1 00:00:01,760 --> 00:00:05,280 Speaker 1: You're listening to Math and Magic production I Heart Radio. 2 00:00:08,640 --> 00:00:12,119 Speaker 1: For years, cosmetics companies and beauty companies will be telling 3 00:00:12,160 --> 00:00:14,480 Speaker 1: people what's wrong with them. You need this cream because 4 00:00:14,520 --> 00:00:17,160 Speaker 1: your skin is bad. You need this foundation because you're 5 00:00:17,200 --> 00:00:18,759 Speaker 1: the wrong color. You need this because you have to 6 00:00:18,840 --> 00:00:21,800 Speaker 1: change the shape of your nose. That's not true. Yes, 7 00:00:21,880 --> 00:00:24,160 Speaker 1: you want to look good, but if you don't feel good, 8 00:00:24,600 --> 00:00:26,560 Speaker 1: you're not gonna look good. And it's not about weight 9 00:00:27,080 --> 00:00:39,560 Speaker 1: or diet, It's just about feeling good. Hi, I'm Bob Pittman. 10 00:00:39,680 --> 00:00:42,760 Speaker 1: Welcome to Math and Magic Stories from the Frontiers and Marketing, 11 00:00:42,760 --> 00:00:46,080 Speaker 1: where we examine that special mix of art and science 12 00:00:46,400 --> 00:00:49,720 Speaker 1: that's behind the great marketing and business successes. On this episode, 13 00:00:49,720 --> 00:00:53,400 Speaker 1: we have someone with strong creative and business skills, an 14 00:00:53,479 --> 00:00:56,920 Speaker 1: unmatched charm and determination, and the successes and brands to 15 00:00:56,960 --> 00:01:06,880 Speaker 1: prove it. Bobby Brown. Bobby is sometimes described as a 16 00:01:06,920 --> 00:01:09,360 Speaker 1: makeup artist, but that is like calling Steve Jobs a 17 00:01:09,400 --> 00:01:13,319 Speaker 1: computer salesperson. She created a billion dollar cosmetics business that 18 00:01:13,360 --> 00:01:16,440 Speaker 1: carries her name. She's written nine books about beauty and makeup. 19 00:01:16,720 --> 00:01:19,360 Speaker 1: She has been a contributing editor from magazines and online. 20 00:01:19,640 --> 00:01:22,440 Speaker 1: She's a regular part of our own I Heart Radio's 21 00:01:22,480 --> 00:01:26,360 Speaker 1: Elvis Durand's Morning show. She has danced on stage with Florida. 22 00:01:26,760 --> 00:01:28,560 Speaker 1: She was a regular on The Today Show, and she 23 00:01:28,680 --> 00:01:31,600 Speaker 1: is currently doing even more businesses. And with all that, 24 00:01:31,680 --> 00:01:34,280 Speaker 1: she managed to find some life work balance with her 25 00:01:34,319 --> 00:01:37,520 Speaker 1: family and she's a lot of fun. Bobby welcome, Thanks 26 00:01:37,520 --> 00:01:39,560 Speaker 1: so much. That's so sweet. We're gonna dig into a 27 00:01:39,560 --> 00:01:41,200 Speaker 1: bunch of the stories, but first I want to dig 28 00:01:41,240 --> 00:01:44,399 Speaker 1: into you in sixty seconds. So this first thing that 29 00:01:44,440 --> 00:01:48,760 Speaker 1: comes in your head, Tequila, I love that you asked 30 00:01:48,760 --> 00:01:50,440 Speaker 1: me the first thing that came in my head. Do 31 00:01:50,600 --> 00:01:55,600 Speaker 1: you prefer sunrise and sunset? Sunrise Montclair, New Jersey or 32 00:01:55,600 --> 00:01:59,040 Speaker 1: who Will met? Illinois? Montclair, New Jersey, Chicago, New York, 33 00:01:59,360 --> 00:02:04,120 Speaker 1: New York Instagram or Twitter Instagram snapper TikTok neither coffee 34 00:02:04,200 --> 00:02:09,679 Speaker 1: or tea, espresso, Beetles or Stones, Stones chocolate or vanilla chocolate, 35 00:02:09,800 --> 00:02:12,320 Speaker 1: still or sparkling Still? Are you ready? It's about to 36 00:02:12,320 --> 00:02:17,080 Speaker 1: get harder? Favorite hip hop artist, flow Right, smartest person 37 00:02:17,160 --> 00:02:20,800 Speaker 1: you know, my husband, childhood hero and d Alice first 38 00:02:20,960 --> 00:02:24,760 Speaker 1: job selling shoes at Carson Perry Scott. Favorite movie, love story, 39 00:02:25,200 --> 00:02:29,480 Speaker 1: worst de beauty trend, so many contouring one superpower you'd 40 00:02:29,480 --> 00:02:32,239 Speaker 1: like to have to be a better dancer. Favorite cocktail 41 00:02:32,400 --> 00:02:36,840 Speaker 1: tequila or vodka, Last vacation, Bahamas, secret talent. I think 42 00:02:36,840 --> 00:02:39,160 Speaker 1: I'm funny. Title of your memoir, what would it be? 43 00:02:39,200 --> 00:02:41,480 Speaker 1: It'll be all pictures, no words. Who would play you 44 00:02:41,480 --> 00:02:45,800 Speaker 1: in a movie? Jennifer Anderson proudest accomplishment, my three children 45 00:02:46,240 --> 00:02:49,720 Speaker 1: And what's something you can't live without? My family? Okay, 46 00:02:49,800 --> 00:02:52,920 Speaker 1: let's go. You get credit for introducing natural looking makeup 47 00:02:53,000 --> 00:02:55,400 Speaker 1: at the dawn of the nineteen nineties. What was going 48 00:02:55,480 --> 00:02:59,320 Speaker 1: on at that time and what were you rebelling against 49 00:02:59,400 --> 00:03:02,520 Speaker 1: a makeup at that time? Right before the whole scene 50 00:03:02,520 --> 00:03:04,799 Speaker 1: in New York was a lot of parties, a lot 51 00:03:04,840 --> 00:03:08,560 Speaker 1: of going out to the clubs. Women were doing makeup 52 00:03:09,000 --> 00:03:12,680 Speaker 1: like multi colored eyes and overlined lips and all this 53 00:03:12,800 --> 00:03:15,359 Speaker 1: crazy stuff. And when I came to New York, I 54 00:03:15,400 --> 00:03:17,680 Speaker 1: got a job to do a cover of Cosmopolitan at 55 00:03:17,760 --> 00:03:20,640 Speaker 1: Jerry Hall. I tried everything in my power to do 56 00:03:20,680 --> 00:03:24,040 Speaker 1: her makeup grade and she was so kind and she said, 57 00:03:24,160 --> 00:03:27,359 Speaker 1: beautiful job, but can I have the mirror. I gave 58 00:03:27,360 --> 00:03:29,280 Speaker 1: her the mirror and she said, can I just make 59 00:03:29,320 --> 00:03:32,560 Speaker 1: a few touches? She redid her whole face, and I 60 00:03:32,639 --> 00:03:35,480 Speaker 1: learned watching I didn't feel bad, I really learned, but 61 00:03:35,560 --> 00:03:37,880 Speaker 1: I realized I can't do that kind of makeup. So 62 00:03:37,920 --> 00:03:41,040 Speaker 1: I started doing it my way and it kind of 63 00:03:41,120 --> 00:03:45,320 Speaker 1: slowly caught on. So what was your inspiration for your way? 64 00:03:45,360 --> 00:03:48,240 Speaker 1: Because this was not the way now? It was definitely 65 00:03:48,320 --> 00:03:50,560 Speaker 1: not the way. When I was in middle school, I 66 00:03:50,560 --> 00:03:52,480 Speaker 1: wanted to be pretty and I didn't think I was, 67 00:03:52,640 --> 00:03:54,560 Speaker 1: and I would use my mom's makeup to make me 68 00:03:54,640 --> 00:03:56,720 Speaker 1: look tan and pretty. I don't want anyone to know 69 00:03:56,880 --> 00:03:59,760 Speaker 1: is wearing makeup. And then when I became a makeup artist, 70 00:04:00,080 --> 00:04:03,560 Speaker 1: I started doing that two models. People told me I'd 71 00:04:03,600 --> 00:04:05,440 Speaker 1: never worked. If you want to work, you have to 72 00:04:05,520 --> 00:04:08,240 Speaker 1: learn to do the other thing. But I just couldn't 73 00:04:08,280 --> 00:04:10,880 Speaker 1: do it, and so I started doing it my way, 74 00:04:10,920 --> 00:04:15,480 Speaker 1: and it's slowly slowly took on. What big names adopted 75 00:04:15,560 --> 00:04:17,760 Speaker 1: your style that sort of gave you cred and sort 76 00:04:17,760 --> 00:04:19,960 Speaker 1: of pushed you over that tipping point for you. I 77 00:04:20,000 --> 00:04:23,360 Speaker 1: did a cover of Rolling Stone with Annie Leebowitz, and 78 00:04:23,880 --> 00:04:27,320 Speaker 1: I made the guys look good, and Keith Richard's manager 79 00:04:27,360 --> 00:04:29,680 Speaker 1: came over to me and said, oh my god, can 80 00:04:29,680 --> 00:04:32,320 Speaker 1: we book you again? And so I got a couple 81 00:04:32,320 --> 00:04:34,200 Speaker 1: of times got hired to do it because I always 82 00:04:34,200 --> 00:04:36,840 Speaker 1: made people look healthy. Stones that's pretty good. That was 83 00:04:36,839 --> 00:04:39,479 Speaker 1: pretty good. That's pretty good. So I want to dig 84 00:04:39,520 --> 00:04:41,240 Speaker 1: into this a lot more, But first I want to 85 00:04:41,279 --> 00:04:43,720 Speaker 1: go back to your roots. You were born in the 86 00:04:43,800 --> 00:04:46,760 Speaker 1: late fifties in Chicago. You grew up in the suburbs 87 00:04:47,160 --> 00:04:49,760 Speaker 1: will matt home of the famous New Trier High School. 88 00:04:50,200 --> 00:04:52,760 Speaker 1: Can you paint the picture of those times. I'm the 89 00:04:52,760 --> 00:04:55,120 Speaker 1: oldest of three kids. I was born to my family 90 00:04:55,160 --> 00:04:58,159 Speaker 1: when my mother was twenty and my dad one very 91 00:04:58,160 --> 00:05:00,960 Speaker 1: good looking couple. My dad and a tourney and my 92 00:05:01,040 --> 00:05:04,880 Speaker 1: mama homemaker. By the time they were had three kids, 93 00:05:04,960 --> 00:05:08,839 Speaker 1: were living in the suburbs, pretty normal, but my parents 94 00:05:08,839 --> 00:05:11,760 Speaker 1: were very young. So I would come home and they'd 95 00:05:11,760 --> 00:05:14,320 Speaker 1: be in our TV room with all their friends going 96 00:05:14,360 --> 00:05:18,039 Speaker 1: to a concerts, and like, guys, I smell that. What 97 00:05:18,200 --> 00:05:20,120 Speaker 1: is that? So I kind of grew up around a 98 00:05:20,160 --> 00:05:23,000 Speaker 1: lot of you know, things that were happening at the time. 99 00:05:23,320 --> 00:05:25,440 Speaker 1: I understand you had a very special bond with a 100 00:05:25,520 --> 00:05:29,159 Speaker 1: very entrepreneurial grandfather. Yes, Papa Sam. What impact did he 101 00:05:29,240 --> 00:05:31,040 Speaker 1: have on your business, because evidently he was a hell 102 00:05:31,080 --> 00:05:33,960 Speaker 1: of an entrepreneur and a great business mine. Well, it's funny. 103 00:05:34,000 --> 00:05:36,800 Speaker 1: I really learned a lot watching Papa Sam. I just 104 00:05:36,839 --> 00:05:39,080 Speaker 1: saw how much he cared about the people that bought 105 00:05:39,120 --> 00:05:41,760 Speaker 1: his cars, the people that worked for him. He was 106 00:05:41,839 --> 00:05:45,200 Speaker 1: constantly marketing his own business. He was putting his photos 107 00:05:45,200 --> 00:05:47,760 Speaker 1: and envelopes with kids, would sit with them and mail 108 00:05:47,839 --> 00:05:51,320 Speaker 1: the things out, and told great stories. He knew al 109 00:05:51,400 --> 00:05:54,400 Speaker 1: Capone and Whitey and all these guys. They all bought 110 00:05:54,440 --> 00:05:57,239 Speaker 1: cars from him, and he was just larger than life 111 00:05:57,240 --> 00:06:00,120 Speaker 1: for a teeny little funny man. All of five too, 112 00:06:00,200 --> 00:06:02,839 Speaker 1: by the way. So what was the best Alcohoone story? 113 00:06:03,120 --> 00:06:05,839 Speaker 1: Not the best Alcophone store. But my favorite Papa story 114 00:06:06,200 --> 00:06:09,760 Speaker 1: was one day this man came into the car dealership, 115 00:06:09,960 --> 00:06:11,840 Speaker 1: looked like he'd been sleeping on the street at two 116 00:06:11,839 --> 00:06:14,039 Speaker 1: garbage bags, and no one would wait on him, not 117 00:06:14,120 --> 00:06:16,200 Speaker 1: one person in his office. So he went over and 118 00:06:16,200 --> 00:06:17,720 Speaker 1: he said, hey, doc, what can I do for you? 119 00:06:17,960 --> 00:06:19,320 Speaker 1: And the guy said, I want to buy a car. 120 00:06:19,400 --> 00:06:21,200 Speaker 1: He said, all right, I'll show you some cars. The 121 00:06:21,200 --> 00:06:23,920 Speaker 1: bags were full of cash. He bought two cars cash. 122 00:06:24,360 --> 00:06:26,800 Speaker 1: And so Papa always taught me that you cannot judge 123 00:06:27,120 --> 00:06:29,000 Speaker 1: by what someone looks like. How about your dad a 124 00:06:29,080 --> 00:06:31,960 Speaker 1: lawyer and my dad he was a business person, big influence. 125 00:06:32,040 --> 00:06:34,320 Speaker 1: My dad was a lawyer till he was seventy. He 126 00:06:34,440 --> 00:06:37,320 Speaker 1: retired and is now a children's book author. He's a 127 00:06:37,480 --> 00:06:40,640 Speaker 1: very cool young eighty four year old. He's had quite 128 00:06:40,640 --> 00:06:42,960 Speaker 1: a life. But my dad used to come home from 129 00:06:43,040 --> 00:06:45,840 Speaker 1: his law job and sit down with me and do 130 00:06:45,920 --> 00:06:50,120 Speaker 1: creative things, drawing and photography and art, and he talked 131 00:06:50,160 --> 00:06:54,080 Speaker 1: about things that father's you wouldn't think they would talk about. 132 00:06:54,400 --> 00:06:57,000 Speaker 1: He taught me about dating, He taught me about men. 133 00:06:57,520 --> 00:06:59,720 Speaker 1: He really wanted me to go away to school and 134 00:07:00,080 --> 00:07:05,120 Speaker 1: study something super interesting in Spain or somewhere, and I 135 00:07:05,240 --> 00:07:08,040 Speaker 1: ended up studying makeup in college. It worked, It worked 136 00:07:08,040 --> 00:07:09,400 Speaker 1: out for me, But he wouldn't have known that at 137 00:07:09,400 --> 00:07:11,880 Speaker 1: the time. When did you discover makeup? And how I 138 00:07:12,000 --> 00:07:13,920 Speaker 1: discovered makeup when I was a young kid, because I 139 00:07:14,000 --> 00:07:16,600 Speaker 1: used to watch my mom get ready to go out 140 00:07:16,640 --> 00:07:18,560 Speaker 1: at night. They would go out on Wednesday night and 141 00:07:18,600 --> 00:07:23,160 Speaker 1: Saturday night, and my mother was very glamorous, and she 142 00:07:23,320 --> 00:07:25,880 Speaker 1: was very, very skinny, and always wore really high heels, 143 00:07:25,920 --> 00:07:28,280 Speaker 1: and she would sit in the bathroom basically in her 144 00:07:28,320 --> 00:07:31,520 Speaker 1: underwear with her high heels on her jewelry cigarette hanging 145 00:07:31,520 --> 00:07:33,800 Speaker 1: off the counter, and I would watch her do this 146 00:07:33,840 --> 00:07:36,960 Speaker 1: glamorous makeup and I would just be in awe. I've 147 00:07:37,080 --> 00:07:40,320 Speaker 1: never been a glamour girl. I've never personally felt that 148 00:07:40,400 --> 00:07:42,600 Speaker 1: it was right for me, but I think it's because 149 00:07:42,600 --> 00:07:44,920 Speaker 1: I watched my mom master it. When did you start 150 00:07:44,960 --> 00:07:49,440 Speaker 1: wearing makeup? I started wearing makeup probably around middle school, 151 00:07:49,480 --> 00:07:51,840 Speaker 1: and I was allowed to wear a little bit to 152 00:07:51,880 --> 00:07:54,119 Speaker 1: school when you couldn't see it, but on the bus, 153 00:07:54,120 --> 00:07:56,560 Speaker 1: I remember putting blue mass gara and you know, purple 154 00:07:56,600 --> 00:07:59,400 Speaker 1: eyeliner in because that's what all the kids did. But 155 00:07:59,520 --> 00:08:01,960 Speaker 1: I really fell in love with makeup when I was 156 00:08:02,280 --> 00:08:04,760 Speaker 1: in Florida, because we would take our winter breaks in 157 00:08:04,800 --> 00:08:07,880 Speaker 1: Florida and coming home, I would literally go into the 158 00:08:07,920 --> 00:08:11,000 Speaker 1: airplane bathroom and put bronze all over my face because 159 00:08:11,040 --> 00:08:14,240 Speaker 1: it was always like a competition who had the best hand. 160 00:08:14,400 --> 00:08:16,720 Speaker 1: So I had the best hand because I knew how 161 00:08:16,760 --> 00:08:19,160 Speaker 1: to give myself the best hand. I was so into 162 00:08:19,200 --> 00:08:22,040 Speaker 1: tans in Chicago that in March, as soon as the 163 00:08:22,080 --> 00:08:24,160 Speaker 1: sun would kind of peek its head, I would take 164 00:08:24,200 --> 00:08:26,840 Speaker 1: a big giant box that had a refrigerator or something 165 00:08:26,840 --> 00:08:30,440 Speaker 1: in it, put tinfoil in it, put iodine and baby 166 00:08:30,440 --> 00:08:32,800 Speaker 1: oil all over my body, and just lay there and 167 00:08:32,840 --> 00:08:35,080 Speaker 1: we would all get tanned. No one said, that's probably 168 00:08:35,120 --> 00:08:37,600 Speaker 1: not a good idea. Were you talented and makeup at 169 00:08:37,600 --> 00:08:40,280 Speaker 1: that age? Where like kids going wow, how did you do? No? No, 170 00:08:40,520 --> 00:08:43,280 Speaker 1: I've never been talented to makeup. I just have honed 171 00:08:43,320 --> 00:08:46,600 Speaker 1: my craft. Not like some of my peers who are 172 00:08:46,600 --> 00:08:50,559 Speaker 1: incredibly painters. I'm not a painter. I'm just I make 173 00:08:50,600 --> 00:08:52,360 Speaker 1: sure it looks the way I wanted to look. Let's 174 00:08:52,400 --> 00:08:56,160 Speaker 1: jump to college. You tried out University of Wisconsin, osh, gosh, 175 00:08:56,280 --> 00:08:59,440 Speaker 1: not you. You tried University of Arizona in Tucson, not 176 00:08:59,559 --> 00:09:03,080 Speaker 1: for you. Then you discovered Emerson College in Boston, and 177 00:09:03,120 --> 00:09:06,280 Speaker 1: it clicked. Why when I found Emerson, I really found 178 00:09:06,280 --> 00:09:09,520 Speaker 1: my people. I was always under the impression that I 179 00:09:09,559 --> 00:09:12,280 Speaker 1: wasn't very smart. I would sit in school and be 180 00:09:12,400 --> 00:09:15,000 Speaker 1: completely bored out of my mind, even in high school. 181 00:09:15,320 --> 00:09:18,440 Speaker 1: Unless it was a teacher that taught with creativity, with 182 00:09:18,520 --> 00:09:21,520 Speaker 1: this visual vision, then I would get engaged and be 183 00:09:21,520 --> 00:09:24,280 Speaker 1: really into it. I'm a visual learner. I didn't know 184 00:09:24,320 --> 00:09:26,400 Speaker 1: that at the time. I thought that there was something 185 00:09:26,440 --> 00:09:29,679 Speaker 1: wrong with me and I wasn't smart, but when I 186 00:09:29,720 --> 00:09:32,960 Speaker 1: finally found Emerson, I found other people that were as 187 00:09:33,040 --> 00:09:37,440 Speaker 1: creative minded as I was and learned differently. Emerson College 188 00:09:37,559 --> 00:09:40,800 Speaker 1: let me study makeup. They didn't have a makeup program. 189 00:09:40,880 --> 00:09:43,920 Speaker 1: They had something called an interdisciplinary program. I got to 190 00:09:44,040 --> 00:09:47,280 Speaker 1: make up my own major. How did you find Emerson? 191 00:09:47,480 --> 00:09:49,959 Speaker 1: My mother sat me down and said, if today was 192 00:09:50,000 --> 00:09:51,760 Speaker 1: your birthday, you could do anything you want. And I 193 00:09:51,800 --> 00:09:54,720 Speaker 1: could have said go to Paris, buy new gene something, 194 00:09:55,320 --> 00:09:57,120 Speaker 1: but I said I wanted to go to Marshall Fields 195 00:09:57,120 --> 00:09:58,800 Speaker 1: and play with makeup. She says, well, why don't you 196 00:09:58,840 --> 00:10:00,640 Speaker 1: become a makeup artist, And I said, I don't want 197 00:10:00,640 --> 00:10:02,680 Speaker 1: to go to beauty school. The thought of being in 198 00:10:02,679 --> 00:10:06,480 Speaker 1: a beauty salon was not intriguing to me. And she said, 199 00:10:06,520 --> 00:10:10,319 Speaker 1: I'm sure there's a college somewhere. And my father's friend 200 00:10:10,360 --> 00:10:12,679 Speaker 1: told me about Emerson. You have been, I know this, 201 00:10:12,800 --> 00:10:15,760 Speaker 1: a lifelong supporter of Emerson. What did you get out 202 00:10:15,800 --> 00:10:18,000 Speaker 1: of Emerson? What did that put you on a path to? 203 00:10:18,440 --> 00:10:22,720 Speaker 1: What about you is Emerson? Honestly everything? Because they allowed 204 00:10:22,720 --> 00:10:24,680 Speaker 1: me to study makeup, they allowed me to create my 205 00:10:24,720 --> 00:10:28,320 Speaker 1: own major. I did the plays, I did theater. I 206 00:10:28,400 --> 00:10:32,240 Speaker 1: took classes on speech. I took classes on filmmaking, but 207 00:10:32,320 --> 00:10:34,840 Speaker 1: I would decide what film I wanted to do based 208 00:10:34,880 --> 00:10:37,199 Speaker 1: on what makeup I felt like doing. So I would 209 00:10:37,360 --> 00:10:41,000 Speaker 1: create the characters and then right afterwards and I realized, 210 00:10:41,120 --> 00:10:43,880 Speaker 1: I'm not like everybody else, I'm only like me, and 211 00:10:43,920 --> 00:10:47,319 Speaker 1: it's okay. So who were your early influences on beauty 212 00:10:47,360 --> 00:10:51,079 Speaker 1: makeup style? Well, when I graduated college, there was a 213 00:10:51,120 --> 00:10:54,160 Speaker 1: makeup artist named Bonnie Mallor. I read an article about 214 00:10:54,160 --> 00:10:56,880 Speaker 1: her in Mademoiselle magazine and she was the makeup artist 215 00:10:56,920 --> 00:11:00,320 Speaker 1: that worked with Bruce Weber, Patrick de Marcialer did all 216 00:11:00,360 --> 00:11:03,560 Speaker 1: the fashion shows from Ralph Lauren to Perry Ellis, and 217 00:11:03,679 --> 00:11:06,440 Speaker 1: she had a very natural style and she was freelance. 218 00:11:06,840 --> 00:11:08,600 Speaker 1: And I read the article. I'm like, that's what I 219 00:11:08,600 --> 00:11:11,440 Speaker 1: want to do, and so I called her up. She's 220 00:11:11,440 --> 00:11:13,520 Speaker 1: never called me back. I wrote her a letter. She 221 00:11:13,520 --> 00:11:15,760 Speaker 1: didn't answer me back. I moved to New York. I 222 00:11:15,800 --> 00:11:18,959 Speaker 1: called her again and I got her answering machine that said, 223 00:11:19,120 --> 00:11:23,280 Speaker 1: I'm probably traveling, but if you need anything, call my agent, 224 00:11:23,320 --> 00:11:26,480 Speaker 1: Brian Bantry. I called Brian Bantry. I went to see 225 00:11:26,559 --> 00:11:29,080 Speaker 1: him and he said, I can't represent you. Because you 226 00:11:29,080 --> 00:11:32,320 Speaker 1: have no experience. I'm like, all right, dude, how do 227 00:11:32,360 --> 00:11:35,400 Speaker 1: you get experience? He said, I'll start sending you on jobs. 228 00:11:35,520 --> 00:11:38,600 Speaker 1: So I got out the Yellow Pages and I looked 229 00:11:38,679 --> 00:11:42,880 Speaker 1: up models, modeling agencies, makeup. I went to the makeup Union. 230 00:11:43,200 --> 00:11:46,560 Speaker 1: I just started, of course there is yeah, and I 231 00:11:46,559 --> 00:11:48,079 Speaker 1: walked in there. I said, I'm here, I'm ready to 232 00:11:48,120 --> 00:11:51,080 Speaker 1: sign up. They're like, okay, well sit down, let me 233 00:11:51,120 --> 00:11:53,280 Speaker 1: tell you how it works. It takes about seven to 234 00:11:53,360 --> 00:11:55,840 Speaker 1: fifteen years to get in unless you know someone, and 235 00:11:55,840 --> 00:11:57,800 Speaker 1: then it will take about two to three years to 236 00:11:57,840 --> 00:12:00,480 Speaker 1: get in the union. Yes, but they said we can 237 00:12:00,520 --> 00:12:02,559 Speaker 1: help you though. Some of our artists who are in 238 00:12:02,600 --> 00:12:05,440 Speaker 1: the union need assistance. So they sent me to one girl. 239 00:12:05,480 --> 00:12:07,200 Speaker 1: Her name was Bobby. She was the makeup arts for 240 00:12:07,240 --> 00:12:10,640 Speaker 1: Serday Night Live, so I got to assist her. Eventually 241 00:12:10,720 --> 00:12:13,560 Speaker 1: I assisted Bonnie, but I ended up doing a lot 242 00:12:13,600 --> 00:12:16,600 Speaker 1: of work that she couldn't do, and one of them 243 00:12:16,640 --> 00:12:19,640 Speaker 1: was Bruce Weber, and that was a big break. I 244 00:12:19,720 --> 00:12:22,680 Speaker 1: eventually got hired to do magazine work, which is what 245 00:12:22,720 --> 00:12:25,200 Speaker 1: I wanted to do. Took me seven years, but I 246 00:12:25,200 --> 00:12:27,400 Speaker 1: got a Vogue cover. Used to a lesson in this 247 00:12:27,520 --> 00:12:31,000 Speaker 1: and everybody that's building their career wants to know how 248 00:12:31,040 --> 00:12:32,840 Speaker 1: do you get that big break? Just know that there 249 00:12:32,920 --> 00:12:35,360 Speaker 1: isn't necessarily a big break. There's a lot of little 250 00:12:35,400 --> 00:12:38,680 Speaker 1: things that lead up to it, and it's the simple rules. 251 00:12:38,800 --> 00:12:41,120 Speaker 1: Number one is you have to be open. Number two 252 00:12:41,200 --> 00:12:43,160 Speaker 1: is you have to keep going no matter what. You 253 00:12:43,280 --> 00:12:45,199 Speaker 1: just got to keep at it. And number three is 254 00:12:45,200 --> 00:12:47,200 Speaker 1: you gotta be nice to people. If you're not nice, 255 00:12:47,240 --> 00:12:49,600 Speaker 1: no one's gonna want to either help you or do 256 00:12:49,640 --> 00:12:52,760 Speaker 1: anything for you. And you just got to keep doing it. 257 00:12:53,280 --> 00:12:55,640 Speaker 1: What made you unique as a makeup artist in that 258 00:12:55,679 --> 00:12:57,720 Speaker 1: phase of your life, Well, I think what made me 259 00:12:57,840 --> 00:13:02,120 Speaker 1: unique was my style was different, and I was always 260 00:13:02,160 --> 00:13:04,240 Speaker 1: ready to go and if there was some other jobs 261 00:13:04,240 --> 00:13:06,280 Speaker 1: that needed to be done, like I needed to fan 262 00:13:06,360 --> 00:13:08,560 Speaker 1: the models or get them water. I was the kid 263 00:13:08,600 --> 00:13:11,640 Speaker 1: that did anything. I was so happy to be working. 264 00:13:12,040 --> 00:13:14,079 Speaker 1: I was a sponge. I wanted to learn a lot, 265 00:13:14,480 --> 00:13:17,240 Speaker 1: and I just kept trying things. And I think people 266 00:13:17,360 --> 00:13:21,160 Speaker 1: sense that I was just an eager beaver. Late eighties 267 00:13:21,240 --> 00:13:23,600 Speaker 1: early nineties, You began to make your own makeup. How 268 00:13:23,600 --> 00:13:26,480 Speaker 1: did that start? Well, not in my kitchen. People say 269 00:13:26,480 --> 00:13:28,920 Speaker 1: they started making in their kitchen. I did a shoot 270 00:13:28,960 --> 00:13:31,760 Speaker 1: for a magazine. I think it was Mademoiselle magazine. The 271 00:13:31,840 --> 00:13:35,360 Speaker 1: story was actually on me how a makeup artist shops 272 00:13:35,400 --> 00:13:38,120 Speaker 1: in New York City for off the Beaten Path makeup. 273 00:13:38,600 --> 00:13:42,320 Speaker 1: We went to Keels, nice guy behind the counter, he's 274 00:13:42,320 --> 00:13:45,480 Speaker 1: a chemist. I started talking to him about this lipstick 275 00:13:45,520 --> 00:13:47,600 Speaker 1: I can't find and he's like, oh, I could make 276 00:13:47,640 --> 00:13:50,120 Speaker 1: it for you. I said, really, and I told him 277 00:13:50,160 --> 00:13:52,600 Speaker 1: exactly what I wanted. He made it, sent it back 278 00:13:52,640 --> 00:13:55,360 Speaker 1: a couple of times, not right to dry the color. 279 00:13:56,320 --> 00:13:58,800 Speaker 1: And I said, all right, these are the ten colors 280 00:13:58,800 --> 00:14:01,280 Speaker 1: that I think all the you need really to get 281 00:14:01,320 --> 00:14:04,439 Speaker 1: any color out there. And he said, how about this, 282 00:14:04,800 --> 00:14:07,480 Speaker 1: I'll make the lipstick, you sell it, will sell it 283 00:14:07,480 --> 00:14:09,960 Speaker 1: for fifteen dollars, you get seven fifty. I'll get seven 284 00:14:10,000 --> 00:14:13,440 Speaker 1: Fifty's great idea. And he made them for me and 285 00:14:13,480 --> 00:14:17,240 Speaker 1: we started selling them out of my house. By the 286 00:14:17,280 --> 00:14:20,160 Speaker 1: time you debuted in Bergdorf Goodman in New York, by 287 00:14:20,440 --> 00:14:22,560 Speaker 1: figured something out. Well do you know how I figured 288 00:14:22,600 --> 00:14:24,080 Speaker 1: it out? I want to hear that. I was in 289 00:14:24,120 --> 00:14:26,640 Speaker 1: the elevator in my then apartment in New York and 290 00:14:26,680 --> 00:14:28,960 Speaker 1: there was a girl on the elevator and I said, hello, 291 00:14:29,320 --> 00:14:31,400 Speaker 1: and she said hello, and I said, my name is Bobby. 292 00:14:31,480 --> 00:14:33,920 Speaker 1: Her name was Sharon, and I said what do you do. 293 00:14:34,320 --> 00:14:37,160 Speaker 1: She said, I work at a lab, a cosmetics lab. 294 00:14:37,480 --> 00:14:39,880 Speaker 1: I said, really, do you have a card? And that 295 00:14:39,960 --> 00:14:43,720 Speaker 1: lab still makes the lipsticks today. That is true story 296 00:14:44,000 --> 00:14:47,440 Speaker 1: you debuted in Bergdorf Goodman. They estimated they would sell 297 00:14:47,440 --> 00:14:49,440 Speaker 1: a hundred lipsticks in the first month, and instead they 298 00:14:49,480 --> 00:14:53,000 Speaker 1: sold the hundred in the first day. Did that surprise you, Oh, 299 00:14:53,040 --> 00:14:55,840 Speaker 1: it was pretty cool. But at the time, I had 300 00:14:55,880 --> 00:14:59,040 Speaker 1: one baby, I was commuting back and forth from New 301 00:14:59,120 --> 00:15:01,440 Speaker 1: Jersey to New York. I was still working as a 302 00:15:01,560 --> 00:15:04,400 Speaker 1: makeup artist. My husband was in law school. You know, 303 00:15:04,480 --> 00:15:07,760 Speaker 1: money was tight. Everything was kind of a blur. You 304 00:15:07,840 --> 00:15:10,000 Speaker 1: had to scramble, obviously to get more. And berg Doorf 305 00:15:10,080 --> 00:15:11,600 Speaker 1: must have said, wait a minute, we got a hit here, 306 00:15:12,040 --> 00:15:13,960 Speaker 1: let's give it the shelf space. Right. Well, we were 307 00:15:14,040 --> 00:15:16,160 Speaker 1: originally on a table, and the only reason we were 308 00:15:16,200 --> 00:15:18,600 Speaker 1: on a table is because they didn't have any counter space. 309 00:15:18,880 --> 00:15:21,760 Speaker 1: People now think it was a brilliant marketing idea, and 310 00:15:21,920 --> 00:15:25,920 Speaker 1: it was in retrospect. And then they said, okay, we 311 00:15:25,960 --> 00:15:29,160 Speaker 1: need lip pencils, we need I pencils. So we slowly 312 00:15:29,200 --> 00:15:33,560 Speaker 1: started adding and it grew. Then Neiman Marcus called and said, 313 00:15:33,640 --> 00:15:36,040 Speaker 1: we'd love to take you in four stores, and then 314 00:15:36,080 --> 00:15:40,200 Speaker 1: Barney's called, and then Bendal's called. We didn't have a 315 00:15:40,200 --> 00:15:42,720 Speaker 1: salesperson to go sell it. That's pretty good on It 316 00:15:42,760 --> 00:15:44,920 Speaker 1: sells itself because it was different than what was on 317 00:15:44,960 --> 00:15:47,920 Speaker 1: the market and it was really hitting a nerve. And 318 00:15:47,960 --> 00:15:51,480 Speaker 1: I think the combination of having this product that actually 319 00:15:51,760 --> 00:15:54,000 Speaker 1: didn't really look like makeup that was out there just 320 00:15:54,040 --> 00:15:56,760 Speaker 1: made you look better. It didn't smell, it felt good. 321 00:15:56,800 --> 00:16:00,160 Speaker 1: It wasn't greasy, it wasn't dry. Women looked pretty. It 322 00:16:00,280 --> 00:16:03,840 Speaker 1: was a more natural look. It's what people wanted. And 323 00:16:03,880 --> 00:16:07,160 Speaker 1: at the same time, not because there was a strategy, 324 00:16:07,440 --> 00:16:09,520 Speaker 1: but I was the makeup artist doing makeup for the 325 00:16:09,560 --> 00:16:11,960 Speaker 1: fashion shows, so I got to talk about the trends. 326 00:16:12,560 --> 00:16:15,160 Speaker 1: I was also on the Today's Show. I got to 327 00:16:15,200 --> 00:16:19,200 Speaker 1: talk about it, and everything together look like brilliance. But 328 00:16:19,280 --> 00:16:21,080 Speaker 1: it was just really good luck. I'm sure you made 329 00:16:21,120 --> 00:16:24,239 Speaker 1: your luck. Let's go back. How did you get the introduction? 330 00:16:24,440 --> 00:16:26,240 Speaker 1: It's gonna sounds like I make this up, but I 331 00:16:26,320 --> 00:16:29,480 Speaker 1: was at a party, someone's fancy party in New York City, 332 00:16:29,520 --> 00:16:32,280 Speaker 1: and I said thank you, for inviting me. My name 333 00:16:32,360 --> 00:16:35,320 Speaker 1: is Bobby. I said, what do you do and she said, 334 00:16:35,320 --> 00:16:38,600 Speaker 1: I'm my cousina expire Berg doorf goodman, I'm not even kidding, 335 00:16:39,160 --> 00:16:41,040 Speaker 1: and actually give you some money to put on the 336 00:16:41,080 --> 00:16:44,640 Speaker 1: roulette table. And I think we do very well there. 337 00:16:44,680 --> 00:16:47,880 Speaker 1: So you've got to look at that moment and go, Okay, 338 00:16:47,920 --> 00:16:49,760 Speaker 1: something's happening here. What did you make of it? What 339 00:16:49,800 --> 00:16:52,200 Speaker 1: I remember about that moment is I was still a 340 00:16:52,240 --> 00:16:55,200 Speaker 1: working makeup artist. My husband was probably still in law school, 341 00:16:55,240 --> 00:16:58,000 Speaker 1: I had a second baby, I was still commuting. We 342 00:16:58,080 --> 00:17:01,360 Speaker 1: had business partners. We did not get along with them, 343 00:17:01,640 --> 00:17:05,400 Speaker 1: just two different visions or styles or both both and everything. Yeah, 344 00:17:05,440 --> 00:17:07,680 Speaker 1: it was really a tough time and it's probably the 345 00:17:07,720 --> 00:17:10,720 Speaker 1: reason we ended up selling the company. I'm the person 346 00:17:10,760 --> 00:17:12,879 Speaker 1: at night that starts thinking about my day and everything, 347 00:17:12,920 --> 00:17:15,520 Speaker 1: and I'm like really stressed, and my husband's the guy 348 00:17:15,600 --> 00:17:18,480 Speaker 1: that says, not now, we'll talk about it in the morning. 349 00:17:18,720 --> 00:17:20,679 Speaker 1: So I had to somehow go to bed and I 350 00:17:20,680 --> 00:17:22,720 Speaker 1: woke up in the morning every day and we would 351 00:17:22,760 --> 00:17:26,120 Speaker 1: talk about it. We knew it wasn't a forever situation, 352 00:17:26,200 --> 00:17:28,520 Speaker 1: but we were also young kids at the time. We 353 00:17:28,560 --> 00:17:32,080 Speaker 1: didn't know any better. You had this instant success almost 354 00:17:32,600 --> 00:17:35,240 Speaker 1: and on a spectrum of this must be a mistake. 355 00:17:35,359 --> 00:17:37,919 Speaker 1: I don't believe I'm worthy of this too. I'm a 356 00:17:37,920 --> 00:17:40,639 Speaker 1: freaking genius. Look at me. Where were you falling at that? 357 00:17:40,800 --> 00:17:43,440 Speaker 1: Neither neither of those. I was just the person that 358 00:17:43,480 --> 00:17:46,800 Speaker 1: would roll up my sleeves, having a notebook, writing in 359 00:17:46,800 --> 00:17:49,560 Speaker 1: a drawing in it, coming out with new ideas. That 360 00:17:49,640 --> 00:17:51,600 Speaker 1: was the next thing. I wrote a book, What you 361 00:17:51,640 --> 00:17:54,359 Speaker 1: were to write? My first book. It was after Dylan 362 00:17:54,440 --> 00:17:56,120 Speaker 1: was born, so it's got to be around nine two. 363 00:17:56,680 --> 00:17:58,760 Speaker 1: I didn't know a book agent. I don't know how 364 00:17:58,800 --> 00:18:01,320 Speaker 1: you write a book. Okay, so tell us this story. 365 00:18:01,480 --> 00:18:03,639 Speaker 1: It's a story. We were in Nantucket for a vacation. 366 00:18:03,680 --> 00:18:05,520 Speaker 1: I'm on the beach. My kids are playing with some 367 00:18:05,920 --> 00:18:09,440 Speaker 1: older girl, her mother. I introduced myself, what do you 368 00:18:09,480 --> 00:18:12,200 Speaker 1: do that? I'm a book agent. She was my first 369 00:18:12,200 --> 00:18:14,840 Speaker 1: book agent, and I did a book. Had the book. 370 00:18:15,200 --> 00:18:18,439 Speaker 1: It was on the New York Times bestsellers list. Just 371 00:18:18,480 --> 00:18:20,960 Speaker 1: hold on a second, because we've got so much more 372 00:18:20,960 --> 00:18:23,320 Speaker 1: to talk about. We'll be back after a quick break. 373 00:18:30,000 --> 00:18:33,399 Speaker 1: Welcome back to math and Magic. We're here with Bobby Brown. 374 00:18:35,160 --> 00:18:38,200 Speaker 1: So you had a really quick pay day, you launched 375 00:18:38,200 --> 00:18:43,280 Speaker 1: A ninety one by Frederick Fakai. Our friend introduced you 376 00:18:43,320 --> 00:18:45,760 Speaker 1: to Leonard Water, and you sold Esta Lauter in nine 377 00:18:46,400 --> 00:18:49,000 Speaker 1: and became the chief Creative Officer. I was actually the 378 00:18:49,040 --> 00:18:51,720 Speaker 1: CEO in the beginning because I got to pick my 379 00:18:51,800 --> 00:18:54,440 Speaker 1: title and I it sounded cool. I didn't notice CEO 380 00:18:54,600 --> 00:18:57,800 Speaker 1: was But after a few years they kindly asked me 381 00:18:57,920 --> 00:19:00,359 Speaker 1: not to be the CEO, and I said, okay. Was 382 00:19:00,400 --> 00:19:02,840 Speaker 1: the only reason you sold Unwind a partnership? Well, it 383 00:19:02,920 --> 00:19:05,359 Speaker 1: was a combination. When Leonard Lauder invited me over for 384 00:19:05,440 --> 00:19:08,720 Speaker 1: dinner and we have this talk dinner on top of 385 00:19:08,800 --> 00:19:11,760 Speaker 1: his building looking over Central Park. I don't know how 386 00:19:11,760 --> 00:19:14,800 Speaker 1: he got the Philharmonic to play, but you know it did, 387 00:19:15,440 --> 00:19:18,280 Speaker 1: and he somehow figured out the food. I like. It 388 00:19:18,359 --> 00:19:21,080 Speaker 1: was exactly a Bobby meal with the best wines you've 389 00:19:21,080 --> 00:19:23,520 Speaker 1: ever had. And he said to me, I know what 390 00:19:23,600 --> 00:19:25,320 Speaker 1: you want to do. You want to be a mom, 391 00:19:25,400 --> 00:19:27,840 Speaker 1: You want to be a wife and a creative person. 392 00:19:28,440 --> 00:19:30,879 Speaker 1: You don't want all this headache. We can grow you 393 00:19:31,040 --> 00:19:34,240 Speaker 1: and we promise you total autonomy. I didn't know what 394 00:19:34,280 --> 00:19:36,560 Speaker 1: autonomy was, but I said, okay, did you get it? 395 00:19:36,760 --> 00:19:39,040 Speaker 1: I did? I stayed twenty two years. What was his 396 00:19:39,119 --> 00:19:41,280 Speaker 1: pitch other than I know you want to do this. 397 00:19:41,440 --> 00:19:43,920 Speaker 1: How did he get you so excited about Estay lauder Well? 398 00:19:43,960 --> 00:19:46,160 Speaker 1: He said to me, you remind me of my mother. 399 00:19:46,800 --> 00:19:50,000 Speaker 1: You are so what the brand is, and I know 400 00:19:50,080 --> 00:19:53,480 Speaker 1: women really live on every word. What you've done is 401 00:19:53,520 --> 00:19:56,480 Speaker 1: so different. And I believed him. I think he was 402 00:19:56,600 --> 00:19:59,040 Speaker 1: the best thing that ever happened to me, and certainly 403 00:19:59,040 --> 00:20:02,160 Speaker 1: that company an amazing guy. Is how did your life 404 00:20:02,280 --> 00:20:05,399 Speaker 1: change working inside a major company and how did people 405 00:20:05,440 --> 00:20:07,840 Speaker 1: begin to treat you once you weren't Bobby Brown but 406 00:20:07,920 --> 00:20:10,600 Speaker 1: you were at State Water Well, it was like being 407 00:20:10,640 --> 00:20:13,679 Speaker 1: in grad school, sitting in these big corporate meetings with 408 00:20:13,720 --> 00:20:17,760 Speaker 1: these guys in suits and ties. Me sitting there with 409 00:20:17,880 --> 00:20:21,359 Speaker 1: some uncomfortable little suit because I thought that mostly guys 410 00:20:21,520 --> 00:20:25,439 Speaker 1: that are mostly guys, even not doing Yeah, the top 411 00:20:25,600 --> 00:20:28,320 Speaker 1: tiers were mostly guys. There were women there. They were 412 00:20:28,400 --> 00:20:31,200 Speaker 1: kind of the lifers they've been there forever. I would 413 00:20:31,280 --> 00:20:33,840 Speaker 1: try to dress up in this way that I fit in. 414 00:20:34,440 --> 00:20:38,280 Speaker 1: I was channeling Melanie Griffith and working girl. I used 415 00:20:38,280 --> 00:20:40,280 Speaker 1: to have to leave my house in the morning with 416 00:20:40,320 --> 00:20:43,120 Speaker 1: a bag of clothes, one outfit for dropping my kids off, 417 00:20:43,560 --> 00:20:46,720 Speaker 1: one for going to the corporate office, one going down 418 00:20:46,760 --> 00:20:48,399 Speaker 1: to do a shoot, and god forbid I had a 419 00:20:48,440 --> 00:20:50,600 Speaker 1: party to go to. I would just have different outfits, 420 00:20:50,880 --> 00:20:52,760 Speaker 1: and finally one day I said this is really stupid, 421 00:20:53,119 --> 00:20:55,399 Speaker 1: and I chose one outfit. And the only thing I 422 00:20:55,400 --> 00:20:57,040 Speaker 1: would ever bring with me is a high pair of shoes. 423 00:20:57,080 --> 00:20:59,120 Speaker 1: If I had a party, I even wore blue jeans 424 00:20:59,160 --> 00:21:01,120 Speaker 1: to the White House every time my one. I didn't care. 425 00:21:01,560 --> 00:21:04,240 Speaker 1: So if you could reach back in time, give yourself 426 00:21:04,280 --> 00:21:06,960 Speaker 1: some great advice just as you were ready to sell 427 00:21:07,000 --> 00:21:09,320 Speaker 1: the company. What would that advice be? Just do exactly 428 00:21:09,320 --> 00:21:11,920 Speaker 1: what you did, you would I wouldn't change anything. Maybe 429 00:21:11,920 --> 00:21:13,480 Speaker 1: I wouldn't have made sure that there was a twenty 430 00:21:13,520 --> 00:21:16,520 Speaker 1: five year noncompete. But it's almost over. Wo never heard 431 00:21:16,520 --> 00:21:18,800 Speaker 1: of one of those we must not pay on your name, 432 00:21:18,920 --> 00:21:20,640 Speaker 1: They on my name, and they can have that name 433 00:21:20,880 --> 00:21:23,800 Speaker 1: after the sale. You, as we were talking about, became 434 00:21:23,800 --> 00:21:27,400 Speaker 1: an even bigger personality and expanded your scope. But you've 435 00:21:27,440 --> 00:21:28,920 Speaker 1: sort of done everything. As you mentioned, you are a 436 00:21:29,000 --> 00:21:31,280 Speaker 1: regular contributor on the Today Show. You know how I 437 00:21:31,320 --> 00:21:33,600 Speaker 1: got that? Tell us the story because it's a religious story. 438 00:21:33,800 --> 00:21:36,520 Speaker 1: I was promoting my first book at Name and Marcus. 439 00:21:36,560 --> 00:21:39,440 Speaker 1: I did my thing and afterwards any questions. There was 440 00:21:39,480 --> 00:21:41,320 Speaker 1: as cute as little lady in the back of the room, 441 00:21:41,320 --> 00:21:42,680 Speaker 1: and I went over to her and she said, yeah, 442 00:21:42,680 --> 00:21:44,439 Speaker 1: how do I keep my lipstick out of the lines? 443 00:21:44,480 --> 00:21:46,359 Speaker 1: And I told her and she said, I've seen you 444 00:21:46,400 --> 00:21:49,560 Speaker 1: on the Today's show. I had been on once. I said, oh, 445 00:21:49,600 --> 00:21:51,679 Speaker 1: thank you, and she said, you've done so much. What 446 00:21:51,720 --> 00:21:53,520 Speaker 1: would you like to do? I said, I'd like to 447 00:21:53,520 --> 00:21:56,920 Speaker 1: be a regular. She said, honey, Jeff Zucker is my grandson. 448 00:21:57,520 --> 00:21:59,960 Speaker 1: She called Jeff, and I got on the show on Monday. 449 00:22:00,359 --> 00:22:02,320 Speaker 1: So that's the way to get in. Find the grandmother. 450 00:22:02,560 --> 00:22:05,639 Speaker 1: Find the grandmother. That's the lesson in this. You been 451 00:22:05,680 --> 00:22:07,960 Speaker 1: a regular contributor on the Elvis Rand Show and see 452 00:22:09,200 --> 00:22:11,120 Speaker 1: all the stations he's on, as well as the Rart 453 00:22:11,200 --> 00:22:14,520 Speaker 1: Radio app. You were a contributing editor several magazines. You 454 00:22:14,560 --> 00:22:17,080 Speaker 1: were actually the editor in chief of Yahoo Beauty. You 455 00:22:17,160 --> 00:22:19,960 Speaker 1: and your husband even have a hotel. Now, yes, what 456 00:22:20,119 --> 00:22:25,040 Speaker 1: did you become? This sounds like another phase of Bobby Brown. Well, honestly, 457 00:22:25,080 --> 00:22:28,440 Speaker 1: I learned early on that it's not what I know 458 00:22:28,640 --> 00:22:31,960 Speaker 1: that excites me, it's what I don't know. The projects 459 00:22:32,000 --> 00:22:35,200 Speaker 1: I get excited about, especially if I've never done them before. 460 00:22:35,440 --> 00:22:37,240 Speaker 1: I didn't know anything about being an editor in chief 461 00:22:37,280 --> 00:22:39,520 Speaker 1: when I did Yahoo Beauty, I didn't know anything, but 462 00:22:39,560 --> 00:22:41,880 Speaker 1: I'm like, Okay, how would I like to do this. 463 00:22:42,119 --> 00:22:44,399 Speaker 1: It's kind of the same thing with the podcast and 464 00:22:44,440 --> 00:22:47,600 Speaker 1: the same thing with the hotel. Never done a hotel before, 465 00:22:47,680 --> 00:22:49,640 Speaker 1: but I stayed in enough of them. So what turned 466 00:22:49,680 --> 00:22:51,399 Speaker 1: you on was it was new, it was different, you 467 00:22:51,440 --> 00:22:54,159 Speaker 1: were learning something, cultivating it, and creative. It's got to 468 00:22:54,200 --> 00:22:56,080 Speaker 1: be visual, it's got to be creative. I don't like 469 00:22:56,119 --> 00:22:58,280 Speaker 1: working alone. I like working with the team of people, 470 00:22:58,800 --> 00:23:00,680 Speaker 1: and I like having people that are good at all 471 00:23:00,680 --> 00:23:02,720 Speaker 1: these things that I'm not good at. That excites me. 472 00:23:02,960 --> 00:23:04,840 Speaker 1: So talk a little bit about how does the work 473 00:23:05,160 --> 00:23:10,119 Speaker 1: life balance work. I've somehow learned over time what is 474 00:23:10,160 --> 00:23:12,840 Speaker 1: more important and what isn't. But you know, when I 475 00:23:12,880 --> 00:23:16,240 Speaker 1: was a younger working coming up, I was torn. I 476 00:23:16,280 --> 00:23:19,240 Speaker 1: would get a call to do Nicole Kidman's makeup and 477 00:23:19,280 --> 00:23:21,560 Speaker 1: Saurday Night Live, but I had a surprise party for 478 00:23:21,640 --> 00:23:24,960 Speaker 1: my friend Gino Goldberg. Two weeks I agonized about what 479 00:23:25,040 --> 00:23:26,720 Speaker 1: to do, what to do, what to do, and I 480 00:23:26,880 --> 00:23:30,439 Speaker 1: finally made a decision. I went to the birthday party 481 00:23:30,760 --> 00:23:34,600 Speaker 1: and I don't regret it. So you've had a lucky life, 482 00:23:34,800 --> 00:23:37,400 Speaker 1: although you've worked hard for that luck. Talk a little 483 00:23:37,400 --> 00:23:40,440 Speaker 1: bit about how you get back you've done some amazing things, 484 00:23:40,480 --> 00:23:44,160 Speaker 1: and how you figure out what you're going to We're 485 00:23:44,359 --> 00:23:46,679 Speaker 1: very big on local. We do a lot of local 486 00:23:46,720 --> 00:23:49,160 Speaker 1: things that make a difference. We have an organization called 487 00:23:49,200 --> 00:23:52,600 Speaker 1: Reaching Out Montclair, which helps the underserved. We also just 488 00:23:52,640 --> 00:23:55,480 Speaker 1: brought a family from the Bahamas that lost their house 489 00:23:55,520 --> 00:23:59,800 Speaker 1: in the Hurricane sixteen. People showed up at my house 490 00:24:00,320 --> 00:24:03,080 Speaker 1: and stayed with us for a couple of weeks until 491 00:24:03,160 --> 00:24:05,040 Speaker 1: we got them a house. And they're here on tourist 492 00:24:05,160 --> 00:24:07,239 Speaker 1: visas and they will be here as long as they 493 00:24:07,240 --> 00:24:09,399 Speaker 1: can because they have nothing to go back to. I 494 00:24:09,440 --> 00:24:11,199 Speaker 1: went to see them last night in the house, and 495 00:24:11,280 --> 00:24:14,560 Speaker 1: these are the happiest, most amazing people, and there's nothing 496 00:24:15,000 --> 00:24:19,040 Speaker 1: that fills me up more than seeing people joyous and happy. Montclair. 497 00:24:19,080 --> 00:24:21,000 Speaker 1: While we're on the subject so long, he's telling me 498 00:24:21,040 --> 00:24:23,520 Speaker 1: that's now the new artist town, that the artists are 499 00:24:23,720 --> 00:24:25,919 Speaker 1: moving to Montclair. Well, Montclair is kind of like the 500 00:24:25,960 --> 00:24:28,760 Speaker 1: Brooklyn of New Jersey. It really is. It's the coolest 501 00:24:28,840 --> 00:24:31,400 Speaker 1: town and the reason it's it's twelve miles out of 502 00:24:31,520 --> 00:24:35,120 Speaker 1: New York. It's easy and it's a complete melting pot. 503 00:24:35,320 --> 00:24:38,120 Speaker 1: Anything goes there in your hotels there. My hotel is there, 504 00:24:38,200 --> 00:24:40,919 Speaker 1: and we also have a film and TV studio. We 505 00:24:40,960 --> 00:24:43,760 Speaker 1: have a soccer bubble. My office is right between it. 506 00:24:44,440 --> 00:24:47,000 Speaker 1: The Food Network shoots across the street from me. We 507 00:24:47,080 --> 00:24:50,400 Speaker 1: have Stephen Colbert Patrick Wilson, who is Aquaman. I saw 508 00:24:50,440 --> 00:24:53,440 Speaker 1: him this morning at the Chiropractor. It's a really fun town. 509 00:24:53,640 --> 00:24:56,639 Speaker 1: So you're back in the thick of business again. You 510 00:24:56,880 --> 00:24:59,640 Speaker 1: left in two thousand and sixteen. It was doing over 511 00:24:59,680 --> 00:25:04,040 Speaker 1: a million dollars in revenue. Your company aspirations for that again? 512 00:25:04,240 --> 00:25:06,320 Speaker 1: Never so whatever. Tell us a little bit about the 513 00:25:06,359 --> 00:25:09,480 Speaker 1: new businesses. Well, when I left the brand, I literally 514 00:25:09,520 --> 00:25:11,399 Speaker 1: had no clue what I was going to do. The 515 00:25:11,440 --> 00:25:13,480 Speaker 1: first thing I did is I called two friends, two 516 00:25:13,480 --> 00:25:16,560 Speaker 1: of my besties. One is Mickey Drexler. He was amazing 517 00:25:16,600 --> 00:25:19,600 Speaker 1: emotional support. The other was Richard Baker, who happened to 518 00:25:19,640 --> 00:25:22,720 Speaker 1: own Lord and Taylor and Sex. Richard said, awesome, I 519 00:25:22,760 --> 00:25:25,240 Speaker 1: got a project for you and gave me a Just 520 00:25:25,440 --> 00:25:29,320 Speaker 1: Bobby concept shop in Lord and Taylor. It was successful enough. 521 00:25:29,680 --> 00:25:32,480 Speaker 1: Didn't save Lord and Taylor, but it was successful enough. 522 00:25:32,880 --> 00:25:35,600 Speaker 1: And then I brought it in house digital. I opened 523 00:25:35,680 --> 00:25:39,879 Speaker 1: up Just Bobby dot com digital magazine, started doing speeches 524 00:25:39,920 --> 00:25:43,600 Speaker 1: and just seeing people. Opened an office, hired an assistant 525 00:25:43,600 --> 00:25:45,520 Speaker 1: out of the Apple Store because I needed someone to 526 00:25:45,560 --> 00:25:49,440 Speaker 1: help me with my iPhones. Office in Montclair or New York. Montclair. 527 00:25:49,760 --> 00:25:52,639 Speaker 1: I will never have an office in New York again. Sorry. 528 00:25:53,000 --> 00:25:55,679 Speaker 1: I literally walked to work. My dog comes with me, 529 00:25:56,000 --> 00:25:59,200 Speaker 1: people's babies come with them. We have a manicurist every 530 00:25:59,200 --> 00:26:02,719 Speaker 1: other week. It's just so different. Then I got this 531 00:26:02,760 --> 00:26:05,679 Speaker 1: opportunity to create a wellness brand. The wellness brand is 532 00:26:05,760 --> 00:26:08,080 Speaker 1: growing the fastest thing right now. We're in a lot 533 00:26:08,080 --> 00:26:11,600 Speaker 1: of retail, we're digital, We're going to the UK opening boots. 534 00:26:12,240 --> 00:26:15,760 Speaker 1: I'm also launching a podcast, as we said, with my Heart, 535 00:26:15,760 --> 00:26:19,960 Speaker 1: which I'm really excited beyond the beauty, pretty excited about that. 536 00:26:20,320 --> 00:26:25,040 Speaker 1: We're very excited about folks have worked with you. Honestly, 537 00:26:25,119 --> 00:26:27,760 Speaker 1: all that stuff means a lot. I just launched a 538 00:26:27,760 --> 00:26:31,120 Speaker 1: master class, which was the first ever makeup I had 539 00:26:31,119 --> 00:26:34,760 Speaker 1: to get models and I got to teach my philosophy, 540 00:26:34,840 --> 00:26:40,080 Speaker 1: which is health and wellness and entrepreneurship and not contouring, 541 00:26:40,320 --> 00:26:43,119 Speaker 1: So talk about Beyond the Beauty. The podcast Beyond the 542 00:26:43,160 --> 00:26:47,439 Speaker 1: Beauty is basically I talked to everyone from my husband, 543 00:26:47,520 --> 00:26:51,639 Speaker 1: my kids, my Aunt Alice, to hair restoration people, to 544 00:26:51,840 --> 00:26:55,480 Speaker 1: fitness people to entrepreneurs things that I want to learn, 545 00:26:55,520 --> 00:26:59,080 Speaker 1: because beauty isn't just makeup, it's really what is beauty. 546 00:26:59,160 --> 00:27:01,240 Speaker 1: Beauty is what like to look at, what you like 547 00:27:01,359 --> 00:27:05,000 Speaker 1: to feel like. I'm a very curious person trying to 548 00:27:05,080 --> 00:27:07,920 Speaker 1: better myself. I like to share with people the things 549 00:27:07,960 --> 00:27:09,960 Speaker 1: that I want to know. And guess what, it's not 550 00:27:10,040 --> 00:27:12,800 Speaker 1: that complicated. Are you doing one a week? One a week? Yeah? 551 00:27:12,920 --> 00:27:15,600 Speaker 1: Tell me about podcasting. When you first get interested in podcasting, 552 00:27:15,600 --> 00:27:17,640 Speaker 1: when did it pop on your radar screen? Well, I 553 00:27:17,680 --> 00:27:22,359 Speaker 1: had no clue what podcasting was. I met Gary Vannerchuk, 554 00:27:22,640 --> 00:27:24,840 Speaker 1: so I was on his show a couple of times. 555 00:27:24,880 --> 00:27:27,360 Speaker 1: He invited me to come back, and then one day 556 00:27:27,400 --> 00:27:29,680 Speaker 1: he started a podcast division. He wanted to do a podcast. 557 00:27:29,720 --> 00:27:31,960 Speaker 1: I said, okay, I don't have an agent. By the way, 558 00:27:32,040 --> 00:27:35,399 Speaker 1: I don't sound like I've never had an agent. So 559 00:27:35,440 --> 00:27:37,080 Speaker 1: I did it for about a year and a half 560 00:27:37,240 --> 00:27:39,399 Speaker 1: and that was called long Story Short. I would just 561 00:27:39,480 --> 00:27:41,840 Speaker 1: come in and I have all these interesting people, people 562 00:27:41,880 --> 00:27:43,600 Speaker 1: I didn't know, people I would bring in and just 563 00:27:43,640 --> 00:27:46,000 Speaker 1: start talking and ask them like, who are you? This 564 00:27:46,160 --> 00:27:49,960 Speaker 1: podcast is really for marketers and entrepreneurs. What a marketers 565 00:27:50,040 --> 00:27:54,560 Speaker 1: not understand about beauty and health? People that are beauty 566 00:27:54,560 --> 00:27:57,480 Speaker 1: people don't understand that beauty is more than just makeup. 567 00:27:57,520 --> 00:28:00,280 Speaker 1: There are other things that are beauty, and women are 568 00:28:00,320 --> 00:28:04,119 Speaker 1: more interested in lifestyle than just beauty. So it's not 569 00:28:04,200 --> 00:28:07,640 Speaker 1: about this perfect thing in your face. It's about how 570 00:28:07,680 --> 00:28:11,199 Speaker 1: everything goes together. So when you look at models, and 571 00:28:11,320 --> 00:28:13,960 Speaker 1: you look at magazines, or you look at online or 572 00:28:14,040 --> 00:28:16,879 Speaker 1: social how are they getting wrong and how they're representing 573 00:28:17,000 --> 00:28:20,480 Speaker 1: things to women in America. Not everyone is doing it wrong, 574 00:28:20,520 --> 00:28:24,479 Speaker 1: but I think that there's a big opportunity because for years, 575 00:28:24,560 --> 00:28:27,840 Speaker 1: cosmetics companies and beauty companies will be telling people what's 576 00:28:27,840 --> 00:28:30,120 Speaker 1: wrong with them. You need this cream because your skin 577 00:28:30,200 --> 00:28:33,119 Speaker 1: is bad. You need this foundation because you're the wrong color. 578 00:28:33,160 --> 00:28:34,439 Speaker 1: You need this because you have to change in the 579 00:28:34,440 --> 00:28:37,400 Speaker 1: shape of your nose. That's not true. Yes, you want 580 00:28:37,400 --> 00:28:40,040 Speaker 1: to look good, but if you don't feel good, you're 581 00:28:40,040 --> 00:28:42,840 Speaker 1: not gonna look good. And it's not about weight or diet. 582 00:28:42,960 --> 00:28:46,520 Speaker 1: It's just about feeling good thinking about this moment in 583 00:28:46,640 --> 00:28:49,360 Speaker 1: time and beauty and fashion. How would you describe where 584 00:28:49,360 --> 00:28:51,800 Speaker 1: we are right now? We're at a very interesting time 585 00:28:51,840 --> 00:28:57,200 Speaker 1: because there's a combination of the YouTube makeup tutorials and 586 00:28:57,280 --> 00:29:00,719 Speaker 1: people becoming brands because of this platform them in makeup 587 00:29:00,800 --> 00:29:03,880 Speaker 1: that supports it. We also have the big brands that 588 00:29:03,920 --> 00:29:05,840 Speaker 1: are trying to figure out what's going on. We have 589 00:29:05,920 --> 00:29:09,080 Speaker 1: the digital brands that are some are doing brilliant jobs. 590 00:29:09,160 --> 00:29:12,880 Speaker 1: There's so many of them. And there's also the new 591 00:29:12,880 --> 00:29:16,160 Speaker 1: clean movement. So I find it a really exciting time. 592 00:29:16,680 --> 00:29:19,400 Speaker 1: But I see a really big white space talk about 593 00:29:19,520 --> 00:29:22,480 Speaker 1: ingredients and the products. It's changed a lot. It has 594 00:29:22,560 --> 00:29:26,120 Speaker 1: changed a lot, and hopefully it will change permanently because 595 00:29:26,600 --> 00:29:28,480 Speaker 1: there are a lot of ingredients that when I was 596 00:29:28,520 --> 00:29:31,520 Speaker 1: making cosmetics, I had no clue they weren't good for you. 597 00:29:32,200 --> 00:29:36,760 Speaker 1: Everything gets absorbed through the skin, So I only use organic, 598 00:29:36,840 --> 00:29:40,600 Speaker 1: clean things to clean my house. I make sure that 599 00:29:40,640 --> 00:29:42,560 Speaker 1: what I eat is as clean as possible. I know 600 00:29:42,720 --> 00:29:45,880 Speaker 1: not everyone listening could afford organic food, but if I 601 00:29:45,960 --> 00:29:48,520 Speaker 1: have a choice, I don't want chemicals. There's no reason 602 00:29:48,600 --> 00:29:51,360 Speaker 1: to do that. The best quality food that you can 603 00:29:51,400 --> 00:29:53,160 Speaker 1: put in your body is going to make you look better. 604 00:29:54,000 --> 00:29:57,040 Speaker 1: The clean beauty space is going to keep growing, and 605 00:29:57,080 --> 00:30:00,280 Speaker 1: I think eventually no one's gonna have a choice. Every 606 00:30:00,280 --> 00:30:02,680 Speaker 1: company is going to have to have clean products. So 607 00:30:02,760 --> 00:30:09,760 Speaker 1: you've been a big success by almost every measure of success, family, financial, work, fame, etcetera. 608 00:30:10,280 --> 00:30:11,840 Speaker 1: I know there are a lot of folks listening who 609 00:30:11,880 --> 00:30:16,000 Speaker 1: are building their careers today. What advice would you give them? 610 00:30:16,160 --> 00:30:17,720 Speaker 1: I mean, I would first of all say there is 611 00:30:17,760 --> 00:30:20,320 Speaker 1: no rush. I help a lot of young entrepreneurs that 612 00:30:20,360 --> 00:30:22,959 Speaker 1: I'm friends with, and they always seem like it has 613 00:30:22,960 --> 00:30:24,360 Speaker 1: to be done now. Oh my god, has we done? 614 00:30:24,360 --> 00:30:26,280 Speaker 1: Oh my god? Series A, Series B, I don't even 615 00:30:26,320 --> 00:30:29,120 Speaker 1: know what. Like, guys, calm down. You've got to build 616 00:30:29,160 --> 00:30:31,800 Speaker 1: a brand. People think that the whole idea of building 617 00:30:31,800 --> 00:30:33,240 Speaker 1: a brand is to sell it and make a lot 618 00:30:33,240 --> 00:30:36,000 Speaker 1: of money. No, build a brand that you love. It 619 00:30:36,040 --> 00:30:38,400 Speaker 1: takes time. It's like a baby. You've got to nurture it. 620 00:30:38,800 --> 00:30:41,280 Speaker 1: So I would tell people to relax and chill and 621 00:30:41,400 --> 00:30:45,480 Speaker 1: not be afraid to change if something they're doing isn't working. Change. 622 00:30:45,840 --> 00:30:48,240 Speaker 1: So as we wrap up, we end each episode with 623 00:30:48,280 --> 00:30:51,160 Speaker 1: a shout out to those special people on the creative side. 624 00:30:51,600 --> 00:30:54,480 Speaker 1: And on the analytical side of marketing and business, who 625 00:30:54,560 --> 00:30:57,600 Speaker 1: is your choice for that math person, that analytical brain 626 00:30:58,080 --> 00:31:01,000 Speaker 1: that you've encountered or know about. I mean, right now, 627 00:31:01,000 --> 00:31:03,440 Speaker 1: I'm going to say David Nass, who was my CFO, 628 00:31:03,640 --> 00:31:06,680 Speaker 1: just because he was the one that understood and he 629 00:31:06,760 --> 00:31:08,880 Speaker 1: knew exactly how to explain it to me and teach me. 630 00:31:09,160 --> 00:31:11,640 Speaker 1: So on the creative side, who's the magician? I would 631 00:31:11,720 --> 00:31:15,040 Speaker 1: say a photographer named Henry let Wilder. And I've been 632 00:31:15,080 --> 00:31:20,120 Speaker 1: looking for my creative marketing partner for a hundred years. Bobby, 633 00:31:20,280 --> 00:31:23,760 Speaker 1: you have an amazing life story, lots of valuable lessons. 634 00:31:24,240 --> 00:31:26,480 Speaker 1: Thanks for sharing, thanks for asking me. Nice to see you. 635 00:31:28,920 --> 00:31:30,480 Speaker 1: Here are a few things I've picked up in my 636 00:31:30,600 --> 00:31:34,239 Speaker 1: conversation with Bobby. One, there's no such thing as a 637 00:31:34,280 --> 00:31:37,280 Speaker 1: big break. As Bobby says, it's a lot of little 638 00:31:37,320 --> 00:31:40,320 Speaker 1: breaks that eventually add up to a big success. To 639 00:31:40,880 --> 00:31:43,800 Speaker 1: get excited about what you don't know, whether it's becoming 640 00:31:43,800 --> 00:31:47,280 Speaker 1: a magazine editor or hosting a podcast. Bobby is always 641 00:31:47,280 --> 00:31:50,560 Speaker 1: eager to step outside her comfort zone and try new things. 642 00:31:51,240 --> 00:31:54,640 Speaker 1: Three talk to everyone you can. Some of Bobby's most 643 00:31:54,640 --> 00:31:58,880 Speaker 1: important relationships from her makeup manufacturer to her distributor to 644 00:31:58,960 --> 00:32:02,440 Speaker 1: her book agent. All started with a simple conversation with 645 00:32:02,520 --> 00:32:07,880 Speaker 1: a stranger. Bobby has our own podcast, Beyond the Beauty 646 00:32:08,000 --> 00:32:10,200 Speaker 1: with Bobby Brown. Be sure to give it a listen. 647 00:32:12,960 --> 00:32:15,520 Speaker 1: That's it for today's episode. Thanks so much for listening 648 00:32:15,520 --> 00:32:18,000 Speaker 1: to Math and Magic, a production of I Heart Radio. 649 00:32:18,440 --> 00:32:21,160 Speaker 1: This show is hosted by Bob Pittman. Special thanks to 650 00:32:21,240 --> 00:32:24,200 Speaker 1: Sue Schillinger for booking and wrangling our wonderful talent, which 651 00:32:24,200 --> 00:32:28,160 Speaker 1: just no small feat. Nikkiatore for pulling research bill plaques 652 00:32:28,200 --> 00:32:31,600 Speaker 1: and Michael Asar for their recording help, our editor, Ryan Murdoch, 653 00:32:31,720 --> 00:32:35,320 Speaker 1: and of course Gayle Raoul, Eric Angel, Noel Mango and 654 00:32:35,400 --> 00:32:38,440 Speaker 1: everyone who helped bring this show to your ears. Until 655 00:32:38,480 --> 00:32:38,960 Speaker 1: next time,