WEBVTT - Stock Market Is Getting Close To Being Washed Out: Maley

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<v Speaker 1>Welcome to the Bloomberg p m L Podcast. I'm pim Fox.

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<v Speaker 1>Along with my co host Lisa Bramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

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<v Speaker 1>you and your money, whether you're at the grocery store

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<v Speaker 1>or the trading floor. Find the Bloomberg p m L

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<v Speaker 1>Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com. If

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<v Speaker 1>you blink, you will probably miss the direction of stock markets.

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<v Speaker 1>They are whipping around. Uh, they were down, then they

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<v Speaker 1>were up as much as a percent on the Nasdaq,

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<v Speaker 1>which has been leading the losses and the gains, and

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<v Speaker 1>now they're up solidly but way off that NAZAC up

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<v Speaker 1>to tents of two tenths of a percent joining us now.

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<v Speaker 1>Matt Malee, equity strategist for Miller, ty Back and Company,

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<v Speaker 1>joining us, Mad, how do you interpret the whippy action

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<v Speaker 1>that we've seen, Uh, that really has marked every day

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<v Speaker 1>over the past few weeks. After the past few weeks,

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<v Speaker 1>excuse me, it feels like a Friday. Yeah, it's it's well,

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<v Speaker 1>yesterday's it was. It was particularly worrisome because a lot

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<v Speaker 1>of these big swings we've seen have been kind of

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<v Speaker 1>one directional. We do in other words, well, say two directional.

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<v Speaker 1>In other words, the first direction is in the morning

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<v Speaker 1>we either open up very strongly or open down very strongly,

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<v Speaker 1>and then uh, and then we move in the other direction,

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<v Speaker 1>So that's kind of a second move. Yesterday we actually

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<v Speaker 1>had three moves and uh. I think that you know,

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<v Speaker 1>that does nothing but making people more uncertain. And as

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<v Speaker 1>we all know, I mean, it's an old cliche, but

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<v Speaker 1>it's very very true. There's nothing worse for the markets.

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<v Speaker 1>The markets hate nothing more than uncertainty. And I think

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<v Speaker 1>this has got people stepping back from this rally this morning.

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<v Speaker 1>I mean, it's still holding up a little bit, but

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<v Speaker 1>we're well off our highs on the day. Matt Malie,

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<v Speaker 1>in your experience, is it possible to know how many

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<v Speaker 1>shares of a particular stock need to be traded in

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<v Speaker 1>order to move that said stock in one d direction

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<v Speaker 1>or another. I'm sure there's been many studies on it,

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<v Speaker 1>but for exact numbers that I'm not aware of it. Okay.

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<v Speaker 1>The reason I bring that up is because hardly anyone

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<v Speaker 1>has that information. I've never met anybody who can tell

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<v Speaker 1>precisely what kind of volume is necessary in order to

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<v Speaker 1>move his stock, and the reason I posed this to

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<v Speaker 1>you is because the prices are determined not by long

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<v Speaker 1>term shareholders who may not ever touch their positions. But

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<v Speaker 1>I'm wondering who determines the price that we see on

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<v Speaker 1>a daily basis, not on a long term basis, but

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<v Speaker 1>on this volatile trading basis. Well, I'm afraid nowadays, of course,

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<v Speaker 1>and more than more than ever, it's these uh you know,

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<v Speaker 1>it's the mechanics trading. And we all talk about algalis

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<v Speaker 1>and high frequency traders and such. We've been talking about

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<v Speaker 1>it for years, but there's no questions they play a

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<v Speaker 1>big role. And and the thing is in in in

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<v Speaker 1>former days when you didn't have such a you know,

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<v Speaker 1>there was been recognized trading around for a while. But

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<v Speaker 1>with these algorithms that they're just kicking immediately. But not

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<v Speaker 1>only do they add by orders when the when the

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<v Speaker 1>market's going up, but they cancel sell orders and they

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<v Speaker 1>cancel offerings in the same one in the opposite direction,

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<v Speaker 1>when they add sell orders, they cancel their bids. And

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<v Speaker 1>this exacerbates the big swings that we have in the marketplace,

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<v Speaker 1>and it makes it for much harder for for us

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<v Speaker 1>to regain our you know, kind of the UH investor

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<v Speaker 1>confidence that we need to get, you know, to form

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<v Speaker 1>an exactly a kind of the bottom for this h

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<v Speaker 1>this sell off. So given that confusion, can you read

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<v Speaker 1>anything into this? I know that you have a lot

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<v Speaker 1>of specialty looking at technical analysis and sort of watching

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<v Speaker 1>the markets and the patterns. Me are you gleaning anything

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<v Speaker 1>or is it sort of all over the place because

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<v Speaker 1>of this of the noise? Well? No, actually, you know

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<v Speaker 1>we are seeing some things now, I mean the showing

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<v Speaker 1>that we I think we're getting somewhat close to a

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<v Speaker 1>bottom the problem whenever we have in terms of time,

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<v Speaker 1>I think that we you know, we're starting to see

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<v Speaker 1>a big pickup in volume. We're seeing some of the

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<v Speaker 1>major groups I'm sorry, the major average is being oversold,

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<v Speaker 1>maybe not yet to the quite the big extremes we

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<v Speaker 1>usually see, but still getting very close to that. We're

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<v Speaker 1>also seeing um sentiment. I mean, I look at the

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<v Speaker 1>daily Sentiment index which measures futures traders. It's only ten

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<v Speaker 1>percent bulls right now, that's quite a quite extremely sometimes

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<v Speaker 1>you usually seem to need to see it fall into

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<v Speaker 1>the single digits, but we're getting very close to that.

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<v Speaker 1>So the problem is with these mechanized tradings going on,

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<v Speaker 1>you could see a big another down, draft, another down

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<v Speaker 1>five percent or more over a couple of days before

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<v Speaker 1>we get that bottom um. But the thing I like

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<v Speaker 1>the most right now is what we're seeing in some

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<v Speaker 1>of the really beaten down groups, like the housing stocks

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<v Speaker 1>and the um bank stocks. They've gotten so oversold that

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<v Speaker 1>they're really getting to a level they should be bought.

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<v Speaker 1>I believe number one and number two this week they've

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<v Speaker 1>outperformed the rest of the market, so they're holding up

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<v Speaker 1>much better than the rest of the market. Shows that

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<v Speaker 1>at least they're getting washed out. So I think the

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<v Speaker 1>rest of the market is getting very close to being

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<v Speaker 1>washed out as well. Matt. Maybe I just want you

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<v Speaker 1>to offer a little bit more detail into the technical

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<v Speaker 1>aspects of trading, in the sense that sell orders can

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<v Speaker 1>be canceled because you might put out a bid there

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<v Speaker 1>to sell a large block of stock, and by the

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<v Speaker 1>time you get back any information about what's available at

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<v Speaker 1>a particular price, you can then cancel that order, which is,

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<v Speaker 1>as you say, would accentuate changes in volatility exactly. They

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<v Speaker 1>they again these these uh the way these things are

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<v Speaker 1>set up in in in fractions of a section, so

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<v Speaker 1>and I mean real fraction tiny when millions of it,

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<v Speaker 1>well one thousands of of a second. Uh, these orders

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<v Speaker 1>can be canceled. You think you've got a bid to hit,

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<v Speaker 1>in other words, that you can sell it at a

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<v Speaker 1>certain price. When you go down to sell it, it's

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<v Speaker 1>not there. Uh. And then suddenly you're selling at a

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<v Speaker 1>lower price. And if you put a market order in

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<v Speaker 1>and then suddenly you're you're hitting. Instead of sending a

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<v Speaker 1>lot of one price, you sold just very little there,

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<v Speaker 1>and then you sell the stock down, so it's it

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<v Speaker 1>gets overdone. I'll tell you though, if we get another downdraft,

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<v Speaker 1>I believe the best way to play it is not

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<v Speaker 1>trying to pick the bottom. But while I call align

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<v Speaker 1>the book. In other words, if you want to buy

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<v Speaker 1>a foul dollars with a stock by two at one level,

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<v Speaker 1>then by another two hundred down half of a dollar

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<v Speaker 1>below that, and below that, blow that line it all

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<v Speaker 1>the way down. You're never gonna be able to pick

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<v Speaker 1>the bottom. But that way your average price will be

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<v Speaker 1>actually quite good and you won't be sitting there trying

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<v Speaker 1>to chase things around when all this mechanized trading is

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<v Speaker 1>going on. Matt, what do you think is driving the

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<v Speaker 1>sell off. Well, I think you know, it's threefold. Number

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<v Speaker 1>one is the the Federal Reserve u uh sticking by

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<v Speaker 1>their guns and saying that they're going to continue to tighten. Um.

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<v Speaker 1>And the one thing is that they've been tightening for

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<v Speaker 1>two years now, almost two years anyway, and and that's

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<v Speaker 1>what happens. That usually takes usually a big lad between

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<v Speaker 1>when they start tightening when it has an impact on

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<v Speaker 1>the stock market. Now. The same thing as is true

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<v Speaker 1>uh on the these um things with trade issues with China.

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<v Speaker 1>I mean, it was a lot of talk, but once

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<v Speaker 1>these trade I'm sorry, these terrorists were actually imposed, that's

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<v Speaker 1>when it's starting having the impact. And it is having

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<v Speaker 1>an impact as we're seeing on at least not earnings

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<v Speaker 1>right now, but on earnings guidance, and that's a big concern.

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<v Speaker 1>And the last thing, of course, I think is Europe

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<v Speaker 1>with this thing is Italy. The people. You know, we've

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<v Speaker 1>seen the European banks fall well into the bear market

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<v Speaker 1>territory before and our markets started to decline. It's something

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<v Speaker 1>people were ignoring and not paying enough attention to. So

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<v Speaker 1>it's kind of three three pronged thing here. Um. But uh,

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<v Speaker 1>you know, it's it's the economy is still fine. I think, Well,

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<v Speaker 1>this correction is healthy and normal. It could be a

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<v Speaker 1>little bit deeper, actually, could be even go down another

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<v Speaker 1>you know, like I said, five or six or seven

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<v Speaker 1>percent more, But uh, we don't want things to go

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<v Speaker 1>up on a straight line. This is actually healthy and

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<v Speaker 1>h I wouldn't um, I wouldn't get overly concerned. It's scary,

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<v Speaker 1>but that's that's the way it works. Thanks very much

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<v Speaker 1>for being with us. Matt Malee is the chief equity

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<v Speaker 1>strategist for Miller, tay Back and Company, and it sounds

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<v Speaker 1>as though he's bullish, at least on the price action.

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<v Speaker 1>I mean, this price action is mind boggling. Now we're

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<v Speaker 1>back down to barely any gain at all on the NASDAC.

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<v Speaker 1>I mean, things have absolutely been swinging all over the

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<v Speaker 1>place h today, and they have been over the past

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<v Speaker 1>few days. That certainly undermines confidence in and of itself. Yeah,

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<v Speaker 1>and you've got this sell off well. I mean, even

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<v Speaker 1>though the SMP fire is higher by a little bit

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<v Speaker 1>more than six and a half points, it is off

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<v Speaker 1>its highs of the day, and we are almost doing

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<v Speaker 1>a round turn to where the market opened. General Electric

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<v Speaker 1>has been a source SPoD for equity markets for a

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<v Speaker 1>long time, and today it almost looked like they were

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<v Speaker 1>ripping the band aid off. And then regulator, as it

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<v Speaker 1>turns out, are looking into the company Brooks Otherland Bloomberg

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<v Speaker 1>opinion columnists covering all things industrials choices. Now, so what's

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<v Speaker 1>going on here and why can't she just catch a break?

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<v Speaker 1>There are a couple of different things going on here. Um,

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<v Speaker 1>so you know you reference regulators what they said on

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<v Speaker 1>the conference callege the SEC is expanding its investigation into

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<v Speaker 1>the companies that counting practices to include this twenty two

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<v Speaker 1>billion good will charge that they booked in their power unit. Now,

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<v Speaker 1>the SEC started this investigation after g E said in

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<v Speaker 1>January that it was going to have a fifteen billion

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<v Speaker 1>reserve shortfall related to a legacy insurance business. So to me,

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<v Speaker 1>it's not terribly surprising that the SEC is going to

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<v Speaker 1>look at this good will charge because it's basically the

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<v Speaker 1>same issue. So the insurance business GE reviewed that every

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<v Speaker 1>single year. So then all of a sudden come out

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<v Speaker 1>with a fifteen billion dollar shortfall. I think raised a

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<v Speaker 1>lot of questions about the credibility of their internal controls.

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<v Speaker 1>It's the same issue with the good will I mean

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<v Speaker 1>G reviewed that as recently as the second quarter and

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<v Speaker 1>said that the you know, caring value exceeded the fair

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<v Speaker 1>value and so too. Then all of a sudden do

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<v Speaker 1>a complete all of a sudden, have this twenty two

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<v Speaker 1>billion dollar charge. I think those are the same questions. Now.

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<v Speaker 1>The difference, I think, and the bigger point is that

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<v Speaker 1>G also said the d o J is now investigating

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<v Speaker 1>the same things the SEC was looking into, including this

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<v Speaker 1>good will charge the Department of Justice, meaning it could

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<v Speaker 1>be potentially criminal. Yes, and so I think that obviously

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<v Speaker 1>adds another element of risk here. The other factor is

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<v Speaker 1>now that you're bringing this good will charge into the

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<v Speaker 1>SEC and based investigation. There's a number of shareholder fraud

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<v Speaker 1>lawsuits out there against GE related to that insurance reserve shortfall.

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<v Speaker 1>This just sort of adds more fuel to their claims.

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<v Speaker 1>I wonder if you could tell us what the effect

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<v Speaker 1>or potential effect this might have on the credit rating

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<v Speaker 1>of g E. Yes, so um SMP has cut its

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<v Speaker 1>credit rating on GE earlier this month or now at

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<v Speaker 1>B B B plus, down from A, and Moody's and

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<v Speaker 1>Fish put their ratings on review for downgrade Um. Personally,

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<v Speaker 1>I have to say that's long overdue, and they were

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<v Speaker 1>about the last people to wake up to the fact

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<v Speaker 1>that gees earnings and debt prospects for the foreseeable future

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<v Speaker 1>are nowhere near that realm of credit worthiness. Um, you know,

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<v Speaker 1>in terms of the numbers from today changing their outlook.

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<v Speaker 1>I don't know if there's anything that would necessarily, you know,

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<v Speaker 1>dilute that more other than just sort of the ongoing

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<v Speaker 1>challenges that the power unit, which g says is going

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<v Speaker 1>to cause it to significantly miss its cash flow targets

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<v Speaker 1>for the year. So why were the shares up ahead

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<v Speaker 1>of the market open when the company said that it

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<v Speaker 1>was going to cut its dividend, which was widely expected,

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<v Speaker 1>but still it means that shareholders are getting less money

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<v Speaker 1>and missed estimates, and still their shares were rallying until

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<v Speaker 1>I mean, it almost makes you feel like they shouldn't

0:11:33.160 --> 0:11:37.440
<v Speaker 1>have conference calls, right, But no, I I think you

0:11:37.480 --> 0:11:39.679
<v Speaker 1>know why you saw the shares railing. The divon and

0:11:39.800 --> 0:11:42.360
<v Speaker 1>cut was expected, but I think it's the kind of

0:11:42.400 --> 0:11:45.839
<v Speaker 1>aggressive action people are really looking for out of Larry

0:11:45.880 --> 0:11:47.920
<v Speaker 1>colpe Um. And I think I talked with you at

0:11:47.960 --> 0:11:50.000
<v Speaker 1>the time when John Flannery cut the divon in last

0:11:50.040 --> 0:11:52.640
<v Speaker 1>year about how it probably wasn't going to be enough

0:11:52.679 --> 0:11:54.560
<v Speaker 1>and that the payout was still going to soak up

0:11:54.880 --> 0:11:57.719
<v Speaker 1>way too higher percentage of their free cash flow. Um.

0:11:57.760 --> 0:12:00.160
<v Speaker 1>And that was with their you know, old target. Now

0:12:00.160 --> 0:12:02.880
<v Speaker 1>obviously with the new target, it becomes even more untenable.

0:12:02.880 --> 0:12:06.000
<v Speaker 1>And so I think this was a bold step and

0:12:06.040 --> 0:12:08.320
<v Speaker 1>it was also a necessary step when you look at

0:12:08.320 --> 0:12:10.680
<v Speaker 1>all of these potential capital calls, the g E and

0:12:10.760 --> 0:12:13.600
<v Speaker 1>the ongoing struggles in G Power. I mean, he needed

0:12:13.600 --> 0:12:16.400
<v Speaker 1>to do something to shore up the balance sheet, and

0:12:16.520 --> 0:12:20.240
<v Speaker 1>I think this was what investors were looking for. Um.

0:12:20.280 --> 0:12:22.960
<v Speaker 1>You know, and there's some debate about GE has long

0:12:23.040 --> 0:12:27.640
<v Speaker 1>been sort of a retail investor attraction, but you know,

0:12:27.720 --> 0:12:30.320
<v Speaker 1>you probably lost some of that base when they cut

0:12:30.320 --> 0:12:32.240
<v Speaker 1>the dividend the first time around. So that maybe why

0:12:32.240 --> 0:12:35.560
<v Speaker 1>you're not saying quite as painful of a reaction. Is

0:12:35.600 --> 0:12:41.120
<v Speaker 1>the power unit at GE salvage herble? Yeah, Uh, that

0:12:41.320 --> 0:12:44.480
<v Speaker 1>is the question. Um, you know, there's a lot of

0:12:44.760 --> 0:12:47.240
<v Speaker 1>debate about this. I do think it's interesting what they're doing.

0:12:47.280 --> 0:12:49.160
<v Speaker 1>So they said they're going to split the power unit

0:12:49.240 --> 0:12:52.000
<v Speaker 1>into two, and so one will be primarily focused on

0:12:52.440 --> 0:12:55.720
<v Speaker 1>the gas, turbines, equipment, and services, and then the other

0:12:55.760 --> 0:12:57.760
<v Speaker 1>will be sort of all of these other assets that

0:12:57.800 --> 0:13:01.199
<v Speaker 1>are in power, so that's steam, that's nuclear, that's power convergent.

0:13:01.920 --> 0:13:04.840
<v Speaker 1>Not all of those other assets are bad and they're

0:13:04.880 --> 0:13:09.000
<v Speaker 1>not necessarily as exposed to this sort of structural transition

0:13:09.080 --> 0:13:13.400
<v Speaker 1>where you know, the preference is really shifting to renewable

0:13:13.440 --> 0:13:16.640
<v Speaker 1>energy technologies because they're cheaper. But some of these assets,

0:13:16.679 --> 0:13:20.760
<v Speaker 1>like industrial focus generation equipment or the grid's business, those

0:13:20.760 --> 0:13:23.839
<v Speaker 1>still have a relatively viable outlook. I mean, you think

0:13:23.880 --> 0:13:25.920
<v Speaker 1>about a b b is trying to sell its grids

0:13:25.960 --> 0:13:28.240
<v Speaker 1>business and it is getting pretty high valuations for it.

0:13:28.280 --> 0:13:30.200
<v Speaker 1>And so the idea here is to sort of create

0:13:30.679 --> 0:13:33.680
<v Speaker 1>i mean almost a bad bank of power assets and

0:13:33.720 --> 0:13:36.560
<v Speaker 1>then you know, an okayish bank of these other assets.

0:13:36.559 --> 0:13:40.280
<v Speaker 1>So that should help. The other big thing is cost cuts, um,

0:13:40.400 --> 0:13:43.560
<v Speaker 1>but you know, there's a big debate on how much

0:13:43.600 --> 0:13:45.400
<v Speaker 1>those cost cuts are actually going to translate to the

0:13:45.440 --> 0:13:48.040
<v Speaker 1>bottom line. G has done a lot of restructuring over

0:13:48.040 --> 0:13:50.240
<v Speaker 1>the years, and we haven't really seen that playoff, and

0:13:50.240 --> 0:13:52.840
<v Speaker 1>there's issues in Europe to given the agreements that they

0:13:52.920 --> 0:13:55.840
<v Speaker 1>made as part of the Alstom deal around jobs numbers

0:13:56.000 --> 0:13:58.560
<v Speaker 1>as to how deep they can cut their many Thanks

0:13:59.040 --> 0:14:03.000
<v Speaker 1>always Brooks Otherland, a Bloomberg opinion columnist all about deals

0:14:03.000 --> 0:14:21.520
<v Speaker 1>and industrial companies. After the close of trading today, we

0:14:21.560 --> 0:14:25.320
<v Speaker 1>will get quarterly results from Facebook. And here to tell

0:14:25.400 --> 0:14:28.840
<v Speaker 1>us about Facebook and other technology stocks is none other

0:14:28.920 --> 0:14:33.240
<v Speaker 1>than Colin Gillis, the director of research for Chatham Road Partners.

0:14:33.600 --> 0:14:36.520
<v Speaker 1>Colin Gillis, is Facebook as big as it's going to

0:14:36.560 --> 0:14:40.760
<v Speaker 1>ever get him? It's always a wonderful pleasure to speak

0:14:40.800 --> 0:14:43.800
<v Speaker 1>with you. And let's put this into perspective. Right, we've

0:14:43.800 --> 0:14:47.960
<v Speaker 1>gotten three names out of the five letter fang tech

0:14:48.000 --> 0:14:53.440
<v Speaker 1>stocks that have reported, right, Facebook, Apple, Amazon, Netflix, and Google.

0:14:53.720 --> 0:14:56.400
<v Speaker 1>And then we know that of the Amazon, Netflix and

0:14:56.440 --> 0:14:59.360
<v Speaker 1>Google reports that we've seen, the stocks have all traded

0:14:59.400 --> 0:15:03.280
<v Speaker 1>down today. Is Facebook's turned The stock has declined over

0:15:04.120 --> 0:15:07.080
<v Speaker 1>from a tie in July. I do not think it's peaked.

0:15:08.400 --> 0:15:10.800
<v Speaker 1>You don't think it's peaked. In other words, I do

0:15:10.840 --> 0:15:14.600
<v Speaker 1>not you think that it's going to rally. I do, right,

0:15:14.680 --> 0:15:19.440
<v Speaker 1>And so I understand the concerns that they're running out

0:15:19.440 --> 0:15:23.360
<v Speaker 1>of users, right, the concerns literally you know they've got

0:15:23.360 --> 0:15:25.800
<v Speaker 1>around two point two billion users are about three point

0:15:25.840 --> 0:15:29.760
<v Speaker 1>five billion humans on the Internet, So that's going to

0:15:29.800 --> 0:15:34.120
<v Speaker 1>be a constraint factor. I definitely understand that they're putting

0:15:34.120 --> 0:15:39.440
<v Speaker 1>in more and more expenses around privacy and contact control, right,

0:15:39.600 --> 0:15:41.880
<v Speaker 1>but they're going to be able to extract over time

0:15:42.480 --> 0:15:47.600
<v Speaker 1>more value per user. And while you may see margins

0:15:47.640 --> 0:15:50.520
<v Speaker 1>come down, they've told us that quite clearly, Right, this

0:15:50.680 --> 0:15:53.360
<v Speaker 1>is still a company that's going to grow its revenue

0:15:53.400 --> 0:15:57.840
<v Speaker 1>this quarter, somewhere along the lines of you know, on

0:15:57.880 --> 0:16:00.280
<v Speaker 1>a year of a year basis, it's a real bit nous,

0:16:01.760 --> 0:16:06.360
<v Speaker 1>if it's a real business, then those billions of users

0:16:07.000 --> 0:16:12.200
<v Speaker 1>are potentially at risk if something goes wrong with the platform,

0:16:12.240 --> 0:16:16.280
<v Speaker 1>and something has gone wrong previously correct, correct, Yeah, And

0:16:16.520 --> 0:16:18.800
<v Speaker 1>this is you know, this is the risk reward equation, right,

0:16:18.800 --> 0:16:22.080
<v Speaker 1>and this is why some people have decided to exit

0:16:22.160 --> 0:16:25.440
<v Speaker 1>their investments and rotate their money into other names. Right.

0:16:25.520 --> 0:16:28.880
<v Speaker 1>But given the magnitude of the pullback, and also you

0:16:28.920 --> 0:16:31.240
<v Speaker 1>said hasn't gotten as large as E were going to get.

0:16:31.920 --> 0:16:36.400
<v Speaker 1>It's market cap is four billion dollars, well, still well

0:16:36.440 --> 0:16:38.560
<v Speaker 1>below you know where Google is at it, you know,

0:16:38.720 --> 0:16:46.040
<v Speaker 1>with seven seventeen Amazon, right, much larger than Netflix. Well, Colin,

0:16:46.040 --> 0:16:49.600
<v Speaker 1>I'm wondering heading into what was your outlook on Facebook shares.

0:16:51.240 --> 0:16:55.000
<v Speaker 1>So we were uh concerned for four pull back. We

0:16:55.040 --> 0:16:57.600
<v Speaker 1>were concerned that the market was not factoring in the

0:16:57.680 --> 0:17:01.640
<v Speaker 1>costs related to the obviously efforts that they were that

0:17:01.720 --> 0:17:05.399
<v Speaker 1>they had to implement. Right, and some of that did

0:17:05.560 --> 0:17:08.000
<v Speaker 1>bear out to be true, But now I think the

0:17:08.000 --> 0:17:10.400
<v Speaker 1>pendulum has swung too far the other way. Well, hold

0:17:10.400 --> 0:17:12.480
<v Speaker 1>on a second, because you were talking about how it's

0:17:12.480 --> 0:17:14.600
<v Speaker 1>a real business and how it's you know, it's not

0:17:14.680 --> 0:17:17.000
<v Speaker 1>as big as Google, for example. But at the end

0:17:17.040 --> 0:17:20.000
<v Speaker 1>of the day, Facebook essentially is an advertising platform. Is

0:17:20.119 --> 0:17:22.800
<v Speaker 1>essentially a place where they have a lot of eyeballs

0:17:22.840 --> 0:17:26.600
<v Speaker 1>and they can distribute content to them. But if they're

0:17:26.640 --> 0:17:31.879
<v Speaker 1>algorithms and if their privacy standards are questioned, that undermines

0:17:32.280 --> 0:17:35.960
<v Speaker 1>their business model, albeit real or not. Well, it only

0:17:36.000 --> 0:17:39.760
<v Speaker 1>undermines that business model if we see users leaving the platform,

0:17:39.840 --> 0:17:42.679
<v Speaker 1>and if we see advertisers leaving the platform. Right, and

0:17:42.680 --> 0:17:45.080
<v Speaker 1>so we're gonna see that. We're gonna get that data

0:17:45.359 --> 0:17:48.000
<v Speaker 1>literally literally, you know, in a few hours, right, and

0:17:48.040 --> 0:17:52.119
<v Speaker 1>we'll see the particularly the most valuable component are the

0:17:52.160 --> 0:17:55.320
<v Speaker 1>North American right monthly active users, and we'll see if

0:17:55.320 --> 0:17:57.560
<v Speaker 1>that number moves, right, it's kind of stalled out right,

0:17:57.720 --> 0:18:00.760
<v Speaker 1>you know they were it's around two one million, right,

0:18:01.200 --> 0:18:03.440
<v Speaker 1>you know, any lift from that number last quarter would

0:18:03.480 --> 0:18:07.359
<v Speaker 1>be would be a positive. So you know it's not

0:18:07.400 --> 0:18:10.120
<v Speaker 1>going to grow much. But if you can extract more

0:18:10.200 --> 0:18:13.840
<v Speaker 1>revenue from those people, right, and that number that are

0:18:13.960 --> 0:18:17.880
<v Speaker 1>two the average revenue per user is people are expecting

0:18:18.119 --> 0:18:21.119
<v Speaker 1>a nice hefty lift on that. The estimate is that

0:18:21.240 --> 0:18:24.320
<v Speaker 1>each user in the United States or Canada generates about

0:18:24.320 --> 0:18:31.040
<v Speaker 1>twenty six dollars in revenue for the company. Right, all right,

0:18:31.440 --> 0:18:35.840
<v Speaker 1>Now you talk about the potential for Facebook, do they

0:18:35.920 --> 0:18:41.720
<v Speaker 1>have a plan for how to monetize What's App? Well,

0:18:42.119 --> 0:18:45.920
<v Speaker 1>you know, what's app is a wonderful messaging service. Messaging

0:18:45.960 --> 0:18:50.240
<v Speaker 1>in and of itself has not been very well monetized,

0:18:51.359 --> 0:18:55.520
<v Speaker 1>and so I wouldn't be focused as much on the one.

0:18:55.600 --> 0:18:57.200
<v Speaker 1>I wouldn't be an investor based on the what's that

0:18:57.359 --> 0:18:59.800
<v Speaker 1>part of the story. I wouldn't be an investor based

0:18:59.840 --> 0:19:03.720
<v Speaker 1>on uh oculus part of the story. Right, Instagram is

0:19:03.720 --> 0:19:07.760
<v Speaker 1>obviously also a growing, flourishing business. It's going to have

0:19:07.800 --> 0:19:11.879
<v Speaker 1>the same monetization opportunities as Facebook, right, But you want

0:19:11.920 --> 0:19:14.639
<v Speaker 1>to make sure that the core business itself is is

0:19:14.680 --> 0:19:17.240
<v Speaker 1>that they're able to stabilize it. They're able to do

0:19:17.320 --> 0:19:20.560
<v Speaker 1>so in a way where they can retain their users,

0:19:20.560 --> 0:19:23.400
<v Speaker 1>where they can retain their advertisers, and that they can

0:19:23.520 --> 0:19:28.720
<v Speaker 1>can quell both public perception as well as investor concerned

0:19:29.080 --> 0:19:32.880
<v Speaker 1>that the management team has a privacy issue that they

0:19:33.200 --> 0:19:36.320
<v Speaker 1>can't contain. Let's shift our focus a little bit to Thursday.

0:19:36.320 --> 0:19:39.440
<v Speaker 1>That's when Apple is going to report their third quarter earnings.

0:19:39.440 --> 0:19:43.040
<v Speaker 1>Shares of that company up almost year to date. What

0:19:43.080 --> 0:19:45.879
<v Speaker 1>are you expecting to hear from them, right, you know?

0:19:45.920 --> 0:19:50.080
<v Speaker 1>And so the thing with Apple is, while everyone you

0:19:50.080 --> 0:19:52.840
<v Speaker 1>know will dissect the numbers that the report, the most

0:19:52.880 --> 0:19:56.240
<v Speaker 1>important piece of information they'll give will be the guidance

0:19:56.240 --> 0:20:00.080
<v Speaker 1>for the December quarter because they're still very stacked to

0:20:00.280 --> 0:20:04.720
<v Speaker 1>the holiday season. And right, if you focus on the

0:20:04.720 --> 0:20:08.920
<v Speaker 1>iPhone itself, right, the concern that the thesis is one

0:20:08.920 --> 0:20:12.040
<v Speaker 1>of two things. Right, it's a stable platform on which

0:20:12.040 --> 0:20:15.520
<v Speaker 1>they can build a successful services business on top of right,

0:20:16.040 --> 0:20:20.320
<v Speaker 1>and that's a positive thesis. Or you look at the

0:20:20.440 --> 0:20:22.880
<v Speaker 1>units of iPhones and you say they've done a good

0:20:22.960 --> 0:20:26.719
<v Speaker 1>job of driving more revenue per phone. But if you're

0:20:26.720 --> 0:20:30.240
<v Speaker 1>concerned that the unit base you know, is either growing

0:20:30.280 --> 0:20:35.520
<v Speaker 1>and you know, small single digit numbers, or possibly even shrinking,

0:20:35.560 --> 0:20:37.680
<v Speaker 1>but the revenue is being made up because they're getting

0:20:37.680 --> 0:20:41.280
<v Speaker 1>more revenue per phone. Then that may impact the services

0:20:41.320 --> 0:20:45.040
<v Speaker 1>business and its ability to grow, because a big part

0:20:45.040 --> 0:20:47.159
<v Speaker 1>of the of the story and the thesis is that

0:20:47.280 --> 0:20:52.080
<v Speaker 1>the services business will become a major margin driver and

0:20:52.119 --> 0:20:56.320
<v Speaker 1>will add a higher multiple business onto the lower multiple hardware,

0:20:56.640 --> 0:21:01.280
<v Speaker 1>onto the hardware side, thinner, lighter and has written a

0:21:01.480 --> 0:21:05.320
<v Speaker 1>display that's the description of the new MacBook Air that's

0:21:05.400 --> 0:21:08.959
<v Speaker 1>just been released and is on sale from Apple. Do

0:21:08.960 --> 0:21:12.080
<v Speaker 1>you believe that the desktop or the laptop or the

0:21:12.119 --> 0:21:18.240
<v Speaker 1>computer and PC business for Apple is important? It's you know,

0:21:18.240 --> 0:21:20.840
<v Speaker 1>it's it's it's really just icing on the cake, right

0:21:21.280 --> 0:21:24.639
<v Speaker 1>and depending on how the phones move and and the

0:21:24.800 --> 0:21:27.439
<v Speaker 1>r poos, right, the rest of it is, you know,

0:21:27.520 --> 0:21:31.640
<v Speaker 1>just kind of consider ampler information. Thank you so much

0:21:31.680 --> 0:21:33.520
<v Speaker 1>for being with us. Colin Gillis, a director of research.

0:21:33.680 --> 0:21:37.520
<v Speaker 1>Chatham wrote partners talking about what to expect with Facebook

0:21:37.560 --> 0:21:39.880
<v Speaker 1>coming out after the bell with their earnings, as well

0:21:39.920 --> 0:21:55.959
<v Speaker 1>as Apple under armour has been a stock that has

0:21:56.000 --> 0:21:58.800
<v Speaker 1>been hard to get right. Today it is surging at

0:21:58.880 --> 0:22:02.960
<v Speaker 1>twenty six per scent after demonstrating that it's turnaround is

0:22:03.160 --> 0:22:05.879
<v Speaker 1>taking hold. That is the biggest one day pop in

0:22:05.880 --> 0:22:07.879
<v Speaker 1>the share since two thousand and eight. Joining us to

0:22:07.880 --> 0:22:10.119
<v Speaker 1>break it all down, give us a sense of what's ahead.

0:22:10.200 --> 0:22:13.919
<v Speaker 1>Is Channa cartuitis He's apparel and footwear analyst for Bloomberg Intelligence.

0:22:14.400 --> 0:22:17.440
<v Speaker 1>So Chenn, what's your take? What exactly drove there better

0:22:17.440 --> 0:22:22.760
<v Speaker 1>than expected results? Yeah? High, I think this is today

0:22:22.880 --> 0:22:26.240
<v Speaker 1>we actually see the first phase of the turnaround UM

0:22:26.280 --> 0:22:29.720
<v Speaker 1>actually benefiting the company UM. And I think it's mainly

0:22:29.720 --> 0:22:32.120
<v Speaker 1>on the margin side, and and they took a few

0:22:32.119 --> 0:22:34.560
<v Speaker 1>steps that are necessary for the business, but they were

0:22:34.640 --> 0:22:36.800
<v Speaker 1>very hard to do UM. So, first of all, the

0:22:36.800 --> 0:22:39.760
<v Speaker 1>inventory inventory was done one percent versus last year, and

0:22:39.760 --> 0:22:41.879
<v Speaker 1>that was a surprise because we were expecting it to

0:22:41.920 --> 0:22:45.000
<v Speaker 1>be a lot higher. And when you have less inventory

0:22:45.280 --> 0:22:48.000
<v Speaker 1>is when you have to do a less discounting. So

0:22:48.119 --> 0:22:52.280
<v Speaker 1>in Bloomber Intelligence, we track, for example, the promotional emails

0:22:52.320 --> 0:22:54.560
<v Speaker 1>year of year. So last year in the third quarter

0:22:54.600 --> 0:22:56.720
<v Speaker 1>we had about thirty three emails we got from them.

0:22:56.960 --> 0:23:00.920
<v Speaker 1>This year's only twenty, so there's a thirty percent decrease

0:23:00.960 --> 0:23:04.439
<v Speaker 1>in discounting. So gross margin the higher and that's what

0:23:04.560 --> 0:23:07.840
<v Speaker 1>drove most of the benefit this quarter. Just say that again,

0:23:07.920 --> 0:23:11.880
<v Speaker 1>you tracked the number of promotional emails that are sent

0:23:11.960 --> 0:23:16.399
<v Speaker 1>out by like every company, for the companies we cover, yes,

0:23:16.440 --> 0:23:19.080
<v Speaker 1>and it gives us some indication year of a year

0:23:19.160 --> 0:23:22.800
<v Speaker 1>how promotions look like. Clearly, because I noted that the

0:23:22.920 --> 0:23:27.800
<v Speaker 1>retailers cited under Armour in several cases as being the

0:23:27.880 --> 0:23:31.239
<v Speaker 1>cause for why their numbers were not better because they

0:23:31.280 --> 0:23:34.399
<v Speaker 1>were flushing out the inventory that I guess under Armour

0:23:34.400 --> 0:23:37.199
<v Speaker 1>had shipped to them, right, So under Arma would have

0:23:37.280 --> 0:23:40.160
<v Speaker 1>different channels to clear their inventories. So you know, while

0:23:40.200 --> 0:23:44.560
<v Speaker 1>the retailers have elevated inventory under Arma, we're not promoting

0:23:44.680 --> 0:23:47.240
<v Speaker 1>their own in their own channels, so they're able to

0:23:47.280 --> 0:23:49.639
<v Speaker 1>get their margins on that side. Is this is this

0:23:49.720 --> 0:23:53.280
<v Speaker 1>a story about international growth versus growth in the United

0:23:53.320 --> 0:23:56.600
<v Speaker 1>States for under Armour. So under Armory is still mostly

0:23:56.760 --> 0:23:59.359
<v Speaker 1>US a lot more than you know, their competitors like

0:23:59.440 --> 0:24:01.960
<v Speaker 1>Nike and Adidas. So yeah, they're still let's say they're

0:24:01.960 --> 0:24:05.119
<v Speaker 1>still seeing you know, double digit growth in international markets,

0:24:05.119 --> 0:24:07.920
<v Speaker 1>but it's a much much lower base. UM we saw

0:24:07.960 --> 0:24:09.639
<v Speaker 1>a pause and then in the the third quarter it was

0:24:09.680 --> 0:24:12.920
<v Speaker 1>only about UM they think they're gonna see the re

0:24:13.000 --> 0:24:15.160
<v Speaker 1>acceleration of that in the fourth quarter, so going back

0:24:15.160 --> 0:24:18.400
<v Speaker 1>to a growth. So it's it's for the most part,

0:24:18.400 --> 0:24:21.199
<v Speaker 1>it's an international story. For undrum. The interesting thing to

0:24:21.280 --> 0:24:24.440
<v Speaker 1>me is how under armour certainly is an idiosyncratic story.

0:24:24.440 --> 0:24:26.760
<v Speaker 1>But I'm looking right now at the SMP five hundred

0:24:26.840 --> 0:24:31.080
<v Speaker 1>sub index of retailers, which is actually outperforming the broader

0:24:31.200 --> 0:24:34.320
<v Speaker 1>SMP index year to date, which is a surprise because

0:24:34.320 --> 0:24:36.919
<v Speaker 1>this industry had been left for dead. What does that

0:24:37.000 --> 0:24:39.359
<v Speaker 1>tell you? So you know what I gotta I gotta

0:24:39.359 --> 0:24:41.600
<v Speaker 1>say when we're going into I had a you know,

0:24:41.760 --> 0:24:44.480
<v Speaker 1>feeling and looking at the data, that is going to

0:24:44.520 --> 0:24:47.240
<v Speaker 1>be the year that retailers actually fight back the five

0:24:47.280 --> 0:24:49.640
<v Speaker 1>back Amazon, the fight back the shift to e commerce.

0:24:50.119 --> 0:24:53.480
<v Speaker 1>They're trying to um. You know, they are in a

0:24:53.480 --> 0:24:56.119
<v Speaker 1>mode of surviving survival, so closing stores, we're just in

0:24:56.119 --> 0:24:58.320
<v Speaker 1>the inventory. But now they're trying to figure that out.

0:24:58.480 --> 0:25:01.120
<v Speaker 1>So now they they're starting to at tools to actually

0:25:01.840 --> 0:25:05.600
<v Speaker 1>help them compete with their online competitors, so, you know,

0:25:05.680 --> 0:25:08.920
<v Speaker 1>getting better insights from data online on you know, which

0:25:09.000 --> 0:25:12.560
<v Speaker 1>inventory they should put in which stores. UM, that helps

0:25:12.600 --> 0:25:15.639
<v Speaker 1>them to again avoid discounting so less inventory in stores

0:25:15.680 --> 0:25:19.359
<v Speaker 1>that are not doing well. Um, cutting the cycles of

0:25:19.400 --> 0:25:21.840
<v Speaker 1>getting merchandise into the stores. Instead of the nine to

0:25:21.920 --> 0:25:24.440
<v Speaker 1>twelve months, now you can go three to six months.

0:25:24.480 --> 0:25:27.399
<v Speaker 1>So you're better, you know, you have a better idea

0:25:27.480 --> 0:25:29.080
<v Speaker 1>and the trends out there in the market. Then you're

0:25:29.080 --> 0:25:31.399
<v Speaker 1>not bringing in merchandise. It's not going to sell fast.

0:25:31.720 --> 0:25:34.280
<v Speaker 1>So its retailers are getting smarter about what they're selling

0:25:34.320 --> 0:25:36.919
<v Speaker 1>the store. Um. I think people are feeling compelled to

0:25:36.920 --> 0:25:38.600
<v Speaker 1>go and visit the stores because they look better and

0:25:38.600 --> 0:25:43.000
<v Speaker 1>they have more you know, on trend stuff. Um. Therefore

0:25:43.000 --> 0:25:45.879
<v Speaker 1>the seals are beratter, margins are better. Can you speak

0:25:45.920 --> 0:25:49.560
<v Speaker 1>to any product that they've introduced that is a big

0:25:49.600 --> 0:25:53.199
<v Speaker 1>winner for them right now, specifically und armor? Yeah. I

0:25:53.200 --> 0:25:55.960
<v Speaker 1>think actually that's part of the problem, um, because what

0:25:55.960 --> 0:25:58.679
<v Speaker 1>we're seeing is the turnaround is mainly about the margin.

0:25:58.800 --> 0:26:02.040
<v Speaker 1>I'm still waiting to see in the product pipeline what's

0:26:02.040 --> 0:26:04.719
<v Speaker 1>going to be the next hit. Now next month in December,

0:26:04.720 --> 0:26:06.480
<v Speaker 1>they're gonna have an investor day, and I think over

0:26:06.520 --> 0:26:08.639
<v Speaker 1>there we're going to see some of the new products

0:26:08.640 --> 0:26:12.200
<v Speaker 1>are going to come out next year in to reignite

0:26:12.200 --> 0:26:14.800
<v Speaker 1>the growth rather than just the margins. They're going to

0:26:14.880 --> 0:26:17.600
<v Speaker 1>be using technology to make these textiles and these products.

0:26:17.640 --> 0:26:20.120
<v Speaker 1>I mean they got hoodies, joggers, polos, underwear, I mean

0:26:20.119 --> 0:26:24.399
<v Speaker 1>everything you know, cold gear, hot gear, compression gear. I

0:26:24.440 --> 0:26:26.520
<v Speaker 1>think they want to be known as as the company

0:26:26.520 --> 0:26:29.320
<v Speaker 1>that actually brings into science into their apparel and footwear.

0:26:29.400 --> 0:26:31.040
<v Speaker 1>And I think that's the message they want to send

0:26:31.080 --> 0:26:32.720
<v Speaker 1>to the consumers and they're going to continue to do

0:26:32.840 --> 0:26:36.680
<v Speaker 1>so going forward. So is under Armour grabbing share from

0:26:36.800 --> 0:26:40.680
<v Speaker 1>other retailers or is this just sort of a general

0:26:40.720 --> 0:26:44.199
<v Speaker 1>increase in demand across the boarders the economy expands. So

0:26:44.320 --> 0:26:46.359
<v Speaker 1>that's not happening yet. So I don't think they're taking

0:26:46.359 --> 0:26:48.600
<v Speaker 1>share away from Nike audit does. It's just that the

0:26:48.960 --> 0:26:51.120
<v Speaker 1>sales that they are getting, they're getting in a much

0:26:51.160 --> 0:26:53.720
<v Speaker 1>better margin than they did before, so they don't have

0:26:53.760 --> 0:26:55.920
<v Speaker 1>to clear as much inventory. So we're not seeing that

0:26:56.280 --> 0:26:58.600
<v Speaker 1>grabbing share yet, but we might next year. And it

0:26:58.720 --> 0:27:01.920
<v Speaker 1>is a competitive business, very competitive business, and very hard

0:27:01.960 --> 0:27:04.040
<v Speaker 1>to get into. If you're not easy to make shoes, no,

0:27:04.440 --> 0:27:06.720
<v Speaker 1>and not to make them in the volume that Adidas

0:27:06.800 --> 0:27:09.040
<v Speaker 1>or Audi Das as well as Nike makes, and make

0:27:09.200 --> 0:27:11.720
<v Speaker 1>you and make it the design compelling enough of people

0:27:11.760 --> 0:27:15.360
<v Speaker 1>to buy. Maybe Elon Musk will get into it. Oh

0:27:15.560 --> 0:27:18.720
<v Speaker 1>there you go from your lips. All right, No that's

0:27:19.400 --> 0:27:22.800
<v Speaker 1>I'm not sorry, sorry, not sorry, sorry not I see

0:27:22.840 --> 0:27:25.639
<v Speaker 1>footwear in your future. Thanks very much for being with us.

0:27:26.080 --> 0:27:31.399
<v Speaker 1>And Grass is a apparel and footwear analyst for Bloomberg Intelligence.

0:27:31.440 --> 0:27:35.560
<v Speaker 1>You can follow him on Twitter at se Gratis. Now

0:27:35.680 --> 0:27:40.240
<v Speaker 1>spell it c g R A z U t I s.

0:27:40.320 --> 0:27:41.840
<v Speaker 1>We all follow him because we want to know what's

0:27:41.880 --> 0:27:48.919
<v Speaker 1>going on in the world of apparel and footwear. Thanks

0:27:48.920 --> 0:27:51.560
<v Speaker 1>for listening to the Bloomberg P and L podcast. You

0:27:51.600 --> 0:27:55.359
<v Speaker 1>can subscribe and listen to interviews at Apple Podcasts, SoundCloud,

0:27:55.480 --> 0:27:58.920
<v Speaker 1>or whatever podcast platform you prefer. I'm Pim Fox. I'm

0:27:59.000 --> 0:28:03.000
<v Speaker 1>on Twitter at Pam Fox. I'm on Twitter at Lisa Abramo.

0:28:03.119 --> 0:28:05.719
<v Speaker 1>It's one before the podcast. You can always catch us

0:28:05.760 --> 0:28:07.320
<v Speaker 1>worldwide on Bloomberg Radio.