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Speaker 1: This is the business of sports.

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Speaker 2: The business of sports can be intimidating or hard for

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Speaker 2: a start to break into.

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Speaker 3: We really appreciate when our owners are actually there, you know,

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Speaker 3: with us through the journey. Teams ours especially have been

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Speaker 3: very intentional to diversify at all levels of the company.

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Speaker 4: I think we're in the bolden years for the NFL

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Speaker 4: and college football.

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Speaker 3: Our demographic reach has continued to explode. This is going

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Speaker 3: to be really unlocking the streaming platform for sports.

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Speaker 2: Fans, sports evaluations arising. We'll see when they peak. You

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Speaker 2: don't have to be the best in your sports and

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Speaker 2: make a whole ton of money.

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Speaker 1: Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 2: This is the Bloomberg Business of Sports, where we explore

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Speaker 2: the big money issues in the world of sports on

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Speaker 2: Michael Barr along with my colleagues Damian Sasaur and Vanessa Berdomo.

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Speaker 2: Scarlet fu Is on assignment. Coming up on the show,

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Speaker 2: we talk college basketball with Atlantic ten Commissioner Bernadette McGlade

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Speaker 2: ahead of March Madness.

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Speaker 5: The timing is right for the student athletes to be

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Speaker 5: able to monetize their name, image and likeness, and I'm

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Speaker 5: happy that it's finally here. It's certainly is going to

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Speaker 5: change the landscape of Division one college athletics, but I

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Speaker 5: think it's going to change it for the better.

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Speaker 3: Plus, we talked to reporting from our very own Vanessa

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Speaker 3: Prodoma along with Bloomberg News reporter Jenna Hawk, on the

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Speaker 3: growth of women's sports and the hope that players can

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Speaker 3: start to finally cash in.

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Speaker 2: All that and more is on the way on the

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Speaker 2: Bloomberg Business of Sports, But first we have to check

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Speaker 2: in on Dallas Mavericks fans.

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Speaker 3: Michael Barr. Fans are not happy with the team after

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Speaker 3: they traded away superstar Luka Doncic, but that isn't all.

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Speaker 3: Now they've lost Kyrie Irving for the season due to

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Speaker 3: a torn acl and it looks like, my goodness, Anthony Davis,

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Speaker 3: who they traded for, might very well be out for

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Speaker 3: the season. It is the Spencer Dinwidi Show in Dallas,

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Speaker 3: Michael Barr.

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Speaker 2: And the top and off season ticket prices are slated

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Speaker 2: to go up almost nine percent. Joining us to discuss

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Speaker 2: the state of affairs with the Mavericks. Bloomberg Dallas Bureau

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Speaker 2: Chief Julie Fine. Julie, Welcome to the Bloomberg Business of Sports.

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Speaker 4: Thanks for having me back.

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Speaker 2: Man, the Dallas Mavericks. You talk about something rough going

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Speaker 2: and we're gonna get more into it in a second.

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Speaker 2: But right now, the Maverick fans are being hit with

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Speaker 2: an eight point six percent price hike after trading Luka

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Speaker 2: Doncic to the Los Angeles Lakers. Can you please tell

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Speaker 2: us the pain that people in Dallas are going through.

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Speaker 4: It's not a good situation, I mean, especially for them.

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Speaker 4: When the Mavericks basically came out and said, you know,

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Speaker 4: as you look at what they said about it, they

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Speaker 4: said it basically had to do a little bit with

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Speaker 4: fan engagement. So obviously this is the if you look

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Speaker 4: at the exact quote, it's ongoing investments in the team

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Speaker 4: and fan engagement. That really was the explanation for this

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Speaker 4: price hike. So it's just been a rough road. I

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Speaker 4: mean for fans that come and as you know, I

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Speaker 4: mean basketball fans here, there a loyal bunch to the team,

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Speaker 4: very upset. Luka Doncik was really well liked here. I mean,

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Speaker 4: he was extremely well liked in the community. Obviously there

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Speaker 4: were questions about the team was saying, the questions about

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Speaker 4: his fitness whatnot. But in the community. He was really

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Speaker 4: well liked and he is a global star, so fans

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Speaker 4: here the anger is not subsiding. Really.

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Speaker 6: The interesting thing for me there is how can they possibly,

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Speaker 6: you know, justify saying that it's because of fan engagement

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Speaker 6: that they're able to raise the prices. But right now,

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Speaker 6: seemingly all of the fan engagement is really negative and

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Speaker 6: a lot of people ended up canceling their season tickets

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Speaker 6: after Luca was trated.

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Speaker 4: Yeah, I mean that's I'm sure when fans saw that

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Speaker 4: quote that we all had, it was even more frustrating.

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Speaker 4: It has been one frustration after another for MAVs fans.

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Speaker 4: First Lucas gone, then you get Anthony Davis, then he

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Speaker 4: gets injured. Then then you see Luca go to LA

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Speaker 4: and Dirk Novitski went there as well, to Cheerman no

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Speaker 4: jerk of course, obviously saying he's a MAVs fan for life.

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Speaker 4: But I mean, just for MAVs fans, it's just been

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Speaker 4: heartbreaking now to have to deal with spending more money

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Speaker 4: to see a team that's disappointing them. It'll be very

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Speaker 4: interesting to see how this affects the bottom line for

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Speaker 4: them when it comes to season tickets.

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Speaker 3: Well, Julie, let's just crystallize it for our audience here, please.

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Speaker 3: I mean, the Lakers aren't second place in the West, Okay,

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Speaker 3: by comparison, the MAVs are intent and fighting for their

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Speaker 3: playoff live. But you know what really caught my attention

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Speaker 3: was the quote by Adelson's son in law, Patrick Dumont.

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Speaker 3: You know, when he announced the ticket increase, he says,

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Speaker 3: quote ongoing investments in the team and fan engagement, that's

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Speaker 3: the reason that they're raising the price. I mean, they

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Speaker 3: just moving the team to Las Vegas. I mean, Julie,

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Speaker 3: what is going on here? I mean, how do you

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Speaker 3: throw that in your fans face after the record and

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Speaker 3: you know the blowbacks since Luca, I mean, is there

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Speaker 3: any truth to that rumor?

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Speaker 7: Well, they've been saying that all along, But I sat

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Speaker 7: down with patrickm when he was here, I mean months ago, obviously,

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Speaker 7: not recently, and they said they are committed to Dallas

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Speaker 7: and they are committed to being here.

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Speaker 4: So you know, they're saying all along that they're committed

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Speaker 4: to being here. But of course fans are curious about that.

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Speaker 4: Of course they're wondering about it. So they can say

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Speaker 4: it until they're blue in the face. But again, this

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Speaker 4: is just another thing that fans are dealing with. Now again,

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Speaker 4: I'm going to get into a little Texas politics here.

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Speaker 4: I mean, as you know, online gambling, casino gambling that

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Speaker 4: is not legal here and it is not making major

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Speaker 4: headway in the legislature. So in terms of a destination

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Speaker 4: resort I don't see that happening in Texas for some

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Speaker 4: time now. But again, they have said over and over

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Speaker 4: that they are committed to Dallas and they're committed to

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Speaker 4: the fans. The person who I think has a lot

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Speaker 4: to wonder about right now is Nico, the general manager.

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Speaker 3: I mean, I mean, look, we could talk about Nico

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Speaker 3: all we want. I mean, they're calling for his head there.

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Speaker 3: But let's just talk the numbers here. The Mavericks are valued,

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Speaker 3: I think, according to Forbes at four point seven billion dollars, right,

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Speaker 3: so you know that's up from you know, just you know,

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Speaker 3: two and a half billion in twenty twenty. So it's

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Speaker 3: not like the team hasn't doubled pretty much almost its

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Speaker 3: market value in just the last five years, right So

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Speaker 3: you know, I mean, what is moving to Las Vegas

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Speaker 3: really going to get you an incremental value? I mean,

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Speaker 3: what am I missing here is I mean, can you

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Speaker 3: I mean, where does that argument, I guess hold any ground.

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Speaker 4: Julie, Well, I think what you're missing here is the

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Speaker 4: same thing that people have continued to be curious about.

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Speaker 4: You know, what is the point of moving them? But

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Speaker 4: again they say over and over they are not interested

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Speaker 4: in moving the team. But I see, you know, I'm

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Speaker 4: buying what you're selling there. There's a major question about that.

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Speaker 4: But again, like they're doing well here financially, this is

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Speaker 4: a city that loves its sports. It really does. I mean,

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Speaker 4: people say, oh, we're not necessarily one of the biggest

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Speaker 4: sports towns now. I tend to disagree with that, but again,

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Speaker 4: I happen to live here in Dallas. But each of

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Speaker 4: the teams here has very, very very cleo fan bases

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Speaker 4: that continue to follow them, even the Stars, I mean

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Speaker 4: the Stars. Look, they're doing great, they're heading into the playoffs.

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Speaker 4: So in terms of why move them, that's an open question.

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Speaker 4: But they continue to say over and over that that

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Speaker 4: is not what their interest is now.

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Speaker 2: And I know Damien and everybody, you know, when you

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Speaker 2: think of the Dallas Mavericks, the first thing that comes

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Speaker 2: to mind is Mark Cuban. But let's let's bring up

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Speaker 2: some history here. The casino billionaire, the family of Miriam Aedelson.

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Speaker 2: They bought control of the Mavericks from Cuban. That was

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Speaker 2: what in twenty twenty three.

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Speaker 3: Yeah, so that's it's kind of fueling the fire. I guess.

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Speaker 2: Yeah, that's another thing that's fueling it. So and in

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Speaker 2: case you forgot NBA fans, the Mavericks were in the

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Speaker 2: NBA Finals last year. So, Julie, I guess this is

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Speaker 2: another reason why people are ticked off at the Mavericks.

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Speaker 4: Well, and I think you have to remember though, Mark

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Speaker 4: Cuban is no longer running the Mavericks. Sure he still

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Speaker 4: owns a big piece of it, but he is not

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Speaker 4: running the metabracks. So this is not a Mark Cuban decision.

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Speaker 4: You know. With Luca now how he feels about it,

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Speaker 4: I mean, he has not come out and said Mark

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Speaker 4: is an excellent businessman, businessman as you all know, but

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Speaker 4: he is not. I mean, miss Patrick Dumon is on

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Speaker 4: the board of governors. I mean, this is the this

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Speaker 4: is his team, Juliet.

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Speaker 6: One of the things you know, obviously that Mark Cuban

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Speaker 6: said when he sold the team was that the way

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Speaker 6: that the NBA is moving towards real estate and things

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Speaker 6: like that. He felt like that wasn't, you know, his

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Speaker 6: area of expertise. I mean, that was that was the

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Speaker 6: reason he gave, right, that was the public facing reason

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Speaker 6: and felt that, you know, the Addamson's were going to

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Speaker 6: be able to secure a new arena. Can you tell

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Speaker 6: us about that and what's going on? And there's there's

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Speaker 6: even some movement moving the team to Irvine. Is that correct?

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Speaker 6: Let me know about that.

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Speaker 4: Well, I mean, they've discussed moving the team out of downtown.

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Speaker 4: But it's interesting because in downtown they're in an area

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Speaker 4: called Victory Park and literally right across the Thruway there

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Speaker 4: is where they practice. Irving is where the Dallas Cowboys

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Speaker 4: used to play before they moved to Frisco. But there's

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Speaker 4: plenty of space there. Irving also probably has more space

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Speaker 4: for some sort of destination resort if they wanted to

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Speaker 4: do that. But then again, you get back to the

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Speaker 4: gambling aspect of it's which is a totally different ballgame

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Speaker 4: here in the state of Texas, and that may have

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Speaker 4: to go on the bellot even if they make any

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Speaker 4: type of progress with that in the legislature. But irming

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Speaker 4: by the way, is like twenty minutes outside the city.

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Speaker 4: It's not very far so. But at this point, like

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Speaker 4: nobody's broken ground on anything. There hasn't been any of that.

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Speaker 4: I think right now they're just sort of, you know,

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Speaker 4: catching their breath from this period of time that they're

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Speaker 4: going through.

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Speaker 3: You know, Julie, I mean you mentioned Nico Harrison, and

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Speaker 3: you know, we kind of all don't want to talk

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Speaker 3: about it because it's just so bad. But you know,

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Speaker 3: I wonder, you know, you're on the ground there. I mean,

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Speaker 3: talk to me about what's the word coming out of

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Speaker 3: Jason Kidds camp. I mean, has he commented it all

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Speaker 3: since the Luca trade.

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Speaker 4: Yeah, I haven't heard much from Jason Kidna. I'm not

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Speaker 4: following all that pressers every day, so let me be

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Speaker 4: the first on that. But I haven't heard much from

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Speaker 4: his camp. Yeah, I haven't heard much from his camp.

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Speaker 4: I mean, Jason Kidd also works for Nico Harrison, so

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Speaker 4: I mean he's you know, he spoke very honestly. I

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Speaker 4: mean listen, you all saw the day they spoke about

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Speaker 4: the trade, and then you all saw what uh Luca's

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Speaker 4: reaction was when he was in Los Angeles, when he

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Speaker 4: was introduced. I mean, the whole thing was just mind boggling.

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Speaker 4: It's still in a way, it's very mind boggling. I mean,

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Speaker 4: you got SMU is obviously one of our colleges here

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Speaker 4: and at a basketball game there fans at a basketball

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Speaker 4: game there, we're screaming fire Nico. I mean, this is

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Speaker 4: not like things have gotten easier for Nico Harrison. But again,

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Speaker 4: you know, he really thinks this is what is going

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Speaker 4: to help this team in the long run. Well, look

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Speaker 4: where they are. They're almost in the playoffs. So now again,

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Speaker 4: I do want to add though, the maps have been

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Speaker 4: just destroyed by injuries of late, and you know that's

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Speaker 4: certainly not helping the situation either. Like it's really the

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Speaker 4: worst of all worlds for this team. But real it will,

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Speaker 4: you know, it'll it'll be interesting to see what happens

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Speaker 4: with Nico. I mean, I don't think you know, you're

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Speaker 4: going to see anything in the next couple of months.

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Speaker 4: And clearly the Dumonts like him to trust him or

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Speaker 4: they want to let this happen.

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Speaker 6: Julie. One of the things I'm interested in is, obviously,

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Speaker 6: like you were saying before, Dallas is actually kind of

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Speaker 6: a really incredible sports town. Does the downtick in the

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Speaker 6: Mavericks right now change that as a whole? Do you

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Speaker 6: think it has any effect on the town itself.

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Speaker 4: Well, I mean I think they're gonna you know, I

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Speaker 4: think we all know from our fan bases. You get

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Speaker 4: frustrated with your fan bases at times like Listen, I'm

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Speaker 4: from Buffalo, I remember when we were two and fourteen.

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Speaker 4: I'm still a Bill's fan. You know, you kind of

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Speaker 4: get through it, you push through. So I think it's

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Speaker 4: a frustrating time. But there's again, with a city like

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Speaker 4: Dallas too, there are so many sports here. I think

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Speaker 4: we get overlooked in that respect. You know, there's so

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Speaker 4: many different sports here. We have WMBA. I mean, we

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Speaker 4: have so much going on that I think while people

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Speaker 4: are frustrated with the Mavericks event, they'll stick it out

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Speaker 4: and there's still plenty of great sports for people here.

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Speaker 1: Yeah.

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Speaker 6: I think what the Wings are supposed to get the

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Speaker 6: number one draft picked, is that right?

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Speaker 4: Yeah, they're supposed to get the number one, the new Caitlin,

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Speaker 4: the new Caitlin Clark. So that's always exciting. And you know,

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Speaker 4: seeing as now we can say that this was brought

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Speaker 4: to you by the Dallas Chamber of Commerce. I can

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Speaker 4: again say we really are a great sports town.

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Speaker 2: Our thanks to Bloomberg Dallas Bureau chief Julie Fine for

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Speaker 2: joining us up. Next, we're marking International Women's Day this

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Speaker 2: weekend with a conversation on the rise of women's sports

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Speaker 2: and whether leagues can capitalize on recent momentum and start

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Speaker 2: paying players there do. That is straight ahead on the

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Speaker 2: Bloomberg Business of Sports from my colleagues Damien Sasaur and

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Speaker 2: Vanessa Perdomo. I'm Michael Barr. You're listening to the Bloomberg

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Speaker 2: Business of Sports from Bloomberg Radio around the world.

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Speaker 1: This is Bloomberg Business Sports from Bloomberg Radio.

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Speaker 3: This is the.

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Speaker 2: Bloomberg Business of Sports, where we explore the big money

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Speaker 2: issues in the world of sports. Michael Barr, along with

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Speaker 2: Damian Sasaur and Vanessa Perdomo. Scarlet Foo is on assignment.

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Speaker 2: The WNBA is coming off a great season, powered in

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Speaker 2: part by the rise of superstar Caitlin Clark.

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Speaker 6: Clark the Steel Mitchell, the Knockaway Clark Street.

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Speaker 3: It's part of a larger rise in popularity for women's

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Speaker 3: sports across the board, but the players still earn a

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Speaker 3: lot less than their male counterparts.

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Speaker 2: Our very own Vanessa Perdomo and Bloomberg News reporter Jenna

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Speaker 2: Hawk did some reporting on how players are seeking a

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Speaker 2: bigger cut of the billions of dollars now flowing into

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Speaker 2: women's sports, and Jenna joins us now to discuss thanks

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Speaker 2: for having me. What you know, I get frustrated because

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Speaker 2: I get tired that has taken this long for this

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Speaker 2: to take place? Why so blasted law?

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Speaker 6: Well, the short answer there is sexism. I wo you know,

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Speaker 6: so that's really the short answer there, Michael. But I

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Speaker 6: think the reason why, you know, we we've decided to

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Speaker 6: write this piece was because of everything that happened last year.

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Speaker 6: So we really have this thesis of twenty twenty four

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Speaker 6: was the year of women's sports, but they still didn't

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Speaker 6: get the chunk of the money that was, you know

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Speaker 6: what we were seeing with the investment coming in, So

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Speaker 6: we wanted to look at what's at stake for them

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Speaker 6: to really get that money this year.

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Speaker 3: Now, now you guys got to correct this one for

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Speaker 3: me because I didn't know the statistic, is that right?

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Speaker 3: That of the men's and the women's NBA regular season

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Speaker 3: that was consumed in twenty twenty four, it was sixty

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Speaker 3: percent men's forty percent women's. Is that right, So in

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Speaker 3: terms of the revenue generated, it's sixty forty split. Yet

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Speaker 3: you guys point out that part of the revenue sharing

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Speaker 3: for the players, it's only three percent to the women.

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Speaker 3: Is that right?

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Speaker 6: Yeah, Jenna, can you get into that because there was

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Speaker 6: like more, there was so much more about that revenue

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Speaker 6: showing that we weren't really able to get into into

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Speaker 6: the piece. It's really in the weeds, Jennet, Can you

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Speaker 6: explain that totally?

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Speaker 4: Yeah.

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Speaker 8: So, basically, the NBA and WNBA have recently inked this

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Speaker 8: new media rights deal that's considered historic for both both leagues. Unfortunately,

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Speaker 8: it's not equal or historic in terms of equal pay.

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Speaker 8: So you're exactly right that the WNBA, over this entire

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Speaker 8: last season has and compared with the NBA, the WNBA

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Speaker 8: has captured around forty percent of the ratings. In terms

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Speaker 8: of money that they're actually getting to pay players and

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Speaker 8: to actually fund the league, that's only around three percent

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Speaker 8: of the money. So there's still this even with these

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Speaker 8: kind of historic media rights deals that they say are

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Speaker 8: some of the best kind of deals for women's sports.

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Speaker 8: It's still not at all equal or even close to equal.

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Speaker 2: There are so many women that are out there that

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Speaker 2: are kicking button taking the but in twenty twenty four,

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Speaker 2: there's one name that just kerpow. We are now at hello,

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Speaker 2: we are arriving Jenna, and it's Caitlin Clark.

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Speaker 8: Oh yes, mss Clark.

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Speaker 2: Can you explain to the audience her impact and what

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Speaker 2: she has meant, not just obviously to the WNBA, but

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Speaker 2: to women's sports in general.

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Speaker 8: Totally. So, Kitlyn Clark obviously had a historic record career

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Speaker 8: in college basketball, and so then when she arrived to

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Speaker 8: the WNBA, she was able to convert so many college

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Speaker 8: basketball fans to the w which then brought in a

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Speaker 8: flu of corporate sponsorships, extra media partnerships, all these other deals.

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Speaker 1: But also it.

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Speaker 8: Shed a light again on this pay inequity. So Kitlyn Clark,

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Speaker 8: when she arrived into the WNBA, she only took home

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Speaker 8: seventy six thousand in her first season, the number one

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Speaker 8: draft pick for the NBA. So basically the exact same

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Speaker 8: male counterpart for the NBA, Victor wimbin Yama, earned more

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Speaker 8: than one hundred times that salary in his first season.

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Speaker 2: I mean I'm not listening. You make seventy six thousand

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Speaker 2: dollars and you're out there and you know you're trying

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Speaker 2: to do a job. That's that's one thing. But compared

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Speaker 2: to what you just said to Victor Ruminyama, I mean

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Speaker 2: that's ridiculous.

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Speaker 4: Yeah.

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Speaker 8: Yeah, people were comparing her salary to a entry level accountant,

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Speaker 8: which I think is very funny.

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Speaker 3: Michael Bart, I mean, you haven't even scratched the surface.

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Speaker 3: Listen to the statistic that that Jenna Vanessa pull out

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Speaker 3: of this article. Volleyball Okay, professional volleyball player, right, and volleyballs,

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Speaker 3: you know, come on the scene. You know, we've had

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Speaker 3: John Patrick hof John Soros on this very show talking

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Speaker 3: about athletes unlimited, but Pro Volleyball Federation and League One

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Speaker 3: Volleyball pay on average a minimum salary to their players

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Speaker 3: of something like sixty thousand dollars. Yet that's just six

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Speaker 3: thousand dollars below the minimum salary paid to a w

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Speaker 3: NBA professional basketball player. That is, if I'm getting this right,

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Speaker 3: correct me if I'm wrong, girls, I think it's right.

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Speaker 6: No, it's sixteen thousand less than Kaitlin Corks.

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Speaker 5: But with.

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Speaker 6: Minimum the minimum salaries, we're about there, which is is

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Speaker 6: exactly that. So the point in that we were bringing

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Speaker 6: across there and that we why brought in volleyball into

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Speaker 6: the conversations because it's this next sport, this next women's sport,

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Speaker 6: that people are pouring a lot of money into. Now

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Speaker 6: there's going to be four professional leagues in the US

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Speaker 6: for women's professional volleyball, with one hundred million dollars pouring

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Speaker 6: into each league. So the reason why they're able to

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Speaker 6: have this sixty thousand dollars minimum is because there's only

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Speaker 6: about six to eight teams in each of those leagues, so.

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Speaker 3: The players more capital to go around. Totally get but

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Speaker 3: it's their first year. This is volleyball first year. Yeah,

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Speaker 3: that's exactly my point. I mean, you can't even it's

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Speaker 3: apples and oranges. It's just a different constellation entirely. And

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Speaker 3: yet only six minimum that is just anyway. So that

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Speaker 3: is obviously, and Jenna correct me if I'm wrong. Why

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Speaker 3: you have these new leagues like Unrivaled that are coming

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Speaker 3: on the scene where you know, women players are getting paid.

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Speaker 3: Talk to us a little bit about Unrivaled. What's their

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Speaker 3: business strategy that they're able to pay so much more

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Speaker 3: to your average player, And do you think there's a

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Speaker 3: real possibility that that league could even unsea and take

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Speaker 3: some of the talent away from the WNBA totally.

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Speaker 8: So Unrivaled started actually as a spinoff created by a

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Speaker 8: couple of current WNBA some of the biggest stars in

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Speaker 8: the league, Shanna Stewart and the Visa Collier, and their

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Speaker 8: whole ethos was that players shouldn't be going overseas in

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Speaker 8: the offseason. They need to keep being seen by an

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Speaker 8: American audience. They need to keep being able to improve

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Speaker 8: on their game while also having access to new media opportunities,

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Speaker 8: to new corporate sponsorships. So let's give them a platform

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Speaker 8: to pay. And you know, they were able to shore

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Speaker 8: up a ton of investments, They raised a ton of

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Speaker 8: capital and they're guaranteeing all their players will make way

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Speaker 8: more than they make in the w for about a

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Speaker 8: third of the season.

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Speaker 6: And also Nafisa Collier, who's one of the co founders

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Speaker 6: of the league. They ended up doing this really fun

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Speaker 6: in the middle of the season. You know, one on

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Speaker 6: one tournament she won it. She won two hundred thousand

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Speaker 6: dollars and she said, in thirty minutes of play, I

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Speaker 6: won the equivalent of my wnba' shwer I mean that

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Speaker 6: is crazy.

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Speaker 2: Well, remember now, this is kind of what got Britney

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Speaker 2: Griner in trouble because she had to go over to

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Speaker 2: Russia to play and then well we all know the

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Speaker 2: story what happened, but the point is she had to

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Speaker 2: go to Russia to go make more money than she

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Speaker 2: would have been at the time in the WNBA.

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Speaker 8: Absolutely, so many players were traveling to Russia, to Turkey,

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Speaker 8: to China, to Spain, to South Korea and they were

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Speaker 8: making essentially like three to four times their income in

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Speaker 8: a WNBA season alone.

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Speaker 6: Yeah mind you like about seven figures, Brianna Stewart, I mean,

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Speaker 6: Britney Grinder was making overseas in Russia and that's why

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Speaker 6: there was that you know, inkling to go there. Diana

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Speaker 6: Trossi one time got paid by them to not play

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Speaker 6: in the WNBA, you know so, and it still hasn't

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Speaker 6: gotten to that level. But that's where this new CBA

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Speaker 6: is coming into play this year, which is a lot

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Speaker 6: of the reporting that me and Jenna did this, you know,

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Speaker 6: did this on this article. Was this new CBA for

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Speaker 6: the WNBA is.

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Speaker 4: Really me make or break?

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Speaker 3: In this conversation, well, that's exactly where I want to go.

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Speaker 3: I mean, when do we see that CBA negotiation take place?

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Speaker 3: What comes next? What's the lead up look like into that,

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Speaker 3: you know, into that actual decision? I mean, I mean

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Speaker 3: I haven't heard much about it. I mean, who's who's

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Speaker 3: in the room, you know, who's making these decisions.

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Speaker 8: So last October the union opted out of continuing the

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Speaker 8: existing collective bargaining agreement.

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Speaker 3: Which is with the men, right or.

432
00:21:47,080 --> 00:21:50,640
Speaker 8: It's different, Okay, So they opted out of their own

433
00:21:50,640 --> 00:21:54,440
Speaker 8: collective bargaining agreement last October and are basically taking all

434
00:21:54,520 --> 00:21:58,399
Speaker 8: of this entire year to negotiate with the league to

435
00:21:58,440 --> 00:22:03,120
Speaker 8: strike a better contract. And from the union side, the

436
00:22:03,240 --> 00:22:07,040
Speaker 8: executive director Terry Jackson kind of told us it's like

437
00:22:07,160 --> 00:22:10,880
Speaker 8: preparing for battle. They have hired tons of great lawyers.

438
00:22:10,920 --> 00:22:15,440
Speaker 8: They hired a Nobel Prize winning economist, Claudia Golden. They've

439
00:22:15,520 --> 00:22:19,680
Speaker 8: hired communications people, media people to basically just staff up

440
00:22:19,960 --> 00:22:23,040
Speaker 8: and be able to say, here are the financial documents.

441
00:22:23,480 --> 00:22:26,040
Speaker 8: Are we being undervalued? What do we need to be

442
00:22:26,119 --> 00:22:29,080
Speaker 8: asking for? Here are meetings with the players, Here's what

443
00:22:29,119 --> 00:22:31,480
Speaker 8: they want to prioritize. How do we make this work

444
00:22:31,520 --> 00:22:34,120
Speaker 8: so that we can strike a contract that's good for everyone.

445
00:22:34,359 --> 00:22:36,240
Speaker 2: I want to give a shout out since we're talking

446
00:22:36,280 --> 00:22:40,879
Speaker 2: about the WNBA to Serena Williams. He just invested in

447
00:22:41,000 --> 00:22:43,639
Speaker 2: the new team in Toronto that will hit the league

448
00:22:43,640 --> 00:22:44,760
Speaker 2: in twenty twenty six.

449
00:22:45,359 --> 00:22:47,720
Speaker 6: Yeah, and that's and it's amazing to see, you know,

450
00:22:47,800 --> 00:22:50,760
Speaker 6: Serena come in to the league in that way, especially

451
00:22:50,760 --> 00:22:53,480
Speaker 6: because I've actually had conversations with her husband, Alexis o'hannian,

452
00:22:53,720 --> 00:22:56,160
Speaker 6: because he obviously invests a lot in women's sports. He's

453
00:22:56,200 --> 00:23:00,560
Speaker 6: invested into the NWSL and track and golf, but you know,

454
00:23:00,960 --> 00:23:02,880
Speaker 6: he said he wasn't sure if he would get into

455
00:23:02,880 --> 00:23:05,280
Speaker 6: the WNBA. So now Serena stepping into that market, which

456
00:23:05,320 --> 00:23:08,280
Speaker 6: is incredible and I think even more impactful to have

457
00:23:08,359 --> 00:23:10,479
Speaker 6: someone like her come into the league, come into a

458
00:23:10,520 --> 00:23:13,560
Speaker 6: new team and say, you know, I want to be

459
00:23:13,600 --> 00:23:16,320
Speaker 6: a part of this, And obviously it just brings in

460
00:23:16,359 --> 00:23:21,880
Speaker 6: more eyes and building a new organization, new expansion. I mean,

461
00:23:22,359 --> 00:23:24,400
Speaker 6: there's so many more expansion teams that are coming into

462
00:23:24,400 --> 00:23:27,880
Speaker 6: the league in the next couple of years. So it's exciting.

463
00:23:27,960 --> 00:23:31,240
Speaker 3: So Jenna, just so, they renegotiated in October of last

464
00:23:31,320 --> 00:23:32,800
Speaker 3: year and now they're gonna spend all this year and

465
00:23:32,840 --> 00:23:35,840
Speaker 3: talks in a new contract, which is expected to take effect.

466
00:23:36,200 --> 00:23:37,040
Speaker 3: I guess next.

467
00:23:36,920 --> 00:23:38,480
Speaker 8: Year January of twenty twenty.

468
00:23:38,520 --> 00:23:40,760
Speaker 3: Fe Okay, So we'll probably hear by Q three or

469
00:23:40,800 --> 00:23:44,439
Speaker 3: something as we get into there. I don't know. I mean,

470
00:23:44,480 --> 00:23:46,240
Speaker 3: is there any expectation on when we're going to hear

471
00:23:46,880 --> 00:23:49,880
Speaker 3: that they've been making progress, that their clothes on something? Probably?

472
00:23:49,920 --> 00:23:51,480
Speaker 3: I mean, is it going to be right up until

473
00:23:51,680 --> 00:23:53,760
Speaker 3: I don't know, December thirty first, I mean, what are

474
00:23:53,800 --> 00:23:54,440
Speaker 3: your thoughts there?

475
00:23:54,560 --> 00:23:57,280
Speaker 8: Yeah, I think it really depends on how much each

476
00:23:57,359 --> 00:24:00,640
Speaker 8: side is willing to compromise. We know that they've met

477
00:24:00,680 --> 00:24:04,320
Speaker 8: a couple times already, and from the W side, they

478
00:24:04,359 --> 00:24:06,639
Speaker 8: have announced that they've had productive meetings with members of

479
00:24:06,680 --> 00:24:11,359
Speaker 8: the union, with advisors, players, et cetera. It's definitely still

480
00:24:11,440 --> 00:24:17,640
Speaker 8: early right now, but things are hopefully looking good. When again,

481
00:24:17,680 --> 00:24:20,280
Speaker 8: when we spoke to the executive director, she had this

482
00:24:20,800 --> 00:24:23,359
Speaker 8: tone of hopefulness, and she was like, I feel really

483
00:24:23,400 --> 00:24:27,520
Speaker 8: excited and I'm I'm ready to do this big challenge

484
00:24:27,520 --> 00:24:30,040
Speaker 8: and I'm ready to stand with these players. And yeah,

485
00:24:30,080 --> 00:24:32,119
Speaker 8: there was just an aura of hopefulness around her.

486
00:24:32,119 --> 00:24:34,280
Speaker 6: The reality is too for the w They want it

487
00:24:34,320 --> 00:24:35,800
Speaker 6: to be the best deal that they.

488
00:24:35,760 --> 00:24:37,159
Speaker 3: Which means they want to do it as late in

489
00:24:37,160 --> 00:24:39,840
Speaker 3: the year as possible. I'm speculating here because this is

490
00:24:39,840 --> 00:24:41,679
Speaker 3: where I'm going. I mean, you've got Caitlyn Clark. It's

491
00:24:41,680 --> 00:24:43,480
Speaker 3: gonna be year two of Caitlin Clark. It's going to

492
00:24:43,520 --> 00:24:45,720
Speaker 3: be another big year, you would think. So if I'm

493
00:24:45,720 --> 00:24:48,480
Speaker 3: the owners and I'm thinking about my wallet, I'm thinking,

494
00:24:48,560 --> 00:24:50,800
Speaker 3: let's get something done sooner rather than later before they

495
00:24:50,800 --> 00:24:52,600
Speaker 3: said the numbers start to come in. But maybe I'm

496
00:24:52,600 --> 00:24:55,360
Speaker 3: just speculating, But that's kind of right. I mean, that's

497
00:24:55,359 --> 00:24:56,960
Speaker 3: got to be what you're thinking right now if you're

498
00:24:57,000 --> 00:24:59,199
Speaker 3: on both sides of the you know, of the of

499
00:24:59,200 --> 00:25:01,040
Speaker 3: the playing field they get. So I mean, yeah, it's

500
00:25:01,080 --> 00:25:01,760
Speaker 3: it's amazing.

501
00:25:02,000 --> 00:25:04,119
Speaker 6: Well yeah, and that's exactly why the w n B

502
00:25:04,200 --> 00:25:06,560
Speaker 6: A p A won't won't let that happen too early.

503
00:25:07,000 --> 00:25:09,760
Speaker 2: We were just chatting here like we were having four beers.

504
00:25:10,160 --> 00:25:12,760
Speaker 6: It was great, and that's how you need to talk

505
00:25:12,760 --> 00:25:14,919
Speaker 6: about women's sports. We need those debates. We want we

506
00:25:14,960 --> 00:25:17,320
Speaker 6: want to base you know, bringing both sides.

507
00:25:17,359 --> 00:25:17,800
Speaker 4: It's great.

508
00:25:17,960 --> 00:25:20,479
Speaker 2: Thank you all for joining us on the Bloomberg businesses. Well,

509
00:25:20,520 --> 00:25:29,359
Speaker 2: you were here. You were here too. Our thanks to

510
00:25:29,359 --> 00:25:32,040
Speaker 2: Bloomberg's Jenna Hawk for joining us. You can read her

511
00:25:32,080 --> 00:25:35,560
Speaker 2: reporting along with Vanessa Perdomo on the terminal and online

512
00:25:35,560 --> 00:25:39,159
Speaker 2: at Bloomberg dot com. Up next, we talk college basketball

513
00:25:39,160 --> 00:25:43,399
Speaker 2: with Atlantic Ten Commissioner Bernadette McGlade from my colleagues Damien

514
00:25:43,480 --> 00:25:46,920
Speaker 2: Sassaur and Vanessa Bernomo. I'm Michael Barr. You're listening to

515
00:25:47,080 --> 00:25:51,000
Speaker 2: the Bloomberg Business of Sports from Bloomberg Radio around the world.

516
00:25:56,200 --> 00:25:59,920
Speaker 1: This is Bloomberg Business of Sports from Bloomberg rat.

517
00:26:00,000 --> 00:26:03,600
Speaker 2: Thank you, thanks for joining us on the Bloomberg Business

518
00:26:03,680 --> 00:26:05,720
Speaker 2: of Sports, where we explored the big money issues in

519
00:26:05,720 --> 00:26:08,280
Speaker 2: the world of sports. Michael Barr along with the Damian

520
00:26:08,359 --> 00:26:12,560
Speaker 2: Sasaur and Vanessa Berdomo. Scarlet Fu is on assignment. March

521
00:26:12,920 --> 00:26:16,480
Speaker 2: Madness is right around the corner, so we wanted to

522
00:26:16,600 --> 00:26:20,720
Speaker 2: check in on the college basketball landscape. Joining us now

523
00:26:20,840 --> 00:26:25,880
Speaker 2: is Bernette McGlade. She's Atlantic Ten Conference Commissioner. Bernadette. Welcome

524
00:26:25,920 --> 00:26:27,879
Speaker 2: to the Bloomberg Business of Sports.

525
00:26:28,440 --> 00:26:30,440
Speaker 5: Oh, thank you for having me. It's a pleasure.

526
00:26:30,680 --> 00:26:32,359
Speaker 2: See I want to step out of the way for

527
00:26:32,440 --> 00:26:37,600
Speaker 2: a second because somebody in this room has a serious

528
00:26:37,640 --> 00:26:41,840
Speaker 2: connection to Duquane and Vanessa. You got to explain what

529
00:26:41,920 --> 00:26:42,199
Speaker 2: it is.

530
00:26:42,560 --> 00:26:45,439
Speaker 6: Yeah, Bernette, we were just talking before that. I didn't

531
00:26:45,480 --> 00:26:48,480
Speaker 6: even remember. I want, I mean, I remember that I

532
00:26:48,520 --> 00:26:51,280
Speaker 6: won the ATEN championship, right, but I didn't remember you

533
00:26:51,320 --> 00:26:54,240
Speaker 6: were the one who handed me my trophies when I

534
00:26:54,240 --> 00:26:58,800
Speaker 6: won a tens women's soccer championship in twenty fifteen, forever ago, right.

535
00:27:00,240 --> 00:27:01,359
Speaker 5: Owners.

536
00:27:01,680 --> 00:27:02,880
Speaker 6: Yeah.

537
00:27:03,200 --> 00:27:03,399
Speaker 4: You know.

538
00:27:03,640 --> 00:27:05,720
Speaker 6: One of the things that's so interesting to me about

539
00:27:05,800 --> 00:27:08,400
Speaker 6: the A ten and an Hour Conference I can still

540
00:27:08,440 --> 00:27:11,600
Speaker 6: call it that, I think is obviously we are really

541
00:27:11,640 --> 00:27:14,600
Speaker 6: basketball centric conference, you know, so we're really famously known

542
00:27:14,720 --> 00:27:19,040
Speaker 6: for these Cinderella stories, the lower seeds in the march

543
00:27:19,080 --> 00:27:21,879
Speaker 6: madness making it really far. I'm thinking of my Duqune

544
00:27:21,960 --> 00:27:24,720
Speaker 6: Dukes who were bracketbusters last year for the first round.

545
00:27:25,320 --> 00:27:28,480
Speaker 6: So when you were looking at basketball centric contracts the

546
00:27:28,560 --> 00:27:32,680
Speaker 6: conferences like that, how much you know revenue does that

547
00:27:32,880 --> 00:27:35,840
Speaker 6: bring in for the school and how important is is

548
00:27:35,880 --> 00:27:39,120
Speaker 6: those storylines? Are those storylines for the year for the conference?

549
00:27:40,560 --> 00:27:46,320
Speaker 5: Oh, They're tremendously important. On selection Sunday, when any institution's

550
00:27:46,400 --> 00:27:49,400
Speaker 5: name goes up on the board, there's an immediate surge

551
00:27:49,440 --> 00:27:52,480
Speaker 5: as far as you know, the fans, support the alumni,

552
00:27:52,600 --> 00:27:56,720
Speaker 5: support their development efforts, et cetera. And it doesn't only

553
00:27:56,800 --> 00:27:59,960
Speaker 5: last for a year like what Duquine did last year.

554
00:28:00,840 --> 00:28:04,439
Speaker 5: It's gonna have be paying dividends for them literally for

555
00:28:04,480 --> 00:28:08,560
Speaker 5: the next five, six, seven years. And it's just, you know,

556
00:28:08,720 --> 00:28:12,400
Speaker 5: the iconic nature of what March Madness is is a

557
00:28:12,440 --> 00:28:15,159
Speaker 5: is a tremendous economic engine.

558
00:28:16,800 --> 00:28:20,160
Speaker 3: You know, Bernadette, I'm just basically wondering how many conference

559
00:28:20,160 --> 00:28:23,080
Speaker 3: commissioners are former players, and not just any former player,

560
00:28:23,200 --> 00:28:25,960
Speaker 3: a former player who holds the all time rebounding record

561
00:28:25,960 --> 00:28:28,119
Speaker 3: at UNC for both men and women, and you know,

562
00:28:28,200 --> 00:28:31,439
Speaker 3: in today's age of nil. You know, I'm just curious,

563
00:28:31,480 --> 00:28:33,600
Speaker 3: as a former player what your thoughts are of it

564
00:28:33,680 --> 00:28:35,080
Speaker 3: and how it's impacting the conference.

565
00:28:36,560 --> 00:28:39,960
Speaker 5: Well, my thoughts are now that you reference my playing days,

566
00:28:40,000 --> 00:28:42,160
Speaker 5: I sure wish I was still playing during the days

567
00:28:42,200 --> 00:28:42,800
Speaker 5: of nil.

568
00:28:43,000 --> 00:28:43,480
Speaker 3: That's right.

569
00:28:43,480 --> 00:28:47,400
Speaker 5: I could be killing it right now, and Vanessa could

570
00:28:47,400 --> 00:28:51,400
Speaker 5: be killing it in her soccer championship as well. But

571
00:28:51,680 --> 00:28:55,720
Speaker 5: I think that, you know, the timing is right for

572
00:28:55,800 --> 00:28:58,280
Speaker 5: the student athletes to be able to monetize their name,

573
00:28:58,320 --> 00:29:01,960
Speaker 5: image and likeness, and I'm happy that it's finally here.

574
00:29:02,000 --> 00:29:05,520
Speaker 5: It's certainly is going to change the landscape of Division

575
00:29:05,560 --> 00:29:08,920
Speaker 5: I college athletics, but I think it's going to change

576
00:29:08,920 --> 00:29:11,200
Speaker 5: it for the better. And at the end of the day,

577
00:29:11,280 --> 00:29:14,600
Speaker 5: the real beneficiaries are going to be all the student athletes.

578
00:29:14,640 --> 00:29:17,240
Speaker 5: And some individuals think it's just going to be solely

579
00:29:17,640 --> 00:29:20,840
Speaker 5: safe Division one football players at the FBS level, but

580
00:29:21,440 --> 00:29:24,600
Speaker 5: across the board we're seeing it and a lot of

581
00:29:24,640 --> 00:29:27,320
Speaker 5: the Olympic sport and many many of our female student

582
00:29:27,360 --> 00:29:29,479
Speaker 5: athletes are having a chance to benefit from it.

583
00:29:29,680 --> 00:29:32,400
Speaker 3: Well, Bernadette, I mean, I think everyone here agrees with you,

584
00:29:32,480 --> 00:29:34,600
Speaker 3: but the problem is getting there is half the battle,

585
00:29:34,640 --> 00:29:36,320
Speaker 3: and it is the wild West out there, and we're

586
00:29:36,360 --> 00:29:39,600
Speaker 3: hearing these awful stories of students committing to schools, not

587
00:29:39,640 --> 00:29:43,840
Speaker 3: getting paid, leaving their careers are ruined prematurely. I mean,

588
00:29:44,960 --> 00:29:46,520
Speaker 3: what can we do to fix the problem here?

589
00:29:47,800 --> 00:29:51,160
Speaker 5: Well, I think it's underway right now. I think, you know,

590
00:29:51,240 --> 00:29:54,960
Speaker 5: depending on the final approval for the House settlement, which

591
00:29:55,520 --> 00:29:59,600
Speaker 5: is slated for April seventh, there are a lot of

592
00:29:59,640 --> 00:30:04,240
Speaker 5: working groups nationally right now that are putting together guardrails

593
00:30:04,280 --> 00:30:08,360
Speaker 5: to really to be able to monitor what's going on

594
00:30:08,760 --> 00:30:11,160
Speaker 5: and try to get out of this as you termed

595
00:30:11,160 --> 00:30:14,959
Speaker 5: it the Wild West, and you know some of this unscrupulist,

596
00:30:15,360 --> 00:30:18,440
Speaker 5: you know, decisions that are being made and student athletes

597
00:30:18,480 --> 00:30:22,120
Speaker 5: being taken advantage of. There'll be a third party clearing house.

598
00:30:22,160 --> 00:30:24,680
Speaker 5: There'll be much more accountability, and I think it will

599
00:30:24,720 --> 00:30:28,080
Speaker 5: be certainly beneficial to the student athletes and their families

600
00:30:28,120 --> 00:30:31,800
Speaker 5: who are looking to participate at a very high level

601
00:30:31,800 --> 00:30:33,360
Speaker 5: with these sponsorship deals.

602
00:30:33,720 --> 00:30:36,600
Speaker 2: And now gang time for a history lesson. Let's go

603
00:30:36,720 --> 00:30:40,360
Speaker 2: back to nineteen seventy five seventy six. That's when the

604
00:30:40,400 --> 00:30:45,520
Speaker 2: Atlantic ten Conference was founded. And if I'm right, there

605
00:30:45,560 --> 00:30:49,280
Speaker 2: were only eight teams back then in the Atlantic ten.

606
00:30:49,720 --> 00:30:53,200
Speaker 2: It was called the Eastern Eight. Now today there are

607
00:30:53,240 --> 00:30:59,440
Speaker 2: fifteen teams in the Atlantic ten, which brings up my question, Man,

608
00:31:00,000 --> 00:31:04,640
Speaker 2: college sports has changed with realignment, hasn't it.

609
00:31:04,640 --> 00:31:07,880
Speaker 5: It really has changed. With realignment. The Atlantic ten has

610
00:31:07,920 --> 00:31:12,320
Speaker 5: benefited greatly. We're really strengthened our footprint. Obviously when we

611
00:31:12,760 --> 00:31:16,720
Speaker 5: extend it further west and we brought in Chicago, Loyola

612
00:31:16,720 --> 00:31:20,000
Speaker 5: of Chicago, we have Saint Louis, and we have Dayton

613
00:31:20,040 --> 00:31:24,320
Speaker 5: in that western Midwest area. And then when we have

614
00:31:24,360 --> 00:31:28,080
Speaker 5: stretched our footprint further south with Davidson when they joined

615
00:31:28,080 --> 00:31:32,640
Speaker 5: the league. Again, all heavily basketball centric institutions with great

616
00:31:32,680 --> 00:31:37,280
Speaker 5: academic reputations profile fit really well with our mission and

617
00:31:37,320 --> 00:31:41,520
Speaker 5: our values within the Atlantic ten and realignment is something

618
00:31:41,520 --> 00:31:44,680
Speaker 5: as a commissioner myself as well as all of my

619
00:31:44,760 --> 00:31:48,160
Speaker 5: other colleagues, you know, we have to watch our membership

620
00:31:48,160 --> 00:31:51,920
Speaker 5: and pay attention to realignment every single year, every meeting

621
00:31:51,960 --> 00:31:57,080
Speaker 5: that we go to because it's really it's an unstable

622
00:31:57,680 --> 00:32:01,400
Speaker 5: environment right now and making sure that you not only

623
00:32:01,840 --> 00:32:04,840
Speaker 5: you know, keep your members, but you want to always

624
00:32:04,880 --> 00:32:07,800
Speaker 5: be ready if you have the opportunity to bring new

625
00:32:07,800 --> 00:32:09,800
Speaker 5: members into your league.

626
00:32:10,000 --> 00:32:10,200
Speaker 4: You know.

627
00:32:10,240 --> 00:32:12,800
Speaker 6: One of the things that's interesting to me about the

628
00:32:13,200 --> 00:32:15,800
Speaker 6: landscape right now for college athletics and what we're seeing

629
00:32:15,800 --> 00:32:17,960
Speaker 6: in NL and what we're potentially going to see from

630
00:32:18,000 --> 00:32:22,480
Speaker 6: the NCAA house settlement is how it could possibly affect

631
00:32:22,560 --> 00:32:25,760
Speaker 6: Olympic style, you know, sports. Can you talk a little

632
00:32:25,760 --> 00:32:27,600
Speaker 6: bit about that because you know there will be this

633
00:32:27,640 --> 00:32:30,000
Speaker 6: big payout, but a lot of it will go to

634
00:32:30,240 --> 00:32:33,440
Speaker 6: football basketball programs.

635
00:32:34,440 --> 00:32:38,960
Speaker 5: Yeah, I think the Olympic sports that you're referencing obviously

636
00:32:39,000 --> 00:32:41,320
Speaker 5: are not going to benefit to a great level with

637
00:32:41,920 --> 00:32:45,080
Speaker 5: what is termed the back damages that are being paid

638
00:32:45,120 --> 00:32:48,800
Speaker 5: to student athletes who compete it from two sixteen on

639
00:32:49,160 --> 00:32:52,920
Speaker 5: to right now the present. But I do think going forward,

640
00:32:53,360 --> 00:32:56,880
Speaker 5: the Olympic athletes will really have a great opportunity because

641
00:32:57,240 --> 00:32:59,880
Speaker 5: they'll be able to not only take advantage of enhance

642
00:33:00,120 --> 00:33:04,840
Speaker 5: NIL deals, but they're member institutions. If they're going to

643
00:33:04,960 --> 00:33:08,520
Speaker 5: be increasing their financial support for their student athletes in

644
00:33:08,560 --> 00:33:11,239
Speaker 5: the sport of football and men's basketball, there'll be some

645
00:33:11,320 --> 00:33:14,040
Speaker 5: Title nine compliance that will be coming down the pike

646
00:33:14,200 --> 00:33:19,440
Speaker 5: and they'll be having to also provide those financial benefits

647
00:33:19,480 --> 00:33:22,680
Speaker 5: to their Olympic Sports student athletes. So I do think

648
00:33:22,720 --> 00:33:25,800
Speaker 5: that there will be a domino type effect on the

649
00:33:25,840 --> 00:33:27,400
Speaker 5: campus as we go forward.

650
00:33:28,120 --> 00:33:31,400
Speaker 3: Brendette, you've been commissioner since two thousand and eight, and

651
00:33:31,680 --> 00:33:34,160
Speaker 3: you know, most recently we've seen some really big changes

652
00:33:34,200 --> 00:33:36,600
Speaker 3: in the sense of the PAC twelve being disbanded. I mean,

653
00:33:36,600 --> 00:33:38,960
Speaker 3: we've seen the collapse of the Big East. Talk to

654
00:33:39,040 --> 00:33:42,400
Speaker 3: us a little bit about how you thrived in this environment.

655
00:33:42,520 --> 00:33:44,680
Speaker 3: How I mean, talk to us about this media rights

656
00:33:44,680 --> 00:33:47,240
Speaker 3: package that you just renegotiated with ESPN. I mean, did

657
00:33:47,240 --> 00:33:49,640
Speaker 3: that have anything to do about it? I mean, clearly

658
00:33:50,040 --> 00:33:52,520
Speaker 3: you're this diamond among the rough, and you know, conditions

659
00:33:52,520 --> 00:33:54,480
Speaker 3: have just been really, really, really challenging.

660
00:33:56,080 --> 00:33:59,080
Speaker 5: Yeah, we have a great partnership with ESPN, but one

661
00:33:59,160 --> 00:34:01,960
Speaker 5: of the eight benefits that we've been able to do

662
00:34:02,080 --> 00:34:04,760
Speaker 5: and I give a lot of credit to our President's

663
00:34:04,800 --> 00:34:08,799
Speaker 5: Council who really supported me in these negotiations, not only

664
00:34:08,840 --> 00:34:12,120
Speaker 5: in the most recent negotiation, but four years earlier in

665
00:34:12,120 --> 00:34:16,680
Speaker 5: the previous negotiation. And we have outstanding partnerships with not

666
00:34:16,719 --> 00:34:20,880
Speaker 5: only ESPN, but with CBS Sports, with CBS Network, and

667
00:34:20,960 --> 00:34:25,640
Speaker 5: with NBC. So the fact that we have three national

668
00:34:25,760 --> 00:34:28,719
Speaker 5: partners that are international, you know, the best of the

669
00:34:28,760 --> 00:34:34,720
Speaker 5: best in media out there, really puts our student athletes,

670
00:34:34,760 --> 00:34:38,160
Speaker 5: our teams, and our events in the homes of you know,

671
00:34:38,280 --> 00:34:40,880
Speaker 5: everyone across to America. I mean, in all honesty, I

672
00:34:40,880 --> 00:34:42,799
Speaker 5: can't tell you the number of times people say to

673
00:34:42,840 --> 00:34:45,040
Speaker 5: me every time I turned the TV on, I'm seeing

674
00:34:45,040 --> 00:34:49,640
Speaker 5: an A ten team play. So that has really helped

675
00:34:49,680 --> 00:34:53,600
Speaker 5: solidify our membership. And obviously we've been able to not

676
00:34:53,640 --> 00:34:57,120
Speaker 5: only benefit it from the distribution and the brand exposure,

677
00:34:57,480 --> 00:34:58,759
Speaker 5: but financially as well.

678
00:35:00,440 --> 00:35:05,399
Speaker 2: Now let's talk about gambling, because March madness is upon us,

679
00:35:06,000 --> 00:35:09,239
Speaker 2: and I got to give it up for Ducaine because

680
00:35:09,840 --> 00:35:14,000
Speaker 2: they played a game March first against George Mason and

681
00:35:14,040 --> 00:35:18,880
Speaker 2: then the Duke scored fifty points in the second half

682
00:35:19,440 --> 00:35:25,120
Speaker 2: to win eighty five sixty eight over George Mason. And Okay,

683
00:35:25,160 --> 00:35:28,200
Speaker 2: I'm not the kind of person to say, hey, this

684
00:35:28,280 --> 00:35:31,719
Speaker 2: team could go all the way, but part of dead

685
00:35:31,760 --> 00:35:32,760
Speaker 2: I like the Dukes.

686
00:35:33,200 --> 00:35:39,319
Speaker 5: There you go, Yeah, they absolutely were unbelievable. And I

687
00:35:39,320 --> 00:35:41,680
Speaker 5: mean coach den Brock the way he had that team

688
00:35:41,760 --> 00:35:44,640
Speaker 5: playing at the end of the year, and they simply

689
00:35:44,640 --> 00:35:48,080
Speaker 5: weren't going to be denied. And you know, I think

690
00:35:48,080 --> 00:35:50,360
Speaker 5: the most important thing, and we've been stressing this with

691
00:35:50,400 --> 00:35:54,840
Speaker 5: the NCAA Men's Basketball Committee, is I believe that Dukine

692
00:35:54,920 --> 00:35:58,200
Speaker 5: was the fifth seed coming into the bracket for the

693
00:35:58,320 --> 00:36:02,080
Speaker 5: six seed for last year's championship, and not only did

694
00:36:02,080 --> 00:36:04,879
Speaker 5: they get the AQ and so they earn their way

695
00:36:04,880 --> 00:36:07,640
Speaker 5: into the NCAA, but then they advance to the round

696
00:36:07,640 --> 00:36:10,520
Speaker 5: of thirty two, and it just shows the depth of

697
00:36:10,520 --> 00:36:13,759
Speaker 5: the Atlantic Ten and the strength of the conference. And

698
00:36:13,800 --> 00:36:16,400
Speaker 5: at the end of the day, you know, you really

699
00:36:16,480 --> 00:36:18,920
Speaker 5: just have to you have to get in the bracket

700
00:36:18,960 --> 00:36:20,920
Speaker 5: to be able to then win the championship.

701
00:36:21,480 --> 00:36:21,680
Speaker 4: Yeah.

702
00:36:21,719 --> 00:36:24,359
Speaker 6: Absolutely. And one of the things on the other side

703
00:36:24,360 --> 00:36:27,760
Speaker 6: of March Madness this year is the women are being paid,

704
00:36:27,880 --> 00:36:30,719
Speaker 6: you know, revenue sharing units for the first time for

705
00:36:30,840 --> 00:36:32,960
Speaker 6: this March Madness. Can you tell me about that? Tell

706
00:36:33,000 --> 00:36:34,480
Speaker 6: me what it's going to do for them, not only

707
00:36:34,480 --> 00:36:37,120
Speaker 6: from like an equality standpoint, but from what it can

708
00:36:37,160 --> 00:36:40,200
Speaker 6: do for women's programs to then retain the talent that

709
00:36:40,200 --> 00:36:43,240
Speaker 6: we were talking about in you know, when negotiating nil

710
00:36:43,320 --> 00:36:45,359
Speaker 6: and all those things. What can it do for for

711
00:36:45,400 --> 00:36:46,520
Speaker 6: the conference and the programs.

712
00:36:47,680 --> 00:36:50,040
Speaker 5: Yeah, I think it's going to obviously enhance that. It's

713
00:36:50,040 --> 00:36:52,640
Speaker 5: going to give institutions a chance to really retain their

714
00:36:52,680 --> 00:36:55,759
Speaker 5: student athletes. But the most important thing that I think

715
00:36:55,840 --> 00:36:59,280
Speaker 5: it's going to do is now that there's a financial

716
00:36:59,560 --> 00:37:04,240
Speaker 5: unit it's earned with not only getting into the NCAA bracket,

717
00:37:04,280 --> 00:37:07,360
Speaker 5: but also as you advanced through the bracket, very similar

718
00:37:07,400 --> 00:37:11,480
Speaker 5: to the men's unit. Basically, the women's programs are going

719
00:37:11,520 --> 00:37:14,520
Speaker 5: to have a seat at the table at their individual institutions,

720
00:37:14,560 --> 00:37:18,560
Speaker 5: which I think undoubtedly is going to reflect on increased

721
00:37:19,440 --> 00:37:25,040
Speaker 5: commitment from member institutions because there's a very tangible returnal

722
00:37:25,080 --> 00:37:28,960
Speaker 5: and investment when you see this unit that's going to

723
00:37:28,960 --> 00:37:33,520
Speaker 5: start to be distributed this very current year, so it'll

724
00:37:33,560 --> 00:37:36,840
Speaker 5: benefit the individual programs coaches with their student athletes, but

725
00:37:36,880 --> 00:37:40,120
Speaker 5: it's also going to benefit the, so to speak, the

726
00:37:40,120 --> 00:37:42,120
Speaker 5: good of the game on the women's side, with I

727
00:37:42,160 --> 00:37:45,920
Speaker 5: believe increased commitments on every campus across the country.

728
00:37:46,840 --> 00:37:51,080
Speaker 2: Atlantic Ten Conference Commissioner Bernadette McGlade, thank you so much

729
00:37:51,160 --> 00:37:53,440
Speaker 2: for joining us on the Bloomberg Business and Sports.

730
00:37:53,800 --> 00:37:56,440
Speaker 5: Thank you. It's been a pleasure, and have a great

731
00:37:56,600 --> 00:37:57,440
Speaker 5: March madness.

732
00:37:58,440 --> 00:38:01,960
Speaker 2: Thanks to Atlantic Ten Commissioner at McGlade for joining us. Now,

733
00:38:02,000 --> 00:38:04,239
Speaker 2: have you missed any part of that conversation or any

734
00:38:04,280 --> 00:38:07,239
Speaker 2: part of the show. Listen on demand with the Bloomberg

735
00:38:07,280 --> 00:38:10,920
Speaker 2: Business of Sports podcast. Find that and subscribe on your

736
00:38:11,000 --> 00:38:14,880
Speaker 2: favorite podcast platform. And thank you for joining us. For

737
00:38:15,040 --> 00:38:18,640
Speaker 2: my colleagues, Damien Sassauer and Vanessa Perdomo, I'm Michael Barr.

738
00:38:18,800 --> 00:38:20,640
Speaker 2: Tune in again next week for the latest on the

739
00:38:20,680 --> 00:38:23,120
Speaker 2: stories moving big old money in the world of sports.

740
00:38:23,360 --> 00:38:26,440
Speaker 2: You're listening to The Bloomberg Business of Sports from Bloomberg

741
00:38:26,600 --> 00:38:27,960
Speaker 2: Radio around the world.