WEBVTT - The Elevator Pitch for Female VC Funding 

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 2>Stenebeck on Bloomberg Radio.

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<v Speaker 3>All right, everybody, Full disclosure, I'm a fan of our

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<v Speaker 3>next guest, Triny Widdle from her day's co hosting What

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<v Speaker 3>Not to Wear on BBC. Also a fan our YouTube

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<v Speaker 3>producer Elizabeth Cedron. She's much younger than me, which just

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<v Speaker 3>goes to show the appeal of the work that Trinty

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<v Speaker 3>Widdle has done and continues to do. She's a businesswoman, entrepreneur,

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<v Speaker 3>supports other women in figuring out their ventures. Really supportive.

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<v Speaker 3>Great to have with us in studio. The CEO and

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<v Speaker 3>founder of the Digital First beauty brand, Triny London here

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<v Speaker 3>in our Bloomberg Interactive Broker Studio. Welcome, Welcome, How are you.

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<v Speaker 1>So great to be here?

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<v Speaker 3>Well, thank it's great. It's great to have you here.

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<v Speaker 3>You know, I want to go back. We have a

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<v Speaker 3>nice took of time I think about What Not to

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<v Speaker 3>Wear and makeover shows. I feel like there's a lot

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<v Speaker 3>of it's commonplace. But you and Susannah like, really we're

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<v Speaker 3>onto some thing. In its early days you had a

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<v Speaker 3>column together and then you did the show take us

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<v Speaker 3>back there, because you embraced women in a very warm

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<v Speaker 3>and inclusive way, and it's not always the case.

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<v Speaker 1>I think it's interesting because I think there's an element

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<v Speaker 1>that women want to feel empowered, but they also want

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<v Speaker 1>some basic rules in which they can make their own decisions.

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<v Speaker 1>And sometimes when we don't know which way to go,

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<v Speaker 1>it's much more challenging to take a stance. So I

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<v Speaker 1>think we came along at a time in the nineties

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<v Speaker 1>when we just gave some rules. We did a show

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<v Speaker 1>which was you know titles that TV mate, but it

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<v Speaker 1>was based on a colun call What Not to Wear,

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<v Speaker 1>and it was just about the first time perhaps saying

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<v Speaker 1>everyone is different. Everyone has different body shape, It doesn't

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<v Speaker 1>matter your size, everyone has different skin, hair, and eye

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<v Speaker 1>and so it resonated because that language perhaps hadn't been

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<v Speaker 1>spoken before. And interestingly, we've done a book before which

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<v Speaker 1>sold thirteen thousand copies. We did a TV show that.

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<v Speaker 3>I think I have the book. I'm going to be

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<v Speaker 3>very crowned with you.

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<v Speaker 1>That first book nobody has maybe the second. I want

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<v Speaker 1>to do a book deal. But then after we did

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<v Speaker 1>that show, we sold a million copies of the first

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<v Speaker 1>because there was, and it was very basic rules. It

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<v Speaker 1>was if you have small boobs, do this, if you

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<v Speaker 1>have big vier and you know, don't wear a Poland

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<v Speaker 1>neck if you have it. Just people come up and say,

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<v Speaker 1>I never do that again because of you, and so

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<v Speaker 1>that was very interesting then, all right, But the way

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<v Speaker 1>the story was told on TV was shock TV. You know,

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<v Speaker 1>it was just before times of a show like The Swan,

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<v Speaker 1>which was that extreme makeover. It was the beginning of

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<v Speaker 1>very different TV. And when we then had done that

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<v Speaker 1>for ten years and we stopped doing it in the

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<v Speaker 1>UK because other people came up what I loved most.

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<v Speaker 1>It was challenging at the time because we were suddenly

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<v Speaker 1>not wanted. But we went to Mipcom, which is a

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<v Speaker 1>TV conference in can and about twelve countries brought the format,

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<v Speaker 1>from Israel to Poland, to India, to Australia to Scandinavia.

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<v Speaker 1>So I went from just understanding British women and America

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<v Speaker 1>to then understanding it doesn't matter your religion, your age,

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<v Speaker 1>the color of your skin. These emotional stages that we

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<v Speaker 1>go through as women have a relevance on our confidence levels,

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<v Speaker 1>on how we want to project ourselves. And that was

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<v Speaker 1>fantastic research. Everything I've done, probably since I was six

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<v Speaker 1>and a half, is research for where I am now.

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<v Speaker 3>I want to talk a little bit about both great journey, right,

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<v Speaker 3>like you think about it right the process. Yeah, I

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<v Speaker 3>just want to.

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<v Speaker 2>Talk a little bit about the changing media landscape over

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<v Speaker 2>that time, because a lot has happened in the last

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<v Speaker 2>twenty five thirty years since that show. And I'm wondering

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<v Speaker 2>when you look around the landscape today, whether you see

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<v Speaker 2>something on streaming, whether you see what's going on on TikTok,

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<v Speaker 2>on Instagram reels where you kind of see the influence

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<v Speaker 2>of what you were doing on the BBC.

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<v Speaker 1>I think the point of reference where we get our

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<v Speaker 1>influence has changed. And love I love evolution. I love

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<v Speaker 1>the fact that there was a very small, controlled set

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<v Speaker 1>of people who gave you your influence and now it's

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<v Speaker 1>all up for grabs because I think that's an egalitarian state,

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<v Speaker 1>and you choose. You don't have to get a subscription

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<v Speaker 1>to Vogue magazine. You know, you can choose who you

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<v Speaker 1>follow and what you like, so you have far more

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<v Speaker 1>individual It's like you're choosing your meal from an Ala

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<v Speaker 1>catte menu. It's not a set menu, right, so the

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<v Speaker 1>benefit of that evolution has been that you can go

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<v Speaker 1>and be influenced by somebody who is far more like

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<v Speaker 1>you individually as a person, or somebody who aspire to

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<v Speaker 1>be as opposed to a brand setting the tone like

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<v Speaker 1>a magazine or a newspaper title that we've all followed

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<v Speaker 1>for years.

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<v Speaker 3>Do you feel like, well, let's get to what you're

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<v Speaker 3>doing now, Triny London, Right, you know it's funny. I

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<v Speaker 3>brought up your name in our makeup room this morning,

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<v Speaker 3>and I have a beloved makeup artist, Pam. She's worked

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<v Speaker 3>with Charlotte Tillbury, She's worked with I think Prescriptives, maybe

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<v Speaker 3>Bobby Brown, like a lot of brands. She's like, oh

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<v Speaker 3>my god, she's doing you know, she talked about your brand.

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<v Speaker 3>It's a crowded space though you launch in twenty seventeen.

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<v Speaker 3>When you thought about it and your journey, you talk

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<v Speaker 3>about it, what you've learned, How did you think about

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<v Speaker 3>entering the space, what you wanted to do? Do differently

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<v Speaker 3>because it is so competitive.

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<v Speaker 1>I knew exactly what I wanted to do. The challenge

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<v Speaker 1>was convincing investors it was the right choice. So I

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<v Speaker 1>knew the biggest white space was a thirty five plus woman.

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<v Speaker 1>I knew that she'd been talked to with companies that

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<v Speaker 1>were represented by a twenty year old model. I knew

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<v Speaker 1>she felt excluded from the conversation, but she was being

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<v Speaker 1>sold something that might be relevant for her, but wasn't

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<v Speaker 1>in a language for her. Because every advertiser is going

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<v Speaker 1>after a younger audience, even though the older audience maybe

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<v Speaker 1>has the money. So there was this sort of dichotomy.

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<v Speaker 1>And I felt that I had already organically understood this woman,

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<v Speaker 1>and I knew what products she wanted. I knew her frustrations.

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<v Speaker 1>I knew when she went up to the beauty counter,

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<v Speaker 1>the challenges she had about thinking, is the person serving

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<v Speaker 1>me here going to be, you know, plastering me a

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<v Speaker 1>makeup or going to be thinking I'm younger or older?

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<v Speaker 1>Is she going to understand me? And so I really

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<v Speaker 1>felt that you could develop online with personalization, which I'd

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<v Speaker 1>loved since ninety nine when I started my first tech

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<v Speaker 1>company called Ready Too, before even e comm But I

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<v Speaker 1>loved personalization and I love data. So I thought, if

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<v Speaker 1>I can build an algorithm where I can figure this

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<v Speaker 1>woman out and I can say tell me this about you,

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<v Speaker 1>and we will tell you what suits you. And I

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<v Speaker 1>pitched that this woman thirty five forty forty five would

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<v Speaker 1>do that, and every investor for the first six months

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<v Speaker 1>I saw two hundred fifty people, got one investor.

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<v Speaker 3>Two hundred and fifty investors.

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<v Speaker 1>I pitched two hundred and fifty investors and I got

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<v Speaker 1>one investment at that beginning, and then people followed. But

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<v Speaker 1>was very much loved the idea, but those old ladies

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<v Speaker 1>will never buy it. So do it for a gen

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<v Speaker 1>X and a Jena Jena. It wasn't even around eight

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<v Speaker 1>years ago. Gen X okay, and I was like, but

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<v Speaker 1>you don't get it. This woman will come online if

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<v Speaker 1>she feels she's got something she can trust, right, and

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<v Speaker 1>it will deliver.

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<v Speaker 2>Have any of those investors come knocking sense?

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<v Speaker 1>Yes?

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<v Speaker 2>How did those conversations go? I mean they passed. In

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<v Speaker 2>an earlier round, they would have gotten a better deal.

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<v Speaker 1>I think that. I think a nice You know, there's

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<v Speaker 1>moments in your life you celebrate, and one moment was

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<v Speaker 1>going to a tech conference where I used to get

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<v Speaker 1>to this tech conference every year, which will remain nameless,

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<v Speaker 1>but I would always feel, you know, an outsider. I'd

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<v Speaker 1>feel I haven't got investment yet you know when you're

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<v Speaker 1>really in that pitch mode and you're trying to get

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<v Speaker 1>people interested and you bump into somebody who said no

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<v Speaker 1>to you, and you sort of like put on the

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<v Speaker 1>brave face and you'll still committed and you still know

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<v Speaker 1>it's gonna work. You just got to find that right person,

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<v Speaker 1>right And three years later, we just had an article

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<v Speaker 1>in Forbes and it was a very good article. It

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<v Speaker 1>gave a value to business which we haven't given them.

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<v Speaker 1>But and then I went to this conference again and

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<v Speaker 1>there were like four people there who had to turn

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<v Speaker 1>me down and they were like, we must talk, and

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<v Speaker 1>I'm one of them. I just couldn't. And I went, oh,

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<v Speaker 1>we're not looking for an investment right now because we're

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<v Speaker 1>a bit dell positive. But it was just that. And

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<v Speaker 1>I think there's moments. There's that time in a moment,

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<v Speaker 1>what you think.

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<v Speaker 3>But truly, we talk about this a lot about women entrepreneurs,

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<v Speaker 3>even from women venture capitalists have even a hard time

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<v Speaker 3>getting funding and it's not and you are a known entity,

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<v Speaker 3>and I just why do you think that still is?

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<v Speaker 1>I think it's a mix. I have to learn really

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<v Speaker 1>how to pitch. I had to learn to speak a

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<v Speaker 1>language I wasn't used to because I am the type

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<v Speaker 1>of woman who wants to go in and bring you

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<v Speaker 1>into the world of what I see train New London

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<v Speaker 1>will do and get you to know that woman and

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<v Speaker 1>I And it's so I'm not going to say it's

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<v Speaker 1>overwhelming for a classic investor, but sometimes somebody wants to

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<v Speaker 1>say this is A, and then from A, I'll get

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<v Speaker 1>to B. And then once I got B, I'll get

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<v Speaker 1>to C. And so I then realized I had to

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<v Speaker 1>tell the journey differently. I had to I knew what

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<v Speaker 1>they needed to know first, and you know, I was

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<v Speaker 1>asked a lot how will you protect your downside? Not

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<v Speaker 1>how we optimize your upside? And I did feel if

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<v Speaker 1>I was a man in the room, would that have

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<v Speaker 1>been the fast question or would it be man to

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<v Speaker 1>man how you're going not find?

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<v Speaker 3>Do you think it would not have been?

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<v Speaker 1>I don't know. I'm not going to judge. I think

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<v Speaker 1>it's the tightest person, but I would you know, I

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<v Speaker 1>did have to learn that because I'm not a you know,

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<v Speaker 1>I've learned to be a CEO. There's two hundred fifty

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<v Speaker 1>people in Trina in London now, but that's been a

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<v Speaker 1>journey and I even got a CEO coach because I

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<v Speaker 1>wanted to be the best CEO I could be and

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<v Speaker 1>understand the importance of how I delegate where I'm in

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<v Speaker 1>the weeds, you know, meeting people who say do what

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<v Speaker 1>only you can do. You know, otherwise you will never

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<v Speaker 1>grow because you'll always be doing too much in the weed.

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<v Speaker 1>So that journey is a challenging journey for a founder

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<v Speaker 1>to be a CEO and a business that's doing over

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<v Speaker 1>fifty or one hundred million or you know, as you grow,

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<v Speaker 1>you need to have that team that is going to

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<v Speaker 1>execute really well and you are looking at the strategic

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<v Speaker 1>vision of where the business is going and doing less

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<v Speaker 1>of the every day. So for me, the switch from

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<v Speaker 1>that to this is a big challenge because some days

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<v Speaker 1>I'm you know, this morning, I'm looking at a tube

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<v Speaker 1>and an ab we're going to do on the tube,

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<v Speaker 1>and I want to get in the detail, you know,

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<v Speaker 1>and that's like, is this my best time spent? But

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<v Speaker 1>this is brand building, so sort of.

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<v Speaker 3>Yeah, tell us about Triny London. You know how big

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<v Speaker 3>you've gotten. Touches about growth. We're Bloomberg. We do love numbers.

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<v Speaker 3>Tell us what you can do.

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<v Speaker 1>Or can I tell you. I think I'll tell you what.

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<v Speaker 1>When I started, it was the time of real growth.

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<v Speaker 1>It was a time of you know, it didn't matter

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<v Speaker 1>about retention. It was only about new customer numbers. And

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<v Speaker 1>I remember we had a sort of fifty to fifty

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<v Speaker 1>and they were saying, you need to be thirty percent existing,

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<v Speaker 1>seventy percent you And I was like, I don't agree.

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<v Speaker 1>I want retention. I want a long term cohort. I

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<v Speaker 1>want the customer who will buy four times a year

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<v Speaker 1>and be with me in ten years. That's the customer

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<v Speaker 1>I want. And that was challenging. So even on my

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<v Speaker 1>second round, the valuation I was looking for I didn't

0:10:58.120 --> 0:10:59.880
<v Speaker 1>get because they were like, you should be seventy thirty

0:10:59.880 --> 0:11:01.679
<v Speaker 1>and I was like, I'm happy with fifty to fifty.

0:11:01.880 --> 0:11:02.080
<v Speaker 3>Yeah.

0:11:02.520 --> 0:11:06.720
<v Speaker 1>And then during into COVID, we had a ton of

0:11:06.760 --> 0:11:09.040
<v Speaker 1>people who were waiting for us to come to a store,

0:11:09.440 --> 0:11:11.880
<v Speaker 1>and because they thought I'm at home for a while,

0:11:12.000 --> 0:11:15.559
<v Speaker 1>they then went and bought, and then they became customers.

0:11:15.600 --> 0:11:19.280
<v Speaker 1>And those are long term cohorts. So the you know

0:11:19.360 --> 0:11:21.840
<v Speaker 1>reference now in the world we live in in d

0:11:21.920 --> 0:11:25.320
<v Speaker 1>t C is it is about retention. It's really about retention.

0:11:25.600 --> 0:11:28.079
<v Speaker 3>But it's also about retail, like you haven't shunned away.

0:11:28.240 --> 0:11:31.920
<v Speaker 3>Yes you are direct consumer, but you also embraced retail.

0:11:31.720 --> 0:11:34.040
<v Speaker 1>And I think retail has a part to play. Retail

0:11:34.240 --> 0:11:37.360
<v Speaker 1>for a real DC brand, like earlier DC brands would

0:11:37.360 --> 0:11:39.920
<v Speaker 1>literally be just brand building, but retail needs to be

0:11:40.000 --> 0:11:43.240
<v Speaker 1>profitable and brand building. It can't just be brand building

0:11:43.280 --> 0:11:44.800
<v Speaker 1>because I think then you don't get to have a

0:11:44.840 --> 0:11:48.520
<v Speaker 1>good ebitdart. So how do you know we did? It's expensive,

0:11:48.559 --> 0:11:51.760
<v Speaker 1>and we did a flagship in the UK, and we

0:11:51.800 --> 0:11:54.240
<v Speaker 1>spent money on that flagship, but in three and a

0:11:54.280 --> 0:11:57.000
<v Speaker 1>half months it paid for itself, so that's great. And

0:11:57.040 --> 0:11:59.880
<v Speaker 1>it's you know in the other store in London, which

0:11:59.920 --> 0:12:02.680
<v Speaker 1>is a big story on number one in beauty, but

0:12:02.920 --> 0:12:06.600
<v Speaker 1>here in Prince Street, I saw it in I thought,

0:12:06.720 --> 0:12:09.080
<v Speaker 1>we have to put an inroad where insects. We have

0:12:09.120 --> 0:12:12.040
<v Speaker 1>to an inroad of our proposition of what we represent,

0:12:12.160 --> 0:12:14.440
<v Speaker 1>this personalization in a space so you can walk in

0:12:14.480 --> 0:12:17.360
<v Speaker 1>the world of us because that visual and this is

0:12:17.360 --> 0:12:20.240
<v Speaker 1>where online and offline is really interesting. If somebody's going

0:12:20.320 --> 0:12:23.520
<v Speaker 1>to buy online, they need these five points of reference.

0:12:23.600 --> 0:12:26.920
<v Speaker 1>Their friend and Instagram they follow, maybe still a magazine,

0:12:27.000 --> 0:12:30.960
<v Speaker 1>maybe listening to Bloomberg Radio, but also seeing the brand

0:12:31.440 --> 0:12:34.920
<v Speaker 1>physically in their country in some form in the real

0:12:34.960 --> 0:12:38.319
<v Speaker 1>world is really important. So the conversion we have online

0:12:38.960 --> 0:12:41.600
<v Speaker 1>since we've got Prince Street, which I fitted out in

0:12:41.640 --> 0:12:44.840
<v Speaker 1>Ikea with mirror on the top because I thought the

0:12:44.960 --> 0:12:48.000
<v Speaker 1>investment here has got to be in the buzz. It's

0:12:48.040 --> 0:12:50.360
<v Speaker 1>not going to be dump paying three hundred thousand dollars

0:12:50.360 --> 0:12:52.240
<v Speaker 1>in a six month pop up. It's going to be

0:12:52.720 --> 0:12:55.080
<v Speaker 1>four thousand dollars at Ikea with very nice mirrors off

0:12:55.080 --> 0:12:56.400
<v Speaker 1>the top because our products are great.

0:12:56.480 --> 0:12:58.800
<v Speaker 2>So, you know, did that work? Did the IQ And

0:12:58.880 --> 0:12:59.480
<v Speaker 2>it's so.

0:12:59.400 --> 0:13:04.280
<v Speaker 1>Busy this weekend. It was it's so exciting because we

0:13:04.320 --> 0:13:07.040
<v Speaker 1>did a morning show this week and we had and

0:13:07.080 --> 0:13:09.120
<v Speaker 1>also this is interesting because you don't know how well

0:13:09.160 --> 0:13:10.840
<v Speaker 1>TV works. And the next day there were people who'd

0:13:10.840 --> 0:13:14.200
<v Speaker 1>watched the show coming in to the store. I thought,

0:13:14.240 --> 0:13:16.439
<v Speaker 1>that's it's interesting how media works now.

0:13:17.280 --> 0:13:21.199
<v Speaker 2>So when you talk about strategy, you talked we've talked retail,

0:13:21.240 --> 0:13:24.199
<v Speaker 2>we've talked digital. What about social media and actually using

0:13:24.240 --> 0:13:27.719
<v Speaker 2>the platforms to sell increasingly, and we're seeing TikTok, Instagram

0:13:27.920 --> 0:13:30.120
<v Speaker 2>becoming sort of centers of e commerce.

0:13:30.040 --> 0:13:36.280
<v Speaker 1>TikTok Shop has been interesting because in different territories it's

0:13:36.360 --> 0:13:39.720
<v Speaker 1>had different premiumness. We are a premium brand, so TikTok

0:13:39.840 --> 0:13:44.040
<v Speaker 1>Us has a slightly different inventory of things and TikTok

0:13:44.120 --> 0:13:47.520
<v Speaker 1>uk so I think they're finding their feet. I would

0:13:47.520 --> 0:13:51.679
<v Speaker 1>say the US has probably more maturity, so there's more

0:13:51.720 --> 0:13:54.040
<v Speaker 1>bigger brands going on there. So maybe a child at

0:13:54.120 --> 0:13:57.360
<v Speaker 1>till we might be on TikTok shop now Instagram in

0:13:58.040 --> 0:14:01.240
<v Speaker 1>you know they did TikTok They did a version of

0:14:01.280 --> 0:14:04.080
<v Speaker 1>their shopping before, do you remember, But they're bringing back

0:14:04.160 --> 0:14:08.120
<v Speaker 1>now this sort of live stream shopping which Facebook had

0:14:08.160 --> 0:14:10.760
<v Speaker 1>worked with a few years ago, and it is something

0:14:10.840 --> 0:14:13.439
<v Speaker 1>that I find fascinating. Amazon tried this years ago and

0:14:13.440 --> 0:14:14.040
<v Speaker 1>tried it years ago.

0:14:14.080 --> 0:14:15.480
<v Speaker 2>But there is huge. It's huge.

0:14:15.520 --> 0:14:18.840
<v Speaker 1>It's huge in China and the whole concept of the

0:14:18.880 --> 0:14:21.960
<v Speaker 1>success of QVC and what is the modern version of QBC.

0:14:22.560 --> 0:14:25.000
<v Speaker 1>It is what social media should be.

0:14:25.080 --> 0:14:26.520
<v Speaker 2>I mean, it's wild to see the stats of the

0:14:26.560 --> 0:14:27.920
<v Speaker 2>people in China. How much money back.

0:14:27.960 --> 0:14:30.000
<v Speaker 1>I mean that woman was fifteen million in a day

0:14:30.080 --> 0:14:32.200
<v Speaker 1>or something. You say, but that was a ten second

0:14:32.200 --> 0:14:34.680
<v Speaker 1>in a box. That's just a it's an anomaly. I

0:14:34.720 --> 0:14:38.400
<v Speaker 1>don't get it. It's something that's so of that culture.

0:14:38.680 --> 0:14:41.200
<v Speaker 2>So have you cracked? Have you cracked the TikTok in

0:14:41.520 --> 0:14:42.720
<v Speaker 2>the Instagram part?

0:14:42.800 --> 0:14:45.800
<v Speaker 1>Yet we do it in a way that a few

0:14:45.840 --> 0:14:50.160
<v Speaker 1>people do. What we do is we don't say bye

0:14:50.200 --> 0:14:52.400
<v Speaker 1>bye bye. We tell you a story, and lots of

0:14:52.440 --> 0:14:55.400
<v Speaker 1>people tell the story. I tell the story. Our friends

0:14:55.400 --> 0:14:58.120
<v Speaker 1>of Trinny London tell the story, and they tell a story.

0:14:58.160 --> 0:15:00.280
<v Speaker 1>They're not saying by this, it's this much, this is

0:15:00.320 --> 0:15:00.840
<v Speaker 1>what's in it?

0:15:00.960 --> 0:15:03.080
<v Speaker 3>Lizards so much a part of your story, you know.

0:15:03.120 --> 0:15:05.240
<v Speaker 3>I think it was so telling about how many people

0:15:05.240 --> 0:15:07.360
<v Speaker 3>you had to pitch before somebody was interested in helping

0:15:07.400 --> 0:15:10.560
<v Speaker 3>to find you. Now are helping others and tell us

0:15:10.560 --> 0:15:12.000
<v Speaker 3>a little bit about we've got about a minute and

0:15:12.000 --> 0:15:15.320
<v Speaker 3>a half left here Elevator Pitcher series on Instagram. Because

0:15:15.360 --> 0:15:17.920
<v Speaker 3>you're helping others thirty seconds they make a pitch to you.

0:15:18.160 --> 0:15:22.160
<v Speaker 1>Yeah, So I just felt that challenge when you're younger

0:15:22.400 --> 0:15:24.520
<v Speaker 1>to get or not younger, but when you're in this

0:15:24.600 --> 0:15:27.320
<v Speaker 1>much smaller stage. So they all apply and they have

0:15:27.400 --> 0:15:29.120
<v Speaker 1>to be doing over one hundred and fifty thousand a

0:15:29.200 --> 0:15:31.600
<v Speaker 1>year in revenue, because that's somebody who then is committed

0:15:31.600 --> 0:15:34.080
<v Speaker 1>to serious business. Yeah, used to be less than you

0:15:34.160 --> 0:15:36.800
<v Speaker 1>have to and because you're giving precious out of time.

0:15:36.880 --> 0:15:39.360
<v Speaker 1>And then they have that pitch and then we highlight

0:15:39.400 --> 0:15:43.680
<v Speaker 1>their business and they convert. And then I also was

0:15:43.680 --> 0:15:46.520
<v Speaker 1>in there's something in the UK of fifty women doing

0:15:46.560 --> 0:15:49.560
<v Speaker 1>over fifty million pounds revenue a year, So we were thinking,

0:15:49.600 --> 0:15:51.800
<v Speaker 1>how can we get fifty women to get over ten

0:15:51.840 --> 0:15:54.600
<v Speaker 1>million pounds a year rev because that's another pick. So

0:15:54.640 --> 0:15:58.480
<v Speaker 1>we're looking at that now as another concept. But it

0:15:58.640 --> 0:16:01.520
<v Speaker 1>is so important to lift up other women, and I

0:16:01.560 --> 0:16:05.120
<v Speaker 1>think in the nineties it was challenging for women to

0:16:05.600 --> 0:16:07.760
<v Speaker 1>lift up other women. It was very different. It was

0:16:07.800 --> 0:16:09.880
<v Speaker 1>a really ruthless sense in business. And I think there

0:16:09.920 --> 0:16:12.720
<v Speaker 1>is a responsibility as a woman, especially when you've been

0:16:12.720 --> 0:16:15.120
<v Speaker 1>on that journey of entrepreneurship and you know how challenging

0:16:15.120 --> 0:16:18.040
<v Speaker 1>it is. I went to Bhutan recently and I now

0:16:18.120 --> 0:16:22.120
<v Speaker 1>mentor this Bhutanese designer because I just thought she really

0:16:22.160 --> 0:16:26.520
<v Speaker 1>needs help and she's fantastic, and so it's exciting to

0:16:26.600 --> 0:16:29.800
<v Speaker 1>take these different women and think how can you help

0:16:29.840 --> 0:16:32.160
<v Speaker 1>them to look at the challenges they have.

0:16:32.880 --> 0:16:34.800
<v Speaker 3>Just get a few seconds left here, So what's next?

0:16:34.840 --> 0:16:37.160
<v Speaker 3>Or what do you like? I don't know what your.

0:16:37.160 --> 0:16:39.440
<v Speaker 1>Growth in the US for sure. I mean this year

0:16:39.520 --> 0:16:40.760
<v Speaker 1>it's about growth in the US.

0:16:40.800 --> 0:16:41.880
<v Speaker 3>This is an important market.

0:16:41.920 --> 0:16:45.120
<v Speaker 1>This is such an important market. This market ultimately for me,

0:16:45.560 --> 0:16:48.160
<v Speaker 1>should be double the size of the UK. So I

0:16:48.200 --> 0:16:51.040
<v Speaker 1>am a UK brand coming to the US. That is

0:16:51.120 --> 0:16:52.760
<v Speaker 1>in itself a big challenge. If we look at the

0:16:52.760 --> 0:16:55.560
<v Speaker 1>successful UK brands sort of come here, there are not

0:16:55.680 --> 0:17:01.440
<v Speaker 1>that Tilbury phenomenal success, Charles Turret shirt company really good successfully. Yeah,

0:17:01.480 --> 0:17:05.919
<v Speaker 1>So it's looking at you know how as a brand

0:17:06.119 --> 0:17:09.000
<v Speaker 1>you make a US customer field. This is a brand

0:17:09.000 --> 0:17:11.159
<v Speaker 1>that speaks to me. It doesn't matter the origination of

0:17:11.160 --> 0:17:14.399
<v Speaker 1>where that brand started. This is a brand emotionally for me.

0:17:14.560 --> 0:17:17.960
<v Speaker 1>And that's our challenge to show American women we understand

0:17:18.000 --> 0:17:20.159
<v Speaker 1>you and this is for you, and our products are

0:17:20.160 --> 0:17:22.000
<v Speaker 1>for you, and how we think about you as an

0:17:22.040 --> 0:17:23.679
<v Speaker 1>individual will help you. Well.

0:17:23.720 --> 0:17:25.280
<v Speaker 3>Come back and let us know how it's going as

0:17:25.359 --> 0:17:27.600
<v Speaker 3>you as you settle in even more here. Trinny, thank

0:17:27.640 --> 0:17:29.960
<v Speaker 3>you so much, Trinny Weddle. She is CEO and founder

0:17:30.040 --> 0:17:33.160
<v Speaker 3>Trinny London, joining us right here in our Bloomberg Interactive

0:17:33.200 --> 0:17:33.800
<v Speaker 3>Broker Studio