WEBVTT - Bloomberg Businessweek Weekend-June 13th, 2020

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. Hello, I'm

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<v Speaker 1>Jason Kelly and I'm Carol Masser. Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. Over the next couple of hours,

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<v Speaker 1>we're going to bring you some of the most important

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<v Speaker 1>conversations we had throughout the week on our daily radio show.

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<v Speaker 1>And Jason, it was week thirteen, and I do feel

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<v Speaker 1>like you know you and I talked about this a

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<v Speaker 1>lot throughout the week. We kind of took a moment

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<v Speaker 1>to take in what's happened over the past thirteen weeks

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<v Speaker 1>and really the past three weeks. We had that big

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<v Speaker 1>market rally off the March bottom, we had a pause

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<v Speaker 1>in stocks. This week, we continue to talk about reopenings.

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<v Speaker 1>Of course, the virus and then racism continue to dominate

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<v Speaker 1>so many of our conversations. All of this we know

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<v Speaker 1>have business, economic, financial, and of course societal impacts. That's

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<v Speaker 1>our week. I think to say in a nutshell, a

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<v Speaker 1>big and complicated and uneasy nutshell. Well, and I think

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<v Speaker 1>that we are living in historic times. I know that

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<v Speaker 1>that's glib to say at many moments, but I think

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<v Speaker 1>if you look back to the beginning of this year,

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<v Speaker 1>where we expected to be in what we expected to

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<v Speaker 1>have done by this point in We figured we'd be

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<v Speaker 1>pretty focused on an upcoming presidential election, which we are,

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<v Speaker 1>but this was also a week where we saw an

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<v Speaker 1>absolute mess down in Georgia, my home state, around their primary.

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<v Speaker 1>We see all this evidence, as you've alluded to too,

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<v Speaker 1>structural inequalities that came up even in the discussions around

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<v Speaker 1>the Federal Reserve meeting. Remember we had one of those

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<v Speaker 1>two with coming out, and he certainly had an effect

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<v Speaker 1>on the market. So we put all of those issues

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<v Speaker 1>and it is complicated to so many of our guests,

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<v Speaker 1>and you're going to hear from a lot of them

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<v Speaker 1>over the course of this show. That's right. Our featured

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<v Speaker 1>interviews and stories in the magazine this week got to

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<v Speaker 1>all of this. So that included a big interview that

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<v Speaker 1>we had about reopening right New York began. New York

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<v Speaker 1>City began phase one of a reopening, of course, home

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<v Speaker 1>to Bloomberg head quarters, in home to so many companies,

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<v Speaker 1>especially within the financial and real estate community. We caught

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<v Speaker 1>up with Kent Swigg of Swig Equities UM about how

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<v Speaker 1>the real estate market can bounce back. He of course

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<v Speaker 1>has properties in the city, residential commercial also on the

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<v Speaker 1>West coast, really throughout the country. So a good voice

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<v Speaker 1>to check in on. Absolutely, Cathy would of our investment.

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<v Speaker 1>She's one of the best performing investors over the last

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<v Speaker 1>few years. A bull on disruption and innovation. I think

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<v Speaker 1>it's fair to say. And we also can't lose sight

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<v Speaker 1>of something you mentioned, which is we are still in

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<v Speaker 1>the midst of a global pandemic. We were reminded of

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<v Speaker 1>that this week Dr Seth Letterman. He talked to us

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<v Speaker 1>about finding a vaccine that's going to be key to

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<v Speaker 1>all of this as we continue to grapple with COVID

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<v Speaker 1>nineteen plus. Jason, how America can begin to heal after

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<v Speaker 1>weeks of civil unrest. Someone who knows so much about

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<v Speaker 1>it has been really fighting um for those who are

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<v Speaker 1>lost in our society. Jason Flam was back with us

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<v Speaker 1>talking about the vulnerable populations again and how they are

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<v Speaker 1>being disproportionately impacted. So an important voice. First up, let's

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<v Speaker 1>take you inside the magazine. It's a takeover of the

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<v Speaker 1>finance section. It's reflected in the cover art. It's looking

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<v Speaker 1>at the run up in the stock market against the

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<v Speaker 1>backdrop of the virus. The economics shutdown, the civil unrest,

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<v Speaker 1>and still many unknowns about our outlook. And it really

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<v Speaker 1>is still quite a run up off those March low's Jason,

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<v Speaker 1>because even though we saw a little bit of a

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<v Speaker 1>pullback this week, we still have had a significant bounce back.

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<v Speaker 1>Oh it's unbelievable just to watch it. And we wanted

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<v Speaker 1>to understand exactly all the mechanics behind that, so we

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<v Speaker 1>turned to the man himself, Joel Webber, the editor of

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<v Speaker 1>Bloomberg Business Week. So Joel, walk us through what we've

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<v Speaker 1>been seeing over these months, especially over these past few weeks,

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<v Speaker 1>as main street and wall streets seem to diverge a bit. Yeah,

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<v Speaker 1>I mean, I think that's really the heart of the idea.

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<v Speaker 1>And as we were talking about what was happening, it

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<v Speaker 1>was sort of like the you know, and I've said

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<v Speaker 1>this before in the fro him is like the I

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<v Speaker 1>think the stock market as just really desperately wanted, uh,

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<v Speaker 1>the coronavirus stuff to just be over and end and

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<v Speaker 1>and move on, and it's really behaved that way since

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<v Speaker 1>the low on March twenty three, and you just kind

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<v Speaker 1>of like our the cover, we just kind of put

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<v Speaker 1>all the bad news that we could find on the

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<v Speaker 1>cover from the six point new million job the six

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<v Speaker 1>point nine new million, six point nine million new jobless

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<v Speaker 1>claims that were followed immediately by six point six million more,

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<v Speaker 1>the oil plunging into negative stuff, the g g DP

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<v Speaker 1>being negative five, unemployment rate fourteen point seven. It was

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<v Speaker 1>just like headline after a headline after a headline of

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<v Speaker 1>bad news, and yet the stock market just a sn'b

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<v Speaker 1>just kept climbing higher like it was none of it mattered. Um,

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<v Speaker 1>And we just said, you know, that is like this massive,

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<v Speaker 1>This is the great disconnected, And that was our cover

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<v Speaker 1>line for listen aked a lot about you know, big

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<v Speaker 1>time investors, well known investors, John Paul Paul, Tutor, Jones

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<v Speaker 1>and so many others who you know, we're fighting the

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<v Speaker 1>bounce back and talking about you know, safe ascets like

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<v Speaker 1>gold and safe havens and so on, and then finally said, okay,

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<v Speaker 1>I can't fight it anymore, basically, So it's really been

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<v Speaker 1>a remarkable bounce back to watch. Yeah, and actually you

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<v Speaker 1>know you you brought up professional investors in there, and

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<v Speaker 1>and the it really has been reach out investors. And

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<v Speaker 1>we spend a bit of time in the package talking

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<v Speaker 1>about you know, what's been happening with Robin Hood traders

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<v Speaker 1>and our hurts phenomenon, where we've got bankrupt companies and

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<v Speaker 1>their stocks are trading for pennies, and there's just all

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<v Speaker 1>kinds of enthusiasm. I think, you know, people stuck at

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<v Speaker 1>home with UH with without much to do, and you know,

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<v Speaker 1>gambling on stock um has become such an InVogue phenomenon

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<v Speaker 1>again UM. And you know, that's like one of the

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<v Speaker 1>little weird things about this market right now is how

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<v Speaker 1>much enthusiasm um retail it seems the really driving things

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<v Speaker 1>all right. Joel Weber, We really appreciated Joel Weber, the

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<v Speaker 1>editor of Bloomberg Business Week, joining us on the phone

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<v Speaker 1>and listen. I think we saw it play out, this

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<v Speaker 1>disconnect in so many ways, and I feel like it

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<v Speaker 1>got even more complicated to some extent with the civil

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<v Speaker 1>unrest that we've seen, Carol, and people really wondering what

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<v Speaker 1>the way forward is well, and I think about how

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<v Speaker 1>many conversations we had with various investment professionals and even

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<v Speaker 1>you have CEO s about how do you reconcile you know,

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<v Speaker 1>what's been going on because of the virus, the shut down,

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<v Speaker 1>the economic impact and still so many questions about what

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<v Speaker 1>the revival looks like on the other side, and then

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<v Speaker 1>add that on top of it, how do you reconcile

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<v Speaker 1>that with you know, what seemed to be NonStop gains

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<v Speaker 1>in equities, So a really timely takeover of the finance

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<v Speaker 1>section in the magazine. You're listening to Bloomberg Business Week

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<v Speaker 1>coming up reopening New York City real estate with Ken

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<v Speaker 1>Swig of Swig Equities. This is Bloomberg Face is Bloomberg

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<v Speaker 1>Business Week with Carol Masser and Jason Kelly from Bloomberg Radio.

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<v Speaker 1>Today we're bringing you some of the most important, we

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<v Speaker 1>hope informative conversations we had on our daily Bloomberg Business

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<v Speaker 1>Week radio show, all about where we are at this

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<v Speaker 1>moment thirteen and three. Carol, we've been talking about thirteen

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<v Speaker 1>weeks at home away from the office, three weeks since

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<v Speaker 1>we as a nation have really been wrestling in what

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<v Speaker 1>feels like a meaningful and maybe permanent way with inequality

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<v Speaker 1>and race relations on a level we certainly haven't seen

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<v Speaker 1>in our lifetimes. And an important voice Jason, that we've

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<v Speaker 1>turned to several times just before or just as the

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<v Speaker 1>virus was kicking in uh and actually throughout it is

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<v Speaker 1>Kent Swigg. He's president of Swig Equities, a real estate

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<v Speaker 1>development an investment from They're based in New York City.

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<v Speaker 1>They've got commercial and residential properties around the US, New York,

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<v Speaker 1>San Francisco, and more So great to check in with

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<v Speaker 1>him about reopenings and really just the world at large.

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<v Speaker 1>Think one of the biggest things that we have to

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<v Speaker 1>do is to be able to see things and call

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<v Speaker 1>them like they are. And we have to accept reality

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<v Speaker 1>and not we're not looking at a at a warp

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<v Speaker 1>reality or a fake reality. We're looking at a reality

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<v Speaker 1>that that's occurred, and it touches all of us as

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<v Speaker 1>humans um and I think it is touched and awakened

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<v Speaker 1>the inner souls of all of us in America. And

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<v Speaker 1>people have gone on the streets, they're they're they're peacefully

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<v Speaker 1>demonstrating there, they're making themselves known. And then we have

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<v Speaker 1>to continue to feel that inner, inner, inner twitch in ourselves,

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<v Speaker 1>so we act on what we've seen. And I wonder,

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<v Speaker 1>in your estimation, Kent, how all of this and this

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<v Speaker 1>is a big question that will probably start and then

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<v Speaker 1>come back to it in a few minutes, but how

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<v Speaker 1>does that change in New York City. I mean, this

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<v Speaker 1>is a city that you know, has so many elements

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<v Speaker 1>to it, so many great elements to it, but also

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<v Speaker 1>is a reflection of many of the inequalities that we

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<v Speaker 1>face as a country. Well. Look, New York City is

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<v Speaker 1>an amazing place. It is one of the only places

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<v Speaker 1>on Earth that has a collection of every single country,

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<v Speaker 1>every single almost country in the world because of the

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<v Speaker 1>United Nations, so all of us are here. And I'll

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<v Speaker 1>tell you the unique thing about New York is this

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<v Speaker 1>at two in the morning, when there's not a car

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<v Speaker 1>on the road and there's a red light, guess what

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<v Speaker 1>people do. They stop and wait for the green light.

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<v Speaker 1>Right in their own countries. They may do a lot

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<v Speaker 1>of bad things, but they sit and stop at a

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<v Speaker 1>red light waiting for the green to occur. In other words,

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<v Speaker 1>we have a certain value system and I think it

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<v Speaker 1>is ultimately expressed in in New York um as much

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<v Speaker 1>as the United States. And that is what we need

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<v Speaker 1>to harbor. We need to harbor the concept of doing right.

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<v Speaker 1>And if you look at the highest ranking police officer

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<v Speaker 1>in New York City who got down and prayed with

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<v Speaker 1>the protesters, that is the ultimate reflection of who we

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<v Speaker 1>are in New York, so we're we do it every day.

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<v Speaker 1>What we need to be able to do is to

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<v Speaker 1>be able to be back outside and working and being

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<v Speaker 1>with each other and and supporting each other so we

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<v Speaker 1>can make a change in the world. We talked about

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<v Speaker 1>for our New York audience about JP Morgan and they're

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<v Speaker 1>building this huge new headquarters. Is it a mistake, like,

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<v Speaker 1>is everybody going to leave the city or will some

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<v Speaker 1>workers leave the city? Will companies rethink, you know, spending

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<v Speaker 1>a lot of money on price New York City real

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<v Speaker 1>estate and move out to the burbs. Well, I think,

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<v Speaker 1>first of all, it's a perfect question, and and the

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<v Speaker 1>JP Morgan building is the epitome of that question. So

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<v Speaker 1>this is in my opinion, UM, all of those questions

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<v Speaker 1>are valid, and all of them will be rethought many,

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<v Speaker 1>many times by many all the corporations around. Will New

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<v Speaker 1>York City prosper absolutely, because one thing we've got fundamentally

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<v Speaker 1>is that we've got an energy level and a pace

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<v Speaker 1>that is very attractive to everyone. So if you look

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<v Speaker 1>at two seventy, will it be repopulated by time it's

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<v Speaker 1>built and up the pandemic? Unfortunately, UM, with all its

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<v Speaker 1>tragedy and everything will be an afterthought of in terms

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<v Speaker 1>of what the business community is doing going forward, not

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<v Speaker 1>that it's not going to be a big impact in

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<v Speaker 1>our lives, but when we have a therapy, a medical therapy,

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<v Speaker 1>so if we have the virus, who won't die and

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<v Speaker 1>ultimately a vaccine, people will be back to work. It

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<v Speaker 1>will be led by young people, and it will be

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<v Speaker 1>energetic to New York will prosper and thrive like it

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<v Speaker 1>has in the past. And the thing that we can

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<v Speaker 1>find working at home can be very efficient and very effective.

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<v Speaker 1>But what we don't have is creativity and opportunity when

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<v Speaker 1>we work at home, because we don't have the ability

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<v Speaker 1>to go meet with people every day. If I'm working,

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<v Speaker 1>as as one of my son's friends is working in

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<v Speaker 1>fixed income and he wants to go meet a boss

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<v Speaker 1>that is not in fixed income, he has no way

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<v Speaker 1>to do that. When he's working at home, he speaks

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<v Speaker 1>to his boss, he works very effectively, but the opportunistic

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<v Speaker 1>time of meeting somebody in walking into the office or

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<v Speaker 1>at the office or at a coffee place doesn't doesn't function.

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<v Speaker 1>It doesn't happen, and we lose creativity and opportunity. Yes,

0:12:05.120 --> 0:12:07.560
<v Speaker 1>it could be efficient that it's going. It's it's it's

0:12:07.720 --> 0:12:12.480
<v Speaker 1>very straightforward and stagnating for for an opportunistic country like ourselves.

0:12:12.520 --> 0:12:17.440
<v Speaker 1>So I am optimistic. Um, I'm very realistic of the

0:12:17.520 --> 0:12:19.800
<v Speaker 1>challenges we have right now and the pain and suffering

0:12:19.840 --> 0:12:22.600
<v Speaker 1>we're going through, but we will overcome it, and we

0:12:22.640 --> 0:12:25.160
<v Speaker 1>will be back in center. Sin cities will will take

0:12:25.480 --> 0:12:29.720
<v Speaker 1>their hold back as leader leader leaders of the world again. Yeah,

0:12:29.760 --> 0:12:33.520
<v Speaker 1>And I guess I wonder tent about sort of a

0:12:33.520 --> 0:12:37.440
<v Speaker 1>a middle road to some extent where and I think

0:12:37.480 --> 0:12:39.080
<v Speaker 1>you've probably read and heard a lot of the same

0:12:39.080 --> 0:12:41.960
<v Speaker 1>things and probably many more things than than I have

0:12:42.480 --> 0:12:47.240
<v Speaker 1>about you know, maybe some second tier quote unquote cities,

0:12:47.240 --> 0:12:50.040
<v Speaker 1>some smaller cities being able to take advantage of this

0:12:50.200 --> 0:12:53.040
<v Speaker 1>to some extent, and not in a way that hollows

0:12:53.120 --> 0:12:55.640
<v Speaker 1>out a New York City, but that does give some

0:12:55.720 --> 0:12:59.920
<v Speaker 1>opportunity to places where the cost of living maybe a

0:13:00.000 --> 0:13:02.040
<v Speaker 1>little bit lower. We were already seeing that in some

0:13:02.160 --> 0:13:05.720
<v Speaker 1>of the Nashville's and other sort of places in the world.

0:13:05.720 --> 0:13:09.440
<v Speaker 1>So I wonder how you see that evolving. I think

0:13:09.480 --> 0:13:11.760
<v Speaker 1>that absolutely is gonna happen, and certainly it's gonna happen

0:13:11.800 --> 0:13:13.839
<v Speaker 1>over the next twenty four months or thirty six months,

0:13:13.840 --> 0:13:16.840
<v Speaker 1>because until this really gets past us, we're all gonna

0:13:16.840 --> 0:13:19.520
<v Speaker 1>be work and looking at New York alternatives. And we

0:13:19.559 --> 0:13:21.400
<v Speaker 1>have a friend Jonathan who came up with the other

0:13:21.480 --> 0:13:23.720
<v Speaker 1>idea to me the other when we're speaking to him,

0:13:24.120 --> 0:13:28.760
<v Speaker 1>um or just that that companies may end up taking

0:13:29.360 --> 0:13:32.880
<v Speaker 1>some space as swing space in another part outside of

0:13:32.920 --> 0:13:35.160
<v Speaker 1>New York City. You could have an office in Long

0:13:35.200 --> 0:13:37.560
<v Speaker 1>Island with a lot of your staff are commuting from

0:13:37.640 --> 0:13:40.240
<v Speaker 1>Long Island. You can have an office in Long Island

0:13:40.280 --> 0:13:42.800
<v Speaker 1>and one in Manhattan, and those people that can work

0:13:42.800 --> 0:13:45.360
<v Speaker 1>two or three days a week in the office in

0:13:45.360 --> 0:13:47.760
<v Speaker 1>in Um, in Jericho or wherever it is on Long

0:13:47.800 --> 0:13:50.280
<v Speaker 1>Island or and then come into New York City for

0:13:50.320 --> 0:13:52.520
<v Speaker 1>the balance of the time. UM. So there are many

0:13:52.520 --> 0:13:55.000
<v Speaker 1>different ways of doing it. That's Ken Swig, president of

0:13:55.080 --> 0:13:57.840
<v Speaker 1>Swig Equities, and Jason, Yeah, you know, he is someone

0:13:58.160 --> 0:14:01.199
<v Speaker 1>I do remember that Friday the third teenth, back in March.

0:14:01.520 --> 0:14:05.719
<v Speaker 1>It was our last in studio broadcast and Kent was

0:14:05.760 --> 0:14:08.400
<v Speaker 1>there when the virus. We we talked about that the

0:14:09.000 --> 0:14:10.880
<v Speaker 1>you know how we thought it might impact our world,

0:14:10.920 --> 0:14:12.840
<v Speaker 1>and then we talked to him again. I think about

0:14:12.880 --> 0:14:15.920
<v Speaker 1>a month or so later in April, and here we

0:14:15.920 --> 0:14:19.280
<v Speaker 1>are again now, you know, as we are reopening our world.

0:14:19.400 --> 0:14:21.440
<v Speaker 1>So great to kind of, you know, go with him

0:14:21.440 --> 0:14:23.920
<v Speaker 1>through all those different perspectives. Yeah. The last time you

0:14:23.960 --> 0:14:27.080
<v Speaker 1>and I saw each other we saw Kenswick, uh, fair

0:14:27.120 --> 0:14:29.360
<v Speaker 1>to say, which is interesting. Yeah, And also you know,

0:14:29.400 --> 0:14:31.480
<v Speaker 1>this is a guy who has seen New York City

0:14:31.520 --> 0:14:33.880
<v Speaker 1>go through so many things. And I think New York City,

0:14:33.920 --> 0:14:37.600
<v Speaker 1>we know, not just susceptible when it comes to the pandemic,

0:14:37.640 --> 0:14:40.800
<v Speaker 1>but also has been susceptible to a lot of the

0:14:40.800 --> 0:14:44.280
<v Speaker 1>inequalities that we have seen laid bare, the protests that

0:14:44.360 --> 0:14:46.600
<v Speaker 1>we saw, some of the violence that we saw even

0:14:46.640 --> 0:14:50.240
<v Speaker 1>in our neighborhood there around Bloomberg headquarters. So it was

0:14:50.320 --> 0:14:52.920
<v Speaker 1>interesting to catch up with him in a very holistic way.

0:14:52.920 --> 0:14:55.240
<v Speaker 1>You're listening to Bloomberg Business We coming up the chairman

0:14:55.280 --> 0:14:58.520
<v Speaker 1>and CEO of Tonics Pharmaceuticals on the race for a

0:14:58.640 --> 0:15:02.360
<v Speaker 1>coronavirus facts see one of many companies in that race.

0:15:02.520 --> 0:15:09.760
<v Speaker 1>This is Bloomberg. You're listening to Bloomberg Business Week with

0:15:09.840 --> 0:15:13.400
<v Speaker 1>Carol Masser and Jason Kelly from Bloomberg Radio. We're bringing

0:15:13.400 --> 0:15:16.000
<v Speaker 1>you some of the most important and informative conversations throughout

0:15:16.040 --> 0:15:18.480
<v Speaker 1>the week that we had on our daily radio show,

0:15:18.520 --> 0:15:20.720
<v Speaker 1>dealing about so many different issues. Of course what's going

0:15:20.800 --> 0:15:23.440
<v Speaker 1>on in the markets, uh, the civil unrest that we

0:15:23.480 --> 0:15:27.680
<v Speaker 1>continued to see, the virus, and of course reopening society.

0:15:27.800 --> 0:15:30.520
<v Speaker 1>But I have to say, Jason, we couldn't forget because

0:15:30.520 --> 0:15:33.200
<v Speaker 1>the tallly's on the virus. They continue and parts of

0:15:33.240 --> 0:15:36.840
<v Speaker 1>the United States, we saw those numbers going up absolutely

0:15:36.920 --> 0:15:40.200
<v Speaker 1>and we're all looking towards a vaccine, and we wanted

0:15:40.240 --> 0:15:42.440
<v Speaker 1>to get a gut check on that. Candidly, we wanted

0:15:42.440 --> 0:15:44.320
<v Speaker 1>to talk to someone who's actually in the midst of

0:15:44.360 --> 0:15:47.520
<v Speaker 1>doing that work. So we caught up with Dr Seth Letterman.

0:15:47.560 --> 0:15:50.760
<v Speaker 1>He's the chairman, CEO, and founder of Tomics Pharmaceuticals. He

0:15:50.840 --> 0:15:54.280
<v Speaker 1>talked about how they're working one of many companies to

0:15:54.360 --> 0:15:59.760
<v Speaker 1>manufacture a vaccine. I would say generally that people should

0:15:59.760 --> 0:16:02.880
<v Speaker 1>air on the side of caution. It's it's hard to know,

0:16:03.800 --> 0:16:08.240
<v Speaker 1>um what's safe and what's not safe, but people making

0:16:08.280 --> 0:16:14.160
<v Speaker 1>individual decisions should be cautious. I think that I find

0:16:14.200 --> 0:16:18.680
<v Speaker 1>some of the information compelling that being outside is better

0:16:18.720 --> 0:16:22.320
<v Speaker 1>than inside with people. I think that, uh, stay six

0:16:22.320 --> 0:16:26.239
<v Speaker 1>ft apart wearing a mask and hands are all very important.

0:16:26.600 --> 0:16:33.920
<v Speaker 1>So this new thought about asymptomatic transmission is something that

0:16:33.960 --> 0:16:37.840
<v Speaker 1>people can put into an equation, but I wouldn't use

0:16:37.920 --> 0:16:42.600
<v Speaker 1>that to engage in any behaviors that don't follow the

0:16:42.600 --> 0:16:46.640
<v Speaker 1>basic tenants help us understand what's realistic, what you are seeing,

0:16:46.720 --> 0:16:51.520
<v Speaker 1>and how this development, which feels different to those of

0:16:51.600 --> 0:16:54.080
<v Speaker 1>us who don't normally pay so much attention to how

0:16:54.200 --> 0:16:58.680
<v Speaker 1>vaccines are created, how it is or isn't different from

0:16:58.720 --> 0:17:00.720
<v Speaker 1>what you normally seek well for So, I think that

0:17:00.840 --> 0:17:05.040
<v Speaker 1>there's a remarkable effort going on all over the world,

0:17:05.119 --> 0:17:13.000
<v Speaker 1>many companies, and it's really exciting to see how governments, nonprofits,

0:17:13.240 --> 0:17:16.600
<v Speaker 1>companies have come together with the common goal of doing

0:17:16.640 --> 0:17:21.200
<v Speaker 1>something about this. I agree with the general belief that

0:17:21.280 --> 0:17:24.199
<v Speaker 1>we really can't get back to work and back to

0:17:24.280 --> 0:17:28.160
<v Speaker 1>school and in the same way that we now look

0:17:28.160 --> 0:17:32.080
<v Speaker 1>back on it's called normal until there's a vaccine. So

0:17:32.400 --> 0:17:36.760
<v Speaker 1>a vaccine is very important and one of the exciting

0:17:37.000 --> 0:17:40.920
<v Speaker 1>aspects of this that so many different technologies are being tested.

0:17:41.760 --> 0:17:45.119
<v Speaker 1>I think it's realistic that there will be a vaccine

0:17:45.160 --> 0:17:48.520
<v Speaker 1>either late this year or early next year, but I'm

0:17:48.520 --> 0:17:51.000
<v Speaker 1>not sure that that would be the vaccine that will

0:17:51.080 --> 0:17:56.720
<v Speaker 1>ultimately win market acceptance and the confidence of doctors and patients.

0:17:57.280 --> 0:17:59.760
<v Speaker 1>So there's an element of the tortoise and the hair

0:18:00.520 --> 0:18:03.680
<v Speaker 1>where there are some companies that are very fast out

0:18:03.680 --> 0:18:06.399
<v Speaker 1>of the gate, they have exciting technology, but there are

0:18:06.400 --> 0:18:09.639
<v Speaker 1>other companies like ours that are going more slowly and

0:18:09.720 --> 0:18:14.040
<v Speaker 1>have different technologies. And I think that COVID nine team

0:18:14.080 --> 0:18:16.560
<v Speaker 1>will be with us for a long time, so it

0:18:16.600 --> 0:18:20.120
<v Speaker 1>will be possible to figure out which vaccines are best

0:18:20.119 --> 0:18:23.040
<v Speaker 1>in the public health sense. Explain the science. As you say,

0:18:23.040 --> 0:18:26.560
<v Speaker 1>there's different technologies for the virus, So explain that, because

0:18:26.600 --> 0:18:30.000
<v Speaker 1>you're right, there is this huge race going on the

0:18:30.119 --> 0:18:33.320
<v Speaker 1>government is involved to what are the different technologies we're

0:18:33.320 --> 0:18:37.520
<v Speaker 1>talking about, you know, and how that affects the efficacy

0:18:37.560 --> 0:18:41.960
<v Speaker 1>of an ultimate vaccine. I think the simplest way to

0:18:42.080 --> 0:18:46.800
<v Speaker 1>do to divide the different vaccine technologies that are out

0:18:46.800 --> 0:18:50.960
<v Speaker 1>there um is to think about the two main components

0:18:50.960 --> 0:18:55.480
<v Speaker 1>of the immune system, and that is either antibodies or

0:18:55.640 --> 0:19:01.119
<v Speaker 1>T cells. And I think that vaccines are designed to

0:19:01.240 --> 0:19:06.280
<v Speaker 1>stimulate either antibody responses or T cell responses. Antibody responses

0:19:06.640 --> 0:19:12.040
<v Speaker 1>are shorter lived and tend to stop an infection from happening,

0:19:12.520 --> 0:19:17.359
<v Speaker 1>and T cell responses are longer lived but tend to

0:19:17.800 --> 0:19:21.919
<v Speaker 1>eliminate an infection after it's happened and also clear the

0:19:21.920 --> 0:19:26.320
<v Speaker 1>bloodstream and the body of the virus. Now, those are

0:19:26.359 --> 0:19:31.600
<v Speaker 1>the extremes. Just about every vaccine will have elements of both.

0:19:31.960 --> 0:19:34.399
<v Speaker 1>But I think that dividing them up into whether something

0:19:34.480 --> 0:19:37.560
<v Speaker 1>is more antibody or more T cell focused is a

0:19:37.600 --> 0:19:41.120
<v Speaker 1>good way to do to divide the many technologies being

0:19:41.119 --> 0:19:43.080
<v Speaker 1>thrown at this. Do we need both or do we

0:19:43.160 --> 0:19:45.359
<v Speaker 1>need the T cells, which to me sounds like a

0:19:45.359 --> 0:19:50.360
<v Speaker 1>bigger deal. Both and um but but there there are

0:19:50.440 --> 0:19:54.600
<v Speaker 1>flavors within both. But for example, it's probably true that

0:19:54.760 --> 0:19:57.600
<v Speaker 1>an antibody test is a good sign that someone has

0:19:57.640 --> 0:20:01.639
<v Speaker 1>recovered from the illness and as level of immunity. But

0:20:02.800 --> 0:20:06.520
<v Speaker 1>antibodies without key cells is probably not a solution. And

0:20:06.560 --> 0:20:09.600
<v Speaker 1>that's Dr Seth Letterman, the chairman CEO of Tonics Pharmaceuticals,

0:20:09.640 --> 0:20:11.400
<v Speaker 1>and Carol. I think you and I both walked away

0:20:11.440 --> 0:20:13.880
<v Speaker 1>from this conversation thinking, all right, I understand a little

0:20:13.880 --> 0:20:17.320
<v Speaker 1>bit more about the science here, the possibilities, but also

0:20:17.359 --> 0:20:21.679
<v Speaker 1>the complexities of this. So much of our world we

0:20:21.760 --> 0:20:24.440
<v Speaker 1>know it's easy to distill things down to what we

0:20:24.600 --> 0:20:26.680
<v Speaker 1>just get a vaccine and everything gets back to normal.

0:20:27.000 --> 0:20:29.480
<v Speaker 1>More complicated than that, and certainly the road to get

0:20:29.520 --> 0:20:32.000
<v Speaker 1>there is long and winding. Well, I loved how we

0:20:32.040 --> 0:20:35.359
<v Speaker 1>got into the different technologies for the virus antibodies versus

0:20:35.400 --> 0:20:37.960
<v Speaker 1>T cells, and you know, you really need to understand

0:20:38.000 --> 0:20:40.920
<v Speaker 1>this to figure out what will be the most effective

0:20:41.000 --> 0:20:44.280
<v Speaker 1>vaccine and maybe multiple vaccines that will need to really

0:20:44.320 --> 0:20:46.920
<v Speaker 1>get ahead of the coronavirus. So I'm so glad we

0:20:47.000 --> 0:20:49.480
<v Speaker 1>got some time with him. You're listening to Bloomberg Business

0:20:49.480 --> 0:20:52.240
<v Speaker 1>Week coming up next. I call him a friend of

0:20:52.280 --> 0:20:54.760
<v Speaker 1>the show, Jason flam He's a founding board member of

0:20:54.800 --> 0:20:58.679
<v Speaker 1>the Innocence Project on Racial injustice, and we caught up

0:20:58.680 --> 0:21:01.320
<v Speaker 1>with him once again to talk about the impact of

0:21:01.359 --> 0:21:04.280
<v Speaker 1>the past three weeks reminding us about how those most

0:21:04.359 --> 0:21:09.080
<v Speaker 1>vulnerable populations are targeted really unfairly. He's a job. This

0:21:09.160 --> 0:21:16.159
<v Speaker 1>is Bloomberg. You're listening to Bloomberg Business Week with Carol

0:21:16.200 --> 0:21:19.880
<v Speaker 1>Masser and Jason Kelly from Bloomberg Radio. Well, today we're

0:21:19.880 --> 0:21:21.720
<v Speaker 1>bringing you some of the most important and we hope

0:21:21.720 --> 0:21:24.920
<v Speaker 1>informative conversations we had on our daily Bloomberg Business week

0:21:25.000 --> 0:21:29.680
<v Speaker 1>radio show across the week, and it feels like every

0:21:29.720 --> 0:21:33.639
<v Speaker 1>conversation we have Carol is complicated in many ways. You know,

0:21:33.760 --> 0:21:35.919
<v Speaker 1>we spent so many weeks saying, all right, how are

0:21:35.960 --> 0:21:37.879
<v Speaker 1>you dealing with this pandemic? How are you dealing with

0:21:37.920 --> 0:21:40.600
<v Speaker 1>it personally? And now there's a whole other layer, and

0:21:40.680 --> 0:21:43.439
<v Speaker 1>it's a complex one. And so going back to some

0:21:43.560 --> 0:21:46.239
<v Speaker 1>of our tried and true voices and voices who are

0:21:46.359 --> 0:21:49.240
<v Speaker 1>right in the midst of this feels that much more important. Well,

0:21:49.280 --> 0:21:51.639
<v Speaker 1>one of those voices, Jason, is Jason flam He's the

0:21:51.760 --> 0:21:54.240
<v Speaker 1>CEO and founder of Lava Records, founding board member of

0:21:54.240 --> 0:21:57.280
<v Speaker 1>the Innocence Project. He's also host of the powerful podcast

0:21:57.320 --> 0:22:00.240
<v Speaker 1>Wrongful Conviction. He spoke with us about the death of

0:22:00.280 --> 0:22:04.000
<v Speaker 1>George Floyd and the resulting civic unrest as once again

0:22:04.160 --> 0:22:08.960
<v Speaker 1>the vulnerable population is disproportionately being impacted. This is this

0:22:09.080 --> 0:22:12.880
<v Speaker 1>is about so much more than the killings that we see,

0:22:12.880 --> 0:22:16.120
<v Speaker 1>the police killings that we've been seeing recently on videotape

0:22:16.440 --> 0:22:18.560
<v Speaker 1>that have been reported so widely that beyond the Taylor,

0:22:18.560 --> 0:22:21.280
<v Speaker 1>of course, we we all know about that. A lot

0:22:21.280 --> 0:22:24.879
<v Speaker 1>of Aubrey, etcetera. What we're seeing I believe is a

0:22:24.960 --> 0:22:31.320
<v Speaker 1>reaction to the systemic persecution of people of color in

0:22:31.440 --> 0:22:35.600
<v Speaker 1>our criminal legal system at every phase, right, And most

0:22:35.640 --> 0:22:38.640
<v Speaker 1>of it is behind the scenes, and but it's very,

0:22:38.800 --> 0:22:42.600
<v Speaker 1>very real. We have almost eleven million people cycling in

0:22:42.600 --> 0:22:45.520
<v Speaker 1>and out of jail in prison every year in America.

0:22:45.720 --> 0:22:51.080
<v Speaker 1>Eleven million. It's insane. And so the jail churn of

0:22:51.160 --> 0:22:56.439
<v Speaker 1>just these black bodies being taken and you know, and

0:22:56.600 --> 0:23:00.919
<v Speaker 1>just brutalized at every step of the game is is

0:23:00.960 --> 0:23:04.120
<v Speaker 1>something that had to burst. And you know, now there's

0:23:04.160 --> 0:23:08.440
<v Speaker 1>this visible, you know, lynching, the slow motion lynching, and

0:23:08.520 --> 0:23:11.560
<v Speaker 1>finally it's crystallized everyone to come together in a way

0:23:11.600 --> 0:23:17.800
<v Speaker 1>that's never happened before. So how do we collectively keep

0:23:17.880 --> 0:23:24.000
<v Speaker 1>the momentum to a point, Jason, where there's real structural change, because,

0:23:24.040 --> 0:23:27.320
<v Speaker 1>as you say, it's well beyond police brutality. Are we

0:23:27.480 --> 0:23:31.000
<v Speaker 1>thinking as broadly and and at the same time as

0:23:31.080 --> 0:23:34.840
<v Speaker 1>specifically about some of those things that need to change

0:23:34.840 --> 0:23:38.480
<v Speaker 1>more structurally? Yeah, I mean, I hope so. And it's

0:23:38.520 --> 0:23:43.000
<v Speaker 1>interesting because there's no one particular thing that everyone is demanding, right, right.

0:23:43.080 --> 0:23:45.680
<v Speaker 1>The fact is that we want people want, and it's

0:23:45.680 --> 0:23:48.280
<v Speaker 1>so interesting that this is I think the first, Well,

0:23:48.320 --> 0:23:51.400
<v Speaker 1>first of all, it's the biggest movement I think probably ever.

0:23:51.480 --> 0:23:53.720
<v Speaker 1>You have all fifty states and at least eighteen other

0:23:53.760 --> 0:23:58.800
<v Speaker 1>countries with these massive protests and which are almost exclusively

0:23:58.800 --> 0:24:00.320
<v Speaker 1>peaceful by the one that's just got that out of

0:24:00.359 --> 0:24:05.320
<v Speaker 1>the way. So I think we're starting to see changes, right.

0:24:05.359 --> 0:24:08.040
<v Speaker 1>You just mentioned on the news break the Confederate flag

0:24:08.240 --> 0:24:12.520
<v Speaker 1>and being taken from NASCAR events. Right, these things are symbolic,

0:24:12.680 --> 0:24:15.960
<v Speaker 1>but they're meaningful in my opinion. Interesting that that happened

0:24:15.960 --> 0:24:18.080
<v Speaker 1>on the same day that the President said that he's

0:24:18.080 --> 0:24:22.600
<v Speaker 1>not going to um allowed the Confederate names to be

0:24:22.640 --> 0:24:26.200
<v Speaker 1>taken off of military basis UM. So it's it's interesting

0:24:26.280 --> 0:24:29.320
<v Speaker 1>that NASCAR and the White House are on different ends

0:24:29.320 --> 0:24:32.080
<v Speaker 1>of the You know that that argument, and NASCAR is

0:24:32.080 --> 0:24:35.280
<v Speaker 1>obviously right. So Jason and I think this is very

0:24:35.359 --> 0:24:38.160
<v Speaker 1>relevant to the event that you're talking about, the Zoom

0:24:38.160 --> 0:24:41.600
<v Speaker 1>event you're having tomorrow that you were describing with us before,

0:24:41.600 --> 0:24:43.800
<v Speaker 1>and we'll talk about it again before we wrap up.

0:24:44.240 --> 0:24:46.720
<v Speaker 1>But you know, I've really been wrestling with this, and

0:24:46.720 --> 0:24:50.399
<v Speaker 1>I daresay Carol has as well. We have teenagers, were

0:24:50.400 --> 0:24:53.560
<v Speaker 1>trying to have these conversations with our kids about this,

0:24:53.640 --> 0:24:55.240
<v Speaker 1>and I know a lot of parents are trying to

0:24:55.240 --> 0:24:59.000
<v Speaker 1>have conversations with their teenagers twenty years old, twenty year old,

0:24:59.040 --> 0:25:01.520
<v Speaker 1>and and and up. You know, this is a generation

0:25:01.560 --> 0:25:05.280
<v Speaker 1>that's very socially engaged. They want to do something. They

0:25:05.320 --> 0:25:08.919
<v Speaker 1>don't necessarily have the life experience that that maybe we have,

0:25:09.000 --> 0:25:12.640
<v Speaker 1>and don't understand some of the complexities of this. And

0:25:12.720 --> 0:25:15.360
<v Speaker 1>yet we want them to be engaged and we want

0:25:15.400 --> 0:25:19.200
<v Speaker 1>them to be informed. How do you recommend having those

0:25:19.240 --> 0:25:23.240
<v Speaker 1>types of conversations. Well, there's so many great resources that

0:25:23.320 --> 0:25:25.359
<v Speaker 1>you can go to. Right, there's a wonderful new book

0:25:25.359 --> 0:25:29.480
<v Speaker 1>out called Usual Cruelty by Alek Car Katzanis that really

0:25:30.080 --> 0:25:33.080
<v Speaker 1>ripped the lid off of how we have you know,

0:25:33.280 --> 0:25:37.639
<v Speaker 1>created and and perpetuated the system that is designed to

0:25:37.920 --> 0:25:41.480
<v Speaker 1>crush human beings, to cage them and crush them for

0:25:41.560 --> 0:25:47.280
<v Speaker 1>economic gain. Of course, people in our criminal institutions, right,

0:25:47.320 --> 0:25:50.159
<v Speaker 1>and we have almost ten thousand jails in prisons in

0:25:50.160 --> 0:25:54.720
<v Speaker 1>this country, which is insane, right, But are black, It's

0:25:54.760 --> 0:25:59.320
<v Speaker 1>like it's crazy, right, we have more people in prison,

0:26:00.280 --> 0:26:03.320
<v Speaker 1>more black people in prison right now than we ever

0:26:03.440 --> 0:26:07.199
<v Speaker 1>had enslaved at any particular time in the history of slavery. So,

0:26:08.000 --> 0:26:10.160
<v Speaker 1>you know, but but again, I mean, there's so many

0:26:10.160 --> 0:26:15.400
<v Speaker 1>great things. Watched thirteen the movie right, watch the Innostance Files, sorry,

0:26:15.400 --> 0:26:19.200
<v Speaker 1>the Innocence Files on Netflix. Um, you know, there's there

0:26:19.200 --> 0:26:21.440
<v Speaker 1>are so many great things to follow on my Instagram,

0:26:21.480 --> 0:26:24.000
<v Speaker 1>which is it's Jason Flam. I t s Jason Flam.

0:26:24.040 --> 0:26:26.680
<v Speaker 1>I'm always highlighting things that I think are important too

0:26:27.240 --> 0:26:29.919
<v Speaker 1>for people to focus on. But yeah, the minute you

0:26:30.000 --> 0:26:32.680
<v Speaker 1>get into this, it becomes like a rabbit hole, right.

0:26:32.680 --> 0:26:35.280
<v Speaker 1>And I'm hoping your kids and other kids of their

0:26:35.320 --> 0:26:39.439
<v Speaker 1>generation will take this and and and make it their

0:26:39.560 --> 0:26:44.240
<v Speaker 1>their cause because this is the worst failed social policy

0:26:44.320 --> 0:26:49.960
<v Speaker 1>disaster of our lifetimes, you know. So and I and

0:26:50.000 --> 0:26:52.400
<v Speaker 1>I guess it's interesting too, and I and I appreciate

0:26:52.440 --> 0:26:55.280
<v Speaker 1>what you said there because I do think, especially in

0:26:55.480 --> 0:26:57.920
<v Speaker 1>light of you know, so many people saying so many

0:26:57.960 --> 0:27:03.600
<v Speaker 1>different things, being able to focus the conversation on incarceration specifically,

0:27:03.680 --> 0:27:06.199
<v Speaker 1>I do think it's helpful because I think, as you

0:27:06.240 --> 0:27:09.320
<v Speaker 1>said before, we did some news, you know, this idea

0:27:09.320 --> 0:27:11.959
<v Speaker 1>of like everybody is sort of casting about and and

0:27:12.040 --> 0:27:17.520
<v Speaker 1>this is a very you know, just stark reality, and

0:27:17.880 --> 0:27:20.560
<v Speaker 1>you just described it really well and to sort of

0:27:20.600 --> 0:27:24.000
<v Speaker 1>point people toward that specific part of the system, which

0:27:24.080 --> 0:27:27.359
<v Speaker 1>is I think empirically broken. I think I think no

0:27:27.400 --> 0:27:29.199
<v Speaker 1>one would be like, no, it's going great. You know,

0:27:29.720 --> 0:27:32.520
<v Speaker 1>it's a it's it's very pointed. So I appreciate that.

0:27:33.440 --> 0:27:36.879
<v Speaker 1>I guess I think something little shut sorry, go ahead, No, no, please, Jason,

0:27:36.920 --> 0:27:39.120
<v Speaker 1>go go ahead. I was gonna say. I think something

0:27:39.119 --> 0:27:41.080
<v Speaker 1>that will really surprise a lot of your listeners is

0:27:41.119 --> 0:27:44.040
<v Speaker 1>that the number one arrest, the number one reason for

0:27:44.119 --> 0:27:47.399
<v Speaker 1>arrest in America and jailing is driving on a suspended license.

0:27:47.840 --> 0:27:50.240
<v Speaker 1>As you can guess, the overwhelming majority of those people

0:27:50.280 --> 0:27:52.439
<v Speaker 1>that are arrested for this and and jailed, and of

0:27:52.480 --> 0:27:55.840
<v Speaker 1>course they are over the over index in every aspect

0:27:55.840 --> 0:27:58.080
<v Speaker 1>of the system. They're the most arrested, are the most prosecuted,

0:27:58.119 --> 0:28:00.000
<v Speaker 1>they get the highest sentences, they get the longest sentence.

0:28:00.080 --> 0:28:02.840
<v Speaker 1>Is they have, you know, the longest probation periods are

0:28:02.880 --> 0:28:06.320
<v Speaker 1>people of color. So the fact is that these are

0:28:06.320 --> 0:28:08.680
<v Speaker 1>not dangerous people. And then there's fines and fees, and

0:28:08.720 --> 0:28:10.320
<v Speaker 1>they get charged with these fines and fees. They get

0:28:10.320 --> 0:28:12.400
<v Speaker 1>put back into the system because they can't pay these

0:28:12.440 --> 0:28:17.040
<v Speaker 1>fines and fees. So it just becomes a NonStop churn

0:28:17.200 --> 0:28:21.080
<v Speaker 1>that disrupts families and communities and creates this hostile, terrible,

0:28:21.440 --> 0:28:24.840
<v Speaker 1>you know, feeling amongst people who are being again put

0:28:24.880 --> 0:28:27.240
<v Speaker 1>down and persecuted. And and that's why I hope people

0:28:27.240 --> 0:28:30.159
<v Speaker 1>will follow um Civil Rights Core is a great thing

0:28:30.200 --> 0:28:32.119
<v Speaker 1>to follow on Instagram or and the same thing the

0:28:32.119 --> 0:28:34.920
<v Speaker 1>book Usual Cruelty by that same guy who's really upending

0:28:34.920 --> 0:28:37.760
<v Speaker 1>that system but working on So Jason, what else needs

0:28:37.800 --> 0:28:40.640
<v Speaker 1>to change? Because this is not you know something again

0:28:41.200 --> 0:28:44.400
<v Speaker 1>that like just happened overnight, right, it's you know, we

0:28:44.480 --> 0:28:49.280
<v Speaker 1>had um one guest on who from Horred and she

0:28:49.400 --> 0:28:51.880
<v Speaker 1>just talked about you know, we've been fighting racism for

0:28:51.880 --> 0:28:55.240
<v Speaker 1>four hundred years and then some you know, so what

0:28:55.480 --> 0:28:58.440
<v Speaker 1>is it? Is it? Education? Is it? Neighborhoods? Is it?

0:28:59.000 --> 0:29:02.160
<v Speaker 1>You know, I've been having conversations. We were talking about

0:29:02.200 --> 0:29:04.800
<v Speaker 1>you know, who we socialize with, and you know what,

0:29:04.800 --> 0:29:07.760
<v Speaker 1>what what's wrong? What's broken down in our system? What

0:29:07.920 --> 0:29:11.040
<v Speaker 1>needs to be the first one two steps to change?

0:29:11.480 --> 0:29:16.920
<v Speaker 1>You know the racism that is obviously still rampant in America. Well,

0:29:16.960 --> 0:29:19.640
<v Speaker 1>I think that when people talk about defunding the police,

0:29:19.640 --> 0:29:21.760
<v Speaker 1>what they're really saying is and there's not a better

0:29:21.760 --> 0:29:23.520
<v Speaker 1>word for us to us that they use. But they're saying,

0:29:23.800 --> 0:29:26.200
<v Speaker 1>take some of this money. Right. Where you have cities,

0:29:26.240 --> 0:29:29.080
<v Speaker 1>major cities who have over their budgets that are devoted

0:29:29.120 --> 0:29:31.920
<v Speaker 1>to police and corrections, right, take some of that money

0:29:31.960 --> 0:29:37.280
<v Speaker 1>away and put it into community you know, um enrichment. Right,

0:29:37.280 --> 0:29:39.880
<v Speaker 1>put it into programs that actually help people. And let's

0:29:39.880 --> 0:29:43.880
<v Speaker 1>bear in mind that only less than four of nine

0:29:43.880 --> 0:29:46.760
<v Speaker 1>one one calls are for anything violent, right, So, and

0:29:46.840 --> 0:29:51.160
<v Speaker 1>we can't expect police officers to be trained to deal

0:29:51.200 --> 0:29:53.320
<v Speaker 1>with the mental health crisis or someone in the drug

0:29:53.440 --> 0:29:58.040
<v Speaker 1>situation who's having a reaction, or someone who is uh

0:29:58.080 --> 0:29:59.760
<v Speaker 1>stuck on the side of the road, no matter what

0:29:59.760 --> 0:30:02.080
<v Speaker 1>it is, they show up in this highly militarized way,

0:30:02.400 --> 0:30:06.040
<v Speaker 1>and bad things happen. Now, the racism, the systemic racism,

0:30:06.120 --> 0:30:08.720
<v Speaker 1>is a whole another issue, and that's something we have

0:30:08.840 --> 0:30:11.280
<v Speaker 1>to deal with it. There's a soft racism, right, and

0:30:11.320 --> 0:30:13.360
<v Speaker 1>I think we all have to do a couple of things.

0:30:13.400 --> 0:30:15.200
<v Speaker 1>We have to look at our company. So many people

0:30:15.240 --> 0:30:17.840
<v Speaker 1>that are listening are people who run our our big

0:30:17.880 --> 0:30:22.080
<v Speaker 1>wigs and important businesses. Look at your hiring practices, look

0:30:22.080 --> 0:30:25.320
<v Speaker 1>at your portfolio as well. I encourage your listeners to

0:30:25.560 --> 0:30:28.640
<v Speaker 1>look at your portfolio, call your your investment person or

0:30:28.640 --> 0:30:30.760
<v Speaker 1>maybe your your own and look and see if you

0:30:30.800 --> 0:30:33.960
<v Speaker 1>have any investments in companies that benefit from the from

0:30:34.000 --> 0:30:37.360
<v Speaker 1>the caging of human beings, and if you do divest.

0:30:37.600 --> 0:30:40.440
<v Speaker 1>That's Jason Flam founding board member of The Innocence Project.

0:30:40.520 --> 0:30:44.800
<v Speaker 1>He's host of Wrongful Conviction, the podcast, founder and CEO

0:30:44.800 --> 0:30:47.120
<v Speaker 1>of Lava Records. Someone well known to the recording industry.

0:30:47.200 --> 0:30:49.560
<v Speaker 1>Made certainly his mark there, but he's also now making

0:30:49.560 --> 0:30:53.480
<v Speaker 1>a mark Jason on giving voices to those that are

0:30:53.520 --> 0:30:58.200
<v Speaker 1>often unheard in our society, including those who are wrongfully incarcerated.

0:30:58.480 --> 0:31:00.640
<v Speaker 1>And what I liked about him is he's very prescriptive

0:31:00.680 --> 0:31:02.520
<v Speaker 1>in some ways, and I think we look to people

0:31:02.560 --> 0:31:05.920
<v Speaker 1>like him who know the issues so well. He's also focused,

0:31:06.080 --> 0:31:08.920
<v Speaker 1>I think, at a time where we're all looking for

0:31:09.320 --> 0:31:13.960
<v Speaker 1>something tangible, and I think being able to distill what

0:31:14.000 --> 0:31:17.920
<v Speaker 1>we're seeing in the broader world down to this issue

0:31:18.040 --> 0:31:23.200
<v Speaker 1>of incarceration, mass incarceration. Obviously the wrongfully Convicted is his

0:31:23.320 --> 0:31:26.360
<v Speaker 1>very specific passion. But what he's able to bring in

0:31:26.440 --> 0:31:30.400
<v Speaker 1>terms of understanding this system that we have built that,

0:31:30.560 --> 0:31:33.600
<v Speaker 1>as you say, disproportionately affects a very vulnerable part of

0:31:33.600 --> 0:31:36.360
<v Speaker 1>the conversation. It's a really important thing to understand right

0:31:36.360 --> 0:31:38.360
<v Speaker 1>now well, and he said, it's about so much more

0:31:38.640 --> 0:31:41.200
<v Speaker 1>than the killings we've seen on videotape. It's a reaction

0:31:41.200 --> 0:31:44.080
<v Speaker 1>to the systemic prosecution to people of color. And he

0:31:44.200 --> 0:31:47.880
<v Speaker 1>just talked about basically, you know, putting money into programs

0:31:47.880 --> 0:31:49.840
<v Speaker 1>that make a difference. And he said, for investors, you

0:31:49.920 --> 0:31:52.600
<v Speaker 1>gotta look at your portfolio and see how you can

0:31:52.600 --> 0:31:54.800
<v Speaker 1>make a difference. You know, money talks. We've said this

0:31:54.880 --> 0:31:57.800
<v Speaker 1>many times over the past few weeks. And that wraps

0:31:57.880 --> 0:32:00.000
<v Speaker 1>up the first hour the weekend edition of Bloomberg Business

0:32:00.000 --> 0:32:02.840
<v Speaker 1>Week from Bloomberg Radio. I'm Jason Kelly and I'm Carol Masser.

0:32:02.960 --> 0:32:04.920
<v Speaker 1>Plenty coming up in our next hour, we're gonna go

0:32:04.960 --> 0:32:08.520
<v Speaker 1>inside the magazine for a look at how one company, Shopify,

0:32:08.680 --> 0:32:11.120
<v Speaker 1>is enjoying a big moment and hoping it lasts. It's

0:32:11.160 --> 0:32:13.680
<v Speaker 1>all because of the virus. Letus. We'll catch up with

0:32:13.760 --> 0:32:17.120
<v Speaker 1>John Rogers of Aerial Investments, one of the best known

0:32:17.200 --> 0:32:20.880
<v Speaker 1>names in investing. He'll talk about this moment where we

0:32:21.040 --> 0:32:25.800
<v Speaker 1>find ourselves. It's a critical one, especially as a leading

0:32:25.800 --> 0:32:30.040
<v Speaker 1>African American voice. He knows what it's going to take

0:32:30.080 --> 0:32:32.960
<v Speaker 1>to really make some fundamental changes. Yeah, we're at a

0:32:32.960 --> 0:32:35.640
<v Speaker 1>critical moment, and this is a critical voice on the subject.

0:32:35.800 --> 0:32:45.479
<v Speaker 1>This is Bloomberg. You're listening to Bloomberg Business Week with

0:32:45.560 --> 0:32:49.480
<v Speaker 1>Carol Masser and Jason Kelly from Bloomberg Radio. We're bringing

0:32:49.480 --> 0:32:51.960
<v Speaker 1>you some of the most important and informative conversations that

0:32:52.000 --> 0:32:54.640
<v Speaker 1>we had on our daily radio show throughout the week. This,

0:32:54.800 --> 0:32:58.040
<v Speaker 1>of course, as news continued to evolve around us, one

0:32:58.040 --> 0:33:00.200
<v Speaker 1>of the voices we were looking forward to catching with

0:33:00.480 --> 0:33:03.600
<v Speaker 1>is John Rogers. He's the co CEO and founder of

0:33:03.600 --> 0:33:07.000
<v Speaker 1>Aerial Investments. Jason a well known firm in the investment

0:33:07.000 --> 0:33:10.480
<v Speaker 1>in financial community, ten billion dollar fund manager, uh and

0:33:10.640 --> 0:33:12.920
<v Speaker 1>he really was one of those voices we needed to

0:33:12.920 --> 0:33:15.760
<v Speaker 1>hear from. Well, I think that, you know, our huge

0:33:15.760 --> 0:33:18.240
<v Speaker 1>problem in this country is the wealth gap has just

0:33:18.320 --> 0:33:21.640
<v Speaker 1>gotten larger and larger over the last forty years. I

0:33:21.640 --> 0:33:24.320
<v Speaker 1>could have never imagined when I started Arial in nineteen

0:33:24.400 --> 0:33:26.560
<v Speaker 1>eighty three that that would be the case. I just

0:33:26.640 --> 0:33:29.360
<v Speaker 1>continue to think we would benefit from the civil rights

0:33:29.440 --> 0:33:32.840
<v Speaker 1>movement of the sixties, but it just hasn't happened. As

0:33:32.880 --> 0:33:35.280
<v Speaker 1>you know, the data shows from Ray Basar's data at

0:33:35.280 --> 0:33:39.880
<v Speaker 1>the Fellow Reserve St. Louis. Between n and twenty sixteen,

0:33:40.760 --> 0:33:45.040
<v Speaker 1>African American college educated folks saw their wealth decline, while

0:33:45.040 --> 0:33:50.080
<v Speaker 1>college educated white saw their wealth increased nine. That's dramatic,

0:33:50.360 --> 0:33:53.400
<v Speaker 1>and we're going backwards. What we have to do to

0:33:53.520 --> 0:33:56.239
<v Speaker 1>improve things is we have to get corporations to not

0:33:56.280 --> 0:34:00.280
<v Speaker 1>only hire more executive more African Americans and executive ranks

0:34:00.280 --> 0:34:03.400
<v Speaker 1>and leadership roles, but we have to do business with

0:34:03.480 --> 0:34:07.680
<v Speaker 1>African American companies and everything we do outside the just

0:34:07.880 --> 0:34:12.239
<v Speaker 1>construction and catering and the supplier diversity things, we need

0:34:12.280 --> 0:34:14.880
<v Speaker 1>to move to doing business with African Americans and the

0:34:15.000 --> 0:34:20.120
<v Speaker 1>part of the economy that's grolling today financial services, professional services,

0:34:20.200 --> 0:34:23.000
<v Speaker 1>and technology. And I think we actually have to do

0:34:23.040 --> 0:34:26.320
<v Speaker 1>away with that term supplier diversity and use with the

0:34:26.360 --> 0:34:30.040
<v Speaker 1>University of Chicago uses and calls business diversity. So we

0:34:30.080 --> 0:34:33.640
<v Speaker 1>can have a strong African American entrepreneurial community that will

0:34:33.640 --> 0:34:38.439
<v Speaker 1>provide jobs and philanthropy for urban communities, and that would

0:34:38.480 --> 0:34:40.640
<v Speaker 1>be something that would be critical to move our country forward.

0:34:41.000 --> 0:34:44.399
<v Speaker 1>What about the investment industry, particularly John and how they

0:34:44.440 --> 0:34:46.040
<v Speaker 1>can make a difference. You know, we've talked a lot

0:34:46.040 --> 0:34:48.000
<v Speaker 1>about E S g funds. They've been around for a while,

0:34:48.040 --> 0:34:50.400
<v Speaker 1>and yet I think many would argue they haven't necessarily

0:34:50.640 --> 0:34:53.840
<v Speaker 1>helped move the needle when it comes to erasing racism

0:34:53.960 --> 0:34:57.440
<v Speaker 1>in our country. Well, as you know, private equity has

0:34:57.480 --> 0:35:00.520
<v Speaker 1>gotten to be so so powerful, venture capital become more

0:35:00.560 --> 0:35:04.040
<v Speaker 1>and more important, both in Wall Street and in Silicon Valley.

0:35:04.520 --> 0:35:07.520
<v Speaker 1>So we need to have you know, most most places

0:35:07.520 --> 0:35:10.640
<v Speaker 1>have never had a black executive. Most major private equity

0:35:10.640 --> 0:35:13.560
<v Speaker 1>firms and venture capital firms have never had a black

0:35:13.600 --> 0:35:16.480
<v Speaker 1>managing director or a black partner. So we need to

0:35:16.480 --> 0:35:20.200
<v Speaker 1>be included in those lucrative parts of our economy that

0:35:20.320 --> 0:35:21.840
<v Speaker 1>not only make a lot of wealth for people to

0:35:21.920 --> 0:35:24.120
<v Speaker 1>work in them, but they have so much impact on

0:35:24.160 --> 0:35:28.640
<v Speaker 1>the companies that they bring public. Uh often when they

0:35:28.719 --> 0:35:30.600
<v Speaker 1>bring these companies public, a lot of them, when the

0:35:30.680 --> 0:35:32.520
<v Speaker 1>a lot of companies have come through the private equity

0:35:32.560 --> 0:35:35.520
<v Speaker 1>or venture capital network, have never had an African American

0:35:35.520 --> 0:35:40.160
<v Speaker 1>on their boards. And so that's so important because there's

0:35:40.239 --> 0:35:42.880
<v Speaker 1>so much influence that the giant private equity firms have

0:35:42.960 --> 0:35:45.080
<v Speaker 1>in our society and our venture capital firms have in

0:35:45.080 --> 0:35:47.680
<v Speaker 1>our society. We've got to be included in that part

0:35:47.680 --> 0:35:49.400
<v Speaker 1>of the economy. If we really want to move the

0:35:49.440 --> 0:35:52.479
<v Speaker 1>ball down the field. And so John, on that point,

0:35:52.520 --> 0:35:54.640
<v Speaker 1>I'm so interested in what you just said, because it

0:35:54.800 --> 0:35:58.359
<v Speaker 1>feels like the folks who might be able to make

0:35:58.400 --> 0:36:01.160
<v Speaker 1>a difference in the behavior or of the venture capitalists

0:36:01.200 --> 0:36:04.439
<v Speaker 1>and the private equity firms are the ultimate investors there.

0:36:04.480 --> 0:36:07.680
<v Speaker 1>Those are big pension funds and endowments and folks you

0:36:07.719 --> 0:36:11.160
<v Speaker 1>know very well. Is there the will on the part

0:36:11.239 --> 0:36:14.480
<v Speaker 1>of some of those big institutional investors to force this

0:36:14.520 --> 0:36:17.080
<v Speaker 1>issue a little bit? You know, it's interesting I think

0:36:17.080 --> 0:36:20.080
<v Speaker 1>with the it's fallen through the cracks. Basically, the major

0:36:20.960 --> 0:36:24.480
<v Speaker 1>public pension funds have done a terrific job of pushing

0:36:24.600 --> 0:36:28.319
<v Speaker 1>public companies to have diversity on their boards, but they

0:36:28.360 --> 0:36:31.120
<v Speaker 1>haven't gotten to that next level of all these privately

0:36:31.160 --> 0:36:33.360
<v Speaker 1>held businesses where they actually had. You can argue, you

0:36:33.400 --> 0:36:36.680
<v Speaker 1>have more influence because they're writing these big checks to

0:36:36.760 --> 0:36:39.359
<v Speaker 1>these private equity firms. So if they say they've got

0:36:39.360 --> 0:36:43.239
<v Speaker 1>to embrace diversity, it would happen, it would change. And

0:36:43.239 --> 0:36:47.120
<v Speaker 1>then secondly, you're right, the nonprofits have been actually the worst.

0:36:47.200 --> 0:36:50.040
<v Speaker 1>They've also fallen through the cracks. They get a lot

0:36:50.040 --> 0:36:53.880
<v Speaker 1>of government money. Um, they have so much powered influence

0:36:54.200 --> 0:36:57.240
<v Speaker 1>if the Ivy League schools and the and the big

0:36:57.400 --> 0:37:00.520
<v Speaker 1>company and the big schools like Notre Dame and Michigan

0:37:00.640 --> 0:37:06.480
<v Speaker 1>and throughout the country push this agenda, those companies, those

0:37:06.480 --> 0:37:09.120
<v Speaker 1>private equity companies and venture capital companies would have to

0:37:10.080 --> 0:37:13.960
<v Speaker 1>uh change their ways because the most most important customers

0:37:14.000 --> 0:37:17.120
<v Speaker 1>are pushing them to do the right thing. We're speaking

0:37:17.120 --> 0:37:19.839
<v Speaker 1>with John Rodgers, the CEO of Airline Investments, and John,

0:37:19.920 --> 0:37:21.680
<v Speaker 1>I want to just continue on this if we can

0:37:21.719 --> 0:37:24.000
<v Speaker 1>for a moment, I had a big private equity manager

0:37:24.040 --> 0:37:27.279
<v Speaker 1>say to me earlier today, in fact, that we were

0:37:27.320 --> 0:37:30.239
<v Speaker 1>at a very interesting moment here in twenty where if

0:37:30.280 --> 0:37:34.120
<v Speaker 1>you look at E s G. Environmental, Environmental, Social, and governance,

0:37:34.440 --> 0:37:36.480
<v Speaker 1>you know, the E was sort of like capital E

0:37:36.760 --> 0:37:38.719
<v Speaker 1>for the It feels like the last six months to

0:37:38.760 --> 0:37:40.400
<v Speaker 1>a year, you know a lot of folks were getting

0:37:40.400 --> 0:37:43.920
<v Speaker 1>behind that, and now here in mid twenty twenty, maybe

0:37:43.960 --> 0:37:47.759
<v Speaker 1>the S is getting a little bit more attention. What

0:37:47.800 --> 0:37:50.960
<v Speaker 1>do we need to keep that attention there? Well? I

0:37:51.280 --> 0:37:53.799
<v Speaker 1>think that, uh, not only do we need to get

0:37:53.880 --> 0:37:57.719
<v Speaker 1>the nonprofits and the big tension funds to ask these

0:37:57.840 --> 0:38:03.040
<v Speaker 1>questions around diversity and inclusion, but also our political leaders

0:38:03.400 --> 0:38:06.160
<v Speaker 1>continue can can make a real difference. You know what's

0:38:06.160 --> 0:38:09.080
<v Speaker 1>happening in Congress right now, where we have progressive leaders

0:38:09.120 --> 0:38:13.400
<v Speaker 1>like Maxine Waters and Joyce Bady, the congresswoman, who are

0:38:13.520 --> 0:38:16.279
<v Speaker 1>very engaged in leadership of the Financial Services Committee of

0:38:16.320 --> 0:38:19.880
<v Speaker 1>the House. They've been able to impact and force financial

0:38:19.880 --> 0:38:23.440
<v Speaker 1>institutions to do more around diversity and inclusion. We need

0:38:23.480 --> 0:38:27.279
<v Speaker 1>to get more progressive elected officials like that interested in

0:38:27.400 --> 0:38:31.040
<v Speaker 1>bringing economic parity into our society. Because you're right, people

0:38:31.080 --> 0:38:35.799
<v Speaker 1>gotten enthralled with important issues around the environment and all

0:38:35.840 --> 0:38:38.560
<v Speaker 1>those types of issues that are critical, but they stopped

0:38:38.600 --> 0:38:42.880
<v Speaker 1>asking about economic justice the way the old days. Generald

0:38:42.920 --> 0:38:45.359
<v Speaker 1>Washington is the mayor of Chicago and Maynard Jackson when

0:38:45.360 --> 0:38:47.439
<v Speaker 1>he was the mayor of Atlanta, they asked these tough

0:38:47.520 --> 0:38:50.520
<v Speaker 1>questions and we've gotten away from it. So we kinda

0:38:50.640 --> 0:38:52.319
<v Speaker 1>sort of almost go back to the future and get

0:38:52.320 --> 0:38:56.440
<v Speaker 1>our political leaders to push this agenda and also our

0:38:56.640 --> 0:38:59.520
<v Speaker 1>civil rights leaders to remind people that economic justice is

0:38:59.560 --> 0:39:02.480
<v Speaker 1>so import Where does it all start, though, John, You know,

0:39:02.520 --> 0:39:05.160
<v Speaker 1>we've had a lot of conversations about kind of where

0:39:05.160 --> 0:39:08.000
<v Speaker 1>you're born determines what kind of education you get, which

0:39:08.000 --> 0:39:10.160
<v Speaker 1>determines what kind of job you get. Which determines what

0:39:10.239 --> 0:39:13.479
<v Speaker 1>kind of benefits healthcare you name it, that you get,

0:39:13.480 --> 0:39:16.839
<v Speaker 1>and kind of you know, determines your place in society.

0:39:16.880 --> 0:39:18.640
<v Speaker 1>So where do where do we start? We throw a

0:39:18.640 --> 0:39:20.120
<v Speaker 1>lot of money at healthcare, we throw a lot of

0:39:20.120 --> 0:39:23.600
<v Speaker 1>money at education, and yet here are the gap still right.

0:39:23.920 --> 0:39:26.239
<v Speaker 1>One of the things that you know, it's clear that

0:39:26.280 --> 0:39:29.520
<v Speaker 1>when you have successful the wealth is the key. You know,

0:39:29.560 --> 0:39:31.799
<v Speaker 1>wealth is at the heart of it. You know, if

0:39:31.840 --> 0:39:35.520
<v Speaker 1>you have equal wealth, you're going to have equal education,

0:39:35.640 --> 0:39:38.279
<v Speaker 1>You're going to have equal health care, You're going to

0:39:38.400 --> 0:39:44.640
<v Speaker 1>have an opportunity to have a successful retirement, etcetera, etcetera.

0:39:44.920 --> 0:39:48.160
<v Speaker 1>This is a capitalist democracy we're part of, and if

0:39:48.200 --> 0:39:51.879
<v Speaker 1>African Americans are left out of the economic equation, we're

0:39:51.880 --> 0:39:54.480
<v Speaker 1>going to suffer all the ills of our society. And

0:39:54.520 --> 0:39:57.480
<v Speaker 1>that's John Rogers of Aerial Investments one of the most

0:39:57.480 --> 0:39:59.960
<v Speaker 1>important voices I feel like we talked to this week

0:40:00.080 --> 0:40:02.280
<v Speaker 1>because he sits at the nexus of so many things

0:40:02.320 --> 0:40:05.400
<v Speaker 1>that we are interested in and need to be interested

0:40:05.400 --> 0:40:08.200
<v Speaker 1>in right now. It's about access to capital, it's about

0:40:08.200 --> 0:40:11.799
<v Speaker 1>access to opportunity. It's about how investors look at this

0:40:11.920 --> 0:40:15.960
<v Speaker 1>moment and what may fundamentally change going forward, not just

0:40:16.080 --> 0:40:19.279
<v Speaker 1>related to the civil unrest that we're seeing and the

0:40:19.320 --> 0:40:22.640
<v Speaker 1>opportunities that we need to be thinking about for more

0:40:22.800 --> 0:40:26.479
<v Speaker 1>vulnerable parts of our society, but also how the world

0:40:26.480 --> 0:40:29.240
<v Speaker 1>of money may change in the wake of the coronavirus.

0:40:29.280 --> 0:40:32.200
<v Speaker 1>Really enjoyed it. You're listening to Bloomberg Business Week. Coming up,

0:40:32.239 --> 0:40:35.160
<v Speaker 1>we hear from Cathy Wood, CEO at Our Investment. With

0:40:35.239 --> 0:40:37.400
<v Speaker 1>so many changes going on in our world and the

0:40:37.440 --> 0:40:40.560
<v Speaker 1>world being disrupted, Kathy is one of the more thoughtful

0:40:40.960 --> 0:40:44.000
<v Speaker 1>voices when it comes to how that impacts our corporate world,

0:40:44.000 --> 0:40:50.839
<v Speaker 1>our financial world, our investment world. This is Bloomberg. You're

0:40:50.880 --> 0:40:54.480
<v Speaker 1>listening to Bloomberg Business Week with Carol Masser and Jason

0:40:54.560 --> 0:40:57.600
<v Speaker 1>Kelly from Bloomberg Radio. Well, today we're being some of

0:40:57.600 --> 0:41:00.360
<v Speaker 1>the most important, we hope, thoughtful conversations we have on

0:41:00.360 --> 0:41:04.080
<v Speaker 1>our Bloomberg Business Week daily radio show about where we

0:41:04.160 --> 0:41:07.200
<v Speaker 1>are this state of the world. Carol, it is uncertain

0:41:07.320 --> 0:41:10.040
<v Speaker 1>and it is, to say the least disrupted. And one

0:41:10.080 --> 0:41:12.120
<v Speaker 1>of the voices we got to Jason was Cathy would

0:41:12.160 --> 0:41:15.000
<v Speaker 1>CEO at our Investment. Our audience knows her well. She's

0:41:15.000 --> 0:41:17.760
<v Speaker 1>a top performing fund manager and really a thoughtful observer

0:41:18.200 --> 0:41:20.960
<v Speaker 1>of our investment world, in our world at large, and

0:41:21.000 --> 0:41:23.120
<v Speaker 1>so we caught up with her about some of the

0:41:23.120 --> 0:41:25.120
<v Speaker 1>trends that we're seeing and some of those that might

0:41:25.160 --> 0:41:27.880
<v Speaker 1>stay in the companies that stand to benefit. Tell us

0:41:27.920 --> 0:41:30.560
<v Speaker 1>a little bit about running the firm at this point

0:41:30.600 --> 0:41:33.560
<v Speaker 1>and sort of what that's like, and any even like

0:41:33.680 --> 0:41:37.120
<v Speaker 1>subtle or or maybe more than subtle changes that you

0:41:37.200 --> 0:41:39.680
<v Speaker 1>made in terms of managing because you have a very

0:41:39.760 --> 0:41:41.719
<v Speaker 1>cohesive team, you know, we've talked to you a lot

0:41:41.719 --> 0:41:45.360
<v Speaker 1>about that over the years, and a very engaged team

0:41:45.360 --> 0:41:48.759
<v Speaker 1>with each other. H Yeah, it's been very interesting. I

0:41:48.880 --> 0:41:51.560
<v Speaker 1>was I was concerned. We didn't want to lose any

0:41:51.560 --> 0:41:55.000
<v Speaker 1>of that. And so to this day, every morning meeting,

0:41:55.280 --> 0:41:59.799
<v Speaker 1>everyone in the firm is on and UH we talked.

0:42:00.480 --> 0:42:05.160
<v Speaker 1>I just we check one of our our client PM

0:42:05.280 --> 0:42:07.239
<v Speaker 1>and his wife just had a baby, so you know,

0:42:07.360 --> 0:42:10.120
<v Speaker 1>we start the conversation that we just keep in touch

0:42:10.160 --> 0:42:13.680
<v Speaker 1>and keep you know, showing concern for one another. UH,

0:42:13.719 --> 0:42:16.400
<v Speaker 1>and then we get into our research meetings. So I

0:42:17.000 --> 0:42:21.280
<v Speaker 1>actually think we've bonded even more closely throughout this ordeal,

0:42:21.480 --> 0:42:27.760
<v Speaker 1>and our productivity has been incredible. Marketing UH Marketing launched

0:42:27.800 --> 0:42:31.279
<v Speaker 1>a completely new website in the middle of all of this, Um,

0:42:31.680 --> 0:42:35.080
<v Speaker 1>you should take a look. It's really phenomenal and uh

0:42:35.200 --> 0:42:38.520
<v Speaker 1>and and our communication and marketing is key to this.

0:42:38.560 --> 0:42:41.320
<v Speaker 1>We've been over communicating. I don't know if people feel

0:42:41.320 --> 0:42:44.880
<v Speaker 1>that way, but uh, their mantras over communicate, over communicate,

0:42:44.960 --> 0:42:47.920
<v Speaker 1>So we are we are. We've become pretty prolific in

0:42:47.960 --> 0:42:50.239
<v Speaker 1>this time period. I feel like you can't over communicate

0:42:50.280 --> 0:42:52.360
<v Speaker 1>at a time like this, Kathy, I have to ask

0:42:52.400 --> 0:42:54.839
<v Speaker 1>you about you know, everything that's gone on the last

0:42:54.840 --> 0:42:57.239
<v Speaker 1>three months and really the last two weeks. You know

0:42:57.280 --> 0:42:59.400
<v Speaker 1>how you see it in the discussions you're having with

0:42:59.440 --> 0:43:02.600
<v Speaker 1>your investment team and your employers just generally, you know,

0:43:02.600 --> 0:43:05.560
<v Speaker 1>your employees generally about how it impacts our world. And

0:43:05.560 --> 0:43:08.200
<v Speaker 1>I guess ultimately you know, I get you know our

0:43:08.239 --> 0:43:11.120
<v Speaker 1>investment world at all. You know as well, it's all connected.

0:43:11.600 --> 0:43:15.080
<v Speaker 1>I think you know, we have a very young team,

0:43:15.360 --> 0:43:17.799
<v Speaker 1>and so for those who are in New York and

0:43:17.840 --> 0:43:19.800
<v Speaker 1>have had to be in New York the whole time,

0:43:20.600 --> 0:43:22.520
<v Speaker 1>for some of them, it's been lonely. That's why I

0:43:22.520 --> 0:43:26.600
<v Speaker 1>wanted to make sure that we kept engaged and we

0:43:26.600 --> 0:43:29.359
<v Speaker 1>we get together many times during the week, different kinds

0:43:29.360 --> 0:43:31.040
<v Speaker 1>of meetings, but that first one in the morning, I

0:43:31.040 --> 0:43:34.839
<v Speaker 1>think is really important just to gage how everybody's feeling. Um.

0:43:34.920 --> 0:43:38.600
<v Speaker 1>So I think that many of our employees though, have

0:43:38.840 --> 0:43:42.400
<v Speaker 1>gone to their homes and uh, we have Morocco, we

0:43:42.440 --> 0:43:47.840
<v Speaker 1>have Germany, we have Canada, uh and and really, I

0:43:48.640 --> 0:43:52.480
<v Speaker 1>think we've all worked really hard to to you know,

0:43:52.560 --> 0:43:56.680
<v Speaker 1>keep the communication lines completely open so we have no trouble.

0:43:56.719 --> 0:43:59.080
<v Speaker 1>We have less trouble getting hold of one another than

0:43:59.160 --> 0:44:01.400
<v Speaker 1>we did before when we were all in an open

0:44:01.440 --> 0:44:05.320
<v Speaker 1>space office where there were a few conference rooms. So, um,

0:44:05.360 --> 0:44:09.880
<v Speaker 1>I think our you know, our video and uh, we

0:44:09.920 --> 0:44:14.400
<v Speaker 1>we use teams off just because for for security reasons,

0:44:14.440 --> 0:44:18.960
<v Speaker 1>but we've been using Zoom as well depending on the call.

0:44:19.080 --> 0:44:22.279
<v Speaker 1>So I mean, I think these tools have improved our

0:44:22.320 --> 0:44:25.680
<v Speaker 1>productivity enormously. Kathy, you're someone who invested in a lot

0:44:25.719 --> 0:44:27.960
<v Speaker 1>of the big tech names. Right. We've talked about Amazon,

0:44:28.000 --> 0:44:30.759
<v Speaker 1>We've talked about Tesla, We've talked about so many of them.

0:44:30.800 --> 0:44:32.960
<v Speaker 1>A lot of them have also been very vocal about

0:44:33.280 --> 0:44:35.400
<v Speaker 1>especially we just talked about Jeff Bezos and what he

0:44:35.440 --> 0:44:37.920
<v Speaker 1>has talked about Black Lives Matter and kind of an

0:44:37.960 --> 0:44:40.160
<v Speaker 1>exchange he's had with some folks on social media, and

0:44:40.239 --> 0:44:42.479
<v Speaker 1>I do wonder, you know, as you look at big

0:44:42.520 --> 0:44:46.840
<v Speaker 1>tech and their response, and maybe there are responsibilities to society,

0:44:47.120 --> 0:44:49.080
<v Speaker 1>you know as a whole. I just wonder how you

0:44:49.120 --> 0:44:52.440
<v Speaker 1>see it. Obviously, I think compassion is the order of

0:44:52.480 --> 0:44:55.600
<v Speaker 1>the day, and I think showing compassion for you know,

0:44:55.680 --> 0:44:57.480
<v Speaker 1>the communities and the people, and I think it's all

0:44:57.520 --> 0:45:02.520
<v Speaker 1>of us actually have been her and distraught over all

0:45:02.560 --> 0:45:07.239
<v Speaker 1>of this. UM that's been important. We um. If you

0:45:07.400 --> 0:45:08.919
<v Speaker 1>if you were to take a look at our team

0:45:08.960 --> 0:45:12.640
<v Speaker 1>page at our dash invest dot com, you will see

0:45:12.719 --> 0:45:16.719
<v Speaker 1>how diverse a team we have and how we all

0:45:16.760 --> 0:45:20.000
<v Speaker 1>had to rally around each other. And uh, you'll also

0:45:20.120 --> 0:45:24.280
<v Speaker 1>see the statement we put up and uh you will see,

0:45:24.760 --> 0:45:28.280
<v Speaker 1>uh you won't see some things that you might expect

0:45:28.360 --> 0:45:30.719
<v Speaker 1>to see because we don't want to get caught in

0:45:30.800 --> 0:45:35.359
<v Speaker 1>a crossfire, a political cross fire, so to speak. Uh,

0:45:35.560 --> 0:45:37.759
<v Speaker 1>we just want to lay it out there. We're doing.

0:45:37.880 --> 0:45:42.239
<v Speaker 1>We're certainly talking to talk at our invest uh in

0:45:42.320 --> 0:45:44.680
<v Speaker 1>terms of the kind of team. And I have never

0:45:44.760 --> 0:45:47.319
<v Speaker 1>had a better team never. I think the diversity has

0:45:47.360 --> 0:45:51.080
<v Speaker 1>been phenomenal for us. So you know, we like to

0:45:51.360 --> 0:45:54.279
<v Speaker 1>lead by example. That's certainly what I think we're doing now.

0:45:55.160 --> 0:45:59.560
<v Speaker 1>We weren't afraid to make a statement. Uh. And you

0:45:59.600 --> 0:46:02.960
<v Speaker 1>know many asset managers I think stay away from all

0:46:03.000 --> 0:46:06.120
<v Speaker 1>of this completely. That's Kathy Wood, CEO at ARC Investment,

0:46:06.200 --> 0:46:08.240
<v Speaker 1>And we check out our funds, whether it's the Innovation

0:46:08.280 --> 0:46:10.840
<v Speaker 1>e t F, that Next Generation Internet e t F,

0:46:11.040 --> 0:46:14.640
<v Speaker 1>her fintech innovation, her genomic Revolution e t F. I mean, Jason,

0:46:14.680 --> 0:46:18.120
<v Speaker 1>these are top performers consistently, and so she really is

0:46:18.160 --> 0:46:20.880
<v Speaker 1>at the crossroads of the changes, the disruptions that are

0:46:20.880 --> 0:46:23.919
<v Speaker 1>going on in our society and the companies that are

0:46:24.000 --> 0:46:26.240
<v Speaker 1>smack in the middle of it and that stand to benefit.

0:46:26.400 --> 0:46:29.080
<v Speaker 1>I agree. You're listening to Bloomberg Business weekend speaking of

0:46:29.120 --> 0:46:31.839
<v Speaker 1>companies that stand to benefit. Coming up, we're gonna hear

0:46:31.840 --> 0:46:34.880
<v Speaker 1>from Red Antler, chief brand officer and co founder Emily Heyward.

0:46:35.040 --> 0:46:37.719
<v Speaker 1>She's got a new book. It's called Obsessed, Building a

0:46:37.800 --> 0:46:41.040
<v Speaker 1>brand people love from day one. This was a conversation

0:46:41.080 --> 0:46:43.360
<v Speaker 1>that both of us did not want to end. This

0:46:43.480 --> 0:46:52.240
<v Speaker 1>is Bloomberg. You're listening to Bloomberg Business Week with Carol

0:46:52.239 --> 0:46:55.680
<v Speaker 1>Masser and Jason Kelly from Bloomberg Radio. So we're bringing

0:46:55.640 --> 0:46:58.000
<v Speaker 1>you some of the most important and informative conversations we

0:46:58.080 --> 0:47:01.640
<v Speaker 1>had and what was another really busy week here at Bloomberg.

0:47:01.880 --> 0:47:04.760
<v Speaker 1>These are our conversations on our daily radio show, dealing

0:47:04.800 --> 0:47:08.719
<v Speaker 1>about so many different things, Jason, the market's reopenings, disruption

0:47:08.800 --> 0:47:13.320
<v Speaker 1>in our world, civil unrest, uh, and really the responsibility

0:47:13.320 --> 0:47:17.160
<v Speaker 1>of companies and brands against the backdrop of all of this. Well,

0:47:17.160 --> 0:47:20.080
<v Speaker 1>and that's becoming more and more important to us as consumers.

0:47:20.080 --> 0:47:21.319
<v Speaker 1>You and I talked about it all the time. We

0:47:21.320 --> 0:47:23.719
<v Speaker 1>talked about it with our kids as well, and all

0:47:23.760 --> 0:47:25.680
<v Speaker 1>of that came up with Emily Hayward. She's the co

0:47:25.719 --> 0:47:29.320
<v Speaker 1>founder chief brand officer over at red Antler. They've worked

0:47:29.320 --> 0:47:32.560
<v Speaker 1>with tons of companies that you know. This week she

0:47:32.640 --> 0:47:35.440
<v Speaker 1>put out her new book, it's called Obsessed, Building a

0:47:35.480 --> 0:47:38.319
<v Speaker 1>brand people love from day one. We've really seen a

0:47:38.360 --> 0:47:43.120
<v Speaker 1>movement unfold over the past decade where category after category

0:47:43.280 --> 0:47:47.600
<v Speaker 1>is being disrupted by startups and people are really rethinking

0:47:48.000 --> 0:47:50.560
<v Speaker 1>the brands that they're loyal to, the everyday items that

0:47:50.600 --> 0:47:53.200
<v Speaker 1>they buy, and who they really want to give their

0:47:53.200 --> 0:47:56.080
<v Speaker 1>money to. And you know, over the years, I've seen

0:47:56.160 --> 0:47:58.840
<v Speaker 1>what it takes to build a modern brand and how

0:47:59.000 --> 0:48:02.680
<v Speaker 1>you can capture hearts in whole new ways, and really

0:48:02.680 --> 0:48:05.200
<v Speaker 1>how you need to. Um. So the book is all

0:48:05.239 --> 0:48:08.520
<v Speaker 1>about the new rules of branding and new ways to

0:48:08.600 --> 0:48:12.440
<v Speaker 1>form connections with consumers or frankly get left behind. And

0:48:12.480 --> 0:48:14.960
<v Speaker 1>you have to do it, Emily, from day one, right,

0:48:15.040 --> 0:48:17.879
<v Speaker 1>you have to know your brand from the get go. Well,

0:48:17.920 --> 0:48:20.239
<v Speaker 1>I think it certainly helps to do it from day one.

0:48:20.280 --> 0:48:22.160
<v Speaker 1>You know, I would never want to tell an established

0:48:22.160 --> 0:48:24.200
<v Speaker 1>a company that it's too late for them. I also

0:48:24.280 --> 0:48:27.480
<v Speaker 1>think it's never that's not good for business either, Emily,

0:48:27.600 --> 0:48:31.880
<v Speaker 1>is it. Well, that's true. But I'm also an internal optimist,

0:48:31.960 --> 0:48:35.359
<v Speaker 1>and I think everybody you know has the chance to

0:48:35.400 --> 0:48:39.120
<v Speaker 1>be relevant again. Um, but I do think it certainly

0:48:39.160 --> 0:48:41.800
<v Speaker 1>helps that so many of these companies are really able

0:48:41.840 --> 0:48:44.640
<v Speaker 1>to build their meaning and their purpose into who they

0:48:44.640 --> 0:48:46.680
<v Speaker 1>are from the very beginning. But you but you do

0:48:46.800 --> 0:48:49.440
<v Speaker 1>talk about like you say that you know, founders think

0:48:49.440 --> 0:48:53.040
<v Speaker 1>that branding is something you think about once you figured

0:48:53.080 --> 0:48:55.399
<v Speaker 1>out all the important stuff. I'm kind of reading from

0:48:55.400 --> 0:48:58.480
<v Speaker 1>your book here, you know. But you say, you know

0:48:58.520 --> 0:49:03.319
<v Speaker 1>you've got to really be thinking about this early on. Yeah. Absolutely.

0:49:03.360 --> 0:49:07.040
<v Speaker 1>When we started Ranntler in two thousand seven, the ethos

0:49:07.120 --> 0:49:09.520
<v Speaker 1>of the day was like the lean startup, you know,

0:49:09.640 --> 0:49:11.440
<v Speaker 1>it was like get out there, make sure you have

0:49:11.440 --> 0:49:14.759
<v Speaker 1>product markets fit, put your way to success, and then

0:49:14.880 --> 0:49:18.520
<v Speaker 1>worry about your brand. But our hypothesis was actually that

0:49:18.640 --> 0:49:21.759
<v Speaker 1>the sooner you start thinking about brand, the more set

0:49:21.800 --> 0:49:24.160
<v Speaker 1>up for success you'll be. And I think we see

0:49:24.200 --> 0:49:28.480
<v Speaker 1>examples of businesses that really took an incredibly thoughtful approach

0:49:28.480 --> 0:49:30.960
<v Speaker 1>to brand from the beginning, and we're able to just

0:49:31.040 --> 0:49:33.920
<v Speaker 1>come out of the gates, you know, at full fourth

0:49:34.160 --> 0:49:37.400
<v Speaker 1>and gained momentum and press and word of mouth, and

0:49:37.480 --> 0:49:41.040
<v Speaker 1>ultimately we're able to sort of unseat the competition in

0:49:41.080 --> 0:49:43.080
<v Speaker 1>a way that I don't think they ever would have

0:49:43.120 --> 0:49:46.279
<v Speaker 1>been able to achieve if they had taken a halfway up.

0:49:47.320 --> 0:49:51.080
<v Speaker 1>All right, so give us a one minute case study. Yeah, so,

0:49:51.120 --> 0:49:53.160
<v Speaker 1>I think Casper, which you brought up, is an excellent

0:49:53.200 --> 0:49:56.840
<v Speaker 1>example of that because before Castper launched, nobody thought you

0:49:56.840 --> 0:49:59.000
<v Speaker 1>could sell a mattress through e commerce. You know, it

0:49:59.080 --> 0:50:01.480
<v Speaker 1>was impossible, right, people had to try it out. And

0:50:01.520 --> 0:50:04.359
<v Speaker 1>if they had put up a sort of dinky website

0:50:04.480 --> 0:50:06.840
<v Speaker 1>being like, hey, let's see if people are willing to

0:50:06.840 --> 0:50:09.279
<v Speaker 1>make this eight hundred fifty dollar purchase online without ever

0:50:09.320 --> 0:50:11.400
<v Speaker 1>sleeping on the bed, they would have gotten what I

0:50:11.440 --> 0:50:13.680
<v Speaker 1>would call a false negative. You know, I don't think

0:50:13.719 --> 0:50:16.640
<v Speaker 1>people would have fallen for that brand in the way

0:50:16.680 --> 0:50:19.560
<v Speaker 1>they did. Now. Of course, they've faced out challenges since then,

0:50:19.920 --> 0:50:23.160
<v Speaker 1>certainly because there's been hundreds of copycats because of what

0:50:23.320 --> 0:50:26.359
<v Speaker 1>the fantastic and phenomenal job they did. But I do

0:50:26.480 --> 0:50:29.280
<v Speaker 1>think it was brand that enabled them to build that trust,

0:50:29.840 --> 0:50:33.560
<v Speaker 1>change consumer behavior and gets people to make a very

0:50:33.640 --> 0:50:37.080
<v Speaker 1>high ticket, high stakes purchase site unseen from a brand

0:50:37.080 --> 0:50:38.839
<v Speaker 1>that they had never heard of. One of the things

0:50:38.960 --> 0:50:43.000
<v Speaker 1>Jason and I have been wondering Emily is, you know,

0:50:43.160 --> 0:50:45.600
<v Speaker 1>with everything that's gone on over the past twelve weeks,

0:50:45.600 --> 0:50:47.480
<v Speaker 1>with everything that's gone over the past two and a

0:50:47.520 --> 0:50:51.160
<v Speaker 1>half weeks following what happened in Minneapolis, you know, I

0:50:51.200 --> 0:50:55.440
<v Speaker 1>do wonder what impact that has on companies, on leaders,

0:50:55.560 --> 0:50:58.240
<v Speaker 1>and you know, what it means to be a brand

0:50:58.360 --> 0:51:00.920
<v Speaker 1>in our society today and and will it matter to

0:51:01.080 --> 0:51:04.360
<v Speaker 1>consumers ultimately going forward? I absolutely think it's going to

0:51:04.440 --> 0:51:06.680
<v Speaker 1>matter to consumers more and more and more. And I

0:51:06.719 --> 0:51:12.120
<v Speaker 1>think that this movement towards brands taking accountability happened before

0:51:12.440 --> 0:51:14.719
<v Speaker 1>the moment that we currently find ourselves in. You know,

0:51:14.800 --> 0:51:19.640
<v Speaker 1>consumers have more choice, more information, and more power than

0:51:19.719 --> 0:51:22.400
<v Speaker 1>ever before, and that's only getting greater and grand greater,

0:51:22.880 --> 0:51:27.120
<v Speaker 1>and they're using that power to demand change and accountability

0:51:27.200 --> 0:51:30.839
<v Speaker 1>and action, and I think it's phenomenal. And I think

0:51:30.920 --> 0:51:33.400
<v Speaker 1>that brands to think they can just sort of like

0:51:33.600 --> 0:51:36.279
<v Speaker 1>stay behind the curtain and not get engaged are going

0:51:36.320 --> 0:51:39.800
<v Speaker 1>to find that their loyalty quickly. A wrote, So, Emily,

0:51:40.239 --> 0:51:43.759
<v Speaker 1>help us understand through your work, you know, and some

0:51:43.800 --> 0:51:46.840
<v Speaker 1>of the brands that you've worked with, what does the

0:51:47.120 --> 0:51:51.719
<v Speaker 1>right consumer engagement look like? And I know authenticity and

0:51:51.760 --> 0:51:55.440
<v Speaker 1>transparency are all key aspects of this, but you know,

0:51:55.480 --> 0:51:57.960
<v Speaker 1>there are also a lot of brands going after the

0:51:58.000 --> 0:52:01.120
<v Speaker 1>consumer right now, and the Internet is a great equalizer

0:52:01.440 --> 0:52:03.200
<v Speaker 1>in many ways, and there are a lot of people

0:52:03.239 --> 0:52:05.560
<v Speaker 1>who are clever, and even a lot of people who

0:52:05.560 --> 0:52:08.799
<v Speaker 1>are well funded. But I wonder, as you've tried to

0:52:08.880 --> 0:52:13.520
<v Speaker 1>distill down that secret sauce, what do you find. I

0:52:13.560 --> 0:52:16.920
<v Speaker 1>think it's recognizing that brand is not a layer that

0:52:17.080 --> 0:52:19.920
<v Speaker 1>sits on top. It's not just having a cool logo

0:52:20.200 --> 0:52:23.480
<v Speaker 1>or a great ad campaign or a socially conscious ad campaign.

0:52:23.880 --> 0:52:27.080
<v Speaker 1>I think that brand needs to start from within. And

0:52:27.120 --> 0:52:30.080
<v Speaker 1>the brands that are succeeding today have an incredibly clear

0:52:30.120 --> 0:52:33.480
<v Speaker 1>idea of their purpose and of the problem and solving

0:52:33.520 --> 0:52:37.480
<v Speaker 1>for people. They have a baked in relevance that's about

0:52:37.480 --> 0:52:40.239
<v Speaker 1>adding more value to people's lives, and then they can

0:52:40.280 --> 0:52:42.680
<v Speaker 1>bring that to life through all the ways they tell

0:52:42.719 --> 0:52:46.360
<v Speaker 1>their story. But if you don't start with that meaning,

0:52:46.920 --> 0:52:49.239
<v Speaker 1>it's just gonna be shallow and people are going to

0:52:49.280 --> 0:52:51.680
<v Speaker 1>see through it. So one thing I wanted to ask

0:52:51.719 --> 0:52:53.359
<v Speaker 1>you and Jason I talked about this a lot too.

0:52:53.360 --> 0:52:56.680
<v Speaker 1>We both have teenagers, and you know both of our

0:52:56.840 --> 0:52:59.160
<v Speaker 1>all of our teenagers. You know, look at a company

0:52:59.200 --> 0:53:01.279
<v Speaker 1>what it stands for or we're looking at you know,

0:53:01.280 --> 0:53:03.840
<v Speaker 1>where things are made, if it's a food product, you know,

0:53:03.960 --> 0:53:06.520
<v Speaker 1>ingredients and all that kind of stuff. But I wonder,

0:53:07.000 --> 0:53:11.680
<v Speaker 1>you know, in terms of brands, how much the consumer

0:53:11.760 --> 0:53:14.759
<v Speaker 1>is responsible from moving the needle and in an environment

0:53:14.840 --> 0:53:17.640
<v Speaker 1>where the virus has exposed it emily as well as

0:53:18.320 --> 0:53:20.680
<v Speaker 1>you know what happened in Minneapolis. You know there are

0:53:20.719 --> 0:53:23.359
<v Speaker 1>people who are just struggling to put food on their

0:53:23.400 --> 0:53:27.319
<v Speaker 1>table and a roof over their heads, you know, who

0:53:27.440 --> 0:53:30.239
<v Speaker 1>do a lot of purchasing as well. Though, you know,

0:53:30.960 --> 0:53:33.600
<v Speaker 1>is it are we overstating the importance of kind of

0:53:33.600 --> 0:53:36.960
<v Speaker 1>what a brand stands for how they do things. So

0:53:37.400 --> 0:53:39.759
<v Speaker 1>I guess, to me, I don't think that there's any

0:53:39.800 --> 0:53:42.719
<v Speaker 1>way to oversee the importance of doing the right thing.

0:53:43.280 --> 0:53:45.520
<v Speaker 1>And I think that this moment is less about what

0:53:45.560 --> 0:53:48.680
<v Speaker 1>you're posting on Instagram and more about sort of how

0:53:48.680 --> 0:53:52.000
<v Speaker 1>you're looking at your own internal culture and you're hiring

0:53:52.040 --> 0:53:57.080
<v Speaker 1>practices and how you're promoting black voices within and without

0:53:57.080 --> 0:53:59.719
<v Speaker 1>of your company, you know. So to me, like it

0:53:59.800 --> 0:54:02.839
<v Speaker 1>does don't necessarily need to be about brands investing, you know,

0:54:03.040 --> 0:54:07.280
<v Speaker 1>hundreds of millions of dollars in ad campaigns about social justice. Frankly,

0:54:07.400 --> 0:54:10.279
<v Speaker 1>I'd rather than put that money towards programs that help

0:54:10.360 --> 0:54:14.200
<v Speaker 1>people then worry so much about their external reputation. And

0:54:14.200 --> 0:54:17.200
<v Speaker 1>I think that if brands have that internal commitment and

0:54:17.280 --> 0:54:20.239
<v Speaker 1>are doing the right thing, consumers are going to recognize

0:54:20.280 --> 0:54:22.640
<v Speaker 1>that and support that more than that. Are just the

0:54:22.719 --> 0:54:27.600
<v Speaker 1>loudest about talking to talk. So tell us something about

0:54:27.640 --> 0:54:30.000
<v Speaker 1>putting this book together. I mean, we do wanna, you know,

0:54:30.120 --> 0:54:32.000
<v Speaker 1>give some nice love to it because it's out today,

0:54:32.000 --> 0:54:35.040
<v Speaker 1>obsessed building a brand people love from day one. I

0:54:35.040 --> 0:54:37.200
<v Speaker 1>mean I wonder about I mean, it's a little different

0:54:37.239 --> 0:54:39.239
<v Speaker 1>from what you do in your day job, like, what

0:54:39.280 --> 0:54:41.480
<v Speaker 1>was fun about it, what was challenging about it? And

0:54:41.840 --> 0:54:44.759
<v Speaker 1>maybe surprising. So the most challenging thing for me was

0:54:44.800 --> 0:54:47.319
<v Speaker 1>that my day job is all about taking the most

0:54:47.360 --> 0:54:50.280
<v Speaker 1>complicated thing you can imagine, you know, an entire business

0:54:50.280 --> 0:54:52.719
<v Speaker 1>and every feature and fund, the piece of functionality and

0:54:52.800 --> 0:54:56.000
<v Speaker 1>just throwing it into you know, four words, right, Whereas

0:54:56.160 --> 0:54:58.800
<v Speaker 1>when you're writing a book, it's almost the opposite skills

0:54:58.840 --> 0:55:01.240
<v Speaker 1>that you know, you really need to take an idea

0:55:01.239 --> 0:55:04.120
<v Speaker 1>and expand on it and bringing examples and make sure

0:55:04.160 --> 0:55:07.239
<v Speaker 1>that people are understanding it from all angles. So just

0:55:07.480 --> 0:55:11.480
<v Speaker 1>dealing with the blank page was incredibly daunting after spending

0:55:11.480 --> 0:55:16.480
<v Speaker 1>a career of trying to be as absolutely sustinct as possible. Um,

0:55:16.560 --> 0:55:19.000
<v Speaker 1>but it was also, you know, so much fun to

0:55:19.120 --> 0:55:22.279
<v Speaker 1>really think back on all the amazing examples I have

0:55:22.400 --> 0:55:25.600
<v Speaker 1>from companies that I've gotten to partner with and entrepreneurs

0:55:25.600 --> 0:55:28.399
<v Speaker 1>I admire, as well as just brands I admire as

0:55:28.400 --> 0:55:30.520
<v Speaker 1>a consumer. You know, I bring up a lot of

0:55:30.560 --> 0:55:32.880
<v Speaker 1>examples in the book that I didn't work on and

0:55:33.000 --> 0:55:36.120
<v Speaker 1>got to sort of put on my consumer lens and

0:55:36.160 --> 0:55:38.360
<v Speaker 1>think about what are the brands I love just being

0:55:38.360 --> 0:55:40.799
<v Speaker 1>out there in the world and observing them and buying them.

0:55:41.000 --> 0:55:44.000
<v Speaker 1>What brands do you love? Good question. Well, I'm very

0:55:44.040 --> 0:55:46.719
<v Speaker 1>excited about a recent launch of hours Um. That's a

0:55:46.760 --> 0:55:50.360
<v Speaker 1>brand called jot. It's a new at home coffee product

0:55:50.480 --> 0:55:54.120
<v Speaker 1>and it came just in time. You know, everybody was

0:55:54.280 --> 0:55:57.000
<v Speaker 1>already in lockdown. We actually pushed the launch off a

0:55:57.040 --> 0:55:59.279
<v Speaker 1>few weeks because it was the post to launch, like

0:55:59.400 --> 0:56:02.719
<v Speaker 1>the week of pandemic hits um. But it really has

0:56:02.760 --> 0:56:05.520
<v Speaker 1>been an incredible addition to my routine and I'm proud

0:56:05.520 --> 0:56:07.239
<v Speaker 1>of the brand that we put together there. And it's

0:56:07.280 --> 0:56:09.360
<v Speaker 1>one of those things where the products great, the brand

0:56:09.440 --> 0:56:11.920
<v Speaker 1>is great, the site is great. It all comes together,

0:56:12.000 --> 0:56:15.800
<v Speaker 1>which again I think it's table safe. These days, Jason

0:56:15.840 --> 0:56:19.719
<v Speaker 1>and I are both j o K. Jason and I

0:56:19.719 --> 0:56:22.440
<v Speaker 1>are both googling it is there a brand? What about? What?

0:56:22.680 --> 0:56:24.640
<v Speaker 1>Like the older? Is an older brand out there that

0:56:24.680 --> 0:56:27.560
<v Speaker 1>you just are like, man, they have just consistently continued

0:56:27.600 --> 0:56:31.800
<v Speaker 1>to evolve and get it right. Yeah, I'll give it

0:56:31.840 --> 0:56:35.640
<v Speaker 1>a hattet to Levi's for that. They're a brand that

0:56:36.120 --> 0:56:38.960
<v Speaker 1>continues to stay relevant. I think they've stayed true to

0:56:39.040 --> 0:56:43.680
<v Speaker 1>who they are while also adapting to the changing times,

0:56:44.040 --> 0:56:46.839
<v Speaker 1>and they've really leaned into the fact that heritage can

0:56:46.880 --> 0:56:50.400
<v Speaker 1>be a badge of authenticity, which you know is a buzzword,

0:56:50.440 --> 0:56:54.239
<v Speaker 1>but it's really important to people. Yeah. Interesting and ever

0:56:54.360 --> 0:56:57.000
<v Speaker 1>Lane is that is that a company you've worked with, No,

0:56:57.280 --> 0:56:59.719
<v Speaker 1>ever Lyne is not a client um, but you know

0:56:59.800 --> 0:57:03.400
<v Speaker 1>they're obviously one of I think the very and the

0:57:03.400 --> 0:57:06.360
<v Speaker 1>director consumer movement, and it really sort of led the

0:57:06.400 --> 0:57:10.680
<v Speaker 1>way and a lot of discussion around transparency, you making

0:57:10.800 --> 0:57:14.799
<v Speaker 1>your labor practice is known, and sustainability and pricing. So

0:57:15.000 --> 0:57:16.800
<v Speaker 1>I write about them in the book and I desire

0:57:16.800 --> 0:57:19.000
<v Speaker 1>a lot of things done and that's right. Antler's Chief

0:57:19.040 --> 0:57:21.640
<v Speaker 1>brand Officer Emily Heyward, author of the new book Obsessed,

0:57:21.680 --> 0:57:24.320
<v Speaker 1>Building a brand people love from day one, didn't want

0:57:24.360 --> 0:57:26.880
<v Speaker 1>this conversation to end, as you said, Carol, in part

0:57:26.880 --> 0:57:30.640
<v Speaker 1>because she's so smart. She is talking to these entrepreneurs

0:57:30.680 --> 0:57:34.360
<v Speaker 1>all the time understanding and this is an overused word,

0:57:34.440 --> 0:57:39.400
<v Speaker 1>their passion. But how that translates into really connecting with

0:57:39.440 --> 0:57:41.960
<v Speaker 1>people and man, if there is something we are all

0:57:42.000 --> 0:57:44.360
<v Speaker 1>looking for right now, it's a connection. And if you

0:57:44.400 --> 0:57:47.400
<v Speaker 1>think about the brands that have connected us more recently,

0:57:47.440 --> 0:57:50.480
<v Speaker 1>that includes brands like All Birds, Casper and Birch Box.

0:57:50.680 --> 0:57:52.240
<v Speaker 1>She has worked with all of them in terms of

0:57:52.240 --> 0:57:54.880
<v Speaker 1>developing their strategies, so this was definitely a voice we

0:57:54.920 --> 0:57:57.360
<v Speaker 1>wanted to hear from. That wraps up the weekend edition

0:57:57.400 --> 0:57:59.760
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. Thanks so much

0:57:59.760 --> 0:58:02.200
<v Speaker 1>for running us. I'm Carol Masser and I'm Jason Kelly.

0:58:02.240 --> 0:58:04.480
<v Speaker 1>Be sure to tune into Bloomberg Business Week Radio Live

0:58:04.520 --> 0:58:07.040
<v Speaker 1>Monday through Friday, starting at two pm Wall Street Time.

0:58:07.120 --> 0:58:09.160
<v Speaker 1>You can also watch the show live on YouTube. Just

0:58:09.200 --> 0:58:12.040
<v Speaker 1>search for Bloomberg Global News. We'll be back right here

0:58:12.120 --> 0:58:14.800
<v Speaker 1>next week at the same time. This is Bloomberg