Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of
Speaker 1: Money Making Conversations Masterclass. Well, we encourage people to stop
Speaker 1: reading other people's success stories and start planning your own. Now,
Speaker 1: you don't want to miss an episode, so please take
Speaker 1: a moment right now to follow or subscribe to Money
Speaker 1: Making Conversations Masterclass.
Speaker 2: It's free.
Speaker 1: You can follow me on the iHeartRadio app, Spotify, Apple Podcasts,
Speaker 1: or wherever you listen to your podcast. New Money Making
Speaker 1: Conversations Masterclass episodes drop daily. I want to keep you
Speaker 1: on alert because my guests provide tips on how you
Speaker 1: can uplift your community, improve your financial planning, motivation, or
Speaker 1: advice on how to be a successful entrepreneur. Now, let's
Speaker 1: get this podcast started. I promoted heavily that we'll be
Speaker 1: talking about value proposition. Those two words are very magical
Speaker 1: in my life. Now I didn't understand them. My wife
Speaker 1: challenged me to find out what my value proposition was
Speaker 1: in my business and my personal life, and I really
Speaker 1: didn't know what she was talking about. I really didn't
Speaker 1: because of the fact that I have been going through
Speaker 1: life naturally achieving success tied to my willingness to work
Speaker 1: hard or outwork you my willingness to set goals, but
Speaker 1: I didn't understand the word value proposition. And let me
Speaker 1: give you a quick definition of value proposition, because we're
Speaker 1: going to do two things that we're going to talk
Speaker 1: about the career side or your job using value proposition,
Speaker 1: and next week you're going to talk about your business
Speaker 1: or your product using value proposition. A quick example of
Speaker 1: value proposition on the business side is when you promote something,
Speaker 1: some people use slogans just do it.
Speaker 2: That's a slogan.
Speaker 1: I don't have to tell you what that brand's associated
Speaker 1: with it because they market it, you know now. But
Speaker 1: products and service are tied to value proposition. For instance,
Speaker 1: just as an example, we know they have a great
Speaker 1: chicken sandwich, but when you see their commercials, they're always
Speaker 1: talking about their customers servis. And when you go in,
Speaker 1: you know what I'm talking about because you see it,
Speaker 1: you understand it. And so when brands have put themselves
Speaker 1: in a position that way where you can just talk
Speaker 1: about what they do, then you automatically know that the
Speaker 1: marketing that they're putting in place is winning.
Speaker 2: And so.
Speaker 1: When you go to their place, they talk about great service.
Speaker 1: Guess what you get good service there. That's what it is.
Speaker 1: Has to happen to you as an individual when you
Speaker 1: go to work. But type what prevents you from being successful.
Speaker 1: And I want you to get a pen out today
Speaker 1: because I'm going to get I'm gonna drop some nuggets
Speaker 1: on you. I'm gonna drop some phrases on you. I'm
Speaker 1: gonna drop some things that you want to put on
Speaker 1: your mirror, that you want to you want to share
Speaker 1: with people because of the fact that this is information
Speaker 1: I've been storing in my life and I've been me
Speaker 1: I now have been successful as an individual.
Speaker 2: I've been successful as a business owner. I've been successful
Speaker 2: as a manager because of talent and because of the
Speaker 2: fact that I was just doing it. I was just
Speaker 2: working it.
Speaker 1: But is in life a lot easier if you know
Speaker 1: why you're successful, If you can start thinking like a corporation,
Speaker 1: if you can start telling people from jump, this is
Speaker 1: what my value proposition is, and then they can understand
Speaker 1: how much they should pay you. Because if you don't
Speaker 1: have a value proposition on the job that you're doing
Speaker 1: forty hours a.
Speaker 2: Week, then you're going to be frustrated.
Speaker 1: You're not going to get promoted, You're not going to
Speaker 1: get a raise, and you're going to be a complainer
Speaker 1: at your job, which will only diminish your value proposition.
Speaker 2: So what's yond?
Speaker 1: What's a value proposition is a declarative statement. This is
Speaker 1: from the just a definition that explains why you should
Speaker 1: pursue your product a build on it. It clearly explains
Speaker 1: what differentiates you, makes you're offering unique. What are you
Speaker 1: doing at your job that justifies a raise? What are
Speaker 1: you doing at your job that justifies a promotion? W
Speaker 1: You're the best choice for that opportunity Right there, I'm
Speaker 1: gonna show you example of that. When I got first
Speaker 1: hired at IBM, and I worked two and a half
Speaker 1: years at IBM, and then I worked fortunately two and
Speaker 1: a half years full time.
Speaker 2: When I got.
Speaker 1: Hired, the first thing that they did was brought me
Speaker 1: into office and they asked me what were my goals?
Speaker 1: What were my dreams? What did I want to do
Speaker 1: at IBM? You know what I told them, I don't know.
Speaker 1: Right there, the guy was asking me for my value proposition.
Speaker 1: He didn't say those words, but that's what he was
Speaker 1: asking me for. And I told him, I don't know.
Speaker 1: So if I don't know what my value proposition is
Speaker 1: how am I going to get a raise, how I'm
Speaker 1: going to get promoted? Well, guess what happened six months later.
Speaker 1: The two guys who was hired simultaneously I used to
Speaker 1: work at the same time that I was hired. They
Speaker 1: were moving in front of me. They were doing things
Speaker 1: I was not doing. So guess what I started hanging
Speaker 1: out with the negative people.
Speaker 2: Use the word like it. And they happened to be white.
Speaker 1: Okay, so guess what I started saying, Well, you know
Speaker 1: it's a white thing, you know, you know it's a
Speaker 1: racial thing going on here, you know, because we got
Speaker 1: hired at the same time.
Speaker 2: And look what they're doing. They're doing stuff they won't.
Speaker 1: Even let me do because I did not tell anybody
Speaker 1: or did I understand my value proposition.
Speaker 2: So guess what. I marched into the office with my supervisor.
Speaker 1: The same supervisor who asked me six months earlier what
Speaker 1: I wanted to do, and IBM so, I said, sir,
Speaker 1: And I was trying to be politically correct, but I
Speaker 1: wanted to let him know I wasn't happy, I said, sir,
Speaker 1: you know, just by mentioning the two guys were two guys,
Speaker 1: I said, they.
Speaker 2: Seem to be doing more than I'm doing, and I
Speaker 2: don't think that's fair. I used to work fair. He said, uh,
Speaker 2: what do you mean? He said, who shin?
Speaker 1: You still have not told me what you want to do?
Speaker 1: I said, what do you mean? It's not as you
Speaker 1: six months ago? What do you want to do at
Speaker 1: this company? And you failed to tell me? I failed
Speaker 1: to tell him my value proposition. I failed to tell
Speaker 1: him my ability to work and how I wanted to
Speaker 1: work and how I wanted to achieve success.
Speaker 2: I did not create a plan. I don't care what
Speaker 2: you're doing. You could be a baker. There as a plan.
Speaker 1: You could be a garbage truck working on a there's
Speaker 1: a plan, and you can be promoted if you have
Speaker 1: a plan. But if you sit around and you just
Speaker 1: act frustrated because you want somebody magically to drop some
Speaker 1: money on you, magically promote you, but they don't even
Speaker 1: know what you want to do. That was Rashaan McDonald.
Speaker 1: I did not understand value proposition for me. So guess
Speaker 1: what happened? I told him what I wanted to do. Hey,
Speaker 1: guess what happened? The positive things started happening in my life,
Speaker 1: But I had to do more for those positive things
Speaker 1: to happen at the same salary.
Speaker 2: Please don't go anywhere.
Speaker 1: We'll be right back with more money Making Conversations Masterclass.
Speaker 1: Not I need for you to do me a favor
Speaker 1: right now to follow or subscribe to Money Making Conversation.
Speaker 1: It's free and you can find it on the iHeartRadio app, Spotify,
Speaker 1: Apple Podcasts, or wherever you get your podcasts. Please do
Speaker 1: me that favor, follow or subscribe money Making Conversations. Welcome
Speaker 1: back to Money Making Conversation Master Class with me Rashaun McDonald.
Speaker 1: That's the whole thing about it. If you want to
Speaker 1: clown climb Mount Effest, you know you're gonna have to
Speaker 1: put effort into it. It's a lot of people want
Speaker 1: to climb Mount Effest. A lot of people don't make it.
Speaker 1: They get tied, come back down. Ooh that's how. I
Speaker 1: ain't know that high. I take the photos?
Speaker 2: Can we can? We can? We just do a helicopter
Speaker 2: ride up there.
Speaker 1: That ain't climbing any Some people you go by their house,
Speaker 1: they have pictures of of I got a picture of
Speaker 1: the Grand Canyon on my house, big old picture.
Speaker 2: I've never been to the Grand Canyon.
Speaker 1: Because my value propositions was it's better to buy a
Speaker 1: picture than to go. So that's that short changing myself.
Speaker 1: They're just show value proposition for that moment. But in life,
Speaker 1: I have to talk to you to stop this madness
Speaker 1: because there are three words why not me? Write that down.
Speaker 1: I can say why not you? But guess what you're
Speaker 1: looking in the mirror, so you should be saying why
Speaker 1: not me. It all comes down to how much effort
Speaker 1: you want to do to achieve success. Write this down.
Speaker 1: You can't be successful unless you have a plan. What
Speaker 1: does plans stand for? And rashon McDonald's lane of success
Speaker 1: P for prepare al for learn, A for a just
Speaker 1: in for navigate. Okay, cool, let's go back to that
Speaker 1: story I told you about and IBM. When I didn't
Speaker 1: tell my man what I wanted to do when I
Speaker 1: got hired, I wasn't prepared, I wasn't willing to learn,
Speaker 1: I wasn't willing to adjust, and I definitely didn't navigate.
Speaker 2: And when you say navigate, that means you have to
Speaker 2: do more.
Speaker 1: So when I told them what I wanted to do,
Speaker 1: that means when I came to work, I had a
Speaker 1: different attitude. I wasn't just coming to work to get
Speaker 1: a check. I was coming to work because I had goals,
Speaker 1: because I had a plan.
Speaker 2: See, you can't set goals unless you have a plan.
Speaker 1: Write that down. I'm somebody writing this down because I'm
Speaker 1: telling you. You got to go through the why not meet.
Speaker 1: You got a plan which is prepared, learn to adjust, to navigate,
Speaker 1: and then you can start setting goals. Now, when you
Speaker 1: start setting goals, guess what you can start doing? Asking
Speaker 1: for stuff, asking to be evaluated. But there's a lot
Speaker 1: of people out there that don't want to be evaluated,
Speaker 1: Afraid of what they might hear, Afraid they might hear
Speaker 1: something negative, Afraid somebody might tell you you're not doing enough.
Speaker 1: So guess what happens to you. You get passed up.
Speaker 1: You become a frustrated employee, You about the water cooler, complaining,
Speaker 1: and that's when the racial thing starts popping up if
Speaker 1: you're a person of color. So I can't I can
Speaker 1: only speak of my side. I can only speak of
Speaker 1: the conversation I have because I've been a person of
Speaker 1: color all my life. There might be some white people
Speaker 1: over there, they might have the same story. I don't know,
Speaker 1: But I'm just telling you about my story and how
Speaker 1: I can't let you do things that will prevent you
Speaker 1: from being successful because you've decided to limit your ability
Speaker 1: to be great. What is this event where I was
Speaker 1: honored called Kings and Priests, Great honor, great event. It
Speaker 1: was a summit, men's summit. It was by enhance you mentally,
Speaker 1: Enhance you mentally, spiritually, physically, and emotionally. You know, one
Speaker 1: of my great walkaways was that these men were there
Speaker 1: to be motivated and to find answers, because that's all
Speaker 1: weas looking for out there in life is answers. So
Speaker 1: when I say why not me, I'm saying that not
Speaker 1: to challenge you for you to look into the possibility
Speaker 1: of how big you can be in life. So when
Speaker 1: I ask you to plan your goal, then I'm expecting
Speaker 1: you to have that in place in order for you
Speaker 1: to achieve success. So when we get down to the
Speaker 1: bottom line, the number one lesson you have to say,
Speaker 1: I don't care if you're eighteen, twenty five, forty fifty,
Speaker 1: or sixty five.
Speaker 2: Do not let your age be an excused. That's number one.
Speaker 1: Lissen heard that you're too young, You've heard that you're
Speaker 1: too old. You've heard that. Why are you doing that?
Speaker 1: You have no dreams? You should just give up. You
Speaker 1: can't start that.
Speaker 2: Now. These people right here.
Speaker 1: These negative people right here, you can allow them to
Speaker 1: have a role in your life.
Speaker 2: And these people are people you know. Could be your wife,
Speaker 2: could be your children, could be your co workers. Now
Speaker 2: have I struck a nerve? Yet?
Speaker 1: Are you surrounded by people who will not allowing you
Speaker 1: to win? Because you work at a place where you
Speaker 1: go to lunch, you hang out with all this negative spirit.
Speaker 1: All they want to do is talk about each other.
Speaker 1: All they want to do is gossip about each other.
Speaker 1: All they want to do is learn about your personal life.
Speaker 1: So guess what, so they can share it with everybody else.
Speaker 1: Because you did not understand your value proposition. Because see
Speaker 1: what happens is once you understand your value proposition, you
Speaker 1: don't hang out with people like that. You ever heard
Speaker 1: the word like minded? You hang out with people like minded?
Speaker 1: Now you heard the word stuck up? Hordy, tordy? Think
Speaker 1: they all that? Well, that's what value proposition is. You
Speaker 1: can't run for president and hang out with drug dealers.
Speaker 1: Two different value propositions, but a popular phrase that is
Speaker 1: out there in the streets every day keeping it real.
Speaker 2: Well, we're gonna keep it real to day.
Speaker 1: If you don't have a value proposition, you better get one.
Speaker 1: When I come back. We're gonna get any more detail
Speaker 1: about this because I'm not through. It's about your career.
Speaker 1: This is about you. Learn today, learn your plan, Learn
Speaker 1: why not me? We'll be right back with more money
Speaker 1: Making Conversation master Class.
Speaker 2: Please don't go anywhere.
Speaker 1: We'll be right back with more money Making Conversations master Class.
Speaker 1: Welcome back to Money Making Conversation master Class hosted by
Speaker 1: me Rashawn McDonald. Let's get back into it plan again.
Speaker 1: The four letters in plan Prepare that's what peace stands for. Learn,
Speaker 1: That's what the AL stands for. Adjust, that's what the
Speaker 1: A stands for. Navigate that's what the N stands for.
Speaker 2: I've shared this.
Speaker 1: Dorman shares the story right now value proposition, which I
Speaker 1: did not know, and my wife will tell you.
Speaker 2: She took this amazing course of Cornell. She came back
Speaker 2: way smarter.
Speaker 1: Than I wanted her to be because she kept asking
Speaker 1: me questions I refuse to.
Speaker 2: Answer out of frustration, such that you.
Speaker 1: Do you know you when you when you don't know
Speaker 1: you just I don't feel like talking today.
Speaker 2: I ain't got much to say. You know, you fight off.
Speaker 1: Ignorance with UH more ignorance with abruptness. You fight it
Speaker 1: off with uh, I ain't got time, statements or I'll
Speaker 1: get with you later. That's how you fight off ignorance.
Speaker 1: You fight it off with more ignorance instead of just
Speaker 1: sitting down and looking up the word value proposition and
Speaker 1: see if that word means something to you, see if
Speaker 1: that word has been successful. Because she couple them into me,
Speaker 1: she said, look, I think you could actually teach this
Speaker 1: course based on what I know, you know and what
Speaker 1: you have accomplished in life. But I couldn't teach the
Speaker 1: course because I didn't know what value proposition was. I
Speaker 1: didn't know how to apply. What was so special about me?
Speaker 2: What was you?
Speaker 1: What was on you about me? When I look at
Speaker 1: my career, I understand the uniqueness because there's so many
Speaker 1: lanes of success. But what I didn't know was how
Speaker 1: was I achieving that success? How was I achieving that
Speaker 1: success as an employee? How was I achieving this sec
Speaker 1: to get a raise? How was I achieving that success
Speaker 1: to get promoted? That's where the value proposition comes in
Speaker 1: and I didn't understand that. So guess what I was like,
Speaker 1: what I don't feel like talking to get with me later,
Speaker 1: So I'm telling you to stop that. When I was
Speaker 1: when I was twenty one years old, I was doing
Speaker 1: value proposition and didn't even know it. Let me give
Speaker 1: you an example. When I was hard that I be
Speaker 1: am in college. I left a full time job because
Speaker 1: I was wanted to go and just be a college student.
Speaker 1: I wanted to focus on my education. Well, they told
Speaker 1: me you could only work here for one semester. I
Speaker 1: had other job options that didn't have that restriction. They said,
Speaker 1: you can work here as long as you want.
Speaker 2: You're really good.
Speaker 1: We want to bring in smart minded people like you.
Speaker 2: You just do it.
Speaker 1: But I saw that big blue on my resume. I
Speaker 1: feel that would look good. Working for that would look good.
Speaker 1: But they told me you could only work one semester here.
Speaker 1: So what I did was I started working and I
Speaker 1: started getting to know it's called relationships, finding my voice.
Speaker 1: I started finding my voice. I started finding it at
Speaker 1: the time, I didn't know that was my value proper position,
Speaker 1: finding out what was unique, finding out what I was
Speaker 1: going to offer to my fellow co workers that no
Speaker 1: one else was going to offer. So I went to
Speaker 1: them and I asked them what didn't they want to do?
Speaker 1: And they told me, and I said, I do it to.
Speaker 2: Twenty people on that floor. It was a big old
Speaker 2: floor just in Houston, Texas, and I took all of
Speaker 2: their work that they didn't want to do because I
Speaker 2: had to, unbeknown somebody's strategy.
Speaker 1: I was just doing something I thought that the time
Speaker 1: was just common sense, but at the time was value proposition.
Speaker 1: I was creating a unique workspace for me that nobody
Speaker 1: else wanted to do what I did, So I was
Speaker 1: doing everybody's work. So guess what I did it in September.
Speaker 1: I did it in October. Come in November. I started
Speaker 1: letting them know. Guess what, I'll be gone in December.
Speaker 1: They're only going to keep me for one semester. Now,
Speaker 1: according to this program, they had never ever kept anybody
Speaker 1: beyond one semester. But look, I know at the time
Speaker 1: I was exercising my value proposition.
Speaker 2: I was creating a unique space.
Speaker 1: I was creating a market share on that floor that
Speaker 1: nobody else was doing.
Speaker 2: So guess what.
Speaker 1: I stayed there two and a half years because my
Speaker 1: value proposition that I created was unique and nobody else
Speaker 1: could do it but me.
Speaker 2: Did I get paid extra money? No?
Speaker 1: But I got to work there for another two years.
Speaker 1: And that's all I'm saying in this conversation. If you
Speaker 1: hear me clearly on this, hear this, it's time for
Speaker 1: you to understand. If you are not reaching your dreams,
Speaker 1: why not. Me needs to be put on your mirror
Speaker 1: every day so you're gonna understand that that's what you
Speaker 1: want to do now. If you don't have a plan,
Speaker 1: please put a plan in, prepare, learn, or just navigate.
Speaker 1: Don't let age be an excuse. I don't care if
Speaker 1: you're nineteen. I don't care if you're sixty five. Do
Speaker 1: not let age be an excuse. You find your voice
Speaker 1: by talking to positive people. You do not find your voice.
Speaker 1: Sharing bad ideas with other negative people. Stay away from
Speaker 1: negative people. That I said, don't talk to negative people.
Speaker 1: Stay away from negative people. Negative people will not help
Speaker 1: you find your voice. Set your goals, which I did
Speaker 1: not do immediately.
Speaker 2: When you're hired with.
Speaker 1: Your supervisor, I don't care if you're working for a
Speaker 1: fast food restaurant. I don't care if you're working for
Speaker 1: a fortune five or your company, go in that office
Speaker 1: and say, thank you for hiring me.
Speaker 2: What do you want me to do?
Speaker 1: Don't be afraid of the work responsibility that person's going
Speaker 1: to introduce in your life.
Speaker 2: But that's why you got hired.
Speaker 1: You can't set goals or put a plan in place
Speaker 1: if you don't know what they.
Speaker 2: Aspect of you.
Speaker 1: Wait around for an opportunity, Just do it, and we
Speaker 1: all know what that slogan is associated with.
Speaker 2: I've said this earlier.
Speaker 1: Not all opportunities when you're building your value proposition comes
Speaker 1: with a check to finally know your work environment.
Speaker 2: That's what I'm talking about today. Your greatness can be achieved.
Speaker 1: By your own personal effort, but it also can be
Speaker 1: not achieved by your own lack of effort. And the
Speaker 1: lack of effort is always tied to your plan, because
Speaker 1: if you don't have a plan, you will never ever
Speaker 1: set a goal. If you don't achieve a goal, you
Speaker 1: will not win.
Speaker 2: Thank you for listening to this episode.
Speaker 1: Now I need for you to do me a favor
Speaker 1: right now to follow or subscribe to Money Making Conversation.
Speaker 1: It's free and you can find it on the iHeartRadio app, Spotify,
Speaker 1: Apple Podcasts, or wherever you get your podcasts.
Speaker 2: Please do me that favor.
Speaker 1: Follow a subscribe, money making conversations, keep winning,