1 00:00:00,080 --> 00:00:02,920 Speaker 1: So is there a time because I mean we've gotten 2 00:00:03,360 --> 00:00:05,920 Speaker 1: emails when you have to actually renew the trademark. Do 3 00:00:05,920 --> 00:00:09,080 Speaker 1: they expire at some point? And what is that process 4 00:00:09,119 --> 00:00:10,760 Speaker 1: like when you have to renew it. 5 00:00:10,960 --> 00:00:12,080 Speaker 2: Yeah, that's a good question. 6 00:00:12,200 --> 00:00:16,120 Speaker 3: So unlike your annual reports, because a lot of people think, well, 7 00:00:16,160 --> 00:00:17,680 Speaker 3: I got to do this every year like I do 8 00:00:17,800 --> 00:00:19,680 Speaker 3: my you know, my corporations and things. 9 00:00:19,800 --> 00:00:23,079 Speaker 2: No, it's a trademark registration. 10 00:00:23,320 --> 00:00:26,200 Speaker 3: After you have it registered, you have to maintain the 11 00:00:26,280 --> 00:00:29,680 Speaker 3: registration between your fifth and six year anniversary and then 12 00:00:29,720 --> 00:00:32,640 Speaker 3: your ninth and tenth year anniversary, and then every ten 13 00:00:32,720 --> 00:00:36,080 Speaker 3: years after right, So what you're showing the government is 14 00:00:36,080 --> 00:00:38,600 Speaker 3: that you're still using a brand. So remember I told 15 00:00:38,640 --> 00:00:42,320 Speaker 3: you guys earlier Coca Cola was registered in eighteen ninety three. 16 00:00:42,720 --> 00:00:45,520 Speaker 3: Now the thing is Coca Cola when they filed the trademark, 17 00:00:45,560 --> 00:00:48,760 Speaker 3: they filed it for their actual logo at the time, 18 00:00:49,080 --> 00:00:51,680 Speaker 3: right with the cursive writing and things like that. So 19 00:00:51,800 --> 00:00:54,520 Speaker 3: now every ten years, Coca Cola have to show that 20 00:00:54,560 --> 00:00:58,000 Speaker 3: they're still using that same logo in order to keep 21 00:00:58,000 --> 00:01:01,840 Speaker 3: that historically mark trademark. And so sometimes you'll see them 22 00:01:01,840 --> 00:01:03,840 Speaker 3: come out with a retro line and things like that, 23 00:01:03,920 --> 00:01:05,480 Speaker 3: and that's to continue. 24 00:01:05,000 --> 00:01:06,400 Speaker 2: To show the actual use. 25 00:01:06,720 --> 00:01:08,920 Speaker 3: And you know, sometimes we get on this topic because 26 00:01:08,959 --> 00:01:11,440 Speaker 3: people be like, but should I trademark my logo or 27 00:01:11,480 --> 00:01:13,000 Speaker 3: should I just trademark my name? 28 00:01:13,160 --> 00:01:13,360 Speaker 2: Right? 29 00:01:13,720 --> 00:01:16,479 Speaker 3: And I say sometimes you should do both. It depends. 30 00:01:16,680 --> 00:01:19,560 Speaker 3: But the thing is when you just do your logo, 31 00:01:20,080 --> 00:01:23,160 Speaker 3: that's the brand, that's the trademark. So it's so important 32 00:01:23,200 --> 00:01:27,120 Speaker 3: like a McDonald's, McDonald's did the trademark and standard characters 33 00:01:27,280 --> 00:01:29,880 Speaker 3: where they own McDonald's and steering their characters, but. 34 00:01:29,840 --> 00:01:32,160 Speaker 2: They also own the logo with the golden. 35 00:01:32,000 --> 00:01:35,880 Speaker 3: Archers for McDonald's because McDonald's has changed their logos about 36 00:01:36,000 --> 00:01:38,800 Speaker 3: nine different times over the past seventy years. So a 37 00:01:38,880 --> 00:01:41,080 Speaker 3: trademark will last as long as you use it. You 38 00:01:41,120 --> 00:01:43,119 Speaker 3: will not lose it. But you do have to keep 39 00:01:43,200 --> 00:01:45,960 Speaker 3: up the registration matence and each time you pay, you 40 00:01:46,000 --> 00:01:49,720 Speaker 3: pay absolutely. But here's the thing, because I know why 41 00:01:49,760 --> 00:01:52,120 Speaker 3: you're asking that question, because you're probably getting a lot 42 00:01:52,120 --> 00:01:55,880 Speaker 3: of spam mail asking you to pay these random people. 43 00:01:56,120 --> 00:01:59,120 Speaker 3: So you gotta be careful with that because Okay, when 44 00:01:59,120 --> 00:02:03,080 Speaker 3: we file our trade, the USPTO is public record, right, 45 00:02:03,400 --> 00:02:05,960 Speaker 3: so all you're gonna get all type of spam mail. 46 00:02:06,000 --> 00:02:07,760 Speaker 3: You're gonna get all type and this is why it's 47 00:02:07,760 --> 00:02:10,919 Speaker 3: important that you're represented by an attorney because the government 48 00:02:10,960 --> 00:02:14,519 Speaker 3: will never contact you. They're gonna contact your attorney, right 49 00:02:14,760 --> 00:02:18,040 Speaker 3: but the spammers and the scammers, they'll send you saying 50 00:02:18,080 --> 00:02:21,960 Speaker 3: you gotta maintain your registration at year four, so you 51 00:02:21,960 --> 00:02:24,840 Speaker 3: could go ahead and pay them. And then now a 52 00:02:24,840 --> 00:02:27,240 Speaker 3: lot of people trademarks get counseled because they think they 53 00:02:27,280 --> 00:02:30,440 Speaker 3: paid the government to maintain it when they paid a scammer. 54 00:02:30,639 --> 00:02:32,640 Speaker 3: So it's very important, and I want to just say this, 55 00:02:33,280 --> 00:02:36,239 Speaker 3: as of November of twenty twenty three, they are now 56 00:02:36,400 --> 00:02:39,960 Speaker 3: calling people when you file your trademark because the government 57 00:02:40,000 --> 00:02:43,120 Speaker 3: acts for your phone number. They're calling demanding that you 58 00:02:43,200 --> 00:02:45,440 Speaker 3: pay four hundred and twenty five dollars or they're going 59 00:02:45,520 --> 00:02:48,519 Speaker 3: to counsel your trademark. They're acting like they're the government 60 00:02:48,560 --> 00:02:51,720 Speaker 3: and that type of do not file for the scam 61 00:02:52,080 --> 00:02:55,720 Speaker 3: hang up automatically and tell them you know you will 62 00:02:55,760 --> 00:02:59,480 Speaker 3: contact the USPTO directly. A government official from the USPTO 63 00:02:59,520 --> 00:03:01,640 Speaker 3: would never do man you pay them over the phone. 64 00:03:01,720 --> 00:03:04,360 Speaker 3: You have to pay your fees through the website. So 65 00:03:04,520 --> 00:03:08,280 Speaker 3: what's a service mark? So a service mark is basically 66 00:03:08,360 --> 00:03:11,360 Speaker 3: like I'm a lawyer, right, and so I offer a service. 67 00:03:11,680 --> 00:03:14,959 Speaker 3: It's just a word you can use interchangeably with the trademark. 68 00:03:15,000 --> 00:03:16,480 Speaker 3: So you can say I have a service mark or 69 00:03:16,480 --> 00:03:18,639 Speaker 3: a trademark. It doesn't matter. It's the same thing. It's 70 00:03:18,680 --> 00:03:22,320 Speaker 3: the same thing. Yeah, But you wouldn't say a service 71 00:03:22,360 --> 00:03:23,359 Speaker 3: mark for a product. 72 00:03:23,480 --> 00:03:26,639 Speaker 2: Basically, what about So we. 73 00:03:26,680 --> 00:03:30,919 Speaker 1: Got the different categories here, but some of these brands 74 00:03:30,919 --> 00:03:34,400 Speaker 1: are global and so the international trademark this is something 75 00:03:34,440 --> 00:03:38,080 Speaker 1: that people have little to know knowledge about, right, And 76 00:03:38,120 --> 00:03:41,440 Speaker 1: having to trademark internationally requires a lot of things capital 77 00:03:41,520 --> 00:03:44,360 Speaker 1: number one, but making sure you have the trademark in 78 00:03:44,480 --> 00:03:47,240 Speaker 1: each different country. So about that process. 79 00:03:46,840 --> 00:03:50,240 Speaker 3: That is so very important, especially if you are going 80 00:03:50,320 --> 00:03:52,360 Speaker 3: to have an international brand. 81 00:03:52,880 --> 00:03:53,120 Speaker 2: Right. 82 00:03:53,800 --> 00:03:56,080 Speaker 3: I'm working with some clients in Ghana right now that 83 00:03:56,200 --> 00:03:58,360 Speaker 3: has a really huge brand where they do a really 84 00:03:58,360 --> 00:04:01,520 Speaker 3: big festival and you know a lot of us are 85 00:04:01,560 --> 00:04:04,240 Speaker 3: going over there for the festival in December, right, And 86 00:04:04,320 --> 00:04:09,600 Speaker 3: so it's not only important, yes, but it's so important 87 00:04:09,640 --> 00:04:13,520 Speaker 3: that you know, we protect that brand not only here 88 00:04:13,560 --> 00:04:16,680 Speaker 3: in the States but also in Africa as well. But 89 00:04:16,720 --> 00:04:20,960 Speaker 3: the thing is, so there is a there's a treaty 90 00:04:21,160 --> 00:04:24,600 Speaker 3: that the government has, what about eighty other different countries 91 00:04:24,880 --> 00:04:27,839 Speaker 3: where you can actually it's called the Madrid Protocol where 92 00:04:27,839 --> 00:04:30,239 Speaker 3: you can actually when you file your trademark with the US, 93 00:04:30,279 --> 00:04:33,320 Speaker 3: you can apply with all these different countries, but you 94 00:04:33,400 --> 00:04:36,080 Speaker 3: have to pay all these different country fees and things 95 00:04:36,160 --> 00:04:39,560 Speaker 3: like that. Now that is available to you. I don't 96 00:04:39,600 --> 00:04:42,719 Speaker 3: recommend it. The reason I don't recommend it is because 97 00:04:42,760 --> 00:04:45,279 Speaker 3: each country has their own laws, they have their own 98 00:04:45,320 --> 00:04:48,720 Speaker 3: different processes, and also too, we want to clear those 99 00:04:48,800 --> 00:04:51,880 Speaker 3: marks in those countries. So when I have a client 100 00:04:51,920 --> 00:04:55,280 Speaker 3: that wants to do an international brand, we hire local 101 00:04:55,400 --> 00:04:58,800 Speaker 3: council in those countries and you'll be surprised. Like we 102 00:04:58,839 --> 00:05:02,000 Speaker 3: did a trademark in Yeah, and just because of the 103 00:05:02,000 --> 00:05:05,039 Speaker 3: conversion rate, it was very affordable. 104 00:05:04,440 --> 00:05:06,960 Speaker 2: For my client to do what he needed to do 105 00:05:07,000 --> 00:05:07,320 Speaker 2: in there. 106 00:05:07,440 --> 00:05:10,760 Speaker 3: But it's just a different process, and you know, we 107 00:05:10,800 --> 00:05:13,600 Speaker 3: want someone local of the land so that they can 108 00:05:13,640 --> 00:05:14,960 Speaker 3: guide us and counsel us. 109 00:05:15,040 --> 00:05:15,200 Speaker 2: Right. 110 00:05:15,240 --> 00:05:17,360 Speaker 3: I wouldn't be a good attorney if I say, yeah, 111 00:05:17,400 --> 00:05:20,360 Speaker 3: let's just put it through the system and not blindly. 112 00:05:20,640 --> 00:05:20,800 Speaker 2: Right. 113 00:05:20,839 --> 00:05:23,080 Speaker 3: We need to clear that and we need counsel and 114 00:05:23,160 --> 00:05:25,320 Speaker 3: advisement from that region to help us with that. 115 00:05:25,520 --> 00:05:28,560 Speaker 2: So how much does it cost to trademark something? So 116 00:05:28,839 --> 00:05:30,520 Speaker 2: it could cost well, let me tell you this. 117 00:05:30,640 --> 00:05:34,039 Speaker 3: The ballance fees with the government starts at two hundred 118 00:05:34,080 --> 00:05:35,960 Speaker 3: and fifty dollars and can go up to like four 119 00:05:35,960 --> 00:05:39,839 Speaker 3: to twenty five, right, depending on who you work with. Right, 120 00:05:39,880 --> 00:05:42,920 Speaker 3: there's a you know attorneys that charge you know from 121 00:05:42,960 --> 00:05:44,599 Speaker 3: here all the way to five thousand dollars. 122 00:05:44,640 --> 00:05:46,360 Speaker 2: And I can tell you what we charge at our firm. 123 00:05:46,440 --> 00:05:49,560 Speaker 3: We charged fifteen hundred dollars to trademark a mark that 124 00:05:49,600 --> 00:05:53,240 Speaker 3: includes the filing, that includes the class, and that includes 125 00:05:53,320 --> 00:05:56,680 Speaker 3: us doing the research the class that's that's the forty 126 00:05:56,680 --> 00:05:58,960 Speaker 3: five so one class, right, and so if they want 127 00:05:59,040 --> 00:06:02,080 Speaker 3: us to add additional classes, it's an additional thousand dollars. 128 00:06:02,200 --> 00:06:05,560 Speaker 1: I want to do media education three classes. 129 00:06:05,520 --> 00:06:11,240 Speaker 3: Fifteen because media actually falls under the same class as education. Right, 130 00:06:11,320 --> 00:06:13,919 Speaker 3: So like, well, so my favor okay, I'll tell you 131 00:06:14,320 --> 00:06:17,719 Speaker 3: my favorite class is class forty one and it's the 132 00:06:17,920 --> 00:06:19,640 Speaker 3: education and entertainment class. 133 00:06:19,720 --> 00:06:21,320 Speaker 2: Right. And so some of. 134 00:06:21,279 --> 00:06:23,800 Speaker 3: My clients love me, and the reason being is because 135 00:06:23,839 --> 00:06:25,760 Speaker 3: they'll come to me and be like Rosina, I want 136 00:06:25,760 --> 00:06:28,680 Speaker 3: to trademark for coaching because I'm a coach, I'll be like, okay, 137 00:06:28,800 --> 00:06:31,760 Speaker 3: but you also have a podcast, you also have this course. 138 00:06:31,839 --> 00:06:35,680 Speaker 3: You're also educating people, you do events, you you're hiring 139 00:06:35,720 --> 00:06:37,920 Speaker 3: people to come speak, and all that can be covered 140 00:06:38,000 --> 00:06:39,200 Speaker 3: under that one class. 141 00:06:40,040 --> 00:06:45,360 Speaker 1: So okay, So people can do it themselves though too. 142 00:06:45,240 --> 00:06:48,120 Speaker 3: Right, Like people can do it well, I see, I 143 00:06:48,160 --> 00:06:49,720 Speaker 3: don't want to say they name, but you said it's 144 00:06:49,720 --> 00:06:54,960 Speaker 3: so since you said their name fall short there as well, 145 00:06:55,160 --> 00:06:59,520 Speaker 3: and they because they're not gonna offer you legal counsel 146 00:06:59,600 --> 00:07:02,920 Speaker 3: and if they say, you can pay more for that 147 00:07:03,240 --> 00:07:07,200 Speaker 3: and they'll connect you with someone, right, But it's it's 148 00:07:07,320 --> 00:07:11,480 Speaker 3: kind of chaotic because you don't have that relationship, you know, 149 00:07:11,520 --> 00:07:14,360 Speaker 3: And people always ask us what's the difference between you 150 00:07:14,520 --> 00:07:16,560 Speaker 3: and legal Zoom And I tell them the value is 151 00:07:16,560 --> 00:07:19,760 Speaker 3: in a relationship. You know, I run a law firm, right, 152 00:07:19,840 --> 00:07:23,360 Speaker 3: I care about my clients, and you know I'm promoting 153 00:07:23,400 --> 00:07:24,480 Speaker 3: my client's business. 154 00:07:24,520 --> 00:07:26,600 Speaker 2: My client success is my success. Right. 155 00:07:26,880 --> 00:07:29,320 Speaker 3: If I'm in a situation where I can present an 156 00:07:29,360 --> 00:07:32,640 Speaker 3: opportunity to someone who can help bring my client alan, 157 00:07:32,760 --> 00:07:35,640 Speaker 3: I'm gonna do that for my client, right. But also too, 158 00:07:35,760 --> 00:07:39,000 Speaker 3: I'm like, so with those type of companies you're filling 159 00:07:39,040 --> 00:07:41,880 Speaker 3: out that paperwork, right, and they're gonna just take the 160 00:07:41,920 --> 00:07:44,960 Speaker 3: information you gave them and put it into the system. Right. 161 00:07:45,320 --> 00:07:47,160 Speaker 3: But again, like I just said, I have clients come 162 00:07:47,200 --> 00:07:48,680 Speaker 3: to me and be like Rosie, I'm doing I want 163 00:07:48,680 --> 00:07:49,280 Speaker 3: to do coaching. 164 00:07:49,560 --> 00:07:52,080 Speaker 2: But then I see so much more for them. Right. 165 00:07:52,160 --> 00:07:54,960 Speaker 3: So it's the custom made like you know, it's not 166 00:07:55,080 --> 00:07:59,680 Speaker 3: this cookie cutter service. It's like me having my CPA. Right, 167 00:08:00,160 --> 00:08:04,120 Speaker 3: I'm able to have conversations with my CPA, like, look, CPA, 168 00:08:05,160 --> 00:08:07,400 Speaker 3: I want to buy a house this year. And because 169 00:08:07,440 --> 00:08:09,800 Speaker 3: I want to buy a house, right, I need my 170 00:08:09,960 --> 00:08:13,360 Speaker 3: taxes to show you this, and I want my you know, 171 00:08:13,560 --> 00:08:16,440 Speaker 3: my business to show profit because I want to file 172 00:08:16,520 --> 00:08:18,440 Speaker 3: my taxes. Yes, I really don't want to pay a 173 00:08:18,440 --> 00:08:20,680 Speaker 3: lot of money, but in order to qualify to get 174 00:08:20,800 --> 00:08:23,880 Speaker 3: for this loan, I need, you know, my taxes to 175 00:08:23,920 --> 00:08:27,440 Speaker 3: look a certain type of way. So it's that value 176 00:08:27,520 --> 00:08:29,960 Speaker 3: of the relationship instead of somebody going and filing your 177 00:08:30,000 --> 00:08:32,760 Speaker 3: taxes and then writing everything off as a deduction and 178 00:08:32,800 --> 00:08:34,320 Speaker 3: now it looks like your business. 179 00:08:34,000 --> 00:08:34,720 Speaker 2: Have no value. 180 00:08:34,760 --> 00:08:38,000 Speaker 3: And now it's like I look like a business owner 181 00:08:38,000 --> 00:08:39,280 Speaker 3: who is not generating money.