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Speaker 1: Beyond the Beauty is a production of I Heart Radio.

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Speaker 1: I'm your host Bobby Brown. I first met Tina Craig

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Speaker 1: over fifteen years ago. She was introduced to me as

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Speaker 1: a blogger before I knew what a blogger was. So

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Speaker 1: Tina Craig is the original influencer. She is also an

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Speaker 1: entrepreneur who started her blog many years ago with twenty dollars.

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Speaker 1: The idea of an influencer is someone who actually has

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Speaker 1: some influence on you, whether it's what they're eating, what

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Speaker 1: they're wearing, it's an influencer is someone that you could

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Speaker 1: learn from. I think the word influencer has gotten a

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Speaker 1: little bit of negative reviews. But having an influence, especially

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Speaker 1: if it's a good influence, I think is such a

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Speaker 1: great thing. And I love social media and Instagram because

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Speaker 1: you really get to learn a lot and you get

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Speaker 1: to be inspired, whether it's travel, food, and being an influencer.

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Speaker 1: I think there also comes to responsibility. Tina Craig has

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Speaker 1: one of the largest platforms today. She not only has

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Speaker 1: had her own bagline, she has an amazing magazine that

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Speaker 1: talks all about clothes and fashion. She now has a

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Speaker 1: line of skincare. She also has an influencer agency, and

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Speaker 1: who knows what else Tina is working on. But what

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Speaker 1: I love most about Tina Craig is she's someone that

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Speaker 1: keeps reinventing herself and she is unstoppable. How she became

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Speaker 1: an entrepreneur and what everyone out there could learn from

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Speaker 1: her because Tina is not afraid of anything. She is fearless.

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Speaker 1: Here is my conversation with the one and only Tina

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Speaker 1: Craig of the blog bag Snob. Welcome to the podcast,

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Speaker 1: Tina Craig, give everyone who's listening a little bit of

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Speaker 1: a background of who you are and what you've done. Hi, Bobby,

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Speaker 1: and thank you for having me. Okay, so, bag snob

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Speaker 1: dot com is a website I started almost fifteen years ago.

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Speaker 1: Fifteen years ago, I know, back then, when blog was

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Speaker 1: a dirty four letter word, I had to pretty much

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Speaker 1: sneak my way into everything, I think, including your office.

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Speaker 1: The first time we met, I'll never forget it. Our

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Speaker 1: mutual PR friend Hamilton's South said, we're would you meet

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Speaker 1: with this influencer Tina Craig? And I said, what is

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Speaker 1: an influencer? Back then, I was called a blog or blogger.

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Speaker 1: I'm like, what is a blogger? And He's like, just

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Speaker 1: meet her. I'm like okay. It was like, you have

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Speaker 1: twenty minutes with Bobby. Don't ask for photos, don't ask

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Speaker 1: her to dear makeup. And then by the time she

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Speaker 1: came in and we said hello, she was like, get

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Speaker 1: somebody to get my makeup on. I know she's gonna

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Speaker 1: want a photo. You're not going anywhere, and Veronica was

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Speaker 1: very very nervous because f bombs are dropping. And I

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Speaker 1: stayed for three hours and you were like, don't leave.

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Speaker 1: I have a meeting. Can't you just hang out? Do

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Speaker 1: you want to get your nails done? You want to

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Speaker 1: get your makeup done? It was definitely love at first.

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Speaker 1: It was was that fifteen years ago. No, that was

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Speaker 1: about twelve or thirteen years ago. I had been blogging

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Speaker 1: for about a year or two and I met Hamilton's

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Speaker 1: and I was so excited. But before that, even though

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Speaker 1: when I first started blogging, I flew myself to New

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Speaker 1: York City, I bought a ticket for this AMEX forum

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Speaker 1: that you were speaking at because I had been stalking

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Speaker 1: you since college, and I'm like, I have to go

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Speaker 1: see Bobby Brown. And I had a newborn baby, and

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Speaker 1: I told my husband, I'm gonna take the baby with me.

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Speaker 1: My friend's gonna watch him while I goes listen to

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Speaker 1: Bobby Brown speak. This is really important to me. So

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Speaker 1: I flew to New York and I remember watching you

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Speaker 1: and you were just saying like, just do it. You know,

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Speaker 1: it doesn't matter, You'll figure it out later. And I

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Speaker 1: went back to my hotel room and I launched beauty

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Speaker 1: snob dot com, my second blog, and I remember like,

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Speaker 1: everyone's like, are you crazy? You're gonna do two blogs?

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Speaker 1: And I just kept going until I had six blogs

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Speaker 1: at one time. So, first of all, I did not

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Speaker 1: see the true story, and I did not know that story.

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Speaker 1: And the the amex on stage thing was me, Kate

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Speaker 1: Spade and Andy You interviewed by Ellen to J. Yes, yes,

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Speaker 1: it was the highlight of my life. It was a

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Speaker 1: highlight for me too. It was pretty cool. It was

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Speaker 1: pretty cool. That was years ago. Yeah, so all right,

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Speaker 1: bag Snob beauty Snob, Now we're talking about what bag

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Speaker 1: Snob is. It was a blog started out of the

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Speaker 1: love of handbags in fashion, and I had just had

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Speaker 1: a newborn baby, and my college friend found herself in

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Speaker 1: a similar situation where I used to be an MTV VJ.

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Speaker 1: And I had my own licensing company in Asia, and

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Speaker 1: then I found myself sitting in suburban Texas, right outside

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Speaker 1: of Dallas with a newborn, and I knew I didn't

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Speaker 1: want to go back to work. I couldn't leave him.

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Speaker 1: I was obsessed. And but then I wanted to do

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Speaker 1: something because I was obsessed every day with when he ate,

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Speaker 1: when he pooped, and I was like, Okay, I've got

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Speaker 1: to do something with my life. And so I started

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Speaker 1: shopping all the time. I thought, Okay, this will be fun.

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Speaker 1: And I was sending a lot of bags to my

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Speaker 1: college friend and calling her house constantly back when we

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Speaker 1: had answering machines, and her husband is a software engineer,

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Speaker 1: and he called me back one day and said, you're

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Speaker 1: a psychopath. You left a twenty minute message about a handbag.

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Speaker 1: Who does that? Start a blog? Leave me out of

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Speaker 1: the conversation. And we're both like, what's a blog that.

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Speaker 1: I'm like, I don't like that word. It's so weird.

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Speaker 1: I don't want to do it. And he's like, it's

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Speaker 1: just an online journal. You guys can write to each

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Speaker 1: other when you have time. It's like a board, a

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Speaker 1: memo board. I'm like, oh, fun, okay, but the whole

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Speaker 1: world sees it. He's like if you're lucky, and we're like, okay.

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Speaker 1: So he said to us, like give me twenty bucks,

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Speaker 1: ten dollars, and he's like, you guys are such bags snobs.

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Speaker 1: You know, back in two thousand five, people use the

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Speaker 1: word snob for a passion or a hobby, and it

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Speaker 1: was like, oh, he's a coffee snob, he only goes

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Speaker 1: to this place, or she's a wine snob. And so

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Speaker 1: we thought that was a funny name because we're the

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Speaker 1: furthest from snobs. I will talk to anybody that is true,

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Speaker 1: that is true, right, you can't shut me up. So

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Speaker 1: it was ten dollars to buy the name bag snob,

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Speaker 1: ten dollars to host it, and he threw up some

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Speaker 1: Google ads. I didn't even know what google ads were,

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Speaker 1: and a month later we had made like four dollars

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Speaker 1: from these ads. And being you know, entrepreneurial USC Business school,

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Speaker 1: we both said, on my gosh, can we make money

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Speaker 1: at this this thing called a blog. It's so we

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Speaker 1: were anonymous. It was just a little journal. We would

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Speaker 1: just you know, right about bags. We wanted to buy bags.

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Speaker 1: We had bags, we love bags. We hated, no holds barred,

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Speaker 1: just we're really really you know whatever. We wanted to say.

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Speaker 1: Next thing, you know, I said, maybe we should get

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Speaker 1: some ads on here, and then I reached out, you know,

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Speaker 1: whenever I was invited to Neem and Marcus for these

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Speaker 1: fancy Lynchons, ladies who you know, shop go to, so

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Speaker 1: I would ask him, do you want to buy an ad?

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Speaker 1: Do you want to buy an AD? And Barney's was

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Speaker 1: still in Dallas at the time, and so we were

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Speaker 1: the first blog Barney's ever bought an AD on just

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Speaker 1: because you know, you don't say no to Tina. You

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Speaker 1: don't say no to Tina. Yes, that is correct, just

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Speaker 1: like Bobby, we'd be my friend. We'll be my friend.

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Speaker 1: I literally said that until she finally was worn down

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Speaker 1: like okay, fine, you can have my number. But bags

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Speaker 1: not predate social media? So how was social media change

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Speaker 1: things for you? You know, that was a turning point

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Speaker 1: because we were anonymous on our site for a long

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Speaker 1: time until British folk reached out and asked us to

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Speaker 1: do a feature on us, and and Twitter happened because

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Speaker 1: on this side was always about bags, and if I

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Speaker 1: talked about my family, it was the boy was with

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Speaker 1: me and that's that was it. And through Twitter, I

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Speaker 1: think my personality was able to come through and I

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Speaker 1: loved it. I was like, oh my gosh, this is

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Speaker 1: so fun. So social media really propelled my personality, I think,

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Speaker 1: to the readers to have to be able to be

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Speaker 1: because at the time people kind of were like, okay

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Speaker 1: that everybody was starting a blog. And by two thousand nine,

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Speaker 1: you know, four years in, you know, there were these

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Speaker 1: fashion bloggers who just took photos of themselves and posted

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Speaker 1: on the blogs. And I didn't do that, and we

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Speaker 1: didn't want to do that because, you know, we were

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Speaker 1: like Internet, it's a scary place. Let's stay anonymous and

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Speaker 1: not post our faces, and don't let anyone know our

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Speaker 1: baby's names and might come and steal our babies. You know,

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Speaker 1: this is two thousand five. Who knew that I'd be

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Speaker 1: like geo tagging, this is where I'm gonna be. Come

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Speaker 1: see me at that time, you know, come kidnap me.

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Speaker 1: So social media did that. It kind of brought our

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Speaker 1: personalities out, allowed people to see who we were, and

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Speaker 1: it did so much and then really brands wanted to

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Speaker 1: work with us then because it wasn't as crazy and

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Speaker 1: scary to be anonymous bloggers just bashing your bag, calling

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Speaker 1: it like a giant staper or a sea monster. Yeah,

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Speaker 1: and so you started with this blog and all of

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Speaker 1: a sudden you started your own handbag company. You've done

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Speaker 1: partnerships with some of the best you know, handbags out

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Speaker 1: there as product Like, how did that all happen? Why

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Speaker 1: didn't do any collaborations with product by products? So what

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Speaker 1: happened was through Twitter. Aliza lickt dk YPR girl tweeted

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Speaker 1: at me the first time any PR girl like confronted

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Speaker 1: me in public other than sending crazy emails and leaving

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Speaker 1: crazy messages on our answering machine. She said, hey, bag snob,

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Speaker 1: had you never taken a bad photo before that bag

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Speaker 1: you just bashed and called a ce monster? It was

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Speaker 1: just a bad photo. Whien you look at it again

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Speaker 1: in person? So I'm like, fine, I was so scared

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Speaker 1: she sent it and I'm like, I still don't like it.

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Speaker 1: And then so she showed me another bag and like,

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Speaker 1: I still don't like that. Finally I said, just really

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Speaker 1: balls in my head. I'm like, why don't I just

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Speaker 1: come design a capsule collection for Donna Karen? And then

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Speaker 1: she was like, oh, that's interesting, but do you know

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Speaker 1: how to design bags? And I said yes. She's like, oh,

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Speaker 1: but can you actually design a collection, not just change

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Speaker 1: the color of something. I'm like, yes, you know, I

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Speaker 1: just I always say yes, as you know me, I'll

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Speaker 1: figure it out later. I learned that from Bobby. But

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Speaker 1: you had no idea, right, I had no idea. No.

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Speaker 1: I knew I liked bags. I knew I like to,

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Speaker 1: you know, buy bags and study bags. But I figured,

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Speaker 1: you know, I've probably been obsessing over bags since I was,

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Speaker 1: you know, a very little girl. So I was like, okay,

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Speaker 1: I can do this. So that d k Y collab

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Speaker 1: was one of the first ever done by a blogger

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Speaker 1: and a big you know brand, and she thought we'd

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Speaker 1: just do it for marketing for fun, but it was

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Speaker 1: so killer that we went to market with the Netaporte

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Speaker 1: picked it up. Is sold out, like three of the

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Speaker 1: styles sold out in I think hours, and then after that,

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Speaker 1: just you know, I would just reach out to brands

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Speaker 1: I liked. I'm like, hey, can I do a collaboration

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Speaker 1: with you? And people are like, okay, I don't say

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Speaker 1: no to her, She'll just keep bothering you. And yeah,

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Speaker 1: I think persistence, And since then I've done I've designed genes,

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Speaker 1: I've designed a line of jewelry. Now I've got collaboration

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Speaker 1: with Nancy Gonzalez that's ongoing. How many bags do you own?

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Speaker 1: You know? At one point I think I probably had

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Speaker 1: about hundred hundred fifty maybe, But since then, I donate

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Speaker 1: bags so much, and everyone calls me. Everyone knows to

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Speaker 1: call me to donate. I donate to the Salvation Army,

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Speaker 1: I donate to the American Red Heart Association. I don't

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Speaker 1: need to anybody who asks, like whatever I can, and

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Speaker 1: I give away to the girls in my office. I

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Speaker 1: give away to friends. Usually when people come over, they

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Speaker 1: leave with a bag. I mean a real handbag, not

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Speaker 1: just a paper bag. So now I've whittled it down

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Speaker 1: to probably under eighty. You know when PR companies used

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Speaker 1: to just send me stuff and like, let me choose.

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Speaker 1: Let's be really conscious about what if I If I

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Speaker 1: love it, I'll use it. Don't just send me stuff unsolicited.

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Speaker 1: So now there's some more they're like, what would you

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Speaker 1: like to choose? You know, do you want anything from

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Speaker 1: the season? And I'll use it if I love it.

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Speaker 1: And then when I'm done using it, I give it

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Speaker 1: away to one of the girls in my office. Do

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Speaker 1: you have a go to bag or does it change

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Speaker 1: all the time? Changes all the time. I'm you know,

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Speaker 1: I used to be very emotionally attached to my bags

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Speaker 1: until I had my child. And then when that child

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Speaker 1: turned five and he was playing in my bag closet

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Speaker 1: and grabbed a burke into stuff it full of power rangers.

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Speaker 1: I said to him, don't do that. That's mommy's bag.

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Speaker 1: It's very expensive. And he looked at me, looked at

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Speaker 1: all the bags. He was like, you have so many

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Speaker 1: bags and none of them can hug you back like me,

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Speaker 1: gave me a hug, walked off with my burke, and

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Speaker 1: I'm like, okay, that's now a storage bag for transformers

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Speaker 1: and power rangers. Great, Oh my god? Do you still

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Speaker 1: call him the boy in public guests? I don't allow

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Speaker 1: his name to be out and drives him crazy because

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Speaker 1: now he's fifteen, he wants to be insta famous or

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Speaker 1: TikTok famous, and I won't. So will you just tell

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Speaker 1: me about TikTok because that's oh my god, figured out? Yeah,

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Speaker 1: what is it? Because everyone's like, you have to do

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Speaker 1: a TikTok. I'm like, I don't even know what it is.

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Speaker 1: It's literally short form video, very much how Vine was,

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Speaker 1: but there's all these editing tools, so it looks like

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Speaker 1: you sat in some expensive studio and made these videos

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Speaker 1: of yourself. And it's mostly young kids live sinking the

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Speaker 1: gen zars, Like most people on there are fifteen and

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Speaker 1: seventeen years old. And you can do anything. You can

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Speaker 1: lip sync, you can edit a fun video, you can

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Speaker 1: just talk. You know, it's it's all video form, but

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Speaker 1: it's not just images, and kids love it and it's

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Speaker 1: like you can do it for fifteen seconds a minute.

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Speaker 1: It comes from China. It's called doeing in China. It's

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Speaker 1: the only social media form that is allowed in China

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Speaker 1: because Facebook, Twitter, and Instagram are banned. Can't we do

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Speaker 1: it together if we're not in the same room. Yeah,

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Speaker 1: we can slice it. Yeah we can. We'll do it later. Yeah,

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Speaker 1: we'll do a funny video and we'll splice it. I

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Speaker 1: have good all of fifty six followers. I just want

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Speaker 1: you to know I'm really TikTok famous. But apparently you

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Speaker 1: just need one video to go on the f y

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Speaker 1: P which is for your page, which is their Explorer page,

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Speaker 1: and overnight you can have a million followers. So the

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Speaker 1: kids all do all these crazy stunts, like my son's

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Speaker 1: friend has someone pushed him through a drive through in

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Speaker 1: and out in a shopping cart and that one viral

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Speaker 1: and he got a hundred thousand followers, and you know,

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Speaker 1: it's crazy good I have. I have some ideas. Oh yeah, yeah,

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Speaker 1: it's like Instagram in the early days, so we can amass.

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Speaker 1: But it's really fun and brands are very interesting. Everyone's

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Speaker 1: talking about it. I've been on it for a long time.

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Speaker 1: I haven't been able to get past that fifty six marks.

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Speaker 1: So maybe you can help me. You want someone famous

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Speaker 1: is on with me? Yeah, totally, totally. Okay, So I

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Speaker 1: think I got the bags down to uh, you know,

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Speaker 1: to an understandable thing. But do you need to have

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Speaker 1: a lot of money to be a bag snob? Absolutely not.

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Speaker 1: I've always said money is not indicative of good taste

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Speaker 1: or class. It's sometimes inverse relationship. But I think having

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Speaker 1: snobby taste is just having certain, you know, a taste

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Speaker 1: level that you like. So you don't have to have

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Speaker 1: a lot of money to be a bag snob. Whatever

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Speaker 1: I always tell people, whatever you can afford if your

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Speaker 1: budget is fifty dollars a hundred dollars by the best

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Speaker 1: bag you can in that range, instead of buying like

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Speaker 1: ten or twenty bags by bag. Do you know what

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Speaker 1: I mean? Didn't you want to create a line of

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Speaker 1: more affordable bags? Oh? Yeah, sixty eight dollars a hundred dollars.

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Speaker 1: It was on hs N snob Essentials, and people like

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Speaker 1: Sarah Jessica Parker carried it because you know, when I

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Speaker 1: sent it to them, They're like, oh, it must be great.

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Speaker 1: It's from bag Snob. And then when they realized that

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Speaker 1: price point was so good, they loved it even more

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Speaker 1: that somebody made something accessible and called it snobbed. And

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Speaker 1: are those bags still available? No, because we did it

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Speaker 1: for many years actually, and it was, you know, back

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Speaker 1: and forth flying to Tampa, and so we stopped doing it. Okay,

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Speaker 1: So you are not someone that rests on your laurels.

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Speaker 1: And now you have come into the beauty industry. You've

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Speaker 1: been writing about beauty for so many years, you've been

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Speaker 1: a you know, hired by beauty companies, and now you

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Speaker 1: have just launched your own amazing products. So tell me

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Speaker 1: about that. You beauty well for the last decade. Really,

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Speaker 1: I've been suffering, along with many other women and men,

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Speaker 1: from cosmetic confusion. At one point, for many years, I

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Speaker 1: was using thirteen products twice a day, and traveling with

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Speaker 1: me was such a pain in the butt for even myself,

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Speaker 1: Like I hated myself. I hated being me everywhere I

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Speaker 1: went because I thought, if I didn't have that one product,

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Speaker 1: oh my god, fomo, I'm not you know, I'm not

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Speaker 1: going to look good. And so I was so sick

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Speaker 1: of it, and I thought we could put a man

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Speaker 1: on the moon. Why can't we have a product that

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Speaker 1: delivers what you want where you want. Everything's about AI

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Speaker 1: and smart. This is smart that you know your stove

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Speaker 1: cooks by itself, your car drives itself. Why can't we

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Speaker 1: have a cream that did that? I would always ask people,

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Speaker 1: and in the skincare industry might have been asked you,

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Speaker 1: and every would look at me and laugh and be like, okay,

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Speaker 1: whatever you know. Dream on. And then by chance I

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Speaker 1: was having drinks with a longtime friend who had been

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Speaker 1: the skincare industry for years and years and family like

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Speaker 1: for generations too, and I told them my dream, and

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Speaker 1: she and her husband were like, you know our lab

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Speaker 1: in Italy's a medical grade lab, one of the best

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Speaker 1: in the world. We could probably help you with that,

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Speaker 1: And I thought, are you kidding me? Really? How? What?

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Speaker 1: And so that started the conversation. And basically what the

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Speaker 1: lab scientists had invented is a sphere we can now

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Speaker 1: call it the Siren capsule, and in this capsule is

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Speaker 1: filled with our proprietary blend of active ingredients. As you know,

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Speaker 1: active ingredients can help you look younger by resurfacing works

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Speaker 1: full leading. It's so good for the skin where it's damaged,

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Speaker 1: but it could possibly damage healthy cells. And so by

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Speaker 1: containing it all in the sphere called the Siren capsule,

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Speaker 1: the actors are not released everywhere. It's only released get

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Speaker 1: this where you have damage, how because it draws damage,

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Speaker 1: causing free radicals to it. That's what we call the sirens,

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Speaker 1: like the call of the siren. And because we've made

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Speaker 1: it more attractives, so basically free radicals. For anyone who's listening,

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Speaker 1: it's just bad cells that are damaged and they're frenetically

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Speaker 1: all over you. You know, whether if you've smoked at

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Speaker 1: one point in your life, if you have sent damage

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Speaker 1: as you age, they multiply, and so these free radicals

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Speaker 1: they're just looking to steal healthy molecules. They're eating up

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Speaker 1: healthy skin cells along their way, damaging everything in their path.

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Speaker 1: So we've made our compound, the molecule called Siren, even

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Speaker 1: more attractive to the free radical, so it's attracted to

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Speaker 1: it first, so we draw all the free radicals to us.

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Speaker 1: When the free radicals start chewing through the enzyme membrane

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Speaker 1: of this capsule, that's when the actives are releasing all

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Speaker 1: the fund begins. We neutralize the free radical, reverse the

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Speaker 1: damage it's done in that area, and that's why we

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Speaker 1: literally start aging backwards. And you've used in people who

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Speaker 1: are super sensitive as I am. I've never been able

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Speaker 1: to use RETINALD products because I always get red. I

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Speaker 1: get irritation, and that's what happens when harsh actives are

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Speaker 1: touching your healthy cells. So for me, it was a

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Speaker 1: game changer, and I thought, oh my gosh, so I

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Speaker 1: need to test it on all my friends. I started

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Speaker 1: handing out to anybody who wanted to have, you know,

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Speaker 1: better skin, and it was influencers, supermodels. I would run

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Speaker 1: into at shows. I'd be like, do you want to

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Speaker 1: try this? Don't try this. And again people just said

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Speaker 1: yes because they don't want to say no to me

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Speaker 1: because I'll bother them for the next ten years of

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Speaker 1: their life. And and so everyone, editors, people were trying it,

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Speaker 1: and I had everyone trying it from eighteen year olds

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Speaker 1: to seventy year old because I thought, you know, everyone

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Speaker 1: talks about inclusivity, but when you look at inclusivity right

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Speaker 1: now in the fashion and beauty industry, it's beautiful young

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Speaker 1: twenty five year old model size zero, but different skin color.

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Speaker 1: To me, that's not inclusivity. Inclusivity is including genders, people

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Speaker 1: of different ages, people have different ethnic, cultural backgrounds, all

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Speaker 1: of it. And so it's really important that when we

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Speaker 1: started our clinical research, which is what I really spent

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Speaker 1: all of our money on, I didn't want to. I

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Speaker 1: didn't buy any ads. I've never I still haven't. When

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Speaker 1: we launched, there was no ads. My friends hosted it

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Speaker 1: came for free just to support me. So I've been

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Speaker 1: really lucky. And all the money was spent on clinical research,

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Speaker 1: on the product and on clinical trials. So we hired

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Speaker 1: a bunch of people to try it, and one grandmother

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Speaker 1: came with her granddaughter to the casting call, and we said, hey,

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Speaker 1: do you think you want to try this? And she's

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Speaker 1: like sure, and she had the most amazing result. But

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Speaker 1: her granddaughter had resurfacing with her you know, teenage Actnew Wars.

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Speaker 1: She had tightening. And it was crazy how everyone was

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Speaker 1: able to use it regardless of your skin type, yet

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Speaker 1: everyone gets something different from it. And so I just

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Speaker 1: knew people were going to love this product and they

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Speaker 1: have and I'm so grateful. We sold out the first

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Speaker 1: three deliveries to nata Porte, which is it's exclusive there. Yeah,

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Speaker 1: where could people find it? Netaporte where else? The U

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00:19:12,320 --> 00:19:15,359
Speaker 1: beauty dot Com through our own site. Na Porte is

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Speaker 1: exclusive for six months, so they'll be exclusive and then

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Speaker 1: after that it will be like wide open world. So

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Speaker 1: Netaporte dot com. Yes. Oh, and also do you wanna

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00:19:23,760 --> 00:19:26,800
Speaker 1: check her spot in New York and Dallas both sell

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Speaker 1: it as well in online. Let's talk for a second

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Speaker 1: just about the world of influencers and your life is

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Speaker 1: an influencer, because yes, the bloggers turned into influencers and

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Speaker 1: you have been relevant for over fifteen years, which honestly,

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Speaker 1: Tina is amazing. And now the people I used to

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Speaker 1: blog with, they're all gone now yeah, no, I mean

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Speaker 1: it's it is amazing. And you are someone that has

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Speaker 1: you know, grown, you even have an agency now and

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Speaker 1: influencer agency. Yes, talk about daily life as an influencer

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Speaker 1: and then talk about the agency. You know. The word

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Speaker 1: influencer is always so funny to me because I was

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Speaker 1: reading this article how Shakespeare was an influence or anybody

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Speaker 1: who was influenced. So just real quick, I made fifty

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Speaker 1: thousand sample packheads when I launched you Beauty because I

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Speaker 1: wanted to treat everybody as an influencer. Anybody who wanted

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Speaker 1: to try free sample could and that like went out

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Speaker 1: that first hour people signed up. And being an influencers

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Speaker 1: just means that you're probably a little bossing, like telling

424
00:20:28,440 --> 00:20:31,480
Speaker 1: people what to do and you know, share everything, and

425
00:20:31,640 --> 00:20:35,000
Speaker 1: as an influencer by profession. Every day I wake up,

426
00:20:35,040 --> 00:20:39,639
Speaker 1: the first thing I check is Instagram. I'll admit it.

427
00:20:39,920 --> 00:20:42,359
Speaker 1: I'll even wake up twenty minutes earlier just so I

428
00:20:42,359 --> 00:20:44,760
Speaker 1: can check on my Instagram, check my email, check my

429
00:20:44,760 --> 00:20:48,199
Speaker 1: eye message. And I get up. I wake my son up,

430
00:20:48,320 --> 00:20:50,160
Speaker 1: I make him breakfast. I make him a hot breakfast

431
00:20:50,160 --> 00:20:52,840
Speaker 1: every morning when I'm in town, get him off to school,

432
00:20:53,200 --> 00:20:54,720
Speaker 1: and if I have to go to the office, I'll

433
00:20:54,800 --> 00:20:58,080
Speaker 1: change before if not, Like right now, I'm in my pajamas.

434
00:20:58,119 --> 00:21:00,320
Speaker 1: It's a great thing about social media, and it's also

435
00:21:00,359 --> 00:21:02,840
Speaker 1: a very lonely profession. You know, you don't go into

436
00:21:02,840 --> 00:21:05,320
Speaker 1: a professional office with a lot of colleagues unless you

437
00:21:05,400 --> 00:21:07,120
Speaker 1: hire a team and a lot of people. When you start,

438
00:21:07,160 --> 00:21:09,520
Speaker 1: like I did, you can't afford a p A and

439
00:21:09,640 --> 00:21:11,399
Speaker 1: you know, a team of staff to follow you around.

440
00:21:11,800 --> 00:21:13,560
Speaker 1: A lot of young people who want to get into this,

441
00:21:13,600 --> 00:21:15,919
Speaker 1: they have to know it's very isolating and you have

442
00:21:16,000 --> 00:21:19,720
Speaker 1: to have the kind of personality that can be really disciplined.

443
00:21:19,760 --> 00:21:22,040
Speaker 1: So I started. I have a home office, and if

444
00:21:22,040 --> 00:21:24,119
Speaker 1: that door is closed, everyone knows not to bother me.

445
00:21:24,840 --> 00:21:26,719
Speaker 1: But other than that, I'm free game all day long

446
00:21:26,760 --> 00:21:28,720
Speaker 1: for anybody. When my son was small, he could run

447
00:21:28,720 --> 00:21:30,960
Speaker 1: into my office run out, but if that door was closed,

448
00:21:30,960 --> 00:21:32,960
Speaker 1: he would just sit by with you know, holding his toys,

449
00:21:32,960 --> 00:21:35,240
Speaker 1: waiting for me to be done. And so it takes

450
00:21:35,240 --> 00:21:36,840
Speaker 1: a lot of discipline to be an influencer. And I

451
00:21:36,840 --> 00:21:39,639
Speaker 1: think it's such a misconception when people think, oh, all

452
00:21:39,680 --> 00:21:42,639
Speaker 1: they do sit around take photos of themselves. Um that

453
00:21:42,800 --> 00:21:45,119
Speaker 1: to which I always respond with while Wall Street Journal

454
00:21:45,119 --> 00:21:47,480
Speaker 1: did feature me on the front page and say that

455
00:21:47,520 --> 00:21:50,440
Speaker 1: this is the Picasso of selfies, you know. So it's

456
00:21:50,480 --> 00:21:53,280
Speaker 1: just that people don't see what you do behind the scenes.

457
00:21:53,359 --> 00:21:56,040
Speaker 1: All it takes that to get that photo just right,

458
00:21:56,119 --> 00:21:59,600
Speaker 1: or to share a story. And so I really wanted

459
00:21:59,640 --> 00:22:01,879
Speaker 1: to and torks just like you have done with so

460
00:22:01,920 --> 00:22:04,720
Speaker 1: many people that come in your past, including myself. Oh

461
00:22:05,080 --> 00:22:07,159
Speaker 1: my favorite quote from Bobby was when I told her

462
00:22:07,160 --> 00:22:08,520
Speaker 1: I wanted to buy this other bag and it was

463
00:22:08,520 --> 00:22:10,439
Speaker 1: really expensive. Do I need another one? She looked at

464
00:22:10,480 --> 00:22:12,720
Speaker 1: me like I was really the dumbest person on earth

465
00:22:12,760 --> 00:22:15,680
Speaker 1: and said, just go make more money. Oh my god,

466
00:22:16,119 --> 00:22:18,040
Speaker 1: you're right. Do you remember this. I was one of

467
00:22:18,040 --> 00:22:20,440
Speaker 1: the one of my visits. We're having lunch or something,

468
00:22:20,440 --> 00:22:22,000
Speaker 1: and You're like, just go make more money, go buy

469
00:22:22,040 --> 00:22:23,719
Speaker 1: it, and and I'm like, okay, great. Bobby said I will

470
00:22:23,760 --> 00:22:25,879
Speaker 1: buy it, and I bought it, And so I wanted

471
00:22:25,920 --> 00:22:29,199
Speaker 1: to mentor. I see all these people joining into the

472
00:22:29,240 --> 00:22:32,080
Speaker 1: game and not not really strategizing and not treating it

473
00:22:32,119 --> 00:22:33,879
Speaker 1: like a business. And I think that's the reason I've

474
00:22:33,960 --> 00:22:36,119
Speaker 1: lasted so long. I treated it as a business from

475
00:22:36,160 --> 00:22:38,240
Speaker 1: the beginning, even though it was a hobby and it

476
00:22:38,280 --> 00:22:40,320
Speaker 1: was a passion, but I loved what I was doing. So,

477
00:22:40,640 --> 00:22:43,760
Speaker 1: and what's the name of your agency? State five. It's

478
00:22:44,160 --> 00:22:47,639
Speaker 1: my very brainy, smart former attorney partner thought of that

479
00:22:47,720 --> 00:22:51,040
Speaker 1: name because it's a soliloquy for the government has like

480
00:22:51,119 --> 00:22:54,520
Speaker 1: the first estate, the second estate is my guest journalists,

481
00:22:54,600 --> 00:23:00,000
Speaker 1: traditional media, TV media. The fifth estate refers to digital creators, bloggers,

482
00:23:00,080 --> 00:23:02,560
Speaker 1: and so we thought it was Stay five. Very cool. Yeah,

483
00:23:02,720 --> 00:23:04,760
Speaker 1: So we launched that about two years ago and we

484
00:23:04,800 --> 00:23:08,480
Speaker 1: signed diet Product and another influencers our first and it

485
00:23:08,560 --> 00:23:11,800
Speaker 1: just grew. Now we're capped where we got a team

486
00:23:11,800 --> 00:23:14,520
Speaker 1: of twelve. We have fifty influencers, but we're not gonna

487
00:23:14,760 --> 00:23:16,560
Speaker 1: we don't want anymore beyond that because I wanted to

488
00:23:16,560 --> 00:23:20,240
Speaker 1: do things differently. I was watching how agencies were starting to,

489
00:23:20,840 --> 00:23:24,119
Speaker 1: you know, just sign anybody and pull anybody in, and

490
00:23:24,160 --> 00:23:26,200
Speaker 1: you have hundreds and hundreds in your stable, and is

491
00:23:26,280 --> 00:23:29,960
Speaker 1: anyone really getting this strategies and the attention they need.

492
00:23:30,119 --> 00:23:32,480
Speaker 1: So I'd rather have fifty and grow each of them

493
00:23:32,880 --> 00:23:35,119
Speaker 1: to be amazing instead of like, well, let's sign two

494
00:23:35,160 --> 00:23:37,359
Speaker 1: hundred and see which one hits. I don't know how

495
00:23:37,520 --> 00:23:40,280
Speaker 1: you sleep. I don't know how you you know, calm

496
00:23:40,400 --> 00:23:42,520
Speaker 1: yourself down. But I would like to now ask you

497
00:23:42,680 --> 00:23:48,320
Speaker 1: the speed round. Okay, first question cocktail of choice, vodka, soda,

498
00:23:48,480 --> 00:23:50,919
Speaker 1: alignment a lemon. What is the last thing you ate?

499
00:23:51,200 --> 00:23:53,439
Speaker 1: Bone broth? I made this morning? You made it this

500
00:23:53,480 --> 00:23:55,240
Speaker 1: morning and ate it this morning? No, I made it

501
00:23:55,359 --> 00:23:58,040
Speaker 1: yesterday and today was the second day, and so I

502
00:23:58,080 --> 00:24:00,960
Speaker 1: had a bulk because I wasn't feeling too because I

503
00:24:01,000 --> 00:24:02,720
Speaker 1: had a voice soda last night. So I had to

504
00:24:02,760 --> 00:24:07,080
Speaker 1: have my bone box one or two to you know me? Well,

505
00:24:07,240 --> 00:24:09,480
Speaker 1: I don't think you could have one. You know. That's

506
00:24:09,480 --> 00:24:11,680
Speaker 1: why I always I think it's the serving is too.

507
00:24:11,880 --> 00:24:13,600
Speaker 1: You know how they say women can only have one

508
00:24:13,680 --> 00:24:15,639
Speaker 1: drink a day and seven drinks a week. I'm like,

509
00:24:15,680 --> 00:24:18,359
Speaker 1: can I just do that in two days? Or if

510
00:24:18,359 --> 00:24:20,560
Speaker 1: you go to my golf club, the drink is probably

511
00:24:20,600 --> 00:24:24,160
Speaker 1: about five five shots, But and I only had one drink? Yeah,

512
00:24:24,200 --> 00:24:27,040
Speaker 1: mine too. What new brand do you have your eye on?

513
00:24:27,280 --> 00:24:29,960
Speaker 1: Really am thinking of right now? Is hunting season? I

514
00:24:30,000 --> 00:24:32,440
Speaker 1: just looked at their bags. It's very clean. I like it.

515
00:24:32,640 --> 00:24:34,399
Speaker 1: I think you'll like A tune is really accessible the

516
00:24:34,400 --> 00:24:38,199
Speaker 1: price points considering in their exotics. Do you ever wear clogs. No,

517
00:24:38,440 --> 00:24:40,560
Speaker 1: but I wear oh I do, I Gucci cloth. I

518
00:24:40,560 --> 00:24:43,080
Speaker 1: wear birken stocks every day. I was wearing them and

519
00:24:43,080 --> 00:24:44,960
Speaker 1: then just changed out of them to come into the office.

520
00:24:45,160 --> 00:24:47,960
Speaker 1: I love birken stocks. Mine has fur inside. Oh I

521
00:24:47,960 --> 00:24:50,560
Speaker 1: need to get that. Yeah, they're very cozy. What's your

522
00:24:50,560 --> 00:24:54,880
Speaker 1: favorite trend right now? Style trend? My favorite style trend

523
00:24:55,480 --> 00:25:02,880
Speaker 1: is probably the monochromat look that Sally la Plante has

524
00:25:02,920 --> 00:25:05,560
Speaker 1: been doing so well, where you know, it's fabulous. I've

525
00:25:05,560 --> 00:25:07,960
Speaker 1: been buying a lot of her stuff. Do you know

526
00:25:07,960 --> 00:25:10,760
Speaker 1: about Sally laplant I don't. Oh my god. It'll make

527
00:25:10,760 --> 00:25:12,760
Speaker 1: sure people look taller, and it makes tall people look

528
00:25:12,800 --> 00:25:16,320
Speaker 1: even taller. Sally what's her last name? La plant l

529
00:25:16,400 --> 00:25:19,720
Speaker 1: A p O I N t E. I love her clothes.

530
00:25:20,119 --> 00:25:23,480
Speaker 1: She kind of started that whole, like everything's one wash

531
00:25:23,520 --> 00:25:26,400
Speaker 1: of color. It's I think it's so flattering, so chic,

532
00:25:26,440 --> 00:25:28,080
Speaker 1: and everything matches. You don't have to think about it.

533
00:25:29,000 --> 00:25:31,720
Speaker 1: I'm barely five foot tall. I lie in sam five

534
00:25:31,720 --> 00:25:33,679
Speaker 1: one though. I have one doctor that measures me and

535
00:25:33,680 --> 00:25:35,680
Speaker 1: I'm five in a quarter, so I keep going back

536
00:25:35,720 --> 00:25:37,880
Speaker 1: to that doctor. But I'm really five ft tall, so

537
00:25:38,240 --> 00:25:41,360
Speaker 1: that's me. I used to be five in half an inch,

538
00:25:41,440 --> 00:25:43,800
Speaker 1: but I think I've shrunk because they were like, you're

539
00:25:43,840 --> 00:25:45,840
Speaker 1: barely five foot now, you're just right at the mark.

540
00:25:45,880 --> 00:25:48,679
Speaker 1: I'm like, I would get a different doctor, but so

541
00:25:48,680 --> 00:25:50,720
Speaker 1: I'm gonna get a different dog. Yeah. I I could

542
00:25:50,720 --> 00:25:54,080
Speaker 1: continue this conversation for days and days, and a lot

543
00:25:54,119 --> 00:25:57,080
Speaker 1: of things I want to talk about offline. So thank

544
00:25:57,119 --> 00:25:59,520
Speaker 1: you so much for in your pajamas talking to me

545
00:25:59,600 --> 00:26:02,760
Speaker 1: on the podcast. And tell everyone listening where they could

546
00:26:02,800 --> 00:26:08,439
Speaker 1: get more of Tina Craig and bag Snob you Beauty.

547
00:26:08,480 --> 00:26:11,240
Speaker 1: Where could they find you? Well, on Instagram it's at

548
00:26:11,720 --> 00:26:14,520
Speaker 1: you Beauty and at bag Snob and if you want

549
00:26:14,560 --> 00:26:18,040
Speaker 1: to go to our website, it's the you Beauty dot

550
00:26:18,040 --> 00:26:21,520
Speaker 1: com and you'll find me everywhere. I'm very friendly, d

551
00:26:21,720 --> 00:26:23,680
Speaker 1: m me. I'll talk to anybody. I literally have long

552
00:26:23,720 --> 00:26:26,240
Speaker 1: conversations with strangers all the time. People are asking me

553
00:26:26,280 --> 00:26:28,480
Speaker 1: for advice all the time. Someone just told me that

554
00:26:28,720 --> 00:26:30,639
Speaker 1: this happened that I was like, wait, should I be

555
00:26:30,720 --> 00:26:33,080
Speaker 1: giving her advice or tell her to like psychiatrists? We

556
00:26:33,119 --> 00:26:37,120
Speaker 1: get paid for that influence business influencers. So you know, yes,

557
00:26:37,480 --> 00:26:41,159
Speaker 1: you are, sir. We talked about signing you. You're in

558
00:26:41,200 --> 00:26:43,600
Speaker 1: my closet. My you, beauty, I keep in my closet

559
00:26:43,720 --> 00:26:45,800
Speaker 1: because if I forget to do it in the bathroom,

560
00:26:45,840 --> 00:26:47,960
Speaker 1: I make sure when I get dressed, I put it

561
00:26:47,960 --> 00:26:50,640
Speaker 1: on my skin, so I am a believer. Oh good.

562
00:26:50,680 --> 00:26:53,000
Speaker 1: And make sure you're using a sunscreen after if you're

563
00:26:53,080 --> 00:26:54,680
Speaker 1: using it during the day. You didn't tell me that

564
00:26:54,920 --> 00:27:01,160
Speaker 1: my gosh active sunscreen every day? Okay, arting today anyways,

565
00:27:01,200 --> 00:27:04,440
Speaker 1: Thanks Tina, I'll talk to you soon. Thank you, Bobby, Yes,

566
00:27:04,640 --> 00:27:08,840
Speaker 1: thanks for having me by. For more podcasts from I

567
00:27:08,960 --> 00:27:12,600
Speaker 1: Heart Radio, visit the I Heart Radio app, Apple podcast,

568
00:27:12,840 --> 00:27:15,040
Speaker 1: or wherever you listen to your favorite shows.