1 00:00:00,200 --> 00:00:02,720 Speaker 1: What's up this way up with Angela Gee, I'm Angela yee. 2 00:00:02,720 --> 00:00:05,720 Speaker 1: And look, Jasmine Brand is here. I am here ya hey, Jasmine, 3 00:00:05,920 --> 00:00:08,520 Speaker 1: And I'm excited for this because my business partner, Tony 4 00:00:08,560 --> 00:00:09,400 Speaker 1: Forte is here. 5 00:00:09,600 --> 00:00:10,719 Speaker 2: What's going on there? 6 00:00:10,880 --> 00:00:12,280 Speaker 3: You guys talking to the mike Tony, come on, you 7 00:00:12,360 --> 00:00:12,840 Speaker 3: know what this is? 8 00:00:13,520 --> 00:00:14,320 Speaker 2: What's going on? 9 00:00:15,800 --> 00:00:15,880 Speaker 4: Like? 10 00:00:15,920 --> 00:00:16,640 Speaker 3: This is your first time? 11 00:00:16,720 --> 00:00:20,160 Speaker 1: That is my partner for coffee uplifts people. But also 12 00:00:20,239 --> 00:00:22,320 Speaker 1: we've done a lot of other things together. But today 13 00:00:22,320 --> 00:00:25,000 Speaker 1: it's about a cup all right, and we have Salima 14 00:00:25,040 --> 00:00:27,200 Speaker 1: Scott here, Salima. 15 00:00:27,040 --> 00:00:27,520 Speaker 3: How are you? 16 00:00:27,760 --> 00:00:31,560 Speaker 1: I'm good, I'm good, okay, and Eraci Thompson. 17 00:00:31,760 --> 00:00:33,040 Speaker 3: I said, they're right from Shopify. 18 00:00:33,479 --> 00:00:33,839 Speaker 2: Yeah. 19 00:00:33,880 --> 00:00:34,200 Speaker 3: Who. 20 00:00:34,200 --> 00:00:37,159 Speaker 1: By the way, I we actually you reached out to 21 00:00:37,200 --> 00:00:40,519 Speaker 1: me via Instagram, which I'm so glad. I checked that 22 00:00:40,720 --> 00:00:43,360 Speaker 1: and that's how we ended up doing some things together 23 00:00:43,400 --> 00:00:45,600 Speaker 1: with Shopify. But I also know you're involved with Black 24 00:00:45,760 --> 00:00:46,960 Speaker 1: Entrepreneurs Day as well. 25 00:00:47,360 --> 00:00:50,040 Speaker 4: It's coming up this Saturday. We're partners with them. You've 26 00:00:50,040 --> 00:00:50,919 Speaker 4: done this for about. 27 00:00:50,720 --> 00:00:53,360 Speaker 1: Four years, right, and I'll be there too because I've 28 00:00:53,360 --> 00:00:57,120 Speaker 1: been there since the beginning as well. All right, Well, 29 00:00:57,160 --> 00:01:00,520 Speaker 1: Selma Scott, you are a you own urban Glow. You 30 00:01:00,600 --> 00:01:03,960 Speaker 1: founded that company Candles, yes, and you got the merg on, 31 00:01:04,120 --> 00:01:06,480 Speaker 1: so we appreciate that. But we want to talk about 32 00:01:06,520 --> 00:01:10,960 Speaker 1: partnerships and Shopify and how Shopify can actually help elevate 33 00:01:11,280 --> 00:01:13,720 Speaker 1: black owned businesses and the commitment that you guys have 34 00:01:14,200 --> 00:01:16,520 Speaker 1: to making sure that when it comes to marketing, when 35 00:01:16,560 --> 00:01:19,800 Speaker 1: it comes to having a platform to be able to 36 00:01:19,800 --> 00:01:23,000 Speaker 1: sell products, and also even the pop up space that 37 00:01:23,080 --> 00:01:25,319 Speaker 1: you have in New York and soho, how that is 38 00:01:25,319 --> 00:01:29,720 Speaker 1: actually helping build a stronger black owned business ecosystem. So 39 00:01:30,680 --> 00:01:33,440 Speaker 1: let's get started with you, Erasi and what your responsibilities 40 00:01:33,440 --> 00:01:34,200 Speaker 1: are as Shopify. 41 00:01:34,440 --> 00:01:37,480 Speaker 4: Yes, I'm currently leading the Black Entrepreneurship Program and that 42 00:01:37,520 --> 00:01:40,440 Speaker 4: got started back in twenty twenty and Shopify made a 43 00:01:40,440 --> 00:01:44,000 Speaker 4: commitment with Operation Hope for a charity based out of Atlanta, 44 00:01:44,120 --> 00:01:46,959 Speaker 4: but they operate across the United States, and we came 45 00:01:47,000 --> 00:01:49,720 Speaker 4: together as flagship partners to create this initiative called one 46 00:01:49,720 --> 00:01:52,480 Speaker 4: Million Black Businesses, and so the goal was to create 47 00:01:52,480 --> 00:01:55,600 Speaker 4: a million black businesses by the year twenty thirty and 48 00:01:55,640 --> 00:01:57,960 Speaker 4: that's what we've been doing since. It's been amazing and 49 00:01:58,120 --> 00:02:01,200 Speaker 4: there's sort of tools, resources, education that we provide all 50 00:02:01,200 --> 00:02:02,040 Speaker 4: the entrepreneurs we are. 51 00:02:02,000 --> 00:02:02,320 Speaker 2: Part of it. 52 00:02:02,840 --> 00:02:05,760 Speaker 1: I love Operation Hope. That's and John O'Brien, I'll actually 53 00:02:05,760 --> 00:02:08,639 Speaker 1: be at his event too. Nice that he's doing in Atlanta. 54 00:02:08,680 --> 00:02:10,359 Speaker 1: But the work that he's been doing with the Small 55 00:02:10,400 --> 00:02:13,720 Speaker 1: Business Administration, and I know you guys are very involved 56 00:02:13,720 --> 00:02:16,960 Speaker 1: in that. It's really important because I think a lot 57 00:02:16,960 --> 00:02:19,440 Speaker 1: of the obstacles that we have as business owners in 58 00:02:19,480 --> 00:02:22,440 Speaker 1: the black community is you know, we start businesses, especially 59 00:02:22,440 --> 00:02:24,400 Speaker 1: black women too. I just want to say, but we 60 00:02:24,440 --> 00:02:27,320 Speaker 1: don't get the funding and the capital that a lot 61 00:02:27,360 --> 00:02:33,200 Speaker 1: of other businesses get. Even though we're creative, successful, it 62 00:02:33,480 --> 00:02:35,239 Speaker 1: sometimes it's a lot harder for us to be able 63 00:02:35,280 --> 00:02:38,800 Speaker 1: to access that. Jazmine, you also have your own business. 64 00:02:39,040 --> 00:02:40,680 Speaker 5: I do have my own business. I have an entertainment 65 00:02:40,680 --> 00:02:43,120 Speaker 5: website called the Jazz and Brand. We have a staff 66 00:02:43,160 --> 00:02:45,000 Speaker 5: of like I think we're like a fifteen right now, 67 00:02:45,520 --> 00:02:48,960 Speaker 5: but self funded. I never even knew that programs like 68 00:02:49,000 --> 00:02:51,600 Speaker 5: this existed. So it's cool that we're able to talk 69 00:02:51,639 --> 00:02:54,880 Speaker 5: about this and give people some perspective on you know, 70 00:02:55,200 --> 00:02:56,200 Speaker 5: other options that you have. 71 00:02:56,680 --> 00:02:59,040 Speaker 1: And Tony and I and we haven't even been on 72 00:02:59,080 --> 00:03:02,040 Speaker 1: this platform discuss us. He's shaking his head already. What 73 00:03:02,080 --> 00:03:04,920 Speaker 1: it's been like launching our own coffee company during the 74 00:03:04,960 --> 00:03:09,000 Speaker 1: pandemic and even opening up a coffee shop and funding. 75 00:03:08,680 --> 00:03:09,600 Speaker 3: That ourselves too. 76 00:03:09,639 --> 00:03:11,680 Speaker 1: A lot of us sometimes have to like pool our 77 00:03:11,720 --> 00:03:12,800 Speaker 1: resources together. 78 00:03:13,760 --> 00:03:15,800 Speaker 3: We don't have like a friend of the family that 79 00:03:15,880 --> 00:03:18,480 Speaker 3: has money like the sport, or. 80 00:03:18,240 --> 00:03:20,720 Speaker 1: Like access to like oh my boy, my dad's friend 81 00:03:20,720 --> 00:03:22,920 Speaker 1: at the bank, you know, can provide this. 82 00:03:22,919 --> 00:03:25,079 Speaker 3: Money for you. So, Tony, what do you think have 83 00:03:25,200 --> 00:03:27,080 Speaker 3: been some of the obstacles that we faced. 84 00:03:29,280 --> 00:03:33,639 Speaker 6: No, I think the the obstacles come because we've actually 85 00:03:34,360 --> 00:03:37,960 Speaker 6: we've been we've had rapid growth, and so with each 86 00:03:38,000 --> 00:03:40,080 Speaker 6: one of those opportunities, like you don't want to turn 87 00:03:40,160 --> 00:03:44,440 Speaker 6: down the opportunity, but you're also funding each opportunity straight 88 00:03:44,440 --> 00:03:46,920 Speaker 6: out of pocket. You know, between Angela and I, we 89 00:03:47,040 --> 00:03:50,280 Speaker 6: front one hundred percent of that business. And you know, 90 00:03:50,360 --> 00:03:53,680 Speaker 6: you started out doing an omni channel business, so that's 91 00:03:53,720 --> 00:03:59,680 Speaker 6: going grocery, enterprise, restaurants, brick and mortar. You're supplying all 92 00:03:59,720 --> 00:04:01,880 Speaker 6: of these different businesses and then we bring in our 93 00:04:01,920 --> 00:04:04,600 Speaker 6: own beans. It's not like it's slapping your bean on 94 00:04:04,640 --> 00:04:07,040 Speaker 6: somebody else's slapping your name on somebody else's product. Like 95 00:04:07,360 --> 00:04:10,880 Speaker 6: you have direct relationships from the farm, to our importer, 96 00:04:11,040 --> 00:04:14,480 Speaker 6: to our our roaster, and then finally when we distributed 97 00:04:14,520 --> 00:04:16,080 Speaker 6: out of our out of Brooklyn. 98 00:04:16,520 --> 00:04:19,040 Speaker 2: So that's a major undertaking of itself. 99 00:04:19,120 --> 00:04:19,960 Speaker 5: It sounds exhausting. 100 00:04:20,040 --> 00:04:20,360 Speaker 3: Just yeah. 101 00:04:20,839 --> 00:04:22,640 Speaker 1: I mean it reminds me of you know, that scene 102 00:04:22,640 --> 00:04:25,760 Speaker 1: and the Pursuit of Happiness where Will Smith has to 103 00:04:25,839 --> 00:04:28,599 Speaker 1: lend him the money and like opportunities will come. It's 104 00:04:28,600 --> 00:04:30,719 Speaker 1: like we're in Target now right, which is a huge 105 00:04:30,720 --> 00:04:33,799 Speaker 1: deal for us, But it costs money to change the packaging, 106 00:04:34,000 --> 00:04:35,800 Speaker 1: to get the right amount of products, to put it 107 00:04:35,839 --> 00:04:38,360 Speaker 1: in the stores, to get it to the store front, to. 108 00:04:38,360 --> 00:04:40,800 Speaker 6: Front the money and get paid back forty five days later. 109 00:04:41,480 --> 00:04:43,400 Speaker 6: It depends on what scene from Pursuit of Happiness, because 110 00:04:43,400 --> 00:04:44,880 Speaker 6: some of those scenes get really really. 111 00:04:46,279 --> 00:04:55,280 Speaker 1: Scene on yourself and sometimes realizing like if this don't work, 112 00:04:56,040 --> 00:04:59,200 Speaker 1: you know, sometimes you're just like I got to cash 113 00:04:59,279 --> 00:05:02,640 Speaker 1: in this and cash and that. And Selima, you are 114 00:05:02,920 --> 00:05:04,839 Speaker 1: somebody that I wanted to come up here just because 115 00:05:04,839 --> 00:05:07,560 Speaker 1: with your urban glow business, you've worked really closely with Shopify, 116 00:05:08,040 --> 00:05:10,160 Speaker 1: and I want to talk about what your experience has 117 00:05:10,160 --> 00:05:11,679 Speaker 1: been starting your candle business. 118 00:05:13,600 --> 00:05:17,720 Speaker 7: It's been definitely a healing process for me. So I 119 00:05:17,760 --> 00:05:22,320 Speaker 7: started Urban Glow after my divorce, and I used candle 120 00:05:22,600 --> 00:05:25,680 Speaker 7: light and just lighting candles just as a way to decompress, 121 00:05:26,240 --> 00:05:29,359 Speaker 7: and that's how I started my business. I started that 122 00:05:29,400 --> 00:05:33,880 Speaker 7: in twenty nineteen, and when I came to developing my website, 123 00:05:34,200 --> 00:05:36,719 Speaker 7: I really didn't know what to do. I knew it 124 00:05:36,760 --> 00:05:39,000 Speaker 7: was different platforms out there. So then I said, Okay, 125 00:05:39,080 --> 00:05:42,360 Speaker 7: let me give Shopify a chance, and I literally created 126 00:05:42,360 --> 00:05:45,599 Speaker 7: my website on my phone for like a whole month, 127 00:05:45,839 --> 00:05:47,480 Speaker 7: you know. And I love that they have that feature 128 00:05:47,480 --> 00:05:49,919 Speaker 7: where you can go from like mobile to desktop so 129 00:05:49,960 --> 00:05:51,560 Speaker 7: you can compare it and see if it looked good 130 00:05:51,560 --> 00:05:53,039 Speaker 7: on both platforms. 131 00:05:53,080 --> 00:05:54,520 Speaker 3: But Shopify has been. 132 00:05:54,480 --> 00:05:56,919 Speaker 7: Very, very instrumental in the growth of my business, just 133 00:05:56,960 --> 00:06:00,159 Speaker 7: helping me scale, given resources as a business owned her 134 00:06:01,400 --> 00:06:03,599 Speaker 7: that I just I normally would not have had, and 135 00:06:03,640 --> 00:06:05,120 Speaker 7: I feel like I wouldn't have had it with any 136 00:06:05,120 --> 00:06:07,640 Speaker 7: other platform at all. 137 00:06:07,880 --> 00:06:09,200 Speaker 5: What do you think is the best part of your 138 00:06:09,200 --> 00:06:11,919 Speaker 5: partnership or you know, having them as a resource. 139 00:06:12,120 --> 00:06:15,320 Speaker 7: How they pour into small business And I can't I 140 00:06:15,360 --> 00:06:19,520 Speaker 7: can't stress that enough. I can't anything that we need 141 00:06:19,560 --> 00:06:23,159 Speaker 7: as small business owners, they can provide it, you know. 142 00:06:23,160 --> 00:06:26,919 Speaker 7: I started my business online and now transitioning to actually 143 00:06:26,960 --> 00:06:27,960 Speaker 7: opening a retail space. 144 00:06:28,000 --> 00:06:29,960 Speaker 3: Oh wow, yeah, so this. 145 00:06:30,040 --> 00:06:32,839 Speaker 7: Fall actually in another three to four weeks, I should 146 00:06:32,839 --> 00:06:33,320 Speaker 7: be opened. 147 00:06:34,120 --> 00:06:34,599 Speaker 3: Where is it. 148 00:06:34,839 --> 00:06:35,960 Speaker 7: It's in Union, New Jersey. 149 00:06:36,040 --> 00:06:37,040 Speaker 3: Okay, nice. 150 00:06:37,279 --> 00:06:41,479 Speaker 1: Back back to your Hell's mag fifty of definitely stop 151 00:06:41,720 --> 00:06:44,280 Speaker 1: definitely stop has problem. 152 00:06:44,120 --> 00:06:44,280 Speaker 4: So. 153 00:06:45,960 --> 00:06:48,960 Speaker 7: It stop by because I'll be offering my handmade products there. 154 00:06:49,000 --> 00:06:50,320 Speaker 7: I make all of my candles. 155 00:06:50,520 --> 00:06:52,520 Speaker 3: I started out with three. Now I have. 156 00:06:52,760 --> 00:06:55,480 Speaker 7: Over like twenty fragrances and still creating from there. And 157 00:06:55,520 --> 00:06:59,400 Speaker 7: I also offer candle making events. Took in and make 158 00:06:59,440 --> 00:07:03,880 Speaker 7: a candle. But going back to Shopify, they definitely will 159 00:07:03,880 --> 00:07:06,120 Speaker 7: help me with that transition because now instead of me 160 00:07:06,279 --> 00:07:09,680 Speaker 7: operate in my my website and POS system on my phone, 161 00:07:10,120 --> 00:07:14,480 Speaker 7: I'll need some their terminal to actually run the business. 162 00:07:14,560 --> 00:07:19,600 Speaker 7: And then also too barcodes, Like I can actually print 163 00:07:19,600 --> 00:07:21,440 Speaker 7: barcodes now and put it on our products. 164 00:07:21,800 --> 00:07:24,280 Speaker 3: Wow that's a huge deal. Yeah, so it's a huge deal. 165 00:07:24,400 --> 00:07:27,440 Speaker 7: So I definitely think that Shopify has been helpful. 166 00:07:27,520 --> 00:07:30,640 Speaker 1: And when use Shopify from my hair store to private 167 00:07:30,720 --> 00:07:33,920 Speaker 1: label and Detroit and so that is something that's been 168 00:07:33,960 --> 00:07:36,280 Speaker 1: like really instrumental and there's nothing nicer than here in 169 00:07:36,320 --> 00:07:36,880 Speaker 1: that chit ching. 170 00:07:41,040 --> 00:07:44,240 Speaker 4: Yeah, Yeah, everyone loves it. I think there's a button 171 00:07:44,320 --> 00:07:47,280 Speaker 4: for that sound, but yeah, there's there's all sorts of 172 00:07:47,280 --> 00:07:49,360 Speaker 4: things for that. We definitely love small businesses. We love 173 00:07:49,400 --> 00:07:51,800 Speaker 4: pouring into them. That's sort of the esos of the 174 00:07:51,840 --> 00:07:54,320 Speaker 4: company where we call it being merchant obsessed. That's what 175 00:07:54,360 --> 00:07:56,120 Speaker 4: we call all the businesses who are on the platform. 176 00:07:56,880 --> 00:07:59,240 Speaker 4: But we want all the voices from the small businesses 177 00:07:59,280 --> 00:08:02,320 Speaker 4: to make is better for everyone, and that includes sort 178 00:08:02,320 --> 00:08:05,760 Speaker 4: of block audiences with audience is everybody, literally, but the 179 00:08:05,800 --> 00:08:07,240 Speaker 4: more diverse the voice is the better. 180 00:08:07,280 --> 00:08:11,240 Speaker 6: So you're also very intuitive to the to the entrepreneur. 181 00:08:11,680 --> 00:08:13,520 Speaker 6: You know, when you have when you're trying to build 182 00:08:13,560 --> 00:08:15,800 Speaker 6: a business and you're so focused on product or service, 183 00:08:16,240 --> 00:08:18,640 Speaker 6: a lot of times you have you want to be 184 00:08:18,640 --> 00:08:23,360 Speaker 6: able to remove barriers of entry, and whether it's access 185 00:08:23,360 --> 00:08:26,680 Speaker 6: to resources, whether it's point of sale and finance, and 186 00:08:26,960 --> 00:08:30,280 Speaker 6: you all are instrumental in being able to remove barriers 187 00:08:30,320 --> 00:08:33,400 Speaker 6: of entry that maybe fifteen years ago that was a 188 00:08:33,600 --> 00:08:36,880 Speaker 6: serious either roadblock or it took a good amount of capital, 189 00:08:37,360 --> 00:08:40,079 Speaker 6: you know, from site development and pos and all that 190 00:08:40,160 --> 00:08:42,560 Speaker 6: kind of stuff, And now you can pretty much do that. 191 00:08:43,000 --> 00:08:46,840 Speaker 2: For I don't know a few dollars you know, so dope, and. 192 00:08:46,760 --> 00:08:49,200 Speaker 7: That's the goal to have it all in the same place. Yeah, 193 00:08:49,200 --> 00:08:52,360 Speaker 7: this investment, it's an investment. Yeah. 194 00:08:52,400 --> 00:08:54,000 Speaker 1: And the other thing that it does is it really 195 00:08:54,000 --> 00:08:56,120 Speaker 1: does gather some great data for you, so you can 196 00:08:56,160 --> 00:09:00,200 Speaker 1: see like where your where your customers are coming from, 197 00:09:00,240 --> 00:09:01,360 Speaker 1: who's a repeat customer. 198 00:09:01,480 --> 00:09:04,400 Speaker 3: Like everything is very easy to navigate. 199 00:09:04,160 --> 00:09:07,880 Speaker 1: Because sometimes that can be you know, really like we're, 200 00:09:07,920 --> 00:09:09,120 Speaker 1: like you said, we're trying to be creative. 201 00:09:09,120 --> 00:09:10,600 Speaker 3: We're trying to start our own business. 202 00:09:10,800 --> 00:09:12,480 Speaker 1: But what is a way for us to feel like 203 00:09:12,640 --> 00:09:15,400 Speaker 1: I don't have to spend you know, a ton of 204 00:09:15,400 --> 00:09:19,720 Speaker 1: money hiring somebody to do these things when it's. 205 00:09:19,320 --> 00:09:20,880 Speaker 3: Just very easily laid out for you. 206 00:09:21,200 --> 00:09:21,640 Speaker 2: Yeah. 207 00:09:21,679 --> 00:09:24,360 Speaker 1: And so I want you to talk about with Shopify 208 00:09:24,679 --> 00:09:27,440 Speaker 1: what you guys are doing in particular to support black 209 00:09:27,440 --> 00:09:29,320 Speaker 1: owned businesses and entrepreneurs. 210 00:09:29,440 --> 00:09:29,680 Speaker 2: Yeah. 211 00:09:29,720 --> 00:09:31,480 Speaker 4: So as a part of one and BB one million 212 00:09:31,520 --> 00:09:35,280 Speaker 4: Black Businesses, we're providing various tools. So we have pop 213 00:09:35,360 --> 00:09:39,400 Speaker 4: up experiences on occasion. That's how we met back in 214 00:09:39,480 --> 00:09:43,080 Speaker 4: March and how over I think on thy three hundred 215 00:09:43,120 --> 00:09:46,199 Speaker 4: people in the New York spaces which is like Shopifi 216 00:09:46,240 --> 00:09:48,760 Speaker 4: has an event space back out in soho we bring 217 00:09:48,800 --> 00:09:51,400 Speaker 4: people together every so often, the black entrepreneurs to meet 218 00:09:51,440 --> 00:09:55,679 Speaker 4: each other to connect to grow community because there's the 219 00:09:55,800 --> 00:09:58,640 Speaker 4: solopreneur vibe that a lot of black businesses are on 220 00:09:58,720 --> 00:10:00,920 Speaker 4: and so bringing them together to be to connect it's 221 00:10:00,960 --> 00:10:06,200 Speaker 4: great to remove that sense of isolation or loneliness. We've 222 00:10:06,240 --> 00:10:08,040 Speaker 4: also done a number of things. We put on digital 223 00:10:08,120 --> 00:10:12,360 Speaker 4: literacy workshops, financial literacy workshops, and we also bring a 224 00:10:12,400 --> 00:10:15,040 Speaker 4: ton of shop experts to teach people about various things 225 00:10:15,040 --> 00:10:18,199 Speaker 4: about the platform. 226 00:10:16,840 --> 00:10:17,880 Speaker 3: And that was important to me. 227 00:10:18,040 --> 00:10:20,480 Speaker 1: That's why even us doing that together, we ended up 228 00:10:20,480 --> 00:10:24,280 Speaker 1: putting our coffee Uplift People's shop inside of the pop 229 00:10:24,360 --> 00:10:28,280 Speaker 1: up space, which has been amazing for us, but also 230 00:10:28,800 --> 00:10:31,600 Speaker 1: giving people a space to work out of. You know, Tony, 231 00:10:31,640 --> 00:10:33,960 Speaker 1: maybe you want to talk about that since absolutely we've 232 00:10:34,040 --> 00:10:37,920 Speaker 1: curated this cafe inside of that space for entrepreneurs. 233 00:10:38,200 --> 00:10:40,079 Speaker 6: Yeah, and it's not I don't look at it as 234 00:10:40,240 --> 00:10:43,760 Speaker 6: just a there's workspaces and then there's the workspace, and 235 00:10:43,800 --> 00:10:47,360 Speaker 6: we wanted to create what there's the what is that 236 00:10:47,559 --> 00:10:53,640 Speaker 6: primary workspace that entrepreneurs can go to. You got robust biofailure, 237 00:10:53,679 --> 00:10:56,480 Speaker 6: a lot of plant life, you got Dope Vibes music. 238 00:10:56,520 --> 00:10:59,040 Speaker 6: We take our same playlist from our cafe transport that 239 00:10:59,160 --> 00:11:02,800 Speaker 6: in and which is weird unique coffee brand as itself, 240 00:11:02,840 --> 00:11:05,040 Speaker 6: and so how do we get most of that same 241 00:11:05,200 --> 00:11:08,559 Speaker 6: brand DNA into that space. And so now we're at 242 00:11:08,600 --> 00:11:12,000 Speaker 6: one thirty one Green Street and we are just a 243 00:11:12,040 --> 00:11:14,400 Speaker 6: cool space to get work done. If you're an entrepreneur, 244 00:11:14,480 --> 00:11:17,160 Speaker 6: you're in your office or you're in your home, if 245 00:11:17,160 --> 00:11:19,960 Speaker 6: you're working remote, sometimes you got to get away from 246 00:11:20,280 --> 00:11:23,120 Speaker 6: the redundancy and the familiarity of that space, and sometimes 247 00:11:23,160 --> 00:11:25,280 Speaker 6: you got to be around others that share that vibe. 248 00:11:25,559 --> 00:11:28,120 Speaker 6: And we've created that space together between coffee or these 249 00:11:28,120 --> 00:11:29,720 Speaker 6: people in shop fu all. 250 00:11:29,640 --> 00:11:31,080 Speaker 3: Ri and let's talk about how this works. 251 00:11:31,120 --> 00:11:33,000 Speaker 1: Let's say somebody's listening right now and they're like, Okay, 252 00:11:33,080 --> 00:11:35,560 Speaker 1: I have a business right and I've been just selling 253 00:11:35,600 --> 00:11:38,800 Speaker 1: my things like direct to consumer online, maybe I'm on 254 00:11:38,840 --> 00:11:40,320 Speaker 1: social media promoting what I have. 255 00:11:40,600 --> 00:11:43,160 Speaker 3: How do I take that to the next level using Shopify. 256 00:11:43,200 --> 00:11:46,000 Speaker 4: What are the steps, I'd say, probably signing up to 257 00:11:46,040 --> 00:11:48,280 Speaker 4: the program. So shopfa, dot com, Forward, Slash one, and 258 00:11:48,360 --> 00:11:52,040 Speaker 4: bb It's pretty simple. Like Tony was saying earlier, we 259 00:11:52,040 --> 00:11:54,000 Speaker 4: were trying to reduce the barriers to entry for our 260 00:11:54,000 --> 00:11:57,640 Speaker 4: black businesses. So getting on there, signing up, you're immediately 261 00:11:57,679 --> 00:11:59,800 Speaker 4: going to be connected with the platform, and you get 262 00:11:59,840 --> 00:12:01,720 Speaker 4: a hundred and twenty days for free to sort of 263 00:12:01,760 --> 00:12:03,920 Speaker 4: try it out, so you can play around. 264 00:12:03,720 --> 00:12:04,560 Speaker 3: With nice amount of time. 265 00:12:04,640 --> 00:12:07,720 Speaker 4: Yeah, exactly, it's more than enough time. We also get 266 00:12:07,760 --> 00:12:09,640 Speaker 4: the opportunity to connect you with a business coach from 267 00:12:09,679 --> 00:12:11,920 Speaker 4: Operation Hope, and so they can walk you through any 268 00:12:11,960 --> 00:12:15,040 Speaker 4: things that you're having questions about or doubts about. And 269 00:12:15,080 --> 00:12:18,000 Speaker 4: then once you're sort of settled and you've gotten yourself 270 00:12:18,040 --> 00:12:20,640 Speaker 4: like familiar with the platform, we bring you into the 271 00:12:20,720 --> 00:12:23,200 Speaker 4: Build Black Community and that's just a place for a 272 00:12:23,240 --> 00:12:25,840 Speaker 4: ton of merchants who are on the platform who are black, 273 00:12:25,840 --> 00:12:28,280 Speaker 4: who are just discussing various things, and we also share 274 00:12:28,280 --> 00:12:29,520 Speaker 4: opportunities in there as well. 275 00:12:30,120 --> 00:12:31,800 Speaker 1: Now, what are some things that you've gotten out of 276 00:12:31,840 --> 00:12:35,800 Speaker 1: this salima just from you joining the Shopify space and 277 00:12:35,840 --> 00:12:39,679 Speaker 1: then being on the platform and maybe connecting with other entrepreneurs. 278 00:12:39,960 --> 00:12:42,480 Speaker 7: Well actually mentioned the Bill Black space. I mean it's 279 00:12:42,520 --> 00:12:46,520 Speaker 7: just such a supportive community of entrepreneurs. I mean every 280 00:12:46,520 --> 00:12:50,200 Speaker 7: week where just our wins, our losses, it's like all right, 281 00:12:50,240 --> 00:12:52,920 Speaker 7: you have you have fellow entrepreneurs. Thats just cheering you 282 00:12:52,960 --> 00:12:56,320 Speaker 7: on and at every step of the way. And then 283 00:12:56,440 --> 00:12:59,200 Speaker 7: as far as the the you mentioned the back end 284 00:12:59,240 --> 00:13:02,680 Speaker 7: of the website, and like I didn't know anything about 285 00:13:02,679 --> 00:13:08,080 Speaker 7: creating a website, nothing, nothing, whatsoever. I know the back 286 00:13:08,120 --> 00:13:10,200 Speaker 7: of my website like like the back of my hand. 287 00:13:10,280 --> 00:13:12,760 Speaker 7: So that's how easy it is. That's how easy it is. 288 00:13:12,840 --> 00:13:17,120 Speaker 7: It is very straightforward, very straightforward. So that's that's what 289 00:13:17,160 --> 00:13:19,400 Speaker 7: I've gotten from just the confidence to really run my 290 00:13:19,480 --> 00:13:22,520 Speaker 7: business on my own. I don't have to hire anyone 291 00:13:22,600 --> 00:13:25,120 Speaker 7: to build out my website. If I need to update 292 00:13:25,160 --> 00:13:29,600 Speaker 7: any pictures, any product description, whatever I have, it, I 293 00:13:29,600 --> 00:13:31,440 Speaker 7: can take care of it. Now. Do I want to 294 00:13:31,720 --> 00:13:35,760 Speaker 7: No longer, No, I want to hire somebody else. Shopif I, 295 00:13:35,840 --> 00:13:37,800 Speaker 7: definitely has given me the confidence to just run my 296 00:13:37,800 --> 00:13:38,880 Speaker 7: business and just fly. 297 00:13:39,559 --> 00:13:41,960 Speaker 6: But even in that same space, and I notice you're 298 00:13:42,000 --> 00:13:44,839 Speaker 6: real modest about how you've grown from three candles to twenty. 299 00:13:44,920 --> 00:13:46,640 Speaker 6: So I'm gonna ahead and let that w known. And 300 00:13:47,400 --> 00:13:50,160 Speaker 6: you know, Shop allows you to focus on your product 301 00:13:50,559 --> 00:13:53,760 Speaker 6: as you've got seven X to your original product product assortment. 302 00:13:53,920 --> 00:13:56,640 Speaker 7: Absolutely talk to that, you know, yeah, I can't talk 303 00:13:56,679 --> 00:14:00,160 Speaker 7: to it, you know, being the creator, the founder, the 304 00:14:00,200 --> 00:14:05,440 Speaker 7: CEO wearing all hats, the website maintenance person, I'm shipping 305 00:14:05,480 --> 00:14:10,280 Speaker 7: all of my products out like we're literally all the hats, right. 306 00:14:10,960 --> 00:14:12,839 Speaker 7: I know eventually I have to hire a team and 307 00:14:13,200 --> 00:14:16,040 Speaker 7: build that out now with the retail space, but I 308 00:14:16,080 --> 00:14:18,640 Speaker 7: do have the background. I do have certain processes in 309 00:14:18,679 --> 00:14:21,120 Speaker 7: place thanks to shopify, where if I did have to 310 00:14:21,200 --> 00:14:24,000 Speaker 7: hire someone, it'll be an easy transition. I can literally 311 00:14:24,040 --> 00:14:26,520 Speaker 7: create a training manual on how to get things done. 312 00:14:26,560 --> 00:14:27,840 Speaker 3: And pass it off to someone else. 313 00:14:27,960 --> 00:14:28,240 Speaker 5: Nice. 314 00:14:28,280 --> 00:14:32,760 Speaker 3: So it is you know. 315 00:14:33,320 --> 00:14:34,600 Speaker 5: Your mom too, I'm a mom. 316 00:14:34,720 --> 00:14:37,600 Speaker 7: I have two children. My son he just started high 317 00:14:37,640 --> 00:14:40,520 Speaker 7: school this year. My daughter she's seven going on seventy seven. 318 00:14:41,200 --> 00:14:43,320 Speaker 3: And do they know how to make candles too? You 319 00:14:43,360 --> 00:14:46,840 Speaker 3: know they don't know they know how to how to 320 00:14:46,880 --> 00:14:48,640 Speaker 3: package them. They know how to package them. 321 00:14:48,760 --> 00:14:51,440 Speaker 7: My son he put on the labels, you know, I 322 00:14:51,560 --> 00:14:53,960 Speaker 7: have them do like certain things. He helped me out 323 00:14:54,000 --> 00:14:58,400 Speaker 7: at in person marketplaces. And he's a good salesperson. 324 00:14:58,720 --> 00:14:59,880 Speaker 5: Good guys, you. 325 00:15:02,360 --> 00:15:03,600 Speaker 3: I am. 326 00:15:05,760 --> 00:15:07,440 Speaker 7: He's in high school now, so I mean that could 327 00:15:07,440 --> 00:15:09,880 Speaker 7: be as after school job. So I'm just thankful to 328 00:15:09,960 --> 00:15:12,920 Speaker 7: like even transition into that space of just having a 329 00:15:13,280 --> 00:15:14,560 Speaker 7: online business. 330 00:15:14,560 --> 00:15:15,760 Speaker 3: And now I have. 331 00:15:15,760 --> 00:15:18,360 Speaker 7: A location where a place where I can call home 332 00:15:18,440 --> 00:15:20,720 Speaker 7: and you know, my kids can you know, grow up 333 00:15:20,840 --> 00:15:22,160 Speaker 7: just seeing that. 334 00:15:22,400 --> 00:15:26,240 Speaker 1: Even the story of taking a divorce and turning a 335 00:15:26,360 --> 00:15:30,320 Speaker 1: situation like that into let me start at business that's 336 00:15:30,360 --> 00:15:33,640 Speaker 1: therapeutic for me, but then let me grow this business 337 00:15:33,880 --> 00:15:35,520 Speaker 1: into a way that's super motivated. 338 00:15:35,840 --> 00:15:39,040 Speaker 7: And it wasn't even a thought, like I never thought 339 00:15:39,080 --> 00:15:42,840 Speaker 7: about making candles until I was in that space where 340 00:15:42,840 --> 00:15:46,040 Speaker 7: I just needed a lot of like healing and relaxation. 341 00:15:46,360 --> 00:15:50,360 Speaker 7: And you know, divorce is just a transitional period for anybody, 342 00:15:50,760 --> 00:15:53,040 Speaker 7: you know, because you're mourning the loss of what was 343 00:15:53,080 --> 00:15:55,040 Speaker 7: and what could have been, and you know you're in 344 00:15:55,160 --> 00:15:58,560 Speaker 7: that emotional space. So you know after I mean, I 345 00:15:58,600 --> 00:16:02,320 Speaker 7: do still have a full time career, so working my job, 346 00:16:02,560 --> 00:16:05,400 Speaker 7: my kids are in school. You know, I just needed 347 00:16:05,600 --> 00:16:07,800 Speaker 7: some me time and I couldn't go out to get 348 00:16:07,800 --> 00:16:10,720 Speaker 7: it right, you know, And I'm glad I didn't, you know, 349 00:16:10,720 --> 00:16:12,320 Speaker 7: because you know what you do when you go out 350 00:16:12,400 --> 00:16:15,800 Speaker 7: and you kind of like don't handle like settled, sorry, 351 00:16:16,320 --> 00:16:18,560 Speaker 7: you don't deal with the issues that you have. So 352 00:16:18,600 --> 00:16:21,120 Speaker 7: I was forced to just sit in my backyard, listen 353 00:16:21,160 --> 00:16:24,720 Speaker 7: to music, light candles, and be in my thoughts. And 354 00:16:24,760 --> 00:16:26,560 Speaker 7: that's how I came up with like the glow part 355 00:16:26,560 --> 00:16:29,040 Speaker 7: of it because that night it would just glow outside 356 00:16:29,040 --> 00:16:31,440 Speaker 7: in my backyard. And then the urban part of it. 357 00:16:31,480 --> 00:16:34,960 Speaker 7: I'm from Jersey City, born and raised, so that's that's 358 00:16:35,000 --> 00:16:38,160 Speaker 7: where that urban and the glow come into play. When 359 00:16:38,160 --> 00:16:40,840 Speaker 7: I was thinking about names, and you mentioned the trial 360 00:16:40,880 --> 00:16:43,800 Speaker 7: period that Shopify, I give you thank God for that because. 361 00:16:43,560 --> 00:16:44,600 Speaker 3: I run it SAT Day. 362 00:16:44,720 --> 00:16:47,600 Speaker 7: I'm not on my website for a long time and 363 00:16:47,680 --> 00:16:49,560 Speaker 7: didn't do anything with it because I didn't know what 364 00:16:49,600 --> 00:16:52,120 Speaker 7: direction I was. I spent that month those months, I'm 365 00:16:52,200 --> 00:16:54,600 Speaker 7: just thinking about branding and like, because I didn't want 366 00:16:54,640 --> 00:16:56,320 Speaker 7: to do too much back and forth. You know how 367 00:16:56,360 --> 00:16:59,040 Speaker 7: you're trying to create an image for your your brand 368 00:16:59,040 --> 00:17:00,680 Speaker 7: and you don't want to keep back stepping. So I 369 00:17:00,720 --> 00:17:03,080 Speaker 7: really took that time to do that during that time frame. 370 00:17:03,400 --> 00:17:06,320 Speaker 7: So thank goodness for one hundred and whatever. 371 00:17:10,160 --> 00:17:10,560 Speaker 4: On us. 372 00:17:12,720 --> 00:17:13,480 Speaker 3: At that time. 373 00:17:13,680 --> 00:17:15,840 Speaker 7: It was a little bit longer, Like I had that 374 00:17:15,920 --> 00:17:19,440 Speaker 7: website well while before I even thought about creating a website. 375 00:17:19,640 --> 00:17:23,040 Speaker 3: So important you want to hear that, Yeah. 376 00:17:22,400 --> 00:17:23,719 Speaker 5: I have a Shopify website. 377 00:17:23,720 --> 00:17:27,560 Speaker 3: I've never used what what Why do something for you? 378 00:17:27,600 --> 00:17:30,360 Speaker 4: Because huge red flags growing up for me here why 379 00:17:30,359 --> 00:17:33,280 Speaker 4: if you not use this, Okay, we need to change that. 380 00:17:33,320 --> 00:17:35,920 Speaker 3: We'll definitely we'll definitely change in the program. 381 00:17:37,640 --> 00:17:41,000 Speaker 6: In the program and then also at the Shopify so 382 00:17:41,160 --> 00:17:44,280 Speaker 6: at the workspace that we have with Shopifi on one 383 00:17:44,400 --> 00:17:48,120 Speaker 6: thirty one Green Street, you can also do product shots 384 00:17:48,560 --> 00:17:51,400 Speaker 6: so you can arrange. So when you talk about a 385 00:17:51,480 --> 00:17:55,720 Speaker 6: one resource space, that's huge because now you have a 386 00:17:55,920 --> 00:18:00,480 Speaker 6: user friendly back end website, you become have that for 387 00:18:00,520 --> 00:18:03,560 Speaker 6: the point of sale. You can come to the workspace 388 00:18:04,080 --> 00:18:06,639 Speaker 6: and you can grab some coffee, grab some tea, you 389 00:18:06,640 --> 00:18:09,439 Speaker 6: can go downstairs, you can shoot your products, you can 390 00:18:09,480 --> 00:18:11,280 Speaker 6: shoot your product, you can use free Wi Fi. 391 00:18:11,840 --> 00:18:13,040 Speaker 2: Like there's a lot of. 392 00:18:13,080 --> 00:18:17,960 Speaker 6: Resources that come from from Shopify and adjacent partners with. 393 00:18:18,000 --> 00:18:20,560 Speaker 3: We definitely shot our product in here. We got is 394 00:18:20,640 --> 00:18:21,400 Speaker 3: holding the mug. 395 00:18:26,760 --> 00:18:28,840 Speaker 1: And even just the special events and the pop ups 396 00:18:28,840 --> 00:18:31,600 Speaker 1: that you guys have in there have been amazing to 397 00:18:31,640 --> 00:18:33,040 Speaker 1: be able to connect with people. 398 00:18:33,000 --> 00:18:34,920 Speaker 2: At an event last week or Thursday, and. 399 00:18:34,840 --> 00:18:35,920 Speaker 3: We have another one coming up. 400 00:18:36,000 --> 00:18:38,240 Speaker 2: You got another one coming up, another one coming up. 401 00:18:38,160 --> 00:18:40,200 Speaker 3: So that's coming up Saturday. 402 00:18:40,400 --> 00:18:42,600 Speaker 6: Well actually they're gonna push that one back, but it's 403 00:18:42,600 --> 00:18:43,879 Speaker 6: still gonna come. 404 00:18:43,920 --> 00:18:46,120 Speaker 2: That's a very exciting event. Coming for that. 405 00:18:46,280 --> 00:18:47,280 Speaker 3: Are we glad to talk about it? 406 00:18:47,280 --> 00:18:48,440 Speaker 2: I don't know if I can talk about it. 407 00:18:48,480 --> 00:18:50,720 Speaker 3: That's the thing. 408 00:18:51,560 --> 00:18:51,760 Speaker 5: There. 409 00:18:52,240 --> 00:18:53,000 Speaker 3: No, but hell avance. 410 00:18:53,080 --> 00:18:56,480 Speaker 1: She's gonna be actually doing her pop up at the 411 00:18:56,520 --> 00:18:57,439 Speaker 1: shop offy Space. 412 00:18:57,520 --> 00:18:59,320 Speaker 3: So that's going to be a good funny one. 413 00:18:59,240 --> 00:19:03,200 Speaker 4: Yeah, funny empowering altern of businesses like large ones, small ones. 414 00:19:03,359 --> 00:19:06,160 Speaker 3: Yeah, Yandy's going to be said, I doing a pop 415 00:19:06,240 --> 00:19:06,800 Speaker 3: up there as well. 416 00:19:06,920 --> 00:19:08,680 Speaker 2: I'm twenty first as Sandy's event. 417 00:19:09,200 --> 00:19:11,480 Speaker 1: So we're trying to make sure that all these products 418 00:19:11,480 --> 00:19:14,040 Speaker 1: that you get to see online and maybe you know 419 00:19:14,119 --> 00:19:17,000 Speaker 1: some and Yandy has a store in Atlanta, but now 420 00:19:17,080 --> 00:19:18,640 Speaker 1: she can do a pop up here. It's a great 421 00:19:18,680 --> 00:19:20,880 Speaker 1: way for people to meet her, get familiar with the product, 422 00:19:21,400 --> 00:19:24,280 Speaker 1: and be able to promote because where else can you 423 00:19:24,280 --> 00:19:25,840 Speaker 1: have like a pop up shop in Soho. 424 00:19:26,000 --> 00:19:27,560 Speaker 6: Yeah, but then also you got to think about just 425 00:19:27,560 --> 00:19:31,600 Speaker 6: thinking about everybody that's just name between Yandy Allah what 426 00:19:31,680 --> 00:19:35,840 Speaker 6: we have with Urban Glow Candles. These are all minority 427 00:19:35,920 --> 00:19:39,479 Speaker 6: owned businesses, Black women own businesses, and I think that 428 00:19:39,760 --> 00:19:43,320 Speaker 6: when you see these opportunities and resources come together, it 429 00:19:43,359 --> 00:19:46,359 Speaker 6: allows to close that gap, that gap that exists in 430 00:19:46,359 --> 00:19:47,280 Speaker 6: the entrepreneurs space. 431 00:19:47,320 --> 00:19:48,360 Speaker 2: And so for that. 432 00:19:48,560 --> 00:19:51,199 Speaker 6: You know, I'm grateful to brands like shop find partnering 433 00:19:51,240 --> 00:19:52,040 Speaker 6: with you further as well. 434 00:19:52,119 --> 00:19:52,320 Speaker 3: Yeah. 435 00:19:52,320 --> 00:19:54,320 Speaker 1: Even the event that I was at, you guys had 436 00:19:54,320 --> 00:19:57,520 Speaker 1: me on the panel. It was you know, all black 437 00:19:57,560 --> 00:20:01,439 Speaker 1: owned businesses, small businesses that we're in that space. It 438 00:20:01,560 --> 00:20:04,879 Speaker 1: was like a marketplace and it was really exciting and 439 00:20:04,960 --> 00:20:06,760 Speaker 1: really fun, and I was like, what can we do 440 00:20:07,000 --> 00:20:09,439 Speaker 1: you know more with you guys. So I appreciate the 441 00:20:09,480 --> 00:20:11,560 Speaker 1: partnership that we have, but I do want to encourage 442 00:20:11,560 --> 00:20:14,080 Speaker 1: people to go, if you're starting a business, if you 443 00:20:14,160 --> 00:20:18,040 Speaker 1: have a business, take advantage of what Shopify has to offer. 444 00:20:18,560 --> 00:20:20,720 Speaker 3: RACI, what's the address again. 445 00:20:21,160 --> 00:20:24,119 Speaker 4: Dot com, Forward, slash one and baby Okay, Yeah, but 446 00:20:24,160 --> 00:20:26,800 Speaker 4: we're just excited. We're excited about while we are closing 447 00:20:26,880 --> 00:20:28,600 Speaker 4: the gap, there's still so much more work to do. 448 00:20:28,720 --> 00:20:31,879 Speaker 4: So we're excited about putting all of those resources. You 449 00:20:31,920 --> 00:20:34,919 Speaker 4: guys talked about capital earlier, and Shopify capital does that. 450 00:20:35,040 --> 00:20:38,080 Speaker 4: It allows you to reduce the barrier for a financial 451 00:20:38,200 --> 00:20:40,720 Speaker 4: entry for a lot of black businesses, that's a huge thing. 452 00:20:41,040 --> 00:20:43,400 Speaker 4: So just providing that making it really easy for them 453 00:20:43,440 --> 00:20:46,080 Speaker 4: to you don't have to do all this documentation, You 454 00:20:46,200 --> 00:20:49,200 Speaker 4: just get finance based on your sales, and it comes 455 00:20:49,200 --> 00:20:50,920 Speaker 4: out of your sales. And that's what's a really easy. 456 00:20:50,720 --> 00:20:52,080 Speaker 2: Way we have to do based financing. 457 00:20:52,480 --> 00:20:54,879 Speaker 1: Okay, all right, well we love it well you guys, 458 00:20:54,920 --> 00:20:57,760 Speaker 1: no excuses, Jasmine. 459 00:20:57,200 --> 00:21:01,280 Speaker 2: Okay, always be another tech, no excuses. 460 00:21:01,400 --> 00:21:02,040 Speaker 3: I love it. 461 00:21:02,200 --> 00:21:02,800 Speaker 2: We might take it. 462 00:21:03,080 --> 00:21:11,199 Speaker 3: Yeah, we might take it. We love that. Yeah, we 463 00:21:11,280 --> 00:21:12,920 Speaker 3: might do something with that. Well, thank you so much. 464 00:21:12,960 --> 00:21:15,000 Speaker 1: It just was on my heart to be able to 465 00:21:15,000 --> 00:21:17,359 Speaker 1: give people this information just because I felt blessed to 466 00:21:17,359 --> 00:21:20,359 Speaker 1: have it. And congratulations and everything that you've done, you know, 467 00:21:20,400 --> 00:21:23,600 Speaker 1: Selima with your business with Urban Glow and for partnering 468 00:21:23,680 --> 00:21:24,159 Speaker 1: and everything. 469 00:21:24,240 --> 00:21:25,040 Speaker 3: I can't wait for. 470 00:21:24,960 --> 00:21:27,800 Speaker 5: The the brick and mortar you're going to have. 471 00:21:28,040 --> 00:21:32,120 Speaker 7: Yeah, it's coming. We'll stop by here, you'll stop by. 472 00:21:32,240 --> 00:21:34,600 Speaker 1: Yeah, I told you. I know exactly where that is. Okay, 473 00:21:34,880 --> 00:21:38,639 Speaker 1: So i'd be writing you in your new jersey and 474 00:21:38,680 --> 00:21:40,159 Speaker 1: thank you for the work that you've been doing. I 475 00:21:40,160 --> 00:21:42,399 Speaker 1: know this is something that is important to you, even 476 00:21:42,640 --> 00:21:46,400 Speaker 1: you know, aside from being at shopify, just amplifying these 477 00:21:47,040 --> 00:21:48,480 Speaker 1: small black owned businesses. 478 00:21:48,520 --> 00:21:49,560 Speaker 3: So we appreciate you. 479 00:21:49,840 --> 00:21:54,399 Speaker 4: Likewise, thank you for having me shape from Ottawa, from Ghana. 480 00:21:54,480 --> 00:21:59,280 Speaker 4: But yes, all right, it's way up,