Speaker 1: He is drinks chess, motherfucking podcast man.
Speaker 2: He's a legendary queen's rapper.
Speaker 1: He ain't segreed that your boy in O r E.
Speaker 2: He's a Miami hip hop pioneer. What Ups dj E
Speaker 2: f N?
Speaker 1: Together they drink it up with some.
Speaker 2: Of the biggest players you know what I mean.
Speaker 3: And the most professional unprofessional podcast and your number one
Speaker 3: source for drunk drinks Chans.
Speaker 1: Mo postcavery Days New Year's Eve.
Speaker 2: Listen, It's time for drink Champions. Drink up, motherfuck mother.
Speaker 1: Would a good be hoping sooner it should be this
Speaker 1: your boy in.
Speaker 4: O R E?
Speaker 2: What up is dj E f N?
Speaker 1: And this drink Champs Yappy? I will make something and
Speaker 1: right now. When we started this show, we want we
Speaker 1: said we want to interview legends, icons, people who's been
Speaker 1: in this game, who has changed this game. This man
Speaker 1: has not only changed the game, He's changed my life personally.
Speaker 1: He's been one of the greatest people I ever met
Speaker 1: in life period. He's one of the best CEO's best.
Speaker 1: I don't even.
Speaker 2: He is.
Speaker 1: He is hip hop. He gave me some of the
Speaker 1: best stories of my life in my career involves this
Speaker 1: man right here. And all of my friends know these
Speaker 1: stories too, by the way, because it's not like I
Speaker 1: said once, I say them fifteen million times and he's
Speaker 1: alumni too young. But in case you don't know who
Speaker 1: we're talking about, were talking about the one, the only
Speaker 1: motherfucker impeccable Leo Leo.
Speaker 5: I don't thank you.
Speaker 1: Your story is so beautiful, especially when with like like
Speaker 1: our producer just said, you know, starting from a road
Speaker 1: manager run DMC, how did how did? How did that
Speaker 1: come together?
Speaker 4: Came together because I had a passport and they needed
Speaker 4: to get to London and none of Russell invited me
Speaker 4: to work at Rush and the record label. No, no,
Speaker 4: this is before def Jam. Rush management was started with
Speaker 4: Curtis Blow and the office was three people Bill Adler,
Speaker 4: Tony Rome, Heidi Smith. And when I went to the
Speaker 4: office for the first time Russell Russell never told them
Speaker 4: that I was coming to work, and they were all
Speaker 4: depressed and their heads were down, and I thought, like,
Speaker 4: where's the marching band? I came all the way of
Speaker 4: a ride in Los Angeles to come to work and
Speaker 4: they were all depressed, and I said, what's going on?
Speaker 4: And they told me, we don't know who you are.
Speaker 4: Russell never told us that you were coming. But run
Speaker 4: DMC is that the JFK and they're road manager Jeff Flood.
Speaker 4: We can't find them and no one has a passport,
Speaker 4: so we're fucked.
Speaker 5: I said, well, I got a.
Speaker 4: Passport, and that's how I became run DMC's road manager.
Speaker 4: It's just simple as being in the right place at
Speaker 4: the right time. And we went for three and a
Speaker 4: half years. We never missed a gig. We were five
Speaker 4: people running Ray God bless his soul, Jay D, Joey
Speaker 4: and myself. Even when we sold back to back Joe
Speaker 4: Louis Arenas, we were five people, so we never ran
Speaker 4: around with the crew.
Speaker 5: There was no excess.
Speaker 4: We grabbed the needle, our bags and before the curtains
Speaker 4: were we're on the way to the next city.
Speaker 1: God damn it.
Speaker 2: When you show up to the airport, what do they say?
Speaker 2: They don't know you either.
Speaker 1: Hello.
Speaker 4: No, they knew me because they they were They had
Speaker 4: a show with me before that. That's how I got
Speaker 4: to because Joey was the one who convinced Russell like
Speaker 4: this white kid in Los Angeles is a crazy man
Speaker 4: and he needs to be part of our crew, and
Speaker 4: you should hire him, and so that's how that's how
Speaker 4: it happened.
Speaker 1: All right, Well, I have a hit record that's called
Speaker 1: Nothing Right. And I don't know if you guys know
Speaker 1: the story, but I want to tell you how this
Speaker 1: story uh came about? Famous story, famous story. I'm sure
Speaker 1: I told he don't this is famous?
Speaker 2: You said? Drinks many Usually usually.
Speaker 1: A CEO would say, I'm gonna come to the studio.
Speaker 1: I'm gonna meet you. Don't have your boys there? Leo
Speaker 1: calls me and says, have all your boys there? Very weird,
Speaker 1: very I don't know if you remember this. Very So
Speaker 1: I'm like, okay. So Leo comes, has a video. I
Speaker 1: have a video where a lot of y'all don't know
Speaker 1: is I have a video with j Rul called I'm
Speaker 1: going to Live my Life. A lot of y'all probably
Speaker 1: didn't see it because let me get to the story.
Speaker 1: So we're in right track recording studio. Leo tells me,
Speaker 1: have all my friends there. Leo comes in the room.
Speaker 1: He plays me the video of me and Joe. Rule
Speaker 1: of course, I love seeing myself, So I'm like, yeah,
Speaker 1: this is this is grant the.
Speaker 2: Need to hear Mammy.
Speaker 3: You.
Speaker 1: So le all looks at the thing and he goes,
Speaker 1: so the video plays, We're all like, yo, I like it.
Speaker 1: I like it. And then Leo goes, it's popcorn, and
Speaker 1: I go, What's the first time I ever knew popcorn
Speaker 1: was bad? He goes, it's popcorn. He goes, I invested,
Speaker 1: And then this is this is how it is, how
Speaker 1: I know Leo is this motherfucker in the world. So
Speaker 1: he goes, I invested in Norri. You know, you know,
Speaker 1: the war war rested in that. He's like if He's like,
Speaker 1: if you cut me, if I cut you, he said,
Speaker 1: if you cut me right now, ask me what I bleed?
Speaker 1: I said blood. He goes, no, if you cut me,
Speaker 1: asked me. So, I said, lee off, I cut you,
Speaker 1: what would you bleed? He said what dmc sucker mc.
Speaker 1: Then he said to me, so Nory, I'm gonna ask
Speaker 1: you again, if I cut you, what would you bleed?
Speaker 1: And I said, super dog? He said exactly for I
Speaker 1: was waiting for you in the studio. Listen.
Speaker 5: There were a lot of dark days for me.
Speaker 4: You know, there was a moment in time that I
Speaker 4: felt like there.
Speaker 5: Was no room for me in this industry.
Speaker 4: And I remember specifically that time was when bad Boy
Speaker 4: was dominating everything. And you have to understand that def
Speaker 4: Jam was designed black and white and shades of gray,
Speaker 4: and we were representing like CNN of what's happening in
Speaker 4: the hood.
Speaker 5: Okay, remember before.
Speaker 1: Run DMC, Flash and all of.
Speaker 4: Those crews, Cold Crush, Brothers, Furious Five, all of them
Speaker 4: wore sequins and leather because it was the end of
Speaker 4: the disco era. And then run DMC came along and
Speaker 4: looked like forty drinking round Away guys, and that really
Speaker 4: took off. And that was really at the core of
Speaker 4: the architecture of r of Deaf Jam. And so when
Speaker 4: bad Boy, bad Boy was about aspiration, we were about
Speaker 4: putting the camera on what's happening, and they were about
Speaker 4: putting the camera on the possibilities, you know what I'm saying,
Speaker 4: because and so and the possibilities was exciting for people.
Speaker 4: You know, they don't want to hear just about how
Speaker 4: tough it is being black in America. And so they
Speaker 4: wanted to get a piece of the American dream and
Speaker 4: remix it and make it their own. But it was
Speaker 4: in technicolor, and I didn't know how to play in technicolor,
Speaker 4: and everything was colorful, and Bentley's dis private planes that
Speaker 4: we knew about rubber bands, okay, and and Seville's chevyes
Speaker 4: trucks pimblance. We didn't know Versace. We couldn't even spell
Speaker 4: versace if you get you know what I'm saying. So
Speaker 4: I said to myself, you know, it had a great run.
Speaker 4: All good things come to a fucking end. And I
Speaker 4: was ready to go until that fucking Locks video. And
Speaker 4: then they put them in technicolor, and it got me
Speaker 4: pissed off. Okay, it made me so angry, like that's
Speaker 4: black and white and shades of gray. You don't technicolor that.
Speaker 4: And then I found d MX and one of the
Speaker 4: things that I love doing is taking polaroids of new artists,
Speaker 4: just taking a snapshot of polaroid. And what came on
Speaker 4: that polaroid I kept in my breast pocket and I said,
Speaker 4: fuck that.
Speaker 1: There's room for.
Speaker 4: Aspirational technicolor shit, but there's also room for our get
Speaker 4: down and our ability to continue doing our thing.
Speaker 1: Okay, so almost don't want to get a DMX first,
Speaker 1: first of us, salute to you, Salute to you. So yeah,
Speaker 1: we had Warren g On here and there's a big
Speaker 1: room with that. At one point, Warren G's record or
Speaker 1: album saved Death Jam.
Speaker 5: It fucking ain't right, it's shaved.
Speaker 2: There's a rumor.
Speaker 5: It's not a rumor.
Speaker 4: There's actually I was getting swung out of Sony, out
Speaker 4: of Columbia Records, like we're getting thrown out, and we
Speaker 4: really didn't have a home.
Speaker 3: To go because that was just some people who don't understand.
Speaker 3: I was a distributor.
Speaker 5: Yeah, there were, there are partners.
Speaker 4: You know, you have to understand that Death Jam, the
Speaker 4: original Death Jam deal.
Speaker 5: Was sixteen points. That included the artists at the lay whoa.
Speaker 4: Just as an FYI, you know what right now, sixteen
Speaker 4: points It doesn't get you.
Speaker 1: Out of that exactly.
Speaker 3: Thing For those who don't understand sixteen points to say off.
Speaker 2: Of us sixteen not sixty sixteen.
Speaker 3: No, no, sixteen points off of let's just say a
Speaker 3: fifteen dollars CD.
Speaker 1: What is that? I don't know.
Speaker 4: It's too little. It's too little. So we weren't happy
Speaker 4: about it. Obviously when we figured things out, which wasn't
Speaker 4: didn't take a long time. Remember there wasn't too much
Speaker 4: historical mentorship or history prior to us, so I couldn't
Speaker 4: call yo, what was your deal? And who's you know?
Speaker 4: How does this work? So we're making it up on
Speaker 4: the way and so we are getting swung out.
Speaker 1: Of, out of and how did you get warm with g? Yeah?
Speaker 4: And actually we shipped Regulate from Sony. They didn't. Actually
Speaker 4: I was so scared that because the ink wasn't dry
Speaker 4: with PolyGram, but I couldn't stop the record. And you
Speaker 4: know what happened with Regulate and we sold close to
Speaker 4: six million albums And so just imagine if for whatever
Speaker 4: reason that thing blew up too fast before the ink dried,
Speaker 4: they'll just rip that up and say come on back, buddy,
Speaker 4: and the whole nine. But instead we shipped it and
Speaker 4: it was actual numbers that represented the letter of deaf Jam,
Speaker 4: because I didn't want anybody to know that this was
Speaker 4: associated with deaf Jam. So there are a few records
Speaker 4: out there vinyls that so D was four.
Speaker 1: E was five oh alpha the alphabet. And so.
Speaker 4: How I find found Warren G was he was part
Speaker 4: of the whole G funk movement. And I'm greedy, I'm
Speaker 4: you know, I'm looking for to expand def jam. Deaf
Speaker 4: Jam didn't just represent New York City. It represented rap music,
Speaker 4: and so I was opening offices in Germany and Tokyo.
Speaker 4: Fuck it, I'm going to open up an office in
Speaker 4: Los Angeles.
Speaker 1: Okay.
Speaker 4: By the way, we gave n w A their first
Speaker 4: national tour, and I knew what the fuck was going on.
Speaker 1: With So yeah, I always believed that.
Speaker 4: Run DMC and all my acts needed to bring the
Speaker 4: dopest openers, the ones that were going to give the
Speaker 4: hottest run for their money, because it was an expression
Speaker 4: of gratitude to your fans that you bring them someone
Speaker 4: that is so on fire and so important. So it's
Speaker 4: part of your story. But sometimes you bring someone so
Speaker 4: hot it puts heat on the.
Speaker 5: Headliner.
Speaker 4: I remember busting in that door and I said, run
Speaker 4: the MC, we got a problem.
Speaker 1: And they said, what's the problem.
Speaker 4: I said, I just stopped at the merch counter and
Speaker 4: they're selling seventeen T shirts to your one T shirt
Speaker 4: NWA Wow. So you know, you know what I'm saying.
Speaker 4: You know, if you're curious enough, you know how to
Speaker 4: suss out what's going on and what's happening and so,
Speaker 4: and I'm from Los Angeles. Fifteen eighty kDa was the
Speaker 4: first all wrap radio station. It was not in New
Speaker 4: York City. Yeah, it was fifteen eighty k. They get
Speaker 4: the fuck out right back to your history, Uncle Jam's army.
Speaker 4: Please please understand that there was some real shit going
Speaker 4: on in Los Angeles, and so I wanted a piece
Speaker 4: of LA and so I was able to find Warren
Speaker 4: he was goin to being neglected and signed him. And
Speaker 4: Chris Lighting was incredibly important. God rest his soul. And
Speaker 4: what a beautiful man and a huge reason why I'm
Speaker 4: here today. He was a critical reason why we were successful.
Speaker 5: Fucked with you, Norrid, okay, and he helped me.
Speaker 4: And you know, Warren was being neglected by his crew.
Speaker 4: I snatched his ass up. And about the reason why
Speaker 4: I signed him is I used to never sign an
Speaker 4: artist unless I went to their house, okay, because you
Speaker 4: could fake all sorts of things at a restaurant to
Speaker 4: pull up in the whip and everything is fake. You
Speaker 4: could talk that shit, but they rarely can fake someone
Speaker 4: out at home. And what am I looking for when
Speaker 4: I walk into someone's house. I'm looking for my duke's
Speaker 4: on a picture smiling, because there's got to be someone
Speaker 4: that put up with that creative side, fuel the creative side,
Speaker 4: and I remember walking in Warren's house and there was
Speaker 4: ship all over the rug, like literally shitty had dogs
Speaker 4: and it was like scary, like I'm not fucking with
Speaker 4: this guy, but there was his mother's picture. I said,
Speaker 4: wait a second, let me give him a chance. And
Speaker 4: then I went into his little room studio, no dog
Speaker 4: shit there. It was pristine, and on the turntable was
Speaker 4: Carol King Tapestry and Bob Seeger. I said, and what
Speaker 4: the fuck do you know about these artists? He go,
Speaker 4: my grandfather played me all these records, and he started
Speaker 4: playing me the parts of the records that he's going
Speaker 4: to jack, and I said, fuck, I'm signing you right now, okay,
Speaker 4: And wouldn't let him out the door until I pricked
Speaker 4: his finger, you know, And for sure saved our career
Speaker 4: and my career. And there's a couple of artists that
Speaker 4: did that.
Speaker 5: Red Man, I was dead and stinking.
Speaker 1: I was, you remember for some match I was, I was.
Speaker 1: I was on the on the canvas.
Speaker 5: Man.
Speaker 4: I couldn't like that big dude, Tyson Fury. Remember when
Speaker 4: he all of a suddenly he came over. That's exactly
Speaker 4: what happened with me. I remember the ref saying seven,
Speaker 4: and I'm saying I'm not getting up aids and then
Speaker 4: time for some action. I got up and said, what.
Speaker 2: I'm bad energy?
Speaker 4: It gives you that, Yeah, yeah, Reggie.
Speaker 5: Noble, Boy, Reggie Noble.
Speaker 4: I spoke to him on the phone because of this
Speaker 4: whole city of Hope shit, and he told me he
Speaker 4: could do like.
Speaker 1: A hundred.
Speaker 4: Diving guy diving and I hear in his voice what
Speaker 4: a remarkable human being he is. And I tell them
Speaker 4: every single time I see him, You're the reason why
Speaker 4: I'm here, Okay, And so you know, gratitude is part
Speaker 4: of living a healthy, long life when you have gratitude.
Speaker 4: And so many good things have happened to me, and
Speaker 4: two of them were Reggie Noble and Warrang.
Speaker 1: G came at the right time.
Speaker 4: So think about me getting swung and then walking into
Speaker 4: a new company and selling six million albums right like that,
Speaker 4: what all of a sudden, they're throwing all sorts of stuff,
Speaker 4: yeah stuff, Oh you know, suddenly the deals they're explaining
Speaker 4: how I got was getting fucked, and how they're going
Speaker 4: to improve my life and the life of my click.
Speaker 4: And then it's just a beautiful, beautiful thing, and thank
Speaker 4: you Warren. Thank you, Red Man. It was just extraordinary.
Speaker 1: We got Now. Now we've we've been doing this for
Speaker 1: seven years, right going into our eighth year, going into
Speaker 1: we've been we've been interviewing artists and we've been interviewing
Speaker 1: about people about the best record label, right, and everyone
Speaker 1: always has down says, they always say death Caam, but
Speaker 1: they always say the one seventy varicks slash one sixty sixty.
Speaker 1: So let me tell you the crew to THEAY name Yeah, obviously, Leo, Cohmes, Russell, obviously, Russell, Leon,
Speaker 1: Kevin Leles, Mike Kaiser, Julie Julie.
Speaker 4: Greenwaling, Greenwald, jud executive hands them.
Speaker 1: Did I say Mike Kaiser, Mikeiser, uh randiaka y Rob Love,
Speaker 1: I believe.
Speaker 4: Uh West Party Johnson, Yes, yes, rest in peace?
Speaker 1: Do you do you know how special that labor is?
Speaker 1: Like I always watched Entourage and I watch Empire, and
Speaker 1: I'm like, if somebody actually really series did a real
Speaker 1: death jam, like the real depth jam. Let me just
Speaker 1: tell you how important this label was. I used to
Speaker 1: go there to get out the streets. Would still be
Speaker 1: in the streets because because you can roll dice there,
Speaker 1: get your haircut, and by weed right there in the
Speaker 1: safest place in the world. It was like, you know,
Speaker 1: swear to God. And I was on this time. I
Speaker 1: was on violator management, which was like a part in
Speaker 1: the building. But what I'm saying, do you know how
Speaker 1: important that establishment was to hip hop?
Speaker 4: So the answer is only now only because one of
Speaker 4: the biggest problems that I have, and the biggest regret
Speaker 4: that I have, is that I was so focused on
Speaker 4: forward that I didn't recognize how good now was. I
Speaker 4: did not take photos like.
Speaker 1: I should have.
Speaker 4: I did not document, I didn't stop and say than
Speaker 4: I was just I was fucking hungry, I was famished,
Speaker 4: and I was like, focused on tomorrow.
Speaker 5: How does tomorrow work?
Speaker 1: And so.
Speaker 4: I'm not I'm not making that mistake again. I'm so
Speaker 4: grateful to be here with you right now and with
Speaker 4: your whole team, that I'm not going to forget this moment. Yes, okay,
Speaker 4: you know.
Speaker 1: You know what they say. They say winners never enjoyed
Speaker 1: the moment because they always want to go to the
Speaker 1: next win. I was listening to that. This morning. A
Speaker 1: friend of mine lost came over and we started to
Speaker 1: work out, and he's playing the Michael Jordan Kobe Bryant
Speaker 1: Traynor's book, and he said, he said, he said he
Speaker 1: every time one of his clients won, he would give
Speaker 1: them a hug and just leave because he knew his
Speaker 1: clients could not could not enjoy the moment. They went
Speaker 1: and looked at the book and said, I had two errors.
Speaker 1: Though I had thirty two points, but I had two errors.
Speaker 1: And is that how you feel you always play life well?
Speaker 5: Number one?
Speaker 4: I always felt my contribution to the culture was that
Speaker 4: I was going to outwork, out, hustle, out, focus, out delivery,
Speaker 4: and also a lot there are a lot.
Speaker 5: Of mouths that depended on us winning.
Speaker 4: And so I felt since I couldn't wrap, I couldn't
Speaker 4: do you know, design, I couldn't you know, take a
Speaker 4: photo of you.
Speaker 5: I had.
Speaker 4: My contribution had to be, as you know, moving this
Speaker 4: thing forward.
Speaker 5: And so.
Speaker 4: That's still no excuse. If I had to do it
Speaker 4: over again, I'll take more photos. I would say thank
Speaker 4: you more. I would have focused more on the present
Speaker 4: than I did.
Speaker 1: But okay, all right, let's now, I know we got off.
Speaker 1: We've missed him earlier, and you said that that's how
Speaker 1: you used to sign artists. But DMX, he's another for
Speaker 1: change the game. How do you hear about DMX is
Speaker 1: the IRV got IRV.
Speaker 5: IRV brought me up to Yonkers.
Speaker 4: And they were supposed to.
Speaker 5: Come at eleven o'clock.
Speaker 4: By two thirty, they were scrambling like, you get over
Speaker 4: here and wrap for him, you know, because Exton's show
Speaker 4: up right So everybody in the room had to rap
Speaker 4: for me, you.
Speaker 1: Know, because they're trying to.
Speaker 4: They're trying to, Like I was going like, oh my god,
Speaker 4: what's going on?
Speaker 5: This is like other artists he was.
Speaker 4: It wasn't just say he's waiting waiting Wan d Yuan
Speaker 4: d were saying, what the fuck this guy is gonna
Speaker 4: jet in a second? You wrapt the cleaning man.
Speaker 5: So then they X walked in and it was like
Speaker 5: all of them were pockroaches.
Speaker 4: Ran right away, like you could feel the oxygen change
Speaker 4: in the room. And he had just had his mouth
Speaker 4: wired shut, but he was so excited to meet me
Speaker 4: that he started rapping. You could hear them breaking.
Speaker 5: Wow. Yeah, it was a moment. It was a moment.
Speaker 5: And let me just put it to you this way.
Speaker 5: I'm not a fucking genius. My mother would assigned him.
Speaker 4: It was that obvious, Like if my mom was at
Speaker 4: that table, come here, son, I'm going.
Speaker 5: You know, it was really, really, really obvious.
Speaker 4: And that's a real tragedy that we could all learn
Speaker 4: from the people. People loved X so much that they
Speaker 4: didn't let Earl Simmons live, okay, and he was didn't
Speaker 4: have the confidence in himself because he wanted to be loved.
Speaker 4: You know, he had a really difficult childhood, and so
Speaker 4: he wanted to be loved so much that because X
Speaker 4: was so loved, he kept X in front. You know,
Speaker 4: Earl Simmons, it's just a loved to fish, be with
Speaker 4: his children.
Speaker 1: Quiet. But nobody fucked with Earl Simmons.
Speaker 4: They all wanted X, and he didn't know how to
Speaker 4: let Earl live.
Speaker 1: Earle loved fishing. Like we went up to I.
Speaker 4: Don't know if the cats or Lake George or something.
Speaker 4: I put him up there and five point forty five
Speaker 4: in the morning, he was on the dock. I went
Speaker 4: to get some coffee and too fucking early for me
Speaker 4: to wake up, so I went back to sleep. Eleven
Speaker 4: o'clock he's still on the dock. So you catch anything,
Speaker 4: he said, No, this is just fishing. And I'm lucky
Speaker 4: enough to have had a relationship with Earl Simmons, and
Speaker 4: I care deeply about Earl Simmons.
Speaker 5: You know what.
Speaker 4: Exis XUS is a guy driving one hundred and fifty
Speaker 4: in the twenty miles zone.
Speaker 5: That's what exes.
Speaker 4: And so what do you expect if access supposts, if
Speaker 4: all you love is X.
Speaker 5: What do you expect?
Speaker 4: Yeah, you know that doesn't That doesn't well, driving one
Speaker 4: hundred and fifty and a twenty mile an hour zone,
Speaker 4: that just doesn't end.
Speaker 1: Well. Let me ask you because, like a lot of
Speaker 1: to a lot of people, when they first heard d MX,
Speaker 1: he resembled Onyx, right likenaa, So what made you because
Speaker 1: did you think that would be a problem or you
Speaker 1: knew you knew the.
Speaker 4: Difference now now it wasn't a problem. It was so
Speaker 4: fucking I never heard that.
Speaker 3: I never I never heard I felt that.
Speaker 4: So so whole norries referencing is you know that wire
Speaker 4: that's cut and it's that water that that's dangerous, and
Speaker 4: that's what that Those two bands were disorganized danger There
Speaker 4: was no like everything organized.
Speaker 5: It was like fucking shit, could you go to an
Speaker 5: ONYX show?
Speaker 1: And yeah, fucking to this day, you know yeah, it's
Speaker 1: a problems bit. Yeah. I told them in Russia before you.
Speaker 1: It was pretty curious you went to Russia before that, yeah,
Speaker 1: you know, yeah, yeah.
Speaker 3: Thought that was the first time you went. There was
Speaker 3: another place, it was former so you just the yeah.
Speaker 1: Yeah, yeah, yeah, yeah, yeah, yeah.
Speaker 2: Because that Russia thing was different.
Speaker 3: Talk to me, shout out to two moves here by
Speaker 3: the way, and he threw some tidbits at me, telling
Speaker 3: me I didn't know that you managed Dayla yes, and
Speaker 3: I hit pause immediately and he hit me back with
Speaker 3: a bunch of voice messages, which I appreciate him for doing,
Speaker 3: and he was just breaking down how you and Russell
Speaker 3: were involved in them and tribe and I didn't I
Speaker 3: didn't realize. I didn't know that much about it, and
Speaker 3: about the tour they were on, that tour that you
Speaker 3: mentioned n w A one yes and you stopped Macio
Speaker 3: from joining the military, you know.
Speaker 4: So we just saw. We just saw each other recently
Speaker 4: in London. They did something for me and Google and
Speaker 4: YouTube at a conference and I hadn't seen them in
Speaker 4: fifteen years, and it was really like an extraordinary feeling.
Speaker 4: There's a lot of stories that people tell me about,
Speaker 4: like They were telling me in the crowd about how
Speaker 4: I got them out of high school and college but
Speaker 4: insisted on them finishing their degree. So beautiful things about
Speaker 4: me that I don't remember. I have an excuse, but
Speaker 4: they're very very important, very important, like that live wire
Speaker 4: and that little water on the ground.
Speaker 5: They weren't that.
Speaker 4: They were represented optimism and joy, uh and a different
Speaker 4: you know for.
Speaker 1: Me, like I have all the illness rappers.
Speaker 4: That was a juke move when I represented tribe and Deyla.
Speaker 4: I just juked everybody like they thought I was just
Speaker 4: one way like ry me.
Speaker 2: And like did you know that he represented?
Speaker 1: That's crazy, that's on the rush, that was on the rush. Okay, okay,
Speaker 1: like a sonic.
Speaker 3: Pause and then pause telling me some stuff and then
Speaker 3: just thinking about all the groups and artists that Rush
Speaker 3: and Deaf Jam collectively that you were involved in and
Speaker 3: got to see developed.
Speaker 2: That's extraordinary in terms.
Speaker 1: Of lucky motherfucker. Lucky motherfucker.
Speaker 4: I've touched more rappers than everybody else combined. Okay, period. Okay,
Speaker 4: Big Daddy Kane shout out to him. I just kim
Speaker 4: joined me. I haven't seen him. Must have been two
Speaker 4: decades he joined me two days ago at the Secretary
Speaker 4: of State's House where we did rekindling a new initiative
Speaker 4: around music diplomacy.
Speaker 5: So Dave Grohl Bono and I brought Rock Kim and rock.
Speaker 4: And did you know the Secretary of State of the
Speaker 4: United States is a musician guitarist and he was played
Speaker 4: Muddy Waters on stage. It was the most ridiculous thing.
Speaker 4: And so I saw that we had opera singers, we
Speaker 4: had Dave Grohl Bono, we didn't have any rappers. So
Speaker 4: we got a few late editions that was great, and
Speaker 4: one of them was Rock Kim And when he got
Speaker 4: on stage, shut that place so down, and it's all
Speaker 4: you know, guitarists and symphony people and everything like that.
Speaker 4: It was it brought shivers to me because I mean,
Speaker 4: if you think about those lyrics and that man and
Speaker 4: just to see him and the life that he's created
Speaker 4: for himself. Man, big shout out to rock Camra My goodness.
Speaker 1: So yeah, let's make noise. Let's make noise for.
Speaker 4: Music diplomacy, American music. Let's not only send guns around
Speaker 4: the world, let's send our culture. You know, by being
Speaker 4: in Kansastan, you know, they Kazastan knows more about America
Speaker 4: through the movies and the music than they do. Buy
Speaker 4: the guns. They only can't even name the gun, but
Speaker 4: they can name you. They book you or Disney.
Speaker 2: We're losing that influence.
Speaker 5: We've lost.
Speaker 3: I've been traveling and I've been and they've been telling us.
Speaker 3: They're like, we've like and specific to hip hop. They said,
Speaker 3: hip hop and you could take everybody could take it
Speaker 3: how they want. They said, hip hop is a business
Speaker 3: for you guys. It's you guys lost touch with what
Speaker 3: it really is. And so now they're looking to their
Speaker 3: to their regional peers. Like I was in Vietnam, they're
Speaker 3: looking to China and Korea, I was in Colombia, and
Speaker 3: they're looking to the countries.
Speaker 1: Around them, of course.
Speaker 3: And it's sad to see because I like to think
Speaker 3: of it, and I think it's true that hip hop
Speaker 3: is probably one of the biggest cultural exports that we
Speaker 3: we put out there that's impacted.
Speaker 4: So important, so important that we, you know, culturally make
Speaker 4: people understand what an incredible country we have, feel proud of,
Speaker 4: what are, what we've accomplished and everything, and and make
Speaker 4: the world a better place through music. Okay, I can
Speaker 4: tell you something. This world is in a really really
Speaker 4: difficult place. This thing could go real wrong, real fast.
Speaker 4: But music is a connector. It reminds us that we
Speaker 4: have more in common than what separates us, and so
Speaker 4: I want to do everything in my power to promote that.
Speaker 4: I'm glad that the American government Anthony Blincoln big shout
Speaker 4: out to Anthony blinkn Okay, our Secretary of State promoting
Speaker 4: and funding bipartisan support on funding American soft.
Speaker 5: Power around the world.
Speaker 4: So you know, one of the most important moments of
Speaker 4: my life was when we were opening up YouTube music
Speaker 4: in India and I was in Mumbai and the biggest
Speaker 4: slum in Mumbai in Asia is in Mumbai called Davari
Speaker 4: Is where slum Dog Millionaire is. In the middle of
Speaker 4: this slum is an after school program that's dedicated to
Speaker 4: hip hop rap music. These kids are breakdown, they're wearing
Speaker 4: hip they're wearing cagles.
Speaker 5: It's like a time warp. It's late eighties.
Speaker 3: Yeah, the little kids with kangos, they're breaking the.
Speaker 4: Battles in these the biggest slum in the world, and
Speaker 4: it's rap music that's keeping them learning living off the streets.
Speaker 4: It's just such a powerful and important moment for me.
Speaker 4: It was amazing, amazing.
Speaker 1: I get this out. Well, our show is about giving
Speaker 1: people the flowers, So we want to give you a flowers.
Speaker 1: Face to face man and man, tell you how great
Speaker 1: you are. You know what I mean? Tell you, Tell
Speaker 1: you how much you mean to the coach.
Speaker 5: Thank you, thank you. This is really mean for to me. Grateful.
Speaker 5: I'm grateful to this. I'm grateful to you, know.
Speaker 1: You the man. Leo, you man, you man. Let's make some.
Speaker 5: Thank you so kind.
Speaker 1: You want to do kick Thomas snob you got something, okay? Yeah,
Speaker 1: we have sunny going on this place, okay.
Speaker 2: Or he could just slip the champagne.
Speaker 1: Okay, he can set a champagne. You want to explain
Speaker 1: on the rules. We're gonna give you two choices. You
Speaker 1: pick one.
Speaker 3: Nobody drinks, but if you say both or neither, which
Speaker 3: would be the political correct answer, we're all drinking.
Speaker 1: Right, but you don't have to take shots. You would
Speaker 1: take SIPs of the champagne. Or if you want to
Speaker 1: designate a hit up my friend right there, baby baby shot.
Speaker 1: All right, So okay, you're gonna ask me.
Speaker 4: We're gonna give you two choices, right, So I answered
Speaker 4: the question drinking.
Speaker 1: No, no, no.
Speaker 3: If you don't answer, then like if you say both,
Speaker 3: like you don't want to, you don't want to pick,
Speaker 3: say both or neither of them.
Speaker 5: We're all drinking.
Speaker 2: We're all gonna have it.
Speaker 5: If I say one of them, nobody.
Speaker 1: Drinks, Nobody drink nobody. I think I'm gonna do a
Speaker 1: for this. Well, you gonna tell her she don't know,
Speaker 1: she don't know about how to do the bikie shots.
Speaker 1: All right, cool, you're ready, you can go to the
Speaker 1: first one. All right?
Speaker 2: Rick Rubin or Kanye West.
Speaker 6: Mm hmm, fucking Rick Rubin, jay Z or Dame Dash
Speaker 6: jay Z.
Speaker 1: All day, meth alad.
Speaker 5: We're drinking, Okay.
Speaker 1: I like how you understand the GA he understands okay
Speaker 1: Wu tang clan or public enemy public adem me okay,
Speaker 1: I like that.
Speaker 2: D MX or tupaca, d m X right kiss or fab.
Speaker 5: Hm kiss?
Speaker 1: Okay?
Speaker 2: Analog or digital?
Speaker 1: That's analog, that's the good. That's I always go analog.
Speaker 1: Eighties or nineties hip hop? Are you skipped? Oh my bad? No,
Speaker 1: I gotta go back to that eighties and nineties hip hop.
Speaker 5: I don't give a fuck. Okay, right, now okay, drink no.
Speaker 1: No, no, Na's album Allmatic or Biggie Album Ready to
Speaker 1: Die Biggie Album.
Speaker 3: Okay, all right, Run DMC or Beastie Boys, Run DMC. Okay,
Speaker 3: Primo or Pete Rock, Primo, who Rihanna or Mariah.
Speaker 4: We're drinking no no, yeah.
Speaker 3: That we're gonna drink with pre Move and Pete Rock. Okay,
Speaker 3: go ahead, Doctor dre r Puff I drinking.
Speaker 1: Let me get it ready, got it? That should have
Speaker 1: been you again, Scarfhaser, ice Cube, Scarface.
Speaker 5: Fixed, come on.
Speaker 1: Crazy Yeah Yeah, Crush.
Speaker 4: Or Beat b Street Crush Groups podcast or See I
Speaker 4: Wear My Collars Trying Yes Yeah.
Speaker 1: Podcast or radio podcasts.
Speaker 5: God, I love this game.
Speaker 1: It's Doc. It's Doc and hell is high or Flesh
Speaker 1: of My Flesh. We got to put you up against yourself,
Speaker 1: you know, fuck it.
Speaker 5: We're drinking.
Speaker 1: I'm going Japanese de Leon.
Speaker 2: You can keep you can have to say that anyone.
Speaker 5: Okay, you guys have to work after.
Speaker 2: This, something like that. I got to go be a
Speaker 2: father after this.
Speaker 1: Okay, this is a good one. Russell Simmons or Kevin Lyales.
Speaker 1: We're drinking, okay, all right, okay, l L cool j
Speaker 1: or Snoop dogg L cool j As hard as hell
Speaker 1: battle anybody. I don't care you tell, I won't tell. Hey,
Speaker 1: oh my god, hold on? Oh okay, here mob deep.
Speaker 5: E P M D all day, all day, it's my thing.
Speaker 3: Go ahead, there, you got the chip, Midnight Marauders or
Speaker 3: low end theory.
Speaker 1: We're drinking gez or Rick Ross, Rick Ross kick a
Speaker 1: Prie or Funk Master Flex.
Speaker 5: Funk Flex.
Speaker 1: Rad Alurn or grand Master Flash rather Alarn Rough Riders
Speaker 1: or Rockefeller drinking Slicker Rick or rock him drinking. Oh damn,
Speaker 1: come on, that's up reasonable out or in my lifetime
Speaker 1: Viole two.
Speaker 5: In my lifetime. Loyalty or respect. Loyalty or respect that's disrespectful.
Speaker 1: Respect. It could be both.
Speaker 4: So the problem is a lot of people have fake loyalty.
Speaker 4: But if you have respect, then you have real loyalty.
Speaker 4: You want you understand what I'm saying. My whole team
Speaker 4: had to fight. They can't. They can't.
Speaker 5: I can't be loyal to you if you're not going to.
Speaker 4: You know, make that happen, right, I could just because
Speaker 4: you made the decision, not I didn't make the decision. Okay,
Speaker 4: So but you could only get respect if you're ready
Speaker 4: to do the work. So if you do the work,
Speaker 4: then I'm loyal to you.
Speaker 1: Do you understand what I'm saying.
Speaker 3: I'm just thinking of the people that earn respect through fear,
Speaker 3: and that's not that's not going to.
Speaker 4: Get that's not respect. Power is not taken, it's given.
Speaker 4: People give you power, you don't take power.
Speaker 1: That, my friend.
Speaker 3: That was That was a pretty quick one of the
Speaker 3: quick You went through those answers pretty quickly.
Speaker 5: So one point I supposed to go slow.
Speaker 3: No, some people they just say both. They want to
Speaker 3: give it over and give relationships. And the reason why
Speaker 3: we do that is not to single people out. We
Speaker 3: want to mention these names, to have them in the conversation.
Speaker 5: Yeah, for sure, thank you.
Speaker 1: This. There's been a room at one point too, right
Speaker 1: that Sugar Knight try to like bully job rule off
Speaker 1: of the recordation.
Speaker 4: No, No, I have no, I have no idea about that.
Speaker 5: But I do know.
Speaker 4: There was a moment in La I was at the
Speaker 4: Palace on Vine Street it must be a different place,
Speaker 4: and Chris Lighty comes up to me and pulls out
Speaker 4: a gun and says, come this way.
Speaker 1: I said, what do you mean?
Speaker 4: He says, look over there and was shuging his crew
Speaker 4: coming after me.
Speaker 1: Really and this it was after I signed Warren g
Speaker 1: and he was very upset.
Speaker 4: Oh okay, okay, okay, and Chris has me go through
Speaker 4: the kitchen.
Speaker 5: Like wow, that was did that really happen?
Speaker 4: And you know, finally got to the four seasons they
Speaker 4: were waiting for me. Took me through the kitchen to
Speaker 4: my room. Wow, yeah it was. It was a thing.
Speaker 4: And that's my Sugar Night story.
Speaker 2: Face with Sugar.
Speaker 5: Yeah, I had many.
Speaker 4: Face to face I saw him in jail and the
Speaker 4: whole nine visit him all that.
Speaker 1: Oh yeah, that's crazy. I wasn't ready for that.
Speaker 3: But when you saw him in jails after that incident,
Speaker 3: yeah yeah. I mean, so you guys reconciled in a sense, there's.
Speaker 4: No reconcile, okay, Just so you're clear, there was no
Speaker 4: apologies for what I did. Like I used to say
Speaker 4: to my artists, the same answer I'm giving you right
Speaker 4: now is the same answer when you fling me out
Speaker 4: the window and I'm about to hit the concrete and
Speaker 4: giving you the same fucking answer. The only difference is
Speaker 4: you're going to jail, so you're threatening me. And scaring me.
Speaker 4: And I'm giving you the same answer. Okay, So once
Speaker 4: you take the fear out, once they realize there's no change,
Speaker 4: what he must be crazy?
Speaker 1: How you know he's not going to change.
Speaker 4: Once they realized there's no change, then it's a different relationship.
Speaker 5: Does that make sense?
Speaker 1: Yeah?
Speaker 2: I feel like that creates the respect.
Speaker 5: Creates respect.
Speaker 4: But I think it's respect because I have a point
Speaker 4: of view. There was nothing wrong with me signing more
Speaker 4: and see he had all the opportunity to he neglected
Speaker 4: it the whole nine I didn't do anything disrespect for
Speaker 4: you know wrong. I just signed an artist, gave him
Speaker 4: an opportunity and that's it.
Speaker 1: Kept it moving. Now, Now, how hard was it for you? Right?
Speaker 1: Def Jam was everything? I remember like like like you know,
Speaker 1: you know, it was everything, But you get this awful
Speaker 1: from Atlantic right and Atlantic is I don't know how
Speaker 1: this Atlantic deal was structured, but I know that at
Speaker 1: first you it was just who win and then those
Speaker 1: who could get are? But how hard was that not
Speaker 1: to hold that in?
Speaker 4: Then the Atlantic stuff stuff happened six years later. It
Speaker 4: was really when I sold Deaf Jam. I was thirty
Speaker 4: eight years old and part of the deal was you
Speaker 4: either work for them or you go for five years
Speaker 4: on what they call garden leave, where you cannot go
Speaker 4: back in the industry that you love. I'm thirty eight
Speaker 4: years old. I didn't work for the paper. I worked
Speaker 4: for the Journey. I was on the Journey And that
Speaker 4: would have been a death sentence for me to.
Speaker 5: Get this money.
Speaker 4: From death Jam for selling it, selling but not be
Speaker 4: able to work. But not being able to work unless
Speaker 4: I worked for them. Oh, and that's why I created
Speaker 4: the Island Deaf.
Speaker 1: Jam Music Okay. Now what happened.
Speaker 4: Why I left the Island def Jam Music Group for
Speaker 4: the Warner Music Group is Edgar Broffman that owned Universal.
Speaker 5: They bought PolyGram.
Speaker 1: Okay, they bought a lot of things.
Speaker 4: Eleven point nine billion dollars and Island def Jam was
Speaker 4: part of that group.
Speaker 5: Okay.
Speaker 4: And he went off to buy Warner Music Group from
Speaker 4: aol time Warner Wow. And because he saw my work
Speaker 4: at Island def Jam, he asked me to come along
Speaker 4: and own a piece of this new company. And it
Speaker 4: was one an opportunity for me. And we talked about
Speaker 4: the Warner Warner Music Group. I I was hired as
Speaker 4: the chief creative officer but the real reason is going
Speaker 4: to be the first time I've ever said it is
Speaker 4: universal did something really really bad to me. Now, things
Speaker 4: were going really great for me. Joh Rule was exploding,
Speaker 4: jay Z was exploding, DMX was exploding. You know, it
Speaker 4: was all incredible, and I was broke the killers.
Speaker 1: I didn't.
Speaker 5: I transformed myself from the.
Speaker 4: Rap guy to all of a sudden, to other types
Speaker 4: of music, the entrepreneurialism of rap music I introduced to
Speaker 4: the rest of the Suddenly. We went from the last
Speaker 4: place to the number one record company in the country,
Speaker 4: and I was good money. But I got harpooned because
Speaker 4: two of job Rule's original members went to jail.
Speaker 1: Oh yeah, because you saw on cash Money click right.
Speaker 4: And then they came back and they were on TVT Records,
Speaker 4: and so you.
Speaker 5: Know when Steve Gott killed.
Speaker 1: This is a really really tough story for me.
Speaker 4: So these two guys come back from jail and say
Speaker 4: the job Rule, Yo, let's do a cash money And
Speaker 4: in the vault of TVT was a cash money.
Speaker 5: Album.
Speaker 4: Yeah, And so erv and job really didn't want to
Speaker 4: do that. Their career is going like crazy, bom boom
Speaker 4: boom boom. So they made me tell Steve Gottlieb that
Speaker 4: I'm not actually going to do this. Now, all of
Speaker 4: a sudden, I get a lawsuit person in a lawsuit
Speaker 4: that I led him on to believe that job rule
Speaker 4: can do cash money and accused me of fraud.
Speaker 5: So I said, get the fuck out of here. I
Speaker 5: didn't do anything wrong.
Speaker 4: I have jow rules multi Platinum, and you're trying to
Speaker 4: rekindle cash money.
Speaker 5: It doesn't make any sense.
Speaker 4: No, the courts didn't believe believe me, and I lost
Speaker 4: one hundred and thirty five million dollar judgment. Okay, one
Speaker 4: hundred and thirty five million dollar judgment, now think about it.
Speaker 4: So I was indemnified by Universal. I'm an employee at
Speaker 4: this point of Universal, Like, can you imagine if I
Speaker 4: gave job roll go ahead to another independent company multi
Speaker 4: Platinum job rull go ahead and do this cash money
Speaker 4: side project.
Speaker 1: I'll be fired.
Speaker 4: So I thought I did the right thing for the company,
Speaker 4: for the artists, everything. So I went. Now I'm embarrassed.
Speaker 4: Imagine they called me a fraudster. I'm in the paper.
Speaker 4: The whole nine lost one hundred and thirty five million dollars.
Speaker 4: Now in order to get a retrial, you have to
Speaker 4: post a bond for sixty million dollars. So I went
Speaker 4: to Universal and said, you know, you're on the hook
Speaker 4: for one hundred and thirty five million. Let's post a
Speaker 4: bond and get a retrial. Because this went off the
Speaker 4: rails and they boked the people I gave my company.
Speaker 4: To the blood, sweat and tears that I gave that company,
Speaker 4: they balked on the sixty million bond that would allow
Speaker 4: them to retry the case that they were on the
Speaker 4: hook for one hundred and thirty five million dollars. At
Speaker 4: that moment, I realized, these people got me out here
Speaker 4: like crazy. Now put up the sixty MILLI went to retrial,
Speaker 4: through the case out. Finally they said this is absolutely crazy.
Speaker 4: Steve Godlieb already spent tens and tens of millions of
Speaker 4: those dollars and court got thrown out, completely reversed. I
Speaker 4: was clear Universal saved one hundred and thirty five million dollars,
Speaker 4: but I could never forgive them, and that's why I
Speaker 4: left my company. In fact, I actually turned down Edgar
Speaker 4: and on January sixth, right after I got back from Barbados,
Speaker 4: I walked in the morning because I was under a
Speaker 4: lot of stress. They were telling me this new Warner
Speaker 4: Music Group is going to be so valuable, hundreds of
Speaker 4: billions of dollars millions, and you're going to do great
Speaker 4: in the whole nine and what they universal did to
Speaker 4: me and I was struggling, but I didn't want to
Speaker 4: leave the company, so I turned them Warner down. I
Speaker 4: went that morning to the office, never had a key,
Speaker 4: and it was the first time that I couldn't get
Speaker 4: in the office. I said, this is a sign that
Speaker 4: I fucked up. I walked back home. I told my wife,
Speaker 4: well what happened. She says, you're an idiot. You just
Speaker 4: went too early. Go back to the office. There's this sign.
Speaker 5: Bullshit.
Speaker 4: It just as I just as I was leaving, Edgar
Speaker 4: Brotherland called again and said, are you sure you don't
Speaker 4: want to roll with us? And that at that moment
Speaker 4: I said I'm coming and never returned back to that
Speaker 4: jam And that's how that's that's crazy me. Yeah, that
Speaker 4: was the first time that that story ever been heard.
Speaker 1: Okay, so you get to Warner about to say Atlantic
Speaker 1: where you get to Warna. This is a room all
Speaker 1: not not you, but every CEO kind of gets to
Speaker 1: a new company and kind of fires everybody and brings
Speaker 1: in their own crew. Was that your plan?
Speaker 5: I don't believe in that. I don't.
Speaker 1: I don't.
Speaker 4: I don't fire everybody and bring in my own crew.
Speaker 4: Everybody has a chance to win that that job. This
Speaker 4: is nothing personal. This is this is not a game.
Speaker 4: This is people's lives. We have a fiduciary responsibility to
Speaker 4: the artists and the songwriters. I was going to get
Speaker 4: the best click, period, and that didn't mean my click.
Speaker 1: Okay, I like this, like this, what's your click there?
Speaker 3: So what you're saying because they were the best, they
Speaker 3: were the best, just so you know, award your team.
Speaker 5: Won, just just just so you know it.
Speaker 4: That's really not accurate, Okay, cool, because many of the
Speaker 4: my click made it, the ones that you know about
Speaker 4: historical people in this industry, many of them didn't make it. Okay.
Speaker 4: It's simple as that. So, like I said, I believe
Speaker 4: that we need to win. You need the best team.
Speaker 1: I believe that. That's simple as that. Goddamn it, damn god, damn.
Speaker 3: Let me ask you, before you worked with run DMC,
Speaker 3: would you have considered yourself a hip hop head, a
Speaker 3: bee boy?
Speaker 2: Like before you got into the industry.
Speaker 5: No, I was a curious person.
Speaker 4: And I was raised by two incredible parents that made
Speaker 4: sure that I did everything in my power to avoid work. Now,
Speaker 4: that's very strange think about Jewish parents. Usually, man, you
Speaker 4: go to school, become a doctor or a lawyer, that's
Speaker 4: your gig. My parents said, this is a very new
Speaker 4: concept to have a career. You see, a couple generations ago,
Speaker 4: people didn't have a career. They went to work, right,
Speaker 4: And they said, because we're successful, we could afford you
Speaker 4: the opportunit unity to find your passion because if you
Speaker 4: find your passion, you'll be a very wealthy person.
Speaker 5: And they weren't meaning money.
Speaker 4: Right, They're meaning and by the way, I'm on the
Speaker 4: verge of being sixty four years old. I've been in
Speaker 4: this game for forty years. I do not know where
Speaker 4: the time went. It's weird. So they were right, found
Speaker 4: my passion have enjoyed almost every day. I work really hard,
Speaker 4: but I work in a a in a space that
Speaker 4: I feel incredibly passionate about.
Speaker 3: So look was the reason the reason why I asked
Speaker 3: that is did you so you were you passionate about
Speaker 3: hip hop?
Speaker 2: Prior to that?
Speaker 3: Were you passionate about just the entertainment industry.
Speaker 4: I was not passionate about hip hop until I came
Speaker 4: to New York. Okay, I came in New York during
Speaker 4: the Fever period. Encore, it's pretty early. You know the
Speaker 4: Red Parrot, where Fat Catch used to post up, the
Speaker 4: Roxy Danse materia.
Speaker 5: This was a moment before aids, before crack.
Speaker 4: This was a moment where New York was just on
Speaker 4: the verge of bankruptcy, just survived bankruptcy.
Speaker 5: This was a moment where.
Speaker 4: The exclusivity of Studio fifty four gave into the inclusivity
Speaker 4: of the Fever. This was a moment in time where
Speaker 4: at any given party you could bump into Jean Michel Basquiat,
Speaker 4: Madonna and the Warhol, Keith Herring, you know, Flash, Mellie
Speaker 4: mel kg You know. It was a melting pot because
Speaker 4: New York, because of the financial troubles, had affordable housing.
Speaker 4: So painters and the arts and people there were drawn there,
Speaker 4: and so it was this melting pot.
Speaker 5: I don't know what the fuck question you asked me.
Speaker 3: I'll ask you how much of a hip hop d
Speaker 3: were you getting it? Were you attracted to? So the
Speaker 3: first time as a hip hop head or as just
Speaker 3: the industry.
Speaker 4: No, no, I'm pre sucker mc bro be clear. Okay,
Speaker 4: So there weren't that many hip hop hads fire to me.
Speaker 4: But the first time that I met the beat, my
Speaker 4: brother was wood shop teacher at Vermin Day in South
Speaker 4: central LA, and he used to bring me. Vermin Day
Speaker 4: had the national champion high school basketball team, and he
Speaker 4: used to take me to the games. And every break,
Speaker 4: a guy with a bass and some drums would run
Speaker 4: up with some girls. I'm doing those moves and I
Speaker 4: was like eight years old, and I said, oh my god,
Speaker 4: I can't believe what I just heard, and they would
Speaker 4: race back and then every break or halftime.
Speaker 5: Fast forward to listening to.
Speaker 4: Fifteen ADYKDA and going to see an Uncle Jam's army event.
Speaker 4: I recognized that beat. That beat was familiar to me,
Speaker 4: and I liked it. You know what I'm saying.
Speaker 5: It was like that that shit that I liked. It
Speaker 5: was familiar to me, and I wanted more of it.
Speaker 3: But this is the reason why I was saying all
Speaker 3: of this, because you became the archetype of the hip
Speaker 3: hop executive. Like it or not, you became that person,
Speaker 3: and I feel like you come prior to the industry
Speaker 3: of hip hop.
Speaker 2: That's why I was asking you, leading you into that question.
Speaker 3: And now people look at hip hop the industry extracted
Speaker 3: the music and monetized the music.
Speaker 1: But we both know, and we talked.
Speaker 3: About internationally, the culture lives all these elements. How do
Speaker 3: you feel the the rest of like hip hop as
Speaker 3: a multi dimensional culture, how can it thrive further going
Speaker 3: into the future.
Speaker 5: I don't know.
Speaker 4: I'm not a It was funny one day I was
Speaker 4: invited into the global management meeting of PolyGram in Seville, Spain,
Speaker 4: and I sat next to the head lawyer of PolyGram
Speaker 4: and he said, so, Leor, what's to rap music? What's
Speaker 4: the future of rap music? And I turned to him
Speaker 4: and I said, I don't know. It was like really
Speaker 4: put off in English dot He said, so what do
Speaker 4: we pay you millions of dollars for?
Speaker 5: I said, I don't know.
Speaker 4: I hope you don't pay me millions of dollars to
Speaker 4: predict the future.
Speaker 1: I hope you pay me.
Speaker 4: Millions of dollars to create an environment, a safe space,
Speaker 4: a creative space where artists in that garage with a
Speaker 4: snot running down their nose that are going to change
Speaker 4: the future. Want to be with us. I never wanted
Speaker 4: to predict the future. That's corny to me. That's like
Speaker 4: what I want to create, and then safe environment for
Speaker 4: that future have to be.
Speaker 3: Well, well, that is predicting the future too, because you're
Speaker 3: creating the future a foundation for a future.
Speaker 5: I don't know.
Speaker 4: I never weather veined thing. I can't tell you. I
Speaker 4: can't tell you. I can tell you the thing that
Speaker 4: lives inside of me. Okay, think about this. The center
Speaker 4: of the music industry is in New York City in
Speaker 4: nineteen eighty three. All the record companies were here. They
Speaker 4: weren't in La they weren't in Atlanta and Miami. They
Speaker 4: were all every decision maker, every single person record label industry,
Speaker 4: or the entire record label industry. It was in New
Speaker 4: York City. Now, how far is Midtown from the Bronx
Speaker 4: forty fifty sixty, seventy eighty blocks. So think about that.
Speaker 4: A kid like me, Russell Rick, no money, no clout,
Speaker 4: no knowledge, I got high. All those four things alone
Speaker 4: is a reason why couldn't be successful, right, But it
Speaker 4: was because of the arrogance of these labels that didn't
Speaker 4: drive up to the Bronx and realized to get into
Speaker 4: the fever there was more demand than supply, and it
Speaker 4: was the arrogance of them not getting in a car
Speaker 4: for ten It wasn't in Poughkeepsie or Memphis. It was
Speaker 4: in the Bronx Queens. All they had to do was
Speaker 4: go there. So because of the arrogance of the industry,
Speaker 4: we were able to incubate. And then five six years
Speaker 4: later and they realized, oh shit, this is not noise
Speaker 4: that's going away or fad. Suddenly we had money, we
Speaker 4: had clout, we had knowledge. Getting high was in the thing.
Speaker 4: No more, okay, And suddenly we were a beasts and
Speaker 4: they thought that they could get in just buy money.
Speaker 4: Remember how they came in, Fuck it, we'll just buy
Speaker 4: the ship up and yeah, so I think that to
Speaker 4: me is so if you told me yep, you know
Speaker 4: about the motherfucker's jumping on one leg singing in the
Speaker 4: north of the d R in Pueta Plata, that shit
Speaker 4: is big. You know what I do, And get on
Speaker 4: the fucking plane and go just touch the baggie. I
Speaker 4: want to see it. I don't want to ever say
Speaker 4: that ain't possible, that's just noise. That's a fat I
Speaker 4: need to go understand that. Actually, because I remember what
Speaker 4: I did to them. The only reason why I'm here
Speaker 4: is because they wouldn't get in a fucking.
Speaker 2: Car drive some blocks down, some blocks down.
Speaker 5: That's insane, insane.
Speaker 1: This is a drink Champs p s A good be
Speaker 1: hoping what it should be? This is your boy, and
Speaker 1: what up is dj e f N. This is not
Speaker 1: drink Champs Happy. I feel drinking something drink Champs happy
Speaker 1: without the hour healthy hour, healthy healthy drink help you out.
Speaker 1: I don't think I've ever interviewed a doctor, so, I mean,
Speaker 1: the wait is on you. The closest document it got
Speaker 1: to is doctor Dre. Yeah, so explain, explain exactly what
Speaker 1: you do dot.
Speaker 7: So I'm a cardiologist, but I am and I worked
Speaker 7: a long time and issues are on.
Speaker 1: Health and healthcare and YouTube.
Speaker 7: We've been really trying to build out the platform, arout
Speaker 7: how we get health and messages out to people, or
Speaker 7: we let people understand how to take care of themselves
Speaker 7: into a preventative way, but just in general, just how
Speaker 7: we improve the health of the community.
Speaker 1: So how did you look up with Leo? So there
Speaker 1: is my guy? Okay, City of Hope.
Speaker 4: No, no, no, no, This has nothing to do with
Speaker 4: City of Hope. This has to do with that we're
Speaker 4: colleagues work at the largest global platform in the world,
Speaker 4: you know, two point plus billion daily active users, insane
Speaker 4: from the you know, corners of Indonesia to the Geria,
Speaker 4: back to Chile, back to South central l a and
Speaker 4: and back to New York. We're global and doctor Garth
Speaker 4: leads all the health initiatives that YouTube does. Okay, And
Speaker 4: so YouTube is not just about cat videos and music, no, no,
Speaker 4: we what we're what the leadership is attempting to do
Speaker 4: is use the power of the platform. And doctor Garth, uh,
Speaker 4: you know, we like Alton Ellis.
Speaker 1: You know who Alton Ealyis is.
Speaker 4: Okay, he was before Bob Marley, and Bob Marley really
Speaker 4: like fell in love with Alton Ellis. Let's hear it
Speaker 4: from Alton l Okay, diferent part of the being. Then
Speaker 4: you are from nor right, Okay?
Speaker 1: Where are you from? Because I so I'm originally from Jamaica. Okay, yeah,
Speaker 1: well yeah.
Speaker 7: Right, but actually part of my education here and then
Speaker 7: went off to all the places for medical school and everything.
Speaker 7: So think of myself as Jamaican little Floridan.
Speaker 5: And then all over the place.
Speaker 1: So what made me want to be a doctor and
Speaker 1: not like doctor dre.
Speaker 7: You know, if I was going to be honest story,
Speaker 7: there are a lot of things affecting our communities, you know,
Speaker 7: black and brown people.
Speaker 1: If you think even about you know.
Speaker 7: The health of the community right around here in Overtwn.
Speaker 7: You think about Brooklyn, the Bronx, if you think about
Speaker 7: all of these communities across the world, our communities be
Speaker 7: the disproportionate impact of diabetes, hypertension, heart disease, and we're
Speaker 7: dying at a higher rate. So my goal and my
Speaker 7: life and and and all of our goals, I think
Speaker 7: to figure out how we can help the community get healthier.
Speaker 7: And you know, YouTube is the way we can do that.
Speaker 7: But he wants to know why you chose to become
Speaker 7: a doctor. How did that even happen? Like instead of
Speaker 7: being a DJ.
Speaker 2: You look like he might be a DJO.
Speaker 1: Like try to.
Speaker 7: Legend in Jamaica, you know, and Shapa and all of
Speaker 7: those people are still legend.
Speaker 1: You know.
Speaker 7: I saw my mom do a lot of things in
Speaker 7: Jamaica helping people. She was a nurse and she would
Speaker 7: really take care of people and not just inspired me
Speaker 7: to be on the same journey that I was just describing.
Speaker 7: So she was a nurse in Jamaica. She's a nurse
Speaker 7: in Jamaica and a nurse.
Speaker 1: Wow wow, wow, you know what, what's crazy things in
Speaker 1: New York City. One of the first times we got
Speaker 1: encountered with health used to be these juice bars, right,
Speaker 1: and and we used to go there, and there used
Speaker 1: to be juice bars. But a lot of times we
Speaker 1: used to go there. We used to go there because
Speaker 1: they were selling weed, right, But by the time we
Speaker 1: were selling buying the weed, we would buy the juice
Speaker 1: war Like the roster man would come.
Speaker 3: He was mostly Caribbean people that yes, they would tell us,
Speaker 3: all here, take.
Speaker 1: A shot of ginger, you know, take a shot of
Speaker 1: wheat grass. And we're really there just for the reef.
Speaker 1: Call that bag, yeah, come back and the Caribbean. Why
Speaker 1: does it seem like Caribbean people are more healthy and
Speaker 1: holistic as well? That's very true.
Speaker 7: I mean, you know, putting the weed conversation part aside.
Speaker 7: In a Racipheen region, a lot of it is about
Speaker 7: healthy eating, you know, a lot of it is about
Speaker 7: how you know, you eat food that's grown from the
Speaker 7: earth and So that's a big part of Caribbean culture,
Speaker 7: Puerto Rican culture. You know, that's a big part of
Speaker 7: a big part of all our cultures.
Speaker 5: You know.
Speaker 1: It's healthy eating. Yeah yeah, yeah, Well in our communities
Speaker 1: it's very healthy and excume the healthy. It's very popular
Speaker 1: to the fried foods. Yeah, why are we prone to
Speaker 1: liking fried foods?
Speaker 7: You know, I think that's a flavor. That's one conceptual
Speaker 7: flavor that we kind of learn and understand earlier on.
Speaker 1: But it also.
Speaker 7: Doesn't mean that we don't like stuff that's healthy and green,
Speaker 7: like which you're drinking now. I mean I watch you
Speaker 7: all the time when you're out there running on the beach, yes,
Speaker 7: you know, and then pulling your kids along the state time.
Speaker 7: That's a part of our culture too, you know. And
Speaker 7: even if you think of like just all the different
Speaker 7: kinds of foods we eat that's grown from the earth.
Speaker 7: So again, healthy living, I think is a part of
Speaker 7: just the broader Caribbean culture, and we need to think
Speaker 7: about how we get it all that message out more
Speaker 7: and more and more.
Speaker 3: Now, is it safe to say that like a lot
Speaker 3: of us that have our parents when we were first
Speaker 3: generation Americans, that it was healthier eating, more organic eating
Speaker 3: in the home countries, and then we're here and it's
Speaker 3: just a fast paced living and that's the food that's
Speaker 3: affecting our health.
Speaker 1: You see, you see generational changes.
Speaker 7: You know, you see particularly even in Cuban and Mexican
Speaker 7: communities where women have lower birth rates of things like
Speaker 7: infant mortality with but the longer they stay here, the
Speaker 7: more you know, the culture and the stress and all
Speaker 7: of the things that make life unhealthy starts to impact
Speaker 7: our health.
Speaker 5: So yeah, we definitely start to see a lot.
Speaker 7: Of that generational dynamic developed, you know, as as more
Speaker 7: and more and more as we get accustomed to a
Speaker 7: lot of unhealthier addectivities.
Speaker 4: I would say that it was also, you know, to
Speaker 4: be an immigrant very stressful, and then you have a
Speaker 4: predatory uh you know, fast food, commercial food indust commercial
Speaker 4: food industry that uh you know, wasn't regulated properly, didn't
Speaker 4: give information about what people were eating and the consequences
Speaker 4: of what they ate. I mean, there's a disproportionate share
Speaker 4: of fast food fried stuff in black communities that there
Speaker 4: are in white communities. So I think that aided that issue.
Speaker 3: As well, and the symbolism behind it because growing up
Speaker 3: to us, McDonald's was like luxury food, like a big
Speaker 3: deal to go to McDonald's.
Speaker 1: Yeah, you know, yeah, and it plays out right.
Speaker 7: So we see like life expectancy in communities like right
Speaker 7: around here much lower than if you're the dry ten
Speaker 7: minutes into Miami Beach or where people are have other
Speaker 7: healthy options. So you know, this isn't just about about
Speaker 7: where we are now. It's about where we have been
Speaker 7: for a long time.
Speaker 1: Do you know.
Speaker 5: Let me put something in your in your mind.
Speaker 4: For every dollar that America earns, we pay twenty to
Speaker 4: twenty three cents to healthcare. That's crazy, Like we are
Speaker 4: so out of whack to the rest of the world.
Speaker 1: So I just want to put it in perspective.
Speaker 4: If and it's all reactive medicine, most of it is
Speaker 4: all reactive. They're waiting for people to get fat, ignore
Speaker 4: their health, get sick, and then they go and it
Speaker 4: taxes the you know economy. Imagine if we could lower
Speaker 4: that down to ten percent, where does that thirteen percent go?
Speaker 5: Education? Right, you know, communities?
Speaker 4: Maybe we could have music back in public education or
Speaker 4: the arts and stuff like that. So when the money
Speaker 4: is going in the disproportionate way, to you know, healthcare.
Speaker 4: I think it's just insane that we don't tackle it.
Speaker 4: And that has nothing to do with how disproportionate all
Speaker 4: the effects of these diseases are in the black community.
Speaker 4: And so that's I think real. But that should highlight
Speaker 4: some of the big issues.
Speaker 3: But doesn't it seem like an uphill battle to dislodge
Speaker 3: the politics of it and all the money in politics
Speaker 3: that comes from pharmaceutical industries and all these different industries.
Speaker 4: And that's why we want to go bottom up. And
Speaker 4: every single one of your viewers and your listeners are
Speaker 4: important because if we could get them more focused on
Speaker 4: healthcare and being living healthy, it will deburden the the
Speaker 4: institution and and and I think it would change a
Speaker 4: lot of people's lives and change society's life too. We
Speaker 4: need more education, We need higher paid teachers, We need
Speaker 4: music and the arts back in these schools, and.
Speaker 1: We need to just get this under control. That makes
Speaker 1: no noise in that Let me actually, right, one of
Speaker 1: these famous diets right now is this keto diet. So
Speaker 1: everyone is ket keto. And how you've recently been going
Speaker 1: to Europe this whole year, right, nobody in Europe but
Speaker 1: didn't nobody's overweight. It's like I'm looking like, how's the work?
Speaker 7: Yeah, yeah, So you know what I tell my patients
Speaker 7: is stay away from fat diets. You know, there's really
Speaker 7: the thing about dieting is trying to be consistent over time.
Speaker 7: What you've see in a lot of different communities. Again
Speaker 7: in Cuban communities and Puerto Rican communities and Criban communities,
Speaker 7: you see healthy eating that's a part of the culture
Speaker 7: and stays that way over time. And that's the problem
Speaker 7: with whatever diet of the month it is, or the
Speaker 7: diet of the week, is that people get on it,
Speaker 7: they go up and down, they lose lose gain weight,
Speaker 7: and so those are the kinds of challenges. So we
Speaker 7: the concept is how do you have a culture of
Speaker 7: healthy eating that lasts for the rest of your life.
Speaker 7: I know you pass on to your kids as well.
Speaker 1: Right, because I'll guess my question is how come in
Speaker 1: America that's our way is like the no bread But
Speaker 1: in Europe that's like the first thing, like like they
Speaker 1: etceet you first, and religion and nobody's big out there.
Speaker 1: Are they making Europeans different than.
Speaker 4: The control is a big part of all of this.
Speaker 4: R yeah, there's not.
Speaker 7: Sometimes about what you eat is about sometimes about how
Speaker 7: much about you eat, and so if you eat a
Speaker 7: lot of carbohydrates, that has one particular impact. But it's
Speaker 7: not that everything all food is evil. A lot of
Speaker 7: times it's the quantity as well as the quality of
Speaker 7: the food that you eat.
Speaker 4: Nor you know, I live in Europe, right, Yes, I
Speaker 4: know you didn't invite me to your spots.
Speaker 5: Yes, I heard you're posted up.
Speaker 4: There. It's pretty sure. So I was in Sardinia. It's
Speaker 4: an island in Italy. I wanted to go and visit
Speaker 4: one of the Blue zones, Okay, and the Blue Zone.
Speaker 4: There's five blue zones in the world, one in Japan,
Speaker 4: one in this place in the mountains of Sardinia, one
Speaker 4: in California.
Speaker 5: I don't know whether Central America. What is a blue zone?
Speaker 4: The blue zone is a community that lives healthy into
Speaker 4: their hundreds.
Speaker 5: So it's just not a one off.
Speaker 4: It's a community of people that for some reason are
Speaker 4: living you know, into their hundreds, not in the hospital bed,
Speaker 4: but like.
Speaker 2: Playing after there.
Speaker 4: And so I visited this community up in the mountains
Speaker 4: of Sardinia, and I can tell you what my observation
Speaker 4: was community. It's pretty simple, love companionship. But they're eating
Speaker 4: a cheesy yogurt that is a probiotic that this is
Speaker 4: the reason why this community and a certain type of
Speaker 4: wine that is very pro something about probiotic and the gut.
Speaker 5: And I think that.
Speaker 4: And so when I did some discovery on the other
Speaker 4: blue zones, you know, when you get paper for some reason,
Speaker 4: you're interested in all this hit.
Speaker 5: So what I.
Speaker 4: Realized, and I'm luck for you to confirm or not,
Speaker 4: it's something about the gut.
Speaker 5: Is something super powered.
Speaker 1: A second brain, right, yeah, second brain. I didn't know.
Speaker 7: Yeah, I mean it helps to drive a lot of
Speaker 7: your metabolism. And so that's why a lot of these
Speaker 7: behaviors end up making you healthier overall.
Speaker 1: I've seen a study that Tupac Chopo was talking about
Speaker 1: everybody everybody knew, and he said that they put rabbits
Speaker 1: in a cage and they fed them all poisoned. But
Speaker 1: one set of rabbits they massaged and they you know,
Speaker 1: played music to and like we're nice to. And even
Speaker 1: though they he fed them all poison that those set
Speaker 1: of rabbits that they were nice to took the poison
Speaker 1: and and actually it became healthy. Is that something that
Speaker 1: we're supposed to be doing, Like, as we're eating, are
Speaker 1: we supposed to be thinking positive and feeling good about ourselves?
Speaker 7: Well, that's stress too, Yeah, exactly that that part of
Speaker 7: it around stress is important. Listen, we have a challenge
Speaker 7: many times talking about mental health, stress and those kinds
Speaker 7: of things in our community, particularly even as black and
Speaker 7: brown men, you know, and so to the point of
Speaker 7: even understanding that we have to normalize talking about hard days,
Speaker 7: good days, bad days, stressful day, depression, you know, all
Speaker 7: of those things. So so again, understanding how we normalize
Speaker 7: the sculsuons about stress and how we attack it and
Speaker 7: deal with it is a part of even that conversation.
Speaker 3: And go back to what Leros earlier. He said, you know,
Speaker 3: you get some paper, you start to think about these things.
Speaker 3: A lot of the communities that are suffering from a
Speaker 3: lot of disease, you know, they're nomic struggle there, you
Speaker 3: know what I'm saying. But once you you come out
Speaker 3: of that struggle, you're like, oh, you have something to
Speaker 3: live for, you want your family to live longer. You know,
Speaker 3: you start to think about creating generational wealth. It's a
Speaker 3: whole different ballgame.
Speaker 5: Yeah.
Speaker 7: And I also say, let's think about creating generational health
Speaker 7: along with generational health.
Speaker 4: And that's why we decided. You know, I don't like
Speaker 4: celebrating myself noriy. I like being behind the scenes and
Speaker 4: just watching this beautiful culture, you know, grow up.
Speaker 5: See you choosing between lake.
Speaker 4: It's just it's wonderful.
Speaker 5: It's wonderful.
Speaker 4: It's wonderful too to see there's a culture grow up and.
Speaker 1: Be so successful.
Speaker 4: But I realized that there's you know, I used to
Speaker 4: never know anybody who died when I was, you know,
Speaker 4: growing up. First person that died was jam Master Jake Wow. Wow,
Speaker 4: first person that you know. People used to say, oh
Speaker 4: I lost so and so and so. I didn't even
Speaker 4: understand that feeling. But as you get older, you start
Speaker 4: losing people, people that you care so deeply about that
Speaker 4: you take for granted. You know, everybody wants to go
Speaker 4: to a funeral and celebrate someone's life, and while they're alive,
Speaker 4: they didn't, you know, they didn't take the time.
Speaker 1: And so.
Speaker 4: The City of Hope asked me to do this numerous times,
Speaker 4: and I really didn't want to do this. In fact,
Speaker 4: I didn't even know that the City of hope this
Speaker 4: event was something for many many years because I never
Speaker 4: got an invite, okay, until you know, rap music kicked
Speaker 4: down that fucking door. All of a sudden, I started
Speaker 4: getting the inviting and I started recognizing, like, wow, there's
Speaker 4: these events and these hospitals and these you know, the
Speaker 4: access to things. I had no idea, and I believe me,
Speaker 4: I was a decade successful. So I felt it coming
Speaker 4: a sort of way like what you know, like Grouch
Speaker 4: and Mark says, I won't belong to a club that
Speaker 4: would take me as a member, and so I said
Speaker 4: to myself, why do I Why am I going to
Speaker 4: do this? I don't want to celebrate myself. And then
Speaker 4: all these people started getting sick, and I really really
Speaker 4: wanted started to try to understand this whole cancer thing.
Speaker 4: What is it? What is it about? How is people
Speaker 4: getting affected? And then I saw the statistics about how
Speaker 4: the percentage of black people that get sick versus white people.
Speaker 4: Since my career has been based on black music, I
Speaker 4: felt like, wow, this is interesting. Let me talk to
Speaker 4: the hospital and discuss with them if they could do
Speaker 4: something to you know, fund this inequity in cancer. And
Speaker 4: they were incredible, like this hospital, which is the world's
Speaker 4: most famous hospital in cancer, cancer research, cancer treatment, the
Speaker 4: way they treat patients, etcetera, etcetera, etcetera. They understood the
Speaker 4: inequity that was happening and they want to close the gap.
Speaker 4: And so the moment they said that they're ready to
Speaker 4: put money to mobile vans that would go inside communities,
Speaker 4: black communities to get early detection, I said, ship, get
Speaker 4: over my fear and and let's make this happen.
Speaker 1: He said, yeah, I know, I'm bouncing around a little bit,
Speaker 1: but let me let me ask. At one point, my
Speaker 1: friend Roster, he's a vegan, right. Uh, he's also Jamaican, right,
Speaker 1: But I don't know, I feel need to say that.
Speaker 1: But yeah, I mean.
Speaker 5: But listen, yeah, okay.
Speaker 1: At one point I was a vegan, right, And I
Speaker 1: the reason why I kind of got off of being
Speaker 1: a vegan. I swear to God, I had no animal instincts,
Speaker 1: Like I sweld of God Like people were stepping on
Speaker 1: my shoes and I was like, are you okay? Like
Speaker 1: I was just like I was just too soft, Like
Speaker 1: I just like, wait a minute, you know the meat.
Speaker 1: I kind of felt like you only have animal instance
Speaker 1: if you're animal in you now was I walking? Oh?
Speaker 1: I don't know. I don't think there's in a data
Speaker 1: wround that fact. Okay, right, because this is just me,
Speaker 1: this is my true right, right.
Speaker 7: But what I say to people that my patients often
Speaker 7: is choose a diet that works for you, that you
Speaker 7: can be on for a long time, not just something
Speaker 7: that feels good or somebody else is doing or is
Speaker 7: engaging just for this week or this moment. Because these
Speaker 7: are lifestyle decisions. And that's why I have to say
Speaker 7: and shout out to folks like you and others who
Speaker 7: have been really talking about lifestyle.
Speaker 5: You know, how do you?
Speaker 1: It could be more an exercise think about these things.
Speaker 7: So this is about creating a healthier lifestyle, not just
Speaker 7: about one die or vegan die. Works for you, then
Speaker 7: that works, but it doesn't work for you, and you
Speaker 7: need to find something that does.
Speaker 1: Something that works for you. That's exactly right, exactly right.
Speaker 1: You like pescaria, You've been needing like fifteen years. You
Speaker 1: need fish to be That's what I'm saying. Yeah, I
Speaker 1: need fish to swim with. I'm cuting, what's that? Well?
Speaker 3: I want to dive deeper into the cancer research and
Speaker 3: everything going on because obviously, you know, we know that
Speaker 3: a lot of people in different communities feel that there's
Speaker 3: a lot of conspiracy around that they feel that these
Speaker 3: treatments are there, that the cures are there, and they're
Speaker 3: just not giving access.
Speaker 2: What's what's the truth, what's really going on?
Speaker 1: Truth be told.
Speaker 7: You know, the distrust between our black and brown communities
Speaker 7: and healthcare system has a lot of history.
Speaker 1: You know, they think that it's a skey experiment.
Speaker 7: All kinds of thing has happened that really have turned
Speaker 7: our communities off. And so we in healthcare need to
Speaker 7: make a proactive effort to engage people and bring them in.
Speaker 7: And when we think about things like cancer, we have
Speaker 7: really effective screening for cancer, you know, for colon cancer,
Speaker 7: especially for those who getting up in there for it
Speaker 7: is you know, you know, think about poland cancer screening,
Speaker 7: especially for women as they get into their fort they
Speaker 7: thinking about breast cancer screening and colon cancer is really
Speaker 7: impacting our Black community. Breast cancer taking away a lot
Speaker 7: of our queens, i mean, the black and brown communities.
Speaker 7: And so we have to really get out of the messagebout
Speaker 7: how we start to pull people in and listen. We've
Speaker 7: lo us a lot of our soldiers to cancer, you know,
Speaker 7: Guru from multim Milum, a lot of people who we
Speaker 7: all love and.
Speaker 1: Has contributed to our culture.
Speaker 7: So we have to think about how we start to
Speaker 7: again really get this message out of our own health
Speaker 7: and start to talk to our community.
Speaker 1: Is more about it.
Speaker 4: You're powerful, guys, your your your voice is powerful.
Speaker 1: Yeah. Your plan on having it on the front page
Speaker 1: of YouTube or something like that, or we.
Speaker 7: Are trying to recruit people like you?
Speaker 1: You know what we want?
Speaker 7: Yeah, well what we want we want we want influential
Speaker 7: voices to try to help us communicate to the community.
Speaker 7: You know, I mean you have a lot of particularly
Speaker 7: a lot of folks and hip hop comunity. We don't
Speaker 7: talk a lot about help. You know, if you look
Speaker 7: at styles, you know, sounds, I mean I love some
Speaker 7: of the stuff sounds to say, and all of that
Speaker 7: stuff is ingreensboy health.
Speaker 5: And then how do we.
Speaker 7: So how do we connect all of those voices around
Speaker 7: some of the evidence and help to communicate to our community.
Speaker 7: And that's why I think it's just an evolution and
Speaker 7: a revolution that we're starting to see really around how
Speaker 7: we get the mess are a non healthcare so we
Speaker 7: want to start partnering more with artists and other people
Speaker 7: who have voices, have the community, have the engagement around
Speaker 7: you know, again, how we educate our community around a
Speaker 7: lot of these health messages.
Speaker 1: Yeah, that's that's that's that's that's a deep man, It's deep.
Speaker 1: It's very deep. What else? What else we got in there?
Speaker 1: Come on, let's get let's hitt to some points.
Speaker 3: We No, I still want to talk about the cancer things. Yeah, Okay,
Speaker 3: I'm interested because, like I said, a lot of conspiracies
Speaker 3: around cancer research and whether or not there's there's specific
Speaker 3: cures that like people feel that there's cures and they're
Speaker 3: just being held back.
Speaker 1: Definitely.
Speaker 5: Yeah.
Speaker 7: So I mean, truthfully, we have a lot of effective
Speaker 7: cres for cancer. We need to do a better job
Speaker 7: of how we bring in and get those cures to
Speaker 7: the black and brown community. I mean, we need to
Speaker 7: make sure that we're getting more folks into the clinical trials,
Speaker 7: but treatment and education and all of those kinds of things.
Speaker 7: So I would say that the healthcare system needs to
Speaker 7: do a better job, but we do have a lot
Speaker 7: of effective cares. Cancers come a long way dej from
Speaker 7: where it used to be, especially when you think about
Speaker 7: pediatric cancers and all of these kinds of things screening
Speaker 7: and how we can detect a polyp earlier before it
Speaker 7: becomes colon cancer, you know, how you can detect you know,
Speaker 7: breast malignancy earlier. So all of these kinds of things
Speaker 7: we're seeing advances, but the skepticism I would say that
Speaker 7: we've seen in our community. There's a history of where
Speaker 7: that came into being, and we need to respect that history.
Speaker 7: But we need to also do a better job of
Speaker 7: educating people and bringing them in doctor cancer be cured.
Speaker 7: You know, cancer is a big thing, right. There's a
Speaker 7: whole bunch of different kinds of cancers. There are some
Speaker 7: cancers that we have better treatment for than others, but
Speaker 7: we have a lot of real good treatment. One thing
Speaker 7: I will say eliarer that we have with cancer is
Speaker 7: a lot of cancers that we can find early and
Speaker 7: do something about. Like I said, colon cancer being one
Speaker 7: of them, and a lot of others. So the concepts
Speaker 7: around early detection is important, especially in our communities where
Speaker 7: we see less of those kinds of.
Speaker 4: What percentage I mean when you find out that you
Speaker 4: have cancer early versus like, what's the percentage opportunity of
Speaker 4: surviving that.
Speaker 7: Big difference, big difference. I mean, that's why the concept
Speaker 7: of early is a game changer, right. You know, if
Speaker 7: you can bring free early, if you can find something
Speaker 7: at stage on before it becomes stage four, you.
Speaker 1: Know, those things make a difference.
Speaker 7: And this is what's really hurting our community when you
Speaker 7: look at those numbers around and what's happening in the
Speaker 7: Bronx Brooklyn, you know, Queens, when you look at what's
Speaker 7: happening in LA and all the South Central what's killing
Speaker 7: our community are these diseases. So we really have to
Speaker 7: do a really better job of kind of bringing in
Speaker 7: early detention.
Speaker 3: But I think those ends up going back to economics
Speaker 3: because it sounds like screening is the big thing, like
Speaker 3: if you can catch it early. But I think a
Speaker 3: part of this issue is people not having insurance even if
Speaker 3: they do have insurance. I also even for myself, like
Speaker 3: I have to do the screening. I'm at the age
Speaker 3: where I have to do and me trying to figure out, okay,
Speaker 3: I have to go to the gastrologist and then you
Speaker 3: have to book this the day for the appointments months out,
Speaker 3: like it seems confusing. It seems difficult, and that's me
Speaker 3: with someone with insurance. You imagine the person that first
Speaker 3: of all, they have to get insurance. Yeah, I then
Speaker 3: you have to navigate and it seems like like you know,
Speaker 3: like you're it's something complicated which shouldn't be complicated.
Speaker 1: You're totally right now, we have to do a better job.
Speaker 7: Although shout out to you for getting your colon cancer
Speaker 7: screening because it's.
Speaker 1: On the books.
Speaker 7: Shout out for even planning planning to get it done.
Speaker 7: So that's actually a big thing right right there. But
Speaker 7: you're right, we have to do a better job of
Speaker 7: like simplifying the process and again demystifying the process because
Speaker 7: we have that lives.
Speaker 4: On YouTube, Like can you be to YouTube and actually
Speaker 4: go through.
Speaker 1: You do you do?
Speaker 4: We have we have a lot of information about how
Speaker 4: did they access that information?
Speaker 7: Just yeah, you just have to put in colon cancer. Okay,
Speaker 7: you know colon cancer screening.
Speaker 2: And what about the insurance side of it?
Speaker 7: Yeah, I know, the insurance side of it. And that's
Speaker 7: where things always get a little bit more complicated. And
Speaker 7: that's where to your point that you just alluded to,
Speaker 7: you know, there are there are ways in which we
Speaker 7: need to build a better infrastructure to take care of
Speaker 7: our communities. And you're right, the maze of going through
Speaker 7: appointments and scheduling can be a challenge, but at the
Speaker 7: end of it is your life, right, you know, And
Speaker 7: it doesn't matter how much money you have. If you
Speaker 7: don't live long, you don't live to enjoy it. So
Speaker 7: I would just say, you know, we do a lot
Speaker 7: of things. You know, if we're buying a house, we
Speaker 7: do a lot with a lot of challenges to get
Speaker 7: the mortgage, to get to get the house. So think
Speaker 7: about that when you go through all the challenges, and
Speaker 7: there are challenges and we need to do better, but
Speaker 7: think about the end goal of where you're trying to
Speaker 7: get to, and it really is about you know, saving her.
Speaker 3: But imagine those struggling families were both parents are working,
Speaker 3: you know, full days, like imagine to even have the
Speaker 3: time to sit there. Like I told you, I'm going
Speaker 3: through the process and I'm like, this is crazy, this.
Speaker 2: Is taking me forever.
Speaker 3: I got to talk to my primary then they got
Speaker 3: a referral.
Speaker 2: I got to give me a couple of referrals. I
Speaker 2: guess the first one.
Speaker 3: Takes too and it's just I'm already, Like I can't
Speaker 3: I need an assistance, Like imagine the regular you know
Speaker 3: with kids in the house, all works two jobs.
Speaker 1: Why, yeah, yeah, I mean you're right.
Speaker 7: I mean that's where we have challenges with the system
Speaker 7: and ways in which we need to work on making
Speaker 7: things better. But you're exactly right, especially for our communities,
Speaker 7: we have a disproportionate burden of those challenges.
Speaker 1: Right. I was watching the episode of Siindfeld the other day, right, sorry,
Speaker 1: the simple, simple, last ship, right, But I was watching
Speaker 1: an episode of Soundfeld and Jeorge the stanzas in the
Speaker 1: hospital and they've come in to take his tonsils out
Speaker 1: on them, and then and then and then Cramer says
Speaker 1: to him, man, I know somebody that would do it cheaper, right,
Speaker 1: So that he goes to the person and it's a
Speaker 1: holistic doctors, a holistic doctor. But I didn't realize that
Speaker 1: back then, holistic doctors was looked at us as a
Speaker 1: cheaper route to go. But there's a lot of people
Speaker 1: who believe in holistic healing. Is that something that you know?
Speaker 7: I think there's a role also a role for both
Speaker 7: holistic complementary healing the concept of spirituality and how all
Speaker 7: of that plays and these are either or they can
Speaker 7: work together. You know, you can get your screenings and pray.
Speaker 7: You know, you can engage in this thing and that thing.
Speaker 7: So again, what you find with a lot of this
Speaker 7: is that bringing these things together.
Speaker 1: For now holistic.
Speaker 7: Do you know someone who's not trained taking out your
Speaker 7: ton So that's probably yeah, I don't think that was
Speaker 7: a good Everything else in terms of like the complimentary
Speaker 7: holistic healing, I think as you're having that as a
Speaker 7: part of how we take care of patients is just
Speaker 7: how we take care of people.
Speaker 3: How about supplementation, what's your Yeah, you know, it depends certainly.
Speaker 7: I think if you're a deficient in a vitamin, you know,
Speaker 7: taking supplement there's there's some supplements that are helpful. So
Speaker 7: I think, you know, the other thing what I find
Speaker 7: about supplementation sometimes is it allows you to engage in
Speaker 7: this conversation about healthy eating overall, because the you know,
Speaker 7: the real crux of all of this is maintaining a healthy,
Speaker 7: balanced lifestyle over time. If you just do it for
Speaker 7: a month and it's fun, that doesn't really get you
Speaker 7: the effect. So the thing is how do you choose
Speaker 7: and engage and you know, start running with your kids
Speaker 7: and doing things and walking and talking with your friends
Speaker 7: about all these things.
Speaker 1: And that's the kind of stuff that pays off over time.
Speaker 5: What about artificial intelligence?
Speaker 4: Yeah, you know, is that going to play into beating
Speaker 4: cancer and making it easy for these communities to get access?
Speaker 7: Yeah, you know, AI potentially has a role. You know
Speaker 7: that we're learning a lot about AI and health right now,
Speaker 7: and if it can simplify your appointment process and get
Speaker 7: the message out faster, then that's a good thing, you know.
Speaker 7: So anything that can simplify that back end I think
Speaker 7: is going to be important. So I think we're going
Speaker 7: to learn more about that Liria as the healthcare and
Speaker 7: AI start to evolve. But I think anything that can
Speaker 7: make it easier for you know, our people to get
Speaker 7: the things that they need will be important.
Speaker 2: How much do we need the government involved in this
Speaker 2: at all?
Speaker 4: I think the government's essential in this. But the government,
Speaker 4: I think they can't supplement what we need to do,
Speaker 4: and that is get the word out that we should
Speaker 4: be more careful caring of ourselves prior.
Speaker 5: To getting sick.
Speaker 4: The whole medical industry is based on once you get sick,
Speaker 4: and I think there should be significantly more funding from
Speaker 4: the government education to prevent sickness, to lower the twenty
Speaker 4: two to twenty three percent of our GDP down to
Speaker 4: normal levels, so we could reinvest in the communities in education, music,
Speaker 4: the arts just make our societies a more healthy place.
Speaker 3: We should be bipartisan, but unfortunately someone will hijack one
Speaker 3: way or the other.
Speaker 4: Yeah, it should be bipartisan. And I hope you guys
Speaker 4: show up on October eighteenth to my event with you
Speaker 4: you yeah, not only you know, I'm not gonna say
Speaker 4: they're honoring me. I think they're gonna honor you know,
Speaker 4: fifty years of hip hop. Many of my artists are
Speaker 4: coming out, Nori Okay are coming out to New York City,
Speaker 4: you know, No La Los Angeles. Ready, it's a black
Speaker 4: tie and we're sold out. We've raised millions and millions
Speaker 4: and millions of dollars and so we're going to have
Speaker 4: a great party. We're going to celebrate hip hop. We're
Speaker 4: going to do some good work.
Speaker 1: Listen.
Speaker 4: I was in Israel recently with my mother. She's ninety
Speaker 4: three years old. She had her four yeah, she had
Speaker 4: her four boys, sixteen grandchildren. Wow, and she's traveling all
Speaker 4: over the world by herself. She's fully engaged in life.
Speaker 4: And I turned to her and I said, you know,
Speaker 4: you're very lucky, and she says, I know how lucky
Speaker 4: I am.
Speaker 5: I said, why are you so lucky?
Speaker 4: And without hesitation, she said, the more you give, the
Speaker 4: more you receive.
Speaker 5: That's it. And then like it's the mic drop, and so.
Speaker 4: You know, this is the reason why I'm doing this,
Speaker 4: is just to give. And I love the fact that
Speaker 4: we have a lot of influence, a lot of power,
Speaker 4: a lot of reach, and so every once in a
Speaker 4: while doing some good things is a very powerful and
Speaker 4: important thing for us to do.
Speaker 1: Do you think hip hop should have this own health insurance?
Speaker 1: I think.
Speaker 5: The answer is emphatically yes.
Speaker 4: I don't want any of the artists that to not
Speaker 4: be able to after I mean, this is a very
Speaker 4: short career. You know, not everybody could reinvent themselves. A
Speaker 4: lot of musical people that are, you know, in a
Speaker 4: different planet.
Speaker 5: They're de vulnerable parts of our society.
Speaker 4: Just because they're talented and we're successful and well known
Speaker 4: and made some money doesn't mean that they were able
Speaker 4: to keep that money flowing. And they should not be
Speaker 4: without an insurance card and something to fall back on.
Speaker 4: I'm wondering if the Grammys has a program of that,
Speaker 4: or Music Cares.
Speaker 5: Or I'm not sure.
Speaker 1: Chuck D and Chuck D I believe.
Speaker 5: Well, Chuck D is like a beacon of good shit.
Speaker 1: You know what I'm saying.
Speaker 4: He just keeps He just keeps trying to push the
Speaker 4: envelope through the right things. Amazing and the whole nine.
Speaker 4: So yeah, I would like to see that. I would
Speaker 4: like to.
Speaker 5: See this community grow old gracefully. Thank you.
Speaker 1: I'm gonna tell you another a great meeting. I'm with you,
Speaker 1: and you offered me a great deal. But I was like, Leo,
Speaker 1: you know I'm hot, these people offer me more, and
Speaker 1: he's like, yo, you said to me. He looked at
Speaker 1: me like a man, and you said, if it's all
Speaker 1: about money, didn't take the deal. But if it's about
Speaker 1: your career, then you're at the right place. Thank you.
Speaker 1: I guess what, Andy, the way, you gotta understand how
Speaker 1: hard that is for a person to calculate that and say,
Speaker 1: you know what, because what he's saying is righteous. It's
Speaker 1: saying like, yo, bro, these guys are just investing because
Speaker 1: you're hot. For now, I'm going to show you a career,
Speaker 1: and you showed me a career.
Speaker 5: Thank you.
Speaker 1: You know what I mean, I'm gonna show you. I'm
Speaker 1: gonna also tell you. I remember you're telling me. You
Speaker 1: and cav It's like, yo, we're gonna have you on
Speaker 1: tour for the and for the rest of the duration.
Speaker 1: And boy did I do tours from Survival or the
Speaker 1: Fittest to Amazing all these tours that and it was
Speaker 1: like I just knew that I made the right decision.
Speaker 5: Man.
Speaker 1: So I always wanted you to know that face to face,
Speaker 1: talk about you, talk about you like Jesus. When you're
Speaker 1: not not around, I can't say it in your face.
Speaker 5: You know, thank you. I prefer Moses, but I'll take
Speaker 5: Jesus up. Okay, leave it. I need to get to London.
Speaker 1: Yeah, I get to London. I haven't been in London.
Speaker 4: I need to get Okay, you don't know. We see,
Speaker 4: we see the warning. So we got here's here's here's
Speaker 4: my question. Because okay, I mean I did. I'm a
Speaker 4: veteran of drink tram Yes, yes, yes, and I want
Speaker 4: to come back and do it again because I'm not finished.
Speaker 1: Okay, but hold on, we got two more okay, okay.
Speaker 1: One is this is a lifelong question, not life long question,
Speaker 1: but for hip hop people it always pops up. Did
Speaker 1: le A is Lee all the reason Jay Z and
Speaker 1: Dame Dash is not together?
Speaker 5: Absolutely not?
Speaker 4: Okay, that's just like if Leon was the reason, then
Speaker 4: they never were together in the first place, Okay, right.
Speaker 1: Like driving? Yeah? God, so okay, And then I had
Speaker 1: just next to the last ones. So now you do
Speaker 1: you dominate from Atlantic? I mean, excuse me for wanna
Speaker 1: you start three hundred? What makes you go from three hundred?
Speaker 1: And did you start all these new artists? You do
Speaker 1: it again? Like no one says you could do it again?
Speaker 1: Like you.
Speaker 4: They're laughing at me, Norie, they're laughing at me when
Speaker 4: I started three hundred?
Speaker 1: What do you say? We create? We create yourself?
Speaker 2: Yeah, they were laughing at me.
Speaker 4: They're saying, heaven the realized that the music industry is fucked,
Speaker 4: and what does he know? And shouldn't he just retire
Speaker 4: the whole ninth And all I could say to you
Speaker 4: is I don't pay attention to what people have to
Speaker 4: say about me. You give me the inspiration when I
Speaker 4: see you and the dapt the people know me, understand
Speaker 4: what I'm all about out and that's good enough for me.
Speaker 4: I don't really care. I'm not tethered to social media.
Speaker 4: I'm focused on waking up every day and trying to
Speaker 4: contribute and do something good. So three hundred I knew
Speaker 4: that there was going to be a bounce in the business.
Speaker 4: Anybody who would bet against music always loses, So it
Speaker 4: was so obvious to me. Everybody's going shorting music. I
Speaker 4: would take that bet any day. Nine years later, sell
Speaker 4: the company for four hundred and forty million dollars.
Speaker 1: Did you sell three hundred for four hundred? Yeah?
Speaker 4: Yeah, and the and the.
Speaker 1: Thank you?
Speaker 5: I'm so grateful for the artists that believed in me.
Speaker 4: And companies that believed in me, and it's just it's
Speaker 4: really great.
Speaker 1: Well on behalf of all the artists who you've changed
Speaker 1: their life were happy that you believed in the thank
Speaker 1: you understand I'm saying, we were grateful and we take
Speaker 1: the faith. Man. What's the last question? So how do
Speaker 1: you transition from the guy that is uh now, I
Speaker 1: don't know, I don't know how you kind of put that,
Speaker 1: you know, but it's like the guy who's putting out
Speaker 1: the music as opposed to the guy that's creating the
Speaker 1: music and manufacturing it. This is the YouTube.
Speaker 4: So YouTube is a very important platform.
Speaker 5: It helps with.
Speaker 4: The global culture.
Speaker 5: It helps for artists to cut through the.
Speaker 4: It allows them to be heard and connect with their fans.
Speaker 4: We build products to make it easier for their fans
Speaker 4: to discover new music.
Speaker 1: We give everybody a voice and show them the world.
Speaker 4: And it was a very difficult transition, but it was
Speaker 4: a told that I was willing to play because I
Speaker 4: get to play with a platform that has two plus
Speaker 4: billion daily active uns. So I want to make a difference.
Speaker 4: I want to make a big impact. And I wanted
Speaker 4: the music industry to understand that YouTube was their friend,
Speaker 4: not their foe.
Speaker 5: You know that.
Speaker 4: UGC used to be a four letter word. They hated
Speaker 4: UGC user generated content.
Speaker 1: Let's go napstart though.
Speaker 8: Right, No, No, no user generated When they when I said
Speaker 8: uses your song for their video, to me, I think
Speaker 8: that's a much bigger expression of care for your music
Speaker 8: than the passive listen.
Speaker 4: And so thirty percent of the revenue and we sent
Speaker 4: over six billion dollars in the last twelve months, growing
Speaker 4: rapidly to the music industry, and thirty percent of that
Speaker 4: is from UGC user generate the content because we invested
Speaker 4: in content id.
Speaker 1: So which pays the licenses that we.
Speaker 4: Can detect the computer can detect when a creator or
Speaker 4: user uses your music and you get paid for it.
Speaker 4: And to me, that's a huge investment that we're the
Speaker 4: only ones that made. It's a huge campus in Zurich
Speaker 4: and Switzerland YouTube. So it's it's the respect for creations.
Speaker 4: It's the respect for creation. But think about when UGC
Speaker 4: was a four letter word, but now it's core to
Speaker 4: the industry. And I think the same thing is going
Speaker 4: to happen with AI and jen ai. Jen AI is
Speaker 4: going to come in. There's there's a huge opportunity I'm sorry,
Speaker 4: generative AI where the computers learned from the computers.
Speaker 2: And so there's no fear from your side of anything.
Speaker 4: Of course there is, of course there is. There is
Speaker 4: a lot of focus. We've created principles and have guidelines
Speaker 4: and we're working with the industry to create a framework
Speaker 4: that is healthy.
Speaker 5: It creates a.
Speaker 4: Healthy framework of control, monetization and attribution. And once we
Speaker 4: have that framework in place, I think that you're going
Speaker 4: to experience a new era, an amazing new era.
Speaker 3: What's your take on the Sorry, but what's your take
Speaker 3: on the AI generated like voices and basically redoing artists's.
Speaker 1: Voice everybody tries to do Leo Cohen's oppression.
Speaker 4: Yeah, I think that's just a bad I think there's
Speaker 4: just so much. For example, think about if you have
Speaker 4: writer's block and AI could help you.
Speaker 1: Right.
Speaker 4: I want this to be a tool for creativity. I
Speaker 4: want this to be a jet pack for human creativity,
Speaker 4: not a replacement. And so this is a brand new
Speaker 4: world that we're on the verge of.
Speaker 5: Guys.
Speaker 4: Be clear, this is coming so much faster than you
Speaker 4: could ever imagine. I'm co signing bold and Responsible AI
Speaker 4: that we work together in shaping the future.
Speaker 5: That's what I co.
Speaker 2: Signed responsible as the main word, bold.
Speaker 4: And responsible, because we can't put our head in the
Speaker 4: sand and think that this is not going to happen
Speaker 4: like we did.
Speaker 1: With NAP exactly exactly.
Speaker 5: You've got to be.
Speaker 4: On our front foot. We've got to be offensive and
Speaker 4: we've got to make things happen. Okay, entrepreneur hip hop style,
Speaker 4: you know what I'm saying. How we are the first
Speaker 4: adopters of new technology, new ideas. We're open minded to
Speaker 4: win so let's shape the future together and let's clasp
Speaker 4: last question.
Speaker 1: Very last, d did you think that jay Z would
Speaker 1: be hip hop's first billionaire?
Speaker 4: I don't give a fuck about this billionaire and bullshit.
Speaker 4: I think it's a bunch of bullshit, Okay, I I
Speaker 4: think I wasn't expecting that. I think what I'm proud
Speaker 4: of is jay Z as a father, as a businessman,
Speaker 4: as pushing the boundaries of the possibilities. All this billionaire
Speaker 4: bullshit is like a marketing tool. It's like hip Hop
Speaker 4: fiftieth It's a marketing tool. I celebrate hip hop every
Speaker 4: single day. I don't need fifty years an.
Speaker 1: I couldn't think of a better way to in that.
Speaker 1: I ain't gonna love drop my job.
Speaker 3: Drink Champs is a drink Champs LLC production in association
Speaker 3: with Interval Presents hosts and executive producers n O.
Speaker 2: R E and dj E.
Speaker 3: F N from Interval Presents executive producers Alan Coy and
Speaker 3: Jake Kleinberg.
Speaker 1: Listen to Drink.
Speaker 3: Champs on Apple Podcast, Amazon Music, Spotify, or wherever you
Speaker 3: get your podcasts. Thanks for joining us for another episode
Speaker 3: of Drink Champs, hosted by Yours truly dj EFN and
Speaker 3: n O r E. Please make sure to follow us
Speaker 3: on all our socials That's at Drink Champs across all platforms,
Speaker 3: at the Real noriaegon ig at Noriega on Twitter, mine
Speaker 3: is at Who's Crazy, on ig at dj efn on Twitter,
Speaker 3: and most importantly, stay up to date with the latest releases,
Speaker 3: news and merch by going to drink Champs dot com