WEBVTT - TechStuff Recites the Consumer Privacy Bill of Rights 0:00:00.320 --> 0:00:02.880 Brought to you by the reinvented two thousand twelve camera. 0:00:03.200 --> 0:00:09.239 It's ready. Are you didn't touch? With technology? With tech 0:00:09.280 --> 0:00:17.959 Stuff from how stuff works dot com. Hello, everyone, welcome 0:00:18.000 --> 0:00:20.079 to tech Stuff. My name is Chris Polette and I 0:00:20.120 --> 0:00:22.440 am an editor at how stuff works dot com. Sitting 0:00:22.480 --> 0:00:25.800 across from me as as usual as senior writer Jonathan Strickland. 0:00:25.920 --> 0:00:30.000 It was a pleasure to burn And that was a 0:00:30.040 --> 0:00:34.280 short quote. Yes, short and to the point. Today we're 0:00:34.280 --> 0:00:40.280 going to talk about the Consumer Privacy Bill of Rights. Yes. Um, 0:00:40.320 --> 0:00:43.240 A lot of people probably don't know that that we're 0:00:43.280 --> 0:00:45.600 even that there is even is such a thing or 0:00:45.840 --> 0:00:49.239 such a thing being proposed, I should say, um, but 0:00:49.479 --> 0:00:53.600 we have talked about privacy many times on the podcast. Um, 0:00:53.800 --> 0:00:56.959 something that a lot of people are willing to give up, 0:00:57.080 --> 0:01:00.760 at least in part um, thanks to all the cool 0:01:00.800 --> 0:01:02.720 stuff that you can get on the Internet if you're 0:01:02.760 --> 0:01:05.800 willing to give people your personal information. And really, in 0:01:05.840 --> 0:01:08.319 some cases it's not even that you get cool stuff, 0:01:08.360 --> 0:01:11.000 it's just that there's been an avenue created where you 0:01:11.040 --> 0:01:15.000 can share personal information, and that's what people have done. 0:01:15.080 --> 0:01:16.920 You know, It's it's it's kind of crazy. It's a 0:01:17.000 --> 0:01:19.959 sort of stuff where the thing the kind of information 0:01:19.959 --> 0:01:23.479 that you wouldn't think to share in, say, necessarily a letter, 0:01:24.160 --> 0:01:27.280 Which is interesting because the letter, there's there's some privacy 0:01:27.280 --> 0:01:29.640 guarantees to things that are that passed through the United 0:01:29.680 --> 0:01:33.360 States Postal Service that you do not get the same 0:01:33.400 --> 0:01:38.120 guarantee necessarily when you publish it online. And of course 0:01:38.200 --> 0:01:43.040 online allows for in many cases a much wider variety 0:01:43.040 --> 0:01:44.959 of people to get a chance to get their papers 0:01:45.040 --> 0:01:48.480 on that information. That that's true, and it's also a 0:01:48.520 --> 0:01:52.200 good point, I think to point out that, uh, the 0:01:52.240 --> 0:01:54.720 Consumer Privacy Bill of Rights is something that is being 0:01:54.760 --> 0:01:58.320 suggested here in the United States, and not every um, 0:01:58.360 --> 0:02:00.640 not every country in the world has the same guarantees 0:02:00.760 --> 0:02:05.280 on postal service privacy, and some some countries already have 0:02:06.560 --> 0:02:11.200 legislation in place that does address privacy concerns as far 0:02:11.240 --> 0:02:14.000 as the internet's concerned. So this is kind of a 0:02:15.160 --> 0:02:21.360 it's sort of codifying behaviors and best practices that a 0:02:21.360 --> 0:02:24.080 lot of people I think have assumed we're in place already. 0:02:24.240 --> 0:02:27.440 But in this case, it's saying, let's write this down, 0:02:27.520 --> 0:02:31.240 get in black and white, uh, potentially put it into 0:02:31.680 --> 0:02:36.919 law and then make it an enforceable list of guidelines 0:02:37.080 --> 0:02:41.120 so that companies that handle private information are doing so 0:02:41.240 --> 0:02:44.080 in a responsible manner and a transparent manner, as it 0:02:44.080 --> 0:02:47.960 turns out, right, right, Well, we've talked about many of 0:02:48.000 --> 0:02:52.120 the companies involved in this uh in this first round 0:02:52.720 --> 0:02:57.400 of privacy negotiations with the United States government. Um and 0:02:57.520 --> 0:03:00.480 we've we've also handled a lot of these issues before. 0:03:00.600 --> 0:03:04.119 We've talked about things like um uh cookies and other 0:03:04.160 --> 0:03:08.640 information that is recorded about you when you visit places 0:03:08.639 --> 0:03:12.040 on the internet or websites, I should say, um and 0:03:12.040 --> 0:03:15.160 and basically the idea of being that uh, you know, 0:03:15.639 --> 0:03:19.760 as we are moving farther into the twenty first century, 0:03:19.840 --> 0:03:23.120 it is becoming more commonplace for us to share stuff 0:03:23.160 --> 0:03:25.280 about us, and people are are tracking us in ways 0:03:25.320 --> 0:03:29.720 that um that we're sort of you know, impossible really 0:03:30.000 --> 0:03:33.240 without the the use of the internet. Yeah, and and 0:03:33.440 --> 0:03:36.440 a lot of people are unaware of that tracking, even 0:03:36.440 --> 0:03:40.280 though in many cases the terms for that sort of 0:03:40.320 --> 0:03:44.960 tracking are laid out in uh somewhere yeah. Right, there's 0:03:45.000 --> 0:03:48.320 like usually a spot somewhere on a website or service 0:03:48.720 --> 0:03:52.360 where you can learn how the information you give to 0:03:52.480 --> 0:03:55.440 that cider service is used and whether or not it's 0:03:55.440 --> 0:03:59.880 shared with other entities, and uh, there's there's almost always 0:03:59.880 --> 0:04:01.960 some sort of terms of service that spell this out, 0:04:02.040 --> 0:04:05.800 although very few of us take the time to either 0:04:05.960 --> 0:04:09.440 find or read that, even if it's presented right in 0:04:09.440 --> 0:04:11.560 front of us. I mean, I know, I've been guilty 0:04:12.120 --> 0:04:14.560 of scrolling all all the way down so I can 0:04:14.640 --> 0:04:18.000 check I have read this and I agree yes, when 0:04:18.000 --> 0:04:20.400 really it just means I have scrolled down and found 0:04:20.400 --> 0:04:24.679 the checkbox. Well it Uh, it's one of those things 0:04:24.680 --> 0:04:27.920 that a lot of us have done, especially when we've 0:04:27.920 --> 0:04:33.159 received an invitation to a hot new social network or 0:04:33.200 --> 0:04:36.320 something like that, where we've we've there's been some hype 0:04:36.320 --> 0:04:39.040 builds up at the beginning. Um, and then you get 0:04:39.080 --> 0:04:41.239 your and then you get your address and it says, 0:04:41.320 --> 0:04:44.960 you know, hey, Jonathan, please go ahead sign up for 0:04:45.000 --> 0:04:47.479 an account. You're in the beta, And you go on 0:04:47.560 --> 0:04:49.000 and you fill it out as fast as you can. 0:04:49.400 --> 0:04:51.920 You get the privacy agreement, You scroll down to the bottom, 0:04:52.000 --> 0:04:53.600 you click the agree, but and then the pop up 0:04:53.640 --> 0:04:57.560 comes up are you sure you agree? And click and 0:04:57.600 --> 0:05:02.560 you just scream, let me get to the print these yeah, yep, 0:05:02.800 --> 0:05:05.720 and they can uh, you know, you think about it, 0:05:05.880 --> 0:05:07.680 they can put the absolutely, they don't even have to 0:05:07.680 --> 0:05:10.359 bother to lie to you because they know that you know, 0:05:10.400 --> 0:05:12.880 you're gonna go ahead and click. Okay, they know they say, 0:05:13.160 --> 0:05:14.880 we're going to share this stuff about you. You're okay 0:05:14.880 --> 0:05:18.680 with that, right? All right? Then they the people aren't 0:05:18.680 --> 0:05:20.839 going to read it, and the one person of the 0:05:20.839 --> 0:05:22.840 people who do read it are gonna agree anyway because 0:05:22.839 --> 0:05:25.760 they don't want to be left out. Well, you might 0:05:25.800 --> 0:05:29.760 get there, you go, you always have like that one 0:05:29.839 --> 0:05:32.840 guy who's who's screaming out you don't want to do this, 0:05:33.040 --> 0:05:36.039 and and that one guy might be right. You know, 0:05:36.120 --> 0:05:37.800 it doesn't We're not saying that one guy is a 0:05:37.839 --> 0:05:40.800 crazy person standing out screaming out that we're all you 0:05:40.839 --> 0:05:43.880 know sheep, but that one guy may very well have 0:05:43.960 --> 0:05:47.800 a point. And the whole reason why this has come 0:05:47.839 --> 0:05:54.200 around is because there's more scrutiny now on companies, particularly 0:05:54.240 --> 0:06:00.080 big internet companies that have been collecting private information, and 0:06:00.120 --> 0:06:03.760 some of that scrutinious because we've had some pretty public 0:06:04.640 --> 0:06:10.640 uh security breaches like information, you know, personal information being 0:06:10.839 --> 0:06:15.880 breached by hackers and then distributed, so things like you know, 0:06:16.000 --> 0:06:20.039 personal information with addresses, maybe even credit card information that 0:06:20.160 --> 0:06:23.520 kind of stuff has shocked people. So that's this is 0:06:23.680 --> 0:06:26.000 partially in response to that, but it's also in response 0:06:26.080 --> 0:06:31.159 to trends like search engines keeping track of your search 0:06:31.360 --> 0:06:35.600 history and then using that information to market it to advertisers, 0:06:35.600 --> 0:06:41.200 so that these advertisers can target people who are who 0:06:41.240 --> 0:06:44.600 have have certain behaviors because they they'll say, oh, this 0:06:44.640 --> 0:06:47.800 person tends to search for these sort of topics. That 0:06:47.839 --> 0:06:50.840 means that they're probably interested in these sort of products 0:06:50.880 --> 0:06:54.240 or services. Therefore, if we serve up ads to that 0:06:54.320 --> 0:06:57.240 person that advertise those kind of products and services, they're 0:06:57.240 --> 0:07:00.680 more likely to go ahead and buy them. And so 0:07:00.800 --> 0:07:02.920 it's a whole idea of the more information you have 0:07:02.960 --> 0:07:05.800 about your target are the audience, the more effective you 0:07:05.800 --> 0:07:09.240 can be when you are advertising to them. Uh. We've 0:07:09.279 --> 0:07:13.040 also seen this used. There's been scrutiny from some fairly 0:07:13.040 --> 0:07:16.720 recent stories. Did you see the story about how target 0:07:17.360 --> 0:07:20.000 UH was able to identify Yes, okay, so there's a story. 0:07:20.000 --> 0:07:23.760 We'll we'll give some background here. Okay, it's it's it's 0:07:23.760 --> 0:07:27.800 a story that definitely has some controversy around it. All right, So, uh, 0:07:27.880 --> 0:07:34.800 target had created a very effective system to identify customers. UH, 0:07:34.920 --> 0:07:37.840 and and kind of get an idea of what that customers. 0:07:37.840 --> 0:07:43.480 So life status was based upon their shopping habits right right. Um, specifically, 0:07:43.560 --> 0:07:46.720 they were looking for people who were about to have 0:07:47.000 --> 0:07:50.560 a baby. Yes, And one of the reasons why this 0:07:51.360 --> 0:07:52.880 was the case you might say, well, you know, why 0:07:52.920 --> 0:07:54.960 not people who are getting ready by an h D 0:07:55.080 --> 0:07:57.760 t V. Well, as it turns out, the people who 0:07:57.880 --> 0:08:02.520 are about to have kids are um people uh tend 0:08:02.560 --> 0:08:06.000 to get in habits, and so they buy the same 0:08:06.120 --> 0:08:10.120 brands of laundry detergent and clothing and things like that 0:08:10.200 --> 0:08:13.280 for years and years and years. So what advertisers want 0:08:13.320 --> 0:08:15.680 to do is they want to find ways to get 0:08:15.680 --> 0:08:19.240 you to switch brands over to their thing. But as 0:08:19.280 --> 0:08:21.520 it turns out, this time when people are about to 0:08:21.560 --> 0:08:25.080 have kids is a prime time for people to switch 0:08:25.280 --> 0:08:28.680 because um, things are changing drastically in their life. They 0:08:28.680 --> 0:08:31.720 start considering it's not just someone who needs a crib 0:08:31.760 --> 0:08:33.400 and someone who needs a high chair, and someone who 0:08:33.480 --> 0:08:37.280 needs uh you know, uh diapers and things like that 0:08:37.360 --> 0:08:42.040 baby supplies. It's it's for everything and you have, you know, 0:08:42.200 --> 0:08:44.640 you have another life that you have to consider. And 0:08:44.679 --> 0:08:46.880 this is this is the needs of a baby are 0:08:46.880 --> 0:08:49.760 different than the needs of an adult, and so you're 0:08:49.880 --> 0:08:52.400 you start looking at things like, all right, well, is 0:08:52.400 --> 0:08:54.800 this detergent going to be too is this is this 0:08:54.880 --> 0:08:56.400 is not going to be good for my baby? Should 0:08:56.440 --> 0:08:58.240 I Should I go with something that's going to be 0:08:58.280 --> 0:09:01.240 more gentle or you know, they're lot of different considerations, 0:09:01.280 --> 0:09:06.080 and Targets got well, gigs and gigs and gigs of 0:09:06.160 --> 0:09:11.440 data about customer behaviors, and so there's a huge amount 0:09:11.440 --> 0:09:16.560 of market research that has sort of indicated what behaviors 0:09:16.640 --> 0:09:19.680 are suggests that a person is going to have a 0:09:19.679 --> 0:09:23.360 baby that when you start seeing these changes, that's a 0:09:23.480 --> 0:09:26.920 very good indicator that that person is planning on the 0:09:26.960 --> 0:09:29.400 fact that they're going to have a child. So, in 0:09:29.440 --> 0:09:34.480 this case, Targets sent some electronic coupons to a to 0:09:34.559 --> 0:09:39.680 a young lady, a teenager, who who had exhibited some 0:09:39.760 --> 0:09:43.680 of these new behaviors, right, and the new behavior has 0:09:43.720 --> 0:09:46.840 triggered at the algorithm that says, hey, this person is 0:09:47.120 --> 0:09:49.959 expecting expecting, and they're going to go ahead and automatically 0:09:50.000 --> 0:09:52.600 send this stuff out right. And the problem here was 0:09:52.679 --> 0:09:56.360 that this young lady had not divulged the information about 0:09:56.400 --> 0:10:00.200 her her status to her father, and her father's saw 0:10:00.240 --> 0:10:04.720 the coupons from Target and sent a very angry email 0:10:05.080 --> 0:10:09.960 to a Target manager and said, uh, you know, why 0:10:10.000 --> 0:10:13.000 are you saying this about my daughter? How dare you? 0:10:13.280 --> 0:10:17.760 This is you know, insensitive? Um are you trying to 0:10:17.880 --> 0:10:20.560 encourage her to have a baby? She's far too young? 0:10:21.000 --> 0:10:24.400 And then the manager was trying to find a way 0:10:24.440 --> 0:10:28.760 to respond to this angry father when later on another 0:10:28.840 --> 0:10:30.720 email came in from the father who said, I had 0:10:30.760 --> 0:10:33.040 a discussion with my daughter. It turns out there were 0:10:33.120 --> 0:10:36.400 some things going on I didn't know about. Uh, this 0:10:36.559 --> 0:10:38.520 was not the way I would have liked to have 0:10:38.559 --> 0:10:41.080 found out, but I was in the wrong. But this 0:10:41.200 --> 0:10:44.560 really brought a lot of attention towards the practice of 0:10:44.679 --> 0:10:49.320 using customer information to react proactively, which in some cases 0:10:49.320 --> 0:10:52.240 you would think that's that's kind of cool, you know, 0:10:52.240 --> 0:10:54.480 It's it's a little creepy in a way that that 0:10:54.840 --> 0:10:57.800 the retailer knows that kind of information about you just 0:10:57.880 --> 0:11:01.000 based upon your your habits. But then you realize you 0:11:01.040 --> 0:11:04.240 are giving the retailer information by the way you shop, 0:11:04.280 --> 0:11:06.480 that just just by the way you shop. It's not 0:11:06.520 --> 0:11:09.079 even your name or your address or any of that. 0:11:09.800 --> 0:11:12.520 As long as they have some sort of customer identifier 0:11:12.640 --> 0:11:15.640 number that is attached to you, even if they don't 0:11:15.640 --> 0:11:18.280 know your name, if it's just, if it's just this 0:11:18.400 --> 0:11:22.160 number designates this particular shopper, and this particular shopper has 0:11:22.160 --> 0:11:25.200 behaved in this way, then they can start to draw 0:11:25.320 --> 0:11:29.320 conclusions about what's going on in your life. Now, there's 0:11:29.360 --> 0:11:32.720 a leap here really that has to be made, uh 0:11:32.760 --> 0:11:36.080 for for Target or really any of these other retailers, 0:11:36.120 --> 0:11:39.160 because they're far from alone and do it. Then when 0:11:39.160 --> 0:11:42.760 when we're using this, we're simply using Target as an example, 0:11:42.800 --> 0:11:46.400 it's not that they are unique in this at all. Yeah, 0:11:46.520 --> 0:11:51.319 they are one of many, many retailers who do this, UM, 0:11:51.360 --> 0:11:53.560 But there's there's a leap that needs to be made here. 0:11:53.559 --> 0:11:57.480 Now Target is not collecting or or any of these 0:11:57.520 --> 0:12:00.840 companies in general. We'll just say a retailer not necessarily 0:12:00.840 --> 0:12:05.280 collecting this stuff. To identify Jonathan Strickland as being somebody 0:12:05.640 --> 0:12:08.720 who particularly likes a specific brand of coffee, they want 0:12:08.720 --> 0:12:12.440 to know that number, you know, whatever his customer number 0:12:12.559 --> 0:12:16.559 is at the retailer likes these products, he's more inclined 0:12:16.600 --> 0:12:19.199 to buy this than that UM, and they want to 0:12:19.360 --> 0:12:21.760 give him a positive experience. So they are trying to 0:12:21.880 --> 0:12:26.200 tailor the the customer experience as much as they can. Um. 0:12:26.280 --> 0:12:30.040 When I go to example Target, UM, when the little 0:12:30.080 --> 0:12:32.640 coupon prints out, when I, uh, you know, swipe my 0:12:32.679 --> 0:12:35.520 card and we get our our stuff that we get there, UM, 0:12:35.600 --> 0:12:37.960 the coupon printer will print out something a coupon for 0:12:38.040 --> 0:12:41.280 something that I've bought, and not necessarily on this shopping trip. 0:12:41.840 --> 0:12:45.640 They've gotten very good at um printing out stuff that 0:12:45.840 --> 0:12:49.400 it's specific to what I buy with them. And so 0:12:49.440 --> 0:12:51.840 it's not that it's not that they're trying to breach 0:12:51.840 --> 0:12:55.679 somebody's privacy. The leap here is that it could be 0:12:55.800 --> 0:13:00.240 used to find out information about Jonathan Strickland or Chris 0:13:00.280 --> 0:13:05.080 poll At personally. Yes, UM, so yeah, it's it's it's 0:13:05.160 --> 0:13:09.160 it's a delicate matter on how you handle that personal information. 0:13:09.920 --> 0:13:13.080 Whether that means that you know, you don't want to 0:13:13.960 --> 0:13:17.960 make your customers feel like they are being spied upon, 0:13:19.120 --> 0:13:22.600 that that is a bad outcome, and then also you 0:13:22.640 --> 0:13:24.760 want to make sure that whatever the information you have 0:13:25.240 --> 0:13:31.679 is secure and and preferably in most cases not connected 0:13:31.880 --> 0:13:36.559 to an individual by name or other personal identification, so 0:13:36.640 --> 0:13:40.400 that there might be an a customer profile on you, 0:13:40.679 --> 0:13:44.880 but that profile does not directly link to your identity. Well, 0:13:44.880 --> 0:13:49.160 think about companies like Netflix or Amazon dot Com that 0:13:49.280 --> 0:13:53.080 make recommendations based on things that you've bought before or 0:13:53.200 --> 0:13:55.839 or consumed before and in the case of Netflix, something 0:13:55.880 --> 0:13:59.319 you've watched um and they make recommendations. That's something that 0:13:59.360 --> 0:14:03.240 we tend to value about those services. It makes it 0:14:03.800 --> 0:14:07.880 them collecting that information makes it more enjoyable. Yeah, they're 0:14:07.920 --> 0:14:11.720 curating their their collections for us so that it's less 0:14:11.760 --> 0:14:14.560 work for us. And then it's it's the joy of 0:14:14.559 --> 0:14:19.160 discovery seems so much more palpable because you don't have 0:14:19.240 --> 0:14:26.000 to go through, you know, a five thousand movie titles 0:14:26.000 --> 0:14:28.200 before you find one that actually sounds interesting to you. 0:14:28.760 --> 0:14:31.920 So let's get back over to the actual privacy Bill 0:14:31.960 --> 0:14:36.400 of Rights. Now, the idea of of legislating our rights 0:14:36.400 --> 0:14:40.200 to privacy isn't new in the United States. It kind 0:14:40.240 --> 0:14:42.880 of began in the late nineteenth century. So the eighteen 0:14:42.960 --> 0:14:47.120 nineties is about when we really started to, uh, look 0:14:47.160 --> 0:14:51.160 at ways of protecting privacy through US law. Apart from 0:14:51.320 --> 0:14:54.200 the guarantees that are in the Constitution that state you know, 0:14:55.040 --> 0:15:00.800 your your guarantee against unlawful search and seizure when it 0:15:00.840 --> 0:15:03.320 could be an entire episode all on its own, and 0:15:03.360 --> 0:15:05.360 in fact, I think we have talked about that on 0:15:05.440 --> 0:15:09.000 its own. But anyway, Uh, it's that's not a new idea, 0:15:09.080 --> 0:15:12.880 but the idea of trying to create this this uh 0:15:13.240 --> 0:15:17.400 privacy set of guidelines for the online world is new 0:15:17.560 --> 0:15:21.480 because it's it's a different kind of exchange of information 0:15:21.480 --> 0:15:24.520 than we've had in the past. And so the actual 0:15:24.800 --> 0:15:29.400 documents of the Consumer Privacy Bill of Rights, they're their 0:15:29.480 --> 0:15:31.800 online so you can go and read them yourselves if 0:15:31.800 --> 0:15:35.840 you want to. The it's quite detailed. Yeah, there's it's 0:15:36.480 --> 0:15:40.840 the actual Bill of Rights themselves. That that that's probably 0:15:40.880 --> 0:15:44.880 about I think it's fourteen pages of text just for 0:15:44.920 --> 0:15:48.840 the Bill of Rights. And then there's a lot more about, um, 0:15:48.960 --> 0:15:51.600 how will that be enforced or how could it be enforced? 0:15:51.640 --> 0:15:54.040 Because this is not this is not being enacted into 0:15:54.240 --> 0:15:57.840 United States law yet. That's something that's being discussed. It's 0:15:57.880 --> 0:16:01.440 a proposal, and this is a proposal coming from President 0:16:01.440 --> 0:16:04.560 Obama's administration. It's not even it's not coming out of Congress. 0:16:04.600 --> 0:16:06.800 So this would have to go into Congress to be 0:16:06.840 --> 0:16:12.920 debated and tweaked and destroyed, and then rebuilt and then 0:16:13.560 --> 0:16:16.040 either passed or not passed, and then go to the 0:16:16.080 --> 0:16:19.040 President who would then either signed it into law or not. 0:16:19.560 --> 0:16:25.840 So here's some of the the the language from the 0:16:25.880 --> 0:16:29.160 bill itself and the the introduction. There's like an introduce 0:16:29.160 --> 0:16:32.720 there's like a foreword and introduction and executive summary every 0:16:32.760 --> 0:16:35.160 single section of this. By the way, when you read 0:16:35.160 --> 0:16:38.880 that first paragraph, feels like the opening paragraph to a 0:16:38.920 --> 0:16:42.280 college student's term paper. So it's like you're having to 0:16:42.320 --> 0:16:44.960 read five different openings of a term paper before you 0:16:45.000 --> 0:16:47.600 get to the content. But I'm gonna I'll read a 0:16:47.640 --> 0:16:50.840 little bit here. This is This kind of explains the 0:16:50.880 --> 0:16:56.400 reason why the administration felt like this was necessary. Citizens 0:16:56.400 --> 0:16:59.480 who feel protected from misuse of their personal information feel 0:16:59.520 --> 0:17:02.840 free to gauge in commerce, to participate in political process, 0:17:03.280 --> 0:17:05.760 or to seek needed healthcare. This is why we have 0:17:05.840 --> 0:17:09.240 laws that protect financial privacy and health privacy, and that 0:17:09.320 --> 0:17:12.920 protect consumers against unfair and deceptive uses of their information. 0:17:13.240 --> 0:17:16.240 This is why the Supreme Court has protected anonymous political speech, 0:17:16.320 --> 0:17:19.080 the same right exercise by the pamphleteers of the early 0:17:19.119 --> 0:17:24.400 Republican today's bloggers. So this was sort of there. There. 0:17:24.600 --> 0:17:27.280 The argument by the administration saying that privacy is a 0:17:27.359 --> 0:17:31.400 very important component in life. It's something that we need 0:17:31.440 --> 0:17:35.840 in order to feel that we can securely pursue very 0:17:35.880 --> 0:17:41.040 important matters in our lives without without the fear of 0:17:41.040 --> 0:17:43.560 that information falling into the wrong hands, are being misused 0:17:43.560 --> 0:17:46.719 in any way, or or being used to lie to us. 0:17:46.800 --> 0:17:49.200 You know, once people find out more about us, they 0:17:49.400 --> 0:17:53.719 start to learn what we're vulnerable to, and further on 0:17:53.760 --> 0:17:56.639 it goes. These rights give consumers clear guidance on what 0:17:56.760 --> 0:17:59.400 they should expect from those who handle their personal information 0:17:59.400 --> 0:18:02.320 and set x aspectations for companies that use personal data. 0:18:02.520 --> 0:18:04.919 I call him these companies to begin immediately working with 0:18:05.000 --> 0:18:08.840 privacy advocates, consumer protection enforcement agencies, and others to implement 0:18:08.880 --> 0:18:12.960 these principles in enforceable codes of conduct. My administration will 0:18:12.960 --> 0:18:15.679 work to advance these principles and work with Congress to 0:18:15.680 --> 0:18:19.200 put them into law. With this Consumer Privacy Bill of Rights, 0:18:19.240 --> 0:18:22.480 we offer the world a dynamic model of how to 0:18:22.640 --> 0:18:26.879 offer strong privacy protection and enable ongoing innovation in new 0:18:26.960 --> 0:18:30.199 information technologies. One thing should be clear. Even though we 0:18:30.240 --> 0:18:32.480 live in a world in which we share personal information 0:18:32.520 --> 0:18:35.520 more freely than in the past, we must reject the 0:18:35.560 --> 0:18:39.800 conclusion that privacy is an outmoded value. It has been 0:18:39.840 --> 0:18:41.960 at the heart of our democracy from its inception, and 0:18:41.960 --> 0:18:44.840 we need it now more than ever. I think that's 0:18:44.840 --> 0:18:49.160 a shot across the bowl of a certain social networking founder. 0:18:50.600 --> 0:18:52.680 Do you know who I'm talking about? Does he have 0:18:52.800 --> 0:18:58.080 curly hair and really disagrees with a pair of twin Yes? 0:18:58.200 --> 0:19:02.800 And he also he so can explain the excitement of 0:19:02.800 --> 0:19:07.400 a logarithmic scale in great detail at a press conference. Yes, 0:19:07.400 --> 0:19:10.760 we're talking about Mark Zuckerberg, who who infamously at this 0:19:10.840 --> 0:19:14.399 point a couple of years ago, said that he felt 0:19:14.440 --> 0:19:17.840 that he thought he thought that privacy was dying out 0:19:17.920 --> 0:19:20.800 as a social norm. Now, what he meant by that 0:19:20.920 --> 0:19:25.199 was that the average person no longer really seemed to 0:19:25.320 --> 0:19:28.399 feel that privacy was that important, or rather, they didn't 0:19:28.520 --> 0:19:33.480 feel inhibited in any way from sharing information that perhaps 0:19:33.560 --> 0:19:37.359 a generation ago people would never have pushed out to 0:19:37.400 --> 0:19:43.440 the public. So it's not exactly a direct contradiction, because 0:19:43.440 --> 0:19:46.159 what Zuckerberg was saying was that we just don't feel 0:19:47.200 --> 0:19:50.280 as as uh, we don't feel the need to keep 0:19:50.359 --> 0:19:52.760 stuff back as much as we used to. It's not 0:19:52.840 --> 0:19:56.880 that we should ignore privacy concerns. More, it was more 0:19:57.000 --> 0:20:00.560 that we just don't see it as being as important 0:20:00.640 --> 0:20:04.879 as we used to. Uh. Meanwhile, people have proven that 0:20:04.960 --> 0:20:09.160 Zuckerberg feels very differently about his own personal privacy because 0:20:09.200 --> 0:20:12.520 they've breached it multiple times and he has not found 0:20:12.520 --> 0:20:15.040 it very amusing. And again I don't think that was 0:20:15.080 --> 0:20:17.080 his point. I don't think his point was that we 0:20:17.119 --> 0:20:19.760 shouldn't worry about privacy. It was more that people in 0:20:19.800 --> 0:20:23.080 general just don't seem to find it as important. Well, 0:20:23.440 --> 0:20:25.800 it's one of those situations too, I think where it 0:20:25.920 --> 0:20:28.720 sort of ended up as a SoundBite type of thing. 0:20:29.040 --> 0:20:31.520 He said it in the public, in a public forum, 0:20:31.600 --> 0:20:34.080 and and uh, it's you know, hey, it's a quote. 0:20:34.080 --> 0:20:37.520 It's a direct quote, so well, not exactly what you 0:20:37.600 --> 0:20:40.480 just said, but just to clarify in case somebody writes 0:20:40.520 --> 0:20:44.200 in sure, but yeah, he did say those things, and 0:20:44.840 --> 0:20:48.680 people said, hey, you know, Mark says privacy is dead, 0:20:49.600 --> 0:20:52.640 and which was definitely an oversimplification of what he was saying. 0:20:52.680 --> 0:20:55.359 But but also, you know, it's when you're speaking off 0:20:55.359 --> 0:20:57.200 the cuff, it's also really easy to give a sound 0:20:57.200 --> 0:21:02.480 bite that doesn't entirely absolute what you're thinking exactly. We've 0:21:02.520 --> 0:21:06.760 We've had that same situation here many many times. So 0:21:06.840 --> 0:21:09.040 let's get into the actual Bill of rights. I guess yeah, 0:21:09.040 --> 0:21:13.440 I figure it's probably UM, although it's kind of thick 0:21:13.480 --> 0:21:16.280 in places. We should probably get into the specific provisions. 0:21:16.320 --> 0:21:19.920 There are seven I believe that are are UM where 0:21:19.960 --> 0:21:23.520 they're trying to to work with people to make this happen. Yeah, 0:21:23.560 --> 0:21:27.760 they're there. The the language refers to them as PHIPS, 0:21:29.119 --> 0:21:33.760 f I, P P S PHIPS because they are fair 0:21:33.800 --> 0:21:41.280 Information Practice Principles or philps. Yeah. I I actually skimmed 0:21:41.280 --> 0:21:44.479 ahead and was reading and I started seeing references to PHIPS, 0:21:44.680 --> 0:21:47.000 and it was before I saw what the breakout was 0:21:47.080 --> 0:21:51.440 for the acronym. And I had many enjoyable moments trying 0:21:51.440 --> 0:21:54.440 to come up with what PHIPS could stand for. None 0:21:54.480 --> 0:21:56.440 of them, none of them were right, by the way, anyway. 0:21:56.480 --> 0:21:59.639 That's that's that's tangential. Well. One of the first is uh, 0:22:00.119 --> 0:22:05.560 the individual control of your personal information. Basically, they're saying 0:22:05.560 --> 0:22:08.719 that you you should be the one in charge of 0:22:08.880 --> 0:22:10.760 whether or not you give this information away and what 0:22:10.800 --> 0:22:13.440 happens to it. So essentially, what this is saying is 0:22:13.480 --> 0:22:19.440 that whenever you are signing up for any sort of service, 0:22:19.600 --> 0:22:23.280 or or a site or whatever that when they the 0:22:23.440 --> 0:22:28.000 company or organization asks for your information, you have the 0:22:28.080 --> 0:22:30.600 right to either give the information or not give the information. 0:22:30.600 --> 0:22:35.640 And furthermore, you can actually uh dictate how that information 0:22:35.680 --> 0:22:38.600 will be used. So in other words, um, you know, 0:22:38.920 --> 0:22:40.960 if you give the information to the company, if you 0:22:41.040 --> 0:22:44.080 choose to do it, uh, you should still be able 0:22:44.119 --> 0:22:46.040 to say, hey, you know, I want I'm giving this 0:22:46.080 --> 0:22:48.040 information to you, but I'm doing it so that you 0:22:48.080 --> 0:22:51.359 can do this set of things and nothing beyond that 0:22:51.440 --> 0:22:57.680 set of things. So that's interesting. I'm wondering how how 0:22:57.680 --> 0:23:00.480 well that will be enforced. Uh. And a lot of these, 0:23:00.520 --> 0:23:02.120 by the way, we're going to go through them all, 0:23:02.200 --> 0:23:03.760 but a lot of these are going to kind of 0:23:03.800 --> 0:23:07.600 overlap each other or complement each other, so there will 0:23:07.640 --> 0:23:13.840 be some some similarities throughout these these these uh rights, 0:23:13.920 --> 0:23:19.040 these fips. Yes, yes, Now the second is transparency. So 0:23:19.040 --> 0:23:21.560 so what they're saying is the company should tell you 0:23:21.720 --> 0:23:24.639 upfront or during the entire time that you have an 0:23:24.640 --> 0:23:27.680 account with them that exactly how your information is going 0:23:27.720 --> 0:23:30.720 to be used. Um and and for what means? They 0:23:30.760 --> 0:23:34.200 also privacy and security? Yes, yes, they also the security 0:23:34.240 --> 0:23:35.800 was what I was going to address. They also have 0:23:35.880 --> 0:23:38.280 to let you know how your data is going to 0:23:38.320 --> 0:23:42.560 be protected, because yeah, it's Again that's one of the 0:23:42.640 --> 0:23:46.840 reasons why this this this legislation or proposed guidelines. I 0:23:46.840 --> 0:23:50.640 guess I shouldn't say legislation proposed guidelines. It's why they were. 0:23:51.160 --> 0:23:54.520