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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: All Right, Alex, we're here in Miami. It's a huge weekend,

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Speaker 2: F one Weekend. Our guest today is Susie Wolf. She's

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Speaker 2: the managing director of F one Academy. Their goal to

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Speaker 2: get a woman onto the main grid of Formula one.

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Speaker 3: The fact that she started racing at the age of eight,

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Speaker 3: I'm really interested in how that's impacted her leadership skills

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Speaker 3: and her vision.

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Speaker 2: Yeah, I really want to get into how she combines

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Speaker 2: all these different roles of being effectively the commissioner, a

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Speaker 2: role model, a coach, a mentor, and someone who has

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Speaker 2: massive ambition for this fast growing sport.

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Speaker 4: This is going to be great. All right, let's get

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Speaker 4: to it. Susie Wolf, Welcome to the deal. We're so

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Speaker 4: excited to have you.

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Speaker 1: Thank you for having me.

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Speaker 4: Excited to be here, huge time here in Miami.

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Speaker 2: We have so much to talk to you about, but

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Speaker 2: I want to start with your core mission right now,

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Speaker 2: which is getting a woman back onto the Formula one grid.

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Speaker 2: It's been fifty years since it happened. You're one of

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Speaker 2: the people who's probably been the closest in that intervening period.

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Speaker 4: What's it going to take well.

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Speaker 1: It's a huge challenge, first and foremost because the sport

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Speaker 1: isn't segregated and there's only twenty spots on that Formula

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Speaker 1: one grid, so regardless of gender, it's incredibly tough to

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Speaker 1: make it. But one of our biggest problems is the

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Speaker 1: fact that the sport is still seen as so male dominated,

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Speaker 1: so we don't have enough young girls competing for the

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Speaker 1: best to rise to the top. So we need to

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Speaker 1: change the perceptions. We need to create role models and

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Speaker 1: we need to get more young girls entering the sport

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Speaker 1: in the hope that one is good enough to make

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Speaker 1: it to the very pinnacle.

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Speaker 4: And enter F one Academy, which is your TIS.

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Speaker 1: Well, if one academy re exists, it's a junior level,

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Speaker 1: so it's Formula four, which is in the pyramid from

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Speaker 1: LA four, Formula three, form the two, then Formula one,

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Speaker 1: and we exist as a segregated championship. It's only for

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Speaker 1: female drivers, and it's basically we want to be the

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Speaker 1: rocket fuel for progression. We've got some of the best

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Speaker 1: junior teams in racing and we want to find and

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Speaker 1: nurture young female talents so that they have a better

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Speaker 1: chance of making it a Formula one in the future.

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Speaker 3: So you come from a racing family. You started racing

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Speaker 3: atage of eight. Apologies because my voice is terrible. We

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Speaker 3: had a big game last night. But I always think

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Speaker 3: about being an athlete all time. You started racing a

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Speaker 3: the age of eight, How has that shaped your leadership

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Speaker 3: skills in the mission that Jason.

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Speaker 1: Just described massively, I think when I look back at

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Speaker 1: the age of eight, I was that very competitive, ambitious

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Speaker 1: little girl. I loved speed, but of course, you only

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Speaker 1: do what you enjoy in the moment. You're not thinking

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Speaker 1: of a career. And I wasn't the stereotypical girl racer,

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Speaker 1: you know. I loved pink, I had my barbies during sessions.

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Speaker 1: But I just found this huge passion for racing and

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Speaker 1: that competitive spirit. And I was taken to watch a

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Speaker 1: Formula three race at the age of thirteen, and that's

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Speaker 1: really when everything changed in my head. I suddenly realized, oh,

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Speaker 1: I could be a racing driver. I could make it

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Speaker 1: to Formula one. And that's when it stopped being a

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Speaker 1: hobby and I became quite dedicated. And I think that

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Speaker 1: dedication came with a lot of sacrifice, and sometimes my

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Speaker 1: parents felt maybe I was sacrificing a lot of those

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Speaker 1: teenage years where you're supposed to, you know, party, meet boys.

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Speaker 1: But I never felt that way. I always just loved

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Speaker 1: what I was doing, and for sure the tenacity throughout

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Speaker 1: my racing career has been a huge help now when

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Speaker 1: I've moved into the business side of.

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Speaker 3: The sport as SOUSI as a father of two teenage daughters.

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Speaker 3: Thinking of you as an eight year old behind a wheel,

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Speaker 3: I mean, is it ever scary? Because I get scared

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Speaker 3: to go on the turnpike.

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Speaker 1: Watching it scary, But when you're out there and you

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Speaker 1: know what it's like when you're competing, you're not thinking

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Speaker 1: about any fear or any worries of what could happen,

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Speaker 1: and the sport is dangerous. I was always aware that

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Speaker 1: there was risks involved, but it never stopped me pushing

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Speaker 1: myself to the limit. But I do think now as

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Speaker 1: a parent I have a little son, it's harder watching

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Speaker 1: than it is competing.

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Speaker 2: I want to go back to your parents for a second,

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Speaker 2: because you know you come by this. It seems this

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Speaker 2: competitive spirit and this drive pretty naturally.

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Speaker 4: So what did you take.

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Speaker 2: From them that pun intended sort of fueled you in

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Speaker 2: your competitive pursuits.

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Speaker 1: Looking back now as you get older, they shape so

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Speaker 1: much of me because my mom met my dad when

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Speaker 1: she went to buy her her first motorbike from his shop.

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Speaker 1: She raced, but she still had her own business, and

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Speaker 1: it was a dress shop business. You know. She was

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Speaker 1: very elegant, but in a second could switch into her

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Speaker 1: race gear and be able to track with my dad,

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Speaker 1: And that for sure gave me a very good inspiration

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Speaker 1: of what it could be you can be both and

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Speaker 1: also their relationship. My dad had so much respect for

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Speaker 1: my mom. They both had their own businesses. He always said,

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Speaker 1: whatever he can do, mom can do too, and they

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Speaker 1: were very equal and they pushed each other and they

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Speaker 1: supported each other. And growing up seeing that, it's definitely

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Speaker 1: what I've managed to achieve in my own marriage that

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Speaker 1: I have a husband who also pushes me to be

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Speaker 1: my best self and doesn't wrap me in court and

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Speaker 1: rule at all, but pushes me. And I have that

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Speaker 1: support background. But for sure, so lucky to have the

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Speaker 1: childhood that I had.

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Speaker 4: And for those who don't know, your husband is total wealth.

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Speaker 2: Who's the CEO and team principal of Mercedes, the Mercedes team.

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Speaker 4: Okay, he is.

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Speaker 2: All of those things, and so that that notion just

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Speaker 2: you know, sticking with your childhood for a second, this

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Speaker 2: was very natural business or it felt you felt at

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Speaker 2: home in it.

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Speaker 1: Well, my dad always raised two wheels did the Isle

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Speaker 1: of Man t t which is probably the scariest, most

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Speaker 1: dangerous motor motor fight race in the world, and he

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Speaker 1: always said two wheels was too dangerous for his little girl,

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Speaker 1: so he at least put me through the line. That's

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Speaker 1: he threw the line, and I got a little go

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Speaker 1: kart for my eighth birthday.

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Speaker 4: Wow.

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Speaker 2: And so take us, you know, briefly through your racing career,

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Speaker 2: because we want to talk a lot about you as

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Speaker 2: a business person, but you know, as with Alex, so

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Speaker 2: much of your approach is you were an athlete. You

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Speaker 2: were on the grid and we see this come through

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Speaker 2: very clearly as you're advising and mentoring these young women

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Speaker 2: are who are in the academy. Walk us through your

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Speaker 2: your racing career.

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Speaker 1: Well, I started at eight and wasn't a clear talent initially,

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Speaker 1: but had a lot of tenacity. So I kept getting

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Speaker 1: better and got to quite a high level in the

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Speaker 1: national championships, then the British Championships, qualified for the Europeans

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Speaker 1: and by the age of eighteen was ranked fifteenth in

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Speaker 1: the world. And I was often the only girl, but

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Speaker 1: never saw myself the only girl. In my sport, you

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Speaker 1: wear helmets, you don't actually see your competitors. But when

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Speaker 1: I was eighteen, I was given an award as top Female,

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Speaker 1: and I think that was the first indication that I

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Speaker 1: was seen as different, because I remember being embarrassed to

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Speaker 1: get the award because I couldn't remember even seeing any

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Speaker 1: other girls at on track. But that gave me the

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Speaker 1: springboard that could result to move into single seaters. So

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Speaker 1: I started in Formula I know and had quite some success,

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Speaker 1: was racing against Lewis Hamilton, had some podiums, got a

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Speaker 1: lot of attention because I was the first ever female

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Speaker 1: to make the Young Driver of the Year award, which

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Speaker 1: is a very prestigious award in Europe, and didn't win it,

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Speaker 1: got nominated twice, lost it twice, but got noticed by

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Speaker 1: Mercedes Benz and I had tried to make it into

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Speaker 1: Formula three, that category I'd seen as a young girl.

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Speaker 1: But one of the difficulties in my sport is the

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Speaker 1: financial barrier. You need money to go racing. You need

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Speaker 1: to raise sponsorship, and I mean, I'm giving my age

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Speaker 1: away here. But I had a great sponsor, British Telecom

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Speaker 1: because they were launching something called broadband, but they were

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Speaker 1: great support of mine. But when I was just starting

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Speaker 1: in form of three, I then broke my ankle and

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Speaker 1: that was one of the toughest episodes of my career

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Speaker 1: because everything really slipped away. I lost my seat, I

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Speaker 1: lost my sponsor, but I got that one phone call

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Speaker 1: from Mercedes Benz come and test for us. And as

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Speaker 1: much as people say, well there must have been so

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Speaker 1: much riding on that test, I had nothing to lose.

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Speaker 1: I had nothing, so I gave it all I had

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Speaker 1: and they offered me then a one year contract and

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Speaker 1: I ended up staying for seven years, and then managed

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Speaker 1: to make my way into Formula one as a test

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Speaker 1: driver and stayed there until I realized that I wasn't

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Speaker 1: going to make it into a race seat. And I think,

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Speaker 1: you know, like as an athlete, you know your days

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Speaker 1: will be up at some point, and I very much

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Speaker 1: wanted to be in control of that decision and not

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Speaker 1: wait for the phone to stop bringing or a contract

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Speaker 1: to be produced. So I then decided in in twenty

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Speaker 1: sixteen to call it a day.

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Speaker 4: Yeah.

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Speaker 3: And they often say that athletes die twice real death

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Speaker 3: and when you retire, and I found that to be true.

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Speaker 3: But so as going back to your racing days, if

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Speaker 3: I look at a baseball player or a young girl's

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Speaker 3: playing softball, I truly understand what makes tangibly, what makes

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Speaker 3: that player good or great or not so good. I'm

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Speaker 3: a novice, so excuse this simple question. What makes a

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Speaker 3: good driver.

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Speaker 1: It's definitely a combination. I think the earlier earlier you start,

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Speaker 1: you build a synapsis of what it is to be

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Speaker 1: faster on a racetrack. But for sure, if you look

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Speaker 1: at someone like Lewis, who's possibly the greatest of all time,

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Speaker 1: incredible hand eye coordination, incredible balance, very peripheral vision that

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Speaker 1: you understand what's going on, you can read a race

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Speaker 1: on track. And then the ability we see when a

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Speaker 1: racing car is dancing because in the end, you are

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Speaker 1: trying to push the car to the absolute limit, and

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Speaker 1: the the limit is where you need to be to

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Speaker 1: put the best lap time together. And it's the drivers

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Speaker 1: that are able to find that very sweet spot of

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Speaker 1: being on the absolute limit of what the car is

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Speaker 1: capable of and getting two or three tenths close to

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Speaker 1: the front is pretty manageable. Getting to be the quickest

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Speaker 1: and pole position at the very limit, that's what takes

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Speaker 1: something extra special.

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Speaker 4: And so talk about that moment of transition.

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Speaker 2: You know, when you make the call to get into

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Speaker 2: the business side, you make it proactively.

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Speaker 4: How do you map that out?

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Speaker 2: What's your playbook for saying Okay, I want to be

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Speaker 2: this or I want to pursue it in this way,

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Speaker 2: Like what's your thinking there?

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Speaker 1: Well, the decision was really easy. The aftermath was even

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Speaker 1: thinking back to it now, I fell into a black hole.

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Speaker 1: I initially didn't think I wanted to move into the

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Speaker 1: business side of the sport because by that time Toto

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Speaker 1: was very successful, winning world championships with Mercedes and Lewis.

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Speaker 1: I didn't want to work against him for the take

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Speaker 1: up our marriage, but decided I didn't want to work

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Speaker 1: for him also for the sake of our marriage. So

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Speaker 1: I was searching for the next challenge, and I had

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Speaker 1: been approached by a gentleman i'd met once before who

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Speaker 1: wanted me to drive for him shield a pastor. And

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Speaker 1: when he called regarding formerly e this new all electric championship.

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Speaker 1: I thought he was calling me to drive for his

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Speaker 1: team again. He said no, no, no, I want you to

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Speaker 1: run the team. And I thought, run a team. No,

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Speaker 1: I don't see myself doing that. But suddenly some jigsaw

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Speaker 1: pieces fell into place. Diesel Gate happened, the electrification of

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Speaker 1: the automotive industry sped up. But then suddenly it's all

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Speaker 1: everybody was talking about. And I obviously heard from Total

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Speaker 1: that Mercedes were very much looking towards electrification in the future.

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Speaker 1: And formerly E then gained huge momentum all electric racing cars,

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Speaker 1: which none of us have had anticipated in the industry,

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Speaker 1: racing in city centers, and I went to visit Shieldo

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Speaker 1: at a race in Brooklyn. I could see the statue

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Speaker 1: of Liberty E literally racing cars, and I thought, okay,

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Speaker 1: maybe this has something. His team was racing at the

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Speaker 1: back and he had it a medical issue, which meant

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Speaker 1: it had been mismanaged for a couple of years, and

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Speaker 1: he said, listen, bring it back to its former glory.

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Speaker 1: The team was losing a lot of money, so I

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Speaker 1: decided to copy and paste my husband's deal and said, okay,

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Speaker 1: don't pay me a salary, give me equity, give me

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Speaker 1: thirty percent of the team, I'll turn it around, and

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Speaker 1: we were very bound. If he wanted to exit, I

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Speaker 1: would go with him if I wanted to. There was

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Speaker 1: a lot of tag along and drag alongs, but he

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Speaker 1: was a great partner, and I was the mother of

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Speaker 1: a young baby. Said listen, I can't move to Monaco,

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Speaker 1: where the team was based, and he said, I'm not

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Speaker 1: going to judge you. How you do it. You do it,

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Speaker 1: and you call me if you ever need my backup,

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Speaker 1: and I'll be honest. There were a few moments where

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Speaker 1: I thought, what have I got myself into? Because the

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Speaker 1: team was losing a lot of money, was not performing.

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Speaker 1: But those were tough days. But my goodness, did I

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Speaker 1: that I learn a lot.

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Speaker 3: So, following up on what Jason said it was losing money,

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Speaker 3: You're going, oh, did I make the right decision? I

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Speaker 3: think we've all been there at some point. My question

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Speaker 3: for you is what were some of the two or

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Speaker 3: three things you did to start turning the business around

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Speaker 3: from losing money to making money?

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Speaker 1: First and foremost, I spent a lot of time on

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Speaker 1: LinkedIn trying to poach the best people from other teams

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Speaker 1: in motorsport. If you can bring someone in who's won

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Speaker 1: a race. They bring so much knowledge and know how.

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Speaker 1: We then won our first race the following season, and

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Speaker 1: it was a very slow turnaround, but suddenly the energy shifted.

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Speaker 1: We had great people on board who knew what it

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Speaker 1: was to win, They knew what it took to win,

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Speaker 1: and they brought that culture. We definitely became more trustworthy

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Speaker 1: of each other. I set realistic targets, not immediately expecting

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Speaker 1: to be racing at the front, and slowly but surely

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Speaker 1: we built this energy we want a race, and suddenly

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Speaker 1: we thought we can do this. And then we got

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Speaker 1: a great new partner on board, a new title partner.

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Speaker 1: Then more commercial partners followed, and within three years we

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Speaker 1: were fighting for the world championship and we were profitable.

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Speaker 4: M hm.

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Speaker 2: So I want to fast forward a little bit because

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Speaker 2: I want to get into EF one Academy, and your

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Speaker 2: decision to do that. It's a seismic moment, truly in

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Speaker 2: this rapid growth story that's happening around Formula one. So

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Speaker 2: tell us about getting that call. I assume it's from

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Speaker 2: Stefano Dominicali, the CEO of F one Academy, who you

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Speaker 2: obviously know well, has been in the business for a

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Speaker 2: long time.

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Speaker 4: What is that conversation, like, how does it start?

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Speaker 1: Well, we had sold a formerly team shielded myself and

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Speaker 1: he was looking He's a visionary and he was looking

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Speaker 1: to move into the space industry. He wanted to build

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Speaker 1: an electric rover to go on Mars, and I was

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Speaker 1: really intrigued by the technology. I really thought it would

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Speaker 1: be great to get out of more to sport and

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Speaker 1: push myself out on my comfort zone. So I was

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Speaker 1: quite far along on that journey.

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Speaker 4: And you're literally headed to space.

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Speaker 1: I was headed to space and I got a call

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Speaker 1: from Stefano and Greg mcfay. They were at the Mexican Grand.

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Speaker 4: Prix, gregmfay who was then the CEO.

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Speaker 1: Of Liberty, and they said, listen, we're thinking of starting

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Speaker 1: an all female racing series. I said, fantastic, it would

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Speaker 1: be great and anything I can help with in the background,

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Speaker 1: and they said, no, no, you're going to run this

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Speaker 1: for us. And there was a transition period because I

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Speaker 1: definitely didn't see myself doing that, but after a lot

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Speaker 1: of discussions at home, realized it was a once in

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Speaker 1: a lifetime opportunity. The sport that I knew so well,

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Speaker 1: having been a driver, I knew all the challenges on

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Speaker 1: being in a racing seat and how tough it could be,

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Speaker 1: and I knew the business side of it and very

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Speaker 1: much felt well, if I didn't take this opportunity and

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Speaker 1: didn't hand the baton to the next generation and try

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Speaker 1: to make it better, I would probably always regret it.

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Speaker 4: What were your reservations? What was your skepticism?

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Speaker 1: My skepticism was, did we need an all female championship

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Speaker 1: to help? You know, the sport isn't segregated? Is it

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Speaker 1: right only to segregate one level? And then the championship

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Speaker 1: had already been set up to race on separate from

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Speaker 1: F one, and racing on an empty race tracks with

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Speaker 1: no spectators was going to always be difficult to make

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Speaker 1: it a commercial asset for Liberty and ultimately formerly one,

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Speaker 1: So I knew there had to be a completely different

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Speaker 1: business model. And there had been a series that had

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Speaker 1: tried and failed before which had contacted me several times,

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Speaker 1: and I never understood their business model, but I knew

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Speaker 1: it wasn't easy to make something like IF One Academy

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Speaker 1: into a viable commercial model.

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Speaker 3: So those were the kind of challenges. What turned you?

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Speaker 1: What turned me? Was there enthusiasm. I went to New York,

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Speaker 1: I met with some of the Liberty Board and realized

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Speaker 1: they were going to put their money where their mouth was.

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Speaker 1: And I had spent so long in motorsport talking about

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Speaker 1: diversity panel after panel after panel, I kind of felt

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Speaker 1: I'd said all that was to be said. But here

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Speaker 1: was the owners of the pinnacle of the sport willing

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Speaker 1: to put in a lot of investment to create a

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Speaker 1: platform that would help female talent on and off track.

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Speaker 1: And I realized this wasn't just a box taking exercise.

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Speaker 1: It wasn't just a we better do this, because you know,

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Speaker 1: we've got a huge female fan base. Now they've really

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Speaker 1: meant it and they've followed through it. They've given full

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Speaker 1: support every step of the way. And I don't ever

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Speaker 1: regret having made the decision.

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Speaker 3: So one quick follow up. You talked about it was

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Speaker 3: losing money at the beginning. Who funded F one Academy

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Speaker 3: and have you raised or will you raise capital?

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Speaker 1: We haven't raised capital. I don't think there's any plans too.

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Speaker 1: It's been fully funded by Formula One and now, of

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Speaker 1: course we managed to get the ten Formula one teams

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Speaker 1: on board who are stay colders of the sport alongside

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Speaker 1: Formula one, and now we are very close to creating

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Speaker 1: a platform which is financially sustainable over the long term.

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Speaker 1: And I do believe women's sport it's attracting a lot

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Speaker 1: of investment, but I do think it has to come

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Speaker 1: to the stage where it's also a business model. And

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Speaker 1: thankfully because of the huge interests that we're seeing, we're

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Speaker 1: close to being there.

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Speaker 2: Yeah, talk to us about getting those ten on board,

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Speaker 2: because I would imagine that's got to be one of

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Speaker 2: the trickiest things. You have a lot of knowledge about

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Speaker 2: all of those teams. What was the process like of

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Speaker 2: corraling cajoling them into really supporting.

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Speaker 1: It was interesting because when I first arrived, I said

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Speaker 1: to Stephan, No, I'm going to need a couple of

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Speaker 1: months to go away and really figure out what I

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Speaker 1: think is going to work and dive deeper into can

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Speaker 1: research and data. So I spoke to a lot of

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Speaker 1: governing bodies. I spoke to all my contacts from the

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Speaker 1: world of karting. Why we're not seeing more young girls?

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Speaker 1: What do we need to do to form to just

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Speaker 1: get lots of different opinions and form my own opinion

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Speaker 1: as to what was the right thing to do. And

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Speaker 1: it was one discussion with Fred Wasser, who's a team

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Speaker 1: principal at Ferrari and a good friend, and he had

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Speaker 1: a young female driver in his driving in his Ferrari

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Speaker 1: academy and he said, listen, you know we can put

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Speaker 1: her in it F one academy and we could paint

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Speaker 1: the car red. Suddenly I thought, yeah, you could, and

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Speaker 1: SOA could all of the other teams.

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Speaker 4: Yeah.

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Speaker 1: He said, well I don't know about that, but you

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Speaker 1: know I can try. I can speak. And I said, Fred,

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Speaker 1: that's that's given me a really good idea. We're going

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Speaker 1: to get every team to take a car.

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Speaker 4: So I got that. Sorry to interrupt you, but that

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Speaker 4: wasn't the original plan.

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Speaker 1: No, the originally that the series had been set up

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Speaker 1: racing separate from Formula One and the budgets of the

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Speaker 1: drivers were covered by the driver, the team, and one

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Speaker 1: third by liberty. So I got home that evening I

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Speaker 1: said to Toto, I'm going to get every team to

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Speaker 1: take a livery I said, impossible. We will never get

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Speaker 1: all ten teams A to agree and be to sign

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Speaker 1: the same legal document. Said, yeah, you're right. It might

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Speaker 1: be a challenge. But actually the support that I had

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Speaker 1: when I had all of the individual meetings, they all

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Speaker 1: very much had the same reply. You know, we've got

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Speaker 1: one shot to get this right. If we're going to

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Speaker 1: do this. I mean bearing in mind the first time

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Speaker 1: in the history of the sport that the Formula One

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Speaker 1: teams were giving their name and livery to something outside

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Speaker 1: of the cars they build, and for an all female category,

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Speaker 1: it was bold, but we managed to get the top

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Speaker 1: three teams. So Zach was one of the first to

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Speaker 1: come on board with McLaren, I had Ferrari, and then

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Speaker 1: one by one I managed to get to the number

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Speaker 1: six total. Of course, always said you need to get

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Speaker 1: more than five and then I can come on board.

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Speaker 1: Then I got Mercedes and I won't mention any names.

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Speaker 1: Some were not that enthused, but I had more than

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Speaker 1: half and I said to them, well, we're going to

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Speaker 1: launch and you're either with us or you're not. And

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Speaker 1: I think the way the world is didn't want to

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Speaker 1: be seen to not be supporting. But now I have

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Speaker 1: to say I have a great relationship with all ten

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Speaker 1: teams and they've been fully, fully supportive.

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Speaker 3: Who had the most reservation, who was the hardest to get.

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Speaker 1: It would be unfair to name. Let's just say they

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Speaker 1: took quite some convincing, but they're fully on board.

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Speaker 2: Now, well, I mean, and I would imagine, Alex, you've

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Speaker 2: seen this. I mean, it is and this does get

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Speaker 2: to sort of the macro of women's sports right now,

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Speaker 2: that when people see the proof, and the proof really

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Speaker 2: is in the numbers, The proof is in the viewership,

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Speaker 2: the proof is in the sponsorship dollars.

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Speaker 4: I mean, what was the for.

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Speaker 2: The unnamed who weren't you know, as enthusiastic. What convinced

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Speaker 2: other than peer pressure? Was there something that you used

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Speaker 2: a number or or an argument that convinced them.

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Speaker 1: I think a big part was peer pressure. But when

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Speaker 1: I went to meet with each and every team, I

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Speaker 1: very much said, you know, don't view me as a

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Speaker 1: woman running a woman's thing. This is for the greater

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Speaker 1: good of our sport. And this can be something hugely

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Speaker 1: impactful and powerful in a really positive way. Because, thanks

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Speaker 1: to Netflix and Drive to Survive, forty two percent of

439
00:22:14,320 --> 00:22:17,360
Speaker 1: the f on fan basis female. The fastest growing fan

440
00:22:17,400 --> 00:22:21,159
Speaker 1: demographic the eighteen to twenty four year old female. So

441
00:22:21,280 --> 00:22:23,800
Speaker 1: there is a huge audience and I think the teams

442
00:22:23,880 --> 00:22:26,439
Speaker 1: realized that there was this massive shift and there was

443
00:22:26,480 --> 00:22:29,800
Speaker 1: this younger female audience that was really getting into the sport,

444
00:22:30,280 --> 00:22:33,000
Speaker 1: and it was about showing that the sport they loved

445
00:22:33,920 --> 00:22:36,920
Speaker 1: wanted to create opportunity for women and wanted to show

446
00:22:36,960 --> 00:22:40,000
Speaker 1: that the sport isn't any longer as male dominated as

447
00:22:40,040 --> 00:22:43,880
Speaker 1: maybe it was once perceived to be. So I think

448
00:22:43,960 --> 00:22:47,359
Speaker 1: that was part of the reason, but also I respected

449
00:22:47,359 --> 00:22:50,879
Speaker 1: their reservations. It was bold, My vision was bold. It

450
00:22:50,920 --> 00:22:52,520
Speaker 1: was going to take a lot to pull it off.

451
00:22:53,160 --> 00:22:55,119
Speaker 1: It was a tough time to get it done, but

452
00:22:55,760 --> 00:22:57,159
Speaker 1: we got it done. And then as soon as we

453
00:22:57,200 --> 00:22:58,879
Speaker 1: announced it, it was time to try and get on the

454
00:22:58,960 --> 00:23:02,440
Speaker 1: F one calendar. Stephani gave me huge support to meet

455
00:23:02,480 --> 00:23:05,320
Speaker 1: with all the promoters. Again, not all of them were

456
00:23:05,359 --> 00:23:09,960
Speaker 1: hugely enthusiastic, but somewhere, and I got half a calendar,

457
00:23:10,000 --> 00:23:12,359
Speaker 1: and stephan Will helped me to get a few few

458
00:23:12,359 --> 00:23:15,600
Speaker 1: more on to make a full calendar. And now that's

459
00:23:15,600 --> 00:23:20,359
Speaker 1: not an issue anymore. So that initial maybe skepticism, I

460
00:23:20,400 --> 00:23:23,359
Speaker 1: think is completely shifted because we're up, we're running, and

461
00:23:23,400 --> 00:23:25,440
Speaker 1: people can see that it's having impact.

462
00:23:25,720 --> 00:23:29,919
Speaker 3: Susan being involved with the WNBA and team ownership, with

463
00:23:29,960 --> 00:23:33,160
Speaker 3: the links in Minnesota. Over the last several years, we've

464
00:23:33,200 --> 00:23:37,240
Speaker 3: seen this incredible amount of increase in interest in dollars

465
00:23:37,280 --> 00:23:40,199
Speaker 3: port into sponsorship and marketing, and then in the back end,

466
00:23:40,240 --> 00:23:42,960
Speaker 3: the ri has been incredible because the viewerships have never

467
00:23:43,000 --> 00:23:45,959
Speaker 3: been better. But in your position as a leader of

468
00:23:45,960 --> 00:23:49,719
Speaker 3: the academy, how do you think you can capitalize on

469
00:23:50,000 --> 00:23:52,400
Speaker 3: the influx of capital coming into women's sports.

470
00:23:52,880 --> 00:23:55,080
Speaker 1: Well, we're lucky in that I never needed to look

471
00:23:55,119 --> 00:23:58,040
Speaker 1: for investment. I never needed to go out and prove

472
00:23:58,080 --> 00:24:00,080
Speaker 1: the business case because I had all the support I

473
00:24:00,119 --> 00:24:03,120
Speaker 1: needed from Formula one and Liberty. But I do think

474
00:24:03,240 --> 00:24:06,119
Speaker 1: to be successful in the long term, First and foremost,

475
00:24:06,200 --> 00:24:08,480
Speaker 1: we need to create great racing. We need to create

476
00:24:08,520 --> 00:24:11,600
Speaker 1: something that people want to watch because they shouldn't feel

477
00:24:11,600 --> 00:24:14,600
Speaker 1: obliged to watch because it's the female category. We need

478
00:24:14,640 --> 00:24:17,320
Speaker 1: to come to a race weekend and be a great addition.

479
00:24:17,720 --> 00:24:20,400
Speaker 1: Promoters have to see the value of having f one Academy.

480
00:24:20,880 --> 00:24:22,679
Speaker 1: And then on the other side, if we get that

481
00:24:22,880 --> 00:24:26,840
Speaker 1: extra viewership, if we get those extra eyeballs, commercially, we

482
00:24:26,920 --> 00:24:28,960
Speaker 1: have a very strong proposition. And the two are so

483
00:24:29,119 --> 00:24:33,080
Speaker 1: closely interlinked, and it's really that vicious circle. You can't

484
00:24:33,080 --> 00:24:36,359
Speaker 1: really have one without the other. But suddenly we manage

485
00:24:36,400 --> 00:24:38,280
Speaker 1: to get a lot of the F one broadcasters also

486
00:24:38,280 --> 00:24:41,080
Speaker 1: showing If One Academy now we have our own Netflix

487
00:24:41,119 --> 00:24:43,600
Speaker 1: docu series. Suddenly we do have that reach. So for

488
00:24:43,640 --> 00:24:46,640
Speaker 1: the commercial partners and for the teams, it's a real

489
00:24:46,640 --> 00:24:48,720
Speaker 1: business case to go out to their partners and sponsors

490
00:24:48,760 --> 00:24:51,960
Speaker 1: and say, Okay, well if One Academy makes sense. Not

491
00:24:52,080 --> 00:24:54,840
Speaker 1: only are we doing something that's good for the sport

492
00:24:55,119 --> 00:24:58,680
Speaker 1: in supporting female drivers, but it's actually a reternal investment

493
00:24:58,680 --> 00:25:00,320
Speaker 1: for us. And I think the two had to go

494
00:25:00,800 --> 00:25:06,560
Speaker 1: hand in hand, and it's been definitely lucky timing as well.

495
00:25:07,240 --> 00:25:10,919
Speaker 1: The world changed, women's support had this huge moment, and

496
00:25:11,000 --> 00:25:13,720
Speaker 1: Formula one had this huge surge in popularity, and I

497
00:25:13,760 --> 00:25:17,040
Speaker 1: do think all three came together that it gave us

498
00:25:17,119 --> 00:25:20,480
Speaker 1: a Deaf one Academy a good shot at success for sure.

499
00:25:21,240 --> 00:25:23,360
Speaker 2: So susy when it comes to sponsorship, I mean one

500
00:25:23,359 --> 00:25:25,479
Speaker 2: of the one of the ones that obviously jumps out

501
00:25:25,520 --> 00:25:29,360
Speaker 2: when it comes to deef one Academy is Charlotte Tilbury,

502
00:25:29,600 --> 00:25:32,480
Speaker 2: not a natural name that we would associate with Motorsports.

503
00:25:32,520 --> 00:25:34,920
Speaker 2: Talk to us about how that deal comes about, because

504
00:25:35,600 --> 00:25:39,360
Speaker 2: the car itself really jumps out, but even the association

505
00:25:39,920 --> 00:25:40,520
Speaker 2: is notable.

506
00:25:40,520 --> 00:25:41,359
Speaker 4: How does that happen?

507
00:25:42,400 --> 00:25:44,639
Speaker 1: Well? Once it had the great idea of bringing in

508
00:25:44,680 --> 00:25:47,800
Speaker 1: all the assets in house and owning the liveries and

509
00:25:47,840 --> 00:25:51,040
Speaker 1: commercializing them centrally. I woke up in the first of

510
00:25:51,160 --> 00:25:54,080
Speaker 1: January last year and realized, Okay, I've got six liveries

511
00:25:54,119 --> 00:25:57,000
Speaker 1: I need to sell and the first races in kind

512
00:25:57,000 --> 00:25:59,800
Speaker 1: of eight weeks. But there had been a friend of

513
00:25:59,840 --> 00:26:02,480
Speaker 1: mine from a racing career who had been in touch.

514
00:26:02,720 --> 00:26:05,240
Speaker 1: She knew Charlotte Telburn to listen. Charlotte would like to

515
00:26:05,280 --> 00:26:08,320
Speaker 1: support a driver. So imusially picked up the phone and said, listen,

516
00:26:08,440 --> 00:26:11,520
Speaker 1: don't support a driver. Become a partner of F one

517
00:26:11,520 --> 00:26:14,760
Speaker 1: Academy And it was one of those phone calls. It

518
00:26:14,800 --> 00:26:17,760
Speaker 1: was with their head of Partnerships where ten minutes in

519
00:26:18,440 --> 00:26:19,880
Speaker 1: we just knew we were going to get a deal.

520
00:26:20,000 --> 00:26:23,680
Speaker 1: We were so aligned. They wanted to move into women's sport.

521
00:26:24,480 --> 00:26:27,840
Speaker 1: Their whole mantra is empowerment, see it, believe it, do it,

522
00:26:28,520 --> 00:26:31,440
Speaker 1: and I very much wanted to bring in a female founded,

523
00:26:31,560 --> 00:26:34,960
Speaker 1: female focused brand. I wanted to break down the stereotype

524
00:26:35,000 --> 00:26:37,760
Speaker 1: that will to be taken seriously, as a racing driver,

525
00:26:37,800 --> 00:26:39,879
Speaker 1: you had to be like a tomboy. No. If you

526
00:26:39,880 --> 00:26:41,280
Speaker 1: want to turn up at the track in a face

527
00:26:41,280 --> 00:26:45,240
Speaker 1: filled makeup, you can or with no makeup that doesn't

528
00:26:45,280 --> 00:26:49,840
Speaker 1: reflect on your ability as a driver. And we were

529
00:26:49,920 --> 00:26:52,639
Speaker 1: just so aligned from the get go. It was a

530
00:26:52,720 --> 00:26:57,920
Speaker 1: challenging deal to piece together because Formula one was used

531
00:26:57,920 --> 00:27:02,080
Speaker 1: to huge deals with oil company with logistics companies, and

532
00:27:02,119 --> 00:27:04,160
Speaker 1: this had to be pieced together in a very different way.

533
00:27:05,000 --> 00:27:07,720
Speaker 1: And when I called Stefan Owen and said it's a

534
00:27:07,720 --> 00:27:10,439
Speaker 1: brand called Charlotte Tilbury, he was like, who can you

535
00:27:10,440 --> 00:27:14,639
Speaker 1: ask your wife? And I could hear Sylvia and he's like, okay.

536
00:27:15,040 --> 00:27:17,600
Speaker 1: He said, I trust you. If you think we're going

537
00:27:17,680 --> 00:27:20,320
Speaker 1: to do this, then let's do it. And we got

538
00:27:20,320 --> 00:27:21,800
Speaker 1: the deal done. And I said, okay, you have a

539
00:27:21,800 --> 00:27:24,320
Speaker 1: livery to design, and he sent me through the livery

540
00:27:24,359 --> 00:27:27,480
Speaker 1: with these hot lips plasted all over the race car

541
00:27:28,000 --> 00:27:30,879
Speaker 1: with lipsticks hanging out. I thought, oh my god, this

542
00:27:31,000 --> 00:27:33,919
Speaker 1: is going to create a lot of attention. Maybe not

543
00:27:34,000 --> 00:27:36,679
Speaker 1: all of it positive, but I knew it had a

544
00:27:36,720 --> 00:27:40,760
Speaker 1: real impact with my stepdaughter, she's studying in LA not

545
00:27:40,800 --> 00:27:43,639
Speaker 1: really interested in motorsport. She called me and she said,

546
00:27:44,000 --> 00:27:46,840
Speaker 1: you've just done a deal with Charlotte Tilbury. That is

547
00:27:47,000 --> 00:27:49,639
Speaker 1: so cool. Yeah, And I thought, well, if we've reached

548
00:27:49,640 --> 00:27:52,800
Speaker 1: a dorm over in LA, it means we've done something right.

549
00:27:52,840 --> 00:27:54,040
Speaker 1: And it just blew up.

550
00:27:54,359 --> 00:27:55,040
Speaker 4: Yeah.

551
00:27:55,520 --> 00:27:57,840
Speaker 2: And so what does a deal like that do in

552
00:27:57,960 --> 00:28:02,320
Speaker 2: terms of not just trying it tension, but maybe changing

553
00:28:02,359 --> 00:28:04,920
Speaker 2: the conversation with other sponsors, or does it.

554
00:28:05,720 --> 00:28:08,320
Speaker 1: The amount of brands who have spoken to have said, well,

555
00:28:08,359 --> 00:28:10,439
Speaker 1: I want to do just what Charlotte Tilbury did. We

556
00:28:10,600 --> 00:28:13,240
Speaker 1: call its copy and paste that deal because she came

557
00:28:13,280 --> 00:28:16,320
Speaker 1: in and really disrupted, and we wanted someone to disrupt,

558
00:28:16,320 --> 00:28:19,000
Speaker 1: to come at it differently, and our paddock club area

559
00:28:19,520 --> 00:28:23,040
Speaker 1: we have a makeup station. We wanted to challenge what

560
00:28:23,200 --> 00:28:25,720
Speaker 1: had always been the status co and racing. Let's do

561
00:28:25,760 --> 00:28:29,399
Speaker 1: it differently. Let's not be ashamed of our femininity. We

562
00:28:29,440 --> 00:28:32,160
Speaker 1: can still be here and be taken seriously as women

563
00:28:32,400 --> 00:28:37,240
Speaker 1: and accelebrating and being women. So it was that partnership

564
00:28:37,240 --> 00:28:40,040
Speaker 1: which really was the foundation for others coming on board.

565
00:28:40,080 --> 00:28:42,600
Speaker 1: Tommy Hill figure was once for the first to call

566
00:28:42,680 --> 00:28:45,520
Speaker 1: and say how can I support and also took a

567
00:28:45,560 --> 00:28:48,920
Speaker 1: livery and then slowly but surely we got most of

568
00:28:48,960 --> 00:28:51,760
Speaker 1: the cars sold, and now it's I'm in a great

569
00:28:51,760 --> 00:28:54,320
Speaker 1: position where I don't have enough cars left anymore for

570
00:28:54,360 --> 00:28:58,000
Speaker 1: the demand, But I keep my feet firm on the ground.

571
00:28:58,040 --> 00:29:01,320
Speaker 1: You know, we've had a cute success in a short

572
00:29:01,320 --> 00:29:04,000
Speaker 1: space of time, but we need to keep making sure

573
00:29:04,000 --> 00:29:06,200
Speaker 1: that we're making the right decisions for the longer term,

574
00:29:06,240 --> 00:29:09,080
Speaker 1: that we're still making sure that we're evolving in the

575
00:29:09,120 --> 00:29:12,760
Speaker 1: right way for these young girls up and coming to

576
00:29:12,800 --> 00:29:27,880
Speaker 1: see the opportunity and to really grab the opportunity.

577
00:29:28,920 --> 00:29:32,240
Speaker 2: So, Susie, you brought up a really interesting point when

578
00:29:32,280 --> 00:29:34,440
Speaker 2: you were talking about the Charlotte Tillbury deal and the

579
00:29:34,440 --> 00:29:37,760
Speaker 2: makeup station in the paddock. And it's really cool, Alex

580
00:29:37,800 --> 00:29:42,280
Speaker 2: when you go and see a race weekend that has

581
00:29:42,360 --> 00:29:45,840
Speaker 2: f One Academy as part of it, because it is both.

582
00:29:46,280 --> 00:29:49,000
Speaker 4: A part of the large the larger.

583
00:29:49,000 --> 00:29:53,160
Speaker 2: Event obviously and then its own sort of separate space.

584
00:29:53,720 --> 00:29:56,760
Speaker 2: But I would imagine that that's a careful balance that

585
00:29:56,840 --> 00:29:59,040
Speaker 2: you have to strike right, you know, to appeal to

586
00:29:59,080 --> 00:30:01,840
Speaker 2: the broader fan base but also bring in how do

587
00:30:01,920 --> 00:30:02,400
Speaker 2: you do that?

588
00:30:02,440 --> 00:30:04,320
Speaker 4: I mean, that must be something you're thinking about all

589
00:30:04,360 --> 00:30:04,760
Speaker 4: the time.

590
00:30:05,520 --> 00:30:10,040
Speaker 1: It's definitely a balancing act. Because we are a junior championship.

591
00:30:10,240 --> 00:30:13,040
Speaker 1: We're very lucky to race alongside F one, which is

592
00:30:13,080 --> 00:30:15,760
Speaker 1: so established with a huge fan base. But we don't

593
00:30:15,760 --> 00:30:17,600
Speaker 1: want to be a little sister in the room. We're

594
00:30:17,640 --> 00:30:20,720
Speaker 1: there to take our space, to own it, to disrupt,

595
00:30:20,760 --> 00:30:25,120
Speaker 1: to be bold, but in a way where it's respecting

596
00:30:25,160 --> 00:30:28,120
Speaker 1: the bigger picture. Just because we're women. Someone say, oh,

597
00:30:28,120 --> 00:30:30,440
Speaker 1: it's not fair that the F one teams have the

598
00:30:30,480 --> 00:30:33,280
Speaker 1: best paddock and you're off from the support paddock. I said, no,

599
00:30:33,360 --> 00:30:35,480
Speaker 1: it absolutely is, because that's the pinnacle of the sport

600
00:30:36,120 --> 00:30:38,640
Speaker 1: and that's Formula one, and we're not here to disrupt

601
00:30:38,760 --> 00:30:41,960
Speaker 1: what is a great, great sport. We're here to be

602
00:30:41,960 --> 00:30:44,560
Speaker 1: in addition, and we're here to build up young talent

603
00:30:44,600 --> 00:30:48,200
Speaker 1: they can hopefully hopefully progress. But it's definitely a balancing

604
00:30:48,240 --> 00:30:51,480
Speaker 1: act of being taken seriously and of owning it, but

605
00:30:51,560 --> 00:30:54,600
Speaker 1: then also understanding of where we fit in the bigger ecosystem.

606
00:30:55,240 --> 00:30:58,120
Speaker 3: Okay, so we are if you don't mind, we're going

607
00:30:58,160 --> 00:31:02,479
Speaker 3: to role play a little bit. Okay. Jason, mister Kelly

608
00:31:03,360 --> 00:31:06,200
Speaker 3: is a CEO and a Fortune one hundred company. He's

609
00:31:06,280 --> 00:31:09,959
Speaker 3: very interested in giving you some dollars. Give me your

610
00:31:09,960 --> 00:31:13,400
Speaker 3: thirty second pitch on what is the value proposition to

611
00:31:13,480 --> 00:31:16,160
Speaker 3: Jason and his company partnering with you?

612
00:31:16,160 --> 00:31:19,160
Speaker 1: You are really putting me on the spot here. I will,

613
00:31:22,680 --> 00:31:24,080
Speaker 1: but we would love you to come on the journey

614
00:31:24,080 --> 00:31:27,520
Speaker 1: with us because If One Academy is something that is young,

615
00:31:27,640 --> 00:31:30,160
Speaker 1: it's only in its second season, but we've had huge

616
00:31:30,160 --> 00:31:33,120
Speaker 1: impact in what is such a big, global, established sport,

617
00:31:33,280 --> 00:31:35,960
Speaker 1: and we believe we can change the perceptions. We believe

618
00:31:35,960 --> 00:31:38,520
Speaker 1: there's a great opportunity for your brand to appear on

619
00:31:38,560 --> 00:31:41,640
Speaker 1: an F one grown Prex weekend and sit alongside huge

620
00:31:41,760 --> 00:31:44,800
Speaker 1: names in the sport, but be seen as supporting something

621
00:31:44,840 --> 00:31:47,680
Speaker 1: which is having huge positive impact in our sport to

622
00:31:47,680 --> 00:31:51,440
Speaker 1: create change. We have great broadcasters, we have great audiences

623
00:31:51,480 --> 00:31:54,000
Speaker 1: now watching if One Academy, and we would we would

624
00:31:54,040 --> 00:31:56,560
Speaker 1: love to have you on board with us. Boom is

625
00:31:56,600 --> 00:31:57,560
Speaker 1: that thirty seconds?

626
00:31:58,400 --> 00:32:03,000
Speaker 4: That's good? I have follow ups. I'm getting there. I'm

627
00:32:03,040 --> 00:32:03,960
Speaker 4: almost convinced.

628
00:32:04,160 --> 00:32:06,560
Speaker 2: But tell me about your audience, Like, tell me how

629
00:32:07,200 --> 00:32:11,720
Speaker 2: you know how your audience is similar to Formula one?

630
00:32:11,800 --> 00:32:13,400
Speaker 2: Who are you bringing in? Who am I going to

631
00:32:13,480 --> 00:32:14,960
Speaker 2: reach that I wouldn't otherwise reach.

632
00:32:15,680 --> 00:32:18,200
Speaker 1: We're definitely reaching a younger audience. I mean, obviously with

633
00:32:18,240 --> 00:32:20,600
Speaker 1: the demographic the Formula one is now hitting it. It's

634
00:32:20,960 --> 00:32:23,440
Speaker 1: younger than it's ever been. But we see that we

635
00:32:23,600 --> 00:32:27,560
Speaker 1: have nearly seventy percent of a female audience, so less

636
00:32:27,720 --> 00:32:31,120
Speaker 1: than or let's say more females and Formula one, and

637
00:32:31,160 --> 00:32:34,280
Speaker 1: we're definitely hitting an audience which isn't already in motorsport.

638
00:32:34,920 --> 00:32:37,000
Speaker 1: It's an audience it's coming upon if on Academy is

639
00:32:37,040 --> 00:32:40,600
Speaker 1: something different as something new and it's not just your

640
00:32:40,800 --> 00:32:44,560
Speaker 1: let's say average motorsport fan, and that's quite exciting because

641
00:32:44,840 --> 00:32:47,320
Speaker 1: if you're already in the sport and you have that viewership,

642
00:32:47,400 --> 00:32:51,480
Speaker 1: but we are attracting something which is not already known

643
00:32:51,520 --> 00:32:52,080
Speaker 1: to the sport.

644
00:32:52,760 --> 00:32:54,680
Speaker 3: So I think we want to sign a five year deal.

645
00:32:55,120 --> 00:32:59,240
Speaker 3: But five year okay, So how does it look today

646
00:32:59,640 --> 00:33:01,920
Speaker 3: versus where you say there's a five years because we're

647
00:33:01,920 --> 00:33:04,440
Speaker 3: in it for the long run with you, Well.

648
00:33:04,320 --> 00:33:10,280
Speaker 1: That's great to hear. But we are definitely got huge

649
00:33:10,280 --> 00:33:12,600
Speaker 1: ambitions for it to be bigger and better in the future.

650
00:33:12,880 --> 00:33:15,160
Speaker 1: But I've always said we we can't run before we

651
00:33:15,160 --> 00:33:17,240
Speaker 1: can walk. It's going to be a step by step,

652
00:33:17,600 --> 00:33:20,040
Speaker 1: and I think one is the educational piece. We need

653
00:33:20,080 --> 00:33:23,320
Speaker 1: more people to understand what ifon Academy is. I would

654
00:33:23,360 --> 00:33:25,120
Speaker 1: love your daughters to say to you, oh, it's not

655
00:33:25,280 --> 00:33:27,480
Speaker 1: F one just this weekend, or if one Academy it's

656
00:33:27,520 --> 00:33:29,960
Speaker 1: coming to Miami, that there is this education, that we

657
00:33:30,040 --> 00:33:32,720
Speaker 1: exist and that we are a great spectacle, the great

658
00:33:32,760 --> 00:33:36,240
Speaker 1: sport to watch alongside Formula One. And we're not there yet,

659
00:33:36,720 --> 00:33:38,040
Speaker 1: and we've still got a lot of work to do

660
00:33:38,120 --> 00:33:40,880
Speaker 1: to build up that wider audience, to make sure that

661
00:33:40,920 --> 00:33:45,080
Speaker 1: we are attracting the next generation audience, those young girls,

662
00:33:45,120 --> 00:33:47,440
Speaker 1: the eight to twelve year olds. If they can see

663
00:33:47,640 --> 00:33:50,960
Speaker 1: a female driver zipping up a Ferrari or a Red

664
00:33:50,960 --> 00:33:53,560
Speaker 1: Bull or a Mercedes race suit, it will change her

665
00:33:53,560 --> 00:33:56,840
Speaker 1: perceptions of what's possible. So we've definitely got to make

666
00:33:56,920 --> 00:33:59,760
Speaker 1: sure that we continue to get that reach. And one

667
00:33:59,760 --> 00:34:02,320
Speaker 1: of the big moments for us will be our Netflix

668
00:34:02,320 --> 00:34:06,160
Speaker 1: Stalky series, because I do think that's could be a

669
00:34:06,200 --> 00:34:07,080
Speaker 1: game changer for us.

670
00:34:07,280 --> 00:34:09,680
Speaker 4: All Right, We're done role playing. That was fun. You

671
00:34:11,239 --> 00:34:17,480
Speaker 4: deal with you know, A and J incorporated, the deal LLC. Netflix.

672
00:34:17,680 --> 00:34:21,160
Speaker 2: I mean, you cannot talk to anyone about Formula one.

673
00:34:21,520 --> 00:34:24,200
Speaker 2: You really can't talk to anyone about sports and media

674
00:34:24,400 --> 00:34:27,560
Speaker 2: without talking about the Netflix effect and drive to survive

675
00:34:27,600 --> 00:34:31,000
Speaker 2: in everything that it did for Formula One. So now

676
00:34:31,600 --> 00:34:35,440
Speaker 2: here comes Off One Academy, your own Netflix series, but

677
00:34:35,520 --> 00:34:38,320
Speaker 2: with a twist. You're in business with Reese Witherspoon and

678
00:34:38,360 --> 00:34:42,440
Speaker 2: Hello Sunshine. Tell us how all of this comes about

679
00:34:42,520 --> 00:34:47,800
Speaker 2: because it feels in retrospect obvious, but it's never that easy.

680
00:34:47,840 --> 00:34:50,759
Speaker 1: I'm sure, no, it's never that easy. But it was

681
00:34:50,800 --> 00:34:52,920
Speaker 1: a partnership that I felt was meant to be. I

682
00:34:52,920 --> 00:34:55,600
Speaker 1: think Hello Sunshine and what Reese created with Hello Sunshine,

683
00:34:56,000 --> 00:34:59,759
Speaker 1: trying to tell the women's stories in a way that

684
00:34:59,800 --> 00:35:02,840
Speaker 1: had been done before. It fitted so well with the

685
00:35:02,960 --> 00:35:05,800
Speaker 1: F one Academy and our story, and the timing was

686
00:35:06,320 --> 00:35:08,680
Speaker 1: quite opportune for them to say, Okay. It was still

687
00:35:08,680 --> 00:35:11,279
Speaker 1: a risk because when they came on board, we were

688
00:35:11,520 --> 00:35:15,280
Speaker 1: racing on empty race tracks. There wasn't really the momentum

689
00:35:15,320 --> 00:35:18,040
Speaker 1: that we have now. But they were very committed. They

690
00:35:18,080 --> 00:35:20,480
Speaker 1: could see the potential and they very much wanted to

691
00:35:20,520 --> 00:35:23,440
Speaker 1: do more in women's sports, So I would say it

692
00:35:23,480 --> 00:35:26,200
Speaker 1: was a leap of faith from their side. Obviously, the

693
00:35:26,239 --> 00:35:29,839
Speaker 1: way the series progressed was very favorable. Getting the team

694
00:35:29,840 --> 00:35:32,360
Speaker 1: of on board racing with F one and then we

695
00:35:32,400 --> 00:35:36,160
Speaker 1: had to find a streaming partner, and that it was

696
00:35:36,160 --> 00:35:38,080
Speaker 1: always clear for me. I wanted it to be Netflix

697
00:35:38,080 --> 00:35:39,720
Speaker 1: because I wanted to be in the F one paddock.

698
00:35:39,800 --> 00:35:42,919
Speaker 1: I wanted to have IF the Team Principles as part

699
00:35:42,920 --> 00:35:44,759
Speaker 1: of our story because they were the people I dealt

700
00:35:44,800 --> 00:35:46,879
Speaker 1: with every week. And I also wanted to be able

701
00:35:46,920 --> 00:35:49,759
Speaker 1: to see how much support F one was giving EF

702
00:35:49,800 --> 00:35:54,239
Speaker 1: One Academy. And the negotiations started and we had more

703
00:35:54,280 --> 00:35:56,719
Speaker 1: than one that was interested, and that led to us

704
00:35:56,719 --> 00:36:00,440
Speaker 1: getting a deal quite quickly with Netflix, and then it

705
00:36:00,560 --> 00:36:04,680
Speaker 1: was for me really a voyage of discovery. I very

706
00:36:04,760 --> 00:36:07,799
Speaker 1: much wanted this to appeal to people that weren't in

707
00:36:07,800 --> 00:36:11,279
Speaker 1: the motorsport bubble, and I had to sometimes take a

708
00:36:11,280 --> 00:36:13,880
Speaker 1: step back because I don't think I'm the right person.

709
00:36:14,320 --> 00:36:16,160
Speaker 1: I know too much about it, not the target audience.

710
00:36:16,280 --> 00:36:18,719
Speaker 1: I'm not the target audience. But it was a really

711
00:36:18,719 --> 00:36:21,840
Speaker 1: interesting journey of trying to create something which we felt

712
00:36:21,880 --> 00:36:27,120
Speaker 1: was compelling viewing, but also did justice to how credible

713
00:36:27,120 --> 00:36:29,320
Speaker 1: and how important IF One Academy is in the journey

714
00:36:29,400 --> 00:36:32,640
Speaker 1: takes us. I think we have such a great opportunity

715
00:36:32,680 --> 00:36:36,000
Speaker 1: with this series coming out. Obviously, we hope people will

716
00:36:36,080 --> 00:36:38,319
Speaker 1: enjoy it. I say, even if we can have a

717
00:36:38,360 --> 00:36:41,719
Speaker 1: fraction of the success that Drives Survived, it will it

718
00:36:41,760 --> 00:36:43,000
Speaker 1: will be a game changer.

719
00:36:42,680 --> 00:36:44,400
Speaker 4: For us, So tell us about it.

720
00:36:44,400 --> 00:36:47,480
Speaker 2: It's sort of that compare and contrast, because I mean,

721
00:36:47,520 --> 00:36:50,360
Speaker 2: you had a front row seat. Your husband, Total Wolf

722
00:36:50,480 --> 00:36:53,640
Speaker 2: was notably very skeptical about Dry to Survive from the beginning.

723
00:36:53,680 --> 00:36:56,879
Speaker 2: Mercedes didn't participate in the first season. He's talked very

724
00:36:56,880 --> 00:36:59,800
Speaker 2: openly about how he got that one wrong, and obviously

725
00:36:59,800 --> 00:37:02,640
Speaker 2: has become a key character. You obviously have appeared on

726
00:37:03,040 --> 00:37:05,719
Speaker 2: Drivers Survived a number of times in your various roles

727
00:37:06,000 --> 00:37:11,200
Speaker 2: around the sport. What did you learn from being featured

728
00:37:11,239 --> 00:37:16,080
Speaker 2: in that series that impacted or affected how you think

729
00:37:16,120 --> 00:37:17,000
Speaker 2: about this series?

730
00:37:17,040 --> 00:37:20,360
Speaker 1: About F one Academy, it was quite a challenge because

731
00:37:20,800 --> 00:37:23,880
Speaker 1: the Formula One teams and drivers and team principles are

732
00:37:23,880 --> 00:37:28,200
Speaker 1: all very established. We have fifteen unknown drivers who are

733
00:37:28,239 --> 00:37:30,360
Speaker 1: at the very beginning of their journey. They're not established

734
00:37:30,360 --> 00:37:31,080
Speaker 1: superstar as yet.

735
00:37:31,080 --> 00:37:32,560
Speaker 4: They're literally teenagers in some.

736
00:37:32,480 --> 00:37:34,920
Speaker 1: Cases, they're literally young women who have been given this

737
00:37:35,000 --> 00:37:38,799
Speaker 1: incredible opportunity, and for some of them, it was quite

738
00:37:38,840 --> 00:37:42,120
Speaker 1: a big challenge to suddenly be with cameras everywhere on

739
00:37:42,160 --> 00:37:45,800
Speaker 1: a Formula one race weekend, and we had to protect

740
00:37:45,800 --> 00:37:48,560
Speaker 1: them in a way that we weren't being too intrusive,

741
00:37:49,320 --> 00:37:51,000
Speaker 1: but we needed to see the drama. We needed to

742
00:37:51,040 --> 00:37:53,239
Speaker 1: see the human stories, and because we're not in the

743
00:37:53,360 --> 00:37:55,960
Speaker 1: F one paddock, the cameras could go everywhere and they

744
00:37:56,000 --> 00:37:59,759
Speaker 1: managed to capture for me quite emotional to watch back

745
00:37:59,800 --> 00:38:01,800
Speaker 1: to see how tough it was for some of the

746
00:38:01,880 --> 00:38:06,319
Speaker 1: drivers and definitely made me question a couple of things

747
00:38:06,360 --> 00:38:08,520
Speaker 1: that we can do to improve it for the young drivers,

748
00:38:09,360 --> 00:38:12,480
Speaker 1: because it is tough. It's you're suddenly in the limelight,

749
00:38:12,520 --> 00:38:15,000
Speaker 1: and as much as you need that exposure, that limelight

750
00:38:15,080 --> 00:38:18,000
Speaker 1: to help you in your career, suddenly these you know,

751
00:38:18,000 --> 00:38:20,000
Speaker 1: there was a seventeen year old signed to a Formula

752
00:38:20,000 --> 00:38:23,000
Speaker 1: one team racing two hours before Formula One and just

753
00:38:23,040 --> 00:38:25,960
Speaker 1: one year previously she was karting, so it was a

754
00:38:26,000 --> 00:38:29,400
Speaker 1: big step up. But I felt very sure that we

755
00:38:29,560 --> 00:38:31,520
Speaker 1: needed to create that exposure and we needed to create

756
00:38:31,560 --> 00:38:35,600
Speaker 1: this disruption to get the eyeballs in the audience and

757
00:38:35,800 --> 00:38:40,400
Speaker 1: to create that impact. So it was definitely a learning process.

758
00:38:40,560 --> 00:38:44,160
Speaker 1: And then of course the balance between how much of

759
00:38:44,239 --> 00:38:46,520
Speaker 1: the racing people wanted to see was it more the

760
00:38:46,560 --> 00:38:49,560
Speaker 1: drama off track. I didn't want it to look like

761
00:38:49,600 --> 00:38:53,160
Speaker 1: a girly, you know, reality TV show. These were serious,

762
00:38:53,200 --> 00:38:58,040
Speaker 1: young racing drivers that had to be taken seriously on screen.

763
00:38:58,080 --> 00:39:01,759
Speaker 1: But I have to say, hello, Sunshine, Netflix were It

764
00:39:01,840 --> 00:39:04,000
Speaker 1: was really a privilege to work with both teams because

765
00:39:04,040 --> 00:39:07,239
Speaker 1: we always had the eye on the bigger picture and

766
00:39:07,239 --> 00:39:09,719
Speaker 1: the balancing act of doing it credit in the right way,

767
00:39:10,280 --> 00:39:12,440
Speaker 1: but trying to create something that people enjoy.

768
00:39:12,239 --> 00:39:16,600
Speaker 2: Watching, which is when you watch this show, it's fascinating

769
00:39:17,239 --> 00:39:20,040
Speaker 2: because you know, there are a lot of people who

770
00:39:20,160 --> 00:39:23,120
Speaker 2: you know, run leagues or run teams, who you know

771
00:39:23,160 --> 00:39:26,239
Speaker 2: they're they're a little bit you know, removed from the action.

772
00:39:27,120 --> 00:39:30,480
Speaker 2: Knowing this guy and knowing how passionate he is about

773
00:39:30,719 --> 00:39:35,719
Speaker 2: the pursuit of excellence on court, on field, whatever, you

774
00:39:35,760 --> 00:39:38,120
Speaker 2: have sat in these seats, and so you have this

775
00:39:39,080 --> 00:39:42,680
Speaker 2: very intimate and emotional relationship with these drivers that maybe

776
00:39:42,840 --> 00:39:48,000
Speaker 2: I dare say different from maybe another executive.

777
00:39:48,400 --> 00:39:48,919
Speaker 4: Is that fair?

778
00:39:49,239 --> 00:39:53,360
Speaker 1: Definitely? Definitely. And there's moments where if I see a

779
00:39:53,440 --> 00:39:56,040
Speaker 1: driver that's sat a bad qualifying or bad race, I

780
00:39:56,200 --> 00:39:59,400
Speaker 1: can sympathize so much with how she's feeling. If a

781
00:39:59,440 --> 00:40:02,759
Speaker 1: driver's under mense pressure because the results haven't come. I

782
00:40:02,840 --> 00:40:05,160
Speaker 1: know what that feels like. But on the other side,

783
00:40:05,560 --> 00:40:08,440
Speaker 1: I remember here last year, you know, Abby Pulling, She

784
00:40:08,440 --> 00:40:11,200
Speaker 1: stood on the podium at the Miami go On pre weekend,

785
00:40:11,280 --> 00:40:14,359
Speaker 1: and I thought to have that opportunity. You know, I'd

786
00:40:14,360 --> 00:40:17,440
Speaker 1: never had the chance to ever be even close to

787
00:40:17,480 --> 00:40:20,440
Speaker 1: Formula one when I was a young rating driver. So

788
00:40:20,480 --> 00:40:24,640
Speaker 1: the idea that we've created that opportunity fills me with pride.

789
00:40:25,440 --> 00:40:29,600
Speaker 1: But there's definitely for me a real emotional pardon. I

790
00:40:29,600 --> 00:40:31,560
Speaker 1: obviously have to try and stay a little bit detached

791
00:40:31,560 --> 00:40:34,839
Speaker 1: from the drivers because I don't want to ever show favoritism.

792
00:40:35,600 --> 00:40:40,359
Speaker 1: But I definitely have definitely passed a baton on. And

793
00:40:40,520 --> 00:40:44,719
Speaker 1: I have a new head of talent development who I

794
00:40:44,719 --> 00:40:46,600
Speaker 1: can see when a driver struggling or I can see

795
00:40:46,600 --> 00:40:48,279
Speaker 1: when there's an issue, and I always say, okay, this

796
00:40:48,400 --> 00:40:49,799
Speaker 1: is You've got to go and speak to her and

797
00:40:50,239 --> 00:40:53,520
Speaker 1: these issues. And I can pass on all the mistakes

798
00:40:53,680 --> 00:40:56,200
Speaker 1: that I want them to avoid that I made, and

799
00:40:56,280 --> 00:40:58,040
Speaker 1: all of the things that which's looking back, I could

800
00:40:58,080 --> 00:41:00,400
Speaker 1: have done better. I love that I can pass that

801
00:41:00,480 --> 00:41:00,920
Speaker 1: knowledge on.

802
00:41:01,239 --> 00:41:03,000
Speaker 4: You must feel that I do.

803
00:41:03,160 --> 00:41:05,040
Speaker 3: And I got to tell you, Jason, and I were

804
00:41:05,040 --> 00:41:08,120
Speaker 3: speaking before you walked in, and we were talking about

805
00:41:08,440 --> 00:41:09,960
Speaker 3: how great that first episode was.

806
00:41:10,560 --> 00:41:11,040
Speaker 1: Thank you.

807
00:41:11,160 --> 00:41:13,680
Speaker 3: It was really really good. And I can relate so

808
00:41:13,800 --> 00:41:16,200
Speaker 3: much with you because as you kind of walk in

809
00:41:16,320 --> 00:41:19,320
Speaker 3: as the boss. When I entered the New York Yankees

810
00:41:19,680 --> 00:41:21,840
Speaker 3: in two thousand and four, I had another boss and

811
00:41:21,880 --> 00:41:26,200
Speaker 3: his name was George Stein boss, and it was like

812
00:41:26,280 --> 00:41:30,480
Speaker 3: this reverence and like this ultimate respect. And I saw

813
00:41:30,480 --> 00:41:32,040
Speaker 3: those young ladies, and of course I think of my

814
00:41:32,120 --> 00:41:34,440
Speaker 3: daughters the way they look at you. Have you ever

815
00:41:34,520 --> 00:41:37,279
Speaker 3: thought a pincus of the impact you're making in these

816
00:41:37,320 --> 00:41:40,280
Speaker 3: young ladies life, whether they make it to one eventually

817
00:41:40,440 --> 00:41:42,120
Speaker 3: or whether they go on to be an executive like you.

818
00:41:43,120 --> 00:41:45,920
Speaker 1: I don't stop to think about it. I can see

819
00:41:46,200 --> 00:41:48,160
Speaker 1: that they take on board a lot of what my

820
00:41:48,200 --> 00:41:52,560
Speaker 1: opinions are and when I give them advice, and I

821
00:41:52,600 --> 00:41:55,200
Speaker 1: certainly feel sometimes I'm sitting in a room full of

822
00:41:55,280 --> 00:41:58,520
Speaker 1: men and we're discussing if one academy and they all

823
00:41:58,560 --> 00:42:00,520
Speaker 1: have opinions, and sometimes I have to hold myself back

824
00:42:00,520 --> 00:42:03,279
Speaker 1: because I think, well, you're not a woman. You've never

825
00:42:03,360 --> 00:42:05,120
Speaker 1: driven a racing car, and you're trying to tell me

826
00:42:05,239 --> 00:42:08,040
Speaker 1: that this is how it needs to be but I

827
00:42:08,120 --> 00:42:11,280
Speaker 1: respect the other opinions because I think sometimes it's different

828
00:42:11,320 --> 00:42:14,480
Speaker 1: perspectives which can also open my eyes to new things.

829
00:42:15,080 --> 00:42:16,919
Speaker 1: But I love what I do. I love the fact

830
00:42:16,960 --> 00:42:20,360
Speaker 1: that I'm creating something which is giving these young drivers

831
00:42:20,400 --> 00:42:22,880
Speaker 1: an opportunity that I could only ever have dreamed of,

832
00:42:23,719 --> 00:42:27,520
Speaker 1: and that the sport that I love has made this possible.

833
00:42:28,320 --> 00:42:30,200
Speaker 2: You know, it's interesting when you say that, Susie, because

834
00:42:30,239 --> 00:42:33,280
Speaker 2: I think I have some sense from your stories about

835
00:42:33,320 --> 00:42:35,680
Speaker 2: what you're up against a lot of these times, and

836
00:42:35,719 --> 00:42:40,040
Speaker 2: I do wonder in your mind, like, are there times

837
00:42:40,080 --> 00:42:43,640
Speaker 2: when you just think, God, this is exhausting? Like why

838
00:42:44,000 --> 00:42:47,120
Speaker 2: they just like banging on doors or beating your head

839
00:42:47,160 --> 00:42:49,600
Speaker 2: against wall, whatever you know, metaphor you want to use, Like,

840
00:42:49,920 --> 00:42:52,440
Speaker 2: does it sometimes just feel like this is ridiculous that

841
00:42:52,520 --> 00:42:55,320
Speaker 2: I have to work this hard for something that's so obvious.

842
00:42:56,040 --> 00:42:59,840
Speaker 1: Absolutely, there's definitely been moments where I thought, Oh, have

843
00:42:59,880 --> 00:43:01,839
Speaker 1: I this? Have I got it in me to keep going?

844
00:43:02,760 --> 00:43:06,040
Speaker 1: But I think it's from my racing career, that tenacity,

845
00:43:06,080 --> 00:43:09,800
Speaker 1: that never giving up and being so close to achieving

846
00:43:09,840 --> 00:43:12,920
Speaker 1: what I want to achieve. But there are days where

847
00:43:13,360 --> 00:43:17,160
Speaker 1: it just exhausts me. The endless conversations and not being

848
00:43:17,160 --> 00:43:21,000
Speaker 1: able to actually make things happen just talking about So, yeah,

849
00:43:21,040 --> 00:43:24,480
Speaker 1: that there are, but I think everyone has those tough days.

850
00:43:25,200 --> 00:43:28,000
Speaker 2: So it does feel like in these first two years

851
00:43:28,320 --> 00:43:32,680
Speaker 2: there have seemingly been moments. You know, I'm sort of

852
00:43:32,680 --> 00:43:34,440
Speaker 2: flipping the question on it said when I said, are

853
00:43:34,440 --> 00:43:38,200
Speaker 2: they're frustrating moments? Have there been moments a moment or

854
00:43:38,200 --> 00:43:41,840
Speaker 2: two where you've thought, huh.

855
00:43:41,680 --> 00:43:44,080
Speaker 4: Like we're doing something real here, this is happening.

856
00:43:45,560 --> 00:43:48,640
Speaker 1: It was the biggest moment for me was Jeda last year,

857
00:43:48,920 --> 00:43:51,960
Speaker 1: where I had few people with reservations that we should

858
00:43:51,960 --> 00:43:53,840
Speaker 1: be racing in Jeda because it was such a dangerous

859
00:43:53,840 --> 00:43:56,440
Speaker 1: and fast race track, to which my answer as well,

860
00:43:56,440 --> 00:43:58,000
Speaker 1: if men can race it, women can race it, that

861
00:43:58,040 --> 00:44:02,520
Speaker 1: shouldn't be a consideration. But it was the first time

862
00:44:02,560 --> 00:44:05,000
Speaker 1: I'd seen the ten Formula One teams with their own liveries.

863
00:44:05,040 --> 00:44:06,600
Speaker 1: It was the first time I've seen our partners with

864
00:44:06,600 --> 00:44:09,239
Speaker 1: their own liveries. We put all sixteen cars on the

865
00:44:09,239 --> 00:44:12,840
Speaker 1: grids to take a picture, had the Netflix crew following

866
00:44:12,840 --> 00:44:15,640
Speaker 1: me with Hollow Sunshine, and that was a moment where

867
00:44:15,640 --> 00:44:18,359
Speaker 1: I suddenly got a bit emotional because all of that

868
00:44:18,440 --> 00:44:21,839
Speaker 1: hard work it had come to life. We were at

869
00:44:21,880 --> 00:44:25,080
Speaker 1: the Saudi Arabian Grand Prix. There were those sixteen cars

870
00:44:25,120 --> 00:44:29,479
Speaker 1: all with their liveries, these young women with their race

871
00:44:29,480 --> 00:44:32,680
Speaker 1: suits ready to go, and that was a very very

872
00:44:32,719 --> 00:44:33,279
Speaker 1: proud moment.

873
00:44:33,880 --> 00:44:37,160
Speaker 2: And so what's the next leap forward? I mean, is

874
00:44:37,440 --> 00:44:42,000
Speaker 2: what's the next big milestone for you and for the team.

875
00:44:42,120 --> 00:44:45,680
Speaker 2: You're two years in at this point, you know you're

876
00:44:45,840 --> 00:44:48,800
Speaker 2: racing around the world. Does it expand to the grid?

877
00:44:49,000 --> 00:44:51,600
Speaker 2: Is it about individual drivers? Is it all of the above?

878
00:44:51,680 --> 00:44:54,279
Speaker 2: Like what do you game plan out when you're doing

879
00:44:54,320 --> 00:44:56,960
Speaker 2: those strategic conversations, what are you thinking about?

880
00:44:57,120 --> 00:44:59,520
Speaker 1: It's really important to me that our champion goes on

881
00:44:59,560 --> 00:45:02,000
Speaker 1: to six in the sport, that the best female that

882
00:45:02,000 --> 00:45:04,160
Speaker 1: we've identified can go back in and mix it at

883
00:45:04,200 --> 00:45:07,520
Speaker 1: the front in a normal championship, because the sport isn't segregated.

884
00:45:07,520 --> 00:45:10,080
Speaker 1: And our champion last year had our first race a

885
00:45:10,080 --> 00:45:12,480
Speaker 1: couple of weeks ago and nearly finished on the podium.

886
00:45:13,120 --> 00:45:16,319
Speaker 1: Such an important sign for us that we are at

887
00:45:16,320 --> 00:45:19,040
Speaker 1: the level where these young women can compete and do

888
00:45:19,120 --> 00:45:20,680
Speaker 1: have a chance of making it to the top. So

889
00:45:21,160 --> 00:45:23,799
Speaker 1: the progression up the ladder is really important for our

890
00:45:23,800 --> 00:45:27,480
Speaker 1: long term success as much as getting more young women

891
00:45:27,719 --> 00:45:30,400
Speaker 1: racing because we need to increase the talent pool. And

892
00:45:30,440 --> 00:45:32,799
Speaker 1: when I go to cart tracks and my son had

893
00:45:32,800 --> 00:45:34,879
Speaker 1: his first race a couple of weeks ago, and there

894
00:45:34,920 --> 00:45:37,520
Speaker 1: was a girl fighting for the race win, and that's

895
00:45:37,560 --> 00:45:40,839
Speaker 1: normal for him. He doesn't question a young girl being

896
00:45:40,840 --> 00:45:43,759
Speaker 1: on on track with him and being really competitive. And

897
00:45:43,800 --> 00:45:46,560
Speaker 1: that's changed. There's so many more young girls racing because

898
00:45:46,560 --> 00:45:48,759
Speaker 1: now they have a clear target. Well, I want to

899
00:45:48,760 --> 00:45:51,200
Speaker 1: get to F one Academy and we need both to

900
00:45:51,280 --> 00:46:07,799
Speaker 1: function for F one Academy to be successful long term.

901
00:46:07,880 --> 00:46:10,279
Speaker 4: All right, we're gonna move to rapid fire. You know,

902
00:46:10,440 --> 00:46:11,480
Speaker 4: no pressure?

903
00:46:11,600 --> 00:46:11,839
Speaker 2: Ready?

904
00:46:12,400 --> 00:46:14,120
Speaker 1: Well, I just did a pitch in thirty seconds, so.

905
00:46:14,160 --> 00:46:16,640
Speaker 2: I feel like you're good. You're good, You've got this.

906
00:46:17,400 --> 00:46:19,840
Speaker 2: What's one word to describe your deal making style?

907
00:46:20,719 --> 00:46:21,319
Speaker 1: Authentic?

908
00:46:21,920 --> 00:46:24,560
Speaker 3: What's more important to you? Your gut or data?

909
00:46:25,400 --> 00:46:26,200
Speaker 1: Gut?

910
00:46:26,560 --> 00:46:28,320
Speaker 4: Who's your dream deal making partner?

911
00:46:29,040 --> 00:46:29,400
Speaker 1: Toto?

912
00:46:29,800 --> 00:46:30,000
Speaker 2: Oh?

913
00:46:30,080 --> 00:46:30,560
Speaker 4: Good one.

914
00:46:30,840 --> 00:46:33,319
Speaker 3: What's the best piece of advice you ever received on

915
00:46:33,440 --> 00:46:34,719
Speaker 3: deal making or business?

916
00:46:35,560 --> 00:46:39,080
Speaker 1: Always have another option, don't fight to make the one

917
00:46:39,120 --> 00:46:39,600
Speaker 1: deal work.

918
00:46:40,120 --> 00:46:41,760
Speaker 4: What's the worst advice you've been given?

919
00:46:44,040 --> 00:46:45,560
Speaker 1: The deal has to happen at eighty cost.

920
00:46:47,200 --> 00:46:50,080
Speaker 3: What's your hype song? Before a big meeting or negotiation,

921
00:46:51,280 --> 00:46:53,080
Speaker 3: don't stop believing good one.

922
00:46:53,239 --> 00:46:55,239
Speaker 2: As we've talked about, you have a new docuseries out

923
00:46:55,280 --> 00:46:58,480
Speaker 2: on Netflix, F one The Academy. What's your favorite sports

924
00:46:58,520 --> 00:46:59,560
Speaker 2: documentary of all time?

925
00:47:00,360 --> 00:47:05,560
Speaker 1: Other than that, I love the Michael Jordan basketball What

926
00:47:05,600 --> 00:47:07,920
Speaker 1: was it called The Last Dance? The Last Dance was fantastic.

927
00:47:08,239 --> 00:47:10,520
Speaker 3: If you can only watch one sport for the rest

928
00:47:10,520 --> 00:47:12,000
Speaker 3: of your life, which one is it?

929
00:47:12,400 --> 00:47:13,160
Speaker 1: Formula one?

930
00:47:14,080 --> 00:47:16,200
Speaker 4: What team do you want to see win a championship

931
00:47:16,239 --> 00:47:17,520
Speaker 4: more than any.

932
00:47:17,360 --> 00:47:21,200
Speaker 1: Oh, the Scottish rugby team. They need to win something.

933
00:47:21,520 --> 00:47:25,400
Speaker 3: Finally, what's your advice for someone who wants to have

934
00:47:25,440 --> 00:47:26,920
Speaker 3: a career just like yours?

935
00:47:27,360 --> 00:47:30,319
Speaker 1: Go for it. I think quite often it's taking that

936
00:47:30,360 --> 00:47:33,000
Speaker 1: first step, which is the hardest, But I think you

937
00:47:33,040 --> 00:47:35,200
Speaker 1: need to believe in yourself and simply go for it.

938
00:47:36,880 --> 00:47:42,040
Speaker 2: Boom, Suzy Wolf, this has been such a train You

939
00:47:42,080 --> 00:47:45,319
Speaker 2: did it, Listen. You were one of the first people

940
00:47:45,360 --> 00:47:47,840
Speaker 2: I thought of when we started this show. I really

941
00:47:47,840 --> 00:47:50,000
Speaker 2: have watched your career with a lot of admiration. As

942
00:47:50,040 --> 00:47:52,880
Speaker 2: I said, and I'm really grateful to you for spending

943
00:47:52,880 --> 00:47:53,400
Speaker 2: some time with us.

944
00:47:53,440 --> 00:47:54,759
Speaker 1: Thank you, thank you for having me.

945
00:48:03,920 --> 00:48:08,080
Speaker 5: The deal is a production from Bloomberg Podcasts and Bloomberg Originals.

946
00:48:08,520 --> 00:48:11,680
Speaker 5: The Deal is hosted by Alex Rodriguez and Jason Kelly.

947
00:48:12,120 --> 00:48:15,799
Speaker 5: This show was produced by Anna Maazarakis, Lizzie Phillip, and

948
00:48:15,880 --> 00:48:20,840
Speaker 5: Stacy Wong. Original music and engineering by Blake Maples. David E.

949
00:48:21,040 --> 00:48:25,480
Speaker 5: Ravella is our managing editor. Our executive producers are Jason Kelly,

950
00:48:25,719 --> 00:48:31,799
Speaker 5: Brendan Francis Newnham, Jordan Opplinger, Trey Shallowhorn, Andrew Barden, Kelly Leferrier,

951
00:48:32,120 --> 00:48:35,040
Speaker 5: and Ashley Hoenig. Sage Bauman is our.

952
00:48:35,000 --> 00:48:36,000
Speaker 1: Head of Podcasts.

953
00:48:36,600 --> 00:48:40,319
Speaker 5: Rubob Shakir is our creative director. Art direction is from

954
00:48:40,440 --> 00:48:45,040
Speaker 5: Jacqueline Kessler. Joshua Devaux is our director of photography. Camera

955
00:48:45,080 --> 00:48:50,240
Speaker 5: operation by Geronimo Galbussa, Angela Reyes Latta and gian Carlo

956
00:48:50,360 --> 00:48:54,759
Speaker 5: zevaios antel Steinback is our gaffer and Lavelle Higgins is

957
00:48:54,800 --> 00:48:59,720
Speaker 5: our grip. Our sound operator is Ivan Alexandrov. Katia Vanoy

958
00:48:59,800 --> 00:49:04,360
Speaker 5: is our video editor. Listen to The Deal on Apple Podcasts, Spotify,

959
00:49:04,840 --> 00:49:07,839
Speaker 5: or wherever you get your podcasts. You can also tune

960
00:49:07,880 --> 00:49:11,399
Speaker 5: into the Video Companion on Bloomberg Originals and on Bloomberg TV.

961
00:49:12,000 --> 00:49:12,760
Speaker 5: Thanks for listening,