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Speaker 1: Welcome to the show.

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Speaker 2: I am Rashwan McDonald, the host of Money Making Conversations Masterclass,

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Speaker 2: where we encourage people to stop reading other people's success

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Speaker 2: stories and.

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Speaker 1: Start planning their own.

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Speaker 2: Listen up as I interview entrepreneurs from around the country,

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Speaker 2: talk to celebrities and ask them how they are running

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Speaker 2: their companies, and speak with dog profits who are making

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Speaker 2: a difference in their local communities. Now, sit back and

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Speaker 2: listen as we unlock the secrets to their success on

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Speaker 2: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald. I host

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Speaker 2: the weekly Money Making Conversation Masterclass show. The interviews and

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Speaker 2: information that this show provides off for everyone. It's time

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Speaker 2: to stop reading other people's success stories and start living

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Speaker 2: your own now. If you want to be a guest

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Speaker 2: on my show, Money Making Conversation Master Class, please visit

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Speaker 2: our website Moneymakingconversations dot com and click to be a

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Speaker 2: guest button. If you're more motivational speaker, an influencer, small

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Speaker 2: business owner, got a product, an entrepreneur, I want you

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Speaker 2: on my show.

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Speaker 1: Now, let's get this show started.

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Speaker 2: My next guest is a six time award winning author.

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Speaker 2: She's an engaging motivational speaker and is called business therapists

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Speaker 2: by her clients. Chippy Leeds is supporting the economic advances

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Speaker 2: of the people to live their best in helping women

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Speaker 2: to find the value in their voice. Please work with

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Speaker 2: the Money Making Conversations Masterclass. Charrell Lands.

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Speaker 3: Hey Don charelle I'm wonderful. How are you? Thank you

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Speaker 3: so much for having me on today?

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Speaker 1: Good?

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Speaker 2: First of all, what exactly do you do? Miss business therapists?

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Speaker 4: I am considered a business doctor and what that means

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Speaker 4: is simple times is I help individuals and company diagnose

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Speaker 4: their issues, define ways to impact them and then drive performance.

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Speaker 4: And so I do so with small to miss size

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Speaker 4: organizations as well as everyday people. Me or considered me

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Speaker 4: a business therapist because we'll start off in business, but

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Speaker 4: a lot of the times business is often tied to

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Speaker 4: something personal or purposeful, and so we end up going

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Speaker 4: there and then eventually coming back yourself what I did well.

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Speaker 2: You know, when you're talking about small business, are you

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Speaker 2: talking about the corporate level or you're talking about the

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Speaker 2: entrepreneur and small business level.

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Speaker 4: I support all eighty percent is entrepreneur small business, and

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Speaker 4: then the other twenty percent is more corporations.

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Speaker 2: Okay too, my show focuses on small business and entrepreneur

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Speaker 2: So what are some of the signs somebody will need

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Speaker 2: somebody like Charrelle in their life.

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Speaker 4: I'm so glad you asked, because interestingly enough, I sit

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Speaker 4: in the blind spot of organizations, and so a company

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Speaker 4: typically doesn't know they need me until they need me.

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Speaker 4: So ways that a company will find me is typically

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Speaker 4: if you are find if you find yourself basically highlighting

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Speaker 4: the hustle every day, there's usually an easier or better way.

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Speaker 4: What I tell my clients is is if it takes

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Speaker 4: you more than thirty minutes to figure out how to do,

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Speaker 4: there's likely a better way way.

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Speaker 3: And what I do is help people.

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Speaker 4: And individual or businesses define where the gaps are.

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Speaker 3: If you're working too hard, if you feel burned out,

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Speaker 3: you probably need me.

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Speaker 4: If you are constantly in the space of the hustle

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Speaker 4: and the kick and the push, then you probably need me.

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Speaker 4: If you're in a space where you are like, Okay,

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Speaker 4: I've done everything that I can and I really don't

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Speaker 4: know which way to turn, then you're usually you'll they'll

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Speaker 4: find me.

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Speaker 3: So if a company's.

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Speaker 4: Going to an incubation hub, trying to find money and

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Speaker 4: they're ready later but not ready now. Then they probably

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Speaker 4: need the services that hire my organization provide.

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Speaker 1: Now I'm gonna tell you this, Charrelle.

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Speaker 2: A lot of people you carry the word or to

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Speaker 2: use the word hustle as a badge of honor.

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Speaker 1: Now you're saying, if.

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Speaker 2: You're hustling or spending two thirty minutes on the project

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Speaker 2: that you should have done at a snap of your fingers,

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Speaker 2: then you need to make the call to Charrell that

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Speaker 2: they are fool or you saying they're fooling themselves, or

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Speaker 2: like all things, can we get caught up into click

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Speaker 2: phrases terminology that finds like we're really doing something?

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Speaker 1: Please talk to us.

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Speaker 4: Okay, I know this will probably sound controversial, but the

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Speaker 4: aspect of hustle is it's overplayed, it's played out at

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Speaker 4: this point. Hustle oftentimes leads people into an early grave, right,

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Speaker 4: because what that implies is that you're constantly on the

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Speaker 4: go and you're constantly doing And there's nothing wrong with

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Speaker 4: being relentless and expressing a space of grit, but we

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Speaker 4: have to do so in a meaningful way. So are

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Speaker 4: we maximizing our time? Are we maximizing our dollars because

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Speaker 4: quite frankly, especially in communities of color, we're short on resources.

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Speaker 4: So we have to be extremely strategic. And this aspect

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Speaker 4: of hustle is really working us into an early grave.

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Speaker 4: In fact, if I give you one statistic, you know,

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Speaker 4: the leading cause of death, specifically as it relates to

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Speaker 4: women's heart disease.

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Speaker 3: And that's not oftentimes what we.

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Speaker 4: Eat, it's what we wear, and sometimes it's that badge

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Speaker 4: that we call honor of hustle. But that at least

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Speaker 4: to us being overwhelmed at least to us being broke

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Speaker 4: and oftentimes burned out. And we don't have the space

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Speaker 4: for that, We don't have the capacity for that, especially

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Speaker 4: not in our communities.

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Speaker 2: How does industrial engineering that your degree then works with

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Speaker 2: what you're doing.

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Speaker 3: Now, so it's one and the same.

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Speaker 4: And so what I do is I am a vision strategist.

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Speaker 4: Simply put, I help people realize the things that are

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Speaker 4: important to them, with the aspect being that I focus

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Speaker 4: on the operation side. Industrial engineering is a very broad

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Speaker 4: field and it takes forms in different spaces and industries.

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Speaker 3: But in either case, I'm.

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Speaker 4: Dealing with systems, processes, and people and efficiency. So how

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Speaker 4: to make things run better, smoother, more efficiently, and then

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Speaker 4: of course taking the aspect of people.

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Speaker 3: Early on in my life.

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Speaker 4: I determined that I wanted to do something purposeful and

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Speaker 4: meaningful with my life, and so I spent and really

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Speaker 4: investing in coaching and mentoring and identifying people who could

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Speaker 4: pour into me. And I found that I love to

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Speaker 4: solve problems, and I love to solve meaningful problems, and

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Speaker 4: I love to work with people, and so I basically

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Speaker 4: get paid to ask questions and help my clients determine

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Speaker 4: the areas of opportunities that they have because oftentimes the

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Speaker 4: solution is deeply rooted within them, but sometimes it just

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Speaker 4: takes someone to ask the right questions to help them

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Speaker 4: uncover where the issues lie. So it's still one and

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Speaker 4: the same. But if I were to say to you, hey,

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Speaker 4: I'm an industrial engineer, the next thing is okay, well

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Speaker 4: what does that mean or what exactly do you do?

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Speaker 4: So if I redefine that to simply say that you

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Speaker 4: know what, consider me your business doctor. I help you

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Speaker 4: to diagnose issues that occur, define ways that you can

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Speaker 4: improve them, and then.

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Speaker 3: Drive performance within your organizations.

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Speaker 2: Now, industrial engineering, to get a degree in that because

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Speaker 2: you're now an independent of your own business. Where would

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Speaker 2: you have went to work with an industrial degree?

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Speaker 4: Okay, I've worked for a number of companies. I've worked

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Speaker 4: for several Fortune five hundred companies, and immediately after I

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Speaker 4: graduated school, I worked for Johnson and Johnson. That was

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Speaker 4: the first one that I worked for. I did several

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Speaker 4: years with Jay and Jay, with a couple of other

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Speaker 4: companies in the food industry, in the wire and cable industry,

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Speaker 4: and in about ten years is when I actually decided

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Speaker 4: to start VIS Revision Strategy Management. So we're in all

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Speaker 4: organizations really and truly, and you'll find us doing We're

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Speaker 4: the ones that are typically doing things like data analysis. Right,

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Speaker 4: We're telling you where the money's going. We're telling companies

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Speaker 4: where the lost is within an organization. We're telling them

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Speaker 4: how to strategically position their project to get capital from investors.

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Speaker 4: We are the business side of engineering, if you will.

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Speaker 1: Cool.

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Speaker 2: I'm talking to sharel Lands. She's a business strategist. They

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Speaker 2: called their business there, and I agree with that. You know,

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Speaker 2: she's very articulating her platform industrial engineering.

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Speaker 1: You know.

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Speaker 2: He told me minor mathematics, you know, So we got

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Speaker 2: a little relationship here, but.

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Speaker 1: Let's talk about it. I ask some questions that you

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Speaker 1: submitted to me.

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Speaker 2: I want to go down through those questions so we

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Speaker 2: get a good sense of what you do and also

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Speaker 2: introducing you to my audience of money Making Conversation Master

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Speaker 2: Class listeners.

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Speaker 1: Now, you say profit is in the patterns, not in

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Speaker 1: the panic. What do you mean when you say that?

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Speaker 4: So a lot of the times we chase opportunities, or

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Speaker 4: companies will consistently chase every single opportunity that comes to them.

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Speaker 4: So typically entrepreneurs when they're first starting out, it's about

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Speaker 4: kind of establishing their name, their credibility, and getting the profits.

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Speaker 4: And so what will find is that they go after

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Speaker 4: everything right, and they go.

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Speaker 3: After a lot.

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Speaker 4: It's in the ability to develop consistency within your niche though,

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Speaker 4: so it's created eating a name where people come to

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Speaker 4: know you, love you, trust.

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Speaker 3: You, but they understand who you are.

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Speaker 4: What that does is it keeps entrepreneurs and small business

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Speaker 4: owners from going after scope creek, which is grasping at

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Speaker 4: every dollar, which it typically accompanies being in a state

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Speaker 4: of panic constantly just out there trying to guess and

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Speaker 4: grasp for what's next. So to move away from that

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Speaker 4: profit is truly in the ability to develop consistent patterns

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Speaker 4: in how you show up to your customer, but then

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Speaker 4: also how you deliver the products and services that you have.

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Speaker 1: Now let's go to the next one. You deserve to

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Speaker 1: be paid, not just passionate.

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Speaker 4: So here's the thing about it. And I would hope

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Speaker 4: that we start businesses that are based in a strong

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Speaker 4: core belief of core value. But that doesn't mean you

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Speaker 4: should do it for free all the time. And I

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Speaker 4: think that there's this common misconception that because I'm passionate

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Speaker 4: about it, I have to do it for free. But ultimately,

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Speaker 4: you want your business to be sustainable, and the aspect

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Speaker 4: of building sustainability means.

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Speaker 3: That you have to get paid.

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Speaker 4: You have a specific value that you create, and you

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Speaker 4: have a specific product or promise that you offer to

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Speaker 4: the organization, to the world, and so you should be paid,

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Speaker 4: and not only paid, but paid fairly for it. And

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Speaker 4: what I've found is that oftentimes we tend to have

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Speaker 4: the dichotomy, and how we choose to get paid often

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Speaker 4: lies in our personal relationship with money. And so if

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Speaker 4: we have an off kiltered relationship with money, it often

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Speaker 4: shows up in how we position ourselves to be paid,

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Speaker 4: and so it's not just about being passionate, but it's

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Speaker 4: about being paid and that comes through a very structured

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Speaker 4: business model.

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Speaker 1: Now you know that.

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Speaker 2: Let's stay on this for a minute, because you know,

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Speaker 2: of course it's called rates. How do you find your

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Speaker 2: rates so you can get paid because and then not

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Speaker 2: asking too much based on petitional losing a client? How

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Speaker 2: do you find that balance?

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Speaker 1: Torell? Because I agree you.

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Speaker 2: Should get paid for your quote unquote value, But how

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Speaker 2: do you determine your value?

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Speaker 4: I say, first, you have to start by doing the research,

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Speaker 4: and not too many organizations actually do the research. What

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Speaker 4: is the problem that you're seeking to solve and to

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Speaker 4: whom are you seeking to solve that first.

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Speaker 3: Issue, Then you have to assess the nature.

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Speaker 4: Of the work, the livelihood, everything that you have acquired

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Speaker 4: over the years to help deliver that in order to

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Speaker 4: set the rate.

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Speaker 3: Now I'm glad that we're pausing on.

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Speaker 4: This because the other thing that I see is sometimes

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Speaker 4: weak inflate rates, and that's the other side of it.

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Speaker 4: So that doesn't help an organization build credibility either. But

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Speaker 4: you have to have a pricing strategy when you're coming

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Speaker 4: into marketing, and it could vary depending upon the organization.

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Speaker 3: Some people will price low and then kind of gain high.

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Speaker 4: Other people try to offer a space of incentive to

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Speaker 4: get people in.

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Speaker 3: There's no right or wrong with how you do that.

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Speaker 4: However, what I will say is whatever you start with,

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Speaker 4: just know that you are shaping a perspective in the

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Speaker 4: mindset of your potential client or customer, and.

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Speaker 3: They tend to grasp to whatever that is.

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Speaker 4: Not that you can't move from it, but they do

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Speaker 4: tend to hold you accountable to what you say. But

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Speaker 4: even more so than that is the focus on the

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Speaker 4: ability to deliver value. And if you're able to position

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Speaker 4: yourself not specifically for the price upset, but your ability

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Speaker 4: to demonstrate and deliver value to your customers, you will

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Speaker 4: gain the respective tribe or individuals who value the same

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Speaker 4: things that you do.

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Speaker 2: I'm speaking to the sharel lands as La ns a

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Speaker 2: six time award winning author. She is engaging motivational speaker.

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Speaker 2: As you can see, she's called the business therapist by

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Speaker 2: her clients. She believes in supporting the economic advancement of

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Speaker 2: people to live their best in helping women, which is

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Speaker 2: most important, to find the value in their voice.

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Speaker 1: How can we reach you I know I have some more.

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Speaker 2: Questions to ask you, but I want to make sure

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Speaker 2: people hear how they can get in touch with you absolutely.

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Speaker 4: So you can find me on any and all platforms Instagram, LinkedIn,

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Speaker 4: Facebook at Charelle Lands and at c H.

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Speaker 3: A R E L L E and then L A

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Speaker 3: N S.

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Speaker 4: Or you can find me on my business at www.

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Speaker 4: Dot Vision Strategymanagement dot com.

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Speaker 1: Vision Strategy Management. Why did you come up with that name?

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Speaker 4: That's a great one because a lot of the times,

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Speaker 4: what separates one from having pure or true execution is

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Speaker 4: not only having a vision and being having the foresight

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Speaker 4: for where you want to go and what you want

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Speaker 4: to see manifest, but you also have to have that

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Speaker 4: vision coupled with a strategy, and the strategy gives you

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Speaker 4: an aspiration for that dream and it begins to tie

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Speaker 4: it down. But neither of those gets you to a

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Speaker 4: place of execution if you're not managing it. So measuring

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Speaker 4: something or having a dream without effectively managing it means

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Speaker 4: that it's just a wish. But the moments you associate

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Speaker 4: a metric to it and you're constantly keeping a viewpoint

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Speaker 4: of it, well, now you've gotten into the space of

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Speaker 4: being able to manage that vision to a place of execution.

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Speaker 5: Please don't go anywhere. We'll be right back with more

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Speaker 5: Money Making Conversations Masterclass. Welcome back to the Money Making

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Speaker 5: Conversations Masterclass, hosted by Rashaan McDonald.

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Speaker 1: How can you get a customer or one of your

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Speaker 1: clients to the right balance?

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Speaker 4: This is a good one and it's an internal goal

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Speaker 4: that I have, which is when a customer client comes

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Speaker 4: to me, we talk about it. And I know this

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Speaker 4: is cliche about working in the business and on the business.

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Speaker 3: The goal is to.

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Speaker 4: Move from working one hundred percent in the business, if

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Speaker 4: you will, to gradually move into a place where you're

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Speaker 4: twenty percent in the business eighty percent working on the business.

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Speaker 4: But it comes through the balance of creating the appropriate systems,

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Speaker 4: processes and surrounding yourself with the right people.

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Speaker 3: So we have to do two things, and in it's.

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Speaker 4: It does take time to build the processes and the

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Speaker 4: systems in place. But an aspect of moving from working hard,

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Speaker 4: which is constantly doing everything, which honestly is an indicator of.

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Speaker 3: A need for processes and systems.

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Speaker 4: If you find that you're constantly putting out fires, then

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Speaker 4: that is a clear indication of a need to develop

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Speaker 4: an effective system or processing for your business and then

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Speaker 4: ultimately getting to a place of hardly working. But hardly

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Speaker 4: working for me is not necessarily not working. It's shifting

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Speaker 4: the way that you contribute and add value, So not

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Speaker 4: working as hard in the grind day to day because

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Speaker 4: if I'm doing the same thing over and over, I

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Speaker 4: should have a system in place, or I should be

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Speaker 4: able to delegate that. And the more that we begin

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Speaker 4: to elevate ourselves in our organizations, the less that we

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Speaker 4: spend doing the day to day detailed work because we've

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Speaker 4: developed a system, we developed a process, or we have

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Speaker 4: people that can support us. The hardly working becomes now

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Speaker 4: infused in developing the teams that carry out the work

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Speaker 4: and also creating a space to give back, so that

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Speaker 4: we're now creating meaningful work because once the system is

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Speaker 4: in place and we're doing that thing, and now we

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Speaker 4: can put it on autopilot, and now we can teach

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Speaker 4: more people how to do it, which then creates a

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Speaker 4: new stream of revenue for the organization or for you.

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Speaker 1: Now let's talk.

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Speaker 2: About rest is a revenue of strategy, because I think

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Speaker 2: that's a good follow up on the working hard and

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Speaker 2: hardly working. Now we're going to get some rest. How

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Speaker 2: do you rest? How's rest a revenue strategy strategy?

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Speaker 4: Then the more that we recognize that rest is not

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Speaker 4: only it's not a luxury, it's a necessity because our

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Speaker 4: teams need us to be sharp, they need us to

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Speaker 4: be well rested. Because when that happens, we can be

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Speaker 4: better thought leaders for our organization. We can give better

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Speaker 4: direction and clarity on where we want the vision to go,

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Speaker 4: and we can be better supporters of their needs. So

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Speaker 4: rest is a revenue strategy.

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Speaker 3: The more we rest, the.

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Speaker 4: More clearly we can think, the more we can drive

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Speaker 4: more effective and successful businesses.

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Speaker 2: I wanted to go to one talking point I need

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Speaker 2: to jump to immediately is you don't have to build

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Speaker 2: a loan, You need a blueprint.

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Speaker 1: Are you talking about the people? Are the blueprint?

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Speaker 2: Tell us of what you mean when you said you

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Speaker 2: don't have to build a loan, you need a blueprint?

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Speaker 2: Sarell lance.

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Speaker 4: You need a strategic plan, right, You need the ability

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Speaker 4: to take the vision that you have and cascade it

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Speaker 4: or share it with other people. So when it comes

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Speaker 4: to building alone, a lot of the times we might

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Speaker 4: think that we have to do it alone. No, we

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Speaker 4: just have to be able to convey the vision in

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Speaker 4: a way that allows other people to see themselves in

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Speaker 4: our vision and catch fire with it in such a

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Speaker 4: way that they now take hold and take ownership in it.

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Speaker 4: So the blueprint is really how we are able to

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Speaker 4: successfully convey the vision that we have in a meaningful

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Speaker 4: way so that other people can also see it. And no,

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Speaker 4: we have to get out of the mindset of doing

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Speaker 4: it alone, because that's it becomes exhausting, especially as if

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Speaker 4: we do it for years at a time, and not

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Speaker 4: only that, but it doesn't sustain. If we decide to

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Speaker 4: leave the business or go somewhere else, the business then

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Speaker 4: crumbles as well.

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Speaker 2: Let's talk about that intellectual property. How do we get

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Speaker 2: past that? You know, I don't want nobody to steal

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Speaker 2: my idea.

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Speaker 3: I'm right there with you. I've been there right, you know.

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Speaker 4: I love to write, I love to read, and you know,

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Speaker 4: got a couple of books and things.

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Speaker 3: And and a lot of content. And I think, however,

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Speaker 3: the more that we hold.

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Speaker 4: On to something that we were intended, that is supposed

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Speaker 4: to be in flow, the more it remains stagnant within us.

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Speaker 4: And I think that the more comfortable we get with

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Speaker 4: saying we got to stay five and ten steps ahead

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Speaker 4: of what we release, So whatever comes out in the

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Speaker 4: moment is already stale because whatever's brewing on the inside

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Speaker 4: is the thing that I'm working on. So I'm working

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Speaker 4: on the next, and so we have to think in

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Speaker 4: the same respect that this recipe that I have right

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Speaker 4: now is baked for whoever it is, and they love

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Speaker 4: it and they.

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Speaker 3: Should be able to. But if I want to see

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Speaker 3: the next recipe.

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Speaker 4: Succeed this one, I have to be comfortable with getting

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Speaker 4: to a space of yes, doing the intellectual property and

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Speaker 4: properly trademarking and copyrighting your information, but knowing that in

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Speaker 4: order to grow, I have to release it, and knowing

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Speaker 4: that when I release it, if I've got the right

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Speaker 4: team and the right surrounding or the right surrounding elements,

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Speaker 4: that that recipe will continue to grow. But it's not

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Speaker 4: so much of a concern because I'm focused on the next.

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Speaker 4: And the reason why I just said that I had

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Speaker 4: a passionate response for that is because that I cannot

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Speaker 4: tell you how many times I've seen my content come

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Speaker 4: out through other vehicles, and I actually cheer them on

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Speaker 4: because I think that it's a space of flattery to

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Speaker 4: know that what you're doing is adding that much value

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Speaker 4: that they saw themselves enough in it that they wanted

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Speaker 4: to try to do something to either reinvent it or

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Speaker 4: take it to the next level. But at the same time,

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Speaker 4: I know that that's from last year's vision and it's

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Speaker 4: not necessarily a part of the next one.

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Speaker 2: Absolutely, especially this age of technology. You know, you could

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Speaker 2: be old old news walking out the front door. L'st

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Speaker 2: this question to you earlier. Now they've heard you talk

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Speaker 2: for twenty minutes. Why should somebody contact you?

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Speaker 4: Why should someone contact me? Okay, So when I think

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Speaker 4: about the nature of my personal why, I believe in

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Speaker 4: cultivating love, limitless leaders.

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Speaker 3: Who thrive in business and in life.

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Speaker 4: And it comes from a space of recognizing that if

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Speaker 4: we don't, who will.

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Speaker 3: And a lot of the times it's.

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Speaker 4: We need to, we have to, and sometimes people just

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Speaker 4: need to push. They need we understand where we want

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Speaker 4: to go even and we can see where we are,

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Speaker 4: and people sometimes get stuck in the middle. And contacting

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Speaker 4: me is contacting someone that believes in you, believes in

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Speaker 4: what God has placed within you, and simply wants to

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Speaker 4: help partner with you to manage the middle so that

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Speaker 4: you can realize what you want to do with as

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Speaker 4: few bumps as possible. My aim and goal is to

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Speaker 4: take all the technical knowledge that I've been so blessed

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Speaker 4: and fortunate to acquire over many years and distill it

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Speaker 4: down into ways that help people take where they are

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Speaker 4: and realize their dream.

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Speaker 3: So that they can get to go where they would

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Speaker 3: like to be.

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Speaker 2: Now, I'm I'm about to break out the famous word

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Speaker 2: here I here. In this business, all the time you

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Speaker 2: talk about hype words. Right here, Branding is the hype word.

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Speaker 2: Hustle is the hype word. The hype word now is scaling.

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Speaker 2: Stop scaling chaos. The people are using it. It is

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Speaker 2: badly abused in today's entrepreneur and small business world.

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Speaker 4: Yeah, so stop scaling chaos is really around.

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Speaker 3: This idea that.

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Speaker 4: There's a lot of catch phrases to your point, especially

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Speaker 4: when it comes to branding, and to your point, there's

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Speaker 4: there's so much technology that allows people to paint a

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Speaker 4: picture of having done the work without having without doing

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Speaker 4: the work. And just as it's easy for one to

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Speaker 4: tell a knockoff from the actual brand of something, it

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Speaker 4: becomes you can. One can try to scale on the

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Speaker 4: basis of not having done the work, but it will

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Speaker 4: ultimately lead into a place of chaos. Rather than that,

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Speaker 4: it's really about reinforcing and developing the infrastructure in a

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Speaker 4: meaningful way. So scaling chaos is when I take a

446
00:22:57,280 --> 00:23:00,280
Speaker 4: pretty picture and I create a brand or you know,

447
00:23:00,320 --> 00:23:03,080
Speaker 4: and that brand looks amazing and it sounds great and

448
00:23:03,119 --> 00:23:06,280
Speaker 4: it has all of what appears to be wonderful, but

449
00:23:06,760 --> 00:23:09,600
Speaker 4: under the surface, there's no infrastructure.

450
00:23:10,240 --> 00:23:11,240
Speaker 3: Scaling creos.

451
00:23:11,640 --> 00:23:15,320
Speaker 4: Scaling chaos is scaling something where there's no infrastructure, there's

452
00:23:15,400 --> 00:23:18,119
Speaker 4: no back end, but it looks good that will only

453
00:23:18,240 --> 00:23:19,679
Speaker 4: last for but a short time.

454
00:23:20,000 --> 00:23:21,840
Speaker 3: Think of all those one hit wonders, right.

455
00:23:22,400 --> 00:23:27,720
Speaker 4: But developing infrastructure means I've got that playbook, I have

456
00:23:28,080 --> 00:23:31,240
Speaker 4: the mindset and the viewpoints to understand how.

457
00:23:31,040 --> 00:23:35,840
Speaker 3: To truly build out what a strong platform is.

458
00:23:35,880 --> 00:23:38,760
Speaker 4: And that's the difference for me between a brand and

459
00:23:38,840 --> 00:23:42,720
Speaker 4: a platform. A platform is sustainable, it's here for.

460
00:23:42,720 --> 00:23:43,520
Speaker 3: The long term.

461
00:23:43,600 --> 00:23:48,280
Speaker 4: It's not scaling chaos. It's scaling a platform. And so

462
00:23:48,680 --> 00:23:53,640
Speaker 4: when it comes to building a business and really true scalability,

463
00:23:54,080 --> 00:23:56,919
Speaker 4: it's looking at the infrastructure and it's the things that

464
00:23:57,000 --> 00:24:01,639
Speaker 4: you don't see. And so moving away from scaling what

465
00:24:01,800 --> 00:24:04,800
Speaker 4: appears to be a platform or what appears to be

466
00:24:04,840 --> 00:24:07,360
Speaker 4: a brand is doing the work and digging in so

467
00:24:07,400 --> 00:24:09,840
Speaker 4: that I've got that calendar in place, I've got the

468
00:24:09,880 --> 00:24:12,879
Speaker 4: people in place, I've got those processing systems and the

469
00:24:12,920 --> 00:24:16,880
Speaker 4: infrastructure that allows me to realize all of the legwork

470
00:24:16,960 --> 00:24:18,320
Speaker 4: that that brand has created.

471
00:24:18,880 --> 00:24:22,639
Speaker 1: Thank you, thank you. I hope y'all heard that. I

472
00:24:22,720 --> 00:24:23,520
Speaker 1: hope y'all heard that.

473
00:24:24,200 --> 00:24:27,520
Speaker 2: You know, put that on repeat, you scalers out there,

474
00:24:28,119 --> 00:24:29,720
Speaker 2: because it's important as.

475
00:24:29,520 --> 00:24:30,160
Speaker 1: We close out.

476
00:24:33,240 --> 00:24:36,000
Speaker 2: You know, I'm so tired of it, you know, about

477
00:24:36,040 --> 00:24:38,800
Speaker 2: what I see out there, because that word is abused

478
00:24:38,880 --> 00:24:40,919
Speaker 2: and no one truly understands it.

479
00:24:40,960 --> 00:24:42,480
Speaker 1: And basically you've broke it down.

480
00:24:42,520 --> 00:24:44,160
Speaker 2: You got to have a blueprint if you want to scale,

481
00:24:44,480 --> 00:24:46,960
Speaker 2: and more importantly, you got to have the staff to scale,

482
00:24:47,880 --> 00:24:50,399
Speaker 2: the people in place, not just and let me just

483
00:24:50,440 --> 00:24:54,240
Speaker 2: tell you, I I opened the company, and I hide

484
00:24:54,280 --> 00:24:57,919
Speaker 2: the wrong people. Not they were the inco not that

485
00:24:57,960 --> 00:25:02,359
Speaker 2: they were bad people, the wrong people for the company

486
00:25:02,400 --> 00:25:06,159
Speaker 2: I tried to create. Then I try to train them

487
00:25:06,320 --> 00:25:07,680
Speaker 2: for the company I wanted.

488
00:25:08,000 --> 00:25:08,920
Speaker 1: That was the mistake.

489
00:25:09,760 --> 00:25:10,480
Speaker 3: That's powerful.

490
00:25:10,880 --> 00:25:14,119
Speaker 2: That was the mistake, and So when people start scaling,

491
00:25:14,400 --> 00:25:17,479
Speaker 2: you have to look around and see do I have

492
00:25:17,560 --> 00:25:20,480
Speaker 2: the right accountant, Do I have the right lawyer? Do

493
00:25:20,560 --> 00:25:24,240
Speaker 2: I have the right CFO. Do you have the right CMO?

494
00:25:24,640 --> 00:25:27,399
Speaker 2: Do you have the right PR firm? Am I the

495
00:25:27,560 --> 00:25:28,600
Speaker 2: right CEO?

496
00:25:29,720 --> 00:25:32,879
Speaker 1: To scale? And if you don't do those things, you

497
00:25:32,920 --> 00:25:35,560
Speaker 1: don't have a blueprint. I'm just just.

498
00:25:35,480 --> 00:25:40,719
Speaker 2: Defining those layers that she's talking about into individuals who

499
00:25:41,440 --> 00:25:44,680
Speaker 2: glad we talked about that turning that vision into a vehicle,

500
00:25:44,840 --> 00:25:48,199
Speaker 2: not just a vibe. I think that's that's important for

501
00:25:48,280 --> 00:25:50,800
Speaker 2: you to close out our conversation with that, Sharrell.

502
00:25:52,600 --> 00:25:54,760
Speaker 3: So dreaming is not enough.

503
00:25:55,000 --> 00:25:58,040
Speaker 4: It's not enough for us to just have a vision

504
00:25:58,160 --> 00:26:02,959
Speaker 4: without a vehicle. Vehicle carries the vision forward. It helps

505
00:26:03,000 --> 00:26:07,600
Speaker 4: to define performance. So when I talk about metrics and

506
00:26:07,760 --> 00:26:11,280
Speaker 4: profitability is one of five metrics that you can to

507
00:26:11,320 --> 00:26:14,159
Speaker 4: truly define success. But you also want to look at

508
00:26:14,160 --> 00:26:16,080
Speaker 4: your milestones. You want to keep your money in mind,

509
00:26:16,160 --> 00:26:18,480
Speaker 4: you want to know where it's going. So the vehicle,

510
00:26:18,960 --> 00:26:21,080
Speaker 4: if you think about it, a vibe is something that

511
00:26:21,119 --> 00:26:21,560
Speaker 4: we can do.

512
00:26:21,600 --> 00:26:22,960
Speaker 3: We can kind of you know.

513
00:26:23,400 --> 00:26:27,160
Speaker 4: Vibe and without moving, a vehicle carries you from one

514
00:26:27,240 --> 00:26:31,240
Speaker 4: place to an ultimate destination and it works.

515
00:26:30,920 --> 00:26:31,720
Speaker 3: And its emotion.

516
00:26:32,240 --> 00:26:34,600
Speaker 4: So your vision has to be in motion and it

517
00:26:34,640 --> 00:26:37,560
Speaker 4: has to be one that carries And if I were

518
00:26:37,600 --> 00:26:41,360
Speaker 4: to leave you with four things to consider every vision vehicle,

519
00:26:41,400 --> 00:26:44,439
Speaker 4: whenever you transition from one place in life to the next,

520
00:26:44,600 --> 00:26:47,040
Speaker 4: you should always have a mentor, a sponsor, a coach,

521
00:26:47,119 --> 00:26:50,120
Speaker 4: and a network. The network is those that you surround

522
00:26:50,119 --> 00:26:53,760
Speaker 4: yourself to or surround yourself with. They help they understand

523
00:26:53,760 --> 00:26:56,120
Speaker 4: the aspect of where you're trying to go, and they

524
00:26:56,160 --> 00:26:59,040
Speaker 4: can connect with you. The coach is someone that may

525
00:26:59,600 --> 00:27:02,520
Speaker 4: that is able to see you and see some of

526
00:27:02,560 --> 00:27:04,440
Speaker 4: the things in the blind spots that you might even

527
00:27:04,640 --> 00:27:07,399
Speaker 4: not know that you have. The mentor is someone that

528
00:27:07,600 --> 00:27:10,199
Speaker 4: is where you aspire to be, that can help you

529
00:27:10,359 --> 00:27:13,320
Speaker 4: understand the landmins as well as how to be successful

530
00:27:13,359 --> 00:27:15,840
Speaker 4: in that space. And then, of course a sponsor is

531
00:27:15,840 --> 00:27:19,200
Speaker 4: someone that says, hey put them in, give her a chance,

532
00:27:19,240 --> 00:27:21,480
Speaker 4: give him a chance at being able to do it.

533
00:27:21,560 --> 00:27:23,800
Speaker 3: Now we do have to course deliver, but.

534
00:27:24,119 --> 00:27:26,800
Speaker 4: In every aspect that we find ourselves, ask yourself, do

535
00:27:26,840 --> 00:27:28,119
Speaker 4: you have those four layers?

536
00:27:28,160 --> 00:27:30,399
Speaker 3: They help to keep you grounded but also give you

537
00:27:30,440 --> 00:27:30,960
Speaker 3: the push.

538
00:27:30,840 --> 00:27:31,520
Speaker 4: That you need.

539
00:27:31,640 --> 00:27:33,640
Speaker 1: One more time, Sharrelle. How do we get in touch

540
00:27:33,680 --> 00:27:33,879
Speaker 1: with you?

541
00:27:34,800 --> 00:27:38,840
Speaker 4: Absolutely? You can find me on Instagram at at Sharrell Lands.

542
00:27:38,880 --> 00:27:41,159
Speaker 4: You can find me on Facebook at Sharrelle Lands. You

543
00:27:41,200 --> 00:27:43,280
Speaker 4: can find me on LinkedIn at Sharrell Lands, or you

544
00:27:43,320 --> 00:27:45,600
Speaker 4: can go to www dot Sharrelle Lance dot.

545
00:27:45,560 --> 00:27:49,280
Speaker 2: Com at c h A R E L L E

546
00:27:49,880 --> 00:27:53,520
Speaker 2: L A N S Sharrell Lands. Like I tell everybody,

547
00:27:53,840 --> 00:27:57,640
Speaker 2: I'm just a storyteller. You just heard a subject matter expert.

548
00:27:57,880 --> 00:28:00,000
Speaker 2: Thank you Sharrell Lands for coming on Money Making Conversation

549
00:28:00,119 --> 00:28:00,840
Speaker 2: a masterclass.

550
00:28:01,080 --> 00:28:03,080
Speaker 4: It is my pleasure and thank you so much and

551
00:28:03,240 --> 00:28:07,920
Speaker 4: for this platform.

552
00:28:07,960 --> 00:28:11,120
Speaker 5: Please don't go anywhere. We'll be right back with more

553
00:28:11,200 --> 00:28:13,440
Speaker 5: Money Making Conversations Masterclass