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Speaker 1: In my situation right now, my family situation. Shoot, we

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Speaker 1: just got here wherever here is so like and there's

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Speaker 1: a lot of work to still do to get to

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Speaker 1: this place where we can start talking generationally and like

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Speaker 1: for for generations. You know, I yet seen and all

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Speaker 1: that like a generations. Yeah, see, I'm talking about generations

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Speaker 1: that are like yeah.

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Speaker 2: It's like about generational wealth. We talking about like right now, We're.

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Speaker 1: Talking about like like like yeah, like not even like

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Speaker 1: right now, but like right right now, like like my

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Speaker 1: kids need to take this baton and be able to

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Speaker 1: push it further.

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Speaker 3: Everybody, Welcome to another episode of butter Nomics Amia. Host

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Speaker 3: Brandon Butler found the CEO of Butter atl and today

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Speaker 3: we got a special guest in the building, really special

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Speaker 3: guests in the building. One of the man who's literally

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Speaker 3: just bringing everybody together, the founder, co founder of the

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Speaker 3: Gathering Spot CEO, mister Ryan Wilson.

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Speaker 1: Ryan, how you doing, Bro, I'm doing great. It's good

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Speaker 1: to see you too.

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Speaker 3: Man. It's good to see you outside of TGS for

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Speaker 3: a minutes. It's good to see outside of ts. I

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Speaker 3: wonder man, you had like a bed in there or something.

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Speaker 3: I know they got like a little one.

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Speaker 1: Mistake I made. Man, we didn't build any like any

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Speaker 1: place to sleep, so I have taken a nap in there,

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Speaker 1: but it's not it's not official designated space, which I regret.

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Speaker 3: Yeah, Man, I imagine that you had like an office

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Speaker 3: like a pastor to church or something like that, where

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Speaker 3: you know, you can just kind of like go in

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Speaker 3: the back and just but no, you got to actually

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Speaker 3: leave at certain times.

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Speaker 1: I do these days, life has changed a little bit.

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Speaker 1: In the early days, I truly we were there. Yeah,

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Speaker 1: if you know early gathering spot, we were there. I

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Speaker 1: have spent the night inside of TGS many nights.

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Speaker 3: Yeah, that was what it launched, you know, twenty sixteen, right,

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Speaker 3: twenty sixteen, Man, what do you remember about that time?

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Speaker 1: There was a lot of energy. Man, we didn't know,

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Speaker 1: Like I'm grateful for that time period because we didn't

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Speaker 1: know what to be afraid of, right, So it was

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Speaker 1: just pure and we were just pushing, matching the gas,

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Speaker 1: trying to go as fast as we could go. And

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Speaker 1: I hadn't lived in Atlanta at that point in almost

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Speaker 1: eight years, right, so like coming back to the city,

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Speaker 1: just meeting people in rapid fire. Right, So I was

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Speaker 1: twenty four in the Gathering Spy Open. Looking back on

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Speaker 1: that time now, it's just like I can't I cannot

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Speaker 1: believe that all that's happened over the last almost decade

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Speaker 1: we've had the opportunity to do. But that time period

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Speaker 1: was just trying to make it happen. We didn't have

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Speaker 1: a lot of resources when we started, and so you

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Speaker 1: had a hustle.

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Speaker 2: May I always remember.

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Speaker 3: I've seen I think the letter that you wrote the

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Speaker 3: TK about the idea in the beginning. I think it

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Speaker 3: was always interesting too, Like I've read like the letter

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Speaker 3: from the original founders like Airbnb, and like it's always

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Speaker 3: interesting right to see like what idea like started a thing?

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Speaker 3: Like when you what do you remember about writing that letter?

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Speaker 1: It came out of a real moment of urgency and paining. Frankly,

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Speaker 1: I was in law school, so quethbacks. I grew up

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Speaker 1: mostly in Atlanta, went to school in DC and was

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Speaker 1: in law school and so was doing some community organizing work.

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Speaker 1: To make a long story short, when George Zimmerman was

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Speaker 1: acquitted of Trevon Martin's murdered I got an email from

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Speaker 1: some friends that was like, Hey, what are we going

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Speaker 1: to do? And I responded back, saying like, we need

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Speaker 1: a physical spot to have this conversation. So I wrote

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Speaker 1: a paragraph I said to one group of friends, and

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Speaker 1: then I sent it to TK and I was like, look,

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Speaker 1: I think this is a business. Helped me build a

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Speaker 1: business model to make this thing in reality. And that

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Speaker 1: was a summer of twenty thirteen, so I haven't done

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Speaker 1: anything else. I graduated from law school in fifteen. We

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Speaker 1: started construction that year, and.

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Speaker 3: So you were literally on track to be a lawyer,

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Speaker 3: be an attorney, and all of a sudden you just

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Speaker 3: had this idea based on this moment in time, this

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Speaker 3: moment in culture, and everything just kind of change.

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Speaker 2: Huh.

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Speaker 1: Yeah, I always I mean the reason why I wanted

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Speaker 1: to go to law school was that I thought that

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Speaker 1: was the best way to be helpful, right, and I

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Speaker 1: thought that I could use the law to change the

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Speaker 1: things that I wanted to change. It wasn't until I

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Speaker 1: got to law school that I was like, I don't

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Speaker 1: know if I want my work to be focused in

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Speaker 1: this way every single day. And so when Zimmer was acquitted,

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Speaker 1: it was like, well, what do I want to do.

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Speaker 1: I want to like, I want to bring people together.

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Speaker 1: I want to talk about how like how we're doing

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Speaker 1: first and then don't want figure out what we're gonna

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Speaker 1: do about this, but like we need a space to

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Speaker 1: have this conversation. Yeah, it was a really really simple idea,

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Speaker 1: but that was what kicked off the process. And so

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Speaker 1: t K started to come to my apartment every single night, right,

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Speaker 1: And we were still living in DC at the point,

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Speaker 1: and our goal is to try to take a step

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Speaker 1: every single day. And we I mean, as cluche as

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Speaker 1: it sounds like, you just look back at a certain

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Speaker 1: point you're like, wow, like we actually might be doing this.

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Speaker 1: He always wanted to work in finance, so he had

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Speaker 1: a job in that space. He quit his job though,

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Speaker 1: and the day after I graduated from law school, we got.

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Speaker 3: In the car and moved to it lann along the

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Speaker 3: way again. Like building anything, I think people see those moments,

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Speaker 3: you know, they see the videos and the photos and

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Speaker 3: the Drakes and the Lebrons and all these moments that

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Speaker 3: have happened, right, but like even getting there, people don't understand. Man,

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Speaker 3: it takes a lot of nose to get to those yeses. Right, Like,

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Speaker 3: I'm sure you heard a lot of nose even in

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Speaker 3: what you've built today. Right when you go back and

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Speaker 3: look at it, like and try to really like this

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Speaker 3: thing to fruition.

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Speaker 1: Yeah, I mean like those are part of the game.

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Speaker 1: I frankly, when we started, I was not prepared for them.

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Speaker 1: Right they were they were. There were emotional experiences for me,

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Speaker 1: like people would say no and I would really be

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Speaker 1: like what, like it was? It was hard, yeah, But

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Speaker 1: then I changed my mindset about it. Midway through the process.

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Speaker 1: We had pitched a bunch of folks and it just

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Speaker 1: wasn't going well. And at the same time, the number

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Speaker 1: was growing, right, so we thought we needed like a

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Speaker 1: million dollars. A million quickly became two million, and then

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Speaker 1: I remember I got the call and it was like, look,

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Speaker 1: for you to do this project the way that you're

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Speaker 1: talking about, it's gonna be north of three. And I

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Speaker 1: got some really important piece of advice. My parents are entrepreneurs,

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Speaker 1: so I called them, called my dad specifically, and it

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Speaker 1: was like, look, I don't know what we're looking at

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Speaker 1: right now. This number keeps getting larger and people keep

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Speaker 1: telling me that we should probably just scale back and

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Speaker 1: do whatever version it's possible we can get it out there.

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Speaker 1: And he was like, look, son, small ideas will keep

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Speaker 1: you small. You have to fight for the best possible

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Speaker 1: version of this idea, and so that at that was

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Speaker 1: a three million dollar version. We kept pitching counted right

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Speaker 1: at that point because we wanted to know how many

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Speaker 1: no's we were collecting. It was ninety seven straight nose

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Speaker 1: before the first person said yes. But look, as sad

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Speaker 1: as that sounds, genuinely, our mindset was, we're not the

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Speaker 1: ones that are crazy right now. These folks just don't

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Speaker 1: see it, and that, honestly is a good thing because

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Speaker 1: if they could see it, that means they probably have

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Speaker 1: seen it somewhere else in the world, and we're not

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Speaker 1: doing anything that's really that unique. So we were just

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Speaker 1: collecting them, right Like I would get a no and

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Speaker 1: then would flip in that conversation and be like, hey, thanks,

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Speaker 1: is there anybody that you would like would be interested

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Speaker 1: in referring me to? Most of the time people would

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Speaker 1: say yes. So like, once I stopped being emotional about it,

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Speaker 1: it really changed the entire process, and like we started

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Speaker 1: to get to some yesters and like, you really only

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Speaker 1: need one Again that's cliche too, but like you need

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Speaker 1: one yes, and that domino is oftentimes the only domino

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Speaker 1: that really matters in the early days. But I mean

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Speaker 1: I love that time period. I I miss just the

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Speaker 1: experience of being able to start and like not knowing

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Speaker 1: if it's going to Like for anybody that is in

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Speaker 1: that stage of the game, I know it's painful in

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Speaker 1: some parts, but like enjoy it as much as you can.

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Speaker 1: Because that first album energy, like you mentioned like the

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Speaker 1: Nicks on the bron that first album energy, like the

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Speaker 1: when you're trying to like prove it to the world

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Speaker 1: and yourself when you finally get it out, there is

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Speaker 1: nothing like that first album dropping to me and I

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Speaker 1: you know, There's been other stuff that's happened that I'm

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Speaker 1: excited about, but like not the first album right like that,

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Speaker 1: it doesn't nothing touches that experience.

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Speaker 3: Yeah, man, well, look, one thing to be excited about

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Speaker 3: is the Retreat you know, congratulates. I mean, and for

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Speaker 3: full disclosure, I am a member of the Gathering Spot.

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Speaker 3: I think I remember the Retreat eod, but like, how

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Speaker 3: did that like what's the vision behind that, Like how

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Speaker 3: did that come together?

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Speaker 2: And why is that different from the original Gathering Spot.

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Speaker 1: I mean time and place? Right, So when we started

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Speaker 1: to mentioned it was a three million dollar project, and

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Speaker 1: for us that was like as much as we could

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Speaker 1: get our mind around. We've always though wanted the community

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Speaker 1: at TGS to have access to the best stuff, right,

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Speaker 1: So we're aware of all the other places that were

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Speaker 1: being built, right, but financially right it just like we

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Speaker 1: I mean, we were grateful to try to get to

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Speaker 1: the three million that I'm talking about. Some of our competitors, man,

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Speaker 1: they would open a project and put twenty forty one

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Speaker 1: hundred million in depending on where we're talking. And so

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Speaker 1: the Retreat for us is about now again a decade

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Speaker 1: in finding a location that really is world class. It's

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Speaker 1: a rooftop, it's got a pool, but it's like it's

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Speaker 1: it's great space. Now. The community, to me is what

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Speaker 1: makes TGS what it is, So that's what we're ultimately

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Speaker 1: focused on. But we want that community to be in

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Speaker 1: spaces that are inspiring to them and that are comparable

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Speaker 1: to anything that you're going to find out in the world.

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Speaker 1: And that's that's the retreat. So we're we're gonna open that.

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Speaker 1: We got the summer kind of lined up for a

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Speaker 1: bunch of cool activations and the plan is to continue

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Speaker 1: to build gathering spots and retreats, because the retreat for

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Speaker 1: us is the retreat for the gathering spot community. So

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Speaker 1: it's very well and its focused. Again, it's got the pool,

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Speaker 1: but like we're positioning this as an escape away from

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Speaker 1: the work and the hustle that happens in a lot

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Speaker 1: of the clubs on a daily basis. This is about

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Speaker 1: us just being able to sit back and connect with

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Speaker 1: one another.

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Speaker 3: Do you see this as like a potential model that

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Speaker 3: you could also do an other cities, because obviously I'll

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Speaker 3: have TGS locations in other cities. I mean I've been

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Speaker 3: to the openings in LA and DC myself, you know,

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Speaker 3: and those are amazing experiences. Like do you think that

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Speaker 3: there's an opportunity to kind of do something simile in

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Speaker 3: those other cities as well?

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Speaker 1: Yeah? No, absolutely, I Mean, like our interests at this point,

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Speaker 1: it's always going to be about community for us, right, So,

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Speaker 1: like we're trying to find yes spaces, right, but like

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Speaker 1: build experiences that help people connect with one of like

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Speaker 1: those those experience when we open DC in LA. Yeah,

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Speaker 1: Like it's one of those things again it's like you

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Speaker 1: don't really know what's happening when it's happening, but then

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Speaker 1: you look back and you're like, whoa, we really like

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Speaker 1: go over till where ADULTA played, flew all of our

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Speaker 1: folks in and had a weekend together. Like yeah, I

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Speaker 1: haven't seen anything like that since, right, So we have

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Speaker 1: that same sort of intensity and focus with the retreat.

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Speaker 1: We're gonna do some things up there. Like I don't

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Speaker 1: think people nothing new under the summer. We're gonna do

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Speaker 1: some things that haven't been seen in a minute.

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Speaker 2: Yeah.

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Speaker 3: One of the things that's interesting too, just again like

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Speaker 3: being a member of TGS and also just is also

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Speaker 3: seeing some of the things that have come out of it.

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Speaker 3: It kind of makes me wonder like would some of

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Speaker 3: these businesses and companies even exist in the version they

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Speaker 3: do if like what you all built didn't exist. Like again,

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Speaker 3: I know I've spent many times there working on butter

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Speaker 3: and other things, you know, I know justin from Render,

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Speaker 3: you know, he launched Render there. Like what do you

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Speaker 3: think about when you just think about some of the

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Speaker 3: things that have kind of grown out of TGS.

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Speaker 1: The first thing that comes to mind is like, I'm

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Speaker 1: really humbled by just even the fact that that's a

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Speaker 1: true statement, right, the fact that we can look at

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Speaker 1: an idea and say, no, there are legitimate businesses. There

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Speaker 1: are people that have found I was speaking at an

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Speaker 1: event a couple of weeks ago and learned of a

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Speaker 1: project that I had heard about before, but the founder

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Speaker 1: stopped me and he was like, my first ten thousand

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Speaker 1: dollars check. I got at the gathering spot and I'm like,

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Speaker 1: so there's all sorts of things that we don't even

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Speaker 1: know that have happened just because people have been able

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Speaker 1: to connect there. I never really fully could have predicted

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Speaker 1: just the diversity of those experiences, right, because yeah, it's

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Speaker 1: startup and tech stuff, but it's also like political stuff

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Speaker 1: and it's big business stuff. And like we've been able

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Speaker 1: to successfully have a little bit of everyone spend time

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Speaker 1: with one another. Youngest members twenty one, oldest is in Basador,

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Speaker 1: young who's ninety three, right, so everybody in between now

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Speaker 1: ten years of time of being able to connect with

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Speaker 1: one another. Yeah, there's I mean, there's all types of

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Speaker 1: stuff that's happened, and we've got I went to a

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Speaker 1: gathering spot, wedding. We've got gatherings about kids, truly. I mean,

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Speaker 1: like the wedding I went to last year. A TGS

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Speaker 1: member who was based in DC met a TGS member

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Speaker 1: based in Atlanta on the La trip. Okay, so they

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Speaker 1: met in Los Angeles and they got married last year.

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Speaker 1: I mean it's just like, yeah, I never fully could

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Speaker 1: have imagined, like when we started this, that it would

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Speaker 1: be able to become important, right because no matter what

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Speaker 1: happens to the business, those marriages, those businesses, like those relationships,

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Speaker 1: those things will go on for forever, which is dope.

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Speaker 3: Yeah. I mean, Also, one of my favorite moments is

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Speaker 3: when the community really rallied around at that time counseling

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Speaker 3: Andre Dickens. I mean I remember seeing and again I

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Speaker 3: called him Dre still but yeah, you know I remember

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Speaker 3: saying like just hanging out and in the restaurant and

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Speaker 3: talking and all that stuff. And then you know there

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Speaker 3: was that moment I remember you hit me up and

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Speaker 3: like just the whole community came together and said, you

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Speaker 3: know what, we're all gonna get behind this person and

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Speaker 3: he'll help him get into worry you know, where he

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Speaker 3: needs to be as far as the mayor of Atlanta.

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Speaker 3: Now he is Mayor of Atlanta, you know, hopefully getting

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Speaker 3: ready to have a second term coming up soon. Like again,

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Speaker 3: like even situations like the head head is an announcement

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Speaker 3: his you know, acceptance speech essentially at TGS, Like like,

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Speaker 3: how does it even feel? Again, like knowing that you

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Speaker 3: all are not only just shaping business but also helping

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Speaker 3: shape politics.

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Speaker 1: The political thing has always been important, right, Like, if

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Speaker 1: we're going to make a difference in the community, you've

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Speaker 1: got to talk to the people who are shaping the

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Speaker 1: policy and talking about what's going on. So I've always

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Speaker 1: taken that super seriously. And there's a lot of businesses

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Speaker 1: where that's like, you know, don't talk to the politician,

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Speaker 1: and I don't. I think it's all politics, right, like

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Speaker 1: everything it doesn't You could point to anything and like

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Speaker 1: there's a political decision that has influenced how this thing

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Speaker 1: got there or like how it was made. So like

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Speaker 1: we've got to lean into just participation but on the

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Speaker 1: personal side, right, to be able to watch people take

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Speaker 1: on different roles. I mean, in the case of the mayor, right,

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Speaker 1: like I'm you like I remember when he was the

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Speaker 1: highly effective member of the city council, right, and so

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Speaker 1: now all the time like I see, I mean I

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Speaker 1: saw the interview that you just did with him at

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Speaker 1: State Farm in front of a packed arena and I'm

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Speaker 1: like that that's drem for me. I met him at TGS, right, so,

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Speaker 1: like that's dre from the events at TGS. Like, wow,

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Speaker 1: that's also like the mayor of this city. You know,

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Speaker 1: it'll be a two term mayor here coming up. So

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Speaker 1: we have never shied away from it, and I believe

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Speaker 1: it is part of our responsibility to lean into the discussion.

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Speaker 1: I want to talk to these folks about why they

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Speaker 1: want to run, and then I want to bring them

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Speaker 1: back and hold them accountable to all of those discussions

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Speaker 1: that we had previously. Right, So we've been able to

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Speaker 1: do that on super local races like school board, I

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Speaker 1: mean here over the last couple of years, all the

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Speaker 1: way up to the presidency, right, so, I mean President

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Speaker 1: by Vice President Harris visited TGS many times, but they

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Speaker 1: were there to connect with the community. I Mean, one

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Speaker 1: of my favorite moments was watching President Biden was there

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Speaker 1: for something else. He just walked out into the dining

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Speaker 1: room and started having like one to one conversations with

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Speaker 1: members talking about what was going on. I'm like, we're

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Speaker 1: talking to the leader of the free world here that

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Speaker 1: in the gatherers bart right, that like we didn't even

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Speaker 1: know if we were gonna be able to have enough

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Speaker 1: money to build this place, and like Secret Service has

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Speaker 1: just locked this building down, right. It's just it's a

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Speaker 1: it's an interesting journey. But like I'm not I'm not,

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Speaker 1: I'm not playing in the political space. We're about to

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Speaker 1: like continue to make a big push there. There's a

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Speaker 1: lot on the line right now, and we really really

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Speaker 1: need good leaders that are genuinely seeking to make a

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Speaker 1: difference in the positions that they're seeking, and we've got

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Speaker 1: to inform that discourse. I think people get the Order

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Speaker 1: Operations wrong a lot, Like it's like a an idea

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Speaker 1: sometimes that the politicians should be delivering to us, which

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Speaker 1: is maybe okay part of it, but like I look

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Speaker 1: at it like we should be delivering what we want

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Speaker 1: to see to the politicians. And to do that, you

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Speaker 1: have to be a relationship with.

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Speaker 3: Them, Yeah, and you have to be active. You have

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Speaker 3: to help make sure get people in there that represent

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Speaker 3: you know, your needs and your community and your culture.

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Speaker 2: You know.

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Speaker 3: That's why that's why I gain, That's why I love

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Speaker 3: the stuff that Dray does. Right, It's like he comes

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Speaker 3: from this community community, yea, and so he's going to

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Speaker 3: see it from a different perspective of somebody that you

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Speaker 3: know comes from somewhere else, and now you're trying to

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Speaker 3: convince them as to why they need to be supportive

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Speaker 3: or you know, get involved in something.

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Speaker 1: Totally a great I mean, look, I say this to

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Speaker 1: folks all the time. Politicians don't like old people, I

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Speaker 1: guess not a natural like old people vote right, like

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Speaker 1: seniors vote. And so we have to just use that

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Speaker 1: very simple frame and understand that if like all of us,

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Speaker 1: are engaged in the process, they're going to be paying

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Speaker 1: attention to the people that are there playing the game.

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Speaker 1: So TGS takes that responsibility seriously, and not everybody who's

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Speaker 1: always liked that. I mean that I kind of is

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Speaker 1: what it is to me. But if you're in business

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Speaker 1: and you're in a people business, you've got to be

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Speaker 1: talking about what's going on, and especially right now, like

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Speaker 1: right now is like the most critical time ever to

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Speaker 1: be very specifically focused on where are we at and

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Speaker 1: where are we going and bringing everybody to that table

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Speaker 1: to have the discussion.

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Speaker 3: You build something that brings people together across all industries

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Speaker 3: and different identities and backgrounds and communities. But yeah, from

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Speaker 3: your seat, especially in Atlanta and in culture at at large.

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Speaker 3: I guess, like, where do you think things are right now?

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Speaker 3: Both cultural and economically.

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Speaker 1: Look, I pride myself being optimistic, right, so with any

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Speaker 1: of this stuff, right Like I again, there's a difference

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Speaker 1: to me about between like where we are and where

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Speaker 1: we have the potential to go to. Right, So there's

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Speaker 1: you know, there's the world as it is, and there's

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Speaker 1: the world as it could be. The world as it

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Speaker 1: is right now? To me, we've got some serious work

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Speaker 1: to do. I don't think that we've recovered coming out

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Speaker 1: of the pandemic, not from a culture or creativity since

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Speaker 1: from even like if you look at the businesses that

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Speaker 1: are being created, it's not the same as it was

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Speaker 1: right before the pandemic. I mean we were cooking, right,

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Speaker 1: I mean I think that's going to be seen as

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Speaker 1: one of the golden ages of Atlanta. I mean, yeah,

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Speaker 1: a ton of things like how long has butter been

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Speaker 1: in existence?

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Speaker 2: Yeah, we launched like twenty eighteen.

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Speaker 1: That was the window, right like that that window you

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Speaker 1: just saw so much stuff happening. No, a lot of

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Speaker 1: those efforts are still around, they're still going. We're here.

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Speaker 1: We need to continue to push the pace with with

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Speaker 1: new stuff, and I'm not seeing the same consistent like

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Speaker 1: we're not consistently producing you know, the same sort of

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Speaker 1: efforts at a at a clip that I'm comfortable with.

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Speaker 1: You add that plus like real economic pressure that we

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Speaker 1: don't really talk about in the way that I think

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Speaker 1: we need to. This is a tough moment, right, but

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Speaker 1: we'll be okay. I mean, I think what history shows us,

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Speaker 1: what are the overall tradition shows us that, like, we

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Speaker 1: will figure our way through. But you've got to acknowledge that,

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Speaker 1: like we're not at the top of the This isn't

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Speaker 1: the the best place that we could be in right now.

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Speaker 1: We've been in better, Yeah.

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Speaker 3: And I mean it's it's always interesting too because people

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Speaker 3: talk about, you know, Atlanta specifically is the Black mecca

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Speaker 3: and culture and all these opportunities. But yeah, when you

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Speaker 3: kind of start to peel the thing back a little

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Speaker 3: bit and ask yourself some hard questions like Okay, who

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Speaker 3: actually owns what out here? And you know, who's actually building,

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Speaker 3: who's actually in control, Where's where's the actual money coming from?

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Speaker 3: Like those answers aren't always the answers people want to see.

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Speaker 1: I don't one just this sounds sad but like again,

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Speaker 1: I think it's just a reality. So our new location,

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Speaker 1: you can see the entire city from Buckhead all the

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Speaker 1: way through downtown and beyond. And when I look at

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Speaker 1: that skyline and the community that I serve the most,

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Speaker 1: or I'm focused on Black folks, nobody black owns most

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Speaker 1: or any of that skyline. So here we are right

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Speaker 1: in a culture capital, in a what is seen as

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Speaker 1: a black mecca. But if they just look at the dirt, right,

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Speaker 1: like we're not, We're not owning much of any of

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Speaker 1: the dirt, right. We can do that same sort of

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Speaker 1: analysis across category. And that is what makes this moment scary.

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Speaker 1: So no, we're not any less creative than we've ever been.

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Speaker 1: But there's being creative and then there's the business of creativity, right,

433
00:20:52,640 --> 00:20:56,959
Speaker 1: and unfortunately here those checks aren't aren't the same. I mean,

434
00:20:56,960 --> 00:21:00,520
Speaker 1: we have a location in LA. It's obvious, right when

435
00:21:00,640 --> 00:21:04,160
Speaker 1: someone is thinking about doing even an event in Atlanta,

436
00:21:05,280 --> 00:21:08,080
Speaker 1: you get in Atlanta budget, which is very different than

437
00:21:08,119 --> 00:21:12,560
Speaker 1: an LA budget, despite talking to very similar audiences. Right,

438
00:21:12,600 --> 00:21:17,560
Speaker 1: So like the business of how the city moves right now,

439
00:21:18,000 --> 00:21:19,960
Speaker 1: we've got to continue to shine a spotlight on that.

440
00:21:20,000 --> 00:21:25,200
Speaker 1: A lot of our creatives are as capable, more capable producing.

441
00:21:25,400 --> 00:21:28,119
Speaker 1: I would argue, the best stuff that you're going to

442
00:21:28,160 --> 00:21:31,280
Speaker 1: find the cash that's in the city tied to that

443
00:21:31,320 --> 00:21:35,199
Speaker 1: doesn't match at all. And so I mean, again, if

444
00:21:35,200 --> 00:21:37,920
Speaker 1: we're going to get to where we need to go,

445
00:21:38,400 --> 00:21:41,120
Speaker 1: we've got to acknowledge that fact. And there's some work

446
00:21:41,119 --> 00:21:44,800
Speaker 1: to do on all sides, but like, simply acknowledging that

447
00:21:44,840 --> 00:21:47,640
Speaker 1: reality is the first step to me. And we get

448
00:21:47,640 --> 00:21:49,639
Speaker 1: so caught up in these narratives of like, oh no,

449
00:21:49,720 --> 00:21:52,080
Speaker 1: we've got it all figured out here in Atlanta, and

450
00:21:52,160 --> 00:21:54,159
Speaker 1: it's like we've got the number one income inequality in

451
00:21:54,240 --> 00:21:58,400
Speaker 1: the country right now. We don't have it figured out now. Look,

452
00:21:58,440 --> 00:22:03,119
Speaker 1: I love this the city tremendously, right, But because I

453
00:22:03,160 --> 00:22:05,120
Speaker 1: love it, like, I've got to talk about how how

454
00:22:05,160 --> 00:22:06,919
Speaker 1: it could be better every single day. And I've got

455
00:22:07,000 --> 00:22:09,800
Speaker 1: kids here, man, my kids are I want to stay here,

456
00:22:10,480 --> 00:22:11,639
Speaker 1: but I want them to be in a version of

457
00:22:11,640 --> 00:22:12,520
Speaker 1: Atlanta that makes sense.

458
00:22:12,920 --> 00:22:16,679
Speaker 3: Yeah. I was talking to Milton Little, CEO of United Way, right,

459
00:22:16,720 --> 00:22:18,880
Speaker 3: and I think he said something on the lines of, yeah,

460
00:22:18,920 --> 00:22:21,879
Speaker 3: from an upper mobility standpoint in Atlanta, Yeah, you know,

461
00:22:21,880 --> 00:22:23,960
Speaker 3: if you're born in poverty, there's like over a ninety

462
00:22:23,960 --> 00:22:26,199
Speaker 3: percent chance that you will stay in that for the

463
00:22:26,200 --> 00:22:26,920
Speaker 3: rest of your life.

464
00:22:27,520 --> 00:22:29,280
Speaker 1: There are a lot of terrible stats like that. I mean,

465
00:22:29,359 --> 00:22:31,960
Speaker 1: life inspectancy on north side of town is like ten

466
00:22:32,040 --> 00:22:36,040
Speaker 1: years more than the south side of town, like miles

467
00:22:36,040 --> 00:22:38,399
Speaker 1: away from one another. We're not talking about like like that.

468
00:22:38,440 --> 00:22:42,520
Speaker 1: This is I mean barely hitting traffic distances and yeah,

469
00:22:43,240 --> 00:22:46,080
Speaker 1: total differences in life expectancy. Where I spend most time

470
00:22:46,160 --> 00:22:48,200
Speaker 1: is in the small business kind of part of this conversation.

471
00:22:49,119 --> 00:22:53,040
Speaker 1: Ninety six percent of our businesses don't employ anyone, right,

472
00:22:53,119 --> 00:22:55,320
Speaker 1: So if you think about what happens when a community

473
00:22:55,359 --> 00:22:59,160
Speaker 1: doesn't have the ability to employ itself, terrible consequences. Right,

474
00:22:59,200 --> 00:23:02,760
Speaker 1: Like you, you're not able to impact the community in

475
00:23:02,800 --> 00:23:06,000
Speaker 1: the same way. And really everyone is dependent upon either

476
00:23:06,200 --> 00:23:10,119
Speaker 1: government or the rest of the private sector to supply

477
00:23:10,400 --> 00:23:12,720
Speaker 1: nearly all of the jobs. Right, So we've got to

478
00:23:12,760 --> 00:23:16,640
Speaker 1: talk about this stuff differently, not as a point of shame, right,

479
00:23:16,640 --> 00:23:18,240
Speaker 1: Like I've said this that before and people are like,

480
00:23:18,440 --> 00:23:19,879
Speaker 1: what are you trying to say about I'm trying to

481
00:23:19,880 --> 00:23:21,959
Speaker 1: say anything about your business. I'm trying to say that,

482
00:23:22,040 --> 00:23:26,800
Speaker 1: like we zoom out, ninety six percent of the companies

483
00:23:27,960 --> 00:23:32,359
Speaker 1: not employing us, not one person, is not a sustainable

484
00:23:32,359 --> 00:23:36,560
Speaker 1: statistic for us as a culture capital like that, that

485
00:23:36,840 --> 00:23:38,760
Speaker 1: isn't something that we can continue to just be okay

486
00:23:38,800 --> 00:23:41,560
Speaker 1: with you add that plus some other stuff. I mean,

487
00:23:41,680 --> 00:23:44,440
Speaker 1: I saw stat a couple of months ago forty three

488
00:23:44,520 --> 00:23:48,480
Speaker 1: percent of black at lantn's have delinquent debt, not debt

489
00:23:48,600 --> 00:23:53,600
Speaker 1: like delinquent debt. So we start adding this all together.

490
00:23:54,200 --> 00:23:57,600
Speaker 1: We've got businesses that don't employ anyone right, one hundred percent,

491
00:23:57,640 --> 00:24:02,920
Speaker 1: reliant on nearly everyone else for all employment opportunities, and

492
00:24:03,640 --> 00:24:08,880
Speaker 1: almost half of the population has money that's owed somewhere.

493
00:24:09,480 --> 00:24:11,639
Speaker 1: There is a path forward, but like that is our

494
00:24:11,680 --> 00:24:12,640
Speaker 1: reality right now.

495
00:24:13,040 --> 00:24:15,840
Speaker 3: It's interesting, man, Like you hear about, you know, black

496
00:24:15,880 --> 00:24:18,040
Speaker 3: businesses being under capitalized all the time, Like we hear

497
00:24:18,080 --> 00:24:20,399
Speaker 3: those stats. But the thing I always wonder about is like,

498
00:24:20,640 --> 00:24:23,680
Speaker 3: what would radical support for these businesses look like?

499
00:24:23,680 --> 00:24:26,320
Speaker 2: Like, what would it look like if Yeah, like you know,

500
00:24:26,320 --> 00:24:27,480
Speaker 2: you made an interesting point me.

501
00:24:27,520 --> 00:24:29,520
Speaker 3: We were talking offline and you said, you know, the

502
00:24:29,560 --> 00:24:31,040
Speaker 3: stuff we do with like with butter dust four a

503
00:24:31,080 --> 00:24:32,960
Speaker 3: four day with a four four collective is amazing. But

504
00:24:33,520 --> 00:24:35,359
Speaker 3: you were like, well, what if y'all had the budget

505
00:24:35,359 --> 00:24:37,760
Speaker 3: of a Coachella, and even for me, it kind of

506
00:24:37,840 --> 00:24:39,320
Speaker 3: you know, there are certain questions that kind of like

507
00:24:39,320 --> 00:24:41,080
Speaker 3: break your frame for a second. You're like, well, damn,

508
00:24:41,160 --> 00:24:44,359
Speaker 3: what if we did have that budget for a Coachella, Right, Like,

509
00:24:44,720 --> 00:24:47,480
Speaker 3: what would radical support look like in a city like

510
00:24:47,520 --> 00:24:50,320
Speaker 3: Atlanta if we could actually get access to that kind

511
00:24:50,359 --> 00:24:53,679
Speaker 3: of capital and really build up the kind of businesses

512
00:24:53,800 --> 00:24:56,280
Speaker 3: and infrastructure that reflect what we talk about Atlanta.

513
00:24:56,400 --> 00:24:59,479
Speaker 1: Is the good news if we were able to get

514
00:24:59,520 --> 00:25:02,000
Speaker 1: to this place, is that genuinely a lot of people

515
00:25:02,119 --> 00:25:04,880
Speaker 1: would be able to participate in the win. I think

516
00:25:05,080 --> 00:25:07,280
Speaker 1: part of the reason why we don't get there is

517
00:25:07,280 --> 00:25:09,159
Speaker 1: that people assume that that would be a brand in

518
00:25:09,240 --> 00:25:12,000
Speaker 1: win and it's like, no, no, no, that like cool, like

519
00:25:12,080 --> 00:25:15,359
Speaker 1: and actually yeah, like it should be a brand and

520
00:25:15,400 --> 00:25:17,840
Speaker 1: win like you thought of something, You've produced, something that

521
00:25:17,840 --> 00:25:20,520
Speaker 1: the city appreciates, and like you should reap all of

522
00:25:20,600 --> 00:25:23,800
Speaker 1: the rewards for that accomplishment, Right. But I think it's

523
00:25:23,840 --> 00:25:27,000
Speaker 1: also fair to say that if we could get four

524
00:25:27,080 --> 00:25:31,200
Speaker 1: or four a day to be Coachella esque, think about

525
00:25:31,200 --> 00:25:33,200
Speaker 1: the small businesses that benefit. Think about all the jobs

526
00:25:33,200 --> 00:25:35,199
Speaker 1: that would be created in that effort, right, Just like

527
00:25:35,480 --> 00:25:37,360
Speaker 1: all of the things that would be necessary in order

528
00:25:37,400 --> 00:25:40,840
Speaker 1: to make that statement a true statement are a ton

529
00:25:40,880 --> 00:25:44,560
Speaker 1: of people that is a net positive impact, right. That

530
00:25:44,880 --> 00:25:47,520
Speaker 1: is that is truly like everyone is going to get

531
00:25:47,560 --> 00:25:51,479
Speaker 1: a piece of this pie situation. And that's how we

532
00:25:51,560 --> 00:25:54,159
Speaker 1: have to think about what support. We're in a really

533
00:25:54,160 --> 00:25:57,480
Speaker 1: really weird spot with support where we like kind of

534
00:25:57,600 --> 00:25:59,639
Speaker 1: hold it as this like chip in our pocket and

535
00:25:59,840 --> 00:26:02,080
Speaker 1: like I don't I don't know if I'm gonna pull

536
00:26:02,080 --> 00:26:04,040
Speaker 1: it out and supports you and it's like no, no, like,

537
00:26:04,160 --> 00:26:08,760
Speaker 1: like think about that differently. Support actually is not only

538
00:26:08,800 --> 00:26:12,040
Speaker 1: just helpful to you the individual, but it is helpful

539
00:26:12,119 --> 00:26:14,280
Speaker 1: to the community because it is helpful to you the

540
00:26:14,600 --> 00:26:18,520
Speaker 1: like Yeah, it truly is a collective, collective thing, and

541
00:26:18,560 --> 00:26:22,080
Speaker 1: I think we talk about it like it's it's very

542
00:26:22,160 --> 00:26:26,000
Speaker 1: like one directional, like I'm I love what you're building here, right,

543
00:26:26,160 --> 00:26:31,480
Speaker 1: but like this platform continuing to grow is beneficial to me.

544
00:26:32,200 --> 00:26:34,960
Speaker 1: I want to see I want to see this happen genuinely,

545
00:26:35,000 --> 00:26:37,639
Speaker 1: like like that that that that is helpful to this

546
00:26:37,840 --> 00:26:41,840
Speaker 1: entire ecosystem to watch you continue to to scale this thing.

547
00:26:42,600 --> 00:26:44,760
Speaker 1: Any other version of this conversation to me doesn't make

548
00:26:44,800 --> 00:26:48,399
Speaker 1: any sense. It doesn't at all, right, and like so

549
00:26:48,520 --> 00:26:50,879
Speaker 1: I being a supportive of one another. I think we

550
00:26:51,000 --> 00:26:55,439
Speaker 1: make it like it's some hard. We accept impossible things

551
00:26:56,240 --> 00:27:00,159
Speaker 1: all the time, like especially right now, like we we

552
00:27:00,240 --> 00:27:04,560
Speaker 1: have companies telling us every single day. Where this really

553
00:27:04,560 --> 00:27:07,280
Speaker 1: clicked in for me. I remember when Amazon said that

554
00:27:07,320 --> 00:27:10,320
Speaker 1: they were about to do the drones to drop packages,

555
00:27:10,760 --> 00:27:12,639
Speaker 1: and I was like, if we really accept that a

556
00:27:12,680 --> 00:27:15,240
Speaker 1: company is going to drop a package at our door

557
00:27:15,760 --> 00:27:18,240
Speaker 1: like jets and style, all of what I just talked

558
00:27:18,280 --> 00:27:20,880
Speaker 1: about is far from impossible, right, Like if you look

559
00:27:20,880 --> 00:27:22,720
Speaker 1: at all the advanswers that are happening in technology with

560
00:27:22,760 --> 00:27:25,880
Speaker 1: AI right now, we've accepted that, like we don't know

561
00:27:25,960 --> 00:27:29,280
Speaker 1: if the music we're listening to any copy that we're reading,

562
00:27:29,440 --> 00:27:31,240
Speaker 1: Like we don't know if any of this stuff is

563
00:27:31,280 --> 00:27:34,119
Speaker 1: actually going to be created by people anymore. But like

564
00:27:34,640 --> 00:27:38,640
Speaker 1: the idea for for being Coachella esque is like that's

565
00:27:38,640 --> 00:27:42,480
Speaker 1: the impossible people, No, Like that's totally possible. What actually

566
00:27:42,560 --> 00:27:46,080
Speaker 1: is crazy is that I can put four words into

567
00:27:46,880 --> 00:27:50,000
Speaker 1: an app and it create like a whole video experience.

568
00:27:50,000 --> 00:27:52,359
Speaker 1: For me, that to me is where I'm like living

569
00:27:52,359 --> 00:27:56,480
Speaker 1: in the twilight zone, not watching companies grow. So you've

570
00:27:56,480 --> 00:27:58,439
Speaker 1: got to talk about it with a spirit of possibility,

571
00:27:58,560 --> 00:28:01,000
Speaker 1: and I believe that it's more than possible, like it

572
00:28:01,000 --> 00:28:02,639
Speaker 1: should be what we're triving to do.

573
00:28:03,160 --> 00:28:05,080
Speaker 3: Why do you think it's so hard for like us

574
00:28:05,080 --> 00:28:06,880
Speaker 3: to talk about some of these things publicly, because again

575
00:28:06,920 --> 00:28:08,600
Speaker 3: only outside you know, when I look, I go out,

576
00:28:08,640 --> 00:28:11,120
Speaker 3: people having a good time. I see everybody partying every weekend.

577
00:28:11,640 --> 00:28:13,959
Speaker 3: We talk about just you know, everybody's got nice cars

578
00:28:13,960 --> 00:28:16,280
Speaker 3: out here. But a lot of these businesses, you know,

579
00:28:16,400 --> 00:28:18,680
Speaker 3: even there, they're struggling. And I'm sure you see a

580
00:28:18,680 --> 00:28:20,200
Speaker 3: lot of these from your perspective as well.

581
00:28:21,359 --> 00:28:23,880
Speaker 1: We got to we have to have some more spaces

582
00:28:23,920 --> 00:28:26,199
Speaker 1: to get to know one another, right, so that there's trust,

583
00:28:26,760 --> 00:28:28,280
Speaker 1: and then with trust you are able to have a

584
00:28:28,320 --> 00:28:31,880
Speaker 1: real conversation. I think that the fact that there's all

585
00:28:31,920 --> 00:28:34,520
Speaker 1: of these kind of images out there that don't actually

586
00:28:34,560 --> 00:28:38,400
Speaker 1: represent the reality of what's happening, why those are so prominent,

587
00:28:38,480 --> 00:28:41,040
Speaker 1: is that like that lets me know that a community

588
00:28:41,080 --> 00:28:44,560
Speaker 1: fully isn't in sync with one another, because if we

589
00:28:44,560 --> 00:28:48,000
Speaker 1: were talking to one another, the type of conversation we

590
00:28:48,000 --> 00:28:50,200
Speaker 1: would be having would be very different, right. It wouldn't

591
00:28:50,200 --> 00:28:51,760
Speaker 1: be about trying to stone on one another. It would

592
00:28:51,760 --> 00:28:54,960
Speaker 1: be like, how can I help you? Right, I heard X, Y,

593
00:28:55,040 --> 00:28:57,080
Speaker 1: and Z is happening. Is there a way for us

594
00:28:57,120 --> 00:29:02,280
Speaker 1: to be supportive? Right, like genuinely supportive? So I try

595
00:29:02,320 --> 00:29:04,240
Speaker 1: not to pay attention to all that stuff because to me,

596
00:29:04,960 --> 00:29:08,640
Speaker 1: it's not even important to shame the folks that make

597
00:29:08,680 --> 00:29:11,200
Speaker 1: that sort of content so much. Is that, Like I

598
00:29:11,240 --> 00:29:14,920
Speaker 1: want to be clear that, like the reality is not

599
00:29:15,040 --> 00:29:18,520
Speaker 1: that it's not even the reality for those people. The

600
00:29:18,560 --> 00:29:20,840
Speaker 1: reality really is that we're all trying to figure it out,

601
00:29:21,040 --> 00:29:24,400
Speaker 1: like every single day we don't know, right, the people

602
00:29:24,440 --> 00:29:27,400
Speaker 1: that you admire, they don't know. They woke up this

603
00:29:27,440 --> 00:29:29,600
Speaker 1: morning just like you and are trying to figure out

604
00:29:29,960 --> 00:29:31,760
Speaker 1: how to make that thing more of a reality. Now,

605
00:29:31,800 --> 00:29:35,280
Speaker 1: there may be some people that are three steps ahead

606
00:29:35,320 --> 00:29:37,280
Speaker 1: because they started. And this is the other thing that

607
00:29:37,280 --> 00:29:39,640
Speaker 1: there's a lot of times forgotten. You've been at this

608
00:29:40,120 --> 00:29:45,000
Speaker 1: for almost a decade. Yeah, right, so people experiencing you

609
00:29:45,040 --> 00:29:47,280
Speaker 1: now with some overnight no thing.

610
00:29:47,400 --> 00:29:47,960
Speaker 2: It's like.

611
00:29:49,560 --> 00:29:52,760
Speaker 1: At night, but not overnight, right, Like this has happened long,

612
00:29:52,800 --> 00:29:55,520
Speaker 1: long nights. But like, so keep that context and know

613
00:29:55,920 --> 00:29:58,480
Speaker 1: And I don't feel like even saying going on a

614
00:29:58,560 --> 00:30:00,920
Speaker 1: limits not even the right way to frame that every

615
00:30:00,960 --> 00:30:03,400
Speaker 1: day you're trying to figure it out. Every day I

616
00:30:03,440 --> 00:30:06,520
Speaker 1: am trying to figure it out. I've made a crazy

617
00:30:06,680 --> 00:30:10,720
Speaker 1: number of mistakes, right Like, probably have a mistake that's

618
00:30:10,760 --> 00:30:12,640
Speaker 1: being made like right now is we're having this conversation

619
00:30:12,800 --> 00:30:16,960
Speaker 1: like it happens all the time. My job every single day, though,

620
00:30:17,120 --> 00:30:19,200
Speaker 1: is to just stay rooted in the idea that like,

621
00:30:19,600 --> 00:30:23,720
Speaker 1: I'm not having a unique experience. I'm just like everybody

622
00:30:23,760 --> 00:30:27,360
Speaker 1: else right now, doing the best that I can. The

623
00:30:27,440 --> 00:30:30,200
Speaker 1: more that we can acknowledge that in one another have

624
00:30:30,320 --> 00:30:33,760
Speaker 1: some grace we live in. I mean, like the amount

625
00:30:33,840 --> 00:30:39,120
Speaker 1: of hate that we are very comfortable sharing about and

626
00:30:39,160 --> 00:30:42,960
Speaker 1: even to one another should not be normalized. It's like

627
00:30:43,320 --> 00:30:46,680
Speaker 1: it's not a normal thing to start to just critique

628
00:30:46,720 --> 00:30:50,240
Speaker 1: openly thing. Now, look, we should hold people accountable. If

629
00:30:50,280 --> 00:30:53,680
Speaker 1: somebody does something wrong, we should absolutely talk about that.

630
00:30:53,920 --> 00:30:56,480
Speaker 1: But you look at half the time what we spend

631
00:30:56,520 --> 00:31:00,640
Speaker 1: time talking about it isn't some like deep dark It's

632
00:31:00,680 --> 00:31:02,480
Speaker 1: a lot of times a person that tried a thing

633
00:31:02,520 --> 00:31:05,360
Speaker 1: and it didn't go exactly how they planned, but they

634
00:31:05,400 --> 00:31:08,000
Speaker 1: had it, they did it in good faith, and we

635
00:31:08,000 --> 00:31:11,240
Speaker 1: should say, hey, look that wasn't that wasn't really what

636
00:31:11,280 --> 00:31:13,080
Speaker 1: we were looking for. You didn't really handle that the

637
00:31:13,120 --> 00:31:16,280
Speaker 1: right way, but like, keep going because we need to

638
00:31:16,280 --> 00:31:19,960
Speaker 1: see you be successful. I appreciate every single person that

639
00:31:20,000 --> 00:31:22,760
Speaker 1: has given us that opportunity. Made a mistake, but I've

640
00:31:22,760 --> 00:31:24,320
Speaker 1: been able to look them in the eyes said I

641
00:31:24,920 --> 00:31:27,200
Speaker 1: didn't mean to do that. I'm genuinely sorry about it.

642
00:31:27,880 --> 00:31:30,960
Speaker 1: Give me an opportunity to have an opportunity. I will

643
00:31:31,000 --> 00:31:33,480
Speaker 1: put my best foot forward. Thank god. There have been

644
00:31:33,480 --> 00:31:34,760
Speaker 1: a lot of people that have been able to say,

645
00:31:34,760 --> 00:31:37,560
Speaker 1: all right, cool, like let's try it again. If we

646
00:31:37,640 --> 00:31:42,440
Speaker 1: all moved more like that, you would see people have, frankly,

647
00:31:42,480 --> 00:31:44,800
Speaker 1: just even the confidence to get in the game, which

648
00:31:44,800 --> 00:31:46,200
Speaker 1: a lot of people don't even want to play. They

649
00:31:46,240 --> 00:31:48,000
Speaker 1: don't even want to try those stuff because they read

650
00:31:48,040 --> 00:31:48,720
Speaker 1: these things.

651
00:31:48,520 --> 00:31:51,040
Speaker 3: And they're like and they know they know that if

652
00:31:51,080 --> 00:31:53,200
Speaker 3: you if not even if you fail, but they know

653
00:31:53,240 --> 00:31:55,520
Speaker 3: that there are people out there that'll take any little

654
00:31:55,600 --> 00:31:58,520
Speaker 3: hiccup and hold it up as if you had some

655
00:31:58,640 --> 00:32:00,000
Speaker 3: level like maliceon tent behind it.

656
00:32:00,120 --> 00:32:00,920
Speaker 1: I don't want to deal with that.

657
00:32:01,480 --> 00:32:01,600
Speaker 3: Man.

658
00:32:02,760 --> 00:32:05,680
Speaker 1: They're very talented people that are like, I don't want

659
00:32:05,720 --> 00:32:07,959
Speaker 1: to sign up for that. I want my idea out

660
00:32:07,960 --> 00:32:09,680
Speaker 1: in the world. I'm really And so there's some people

661
00:32:09,680 --> 00:32:11,160
Speaker 1: that would hear me say that and be like, oh, well,

662
00:32:11,320 --> 00:32:13,239
Speaker 1: that's what you sign up for. Why why have we

663
00:32:13,280 --> 00:32:15,800
Speaker 1: accepted that that's what you're signing up for if you

664
00:32:15,880 --> 00:32:18,280
Speaker 1: are trying to put an idea out in the world

665
00:32:18,320 --> 00:32:21,200
Speaker 1: that you have to take hatred. Now, I think we

666
00:32:21,240 --> 00:32:23,160
Speaker 1: can acknowledge a lot of people just seem to carry

667
00:32:23,160 --> 00:32:24,960
Speaker 1: that with them. But like, I'm not going to normalize

668
00:32:25,000 --> 00:32:30,160
Speaker 1: that as like the expected and almost right response to

669
00:32:31,720 --> 00:32:36,760
Speaker 1: I want to see people, especially here in Atlanta, do well,

670
00:32:37,000 --> 00:32:40,600
Speaker 1: and that is not some altruistic thing. I want to

671
00:32:40,640 --> 00:32:43,520
Speaker 1: live in a city where people are doing it well, right,

672
00:32:43,560 --> 00:32:47,840
Speaker 1: Like that is a better place for me and my

673
00:32:47,960 --> 00:32:51,720
Speaker 1: family if you and your family and everyone that is

674
00:32:51,760 --> 00:32:56,040
Speaker 1: listening to this their families are doing better. But that's

675
00:32:56,040 --> 00:32:58,120
Speaker 1: not going to happen by osmosis. And that's a mistake

676
00:32:58,160 --> 00:33:00,400
Speaker 1: we make a lot here, Like we think it's we

677
00:33:00,600 --> 00:33:04,200
Speaker 1: just you know, hit like enough times that like all

678
00:33:04,240 --> 00:33:06,880
Speaker 1: of a sudden, that's how platforms grow. And it's like, no,

679
00:33:06,960 --> 00:33:10,400
Speaker 1: it takes real intentionality, Like it takes like you have

680
00:33:10,440 --> 00:33:13,040
Speaker 1: to you have to like will that into existence, not

681
00:33:13,200 --> 00:33:17,000
Speaker 1: just all right, good luck. That version of our support

682
00:33:17,040 --> 00:33:21,240
Speaker 1: in Atlanta to me has to die, which is very common.

683
00:33:21,360 --> 00:33:24,360
Speaker 1: You know, we'll see a thing, congratulations, go eat there

684
00:33:25,120 --> 00:33:28,720
Speaker 1: like this weekend, right, like like someone dropped a product, like,

685
00:33:28,800 --> 00:33:30,880
Speaker 1: go buy it. Yeah right. I mean We've had a

686
00:33:30,920 --> 00:33:33,080
Speaker 1: bunch of friends over the last several months write books,

687
00:33:33,800 --> 00:33:36,120
Speaker 1: Go buy them, and yes, go spend the rest of

688
00:33:36,120 --> 00:33:38,480
Speaker 1: the year trying to read them all but like, go

689
00:33:38,520 --> 00:33:42,280
Speaker 1: buy them. I got a stash right now of books

690
00:33:42,280 --> 00:33:46,360
Speaker 1: that like, I absolutely intend to read. But what was

691
00:33:46,400 --> 00:33:49,960
Speaker 1: more important is that I know that sales of these

692
00:33:50,280 --> 00:33:53,840
Speaker 1: books are they need to happen. Yeah, and I could

693
00:33:53,920 --> 00:33:57,080
Speaker 1: I could, unfortunately in a position to make that purchase.

694
00:33:57,280 --> 00:34:00,680
Speaker 1: So let like that's what supported is. It's not these

695
00:34:00,680 --> 00:34:03,520
Speaker 1: grand acts we don't need. It's not billboard work. It's

696
00:34:03,600 --> 00:34:06,000
Speaker 1: just I see what you're doing. I'm gonna pull up

697
00:34:06,040 --> 00:34:08,840
Speaker 1: at it and spend whatever, a couple of dollars that

698
00:34:08,920 --> 00:34:11,640
Speaker 1: I have to make that thing be more successful. And

699
00:34:11,680 --> 00:34:14,960
Speaker 1: I'm genuinely interested in watching you. I'm not threatened or

700
00:34:15,360 --> 00:34:20,520
Speaker 1: or like anything by watching anything else grow, because that

701
00:34:20,640 --> 00:34:23,759
Speaker 1: is what is good for the for us collectively, and

702
00:34:23,800 --> 00:34:26,640
Speaker 1: that that's what's most important, especially in moments like right now,

703
00:34:27,680 --> 00:34:30,400
Speaker 1: you're not you haven't been interested in collective action before,

704
00:34:30,560 --> 00:34:33,520
Speaker 1: Like this is the probably the best moment in your

705
00:34:33,520 --> 00:34:35,560
Speaker 1: lifetime to go ahead and jump into the to the game.

706
00:34:45,040 --> 00:34:49,320
Speaker 3: I had an interesting perspective from a friend of minees

707
00:34:49,360 --> 00:34:52,160
Speaker 3: that you know, even when you think about it, for us,

708
00:34:52,200 --> 00:34:55,120
Speaker 3: a lot of us again we're first generational still, you

709
00:34:55,200 --> 00:34:56,800
Speaker 3: know what I mean when it comes to just access

710
00:34:56,800 --> 00:34:59,279
Speaker 3: to these things and resources, Like I know, for me,

711
00:34:59,440 --> 00:35:02,640
Speaker 3: my mom grew up still drinking out of black only

712
00:35:02,760 --> 00:35:05,359
Speaker 3: water fountains in Alabama. And so again when you think

713
00:35:05,360 --> 00:35:08,120
Speaker 3: about these things, like it's not like these were hundreds

714
00:35:08,160 --> 00:35:10,680
Speaker 3: of generations hundreds of years ago, generations ago, we're still there,

715
00:35:10,719 --> 00:35:13,680
Speaker 3: but like now we're the adults now, and so we

716
00:35:13,800 --> 00:35:15,720
Speaker 3: now have to like start to set up that next generation.

717
00:35:16,120 --> 00:35:17,600
Speaker 3: So we got to give ourselves a little bit of grace,

718
00:35:17,600 --> 00:35:19,839
Speaker 3: but we also got to be honest about where we are,

719
00:35:19,960 --> 00:35:20,879
Speaker 3: like how we can move forward?

720
00:35:20,960 --> 00:35:24,120
Speaker 1: Right It's I had a similar comment the zact same

721
00:35:24,160 --> 00:35:26,719
Speaker 1: comment I was. I was having lunch with THEMANI who

722
00:35:26,960 --> 00:35:30,440
Speaker 1: is the great founder of Founder Culture con and she

723
00:35:30,520 --> 00:35:32,040
Speaker 1: said that at lunch, she was like, oh, is it

724
00:35:32,080 --> 00:35:35,040
Speaker 1: crazy that like we're the adults now and it hit

725
00:35:35,080 --> 00:35:38,680
Speaker 1: I was like, I was kind of enjoyed being a kid.

726
00:35:39,719 --> 00:35:42,279
Speaker 1: I really thought about it that way. But no, this

727
00:35:42,760 --> 00:35:46,920
Speaker 1: is this is the moment, genuinely where we've got to

728
00:35:46,960 --> 00:35:51,920
Speaker 1: step up and and participate. And I'm not trying to

729
00:35:51,920 --> 00:35:54,239
Speaker 1: boil the ocean. I think sometimes when you talk about

730
00:35:54,239 --> 00:35:56,799
Speaker 1: these topics, they just feel like really big and you know,

731
00:35:57,080 --> 00:35:59,839
Speaker 1: very grandiose, like like what really does it look like?

732
00:36:01,160 --> 00:36:02,640
Speaker 1: It looks like a lot of things. It looks like

733
00:36:02,680 --> 00:36:04,640
Speaker 1: calling your friend today and asking them how they're doing.

734
00:36:05,320 --> 00:36:05,480
Speaker 3: Right.

735
00:36:05,480 --> 00:36:07,640
Speaker 1: It looks like finding a business that you want to

736
00:36:07,680 --> 00:36:10,040
Speaker 1: see continue to make it in the neighborhood. And my

737
00:36:10,160 --> 00:36:12,520
Speaker 1: least favorite things beat on the internet and we will

738
00:36:12,560 --> 00:36:14,799
Speaker 1: get the announcement of a business closing and people in

739
00:36:14,800 --> 00:36:20,239
Speaker 1: the comments are like, oh, I go go, it's not

740
00:36:20,280 --> 00:36:23,120
Speaker 1: that complicated. What happened? They weren't making enough money in

741
00:36:23,200 --> 00:36:25,920
Speaker 1: order to make that location viable. So like, if you

742
00:36:26,000 --> 00:36:29,399
Speaker 1: love a thing and it exists right now, go buy

743
00:36:29,480 --> 00:36:31,799
Speaker 1: that thing if you can. And look, I get it's

744
00:36:31,840 --> 00:36:33,880
Speaker 1: not every day, right, but like it doesn't need to

745
00:36:33,920 --> 00:36:35,560
Speaker 1: be every day. It just it needs to be all

746
00:36:35,600 --> 00:36:40,760
Speaker 1: of us consistently just trying our best, which the data

747
00:36:40,800 --> 00:36:43,759
Speaker 1: shows us. This is where opinions stop. The data shows

748
00:36:43,840 --> 00:36:46,080
Speaker 1: us that's not that's not how we're playing the game

749
00:36:46,160 --> 00:36:48,799
Speaker 1: right now. We allow things to just kind of sit

750
00:36:48,840 --> 00:36:52,480
Speaker 1: out there. I don't think we're wishing ill right on

751
00:36:52,840 --> 00:36:56,320
Speaker 1: a lot of these efforts, but we're not like doing

752
00:36:56,360 --> 00:36:59,239
Speaker 1: anything to make them successful. Like, and I think that

753
00:36:59,280 --> 00:37:01,680
Speaker 1: has to be the added Like I am going to

754
00:37:01,680 --> 00:37:04,840
Speaker 1: be a part of like willing this thing to a championship,

755
00:37:05,600 --> 00:37:08,160
Speaker 1: and my little piece of it isn't going to be

756
00:37:08,600 --> 00:37:11,040
Speaker 1: the piece, which again that's a lot of times the fallacy.

757
00:37:12,400 --> 00:37:16,319
Speaker 1: You don't have to be the the fifty percent kind

758
00:37:16,320 --> 00:37:21,760
Speaker 1: of participant in the process. The point five percent like mattered.

759
00:37:22,320 --> 00:37:24,319
Speaker 1: But to your point around you know, first gen and

760
00:37:24,320 --> 00:37:27,840
Speaker 1: second gen money, another tough conversation is that, like, especially

761
00:37:27,880 --> 00:37:32,560
Speaker 1: in the black community, there are a handful of second

762
00:37:32,640 --> 00:37:37,400
Speaker 1: and third generation situations. Anybody that you think has money

763
00:37:38,320 --> 00:37:43,320
Speaker 1: just got it. We're just like like and relatively speaking,

764
00:37:43,880 --> 00:37:46,080
Speaker 1: they probably don't even have that much of it, right,

765
00:37:46,120 --> 00:37:50,319
Speaker 1: I mean, respectfully, I don't like only problems, but like,

766
00:37:51,400 --> 00:37:53,239
Speaker 1: this is first gen cash. I mean I remember I

767
00:37:53,280 --> 00:37:56,719
Speaker 1: was sitting at a bank man, they were like, what

768
00:37:56,800 --> 00:38:00,520
Speaker 1: do you want your Atlanta legacy to be filling ropically.

769
00:38:01,600 --> 00:38:04,040
Speaker 1: And we were having this conversation like near Thanksgiving, and

770
00:38:04,080 --> 00:38:08,640
Speaker 1: I was like, respectfully, when I go to Thanksgiving in

771
00:38:08,680 --> 00:38:12,680
Speaker 1: a couple of weeks, there's poverty at that table, at

772
00:38:12,719 --> 00:38:15,919
Speaker 1: my table, at my fit like in my family right now.

773
00:38:16,280 --> 00:38:18,160
Speaker 1: So I can't sit here and have a conversation with

774
00:38:18,200 --> 00:38:24,680
Speaker 1: you about my my lifetime legacy. Like I get where

775
00:38:24,680 --> 00:38:27,279
Speaker 1: I get where this question comes from, but like in

776
00:38:27,320 --> 00:38:30,839
Speaker 1: my situation right now, by family situation, should we just

777
00:38:30,880 --> 00:38:33,360
Speaker 1: got here wherever? Here is so like and there's a

778
00:38:33,360 --> 00:38:35,880
Speaker 1: lot of work to still still do to get to

779
00:38:35,960 --> 00:38:39,960
Speaker 1: this place where we can start talking generationally and like

780
00:38:40,120 --> 00:38:43,560
Speaker 1: for for generations you know, I yet seen and all

781
00:38:43,600 --> 00:38:46,840
Speaker 1: that like generations. Yeah see, I'm talking about generations that

782
00:38:46,840 --> 00:38:47,200
Speaker 1: are like.

783
00:38:47,400 --> 00:38:50,480
Speaker 2: Yeah, that's about generational wealth. We talk about like right

784
00:38:50,520 --> 00:38:50,960
Speaker 2: now we're.

785
00:38:50,800 --> 00:38:53,080
Speaker 1: Talking about like like like yeah, like not even like

786
00:38:53,160 --> 00:38:55,759
Speaker 1: right now, but like right right now, like like and

787
00:38:55,840 --> 00:38:57,480
Speaker 1: so you know, I mean it's okay for us to

788
00:38:57,520 --> 00:39:00,440
Speaker 1: take a step back and be like, look, where we

789
00:39:00,480 --> 00:39:03,640
Speaker 1: are in the city is great, it could be better,

790
00:39:04,280 --> 00:39:05,960
Speaker 1: and we need to be setting up those second and

791
00:39:06,000 --> 00:39:10,680
Speaker 1: third generation opportunities. My kids need to take this baton

792
00:39:10,719 --> 00:39:14,680
Speaker 1: and be able to push it further and what conditions

793
00:39:14,680 --> 00:39:15,920
Speaker 1: need to be in place in order to make that

794
00:39:15,960 --> 00:39:18,920
Speaker 1: a true statement. But me falling in love with an

795
00:39:18,960 --> 00:39:21,839
Speaker 1: idea that actually is a myth isn't going to help

796
00:39:21,880 --> 00:39:25,319
Speaker 1: to facilitate that, right. So, I mean we're doing some

797
00:39:25,520 --> 00:39:29,680
Speaker 1: of us, which is a big the double underline the

798
00:39:29,719 --> 00:39:33,759
Speaker 1: sum are doing a little bit better, and we have

799
00:39:33,800 --> 00:39:37,000
Speaker 1: a responsibility to make sure that some more of us

800
00:39:38,239 --> 00:39:40,680
Speaker 1: are too, because this is no fun standing in the

801
00:39:40,760 --> 00:39:43,600
Speaker 1: in the It's not the old analogy like standing in

802
00:39:43,600 --> 00:39:46,360
Speaker 1: the club by yourself. Yeah, do you want to be

803
00:39:46,400 --> 00:39:49,240
Speaker 1: the person that's either paying for all of the bottles

804
00:39:49,239 --> 00:39:53,239
Speaker 1: that are coming or in the section solo? Or do

805
00:39:53,280 --> 00:39:55,000
Speaker 1: you want to be able to invite your community to

806
00:39:55,040 --> 00:39:59,120
Speaker 1: be able to have that experience with you. I think

807
00:39:59,120 --> 00:39:59,920
Speaker 1: that's the model that makes it.

808
00:40:00,960 --> 00:40:01,439
Speaker 2: Yeah. Man.

809
00:40:01,640 --> 00:40:03,520
Speaker 3: Now on the flip side, what do you you know?

810
00:40:03,520 --> 00:40:05,440
Speaker 3: What are you seeing in Atlanta and in culture? It

811
00:40:05,680 --> 00:40:07,880
Speaker 3: gives you hope, right, Like who's who's.

812
00:40:07,600 --> 00:40:08,400
Speaker 2: Getting it right? Like?

813
00:40:08,440 --> 00:40:10,120
Speaker 3: What makes what are you seeing? It makes you feel like,

814
00:40:10,239 --> 00:40:11,560
Speaker 3: you know, we can get this thing right again and

815
00:40:11,560 --> 00:40:12,399
Speaker 3: get this back on track.

816
00:40:12,920 --> 00:40:15,600
Speaker 1: The creativity has always been here and there's the same

817
00:40:15,640 --> 00:40:18,200
Speaker 1: people that have been building for a long time. We're

818
00:40:18,200 --> 00:40:21,200
Speaker 1: still building, right, So I'm excited about that, right, Like,

819
00:40:21,239 --> 00:40:24,680
Speaker 1: and that community knows each other. A lot of cities

820
00:40:24,719 --> 00:40:26,480
Speaker 1: do not. So what gives me hope here is that,

821
00:40:26,560 --> 00:40:29,200
Speaker 1: like you can get if I look at just like

822
00:40:29,560 --> 00:40:33,879
Speaker 1: even the guests on this platform, that's Atlanta. I don't

823
00:40:33,920 --> 00:40:36,640
Speaker 1: think you could do that in any other city, from

824
00:40:36,680 --> 00:40:39,640
Speaker 1: elected officials to folks that are leading really big businesses,

825
00:40:39,680 --> 00:40:41,960
Speaker 1: the people that are leading small ones, people like in

826
00:40:42,040 --> 00:40:42,680
Speaker 1: creative field.

827
00:40:42,719 --> 00:40:42,799
Speaker 3: Like.

828
00:40:43,320 --> 00:40:46,000
Speaker 1: Our superpower in Atlanta is the ability to be able

829
00:40:46,040 --> 00:40:49,920
Speaker 1: to do that, right, know each other across lines that

830
00:40:50,440 --> 00:40:54,239
Speaker 1: most other cities, those lines are never crossed. Right. We

831
00:40:54,320 --> 00:40:59,480
Speaker 1: do something really really difficult here, the big business CEO

832
00:40:59,640 --> 00:41:03,799
Speaker 1: types know the small business owners. That sounds basic, but

833
00:41:03,840 --> 00:41:06,799
Speaker 1: it does not happen in other cities. It just doesn't occur, right,

834
00:41:06,840 --> 00:41:09,520
Speaker 1: So we have the ingredients here and this to me

835
00:41:09,600 --> 00:41:11,200
Speaker 1: is one of the more important cities in the world

836
00:41:11,280 --> 00:41:15,000
Speaker 1: right now. We just have to put some more intention

837
00:41:15,400 --> 00:41:18,440
Speaker 1: around the together in this piece of it, like like

838
00:41:18,520 --> 00:41:22,000
Speaker 1: being very specific about how that works every day, and

839
00:41:22,040 --> 00:41:25,400
Speaker 1: to me, Atlanta it becomes will continue to be one

840
00:41:25,400 --> 00:41:28,919
Speaker 1: of the more consequential places around. We have the mathematics

841
00:41:28,920 --> 00:41:32,120
Speaker 1: here though to make that true. And other way there's

842
00:41:32,120 --> 00:41:34,520
Speaker 1: that other places don't. Man o, these cities you go to,

843
00:41:34,560 --> 00:41:36,520
Speaker 1: they're trying to figure out the basics of the how

844
00:41:36,520 --> 00:41:38,920
Speaker 1: they're gonna get the economy to work. We can't decide

845
00:41:38,960 --> 00:41:42,560
Speaker 1: if we're a fintech capital, like a startup capital, a

846
00:41:42,640 --> 00:41:46,360
Speaker 1: music capital, film Like we're fighting about like what actually

847
00:41:46,400 --> 00:41:48,719
Speaker 1: is the industry of the town where all these other

848
00:41:48,719 --> 00:41:52,719
Speaker 1: cities are, Like we need an industry. That's what gives

849
00:41:52,719 --> 00:41:55,040
Speaker 1: me a ton of hope, right because like it's it's in.

850
00:41:56,040 --> 00:41:59,000
Speaker 1: The ingredients are sitting here on the table. Got we

851
00:41:59,000 --> 00:41:59,799
Speaker 1: gotta go bake the cake.

852
00:42:00,320 --> 00:42:02,640
Speaker 3: Yeah. I always, you know, think about and talk about

853
00:42:02,680 --> 00:42:05,399
Speaker 3: kind of like Atlanta's things are still possible, Like it's

854
00:42:05,400 --> 00:42:08,240
Speaker 3: not perfect, but there's still possible. Like the beautiful example

855
00:42:08,280 --> 00:42:10,239
Speaker 3: I kind of give is the four or four day

856
00:42:10,239 --> 00:42:12,360
Speaker 3: parade we just pulled off. I was talking to my

857
00:42:12,440 --> 00:42:15,000
Speaker 3: daughter about this. I said, I had that idea a

858
00:42:15,080 --> 00:42:18,360
Speaker 3: year ago. Started with an idea, and because I have

859
00:42:18,400 --> 00:42:22,080
Speaker 3: a relationship with the mayor's office and the mayor hit

860
00:42:22,160 --> 00:42:24,000
Speaker 3: him up. He was like, let's make it happen now again.

861
00:42:24,080 --> 00:42:24,759
Speaker 2: I paid for it.

862
00:42:25,320 --> 00:42:28,680
Speaker 3: We get it clear, But I said, how difficult would

863
00:42:28,719 --> 00:42:31,080
Speaker 3: it have been? How possible would it have been to

864
00:42:31,160 --> 00:42:34,680
Speaker 3: do that same thing in a year in any other

865
00:42:35,080 --> 00:42:35,880
Speaker 3: major city.

866
00:42:36,239 --> 00:42:38,279
Speaker 1: I'm betting I'm not betting that happens.

867
00:42:38,120 --> 00:42:41,840
Speaker 3: Yeah, in LA, in New York, in Chicago, like, there's

868
00:42:41,960 --> 00:42:44,920
Speaker 3: no way that we could have possibly organized that kind

869
00:42:44,960 --> 00:42:49,560
Speaker 3: of event shut down the main street downtown and had

870
00:42:49,600 --> 00:42:51,839
Speaker 3: the mayor and everybody else out. And again that's where

871
00:42:51,880 --> 00:42:54,160
Speaker 3: I think you see the possibility of like what Atlanta

872
00:42:54,200 --> 00:42:55,200
Speaker 3: really and truly.

873
00:42:54,960 --> 00:42:58,080
Speaker 1: Is, man, you know, like for the Prey was dope,

874
00:42:58,840 --> 00:43:02,279
Speaker 1: But like I saw the conversation that you hosted and

875
00:43:02,440 --> 00:43:06,120
Speaker 1: all the creatives you brought together at State Farm. I

876
00:43:06,120 --> 00:43:10,719
Speaker 1: haven't seen that at Staples or whatever's called whatever called

877
00:43:11,960 --> 00:43:14,680
Speaker 1: or something like there's one of them for me, things

878
00:43:14,680 --> 00:43:18,480
Speaker 1: about Diehard. That's that's what with respect, right, Like there's

879
00:43:18,480 --> 00:43:19,719
Speaker 1: a lot of dem things that are happened in LA,

880
00:43:19,800 --> 00:43:23,719
Speaker 1: but like I haven't seen that. I can't point to

881
00:43:23,800 --> 00:43:27,520
Speaker 1: another city in the country where you're like the arena,

882
00:43:27,719 --> 00:43:29,520
Speaker 1: right like, which for us is like, oh that State Farm,

883
00:43:29,600 --> 00:43:32,520
Speaker 1: Like there are people in most of these other cities

884
00:43:32,640 --> 00:43:35,560
Speaker 1: that like have never been to the Garden, right have

885
00:43:36,440 --> 00:43:40,040
Speaker 1: never thought about going to I mean, like, what makes

886
00:43:40,080 --> 00:43:43,319
Speaker 1: Atlanta special is that it is accessible in some way,

887
00:43:43,320 --> 00:43:47,520
Speaker 1: shape or form. It's not perfect, but it like the

888
00:43:47,560 --> 00:43:49,839
Speaker 1: fact that, like you can see that as a as

889
00:43:49,880 --> 00:43:52,200
Speaker 1: a reality in this city to me is like that's

890
00:43:52,200 --> 00:43:55,400
Speaker 1: incredible that that's like a true statement. I watched somebody

891
00:43:55,400 --> 00:43:58,200
Speaker 1: that I see in my community show up and put

892
00:43:58,200 --> 00:44:01,080
Speaker 1: and take over the arena. It's like what I'm saying

893
00:44:01,360 --> 00:44:04,759
Speaker 1: with also the plane, It's like, only in Atlanta can

894
00:44:04,800 --> 00:44:07,880
Speaker 1: you call people at a major airline at a fortune

895
00:44:07,920 --> 00:44:10,759
Speaker 1: five and be like, hey, I need a plane and

896
00:44:10,880 --> 00:44:12,719
Speaker 1: to be like you to be clear, I pay for it,

897
00:44:13,239 --> 00:44:17,600
Speaker 1: but like I need a plane. That that is uniquely

898
00:44:18,600 --> 00:44:20,600
Speaker 1: what Atlanta is able to produce, and like we can't

899
00:44:20,640 --> 00:44:22,720
Speaker 1: forget that either, Like that that's what makes the city.

900
00:44:23,200 --> 00:44:25,040
Speaker 1: I'm not going I will never go anywhere, right, but

901
00:44:25,120 --> 00:44:30,040
Speaker 1: like it's this is a preservation project, right, So you

902
00:44:30,080 --> 00:44:32,640
Speaker 1: can't just fall in love with this version of it

903
00:44:32,680 --> 00:44:35,560
Speaker 1: because it's like anything in the start of life, right, Like,

904
00:44:36,400 --> 00:44:38,040
Speaker 1: there has to be some movement. So we've got to

905
00:44:38,080 --> 00:44:41,000
Speaker 1: continue to talk about what does that movement need to

906
00:44:41,040 --> 00:44:42,799
Speaker 1: be and who needs to be a part of that

907
00:44:42,800 --> 00:44:45,359
Speaker 1: conversation and for me, it a lot of it gets

908
00:44:45,400 --> 00:44:46,759
Speaker 1: down to the math. I just want folks to be

909
00:44:46,760 --> 00:44:51,000
Speaker 1: able to survive here, and it's it's not impossible. I

910
00:44:51,000 --> 00:44:53,000
Speaker 1: mean we're here, right, but like I think there's ways

911
00:44:53,000 --> 00:44:54,080
Speaker 1: for us to make.

912
00:44:53,960 --> 00:44:54,080
Speaker 2: It a.

913
00:44:55,600 --> 00:44:57,560
Speaker 1: Little bit easier for a lot of people to enjoy

914
00:44:57,600 --> 00:44:58,200
Speaker 1: this experience.

915
00:44:58,560 --> 00:45:00,400
Speaker 3: Yeah, man, look before we get out of this has

916
00:45:00,400 --> 00:45:02,800
Speaker 3: been an amazing conversation. Again, Like we know all the

917
00:45:02,800 --> 00:45:04,920
Speaker 3: stuff you do with TGS and just all the connections

918
00:45:04,920 --> 00:45:08,640
Speaker 3: you have to entrepreneur, small business, politicians, just people up

919
00:45:08,640 --> 00:45:12,280
Speaker 3: and down kind of that you know, ecosystem of culture

920
00:45:12,280 --> 00:45:15,000
Speaker 3: and capital. Right, Like if somebody's listening to this and

921
00:45:15,040 --> 00:45:19,520
Speaker 3: they're feeling stuck or overwhelmed or just like unsure about

922
00:45:19,520 --> 00:45:21,759
Speaker 3: like what their next move is, like, what would you

923
00:45:21,760 --> 00:45:22,600
Speaker 3: say to them right now?

924
00:45:23,080 --> 00:45:25,759
Speaker 1: I say two quick things. First, that experience is not

925
00:45:26,360 --> 00:45:30,600
Speaker 1: that different, right, Like embrace that, right that like not

926
00:45:30,719 --> 00:45:34,279
Speaker 1: being sure, feeling like you're not the right person, maybe

927
00:45:34,360 --> 00:45:40,160
Speaker 1: underestimating your qualifications. Like I've had the privilege, as you mentioned,

928
00:45:40,200 --> 00:45:43,759
Speaker 1: of meeting some of the biggest names of our time,

929
00:45:44,520 --> 00:45:47,080
Speaker 1: but when you actually talk to those folks, they talk

930
00:45:47,120 --> 00:45:49,760
Speaker 1: about the same things. They're having that same very human

931
00:45:49,800 --> 00:45:53,359
Speaker 1: experience of being like and now, look the stakes might

932
00:45:53,360 --> 00:45:55,960
Speaker 1: be a little bit different, right, everything is relative, but

933
00:45:56,040 --> 00:45:59,719
Speaker 1: like they're fundamentally experiencing the same emotions. I don't know

934
00:45:59,719 --> 00:46:01,839
Speaker 1: if I can get another championship, I don't know if

935
00:46:01,880 --> 00:46:04,120
Speaker 1: I can get my music back out there. Like it's

936
00:46:04,160 --> 00:46:08,160
Speaker 1: the same sort of fundamentals, right, but behind that, I

937
00:46:08,160 --> 00:46:13,600
Speaker 1: would say, genuinely, the world in this city, like we

938
00:46:13,719 --> 00:46:17,359
Speaker 1: need you to produce that thing. So like, please, there's

939
00:46:17,360 --> 00:46:19,239
Speaker 1: never gonna be perfect circumstances. You're never gonna have the

940
00:46:19,320 --> 00:46:21,680
Speaker 1: right amount of money, the weather's never gonna be the

941
00:46:21,719 --> 00:46:23,879
Speaker 1: it's not gonna be the I think sometimes people want

942
00:46:23,920 --> 00:46:26,960
Speaker 1: like birds chirping blue skies and like that's the day

943
00:46:26,960 --> 00:46:30,160
Speaker 1: to get started. That day's not coming today is here, though,

944
00:46:30,239 --> 00:46:32,880
Speaker 1: so like go make that thing happen and know that,

945
00:46:32,960 --> 00:46:35,400
Speaker 1: like you're in a context, especially if you're in Atlanta,

946
00:46:36,280 --> 00:46:40,320
Speaker 1: where people will will applaud and be excited to see

947
00:46:40,480 --> 00:46:44,000
Speaker 1: you you try, right, And so I mean, my my

948
00:46:44,040 --> 00:46:45,960
Speaker 1: biggest thing with TGS is like if we could have

949
00:46:46,000 --> 00:46:50,000
Speaker 1: an opportunity to have an opportunity, what a blessing that is?

950
00:46:50,640 --> 00:46:53,319
Speaker 1: If you have an opportunity to have one go try

951
00:46:53,360 --> 00:46:55,480
Speaker 1: to make that thing happen. A lot of times the

952
00:46:55,520 --> 00:46:58,080
Speaker 1: downsides aren't that they're not as scary as probably what

953
00:46:58,120 --> 00:46:58,919
Speaker 1: they feel like right now.

954
00:46:59,200 --> 00:47:01,399
Speaker 3: Absolutely, well, look Ryan man, this is great man. Before

955
00:47:01,440 --> 00:47:03,799
Speaker 3: we get out of here, just I'm sure people some

956
00:47:03,840 --> 00:47:05,520
Speaker 3: people know. But for those that don't, Man, tell them

957
00:47:05,520 --> 00:47:07,880
Speaker 3: all the things. How can they support you? The gathering spot,

958
00:47:08,120 --> 00:47:09,920
Speaker 3: the retreat, how can they get involved in all the

959
00:47:09,920 --> 00:47:11,000
Speaker 3: different stuff you got going on.

960
00:47:12,000 --> 00:47:14,160
Speaker 1: We're easy to find. We're at the gathering spot on everything.

961
00:47:14,239 --> 00:47:17,000
Speaker 1: We're a membership community, right so if you're interested in

962
00:47:17,000 --> 00:47:19,120
Speaker 1: becoming a member, go to the Gatheringspot, dot club or

963
00:47:19,120 --> 00:47:21,600
Speaker 1: find us on social It's pretty easy from there to

964
00:47:21,640 --> 00:47:23,920
Speaker 1: get in touch with us. I'm easy to find online

965
00:47:23,920 --> 00:47:26,960
Speaker 1: to Ryan Wilson on everything and on a certain platform

966
00:47:27,000 --> 00:47:30,400
Speaker 1: spot on ourw But like, we're not that difficult to

967
00:47:30,520 --> 00:47:32,440
Speaker 1: connect with. If you have an event or an experience

968
00:47:32,560 --> 00:47:34,680
Speaker 1: or thing that you want to just you need support

969
00:47:35,280 --> 00:47:37,719
Speaker 1: on give us a shout. That's what this business was

970
00:47:37,760 --> 00:47:42,280
Speaker 1: created to do. But I appreciate, I mean, in conclusion

971
00:47:42,280 --> 00:47:45,279
Speaker 1: and conclusion here to you and everybody that's been a

972
00:47:45,280 --> 00:47:47,640
Speaker 1: part of this experience. If you've attended an event, if

973
00:47:47,680 --> 00:47:49,239
Speaker 1: you've been a member of the club, I don't care

974
00:47:49,280 --> 00:47:53,240
Speaker 1: how you've connected with us. Thank you. It is still

975
00:47:53,360 --> 00:47:55,520
Speaker 1: surreal to me every single day. We a lot of

976
00:47:55,520 --> 00:47:57,200
Speaker 1: some of the big names that have come through TGS

977
00:47:57,280 --> 00:48:00,520
Speaker 1: what comes up, But it's those small moments just watching

978
00:48:00,560 --> 00:48:02,480
Speaker 1: people like sit at the bar and like talk with

979
00:48:02,520 --> 00:48:06,120
Speaker 1: one another, and I'm like, Wow, I'm really really grateful.

980
00:48:06,200 --> 00:48:08,719
Speaker 1: I've only had one job. This has been the only

981
00:48:08,800 --> 00:48:12,560
Speaker 1: thing that I've ever done professionally, so I really do

982
00:48:12,640 --> 00:48:15,080
Speaker 1: appreciate the opportunity to talk about it and for everybody

983
00:48:15,080 --> 00:48:16,040
Speaker 1: that comes.

984
00:48:16,239 --> 00:48:18,200
Speaker 2: Absolutely, man, well, thank you for all you're doing.

985
00:48:18,239 --> 00:48:19,680
Speaker 3: Thank you for what you're putting out there into the

986
00:48:19,680 --> 00:48:22,719
Speaker 3: culture to make these opportunities available and giving us a

987
00:48:22,760 --> 00:48:25,400
Speaker 3: place to gather. Man, we appreciate it all the season.

988
00:48:25,640 --> 00:48:28,759
Speaker 3: With that said, we out. That's the pod. You've been

989
00:48:28,760 --> 00:48:30,920
Speaker 3: listening to button Nomics and IM your host Brandon Butler.

990
00:48:31,080 --> 00:48:33,920
Speaker 3: Got comments, feedback? Want to be on the show? Send

991
00:48:34,000 --> 00:48:36,880
Speaker 3: us an email today at hello at butteronomics dot com.

992
00:48:37,080 --> 00:48:40,120
Speaker 3: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

993
00:48:40,239 --> 00:48:43,600
Speaker 3: Ksey Pegram, with marketing support from Queen and Nikki. Music

994
00:48:43,640 --> 00:48:46,279
Speaker 3: provided by mister Hanky if you haven't already, hit that

995
00:48:46,320 --> 00:48:48,799
Speaker 3: subscribe button and never missed an episode, and be sure

996
00:48:48,800 --> 00:48:51,239
Speaker 3: to follow us on all our social platforms at butter

997
00:48:51,320 --> 00:48:54,640
Speaker 3: dot Atl. Listen to button Nomics on the iHeartRadio app,

998
00:48:54,680 --> 00:49:01,400
Speaker 3: Apple Podcasts, or wherever you get your podcasts. Oount count

999
00:49:01,440 --> 00:49:03,400
Speaker 3: pump count out,