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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. This is the Business

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Speaker 1: of Soccer. Soccer is absolutely mainstream. It's no longer underground ordination.

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Speaker 2: When are American sports fans going to fall in love

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Speaker 2: with the global game?

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Speaker 1: Professional Winn's soccer in the US is one of the

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Speaker 1: most exciting sports in all of North America right now.

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Speaker 3: Soccer is an incredibly accessible sport, very high ROI to

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Speaker 3: Gmail outcomes and positive community outcomes.

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Speaker 2: The World Cup may lead, but soccer culture and world

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Speaker 2: class soccer is here to stay, and it's something we're.

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Speaker 1: Super proud of. Bloomberg Business of Soccer from Bloomberg Radio.

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Speaker 2: Welcome to an extra special version of the Ruler of

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Speaker 2: Business Sports, coming to you.

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Speaker 4: From Netlife Stadia.

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Speaker 2: Minutes after the final whistle of the twenty twenty six

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Speaker 2: People World Cup, I'm an Esperal Maglion and.

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Speaker 5: I am Randa Williams. This World Cup is up officially over.

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Speaker 3: In Spain are the world champions, winning one nil in

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Speaker 3: extra time over Argentina.

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Speaker 4: I first of all, just I can't believe it's over.

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Speaker 4: It hasn't hit me at randall. But first off.

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Speaker 3: For you, I mean when they said that Spain was dominant.

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Speaker 3: Witnessing that for the first time after going to I

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Speaker 3: think five or six matches, I did not realize just

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Speaker 3: how dominant they were, But to see it in person

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Speaker 3: was completely different.

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Speaker 2: It's truly like the most pure version of football of soccer.

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Speaker 2: Like I grew up on this style of soccer. I

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Speaker 2: was taught how to play. It's just it's beautiful, it

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Speaker 2: really is. Though they called it the beautiful game, it's

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Speaker 2: they played amazing. But I'm honestly I was surprised they

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Speaker 2: didn't score earlier.

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Speaker 3: Yeah, they I think Spain deserved to win. I mean, Argentina,

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Speaker 3: for I want to say, sixty maybe ninety minutes, did

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Speaker 3: not have a shot on goal and then we're pressured.

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Speaker 3: This sort of reminded me. Are the Argentina team reminded

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Speaker 3: me of the Kansas City Chiefs of twenty twenty five

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Speaker 3: when they were vibing on the edge for much of

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Speaker 3: the regular season and then they went to the Super

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Speaker 3: Bowl and ended up getting shell ACKed by the Philadelphia Eagles.

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Speaker 3: And the reason for that is because you know, you

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Speaker 3: think of Argentina's journey throughout the tournament three two versus

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Speaker 3: Cape Verde, three to one, versus Switzerland two to one

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Speaker 3: versus England, but all surviving on the edge, often going

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Speaker 3: to extra time. And so I think that Spain came

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Speaker 3: in they controlled much of the possessions. Sometimes feel like

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Speaker 3: Argentina was even playing.

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Speaker 2: Yeah, I agree with that, And like you said, everyone

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Speaker 2: thought their side of the bracket is a lot easier

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Speaker 2: than Spain's side of the bracket.

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Speaker 4: You know, they had to go through so many people.

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Speaker 2: Spain had to go through France, but England had to

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Speaker 2: go I mean, Arty had to go through England. And

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Speaker 2: those games were so hardly fall and everyone thought they

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Speaker 2: were going to demolish everyone else they came against, and

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Speaker 2: it just showed they had resilience, but it.

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Speaker 4: Didn't show the talent wasn't really coming through.

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Speaker 2: Even though they happen really talented team, it just wasn't

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Speaker 2: coming through in the way that you were going to

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Speaker 2: expect it to. So Spain really I feel like just dominated.

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Speaker 2: So this is you said, your fifth or sixth game,

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Speaker 2: tell us about tell the people about this ambiance compared

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Speaker 2: to every every other game you've made.

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Speaker 3: We should talk about the lines first, but I'll say

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Speaker 3: that I'll say if that complaint for later.

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Speaker 5: Argent Argentina's fans.

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Speaker 3: Were second to none. I mean I witnessed Brazil, France, Norway, Sweden, Morocco.

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Speaker 5: But Argentina filled the stadium.

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Speaker 3: I mean it was eighty five fifteen maybe I would

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Speaker 3: probably say it's ninety ten. And they were singing on

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Speaker 3: the New Jersey transit. They were singing all throughout the city.

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Speaker 3: And so you're right singing in the press box, which

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Speaker 3: is not normal for a press box. Oftentimes there are

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Speaker 3: gas there, Oh my gosh. But to hear people clap

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Speaker 3: and sing and cheer, it's different. But I'm thankful for

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Speaker 3: the experience ultimately, because this is not something you see

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Speaker 3: at an NFL game. It's really not something you see

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Speaker 3: in an NBA game, and it was beautiful.

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Speaker 2: Do you think that from people you've spoken to or

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Speaker 2: people you saw walking around, like on the conference and stuff,

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Speaker 2: that all the people in Argentina jerseys, they weren't not

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Speaker 2: everyone was Argentina and that was very clear walking around.

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Speaker 2: Do you think they bought last minute jerseys or do

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Speaker 2: you think that they follow the bandwagon or that they

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Speaker 2: are Argentina.

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Speaker 4: Or Messi fan.

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Speaker 3: I think that Leonel Messi has galvanized fans in a

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Speaker 3: way that few stars really have in recent years, Like

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Speaker 3: do you think about the most iconic stars really over

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Speaker 3: the last ten years.

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Speaker 5: Lebron won in twenty twenty.

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Speaker 3: He's one of the most popular athletes and people on

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Speaker 3: the planet. In baseball, show Halo Tani as well, But

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Speaker 3: if you remember show, hal Tani is not the person

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Speaker 3: who won the Dodgers Game seven. And I think Leonel

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Speaker 3: Messi probably has the greatest game of anybody that's not

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Speaker 3: named Killian Andmbappe in that twenty twenty two World Cup final.

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Speaker 3: You follow that up with the twenty twenty four Copa

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Speaker 3: America win, and he was riding high until today. And

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Speaker 3: I think that brand of Argentina, of Lionel Messi and

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Speaker 3: then him coming to America and playing for Inner Miami,

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Speaker 3: it just when a superstar arrives, they bring so much time.

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Speaker 3: And I think that everybody wants to be in the limelight.

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Speaker 3: Everybody wants to have a jersey, whether it's real, whether

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Speaker 3: it's authentic, whether it's fake. Everybody just wants to wear

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Speaker 3: that blue and white. But I think that's going to

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Speaker 3: change now that Spain and Lamina Maul have emerged victorious.

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Speaker 2: I was going to ask you about that as well,

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Speaker 2: because obviously that was the other big conversation here was

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Speaker 2: you know, was Messi versus Laminia Mal the go going

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Speaker 2: out with the young star coming in.

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Speaker 4: He had a great theme today.

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Speaker 2: Yeah, how do you think, what do you think this

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Speaker 2: did for his career going board?

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Speaker 3: Well, I think it's really interesting because if you think

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Speaker 3: of Killian and Bappa, he was in a similar position

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Speaker 3: in twenty eighteen where it was his coming out party

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Speaker 3: and you know, he had an incredible twenty twenty two

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Speaker 3: and this year was obviously disappointing for him.

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Speaker 5: But laminiam Mal is in a similar position.

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Speaker 3: I think Barcelona is formidable and not only the La

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Speaker 3: Liga but also in the Champions League, and he's he's

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Speaker 3: peeking right now, but it's only a matter of time

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Speaker 3: before he continues to grow. I believe he finished second

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Speaker 3: in the Ballan door race, and so if he continues

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Speaker 3: on his current streak, he's going to be a star

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Speaker 3: that I would say is going to rival Lebron, James

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Speaker 3: and Turbul in terms of global fandom around the world.

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Speaker 4: Wow, that's really interesting.

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Speaker 2: How long do you think I mean, because I mean

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Speaker 2: with football players it's very different.

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Speaker 4: Their global prowess.

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Speaker 5: Sure.

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Speaker 3: I think he has five years five six years, like

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Speaker 3: nineteen is very young. And you have to think he

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Speaker 3: did this in America, which I also don't necessarily believe

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Speaker 3: that this was his best tournament, like he was coming

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Speaker 3: off an injury. He's scored, I believe once. But you know,

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Speaker 3: Americans are going to want to see him play. They're

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Speaker 3: going to want to see Oh Lamina mall. That's the kid,

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Speaker 3: and I think that that goes a long way. And

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Speaker 3: you know he's he's signed with Adidas. Adidas is essentially

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Speaker 3: passing the tour from Lionel Messi to.

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Speaker 5: La Mina mal and he's going to make a lot

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Speaker 5: of money.

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Speaker 4: Yeah.

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Speaker 2: I really think it's interesting bring up the US market

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Speaker 2: in that perspective because he's.

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Speaker 4: Already started the global in the global game.

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Speaker 2: I think we've seen so many global stars come here

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Speaker 2: that you knew soccer, you would know them and maybe

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Speaker 2: you would just kind of know who they were. Killian

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Speaker 2: Baba by one of them, Earling Holland probably being the biggest.

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Speaker 4: Example of that. He was. He's huge. I mean, he

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Speaker 4: plays for Manchester City. They do not lose.

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Speaker 2: Yeah, but he came here and America fell in love

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Speaker 2: with this guy and right, and.

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Speaker 3: I think Lamina Maul's coming out party, he has so

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Speaker 3: many His next World Cup will be when he's twenty

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Speaker 3: two or twenty three is one after oh right, His

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Speaker 3: one after that will be in when he's twenty seven.

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Speaker 3: Is one after that will be when he starts. So

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Speaker 3: there are many, many more moments for him. And ultimately,

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Speaker 3: I think if if you're him and he's walking around

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Speaker 3: the street and he's being you know, fans are coming

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Speaker 3: up to him right now, just imagine what it's going

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Speaker 3: to be after he wins a Champions League, after he

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Speaker 3: wins you know, a ballador. And then another thing that

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Speaker 3: I would say that is really a difference between him

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Speaker 3: and MESSI is Lamina Maul talks a lot of junk

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Speaker 3: and Americans love that, and I think, you know, the

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Speaker 3: different cultures feel differently, but it does go a long way.

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Speaker 3: You think of what Connor McGregor did for the UFC

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Speaker 3: and just his flamboyancy and Lamina mal posting before they

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Speaker 3: played France and Instagram picture that was talking junk to

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Speaker 3: the team and then coming out and Spain beats them.

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Speaker 3: That only grows your legacy, even if you don't have

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Speaker 3: the best performance because you are a part of the

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Speaker 3: championship winning team. So he's yet to reach his peak

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Speaker 3: and I'm excited to see where it goes next.

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Speaker 2: It makes me think of what we've been talking about

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Speaker 2: a lot on the NBA about getting.

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Speaker 4: Getting the face of the league and being someone who

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Speaker 4: wants it.

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Speaker 2: So we talked a lot about it being na Hoolych

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Speaker 2: for a while, but everyone knows he doesn't care. He

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Speaker 2: wants to play with his horses and do what ever

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Speaker 2: he wants to do. So it feels like Messi was similar,

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Speaker 2: though he doesn't really talk.

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Speaker 4: To the media. He's not really out there doing a ton.

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Speaker 2: He does do commercials because you know who doesn't say

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Speaker 2: yes to that commercial success, but he doesn't have any interest.

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Speaker 4: In being the face of He.

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Speaker 3: Really reminds me of of Michael Jordan in the sense

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Speaker 3: of like he does what he wants, He does what

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Speaker 3: he wants. See he has an Adidas deal, and when

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Speaker 3: he shows up and does an interview, you pay attention.

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Speaker 3: But oftentimes it's like, oh, that's the goat, And I

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Speaker 3: think you hear the way that other players speak about him,

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Speaker 3: and that is a testament to his greatness. It often

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Speaker 3: tells his tale, so he doesn't even have to speak

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Speaker 3: it for himself. But at the same time, you also

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Speaker 3: wonder would the Messi Ronaldo debate still be happening if

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Speaker 3: you know Lionel Messi had talked junk after he won

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Speaker 3: the twenty twenty two World Cup. I'm not so sure

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Speaker 3: because of the fact that when you toot your own

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Speaker 3: horn sometimes like it rings out the loudest and that's

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Speaker 3: just not his style. But if la Mina Maul keeps

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Speaker 3: up on his current streak, I think he could be

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Speaker 3: even bigger. Now I do want to change gears, and

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Speaker 3: let's talk a little bit about the first ever FIFA

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Speaker 3: World Cup halftime show.

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Speaker 5: What was your take on it?

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Speaker 4: Well, I think we should give people a little bit

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Speaker 4: of perspective.

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Speaker 2: We're sitting in the press box, we're sitting behind windows,

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Speaker 2: we can hear really what's going on. We're seeing the setup,

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Speaker 2: and we had been discussing quickly that you know Super

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Speaker 2: Bowl we've gone to together. They rush right on to

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Speaker 2: the field. They do elaborate stages, and they hadn't done

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Speaker 2: this right away, maybe about a minute or so before

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Speaker 2: they even started coming onto the field with anything. And

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Speaker 2: then they really just had a cover that covered the

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Speaker 2: entire field with a big print on it, and then

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Speaker 2: you saw dancers coming in from here and there. Obviously,

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Speaker 2: I think it's different when you're protecting a soccer pitch

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Speaker 2: than when you're protecting a football stadium. And obviously that

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Speaker 2: it knows they're used to this, they do it and

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Speaker 2: it's very different. This is a little bit of a

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Speaker 2: different show. You have a million different artists going on.

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Speaker 2: I watching it back, I think it was as good

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Speaker 2: as you could expect for a minimal, you know, setup

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Speaker 2: and kind of throwing together your first one ever. The

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Speaker 2: star power was there, obviously, but I don't think it

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Speaker 2: is close to rivaling and so it won't have time.

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Speaker 5: I don't.

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Speaker 3: I don't think so either, And the main reason for

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Speaker 3: that is that this feels like a FIFA mandated halftime

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Speaker 3: show when you go to the Super Bowl. You know,

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Speaker 3: Kendrick Lamar had his Bad Bunny had his set, Rihanna

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Speaker 3: had his said, do you think about the moments that

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Speaker 3: were generated after just going back to Rihanna? For example,

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Speaker 3: Rihanna revealed that she was pregnant. Kendrick Lamar performed not

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Speaker 3: like us in dis Drake Bad Bunny had several moments,

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Speaker 3: you know, the people walking out in grass costumes, the

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Speaker 3: child who and people getting married at Bad Bunny's.

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Speaker 5: I don't know.

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Speaker 3: That that is necessarily going to be anything we remember

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Speaker 3: outside of like, oh, these artists performed, but it just

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Speaker 3: did not pop to me. I think it could, but

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Speaker 3: so long as artists are having to perform you know,

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Speaker 3: the FIFA World Cup anthem and not necessarily their songs,

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Speaker 3: Like what if Justin Bieber performed speed Demon?

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Speaker 5: What if he performed other so, you know, so many

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Speaker 5: of his hits. What if he performed performed Baby? I

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Speaker 5: think that would have rung off in the crowd and

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Speaker 5: we didn't get to see that or feel that. And

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Speaker 5: I think in the crowd up until Shakira and Berna

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Speaker 5: Boy performed I Died.

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Speaker 3: I believe it's how you say it. Up until they

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Speaker 3: performed Died Died, the crowd was like, Okay, this is cool.

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Speaker 3: But it wasn't like sometimes when the halftime show performers

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Speaker 3: and there are anthems being performed in everyone singing along.

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Speaker 2: Yeah, I agree that that ambiance from the crowd wasn't

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Speaker 2: really there. And again, like we had seen this similarly

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Speaker 2: in Bad Bunny. A lot of it was made for

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Speaker 2: the broadcast, so there was a lot we couldn't see.

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Speaker 4: We didn't seem Donna at all.

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Speaker 2: Yeah, but I still think even when you were in

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Speaker 2: the stadium, you were feeling it with money and you

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Speaker 2: didn't really feel it.

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Speaker 5: I thought the talk was beautiful. I don't know, maybe

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Speaker 5: it was very nice, very nice.

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Speaker 2: We'll see if this continues going forward, if they decided

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Speaker 2: to keep doing four to five different artists, or if

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Speaker 2: they say let's maybe have one or two, because Shakira

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Speaker 2: and Jalo split the halftime show once and I, you know,

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Speaker 2: think it was ever Okay, Randall, let's talk quickly about

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Speaker 2: President Trump's presence here. You've been at a lot of

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Speaker 2: events that he's all attended. How was this compared to

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Speaker 2: the other This.

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Speaker 3: Was by far the longest line, the worst experience of

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Speaker 3: any event that I've attended where he was at. And

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Speaker 3: the NBA Finals had that because the President Trump attended

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Speaker 3: Game three and it was Hallis getting into that game

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Speaker 3: as well, But this was way different. I arrived at

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Speaker 3: the stadium, I took the ten to eleven New Jersey

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Speaker 3: transit train out here. I thought that that was a

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Speaker 3: good idea the match started at three, that would have

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Speaker 3: put me here, you know, I would have imagined probably

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Speaker 3: around eleven thirty. By the time I got to Gate D,

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Speaker 3: which is where they are allowing media entry, the line

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Speaker 3: was wrapped. So it was the longest media line that

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Speaker 3: I have ever seen. I mean it doubles and probably

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Speaker 3: triples any line ever that I have ever been in

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Speaker 3: for media, and that was because of secret service going

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Speaker 3: through everything. Now, eventually the line did speed up, and

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Speaker 3: once you got in that was great, But at the

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Speaker 3: same time, FIFA encouraged everyone to get to the stadium

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Speaker 3: early and make sure that you could get in.

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Speaker 5: I got here early. I did what I was supposed

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Speaker 5: to do, and it wasn't enough.

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Speaker 2: I was to say that actually and just go it

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Speaker 2: at there, and they had made sure to tell everyone

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Speaker 2: to get here early, so people did, and the lines

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Speaker 2: are very long, and I, on the other hand, decided,

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Speaker 2: I feel like everything's going to do that. So I

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Speaker 2: took what one hour later train and I didn't get anyone.

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Speaker 2: So I'm not sure if you got in the same

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Speaker 2: time of the studio, maybe you were getting.

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Speaker 5: There when he was getting I arrived.

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Speaker 3: I probably got through the gates around one fifteen, one

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Speaker 3: thirty and probably stood in line for ninety five minutes.

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Speaker 5: So it was it was tough, but I'm just glad

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Speaker 5: it wasn't hot. Like no, I don't.

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Speaker 3: I have not seen any reports that people were harmed

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Speaker 3: in the line or and I'm glad that we were safe.

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Speaker 5: So ultimately, that is what success looks like, right.

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Speaker 4: A different way than they thought it was going to exactly.

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Speaker 2: Probably what they were hoping for, like the most ideal

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Speaker 2: weather possible.

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Speaker 3: Actually, I will say that I think that this is

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Speaker 3: sort of why federal officials don't go to a lot

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Speaker 3: of sporting it as now. I thing I'll say is

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Speaker 3: that this is a different culture that global football. Oftentimes

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Speaker 3: presidents go to these games, they enjoy these games. However,

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Speaker 3: when you put multiple precedents at these games, it makes

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Speaker 3: the experience very very difficult for fans, for media, and

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Speaker 3: for everyone trying to get in and get out of

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Speaker 3: the game.

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Speaker 4: That's very true.

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Speaker 2: And then we have discussed also on either last week's

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Speaker 2: show or the week before, what we thought celebrity presidence

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Speaker 2: was going to look like. Was he going to look

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Speaker 2: as the same as Game three for the Knicks. I said,

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Speaker 2: I didn't think so, and you said you thought so, so, what's.

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Speaker 3: I would say it's probably felt just to Tad short.

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Speaker 3: And the reason for that is you can't see anybody.

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Speaker 2: In the garden celebrity road. You're there to be seen,

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Speaker 2: you're not really there because you care exactly what's happening

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Speaker 2: on the of and some of them listen. I think

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Speaker 2: some of them were very into the idea of next

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Speaker 2: winning the champions sure, and I don't think many people

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Speaker 2: were here because they cared about.

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Speaker 3: I think at a certain point the a lot of

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Speaker 3: the suits emptied out just because the game was dragging

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Speaker 3: on and Spain couldn't score and Argentina never had the ball,

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Speaker 3: and so I think a lot of those celebrities ended

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Speaker 3: up leaving. But when I went on the Internet in

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Speaker 3: the middle of the game and just checked who all

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Speaker 3: was here, and then I, you know, use my phone

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Speaker 3: to try to zoom in as far as you can,

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Speaker 3: you can't see anybody. And I think that while we

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Speaker 3: will remember and there will be pictures of all the

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Speaker 3: celebrities that attended this game, it won't be the same

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Speaker 3: way that it was for Game three in Game four

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Speaker 3: of the Nixon Spurs series, because as you said, you

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Speaker 3: can see Taylor Swift, you can see jay Z, you

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Speaker 3: can see so many other people who are sitting courtside,

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Speaker 3: and I couldn't see jay Z and Beyonce. We're both

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Speaker 3: here and I couldn't see them, right.

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Speaker 2: And also it's different in that regard as well for time,

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Speaker 2: because they're all sitting next to each other. Can added

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Speaker 2: other thing they were like, all these are in place. Okay,

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Speaker 2: as we're wrapping up here, we have to talk about

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Speaker 2: the fact that there was two different red cards, and

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Speaker 2: one of them came after the whistle was blown. Right,

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Speaker 2: there was a fight at the end of the act.

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Speaker 2: Nuts people are over there celebrating someone from Spain leaves

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Speaker 2: a hug to go fight in this battle with Leandro

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Speaker 2: ended up getting a red card. He was being pretty

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Speaker 2: chippy throut.

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Speaker 5: Yeah.

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Speaker 3: I think that there were a lot of Spaniards who

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Speaker 3: wanted a piece of him during the game, but Spain

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Speaker 3: did a good job of staying whelmed. I'd say, like,

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Speaker 3: I think that we had a conversation on a previous

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Speaker 3: episode about if Argentina was getting favorable calls and they

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Speaker 3: did not today. I think that, but they got away

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Speaker 3: with a lot of let's say, chippiness, and I think

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Speaker 3: the referee did not exert himself into the game until

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Speaker 3: he absolutely had to draw the line, and both instances

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Speaker 3: he was right. He made the right calls. And I'm

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Speaker 3: interested to see what the end result of all of

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Speaker 3: this is going to be. I believe, you know, a

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Speaker 3: red card means often at three games, suspension or a

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Speaker 3: suspension of some sort. And it was clear Argentina was upset.

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Speaker 3: I think that naturally the way that the game progressed,

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Speaker 3: where they weren't able to touch the ball, they weren't

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Speaker 3: able to get a shot on goal. And then the

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Speaker 3: way that Nico Williams was able to you know, header

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Speaker 3: the ball to Baron Torres. Just an incredible goal and

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Speaker 3: incredible assist. And now you're playing nine on ten trying

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Speaker 3: to score the equalizer. It's just not going to work out, exactly.

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Speaker 2: I have all the fireworks going off in the back

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Speaker 2: in the background here, so we don't have all the

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Speaker 2: information right now as to what this will look like

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Speaker 2: for people will come success, this will look like, but

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Speaker 2: we all keep up with it. Your last thoughts on

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00:18:39,320 --> 00:18:40,480
Speaker 2: this World Cup as well?

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Speaker 4: Right now.

402
00:18:41,320 --> 00:18:41,880
Speaker 5: I think that.

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Speaker 3: As I remember this World Cup, I remember going to

404
00:18:45,800 --> 00:18:48,719
Speaker 3: the Games, I remember feeling what this culture looks like.

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Speaker 3: But I will also say that this match, in particular,

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Speaker 3: Goat versus Prodigy, I'll remember it being like it was cool,

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Speaker 3: it wasn't over the top. And also I'm coming off

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00:18:58,760 --> 00:19:01,040
Speaker 3: the high of France Argentina, you know, which is arguably

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Speaker 3: the greatest sporting match I have ever seen.

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Speaker 5: In the previous final.

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Speaker 3: I'll say it again three to one, arguably coming off

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Speaker 3: the greatest match that I had ever seen, which is

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Speaker 3: the twenty twenty two World Cup final France Argentina, and

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00:19:20,840 --> 00:19:22,879
Speaker 3: I think that brought a lot of celebrities out, but

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Speaker 3: ultimately I think like this was a great tournament.

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Speaker 5: It was great to experience this culture.

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Speaker 3: I'm fascinated to see how this affects the MLS, how

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Speaker 3: it affects football slash soccer in America going forward. I

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00:19:33,880 --> 00:19:36,560
Speaker 3: do expect the World Cup to be back, specifically in

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Speaker 3: the US in twenty thirty eight. It's great to have

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Speaker 3: the partnership with Canada's great to have the partnership with Mexico,

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Speaker 3: and I think they did a phenomenal job.

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Speaker 5: But I think when FIFA is going.

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Speaker 3: To negotiate eventually with the US again that whoever is

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Speaker 3: in office is going to be like, we have more

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Speaker 3: than enough facilities to have this all over the US.

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Speaker 3: I mean you think about the eleven US cities that

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00:19:57,880 --> 00:20:01,040
Speaker 3: could have very easily been sixteen if FIFA wanted that.

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Speaker 3: So that's my prediction. It was a marvelous tournament. I

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Speaker 3: wish that it would have ended just a little bit higher,

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00:20:07,920 --> 00:20:10,080
Speaker 3: but dominant teams aren't always the most exciting.

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Speaker 2: Yeah, I agree with that, And I will say I

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Speaker 2: think that when the US fell out of the tournament,

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Speaker 2: there were a lot of doubts on what it could

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00:20:17,440 --> 00:20:19,680
Speaker 2: do for soccer market in the US, and I.

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Speaker 4: Still feel that way.

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Speaker 2: But I do think when we look back and we

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Speaker 2: look at how much people brought their culture and brought

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00:20:25,440 --> 00:20:27,400
Speaker 2: the soccer culture to the US, I think that might

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Speaker 2: really have a lot of lasting effect other than just

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Speaker 2: what happened. So this is the moment I've been dreading.

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Speaker 2: The World Cup is officially over. But that doesn't mean

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Speaker 2: we are.

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Speaker 4: Going to shut up about it.

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Speaker 5: No, we are not.

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Speaker 3: Throughout the next few weeks we will be discussing three

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Speaker 3: to one.

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Speaker 5: We will not.

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Speaker 3: Throughout the next few weeks we will be discussing the

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Speaker 3: legacy that this World Cup had, taking a look at

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Speaker 3: the economic impact that it had.

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Speaker 5: Taking a look at the economic impact, I'll just skip that. Two. No,

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Speaker 5: we will not. Throughout the next few weeks, we will

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Speaker 5: be three. Two No, we will not.

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Speaker 3: Throughout the next few weeks, we will be dissecting the

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Speaker 3: legacy that this World Cup had and taking a look

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Speaker 3: at the economic impact, what it did for the US

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Speaker 3: soccer audience, and just how much money FIFA made from

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Speaker 3: this tournament.

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Speaker 2: So make sure you continue to tune in for more

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Speaker 2: on the aftermath of the twenty twenty six People World

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Speaker 2: Cup and stay up to date on the latest stories

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Speaker 2: moving big money in the world of sports. For Randa Williams,

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Speaker 2: I'm Vanessa from and My My Own. You're listening to

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Speaker 2: the Bloomberg Business Sports from Bloomberg Radio for