WEBVTT - Cliff Notes: Business and Culture of South Africa

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<v Speaker 4>We talked about why Art, but you talk about South

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<v Speaker 4>Africa and give an insight because you have a relationship

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<v Speaker 4>with the country from a variety of different standpoints. So

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<v Speaker 4>how what do you see as far as opportunity in

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<v Speaker 4>South Africa is an interesting place because you know, it

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<v Speaker 4>has the largest economy I think of Africa, but it's

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<v Speaker 4>mostly controlled by white people. So you know, everybody knows

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<v Speaker 4>about apartheid, or they should know about apartheid, and you know,

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<v Speaker 4>the formal system was broken, but the economic system never

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<v Speaker 4>really changed, so you still have the minority in rule

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<v Speaker 4>of the majority when it comes to the economics of it.

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<v Speaker 2>So a lot of people don't even.

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<v Speaker 4>Look at South Africa as like a true African nation,

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<v Speaker 4>but I would like your perspective from actually spending time

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<v Speaker 4>out there.

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<v Speaker 5>Yeah, I mean lessen, South Africa is absolutely a true

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<v Speaker 5>African nation.

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<v Speaker 1>It's Africa, and you know the I think the.

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<v Speaker 5>Effects of apartheid are still very apparent, just like the

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<v Speaker 5>effects of slavery here in the US are still very apparent.

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<v Speaker 5>But I certainly know that there is this younger generation

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<v Speaker 5>that's so clear about the fact that they're about to

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<v Speaker 5>change their own personal situations and change the climate of

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<v Speaker 5>the country. And those are the people that I've been

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<v Speaker 5>able to connect with, you know, specifically, in my journey

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<v Speaker 5>to Launch's Wine, I connected with a twenty six year

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<v Speaker 5>old winemaker, black South African winemaker Hayley September who graduated

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<v Speaker 5>with a wine degree going back to get our masters.

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<v Speaker 5>And you know, it's those kind of stories that are

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<v Speaker 5>going to change the situation for South Africa. But there's

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<v Speaker 5>a lot of work that needs to be done. There

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<v Speaker 5>are still so many issues, I mean so many issues.

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<v Speaker 2>I read Trevor Noah's book, have read that. No, it's

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<v Speaker 2>actually really good.

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<v Speaker 4>So we talked about even like the different Like I

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<v Speaker 4>guess we wouldn't be considered black and South Africa colored.

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<v Speaker 1>We'd be colored, right, Yeah, so it's.

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<v Speaker 2>White colored and it's black.

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<v Speaker 1>Correct.

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<v Speaker 4>Talk about that because that's interesting. People from America probably

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<v Speaker 4>can't understand that. I mean, we understand light skin, we

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<v Speaker 4>know that, but we don't have like set different classes

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<v Speaker 4>as far as Dad's concerned.

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<v Speaker 5>I'm going to talk about it from my own personal experience.

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<v Speaker 5>For instance, the young lady who I was just talking about,

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<v Speaker 5>she would be considered colored.

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<v Speaker 1>I never call her colored.

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<v Speaker 5>I'm like Hayley's black South African because that's not my reality.

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<v Speaker 5>And it's not that I'm trying to be disrespectful, but

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<v Speaker 5>it's just it's not the reality that we live in,

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<v Speaker 5>but it's real for them. There's so much colorism, you know,

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<v Speaker 5>is wild. And again, what I can tell you is

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<v Speaker 5>that the younger generation is so aware that a lot

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<v Speaker 5>of that is just a trap to keep you know,

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<v Speaker 5>their minds stuck in a certain place, to see us

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<v Speaker 5>different when we should all see ourselves the same.

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<v Speaker 1>But it does exist.

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<v Speaker 5>And I think the beautiful opportunity for black folks in

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<v Speaker 5>America and Africans is that.

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<v Speaker 1>Our stories are so similar. You know, there's varying degrees.

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<v Speaker 5>But I feel so at home when I'm in South Africa,

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<v Speaker 5>Like I've sat with brothers in South Africa that remind

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<v Speaker 5>me of you two, you know, so I think dispelling

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<v Speaker 5>the myth that there's so much different, and I think

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<v Speaker 5>also dispelling the myth that Africa isn't this, you know,

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<v Speaker 5>incredible place with so much wealth. I mean, there's so

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<v Speaker 5>much wealth in Africa. It's wild and a lot of

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<v Speaker 5>people don't know that. A lot of people still believe that,

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<v Speaker 5>you know, the only thing to do there is safaris

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<v Speaker 5>and you know, they're starving children. It's like that couldn't

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<v Speaker 5>be farther from the truth. And like any country, there

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<v Speaker 5>is poverty and there are issues, but it's beautiful, you know.

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<v Speaker 5>And I think the last thing is again the notion

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<v Speaker 5>that somehow South Africa isn't part of, you know, the

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<v Speaker 5>African nation is wild. It's crazy, and I think it's

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<v Speaker 5>hurtful to Africans in South Africa.

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<v Speaker 3>You know.

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<v Speaker 5>I've heard them say, like, I don't know why anybody

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<v Speaker 5>would think that, you know, and.

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<v Speaker 2>So they are aware of that.

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<v Speaker 1>Yeah, oh yeah, for sure.

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<v Speaker 5>And I mean that's that's like saying if you're black

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<v Speaker 5>and you didn't grow up in the hood in the US,

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<v Speaker 5>that like somehow you're not black. It was like we

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<v Speaker 5>all black when we walk up, everybody just right. And

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<v Speaker 5>so I think it's even hurtful for me to hear

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<v Speaker 5>that because I've spent so much time in South Africa

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<v Speaker 5>and it's absolutely Africa. I've been to Ghana, I've been

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<v Speaker 5>to Nigeria, I've been to Africa, and I'm never in

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<v Speaker 5>South Africa like this is in Africa.

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<v Speaker 2>You know.

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<v Speaker 1>It is very much so Africa, you know, and.

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<v Speaker 5>The tradition and the beauty of the tradition, it's just

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<v Speaker 5>very powerful. And so I think my biggest thing with

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<v Speaker 5>ibest Wines is also showing black Americans, we should be

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<v Speaker 5>doing business on the continent.

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<v Speaker 6>So I think it's interesting because when you create business,

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<v Speaker 6>you have an opportunity to create a narrative, right and

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<v Speaker 6>so with I Best, how do you intertwine right ingrid story,

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<v Speaker 6>this region story, this cultural story together. How are you

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<v Speaker 6>navigating that? What is the story of I best that

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<v Speaker 6>the world needs to here?

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<v Speaker 5>Yeah, the story is really is it is a blending

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<v Speaker 5>and a celebration of culture.

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<v Speaker 1>That's really what this is.

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<v Speaker 5>And so for me, you know, really telling the story

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<v Speaker 5>of like here, I am a black woman from America

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<v Speaker 5>who went to South Africa and just fell in love

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<v Speaker 5>and felt at home and then quickly understood that like

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<v Speaker 5>I could do business, I could do business here, you know,

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<v Speaker 5>like this is this place is ripe for us to

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<v Speaker 5>go and do business.

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<v Speaker 1>And not only can I do.

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<v Speaker 5>Business, but I have the support of the people to

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<v Speaker 5>do the business right. And so ives is really just

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<v Speaker 5>a celebration of culture, global culture. I consider myself a

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<v Speaker 5>global citizens. I've been all over the world. I love

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<v Speaker 5>the world. I love traveling, and so I hope it's

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<v Speaker 5>my way of transporting people to South Africa to experience

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<v Speaker 5>South Africa just a bit. And I also hope that

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<v Speaker 5>it's a way to have people understand that, Like the

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<v Speaker 5>comfortable thing was Napa, the disruptive thing was South Africa.

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<v Speaker 4>So when Akorn has said, like, you know, everybody, every

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<v Speaker 4>black person from America should go to Africa and start

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<v Speaker 4>a business and you become a millionaire a lot. I

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<v Speaker 4>was talking to somebody and I understand what he meant

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<v Speaker 4>by that, But the how two parties do what's missing, right,

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<v Speaker 4>And that's that's very important. So you, as an American

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<v Speaker 4>who actually went to Africa and started a business, what

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<v Speaker 4>advice would you give people from the States or from

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<v Speaker 4>anywhere in the ASP. But that's looking to tap in

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<v Speaker 4>with Africa, Like as far as you know cultural experiences

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<v Speaker 4>and how to network properly, how to communicate, Like what

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<v Speaker 4>what would you give as far as advice based off

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<v Speaker 4>of your own personal experience?

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<v Speaker 5>Yeah, you know, I think the first thing that I

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<v Speaker 5>would say is specifically Black Americans, we do a lot

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<v Speaker 5>of Caribbean, we do a lot of Europe, do.

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<v Speaker 2>Some Africa, just to travel and just get the lake.

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<v Speaker 5>Like the first thing is like go, I mean, as Americans,

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<v Speaker 5>we have the freedom to travel anywhere in the world.

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<v Speaker 5>Our passport That's one thing that you realize when you're

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<v Speaker 5>in Africa that like the constraints for Africans to just

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<v Speaker 5>travel around Africa is bananas. But that's by design, right,

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<v Speaker 5>that's purely by design we have that freedom. And so

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<v Speaker 5>the first advice would be, go, if you've been to

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<v Speaker 5>Italy five times, it's time for you to go to

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<v Speaker 5>South Africa once. If you've been to Turks and Caicos

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<v Speaker 5>six times, it's time for you to go to Ghana once.

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<v Speaker 5>If you've been to think about where we all go

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<v Speaker 5>and we spend our money, all of that. So my

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<v Speaker 5>first advice would be go tap in and wait to

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<v Speaker 5>be widely, wildly surprised by what you're going to uncover

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<v Speaker 5>when you get there. The second thing is like our

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<v Speaker 5>brothers and sisters in Africa are waiting for us to come.

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<v Speaker 5>So when we land, they're like, welcome home, you know,

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<v Speaker 5>So understand that you're also going into an environment where

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<v Speaker 5>people are welcoming you. They want you there, they want

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<v Speaker 5>to connect with you. And then I think, like with anything,

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<v Speaker 5>you're going to find your people. I found my people.

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<v Speaker 5>It wasn't that hard, you know, So I knew that

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<v Speaker 5>I wanted to do this business. I sought out to

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<v Speaker 5>find the people that would help me do this business.

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<v Speaker 5>And so I just think that we've been taught that

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<v Speaker 5>Africa is this really difficult thing for us to do,

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<v Speaker 5>and it's actually much easier for us to do than

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<v Speaker 5>we know.

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<v Speaker 1>And so I would say the first thing.

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<v Speaker 6>Is just like go, you know, yeah, So the majority

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<v Speaker 6>of time is here or it is here right.

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<v Speaker 5>Last the last two years, the majority of my time

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<v Speaker 5>with South Africa, people all but thought I moved there,

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<v Speaker 5>and I all but did because I needed I needed

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<v Speaker 5>to tap in, I needed to be there. It's been

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<v Speaker 5>nice to be back home. Obviously I had to prepare

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<v Speaker 5>to get the brand launched. Home is southern California. But

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<v Speaker 5>now I'm gonna be on the road, you know, slanging wine.

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<v Speaker 5>Able to taste the wine. I want people to experience

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<v Speaker 5>the wine. People are excited about it. I want to

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<v Speaker 5>tell the story as well and just get you know,

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<v Speaker 5>just help breathe some like fun new energy into the

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<v Speaker 5>wine space. I think wine has been you know, marketed,

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<v Speaker 5>and it's also been like looked at a certain way.

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<v Speaker 5>And to me, this is like the A side and

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<v Speaker 5>the B side of a really great record that I

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<v Speaker 5>want everyone to hear.

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<v Speaker 6>Yeah, so, because I'm thinking to myself, the business formation

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<v Speaker 6>is happening. Happened in South Africa. That means the trademark

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<v Speaker 6>and the licensing, even the taxes are done there.

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<v Speaker 2>How's that experience been from knowing what you know?

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<v Speaker 6>You've been in this spirit's industry, like you said, for

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<v Speaker 6>over twenty years here in America. How has that transition

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<v Speaker 6>been for you from the legality standpop side in South Africa?

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<v Speaker 5>Yeah, so, I mean it's a dual path, right, because

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<v Speaker 5>we have to do all that stuff here too. I mean,

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<v Speaker 5>I'm an American, the business is also established here too.

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<v Speaker 5>The trademark actually was surprisingly the easiest thing to get,

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<v Speaker 5>and I thought it was going to be the hardest

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<v Speaker 5>because the name best right, you would think I had

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<v Speaker 5>already been sewn up fifty times and so that was

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<v Speaker 5>like the easiest thing to do. But I think in

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<v Speaker 5>South Africa it hasn't been as difficult to navigate because

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<v Speaker 5>remember the wine region and wine in South Africa is

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<v Speaker 5>hundreds of years old, So it's not like I just

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<v Speaker 5>came and I'm doing this for the first time. It's

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<v Speaker 5>a very established business, very established industry. So it actually

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<v Speaker 5>wasn't difficult at all to do because wine is what

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<v Speaker 5>they do. It's one of the biggest wine regions in

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<v Speaker 5>the world, so it wasn't difficult. I'm sure in other industries,

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<v Speaker 5>depending on what you're looking to get into, may be

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<v Speaker 5>a little bit more difficult because you just got to

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<v Speaker 5>figure out how to do it. But with the wine

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<v Speaker 5>piece of it, it actually wasn't that hard. The hardest

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<v Speaker 5>part for me was landing on the blends that I

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<v Speaker 5>love that I was ready to feel comfortable to actually

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<v Speaker 5>say this is the product. But I would say the

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<v Speaker 5>foundational pieces, the legal pieces, they weren't difficult.

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<v Speaker 7>An illegal alien from Guatemala charged with raping a child

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<v Speaker 7>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 7>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 7>filming and selling child pornography in Michigan. These are just

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<v Speaker 7>some of the heinous migrant criminals caught because of President

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<v Speaker 7>Donald J. Trump's leadership. I'm Christine Noman, the United States

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<v Speaker 7>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 7>crossings are at the lowest levels ever recorded, and over

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<v Speaker 7>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 7>are here illegally, your next you will be fine nearly

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<v Speaker 7>one thousand dollars a day. Imprisoned and deported, you will

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<v Speaker 7>never return. But if you register using our CBP home

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<v Speaker 7>app and leave now, you could be allowed to return legally.

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<v Speaker 7>Do what's right. Leave now. Under President Trump America's laws,

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<v Speaker 7>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security,