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Speaker 1: Welcome to the Bloomberg p m L Podcast. I'm pim Fox.

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Speaker 1: Along with my co host Lisa Abramowitz. Each day we

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Speaker 1: bring you the most important, noteworthy, and useful interviews for

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Speaker 1: you and your money, whether you're at the grocery store

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Speaker 1: or the trading floor. Find the Bloomberg p m L

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Speaker 1: Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com. Home

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Speaker 1: Builders they were one of his favorite sector in ten

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Speaker 1: and he still favors the home builders. Let's find out

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Speaker 1: what David Coudla has in mind when he's the founder

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Speaker 1: and the chief executive officer and chief investment strategist for

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Speaker 1: Mainstay Capital Management, helping to manage more than two billion

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Speaker 1: dollars of assets. He can be followed on Twitter at

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Speaker 1: David Underscore Kudla. That's k U d l A. All right,

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Speaker 1: David Underscore. Let what's your thesis on home builders. Well,

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Speaker 1: we still believe that there is the long term secular story,

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Speaker 1: there's the cyclical story, and we're running through the event

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Speaker 1: driven story that's driven up um some of the sales

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Speaker 1: and home building here recently and with some of the

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Speaker 1: suppliers home d polos that are facilitating the you know,

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Speaker 1: the rebuild and so forth from the hurricanes. But if

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Speaker 1: we look at where we are in the cycle and

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Speaker 1: where we continue to set new records. You know, we

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Speaker 1: had a tenure high in September on new home sales,

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Speaker 1: continue to grow in October and November. We've got new

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Speaker 1: housing starts for single family homes at an expansion high,

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Speaker 1: existing home sales at an expansion high, the housing market

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Speaker 1: index as an expansion high. Really, the home builders are

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Speaker 1: firing on all eight cylinders, and we think that continues

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Speaker 1: as we move into because we think we have a

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Speaker 1: continuing a robust build cycle, economy that's doing well, and

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Speaker 1: with tax reform economy that could even be doing a

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Speaker 1: little bit better. All right. Having said that, if you've

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Speaker 1: got an investment that has returned six a year to date,

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Speaker 1: wouldn't you take some of that off the table and

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Speaker 1: just wait in pim. This is you're always asking me

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Speaker 1: this one because no one ever tells you went to sell.

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Speaker 1: And I understand that you make your money when you

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Speaker 1: actually buy the investment, just like you make your money

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Speaker 1: in a house when you buy the house, although you

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Speaker 1: don't think that way when you do sell. Mm hmm, Well,

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Speaker 1: we see that, you know, When we look at where

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Speaker 1: we are in the cycle, we're about just about through

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Speaker 1: mid range the home builders, UH from peak to trough

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Speaker 1: or maybe halfway through that expansion. And we're coming off

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Speaker 1: a significant low from the Great Recession. So we see

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Speaker 1: that there further to go as long as we still

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Speaker 1: have a good economy. UH, there's pen up demand for

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Speaker 1: new homes. We have UM the current supplies only three

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Speaker 1: point four months of inventory, which you know it is

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Speaker 1: still a strong seller's market. So we we want to

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Speaker 1: continue to stay with this sector. Okay, So that if

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Speaker 1: you're invested in the I shares construction, I believe it's

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Speaker 1: the home construction E t F I t B. That's

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Speaker 1: the calculation I was doing increase so far this year

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Speaker 1: for for I t B Okay home builders that gets

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Speaker 1: a gold start. Tell me about investment opportunities in places

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Speaker 1: like Europe and Japan and emerging markets. Well, when we

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Speaker 1: look at where we are in our cycle here in

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Speaker 1: the US, UH, the economy doing what we think we'll

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Speaker 1: do well until next year two and a half to

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Speaker 1: three percent growth. We have very strong earnings, but we're

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Speaker 1: at when we UH look at a a ratio that

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Speaker 1: we use more and more in this industry. To KEPE

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Speaker 1: ratio sickly cyclically adjusted price to earnings ratio UH, we'd

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Speaker 1: about thirty one, which is about a sixteen year high

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Speaker 1: versus when we look at emerging markets and Europe and

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Speaker 1: some of the other areas of the world, we're at

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Speaker 1: fifteen to twenty, so they're more attractively priced. But even

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Speaker 1: more importantly, we're seeing UH robust growth in those areas

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Speaker 1: now GDP improving economic data, improving earnings improving UH and

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Speaker 1: unemployment coming down. You know a data point that just

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Speaker 1: came out November, US exports were up ten point three

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Speaker 1: that's the fastest pace in six years. And what that

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Speaker 1: speaks to is what is going on around the rest

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Speaker 1: of the world. We talk about synchronized global growth. That's

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Speaker 1: compared to two years ago when our exports were down

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Speaker 1: ten percent. So that's what's happening in emerging markets, in

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Speaker 1: these developed markets, and how well those economies are moving

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Speaker 1: along now and what they will translate into in terms

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Speaker 1: of opportunities in their stock markets. Is it possible that

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Speaker 1: some of that export strength could be the result of

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Speaker 1: an eight percent decline in the value of the US

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Speaker 1: dollar against the g ten partners. Absolutely, absolutely, that's part

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Speaker 1: of it. Will that continue? Uh, I think that we

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Speaker 1: continue with some dollar weakness. We don't see the dollar

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Speaker 1: strengthening significantly against the dollar index against the Euro. We

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Speaker 1: think we continue with dollar weakness. Okay, dollar weakness. I

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Speaker 1: want to ask about one particular investment idea, the Colombia

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Speaker 1: India small cap e t F. What is it that

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Speaker 1: draws you to it? Uh? It is that we like

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Speaker 1: emerging markets and that we like the opportunity of small

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Speaker 1: cap companies in emerging markets. UH, the in India being

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Speaker 1: one of those. And there's any specific reason. I mean,

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Speaker 1: you know you like it. I understand that other as

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Speaker 1: you wouldn't buy it, But I mean, is there some

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Speaker 1: fundamental reason why this particular one or why you like

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Speaker 1: small caps in India? That it's the transformation the economy

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Speaker 1: what uh Prime Minister Modi has been doing there and

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Speaker 1: transforming the economy. They're going through literally transformational change, and

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Speaker 1: we've seen that translate into opportunity deregulation. Opportunity specifically in

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Speaker 1: small companies is evidenced by the rise we've had in

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Speaker 1: that e t F during our holding period. In certain

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Speaker 1: over the past year, the arc web x point O

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Speaker 1: e t F. It is uh, well a conglomeration of

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Speaker 1: of tech companies. You've got Tesla, Netflix as well as

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Speaker 1: Twitter and Bitcoin Investment Trust. Still like this. We do,

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Speaker 1: in fact that when we look at the technology space,

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Speaker 1: because you often hear people say they like technology across

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Speaker 1: the board. But we've seen a peak in in chip sales,

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Speaker 1: We've seen uh, some areas that aren't doing as well

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Speaker 1: in technology. But when we look at e commerce in

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Speaker 1: the Internet, that is an area where there's a second

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Speaker 1: or growth story that continues, uh, not only domestically but abroad.

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Speaker 1: And we think that's the real opportunity in the reason

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Speaker 1: that we like specifically that E t F A r

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Speaker 1: k W. Well, the shares of A r k W

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Speaker 1: they're up nearly eighty eight percent uh this year. All right, David,

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Speaker 1: here's your chance to fall on your sword. Was the

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Speaker 1: one mistake you regret in investing over the last twelve months? Oh,

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Speaker 1: that's easy. I wish I would have loaded up on

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Speaker 1: bitcoin twelve months ago, really, or or ethereum or light

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Speaker 1: coin or Ripple or the list goes on and and

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Speaker 1: obviously that's an easy one in hindsight, but certainly there

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Speaker 1: there was you know, in terms of an outsize gain,

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Speaker 1: tremendous opportunity there. But um, if we bring it back

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Speaker 1: to just the markets in general, uh, probably that we

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Speaker 1: didn't uh significantly overweight large cap growth even more in

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Speaker 1: terms of our portfolios from a tactical standpoint, because large

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Speaker 1: cap growth dominated in We've got to leave it there.

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Speaker 1: Thanks very much and happy New Year to David Kudla,

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Speaker 1: Chief executive chief investment strategists at Mainstay Capital. A new

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Speaker 1: question is what did you watch on Facebook last night?

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Speaker 1: Shira Oviday is our Bloomberg Gadfly columnists. She covers technology

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Speaker 1: and can be followed on Twitter at Shira Oviday s

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Speaker 1: H I R A O V I D E S. Yeah.

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Speaker 1: I tried to get through all the details because it's

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Speaker 1: kind of tough, you know when you just say it.

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Speaker 1: But maybe Facebook is going to take care of that

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Speaker 1: because everyone can be the star of their own TV

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Speaker 1: show with Facebook can't take yes and no. So Mark

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Speaker 1: Mark Zuckerberg, sorry, the Facebook CEO, has said for a

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Speaker 1: few years now that he believes web video is the

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Speaker 1: future of Facebook and the Internet in general. And you

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Speaker 1: can see that right if you look in your Facebook feed. Now,

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Speaker 1: odds are there'll be a lot of web videos and there,

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Speaker 1: whether you like it or not. And so a few

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Speaker 1: months ago Facebook um basically change strategy a little bit,

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Speaker 1: or added a strategy to its web video initiative. It

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Speaker 1: started this new tab that's called Watch that is basically

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Speaker 1: trying to be more of a TV like destination where

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Speaker 1: it has longer form videos, things that are more like

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Speaker 1: the kinds of shows you see on cable television. And

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Speaker 1: Facebook hopes you go there, you hang out, you chat

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Speaker 1: with your friends about Hey, it wasn't this a really

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Speaker 1: cool video about some surfing program. And they're trying to

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Speaker 1: build both community and grab more of our time. All right,

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Speaker 1: they're trying to grab more of your time. They've got

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Speaker 1: someone who's trying to well coller you, right, is a

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Speaker 1: Fiji Simo. Who is Fiji Semo and maybe just describe

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Speaker 1: what her challenges, right, So Fiji Simos profiled in our

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Speaker 1: sort of gadfly Year in Review pieces. She is the

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Speaker 1: vice president of product at Facebook. She's been there about

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Speaker 1: eight years and she's responsible for some of the most

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Speaker 1: high profile and issues at the company. She was hired

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Speaker 1: at first to sort of help them expand their ads

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Speaker 1: on smartphones, which is basically the most important innovation at

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Speaker 1: Facebook in the last decade. And now she's responsible basically

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Speaker 1: for all video in Facebook, including this new watch tab.

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Speaker 1: And look, it's a big bet for Facebook that they're

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Speaker 1: trying to become a little bit more like TV, get

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Speaker 1: more of our attention, get more of advertisers money, And

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Speaker 1: it's not going to be an easy thing to do.

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Speaker 1: And she's kind of at the center of all this.

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Speaker 1: But Facebook has tried this previously, right, with a different strategy. Right. So,

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Speaker 1: if you listened to people like Mark Zuckerberg last year,

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Speaker 1: the only thing they talked about was live video that

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Speaker 1: they wanted people like you and me, pim uh, celebrities

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Speaker 1: like the chef Gordon Ramsey, news organizations like CNN. They

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Speaker 1: wanted everybody to broadcast videos live on Facebook. The famous

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Speaker 1: example being there was a you know this mom, but

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Speaker 1: Chewbacca mom she was called, who put on this kind

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Speaker 1: of toy Facebook sorry toy Chewbacca Star Wars mask and

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Speaker 1: basically posted a video of herself live, cackling hysterically as

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Speaker 1: she wore this ridiculous mask, and it was this viral hit.

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Speaker 1: And those were the kinds of things that Facebook couldn't

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Speaker 1: shut up about last year, and this year nobody talks

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Speaker 1: about live really. I mean I'm exaggerating slightly, but it

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Speaker 1: does seem like, I don't know it can control it. Well.

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Speaker 1: I think that is part of the issue. So in

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Speaker 1: addition to things like Chewbacca Mom making the headlines last

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Speaker 1: year for Facebook live video, the other things were people

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Speaker 1: broadcasting live videos of violent acts, including this guy in

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Speaker 1: Cleveland who murdered people and basically broadcast live his confession

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Speaker 1: on Facebook. And these were the kinds of things that

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Speaker 1: alarmed people, certainly outside of Facebook, that you've created this

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Speaker 1: live video platform that gives people an incentive to broadcast

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Speaker 1: the worst of humanity and get attention for it. Um

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Speaker 1: And maybe they found that they couldn't control something like

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Speaker 1: live video. Based on your reporting and speaking with your sources,

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Speaker 1: do you believe that Facebook understands the responsibility that they

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Speaker 1: would take on if indeed they could be held libel

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Speaker 1: for these kinds of things being broadcast on their net

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Speaker 1: are I think there has been a slow awakening inside

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Speaker 1: of Facebook the last year or so, just understanding how

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Speaker 1: powerful their platform is to shape what people think, what

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Speaker 1: people read or don't read, the views that get sent

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Speaker 1: out into the world. Um, I think Facebook initially didn't

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Speaker 1: understand the ramifications of what they were doing and maybe

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Speaker 1: didn't think about the potential downsides of things like Facebook

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Speaker 1: Live in advance. And I think that's starting to change

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Speaker 1: slowly and reluctantly. But there's also no easy solution for Facebook.

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Speaker 1: What does it do? Does it ban certain kinds of posts?

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Speaker 1: I don't know that we want Facebook being a sensor either,

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Speaker 1: So they're really in a tough spot. But yes, they

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Speaker 1: are recognizing that they have responsibility for this powerful platform

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Speaker 1: that they created. Yeah, you're not allowed to shout fire

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Speaker 1: in a crowded theater, right, I mean, there's got to

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Speaker 1: be some kind of incentive or some kind of punishment

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Speaker 1: if you do those kinds. And look right now, Facebook,

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Speaker 1: and and this goes for Google and others too. They're

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Speaker 1: mostly self policing. They're creating the rules of the road

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Speaker 1: on their own Internet services. And the question is and

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Speaker 1: changing them and when they want changing them at whim,

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Speaker 1: when it feels like it needs when they feel like

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Speaker 1: they need to absolutely, And the question is, will regulators

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Speaker 1: in the US or Brussels or other countries around the

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Speaker 1: world start to demand um start to basically impose more

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Speaker 1: order from the top on these companies, and they certainly

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Speaker 1: don't want that to happen. I would say, also, never

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Speaker 1: mind governments, what about advertisers, because isn't that really the

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Speaker 1: only way that Facebook makes money is selling ads. Y

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Speaker 1: of Facebook's revenue sorry, comes from advertisements. So it is

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Speaker 1: definitely true that advertisers collectively are a powerful voice on Facebook.

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Speaker 1: And you've seen them both on Facebook and places YouTube

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Speaker 1: basically revolt when it's become clear that those platforms have

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Speaker 1: made bad decisions that you know, put their commercials next

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Speaker 1: to terrorist videos and things like that. Um And and

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Speaker 1: that does spur change at these companies because it affects

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Speaker 1: them in their wallet. Yeah, well that would that would

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Speaker 1: certainly get their attention. And Facebook has also run up

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Speaker 1: against these kinds of issues when it comes to politicians

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Speaker 1: political campaigns. They even send out people to teach those

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Speaker 1: political operatives how to best use this platform to their

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Speaker 1: own game. Yeah. And I think our colleagues at Bloomberg

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Speaker 1: News have written some great stories in the last few

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Speaker 1: months about Facebook's role in helping political campaigns, including in

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Speaker 1: places like the Philippines, UM where maybe we don't want

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Speaker 1: the government of the Philippines being smart about how to

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Speaker 1: use Facebook to manipulate the electorate or to harass critics

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Speaker 1: of the administration. Right, So, look, all these tech company

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Speaker 1: is Twitter, Google, Facebook, They do help political campaigns and

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Speaker 1: political leaders, um, understand how best to use their platforms,

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Speaker 1: and that goes for journalists to write. Facebook has a

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Speaker 1: large organization that helps journalists figure out how to disseminate

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Speaker 1: their stories on Facebook and other places. Um. But yeah,

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Speaker 1: there's a big difference between helping journalists circulates stories and

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Speaker 1: helping candidates figure out how to tailor their messages and

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Speaker 1: helping dictators in places like the Philippines. Indeed, thanks very much,

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Speaker 1: Shira over Day, Thank you very much our Bloomberg Gadfly

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Speaker 1: calumnist all things Technology. You can follow Shira on Twitter

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Speaker 1: at Shira over Day and Happy New Year too. Always

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Speaker 1: a pleasure. Small business is in the United States. They

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Speaker 1: make up nearly ninety nine percent of US employer firms

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Speaker 1: of net new private sector jobs nearly fifty percent of

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Speaker 1: private sector employment. However you look at it, small business

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Speaker 1: is important and crucial to the health of the U

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Speaker 1: S economy. Karen Mills is a Senior Fellow at the

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Speaker 1: Harvard Business School and former Small Business Administrator Small Business

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Speaker 1: Administration for the SBA for under President Barack Obama from

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Speaker 1: two thousand nine to two thousand thirteen. Karen Mills, thank

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Speaker 1: you very much joining us from Boston. You can be

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Speaker 1: followed on Twitter at Karen G. Mills. I am happy

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Speaker 1: New year to you too. Let's talk about a small

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Speaker 1: business and the tax overhaul plan. I wonder if maybe

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Speaker 1: just start with one aspect of it that is related

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Speaker 1: to the A C A Affordable Care Act, and this

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Speaker 1: is the individual UH mandate. Is there anything in the

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Speaker 1: bill that would change the way small businesses have to

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Speaker 1: UM offer or provide for the health insurance of their employees. Well,

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Speaker 1: I'm glad you started with the tax bill, but overall,

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Speaker 1: so now that I'm a faculty member, I did end

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Speaker 1: of year grading on the Trump administration and UM. The

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Speaker 1: total report card is three season a D. But one

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Speaker 1: of the seasons for taxes UM, the health care pieces,

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Speaker 1: you know, was sort of tagged on there for political reasons.

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Speaker 1: And it's really too bad because it turns out that

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Speaker 1: about four million people in the Obama Care UM markets

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Speaker 1: are small business owners who are buying individual coverage, and

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Speaker 1: we don't know what's going to happen, UM, because we

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Speaker 1: don't really understand the impact of the mandate taking away

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Speaker 1: the mandate on pricing. But in the last two years

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Speaker 1: there was a JP Morgan study that came out this

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Speaker 1: year that said it has gone up very little for

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Speaker 1: small business owners who are buying on the individual marketplace,

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Speaker 1: So it is possible that that will go away. Very

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Speaker 1: few small businesses, I think, will um choose not to

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Speaker 1: buy coverage when they had before because their their employees

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Speaker 1: are going to ask for it. And we're in tight

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Speaker 1: labor markets now, and if employees aren't getting health care coverage,

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Speaker 1: they're going to switch to a place that gives it

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Speaker 1: to them. So I'm not sure that uh, this was

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Speaker 1: worth doing and what it accomplished, Okay, And I don't

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Speaker 1: want to get into too much about the mandate for

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Speaker 1: individual health care, but a lot of it I know

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Speaker 1: had to do with the cost, the premium cost and

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Speaker 1: then the high deductible. So they had some cases in

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Speaker 1: which people looked at how much it was going to

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Speaker 1: cost them to get health and show earns and they said,

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Speaker 1: you know what, if my deductible is going to be

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Speaker 1: five thousand. Why am I going to buy health insurance

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Speaker 1: for something that I don't believe that I'm necessarily going

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Speaker 1: to use. I really just want a catastrophic care. Is that?

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Speaker 1: I mean, that's at least the other side of the

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Speaker 1: argument correct. Well, as long as you know, it's up

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Speaker 1: to an individual what they're gonna buy. But if they

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Speaker 1: don't buy any health insurance, that puts them and their

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Speaker 1: employer at risk. Because an employer a small business like

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Speaker 1: a family, and if one of your employees get sick.

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Speaker 1: I had small business owners tell me they went out

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Speaker 1: of pocket themselves to help them. So employers want to

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Speaker 1: provide health insurance because if somebody gets sick and they're

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Speaker 1: not covered, it's everybody else that pays. So I think

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Speaker 1: what has happened is that people actually have gotten used

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Speaker 1: to Obamacare. You saw in a very short enrollment period

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Speaker 1: we had nine million people sign up, more than anybody expected.

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Speaker 1: So I think what's going to happen is that we've

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Speaker 1: got a solution. I think people are still going to

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Speaker 1: use it. All right, let's focus now on another aspect

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Speaker 1: of the tax over how you mentioned family businesses, and

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Speaker 1: I'm wondering if the increase in the ceiling for estate

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Speaker 1: taxes will have a positive effect for for those kinds

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Speaker 1: of uh financial you know, organizations. I mean, if you're

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Speaker 1: running a small business or have a business that has

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Speaker 1: a high level of assets that are going to be

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Speaker 1: valued upon death. Will won't this be beneficial? You know?

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Speaker 1: I think it actually will be beneficial. I'm all for

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Speaker 1: family businesses. I think that this is an important part

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Speaker 1: of you know, the American heritage, and that people UM

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Speaker 1: have said that they want to be able to pay

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Speaker 1: the tax once not twice. And the state tax is

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Speaker 1: UM is pretty tough tax. So I think this is

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Speaker 1: going to um be helpful to small businesses. Another piece,

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Speaker 1: by the way, that's helped fill is the accelerated depreciation UM.

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Speaker 1: It's an unusual sort of technical bit, but we did

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Speaker 1: it twice during the Obama administration, and we found that

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Speaker 1: actually did encourage people to buy a truck, you know,

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Speaker 1: to buy some equipment, and that creates more jobs. Right,

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Speaker 1: do you get to write it off much more, much

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Speaker 1: more quickly? Just a quick question to you, if you

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Speaker 1: could redo any of the grades that you gave you

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Speaker 1: said the three season a d anything you could do

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Speaker 1: to increase the great average gives well D is for dealmaker.

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Speaker 1: Trump has not proved to be a good deal maker.

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Speaker 1: And there's so many deals on the table here in

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Speaker 1: regulation reform, UH, in infrastructure, in giving tax breaks for

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Speaker 1: training or having employers pay for college. He really missed

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Speaker 1: a big opportunity, UM to do bipartisan deals and bring

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Speaker 1: this big business to the table, to do things that

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Speaker 1: fundamentally helped our economy. One of the season is for

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Speaker 1: UM the economy as a whole. Nothing here structurally changed.

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Speaker 1: What's going to happen going forward? So when you predict

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Speaker 1: for how are we going to have an economy that

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Speaker 1: really grows without some structural change, well maybe the grade

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Speaker 1: will improve. In from Karen Mills, Senior Fellow, Harvard Business School,

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Speaker 1: thanks for being with us. We know that millions of

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Speaker 1: people are going to be gathering in a Times Square

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Speaker 1: in New York City for the ball drop to US

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Speaker 1: Shore in the new year, and also are all around

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Speaker 1: the world. People will be gathering in groups to share

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Speaker 1: the festivities. One thing that they will have in common

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Speaker 1: in addition to looking to is security, and by some estimates,

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Speaker 1: the physical security industry globally could end up being a

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Speaker 1: two hundred billion dollar market. Here to tell us a

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Speaker 1: little bit more about the security and the industry itself

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Speaker 1: is Lou Palumbo. He is the director of Elite Intelligence

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Speaker 1: and Protection. Lou, Happy New Year to you. You're going

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Speaker 1: to be in Times Square. I understand, yes, this is

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Speaker 1: about my consecutive year I've I've had the pleasure of

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Speaker 1: supporting various clients in Time Square for the News Eve celebration. Okay,

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Speaker 1: So over the course of your career, I'm sure you've

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Speaker 1: seen some big changes to security. What are some of

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Speaker 1: the ones that you can highlight for us? Well, clearly

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Speaker 1: after nine eleven and on the heels of these UM,

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Speaker 1: I would say, rather commonplace incidents throughout the world and

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Speaker 1: now our country, we've seen seen an increased presence of

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Speaker 1: law enforcement, especially in the form of practical units. Post

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Speaker 1: nine eleven, they began to implement what we call high

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Speaker 1: pointment and observers, which are snipers. I'm not divulging anything

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Speaker 1: that the Police Commissioner O'Neill hasn't already spoken to UM.

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Speaker 1: We've seen the perimeters pushed out, choke points hardened, UM,

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Speaker 1: increase of overall deployment for this for this event, UH

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Speaker 1: taking control of the subways, shutting down garages, and proximity

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Speaker 1: of times square welding the caps for the streaked guests

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Speaker 1: is to escape from corn ed. We've done everything, removal

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Speaker 1: of garbage pails, post office boxes, everything you could possibly

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Speaker 1: imagine that could represent some form of a delivery system

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Speaker 1: for a device or even an individual. So we've seen

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Speaker 1: consistently post nine eleven, a continuous hardening of target. Now,

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Speaker 1: this hardening of targets, it comes with a cost, right absolutely,

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Speaker 1: you know, and I know people ask me all the

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Speaker 1: time about that. You know, what's the budge it like?

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Speaker 1: And my response to them is the budget is rather

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Speaker 1: fluid because based on an event or or an episode

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Speaker 1: the week before or even the evening of could change

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Speaker 1: the entire approach of a law enforcement agency, not just

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Speaker 1: locally but through our federal agencies and the intelligence community.

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Speaker 1: And what I say to people is, how do you

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Speaker 1: monitorize the value of someone's life? You can't. And the

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Speaker 1: thing I do want to say, which I think people

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Speaker 1: should be mindful of, whatever the amounts of money that

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Speaker 1: are being allocated in budget to secure these events, whether

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Speaker 1: it's Sat Patty's, they parade, the Halloween festivity on October

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Speaker 1: thirty one in Lower Manhattan uh St Patrick's Thanksgiving Time Square.

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Speaker 1: The police department seems to have a formula that they've

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Speaker 1: been able to put into place that we have not

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Speaker 1: had an incident. So I know that there's a lot

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Speaker 1: of money involved, as we know just listening to when

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Speaker 1: President Trump comes into Trump Tower, they estimated a million

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Speaker 1: dollars a day. It's hard to give a definitive number,

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Speaker 1: but whatever of that number is, it seems to be

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Speaker 1: the right number because they seem to have the deployment down.

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Speaker 1: They seem to have the perimeter properly constructed, and I

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Speaker 1: don't mean just from north to south and east to west,

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Speaker 1: even vertically. They have this down pretty much pat and

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Speaker 1: there's no other police department in the world that has

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Speaker 1: the ability to do something like in New Year's Eve

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Speaker 1: deployment because of the thirty seven thousand sworn officers they

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Speaker 1: have in the city lou We understand and and UH

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Speaker 1: of course are grateful for all of their efforts, and

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Speaker 1: not only in New York, but around the country and

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Speaker 1: around the world. You have law enforcement officials working and

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Speaker 1: during these times to secure the environments. Is what do

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Speaker 1: you say though, if someone comes back and says, look,

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Speaker 1: these threats that you are guarding against, they are they

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Speaker 1: may be threats against specific areas. In other words, as

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Speaker 1: horrible as a potential attack might be, it is not

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Speaker 1: going to cause the country to come to a complete stop.

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Speaker 1: Even we found that even with nine eleven that the

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Speaker 1: country rebuilt itself and went on. Is there a point

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Speaker 1: at which you would say, gee, we want the news media,

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Speaker 1: let's say, to offer less publicity to the people that

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Speaker 1: perpetrate these things, because it's not a physical attack that's

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Speaker 1: going to cripple the economy, but it it becomes a

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Speaker 1: psychological attack. Yes, that's correct. And one of the mechanisms

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Speaker 1: that prevents the psychological attack from overcoming the citizens of

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Speaker 1: this concert country or the residents of the state and

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Speaker 1: city of New York is the reassurance that law enforcement

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Speaker 1: is going to provide a safe and as safe in

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Speaker 1: an environment as they possibly can. So I go back

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Speaker 1: and say this again. You know, you know, I I

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Speaker 1: live by this philosophy error on the side of caution,

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Speaker 1: and that's a lot of what law enforcement does as well.

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Speaker 1: And I repeat to you again, whatever they have implemented

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Speaker 1: as far as planning and methodology, it's working. So I

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Speaker 1: don't know if there's a criticism, if that's what I'm

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Speaker 1: sensing that can be made, or a question. No, no,

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Speaker 1: it was. It wasn't a criticism of of their efforts.

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Speaker 1: It was what can the non law enforcement officials or

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Speaker 1: even just regular people give you that tensecon What can

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Speaker 1: regular people do in order to support all of your efforts. Basically,

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Speaker 1: the first thing is if you see things that are

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Speaker 1: out of the ordinary, report at number one. Number two.

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Speaker 1: Try to develop this concept what we call situational awareness.

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Speaker 1: If you see individuals that are acting out of sync

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Speaker 1: in your environment, or packages are left or begs, please

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Speaker 1: report them immediately to a local law enforcement agency. In addition,

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Speaker 1: I would recommend that everybody abandoned the practice of sticking

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Speaker 1: earbuds in their ears, which is kind of commonly done.

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Speaker 1: It's how we unestize ourselves to a lot of points.

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Speaker 1: Good point, Lou Palumbo, thank you very much, and happy

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Speaker 1: New Year two, Director of Elite Intelligence and Protection about

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Speaker 1: Security on coming up New Year's Eve celebrations. Thanks for

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Speaker 1: listening to the Bloomberg P and L podcast. You can

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Speaker 1: subscribe and listen to interviews at Apple Podcasts, SoundCloud or whatever.

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00:30:16,720 --> 00:30:20,240
Speaker 1: Podcast platform you prefer. I'm pim Fox. I'm on Twitter

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00:30:20,520 --> 00:30:24,240
Speaker 1: at pim Fox. I'm on Twitter at Lisa abramoits one

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00:30:24,480 --> 00:30:27,200
Speaker 1: before the podcast, you can always catch us worldwide on

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Speaker 1: Bloomberg Radio