Speaker 1: Welcome to Good Game with Sarah Spain, where we spent
Speaker 1: our Saturday singing the Mariah Carey part of One Sweet
Speaker 1: Day with Boys to Men and belting out mister Brightside
Speaker 1: with the Killers. Now we're headed to cheer on the
Speaker 1: US women's national soccer team.
Speaker 2: And that she believes Cup. Godspeed, Vocal Courts, Godspeed.
Speaker 1: It's Monday, February twenty fourth, and on today's show you'll
Speaker 1: hear from chief branded communications officer for Stagwell the Women
Speaker 1: behind Sport Beach in can France.
Speaker 2: Beth Sadu.
Speaker 1: We talked about how the perception of women athletes and
Speaker 1: women's leagues has changed over the years. On the business side,
Speaker 1: why female athletes make great brand ambassadors and partners, and
Speaker 1: which big names will be seaside in France this summer.
Speaker 1: Plus Like Fatherlike Daughter, tempo moves are speeding up, and
Speaker 1: Alpine Skiing inducts its first member of the one hundred club.
Speaker 1: It's all coming up right after this. Welcome back, Slaicys.
Speaker 1: Here's what you need to know today. Let's start with
Speaker 1: alpine Skiing, where American Mikaela Schiffren recorded her one hundredth
Speaker 1: word Old Cup win on Sunday morning, winning the slalom
Speaker 1: at a World Cup stop in Italy. The twenty nine
Speaker 1: year old Chiffrin, already considered among the greatest of all time,
Speaker 1: is the first alpine skier to ever reach one hundred wins. Now,
Speaker 1: you'd think they've given all that success, she'd have a
Speaker 1: pretty good idea of where to look when she crosses
Speaker 1: the finish line. Not so much after the win. She
Speaker 1: told reporters, quote, I didn't know if it said fourth
Speaker 1: or first. One hundred times later and I still can't
Speaker 1: find the darn scoreboard end quote. In honor for one
Speaker 1: hundred win, Chiffrin is partnering with the scher Winter Foundation
Speaker 1: to raise one hundred thousand dollars for kids who might
Speaker 1: not otherwise have access to enroll in ski and snowboard programs. Oh,
Speaker 1: by the way, google Mikayla Schiffrin and enjoy what happens next.
Speaker 1: Two unrivaled Over the weekend, the Lunar Owls recorded their
Speaker 1: first loss of the season, falling to Rose BC seventy
Speaker 1: two sixty three. Rose's Angel Reese recorded the first twenty
Speaker 1: twenty and unrivaled history in that win, finishing with twenty
Speaker 1: two points and twenty one rebounds and helping her team
Speaker 1: to its fourth straight win. And because we all know
Speaker 1: a jel loove's a little trash talk, she exited the
Speaker 1: court with the classic selly mimicking the lunar owls hoody
Speaker 1: who Call and flapping her arms as fans cheered her on.
Speaker 1: And if you like that, check out the rosebc Instagram
Speaker 1: account for plenty more post win braggery.
Speaker 2: They went deep.
Speaker 1: It wasn't all bad news for the Owls this weekend, though.
Speaker 1: Twenty four hours later, they became the first team to
Speaker 1: clinch a playoff berth after defeating the Laces eighty eight
Speaker 1: to sixty.
Speaker 2: A total of four.
Speaker 1: Teams will qualify for the unrivaled playoffs, with the Laces,
Speaker 1: Rose and Vinyl currently occupying the other spots. The regular
Speaker 1: season concludes on March tenth, so the Phantom and the
Speaker 1: miss better get a move on if they want in
Speaker 1: to the WNBA. The Toronto Tempo have announced Monica Wright
Speaker 1: Rogers as their general manager. Wright Rogers, a former two
Speaker 1: time WNBA champ with the Minnesota Links as a player,
Speaker 1: most recently spent two seasons as an.
Speaker 2: Assistant GM with the Phoenix Mercury.
Speaker 1: The Canadian expansion team is set to make its debut
Speaker 1: in twenty twenty six. More WNBA Katie Lou Samuelson is
Speaker 1: headed to the Seattle Storm. The sharp shooting Samuelson, who's
Speaker 1: played for five different WNBA teams in her five seasons,
Speaker 1: returns to Seattle, where she spent her twenty twenty one season.
Speaker 1: The one year deal comes after parting ways with the
Speaker 1: Indiana Fever earlier this month. Her Fever contract was protected,
Speaker 1: so Indiana offered her a buyout. The twenty seven year
Speaker 1: old is currently hooping it up and unrivaled on the
Speaker 1: Phantom BC squad to the NWSL. Well, we've got another
Speaker 1: questionable hiring decision. BFC announced last week that the club
Speaker 1: has hired Graham Abel as its new head of domestic scouting.
Speaker 2: The announcement was met with immediate pushback.
Speaker 1: Is able as previously faced allegations of abuse. A twenty
Speaker 1: twenty four investigative report from The Oregonian examined Abel's tenure
Speaker 1: as head coach at the University of Oregon. After the
Speaker 1: team went winless in twenty twenty three and twelve players
Speaker 1: departed the program. The Oregonian spoke to fourteen players who
Speaker 1: alleged that Abel used harsh language, threw objects at players,
Speaker 1: and threatened to revoke scholarships. Players told The Oregonian that
Speaker 1: minor mistakes during practice or a game would result in long,
Speaker 1: expletive filled diatribes of how they weren't good enough to
Speaker 1: play college soccer, didn't deserve a spot on the team,
Speaker 1: and that his comments frequently veered into personal attacks. Abel
Speaker 1: denied the allegations to the Oregonians, saying in a written statement, quote,
Speaker 1: at no point have I used threatening statements or financial
Speaker 1: repercussions as a part of coaching end quote. The university
Speaker 1: also issued a statement to the outlet saying a postseason
Speaker 1: review by the athletic department found no evidence of verbal abuse.
Speaker 1: In a press conference to announce the new hires, BAFC
Speaker 1: general manager Matt Potter said there were numerous steps in
Speaker 1: the hiring process, but when asked whether that process included
Speaker 1: speaking to any of Abel's former Oregon players, Porter said
Speaker 1: he wasn't sure. The athletics Meglenahan wrote an extensive story
Speaker 1: on Abeles hiring, which gets into way more detail about
Speaker 1: the different tiers of NWSL roles and the type of
Speaker 1: background checks that go into each one. Heerlenahan's reporting as
Speaker 1: a Tier two hire ables hiring wouldn't have mandated media
Speaker 1: vetting or speaking to references outside of what the candidate provided.
Speaker 1: We'll link to Meg's full story in the show notes,
Speaker 1: as well as the Oregonians twenty te twenty four investigative
Speaker 1: report to college Swimming, Virginia's women's swim team had a
Speaker 1: record setting outing at the ACC Championships. Led by Olympian
Speaker 1: sisters Gretchen and Alex Walsh. The Cavaliers now own every
Speaker 1: ACC women's swimming record, along with all five NCUBA relay records.
Speaker 2: Talk about dominance.
Speaker 1: The NCBLEA Swimming Championships are next month, and Virginia will
Speaker 1: be aiming to win a fifth straight national team title.
Speaker 1: To college hoops, Paige Becker's point watch continues. The Yukon
Speaker 1: Star had twenty three points, ten assists, and three steals
Speaker 1: in the huskies eighty six forty seven rout up the
Speaker 1: Butler Bulldogs on Saturday, moving up to the number six
Speaker 1: spot on Yukon's all time scoring list. And while Page
Speaker 1: is chasing records, teammate Caroline ducharm was simply seeking a
Speaker 1: return to the court and after four hundred and sixty
Speaker 1: one days.
Speaker 2: She got it. The Yukon guard has been out for
Speaker 2: fifteen months working.
Speaker 1: Her way back from head and neck injuries, so it
Speaker 1: was quite an emotional scene when she checked into the
Speaker 1: game on Saturday. The injuries have plagued Ducharm throughout her
Speaker 1: time at UKA. She sat out five times during the
Speaker 1: team's national runner up finish in twenty one twenty two,
Speaker 1: made just twenty three appearances the following season, and after
Speaker 1: winning the starting job last year, had to be shut
Speaker 1: down for the season after just four games. Said Becker's
Speaker 1: after the game about duchar making her return, quote, it
Speaker 1: brings you to tears because of everything she's been through
Speaker 1: and everything she's overcome and how much work she's put
Speaker 1: into it.
Speaker 2: End quote.
Speaker 1: Some book news South Carolina Gamecock said coach and former
Speaker 1: WNBA All Star Dawn Staley has announced an upcoming book,
Speaker 1: Uncommon Favor, Basketball, North Philly, My Mother, and the Life
Speaker 1: Lessons I Learned from All Three. It's set to be
Speaker 1: published in May and is available for pre order now.
Speaker 1: Speaking of books, you remember Fred. At the show, Jane
Speaker 1: McManus came on to talk about her new book, The
Speaker 1: Fast Track Inside the surging business of women's sports. Well,
Speaker 1: she celebrated published day last Friday, so go order it
Speaker 1: online or grab it at a local bookstore. Oh and
Speaker 1: my first book, Runs in the Family, an incredible true
Speaker 1: story of football, fatherhood and belonging, comes out in June,
Speaker 1: and it's also available for pre order now. Shameless Plug
Speaker 1: number two. I think that is. You can expect plenty more.
Speaker 1: In soccer news, the US women's national team defeated Columbia
Speaker 1: two nil in their first match of the She Believes
Speaker 1: Cup behind goals by Chelsea's Katerina Macario and the Utah
Speaker 1: Royals Alli Centiner. Macario's goal was her first international tally
Speaker 1: in three years as she works her way back from
Speaker 1: a twenty twenty two ACL injury. Centener's goal and absolute banger,
Speaker 1: was her first at the senior level, and seventeen year
Speaker 1: old Lillly Johannes was impressive in the win as well,
Speaker 1: adding to what are already very high expectations for the
Speaker 1: much hyped teen. We're recording this episode early on Sunday
Speaker 1: so I can head out to Glendale and watch USA
Speaker 1: versus Australia stories from that one later in the week.
Speaker 2: We're going to take a quick break.
Speaker 1: When we come back, we dive more into the business
Speaker 1: of women's sports with Best to Do. I caught up
Speaker 1: with her earlier this month to talk about the women
Speaker 1: athletes scoring big on Sport Beach That's next us And
Speaker 1: now she's spearheads Sport Beach in con one of the
Speaker 1: year's biggest sports industry events, and leads all brand and
Speaker 1: communications efforts for Staguell, a top ten global marketing services firm.
Speaker 1: She did previous stops at K Street, Capital, Politico and
Speaker 1: PSB Insights. She got her masters at Cambridge, it did
Speaker 1: undergrad at George Washington. She knows all the hot spots
Speaker 1: in the south of France.
Speaker 2: It's Beth to do. Beth, thanks for joining us.
Speaker 3: Thank you so much for having me. Sarah. It's nice
Speaker 3: to be here.
Speaker 1: It is a wintry day here in Chicago, so to
Speaker 1: get to talk about all things France in the summer.
Speaker 1: That trip can't come fast enough. Not just Sport Beach
Speaker 1: on the docket today, but just how folks like you
Speaker 1: are running major sports events and seeing women athletes and
Speaker 1: women's leagues differently when planning than maybe even just a
Speaker 1: couple of years ago. I want to start with the
Speaker 1: basics for those who don't know, So, what exactly is
Speaker 1: sport Beach.
Speaker 3: Yeah, well, thank you again for having me and for
Speaker 3: bringing these topics to life. So Sport Beach is the
Speaker 3: premiere mix of athletes and marketers in can France every summer.
Speaker 3: It started with a really simple idea, which is that
Speaker 3: individual athletes are the key narrators of so much of sport,
Speaker 3: and sport is culture, sport is innovation, sport is fashion,
Speaker 3: sport is technology, and we really felt like individual athletes,
Speaker 3: women athletes in particular, but really all individual athletes needed
Speaker 3: an opportunity to be on the same level, on the
Speaker 3: same field as brand marketers. And that's what we do.
Speaker 3: We bring together individual athletes with the world's best brand
Speaker 3: marketers and help them do business together.
Speaker 1: I want to dive into that in a second, but
Speaker 1: we need to have an important pronunciation debate. I say
Speaker 1: con because I don't know I took French, and then
Speaker 1: once you learn it, it's like stuck in there.
Speaker 2: But America says can.
Speaker 1: It's sort of like the Brushetta versus Brusquetta argument. It's
Speaker 1: a Biza versus abitha.
Speaker 3: Yes, these are the key issues of our day.
Speaker 2: Yeah, like, where do you stand on that?
Speaker 1: Because it's like, okay, I went to Africa, it's Tanzania,
Speaker 1: not Tanzania. But then when I say Tanzania, I sound
Speaker 1: kind of crazy.
Speaker 2: Where do you stand on speaking the.
Speaker 1: Way they do where you're going versus the way it's
Speaker 1: pronounce where you're from.
Speaker 3: So I took Spanish and therefore have no good French accent,
Speaker 3: so I over rotate towards the American. It's a soda can,
Speaker 3: and I just embraced that in my life and I
Speaker 3: look for, you know, cultural appropriateness in other places.
Speaker 2: Perfect good answer, good answer. Okay, I'm gonna stick with Khan.
Speaker 1: But also then I say can lions, So there's no
Speaker 1: it just it changes with every sentence.
Speaker 2: For me, I just go with a can.
Speaker 1: So yeah, this, we all have heard of the Can
Speaker 1: Film Festival, right, and so that's what we think of
Speaker 1: as the space. So when I first started hearing about
Speaker 1: Sport Beach, I wasn't sure how it fit in. But
Speaker 1: to your point, I would rather hear an athlete alongside
Speaker 1: a market talking about how they made a campaign, an
Speaker 1: activation and event, a fashion moment happened, versus just the Marketer,
Speaker 1: And so why do you think it took so long
Speaker 1: to realize that the influencer, the person that moves the needle,
Speaker 1: the one that we all know the face and name of,
Speaker 1: might be useful to including those conversations.
Speaker 3: So the amazing thing about sport Beach, or one of
Speaker 3: the amazing things is the number of people who say, oh,
Speaker 3: I had that idea, or that's such an obvious idea,
Speaker 3: or I can't believe nobody did that before. Sure, like
Speaker 3: all good points, I heard the idea. It was a
Speaker 3: single slide from a colleague who had never been to
Speaker 3: Can before, went for the first time in two thousand
Speaker 3: and I guess two thousand and two, and he came
Speaker 3: back and he said, why is there no sport in can?
Speaker 3: We should make a sport beach And that was the idea.
Speaker 3: And I thought, that is such a great idea because
Speaker 3: sport is this, I mean, you know, global influential, diverse evolved,
Speaker 3: financially incredibly motivating. Also only appointment viewing left in the
Speaker 3: world right course, and it was really not being dealt
Speaker 3: with in any serious way at cam Lions, and we
Speaker 3: felt like that was such a clear opportunity for us
Speaker 3: to come in as marketers and say hey, we can
Speaker 3: build something cool, and we can build it in the
Speaker 3: same way you would approach a client, Like you would
Speaker 3: never go to a client and say, let's do what
Speaker 3: everybody else is doing. So we said, let's do sport well.
Speaker 1: And it's also interesting because there are so many examples
Speaker 1: of things that get siloed and then they've always been
Speaker 1: done that way, so then we just keep doing them
Speaker 1: that way in the same language that people were using
Speaker 1: with you of like, I thought about that a long
Speaker 1: time ago. I haven't we always done that? That's the
Speaker 1: conversation happening around women's sports. Yes, that's the conversation. Why
Speaker 1: aren't you know the sports bra opens in portlandch makes
Speaker 1: over a million dollars in the first year, and people like, oh,
Speaker 1: why haven't we had years where you can watch women's sports.
Speaker 1: Sport beat happens and we see these incredible female athletes
Speaker 1: up on stage right alongside the men, eloquently intelligently speaking
Speaker 1: about their sport, their brand, whatever they're talking about, and
Speaker 1: you ask, why haven't we always done this? So it's
Speaker 1: both the microcosm in terms of like the specific people involved,
Speaker 1: but the larger idea that you said, which is like,
Speaker 1: if we're going to have a festival of creativity, we're.
Speaker 2: Going to honor marketing and advertising and all these people.
Speaker 1: Sports is a huge part of that. So this year's lineup,
Speaker 1: tell us a little bit about it. Tell us about
Speaker 1: some of the women athletes that'll be on stage and
Speaker 1: participating in the Sport Beach events.
Speaker 3: Yeah. Absolutely so, sitting here in February, we can give
Speaker 3: you a sneak peek of some of the people who
Speaker 3: are coming. Two big names, in fact, names I've hung
Speaker 3: up with at the Sports Bra Subird Wnba Great came
Speaker 3: to the first Sport Beach. She really took a chance
Speaker 3: on the idea she'll be with us. So will Megan Rappino,
Speaker 3: and she came last year. The reason that I think
Speaker 3: the event appeal to them is because of what they
Speaker 3: are building as business people, both individually and with their podcast.
Speaker 3: A touch more. Last year they did a live pod
Speaker 3: with Juju Watkins the USC I guess the freshman at
Speaker 3: that stage and Sue and Megan are these incredible business
Speaker 3: people who often really get spoken to as if there's
Speaker 3: some exotic animal like female athletes who have created a business.
Speaker 3: And I think that does a disservice to the scale
Speaker 3: and the power of what they have built. So are
Speaker 3: intent with having them for a third year, and they
Speaker 3: will be I guess one of only a couple athletes
Speaker 3: come back for a third year is to talk about
Speaker 3: what they're building and how it's changed. We will also
Speaker 3: have Flage Johnson with us talking about fashion, which is
Speaker 3: something that she's really passionate about. Candice Parker will be
Speaker 3: with us for the first time this year, which I'm
Speaker 3: I mean, she's just an icon for me. I grew
Speaker 3: up watching her and she's really going to talk about
Speaker 3: investing and how she approaches building businesses as an investor,
Speaker 3: which is a totally different conversation than some of the
Speaker 3: other people we have. And then we have the amazing
Speaker 3: sprinter Tera Davis Woodhall who's joining us and she's going
Speaker 3: to talk about what life looks like her for her
Speaker 3: post Olympics.
Speaker 1: Yeah, and I feel like if you have Tara Davis
Speaker 1: wood All, you have to have Hunter, right.
Speaker 3: He is coming, Yes, Steal.
Speaker 2: We all want to see them together.
Speaker 3: I do want to see them together, and I think
Speaker 3: this is important. We also want to take them seriously
Speaker 3: as individual athletes. For sure, they are building together and
Speaker 3: they're building separately, and I think marketers were all like, oh, yes,
Speaker 3: let's see them together. Yeah, and let's give them a
Speaker 3: chance to talk about where they're going individually.
Speaker 1: Sure, same with Sue and Meghan, right, Like, we love
Speaker 1: a power couple, but they're also other power couple, their
Speaker 1: own people. You know, the examples you gave are so
Speaker 1: perfect though, because in the women's sports space for years, decades,
Speaker 1: we have talked about how, yes, there are some incredible, interesting, smart,
Speaker 1: compelling male athletes, but on the average, the female athletes
Speaker 1: have to diversify earlier. They need to continue to get
Speaker 1: their degree, they need to pursue interests outside of sport.
Speaker 1: They need to identify ways to make money that isn't
Speaker 1: just their paycheck, because they aren't getting paid millions and
Speaker 1: millions the way that men are, and they aren't being
Speaker 1: enabled at embolden from a very young age to believe
Speaker 1: that if they just play sports, that'll be enough and
Speaker 1: everybody around them will help organize and then benefit from
Speaker 1: the money that they're going to make. Instead, they have
Speaker 1: to kind of, you know, identify these other qualities that
Speaker 1: they can make money off of and pursue and you know, flage.
Speaker 1: She's a rapper, she's a basketball player, she's into fashion,
Speaker 1: she's a multi conglomerate, sort of multi hyphen it even
Speaker 1: while she's still in college. Candice Parker's, you know, president
Speaker 1: of Adidas Basketball, just wrote a book, is you know,
Speaker 1: helping launch this WNBA bit in Nashville?
Speaker 2: And of course this legendary player and media personality.
Speaker 1: When you're trying to talk to those who aren't maybe
Speaker 1: familiar with the women's sports space, have you seen pushback
Speaker 1: when you recommend them for panels or events? Are there
Speaker 1: people who just don't get it that still think let's
Speaker 1: just use the big name men that everybody have heard of.
Speaker 3: Sarah, I would love to tell you, no, everybody gets it,
Speaker 3: and that would just be some of you know what
Speaker 3: I think I get commentary in three categories. Who is
Speaker 3: that I've never heard of them? Unfortunately, I don't really
Speaker 3: think that that's totally different than men's game.
Speaker 2: You know, the.
Speaker 3: Superstars are superstars. There's just fewer female superstars. The other thing,
Speaker 3: and this is the thing we get most, is great, Well,
Speaker 3: let's have them for the women's sports conversation. Let's have
Speaker 3: them for that.
Speaker 2: Let's silo it again.
Speaker 3: Let's silo it again. Let's other that stuff. Let's put
Speaker 3: it over there. One of the things we've been incredibly
Speaker 3: intentional about, and I want to say that Sport Beach
Speaker 3: is run by women. My co pilot and all of
Speaker 3: these things as a former Olympic rower, and we feel
Speaker 3: really passionately that we're not going to have a women's track.
Speaker 3: We're going to have women in all the tracks. So
Speaker 3: that has been you know, the second thing I usually get,
Speaker 3: and then the third comment I get is amazing love
Speaker 3: her doesn't get enough play. I want to put my
Speaker 3: brand there. That is something that has changed over the
Speaker 3: last twenty four months that we've been doing this. Year one,
Speaker 3: it was very performative. Year two much more I get it.
Speaker 3: I want to be there. And if I think about
Speaker 3: the arc of another athlete that we've gotten to work with,
Speaker 3: Maria Sharapova, the tennis great, she took a chance on
Speaker 3: sport each year one told her story. You know, people
Speaker 3: don't know this. She was one of the original investors
Speaker 3: in super Gup before it you know, got its huge investment.
Speaker 1: My favorite I should be getting paid them for the pr.
Speaker 3: But that's just one of her amazing investments. Super Goop,
Speaker 3: Sarah Body Bala, all things that she invested in early
Speaker 3: you know, three years ago, people really didn't quite know
Speaker 3: what to make of that. Now she's starting podcast, she
Speaker 3: is working on a whole group of wellness and performance
Speaker 3: mindset activations with brands, and I think people are taking
Speaker 3: her seriously as an investor and as an entrepreneur in
Speaker 3: a way that we didn't like. People didn't ask me
Speaker 3: about that when we started three years ago.
Speaker 2: Yeah, and I think the proof is in the pudding too.
Speaker 1: I imagine that you probably have some anecdotes of folks
Speaker 1: who came to the first year the second year saw
Speaker 1: some incredible content from these women and started to rethink
Speaker 1: their expectations for how to include or how to platform
Speaker 1: women in sports space.
Speaker 3: I mean, our promise to any athlete is come to
Speaker 3: can with us, or come to one of the sport
Speaker 3: each club house which we're rolling out this year, and
Speaker 3: we will yes, put you on stage, but we will
Speaker 3: also put you in meetings and in roundtables and in
Speaker 3: conversations with people who can be good partners for you
Speaker 3: and your business. You know, that could be somewhere you
Speaker 3: are today. It could be somewhere you're going, and we've
Speaker 3: had people get amazing brand deals men and women year
Speaker 3: long partnership with a telecom company Super Bowl commercial, which
Speaker 3: is timely for when we're talking. But our promise has
Speaker 3: been born out, and I think that's why the athletes
Speaker 3: come back. It's not just because they want to go
Speaker 3: to the south of.
Speaker 2: France, yeah, which is decent. It's a decent reason, but
Speaker 2: there's more to place to go.
Speaker 1: It's only a couple of years old, but you have
Speaker 1: been in the live event space for a long time.
Speaker 1: How have you seen the perception of women athletes and
Speaker 1: women's leagues change over the years, both in terms of
Speaker 1: the events, not just Sport Beach but all events, but
Speaker 1: also just the marketing space and how to use them.
Speaker 3: So I don't know if this will shock you or not.
Speaker 3: Sport Beach is actually the first sport activity that I've
Speaker 3: ever really done. Yeah, I've been in the live events
Speaker 3: space in different capacities. I started as a television producer
Speaker 3: doing politics, and then I actually went to Politico and
Speaker 3: did live events for them and started what is called
Speaker 3: the Women Rule series that was more than a decade ago,
Speaker 3: still going strong. I think what I see is many
Speaker 3: more voices in the conversation, faces around the table in
Speaker 3: terms of deciding what kind of content we're going to
Speaker 3: make and what kind of content we're going to support.
Speaker 3: I also see much more serious media rights and that
Speaker 3: changes the whole conversation. But it's a chicken and egg one.
Speaker 3: Without the media rights, you don't have the audience. Without
Speaker 3: the audience, you don't have the media rights. When we
Speaker 3: really have more of a tipping point there and I
Speaker 3: think we're in it, that's when the women's track sort
Speaker 3: of goes away and it's just the who are the
Speaker 3: amazing athletes to invest in?
Speaker 1: Yeah, you mentioned the sport beach clubhouses. Maria Sharpova, you
Speaker 1: had just mentioned she was a guest at the clubhouse
Speaker 1: at the World Economic Forum in Davos. What's the concept
Speaker 1: there and tell us a little bit about that one.
Speaker 3: Yep. The concept is that we have these amazing athletes
Speaker 3: who need and deserve opportunities to meet with marketers and
Speaker 3: decision makers all year long. Works amazingly well on the
Speaker 3: beach in France. But that's not the only sort of
Speaker 3: sport and non sport endemic moments, and so we are
Speaker 3: looking to build sport beach clubhouses. In places where marketers
Speaker 3: and decision makers gather. We were at Consumer Electronics Show
Speaker 3: at Allegiance Stadium, which was a great kickoff for the year.
Speaker 3: At World Economic Forum with Marian Sharapova. We will be
Speaker 3: at Super Bowl. We will be at south By Southwest
Speaker 3: actually with Kansas Park talking about her book. We'll be
Speaker 3: on the Sand in France, and then a couple more
Speaker 3: places later in the year like US Open and Web Summits.
Speaker 2: Amazing.
Speaker 3: The theory is the same individual athletes with great marketers
Speaker 3: on the same playing field.
Speaker 1: Are there folks that you have in your head dream
Speaker 1: women's sports coaches, athletes, anyone in the industry that you've
Speaker 1: been trying to get to that you haven't wrangled yet.
Speaker 3: Oh, for sure. I would love to have Don Staley
Speaker 3: join us, the South Carolina women's coach. Yep, I think
Speaker 3: any list that doesn't include Simone Biles and Serena Williams
Speaker 3: is just not that well thought out. We do have
Speaker 3: a gymnast who I can't announce yet and a coach
Speaker 3: who I can't announce yet, but some amazing people. We'd
Speaker 3: love to have Alona mar the rugby player and one
Speaker 3: of our key commitments at sport beach. In addition to equity,
Speaker 3: every athlete gets the same package, whether or not it's
Speaker 3: you know, Travis Kelce who everybody knows of, or you
Speaker 3: know a less well known sprinter, same package. Our other
Speaker 3: commitment is to diversity in all its forms, so that
Speaker 3: means big sports football, basketball, but also smaller sports, Olympic sports,
Speaker 3: you know, the personal sport I do in my basement
Speaker 3: on my peloton every morning. Yeah, so for example, we've
Speaker 3: had some peloton instructors. Yeah.
Speaker 2: I was running round Ken with Robin our Zone last year.
Speaker 3: Yep, it was. It was great to have them. And
Speaker 3: people have such a different relationship with someone who's in there,
Speaker 3: you know, their basement or their living room every day
Speaker 3: than they do with someone who they see primarily in
Speaker 3: like a big game setting. I mean, there's so many
Speaker 3: people I'd love to have. I can't wait to be
Speaker 3: able to share more of them.
Speaker 1: Well, some of those wish list is out there publicly now,
Speaker 1: so you know, hopefully they'll get back to them. I
Speaker 1: would I like to see don Staley running around the
Speaker 1: South of France. I'm not gonna lie, and she would
Speaker 1: do some damage at the shop in stores that they've
Speaker 1: got down there.
Speaker 3: You know, one of the one of the conversations that
Speaker 3: we're interested in having with a coach STALEI er really
Speaker 3: with any coach is about teamwork and perseverance and grits,
Speaker 3: and those are all conversations that are not best suited
Speaker 3: for an after game interview. They're not just best suited
Speaker 3: for how do we do that with in her case,
Speaker 3: you know, young women who are college age. But that's
Speaker 3: something any marketer, any CEO can learn from. And so
Speaker 3: having those coaches I think brings a really important voice
Speaker 3: to the conversation.
Speaker 2: For sure.
Speaker 1: Well, I am not sure if I'll be there this year.
Speaker 1: I would love to head back, So I'm just gonna
Speaker 1: put that out there in the universe.
Speaker 2: It's worked before.
Speaker 1: But the South of France is always lovely in June,
Speaker 1: so everybody who's listening, you know. But also the clubhouses
Speaker 1: sound like a blast too, so we'll keep an eye
Speaker 1: out for those before we let you go. We need
Speaker 1: the top secret or just top place in Calm that
Speaker 1: you like to go to when you're.
Speaker 3: Down there, besides Sport Beach. Of course, that is such
Speaker 3: a great question. So this is pro tip. There is
Speaker 3: never any line for the Chanel boutique in can any
Speaker 3: other place in the world you were gonna wait in line.
Speaker 3: You're going to walk your little self in there and
Speaker 3: do some damage.
Speaker 2: Interesting, Okay, good to know. And is it the Carlton Hotel?
Speaker 2: What's the one?
Speaker 3: Carlton is great. The Carlton and the JW are the
Speaker 3: big ones. Sport Beach is conveniently located in between the
Speaker 3: two of.
Speaker 1: Them, very close. Yeah, the Carlton patio. We did some
Speaker 1: damage there.
Speaker 2: That's a good time to.
Speaker 3: Beat a Carlton patiomeal with some rose. You know. There
Speaker 3: are also a lot of great little family run beach
Speaker 3: clubs fifteen twenty minutes off the coast. Can't remember any
Speaker 3: of their names, but that's usually where you will find
Speaker 3: me on a Friday.
Speaker 2: After Love it, love it well. Thanks so much for
Speaker 2: the time.
Speaker 1: We're looking forward to seeing all the great content that
Speaker 1: comes out of this year.
Speaker 3: Thank you, Sarah, appreciate it, and I'm excited to see
Speaker 3: you in friends.
Speaker 2: Thanks to Beth for joining us.
Speaker 1: We have to take another break when we come back,
Speaker 1: Like father, like daughter, stick around.
Speaker 2: Welcome back slices.
Speaker 1: You know, we always love to hear from you, so
Speaker 1: hit us up on email Good Game at wondermedianetwork dot
Speaker 1: com or leave us a voicemail at eight seven two
Speaker 1: two oh four fifty seventy and don't forget to subscribe.
Speaker 2: Rate and review. It's easy.
Speaker 1: Watch breaking your dad's high school scoring record rating forty
Speaker 1: nine out of forty nine points. Review the number two
Speaker 1: ranked high school hoops player in the class of twenty
Speaker 1: twenty six by ESPN, Kate Harpring of Mary's School in Atlanta,
Speaker 1: dropped forty nine points to help her team to to
Speaker 1: a region title, breaking the thirty year old Merist school
Speaker 1: record set by her dad, Matt, who went on to
Speaker 1: play in the NBA. Kate has already secured offers from Yukon, LSU,
Speaker 1: South Carolina, and Iowa. Now I'm wondering if you break
Speaker 1: dad's record, do you take him for ice cream after
Speaker 1: the game?
Speaker 2: Now it's your turn. Rate and Review. Thanks for listening,
Speaker 2: See you tomorrow. Good game, Beth, Good game, Kate.
Speaker 1: You not talking to victims, aggrieved parties and former players
Speaker 1: before hiring problematic coaches. Good Game with Sarah Spain is
Speaker 1: an iHeart women's sports production in partnership with Deep Blue
Speaker 1: Sports and Entertainment. You can find us on the iHeartRadio app,
Speaker 1: Apple Podcasts or wherever you get your podcasts. Production by
Speaker 1: Wonder Media Network. Our producers are Alex Azzie and Misha Jones.
Speaker 1: Our executive producers are Christina Everett, Jesse Katz, Jenny Kaplan
Speaker 1: and Emily Rudder. Our editors are Emily Rudder, Britney Martinez,
Speaker 1: and Grace Lynch. Our associate producer is Lucy Jones and
Speaker 1: I'm Your Host Sarah Spain