WEBVTT - A Cannes-Do Attitude with Beth Sidhu 0:00:00.720 --> 0:00:02.960 Welcome to Good Game with Sarah Spain, where we spent 0:00:03.000 --> 0:00:06.040 our Saturday singing the Mariah Carey part of One Sweet 0:00:06.120 --> 0:00:09.160 Day with Boys to Men and belting out mister Brightside 0:00:09.160 --> 0:00:11.239 with the Killers. Now we're headed to cheer on the 0:00:11.360 --> 0:00:13.080 US women's national soccer team. 0:00:12.840 --> 0:00:16.880 And that she believes Cup. Godspeed, Vocal Courts, Godspeed. 0:00:17.320 --> 0:00:19.840 It's Monday, February twenty fourth, and on today's show you'll 0:00:19.840 --> 0:00:23.279 hear from chief branded communications officer for Stagwell the Women 0:00:23.400 --> 0:00:25.480 behind Sport Beach in can France. 0:00:25.280 --> 0:00:25.920 Beth Sadu. 0:00:26.360 --> 0:00:28.400 We talked about how the perception of women athletes and 0:00:28.400 --> 0:00:30.840 women's leagues has changed over the years. On the business side, 0:00:30.920 --> 0:00:34.280 why female athletes make great brand ambassadors and partners, and 0:00:34.320 --> 0:00:37.040 which big names will be seaside in France this summer. 0:00:37.440 --> 0:00:41.239 Plus Like Fatherlike Daughter, tempo moves are speeding up, and 0:00:41.360 --> 0:00:44.600 Alpine Skiing inducts its first member of the one hundred club. 0:00:44.800 --> 0:00:52.199 It's all coming up right after this. Welcome back, Slaicys. 0:00:52.240 --> 0:00:56.120 Here's what you need to know today. Let's start with 0:00:56.200 --> 0:00:59.800 alpine Skiing, where American Mikaela Schiffren recorded her one hundredth 0:00:59.800 --> 0:01:02.920 word Old Cup win on Sunday morning, winning the slalom 0:01:02.920 --> 0:01:05.160 at a World Cup stop in Italy. The twenty nine 0:01:05.240 --> 0:01:08.160 year old Chiffrin, already considered among the greatest of all time, 0:01:08.560 --> 0:01:11.960 is the first alpine skier to ever reach one hundred wins. Now, 0:01:12.000 --> 0:01:13.960 you'd think they've given all that success, she'd have a 0:01:14.000 --> 0:01:15.800 pretty good idea of where to look when she crosses 0:01:15.840 --> 0:01:18.520 the finish line. Not so much after the win. She 0:01:18.560 --> 0:01:21.160 told reporters, quote, I didn't know if it said fourth 0:01:21.600 --> 0:01:24.399 or first. One hundred times later and I still can't 0:01:24.400 --> 0:01:27.759 find the darn scoreboard end quote. In honor for one 0:01:27.800 --> 0:01:30.760 hundred win, Chiffrin is partnering with the scher Winter Foundation 0:01:31.080 --> 0:01:33.280 to raise one hundred thousand dollars for kids who might 0:01:33.319 --> 0:01:37.240 not otherwise have access to enroll in ski and snowboard programs. Oh, 0:01:37.280 --> 0:01:40.680 by the way, google Mikayla Schiffrin and enjoy what happens next. 0:01:41.360 --> 0:01:44.200 Two unrivaled Over the weekend, the Lunar Owls recorded their 0:01:44.240 --> 0:01:47.200 first loss of the season, falling to Rose BC seventy 0:01:47.240 --> 0:01:51.360 two sixty three. Rose's Angel Reese recorded the first twenty 0:01:51.480 --> 0:01:54.520 twenty and unrivaled history in that win, finishing with twenty 0:01:54.600 --> 0:01:57.280 two points and twenty one rebounds and helping her team 0:01:57.320 --> 0:01:59.760 to its fourth straight win. And because we all know 0:01:59.800 --> 0:02:02.320 a jel loove's a little trash talk, she exited the 0:02:02.320 --> 0:02:05.360 court with the classic selly mimicking the lunar owls hoody 0:02:05.440 --> 0:02:08.400 who Call and flapping her arms as fans cheered her on. 0:02:09.040 --> 0:02:11.720 And if you like that, check out the rosebc Instagram 0:02:11.720 --> 0:02:14.440 account for plenty more post win braggery. 0:02:14.720 --> 0:02:15.360 They went deep. 0:02:15.960 --> 0:02:17.880 It wasn't all bad news for the Owls this weekend, though. 0:02:17.880 --> 0:02:19.800 Twenty four hours later, they became the first team to 0:02:19.840 --> 0:02:22.359 clinch a playoff berth after defeating the Laces eighty eight 0:02:22.400 --> 0:02:22.920 to sixty. 0:02:23.200 --> 0:02:24.200 A total of four. 0:02:24.040 --> 0:02:27.040 Teams will qualify for the unrivaled playoffs, with the Laces, 0:02:27.240 --> 0:02:30.640 Rose and Vinyl currently occupying the other spots. The regular 0:02:30.639 --> 0:02:32.920 season concludes on March tenth, so the Phantom and the 0:02:32.919 --> 0:02:35.040 miss better get a move on if they want in 0:02:36.040 --> 0:02:39.239 to the WNBA. The Toronto Tempo have announced Monica Wright 0:02:39.360 --> 0:02:42.359 Rogers as their general manager. Wright Rogers, a former two 0:02:42.400 --> 0:02:45.240 time WNBA champ with the Minnesota Links as a player, 0:02:45.480 --> 0:02:47.520 most recently spent two seasons as an. 0:02:47.440 --> 0:02:49.359 Assistant GM with the Phoenix Mercury. 0:02:49.600 --> 0:02:51.960 The Canadian expansion team is set to make its debut 0:02:52.040 --> 0:02:56.440 in twenty twenty six. More WNBA Katie Lou Samuelson is 0:02:56.480 --> 0:02:59.519 headed to the Seattle Storm. The sharp shooting Samuelson, who's 0:02:59.520 --> 0:03:03.280 played for five different WNBA teams in her five seasons, 0:03:03.639 --> 0:03:06.640 returns to Seattle, where she spent her twenty twenty one season. 0:03:06.840 --> 0:03:08.680 The one year deal comes after parting ways with the 0:03:08.680 --> 0:03:12.320 Indiana Fever earlier this month. Her Fever contract was protected, 0:03:12.400 --> 0:03:14.960 so Indiana offered her a buyout. The twenty seven year 0:03:15.000 --> 0:03:17.240 old is currently hooping it up and unrivaled on the 0:03:17.240 --> 0:03:21.359 Phantom BC squad to the NWSL. Well, we've got another 0:03:21.560 --> 0:03:25.320 questionable hiring decision. BFC announced last week that the club 0:03:25.320 --> 0:03:28.160 has hired Graham Abel as its new head of domestic scouting. 0:03:28.480 --> 0:03:30.800 The announcement was met with immediate pushback. 0:03:31.120 --> 0:03:34.680 Is able as previously faced allegations of abuse. A twenty 0:03:34.720 --> 0:03:38.400 twenty four investigative report from The Oregonian examined Abel's tenure 0:03:38.400 --> 0:03:40.760 as head coach at the University of Oregon. After the 0:03:40.800 --> 0:03:44.120 team went winless in twenty twenty three and twelve players 0:03:44.160 --> 0:03:47.800 departed the program. The Oregonian spoke to fourteen players who 0:03:47.800 --> 0:03:51.480 alleged that Abel used harsh language, threw objects at players, 0:03:51.520 --> 0:03:55.000 and threatened to revoke scholarships. Players told The Oregonian that 0:03:55.120 --> 0:03:58.000 minor mistakes during practice or a game would result in long, 0:03:58.160 --> 0:04:01.080 expletive filled diatribes of how they weren't good enough to 0:04:01.120 --> 0:04:04.040 play college soccer, didn't deserve a spot on the team, 0:04:04.160 --> 0:04:07.720 and that his comments frequently veered into personal attacks. Abel 0:04:07.800 --> 0:04:11.240 denied the allegations to the Oregonians, saying in a written statement, quote, 0:04:11.400 --> 0:04:14.280 at no point have I used threatening statements or financial 0:04:14.280 --> 0:04:17.880 repercussions as a part of coaching end quote. The university 0:04:17.880 --> 0:04:20.200 also issued a statement to the outlet saying a postseason 0:04:20.240 --> 0:04:23.560 review by the athletic department found no evidence of verbal abuse. 0:04:23.920 --> 0:04:26.560 In a press conference to announce the new hires, BAFC 0:04:26.720 --> 0:04:29.280 general manager Matt Potter said there were numerous steps in 0:04:29.320 --> 0:04:32.479 the hiring process, but when asked whether that process included 0:04:32.520 --> 0:04:36.200 speaking to any of Abel's former Oregon players, Porter said 0:04:36.200 --> 0:04:39.960 he wasn't sure. The athletics Meglenahan wrote an extensive story 0:04:39.960 --> 0:04:42.760 on Abeles hiring, which gets into way more detail about 0:04:42.760 --> 0:04:45.640 the different tiers of NWSL roles and the type of 0:04:45.680 --> 0:04:48.880 background checks that go into each one. Heerlenahan's reporting as 0:04:48.920 --> 0:04:52.440 a Tier two hire ables hiring wouldn't have mandated media 0:04:52.480 --> 0:04:56.200 vetting or speaking to references outside of what the candidate provided. 0:04:56.640 --> 0:04:58.559 We'll link to Meg's full story in the show notes, 0:04:58.600 --> 0:05:01.240 as well as the Oregonians twenty te twenty four investigative 0:05:01.240 --> 0:05:05.279 report to college Swimming, Virginia's women's swim team had a 0:05:05.360 --> 0:05:09.000 record setting outing at the ACC Championships. Led by Olympian 0:05:09.080 --> 0:05:12.839 sisters Gretchen and Alex Walsh. The Cavaliers now own every 0:05:13.080 --> 0:05:18.200 ACC women's swimming record, along with all five NCUBA relay records. 0:05:18.520 --> 0:05:19.600 Talk about dominance. 0:05:19.880 --> 0:05:23.080 The NCBLEA Swimming Championships are next month, and Virginia will 0:05:23.120 --> 0:05:25.720 be aiming to win a fifth straight national team title. 0:05:26.560 --> 0:05:30.320 To college hoops, Paige Becker's point watch continues. The Yukon 0:05:30.360 --> 0:05:32.880 Star had twenty three points, ten assists, and three steals 0:05:32.880 --> 0:05:35.200 in the huskies eighty six forty seven rout up the 0:05:35.200 --> 0:05:38.520 Butler Bulldogs on Saturday, moving up to the number six 0:05:38.560 --> 0:05:42.039 spot on Yukon's all time scoring list. And while Page 0:05:42.120 --> 0:05:45.599 is chasing records, teammate Caroline ducharm was simply seeking a 0:05:45.640 --> 0:05:48.360 return to the court and after four hundred and sixty 0:05:48.400 --> 0:05:49.080 one days. 0:05:49.160 --> 0:05:51.200 She got it. The Yukon guard has been out for 0:05:51.240 --> 0:05:52.800 fifteen months working. 0:05:52.520 --> 0:05:54.599 Her way back from head and neck injuries, so it 0:05:54.600 --> 0:05:56.600 was quite an emotional scene when she checked into the 0:05:56.640 --> 0:05:59.520 game on Saturday. The injuries have plagued Ducharm throughout her 0:05:59.520 --> 0:06:01.920 time at UKA. She sat out five times during the 0:06:01.960 --> 0:06:04.360 team's national runner up finish in twenty one twenty two, 0:06:04.640 --> 0:06:07.960 made just twenty three appearances the following season, and after 0:06:08.000 --> 0:06:10.240 winning the starting job last year, had to be shut 0:06:10.279 --> 0:06:13.000 down for the season after just four games. Said Becker's 0:06:13.040 --> 0:06:15.440 after the game about duchar making her return, quote, it 0:06:15.440 --> 0:06:17.640 brings you to tears because of everything she's been through 0:06:17.680 --> 0:06:20.320 and everything she's overcome and how much work she's put 0:06:20.360 --> 0:06:20.760 into it. 0:06:20.920 --> 0:06:21.640 End quote. 0:06:21.960 --> 0:06:24.880 Some book news South Carolina Gamecock said coach and former 0:06:25.000 --> 0:06:28.599 WNBA All Star Dawn Staley has announced an upcoming book, 0:06:28.960 --> 0:06:32.720 Uncommon Favor, Basketball, North Philly, My Mother, and the Life 0:06:32.800 --> 0:06:35.039 Lessons I Learned from All Three. It's set to be 0:06:35.040 --> 0:06:37.400 published in May and is available for pre order now. 0:06:37.880 --> 0:06:39.920 Speaking of books, you remember Fred. At the show, Jane 0:06:39.960 --> 0:06:42.240 McManus came on to talk about her new book, The 0:06:42.240 --> 0:06:45.440 Fast Track Inside the surging business of women's sports. Well, 0:06:45.560 --> 0:06:48.320 she celebrated published day last Friday, so go order it 0:06:48.360 --> 0:06:51.760 online or grab it at a local bookstore. Oh and 0:06:51.920 --> 0:06:55.040 my first book, Runs in the Family, an incredible true 0:06:55.040 --> 0:06:58.000 story of football, fatherhood and belonging, comes out in June, 0:06:58.080 --> 0:07:01.200 and it's also available for pre order now. Shameless Plug 0:07:01.320 --> 0:07:04.600 number two. I think that is. You can expect plenty more. 0:07:05.200 --> 0:07:07.840 In soccer news, the US women's national team defeated Columbia 0:07:07.839 --> 0:07:09.920 two nil in their first match of the She Believes 0:07:09.960 --> 0:07:13.040 Cup behind goals by Chelsea's Katerina Macario and the Utah 0:07:13.120 --> 0:07:16.960 Royals Alli Centiner. Macario's goal was her first international tally 0:07:17.040 --> 0:07:18.960 in three years as she works her way back from 0:07:18.960 --> 0:07:23.040 a twenty twenty two ACL injury. Centener's goal and absolute banger, 0:07:23.240 --> 0:07:26.240 was her first at the senior level, and seventeen year 0:07:26.240 --> 0:07:28.600 old Lillly Johannes was impressive in the win as well, 0:07:28.760 --> 0:07:31.640 adding to what are already very high expectations for the 0:07:31.720 --> 0:07:35.280 much hyped teen. We're recording this episode early on Sunday 0:07:35.320 --> 0:07:37.400 so I can head out to Glendale and watch USA 0:07:37.560 --> 0:07:40.920 versus Australia stories from that one later in the week. 0:07:43.160 --> 0:07:44.240 We're going to take a quick break. 0:07:44.280 --> 0:07:46.280 When we come back, we dive more into the business 0:07:46.280 --> 0:07:48.600 of women's sports with Best to Do. I caught up 0:07:48.600 --> 0:07:50.400 with her earlier this month to talk about the women 0:07:50.440 --> 0:08:00.040 athletes scoring big on Sport Beach That's next us And 0:08:00.080 --> 0:08:02.560 now she's spearheads Sport Beach in con one of the 0:08:02.640 --> 0:08:05.680 year's biggest sports industry events, and leads all brand and 0:08:05.680 --> 0:08:09.600 communications efforts for Staguell, a top ten global marketing services firm. 0:08:09.840 --> 0:08:12.560 She did previous stops at K Street, Capital, Politico and 0:08:12.600 --> 0:08:14.920 PSB Insights. She got her masters at Cambridge, it did 0:08:15.000 --> 0:08:18.080 undergrad at George Washington. She knows all the hot spots 0:08:18.120 --> 0:08:19.160 in the south of France. 0:08:19.240 --> 0:08:21.760 It's Beth to do. Beth, thanks for joining us. 0:08:22.120 --> 0:08:24.240 Thank you so much for having me. Sarah. It's nice 0:08:24.280 --> 0:08:24.760 to be here. 0:08:25.440 --> 0:08:27.800 It is a wintry day here in Chicago, so to 0:08:27.840 --> 0:08:30.480 get to talk about all things France in the summer. 0:08:30.920 --> 0:08:34.400 That trip can't come fast enough. Not just Sport Beach 0:08:34.480 --> 0:08:37.000 on the docket today, but just how folks like you 0:08:37.080 --> 0:08:40.880 are running major sports events and seeing women athletes and 0:08:40.920 --> 0:08:43.640 women's leagues differently when planning than maybe even just a 0:08:43.679 --> 0:08:45.480 couple of years ago. I want to start with the 0:08:45.480 --> 0:08:48.360 basics for those who don't know, So, what exactly is 0:08:48.480 --> 0:08:49.200 sport Beach. 0:08:49.840 --> 0:08:52.800 Yeah, well, thank you again for having me and for 0:08:52.920 --> 0:08:56.400 bringing these topics to life. So Sport Beach is the 0:08:56.440 --> 0:09:02.560 premiere mix of athletes and marketers in can France every summer. 0:09:03.400 --> 0:09:06.120 It started with a really simple idea, which is that 0:09:06.320 --> 0:09:11.360 individual athletes are the key narrators of so much of sport, 0:09:11.800 --> 0:09:15.920 and sport is culture, sport is innovation, sport is fashion, 0:09:16.320 --> 0:09:20.240 sport is technology, and we really felt like individual athletes, 0:09:20.559 --> 0:09:24.480 women athletes in particular, but really all individual athletes needed 0:09:24.520 --> 0:09:27.840 an opportunity to be on the same level, on the 0:09:27.880 --> 0:09:31.280 same field as brand marketers. And that's what we do. 0:09:31.400 --> 0:09:34.640 We bring together individual athletes with the world's best brand 0:09:34.640 --> 0:09:37.680 marketers and help them do business together. 0:09:38.240 --> 0:09:39.720 I want to dive into that in a second, but 0:09:39.760 --> 0:09:42.400 we need to have an important pronunciation debate. I say 0:09:42.480 --> 0:09:45.600 con because I don't know I took French, and then 0:09:45.800 --> 0:09:47.920 once you learn it, it's like stuck in there. 0:09:47.920 --> 0:09:49.080 But America says can. 0:09:49.440 --> 0:09:53.040 It's sort of like the Brushetta versus Brusquetta argument. It's 0:09:53.080 --> 0:09:55.319 a Biza versus abitha. 0:09:55.480 --> 0:09:58.040 Yes, these are the key issues of our day. 0:09:58.200 --> 0:09:59.600 Yeah, like, where do you stand on that? 0:09:59.640 --> 0:10:03.200 Because it's like, okay, I went to Africa, it's Tanzania, 0:10:03.320 --> 0:10:06.520 not Tanzania. But then when I say Tanzania, I sound 0:10:06.600 --> 0:10:07.240 kind of crazy. 0:10:07.360 --> 0:10:09.120 Where do you stand on speaking the. 0:10:09.080 --> 0:10:11.400 Way they do where you're going versus the way it's 0:10:11.400 --> 0:10:12.440 pronounce where you're from. 0:10:12.480 --> 0:10:16.120 So I took Spanish and therefore have no good French accent, 0:10:16.280 --> 0:10:20.960 so I over rotate towards the American. It's a soda can, 0:10:21.720 --> 0:10:24.720 and I just embraced that in my life and I 0:10:24.800 --> 0:10:28.800 look for, you know, cultural appropriateness in other places. 0:10:29.120 --> 0:10:31.840 Perfect good answer, good answer. Okay, I'm gonna stick with Khan. 0:10:32.000 --> 0:10:34.800 But also then I say can lions, So there's no 0:10:35.360 --> 0:10:37.800 it just it changes with every sentence. 0:10:37.840 --> 0:10:39.240 For me, I just go with a can. 0:10:39.720 --> 0:10:43.439 So yeah, this, we all have heard of the Can 0:10:43.520 --> 0:10:45.840 Film Festival, right, and so that's what we think of 0:10:45.880 --> 0:10:47.920 as the space. So when I first started hearing about 0:10:47.960 --> 0:10:50.680 Sport Beach, I wasn't sure how it fit in. But 0:10:50.800 --> 0:10:54.240 to your point, I would rather hear an athlete alongside 0:10:54.280 --> 0:10:56.840 a market talking about how they made a campaign, an 0:10:56.920 --> 0:11:01.240 activation and event, a fashion moment happened, versus just the Marketer, 0:11:01.679 --> 0:11:03.840 And so why do you think it took so long 0:11:03.880 --> 0:11:07.439 to realize that the influencer, the person that moves the needle, 0:11:07.440 --> 0:11:09.320 the one that we all know the face and name of, 0:11:09.760 --> 0:11:12.560 might be useful to including those conversations. 0:11:13.320 --> 0:11:16.679 So the amazing thing about sport Beach, or one of 0:11:16.720 --> 0:11:20.160 the amazing things is the number of people who say, oh, 0:11:20.200 --> 0:11:23.360 I had that idea, or that's such an obvious idea, 0:11:23.720 --> 0:11:27.760 or I can't believe nobody did that before. Sure, like 0:11:27.880 --> 0:11:32.360 all good points, I heard the idea. It was a 0:11:32.400 --> 0:11:36.800 single slide from a colleague who had never been to 0:11:37.559 --> 0:11:40.720 Can before, went for the first time in two thousand 0:11:40.840 --> 0:11:43.760 and I guess two thousand and two, and he came 0:11:43.800 --> 0:11:46.680 back and he said, why is there no sport in can? 0:11:47.200 --> 0:11:51.040 We should make a sport beach And that was the idea. 0:11:51.160 --> 0:11:54.520 And I thought, that is such a great idea because 0:11:54.679 --> 0:12:00.000 sport is this, I mean, you know, global influential, diverse evolved, 0:12:00.960 --> 0:12:06.360 financially incredibly motivating. Also only appointment viewing left in the 0:12:06.400 --> 0:12:11.640 world right course, and it was really not being dealt 0:12:11.640 --> 0:12:15.600 with in any serious way at cam Lions, and we 0:12:15.720 --> 0:12:19.640 felt like that was such a clear opportunity for us 0:12:19.679 --> 0:12:22.400 to come in as marketers and say hey, we can 0:12:22.400 --> 0:12:24.920 build something cool, and we can build it in the 0:12:24.960 --> 0:12:27.760 same way you would approach a client, Like you would 0:12:27.800 --> 0:12:30.160 never go to a client and say, let's do what 0:12:30.200 --> 0:12:34.040 everybody else is doing. So we said, let's do sport well. 0:12:34.040 --> 0:12:36.320 And it's also interesting because there are so many examples 0:12:36.320 --> 0:12:38.640 of things that get siloed and then they've always been 0:12:38.640 --> 0:12:40.480 done that way, so then we just keep doing them 0:12:40.480 --> 0:12:42.520 that way in the same language that people were using 0:12:42.559 --> 0:12:44.040 with you of like, I thought about that a long 0:12:44.040 --> 0:12:46.160 time ago. I haven't we always done that? That's the 0:12:46.200 --> 0:12:50.440 conversation happening around women's sports. Yes, that's the conversation. Why 0:12:50.480 --> 0:12:53.640 aren't you know the sports bra opens in portlandch makes 0:12:53.679 --> 0:12:55.600 over a million dollars in the first year, and people like, oh, 0:12:55.600 --> 0:12:58.480 why haven't we had years where you can watch women's sports. 0:12:58.640 --> 0:13:01.800 Sport beat happens and we see these incredible female athletes 0:13:01.880 --> 0:13:06.960 up on stage right alongside the men, eloquently intelligently speaking 0:13:07.080 --> 0:13:10.360 about their sport, their brand, whatever they're talking about, and 0:13:10.400 --> 0:13:12.400 you ask, why haven't we always done this? So it's 0:13:12.480 --> 0:13:15.360 both the microcosm in terms of like the specific people involved, 0:13:15.360 --> 0:13:17.600 but the larger idea that you said, which is like, 0:13:17.720 --> 0:13:19.920 if we're going to have a festival of creativity, we're. 0:13:19.760 --> 0:13:22.160 Going to honor marketing and advertising and all these people. 0:13:22.720 --> 0:13:26.440 Sports is a huge part of that. So this year's lineup, 0:13:26.640 --> 0:13:28.320 tell us a little bit about it. Tell us about 0:13:28.320 --> 0:13:30.079 some of the women athletes that'll be on stage and 0:13:30.120 --> 0:13:31.960 participating in the Sport Beach events. 0:13:32.360 --> 0:13:36.000 Yeah. Absolutely so, sitting here in February, we can give 0:13:36.040 --> 0:13:38.600 you a sneak peek of some of the people who 0:13:38.640 --> 0:13:42.040 are coming. Two big names, in fact, names I've hung 0:13:42.120 --> 0:13:47.400 up with at the Sports Bra Subird Wnba Great came 0:13:47.440 --> 0:13:49.760 to the first Sport Beach. She really took a chance 0:13:49.920 --> 0:13:53.880 on the idea she'll be with us. So will Megan Rappino, 0:13:55.120 --> 0:13:58.600 and she came last year. The reason that I think 0:13:58.960 --> 0:14:01.920 the event appeal to them is because of what they 0:14:02.000 --> 0:14:06.480 are building as business people, both individually and with their podcast. 0:14:06.640 --> 0:14:10.240 A touch more. Last year they did a live pod 0:14:10.320 --> 0:14:14.280 with Juju Watkins the USC I guess the freshman at 0:14:14.320 --> 0:14:18.240 that stage and Sue and Megan are these incredible business 0:14:18.240 --> 0:14:22.040 people who often really get spoken to as if there's 0:14:22.080 --> 0:14:28.520 some exotic animal like female athletes who have created a business. 0:14:28.080 --> 0:14:32.080 And I think that does a disservice to the scale 0:14:32.200 --> 0:14:34.840 and the power of what they have built. So are 0:14:34.960 --> 0:14:37.440 intent with having them for a third year, and they 0:14:37.480 --> 0:14:40.160 will be I guess one of only a couple athletes 0:14:40.280 --> 0:14:42.680 come back for a third year is to talk about 0:14:42.720 --> 0:14:46.680 what they're building and how it's changed. We will also 0:14:46.760 --> 0:14:51.320 have Flage Johnson with us talking about fashion, which is 0:14:51.360 --> 0:14:55.240 something that she's really passionate about. Candice Parker will be 0:14:55.280 --> 0:14:58.040 with us for the first time this year, which I'm 0:14:58.440 --> 0:15:01.760 I mean, she's just an icon for me. I grew 0:15:01.840 --> 0:15:04.760 up watching her and she's really going to talk about 0:15:04.840 --> 0:15:08.960 investing and how she approaches building businesses as an investor, 0:15:09.280 --> 0:15:12.920 which is a totally different conversation than some of the 0:15:13.000 --> 0:15:17.280 other people we have. And then we have the amazing 0:15:17.320 --> 0:15:21.480 sprinter Tera Davis Woodhall who's joining us and she's going 0:15:21.480 --> 0:15:23.880 to talk about what life looks like her for her 0:15:23.960 --> 0:15:24.880 post Olympics. 0:15:25.280 --> 0:15:27.280 Yeah, and I feel like if you have Tara Davis 0:15:27.280 --> 0:15:28.840 wood All, you have to have Hunter, right. 0:15:29.240 --> 0:15:31.720 He is coming, Yes, Steal. 0:15:31.880 --> 0:15:33.120 We all want to see them together. 0:15:33.600 --> 0:15:36.480 I do want to see them together, and I think 0:15:36.480 --> 0:15:38.960 this is important. We also want to take them seriously 0:15:39.000 --> 0:15:42.200 as individual athletes. For sure, they are building together and 0:15:42.240 --> 0:15:46.120 they're building separately, and I think marketers were all like, oh, yes, 0:15:46.200 --> 0:15:48.920 let's see them together. Yeah, and let's give them a 0:15:49.000 --> 0:15:51.240 chance to talk about where they're going individually. 0:15:51.320 --> 0:15:53.520 Sure, same with Sue and Meghan, right, Like, we love 0:15:53.560 --> 0:15:56.000 a power couple, but they're also other power couple, their 0:15:56.040 --> 0:15:58.200 own people. You know, the examples you gave are so 0:15:58.240 --> 0:16:02.080 perfect though, because in the women's sports space for years, decades, 0:16:02.200 --> 0:16:07.160 we have talked about how, yes, there are some incredible, interesting, smart, 0:16:07.280 --> 0:16:11.600 compelling male athletes, but on the average, the female athletes 0:16:11.680 --> 0:16:14.880 have to diversify earlier. They need to continue to get 0:16:14.880 --> 0:16:17.640 their degree, they need to pursue interests outside of sport. 0:16:17.720 --> 0:16:20.680 They need to identify ways to make money that isn't 0:16:20.720 --> 0:16:23.200 just their paycheck, because they aren't getting paid millions and 0:16:23.200 --> 0:16:25.400 millions the way that men are, and they aren't being 0:16:25.520 --> 0:16:28.080 enabled at embolden from a very young age to believe 0:16:28.120 --> 0:16:30.160 that if they just play sports, that'll be enough and 0:16:30.200 --> 0:16:33.840 everybody around them will help organize and then benefit from 0:16:33.840 --> 0:16:35.720 the money that they're going to make. Instead, they have 0:16:35.800 --> 0:16:38.280 to kind of, you know, identify these other qualities that 0:16:38.320 --> 0:16:42.120 they can make money off of and pursue and you know, flage. 0:16:42.160 --> 0:16:44.880 She's a rapper, she's a basketball player, she's into fashion, 0:16:45.000 --> 0:16:49.720 she's a multi conglomerate, sort of multi hyphen it even 0:16:49.720 --> 0:16:52.680 while she's still in college. Candice Parker's, you know, president 0:16:52.720 --> 0:16:55.600 of Adidas Basketball, just wrote a book, is you know, 0:16:55.880 --> 0:16:58.480 helping launch this WNBA bit in Nashville? 0:16:58.480 --> 0:17:01.880 And of course this legendary player and media personality. 0:17:02.280 --> 0:17:05.720 When you're trying to talk to those who aren't maybe 0:17:05.760 --> 0:17:09.800 familiar with the women's sports space, have you seen pushback 0:17:10.400 --> 0:17:13.040 when you recommend them for panels or events? Are there 0:17:13.080 --> 0:17:15.840 people who just don't get it that still think let's 0:17:15.880 --> 0:17:17.760 just use the big name men that everybody have heard of. 0:17:18.080 --> 0:17:21.520 Sarah, I would love to tell you, no, everybody gets it, 0:17:21.600 --> 0:17:24.080 and that would just be some of you know what 0:17:24.480 --> 0:17:29.480 I think I get commentary in three categories. Who is 0:17:29.520 --> 0:17:33.040 that I've never heard of them? Unfortunately, I don't really 0:17:33.119 --> 0:17:35.840 think that that's totally different than men's game. 0:17:36.119 --> 0:17:36.480 You know, the. 0:17:36.600 --> 0:17:41.960 Superstars are superstars. There's just fewer female superstars. The other thing, 0:17:42.000 --> 0:17:44.719 and this is the thing we get most, is great, Well, 0:17:44.800 --> 0:17:48.240 let's have them for the women's sports conversation. Let's have 0:17:48.359 --> 0:17:48.920 them for that. 0:17:49.520 --> 0:17:50.600 Let's silo it again. 0:17:50.880 --> 0:17:53.400 Let's silo it again. Let's other that stuff. Let's put 0:17:53.440 --> 0:17:56.120 it over there. One of the things we've been incredibly 0:17:56.160 --> 0:17:58.960 intentional about, and I want to say that Sport Beach 0:17:59.040 --> 0:18:02.159 is run by women. My co pilot and all of 0:18:02.160 --> 0:18:05.960 these things as a former Olympic rower, and we feel 0:18:06.480 --> 0:18:09.040 really passionately that we're not going to have a women's track. 0:18:09.400 --> 0:18:12.960 We're going to have women in all the tracks. So 0:18:13.080 --> 0:18:15.800 that has been you know, the second thing I usually get, 0:18:16.640 --> 0:18:19.920 and then the third comment I get is amazing love 0:18:19.960 --> 0:18:22.919 her doesn't get enough play. I want to put my 0:18:23.000 --> 0:18:27.000 brand there. That is something that has changed over the 0:18:27.080 --> 0:18:31.240 last twenty four months that we've been doing this. Year one, 0:18:31.320 --> 0:18:36.600 it was very performative. Year two much more I get it. 0:18:36.760 --> 0:18:40.359 I want to be there. And if I think about 0:18:40.400 --> 0:18:43.480 the arc of another athlete that we've gotten to work with, 0:18:43.520 --> 0:18:47.159 Maria Sharapova, the tennis great, she took a chance on 0:18:47.200 --> 0:18:51.760 sport each year one told her story. You know, people 0:18:51.800 --> 0:18:53.920 don't know this. She was one of the original investors 0:18:53.960 --> 0:18:57.320 in super Gup before it you know, got its huge investment. 0:18:57.520 --> 0:19:02.320 My favorite I should be getting paid them for the pr. 0:19:02.600 --> 0:19:05.640 But that's just one of her amazing investments. Super Goop, 0:19:05.880 --> 0:19:09.639 Sarah Body Bala, all things that she invested in early 0:19:10.520 --> 0:19:12.840 you know, three years ago, people really didn't quite know 0:19:12.880 --> 0:19:17.359 what to make of that. Now she's starting podcast, she 0:19:17.600 --> 0:19:21.159 is working on a whole group of wellness and performance 0:19:21.280 --> 0:19:25.280 mindset activations with brands, and I think people are taking 0:19:25.320 --> 0:19:28.520 her seriously as an investor and as an entrepreneur in 0:19:28.520 --> 0:19:31.879 a way that we didn't like. People didn't ask me 0:19:31.920 --> 0:19:34.000 about that when we started three years ago. 0:19:34.960 --> 0:19:37.679 Yeah, and I think the proof is in the pudding too. 0:19:37.760 --> 0:19:40.280 I imagine that you probably have some anecdotes of folks 0:19:40.320 --> 0:19:43.160 who came to the first year the second year saw 0:19:43.200 --> 0:19:47.160 some incredible content from these women and started to rethink 0:19:47.359 --> 0:19:51.080 their expectations for how to include or how to platform 0:19:51.119 --> 0:19:52.560 women in sports space. 0:19:53.040 --> 0:19:56.919 I mean, our promise to any athlete is come to 0:19:57.400 --> 0:19:59.280 can with us, or come to one of the sport 0:19:59.320 --> 0:20:02.440 each club house which we're rolling out this year, and 0:20:02.480 --> 0:20:05.400 we will yes, put you on stage, but we will 0:20:05.440 --> 0:20:08.840 also put you in meetings and in roundtables and in 0:20:08.880 --> 0:20:12.679 conversations with people who can be good partners for you 0:20:12.760 --> 0:20:15.040 and your business. You know, that could be somewhere you 0:20:15.080 --> 0:20:18.080 are today. It could be somewhere you're going, and we've 0:20:18.119 --> 0:20:22.600 had people get amazing brand deals men and women year 0:20:22.640 --> 0:20:27.280 long partnership with a telecom company Super Bowl commercial, which 0:20:27.320 --> 0:20:31.120 is timely for when we're talking. But our promise has 0:20:31.200 --> 0:20:33.840 been born out, and I think that's why the athletes 0:20:33.880 --> 0:20:36.320 come back. It's not just because they want to go 0:20:36.359 --> 0:20:36.960 to the south of. 0:20:36.880 --> 0:20:39.880 France, yeah, which is decent. It's a decent reason, but 0:20:39.920 --> 0:20:41.359 there's more to place to go. 0:20:42.280 --> 0:20:44.000