1 00:00:05,240 --> 00:00:07,680 Speaker 1: Hey, this is Annie and Samantha. I don't recom to 2 00:00:07,680 --> 00:00:09,639 Speaker 1: stuff I've never told your protection of I Heart Radio. 3 00:00:18,640 --> 00:00:23,120 Speaker 1: So just so you know, this episode is inspired by 4 00:00:23,360 --> 00:00:28,080 Speaker 1: a recent friends Facebook status which alerted us to the 5 00:00:28,120 --> 00:00:30,639 Speaker 1: fact that our old Zinga sites and for those of 6 00:00:30,680 --> 00:00:33,560 Speaker 1: you who might not know, it was an online journal 7 00:00:33,720 --> 00:00:36,400 Speaker 1: blog site that I used in college and we're gonna 8 00:00:36,400 --> 00:00:38,960 Speaker 1: talk a little more about Zinga, but that it was 9 00:00:39,000 --> 00:00:43,479 Speaker 1: still available and possibly even getting an upgrade, which brought 10 00:00:43,520 --> 00:00:46,360 Speaker 1: on a bit of a panic attack thinking of all 11 00:00:46,479 --> 00:00:49,760 Speaker 1: the angst and feelings that was my freshman and sophomore 12 00:00:49,840 --> 00:00:54,240 Speaker 1: year of college that was plastered on the site. So, yeah, 13 00:00:54,440 --> 00:00:57,880 Speaker 1: that exists, but it seems my site may not exist, 14 00:00:58,120 --> 00:01:00,680 Speaker 1: so good and bad, I guess, which made me go 15 00:01:00,800 --> 00:01:04,280 Speaker 1: down a bit of a rabbit hole about blogging and 16 00:01:04,400 --> 00:01:06,880 Speaker 1: overall the history and how women used it and still 17 00:01:06,959 --> 00:01:09,520 Speaker 1: use it today. But honestly, I was kind of surprised 18 00:01:09,560 --> 00:01:11,640 Speaker 1: by some of what we found out when we started 19 00:01:11,680 --> 00:01:15,600 Speaker 1: researching this whole blogging world, even though it shouldn't have 20 00:01:15,720 --> 00:01:18,440 Speaker 1: been a surprise, but it kind of was. And I'm 21 00:01:18,480 --> 00:01:22,120 Speaker 1: not telling you my user name you search, it's not happening. 22 00:01:22,760 --> 00:01:25,039 Speaker 1: But Annie, I do have a question for you, because 23 00:01:25,680 --> 00:01:28,039 Speaker 1: out of all of the years and many times that 24 00:01:28,040 --> 00:01:30,520 Speaker 1: I've thought about, you know, doing a different job or 25 00:01:30,560 --> 00:01:33,080 Speaker 1: trying to find something new, or trying to find a job, 26 00:01:33,240 --> 00:01:36,039 Speaker 1: I was like always thinking, man, what is that one 27 00:01:36,120 --> 00:01:39,120 Speaker 1: thing that I could just make money off of? And 28 00:01:39,160 --> 00:01:41,640 Speaker 1: of course one of those things that came to view 29 00:01:41,720 --> 00:01:44,920 Speaker 1: was blogging. You can how you can make money in blogging? 30 00:01:44,920 --> 00:01:48,360 Speaker 1: And by the way, y'all, there are thousands, if not millions, 31 00:01:48,360 --> 00:01:52,280 Speaker 1: but definitely thousands of how to to start your own 32 00:01:52,280 --> 00:01:55,320 Speaker 1: blog and how to make money? By the way, did 33 00:01:55,400 --> 00:01:57,840 Speaker 1: you ever a have a blog that you thought, man, 34 00:01:58,040 --> 00:01:59,760 Speaker 1: I could make money off of this if only I 35 00:01:59,800 --> 00:02:02,760 Speaker 1: could monetize this, or have an idea that you didn't 36 00:02:02,800 --> 00:02:05,920 Speaker 1: do that you wish you had, What are you thinking 37 00:02:05,960 --> 00:02:12,880 Speaker 1: about it? I thought I have only posted in a 38 00:02:12,960 --> 00:02:17,560 Speaker 1: blog once, but I did feel that I had, which 39 00:02:17,560 --> 00:02:19,240 Speaker 1: feels kind of weird to say. But I thought I 40 00:02:19,280 --> 00:02:23,680 Speaker 1: was a decent writer and fairly charismatic and also very authentic, 41 00:02:23,720 --> 00:02:26,880 Speaker 1: like I was a very open person when I would write. 42 00:02:27,680 --> 00:02:32,200 Speaker 1: And I don't think I ever considered blogging as like 43 00:02:32,240 --> 00:02:35,079 Speaker 1: a source of money because I was always I was 44 00:02:35,240 --> 00:02:39,040 Speaker 1: very shy, but also my parents, like many parents, were 45 00:02:39,160 --> 00:02:42,160 Speaker 1: very I don't want to say logical, but they're like, 46 00:02:42,320 --> 00:02:44,120 Speaker 1: how can you make money off of this? And one 47 00:02:44,160 --> 00:02:46,920 Speaker 1: of the reasons I chose the career path or the 48 00:02:46,960 --> 00:02:49,360 Speaker 1: college path that I did because I wanted to be 49 00:02:49,360 --> 00:02:53,160 Speaker 1: a writer like a performer. But they were like, well, 50 00:02:53,240 --> 00:02:56,160 Speaker 1: so does most everybody, and only as certain amount of 51 00:02:56,160 --> 00:02:58,799 Speaker 1: people make it, so you're you should probably choose something 52 00:02:58,840 --> 00:03:02,239 Speaker 1: you have a better chance as exceeding. In that being said, 53 00:03:02,320 --> 00:03:05,640 Speaker 1: like when I got this job, which was like two thousand, 54 00:03:07,280 --> 00:03:10,360 Speaker 1: a lot of parts of the job did involve blogging 55 00:03:10,440 --> 00:03:15,280 Speaker 1: and editing and later videos, and it was something always 56 00:03:15,320 --> 00:03:16,960 Speaker 1: in the back of my head that I didn't really 57 00:03:16,960 --> 00:03:19,160 Speaker 1: seriously consider, but it was always sort of back there. 58 00:03:19,160 --> 00:03:21,680 Speaker 1: It's like, well, people are making money off of it, 59 00:03:22,320 --> 00:03:27,760 Speaker 1: and I feel like I could be decent enough at 60 00:03:27,840 --> 00:03:30,800 Speaker 1: this at writing things that I'm seeing on other blogs, 61 00:03:31,240 --> 00:03:34,240 Speaker 1: but I was too shy to do it, and definitely 62 00:03:34,280 --> 00:03:36,840 Speaker 1: way too shy to like speak up for myself or 63 00:03:36,880 --> 00:03:39,720 Speaker 1: ask for such an opportunity. And that's in fact, like 64 00:03:39,960 --> 00:03:41,680 Speaker 1: I would not be a host right now if someone 65 00:03:41,760 --> 00:03:45,960 Speaker 1: else hadn't asked me, which I isn't great, which isn't great. 66 00:03:46,320 --> 00:03:50,360 Speaker 1: As far as money making ideas that I haven't done, 67 00:03:51,280 --> 00:03:53,400 Speaker 1: I've I've had a couple of what I think are 68 00:03:53,440 --> 00:03:57,160 Speaker 1: genius ideas that people later did, and I'm sure I 69 00:03:57,280 --> 00:03:59,920 Speaker 1: was in the first person to think of it anyway, 70 00:04:00,680 --> 00:04:03,560 Speaker 1: But I think I could. I like to think I 71 00:04:03,600 --> 00:04:07,120 Speaker 1: could make money writing somehow, But I don't know. I 72 00:04:07,160 --> 00:04:10,160 Speaker 1: don't know. It is competitive fields, it is what about you. 73 00:04:10,520 --> 00:04:13,360 Speaker 1: Oh yeah, I had the genius idea because for a 74 00:04:13,400 --> 00:04:16,160 Speaker 1: little while I was on a hot streak of really 75 00:04:16,200 --> 00:04:20,520 Speaker 1: bad online blind dates. This has existed and it's gotten 76 00:04:20,560 --> 00:04:24,200 Speaker 1: bigger with the other platforms, but this was like two 77 00:04:24,240 --> 00:04:28,120 Speaker 1: thousand seven, so little early on. I really wish I 78 00:04:28,120 --> 00:04:30,440 Speaker 1: had done so and did a whole like take because 79 00:04:30,520 --> 00:04:34,480 Speaker 1: I'm not the best writer, but I am personable and funny, 80 00:04:34,760 --> 00:04:37,080 Speaker 1: so whenever I did have the online journals, I would 81 00:04:37,120 --> 00:04:39,880 Speaker 1: get compliments about the way I wrote things, and I 82 00:04:39,880 --> 00:04:43,080 Speaker 1: am a sarcastic individual that makes a lot of things. 83 00:04:43,200 --> 00:04:47,280 Speaker 1: Of course, it's probably good in some retrospect because I 84 00:04:47,320 --> 00:04:49,560 Speaker 1: wasn't so PC back then and there could be a 85 00:04:49,600 --> 00:04:52,720 Speaker 1: lot of things that could haunt me. Yeah, which is 86 00:04:52,760 --> 00:04:55,440 Speaker 1: a good reminder for those who are writing today. They 87 00:04:55,440 --> 00:05:00,560 Speaker 1: will haunt you yes, as my Zenger site has recently 88 00:05:00,600 --> 00:05:03,839 Speaker 1: done from me. So yeah, but we're not talking about 89 00:05:03,839 --> 00:05:07,800 Speaker 1: our own woes. We will, obviously because it's the thing 90 00:05:07,880 --> 00:05:11,320 Speaker 1: that we did, but we did want to dig into 91 00:05:11,800 --> 00:05:14,600 Speaker 1: some of what is blogging, what happened with blogging, how 92 00:05:14,600 --> 00:05:17,840 Speaker 1: affects women, doesn't affect women? I don't know, So to 93 00:05:17,880 --> 00:05:20,680 Speaker 1: start off, let's get into that history. Yes, so the 94 00:05:20,800 --> 00:05:23,719 Speaker 1: use of the word blog didn't actually get coined until 95 00:05:23,760 --> 00:05:26,800 Speaker 1: the nineties by Peter Merholtz, and the word was coined 96 00:05:27,279 --> 00:05:31,200 Speaker 1: officially in even though the actual practice of blogging may 97 00:05:31,200 --> 00:05:34,479 Speaker 1: have been around for a bit before then. But the 98 00:05:34,640 --> 00:05:37,680 Speaker 1: term that was used was not blogged. It was called 99 00:05:37,720 --> 00:05:41,359 Speaker 1: something else. And if you're curious, which I would be 100 00:05:41,400 --> 00:05:43,159 Speaker 1: really interested for listeners to write in if you have 101 00:05:43,200 --> 00:05:44,760 Speaker 1: no experience with this world and you don't know what 102 00:05:44,839 --> 00:05:48,920 Speaker 1: we're talking about. Okay, so here's our definition a coin 103 00:05:48,960 --> 00:05:51,280 Speaker 1: to word press at w P beginner dot com. A 104 00:05:51,360 --> 00:05:53,920 Speaker 1: blog is quote a type of website where the content 105 00:05:54,040 --> 00:05:57,559 Speaker 1: is presented in reverse chronological order. Newer content appears first. 106 00:05:57,920 --> 00:06:01,279 Speaker 1: Is often referred to as entries or blog post. Is 107 00:06:01,279 --> 00:06:03,440 Speaker 1: typically run by an individual or a small group of 108 00:06:03,440 --> 00:06:07,600 Speaker 1: people to present information in a conversational style and if 109 00:06:07,600 --> 00:06:10,640 Speaker 1: you don't know what wordpresses, it is one of the 110 00:06:10,800 --> 00:06:15,039 Speaker 1: larger platforms for blogs. And according to those who have 111 00:06:15,200 --> 00:06:18,880 Speaker 1: researched this, they state that Justin Hall, a student at 112 00:06:18,880 --> 00:06:21,640 Speaker 1: the time, was the first blogger and created the first 113 00:06:21,640 --> 00:06:25,600 Speaker 1: blog in nineteen four on links dot net. But it 114 00:06:25,680 --> 00:06:29,080 Speaker 1: wasn't necessarily called blog like we said until much later, 115 00:06:29,200 --> 00:06:32,200 Speaker 1: but the time was referenced as online journals, which and 116 00:06:32,360 --> 00:06:34,799 Speaker 1: I believe is what they called zinga for a while, 117 00:06:35,080 --> 00:06:38,159 Speaker 1: an online blog. It had all the little fun little decorations, 118 00:06:38,760 --> 00:06:43,520 Speaker 1: animations and music if you wanted to head floats oh yeah, 119 00:06:43,760 --> 00:06:47,200 Speaker 1: or personal pages again much kind of look about MySpace, 120 00:06:47,920 --> 00:06:50,800 Speaker 1: but not all the friends. Maybe I don't know. So 121 00:06:50,920 --> 00:06:54,520 Speaker 1: in nineteen seven we have what is called the web blog, 122 00:06:55,279 --> 00:06:58,960 Speaker 1: as in web blog, weblog, you get it, which was 123 00:06:59,279 --> 00:07:03,000 Speaker 1: coined by John Barger who created the Robot Wisdom blog. 124 00:07:03,520 --> 00:07:05,919 Speaker 1: And many of the original or first blogs were centered 125 00:07:05,920 --> 00:07:09,200 Speaker 1: around programming and gaming, but that did expand to journalism 126 00:07:09,279 --> 00:07:12,520 Speaker 1: or news and even to music, where people like Rose Marshak, 127 00:07:12,640 --> 00:07:15,840 Speaker 1: musician with Poster Child, was credited about having a blog 128 00:07:15,880 --> 00:07:18,240 Speaker 1: for keeping an online tourd journal in the mid nineties 129 00:07:18,520 --> 00:07:21,240 Speaker 1: or Jonathan Dube, who reported on Hurricane Bonnie for the 130 00:07:21,360 --> 00:07:25,680 Speaker 1: Charlotte Observer in And it was in that we saw 131 00:07:25,760 --> 00:07:28,480 Speaker 1: the beginning of a whole new platform on the interwews, 132 00:07:28,520 --> 00:07:32,440 Speaker 1: the blogging platform, beginning with open Diary, which allowed for 133 00:07:32,480 --> 00:07:34,960 Speaker 1: other people in the platform community to comment on other 134 00:07:35,080 --> 00:07:39,080 Speaker 1: people's writings. But yes, it burned so many others, and 135 00:07:39,200 --> 00:07:42,040 Speaker 1: soon there were three more that would follow, including my 136 00:07:42,200 --> 00:07:45,280 Speaker 1: beloved defunct Zenka. That is that's really trying to make 137 00:07:45,280 --> 00:07:49,280 Speaker 1: a comeback, y'all. They want, they need funding. Apparently it 138 00:07:49,400 --> 00:07:52,760 Speaker 1: was more social media friendly and more geared to being interactive. 139 00:07:52,800 --> 00:07:55,440 Speaker 1: For me, I only used a user name and didn't 140 00:07:55,440 --> 00:07:58,000 Speaker 1: attached my actual name and told the selective group of 141 00:07:58,040 --> 00:08:01,000 Speaker 1: friends to be a part of my community. So very selective. 142 00:08:01,760 --> 00:08:04,920 Speaker 1: But it wasn't just Zanga, but more size like live 143 00:08:05,000 --> 00:08:08,120 Speaker 1: journal and Blogger. And live Journal existed until the mid 144 00:08:08,160 --> 00:08:10,920 Speaker 1: two thousand's and apparently ended up being one of Russia's 145 00:08:10,960 --> 00:08:15,960 Speaker 1: primary social media platforms according to one site huh interesting. 146 00:08:16,960 --> 00:08:20,440 Speaker 1: As for Blogger, the site being a more commercial blogging service, 147 00:08:20,520 --> 00:08:24,520 Speaker 1: it was eventually purchased by a Google and like everything popular, 148 00:08:24,960 --> 00:08:27,880 Speaker 1: this began to be an avenue for some capital and 149 00:08:27,920 --> 00:08:30,320 Speaker 1: it became monetized with things like blog ads, which was 150 00:08:30,360 --> 00:08:33,480 Speaker 1: a cursor to Google ad Sense, and with people seeking 151 00:08:33,520 --> 00:08:36,280 Speaker 1: to become searchable and marketable by appearing on list and 152 00:08:36,320 --> 00:08:41,959 Speaker 1: available through search engines like the first blog search engine, Technoaty, 153 00:08:42,000 --> 00:08:45,439 Speaker 1: which was created in two thousand two, and I believe 154 00:08:45,480 --> 00:08:47,720 Speaker 1: still exists because I just found a list on their site. 155 00:08:47,760 --> 00:08:52,200 Speaker 1: So there you go. And of course many platforms still exists, 156 00:08:52,240 --> 00:08:55,800 Speaker 1: including WordPress, which is set up as a fully customized 157 00:08:55,800 --> 00:08:57,960 Speaker 1: size and easy to use for all. And I also 158 00:08:57,960 --> 00:09:01,120 Speaker 1: have one of those that I did for project with 159 00:09:01,600 --> 00:09:05,280 Speaker 1: domestic violence survivors, and it's really easy to use. Again, 160 00:09:05,320 --> 00:09:08,640 Speaker 1: they also have a beginner's guide if you need some assistance. 161 00:09:08,920 --> 00:09:11,720 Speaker 1: Also not a sponsor currently, but I think they have 162 00:09:11,800 --> 00:09:15,240 Speaker 1: sponsored other podcasts in our network in the past. But yes, 163 00:09:15,320 --> 00:09:22,040 Speaker 1: no sponsors currently. We're not special enough apparently. And many 164 00:09:22,080 --> 00:09:25,439 Speaker 1: of the professional levels of mediums have been born through blogging, 165 00:09:25,559 --> 00:09:29,000 Speaker 1: so much so that in two thousand five, blogger Garrett 166 00:09:29,040 --> 00:09:31,640 Speaker 1: Graff was invited to the White House and was the 167 00:09:31,679 --> 00:09:34,719 Speaker 1: first blogger to be invited. So there you go. And 168 00:09:34,920 --> 00:09:38,480 Speaker 1: sites like Huffington Posts and Medium are still in production 169 00:09:38,600 --> 00:09:41,840 Speaker 1: as sources and journalist Medium so we use them a 170 00:09:41,960 --> 00:09:46,600 Speaker 1: lot in referencing what's going on today. Right. But okay, 171 00:09:46,800 --> 00:09:50,040 Speaker 1: this leads to the question of who writes these blogs 172 00:09:50,080 --> 00:09:53,160 Speaker 1: and who reads these blogs now? And these numbers have 173 00:09:53,240 --> 00:09:55,920 Speaker 1: changed over time. At the beginning of blogging, it seemed 174 00:09:56,000 --> 00:09:58,840 Speaker 1: like men took the helm of most things related to 175 00:09:58,880 --> 00:10:02,280 Speaker 1: the Internet, and of course, um that has also fluctuated 176 00:10:02,320 --> 00:10:05,200 Speaker 1: over time. According to an article published by the Atlantic 177 00:10:05,200 --> 00:10:08,280 Speaker 1: in twent twelve, most social media related sites were more 178 00:10:08,280 --> 00:10:11,640 Speaker 1: likely to be used by women for things like blogging, 179 00:10:11,679 --> 00:10:14,440 Speaker 1: though overall women were more likely spend time on social 180 00:10:14,440 --> 00:10:17,080 Speaker 1: media than men. Women were online twenty four point eight 181 00:10:17,160 --> 00:10:19,840 Speaker 1: hours a month and men were on twenty two point 182 00:10:19,920 --> 00:10:22,600 Speaker 1: nine hours a month. But even in these reports there 183 00:10:22,600 --> 00:10:26,040 Speaker 1: were conflicts, As many said, um, though women may be 184 00:10:26,120 --> 00:10:28,440 Speaker 1: more likely to be on social media, men were also 185 00:10:28,559 --> 00:10:32,280 Speaker 1: just as likely, and some found even more so on 186 00:10:32,400 --> 00:10:35,480 Speaker 1: blogs or at least writing these blogs. Right. So, in 187 00:10:35,520 --> 00:10:39,280 Speaker 1: a article, fifty one percent of men reported reading blogs 188 00:10:39,360 --> 00:10:41,760 Speaker 1: more than once a day and forty three pc of 189 00:10:41,760 --> 00:10:44,360 Speaker 1: women would do the same, so more likely men would 190 00:10:44,400 --> 00:10:47,080 Speaker 1: get on once or twice three times. However, women were 191 00:10:47,080 --> 00:10:50,600 Speaker 1: more likely to subscribe to the blogs, so therefore would 192 00:10:50,640 --> 00:10:52,680 Speaker 1: be a little more committed and get them email to 193 00:10:52,720 --> 00:10:56,600 Speaker 1: them again. These numbers are constantly fluctuating, and some of 194 00:10:56,640 --> 00:10:59,800 Speaker 1: that maybe on how researchers are looking at the information. Uh. 195 00:11:00,080 --> 00:11:01,839 Speaker 1: Many of these may include the fact that there are 196 00:11:01,920 --> 00:11:04,720 Speaker 1: some added bloggers or video bloggers, which we need to 197 00:11:04,720 --> 00:11:08,560 Speaker 1: dig into later on. And some may exclude professional levels 198 00:11:08,559 --> 00:11:11,480 Speaker 1: of media like Huffington Posts and buzz Feed, which are 199 00:11:11,559 --> 00:11:15,600 Speaker 1: actual blogs, but they're kind of more seen as again professionals, 200 00:11:15,760 --> 00:11:19,559 Speaker 1: therefore not in the same context. But most of the 201 00:11:19,640 --> 00:11:22,200 Speaker 1: numbers show pretty similar results. When it comes to gender, 202 00:11:22,360 --> 00:11:24,920 Speaker 1: it's neutral. It's pretty much neutral. Uh. There is a 203 00:11:25,000 --> 00:11:27,920 Speaker 1: one point eight percent difference in who was blogging. Men 204 00:11:28,000 --> 00:11:30,240 Speaker 1: were at fifty point nine percent while women were at 205 00:11:30,280 --> 00:11:34,840 Speaker 1: forty nine point one percent as of going to one article, 206 00:11:50,160 --> 00:11:52,200 Speaker 1: and there are some other statistics around all of this. 207 00:11:52,240 --> 00:11:55,760 Speaker 1: As about seven point five million blog posts created daily. 208 00:11:55,920 --> 00:11:59,480 Speaker 1: At least fifty bloggers are between the ages of thirty five, 209 00:11:59,640 --> 00:12:02,800 Speaker 1: twenty percent of them are twenty or younger, nine are 210 00:12:02,880 --> 00:12:06,160 Speaker 1: between thirty six and fifty, and seven are fifty one 211 00:12:06,200 --> 00:12:11,520 Speaker 1: and older. People on the Internet actually read these millions 212 00:12:11,520 --> 00:12:15,160 Speaker 1: of blogs. Um. There are over six hundred million blogs 213 00:12:15,160 --> 00:12:17,800 Speaker 1: on the Internet. Today with Tumbler having the largest number 214 00:12:18,080 --> 00:12:20,480 Speaker 1: of users, which is four and eight eight point one 215 00:12:21,080 --> 00:12:24,960 Speaker 1: million blogs. And by the way, there were twenty three 216 00:12:24,960 --> 00:12:29,800 Speaker 1: blogs on the internet, so massive growth. Yes, yes, And 217 00:12:30,440 --> 00:12:34,000 Speaker 1: of course we have to talk about who's making this money, 218 00:12:34,360 --> 00:12:37,800 Speaker 1: who's making money, because again I see constant and I 219 00:12:37,960 --> 00:12:40,240 Speaker 1: have a feeling my ads are gonna be a lot 220 00:12:40,320 --> 00:12:43,439 Speaker 1: about how to monetize a blog or how to start 221 00:12:43,440 --> 00:12:47,760 Speaker 1: a blog because of this research that we've been doing. Womp. 222 00:12:48,320 --> 00:12:52,800 Speaker 1: Not surprisingly, blogging professional media's like the Huffington's Post make 223 00:12:52,840 --> 00:12:56,000 Speaker 1: a lot of the top dollars. The Huffington Post makes 224 00:12:56,040 --> 00:13:00,320 Speaker 1: an annual income of five hundred million dollars. As in fact, 225 00:13:00,360 --> 00:13:03,040 Speaker 1: what article said that they were worth a billion dollars? 226 00:13:03,280 --> 00:13:07,440 Speaker 1: So yeah, making that chatter cheese, I'm old, okay, But 227 00:13:07,559 --> 00:13:12,400 Speaker 1: in general, the regular schmos like myself typically don't make much, 228 00:13:12,679 --> 00:13:15,600 Speaker 1: if at all, as in fact, according to one study, 229 00:13:15,840 --> 00:13:22,560 Speaker 1: more than eight percent never make even one hundred dollars ever, ever, ever, ever, ever, 230 00:13:23,080 --> 00:13:25,160 Speaker 1: and only eight percent make enough money for this to 231 00:13:25,200 --> 00:13:27,840 Speaker 1: be their full time jobs. And to say I'm a 232 00:13:27,880 --> 00:13:30,200 Speaker 1: professional blogger, I guess it's the same way as as 233 00:13:30,240 --> 00:13:35,079 Speaker 1: saying I'm a professional podcaster really will um to me. 234 00:13:36,080 --> 00:13:39,160 Speaker 1: And to make it an even more sad reality, seventy 235 00:13:39,600 --> 00:13:42,400 Speaker 1: of the people in another survey stated they never make 236 00:13:42,520 --> 00:13:45,880 Speaker 1: any money at all, but there are a few that 237 00:13:45,920 --> 00:13:48,800 Speaker 1: are able to make it into this fierce competitive world 238 00:13:48,800 --> 00:13:53,400 Speaker 1: of blocking. With a recent blog listing one of the bloggers. 239 00:13:53,440 --> 00:13:57,080 Speaker 1: So within this blog listing other bloggers who earns a 240 00:13:57,200 --> 00:14:02,640 Speaker 1: million dollars per months through their blog post wow right, 241 00:14:03,200 --> 00:14:07,400 Speaker 1: and that same list showing the top twenty one bloggers 242 00:14:07,440 --> 00:14:09,920 Speaker 1: who are making top dollars, and several of these are 243 00:14:10,000 --> 00:14:13,560 Speaker 1: couples and or partners business partners, so you know, they 244 00:14:13,640 --> 00:14:15,400 Speaker 1: kind of make up the list that was twelve in 245 00:14:15,480 --> 00:14:17,959 Speaker 1: total I think, And then twenty one people in that list, 246 00:14:18,360 --> 00:14:21,360 Speaker 1: if that makes sense. And that same list that we 247 00:14:21,520 --> 00:14:23,520 Speaker 1: talked about with that guy, and it is a guy 248 00:14:23,560 --> 00:14:26,240 Speaker 1: who makes a million per month, they have the top 249 00:14:26,280 --> 00:14:30,040 Speaker 1: twenty one earners, and uh, there's in total about twenty 250 00:14:30,040 --> 00:14:32,400 Speaker 1: seven people in that list, and some of them are 251 00:14:32,440 --> 00:14:35,960 Speaker 1: partners sharing the same sites or sharing I guess, the 252 00:14:36,000 --> 00:14:40,600 Speaker 1: same revenue. Thirteen of those people were women, so seven 253 00:14:40,640 --> 00:14:44,080 Speaker 1: were women um and their blogs were mainly about finance, 254 00:14:44,560 --> 00:14:48,800 Speaker 1: fashion and style, several recipe and food and several mommy 255 00:14:48,800 --> 00:14:52,840 Speaker 1: blogs are mom blogs which still exists and are making 256 00:14:52,880 --> 00:14:56,160 Speaker 1: some money. And again, many of these bloggers, though considered 257 00:14:56,160 --> 00:14:59,880 Speaker 1: professional bloggers, are boosted by other forms of media, in 258 00:15:00,000 --> 00:15:03,960 Speaker 1: fluting things like social media such as Instagram or video 259 00:15:03,960 --> 00:15:06,880 Speaker 1: blogs better known as again vlogs, which is I still 260 00:15:06,880 --> 00:15:11,200 Speaker 1: have a hard time with that word, and yes again podcasting, yes, 261 00:15:11,400 --> 00:15:14,360 Speaker 1: and whenever we return for vlogs, yeah, I'll have a 262 00:15:14,400 --> 00:15:16,680 Speaker 1: lot to say about about that. But there are there 263 00:15:16,720 --> 00:15:19,120 Speaker 1: are similar numbers when it comes to money for vlogs. 264 00:15:19,160 --> 00:15:22,120 Speaker 1: Because I think stuff mom never told you YouTube channel 265 00:15:22,480 --> 00:15:24,600 Speaker 1: which had a lot of subscribers and you we generally 266 00:15:24,600 --> 00:15:27,920 Speaker 1: got like ten thousand plus views for video we made 267 00:15:27,960 --> 00:15:32,880 Speaker 1: like twenty bucks a year. Maybe maybe it's kind of insulting. 268 00:15:32,920 --> 00:15:35,360 Speaker 1: You get your like spreadsheet, it's it shows how many 269 00:15:35,400 --> 00:15:40,920 Speaker 1: downloads you have and it's like here's your Okay, thank you, 270 00:15:41,360 --> 00:15:44,960 Speaker 1: thanks so much. Yes, but okay, if we break down 271 00:15:45,120 --> 00:15:48,000 Speaker 1: women in the blogging world, yeah, we wanted to focus 272 00:15:48,040 --> 00:15:50,880 Speaker 1: on a few specific blogs that we typically see more 273 00:15:50,880 --> 00:15:54,120 Speaker 1: women being a part of, starting with the Mommy Blog. 274 00:15:54,320 --> 00:15:55,760 Speaker 1: And we're not going to go in depth on that 275 00:15:55,840 --> 00:15:59,400 Speaker 1: because past hosts already did an episode on it, but 276 00:15:59,480 --> 00:16:03,680 Speaker 1: we did to add some updated information to this conversation because, 277 00:16:03,680 --> 00:16:07,400 Speaker 1: not too surprisingly, after the surge of mom blogs, many 278 00:16:07,440 --> 00:16:09,760 Speaker 1: have tried to copy the likes of the larger blogs 279 00:16:09,760 --> 00:16:13,720 Speaker 1: that still exist today, but have been unsuccessful in monetizing, 280 00:16:13,760 --> 00:16:16,080 Speaker 1: which has led to another method of finding success, which 281 00:16:16,120 --> 00:16:18,520 Speaker 1: is to pay money for actual blogging courses and even 282 00:16:18,520 --> 00:16:21,240 Speaker 1: tools to try to make some money and to become 283 00:16:21,280 --> 00:16:26,320 Speaker 1: bigger than just bloggers but influencers. Right, and according to 284 00:16:26,360 --> 00:16:28,920 Speaker 1: the statistics that we talked about earlier, I think I 285 00:16:28,960 --> 00:16:31,400 Speaker 1: want to say at least six of people who were 286 00:16:31,400 --> 00:16:35,320 Speaker 1: blogging spend at least a hundred dollars in trying to 287 00:16:35,400 --> 00:16:39,440 Speaker 1: monetize themselves or to get themselves into that same playing field, 288 00:16:39,600 --> 00:16:42,560 Speaker 1: and for some it has worked. In a busfeed article 289 00:16:42,560 --> 00:16:45,600 Speaker 1: published in twenty nineteen, a blogger based out of Pakistan 290 00:16:45,680 --> 00:16:49,560 Speaker 1: invested twenty dollars to start her blogging career and has 291 00:16:49,560 --> 00:16:51,600 Speaker 1: been able to make enough money to stay at home 292 00:16:51,880 --> 00:16:55,320 Speaker 1: while her husband works. And though she is based in 293 00:16:55,320 --> 00:16:58,680 Speaker 1: in from Pakistan, the majority of her audience is from 294 00:16:58,720 --> 00:17:01,560 Speaker 1: the US, so she at the time, and like many 295 00:17:01,600 --> 00:17:04,200 Speaker 1: of the blogs is that exist. Money isn't made by 296 00:17:04,240 --> 00:17:06,880 Speaker 1: just the information that people are writing about, but a 297 00:17:06,880 --> 00:17:10,040 Speaker 1: brand they have created through these blogs. Just like it 298 00:17:10,080 --> 00:17:12,600 Speaker 1: was at the beginning, it still allows for a community 299 00:17:12,680 --> 00:17:16,520 Speaker 1: for light minded individuals who are living similar lifestyles. And 300 00:17:16,560 --> 00:17:18,560 Speaker 1: I think, as it's been said before, many of the 301 00:17:18,600 --> 00:17:22,119 Speaker 1: originators of mommy blogging, it was a community to be 302 00:17:22,240 --> 00:17:24,960 Speaker 1: open and honest in their struggles as well as their 303 00:17:24,960 --> 00:17:28,600 Speaker 1: success um. And you had a variety, uh, the upfront 304 00:17:28,680 --> 00:17:32,119 Speaker 1: honest tired moms, the Christian d I y moms, and 305 00:17:32,160 --> 00:17:36,280 Speaker 1: the moms who made it look really easy. Yeah it wasn't. 306 00:17:36,640 --> 00:17:40,800 Speaker 1: Glennon Doyle of Tamed. She had a presence like a 307 00:17:41,080 --> 00:17:45,159 Speaker 1: Christian mother block, I believe, and she was successful. She 308 00:17:45,200 --> 00:17:49,440 Speaker 1: was a writer. Yeah, you're right exactly. But all of 309 00:17:49,480 --> 00:17:51,480 Speaker 1: this soon came with the added bonus that the bloggers 310 00:17:51,520 --> 00:17:53,840 Speaker 1: may be offering something more to help all those out 311 00:17:53,840 --> 00:17:57,080 Speaker 1: in the world with products that can make life just 312 00:17:57,080 --> 00:17:58,359 Speaker 1: a little bit easier. And I've bet a lot of 313 00:17:58,400 --> 00:18:01,040 Speaker 1: us are familiar with this. For you're reading a tree um. 314 00:18:01,040 --> 00:18:02,560 Speaker 1: For me, it's a lot of time resciupe blocks, which 315 00:18:02,560 --> 00:18:04,520 Speaker 1: I know we're gonna talk about a minute, but and 316 00:18:04,560 --> 00:18:06,440 Speaker 1: you're like halfway through and then it's like and that's 317 00:18:06,440 --> 00:18:11,320 Speaker 1: why I like this product. Fairness. Yes, some of the 318 00:18:11,320 --> 00:18:14,080 Speaker 1: bigger bloggers and influencers have created their own products are 319 00:18:14,119 --> 00:18:17,760 Speaker 1: brands that are offered exclusively, such as binders, organizers, planners, 320 00:18:17,800 --> 00:18:21,040 Speaker 1: et cetera, which can lead to profits. Right, But with 321 00:18:21,119 --> 00:18:24,640 Speaker 1: the blogs changing over to being influencers, it does look 322 00:18:24,680 --> 00:18:27,159 Speaker 1: a bit differently today, as it stays in one New 323 00:18:27,200 --> 00:18:31,680 Speaker 1: York Times article quote, today's most popular representations of motherhood 324 00:18:31,840 --> 00:18:36,560 Speaker 1: aren't necessarily occurring on websites anymore, but rather through multi 325 00:18:36,600 --> 00:18:41,080 Speaker 1: platform personal brands, exemplified in the Los Angeles Coats Slacker 326 00:18:41,160 --> 00:18:45,400 Speaker 1: cohort of Busy Phillips, Kelly Oxford and Liz Carey. As 327 00:18:45,440 --> 00:18:48,439 Speaker 1: media producers, they work directly with brands in ways that 328 00:18:48,480 --> 00:18:53,760 Speaker 1: most consumers wouldn't even understand, going beyond sponsored content. They write, 329 00:18:53,760 --> 00:18:58,200 Speaker 1: they performed, they consult their ambassadors. There profane and genuinely 330 00:18:58,240 --> 00:19:01,840 Speaker 1: self deprecating, but glossy, are and more aspirational than mothers 331 00:19:01,840 --> 00:19:05,719 Speaker 1: have ever been. They look though the instudent, filtered anyway, 332 00:19:05,760 --> 00:19:11,880 Speaker 1: like beautiful linquid teenagers that are representations of motherhood are unsettling, hilarious, 333 00:19:12,000 --> 00:19:15,480 Speaker 1: and subversive in a way that is diametrically opposed to 334 00:19:15,480 --> 00:19:20,280 Speaker 1: the kind of subversion held that defined early mommy blogs. 335 00:19:21,000 --> 00:19:23,040 Speaker 1: And I think we can say that we've seen that 336 00:19:23,119 --> 00:19:28,000 Speaker 1: influence in everything we've We've changed from just being bloggers 337 00:19:28,160 --> 00:19:33,439 Speaker 1: or writers or bloggers to being ambassadors and influencers, as 338 00:19:33,440 --> 00:19:37,120 Speaker 1: we've talked about before. But I don't think that blogging 339 00:19:37,119 --> 00:19:39,439 Speaker 1: has gone anywhere. As we saw on the numbers, there 340 00:19:39,440 --> 00:19:44,879 Speaker 1: are millions of blog posts being released daily, yes and yeah, 341 00:19:45,000 --> 00:19:47,320 Speaker 1: we of course I couldn't talk about the world of 342 00:19:47,320 --> 00:19:52,840 Speaker 1: blogging without the ever controversial recipe blogs. And if you're 343 00:19:52,840 --> 00:19:56,439 Speaker 1: wondering why is this controversial? Between all the conversations of 344 00:19:56,440 --> 00:20:00,199 Speaker 1: cultural appropriation within the community, to accusations of stealing to 345 00:20:00,280 --> 00:20:03,280 Speaker 1: just outright people complaining, there has been a bit of 346 00:20:03,320 --> 00:20:05,320 Speaker 1: a stir in the food and culinary world when it 347 00:20:05,320 --> 00:20:08,359 Speaker 1: comes to this, and the blog world continues to be 348 00:20:08,440 --> 00:20:11,440 Speaker 1: impacted by that. So one of the biggest controversies is 349 00:20:11,520 --> 00:20:14,800 Speaker 1: complaints from many including celebrities who make their money by 350 00:20:15,040 --> 00:20:18,719 Speaker 1: spewing and sometimes nonsense monologues which often turned into books. 351 00:20:18,840 --> 00:20:20,200 Speaker 1: And yeah, which is kind of what I was talking 352 00:20:20,200 --> 00:20:23,840 Speaker 1: about earlier, is like a lot of times you just 353 00:20:23,920 --> 00:20:27,040 Speaker 1: are scrolling through this whole thing because you just want 354 00:20:27,080 --> 00:20:30,639 Speaker 1: to get the recipe at the bottom, right, right, another 355 00:20:30,640 --> 00:20:32,600 Speaker 1: way wrong? Yeah, I'm the same way, And I've been 356 00:20:32,640 --> 00:20:37,119 Speaker 1: one of those complaining trying to repeatedly scroll down because 357 00:20:37,200 --> 00:20:39,399 Speaker 1: I have to reread and reread and reread. You just 358 00:20:39,440 --> 00:20:42,120 Speaker 1: have to keep scrolling, keep scrolling to get to that recipe. 359 00:20:42,119 --> 00:20:44,399 Speaker 1: Bit to try out a new delicious dish. Yeah, I 360 00:20:44,440 --> 00:20:46,840 Speaker 1: made a delicious potato soup from one of these blogs. 361 00:20:46,880 --> 00:20:50,160 Speaker 1: It was delicious. But what we're actually doing is kind 362 00:20:50,160 --> 00:20:53,960 Speaker 1: of callously dismissing a person's work and sometimes the livelihood, 363 00:20:54,560 --> 00:21:00,080 Speaker 1: to the point that a mail driven company was I 364 00:21:00,240 --> 00:21:04,040 Speaker 1: to make money by taking recipes out of people's blogs, 365 00:21:04,280 --> 00:21:07,800 Speaker 1: creating their own site and claiming it even though it 366 00:21:07,920 --> 00:21:10,000 Speaker 1: shows where it comes from. So it's a whole day 367 00:21:10,000 --> 00:21:13,640 Speaker 1: I'm making money off of it, and everybody was pissed. 368 00:21:15,119 --> 00:21:17,560 Speaker 1: I think I've seen that too, where you're like, here's 369 00:21:17,560 --> 00:21:19,159 Speaker 1: the recipe for this, and you click on it and 370 00:21:19,200 --> 00:21:22,959 Speaker 1: it's just a link to something else. Yeah, and I'm like, okay, well, 371 00:21:22,960 --> 00:21:25,080 Speaker 1: I'm all about crediting people's work, but I'm not sure 372 00:21:25,080 --> 00:21:28,120 Speaker 1: how I ended up here first. Right. There are so 373 00:21:28,160 --> 00:21:32,280 Speaker 1: many things where they're like, hey, hey, uh, you're not Yeah, 374 00:21:32,400 --> 00:21:34,600 Speaker 1: you're making this more difficult and they're not getting the 375 00:21:34,680 --> 00:21:39,080 Speaker 1: views that they need to up their count. What are 376 00:21:39,080 --> 00:21:42,720 Speaker 1: you doing so yeah and uh. Some even talk about 377 00:21:42,720 --> 00:21:46,800 Speaker 1: how this could be a result of underlying sexism that 378 00:21:46,960 --> 00:21:50,800 Speaker 1: is often prevalent in home cooking. Writer Chloe Bryant wrote 379 00:21:50,840 --> 00:21:54,160 Speaker 1: immashable quote home cooking is still a deeply gendered pursuit 380 00:21:54,320 --> 00:21:57,720 Speaker 1: and writers whose work centers on home cooking are still 381 00:21:57,760 --> 00:22:02,440 Speaker 1: perceived as less professional, us valuable, and less worthy voices. 382 00:22:02,560 --> 00:22:04,960 Speaker 1: And according to a blogger from the same article, they said, 383 00:22:05,440 --> 00:22:07,520 Speaker 1: the feeling seems to be that they don't think these 384 00:22:07,520 --> 00:22:10,520 Speaker 1: writers have something of value to offer, and they aren't 385 00:22:10,560 --> 00:22:13,480 Speaker 1: the only ones. Many feel this conversation has a lot 386 00:22:13,520 --> 00:22:15,320 Speaker 1: to do with the same narrative we talked about in 387 00:22:15,440 --> 00:22:18,680 Speaker 1: our romance fiction episode, which is that when it comes 388 00:22:18,720 --> 00:22:22,160 Speaker 1: to women authors and writers, they are often dismissed and 389 00:22:22,200 --> 00:22:26,160 Speaker 1: not taken seriously. Yeah, and it goes into the same 390 00:22:26,160 --> 00:22:29,000 Speaker 1: sexist narrative of the whole shut up and cook thing, 391 00:22:29,760 --> 00:22:33,040 Speaker 1: which of course continues to push a misogynistic agenda. And 392 00:22:33,040 --> 00:22:34,920 Speaker 1: it doesn't consider the fact that many of those who 393 00:22:34,920 --> 00:22:37,919 Speaker 1: are posting these delicious free recipes are also trying to 394 00:22:37,960 --> 00:22:40,639 Speaker 1: make it in the world of monetized blogging something they 395 00:22:40,640 --> 00:22:44,119 Speaker 1: are actually putting work into. And again, this type of 396 00:22:44,119 --> 00:22:49,040 Speaker 1: blogging is typically dominated by women. There's also the argument 397 00:22:49,080 --> 00:22:51,320 Speaker 1: overall that when women right, is full of emotion and 398 00:22:51,359 --> 00:22:54,280 Speaker 1: even mysticism, while men are direct to the point, um, 399 00:22:54,560 --> 00:22:57,199 Speaker 1: just no frills about it. So rather than just skipping 400 00:22:57,240 --> 00:22:59,920 Speaker 1: or enjoying someone's tripped down memory lane, we can plain 401 00:23:00,040 --> 00:23:03,280 Speaker 1: and criticize the author for their free content, which they 402 00:23:03,280 --> 00:23:05,520 Speaker 1: are trying to up their chances of being seen by 403 00:23:05,520 --> 00:23:08,280 Speaker 1: putting in correct terms and words that can be found 404 00:23:08,800 --> 00:23:12,080 Speaker 1: by the all knowing, all powerful algorithm of Google and 405 00:23:12,160 --> 00:23:15,639 Speaker 1: other search engines. Right, And I think that's a whole 406 00:23:15,640 --> 00:23:18,879 Speaker 1: other conversation we need to have about how is the 407 00:23:18,920 --> 00:23:23,200 Speaker 1: algorithm working for against women in general when we see 408 00:23:23,280 --> 00:23:25,440 Speaker 1: things like this, as well as the fact that, yeah, 409 00:23:25,560 --> 00:23:29,919 Speaker 1: the constant complain about the recipes about free content, I 410 00:23:30,000 --> 00:23:33,480 Speaker 1: get it. Things are annoying, ads are annoying, conversations can 411 00:23:33,520 --> 00:23:39,240 Speaker 1: be a little like long winded and annoying. But it's free, yeah, 412 00:23:39,480 --> 00:23:45,400 Speaker 1: and you don't have to use that, so sorry, it's 413 00:23:45,400 --> 00:23:50,240 Speaker 1: not so easy enough to just if you need to 414 00:23:50,400 --> 00:23:53,439 Speaker 1: keep it in the screenshot. That's not everything to do 415 00:23:53,880 --> 00:23:57,639 Speaker 1: screenshot everything. It's a delightful thing. Um. But we didn't 416 00:23:57,680 --> 00:24:01,280 Speaker 1: get into the narrative about the stealing of recipes, which 417 00:24:01,320 --> 00:24:04,040 Speaker 1: has been a back and forth between a lot of 418 00:24:04,160 --> 00:24:07,480 Speaker 1: authors and a lot of bloggers, because that happens a 419 00:24:07,480 --> 00:24:10,280 Speaker 1: lot in this industry, especially if they're lesser known to 420 00:24:10,400 --> 00:24:13,639 Speaker 1: the bigger influencers who should be called out. And so 421 00:24:13,920 --> 00:24:16,800 Speaker 1: that's a whole other conversation we didn't get into. I'm 422 00:24:16,800 --> 00:24:19,400 Speaker 1: sure we'll get into when we talk about video content 423 00:24:19,480 --> 00:24:22,359 Speaker 1: and blog our ships and such, because we know what 424 00:24:22,359 --> 00:24:40,320 Speaker 1: it happens a lot. Okay, we're going down another world 425 00:24:40,520 --> 00:24:45,080 Speaker 1: in blogs. And I think any was so excited. Yes, yes, yes, 426 00:24:45,400 --> 00:24:48,280 Speaker 1: which is fansic blogs. I feel like it's kind of meta. 427 00:24:48,480 --> 00:24:50,320 Speaker 1: Is that not kind of meta? Is that kind of meta? 428 00:24:50,640 --> 00:24:52,800 Speaker 1: And that you're talking about something that's talking about something? 429 00:24:53,359 --> 00:24:57,359 Speaker 1: Oh yeah, and I have uh thought thoughts about that. 430 00:24:57,359 --> 00:25:02,600 Speaker 1: Which and by the way, as we were researching trying 431 00:25:02,600 --> 00:25:05,520 Speaker 1: to find different blogs as well as you know, which 432 00:25:05,960 --> 00:25:08,680 Speaker 1: is dominated more about women, which isn't, and fan fic 433 00:25:08,800 --> 00:25:12,040 Speaker 1: did come up quite often and there are many of 434 00:25:12,119 --> 00:25:15,560 Speaker 1: fan fic blogs. They didn't tell me why it just 435 00:25:15,640 --> 00:25:18,240 Speaker 1: more have told us who was out there where you 436 00:25:18,240 --> 00:25:20,879 Speaker 1: should go to find those blogs, So just that you know, 437 00:25:21,480 --> 00:25:25,520 Speaker 1: and yeah again there are plenty of blogs concerning your 438 00:25:25,560 --> 00:25:28,440 Speaker 1: favorite fan fix and blogs to give you new fan 439 00:25:28,560 --> 00:25:31,359 Speaker 1: fix you may have never heard about. We're not even 440 00:25:31,520 --> 00:25:35,800 Speaker 1: seen yet. And I saw plenty on archive of our own, 441 00:25:35,840 --> 00:25:38,840 Speaker 1: which is a oh three and he just had to 442 00:25:38,880 --> 00:25:41,440 Speaker 1: tell me what that stood for. Um and there's a 443 00:25:41,520 --> 00:25:43,720 Speaker 1: tons and apparently a lot of those have the slash 444 00:25:44,720 --> 00:25:48,520 Speaker 1: yeah okay, which for those who don't know, if you 445 00:25:48,600 --> 00:25:50,879 Speaker 1: somehow missed all the fan fiction talk I've done is 446 00:25:50,960 --> 00:25:55,680 Speaker 1: usually a two male characters romantically involved. However, I will 447 00:25:55,760 --> 00:25:58,760 Speaker 1: say while the ones you hear about are usually they're 448 00:25:58,840 --> 00:26:02,800 Speaker 1: highly sexual, ones, often they're not sexual. Usually there what's 449 00:26:02,800 --> 00:26:05,359 Speaker 1: called curtain fick, which is just like domestic life, a 450 00:26:05,400 --> 00:26:11,960 Speaker 1: slice of life. And yeah, many many of these blogs 451 00:26:12,000 --> 00:26:14,400 Speaker 1: do you offer, like yeah, all of your favorites under 452 00:26:14,400 --> 00:26:16,800 Speaker 1: one site. And we were looking at some of the 453 00:26:16,840 --> 00:26:19,439 Speaker 1: favorites which I have heard of these um here at 454 00:26:19,440 --> 00:26:22,320 Speaker 1: the top three, there's Twisting the hell Mouth, which is 455 00:26:22,359 --> 00:26:26,320 Speaker 1: a Buffy related fan fixed site. There's um fan fixed nets, 456 00:26:26,520 --> 00:26:29,120 Speaker 1: which is uh, they have potions that stitches a Harry 457 00:26:29,119 --> 00:26:31,480 Speaker 1: Potter one. I am very familiar with that one. And 458 00:26:31,480 --> 00:26:34,760 Speaker 1: then yes, AO three works tag Steve Rogers and Tony Stark. 459 00:26:35,160 --> 00:26:41,679 Speaker 1: That's pretty obvious. So yeah, it's interesting because, as I 460 00:26:41,680 --> 00:26:43,960 Speaker 1: talked about in the fan fiction episode, fan fiction is 461 00:26:44,000 --> 00:26:48,240 Speaker 1: a very community driven space, and it's like it's kind 462 00:26:48,280 --> 00:26:50,480 Speaker 1: of like blocking, like you write this thing, you write 463 00:26:50,480 --> 00:26:53,240 Speaker 1: a chapter, and then people can comment on it, or 464 00:26:53,240 --> 00:26:56,640 Speaker 1: in the case of AO three, they can leave kudos, 465 00:26:56,640 --> 00:26:58,520 Speaker 1: which is just like hey, thumbs up, I liked that, 466 00:26:59,000 --> 00:27:02,240 Speaker 1: and then from the people become they want to be 467 00:27:02,280 --> 00:27:05,440 Speaker 1: even more fanish about their favorite fan fictions. So there 468 00:27:05,440 --> 00:27:09,760 Speaker 1: are blogs that are spaces where the creators of the 469 00:27:09,840 --> 00:27:14,800 Speaker 1: stories can design um artwork or chapter artwork, and they 470 00:27:14,800 --> 00:27:18,240 Speaker 1: can like give teasers about like what's coming up in 471 00:27:18,280 --> 00:27:20,440 Speaker 1: the next chapter, or use it as kind of like hey, 472 00:27:20,440 --> 00:27:22,560 Speaker 1: the new chapters up. Here's the snippet, here's a piece 473 00:27:22,600 --> 00:27:25,960 Speaker 1: of art. And at the same time, fans who read 474 00:27:26,000 --> 00:27:27,960 Speaker 1: this fan fiction and really love it, they might go 475 00:27:28,040 --> 00:27:31,600 Speaker 1: to their blog and design like a piece of art 476 00:27:31,960 --> 00:27:34,320 Speaker 1: or something for it, and then that gets shown in 477 00:27:34,359 --> 00:27:37,040 Speaker 1: the fan fiction sometimes if the author finds it or 478 00:27:37,119 --> 00:27:40,320 Speaker 1: sees it. But it's also used for something Samantha's heard 479 00:27:40,320 --> 00:27:42,000 Speaker 1: me talk about, but I'm not sure you've ever really 480 00:27:42,040 --> 00:27:46,920 Speaker 1: understood what I'm talking about. Which are challenges are prompts 481 00:27:47,040 --> 00:27:50,959 Speaker 1: where somebody on a Tumbler or discord I see discord 482 00:27:51,000 --> 00:27:53,760 Speaker 1: a lot come up in this conversation will say like 483 00:27:54,400 --> 00:27:57,320 Speaker 1: it's this is just the first example coming to mind. 484 00:27:57,560 --> 00:28:01,960 Speaker 1: Keep cleek, and here's like, I want a week of 485 00:28:02,600 --> 00:28:04,639 Speaker 1: this type of like, well, they'll do sentences, you have 486 00:28:04,680 --> 00:28:08,800 Speaker 1: to include the sentence, or they'll do like exchange weeks 487 00:28:08,800 --> 00:28:11,960 Speaker 1: where different authors will exchange like stories for each other. 488 00:28:11,960 --> 00:28:14,600 Speaker 1: Almost has gifts. But a lot of these like prompts 489 00:28:14,880 --> 00:28:18,479 Speaker 1: come up in tumbler where authors or fans get together 490 00:28:19,040 --> 00:28:20,640 Speaker 1: and they're like, you know what I really want to see. 491 00:28:20,640 --> 00:28:22,160 Speaker 1: I want to see a lot of stories that are 492 00:28:22,200 --> 00:28:25,520 Speaker 1: really sad about like Darth Vader being a terrible dad 493 00:28:25,600 --> 00:28:28,520 Speaker 1: and all that kind of stuff. Murder Dad, sad murder 494 00:28:28,600 --> 00:28:30,680 Speaker 1: Dad as he's called, yes um. And that's a funny 495 00:28:30,680 --> 00:28:33,280 Speaker 1: thing too about A oh three. One of my favorite 496 00:28:33,280 --> 00:28:36,439 Speaker 1: things is it has tags. So every story is tagged 497 00:28:36,480 --> 00:28:38,680 Speaker 1: with like you know, the characters that are in it, 498 00:28:38,920 --> 00:28:42,480 Speaker 1: the genre, and then oftentimes they get really creative of 499 00:28:42,560 --> 00:28:44,880 Speaker 1: like sad murder dad or whatever, so you know what's 500 00:28:44,880 --> 00:28:46,240 Speaker 1: going to be in the story that you're reading. But 501 00:28:46,280 --> 00:28:49,120 Speaker 1: they can get quite funny and long. But you'll see 502 00:28:49,160 --> 00:28:52,640 Speaker 1: in there like the Dan Luke discord made me do it, 503 00:28:52,760 --> 00:28:55,239 Speaker 1: or like the Tumbler made me do it um, so 504 00:28:55,360 --> 00:28:57,280 Speaker 1: you'll know like, oh, this is a challenge or this 505 00:28:57,320 --> 00:29:01,600 Speaker 1: is something that happened in that vanished spit, which I 506 00:29:01,640 --> 00:29:04,600 Speaker 1: really enjoy. I love that kind of community aspect of it, 507 00:29:04,640 --> 00:29:07,880 Speaker 1: and of like everybody getting so excited and liking each 508 00:29:07,880 --> 00:29:11,080 Speaker 1: other's work and kind of building each other up. And yes, 509 00:29:11,640 --> 00:29:14,000 Speaker 1: many of these blogs have been used for educational purposes 510 00:29:14,040 --> 00:29:16,520 Speaker 1: as well, because of course, who doesn't want to study 511 00:29:16,560 --> 00:29:19,560 Speaker 1: about the North Rings fan fiction through blogs unless you 512 00:29:19,600 --> 00:29:21,640 Speaker 1: know the best content out there. I've seen busfeed to 513 00:29:21,760 --> 00:29:25,760 Speaker 1: Busfeed has done list of like here twenty three fan 514 00:29:25,840 --> 00:29:28,960 Speaker 1: fiction that are better than the original, which is really great, 515 00:29:29,080 --> 00:29:33,840 Speaker 1: especially because there's so much content. Yes, yes, let me 516 00:29:33,880 --> 00:29:36,360 Speaker 1: ask you, because you know I must ask as the 517 00:29:36,480 --> 00:29:41,320 Speaker 1: all knowledgeable fan fic expert. Yes, Sminty, do you have 518 00:29:41,680 --> 00:29:44,760 Speaker 1: favorite blogs? I don't. I wouldn't say I have favorite blogs, 519 00:29:44,760 --> 00:29:48,960 Speaker 1: but I often at the bottom of of a fan 520 00:29:49,040 --> 00:29:51,160 Speaker 1: fiction at the end of a chapter, it'll be like, 521 00:29:51,640 --> 00:29:53,920 Speaker 1: check out this person's work of this scene or go 522 00:29:54,040 --> 00:29:56,280 Speaker 1: do this, and I will because that art can be amazing, 523 00:29:56,280 --> 00:29:58,600 Speaker 1: and some people embed it in the fan fiction, so 524 00:29:58,640 --> 00:30:01,400 Speaker 1: you'll be reading it's like straighted. I'm so excited to 525 00:30:01,440 --> 00:30:04,080 Speaker 1: be talking about this right now. So right before when 526 00:30:04,080 --> 00:30:05,760 Speaker 1: you asked me, you told me we're going to ask. 527 00:30:06,400 --> 00:30:09,120 Speaker 1: I looked at some stories that I know. I've included 528 00:30:09,320 --> 00:30:12,440 Speaker 1: a lot of art that I really liked, and one 529 00:30:12,560 --> 00:30:15,760 Speaker 1: is called Furio Sophie. So that's f U r I 530 00:30:16,000 --> 00:30:19,400 Speaker 1: O S O p h I E dot Tumbler dot com. 531 00:30:19,600 --> 00:30:21,240 Speaker 1: They've written a lot of stuff I love, and they've 532 00:30:21,280 --> 00:30:23,080 Speaker 1: got a lot of art work up. And then there's 533 00:30:23,120 --> 00:30:25,480 Speaker 1: s A d B right, So that's s A d 534 00:30:25,520 --> 00:30:29,120 Speaker 1: I E B w r I t E s dot 535 00:30:29,120 --> 00:30:31,480 Speaker 1: Tumbler dot com and Tumbler if you don't know, is 536 00:30:31,560 --> 00:30:34,440 Speaker 1: t U M B l r um. And they also 537 00:30:34,560 --> 00:30:38,440 Speaker 1: have stories that they've written that I love, and illustrations 538 00:30:38,440 --> 00:30:40,600 Speaker 1: and like teasers, and they'll do you like funny gifts, 539 00:30:41,440 --> 00:30:43,840 Speaker 1: which are good. One of my favorite is like horny 540 00:30:43,880 --> 00:30:46,240 Speaker 1: but terrified. You can look that up if you want. 541 00:30:46,600 --> 00:30:50,680 Speaker 1: But okay, and that's that's funny too, is I was 542 00:30:50,680 --> 00:30:53,120 Speaker 1: telling you right before when you ask is meta. There 543 00:30:53,120 --> 00:30:56,240 Speaker 1: are stories that are what are essentially love letters to 544 00:30:57,840 --> 00:31:00,400 Speaker 1: people on these tumblers are the groups or communities and 545 00:31:00,560 --> 00:31:03,880 Speaker 1: tumbler or on discord or on Twitch or whatever. So 546 00:31:03,920 --> 00:31:08,440 Speaker 1: there are stories that are like modern alternate universes that 547 00:31:08,560 --> 00:31:12,520 Speaker 1: are about like, say, what if Luke found if he 548 00:31:12,640 --> 00:31:16,320 Speaker 1: was a blogger and he met the Mandalorian that way, 549 00:31:16,400 --> 00:31:20,719 Speaker 1: or what if they found fan fiction and then what happens? 550 00:31:21,200 --> 00:31:25,440 Speaker 1: But they're they're very like cute stories about kind of yeah, 551 00:31:25,480 --> 00:31:27,800 Speaker 1: these love letters to the other fans, and there's one 552 00:31:27,840 --> 00:31:31,760 Speaker 1: where they're both streamers and it's just really funny sweet. 553 00:31:32,120 --> 00:31:36,720 Speaker 1: Uh yeah, very meda though very very meda. Okay, okay, yeah, 554 00:31:36,720 --> 00:31:38,920 Speaker 1: I thought so. So I don't know. You don't have one, 555 00:31:38,920 --> 00:31:42,320 Speaker 1: do you. I don't have one. No. I feel like 556 00:31:42,360 --> 00:31:45,200 Speaker 1: I could really excel in this area. What you could do? 557 00:31:45,480 --> 00:31:47,640 Speaker 1: I think you might need to because I know you're 558 00:31:47,680 --> 00:31:50,520 Speaker 1: always giving recommendations to friends and other people who are 559 00:31:50,600 --> 00:31:53,040 Speaker 1: dabbling into the world of fan fiction. So I feel 560 00:31:53,040 --> 00:31:57,400 Speaker 1: like you needed a beginner's blog of beginner's guide blog 561 00:31:57,760 --> 00:32:00,320 Speaker 1: for fan fiction. I think I could because I've got 562 00:32:00,360 --> 00:32:02,720 Speaker 1: like my list of if I think you're interested in this, 563 00:32:02,880 --> 00:32:05,160 Speaker 1: it's like separated out by categories, and then I'll have 564 00:32:05,200 --> 00:32:07,520 Speaker 1: caveats of like this is one thing I love about 565 00:32:07,520 --> 00:32:09,520 Speaker 1: Fan Issue now is that has trigger warnings often and 566 00:32:09,520 --> 00:32:12,520 Speaker 1: they're very specific and you press a button to skip 567 00:32:12,560 --> 00:32:13,800 Speaker 1: to the end to see it. So if you don't 568 00:32:13,800 --> 00:32:15,440 Speaker 1: want to be spoiled in any way, then you can 569 00:32:15,440 --> 00:32:17,320 Speaker 1: do it that way. But I feel like I could 570 00:32:17,360 --> 00:32:20,040 Speaker 1: really lay it out and uh, I like, if you 571 00:32:20,080 --> 00:32:21,040 Speaker 1: want to go this way, if you want to go 572 00:32:21,080 --> 00:32:22,080 Speaker 1: this way, if you want to go this way, and 573 00:32:22,080 --> 00:32:24,200 Speaker 1: then I can like explain, have like an explainer of 574 00:32:24,320 --> 00:32:27,200 Speaker 1: terminology and what you're looking for. I think we found 575 00:32:27,200 --> 00:32:33,280 Speaker 1: your blog. Yes you never see me again, I doubt 576 00:32:33,320 --> 00:32:39,080 Speaker 1: you would know. I was happy. Yes she went down 577 00:32:39,160 --> 00:32:45,360 Speaker 1: happy it's coming back. And although fansiic blogs seems very 578 00:32:45,400 --> 00:32:49,280 Speaker 1: much on the original track of what blogging was, as 579 00:32:49,320 --> 00:32:51,640 Speaker 1: in like the whole writing and that's it. It's just 580 00:32:51,800 --> 00:32:55,200 Speaker 1: for pure joy and for pure community, because we know 581 00:32:55,520 --> 00:32:58,480 Speaker 1: overall the other types of blogging have changed, especially the 582 00:32:58,480 --> 00:33:03,400 Speaker 1: ones that we've talked about now includes vlogging, social media influencers, 583 00:33:03,480 --> 00:33:06,760 Speaker 1: and podcasters, and just like all things. It has changed 584 00:33:06,880 --> 00:33:10,320 Speaker 1: substantially since its inception, and largely due to that dreaded 585 00:33:10,360 --> 00:33:14,680 Speaker 1: word monetization. I mean again, I don't blame you, because 586 00:33:14,720 --> 00:33:16,600 Speaker 1: you know I would love to make money that way. 587 00:33:16,720 --> 00:33:20,080 Speaker 1: I guess I do make money that way. What And 588 00:33:20,120 --> 00:33:23,960 Speaker 1: according to a blog post written by Rebecca Deeds on Medium, 589 00:33:23,960 --> 00:33:27,520 Speaker 1: personal blogging is slowly dying out. So those days of 590 00:33:27,560 --> 00:33:29,920 Speaker 1: being able to post about your daily journey or just 591 00:33:30,000 --> 00:33:33,160 Speaker 1: thoughts are slowly dying out, in part to things like 592 00:33:33,280 --> 00:33:37,200 Speaker 1: Twitter and TikTok, which allow for a condensed version of 593 00:33:37,240 --> 00:33:39,200 Speaker 1: all of that, so you can just do three lines 594 00:33:39,480 --> 00:33:43,240 Speaker 1: a d thirty words to days this instead of the 595 00:33:43,240 --> 00:33:47,760 Speaker 1: the very much longer Uh well, tumblers are short. How 596 00:33:47,840 --> 00:33:49,720 Speaker 1: long of it can be? It can be pretty shut. 597 00:33:49,960 --> 00:33:52,600 Speaker 1: Does it allow for larger posts? It does? I mean 598 00:33:52,720 --> 00:33:55,880 Speaker 1: usually I feel in my experience though, it's like maybe 599 00:33:55,920 --> 00:34:00,480 Speaker 1: three four paragraphs and then art. Okay, But I don't 600 00:34:00,480 --> 00:34:02,600 Speaker 1: know much about tumbler. I never got into that route, 601 00:34:02,640 --> 00:34:05,120 Speaker 1: I will say that. But also due to the level 602 00:34:05,120 --> 00:34:08,560 Speaker 1: of successive blogs that pertain to lifestyle, which is dominated 603 00:34:08,560 --> 00:34:12,839 Speaker 1: by mostly celebrity level of influencers, and even if they're 604 00:34:12,840 --> 00:34:17,839 Speaker 1: not celebrities yet they eventually become celebrities because of their 605 00:34:17,880 --> 00:34:21,480 Speaker 1: lifestyle content. Yeah, and Deets is not the only one 606 00:34:21,480 --> 00:34:23,680 Speaker 1: who has seen the signs at the end of the blog. 607 00:34:23,800 --> 00:34:26,520 Speaker 1: But when you look at the numbers, it seems like 608 00:34:26,600 --> 00:34:29,200 Speaker 1: it's not really going anywhere, um, just being used as 609 00:34:29,440 --> 00:34:31,959 Speaker 1: part of like a multi level section of a larger brand. 610 00:34:31,960 --> 00:34:33,319 Speaker 1: And I know that was a big push at our 611 00:34:33,400 --> 00:34:34,600 Speaker 1: job for a while, like you had to have a 612 00:34:34,640 --> 00:34:36,520 Speaker 1: YouTube persons, you had to have a Tumbler presence, like 613 00:34:36,520 --> 00:34:39,840 Speaker 1: you had to have a brand, and that meant being 614 00:34:39,880 --> 00:34:43,000 Speaker 1: on all of these different platforms, right, which is shocking. 615 00:34:43,360 --> 00:34:44,680 Speaker 1: I don't know if I can do that just being 616 00:34:44,719 --> 00:34:47,320 Speaker 1: on these social media performs. It's a lot of work. 617 00:34:47,760 --> 00:34:50,279 Speaker 1: So Yeah, blogs typically no longer stand on their own, 618 00:34:50,360 --> 00:34:54,000 Speaker 1: but have now become incorporated into everyday business sites as 619 00:34:54,000 --> 00:34:56,640 Speaker 1: a way to increase sales or increase traffic to websites, 620 00:34:56,960 --> 00:34:59,759 Speaker 1: and typically marketers reuse blogs to sell their products or 621 00:34:59,760 --> 00:35:03,000 Speaker 1: get interaction with them. And with the use of blogs 622 00:35:03,040 --> 00:35:06,239 Speaker 1: for content marketing, many businesses prefer this method and use 623 00:35:06,280 --> 00:35:08,480 Speaker 1: this method and it seems to work. Seven out of 624 00:35:08,520 --> 00:35:11,680 Speaker 1: ten customers preferred articles over ads, according to one study, 625 00:35:11,760 --> 00:35:14,240 Speaker 1: and another study showed that over sixty percent of people 626 00:35:14,239 --> 00:35:18,240 Speaker 1: think blogs add credibility to a site. Yeah, I mean again, 627 00:35:18,280 --> 00:35:21,320 Speaker 1: that's kind of why when we talk about recipe bloggers, 628 00:35:21,360 --> 00:35:23,799 Speaker 1: why it's important that we allow them to tell the 629 00:35:23,880 --> 00:35:27,319 Speaker 1: story and not only allow them, but you know, let 630 00:35:27,360 --> 00:35:29,240 Speaker 1: them do their things. You don't have to read it. 631 00:35:29,239 --> 00:35:31,799 Speaker 1: It just has to be there, enjoy the recipe, Go 632 00:35:31,960 --> 00:35:34,960 Speaker 1: make you some good potato soup. Potato soup. I can't 633 00:35:35,160 --> 00:35:39,920 Speaker 1: a winner. But overall, blogging has not really gone anywhere. 634 00:35:40,400 --> 00:35:44,080 Speaker 1: Just the importance of blogging again, it's become a bigger 635 00:35:44,560 --> 00:35:47,480 Speaker 1: part of a brand um, which is what we've heard 636 00:35:47,520 --> 00:35:49,560 Speaker 1: a lot more of. And it seems so different to 637 00:35:49,840 --> 00:35:54,840 Speaker 1: the wholesome zanga days of all for me, which I 638 00:35:54,880 --> 00:36:01,799 Speaker 1: try to hide away. I want to know again, as 639 00:36:01,840 --> 00:36:04,520 Speaker 1: we continue to grow, especially when it comes to social 640 00:36:04,560 --> 00:36:08,520 Speaker 1: media and how many different platforms have been developed since 641 00:36:08,760 --> 00:36:13,319 Speaker 1: blog and blogging, it'll be interesting to see how much 642 00:36:13,360 --> 00:36:15,959 Speaker 1: more people will have to do in a being able 643 00:36:16,000 --> 00:36:20,319 Speaker 1: to monetize in this type of industry, the lack of 644 00:36:20,320 --> 00:36:24,000 Speaker 1: better terms, and whether or not it is feasible to 645 00:36:24,080 --> 00:36:27,200 Speaker 1: keep up with it. Yeah, I mean, that's a conversation 646 00:36:27,920 --> 00:36:30,800 Speaker 1: that's been ongoing in the world of entertainment and media, 647 00:36:31,160 --> 00:36:33,600 Speaker 1: and I do find it interesting because I feel like 648 00:36:34,000 --> 00:36:39,000 Speaker 1: the reason people connect with a lot of blogs and blogs, 649 00:36:39,000 --> 00:36:42,080 Speaker 1: our podcasts or or whatever it is is usually because 650 00:36:42,080 --> 00:36:45,480 Speaker 1: there is um kind of that personal like I'm opening 651 00:36:45,520 --> 00:36:47,719 Speaker 1: myself up to you when you feel like connection to 652 00:36:47,800 --> 00:36:50,920 Speaker 1: whoever is doing that. So like the fan fiction, like 653 00:36:50,960 --> 00:36:53,040 Speaker 1: people are so excited that they found someone else that 654 00:36:53,400 --> 00:36:55,560 Speaker 1: connects and it makes you happy that you can bounce 655 00:36:55,600 --> 00:36:58,520 Speaker 1: ideas off each other and make this stuff that you're 656 00:36:59,040 --> 00:37:03,160 Speaker 1: unfortunately probably aren't going to get paid for unfortunately, we're 657 00:37:03,280 --> 00:37:06,080 Speaker 1: unfortunately there's you know, pros and cons to both in 658 00:37:06,080 --> 00:37:08,359 Speaker 1: the case of like, this is something that I love 659 00:37:08,640 --> 00:37:11,279 Speaker 1: and I'm just kind of doing it for for fun. 660 00:37:11,440 --> 00:37:13,359 Speaker 1: But it is interesting to me that there's sort of 661 00:37:13,400 --> 00:37:19,799 Speaker 1: that dichotomy of just give me the damn recipe versus 662 00:37:20,520 --> 00:37:24,640 Speaker 1: I'm reading this because I want to connect with another person, 663 00:37:24,680 --> 00:37:28,120 Speaker 1: and there's sort of this openness there. But yeah, yeah, 664 00:37:28,280 --> 00:37:31,239 Speaker 1: that is It is interesting, and I'm excited to come 665 00:37:31,280 --> 00:37:34,640 Speaker 1: back and and look at other other things like blogs 666 00:37:34,719 --> 00:37:38,120 Speaker 1: and I'm you know, like things like discorded Twitch and 667 00:37:38,160 --> 00:37:40,399 Speaker 1: just see see what's going on, what's going on there 668 00:37:41,440 --> 00:37:45,160 Speaker 1: but in the meantime, listeners, If you have a blog, 669 00:37:45,200 --> 00:37:50,000 Speaker 1: if you have blog recommendations, we want them. You can 670 00:37:50,040 --> 00:37:51,520 Speaker 1: emails at Stuff with your Mom and Stuff That I 671 00:37:51,600 --> 00:37:53,160 Speaker 1: Hurt Me dot com. You can find us on Twitter 672 00:37:53,160 --> 00:37:55,719 Speaker 1: at Mom Stuff podcast or on Instagram and Stuff I've 673 00:37:55,760 --> 00:37:59,280 Speaker 1: Never Told You. Thanks as always too, are super producer Christina. Christina, 674 00:37:59,320 --> 00:38:00,680 Speaker 1: do you have a blog? It feel like we need 675 00:38:00,719 --> 00:38:02,280 Speaker 1: to find her blog. I thought she has a blog. 676 00:38:02,719 --> 00:38:07,080 Speaker 1: We must know And thanks to you for listening Stuff 677 00:38:07,080 --> 00:38:08,920 Speaker 1: I Never Told You. Subjection of I Heart Radio for 678 00:38:09,000 --> 00:38:11,080 Speaker 1: more podcasts on I Hear Radio, is h Radio, app, 679 00:38:11,080 --> 00:38:13,320 Speaker 1: Apple podcast, or wherever you listen to your favorite shows.