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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring to safe plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live or more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC Erness What's Up? You ever walk

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Speaker 1: into a small business and everything just works like the

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Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze,

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Speaker 1: and you're out the door before the line even builds.

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Speaker 1: Odds are they're using Square? We love supporting business is

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Speaker 1: that run on Square because it just feels seamless. Whether

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Speaker 1: it's a local coffee shop, a vendor at a pop

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Speaker 1: up market, or even one of our merch partners. Square

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Speaker 1: makes it easy for them to take payments, manage inventory,

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Speaker 1: and run their business with confidence, all from one simple system.

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Speaker 1: If you're a business owner or even just thinking about

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Speaker 1: launching something soon, Square is hands down one of the

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Speaker 1: best tools out there to help you start, run, and grow.

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Speaker 1: It's not just about payments, it's about giving you time

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Speaker 1: back so you can focus on what matters most ready.

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Speaker 1: To see how Square can transform your business, visit Square

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Speaker 1: dot com backslash go backslash eyl to learn more that

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Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

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Speaker 1: Let's Square handle the back end so you can keep

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Speaker 1: pushing your vision forward. One of the most important things,

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Speaker 1: especially in our community, is trust. Yes, and nothing more

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Speaker 1: important than black women and putting a product in And

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Speaker 1: so I know one of the things you're keen on

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Speaker 1: is the amount of reviews you have of things over

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Speaker 1: sixty thousand.

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Speaker 2: Reviews now over sixty thousand and five stars, five star wars.

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Speaker 1: Used be very clear about this, very clear about this.

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Speaker 1: So they're all real by the way, So in the beginning,

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Speaker 1: I mean, how are you getting this product in the

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Speaker 1: people's hands?

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Speaker 3: First? Is it like a trial question?

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Speaker 1: And you know, the initial thing is like, we got

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Speaker 1: to put this thing to work. So like, let's see

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Speaker 1: what the feedback is. Let's take us through that.

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Speaker 4: Okay.

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Speaker 2: So basically I launched right after and I don't even

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Speaker 2: want to say my competitor, but I love you girl.

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Speaker 4: I launched right after Miracle Drops right.

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Speaker 2: She launched maybe a few years prior than me, and I,

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Speaker 2: like I said, I already had that idea in my

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Speaker 2: head of what I wanted to do with Hyllie herbar

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Speaker 2: was sitting on the idea for like five years.

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Speaker 4: And so when I saw her and I saw the

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Speaker 4: success that.

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Speaker 2: She had, it also gave me drive, like, oh my gosh,

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Speaker 2: you look at the success she had.

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Speaker 4: I could do it. If she could do it, I

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Speaker 4: could do it too.

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Speaker 2: So it took me into that realm of like, Okay,

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Speaker 2: what should.

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Speaker 4: I do or how should I do this?

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Speaker 2: And I wanted to make sure to have a product

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Speaker 2: that was popping. So at that time, hair Growth Serum

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Speaker 2: was popping, because her product was a huge product that

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Speaker 2: was popping. So it's like going with the times, you know,

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Speaker 2: like with reality TV, you know what I mean, you

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Speaker 2: have to have a certain type of show.

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Speaker 4: Now these shows are popping. Now we turn in. Now

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Speaker 4: we go into this type of vibe.

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Speaker 2: So it was the same type of thing with women

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Speaker 2: in our products as black women.

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Speaker 4: You know, we go through our phases.

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Speaker 2: We go through the lace front, then we go through

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Speaker 2: the wig, then we go through the weaves, then we

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Speaker 2: go through the braids. So it was a phase at

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Speaker 2: that time that was hair growth serums that are going

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Speaker 2: to grow your hair.

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Speaker 4: So because I picked up.

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Speaker 2: On it and I came at it with the right time,

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Speaker 2: I was able to get into the psyche.

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Speaker 4: Like I said, of the woman's head.

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Speaker 2: It was all about the videos of the black women

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Speaker 2: with long hair and getting into those groups that had

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Speaker 2: the pages that were filled with black consumers that liked

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Speaker 2: to buy off of Instagram pages. You know how back

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Speaker 2: in the day we had those Instagram pages and they're like,

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Speaker 2: oh you could buy this or the y only pearls

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Speaker 2: or the you know those type of pages that sell things.

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Speaker 4: Those were those pages.

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Speaker 2: So they had two four husand five hundred thousand followers

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Speaker 2: on those pages.

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Speaker 4: That all trusted the things that they would post. So

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Speaker 4: my like network that I was blessed enough.

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Speaker 2: Thank you April that my girl April, she got me

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Speaker 2: in this group in these groups.

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Speaker 4: She had a brand as.

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Speaker 2: Well, and basically I was blessed enough to be privet

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Speaker 2: into the groups and it was like I was privet

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Speaker 2: into my entire demographic of women that were already sitting

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Speaker 2: on these pages waiting to buy the next thing. So really,

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Speaker 2: everybody wants to buy something that they feel like is

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Speaker 2: different and it's not saturated as well in the market.

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Speaker 2: So because you know, another product was big, they're like, okay,

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Speaker 2: let's try this one now. So they really trusted me

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Speaker 2: and tried it. And I put this review tracker on

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Speaker 2: my website. Luke's is the company, and Luke's was a

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Speaker 2: review tracker that basically it would email them, you know,

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Speaker 2: say you want to give a review, then you would

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Speaker 2: give the review, but the review would pop up on

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Speaker 2: the website.

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Speaker 4: So I basically optimized my site.

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Speaker 2: And I did the whole thing in the beginning, you know,

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Speaker 2: with the success and everything. We didn't even change the

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Speaker 2: website until like maybe a year or two ago, but

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Speaker 2: I basically optimized it. So it was all about thinking

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Speaker 2: about all of the steps that a woman would go

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Speaker 2: through on a website to purchase something, making sure that

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Speaker 2: she converted another thing was like making sure that the

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Speaker 2: website was geared. It's like you want to babysit them

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Speaker 2: to the sale. You know, you don't want to have

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Speaker 2: too many whistles and bills a lot of times on

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Speaker 2: your website, videos and a lot of things, especially in

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Speaker 2: the beginning, because it takes them off of their concept

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Speaker 2: of just buying and going. You want them to be

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Speaker 2: in out a quick and easy transaction. Go on, look

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Speaker 2: at your stuff and purchase. So a lot of times

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Speaker 2: when you put too much, they get sidetracked. So the

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Speaker 2: review tracker thing was the perfect thing. It was just

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Speaker 2: that one thing that was there and it would pop

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Speaker 2: up on any product that they went on and then

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Speaker 2: they would click. And so the wonderful thing about it

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Speaker 2: is the product really worked. So the reviews flooded in

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Speaker 2: like I didn't have to do anything.

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Speaker 4: I've not.

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Speaker 2: You know a lot of people say, oh, those reviews,

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Speaker 2: Oh that's fake, or you can't even believe that.

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Speaker 4: It's so sad. They are all real.

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Speaker 2: It's just sad that people think that because they come

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Speaker 2: through you know, they all came through Lukes and O

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Speaker 2: Kindo to review outlets that we have. And what's wonderful

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Speaker 2: about what I did with my website too, is I

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Speaker 2: made sure to have two review trackers. So one was

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Speaker 2: the Lukes review that would show like a woman her picture,

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Speaker 2: her review, you know, at the bottom, she would give

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Speaker 2: it a five star or whatever stars.

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Speaker 4: And then there was another one that I had that

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Speaker 4: was like a survey.

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Speaker 2: And so I have like over thirty thousand women that

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Speaker 2: have just like taken a survey of like how old

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Speaker 2: they are, how fast it worked, you know, what do

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Speaker 2: they feel about it? And so those are things that

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Speaker 2: work when you go to, like now the next levels

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Speaker 2: that I'm at big box stores and you know, going

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Speaker 2: into retail and that type of thing, it's like really

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Speaker 2: making a big difference.

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Speaker 4: Because no one comes with that.

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Speaker 2: I sit in these meetings, you know, big box and

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Speaker 2: our distributors, and I'm doing some really big things with

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Speaker 2: all of all of the stores at this point, and

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Speaker 2: they sit.

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Speaker 4: There in awe.

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Speaker 2: They're in shock. They can't even believe. They're like, how

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Speaker 2: did you like? Cause at this point, we've our revenue

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Speaker 2: is about forty five million over the last let's say

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Speaker 2: three to four years. You know, like the first year

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Speaker 2: we did a million. I mean, thank you, thank you,

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Speaker 2: thank you. And so to be able to do something

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Speaker 2: like that with no bank loan.

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Speaker 4: I did most of it.

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Speaker 2: Were not even move with a credit card, you know,

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Speaker 2: like we got our AMEX, you know, thank you.

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Speaker 4: My express love you.

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Speaker 2: But that is not heard of as a black woman.

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Speaker 2: And everyone said, like, why didn't you take money? Why

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Speaker 2: didn't you? You know, you're supposed to use other people's

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Speaker 2: money to make money, And I'm like, you know why,

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Speaker 2: because I wanted to show the next little young black girl.

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Speaker 4: That she could do it with nobody's money.

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Speaker 2: That's why, Like, I really wanted to have that story

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Speaker 2: to where the next young black entrepreneur, girl, woman, boy, whatever,

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Speaker 2: could say, wow, she paid forty five million dollars without

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Speaker 2: taking a dime from anybody else. I don't have to

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Speaker 2: have perfect credit. I don't have to go and beg

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Speaker 2: somebody for help.

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Speaker 4: I don't. I can just put lace my boot straps

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Speaker 4: up and I can go out there and I can

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Speaker 4: go get it too.

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Speaker 5: So let's go back to social media things. Yes, you

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Speaker 5: started selling?

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Speaker 4: At what point I started selling?

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Speaker 2: Actually, it's almost our fifth year anniversary and I am

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Speaker 2: celebrating it with you guys. September sixteenth, twenty eighteen is

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Speaker 2: when we started posting and started in the groups.

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Speaker 3: How many followers did you have?

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Speaker 4: I had about sixty thousand at that point, and.

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Speaker 3: Took how long until you get sixty thousand?

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Speaker 4: About a year?

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Speaker 5: So you did a year of because a lot of

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Speaker 5: times people try to sell to early.

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Speaker 3: This is the point that I'm trying to make. It's

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Speaker 3: very important.

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Speaker 5: And like you just started Instagram page and you already

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Speaker 5: doing fifty percent off Black Friday sales or five hundred followers,

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Speaker 5: So you didn't yet with.

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Speaker 3: No even though you already had the plan to sell.

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Speaker 3: You set on it.

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Speaker 5: You set on the product for a year, yes, and

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Speaker 5: just built organically, post every day and.

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Speaker 2: Just viral stuff viral you always the concept, in my

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Speaker 2: opinion to social media is viral.

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Speaker 4: If it ain't viral, don't.

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Speaker 5: Post so and just building that trust, building the community.

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Speaker 3: And then when it.

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Speaker 5: Was tom a year, lady got six thousand followers and

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Speaker 5: you decided to drop the product.

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Speaker 3: How did you roll out the product? When you first

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Speaker 3: rolled it up?

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Speaker 2: Oh my gosh, so ghetto, Oh my god, like not ghetto,

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Speaker 2: but you know, you know, we do what we gotta do.

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Speaker 4: I didn't even have labels on my bottles. I didn't

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Speaker 4: have labels and you know what I told the women

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Speaker 4: when they were kind of like, there's no label on

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Speaker 4: the bottles. I had these beautiful, beautiful bottles. They were ombre.

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Speaker 2: They went from like a blue to a beautiful cranberry

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Speaker 2: and it and it just blew up.

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Speaker 1: You know.

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Speaker 2: You just say, Okay, I'm gonna start posting today. You

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Speaker 2: can buy it the websites here, and they started buying it.

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Speaker 5: The first day with no person, just the product. Like

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Speaker 5: it wasn't like a person behind it. Just posted the

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Speaker 5: product and.

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Speaker 2: Said this week this was And I did that specifically too.

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Speaker 3: Did they know that the page was it? Well, what's

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Speaker 3: the page.

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Speaker 4: Called Hollywood hair bar Yes, so it was branded.

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Speaker 3: It wasn't like you had a different page and product

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Speaker 3: mm hm.

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Speaker 2: So it wasn't on a Hollywood Hair BARB page. But

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Speaker 2: the secret to the sauce was the network I was in.

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Speaker 2: So it wasn't just that I posted and said by this.

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Speaker 2: I posted with about thirty forty other people posting, and

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Speaker 2: so we did what was called like an organic share

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Speaker 2: for share. You know, that's like something that they used

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Speaker 2: to do back now I.

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Speaker 1: Remember that it so their trust system, you'd like tied

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Speaker 1: into it because now you've posted, and their community rate

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Speaker 1: trust everything they're.

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Speaker 2: Doing, and so now you're part of the trust because

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Speaker 2: they're posting all these different brands.

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Speaker 6: An illegal alien from Guatemala charged with raping a child

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Speaker 6: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 6: accused of murdering a Texas man of Venezuelan charged with

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Speaker 6: filming and selling child pornography in Michigan. These are just

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Speaker 6: some of the heinous migrant criminals caught because of President

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Speaker 6: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 6: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 6: crossings are at the lowest levels ever recorded, and over

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Speaker 6: one hundred thousand illegal aliens have been arrested. If you

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Speaker 6: are here illegally, your next you will be fine nearly

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Speaker 6: one thousand dollars a day, imprisoned and deported, you will

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Speaker 6: never return. But if you register using our CBP home

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Speaker 6: app and leave now, you could be allowed to return legally.

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Speaker 6: Do what's right.

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Speaker 4: Leave now.

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Speaker 6: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security,