1 00:00:00,240 --> 00:00:15,520 Speaker 1: Hi everyone, It's Sophia. Welcome to work in progress. Hello friends, 2 00:00:15,560 --> 00:00:18,239 Speaker 1: Today we are joined by a guest I am so 3 00:00:18,400 --> 00:00:21,520 Speaker 1: thrilled to talk to, not only because We've been friends 4 00:00:21,560 --> 00:00:24,160 Speaker 1: for a long long time, but because I've been an 5 00:00:24,200 --> 00:00:28,760 Speaker 1: admirer of his even longer. Today's guest is none other 6 00:00:28,800 --> 00:00:32,080 Speaker 1: than Gary V. He is a serial entrepreneur. He serves 7 00:00:32,120 --> 00:00:34,960 Speaker 1: as the chairman of vayner X, the CEO of vayner Media, 8 00:00:35,000 --> 00:00:38,440 Speaker 1: and the creator and CEO of V Friends. Gary is 9 00:00:38,680 --> 00:00:41,159 Speaker 1: considered one of the leading global minds on what is 10 00:00:41,240 --> 00:00:45,279 Speaker 1: next in culture, business, and the Internet. And today we're 11 00:00:45,360 --> 00:00:48,560 Speaker 1: going to get behind the scenes with the man publicly 12 00:00:48,640 --> 00:00:53,000 Speaker 1: known as Gary V and learn about how his life 13 00:00:53,240 --> 00:00:56,640 Speaker 1: and mission and motivation have led him to where he 14 00:00:56,680 --> 00:01:00,400 Speaker 1: finds himself today, where he's focused on kindness, the world 15 00:01:00,440 --> 00:01:04,600 Speaker 1: a better place, and figuring out how to be Gary 16 00:01:04,720 --> 00:01:09,240 Speaker 1: Vaynerchuk off the mic, off the screen, and in his life. 17 00:01:09,680 --> 00:01:14,360 Speaker 1: Gary has added another business vertical to his incredible empire, 18 00:01:14,440 --> 00:01:17,600 Speaker 1: and that is that he is an author. He published 19 00:01:17,640 --> 00:01:20,360 Speaker 1: a book back in twenty fourteen that was pretty incredible, 20 00:01:20,440 --> 00:01:25,000 Speaker 1: and the follow up, called Day Trading Attention, is about 21 00:01:25,000 --> 00:01:28,600 Speaker 1: where he finds himself and what insights he has for 22 00:01:28,680 --> 00:01:31,759 Speaker 1: all of us in the ever evolving landscape of modern 23 00:01:31,800 --> 00:01:35,000 Speaker 1: social media, ten years after he published his first book 24 00:01:35,640 --> 00:01:40,919 Speaker 1: on branding, and somehow, while he's juggling all of these balls, 25 00:01:40,959 --> 00:01:44,840 Speaker 1: he's also managed to write a kid's book. It's incredible. 26 00:01:44,920 --> 00:01:46,680 Speaker 1: It's called Meet Me in the Middle. It is an 27 00:01:46,720 --> 00:01:51,120 Speaker 1: all original picture book featuring Gary's beloved v Friends characters, 28 00:01:51,840 --> 00:01:54,520 Speaker 1: and it encourages young readers to see how different the 29 00:01:54,560 --> 00:01:57,000 Speaker 1: world looks from another point of view. With its unique 30 00:01:57,120 --> 00:02:01,080 Speaker 1: two in one flip book format. It is so special. 31 00:02:01,160 --> 00:02:05,000 Speaker 1: It's published by HarperCollins Children's Books. I'm really excited about 32 00:02:05,000 --> 00:02:20,880 Speaker 1: this one and enjoy. Hi Gary, I'm so excited you're here. 33 00:02:21,639 --> 00:02:23,360 Speaker 2: Me too. Thank you so much for having me. 34 00:02:23,800 --> 00:02:26,600 Speaker 1: Of course, I'm so amped. I mean god, I feel 35 00:02:26,639 --> 00:02:28,560 Speaker 1: like we've known each other for one hundred years. It's 36 00:02:28,600 --> 00:02:33,760 Speaker 1: crazy that we haven't ever done each other's shows. And 37 00:02:33,760 --> 00:02:36,320 Speaker 1: the fact that you know I've seen you more in 38 00:02:36,360 --> 00:02:38,720 Speaker 1: Europe this year than I have in the States is 39 00:02:38,800 --> 00:02:41,280 Speaker 1: hilarious to me. So I like getting together with you, 40 00:02:41,360 --> 00:02:43,400 Speaker 1: even on Zoom Me too. 41 00:02:43,440 --> 00:02:45,120 Speaker 2: Me too. It's wonderful to be here. Thank you for 42 00:02:45,160 --> 00:02:45,480 Speaker 2: having me. 43 00:02:45,880 --> 00:02:47,640 Speaker 1: I'm so happy. I mean, we have so much to 44 00:02:47,720 --> 00:02:51,720 Speaker 1: talk about. You know, you are, as our friends at 45 00:02:51,720 --> 00:02:55,560 Speaker 1: home know from your intro, like this incredible serial entrepreneur. 46 00:02:55,800 --> 00:02:59,960 Speaker 1: You have worked in everything from you know, wine to media. 47 00:03:00,280 --> 00:03:04,600 Speaker 1: Now you're an amazing author, and it's so interesting to 48 00:03:04,639 --> 00:03:08,399 Speaker 1: me that we're looking at the year where you've got 49 00:03:08,400 --> 00:03:10,720 Speaker 1: these two books that could not be more different. Out 50 00:03:11,400 --> 00:03:15,360 Speaker 1: you wrote about day trading attention, how to actually build 51 00:03:15,360 --> 00:03:17,600 Speaker 1: brand and sales in the new social media world, which 52 00:03:17,760 --> 00:03:21,120 Speaker 1: is such an area of your expertise. And you wrote 53 00:03:21,120 --> 00:03:23,440 Speaker 1: a kid's book called Meet Me in the Middle. So 54 00:03:23,760 --> 00:03:26,040 Speaker 1: walk me through how you managed to write not one 55 00:03:26,080 --> 00:03:29,200 Speaker 1: book but two and why is one of them this 56 00:03:29,320 --> 00:03:31,520 Speaker 1: adorable children's book? Like, talk to me about this. 57 00:03:31,960 --> 00:03:34,639 Speaker 2: Yeah, So thank you so much for you know, day 58 00:03:34,639 --> 00:03:37,680 Speaker 2: Trading Attention. To your point, it's a follow up actually 59 00:03:38,840 --> 00:03:41,600 Speaker 2: to a book I wrote in twenty fourteen called Jab 60 00:03:41,680 --> 00:03:45,800 Speaker 2: Jab Jab right Hook. When what I'm very focused on 61 00:03:45,960 --> 00:03:50,720 Speaker 2: is I believe attention is how the world moves. You know, 62 00:03:51,280 --> 00:03:54,680 Speaker 2: people don't change their mind, don't get inspired, don't buy things, 63 00:03:55,240 --> 00:03:58,840 Speaker 2: don't vote for people, don't get excited about things unless 64 00:03:58,880 --> 00:04:02,960 Speaker 2: they actually consume the information. That's just how the journey 65 00:04:03,040 --> 00:04:05,200 Speaker 2: is and I, you know, I think so much of 66 00:04:05,200 --> 00:04:08,200 Speaker 2: my career is predicated on that. I think I bet 67 00:04:08,280 --> 00:04:12,360 Speaker 2: on the Internet and then the evolution of the Internet, 68 00:04:12,560 --> 00:04:15,520 Speaker 2: which is really social media in a lot of ways, 69 00:04:15,680 --> 00:04:17,440 Speaker 2: or at least one part of it. I think I 70 00:04:17,480 --> 00:04:21,680 Speaker 2: had a good sense of where attention was going, and 71 00:04:22,240 --> 00:04:24,360 Speaker 2: you know, we met in those early days of where 72 00:04:24,560 --> 00:04:30,880 Speaker 2: the web was starting to get attention, taking away from 73 00:04:30,920 --> 00:04:33,320 Speaker 2: a world that you understand very well in television and film. 74 00:04:33,320 --> 00:04:35,520 Speaker 2: But also, you know, it's not that long ago that 75 00:04:35,600 --> 00:04:37,600 Speaker 2: people read magazines for real, for real. 76 00:04:38,120 --> 00:04:39,719 Speaker 1: Yeah, I miss him. 77 00:04:39,880 --> 00:04:43,320 Speaker 2: US weekly was like your Twitter stream or Instagram just 78 00:04:43,360 --> 00:04:47,719 Speaker 2: twenty years ago. And so I fascinate around attention. I 79 00:04:47,720 --> 00:04:50,720 Speaker 2: built one of the largest marketing companies independent marketing companies 80 00:04:50,720 --> 00:04:53,480 Speaker 2: in the world based on it. And I felt like 81 00:04:53,520 --> 00:04:55,359 Speaker 2: I had a book to write because social media has 82 00:04:55,440 --> 00:04:58,599 Speaker 2: changed so much. The fact that one who's listening right now, 83 00:04:59,200 --> 00:05:03,680 Speaker 2: a stay at home whose daughter just went to college, 84 00:05:04,000 --> 00:05:07,000 Speaker 2: her third child, and now has real time on her 85 00:05:07,040 --> 00:05:10,440 Speaker 2: hands because she's been so committed to raising this incredible family, 86 00:05:11,600 --> 00:05:17,280 Speaker 2: who equally is deeply knowledgeable about gardening and loves it 87 00:05:17,720 --> 00:05:20,960 Speaker 2: and knows it. The fact that that woman can literally 88 00:05:21,000 --> 00:05:23,719 Speaker 2: make a video right now about what to do with 89 00:05:23,760 --> 00:05:28,520 Speaker 2: bell peppers in the soils of Texas during the summer months, 90 00:05:29,279 --> 00:05:32,920 Speaker 2: post that on TikTok and get a million views, and 91 00:05:32,960 --> 00:05:37,239 Speaker 2: that becomes the beginning of a process of her starting 92 00:05:37,240 --> 00:05:40,359 Speaker 2: her second career because maybe she was working prior to 93 00:05:40,400 --> 00:05:44,040 Speaker 2: starting a family. I'm obviously painting a picture here that 94 00:05:44,160 --> 00:05:50,040 Speaker 2: is intoxicating to me. And five years ago, she would 95 00:05:50,080 --> 00:05:53,520 Speaker 2: have had a grind three videos a day for two 96 00:05:53,600 --> 00:05:56,359 Speaker 2: years to build any kind of base to kind of 97 00:05:56,400 --> 00:05:59,680 Speaker 2: make that a career. Today, because of the way the 98 00:05:59,720 --> 00:06:02,760 Speaker 2: album Rhythm's work in social media works, she can be 99 00:06:03,040 --> 00:06:06,679 Speaker 2: on her seventh video and it hits, and it happens fast. 100 00:06:07,720 --> 00:06:10,480 Speaker 2: And not that I want to teach people to be impatient, 101 00:06:10,480 --> 00:06:13,120 Speaker 2: because that's my great fear, the fact that what I 102 00:06:13,240 --> 00:06:15,960 Speaker 2: just said is true. It is possible if she has 103 00:06:15,960 --> 00:06:19,520 Speaker 2: the talent, the charisma, the creative capability, or the knowledge 104 00:06:19,680 --> 00:06:22,800 Speaker 2: or the mix of all of them. That is a 105 00:06:22,800 --> 00:06:25,200 Speaker 2: big deal. And it's a big deal for this woman 106 00:06:25,279 --> 00:06:27,440 Speaker 2: that I just made up, and it's a very big 107 00:06:27,480 --> 00:06:31,479 Speaker 2: deal for Coca Cola BMW, and it's a very big 108 00:06:31,520 --> 00:06:35,080 Speaker 2: deal for this podcast and your acting career and it's 109 00:06:35,080 --> 00:06:37,960 Speaker 2: a very big deal for my dad's new winetech dot 110 00:06:38,000 --> 00:06:42,000 Speaker 2: com service. Like right now, somebody fighting to be mayor 111 00:06:42,040 --> 00:06:46,480 Speaker 2: of a small town who's down by twenty points can 112 00:06:46,520 --> 00:06:50,000 Speaker 2: easily win the election, and he or she gets remarkable 113 00:06:50,040 --> 00:06:55,240 Speaker 2: at social media, organic advertising, not even paint. And so 114 00:06:55,279 --> 00:06:57,359 Speaker 2: that's why I wrote Dat Training Attention. The thesis is 115 00:06:57,400 --> 00:07:02,320 Speaker 2: that marketing and attention has changed. Social media has changed 116 00:07:02,440 --> 00:07:05,440 Speaker 2: without most people realizing it's no longer to build as 117 00:07:05,480 --> 00:07:07,760 Speaker 2: many followers as possible, and then a lot of people 118 00:07:07,800 --> 00:07:10,760 Speaker 2: see it every time. It's make great content every day 119 00:07:10,760 --> 00:07:12,760 Speaker 2: and some of those pieces of content can change your 120 00:07:12,760 --> 00:07:19,440 Speaker 2: life or your business. And I go into incredible detail 121 00:07:19,760 --> 00:07:22,640 Speaker 2: the so many emails in the first couple of months 122 00:07:23,040 --> 00:07:25,840 Speaker 2: or first month of the book being out of people 123 00:07:26,040 --> 00:07:30,320 Speaker 2: who really follow me, who usually get the headlines for 124 00:07:30,440 --> 00:07:34,960 Speaker 2: my content or podcasts like this. I went textbook kind 125 00:07:34,960 --> 00:07:37,320 Speaker 2: of with day trading attention and really proud of it. 126 00:07:37,320 --> 00:07:41,160 Speaker 2: It's doing very well because marketers can use it, but 127 00:07:41,240 --> 00:07:44,000 Speaker 2: small business, I mean small, the local pizza shop, the 128 00:07:44,080 --> 00:07:50,240 Speaker 2: local flower shop, landscapers, dentists. I really wrote it for 129 00:07:50,840 --> 00:07:53,280 Speaker 2: everybody from a seventeen year old who wants to be 130 00:07:53,320 --> 00:07:55,960 Speaker 2: a famous creator like everybody on earth. Now that's seventeen 131 00:07:56,440 --> 00:07:58,640 Speaker 2: all the way all the way to a CEO of 132 00:07:58,760 --> 00:07:59,840 Speaker 2: Fortune fifty company. 133 00:08:00,360 --> 00:08:00,920 Speaker 1: Yeah. 134 00:08:01,200 --> 00:08:03,120 Speaker 2: So I wrote it because I had something to say, 135 00:08:03,360 --> 00:08:08,000 Speaker 2: which was social media's changed, and I think most of 136 00:08:08,040 --> 00:08:10,640 Speaker 2: you have missed how big this changes. Let me show 137 00:08:10,680 --> 00:08:13,440 Speaker 2: you good at it for every platform from YouTube to 138 00:08:13,480 --> 00:08:16,000 Speaker 2: TikTok to snapchat to Instagram. 139 00:08:16,360 --> 00:08:18,960 Speaker 1: That's really exciting. And you know what it speaks to 140 00:08:19,080 --> 00:08:22,920 Speaker 1: for me is flexibility and reaction time, both of which 141 00:08:22,920 --> 00:08:25,640 Speaker 1: you've always I think, been at the forefront of. I mean, 142 00:08:25,680 --> 00:08:29,600 Speaker 1: in the almost twenty years I've known you like it. 143 00:08:29,600 --> 00:08:32,600 Speaker 1: It's so cool to watch how quickly you're willing to 144 00:08:33,720 --> 00:08:38,360 Speaker 1: move across all these sectors and just follow your curiosity 145 00:08:39,520 --> 00:08:43,760 Speaker 1: from this vantage point, as you know, a multiiphen at entrepreneur. 146 00:08:44,440 --> 00:08:47,079 Speaker 1: If you if you got the opportunity to hang out 147 00:08:47,080 --> 00:08:50,520 Speaker 1: with like eight year old Gary, would you see a 148 00:08:50,600 --> 00:08:52,559 Speaker 1: through line like would you have things to talk about 149 00:08:52,559 --> 00:08:54,720 Speaker 1: with that kid? Or has your whole life just been 150 00:08:54,760 --> 00:08:57,760 Speaker 1: a series of like unexpected left turns and now here 151 00:08:57,800 --> 00:08:59,880 Speaker 1: you are? 152 00:09:00,320 --> 00:09:03,280 Speaker 2: Mix of the two. Eight year Gary was the preview, 153 00:09:04,320 --> 00:09:07,440 Speaker 2: no question, a eight year old nineteen eighty three, eight 154 00:09:07,559 --> 00:09:11,120 Speaker 2: year old Gary I could speak to, especially if I 155 00:09:11,120 --> 00:09:13,920 Speaker 2: had context. Let's say I was actually me and new 156 00:09:13,960 --> 00:09:16,720 Speaker 2: technology created it. I could be like, hey, bro, I 157 00:09:16,760 --> 00:09:20,200 Speaker 2: know you because I am you. You know that feeling 158 00:09:20,240 --> 00:09:23,680 Speaker 2: you're getting when you sell lemonade? Like really really, and yeah, 159 00:09:24,160 --> 00:09:27,160 Speaker 2: you know how much you like like being nice to people? 160 00:09:27,760 --> 00:09:29,920 Speaker 2: Like you know how like the teachers like you because 161 00:09:29,960 --> 00:09:34,040 Speaker 2: you stop the fights instead of starting them. That's going 162 00:09:34,040 --> 00:09:34,680 Speaker 2: to be your life. 163 00:09:35,320 --> 00:09:37,880 Speaker 1: Wow, So that's very cool. 164 00:09:38,000 --> 00:09:41,760 Speaker 2: I think by eight, not by six, by the way, 165 00:09:41,800 --> 00:09:44,640 Speaker 2: but by eight, just to give you context, by eight, 166 00:09:45,679 --> 00:09:49,600 Speaker 2: I'd already established probably the two core foundations of my life, 167 00:09:49,640 --> 00:09:53,520 Speaker 2: which is I love, deeply love being an entrepreneur, which 168 00:09:53,520 --> 00:09:56,319 Speaker 2: is why I'm multi hyphenated. Like if you're at entrepreneur, 169 00:09:56,360 --> 00:09:59,000 Speaker 2: you're too creative to I'm not doing it for the money, 170 00:09:59,679 --> 00:10:02,240 Speaker 2: like the way that Like, of course, money is a 171 00:10:02,240 --> 00:10:06,000 Speaker 2: part of the equation, but if I stayed in one thing, 172 00:10:06,200 --> 00:10:08,960 Speaker 2: I can maximize my money potentially more, which is why 173 00:10:09,000 --> 00:10:11,120 Speaker 2: so many people give you advice to focus on something. 174 00:10:11,320 --> 00:10:14,320 Speaker 2: It's actually there's a lot of truth to it. But 175 00:10:14,360 --> 00:10:17,199 Speaker 2: when you start over indexing to what I call pure 176 00:10:17,200 --> 00:10:22,319 Speaker 2: bred entrepreneurship, it's just too creative, and in that creativity 177 00:10:22,400 --> 00:10:25,880 Speaker 2: you look more like a free spirited artist. You're singing 178 00:10:26,040 --> 00:10:29,559 Speaker 2: and you're doing pottery, and you're trying to do acting. 179 00:10:29,679 --> 00:10:32,400 Speaker 2: It's like the egot, right, Like it's like theater. If 180 00:10:32,400 --> 00:10:35,360 Speaker 2: I had your skills and I was still me, my 181 00:10:35,960 --> 00:10:40,920 Speaker 2: life I think would be very theater and TV and film, 182 00:10:41,320 --> 00:10:44,000 Speaker 2: and I'll do a TV commercial and I'll do stuff 183 00:10:44,040 --> 00:10:47,240 Speaker 2: with streamers and social media. Like I think the level 184 00:10:47,240 --> 00:10:53,679 Speaker 2: of curiosity and just pure joy for experiencing it. I 185 00:10:53,679 --> 00:10:56,400 Speaker 2: don't love to travel, like I don't get excited of 186 00:10:56,480 --> 00:10:58,920 Speaker 2: the thought of like people see the pyramids or Big 187 00:10:58,960 --> 00:11:02,880 Speaker 2: Ben or the rainforest, but I know many people that do. 188 00:11:03,600 --> 00:11:07,920 Speaker 2: My version of that is entrepreneurship. So I ate that 189 00:11:08,040 --> 00:11:10,720 Speaker 2: was starting to form. And then the other pillar, which 190 00:11:10,760 --> 00:11:15,640 Speaker 2: is I am very passionate about kindness. You know me well, 191 00:11:16,200 --> 00:11:18,840 Speaker 2: and you know me through the eyes of many as well, 192 00:11:19,000 --> 00:11:23,640 Speaker 2: because we have a lap in circles. I like that 193 00:11:23,720 --> 00:11:27,200 Speaker 2: people that actually know me think I'm nice and that 194 00:11:27,559 --> 00:11:30,360 Speaker 2: matters to me heavily. And I was an eight year 195 00:11:30,360 --> 00:11:33,439 Speaker 2: old kid. I was very emotional. I cried a lot. 196 00:11:34,000 --> 00:11:38,320 Speaker 2: At seven, six, eight, nine ten, everything was I was 197 00:11:38,480 --> 00:11:43,520 Speaker 2: very emotionally charged. Like kids getting picked on, teary eyed me. 198 00:11:44,080 --> 00:11:48,120 Speaker 2: I was so empathetic. Yeah, I was so empathetic I 199 00:11:48,120 --> 00:11:52,320 Speaker 2: could feel and so like, Yeah, I was very I 200 00:11:52,400 --> 00:11:56,080 Speaker 2: was that kid, and I feel like that's who I am. 201 00:11:55,840 --> 00:12:00,880 Speaker 2: I'm proud of putting kindness as an important along with 202 00:12:00,920 --> 00:12:04,640 Speaker 2: tenacity and competitiveness and being in yang with me right, Like, 203 00:12:05,000 --> 00:12:10,959 Speaker 2: there's so much competitiveness and like fire and hyperness and 204 00:12:11,920 --> 00:12:15,480 Speaker 2: chaos that's controlled, i'd like to think, but there's this 205 00:12:15,679 --> 00:12:19,320 Speaker 2: very soft part of like humanity, of like not at 206 00:12:19,360 --> 00:12:21,319 Speaker 2: the expense. I don't want anything I do to be 207 00:12:21,400 --> 00:12:22,640 Speaker 2: at the expense of others. 208 00:12:22,880 --> 00:12:25,679 Speaker 1: Yeah, I agree with that. And now a word from 209 00:12:25,679 --> 00:12:28,040 Speaker 1: our sponsors that I really enjoy and I think you 210 00:12:28,080 --> 00:12:37,080 Speaker 1: will too. I think that's how you know, this sort 211 00:12:37,120 --> 00:12:39,080 Speaker 1: of Venn diagram of friend groups that we are a 212 00:12:39,080 --> 00:12:44,040 Speaker 1: part of forms, right, is like those sort of central tenets. 213 00:12:44,160 --> 00:12:46,720 Speaker 1: I think what's been really interesting for me to start 214 00:12:46,760 --> 00:12:50,559 Speaker 1: to realize is that just by nature of the way 215 00:12:50,600 --> 00:12:56,120 Speaker 1: of the world, like kindness can sometimes be expected of 216 00:12:56,160 --> 00:13:01,440 Speaker 1: women in ways that actually requires that we abandons. And 217 00:13:01,520 --> 00:13:05,520 Speaker 1: the really neat thing I think having friendships with folks 218 00:13:05,559 --> 00:13:07,680 Speaker 1: like you has done for me over the years is 219 00:13:08,480 --> 00:13:11,600 Speaker 1: remind me that I am absolutely allowed to set a 220 00:13:11,600 --> 00:13:14,800 Speaker 1: boundary and still be a kind person, and that in 221 00:13:14,880 --> 00:13:17,800 Speaker 1: certain ways, I think when when you begin to do that, 222 00:13:18,679 --> 00:13:22,280 Speaker 1: you actually get kinder because it's it's not a default, 223 00:13:22,360 --> 00:13:26,920 Speaker 1: it's a real passion and a real action. And that 224 00:13:27,120 --> 00:13:29,880 Speaker 1: the thing I didn't expect about learning those lessons, which 225 00:13:29,880 --> 00:13:32,160 Speaker 1: are hard. You know, I hate the idea of somebody 226 00:13:32,200 --> 00:13:35,839 Speaker 1: not liking me or letting somebody down. But what it's 227 00:13:35,880 --> 00:13:39,000 Speaker 1: actually helped me build is more resilience and more confidence. 228 00:13:39,679 --> 00:13:42,920 Speaker 1: And when you talk about how kindness and particularly self 229 00:13:43,040 --> 00:13:47,480 Speaker 1: esteem are these obsessions of yours, like what I hear 230 00:13:47,600 --> 00:13:51,240 Speaker 1: also is that creating really resilient confidence is as well. 231 00:13:51,760 --> 00:13:53,839 Speaker 2: Yeah, I mean there's a lot there to unpacked. So 232 00:13:53,880 --> 00:13:57,560 Speaker 2: those beautiful words. So a couple things one being liked 233 00:13:57,559 --> 00:14:01,080 Speaker 2: and letting someone down are incredibly different. Like, for example, 234 00:14:01,120 --> 00:14:04,400 Speaker 2: people have very significant hot takes on me and anybody 235 00:14:04,400 --> 00:14:09,120 Speaker 2: who has any kind of awareness. Oh and I don't 236 00:14:09,160 --> 00:14:12,240 Speaker 2: struggle with that at all because it is not based 237 00:14:12,280 --> 00:14:18,760 Speaker 2: on any actual interaction be letting people down. Ironically I 238 00:14:18,920 --> 00:14:22,880 Speaker 2: have I'm petrified of But actually, and this is important 239 00:14:22,880 --> 00:14:24,800 Speaker 2: for you to hear, and I want everyone to hear this. 240 00:14:25,520 --> 00:14:29,000 Speaker 2: I also I stink at boundaries. I say yes all 241 00:14:29,040 --> 00:14:33,440 Speaker 2: the time to things that make absolutely no sense. Oh well, yeah, 242 00:14:33,600 --> 00:14:36,080 Speaker 2: I try to actually unwind it once I come to 243 00:14:36,120 --> 00:14:41,840 Speaker 2: my consciousness, which then oftentimes actually makes me let people down. 244 00:14:42,280 --> 00:14:46,960 Speaker 2: I have worked incredibly hard in saying no more often upfront, 245 00:14:47,080 --> 00:14:51,480 Speaker 2: which then eliminates letting someone down. It's ironic that, you know, 246 00:14:51,960 --> 00:14:54,760 Speaker 2: having candor like I'm not interested or I don't have time. 247 00:14:56,080 --> 00:15:00,280 Speaker 2: I hate that feeling, and I do think for certain 248 00:15:00,280 --> 00:15:02,600 Speaker 2: people you let them down, but you let them down 249 00:15:02,920 --> 00:15:06,280 Speaker 2: so much more when you say yes and then don't 250 00:15:06,280 --> 00:15:09,840 Speaker 2: deliver or more sloppy with it. I work on that 251 00:15:09,960 --> 00:15:13,800 Speaker 2: every day. So I am also bad at boundaries. Many 252 00:15:13,840 --> 00:15:17,040 Speaker 2: men also are bad at it. I can speak and 253 00:15:17,120 --> 00:15:19,640 Speaker 2: raise my hand even though hourly it may seem that 254 00:15:20,280 --> 00:15:23,920 Speaker 2: I'm great at it. I really struggle with that. So 255 00:15:24,280 --> 00:15:28,480 Speaker 2: I really struggle with that one too. Ooh self esteem, boy, 256 00:15:28,560 --> 00:15:31,960 Speaker 2: you're right. I mean I could literally, I could literally 257 00:15:32,000 --> 00:15:34,840 Speaker 2: spend the rest of my life just talking on that 258 00:15:35,640 --> 00:15:40,440 Speaker 2: one topic. I believe pure self esteem, and people get 259 00:15:40,840 --> 00:15:45,280 Speaker 2: very confused because ego is perceived self esteem that is 260 00:15:45,320 --> 00:15:50,720 Speaker 2: actually insecurity disguised as self esteem yeah, real self esteem 261 00:15:50,840 --> 00:15:53,160 Speaker 2: is incredible. Let me give you an example. I believe 262 00:15:53,160 --> 00:15:56,000 Speaker 2: that I have real self esteem. Before I go any further, 263 00:15:56,040 --> 00:15:57,840 Speaker 2: I want everyone to know that that is when I 264 00:15:57,880 --> 00:16:01,200 Speaker 2: say that sentence, I take no credit for it. I 265 00:16:01,240 --> 00:16:03,800 Speaker 2: have nothing to do with it. And when I say it, 266 00:16:04,000 --> 00:16:06,800 Speaker 2: I say it out loud, strictly for one reason. Because 267 00:16:06,840 --> 00:16:12,160 Speaker 2: my mother, Tamara Vaynerchuk, deserves a gold medal in parenting, 268 00:16:12,720 --> 00:16:17,360 Speaker 2: an Olympic gold medal in parenting, because she cultivated it. First, 269 00:16:17,360 --> 00:16:19,920 Speaker 2: she passed on her own natural DNA of confidence to me, 270 00:16:20,760 --> 00:16:22,840 Speaker 2: but then she was the She not only gave me 271 00:16:22,880 --> 00:16:26,680 Speaker 2: the ingredients, she cooked the meal. So I am the 272 00:16:26,760 --> 00:16:30,160 Speaker 2: byproduct of being someone. I'm the byproduct. So I say 273 00:16:30,200 --> 00:16:33,360 Speaker 2: it comfortably because I don't think it's barbado. I don't 274 00:16:33,400 --> 00:16:36,120 Speaker 2: think it's bragging. In fact, when I'm going to say 275 00:16:36,120 --> 00:16:40,400 Speaker 2: it nice and slow, I take zero, zero credit for it. 276 00:16:41,320 --> 00:16:43,600 Speaker 2: I have a lot of self esteem. Let me tell 277 00:16:43,600 --> 00:16:45,320 Speaker 2: you how that shows up in a way that I 278 00:16:45,360 --> 00:16:49,000 Speaker 2: never understood, from high school parties when they started getting 279 00:16:49,040 --> 00:16:52,760 Speaker 2: serious sophomore year of high school, to the most significant 280 00:16:52,760 --> 00:16:56,960 Speaker 2: parties that happen in pop culture today, with circles that 281 00:16:57,000 --> 00:17:00,479 Speaker 2: I run in if I told you I have zero, 282 00:17:00,640 --> 00:17:04,520 Speaker 2: I have zero fomo. I never envy not being somewhere. 283 00:17:04,920 --> 00:17:07,119 Speaker 2: I never see a photo on social media of somebody 284 00:17:07,119 --> 00:17:10,480 Speaker 2: in a private plane or an abiza, or a jewelry 285 00:17:10,920 --> 00:17:15,320 Speaker 2: or a watch. It never crosses my mind to think 286 00:17:15,400 --> 00:17:19,080 Speaker 2: someone else's life is better. It never crosses my mind 287 00:17:19,160 --> 00:17:23,439 Speaker 2: to be triggered to want less for them. In fact, 288 00:17:23,960 --> 00:17:26,520 Speaker 2: pretty much most of the time, my mind goes too 289 00:17:26,600 --> 00:17:30,879 Speaker 2: good for them, if they got there the right way. Yeah, 290 00:17:29,920 --> 00:17:34,960 Speaker 2: and self esteem comes in a lot of variations, but 291 00:17:35,880 --> 00:17:40,119 Speaker 2: that way, I am stunned by the envy and jealousy 292 00:17:40,640 --> 00:17:44,920 Speaker 2: currency in our society today, which is a direct link 293 00:17:45,080 --> 00:17:49,760 Speaker 2: to one's anxiety and depression and unhappiness. And so I 294 00:17:49,800 --> 00:17:53,160 Speaker 2: am so grateful for self esteem. I'm so captivated by 295 00:17:53,520 --> 00:17:56,560 Speaker 2: how one teaches it builds it. The reason I wrote 296 00:17:56,640 --> 00:17:58,919 Speaker 2: my children's book Meet Me in the Middle is I 297 00:17:58,960 --> 00:18:04,200 Speaker 2: think it is a game of using politics left, right, blue, red. 298 00:18:04,600 --> 00:18:07,040 Speaker 2: I believe the middle is the right answer. I believe 299 00:18:07,119 --> 00:18:11,720 Speaker 2: purple is the right answer. So, for example, one of 300 00:18:11,720 --> 00:18:14,480 Speaker 2: the things I'm passionate about is I believe that eighth 301 00:18:14,520 --> 00:18:18,320 Speaker 2: place trophies are horrible. I started talking about this ten 302 00:18:18,440 --> 00:18:21,440 Speaker 2: years ago, and at the time they were incredibly popular. 303 00:18:21,760 --> 00:18:23,520 Speaker 2: So I actually took a lot of heat from a 304 00:18:23,520 --> 00:18:26,879 Speaker 2: lot of my friends and people that had children. But 305 00:18:27,480 --> 00:18:31,000 Speaker 2: it is very clear to me that many of those friends, 306 00:18:31,160 --> 00:18:33,679 Speaker 2: because I have the receipts, have come to see my 307 00:18:33,720 --> 00:18:36,320 Speaker 2: point on this, which is, if we are teaching children 308 00:18:36,840 --> 00:18:42,360 Speaker 2: that losing is such atrocity that we must filter with it, 309 00:18:44,040 --> 00:18:47,360 Speaker 2: that it is so bad to lose that we're going 310 00:18:47,400 --> 00:18:51,480 Speaker 2: to fake it because you don't trick children, they know. Yeah, 311 00:18:51,800 --> 00:18:57,200 Speaker 2: And so we were teaching children to fear losing. Life 312 00:18:57,680 --> 00:19:04,120 Speaker 2: is predominantly losing with occasional meaningful wins. Yeah right, yeah, 313 00:19:04,160 --> 00:19:07,240 Speaker 2: so you know, Yes, I believe in self esteem and 314 00:19:07,280 --> 00:19:09,440 Speaker 2: I believe we've been very bad at it. And I'm 315 00:19:09,480 --> 00:19:11,840 Speaker 2: going very general here. I do believe the last thirty 316 00:19:11,920 --> 00:19:16,639 Speaker 2: years of modern parenting has really struggled with it. I'm 317 00:19:16,680 --> 00:19:19,720 Speaker 2: devastated that social media happened during this thirty year window 318 00:19:20,320 --> 00:19:25,040 Speaker 2: because every parent is blaming social not themselves. The lack 319 00:19:25,040 --> 00:19:31,760 Speaker 2: of accountability of modern parenting is extraordinary. And where we 320 00:19:31,800 --> 00:19:36,639 Speaker 2: have a scapegoat, right and without me and so I 321 00:19:36,640 --> 00:19:38,479 Speaker 2: don't know, this is a big topic for me. This 322 00:19:38,520 --> 00:19:42,400 Speaker 2: is what's this definitely. Most things I do entrepreneurial are 323 00:19:42,480 --> 00:19:47,000 Speaker 2: basically built from a selfish and selfless framework. Right, There's 324 00:19:47,040 --> 00:19:51,760 Speaker 2: like two energies in it. The friends is my Sesame 325 00:19:51,800 --> 00:19:54,960 Speaker 2: Street meets Pokemon. It is my intellectual property. I have 326 00:19:55,640 --> 00:19:59,160 Speaker 2: enormous ambitions of Disney and Marvel and anything you can 327 00:19:59,200 --> 00:20:04,360 Speaker 2: think of. Very shortcake, I I that's selfish. I want 328 00:20:04,359 --> 00:20:06,560 Speaker 2: to build one of the biggest valuable companies in the 329 00:20:06,560 --> 00:20:10,200 Speaker 2: world on these characters. The selfless part is the Sesame 330 00:20:10,240 --> 00:20:13,600 Speaker 2: Street part. While building people to fall in love with 331 00:20:13,640 --> 00:20:17,479 Speaker 2: these characters, I'd like to teach people very high value 332 00:20:17,520 --> 00:20:20,160 Speaker 2: attributes that I think are important in the next thirty 333 00:20:20,200 --> 00:20:23,720 Speaker 2: to fifty years of society. And I think accountability and 334 00:20:23,800 --> 00:20:27,879 Speaker 2: competitiveness are good, and I think that we have shied 335 00:20:27,920 --> 00:20:30,720 Speaker 2: away from both too much in the last thirty years. 336 00:20:31,000 --> 00:20:33,560 Speaker 1: Agreed. And I mean, you don't just see that with 337 00:20:33,600 --> 00:20:36,320 Speaker 1: our kids. You see it as grown ass adults. 338 00:20:36,560 --> 00:20:38,800 Speaker 2: Well, that's because grown ass adults that are thirty six 339 00:20:38,920 --> 00:20:43,320 Speaker 2: now were parented twenty five years ago with a currency 340 00:20:43,440 --> 00:20:45,760 Speaker 2: that you know, what's hard about it is it's so 341 00:20:45,880 --> 00:20:50,440 Speaker 2: well intended. You know, parenting is a game of well intentions. 342 00:20:51,240 --> 00:20:54,040 Speaker 2: Most of the time that you only have the value 343 00:20:54,080 --> 00:20:56,399 Speaker 2: of looking at it in hindsight of where you misstep. 344 00:20:56,720 --> 00:20:59,439 Speaker 2: Right when you grew up poor and you go and 345 00:20:59,480 --> 00:21:02,400 Speaker 2: buy your kids lots of things because you want them 346 00:21:02,440 --> 00:21:04,879 Speaker 2: to not be made fun of for having hand me downs. 347 00:21:05,200 --> 00:21:07,399 Speaker 2: That was well intended. You were trying to protect your 348 00:21:07,480 --> 00:21:12,200 Speaker 2: child from your greatest fears and issues of growing up. 349 00:21:12,680 --> 00:21:14,800 Speaker 2: When you wake up later and they're in your twenties 350 00:21:15,080 --> 00:21:17,280 Speaker 2: and they're not capable of doing anything and expect you 351 00:21:17,320 --> 00:21:19,480 Speaker 2: to keep giving them handouts, you're like, wait a minute, 352 00:21:19,600 --> 00:21:22,920 Speaker 2: I went far and overreacting to my pain and trauma. 353 00:21:23,359 --> 00:21:25,520 Speaker 2: And so that goes back to why I believe in middle. 354 00:21:25,600 --> 00:21:28,119 Speaker 2: I don't think eighth Place Trophies was like let's make 355 00:21:28,160 --> 00:21:31,560 Speaker 2: our kids insecure, you know. I think it was like 356 00:21:31,960 --> 00:21:35,160 Speaker 2: just trying to be like, hey, effort matters, and let's 357 00:21:35,160 --> 00:21:37,520 Speaker 2: show them that effort matters. And then it just kind 358 00:21:37,520 --> 00:21:40,800 Speaker 2: of got away from us and it became delusional. 359 00:21:41,560 --> 00:21:44,439 Speaker 1: I like that the idea that sometimes when we go 360 00:21:44,520 --> 00:21:48,479 Speaker 1: in the opposite of bad, like that's actually not what 361 00:21:48,600 --> 00:21:51,320 Speaker 1: goals should be. The middle correcting to the middle. 362 00:21:51,400 --> 00:21:53,440 Speaker 2: By the way, this is what this is the relationship 363 00:21:53,480 --> 00:21:56,119 Speaker 2: advice you'll get at therapy. Right, if your spouse or 364 00:21:56,160 --> 00:21:58,760 Speaker 2: partner is all the way over here on an issue 365 00:21:59,000 --> 00:22:02,160 Speaker 2: raising kids, the natural reaction for the parent that sees 366 00:22:02,200 --> 00:22:03,960 Speaker 2: the world the complete other way is to go completely 367 00:22:04,040 --> 00:22:06,399 Speaker 2: in the other place, when in actuality, if they go 368 00:22:06,480 --> 00:22:08,800 Speaker 2: to the middle, they have a better chance of getting 369 00:22:08,840 --> 00:22:12,320 Speaker 2: their spouse and their child to that middle place. And 370 00:22:12,359 --> 00:22:16,880 Speaker 2: this is ply on what happened in politics. It was, Yeah, 371 00:22:17,040 --> 00:22:20,159 Speaker 2: we both pulled each other further and further and further away. 372 00:22:20,240 --> 00:22:23,479 Speaker 2: And so look, that's a bigger issue for another day 373 00:22:23,520 --> 00:22:27,479 Speaker 2: and another podcast. In the realm of parenting and human 374 00:22:27,840 --> 00:22:31,000 Speaker 2: mindset and really what we're talking about here life's perspective. 375 00:22:32,200 --> 00:22:35,040 Speaker 2: For example, I when I hit the scene, I was 376 00:22:35,160 --> 00:22:39,240 Speaker 2: very hot on hustle and my that was slang for 377 00:22:39,680 --> 00:22:42,480 Speaker 2: two thousand and eight had just happened. There was jobs, 378 00:22:42,800 --> 00:22:45,120 Speaker 2: the Internet is on fire and it is about to explode. 379 00:22:45,920 --> 00:22:50,040 Speaker 2: If you hate your job, work after work on the internet, 380 00:22:50,160 --> 00:22:52,479 Speaker 2: and you can leave your toxic job and build your 381 00:22:52,480 --> 00:22:56,000 Speaker 2: happy future. To me, that sounded like very practical hard work. 382 00:22:57,600 --> 00:22:59,560 Speaker 2: But then we got into a culture where people were 383 00:22:59,560 --> 00:23:02,119 Speaker 2: like brag that they only slept for two hours. Yeah, 384 00:23:02,760 --> 00:23:06,000 Speaker 2: I constantly talked about sleeping for eight hours, but people 385 00:23:06,080 --> 00:23:09,000 Speaker 2: started to manipulate the word hustle to burn out, where 386 00:23:09,000 --> 00:23:12,240 Speaker 2: for me, the word hustle continues to mean hard work 387 00:23:12,320 --> 00:23:17,080 Speaker 2: is part of the equation. Yeah, I watched hustle get canceled, 388 00:23:17,640 --> 00:23:20,720 Speaker 2: and now I see it back because it's enough years 389 00:23:20,760 --> 00:23:24,120 Speaker 2: removed and it's back to meaning a good thing for men, 390 00:23:24,400 --> 00:23:28,960 Speaker 2: not everyone. I'm fascinated by that, like to me, where 391 00:23:28,960 --> 00:23:32,560 Speaker 2: people get out of kielter like as the thought of 392 00:23:32,680 --> 00:23:36,480 Speaker 2: like as if wanting to have a happy life, so 393 00:23:36,600 --> 00:23:39,800 Speaker 2: putting in the extra effort, the extra reps, the extra 394 00:23:39,880 --> 00:23:43,400 Speaker 2: readings like you do in your world, the extra hours 395 00:23:43,600 --> 00:23:46,119 Speaker 2: of analyzing that I do in my world, as if 396 00:23:46,600 --> 00:23:49,160 Speaker 2: that was worth it, if you were then burnt out 397 00:23:49,240 --> 00:23:56,520 Speaker 2: and de brass, that's crazy, that's illogical. Yeah, but again, unfortunately, 398 00:23:56,520 --> 00:24:00,679 Speaker 2: we weaponize words and theories and concepts, and so you know, 399 00:24:00,880 --> 00:24:04,600 Speaker 2: I'm incredibly passionate about getting to the essence of it. 400 00:24:04,960 --> 00:24:07,720 Speaker 2: I'm not worried about the semantics of the words. 401 00:24:08,119 --> 00:24:13,280 Speaker 1: Yeah, this notion of the middle is actually kind you know, 402 00:24:13,359 --> 00:24:15,959 Speaker 1: to oneself and to the rest of your business. What 403 00:24:15,960 --> 00:24:21,200 Speaker 1: do you think is the importance of of applying kindness 404 00:24:21,600 --> 00:24:28,560 Speaker 1: in business, empathy in business, hard work versus burnout priorities 405 00:24:28,840 --> 00:24:29,520 Speaker 1: in business. 406 00:24:29,960 --> 00:24:32,679 Speaker 2: I'll put hard work and burn out on the on 407 00:24:32,760 --> 00:24:34,600 Speaker 2: the on the shelf for a second. On that one, 408 00:24:34,640 --> 00:24:37,200 Speaker 2: it's quite easy, which is like somebody asked me the 409 00:24:37,240 --> 00:24:40,080 Speaker 2: other day, is health and well is important business? My 410 00:24:40,160 --> 00:24:44,360 Speaker 2: response was, if I'm dead, I go out of business. Yeah. 411 00:24:44,400 --> 00:24:46,960 Speaker 2: So like, like I get, I kind of laugh at 412 00:24:47,119 --> 00:24:48,960 Speaker 2: some of the ways that some of these things have 413 00:24:49,119 --> 00:24:52,520 Speaker 2: mutated and manipulated. Like hard work and burnout is a 414 00:24:52,600 --> 00:24:55,040 Speaker 2: very simple equation. When you love what you do for 415 00:24:55,080 --> 00:24:56,879 Speaker 2: a living, like many of us do that are listening 416 00:24:57,000 --> 00:25:00,800 Speaker 2: right now, the cliche of like it's play not work 417 00:25:00,880 --> 00:25:03,040 Speaker 2: is real, and so like it's hard to burn out 418 00:25:03,040 --> 00:25:05,679 Speaker 2: when you're happy. I'll just make this very simple for everyone. 419 00:25:05,960 --> 00:25:08,119 Speaker 2: If you love skiing more than anything in the world, 420 00:25:08,359 --> 00:25:10,679 Speaker 2: you will ski on that mount all day long. And 421 00:25:10,760 --> 00:25:12,119 Speaker 2: that's just the way it's going to be. And the 422 00:25:12,160 --> 00:25:15,960 Speaker 2: same for entrepreneurs that love working, you will not burn out. 423 00:25:16,040 --> 00:25:19,040 Speaker 2: You must watch out for burnout. And things change. And 424 00:25:19,160 --> 00:25:21,159 Speaker 2: maybe two years ago you liked working ten hours a 425 00:25:21,240 --> 00:25:23,680 Speaker 2: day and you startup and now you're falling in love 426 00:25:23,720 --> 00:25:25,159 Speaker 2: and you only want to do seven and you have 427 00:25:25,200 --> 00:25:27,600 Speaker 2: to be open for change, and that's awesome. You can't 428 00:25:27,600 --> 00:25:31,800 Speaker 2: be romantic about yesterday. Semantic of why I think kindness 429 00:25:31,880 --> 00:25:37,960 Speaker 2: matters and business is actually remarkably less fufee foofee and ideological. 430 00:25:38,000 --> 00:25:40,920 Speaker 2: It's actually practical. I believe the best way to build 431 00:25:41,000 --> 00:25:44,919 Speaker 2: businesses is to have retention both on the client side, 432 00:25:45,400 --> 00:25:48,280 Speaker 2: on the employee side, on the customer side. I believe 433 00:25:48,359 --> 00:25:53,480 Speaker 2: kindness is eighty percent of the formula of why somebody 434 00:25:53,480 --> 00:25:57,080 Speaker 2: will stay with you. Stop there, you know me. People 435 00:25:57,520 --> 00:26:03,720 Speaker 2: so buy their flowers from local flower shop and pay 436 00:26:03,800 --> 00:26:06,439 Speaker 2: ten dollars more than them driving down the street and 437 00:26:06,440 --> 00:26:10,160 Speaker 2: getting it from another place that just sells like Costco 438 00:26:10,320 --> 00:26:13,160 Speaker 2: is a great retailer. They will bring in very high 439 00:26:13,240 --> 00:26:16,200 Speaker 2: quality flowers just as good, if not better, by the way, 440 00:26:16,480 --> 00:26:19,600 Speaker 2: than your local florist, and it will be ten dollars less. 441 00:26:20,040 --> 00:26:22,280 Speaker 2: But many people choose to go to the florist out 442 00:26:22,320 --> 00:26:27,240 Speaker 2: of actual kindness and relationship. Kindness is a beacon of relationship. 443 00:26:27,280 --> 00:26:29,639 Speaker 2: You will like people more if they are kind to 444 00:26:29,920 --> 00:26:32,919 Speaker 2: versus them being indifferent or not nice to you. It's 445 00:26:33,000 --> 00:26:38,760 Speaker 2: not complicated. Yeah, employees, I love American football, so bear 446 00:26:38,800 --> 00:26:41,720 Speaker 2: with me. Everyone. There's something offensive line if you don't 447 00:26:41,720 --> 00:26:43,320 Speaker 2: know what that is. Those are the five people that 448 00:26:43,359 --> 00:26:47,879 Speaker 2: protect the quarterback from getting plummeted. Yeah, teams that are 449 00:26:47,880 --> 00:26:50,720 Speaker 2: able to keep those same five guys together for a 450 00:26:50,720 --> 00:26:53,800 Speaker 2: long period of time win way more games because it's 451 00:26:53,800 --> 00:26:56,959 Speaker 2: a dance, all five of them. There's so many complicated 452 00:26:56,960 --> 00:26:59,400 Speaker 2: things the defense does to trick them to be able 453 00:26:59,400 --> 00:27:02,800 Speaker 2: to beat up the waterback. So you're going and you're swimming, 454 00:27:02,840 --> 00:27:05,119 Speaker 2: you're dancing, you're blocking this guy, you're letting you go 455 00:27:05,160 --> 00:27:06,680 Speaker 2: because you know this guy behind me's going to block 456 00:27:06,760 --> 00:27:09,360 Speaker 2: him and you're gonna and when you have that continuity, 457 00:27:10,680 --> 00:27:15,200 Speaker 2: continuity in my company leads to so much of our growth. 458 00:27:15,600 --> 00:27:19,000 Speaker 2: So I actually think kindness is just practical. And then 459 00:27:19,080 --> 00:27:23,520 Speaker 2: finally real life, this is not super complicated. People that 460 00:27:23,560 --> 00:27:27,119 Speaker 2: deploy kindness get kindness back in return. People that don't don't, 461 00:27:27,160 --> 00:27:32,800 Speaker 2: and so loneliness is bad. And yeah, you know, even 462 00:27:32,840 --> 00:27:36,200 Speaker 2: if you are effective in making money by not being kind, 463 00:27:36,640 --> 00:27:39,119 Speaker 2: you're always going to end up in that Scrooge moment 464 00:27:39,640 --> 00:27:41,440 Speaker 2: and you're going to wake up and you're going to 465 00:27:41,520 --> 00:27:45,520 Speaker 2: realize that nobody's around your deathbed, or nobody wants to 466 00:27:45,520 --> 00:27:48,399 Speaker 2: go on vacation with you, or you have nobody to call, 467 00:27:48,560 --> 00:27:51,400 Speaker 2: and that's sad, and I think that's important to understand. 468 00:27:52,200 --> 00:27:56,280 Speaker 1: Yeah, yeah, on every level, from the personal to the professional. 469 00:27:56,320 --> 00:28:00,399 Speaker 1: It changes everything when you think about how many things 470 00:28:00,400 --> 00:28:06,760 Speaker 1: you work on as a professional, how do you balance 471 00:28:07,680 --> 00:28:11,600 Speaker 1: all your business verticals, your life, your personal life, your 472 00:28:11,680 --> 00:28:14,600 Speaker 1: charitable work. How do you get through the day? 473 00:28:15,119 --> 00:28:18,720 Speaker 2: Macro? Micro, So in the micro, ironically, I'm looking at 474 00:28:18,760 --> 00:28:21,480 Speaker 2: all four of them right now. I have three admins 475 00:28:21,520 --> 00:28:26,800 Speaker 2: and one chief of staff for full time unbelievably capable 476 00:28:26,880 --> 00:28:31,359 Speaker 2: human beings spend the entire life making sure I'm operating 477 00:28:31,480 --> 00:28:33,520 Speaker 2: every minute to the best of my ability and that 478 00:28:33,640 --> 00:28:37,600 Speaker 2: everything is on track. That's a lot of infrastructure. So 479 00:28:37,680 --> 00:28:39,880 Speaker 2: that's one of the ways I get it done. That's 480 00:28:39,920 --> 00:28:43,920 Speaker 2: the micro. The macro is going to be probably one 481 00:28:43,920 --> 00:28:47,560 Speaker 2: of the better moments of this podcast. The inability to 482 00:28:47,680 --> 00:28:53,640 Speaker 2: judge myself when I inevitably drop balls. Why I am 483 00:28:53,720 --> 00:28:56,320 Speaker 2: able to do so many things and be a renaissance 484 00:28:56,360 --> 00:28:59,800 Speaker 2: man and confuse even the most capable and successful friends, 485 00:28:59,800 --> 00:29:03,040 Speaker 2: I like, what are you doing? Is grounded in two 486 00:29:03,120 --> 00:29:07,760 Speaker 2: core things. One my lack of need of maximizing money 487 00:29:08,240 --> 00:29:11,480 Speaker 2: and needing to maximize the joy of my creative process 488 00:29:11,520 --> 00:29:15,160 Speaker 2: of being a businessman. AKA, I want to do many things, 489 00:29:15,160 --> 00:29:19,720 Speaker 2: not one thing. Two me being self aware that that 490 00:29:19,840 --> 00:29:23,400 Speaker 2: is what I'm trying to do and what I like. Thus, 491 00:29:23,640 --> 00:29:27,000 Speaker 2: when I inevitably, if you are juggling seventeen crystal balls, 492 00:29:27,840 --> 00:29:30,120 Speaker 2: when six of them fall on the ground and smash, 493 00:29:30,600 --> 00:29:34,080 Speaker 2: I can't cry over that spilled milk because I made 494 00:29:34,160 --> 00:29:36,560 Speaker 2: the bed that I'm sleeping and I decided to juggle 495 00:29:36,640 --> 00:29:41,120 Speaker 2: seventeen balls. My ability to not beat myself up when 496 00:29:41,200 --> 00:29:44,840 Speaker 2: things don't work, fail, lose money, or crash and burn 497 00:29:44,920 --> 00:29:48,880 Speaker 2: famously is a one hundred percent direct correlation to why 498 00:29:48,880 --> 00:29:53,200 Speaker 2: I'm capable of doing it. I'd rather for eleven successful 499 00:29:53,200 --> 00:29:56,160 Speaker 2: balls with six of them hitting the ground than over 500 00:29:56,280 --> 00:29:58,720 Speaker 2: cherishing one ball that never hits the ground. 501 00:29:59,600 --> 00:29:59,880 Speaker 1: Right. 502 00:30:00,280 --> 00:30:04,880 Speaker 2: That makes me happy, But I'm willing to admit and 503 00:30:05,080 --> 00:30:09,160 Speaker 2: argue that it doesn't mean I'm maximizing my financial upside. 504 00:30:09,600 --> 00:30:13,680 Speaker 2: I'm just choosing my creative upside and the joy of 505 00:30:13,720 --> 00:30:17,240 Speaker 2: the process and wanting to be ninety three and not regretting. 506 00:30:17,920 --> 00:30:20,880 Speaker 1: Yeah, I love that. And now a word from our 507 00:30:20,880 --> 00:30:36,040 Speaker 1: sponsors who make this show possible. You know, not personalizing failures. 508 00:30:36,120 --> 00:30:38,240 Speaker 1: Very similarly to what you were talking about earlier, where 509 00:30:38,240 --> 00:30:41,400 Speaker 1: we've made loss a bad thing, We've made failing a 510 00:30:41,440 --> 00:30:44,600 Speaker 1: bad thing. It's just part of life. If we didn't 511 00:30:44,680 --> 00:30:46,680 Speaker 1: judge it, imagine what we could do. 512 00:30:47,080 --> 00:30:49,120 Speaker 2: Oh, I have something so beautiful. I'm so glad you 513 00:30:49,120 --> 00:30:51,400 Speaker 2: just said that. I believe the reason most people struggle 514 00:30:51,520 --> 00:30:54,440 Speaker 2: is they are judging others too much. So one of 515 00:30:54,440 --> 00:30:57,320 Speaker 2: my great other superpowers that was given to me DNA 516 00:30:57,400 --> 00:31:00,720 Speaker 2: wise and then was parented and then I watched by example, 517 00:31:00,760 --> 00:31:05,120 Speaker 2: is my mother. Boy, this is really real, is one 518 00:31:05,160 --> 00:31:07,200 Speaker 2: of the least judgmental people I've ever met by life. 519 00:31:07,360 --> 00:31:09,160 Speaker 2: She may have it, but she keeps it in her 520 00:31:09,440 --> 00:31:11,880 Speaker 2: lock box in her head in a real way, and 521 00:31:11,960 --> 00:31:15,840 Speaker 2: it doesn't come natural to her. And I have that too, 522 00:31:16,640 --> 00:31:21,640 Speaker 2: And I believe that because I don't actively judge, that 523 00:31:22,400 --> 00:31:26,479 Speaker 2: them very good at not judging myself. And I believe 524 00:31:26,560 --> 00:31:30,920 Speaker 2: that most core issue in life is their judgment of themselves. 525 00:31:31,680 --> 00:31:36,120 Speaker 2: I love that, So I encourage everyone who's listening. Maybe 526 00:31:36,120 --> 00:31:37,760 Speaker 2: you don't need to spend all your time deciding what 527 00:31:37,800 --> 00:31:40,320 Speaker 2: your sister's doing wrong, what your husband's doing wrong, what 528 00:31:40,360 --> 00:31:43,040 Speaker 2: your what your boss is doing wrong. You start taking 529 00:31:43,040 --> 00:31:47,880 Speaker 2: that energy away from the and so like the enormous 530 00:31:47,920 --> 00:31:51,560 Speaker 2: hours that people spend on deciding what people are doing 531 00:31:51,600 --> 00:31:55,400 Speaker 2: wrong that are in their inner circles or are their bosses, 532 00:31:55,520 --> 00:31:59,040 Speaker 2: is it's an insane amount of time. And if you 533 00:31:59,080 --> 00:32:01,840 Speaker 2: took all that time and energy and you focused on 534 00:32:01,920 --> 00:32:04,960 Speaker 2: what you can control, Like if you're fixated on telling 535 00:32:05,000 --> 00:32:07,080 Speaker 2: your mom that your sister is doing all these things 536 00:32:07,120 --> 00:32:10,960 Speaker 2: wrong with your niece, and you took all those hours 537 00:32:11,040 --> 00:32:15,320 Speaker 2: to then make sure that you're parenting your daughter with 538 00:32:15,520 --> 00:32:18,680 Speaker 2: your beliefs in a positive energy. You're freeing up hours 539 00:32:18,720 --> 00:32:22,120 Speaker 2: and hours and hours of dark, negative stuff and converting 540 00:32:22,200 --> 00:32:25,440 Speaker 2: it to light positive stuff. Yeah, and that's just good 541 00:32:25,440 --> 00:32:26,280 Speaker 2: for the soul. 542 00:32:27,080 --> 00:32:29,640 Speaker 1: And good for everyone around you. My God, imagine if 543 00:32:29,640 --> 00:32:33,640 Speaker 1: the internet could do such a things. 544 00:32:32,320 --> 00:32:35,040 Speaker 2: Of all good for you, because while you're judging your sister, 545 00:32:35,400 --> 00:32:37,960 Speaker 2: it means that your framework on life is judgment and 546 00:32:38,000 --> 00:32:42,440 Speaker 2: you're judging yourself. And those are the hours I really 547 00:32:42,480 --> 00:32:42,920 Speaker 2: love that. 548 00:32:43,400 --> 00:32:47,000 Speaker 1: Yeah, shifting to being a judgment free human. 549 00:32:47,080 --> 00:32:49,080 Speaker 2: Especially when you don't have content. I mean, it's one 550 00:32:49,080 --> 00:32:50,840 Speaker 2: thing to judge your sister in this scenario that I 551 00:32:50,880 --> 00:32:53,840 Speaker 2: just painted, especially if you're talking about siblings, because with children, 552 00:32:53,880 --> 00:32:55,520 Speaker 2: so that means You've known your sister for thirty forty 553 00:32:55,600 --> 00:32:58,280 Speaker 2: fifty years. What about all this judgment we have on 554 00:32:58,280 --> 00:32:59,200 Speaker 2: people we've never met. 555 00:33:00,880 --> 00:33:03,720 Speaker 1: It's insane. You know better than anybody. 556 00:33:03,760 --> 00:33:06,640 Speaker 2: I mean, yeah, I mean yeah, I mean and forget 557 00:33:06,640 --> 00:33:09,640 Speaker 2: about even like I'm not even going into like people 558 00:33:09,720 --> 00:33:13,400 Speaker 2: of fame or notoriety. I'm just talking about even like 559 00:33:13,640 --> 00:33:17,280 Speaker 2: your kid's teacher, like you don't really know missus Thompson. Yeah, 560 00:33:18,080 --> 00:33:21,280 Speaker 2: I said something profound to a kid seven or eight. Profound. 561 00:33:21,280 --> 00:33:23,360 Speaker 2: Excuse me. He emailed me and said he said something 562 00:33:23,360 --> 00:33:24,920 Speaker 2: profound to me, and it just finally played out in 563 00:33:25,000 --> 00:33:26,960 Speaker 2: my career. He's been gone for seven years. I got 564 00:33:26,960 --> 00:33:29,320 Speaker 2: to see email the other day. He said, Gary, years ago, 565 00:33:29,400 --> 00:33:30,520 Speaker 2: I came into your office. I don't know if you 566 00:33:30,520 --> 00:33:33,360 Speaker 2: remember him. I did. I remembered him. He goes, but 567 00:33:33,360 --> 00:33:36,000 Speaker 2: I didn't remember this moment. He goes, I was complaining 568 00:33:36,040 --> 00:33:38,840 Speaker 2: about my boss and you said to me, but wait, 569 00:33:38,960 --> 00:33:41,160 Speaker 2: you've loved your boss for the last three years and 570 00:33:41,200 --> 00:33:44,160 Speaker 2: you've just been struggling with them for the last three months. 571 00:33:45,880 --> 00:33:49,360 Speaker 2: And I said yeah, And I said, have you contemplated 572 00:33:49,880 --> 00:33:53,280 Speaker 2: at all that something crazy might be going on in 573 00:33:53,280 --> 00:33:55,360 Speaker 2: their life? Like they're about to have a divorce or 574 00:33:55,400 --> 00:33:58,640 Speaker 2: their mother just told them that they're terminally real and 575 00:33:58,680 --> 00:34:01,520 Speaker 2: the shock of the reaction is changing their behavior of 576 00:34:01,760 --> 00:34:05,360 Speaker 2: m Yes, and nothing happened, meaning like he took that 577 00:34:05,440 --> 00:34:08,520 Speaker 2: in that So now he segues his story. He goes, 578 00:34:08,600 --> 00:34:11,319 Speaker 2: now I'm at this new company six years later, I've 579 00:34:11,320 --> 00:34:13,600 Speaker 2: been going through the same thing, and it did end 580 00:34:13,680 --> 00:34:19,200 Speaker 2: up that they the boss is actually ternally ill. Terrible story. 581 00:34:19,600 --> 00:34:21,839 Speaker 1: Whoa horrible but that's it. 582 00:34:22,120 --> 00:34:25,080 Speaker 2: But he said the fact that I cried, this is 583 00:34:25,080 --> 00:34:27,480 Speaker 2: why email. He said, I cried because most of our 584 00:34:27,480 --> 00:34:30,640 Speaker 2: team was shitting on the person. And I've been gracious 585 00:34:30,680 --> 00:34:33,120 Speaker 2: because the advice he told me seven years ago and 586 00:34:33,160 --> 00:34:35,920 Speaker 2: we just saw in office and it was the worst 587 00:34:35,920 --> 00:34:40,080 Speaker 2: of the worst scenarios. Wow. Of course he was great 588 00:34:40,280 --> 00:34:42,600 Speaker 2: for us for a while, but has been not great 589 00:34:42,640 --> 00:34:44,600 Speaker 2: at all the last three months. He's dying. 590 00:34:45,360 --> 00:34:47,000 Speaker 1: Yeah. 591 00:34:47,120 --> 00:34:48,960 Speaker 2: That goes to the lack of judgment, That goes to 592 00:34:49,200 --> 00:34:52,759 Speaker 2: benefit of the doubt, that goes to choosing optimism over cynicism. 593 00:34:52,800 --> 00:34:56,439 Speaker 2: That goes to everything that I'm trying to stand for 594 00:34:56,800 --> 00:34:59,400 Speaker 2: as a human, as an operator, as an entrepreneur, and 595 00:34:59,440 --> 00:35:00,640 Speaker 2: as a citizen the world. 596 00:35:01,000 --> 00:35:03,120 Speaker 1: Well, and that's just it. You just never know what 597 00:35:03,160 --> 00:35:06,040 Speaker 1: people's battles are. You never know who looks happy that's 598 00:35:07,360 --> 00:35:10,959 Speaker 1: got one foot over the edge. You never know who 599 00:35:11,760 --> 00:35:15,200 Speaker 1: is angry because they're suffering, like you just don't know. 600 00:35:16,040 --> 00:35:20,280 Speaker 1: And I think to cease to judge others and perhaps 601 00:35:20,400 --> 00:35:23,360 Speaker 1: through that learn to cease to judge yourself feels like 602 00:35:23,400 --> 00:35:29,240 Speaker 1: a very powerful It's a powerful nugget of wisdom. 603 00:35:29,360 --> 00:35:34,279 Speaker 2: For sure. It is my definition of how to achieve happiness. 604 00:35:34,960 --> 00:35:37,640 Speaker 1: Well, so I love that because my next question for 605 00:35:37,680 --> 00:35:40,480 Speaker 1: you is going to be what is currently bringing you happiness? 606 00:35:40,880 --> 00:35:42,640 Speaker 2: You know, as you also know, I'm a pretty public figure, 607 00:35:42,680 --> 00:35:44,279 Speaker 2: but don't talk about my family much, so I'll be 608 00:35:44,360 --> 00:35:47,080 Speaker 2: lightweight about this. But I've been an eleven year old, 609 00:35:47,120 --> 00:35:52,040 Speaker 2: and boy, the compounding happiness of this age range is huge. 610 00:35:53,800 --> 00:35:59,120 Speaker 2: Here's an interesting one. What brings me happiness is that 611 00:36:00,200 --> 00:36:03,840 Speaker 2: I know so I love the world and I love people. 612 00:36:04,160 --> 00:36:06,160 Speaker 2: One of my favorite inside jokes with my friends is 613 00:36:06,200 --> 00:36:08,040 Speaker 2: I don't like animals because I like people, and they 614 00:36:08,040 --> 00:36:10,359 Speaker 2: always people get very emotional if you say you don't 615 00:36:10,400 --> 00:36:14,880 Speaker 2: like dogs, Yeah, this I'll always I'll like. If we're 616 00:36:14,880 --> 00:36:16,959 Speaker 2: having these kind of combos, sometimes I'll say I don't 617 00:36:17,000 --> 00:36:19,120 Speaker 2: like dogs, and everybody freaks out, especially if they've never 618 00:36:19,120 --> 00:36:21,239 Speaker 2: met me before and they don't know my spiel on this, 619 00:36:21,880 --> 00:36:24,040 Speaker 2: and then everybody freaks out and you're You're a villain, 620 00:36:24,080 --> 00:36:26,080 Speaker 2: You're the worst. And then I go into if we 621 00:36:26,200 --> 00:36:30,760 Speaker 2: loved each other by default the way we love dogs, 622 00:36:31,560 --> 00:36:35,279 Speaker 2: the world would be remarkable. I watch some of the 623 00:36:35,320 --> 00:36:42,040 Speaker 2: most condescending, cynical, manipulative, deceitful people I know because I 624 00:36:42,080 --> 00:36:43,279 Speaker 2: know people, like we all know people. 625 00:36:43,320 --> 00:36:45,120 Speaker 1: It's like, yeah, of course. 626 00:36:44,960 --> 00:36:47,239 Speaker 2: I watch how they pet dogs and interact with it 627 00:36:47,400 --> 00:36:50,080 Speaker 2: versus what they do to humans, and it drives me 628 00:36:50,600 --> 00:36:54,040 Speaker 2: up the wall because it's all based on insecurity. The 629 00:36:54,040 --> 00:36:57,839 Speaker 2: most insecure do the most damage, and people make them 630 00:36:57,840 --> 00:37:02,840 Speaker 2: insecure because they can talk back. And so what brings 631 00:37:02,880 --> 00:37:07,080 Speaker 2: me happiness is a very weird statement. I believe that 632 00:37:07,120 --> 00:37:10,600 Speaker 2: we are in an era of eight billion people strong 633 00:37:11,400 --> 00:37:16,360 Speaker 2: that really struggled with societal shifts of the last fifteen years, 634 00:37:17,040 --> 00:37:20,560 Speaker 2: and I actually believe that some of this one step 635 00:37:20,600 --> 00:37:25,600 Speaker 2: backwards pain is actually going to work itself out for 636 00:37:25,680 --> 00:37:26,960 Speaker 2: two steps forward. 637 00:37:27,440 --> 00:37:29,200 Speaker 1: From your lips. Scary, I hope, so. 638 00:37:31,040 --> 00:37:34,319 Speaker 2: Very hard. I get it, like it's not a tomorrow thing. 639 00:37:34,600 --> 00:37:38,680 Speaker 2: I am Polish on the twenty fifties because of the 640 00:37:38,719 --> 00:37:41,920 Speaker 2: tension of the twenty twenties. When the world looks back, 641 00:37:42,320 --> 00:37:45,600 Speaker 2: I really am and I you know, and so I 642 00:37:45,760 --> 00:37:51,359 Speaker 2: see new debates being formed, new ideas being formed. Yeah, 643 00:37:51,440 --> 00:37:53,440 Speaker 2: there will be plenty of This goes back to losing. 644 00:37:53,480 --> 00:37:58,680 Speaker 2: Will there be skinned knees, yes, Well, there'll be skinned elbows. Well, 645 00:37:58,680 --> 00:38:03,120 Speaker 2: they'll be stitches and bruises. Yes. And when I say that, 646 00:38:03,120 --> 00:38:07,520 Speaker 2: that's a very that's a very optimistic point of view 647 00:38:07,560 --> 00:38:09,400 Speaker 2: on what I'm actually saying, which is, there will be payment, 648 00:38:09,840 --> 00:38:14,200 Speaker 2: there will be rules, there will be terrible atrocities, there 649 00:38:14,239 --> 00:38:17,160 Speaker 2: will be social problems, there will be there's so much 650 00:38:17,160 --> 00:38:20,359 Speaker 2: going on in the world. However, I've been very good 651 00:38:20,360 --> 00:38:23,279 Speaker 2: at history my whole life. I know the proxies, the 652 00:38:23,320 --> 00:38:26,759 Speaker 2: patterns that lead to things. I believe in the human race. 653 00:38:27,120 --> 00:38:29,440 Speaker 2: I do not believe that we're just going to disappear 654 00:38:29,520 --> 00:38:32,360 Speaker 2: next year, Like I just don't see it. And so 655 00:38:33,600 --> 00:38:36,440 Speaker 2: I'm optimistic that a lot of people are learning a 656 00:38:36,440 --> 00:38:39,560 Speaker 2: lot of lessons. And it goes back full tale to 657 00:38:39,600 --> 00:38:41,759 Speaker 2: the beginning. I think we're going to get back to 658 00:38:41,800 --> 00:38:43,880 Speaker 2: the middle a little bit here, And I mean the 659 00:38:43,920 --> 00:38:47,680 Speaker 2: world forget about even Milkans and Democrats, I mean parents. 660 00:38:48,120 --> 00:38:50,560 Speaker 2: I will tell you right now, me being on this 661 00:38:50,600 --> 00:38:54,319 Speaker 2: podcast saying I hate a place trophies kids should, I'll 662 00:38:54,360 --> 00:38:56,319 Speaker 2: give you another one. I think it's healthy when kids 663 00:38:56,360 --> 00:39:01,160 Speaker 2: fight physically when they're little. I'm being serious. These are 664 00:39:01,160 --> 00:39:05,160 Speaker 2: things that I could never say seven years ago without 665 00:39:05,200 --> 00:39:09,760 Speaker 2: being completely judged as like you are a and today 666 00:39:09,800 --> 00:39:12,160 Speaker 2: there's a more thoughtful of like well, Gary, I'm not 667 00:39:12,160 --> 00:39:13,759 Speaker 2: sure I want my kid to punch another kid in 668 00:39:13,800 --> 00:39:16,280 Speaker 2: the face, but I at least understand what you're saying, 669 00:39:16,320 --> 00:39:21,640 Speaker 2: which is letting real life play out instead of creating 670 00:39:21,640 --> 00:39:27,480 Speaker 2: these paradigms that create falsities. Has merit let merit ring 671 00:39:28,040 --> 00:39:29,600 Speaker 2: Let merit ring. 672 00:39:30,160 --> 00:39:32,760 Speaker 1: Well, I want to give you a merit badge because 673 00:39:33,160 --> 00:39:36,560 Speaker 1: sometimes when things feel really hard in the world and 674 00:39:35,719 --> 00:39:39,680 Speaker 1: I wonder how we're going to get to better places, 675 00:39:39,719 --> 00:39:42,359 Speaker 1: I wonder how the moral arc of the universe will 676 00:39:42,480 --> 00:39:46,200 Speaker 1: be bent toward justice, I see people choosing to help 677 00:39:46,880 --> 00:39:50,520 Speaker 1: and it was very cool for me as a person 678 00:39:50,560 --> 00:39:53,560 Speaker 1: who's known you for as long as I have. You know, 679 00:39:53,640 --> 00:39:56,120 Speaker 1: we're doing all of our brand work out at the 680 00:39:56,120 --> 00:40:01,840 Speaker 1: Big Ad Festival, and it was so meaningful to be 681 00:40:01,960 --> 00:40:04,799 Speaker 1: asked to participate in a carved out evening that you 682 00:40:04,920 --> 00:40:08,759 Speaker 1: created to do something good in the world, and you 683 00:40:08,800 --> 00:40:13,360 Speaker 1: made this enormous commitment to charity water And to your point, 684 00:40:13,400 --> 00:40:16,560 Speaker 1: when we think about how we move these billions of 685 00:40:16,640 --> 00:40:19,960 Speaker 1: us forward, sometimes it's the simplest things that have the 686 00:40:19,960 --> 00:40:23,680 Speaker 1: most seismic shifts. There are, you know, hundreds of millions 687 00:40:23,719 --> 00:40:25,200 Speaker 1: of people in the world that don't have access to 688 00:40:25,239 --> 00:40:28,360 Speaker 1: clean water. And for you to say, I'm going to 689 00:40:28,520 --> 00:40:31,520 Speaker 1: build for the next ten years with this organization working 690 00:40:31,520 --> 00:40:36,400 Speaker 1: to solve that very human problem, it was really special 691 00:40:36,440 --> 00:40:40,759 Speaker 1: to me. So does that feel for you like an 692 00:40:40,800 --> 00:40:47,239 Speaker 1: act of kindness, empathy, paying it forward, all of the above. 693 00:40:47,520 --> 00:40:50,800 Speaker 2: And eating my own dog food. If I'm going to 694 00:40:50,880 --> 00:40:53,560 Speaker 2: come on here and say, like doing the right thing, 695 00:40:53,880 --> 00:40:56,279 Speaker 2: don't complain about what you can't do, control what you 696 00:40:56,320 --> 00:40:59,040 Speaker 2: can control. What I like every single person to hug 697 00:40:59,080 --> 00:41:02,080 Speaker 2: and kiss every person on earth, if any If you 698 00:41:02,239 --> 00:41:04,640 Speaker 2: really knew me and you know me, know me, but 699 00:41:04,680 --> 00:41:08,040 Speaker 2: I'm going to like my mom. My greatest happy place 700 00:41:08,080 --> 00:41:09,600 Speaker 2: is when everyone's being high to each other. 701 00:41:10,120 --> 00:41:12,640 Speaker 1: Yeah, will you tell us a little bit about what 702 00:41:12,680 --> 00:41:15,000 Speaker 1: that commitment looks like and why you picked charity Water. 703 00:41:15,239 --> 00:41:18,920 Speaker 2: Yes, I will say that. So my company, manor X 704 00:41:18,960 --> 00:41:21,600 Speaker 2: has committed to a ten million dollar donation over the 705 00:41:21,600 --> 00:41:25,520 Speaker 2: next ten years to help eradicate the fact that people 706 00:41:25,520 --> 00:41:27,640 Speaker 2: don't have X clean water, which is about seven hundred 707 00:41:27,760 --> 00:41:30,920 Speaker 2: million plus people right now on Earth can't get in 708 00:41:31,000 --> 00:41:32,560 Speaker 2: a couple of hours, which is insane. 709 00:41:33,200 --> 00:41:33,680 Speaker 1: Insane. 710 00:41:33,800 --> 00:41:39,719 Speaker 2: Yeah, but that was that was me wanting so many 711 00:41:39,760 --> 00:41:42,359 Speaker 2: things to quote unquote be fixed. I don't want war, 712 00:41:42,400 --> 00:41:46,000 Speaker 2: I don't want social injustice, I don't want conflict, but 713 00:41:46,160 --> 00:41:52,080 Speaker 2: I I'm not God. Yeah, Like politicians can't pull that off. 714 00:41:52,800 --> 00:41:55,919 Speaker 2: Like like you know, people don't understand how this really works. 715 00:41:55,960 --> 00:41:58,919 Speaker 2: It's complicated. It's not as simple as like this president's thinks. 716 00:41:59,239 --> 00:42:01,840 Speaker 2: Like countries are differently and there's different of course some 717 00:42:01,920 --> 00:42:04,080 Speaker 2: have more power in others. But it's hard. Let's just 718 00:42:04,080 --> 00:42:06,680 Speaker 2: get it. If it was easy, the presidents you love 719 00:42:06,760 --> 00:42:08,399 Speaker 2: the most would have got a lot done in eight years, 720 00:42:08,400 --> 00:42:12,640 Speaker 2: and oftentimes they don't. This is a god's game, not 721 00:42:12,719 --> 00:42:15,439 Speaker 2: a man and woman's game. But what is a man 722 00:42:15,480 --> 00:42:18,400 Speaker 2: and woman's game is instead of crying what Joe Biden 723 00:42:18,440 --> 00:42:21,400 Speaker 2: and Donald Trump should do or what you know somebody 724 00:42:21,400 --> 00:42:23,880 Speaker 2: else should do, why don't you ask yourself what are 725 00:42:23,920 --> 00:42:27,960 Speaker 2: you doing? Yeah? Right, Like, why don't you donate twenty 726 00:42:28,000 --> 00:42:30,920 Speaker 2: five dollars to a nonprofit if you're such a goodie 727 00:42:30,920 --> 00:42:33,600 Speaker 2: two shoes? Oh you say you have no money, why 728 00:42:33,640 --> 00:42:36,399 Speaker 2: not go give your physical hands and feet and work 729 00:42:36,440 --> 00:42:40,640 Speaker 2: on Thanksgiving warning to people that have no food because 730 00:42:40,680 --> 00:42:43,480 Speaker 2: you maybe have food. Like to me, the punchline of 731 00:42:43,520 --> 00:42:46,279 Speaker 2: life is I understand what everybody else should be doing. 732 00:42:46,680 --> 00:42:48,839 Speaker 2: Now let's get to you. And that was a night 733 00:42:48,920 --> 00:42:51,560 Speaker 2: where I could focus on what I can do. I 734 00:42:51,600 --> 00:42:56,080 Speaker 2: can't change everything, but I do think clean water is 735 00:42:56,120 --> 00:42:59,520 Speaker 2: a bare minimum entry to humanity and that all of 736 00:42:59,600 --> 00:43:02,880 Speaker 2: us that can should consider to figure out how to contribute. 737 00:43:03,040 --> 00:43:05,640 Speaker 2: And I believe in Scott as an operator. I don't 738 00:43:05,680 --> 00:43:08,279 Speaker 2: believe those monies that I work very hard for are 739 00:43:08,320 --> 00:43:12,040 Speaker 2: going in the garbage or poreograsy. And I believe that 740 00:43:12,120 --> 00:43:14,799 Speaker 2: Scott and Charity Water will do the right thing by it, 741 00:43:14,840 --> 00:43:18,319 Speaker 2: and I'm very proud to do it, and I'm very 742 00:43:18,480 --> 00:43:19,960 Speaker 2: that's very nice for you to bring that up. 743 00:43:20,440 --> 00:43:23,479 Speaker 1: It's beautiful. I absolutely love it. I know we're right 744 00:43:23,600 --> 00:43:25,759 Speaker 1: coming to our cutoff, so I'm just going to jump 745 00:43:25,800 --> 00:43:27,879 Speaker 1: to my last question for you. It's my favorite thing 746 00:43:27,880 --> 00:43:31,840 Speaker 1: to ask everyone sitting here today looking out at your 747 00:43:31,880 --> 00:43:34,759 Speaker 1: next week, month, year, what feels like you're work in 748 00:43:34,800 --> 00:43:35,719 Speaker 1: progress right now? 749 00:43:36,440 --> 00:43:37,399 Speaker 2: What am I working on? 750 00:43:37,920 --> 00:43:40,960 Speaker 1: Yeah? What's your work in progress? Could be personal? Professional, 751 00:43:41,200 --> 00:43:42,360 Speaker 1: I talked about it earlier. 752 00:43:42,480 --> 00:43:46,040 Speaker 2: I believe that candor is the unlocked to happiness for 753 00:43:46,120 --> 00:43:48,960 Speaker 2: a lot of people that are delusionally optimistic like me. 754 00:43:49,680 --> 00:43:54,279 Speaker 2: Can This goes back to boundaries. Candy has been a 755 00:43:54,280 --> 00:43:56,960 Speaker 2: struggle for me, which is crazy because Gary Vee publicly 756 00:43:57,080 --> 00:44:00,520 Speaker 2: is the king of Candor. I'm Gary with a mic 757 00:44:00,560 --> 00:44:04,080 Speaker 2: on a podcast like this or on stage king of Candor. Yeah, 758 00:44:04,200 --> 00:44:08,960 Speaker 2: Gary Vee is great at candor. Gary Vaynerchuk day to 759 00:44:09,080 --> 00:44:16,360 Speaker 2: day with loved ones, friends, acquaintances, employees, executives, interns struggles 760 00:44:16,360 --> 00:44:19,520 Speaker 2: because he doesn't want to disappoint. He has too much 761 00:44:19,719 --> 00:44:24,839 Speaker 2: of a superhero complexity, right, And I think I can 762 00:44:24,880 --> 00:44:26,719 Speaker 2: do it all, and I can do a lot, but 763 00:44:26,760 --> 00:44:29,000 Speaker 2: I can't do it all. And then when you're trying 764 00:44:29,000 --> 00:44:31,680 Speaker 2: to do it all, you sometimes let people down and 765 00:44:31,719 --> 00:44:35,239 Speaker 2: you're better off telling them the truth upfront and appeasing 766 00:44:35,280 --> 00:44:37,360 Speaker 2: them and trying to figure it out later. And it 767 00:44:37,480 --> 00:44:39,720 Speaker 2: is my work in progress. 768 00:44:39,520 --> 00:44:41,160 Speaker 1: I love that candor. 769 00:44:41,360 --> 00:44:44,759 Speaker 2: It's a good one, and I call it kind candor. Yeah, 770 00:44:45,080 --> 00:44:48,000 Speaker 2: tonally my company because I think people with weaponized candor 771 00:44:48,040 --> 00:44:49,120 Speaker 2: to be rude and mean. 772 00:44:50,120 --> 00:44:50,640 Speaker 1: Interesting. 773 00:44:51,000 --> 00:44:54,719 Speaker 2: Yeah, weaponized candor and they're like, they make you feel bad. 774 00:44:54,760 --> 00:44:58,480 Speaker 2: They use it to politic in companies and they're like, 775 00:44:58,560 --> 00:45:02,279 Speaker 2: I'm just giving you candor. No you're not. You're being manipulative, right. 776 00:45:03,080 --> 00:45:04,799 Speaker 2: It's like how people like Gary I just keep it real. 777 00:45:04,840 --> 00:45:07,319 Speaker 2: I'm like, yeah, real negative, Like you're choosing to be 778 00:45:07,360 --> 00:45:11,440 Speaker 2: cynical not optimistic. So anyway, kind candor is my ambition 779 00:45:11,560 --> 00:45:12,560 Speaker 2: and my work in progress. 780 00:45:12,800 --> 00:45:13,279 Speaker 1: I love it. 781 00:45:13,840 --> 00:45:15,880 Speaker 2: Thank you, my friend, love you, thank you,