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Speaker 1: He it was a rap raid all podcast. My name

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Speaker 1: is beat I Elio will say, feeling Elliott.

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Speaker 2: I'm feeling good, beat Out, How you baby?

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Speaker 1: Feeling great? Especially after this Geechee Gotti episode. Man, like

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Speaker 1: that we hit the battle raps.

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Speaker 3: See man, what I'm saying, we battling these other podcasts

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Speaker 3: battle rap Gee.

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Speaker 4: I love it.

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Speaker 5: Man.

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Speaker 1: You know, Geechee really is like the face to me

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Speaker 1: of battle rap right now. He kind of like sparked

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Speaker 1: my interest again in it.

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Speaker 5: You know.

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Speaker 1: I love the fact that he's unapologetic with his rams.

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Speaker 1: He saw I tickle it too in a conversation, So

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Speaker 1: it seems like a lot of people loved what we

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Speaker 1: had to say and what he had to say as well.

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Speaker 2: Did he get any backlash for his uh? What was it?

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Speaker 2: The Mount Rushmore?

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Speaker 1: I think that Mount Rushmore was battle Rappers in their feelings,

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Speaker 1: the og battle Rappers, And I mean he cleared it

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Speaker 1: up to he was saying, like how he gives props

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Speaker 1: to this generation to also give props like the moods

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Speaker 1: and the low the luxes of the world. But you know,

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Speaker 1: I think it was pretty on point though, you know,

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Speaker 1: so shout out to Geechee Gotti.

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Speaker 4: Another great conversation.

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Speaker 2: Did you get get any backlash for you Drake review?

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Speaker 4: Not actually any ovo text. Not a lot of people.

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Speaker 1: A lot of people seem to agree with me in

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Speaker 1: my assessment of the project. You know, it's it's not

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Speaker 1: my favorite right now, but you're still sitting by Elliott

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Speaker 1: and the Boy Man the Dogs, Man for the Dogs,

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Speaker 1: maybe rough rough.

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Speaker 3: I think Sexy Red Man, she might as little find

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Speaker 3: a spot to rapper in the podcast.

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Speaker 4: Man, that song could be a hit beat Out. I mean,

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Speaker 4: I think it could be a hit.

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Speaker 1: I think, like I said last week, the Miami bass

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Speaker 1: Atlanta based kind of sound is kind of dominant right now.

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Speaker 1: A lot of people love to dance, you know, like

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Speaker 1: from the Baby and the oozies of the world. So

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Speaker 1: you know, I think it's a good It's a good

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Speaker 1: joint off the album. It's a highlight for sure. Sexy

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Speaker 1: reds out here doing the thing.

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Speaker 2: Man.

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Speaker 3: But you know, we gotta run out of guest man.

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Speaker 3: We gotta be in this hot streak though, Man, Like

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Speaker 3: we can't miss right now, Man.

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Speaker 4: I can't miss. We got back. Steve Stout on his.

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Speaker 3: Program Commissioner Man The Commissioner, Steve Stout, I.

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Speaker 1: Always wanted to know why. Jay said he wanted to

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Speaker 1: holler at him. I should have asked that, right, So

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Speaker 1: start to holler at me, man. Yeah, if my invested

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Speaker 1: me part two, I think maybe the check had to

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Speaker 1: come right. Jack ain't clear of it.

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Speaker 4: But you're actually going to participating in his event this weekend.

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Speaker 3: Yeah, Select Con United Masters. They've been doing it for

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Speaker 3: third or fourth year in a row. Just a great

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Speaker 3: hub of creatives. My assignment this afternoon is to talk

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Speaker 3: to our colleagues at ern Elisia Man, Rashad and Troy

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Speaker 3: doing amazing work this year. They got the investments, all

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Speaker 3: that stuff. So I'm actually in the conversation with them.

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Speaker 3: And if you and those guys bringing their story to

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Speaker 3: the forefront. I think Steve himself is talking to Davido

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Speaker 3: da veto de Vito and yeah, it's gonna be a

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Speaker 3: beautiful event, man. So that's why he's in town. But

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Speaker 3: you know, any chance to talk to you know, hip

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Speaker 3: hop Variety said, one of the greatest hip hop executives.

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Speaker 4: They got it right.

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Speaker 2: You can'tfront on Steve Stout.

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Speaker 1: He's been in the game for a hundred years, man.

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Speaker 1: You know, he's responsible for the success of nas. You know,

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Speaker 1: he had a hand in fifty cent early on, and

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Speaker 1: you know Marry J. Blige, jay Z. Of course the

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Speaker 1: list goes on and on it. Of course he's doing

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Speaker 1: this thing United Masters. So you know, Steve has no

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Speaker 1: shortage the stories.

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Speaker 3: Yeah, last time we spoke to him was way back

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Speaker 3: in twenty seventeen. The black and white era brought like

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Speaker 3: the bottle opens one and stuff to try to impress him.

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Speaker 3: But now we get back with him after six years.

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Speaker 3: And it's funny because he hinted at that. He said,

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Speaker 3: like when he first sat with us was the beginning

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Speaker 3: of the whole United Masters. He didn't want to brag

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Speaker 3: too much or really you know, he wanted the work

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Speaker 3: to do the talking. And now six years later he's

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Speaker 3: in a strong spot. You know, one great acquisition I

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Speaker 3: saw this year another eraporate our podcast.

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Speaker 2: Alum Brent fires our helicopter.

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Speaker 3: Buddy copters with us, right, you know, rumor fifty million

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Speaker 3: dollars deal with United Mass mister independent joint force with

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Speaker 3: the Commissioner Man.

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Speaker 1: So we gotta know how that happened. I rolled over

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Speaker 1: United Masters. They get money, man, sit fifty million.

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Speaker 4: Stole getting the money.

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Speaker 3: You know, I thought it was cool too, Like membassas

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Speaker 3: we asked Steve about the whole Hippi fifty thing, and

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Speaker 3: I felt like he was playing the back seat to that.

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Speaker 2: He had a real message behind it, right, Yeah.

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Speaker 1: Absolutely, you know, he Stout does things strategically, and you

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Speaker 1: know what he talked about in the program about the

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Speaker 1: plan that he has for his own hit Pop fifty, Like,

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Speaker 1: it's really really impressive and our commended for that.

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Speaker 3: So yeah, taking care of artists like rock Kim and

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Speaker 3: Scarfa's health issues and stuff like that.

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Speaker 2: Beautiful to see.

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Speaker 6: Man.

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Speaker 3: You know, it's always a great interviewers sometimes, you know,

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Speaker 3: people wanted the execs man, they want the behind the

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Speaker 3: scenes forces of culture.

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Speaker 5: Man.

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Speaker 3: This is the guy that made Jay Z write the

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Speaker 3: verse for Doctor Dre still dri It's the guy who

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Speaker 3: continues to make noise. Today Met Earth Gang just signed

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Speaker 3: to you know's a shout out to those guys, you know,

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Speaker 3: just connecting the culture.

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Speaker 2: Man.

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Speaker 3: So it's time once again to get one of the

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Speaker 3: most important execs in our history.

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Speaker 4: Man, Steve Stout, the commissioner.

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Speaker 2: Yeah, on your rap rate up podcasts.

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Speaker 1: Let's do it, yo, it's a rap rate on podcast.

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Speaker 1: My name is betr Elliott Wilson here with the commissioner.

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Speaker 3: Yes man, one of the greatest hip hop executives of

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Speaker 3: all time, according to Variety, that's a fact.

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Speaker 5: Steve Stout, thank you so much. Man. When that list

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Speaker 5: came out, I didn't expect.

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Speaker 6: I didn't even expect to be on it, to be

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Speaker 6: honest with you, I didn't know that they would get

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Speaker 6: it right, get it right.

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Speaker 5: Yeah, they got it right. It was it was.

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Speaker 6: It was a good list of people on that and

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Speaker 6: you know, it was cool to be a part of

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Speaker 6: that historic moment of the celebration of fifty years of

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Speaker 6: hip hop and fifty executives that made an impact.

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Speaker 4: Do you think they let anybody off?

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Speaker 5: I can't remember. I can't remember the list.

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Speaker 6: I remember thinking that, oh, maybe they could have put

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Speaker 6: somebody else on or whatever. You know, they got to

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Speaker 6: get it fifty. You know, it's hard, it's hard to

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Speaker 6: get it tight. But they mostly got it right. I

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Speaker 6: could say that. You know, there was no like Grave

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Speaker 6: like era mission.

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Speaker 2: Yeah, but it's crazy about your story about like people.

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Speaker 3: No, no, you conquered the music executive side of things,

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Speaker 3: and then now in this new era with United Masters,

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Speaker 3: you're sort of retooling challenging the whole system that you're

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Speaker 3: a major part of.

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Speaker 5: Yeah.

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Speaker 6: Well, you know what's cool is that I had this

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Speaker 6: conversation with you guys last time. I was here literally

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Speaker 6: at the beginning of United Masses, and I really didn't

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Speaker 6: want to talk a lot about it because I didn't

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Speaker 6: want to come out the gate like yoa hype. And

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Speaker 6: you know, I got an announcement like all these other people,

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Speaker 6: like you know, you see it all the time. It's

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Speaker 6: an announcement, and an announcement like do to work, make

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Speaker 6: it important, make it impactful, and then you know it

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Speaker 6: will tell the story itself. And as I look back

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Speaker 6: on it, probably five six years, we were early, very

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Speaker 6: early on the idea, and that as a bunch of

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Speaker 6: copycatter is, which is fine. I'm used to that. I'm

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Speaker 6: used to, you know, being first in a particular field

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Speaker 6: and watching people come afterwards and you know.

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Speaker 5: Do their thing, because I like the fight.

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Speaker 6: I like there's something about me that love innovation, love

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Speaker 6: innovative ideas.

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Speaker 5: There's value to that to me.

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Speaker 6: It may not have monetary value, but it has there's

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Speaker 6: a lot of pride in the fact that you thought

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Speaker 6: about something and you've seen around a corner and therefore,

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Speaker 6: you know, you landed on an idea and United Masses.

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Speaker 6: It was clear when everything went to streaming that there

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Speaker 6: was no need for a record company anymore. It's almost

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Speaker 6: like a joke now as I sit here, and when

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Speaker 6: I said it back then, people were like, are you

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Speaker 6: going to compete.

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Speaker 5: With Spotify or Apple? They did, or Title.

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Speaker 6: They didn't really understand what that was. And now when

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Speaker 6: you look at it, it's obvious. You know that you know,

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Speaker 6: outside of the advance that a record company can give you,

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Speaker 6: there's nothing really they can do that you can't do.

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Speaker 6: They can make up shit, but there's nothing tangible that

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Speaker 6: they can do that you can't do. And artists are

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Speaker 6: proud to be independent.

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Speaker 5: You know. I seen us here in Paris a few

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Speaker 5: weeks back and.

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Speaker 6: He said to me, you know, Steve, although I'm not

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Speaker 6: with United Masses, I want you to know that it's

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Speaker 6: very important for you and everything that you stand for

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Speaker 6: that I'm the first independent act to play.

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Speaker 5: The Super Bowl. This is us who's been in a

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Speaker 5: legacy artist saying this to me off top. You know,

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Speaker 5: so clearly we made.

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Speaker 6: An impact and I'm proud of the work that we've done.

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Speaker 6: We have a long way to go. I think this

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Speaker 6: is the beginning. We're still in the second inning of

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Speaker 6: the independent becoming this idea of a major independent and

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Speaker 6: what that means going forward.

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Speaker 5: But so I think we're early in the game.

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Speaker 6: But I think that we are well positioned to do

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Speaker 6: what we need to get done.

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Speaker 1: We had a conversation earlier this year with NBA young

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Speaker 1: Boy and he said that he's a part owner of

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Speaker 1: United Masters, and he.

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Speaker 6: Say that on the camera. First of all, the congression

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Speaker 6: you guys were getting a meeting with MBA. That was

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Speaker 6: very difficult for him. He's a very special guy.

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Speaker 5: I like him. I spent a lot of.

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Speaker 2: Time with him, and.

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Speaker 6: You know, there was a deal that we were going

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Speaker 6: to discuss in which, you know, we were going to

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Speaker 6: be in business together, and he was gonna you know,

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Speaker 6: we were in business together, and yes, he you know,

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Speaker 6: equity was going to be a part of compensation. I

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Speaker 6: believe wholeheartedly in equity and ownership. I think I talked

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Speaker 6: about that before, Like you know, when you just talk

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Speaker 6: about just so the the just the way we've been

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Speaker 6: compensated over time, you know, from the you know, indent slavery,

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Speaker 6: indented servant, to the employee to.

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Speaker 5: The owner, right, You just like that evolution.

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Speaker 6: So I do believe that people should get equity based

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Speaker 6: off of their contribution, and I wanted to put him

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Speaker 6: in that game, but you know, there was a lot

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Speaker 6: that happened and then he got in trouble and that

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Speaker 6: whole thing didn't work. But yeah, there was That was

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Speaker 6: definitely an in depth discussion, and I have a lot

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Speaker 6: of respect for him and his talent. Certain things that

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Speaker 6: we she handled differently, but you can't take away from

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Speaker 6: his talent.

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Speaker 5: Right.

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Speaker 2: Another gentleman we did a great interview with.

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Speaker 3: We actually went a helicopter with him because that's what

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Speaker 3: the kind of vibe he was on is Brent Fias

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Speaker 3: and I heard you guys admitted, Yeah, we did a

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Speaker 3: little helicopter ride. You see that, you know, because he

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Speaker 3: was inspired by Jay when Jay went on Rap City

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Speaker 3: and Joe Claire did the helicopters. So you know, Tie,

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Speaker 3: everybody was like, Brent only wants to do it if

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Speaker 3: you guys get in the helicopter. So we did the

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Speaker 3: interview sitting down and then we eventually getting the helicopter.

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Speaker 3: We did some of the interview in the helicopter. We

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Speaker 3: had to make sure we could at least get make

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Speaker 3: sure we.

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Speaker 2: Had to copy here. But we really actually got in

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Speaker 2: the helicopter with so man.

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Speaker 6: Brent is amazing different. He's a different guy, and you

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Speaker 6: know it was, you know, to get him to come

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Speaker 6: to the United Masters. It was a bidding war. I

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Speaker 6: mean not a bidding war money monetarily. It was a

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Speaker 6: bidding war with what are you going to do? What

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Speaker 6: do you believe in?

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Speaker 5: Values? People putting forth their values on top of money.

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Speaker 6: And we had to beat everybody. I mean I literally

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Speaker 6: had to beat everybody, but you know.

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Speaker 5: Everybody.

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Speaker 6: Everybody had to beat them everywhere, every aspect of it.

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Speaker 2: What do you see? Why did you want to beat them?

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Speaker 2: What did you see that?

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Speaker 6: Why did you because he there's a few artists that

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Speaker 6: stand for independence like it embodies what they are, and

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Speaker 6: he's one of them. He's been doing it him in Tie,

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Speaker 6: his partner's manager, have been standing for those values from

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Speaker 6: day one. They're eloquent on the topic because they know it.

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Speaker 6: That's all they know. They don't even understand when you

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Speaker 6: come at them with i'll give you money and own

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Speaker 6: some of they don't even know what that means. All

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Speaker 6: they know is investing yourself and rip the reward, which

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Speaker 6: is exactly my values. And that's the time we spent together.

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Speaker 6: When I first met Tie, he said to me, Steve,

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Speaker 6: don't be honest with you, man, I read your book,

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Speaker 6: love you, but we're good. And it was developing a

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Speaker 6: relationship from that point for over two years. That led

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Speaker 6: to then when they were going to make a move,

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Speaker 6: and Brett wanted a partner because he had bigger creative

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Speaker 6: ambitions and the right kind of partner to invest in

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Speaker 6: those ambitions was what he needed and wanted. And you

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Speaker 6: know that's when you know, I came in and I

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Speaker 6: believe in him. I think he's genius level talent, and

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Speaker 6: that's the reason why we're partners.

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Speaker 1: Yeah, can you talk about that, because when the reports

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Speaker 1: came out, it kind of was like elusive a little bit.

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Speaker 1: He said, you and Brent launched a creative agency value

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Speaker 1: that fifty million dollars.

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Speaker 4: Can you explain more about that agency?

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Speaker 5: Well, he he Well, the word agencies.

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Speaker 6: First of all, I hate that word is okay, okay,

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Speaker 6: something to go to translation for a second. The agency,

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Speaker 6: we're creative solutions company. That's what we are. We use

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Speaker 6: creative solutions to solve a problem. That's what we do.

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Speaker 5: The word agency is terrible word.

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Speaker 6: It's too much connected with mediocrity and cost and no

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Speaker 6: return and all that kind of stuff.

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Speaker 5: So no.

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Speaker 6: Brand wanted to whether it be fashion, creative ideas overall,

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Speaker 6: he wanted to get funding to back a a sort

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Speaker 6: of a creative hub, a creative safe space where things

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Speaker 6: that came out of it may articulate itself as fashion,

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Speaker 6: and may articulate itself as visual content. It may you know,

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Speaker 6: articulate itself as podcasts. Like it was more of a

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Speaker 6: of a creative hub that you know, ideas can be

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Speaker 6: forced out of.

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Speaker 5: That's what he wants to do. So that's the world.

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Speaker 5: That's what it is.

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Speaker 6: It's not it's not an agency per se that's gonna

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Speaker 6: you know, work with brands and that kind of That

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Speaker 6: wasn't That wasn't the intent.

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Speaker 5: Entirely got it.

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Speaker 3: Also, he's empowering his team around him, so different positions. Ryeah, Yeah,

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Speaker 3: is s O supremacy. I think it's called I can't

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Speaker 3: tell you the name.

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Speaker 4: But what can you tell us about select conn five man?

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Speaker 4: That's what you in New.

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Speaker 1: York City for tonight? Yeah, for those nine intends can

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Speaker 1: you explain what that is.

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Speaker 6: So we started to Select con uh three years ago, three

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Speaker 6: and a half years ago, and Select is a tier

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Speaker 6: in United Masses in which you subscribe and you put

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Speaker 6: out you know, all the any amount of music you want.

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Speaker 5: And and when you are a subscriber to Select.

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Speaker 6: You also get connected to the brands that we represent

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Speaker 6: at and T, the NFL, the NBA, State Farm, ESPN,

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Speaker 6: all right, so to get your music in the sync

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Speaker 6: so you can seek opportunities as well as brand and

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Speaker 6: marketing opportunities with that tier of service that we have

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Speaker 6: at United Masses Select Con, which is obviously a take

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Speaker 6: on that is a conference that we wanted to do

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Speaker 6: where it was really helping creators, entrepreneurs, artists, labels, whatever

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Speaker 6: it may be, provide information and intelligence that they can

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Speaker 6: take and use as they build and navigate their careers.

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Speaker 5: We've had great speakers. We've had Russ and Chance the

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Speaker 5: Rapper and Pharrell and.

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Speaker 6: The young Neuralisia gentlemen and others come on that stage

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Speaker 6: and talk about what they went through and the trials

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Speaker 6: and tribulations and provide advice and insights.

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Speaker 5: And that's what this is all about.

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Speaker 6: It's about getting the best of knowledge and having them

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Speaker 6: share it.

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Speaker 5: It's a live masterclass, you know.

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Speaker 3: And I'm you know, you your leisure today in Leisure today,

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Speaker 3: and that's dope.

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Speaker 5: Man.

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Speaker 3: Let's speak a little about those guys like to really

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Speaker 3: bring financial literacy to our culture, like it hadn't really

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Speaker 3: been done before. And it's amazing to see the work

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Speaker 3: those guys are doing right well.

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Speaker 6: They're definitely hard workers and I love their relationship.

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Speaker 5: I met.

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Speaker 6: I met them about three years ago. I did an

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Speaker 6: interview and they were explaining to me. The first person

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Speaker 6: to tell me about them, honestly, was Kevin Hart. It

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Speaker 6: was Kevin Hart, and then Charlemagne within like two weeks

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Speaker 6: told me about them. They were reaching out for me

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Speaker 6: to do the interview. I did not know who they were,

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Speaker 6: so I, you know, delete.

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Speaker 3: And that's easy to get the commissioner on the line, babe,

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Speaker 3: It's not easy.

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Speaker 6: And then I met them, you know, after hearing about

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Speaker 6: them from Kevin and Charlemagne. And the first thing, you know,

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Speaker 6: Sean said is like, man, we're going to like rock

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Speaker 6: stars of financial literacy, Like we're going to sell concerts out.

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Speaker 5: And when he explained the vision, it was.

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Speaker 6: It was clear he had it like it was clear

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Speaker 6: they had a vision on what they expected and wanted

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Speaker 6: to do. And there are versions of that that exist,

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Speaker 6: but they're just not with African American in our world.

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Speaker 5: They're not African American rooted and hip.

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Speaker 6: Hop culture kind of of of conversation and that level

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Speaker 6: of financial literacy. And they knew there was a lane

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Speaker 6: for them, and they've stayed diligent. It's one of the

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Speaker 6: things Jimmy IV and A he said to me, stick

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Speaker 6: to your knitting and stick to your knitting comes from

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Speaker 6: the fact that like you'll go to your grandmother's house

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Speaker 6: and kid, you go to your grandmother's house and she'll

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Speaker 6: be knitting, so it'll be this small and then you

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Speaker 6: come back like five months later and it's a whole duvet.

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Speaker 5: You're like, how did it? In your mind? How did

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Speaker 5: the time ellapse? How do you get that done? Because

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Speaker 5: she's stuck to her knitting.

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Speaker 4: So slow and steady, slow and steady, And that's what

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Speaker 4: they That's what they did.

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Speaker 6: And I'm super proud of them. And we've been partners

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Speaker 6: with them with select Con for a few years. And

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Speaker 6: however I can help them with sponsorships. I do that

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Speaker 6: for them and you know, they have been great partners

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Speaker 6: to us. We have a great relationship.

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Speaker 1: It's dope because like you've always been a person that's

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Speaker 1: willing to give game. I saw a while ago on

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Speaker 1: Instagram you posted from nineteen ninety six. He was at

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Speaker 1: the how Can I Be Down? Conference? He survived as Chris.

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Speaker 6: Lighty man, I was scared. I remember that. That was

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Speaker 6: the first time I spoke publicly. I was scared to death. Wow,

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Speaker 6: I was scared to death. And I was standing next

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Speaker 6: to Shat Kim and Chris Lighty. Who are you know,

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Speaker 6: Titans as far as I was concerned back then, And

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Speaker 6: God blessed Chris. Titans men that I have looked up

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Speaker 6: to and admired, you know what they were doing. And

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Speaker 6: I was sort of now entering that frame six yeah,

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Speaker 6: and well not no, it was even the behind the scenes.

401
00:19:04,200 --> 00:19:07,240
Speaker 6: I was now really getting no One. Track Masters had

402
00:19:07,320 --> 00:19:10,719
Speaker 6: just taken off, and now's that I was, you know,

403
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Speaker 6: their manager, And now I'm on stage next to these

404
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Speaker 6: great guys and I'm sitting there going, holy.

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Speaker 5: Shit, it's on now. And and I wasn't.

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00:19:23,880 --> 00:19:27,359
Speaker 6: Good Like the clip. I don't know how I found

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00:19:27,359 --> 00:19:30,919
Speaker 6: that clip. Somebody sent it to me. If you sent

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00:19:31,000 --> 00:19:32,240
Speaker 6: it to me, then there it is. That's how I

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Speaker 6: found it. But that clip was actually decent because I

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Speaker 6: was terrible. Yeah, I'm talking about stuttering, scared, can't answer

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Speaker 6: a question.

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Speaker 5: My voice was trash. The whole thing was bad.

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Speaker 6: But I learned obviously from it that there was gonna

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Speaker 6: you know, if you're gonna do this, you gotta be

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Speaker 6: able to do that.

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Speaker 5: But I was just more. I couldn't believe that I

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Speaker 5: was sitting next to them, you know, speaking in public

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Speaker 5: like that. I had gotten to that point.

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Speaker 6: That was just that was a certainly for me, like

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Speaker 6: a high point in my career at that point.

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Speaker 3: So how did you grow in that way? Up front

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Speaker 3: facing and you know, I guess writing a book that

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Speaker 3: Tanny America was a huge step, like can you speak

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Speaker 3: to sort of that transition of like putting yourself out

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Speaker 3: there more, putting.

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Speaker 6: Myself out there more really happened when the you know,

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Speaker 6: as times changed and I was like this guy behind

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Speaker 6: the scenes, and I realized, like, I mean, you gotta

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Speaker 6: go man, like you you have a you're gonna go

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Speaker 6: int the advertising business. You've been a record executive that

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Speaker 6: had success. You got to tell your story and I

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Speaker 6: didn't do music videos, so it was and like that's

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Speaker 6: the way people were getting themselves out there because they

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Speaker 6: were in music videos and be like, oh shit, that's

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Speaker 6: blah blah blah.

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Speaker 5: I didn't do that. I didn't feel like doing that.

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Speaker 6: So I chose, you know, to be able to speak

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Speaker 6: about and articulate what I believe in. And you know,

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Speaker 6: whether it was marketing ideas for how we were rolling

440
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Speaker 6: out albums or.

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Speaker 5: The key shift came in it and met in black.

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Speaker 6: You know how I got into advertising when you know

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Speaker 6: will Smith water glasses and the glasses took off. Everyone

444
00:21:26,720 --> 00:21:29,040
Speaker 6: thought it was a phenomenon, and I thought, no, it wasn't.

445
00:21:29,080 --> 00:21:33,640
Speaker 6: This is exactly what happens when you put a package

446
00:21:33,640 --> 00:21:37,520
Speaker 6: good wrapped within a pop cultural moment. You can create

447
00:21:37,840 --> 00:21:40,920
Speaker 6: contagious behavior where somebody sees it and they want to

448
00:21:40,960 --> 00:21:44,240
Speaker 6: buy it as a result of that. And maybe I

449
00:21:44,240 --> 00:21:46,200
Speaker 6: should be on that side of the business. Maybe I

450
00:21:46,240 --> 00:21:48,879
Speaker 6: should understand that side of the business, which led me to

451
00:21:48,960 --> 00:21:53,880
Speaker 6: understand the advertising business. And I was ninety seven, and

452
00:21:54,200 --> 00:21:57,840
Speaker 6: because I started understanding advertising and understanding obviously knew the

453
00:21:57,920 --> 00:22:02,880
Speaker 6: music business. I I'm like, if I don't share this,

454
00:22:03,560 --> 00:22:05,440
Speaker 6: then I'm doing myself.

455
00:22:05,160 --> 00:22:06,320
Speaker 5: And others of disservice.

456
00:22:06,840 --> 00:22:09,520
Speaker 6: And that's literally what made me, you know, push forward

457
00:22:09,560 --> 00:22:12,359
Speaker 6: and start to talk and and put myself out there.

458
00:22:12,480 --> 00:22:13,840
Speaker 5: And I'm still cut.

459
00:22:14,400 --> 00:22:16,399
Speaker 6: There's my moments where I don't want to do it,

460
00:22:16,440 --> 00:22:19,439
Speaker 6: and you know there's moments why like there's something to

461
00:22:19,440 --> 00:22:21,440
Speaker 6: talk about, Like right now, there's something to talk about.

462
00:22:21,640 --> 00:22:23,399
Speaker 6: When there's nothing to talk about, I'm not wanting to

463
00:22:23,400 --> 00:22:28,119
Speaker 6: be running around and just talking to stay like right,

464
00:22:28,640 --> 00:22:32,360
Speaker 6: you know, relevant, relevance, you know that word that everybody's

465
00:22:32,400 --> 00:22:33,040
Speaker 6: concerned about.

466
00:22:33,800 --> 00:22:36,840
Speaker 5: Irrelevant? Are you relevant? I'm I sure how many follows

467
00:22:36,880 --> 00:22:40,160
Speaker 5: you got? Oh? I am relevant?

468
00:22:40,359 --> 00:22:42,960
Speaker 4: Right? Can we talk about your time with the Nicks.

469
00:22:43,000 --> 00:22:43,920
Speaker 4: Are you still working with them?

470
00:22:44,000 --> 00:22:44,200
Speaker 5: Yeah?

471
00:22:44,560 --> 00:22:48,760
Speaker 6: Okay, work well, I work with James Dolan and Madison

472
00:22:48,800 --> 00:22:49,439
Speaker 6: square Garden.

473
00:22:50,000 --> 00:22:52,280
Speaker 5: Uh. You know, he's he's been great.

474
00:22:52,560 --> 00:22:54,480
Speaker 6: I love working with him and I don't give a

475
00:22:54,520 --> 00:22:58,880
Speaker 6: fuck when anybody says, you know, he he's a dreamer.

476
00:22:59,280 --> 00:23:01,800
Speaker 6: He's very very talented. He is a very specific point

477
00:23:01,800 --> 00:23:06,639
Speaker 6: of view. You know, people come down on him for

478
00:23:06,680 --> 00:23:09,280
Speaker 6: whatever reason. The Knicks aren't winning. You know New York.

479
00:23:09,359 --> 00:23:12,000
Speaker 6: You know New York fans are you know they love basketball?

480
00:23:12,040 --> 00:23:13,800
Speaker 6: So they want to see a winner. They deserve a winner.

481
00:23:13,840 --> 00:23:17,680
Speaker 6: And he knows that not everybody sees what he did

482
00:23:17,680 --> 00:23:19,600
Speaker 6: in this fair and that's just fucking people up.

483
00:23:19,720 --> 00:23:20,840
Speaker 5: What he built in Vegas.

484
00:23:21,280 --> 00:23:24,639
Speaker 4: Oh that's him. Wow, that's him.

485
00:23:25,000 --> 00:23:27,600
Speaker 6: Two and a half billion dollars, two point three billion

486
00:23:27,640 --> 00:23:31,520
Speaker 6: dollars of vision. You walk into that place, you can't

487
00:23:31,560 --> 00:23:35,560
Speaker 6: even imagine what you're in. It's like it's the best

488
00:23:36,119 --> 00:23:40,400
Speaker 6: venue in the world. Everyone knows that. There's nothing to discuss.

489
00:23:40,720 --> 00:23:44,600
Speaker 6: You go in there. You go in there. When you

490
00:23:44,640 --> 00:23:47,640
Speaker 6: listen to the sound system, when you listen to the fact,

491
00:23:47,720 --> 00:23:50,439
Speaker 6: they can change the temperature, but in six seconds of

492
00:23:50,480 --> 00:23:54,440
Speaker 6: the room, they're not like change where it cools off

493
00:23:54,520 --> 00:23:58,320
Speaker 6: or heats up, like change your cold you're hot like.

494
00:23:59,400 --> 00:24:02,760
Speaker 6: And he owns all that intellectual property. He's built the

495
00:24:02,880 --> 00:24:05,920
Speaker 6: venue of the future in the spare in Vegas.

496
00:24:06,200 --> 00:24:08,280
Speaker 5: So yes, I still work with Madison Square.

497
00:24:08,280 --> 00:24:13,040
Speaker 6: Go out and I work with James, and I think

498
00:24:13,080 --> 00:24:17,440
Speaker 6: he's brilliant and and you know, up marketing with the

499
00:24:17,480 --> 00:24:20,960
Speaker 6: Knicks or whatever it may be. We have a great relationship.

500
00:24:21,400 --> 00:24:23,680
Speaker 6: And I'm we're right here, Madison.

501
00:24:23,400 --> 00:24:25,520
Speaker 2: Square, right right behind it.

502
00:24:25,560 --> 00:24:26,160
Speaker 5: So it's dope.

503
00:24:26,600 --> 00:24:30,040
Speaker 1: Now, how did you manage like that backlash after your

504
00:24:30,119 --> 00:24:32,720
Speaker 1: moment at ESPN, How did.

505
00:24:32,600 --> 00:24:36,360
Speaker 6: I manage that? The good news was that COVID came

506
00:24:36,480 --> 00:24:41,840
Speaker 6: right after that. COVID came right after that, and that

507
00:24:42,000 --> 00:24:51,239
Speaker 6: was good. The I regret doing it. I did it

508
00:24:51,240 --> 00:24:56,160
Speaker 6: for the wrong reasons. I learned from that doing things

509
00:24:56,160 --> 00:25:00,520
Speaker 6: for the wrong reasons, you know, talking because whatever, you know,

510
00:25:01,040 --> 00:25:05,760
Speaker 6: I shouldn't have done it. That other guy, the guy

511
00:25:06,000 --> 00:25:08,680
Speaker 6: up there, who was an asshole, and I'm really.

512
00:25:08,480 --> 00:25:11,080
Speaker 5: Happy that he's he's not.

513
00:25:11,600 --> 00:25:17,320
Speaker 6: He got fired of Max Kellerman, who's trash.

514
00:25:17,400 --> 00:25:18,919
Speaker 5: He's an actor. I mean he used to be a

515
00:25:19,000 --> 00:25:20,680
Speaker 5: rapper and all this other shit.

516
00:25:20,840 --> 00:25:23,480
Speaker 6: He's he's boxing analysts, he's this, he's that, he's a

517
00:25:23,560 --> 00:25:24,760
Speaker 6: fake whatever.

518
00:25:25,080 --> 00:25:26,240
Speaker 5: He's a he's an actor.

519
00:25:28,080 --> 00:25:33,080
Speaker 6: And you know, part of what happened in the interviews

520
00:25:33,080 --> 00:25:36,480
Speaker 6: that I went up there and as I said, I

521
00:25:36,480 --> 00:25:37,000
Speaker 6: shouldn't have.

522
00:25:37,040 --> 00:25:38,359
Speaker 5: There was no reason for me to go up there

523
00:25:38,400 --> 00:25:38,840
Speaker 5: and do that.

524
00:25:39,240 --> 00:25:41,800
Speaker 6: And then you have this guy who's not talented on

525
00:25:41,840 --> 00:25:45,600
Speaker 6: the other side, you know, instigating a problem, like trying

526
00:25:45,600 --> 00:25:49,879
Speaker 6: to egg me on, and it worked. I didn't have

527
00:25:49,920 --> 00:25:52,399
Speaker 6: an agenda, right, I was just up there to talk.

528
00:25:52,800 --> 00:25:57,080
Speaker 6: I had no agenda. And then after that. The next

529
00:25:57,160 --> 00:25:58,879
Speaker 6: day he went up there and started talking shit. I

530
00:25:59,440 --> 00:26:02,359
Speaker 6: actually ran, I want him to speak to him about that,

531
00:26:05,040 --> 00:26:06,520
Speaker 6: and like like, why would you go up there the

532
00:26:06,560 --> 00:26:10,240
Speaker 6: next day and like start talking shit. And he's like, well,

533
00:26:10,520 --> 00:26:12,639
Speaker 6: you know, I thought that you you were sent up

534
00:26:12,680 --> 00:26:15,600
Speaker 6: here to, you know, defend the Knicks and all that.

535
00:26:15,720 --> 00:26:20,560
Speaker 6: I'm like, man, Max, whatever, I don't want to talk

536
00:26:20,560 --> 00:26:21,360
Speaker 6: about him anymore.

537
00:26:22,119 --> 00:26:27,080
Speaker 5: I the lesson here is if you really have nothing

538
00:26:27,119 --> 00:26:29,000
Speaker 5: to say, say.

539
00:26:28,840 --> 00:26:37,359
Speaker 1: Nothing simple but effective. No, yeah, go back to usher you.

540
00:26:37,480 --> 00:26:39,359
Speaker 1: I had his performance in Paris. He said you were

541
00:26:39,359 --> 00:26:41,320
Speaker 1: like a big brother to him. And I know I

542
00:26:41,359 --> 00:26:42,399
Speaker 1: met him when he was twelve.

543
00:26:42,480 --> 00:26:42,640
Speaker 5: Man.

544
00:26:42,680 --> 00:26:45,959
Speaker 6: I was living at my mom's house and I had

545
00:26:45,960 --> 00:26:51,560
Speaker 6: a jeep Cherokee, and I had I had an air

546
00:26:51,600 --> 00:26:53,879
Speaker 6: conditioner in my window that was broken, and I had

547
00:26:53,960 --> 00:26:56,040
Speaker 6: to take it out of the window to get it serviced,

548
00:26:56,520 --> 00:26:58,360
Speaker 6: and like it was in my car for a month

549
00:26:58,440 --> 00:26:59,200
Speaker 6: because I never.

550
00:26:59,040 --> 00:26:59,879
Speaker 5: Got around to get it. Sir.

551
00:27:00,240 --> 00:27:03,240
Speaker 6: I remember the uh, the air conditioner being in the

552
00:27:03,280 --> 00:27:05,800
Speaker 6: trunk and it took up a lot of the back seat.

553
00:27:06,000 --> 00:27:08,040
Speaker 6: And la Read's brother was his A and R guy,

554
00:27:08,600 --> 00:27:11,159
Speaker 6: And in the beginning, you know, they were trying to

555
00:27:11,200 --> 00:27:13,440
Speaker 6: find the right sound for Usher they were looking for,

556
00:27:14,040 --> 00:27:15,760
Speaker 6: you know, they were taking him around trying to find

557
00:27:15,760 --> 00:27:17,720
Speaker 6: a producer because they knew they had the special talent.

558
00:27:18,960 --> 00:27:21,720
Speaker 5: And he brought him to New York to go meet folks,

559
00:27:22,240 --> 00:27:26,040
Speaker 5: you know, and you know, I picked Brian up. I

560
00:27:26,119 --> 00:27:26,800
Speaker 5: knew Brian Reid.

561
00:27:26,800 --> 00:27:28,840
Speaker 6: I picked him up at the airport and you know,

562
00:27:29,560 --> 00:27:31,800
Speaker 6: Usher Young's twelve thirteen year old kid was in the

563
00:27:31,840 --> 00:27:34,040
Speaker 6: car sitting next to the air conditioner.

564
00:27:36,119 --> 00:27:38,960
Speaker 5: I took up a lot of the back seat, and.

565
00:27:39,960 --> 00:27:43,919
Speaker 6: You know, I spent time with him, and you know,

566
00:27:45,680 --> 00:27:48,560
Speaker 6: you know that that whole journey, that era of that.

567
00:27:48,600 --> 00:27:50,760
Speaker 6: And then he ended up working with Puff and Puff

568
00:27:50,840 --> 00:27:53,439
Speaker 6: put him with Davonte and that's how they started getting

569
00:27:53,800 --> 00:27:55,560
Speaker 6: you know, his first album was made and a lot.

570
00:27:56,320 --> 00:28:02,720
Speaker 6: But the thing about him is he's always allowed me

571
00:28:02,760 --> 00:28:05,000
Speaker 6: to be honest with him. I'll tell you the thing

572
00:28:05,040 --> 00:28:11,040
Speaker 6: about whether it be you know, Beyonce or Gaga or

573
00:28:11,720 --> 00:28:14,960
Speaker 6: Usher or Hove Nas.

574
00:28:17,320 --> 00:28:18,119
Speaker 5: Whoever. Bust.

575
00:28:18,520 --> 00:28:21,000
Speaker 6: I can name the list of artists fifty, I can

576
00:28:21,080 --> 00:28:24,200
Speaker 6: name all of them. Any artists that I have a

577
00:28:24,600 --> 00:28:27,640
Speaker 6: thing Puff, that I have a relationship with. The thing

578
00:28:27,680 --> 00:28:29,960
Speaker 6: that they expect from me is honesty. You know, that

579
00:28:30,320 --> 00:28:34,680
Speaker 6: I speak extremely candidly to them and even if you

580
00:28:34,720 --> 00:28:37,640
Speaker 6: don't like something, even if I don't know, definitely when

581
00:28:37,640 --> 00:28:42,480
Speaker 6: you don't like something, and that candid nature, sometimes it's tough.

582
00:28:42,520 --> 00:28:44,000
Speaker 5: It's like, one of the things.

583
00:28:43,760 --> 00:28:45,120
Speaker 6: That I have is one of the values of my

584
00:28:45,160 --> 00:28:47,920
Speaker 6: company's challenge and respect, Like, how do you say the

585
00:28:47,920 --> 00:28:50,080
Speaker 6: most difficult thing in the most respectful way?

586
00:28:51,360 --> 00:28:52,120
Speaker 5: And I do that.

587
00:28:52,760 --> 00:28:55,720
Speaker 6: And I do that because I want them to have

588
00:28:55,920 --> 00:28:58,480
Speaker 6: somebody in their life that will actually look at it

589
00:28:58,520 --> 00:28:59,400
Speaker 6: objectively and.

590
00:28:59,280 --> 00:28:59,920
Speaker 5: Be honest with them.

591
00:29:00,600 --> 00:29:03,480
Speaker 6: And sometimes in that honesty, there's something in it that

592
00:29:03,520 --> 00:29:07,120
Speaker 6: they're like, shit, you're right, because they're just always used

593
00:29:07,120 --> 00:29:09,200
Speaker 6: to having people around them, for the most part, who

594
00:29:09,240 --> 00:29:12,040
Speaker 6: tell them everything that they say is brilliant and that

595
00:29:12,200 --> 00:29:15,680
Speaker 6: agree with everything. That's how those people that's called fucking

596
00:29:15,760 --> 00:29:20,960
Speaker 6: job security, they agree with everything. You can get fired deal,

597
00:29:21,560 --> 00:29:24,760
Speaker 6: you know, versus somebody who's willing to say, nah, take

598
00:29:24,800 --> 00:29:27,440
Speaker 6: that shit off, that shit is not where it's at

599
00:29:27,520 --> 00:29:31,520
Speaker 6: right now for you. You know, Andre Herral was like

600
00:29:31,560 --> 00:29:34,440
Speaker 6: that for me and for many people. Andre Hiral was

601
00:29:34,480 --> 00:29:38,320
Speaker 6: like that for all of us. And you know, another

602
00:29:38,400 --> 00:29:40,520
Speaker 6: person that I have a great deal of respect for,

603
00:29:40,560 --> 00:29:44,320
Speaker 6: and God bless and a lot of times, you know,

604
00:29:45,360 --> 00:29:49,920
Speaker 6: I find myself by default filling that void or that's

605
00:29:49,960 --> 00:29:53,000
Speaker 6: just who I am, Chris Rock, it could be anybody,

606
00:29:53,000 --> 00:29:56,680
Speaker 6: swear to you, man, like my relationship with great talented

607
00:29:56,720 --> 00:30:00,880
Speaker 6: people comes from a basis of honesty and tructive criticism

608
00:30:00,960 --> 00:30:06,840
Speaker 6: at times, and it always ends in respect. It's coming

609
00:30:06,840 --> 00:30:09,520
Speaker 6: from a good place, the best place, because I know

610
00:30:09,560 --> 00:30:10,520
Speaker 6: how special they are.

611
00:30:11,120 --> 00:30:14,000
Speaker 5: I can be replicated, We can be replicated. They can't.

612
00:30:14,560 --> 00:30:20,440
Speaker 6: With that voice, that sound, that look, that level of

613
00:30:20,600 --> 00:30:24,720
Speaker 6: talent that embodies that particular person cannot be replicated.

614
00:30:24,920 --> 00:30:27,640
Speaker 5: It's far and fumed between, you know.

615
00:30:27,840 --> 00:30:33,400
Speaker 6: So be honest with them because we're trying to preserve that,

616
00:30:34,280 --> 00:30:36,520
Speaker 6: you know, and they need that.

617
00:30:36,520 --> 00:30:37,040
Speaker 5: That's fair.

618
00:30:37,160 --> 00:30:38,880
Speaker 3: Do you think you provide an element that's kind of

619
00:30:38,880 --> 00:30:40,800
Speaker 3: missing though, like you said, very few willing to do that.

620
00:30:40,800 --> 00:30:42,480
Speaker 3: Most people will either on to pay roll they had

621
00:30:42,520 --> 00:30:44,600
Speaker 3: to do it, or don't even have the expertise to

622
00:30:44,680 --> 00:30:44,920
Speaker 3: kind of.

623
00:30:45,440 --> 00:30:48,920
Speaker 6: Well, the expertise, the understanding, the pedigree, the taste level,

624
00:30:49,600 --> 00:30:56,080
Speaker 6: you name it, the honesty within themselves to understand or

625
00:30:56,120 --> 00:31:00,400
Speaker 6: even really truly get how rare and special they are.

626
00:31:01,680 --> 00:31:03,760
Speaker 6: All of them, all of them, every one of them.

627
00:31:03,880 --> 00:31:05,520
Speaker 3: But that's the tide with usher because it seems like

628
00:31:05,560 --> 00:31:07,880
Speaker 3: you haven't really have you formally done Vennis wim or

629
00:31:07,920 --> 00:31:10,400
Speaker 3: it just seems like you're somebody who's been about to.

630
00:31:10,360 --> 00:31:12,520
Speaker 6: Make money on it. It has nothing to do with that.

631
00:31:12,840 --> 00:31:15,040
Speaker 6: It has something to do with the fan. I have

632
00:31:15,240 --> 00:31:21,400
Speaker 6: always been somebody who cares about our culture, always, even

633
00:31:21,440 --> 00:31:23,240
Speaker 6: if it wasn't to my direct benefit.

634
00:31:23,280 --> 00:31:28,200
Speaker 5: That's not the point. The point is it lifts the tide,

635
00:31:28,280 --> 00:31:30,840
Speaker 5: lifts all boats man like that. That's what it is.

636
00:31:30,920 --> 00:31:34,560
Speaker 6: So it's not like I'm providing advice specifically. Only when

637
00:31:34,600 --> 00:31:37,240
Speaker 6: I get something. I speak the cam run and I

638
00:31:37,280 --> 00:31:39,560
Speaker 6: speak the cam in Mace right now on this show

639
00:31:40,120 --> 00:31:41,320
Speaker 6: whatever they were advertising.

640
00:31:41,440 --> 00:31:44,440
Speaker 5: I speak the cam once a week, wow, once a week.

641
00:31:44,480 --> 00:31:46,760
Speaker 5: He calls me. I have nothing to do with it.

642
00:31:47,200 --> 00:31:47,800
Speaker 5: Don't do that?

643
00:31:48,360 --> 00:31:48,760
Speaker 2: Do that?

644
00:31:49,280 --> 00:31:49,920
Speaker 5: Fuck? Yeah?

645
00:31:50,360 --> 00:31:55,320
Speaker 6: Perfect, this, that and the third. It doesn't even matter.

646
00:31:56,520 --> 00:31:58,920
Speaker 6: It doesn't mean and he feels welcome to call me.

647
00:32:00,280 --> 00:32:06,160
Speaker 6: No problem. That's me with people that I respect, that

648
00:32:06,200 --> 00:32:10,400
Speaker 6: have been in the culture, have moved the culture forward,

649
00:32:11,200 --> 00:32:12,520
Speaker 6: and that are special and unique.

650
00:32:12,560 --> 00:32:12,959
Speaker 5: I do that.

651
00:32:13,920 --> 00:32:14,800
Speaker 2: I thought it was interesting.

652
00:32:14,840 --> 00:32:16,480
Speaker 3: I didn't see you really involved in any of this

653
00:32:16,600 --> 00:32:20,440
Speaker 3: hip hop fifty talk talk talk stuff going on. What

654
00:32:20,520 --> 00:32:23,640
Speaker 3: was your take on that, like even like advertising behind it,

655
00:32:23,640 --> 00:32:24,640
Speaker 3: the whole push behind it.

656
00:32:24,640 --> 00:32:29,000
Speaker 6: And that's thank you for that for noticing that.

657
00:32:31,560 --> 00:32:32,560
Speaker 5: Part of it was.

658
00:32:34,640 --> 00:32:38,680
Speaker 6: I thought that, hey, there was a people were doing

659
00:32:39,040 --> 00:32:40,960
Speaker 6: a pretty good job on one and a half, like

660
00:32:41,520 --> 00:32:42,840
Speaker 6: but mass appeal has done.

661
00:32:43,000 --> 00:32:43,160
Speaker 2: Yeah.

662
00:32:45,320 --> 00:32:48,720
Speaker 6: And then part of it was I felt like people

663
00:32:48,760 --> 00:32:51,080
Speaker 6: were doing a bunch of corny shit around it, and

664
00:32:51,960 --> 00:32:55,040
Speaker 6: I tend to walk away when there's like a bunch

665
00:32:55,120 --> 00:32:57,760
Speaker 6: of corny shit happening. It was more corny things than

666
00:32:57,800 --> 00:33:02,240
Speaker 6: it was real shit that was subsidient. But we are myself,

667
00:33:03,280 --> 00:33:09,640
Speaker 6: Ben Horowitz, Fab five, Freddy QD three Felicia Horowitz, Ben's wife.

668
00:33:10,120 --> 00:33:12,800
Speaker 6: We have a fun called a fun, a charity called

669
00:33:12,800 --> 00:33:21,120
Speaker 6: payton Full. On November seventeenth, we are honoring those who

670
00:33:21,200 --> 00:33:26,080
Speaker 6: have led the culture but have not received the financial

671
00:33:26,120 --> 00:33:32,680
Speaker 6: rewards that's on par with their cultural contribution. Yeah, and

672
00:33:32,840 --> 00:33:36,400
Speaker 6: we're giving you know, significant money, a half a million

673
00:33:36,440 --> 00:33:41,480
Speaker 6: dollars yeah, and healthcare to these people who we believe

674
00:33:41,520 --> 00:33:43,160
Speaker 6: were contributors who didn't.

675
00:33:42,920 --> 00:33:45,680
Speaker 5: Get what they deserved. And we're honoring.

676
00:33:46,120 --> 00:33:50,920
Speaker 6: On November seventeenth in Vegas, Scarface and Rock hemp. Oh yeah,

677
00:33:51,000 --> 00:33:51,800
Speaker 6: we sold out.

678
00:33:51,800 --> 00:33:56,680
Speaker 5: It's at the Guggenheim in Vegas, and that's it happens

679
00:33:56,680 --> 00:33:58,920
Speaker 5: to be on Hip Hop fifty. But like that's impactful.

680
00:34:00,000 --> 00:34:01,680
Speaker 5: You know, calling.

681
00:34:01,360 --> 00:34:03,320
Speaker 6: Scarface and say yeah, that's wants to let you know

682
00:34:03,400 --> 00:34:04,880
Speaker 6: man that I got this fee.

683
00:34:04,920 --> 00:34:06,080
Speaker 5: He's like, what do you have to do. I'm like,

684
00:34:06,120 --> 00:34:08,200
Speaker 5: just show up man, He's like word.

685
00:34:08,320 --> 00:34:11,400
Speaker 6: I'm like, yeah, half a mil this, that and the

686
00:34:11,440 --> 00:34:15,759
Speaker 6: third boom rock Ken and every year it's an annual thing.

687
00:34:16,320 --> 00:34:18,480
Speaker 5: This is what we're doing. So what I want to

688
00:34:18,520 --> 00:34:19,240
Speaker 5: do is.

689
00:34:21,760 --> 00:34:24,640
Speaker 6: All of the artists who had come early, who had

690
00:34:24,680 --> 00:34:26,920
Speaker 6: to sign bad deals or did sign bad deals or

691
00:34:26,920 --> 00:34:29,640
Speaker 6: got taken advantage of that. The least we could do

692
00:34:30,520 --> 00:34:34,040
Speaker 6: is give to them, pay that forward and give to them.

693
00:34:34,040 --> 00:34:39,160
Speaker 6: So paid in full. November seventeenth in Las Vegas. You

694
00:34:39,200 --> 00:34:41,400
Speaker 6: guys should come. A's dope like, I would love for

695
00:34:41,440 --> 00:34:44,000
Speaker 6: you to come because you're going to see something that's

696
00:34:44,000 --> 00:34:46,319
Speaker 6: going to be very special because no one's ever done

697
00:34:46,360 --> 00:34:49,879
Speaker 6: this before. No one's given the people who've helped move

698
00:34:49,920 --> 00:34:55,640
Speaker 6: this industry forward reparations of some sort for what they've

699
00:34:55,680 --> 00:34:57,000
Speaker 6: done but didn't get back.

700
00:34:57,320 --> 00:34:59,800
Speaker 3: Wow, when did that come together for you? To do that, dude,

701
00:35:00,000 --> 00:35:01,440
Speaker 3: seeing a lot of the corny shit and just like

702
00:35:01,440 --> 00:35:02,240
Speaker 3: I got to figure.

703
00:35:02,640 --> 00:35:06,840
Speaker 5: Before that, now this is good while Ben Horwitz working

704
00:35:06,880 --> 00:35:09,480
Speaker 5: with Ben you know.

705
00:35:11,800 --> 00:35:15,360
Speaker 6: Nas work me Ben nas QD three Night Team five.

706
00:35:16,000 --> 00:35:18,200
Speaker 6: But it was like two years in the making, trying

707
00:35:18,239 --> 00:35:20,480
Speaker 6: to figure out what the right prize is and you know,

708
00:35:20,600 --> 00:35:23,120
Speaker 6: trying to go through the process and get it right.

709
00:35:23,560 --> 00:35:24,120
Speaker 5: But two years.

710
00:35:24,160 --> 00:35:26,279
Speaker 6: It wasn't for Hip Hop fifty. It just happens to

711
00:35:26,280 --> 00:35:32,480
Speaker 6: be that year. You know, so this year, so it's

712
00:35:32,520 --> 00:35:34,680
Speaker 6: cool to say that that's okay, that's what I did

713
00:35:34,680 --> 00:35:36,840
Speaker 6: that year, right, that's what we're gonna and that's what

714
00:35:36,840 --> 00:35:38,000
Speaker 6: we're doing going forward.

715
00:35:38,080 --> 00:35:38,400
Speaker 2: Wow.

716
00:35:38,480 --> 00:35:42,560
Speaker 1: You know, but why Rock Kim in Scarface as the

717
00:35:42,600 --> 00:35:43,360
Speaker 1: first recipient?

718
00:35:43,440 --> 00:35:44,080
Speaker 5: You just go through.

719
00:35:44,120 --> 00:35:47,080
Speaker 6: It was just a process about this a certain amount

720
00:35:47,160 --> 00:35:51,120
Speaker 6: of this conditions in which you know, you have to understand,

721
00:35:51,920 --> 00:35:54,080
Speaker 6: I don't want to just put people's personal businesses, the

722
00:35:54,280 --> 00:35:57,480
Speaker 6: conditions you got to understand. Uh, you know, Scarface had

723
00:35:57,480 --> 00:35:59,680
Speaker 6: a health scare. You know, there's there's a bunch of

724
00:35:59,680 --> 00:36:01,960
Speaker 6: things like that, and you know, when you go through

725
00:36:01,960 --> 00:36:04,640
Speaker 6: it all, you know it was that there's to be

726
00:36:04,640 --> 00:36:06,759
Speaker 6: others this every year. Yeah, we would have did five,

727
00:36:07,239 --> 00:36:10,560
Speaker 6: but we chose to and it'll probably it'll grow, it'll grow.

728
00:36:10,600 --> 00:36:12,640
Speaker 6: But this is this is this is gone. This is

729
00:36:12,680 --> 00:36:15,600
Speaker 6: not like a you know, announcement that's not gonna happen.

730
00:36:15,640 --> 00:36:18,400
Speaker 6: This is announced. This is happening, and this is gonna

731
00:36:18,400 --> 00:36:20,120
Speaker 6: happen every single year going forward.

732
00:36:20,360 --> 00:36:23,400
Speaker 4: Wow, that's awesome. Another person that you have had a

733
00:36:23,440 --> 00:36:23,799
Speaker 4: hand in.

734
00:36:23,719 --> 00:36:26,000
Speaker 1: Their success is nows as you just mentioned, Like, what

735
00:36:26,040 --> 00:36:27,640
Speaker 1: do you think of the run he's had as of late,

736
00:36:27,719 --> 00:36:29,279
Speaker 1: especially on the music to a hit Boy.

737
00:36:29,680 --> 00:36:33,959
Speaker 6: Yeah, I just spoke about it this morning, was talking

738
00:36:34,000 --> 00:36:37,600
Speaker 6: about somebody earlier at breakfast that.

739
00:36:38,560 --> 00:36:39,960
Speaker 5: I can't be you know, somebody.

740
00:36:40,160 --> 00:36:42,920
Speaker 6: If somebody says to me, you know, stout after everything

741
00:36:42,920 --> 00:36:45,879
Speaker 6: you've done in your career, you know, when you look

742
00:36:45,920 --> 00:36:49,840
Speaker 6: back at it, I hope that you see that managing

743
00:36:49,960 --> 00:36:52,480
Speaker 6: NAS was one of your greatest accomplishments.

744
00:36:52,600 --> 00:36:57,080
Speaker 5: And I never thought about that. And it's true.

745
00:36:58,400 --> 00:37:01,840
Speaker 6: I worked with and I'm friends with one of the

746
00:37:01,840 --> 00:37:04,000
Speaker 6: greatest artists that ever walked the face of this earth.

747
00:37:04,680 --> 00:37:05,239
Speaker 5: That's a fact.

748
00:37:06,440 --> 00:37:11,479
Speaker 6: And what he's doing right now is having a great

749
00:37:11,560 --> 00:37:13,040
Speaker 6: time looking good.

750
00:37:13,080 --> 00:37:17,160
Speaker 5: He's him, it's him and for real battle in the space,

751
00:37:17,680 --> 00:37:19,240
Speaker 5: like who's who's the most.

752
00:37:23,360 --> 00:37:31,239
Speaker 6: Oh god, yeah, they're they're fucking fighting at a battlezations.

753
00:37:31,280 --> 00:37:32,680
Speaker 5: Somebody would say pause.

754
00:37:34,480 --> 00:37:41,600
Speaker 6: There pop crowd, But yeah, he he he's having a

755
00:37:41,640 --> 00:37:45,360
Speaker 6: great time. Uh, the music he's making, he's having fun.

756
00:37:46,960 --> 00:37:49,440
Speaker 6: The fact that he still goes on tour, the way

757
00:37:49,440 --> 00:37:50,040
Speaker 6: he goes on.

758
00:37:50,040 --> 00:37:51,799
Speaker 2: Talk Tang of all people.

759
00:37:53,760 --> 00:37:56,239
Speaker 5: With Mary and Lauren and Wu Tang.

760
00:37:56,360 --> 00:37:59,959
Speaker 6: Mean, he's just I've seen him in Parisman twenty foived

761
00:38:00,160 --> 00:38:03,040
Speaker 6: have sold out, seen him again in London twenty thousand

762
00:38:03,160 --> 00:38:06,920
Speaker 6: sold out. I've seen the show three times Hollywood Bowl,

763
00:38:08,520 --> 00:38:12,080
Speaker 6: Paris and London, and I'm just proud of them.

764
00:38:12,280 --> 00:38:14,920
Speaker 5: The fact that they go on tour together.

765
00:38:16,200 --> 00:38:18,880
Speaker 6: And you see wherever they go around the world, the

766
00:38:18,880 --> 00:38:21,560
Speaker 6: same kind of feel when those same songs come on

767
00:38:22,960 --> 00:38:27,040
Speaker 6: and they're having a great time, and you know Nas

768
00:38:27,080 --> 00:38:28,799
Speaker 6: is putting out music on top of it, dropped an

769
00:38:28,840 --> 00:38:30,919
Speaker 6: album on his birthday. He's been saying he was gonna

770
00:38:30,920 --> 00:38:32,520
Speaker 6: do that for ten years and he finally did it.

771
00:38:33,800 --> 00:38:35,680
Speaker 6: He always says that you think I should do.

772
00:38:35,600 --> 00:38:38,680
Speaker 5: It on my birthday. I'm like, we keep saying this

773
00:38:38,880 --> 00:38:41,719
Speaker 5: like I don't understand ask question, and he did it.

774
00:38:43,160 --> 00:38:44,600
Speaker 3: But what do you think the drive came from this

775
00:38:44,640 --> 00:38:46,600
Speaker 3: sort of inspiration. Six albums in three years. I mean

776
00:38:46,600 --> 00:38:47,959
Speaker 3: I would have been a dream back then. I remember

777
00:38:48,000 --> 00:38:49,600
Speaker 3: the battles of as being around.

778
00:38:49,600 --> 00:38:53,320
Speaker 5: I think, you know, inspiration and boy him inspired.

779
00:38:53,600 --> 00:38:56,719
Speaker 6: I think being independent, having in the constraints of a

780
00:38:56,760 --> 00:38:59,480
Speaker 6: record company, you know, telling you what the jew and

781
00:38:59,760 --> 00:39:01,800
Speaker 6: is it the first single and all that other bullshit.

782
00:39:02,200 --> 00:39:04,840
Speaker 5: I think that's that freedom.

783
00:39:04,960 --> 00:39:06,640
Speaker 3: Yeah, they don't judge that, I was saying to Hippoy,

784
00:39:06,640 --> 00:39:08,960
Speaker 3: even theseulf they don't judge those albums by what they sold.

785
00:39:08,960 --> 00:39:10,320
Speaker 2: They just judge it aby the quality.

786
00:39:10,440 --> 00:39:13,400
Speaker 5: They judge it by the quality of art. And you

787
00:39:13,480 --> 00:39:17,560
Speaker 5: know the fact that NAS is just putting out music.

788
00:39:18,280 --> 00:39:18,759
Speaker 5: We like that.

789
00:39:19,560 --> 00:39:23,040
Speaker 6: We like that and and and I tell artists that

790
00:39:23,040 --> 00:39:24,279
Speaker 6: they should they should do that.

791
00:39:24,320 --> 00:39:24,480
Speaker 5: Man.

792
00:39:24,520 --> 00:39:27,160
Speaker 6: I think I told Jada kissit down that at NAS's birthday,

793
00:39:27,160 --> 00:39:29,520
Speaker 6: and like, yo, put out music, man, put out music.

794
00:39:29,560 --> 00:39:29,840
Speaker 5: Stop.

795
00:39:30,400 --> 00:39:35,480
Speaker 6: What happens is the old legacy system and ways you

796
00:39:35,520 --> 00:39:38,120
Speaker 6: get caught up in sales first week and all that

797
00:39:38,200 --> 00:39:41,719
Speaker 6: kind of stuff, and those kind of things stay with you.

798
00:39:41,800 --> 00:39:44,439
Speaker 5: It's almost like you get ptsdals. Oh my god, I'm.

799
00:39:45,520 --> 00:39:50,359
Speaker 6: Concerned about market and now you're out of it. You're

800
00:39:50,360 --> 00:39:53,280
Speaker 6: playing with the house money. Put out the music. People

801
00:39:53,280 --> 00:39:57,080
Speaker 6: want to hear what you gotta say. Try things. It's

802
00:39:57,120 --> 00:40:00,479
Speaker 6: not being judged like that, like you're not no matter

803
00:40:00,520 --> 00:40:02,759
Speaker 6: what you do. It's not falling off like you don't

804
00:40:02,760 --> 00:40:05,600
Speaker 6: have to work. Yo, you only did whatever your first week,

805
00:40:05,680 --> 00:40:08,120
Speaker 6: you fell off Like that doesn't work that really, So

806
00:40:08,280 --> 00:40:09,840
Speaker 6: just stop put out music.

807
00:40:09,880 --> 00:40:10,880
Speaker 5: I would tell all.

808
00:40:10,719 --> 00:40:13,640
Speaker 6: The acts that's been in the game for some time,

809
00:40:13,719 --> 00:40:16,160
Speaker 6: like put out music. Always put out music. Don't never

810
00:40:16,239 --> 00:40:18,919
Speaker 6: let them not make you put out music. Don't keep

811
00:40:18,920 --> 00:40:21,760
Speaker 6: that shit in your drive. Put that shit out.

812
00:40:22,160 --> 00:40:23,880
Speaker 1: I think it's dope that Nas has been able to

813
00:40:23,920 --> 00:40:26,160
Speaker 1: age gracefully in this thing, because you know, he's fifty

814
00:40:26,239 --> 00:40:29,040
Speaker 1: years old, and you have artists like jay Z and

815
00:40:29,160 --> 00:40:31,880
Speaker 1: even artists like Killer Mike. They're still performing at a

816
00:40:31,920 --> 00:40:32,799
Speaker 1: high level.

817
00:40:33,360 --> 00:40:33,640
Speaker 5: Yeah.

818
00:40:33,680 --> 00:40:36,359
Speaker 6: Well, we all thought that it was a young man's game,

819
00:40:36,880 --> 00:40:39,560
Speaker 6: and it is a young man's game from a perspective

820
00:40:39,600 --> 00:40:44,560
Speaker 6: of attracting youth, But it's not a young man's game

821
00:40:44,560 --> 00:40:47,160
Speaker 6: when you talk about hip hop audiences and the maturity

822
00:40:47,200 --> 00:40:51,839
Speaker 6: of content and music and ideas that we've grown up with.

823
00:40:52,200 --> 00:40:56,520
Speaker 6: You know, it may not be as big as obviously

824
00:40:56,560 --> 00:40:59,080
Speaker 6: sixteen year olds, but it doesn't matter. You know, you

825
00:40:59,200 --> 00:41:02,840
Speaker 6: still have an opportunity to appeal to a fan base

826
00:41:03,160 --> 00:41:05,360
Speaker 6: that loves you and has grown with you, and you

827
00:41:05,400 --> 00:41:06,640
Speaker 6: should continue to talk to them.

828
00:41:06,800 --> 00:41:08,400
Speaker 3: Why do you think DMC said they seemed like they

829
00:41:08,520 --> 00:41:10,920
Speaker 3: they've evolved. When we was coming up, it was like, oh,

830
00:41:10,960 --> 00:41:12,960
Speaker 3: the MC would fall off by the fourth album when

831
00:41:12,960 --> 00:41:14,760
Speaker 3: he turns in his forties. Like it seems like now

832
00:41:15,120 --> 00:41:17,480
Speaker 3: these guys are still growing. It's still able to contribute

833
00:41:17,520 --> 00:41:18,080
Speaker 3: great music.

834
00:41:18,400 --> 00:41:20,799
Speaker 5: Well, I'm not sure about I'm not sure about that.

835
00:41:21,080 --> 00:41:24,120
Speaker 6: Okay, I think the talented ones have been able to

836
00:41:24,719 --> 00:41:26,760
Speaker 6: jump the fence and continue to make great music.

837
00:41:29,280 --> 00:41:30,440
Speaker 5: Let's pull back for a second.

838
00:41:30,480 --> 00:41:33,799
Speaker 6: I think the one thing I do know about hip

839
00:41:33,840 --> 00:41:39,640
Speaker 6: hop and AMC is that bars really do matter. And

840
00:41:40,120 --> 00:41:42,880
Speaker 6: we sometimes I could have sat here during periods of

841
00:41:42,920 --> 00:41:45,680
Speaker 6: time with rap Radar and you would have been like, yo,

842
00:41:46,160 --> 00:41:49,279
Speaker 6: bars is not even can on more dog? And then

843
00:41:49,280 --> 00:41:51,719
Speaker 6: all of a sudden, you see like J Cole just

844
00:41:51,800 --> 00:41:54,160
Speaker 6: ripping down these verses and everybody gives a fun.

845
00:41:54,840 --> 00:41:59,040
Speaker 5: You know, bars do matter. That the core of.

846
00:42:00,600 --> 00:42:04,520
Speaker 6: Hip hop and the MC is putting that putting words together,

847
00:42:05,080 --> 00:42:10,120
Speaker 6: and yes, melodies matter, and obviously you want to dance

848
00:42:10,160 --> 00:42:14,480
Speaker 6: to it or whatever however you want to feel. And

849
00:42:14,520 --> 00:42:18,960
Speaker 6: there's periods in which bars seem to not mean anything,

850
00:42:19,000 --> 00:42:21,160
Speaker 6: and whether it was the mumble Wrap error or whatever

851
00:42:21,160 --> 00:42:22,760
Speaker 6: it was. But then you get back.

852
00:42:22,560 --> 00:42:26,880
Speaker 5: To bars, and then you get back to bars, and

853
00:42:26,920 --> 00:42:27,759
Speaker 5: then you get back to.

854
00:42:27,760 --> 00:42:33,080
Speaker 6: The Big Three, whether it's Cole, Drake and Kendrick or Nas,

855
00:42:33,200 --> 00:42:37,560
Speaker 6: Biggie and Jay or Rock Kim Cararas and Kane, whatever

856
00:42:37,600 --> 00:42:41,319
Speaker 6: you want to do, get back to bars, and we're

857
00:42:41,360 --> 00:42:42,080
Speaker 6: back to bars.

858
00:42:45,160 --> 00:42:46,279
Speaker 4: Facts, you know not.

859
00:42:46,280 --> 00:42:49,080
Speaker 1: I said on what this all really means Off Magic Too,

860
00:42:49,120 --> 00:42:52,279
Speaker 1: that you met Nipsey Hustle about doing a documentary on

861
00:42:52,400 --> 00:42:53,520
Speaker 1: IM being bootlegged.

862
00:42:53,800 --> 00:42:59,840
Speaker 5: Well though, well, yes, I had spent time at Nipsey.

863
00:43:00,560 --> 00:43:02,720
Speaker 5: He very special.

864
00:43:03,800 --> 00:43:11,160
Speaker 6: Yo, very unfortunate circumstance, and he was so supportive of

865
00:43:11,760 --> 00:43:12,520
Speaker 6: United Masters.

866
00:43:12,520 --> 00:43:13,160
Speaker 5: From the beginning.

867
00:43:13,440 --> 00:43:15,040
Speaker 6: I would go speak and he would be in the

868
00:43:15,040 --> 00:43:17,799
Speaker 6: front row like he he's sitting in the front row.

869
00:43:17,920 --> 00:43:24,680
Speaker 6: Was like crazy that he would do that, but he

870
00:43:24,760 --> 00:43:27,719
Speaker 6: was so keen on understanding and that was his whole thing,

871
00:43:27,800 --> 00:43:28,840
Speaker 6: knowledge of everything.

872
00:43:29,440 --> 00:43:34,400
Speaker 5: And anyhow he sent me a text that I still have.

873
00:43:35,040 --> 00:43:35,279
Speaker 2: Wow.

874
00:43:35,680 --> 00:43:38,560
Speaker 6: He literally asked me, tell me about the process when

875
00:43:38,600 --> 00:43:41,960
Speaker 6: you were making it was written, and I'm like, yo,

876
00:43:42,040 --> 00:43:44,200
Speaker 6: that's so crazy you asking me that. He goes, because, well,

877
00:43:44,200 --> 00:43:46,560
Speaker 6: I'm making this second album right now, and I just

878
00:43:46,600 --> 00:43:50,120
Speaker 6: want to know how did you go through thinking through

879
00:43:50,200 --> 00:43:54,359
Speaker 6: it was written? What was the mistake you made? And

880
00:43:54,400 --> 00:43:56,520
Speaker 6: I'm like, you know, I think we rusted Doctor Dray

881
00:43:56,600 --> 00:43:59,080
Speaker 6: record because it was the last one NAS's coming as

882
00:43:59,120 --> 00:44:02,640
Speaker 6: his career. Idea, it could have been better this, that

883
00:44:02,719 --> 00:44:05,560
Speaker 6: and the third and the sequencing, you know, putting our

884
00:44:05,600 --> 00:44:07,520
Speaker 6: rule of the world last, because we didn't want people

885
00:44:07,560 --> 00:44:09,840
Speaker 6: to think that it was how we sequenced the album

886
00:44:10,200 --> 00:44:11,839
Speaker 6: was important. I was taking him through the whole thing,

887
00:44:14,480 --> 00:44:18,719
Speaker 6: and I'm like, man, this guy is to reach out.

888
00:44:18,760 --> 00:44:20,080
Speaker 6: And I showed that text and now I was like,

889
00:44:20,080 --> 00:44:20,799
Speaker 6: now just look at this.

890
00:44:20,960 --> 00:44:21,879
Speaker 4: Wow, this guy is.

891
00:44:21,840 --> 00:44:24,239
Speaker 6: Asking me about it was written. And he's like, man,

892
00:44:24,440 --> 00:44:25,919
Speaker 6: I mean, I can get my phone on the show

893
00:44:25,920 --> 00:44:30,799
Speaker 6: to you, but it was written. Thing was important to him.

894
00:44:31,640 --> 00:44:34,200
Speaker 6: And he started rattling off all the songs that meant

895
00:44:34,239 --> 00:44:34,759
Speaker 6: a lot to him.

896
00:44:35,000 --> 00:44:38,279
Speaker 5: Get my phone for a second. Oh shit, look at this.

897
00:44:38,920 --> 00:44:46,160
Speaker 5: There is won See this right there? Wow, read that again?

898
00:44:46,239 --> 00:44:48,840
Speaker 5: Read it all right.

899
00:44:49,560 --> 00:44:52,560
Speaker 1: This is March twenty six, twenty nineteen, Nipsey says, Top

900
00:44:52,560 --> 00:44:54,879
Speaker 1: of the week, hope you, hope you. Silid got a question.

901
00:44:54,920 --> 00:44:57,360
Speaker 1: I want to ask you about making my sophomore album

902
00:44:57,880 --> 00:44:59,920
Speaker 1: when y'all made it was written, Do you feel like

903
00:45:00,040 --> 00:45:01,120
Speaker 1: y'all did anything wrong?

904
00:45:01,680 --> 00:45:04,960
Speaker 4: And you respond, you're crazy, crazy for asking that. So smart.

905
00:45:04,960 --> 00:45:07,640
Speaker 1: The biggest mistake we made was rushing to get Doctor

906
00:45:07,680 --> 00:45:09,920
Speaker 1: Dre nis is coming. It was decent, not great. That

907
00:45:10,000 --> 00:45:12,120
Speaker 1: was Doctor Dre's first production outside of Death Row.

908
00:45:12,160 --> 00:45:13,399
Speaker 4: Oh wow, you think about that.

909
00:45:13,680 --> 00:45:15,840
Speaker 1: The smartest thing we did was go for the feature

910
00:45:15,840 --> 00:45:19,719
Speaker 1: out the Gate, utilizing this his incredibility from mellmatic. So

911
00:45:19,760 --> 00:45:22,799
Speaker 1: I Ruled the World made perfect sense, Nipsey responds, right

912
00:45:22,960 --> 00:45:26,160
Speaker 1: in capitol letters, If I Ruled the World was undeniable.

913
00:45:26,160 --> 00:45:28,120
Speaker 1: I was eleven or twelve, and I remember being blown

914
00:45:28,160 --> 00:45:30,960
Speaker 1: away and we was on some West Coast only shit.

915
00:45:31,080 --> 00:45:34,000
Speaker 1: Back then, that song was the only voice other than

916
00:45:34,040 --> 00:45:36,239
Speaker 1: Pak that spoke to us as young kids from the

917
00:45:36,320 --> 00:45:39,280
Speaker 1: street on that level. I gave you power, the message,

918
00:45:39,280 --> 00:45:42,080
Speaker 1: street dreams, affirmative action. Watch them niggas. If I Ruled

919
00:45:42,120 --> 00:45:45,759
Speaker 1: the World classics cool, Wow.

920
00:45:45,560 --> 00:45:48,120
Speaker 6: It's press on to that. So and if you look

921
00:45:48,160 --> 00:45:50,120
Speaker 6: at the date and then when he passed. You'll see how.

922
00:45:50,040 --> 00:45:52,120
Speaker 4: Tight it that was just a couple of days prior.

923
00:45:52,200 --> 00:45:53,279
Speaker 5: You just understand what I'm saying.

924
00:45:54,480 --> 00:45:57,520
Speaker 2: Wow, it's a lot, It's a lot, yes man.

925
00:45:58,520 --> 00:46:00,440
Speaker 3: Yeah, But we talked about that, you know, from the

926
00:46:00,440 --> 00:46:02,160
Speaker 3: area where that we know what to make of NADS

927
00:46:02,160 --> 00:46:04,040
Speaker 3: when he came with the lauryn Hill single, like you know,

928
00:46:04,080 --> 00:46:06,000
Speaker 3: you changed the sound, you changed the soundtrack.

929
00:46:06,040 --> 00:46:08,279
Speaker 2: Master was a new sound. We wanted to keep him

930
00:46:08,280 --> 00:46:09,440
Speaker 2: in this illmatic bubble.

931
00:46:09,880 --> 00:46:12,320
Speaker 3: And even you're saying it is interesting, and you said that,

932
00:46:12,400 --> 00:46:13,879
Speaker 3: even that you kind of played to it by putting

933
00:46:13,920 --> 00:46:15,400
Speaker 3: it last in the sequence of the album.

934
00:46:15,719 --> 00:46:20,279
Speaker 5: Then I dropped the hold on. I gotta still get

935
00:46:20,320 --> 00:46:22,279
Speaker 5: over that thing. That's crazy, you said. You see what

936
00:46:22,320 --> 00:46:25,719
Speaker 5: I'm saying. I'm not even sitting there. These are real.

937
00:46:26,200 --> 00:46:31,440
Speaker 6: Every question everything has comes with depth, and it's important

938
00:46:32,160 --> 00:46:34,520
Speaker 6: the words you say and how you speak to people

939
00:46:34,560 --> 00:46:35,600
Speaker 6: and how you treat people.

940
00:46:36,120 --> 00:46:39,719
Speaker 5: My care and concern about the culture, I have nothing

941
00:46:39,760 --> 00:46:40,279
Speaker 5: to do with that.

942
00:46:40,640 --> 00:46:48,839
Speaker 6: Right when we were making it was written, people told

943
00:46:48,840 --> 00:46:51,520
Speaker 6: me I was gonna kill his career.

944
00:46:52,160 --> 00:46:54,399
Speaker 5: Q Tip told me that my face in the studio. Wow,

945
00:46:56,200 --> 00:46:57,200
Speaker 5: I was at the master.

946
00:46:57,040 --> 00:47:01,399
Speaker 6: Room plant and Q Tip said, are you putting that out? Yeah, Yo,

947
00:47:01,440 --> 00:47:03,759
Speaker 6: you're gonna kill a kid's career. And I'm looking at

948
00:47:03,840 --> 00:47:05,759
Speaker 6: Q Tip and this is the first album I'm making

949
00:47:05,800 --> 00:47:09,440
Speaker 6: from scratch, and Noah's trusted me, and I'm thinking, like,

950
00:47:09,560 --> 00:47:11,640
Speaker 6: is he saying this because he don't like the record

951
00:47:11,680 --> 00:47:14,000
Speaker 6: or because he didn't produce on this album because he

952
00:47:14,000 --> 00:47:15,440
Speaker 6: produced on the last album and I went in a

953
00:47:15,480 --> 00:47:21,640
Speaker 6: different direction, and of course, but I'm like, man, fuck

954
00:47:21,719 --> 00:47:26,200
Speaker 6: this shit. You know, by the way, when that song

955
00:47:26,280 --> 00:47:29,520
Speaker 6: worked and we did everything we did around it with

956
00:47:29,560 --> 00:47:33,200
Speaker 6: the music video and starting with the message.

957
00:47:32,760 --> 00:47:35,120
Speaker 2: And cut into that and all that, I'm like.

958
00:47:35,120 --> 00:47:36,920
Speaker 5: I'm not listening to nobody anymore.

959
00:47:37,719 --> 00:47:41,360
Speaker 6: Like once that worked, I guarantee you every young manager

960
00:47:41,719 --> 00:47:44,360
Speaker 6: goes through that. They go to a record company or

961
00:47:44,360 --> 00:47:46,800
Speaker 6: they go to something and there's some og or somebody

962
00:47:46,840 --> 00:47:48,960
Speaker 6: who's supposed to know shit, and then you sit there

963
00:47:48,960 --> 00:47:51,839
Speaker 6: and they tell you to do something or else, and

964
00:47:51,880 --> 00:47:54,640
Speaker 6: then you don't do it. You do the fucking you

965
00:47:54,680 --> 00:47:56,880
Speaker 6: follow your gut and the shit works, and now you

966
00:47:56,920 --> 00:47:59,080
Speaker 6: start looking at them like, Yo, you don't know fucking shit.

967
00:48:01,080 --> 00:48:04,040
Speaker 6: Every I guarantee you if you just do, if you

968
00:48:04,160 --> 00:48:06,800
Speaker 6: just take that idea I just said and ask every

969
00:48:06,880 --> 00:48:10,320
Speaker 6: single person tell me when that moment was when somebody

970
00:48:10,400 --> 00:48:12,719
Speaker 6: told you you looked up to or that you thought

971
00:48:12,760 --> 00:48:15,120
Speaker 6: knew more than you to do something and that was

972
00:48:15,160 --> 00:48:17,080
Speaker 6: wrong and you didn't listen to them and it shit worked.

973
00:48:17,280 --> 00:48:19,919
Speaker 5: Tell me what that was. You were here, Wow, shit,

974
00:48:21,600 --> 00:48:22,200
Speaker 5: wow shit.

975
00:48:22,560 --> 00:48:25,920
Speaker 6: People give just like they're like, oh, that's not gonna work. Oh,

976
00:48:25,960 --> 00:48:28,000
Speaker 6: that's not gonna work. We tell them it's not gonna worry.

977
00:48:28,000 --> 00:48:30,200
Speaker 6: It's the biggest fucking hit of my life. You don't

978
00:48:30,239 --> 00:48:34,960
Speaker 6: know shit. People just like you know, follow your good instinct.

979
00:48:34,960 --> 00:48:38,279
Speaker 6: Have enough confidence to follow your good instinct. You'll actually live.

980
00:48:39,880 --> 00:48:42,480
Speaker 6: You'll sleep at night knowing that you followed your good

981
00:48:42,520 --> 00:48:45,360
Speaker 6: instinct versus you didn't follow your good instinct and you

982
00:48:45,400 --> 00:48:48,000
Speaker 6: fucking did some other shit and failed. Believe me, that

983
00:48:48,040 --> 00:48:49,879
Speaker 6: ship right there. You'll never forget that for the rest

984
00:48:49,880 --> 00:48:51,400
Speaker 6: of your life. Follow your good instinct.

985
00:48:51,640 --> 00:48:53,600
Speaker 3: Those people that like it was written more than Ellmatic,

986
00:48:54,320 --> 00:48:56,080
Speaker 3: there's a generation that doesn't even understand that.

987
00:48:56,160 --> 00:48:59,200
Speaker 2: Yeah it was backlash time, yo.

988
00:48:59,480 --> 00:49:03,239
Speaker 6: I've been offending it was written for so many years.

989
00:49:03,960 --> 00:49:08,960
Speaker 5: What are you talking about? This fire? You know? Yeah, yeah,

990
00:49:09,080 --> 00:49:09,319
Speaker 5: you know.

991
00:49:09,440 --> 00:49:13,640
Speaker 6: Coming following I had to make the album you know,

992
00:49:14,680 --> 00:49:17,640
Speaker 6: I had to make NAS's album it was written following

993
00:49:18,239 --> 00:49:22,240
Speaker 6: uh Nomatic, and then I had to make Mary's album

994
00:49:23,360 --> 00:49:24,840
Speaker 6: World My Life.

995
00:49:26,440 --> 00:49:32,520
Speaker 7: What yeah, yo, And it was it'sra and hated you

996
00:49:32,600 --> 00:49:38,240
Speaker 7: for it, man Like back.

997
00:49:38,040 --> 00:49:40,200
Speaker 5: Then people hated me for it or whatever they did.

998
00:49:40,320 --> 00:49:44,600
Speaker 6: But if I gotta if I gotta work, part of

999
00:49:44,640 --> 00:49:48,080
Speaker 6: it is being honest again. You're working with an artist.

1000
00:49:48,160 --> 00:49:49,800
Speaker 6: You work with Mary, you work with nas Da in

1001
00:49:49,880 --> 00:49:52,839
Speaker 6: that point of their lives. And you know for a fact, Yo,

1002
00:49:53,480 --> 00:49:58,279
Speaker 6: this album Pete Rock Tip Premiere. These producers, you're going

1003
00:49:58,320 --> 00:50:00,920
Speaker 6: with the track masters, you're going with Doctor.

1004
00:50:00,680 --> 00:50:02,600
Speaker 5: Dre, You're going with all of this new You're not

1005
00:50:02,719 --> 00:50:04,720
Speaker 5: using the same formula at work before.

1006
00:50:06,680 --> 00:50:09,000
Speaker 6: You know, my life was pop and chucky tyn thing

1007
00:50:09,080 --> 00:50:12,640
Speaker 6: you and you're going to new producers and new ship.

1008
00:50:13,520 --> 00:50:15,759
Speaker 3: Why was that the right move to do you see

1009
00:50:15,760 --> 00:50:17,560
Speaker 3: a sound growth, elevating their sound.

1010
00:50:18,400 --> 00:50:20,640
Speaker 6: I'm not elevating their sound. I'm not I am not

1011
00:50:20,760 --> 00:50:23,880
Speaker 6: elevating the sound. I'm not saying that. I'm saying that

1012
00:50:24,280 --> 00:50:31,800
Speaker 6: growth as you start, as you grow, you have to leave.

1013
00:50:31,640 --> 00:50:33,480
Speaker 5: Certain things behind. You got to move on.

1014
00:50:34,440 --> 00:50:42,040
Speaker 6: And from the distance between Illmatic and it was written

1015
00:50:42,160 --> 00:50:44,480
Speaker 6: was a lot of time had passed, music was changing,

1016
00:50:45,160 --> 00:50:48,560
Speaker 6: you know, and there had to be I had to

1017
00:50:48,560 --> 00:50:54,640
Speaker 6: be addressed. In the case of Mary, Mary writes from

1018
00:50:54,880 --> 00:51:00,560
Speaker 6: her heart, So this time had changed, her life had changed,

1019
00:51:00,600 --> 00:51:03,799
Speaker 6: and you know where she was in my life and

1020
00:51:03,840 --> 00:51:06,160
Speaker 6: you listen to it and where she wasn't sharing my world. Look,

1021
00:51:06,239 --> 00:51:10,040
Speaker 6: she's coming up with the titles. You know what I'm saying.

1022
00:51:10,320 --> 00:51:13,280
Speaker 6: She's giving it away. She's telling you how she feels.

1023
00:51:13,640 --> 00:51:17,359
Speaker 6: She wears it on her sleeve. So when you're going

1024
00:51:17,440 --> 00:51:19,480
Speaker 6: to go into the shareman, it's a different time, it's

1025
00:51:19,520 --> 00:51:21,200
Speaker 6: a different feeling. It's just growth.

1026
00:51:22,160 --> 00:51:23,120
Speaker 4: Talking about that growth.

1027
00:51:23,120 --> 00:51:25,360
Speaker 1: Three years ago, month prior to the pandemic, there was

1028
00:51:25,400 --> 00:51:28,319
Speaker 1: a picture of you Nas and fifty cent at All

1029
00:51:28,360 --> 00:51:31,120
Speaker 1: Star Week in Chicago. How did you and fifty manage

1030
00:51:31,120 --> 00:51:32,400
Speaker 1: to salvage your relationship?

1031
00:51:33,120 --> 00:51:38,200
Speaker 6: My mistake with fifty was when I was leaving in

1032
00:51:38,320 --> 00:51:41,759
Speaker 6: the Scope, I promised him I can get him a

1033
00:51:41,760 --> 00:51:44,960
Speaker 6: deal before I left. I'm like, I got you before

1034
00:51:44,960 --> 00:51:50,480
Speaker 6: I leave. I took fifty to Rough Riders, I took

1035
00:51:50,520 --> 00:51:54,880
Speaker 6: him to Timbland. We weren't signing things directly to in

1036
00:51:54,880 --> 00:51:57,040
Speaker 6: the Scope like that. We were always signing them through producers.

1037
00:51:57,040 --> 00:52:03,319
Speaker 6: That was Jimmy's idea. Winks out and because of the

1038
00:52:03,400 --> 00:52:09,040
Speaker 6: heat around him, I couldn't. These guys wouldn't fuck with him.

1039
00:52:09,080 --> 00:52:11,719
Speaker 6: That's a fact. They would not fuck with him. They

1040
00:52:11,719 --> 00:52:15,759
Speaker 6: would not fuck with him. I did the deal to

1041
00:52:15,760 --> 00:52:18,879
Speaker 6: get fifty cent off of jam massa Ja to track

1042
00:52:18,960 --> 00:52:22,120
Speaker 6: Masters and Sony, the guys that Sony, who were mentally

1043
00:52:22,239 --> 00:52:29,640
Speaker 6: challenged at that time, that regime dropped fifty cent after

1044
00:52:29,760 --> 00:52:30,680
Speaker 6: he got shot.

1045
00:52:31,239 --> 00:52:32,720
Speaker 5: They also dropped a Lisha Keys.

1046
00:52:34,000 --> 00:52:37,080
Speaker 2: That doesn't get said enough right right there is the same.

1047
00:52:37,000 --> 00:52:47,799
Speaker 6: By the way, the same executive, the same idiot Sonyhow.

1048
00:52:49,120 --> 00:52:50,640
Speaker 5: Don't matter, It doesn't matter.

1049
00:52:50,719 --> 00:52:54,160
Speaker 6: It's like it's some white guy at the time trying

1050
00:52:54,160 --> 00:52:55,759
Speaker 6: to tell young.

1051
00:52:55,520 --> 00:52:58,960
Speaker 5: Black kids what's what's hot. It's the normal dumb ship.

1052
00:52:59,680 --> 00:53:07,280
Speaker 6: So anyhow, he drops both of them, Alicia Keys one person.

1053
00:53:07,760 --> 00:53:09,319
Speaker 5: Now I'm over at. I'm not at.

1054
00:53:09,480 --> 00:53:12,799
Speaker 6: I'm not When when fifty got dropped from Sony, I

1055
00:53:12,840 --> 00:53:15,719
Speaker 6: wasn't there. I had already gone the interscope.

1056
00:53:16,040 --> 00:53:16,719
Speaker 5: So when he.

1057
00:53:18,520 --> 00:53:23,120
Speaker 6: The six million dollar man, comes back, you know better

1058
00:53:23,160 --> 00:53:26,040
Speaker 6: than ever, and the bullet and the mouth changed his

1059
00:53:26,160 --> 00:53:29,640
Speaker 6: voice and made him gave and gave him another.

1060
00:53:29,800 --> 00:53:33,600
Speaker 2: Fucking flow pocket to get it, and he.

1061
00:53:33,600 --> 00:53:36,640
Speaker 5: Had that ship. I'm like, yo, I can get I'm

1062
00:53:36,680 --> 00:53:39,440
Speaker 5: taking it to these people. I'm on my way out

1063
00:53:39,480 --> 00:53:39,719
Speaker 5: to do it.

1064
00:53:40,200 --> 00:53:41,560
Speaker 6: The last thing I did I worked on the eight

1065
00:53:41,600 --> 00:53:44,960
Speaker 6: Mile soundtrack and I'm out, like I'm going over the inniscope.

1066
00:53:46,239 --> 00:53:48,560
Speaker 6: I go over the interscope and I start doing other shit.

1067
00:53:48,680 --> 00:53:50,719
Speaker 6: I'm like, you know whatever, I'm doing it in the

1068
00:53:50,760 --> 00:53:55,080
Speaker 6: scope rough riders and I'm building my my repertoire over

1069
00:53:55,120 --> 00:53:59,160
Speaker 6: at Niscope. They didn't do it, and I didn't even

1070
00:53:59,200 --> 00:54:01,120
Speaker 6: think to bring it to or Eminem. I didn't even

1071
00:54:01,160 --> 00:54:04,000
Speaker 6: think to do it. I didn't even think to do it,

1072
00:54:04,040 --> 00:54:07,239
Speaker 6: and that that part hurt him at that time.

1073
00:54:07,520 --> 00:54:08,080
Speaker 5: Bothered him.

1074
00:54:08,200 --> 00:54:10,360
Speaker 6: Hurt him because he because I did say I was

1075
00:54:10,400 --> 00:54:11,640
Speaker 6: going to get it done, and I did not get

1076
00:54:11,640 --> 00:54:14,040
Speaker 6: it done, and I was fucked up that I couldn't

1077
00:54:14,040 --> 00:54:17,520
Speaker 6: get it done. I actually couldn't get it done. And

1078
00:54:17,520 --> 00:54:19,520
Speaker 6: that was always the problem that I said that and

1079
00:54:19,520 --> 00:54:23,000
Speaker 6: I couldn't get it done. But you know, early on,

1080
00:54:23,560 --> 00:54:25,520
Speaker 6: obviously I told Drag I got him over the j

1081
00:54:25,680 --> 00:54:28,399
Speaker 6: I got him over there out of his jam assj deal,

1082
00:54:28,840 --> 00:54:31,440
Speaker 6: paid jam massa Ja whatever it was to get him out,

1083
00:54:32,360 --> 00:54:32,920
Speaker 6: had him up.

1084
00:54:32,880 --> 00:54:35,560
Speaker 5: In Bearsville, New York, were recording. I put him with

1085
00:54:35,680 --> 00:54:36,160
Speaker 5: shaw Money.

1086
00:54:36,160 --> 00:54:39,439
Speaker 6: Shay Money was a kid that lived behind I knew

1087
00:54:39,560 --> 00:54:41,800
Speaker 6: shaw Money's older brothers, show Money had some equipment.

1088
00:54:41,920 --> 00:54:43,719
Speaker 5: I put him, which Shy Money shot money in him.

1089
00:54:43,800 --> 00:54:46,439
Speaker 6: Was like this in the beginning, making all those making

1090
00:54:46,480 --> 00:54:51,879
Speaker 6: all those records, and boom that all happened. And then

1091
00:54:53,080 --> 00:54:55,200
Speaker 6: the whole thing in the garden is another story, which

1092
00:54:55,239 --> 00:55:01,440
Speaker 6: was but whatever. You know, he didn't like a comment

1093
00:55:01,480 --> 00:55:04,799
Speaker 6: that I made, and you know, I thought I made

1094
00:55:04,800 --> 00:55:10,319
Speaker 6: the right fair comment, like, yo, where's the music, you know?

1095
00:55:10,480 --> 00:55:13,759
Speaker 6: And your technology? I don't understand why you're doing that?

1096
00:55:14,719 --> 00:55:19,719
Speaker 6: Your fifty you it's your fifty, Like why And I'm

1097
00:55:19,719 --> 00:55:23,440
Speaker 6: just saying that as a person who admires his talent.

1098
00:55:25,800 --> 00:55:27,960
Speaker 5: And his persona as a musician.

1099
00:55:29,560 --> 00:55:33,680
Speaker 6: And after that at Madison Square Garden where we had

1100
00:55:33,680 --> 00:55:38,360
Speaker 6: the face off, it looks like Muhammad Ali and Fraser

1101
00:55:39,640 --> 00:55:46,960
Speaker 6: Muhammad Ali and we uh we we meet backstage at

1102
00:55:46,960 --> 00:55:49,320
Speaker 6: the garden like so that's half time, and we literally

1103
00:55:49,360 --> 00:55:54,400
Speaker 6: sat there for an hour and a half like the players.

1104
00:55:55,719 --> 00:55:57,600
Speaker 5: The players left the court and we were still sitting

1105
00:55:57,600 --> 00:55:58,120
Speaker 5: there talking.

1106
00:55:59,680 --> 00:56:03,640
Speaker 6: And we went from that to Chris Lightdi passing and

1107
00:56:03,680 --> 00:56:06,040
Speaker 6: what that meant to him. And we spoke for a

1108
00:56:06,120 --> 00:56:10,880
Speaker 6: long time, so it was honest conversation and that was

1109
00:56:11,040 --> 00:56:12,880
Speaker 6: kind of an it all just caught you know. That

1110
00:56:13,000 --> 00:56:16,759
Speaker 6: was the end of that sort of thing. And then

1111
00:56:17,320 --> 00:56:20,480
Speaker 6: obviously there's, like I said, the respect never left and

1112
00:56:20,560 --> 00:56:23,160
Speaker 6: you see what he's doing in film and television, which

1113
00:56:23,200 --> 00:56:25,880
Speaker 6: is fire. And when I seen him, it was at

1114
00:56:25,960 --> 00:56:31,920
Speaker 6: nas we were in Chicago and he's seen us. He

1115
00:56:31,960 --> 00:56:34,920
Speaker 6: got out the car and man, and it was like love.

1116
00:56:35,480 --> 00:56:37,759
Speaker 6: It was Queen's get the money. Yeah, that's what it

1117
00:56:37,800 --> 00:56:40,000
Speaker 6: felt like. It didn't even it didn't even have a hiccup. Man,

1118
00:56:40,600 --> 00:56:42,640
Speaker 6: he was in the car, we were walking to a car.

1119
00:56:42,920 --> 00:56:45,640
Speaker 6: He got out the car was like yo, and it

1120
00:56:45,760 --> 00:56:47,400
Speaker 6: was just like Queen's get the money. And then we

1121
00:56:48,040 --> 00:56:52,480
Speaker 6: doing the three guys from Queens in my neighborhood.

1122
00:56:52,520 --> 00:56:54,440
Speaker 5: Man, I grew up growing up in Queens.

1123
00:56:54,560 --> 00:57:00,400
Speaker 6: Within a three mile radius is fifty cent Russell Simmons, IRV.

1124
00:57:00,440 --> 00:57:02,080
Speaker 5: Gottill.

1125
00:57:03,320 --> 00:57:06,359
Speaker 2: That's beat outside of town. Yeah, this is side of town.

1126
00:57:06,440 --> 00:57:09,920
Speaker 5: Yeah. Yeah, you from Lowton, South Jamaica. You're from South Jamaica,

1127
00:57:10,320 --> 00:57:12,240
Speaker 5: so beat out.

1128
00:57:15,280 --> 00:57:17,120
Speaker 6: All right, within a three mile rady, I'm not even

1129
00:57:17,200 --> 00:57:19,920
Speaker 6: joking around the kid Keith who started footbo with Damon

1130
00:57:19,960 --> 00:57:24,440
Speaker 6: and for them they were all within it wild within

1131
00:57:24,560 --> 00:57:25,640
Speaker 6: three miles of each other.

1132
00:57:25,800 --> 00:57:26,720
Speaker 5: Is all of that talent.

1133
00:57:28,760 --> 00:57:31,080
Speaker 6: It's just a very wild thing that you have that

1134
00:57:31,160 --> 00:57:34,120
Speaker 6: much talent that comes from that one specific area of Queens.

1135
00:57:37,280 --> 00:57:43,360
Speaker 6: But yeah, you know, envy clue queens get the money, Nikki.

1136
00:57:43,400 --> 00:57:44,120
Speaker 4: Of course.

1137
00:57:45,680 --> 00:57:46,800
Speaker 5: I can keep going on and.

1138
00:57:46,680 --> 00:57:48,600
Speaker 6: On, but that, like the level of talent that came

1139
00:57:48,640 --> 00:57:49,919
Speaker 6: from that area is kind of fire.

1140
00:57:52,280 --> 00:57:54,160
Speaker 1: I want to speak to one of your newest talents,

1141
00:57:54,160 --> 00:57:57,560
Speaker 1: one of your brightest upstarts. It was an unfortunate predicament,

1142
00:57:57,640 --> 00:58:02,800
Speaker 1: super Superstar Pride. He yeah, he was signed to United

1143
00:58:02,840 --> 00:58:05,280
Speaker 1: Masters and he was arrested in charge of first degree murder.

1144
00:58:05,400 --> 00:58:07,080
Speaker 1: I wonder know what was your reaction when you heard

1145
00:58:07,080 --> 00:58:07,560
Speaker 1: that news.

1146
00:58:08,120 --> 00:58:11,240
Speaker 6: It bothered me because the kid was he was such

1147
00:58:11,240 --> 00:58:14,760
Speaker 6: a stand up guy. Like when we signed him, it

1148
00:58:14,840 --> 00:58:18,320
Speaker 6: was another bidding war, and he came to Miami and

1149
00:58:18,360 --> 00:58:22,760
Speaker 6: I sat with him and told him about the value

1150
00:58:22,760 --> 00:58:25,320
Speaker 6: of being independence. And he comes from a small town

1151
00:58:25,440 --> 00:58:29,040
Speaker 6: like twenty thousand people, and he wanted like five million

1152
00:58:29,080 --> 00:58:31,440
Speaker 6: dollars from a label, and when they didn't give him

1153
00:58:31,440 --> 00:58:34,440
Speaker 6: five million, they were offered him three. He's like, if

1154
00:58:34,440 --> 00:58:38,480
Speaker 6: it ain't five, I'm not signing it. I'm like, what,

1155
00:58:39,720 --> 00:58:47,360
Speaker 6: but but the values, you know, values have value, Values

1156
00:58:47,480 --> 00:58:50,720
Speaker 6: have value. That's what he wanted, and if it wasn't

1157
00:58:50,760 --> 00:58:53,040
Speaker 6: going to be that, he wasn't moving. So when you

1158
00:58:53,240 --> 00:58:56,160
Speaker 6: see people like that, that's the kind of people you

1159
00:58:56,160 --> 00:58:58,240
Speaker 6: want to fuck with. So when I sat down with him,

1160
00:58:58,240 --> 00:59:00,160
Speaker 6: I'm like, I'm not giving you five million dollars, but

1161
00:59:00,200 --> 00:59:03,360
Speaker 6: what I am going to do is allow you the

1162
00:59:03,360 --> 00:59:06,000
Speaker 6: opportunity to grow your career and own something that you

1163
00:59:06,000 --> 00:59:08,520
Speaker 6: can give your family and your kids, and this, that

1164
00:59:08,560 --> 00:59:11,640
Speaker 6: and the third. So anyway, we cut the deal. I

1165
00:59:11,680 --> 00:59:13,840
Speaker 6: told him there's nothing that we can't do that a

1166
00:59:13,920 --> 00:59:15,160
Speaker 6: major label camp can do.

1167
00:59:16,040 --> 00:59:16,240
Speaker 5: Zero.

1168
00:59:16,960 --> 00:59:21,120
Speaker 6: We got money, they got money. We get talent. They

1169
00:59:21,120 --> 00:59:23,280
Speaker 6: got talent. I'm not sure how many people in a

1170
00:59:23,280 --> 00:59:26,840
Speaker 6: major label system can fuck with me from a talent perspective, period.

1171
00:59:28,840 --> 00:59:32,200
Speaker 5: So we take the thing. The record goes number one.

1172
00:59:32,400 --> 00:59:34,760
Speaker 6: I see him after that and he's like, man, missus

1173
00:59:34,760 --> 00:59:37,160
Speaker 6: stout everything you said you were going to do, you

1174
00:59:37,200 --> 00:59:39,200
Speaker 6: did this, that and the third. Now I'm looking at

1175
00:59:39,200 --> 00:59:40,560
Speaker 6: the kid the whole time, and I can't see the

1176
00:59:40,600 --> 00:59:44,320
Speaker 6: people around him. I know they get busy, but like

1177
00:59:44,440 --> 00:59:51,200
Speaker 6: all solid committed people who come from the street, if

1178
00:59:51,240 --> 00:59:53,240
Speaker 6: you keep your word, you have nothing to worry about.

1179
00:59:53,800 --> 00:59:55,800
Speaker 6: All you got to do is keep your word, don't

1180
00:59:55,840 --> 00:59:58,200
Speaker 6: lie to them, don't give him the fuck boy shit,

1181
00:59:58,520 --> 01:00:00,960
Speaker 6: and you fine. I did everything I said I was

1182
01:00:00,960 --> 01:00:07,200
Speaker 6: gonna do, but I definitely knew that whether him or

1183
01:00:07,240 --> 01:00:08,120
Speaker 6: his circle was.

1184
01:00:09,640 --> 01:00:10,200
Speaker 5: Got busy.

1185
01:00:12,080 --> 01:00:14,200
Speaker 6: When that shit happened three weeks later, man, I was like,

1186
01:00:14,240 --> 01:00:16,560
Speaker 6: how many times is this gonna be the same shit?

1187
01:00:17,360 --> 01:00:20,560
Speaker 6: Another young kid who gets money, who has an opportunity

1188
01:00:20,600 --> 01:00:23,840
Speaker 6: to change his life, gets one foot fucking pulled back

1189
01:00:23,880 --> 01:00:26,080
Speaker 6: in the shit and then does something that's stupid.

1190
01:00:26,200 --> 01:00:27,360
Speaker 5: Not Look, I don't know.

1191
01:00:27,800 --> 01:00:31,160
Speaker 6: Obviously he's charged with he didn't go to trial yet,

1192
01:00:32,520 --> 01:00:34,720
Speaker 6: but the fact that he was even in that circumstances

1193
01:00:34,760 --> 01:00:35,480
Speaker 6: the problem.

1194
01:00:35,240 --> 01:00:39,040
Speaker 4: Man had a number one record painting pictures. Yeah, and then.

1195
01:00:38,920 --> 01:00:41,240
Speaker 1: They had the whole situation with getting it cleared, and

1196
01:00:41,240 --> 01:00:43,040
Speaker 1: he eventually got cleared with Faith Evans.

1197
01:00:43,040 --> 01:00:46,720
Speaker 4: So unfortunate yep, yeah, yeah.

1198
01:00:46,440 --> 01:00:51,320
Speaker 3: Earth Gang in good News, Yeah, Earth earth gang Ville.

1199
01:00:51,920 --> 01:00:54,240
Speaker 3: How did you guys connect with them?

1200
01:00:54,720 --> 01:00:57,000
Speaker 5: Barry have to manager? They had left in this call.

1201
01:00:57,440 --> 01:00:58,480
Speaker 5: Barry's a cool dude.

1202
01:00:59,000 --> 01:01:04,360
Speaker 6: Barry first said no, Barry, you know, and we have

1203
01:01:04,400 --> 01:01:06,160
Speaker 6: a great team at at United Massage.

1204
01:01:06,200 --> 01:01:09,800
Speaker 5: Man, this is not like look at Toby Man this case.

1205
01:01:10,040 --> 01:01:16,400
Speaker 6: Fuck gone, movies gone gone gone. Not even they don't

1206
01:01:16,400 --> 01:01:18,960
Speaker 6: even touch the ground anymore when you see him. In fact,

1207
01:01:19,040 --> 01:01:20,760
Speaker 6: if you look closely, their feet aren't.

1208
01:01:20,560 --> 01:01:27,200
Speaker 5: Hitting the ground. Yeah.

1209
01:01:27,480 --> 01:01:30,840
Speaker 6: So, like, I'm just proud of these things that have

1210
01:01:30,880 --> 01:01:34,280
Speaker 6: taken place for people who've been around our orbit, and

1211
01:01:34,360 --> 01:01:36,920
Speaker 6: that the last time I was here it was the

1212
01:01:36,920 --> 01:01:39,040
Speaker 6: beginning of something. And now I'm sitting here telling you

1213
01:01:39,320 --> 01:01:42,600
Speaker 6: something that's tangible, and there's a conference and we're going

1214
01:01:42,640 --> 01:01:43,960
Speaker 6: to it and all these things.

1215
01:01:44,320 --> 01:01:49,120
Speaker 5: So I don't sit here and you know, saying they put.

1216
01:01:49,000 --> 01:01:51,800
Speaker 6: Yeast in the story, tell you something that's a theory

1217
01:01:51,840 --> 01:01:52,560
Speaker 6: that's not true.

1218
01:01:53,160 --> 01:01:54,360
Speaker 5: Actually do what I say.

1219
01:01:55,000 --> 01:01:57,320
Speaker 6: You know how rare is that you know that people

1220
01:01:57,440 --> 01:01:59,880
Speaker 6: actually say something and do it and follow through and

1221
01:02:00,200 --> 01:02:00,640
Speaker 6: stick to.

1222
01:02:00,600 --> 01:02:03,919
Speaker 5: The nitty stick to and that's what it's about. That's

1223
01:02:03,960 --> 01:02:04,880
Speaker 5: that's what it should be.

1224
01:02:05,320 --> 01:02:07,480
Speaker 6: And those are the values that I learned from the

1225
01:02:07,560 --> 01:02:11,480
Speaker 6: era of hip hop that I've come from that as

1226
01:02:11,520 --> 01:02:15,240
Speaker 6: a hustler, as somebody who's trying to move something forward,

1227
01:02:15,920 --> 01:02:18,520
Speaker 6: you keep your word and you do everything you say

1228
01:02:18,520 --> 01:02:20,080
Speaker 6: that you're gonna do, or you do your.

1229
01:02:19,920 --> 01:02:22,800
Speaker 5: Best to do it. That's all I know, and that's

1230
01:02:22,840 --> 01:02:23,400
Speaker 5: why I'm here.

1231
01:02:24,160 --> 01:02:26,120
Speaker 2: But you did promise to bring us the demo of

1232
01:02:26,240 --> 01:02:28,720
Speaker 2: jay Z with the still d R for Doctor Drake.

1233
01:02:28,760 --> 01:02:31,120
Speaker 2: Come on, man, we're gonna get a copy.

1234
01:02:31,200 --> 01:02:33,360
Speaker 5: Man, a couple of those demos. Man, is there's a

1235
01:02:33,360 --> 01:02:36,200
Speaker 5: couple of them that you know.

1236
01:02:36,320 --> 01:02:41,240
Speaker 6: It's it's like big. It's Nas writing Men in Black.

1237
01:02:42,080 --> 01:02:43,560
Speaker 6: It's Na's reference to Men in Black.

1238
01:02:43,600 --> 01:02:44,560
Speaker 5: It's jay Z's.

1239
01:02:44,360 --> 01:02:48,760
Speaker 6: References for Foxy's first album. It's jay Z's reference for

1240
01:02:48,840 --> 01:02:55,800
Speaker 6: Still d R. It's Jadakiss doing the Benjamins m h

1241
01:02:56,240 --> 01:02:59,400
Speaker 6: uh uh puffs versus the Benjamins.

1242
01:02:59,440 --> 01:03:01,880
Speaker 5: These are all big fun.

1243
01:03:01,840 --> 01:03:02,920
Speaker 2: You've heard him. You've heard him.

1244
01:03:03,200 --> 01:03:05,480
Speaker 4: There's another one, jay Z a freestyle to looking out

1245
01:03:05,520 --> 01:03:06,040
Speaker 4: the front Door.

1246
01:03:06,760 --> 01:03:09,680
Speaker 1: You heard about that one. Yeah, it's a jay Z.

1247
01:03:09,920 --> 01:03:13,360
Speaker 1: Jay Z has a freestyle where he's raving in the background.

1248
01:03:15,000 --> 01:03:18,040
Speaker 5: We're in New York City, New York. It isn't about

1249
01:03:18,040 --> 01:03:20,400
Speaker 5: it like let this go, don't like edit around it.

1250
01:03:21,040 --> 01:03:21,840
Speaker 5: This is it is cool.

1251
01:03:21,960 --> 01:03:24,000
Speaker 4: Yeah, he has a freestyle over main source looking out

1252
01:03:24,000 --> 01:03:24,560
Speaker 4: the front door.

1253
01:03:24,840 --> 01:03:28,400
Speaker 1: And I think you heard this. Yeah, it's it's out there.

1254
01:03:28,480 --> 01:03:30,320
Speaker 1: But like I think just Blazer Young grou has it

1255
01:03:30,360 --> 01:03:31,640
Speaker 1: on on hard.

1256
01:03:31,560 --> 01:03:33,480
Speaker 5: Drive, so he's going crazy on it.

1257
01:03:33,680 --> 01:03:35,960
Speaker 4: I don't know, I haven't heard it, but it exists.

1258
01:03:37,000 --> 01:03:38,000
Speaker 5: I'm gonna find out about it.

1259
01:03:38,160 --> 01:03:38,960
Speaker 2: You get to the bottom.

1260
01:03:39,800 --> 01:03:41,800
Speaker 6: I love that song, Looking at the Front. I like

1261
01:03:41,840 --> 01:03:46,800
Speaker 6: that whole first Maine Souce album, Breaking Adams, Breaking, Breaking

1262
01:03:46,840 --> 01:03:47,720
Speaker 6: Adams to the Chronic.

1263
01:03:48,120 --> 01:03:48,800
Speaker 4: I'm not mad at that.

1264
01:03:49,280 --> 01:03:52,360
Speaker 5: From a production standpoint, Breaking Adams production.

1265
01:03:52,160 --> 01:03:54,480
Speaker 2: Is Professor Baby.

1266
01:03:55,720 --> 01:03:56,520
Speaker 4: That's ceased again.

1267
01:03:56,640 --> 01:03:59,720
Speaker 6: Yeah, that first album is that, the production at the

1268
01:03:59,720 --> 01:04:04,480
Speaker 6: botto about it, the transitions, everything, you know, And I

1269
01:04:04,560 --> 01:04:07,400
Speaker 6: compare production wise to the Dre album to the you Know,

1270
01:04:07,480 --> 01:04:08,040
Speaker 6: to the Chronic.

1271
01:04:08,880 --> 01:04:12,040
Speaker 3: But was an amazing moment when Super Bowl Doctor Dre

1272
01:04:12,400 --> 01:04:15,080
Speaker 3: still dr performance. I saw Jay on the big screen.

1273
01:04:15,120 --> 01:04:16,640
Speaker 3: You was right next to him. Like, what was it

1274
01:04:16,680 --> 01:04:17,760
Speaker 3: like witness in that moment?

1275
01:04:19,600 --> 01:04:21,760
Speaker 6: Well, I had just I was trying to find a

1276
01:04:21,840 --> 01:04:24,680
Speaker 6: Rock Nation booth and I was listening around and I

1277
01:04:24,720 --> 01:04:26,840
Speaker 6: was getting stopped because at the super Bowl for me,

1278
01:04:27,400 --> 01:04:30,560
Speaker 6: it's a super Bowl of advertising everybody.

1279
01:04:31,360 --> 01:04:32,439
Speaker 5: So I'm trying to get to the booth.

1280
01:04:32,440 --> 01:04:34,840
Speaker 6: But I'm stopping by and I'm dapping up the ceover Rising,

1281
01:04:34,880 --> 01:04:37,840
Speaker 6: I'm dapping up State Farm, I'm dapping up all everybody,

1282
01:04:38,320 --> 01:04:41,439
Speaker 6: and shit, I gotta get to this rock Nation box.

1283
01:04:41,440 --> 01:04:43,160
Speaker 6: I get in the box and as soon as I

1284
01:04:43,200 --> 01:04:47,000
Speaker 6: get next to Jay still dr starts like I mean

1285
01:04:47,200 --> 01:04:51,760
Speaker 6: it starts. And it was a very special moment for

1286
01:04:51,920 --> 01:04:54,160
Speaker 6: him and I had to share that. We acknowledge as

1287
01:04:54,160 --> 01:04:57,680
Speaker 6: a special moment because of the me how impactful that

1288
01:04:57,760 --> 01:05:00,480
Speaker 6: song was first for me as a A and R

1289
01:05:00,560 --> 01:05:03,240
Speaker 6: guy is, you know, working that in the scope, Like,

1290
01:05:03,320 --> 01:05:05,240
Speaker 6: no matter what my title was. At the end of

1291
01:05:05,280 --> 01:05:07,080
Speaker 6: the day, I'm an A and R guy. I can't

1292
01:05:07,200 --> 01:05:10,160
Speaker 6: you know, make music, put people together, you know, create shit.

1293
01:05:11,520 --> 01:05:18,440
Speaker 6: And Jimmy ivean legendary record executive. He's getting every single person,

1294
01:05:18,480 --> 01:05:21,280
Speaker 6: I don't care if it's Gwen Stefani or doctor Dre.

1295
01:05:21,720 --> 01:05:23,200
Speaker 5: They'll turn in the album and he's like.

1296
01:05:24,520 --> 01:05:29,240
Speaker 6: Are you sure? Can you make one more? And they're

1297
01:05:29,280 --> 01:05:31,360
Speaker 6: like one more? Jimmy, this is it. This is the

1298
01:05:31,360 --> 01:05:34,480
Speaker 6: first single. And he's like, he's asking Dre, what does

1299
01:05:34,480 --> 01:05:39,000
Speaker 6: eminem think? And I'm like, Jimmy's really He's Jimmy's just

1300
01:05:39,040 --> 01:05:41,800
Speaker 6: pushing everything to see how could you are you like

1301
01:05:42,080 --> 01:05:44,920
Speaker 6: one more rap? Like He's just it's basically that, it's like,

1302
01:05:45,000 --> 01:05:47,800
Speaker 6: dude more and they're like, I don't want to do anymore.

1303
01:05:47,840 --> 01:05:50,320
Speaker 6: Jimmy's like, well, if you make the song it doesn't

1304
01:05:50,320 --> 01:05:52,760
Speaker 6: go from the song from the studio directly in the

1305
01:05:52,800 --> 01:05:56,360
Speaker 6: Tower records, like I mean them come out. Well, then

1306
01:05:56,560 --> 01:06:00,720
Speaker 6: it's fine. So then he pushes Drake. Now, this is

1307
01:06:01,120 --> 01:06:03,080
Speaker 6: this is the chronic two thousand and one. This is

1308
01:06:03,120 --> 01:06:08,400
Speaker 6: the right He pushes Dre, and Dre says him and

1309
01:06:08,480 --> 01:06:11,560
Speaker 6: gives Jimmy five beats he was thinking about. I'm in

1310
01:06:11,560 --> 01:06:14,040
Speaker 6: the room, I'm in the meeting, plays five beats that

1311
01:06:14,080 --> 01:06:16,080
Speaker 6: he's thinking about that he would have put on the album,

1312
01:06:17,840 --> 01:06:20,160
Speaker 6: I said. Jimmy says, A right, take the beats, Steve,

1313
01:06:21,120 --> 01:06:23,320
Speaker 6: and I'm already gonna try to figure out what I

1314
01:06:23,320 --> 01:06:26,720
Speaker 6: could do with it. Now I'm flying across America with

1315
01:06:26,800 --> 01:06:28,960
Speaker 6: Doctor Dre Beats, and I can't even explain to you

1316
01:06:29,560 --> 01:06:37,240
Speaker 6: how incredibly fragile I was with that CD. Having Doctor

1317
01:06:37,280 --> 01:06:40,440
Speaker 6: Dre Beats in your possession back then is like having

1318
01:06:42,240 --> 01:06:44,760
Speaker 6: I don't know, jay Z's versus or something. It's like

1319
01:06:44,880 --> 01:06:52,040
Speaker 6: you can't like it's just so special and rare. Well,

1320
01:06:52,400 --> 01:06:54,800
Speaker 6: you know whatever it's that that's special and rare. So

1321
01:06:54,840 --> 01:06:57,439
Speaker 6: I come back and I play it for I played

1322
01:06:57,440 --> 01:06:59,960
Speaker 6: the beats for Timberland always Timberland has a great air.

1323
01:07:00,920 --> 01:07:05,200
Speaker 6: I played the beat with timbaland Timbland likes a beat.

1324
01:07:05,840 --> 01:07:07,360
Speaker 6: I played a beat for a few other folks, and

1325
01:07:07,360 --> 01:07:09,320
Speaker 6: then I played for jay Z with the beat that

1326
01:07:09,440 --> 01:07:11,960
Speaker 6: I liked that timbling, and a bunch of other people,

1327
01:07:12,080 --> 01:07:14,040
Speaker 6: like three of us said, chose out on all the beats,

1328
01:07:14,080 --> 01:07:17,080
Speaker 6: and it was the still DRA played for j.

1329
01:07:18,960 --> 01:07:23,520
Speaker 5: Jay goes in the studio, you know, mumbles.

1330
01:07:24,360 --> 01:07:29,880
Speaker 6: To himself, goes out to Noble, seriously, goes to Noble

1331
01:07:31,320 --> 01:07:33,840
Speaker 6: and comes back and finishes the verse.

1332
01:07:34,600 --> 01:07:36,320
Speaker 5: No spits the verse, just like.

1333
01:07:36,280 --> 01:07:40,919
Speaker 6: That starts it, leaves, comes back, spits the verse.

1334
01:07:42,680 --> 01:07:45,120
Speaker 5: Him and I drive to.

1335
01:07:46,920 --> 01:07:51,600
Speaker 6: Atlantic City to go to a show, a little a

1336
01:07:51,680 --> 01:07:53,960
Speaker 6: junior Mafia show in Atlantic City in which he promised

1337
01:07:54,040 --> 01:07:56,840
Speaker 6: Kim because after Big Pass that he was gonna, you know,

1338
01:07:57,040 --> 01:08:00,479
Speaker 6: on stage with him. So Jay a man of his word,

1339
01:08:00,560 --> 01:08:04,120
Speaker 6: as you know. So with him and I are driving

1340
01:08:04,440 --> 01:08:08,760
Speaker 6: to Atlantic City. The issue is we get lost. There

1341
01:08:08,840 --> 01:08:11,160
Speaker 6: was a renting tight on time, so we I try

1342
01:08:11,480 --> 01:08:13,640
Speaker 6: it's probably I'm sure he'll say it was my fault,

1343
01:08:13,640 --> 01:08:16,240
Speaker 6: so I'll take the blame. I like tried something like, oh,

1344
01:08:16,320 --> 01:08:18,639
Speaker 6: let's go this way and we can cut off time

1345
01:08:18,680 --> 01:08:20,840
Speaker 6: to get to the thing. Man, we're fucking in the wrong.

1346
01:08:21,520 --> 01:08:23,920
Speaker 6: We're not even near Atlantic City. We're going like towards

1347
01:08:23,920 --> 01:08:28,080
Speaker 6: fucking Syracuse and they others. So now we start heading

1348
01:08:28,120 --> 01:08:32,160
Speaker 6: to the city I'm driving. Now we start driving towards.

1349
01:08:32,160 --> 01:08:34,439
Speaker 6: Now we're on our way towards Atlantic City. But now

1350
01:08:34,439 --> 01:08:37,479
Speaker 6: we're going through Trenton, New Jersey because we skipped this thing.

1351
01:08:37,680 --> 01:08:41,120
Speaker 5: Yo. This man. By the way, we're playing still d

1352
01:08:41,280 --> 01:08:45,439
Speaker 5: R re on A. They're playing it over. We can't

1353
01:08:45,439 --> 01:08:45,960
Speaker 5: believe it.

1354
01:08:46,080 --> 01:08:48,760
Speaker 6: We're just playing it over and over and over and over.

1355
01:08:48,800 --> 01:08:51,120
Speaker 6: It's only that we're playing for two and a half hours,

1356
01:08:51,160 --> 01:08:54,519
Speaker 6: stuck talking a little bit.

1357
01:08:55,360 --> 01:08:56,000
Speaker 5: Play it again.

1358
01:08:57,040 --> 01:08:59,960
Speaker 6: We go through Trenton and Jay starts saying, nah, go

1359
01:09:00,080 --> 01:09:03,360
Speaker 6: this way, this way, that way, and I'm like, oh, ship,

1360
01:09:03,439 --> 01:09:04,479
Speaker 6: he really knows Trenton.

1361
01:09:06,080 --> 01:09:07,320
Speaker 5: And then somebody comes.

1362
01:09:07,200 --> 01:09:10,800
Speaker 6: Up to the car and like, yo, Jay, what's up.

1363
01:09:11,400 --> 01:09:15,479
Speaker 6: Remember you used to serve me up. There's something crazy

1364
01:09:15,560 --> 01:09:19,960
Speaker 6: like that. I'm like, Ship, He goes, yeah, man, that

1365
01:09:20,080 --> 01:09:22,040
Speaker 6: diner right there is to be my spot.

1366
01:09:24,000 --> 01:09:26,040
Speaker 5: Anyhow, that was them.

1367
01:09:26,120 --> 01:09:29,040
Speaker 6: There's a lot of memories obviously at that moment, and

1368
01:09:29,080 --> 01:09:32,760
Speaker 6: then when we heard uh the final of it.

1369
01:09:33,720 --> 01:09:35,720
Speaker 5: The thing that was probably most shocking.

1370
01:09:35,439 --> 01:09:39,920
Speaker 6: Was that Snoop did James Park and didn't change anything,

1371
01:09:40,360 --> 01:09:42,760
Speaker 6: and uh, it was dope. It was dope for New

1372
01:09:42,840 --> 01:09:44,679
Speaker 6: York hip hop, it was dope for Jays a writer,

1373
01:09:45,200 --> 01:09:47,240
Speaker 6: it was dope for me as an r AN executive.

1374
01:09:47,439 --> 01:09:49,519
Speaker 6: And that was the first single. So there's a lot

1375
01:09:49,560 --> 01:09:51,640
Speaker 6: of memories connected to that, to that moment.

1376
01:09:53,080 --> 01:09:55,000
Speaker 2: When he created a lot of great memories. Steve Man,

1377
01:09:55,040 --> 01:09:56,719
Speaker 2: we appreciate man.

1378
01:09:56,920 --> 01:09:59,120
Speaker 5: Yeah, Man, well, thank you for having me.

1379
01:09:59,720 --> 01:10:02,800
Speaker 6: Uh and you know, hopefully the next time I come,

1380
01:10:02,840 --> 01:10:06,800
Speaker 6: there'll be another chapter, a new idea, another endeavor that's

1381
01:10:06,840 --> 01:10:07,840
Speaker 6: pushing culture forward.

1382
01:10:07,960 --> 01:10:08,800
Speaker 2: Absolutely.

1383
01:10:09,360 --> 01:10:12,719
Speaker 4: I got to know Steve. Who's more competitive at you? Well, Beyonce.

1384
01:10:14,160 --> 01:10:18,080
Speaker 6: She she does a lot of things great. The thing

1385
01:10:18,200 --> 01:10:23,760
Speaker 6: is a little thing. The little thing is not Jay

1386
01:10:23,840 --> 01:10:26,560
Speaker 6: is very competitive at.

1387
01:10:27,360 --> 01:10:28,759
Speaker 5: You know. Think I love him though.

1388
01:10:29,880 --> 01:10:32,960
Speaker 2: You're the best player player better than the cards.

1389
01:10:34,120 --> 01:10:36,639
Speaker 5: The funniest thing is with I won that day.

1390
01:10:37,240 --> 01:10:39,040
Speaker 6: And the thing, the funniest thing with you knows is

1391
01:10:39,040 --> 01:10:42,479
Speaker 6: how people be changing the rules mid stream, like I'm like,

1392
01:10:42,600 --> 01:10:45,360
Speaker 6: wait a minute, you didn't know we could stock, Like

1393
01:10:45,400 --> 01:10:47,240
Speaker 6: what are you talking about? You know you just did it.

1394
01:10:50,080 --> 01:10:51,960
Speaker 6: When you put your reverses around, Like what do you

1395
01:10:52,000 --> 01:10:52,599
Speaker 6: think it goes?

1396
01:10:52,640 --> 01:10:54,080
Speaker 5: Like? Get the funk out of here.

1397
01:10:55,680 --> 01:10:58,120
Speaker 3: Yeah, I forgot about you and calab with the golf too, though, Man,

1398
01:10:58,160 --> 01:10:59,559
Speaker 3: has you guys stop playing?

1399
01:10:59,640 --> 01:11:01,479
Speaker 2: Yeah, this is world War three when you guys get

1400
01:11:01,479 --> 01:11:02,160
Speaker 2: on the on the green.

1401
01:11:02,439 --> 01:11:06,640
Speaker 6: It was world War three because I won. It was

1402
01:11:06,680 --> 01:11:08,640
Speaker 6: World War three because I won. I beat him two

1403
01:11:08,680 --> 01:11:10,439
Speaker 6: to one. And he didn't like that.

1404
01:11:11,160 --> 01:11:12,479
Speaker 2: No rematch, no rematch.

1405
01:11:13,439 --> 01:11:14,640
Speaker 5: Well that's what he kept on. He was.

1406
01:11:14,800 --> 01:11:17,640
Speaker 6: He tried to extend the trilogy. It was trilogy, and

1407
01:11:17,640 --> 01:11:20,280
Speaker 6: then he tried to make it pop. I'm like, math

1408
01:11:20,360 --> 01:11:25,920
Speaker 6: doesn't work that way. Unfortunately math works don't and uh,

1409
01:11:26,000 --> 01:11:30,040
Speaker 6: he didn't like that. But you know he's been playing

1410
01:11:30,080 --> 01:11:33,840
Speaker 6: a lot. You know, it definitely be playing out. I

1411
01:11:33,840 --> 01:11:36,639
Speaker 6: would have to brush up. I definitely know. Me winning

1412
01:11:36,680 --> 01:11:38,720
Speaker 6: that trilogy got his ass sharp, got him out there.

1413
01:11:39,600 --> 01:11:41,759
Speaker 6: I always feel like he's every day he's just dying

1414
01:11:41,760 --> 01:11:43,640
Speaker 6: to get me back out there, trying to get out

1415
01:11:43,640 --> 01:11:44,280
Speaker 6: of my pockets.

1416
01:11:46,320 --> 01:11:49,519
Speaker 5: Gentleman a gentleman, No, I took that money and I coped.

1417
01:11:50,040 --> 01:11:55,840
Speaker 5: Hey yeah that so good? All right, gentlemen, thank you. Yes.

1418
01:11:55,960 --> 01:11:56,160
Speaker 2: Yes.

1419
01:11:56,240 --> 01:12:00,839
Speaker 4: The style raperate our podcasts rap Radar is The Interval

1420
01:12:00,880 --> 01:12:04,800
Speaker 4: presents original production from Hyperhouse, produced by Laura wasser Holst

1421
01:12:04,880 --> 01:12:06,640
Speaker 4: and producers Elliott Wilson and Brian b.

1422
01:12:06,760 --> 01:12:07,320
Speaker 2: Dot Miller.

1423
01:12:07,600 --> 01:12:12,560
Speaker 4: Permittival presents executive producers Alan Coy and Jake Kleinberg, Executive

1424
01:12:12,560 --> 01:12:17,120
Speaker 4: producer Paul Rosenberg. Editing is sound design by Dylan Alexander Freeman,

1425
01:12:17,439 --> 01:12:23,200
Speaker 4: recording engineer Mike Urban, visual director Josh Perez, Operations Lead

1426
01:12:23,280 --> 01:12:27,120
Speaker 4: Sarah Yu, business development Lead Cheffie Allen Swig, and marketing

1427
01:12:27,200 --> 01:12:29,720
Speaker 4: lead Samara Still. Make sure to follow a rap rator

1428
01:12:29,760 --> 01:12:33,000
Speaker 4: or listen on Apple Podcasts, Spotify, Amazon Music, or wherever

1429
01:12:33,000 --> 01:12:34,080
Speaker 4: you get your podcasts