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Speaker 1: Now here's a highlight from Coast to Coast AM on iHeartRadio.

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Speaker 1: You're listening to Coast to Coast AM. Hello there, I'm

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Speaker 1: Connie Willis. Nice to talk with you guys again. If

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Speaker 1: you'd like to find me, you can do that at

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Speaker 1: Connie Willis dot com. I got a couple of shows

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Speaker 1: Creepy Hotspots and Bigfoot Friday and Far Out Thursday. Great fun,

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Speaker 1: very interactive shows. I hope you'll join me on Blue

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Speaker 1: Rock Talk. Also eating show coming up in the future

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Speaker 1: called Eat This Yeah, cooking show. I'm going to have

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Speaker 1: a lottery show coming up for you too, where you

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Speaker 1: usually the pendulum to pick winning numbers and holy cow

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Speaker 1: or those number. Those jackpots are huge, so that might

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Speaker 1: be worthy for you, as well as where I have

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Speaker 1: a virtual bar and you can join me with a

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Speaker 1: drink called Connie after Dark. So just go to Connie

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Speaker 1: Willis dot com for that. And by the way, I

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Speaker 1: have a free Bigfoot documentary that you can check out,

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Speaker 1: so go to Connie Willis dot com sign up. I'll

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Speaker 1: send you more information, but definitely check out that free

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Speaker 1: Bigfoot documentary. A day of bigfooting is documented. It's a

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Speaker 1: lot of fun, so as I talk about that, you

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Speaker 1: know what that is? That's an online business. Those are

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Speaker 1: that's an online business that I have. And I've got

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Speaker 1: different shows now. My background is broadcasting and TV and

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Speaker 1: radio and film, so I've kind of put it all together.

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Speaker 1: And a long time ago, I would not even known

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Speaker 1: that phrase. I just knew that instead of dealing with

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Speaker 1: auditions and going out to the networks and keeping up

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Speaker 1: my network relations and all the agents and all that stuff.

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Speaker 1: I mean, I've been blessed to be in some great

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Speaker 1: places along the way. But at one point I saw

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Speaker 1: everything going to YouTube at the time, and I thought, man,

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Speaker 1: I can do this without having to do all that

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Speaker 1: other stuff. And so I started doing it on YouTube.

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Speaker 1: And then now a lot of people can do the

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Speaker 1: YouTube really bam, just knock it out of the ballpark. Right. However,

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Speaker 1: when you got a broadcast background and you're like, Okay,

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Speaker 1: I gotta get the best mic, I gotta get there,

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Speaker 1: I gotta get this because you're not doing it like

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Speaker 1: a little fad. You want to do it until retirement, Okay,

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Speaker 1: at least me. So I started learning that and I realize,

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Speaker 1: oh my gosh, no matter what I've done in the past,

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Speaker 1: I can't get one hundred thousand people on YouTube. I'm

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Speaker 1: pulling teeth over here. And then you got to deal

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Speaker 1: with haters you get, you know, because that's you need

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Speaker 1: one hundred thousand in order to get ads to start

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Speaker 1: making income. And those of you out there that may say,

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Speaker 1: you know, it's most there's a small group of people.

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Speaker 1: They just are loud and they're like, oh, you're just

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Speaker 1: doing this for the money. Well, no, I'm not doing

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Speaker 1: it just for the money. But I have to make

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Speaker 1: a living and I want to make a living with

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Speaker 1: my trade in my career, and this is what I'd

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Speaker 1: like to do. So when you start trying to do that,

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Speaker 1: you do have to deal with so much. But the

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Speaker 1: fact of getting one hundred thousand people before you can

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Speaker 1: start really making an income, that will, you know, keep

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Speaker 1: the lights on. It's a lot of hard work and

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Speaker 1: it's a lot of time that goes into it. So

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Speaker 1: I learned more. I've learned about membership sites and this

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Speaker 1: and that, and my journey began and that's where I'm

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Speaker 1: at now. And along the way, I've met some really

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Speaker 1: cool people and people that start training you how to

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Speaker 1: take well, how to do an online course or membership

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Speaker 1: or a YouTube channel or whatever type of thing you

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Speaker 1: want to do online. There's a lot of coaches out there.

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Speaker 1: Oh my gosh. I didn't know by the way that

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Speaker 1: there are such things as life coaches, and almost everybody

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Speaker 1: is one. It seems like, I thought, where did I

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Speaker 1: miss that memo? What a life coach? So that was

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Speaker 1: always kind of a surprise to me. But it's not

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Speaker 1: a surprise when you see a lot of health type

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Speaker 1: shows and classes and courses. You know, where you can

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Speaker 1: do yoga at home or you can wait lift at home.

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Speaker 1: I mean, I'm in the infomercial world, right, Beach Body,

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Speaker 1: all that stuff. We've been a part of that for

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Speaker 1: a long long time and it's always really worked well.

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Speaker 1: But now you didn't have to be a billion dollar

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Speaker 1: company to put this together. Now you can do it

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Speaker 1: on your own. I'm amazed at all the stuff that

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Speaker 1: we can do now that we would have three hundred

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Speaker 1: people on the set to do. And it's even a

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Speaker 1: little difficult once in a while to talk to your

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Speaker 1: Hollywood friends and say, look, you don't have to have oh,

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Speaker 1: you don't have to have all the stuff you have

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Speaker 1: nowadays to put something together. You don't have to spend

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Speaker 1: all that money, and well, COVID really made a difference there, right.

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Speaker 1: They all learned quickly they could live stream, and they

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Speaker 1: could use zoom, and they could use YouTube, and they

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Speaker 1: can use all the things that us people that were

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Speaker 1: ahead of the game, we're using it now they started

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Speaker 1: doing it was like, oh no. When that happened, I

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Speaker 1: was kind of like, oh bummer. Now they know the

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Speaker 1: secret that they don't have to put millions into a show.

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Speaker 1: It's hard to compete with Hollywood. However, there's answers and

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Speaker 1: one of the people that I found along the way

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Speaker 1: that I think is just phenomenal. I think he's great.

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Speaker 1: I think he's fantastic. Now I've met a lot of

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Speaker 1: people along the way and brought some people on and

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Speaker 1: we've talked about this because I think it's important that

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Speaker 1: a lot of us at a certain age, I don't know,

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Speaker 1: I want to put it up to maybe forty five

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Speaker 1: and up or maybe even a little higher. We're stuck

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Speaker 1: in that, like we kind of were there at the

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Speaker 1: very beginning of all the new you can even count

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Speaker 1: video games in there as well, but the new computer stuff.

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Speaker 1: But we were also on the other side of it

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Speaker 1: to where we were at the time where maybe you

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Speaker 1: had to deal with computers and maybe you didn't have to,

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Speaker 1: so the people that didn't have to didn't really learn it.

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Speaker 1: So I know that there's an age group where you're

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Speaker 1: kind of you're not computer savvy, so maybe you want

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Speaker 1: to stay away from all this kind of thing and

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Speaker 1: it scares you and intimidates you, and others that are

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Speaker 1: like right in there but aren't sure what to do.

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Speaker 1: Well in my travels of meeting the different people and

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Speaker 1: learning a little from here and a little from there,

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Speaker 1: and a lot of people will tell you their coaches

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Speaker 1: and that they really know what they're talking about, but

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Speaker 1: they really don't. You find that out the hard way.

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Speaker 1: So I'm hoping that I can help some of you guys,

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Speaker 1: because I know it took me a long time to

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Speaker 1: find that one person that was completely, in my eyes,

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Speaker 1: consistent and powerful and honest, genuine, straight up I mean

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Speaker 1: all the best words. I'm getting tingles over here, because

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Speaker 1: I'm serious about that. There's a lot of people you

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Speaker 1: got to weed through, so I wanted to make sure

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Speaker 1: when I found someone that was like, here's the guy

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Speaker 1: that can help you if you are stuck, because COVID

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Speaker 1: messed up your work. Never going to go back to

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Speaker 1: that office again. You're never going to go back to

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Speaker 1: whatever that restaurant was, or the retail story you were at,

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Speaker 1: whatever it might be, maybe just completely gone. And you're like,

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Speaker 1: what am I going to do? I know, COVID money

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Speaker 1: just stopped. What last week? Or so? What are you

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Speaker 1: going to do? Where are you going to go? Hey,

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Speaker 1: we can talk ufolks, bigfoot, all that wonderful stuff that

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Speaker 1: we do all the time. But here's the phenomenon too

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Speaker 1: that we got to jump aboard and keep the lights on. Right.

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Speaker 1: I know, I'm one of them. I got to do

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Speaker 1: this too, and that's why I went for an online business.

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Speaker 1: Don't listen to people when they say, oh, it's just

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Speaker 1: it's already flooded. No, my goodness no. So I wanted

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Speaker 1: to bring on who I thought would could really help

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Speaker 1: you if you're in that position, one that you can

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Speaker 1: actually listen to and go, hey, he's right, it's not overnight.

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Speaker 1: It's going to take some time. However, it's not that

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Speaker 1: much time and this is going to be great and fun.

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Speaker 1: So so I want to bring on a first time guest.

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Speaker 1: His name is Graham Cochrane. He's a business coach, a YouTuber.

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Speaker 1: He's a host of The Graham Cochrane Show, a podcast.

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Speaker 1: He's got several new shows though our playlist, at least

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Speaker 1: on YouTube, so I want to ask him about that.

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Speaker 1: Also the founder of the Recording Revolution, and I love this.

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Speaker 1: He has a no name blog that turned It was

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Speaker 1: once a no name blog. It is now a seven

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Speaker 1: figure business and it requires less than five hours of

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Speaker 1: work a week. That's it, you guys. So he knows

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Speaker 1: the secrets, he knows how to get there. And that's

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Speaker 1: who you want to listen to anyway, right, someone who's

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Speaker 1: already gone through it all, fumbled through it and just

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Speaker 1: get the answers at the end. And that's what he does.

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Speaker 1: He's in Tampa, Florida, his wife, two daughters, and a

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Speaker 1: girl bunny named Ella. Welcome, Graham Cochrane. How are you?

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Speaker 1: Thank you, Hey, Connie, thanks for having me. It's so

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Speaker 1: good to be here. Yeah, I tell you it was

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Speaker 1: a little rough, you guys. I was like, oh, man,

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Speaker 1: I gotta get this guy. I gotta get this guy.

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Speaker 1: And he's a father, right, he's got kids and a bunny,

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Speaker 1: so he's thinking, oh, it's so late. Nah, no, come on.

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Speaker 1: So he took care of me and said, you're pretty persistent.

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Speaker 1: I'm going to jump on with you. So I understand

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Speaker 1: the time, I get it, and thanks for being with us.

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Speaker 1: So Graham, here's my big things. There's so many people

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Speaker 1: that are lost, COVID money stopped. They're looking for something

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Speaker 1: to do. They don't know what to do. But in

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Speaker 1: their own home, they've got a laptop or a phone

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Speaker 1: or a tablet, nice tool. What do you think? I mean,

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Speaker 1: it depends on who you ask, because not everybody thinks

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Speaker 1: of themselves as someone to go on the internet and

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Speaker 1: do something on the internet. And I think it's it's

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Speaker 1: not the first thought that comes to mind if you

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Speaker 1: need to make money. You don't think I'm going to

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Speaker 1: go on the internet and make some videos or start

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Speaker 1: a podcast. Some people do, but a lot of people don't.

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Speaker 1: And those who don't assume that people that make YouTube

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Speaker 1: videos or have a podcast or write a blog are

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Speaker 1: a certain type of person or have a certain skill set,

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Speaker 1: or like you were saying on the top of the show,

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Speaker 1: have one hundred thousand subscribers or followers, or that you

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Speaker 1: need that number to really do anything. But I think

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Speaker 1: what's amazing is everyone that it's become democratic. Now everyone

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Speaker 1: has an opportunity to create an income online. It's a

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Speaker 1: different way of making a living. It's certainly not something

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Speaker 1: I grew up thinking I was going to do, because

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Speaker 1: it didn't exist when I was growing up. But it's

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Speaker 1: available and it's only going to become more normalized moving forward. Now.

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Speaker 1: I do know that when covid happened, I felt like

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Speaker 1: I was on the edge with the membership online business.

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Speaker 1: I thought, I'm on the edge, I'm live streaming, I'm

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Speaker 1: ahead of the ballgame. COVID happens, and then all of

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Speaker 1: Hollywood is doing it, So I was like, uh, so,

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Speaker 1: do you agree that it kind of jumped ahead and

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Speaker 1: how do we stay above that in past that? Yeah?

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Speaker 1: I mean, for sure, I think covid pushed the push

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Speaker 1: a lot of things forward a few years. I think,

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Speaker 1: you know, I've been using live streaming and platforms like

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Speaker 1: that for six seven years, and now it seems like

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Speaker 1: everyone's getting it. So I think that's for sure. What's

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Speaker 1: great about, you know, this business model, if you want

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Speaker 1: to call it that, is that it doesn't matter how

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Speaker 1: many people are doing it, because there's only one of you.

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Speaker 1: It's a very much you centric business model, which I

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Speaker 1: think takes a lot of the pressure off. It's not

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Speaker 1: an arms race to who can do it the fastest.

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Speaker 1: It's no one can copy you. And that's the secret, sauce.

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Speaker 1: It's you. Yeah, agreed. You don't have to have five

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Speaker 1: Hollywood films behind you, don't have to be a quarterback

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Speaker 1: for a pro team or anything like that. You can

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Speaker 1: actually just be you and still be successful and just

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Speaker 1: and you've done that. What is your story of your

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Speaker 1: first business, because I know you were going through some

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Speaker 1: hard times too. Yeah, it's funny. It was a similar

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Speaker 1: time for me. Two thousand and nine was when I

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Speaker 1: started my journey in business, not by choice. I lost

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Speaker 1: two jobs during the global recession in the same year

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Speaker 1: in two thousand and nine, and my family had a

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Speaker 1: lot of transition. My wife and I moved to Tampa

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Speaker 1: from Virginia. We helped the buddy started church down there,

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Speaker 1: and I did music. So I said, hey, man, I'll

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Speaker 1: come down and help lead the worship band in the

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Speaker 1: church and we'll get jobs. And moved to the beach,

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Speaker 1: you know, and see what Florida is like and and

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Speaker 1: lost it, you know. Two jobs at the same year,

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Speaker 1: right when we had our first baby, had our first

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Speaker 1: mortgage on our first house. It was really your job,

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Speaker 1: ye and you know, and every it was a dark

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Speaker 1: time as well, very similar. You know, the news was

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Speaker 1: just negative. There was nowhere to get work. It seemed

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Speaker 1: I was either under too little experience or too much experience.

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Speaker 1: It was a weird, weird time. But the one skill

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Speaker 1: I had was music production, meaning I would record albums

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Speaker 1: for bands and musicians. That's what I went to school for.

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Speaker 1: It was music is my passion and I always recorded

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Speaker 1: musicians freelance for fun and profit on nights and weekends.

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Speaker 1: I was also an audio engineer by trade at a

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Speaker 1: tech company during the day, but music was the fun job,

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Speaker 1: and I was just trying to ramp up gigs get

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Speaker 1: more clients. But I didn't know anybody in Tampa because

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Speaker 1: I had just moved here, and so long story short,

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Speaker 1: I somehow got the idea that I should start a

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Speaker 1: blog tied to my freelance business, and that eventually a

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Speaker 1: YouTube channel a couple of months later, thinking nobody knows

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Speaker 1: who I am in town, so I have just as

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Speaker 1: much of a shot as getting discovered by potential clients

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Speaker 1: online and maybe a better shot if I open my

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Speaker 1: clientele to the whole world. And I thought, if I

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Speaker 1: blogged about what I'm doing in the studio, and by

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Speaker 1: studio I mean my spare bedroom, if I did videos

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Speaker 1: on some of the work I was doing, it would

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Speaker 1: showcase my talent and maybe people would say, oh, this

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Speaker 1: guy's good, I'd love to work with him. And that

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Speaker 1: just began a journey of not actually doing a lot

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Speaker 1: of music production, although I did do a lot more,

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Speaker 1: but really that began the journey of being a content

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Speaker 1: creator and teaching people how I record music and how

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Speaker 1: they could do the same. And my life's never been

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Speaker 1: the same. Yeah, that's what it is. Where people say

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Speaker 1: I have nothing, it's like, well, what's your hobby? Well,

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Speaker 1: I you know, I make blueberry pies. I'm really good

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Speaker 1: at that. In fact, come over next week we'll have some. Okay,

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Speaker 1: well don't you do something. Why don't you write a

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Speaker 1: blog or do a membership site or do something about

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Speaker 1: you making blueberry pies and how you do it the

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Speaker 1: best way, And it's amazing, but that works. People make

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Speaker 1: all sorts of money doing stuff like that. So when

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Speaker 1: you say you started a blog, and then you went

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Speaker 1: to YouTube. Did you when you say blog are you talking?

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Speaker 1: You got a website, you got a domain name, you

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Speaker 1: have a website, and then you're doing the blog. There

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Speaker 1: is that how you did it exactly? Yeah? I just started.

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Speaker 1: I had to, you know, at the time. It was

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Speaker 1: Graham cochrane dot com as well back then, but it

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Speaker 1: was my music site and I just started writing on

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Speaker 1: the blog side of it. And I used a free

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Speaker 1: tool called Wordpress's blog. I mean, like, anybody can just

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Speaker 1: create a blog and you just start writing articles. And

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Speaker 1: I thought, why would anybody care about me unless I

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Speaker 1: gave them something to care about, And so I thought

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Speaker 1: I would teach them and share, like, hey, here's how

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Speaker 1: you get a really good guitar sound, or here's how

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Speaker 1: you make your vocals sound better, or here's what microphone

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Speaker 1: to buy, just basic stuff that my normal friends would

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Speaker 1: ask me. And I think that's the key. I love

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Speaker 1: the blueberry pie example. When you have a friend or

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Speaker 1: a family member or people in your life who are

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Speaker 1: always coming to you for like, hey, how do you

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Speaker 1: make that pie? Or how do you do that? Or

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Speaker 1: you're so good with kids? What are you doing? Or

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Speaker 1: how do you fix your cars? Or whatever it is.

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Speaker 1: You have some knowledge or some experience or something that

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Speaker 1: they want to know how to do what you do

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Speaker 1: or know more about it. And in real life, we

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Speaker 1: just share that with our friends and it helps them

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Speaker 1: and it adds value to them. And so all I've

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Speaker 1: decided to do is take that online and share it

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Speaker 1: with strangers who I assumed had similar questions to my friends.

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Speaker 1: And that has become really the foundation of everything I

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Speaker 1: do online and both of my brands is help friends out,

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Speaker 1: help people out, sharing what I know, because what we

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Speaker 1: know is valuable to other people. And here's what's crazy.

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Speaker 1: Is valuable enough that people will pay for it. And

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Speaker 1: there's a lot of people out there if you go online,

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Speaker 1: Oh my gosh, they've all got something to teach. They

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Speaker 1: all have overnight successes. They have beautiful cars behind them,

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Speaker 1: they have huge mansions behind them, and they say, you

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Speaker 1: can have this too. Look what I did is everybody

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Speaker 1: being a straight up as possible. You think, well, you know,

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Speaker 1: it's like anything, and people are skeptical of me sometimes.

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Speaker 1: Also some of the YouTube comments, you know, oh you know,

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Speaker 1: the easiest way to get rich is teach people how

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Speaker 1: to get rich. And for those of you that don't

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Speaker 1: know my story. My first business was teaching broke musicians

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Speaker 1: how to make recordings sound really good on cheap equipment.

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Speaker 1: At least we're not people perfect and have a lot

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Speaker 1: of money or spend a lot of money. It was

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Speaker 1: a hobbyist market. In fact, most people making good money

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Speaker 1: doing what I do are teaching a hobby. They're not

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Speaker 1: teaching business to business or something like that. But it's

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Speaker 1: like anything, there is always a crop of people that

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Speaker 1: want to They're not doing anything illegal. Usually they're just

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Speaker 1: exploiting the desire that we all have, which is to

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Speaker 1: better our lives, and a lot of times that's financial,

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Speaker 1: and they're going about it in a way that just

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Speaker 1: personally for me, doesn't resonate. I don't respond well to

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Speaker 1: a guy standing in front of a ferrari or showing

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Speaker 1: me all the cash he took out of his bank

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Speaker 1: account in single dollar bills, so it looks like a

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Speaker 1: big stack of cash or whatever it is that's flashed

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Speaker 1: to me, and I'm not looking for that, and I

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Speaker 1: certainly don't want to be that for other people. I

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Speaker 1: want to show people what's possible and empower them to

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Speaker 1: not just make money, but really to get into the

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Speaker 1: line of work that they're really suited for. Because when

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Speaker 1: you're doing work you love, like you were talking about Connie,

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Speaker 1: making a living, doing something you really care about, Guess

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Speaker 1: what you're going to do it better. You're going to

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Speaker 1: work harder, and you're going to serve people with more

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Speaker 1: excellence than if you're in the job you hate. Listen

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Speaker 1: to more Coast to Coast Am every weeknight one am

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Speaker 1: Eastern and go to Coast to Coast am dot com

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Speaker 1: for more