WEBVTT - Episode 384 w/ Lyor Cohen 0:00:11.800 --> 0:00:14.120 He is drinks chess, motherfucking podcast man. 0:00:14.960 --> 0:00:16.960 He's a legendary queen's rapper. 0:00:17.079 --> 0:00:18.800 He ain't segreed that your boy in O r E. 0:00:18.920 --> 0:00:22.280 He's a Miami hip hop pioneer. What Ups dj E 0:00:22.440 --> 0:00:22.680 f N? 0:00:22.840 --> 0:00:24.599 Together they drink it up with some. 0:00:24.520 --> 0:00:26.159 Of the biggest players you know what I mean. 0:00:26.360 --> 0:00:30.640 And the most professional unprofessional podcast and your number one 0:00:30.680 --> 0:00:32.559 source for drunk drinks Chans. 0:00:32.360 --> 0:00:34.480 Mo postcavery Days New Year's Eve. 0:00:34.600 --> 0:00:38.560 Listen, It's time for drink Champions. Drink up, motherfuck mother. 0:00:44.680 --> 0:00:46.199 Would a good be hoping sooner it should be this 0:00:46.280 --> 0:00:46.720 your boy in. 0:00:46.800 --> 0:00:47.240 O R E? 0:00:47.400 --> 0:00:48.760 What up is dj E f N? 0:00:48.880 --> 0:00:54.160 And this drink Champs Yappy? I will make something and 0:00:54.280 --> 0:00:56.400 right now. When we started this show, we want we 0:00:56.440 --> 0:00:59.520 said we want to interview legends, icons, people who's been 0:00:59.520 --> 0:01:02.639 in this game, who has changed this game. This man 0:01:02.680 --> 0:01:05.960 has not only changed the game, He's changed my life personally. 0:01:06.480 --> 0:01:09.000 He's been one of the greatest people I ever met 0:01:09.040 --> 0:01:14.240 in life period. He's one of the best CEO's best. 0:01:17.000 --> 0:01:17.680 I don't even. 0:01:20.560 --> 0:01:21.000 He is. 0:01:21.520 --> 0:01:23.920 He is hip hop. He gave me some of the 0:01:23.959 --> 0:01:28.360 best stories of my life in my career involves this 0:01:28.440 --> 0:01:30.720 man right here. And all of my friends know these 0:01:30.760 --> 0:01:32.480 stories too, by the way, because it's not like I 0:01:32.800 --> 0:01:36.319 said once, I say them fifteen million times and he's 0:01:36.360 --> 0:01:39.160 alumni too young. But in case you don't know who 0:01:39.160 --> 0:01:41.119 we're talking about, were talking about the one, the only 0:01:41.400 --> 0:01:49.280 motherfucker impeccable Leo Leo. 0:01:49.440 --> 0:01:50.640 I don't thank you. 0:01:50.920 --> 0:01:55.080 Your story is so beautiful, especially when with like like 0:01:55.520 --> 0:01:59.480 our producer just said, you know, starting from a road 0:01:59.520 --> 0:02:02.800 manager run DMC, how did how did? How did that 0:02:02.840 --> 0:02:03.440 come together? 0:02:04.640 --> 0:02:07.639 Came together because I had a passport and they needed 0:02:07.680 --> 0:02:13.920 to get to London and none of Russell invited me 0:02:14.040 --> 0:02:19.239 to work at Rush and the record label. No, no, 0:02:19.280 --> 0:02:24.360 this is before def Jam. Rush management was started with 0:02:24.440 --> 0:02:30.840 Curtis Blow and the office was three people Bill Adler, 0:02:32.440 --> 0:02:37.280 Tony Rome, Heidi Smith. And when I went to the 0:02:37.320 --> 0:02:41.520 office for the first time Russell Russell never told them 0:02:41.760 --> 0:02:43.919 that I was coming to work, and they were all 0:02:43.960 --> 0:02:48.840 depressed and their heads were down, and I thought, like, 0:02:49.240 --> 0:02:53.840 where's the marching band? I came all the way of 0:02:53.960 --> 0:02:58.200 a ride in Los Angeles to come to work and 0:02:59.800 --> 0:03:02.080 they were all depressed, and I said, what's going on? 0:03:02.200 --> 0:03:04.560 And they told me, we don't know who you are. 0:03:04.680 --> 0:03:08.320 Russell never told us that you were coming. But run 0:03:08.400 --> 0:03:14.240 DMC is that the JFK and they're road manager Jeff Flood. 0:03:14.880 --> 0:03:18.920 We can't find them and no one has a passport, 0:03:19.200 --> 0:03:19.920 so we're fucked. 0:03:20.400 --> 0:03:21.320 I said, well, I got a. 0:03:21.320 --> 0:03:24.760 Passport, and that's how I became run DMC's road manager. 0:03:25.240 --> 0:03:28.680 It's just simple as being in the right place at 0:03:28.680 --> 0:03:32.040 the right time. And we went for three and a 0:03:32.080 --> 0:03:35.760 half years. We never missed a gig. We were five 0:03:35.880 --> 0:03:42.440 people running Ray God bless his soul, Jay D, Joey 0:03:42.560 --> 0:03:45.800 and myself. Even when we sold back to back Joe 0:03:45.840 --> 0:03:49.920 Louis Arenas, we were five people, so we never ran 0:03:50.000 --> 0:03:51.000 around with the crew. 0:03:51.560 --> 0:03:53.120 There was no excess. 0:03:53.600 --> 0:03:59.600 We grabbed the needle, our bags and before the curtains 0:03:59.680 --> 0:04:02.080 were we're on the way to the next city. 0:04:03.720 --> 0:04:04.240 God damn it. 0:04:07.560 --> 0:04:09.480 When you show up to the airport, what do they say? 0:04:09.480 --> 0:04:10.360 They don't know you either. 0:04:11.000 --> 0:04:11.280 Hello. 0:04:11.320 --> 0:04:14.800 No, they knew me because they they were They had 0:04:14.800 --> 0:04:17.040 a show with me before that. That's how I got 0:04:17.040 --> 0:04:20.880 to because Joey was the one who convinced Russell like 0:04:20.960 --> 0:04:26.080 this white kid in Los Angeles is a crazy man 0:04:26.240 --> 0:04:29.560 and he needs to be part of our crew, and 0:04:29.600 --> 0:04:32.600 you should hire him, and so that's how that's how 0:04:32.600 --> 0:04:33.120 it happened. 0:04:33.560 --> 0:04:35.919 All right, Well, I have a hit record that's called 0:04:35.960 --> 0:04:39.039 Nothing Right. And I don't know if you guys know 0:04:39.120 --> 0:04:40.839 the story, but I want to tell you how this 0:04:40.960 --> 0:04:46.320 story uh came about? Famous story, famous story. I'm sure 0:04:46.360 --> 0:04:47.719 I told he don't this is famous? 0:04:48.120 --> 0:04:50.920 You said? Drinks many Usually usually. 0:04:50.600 --> 0:04:52.280 A CEO would say, I'm gonna come to the studio. 0:04:52.279 --> 0:04:54.839 I'm gonna meet you. Don't have your boys there? Leo 0:04:55.000 --> 0:04:58.320 calls me and says, have all your boys there? Very weird, 0:04:58.760 --> 0:05:00.960 very I don't know if you remember this. Very So 0:05:01.000 --> 0:05:05.800 I'm like, okay. So Leo comes, has a video. I 0:05:05.800 --> 0:05:07.200 have a video where a lot of y'all don't know 0:05:07.600 --> 0:05:09.360 is I have a video with j Rul called I'm 0:05:09.360 --> 0:05:11.799 going to Live my Life. A lot of y'all probably 0:05:11.800 --> 0:05:15.080 didn't see it because let me get to the story. 0:05:15.360 --> 0:05:17.800 So we're in right track recording studio. Leo tells me, 0:05:17.839 --> 0:05:21.159 have all my friends there. Leo comes in the room. 0:05:21.480 --> 0:05:24.680 He plays me the video of me and Joe. Rule 0:05:24.920 --> 0:05:27.279 of course, I love seeing myself, So I'm like, yeah, 0:05:27.360 --> 0:05:28.600 this is this is grant the. 0:05:28.640 --> 0:05:29.599 Need to hear Mammy. 0:05:32.400 --> 0:05:32.440 You. 0:05:33.520 --> 0:05:35.640 So le all looks at the thing and he goes, 0:05:36.640 --> 0:05:40.320 so the video plays, We're all like, yo, I like it. 0:05:40.360 --> 0:05:46.560 I like it. And then Leo goes, it's popcorn, and 0:05:46.600 --> 0:05:48.600 I go, What's the first time I ever knew popcorn 0:05:48.680 --> 0:05:54.120 was bad? He goes, it's popcorn. He goes, I invested, 0:05:54.720 --> 0:05:57.040 And then this is this is how it is, how 0:05:57.080 --> 0:05:59.880 I know Leo is this motherfucker in the world. So 0:06:00.160 --> 0:06:03.919 he goes, I invested in Norri. You know, you know, 0:06:04.120 --> 0:06:07.560 the war war rested in that. He's like if He's like, 0:06:07.800 --> 0:06:10.840 if you cut me, if I cut you, he said, 0:06:10.880 --> 0:06:12.760 if you cut me right now, ask me what I bleed? 0:06:13.120 --> 0:06:15.680 I said blood. He goes, no, if you cut me, 0:06:15.960 --> 0:06:17.880 asked me. So, I said, lee off, I cut you, 0:06:17.880 --> 0:06:20.600 what would you bleed? He said what dmc sucker mc. 0:06:22.440 --> 0:06:24.200 Then he said to me, so Nory, I'm gonna ask 0:06:24.240 --> 0:06:26.839 you again, if I cut you, what would you bleed? 0:06:27.360 --> 0:06:30.480 And I said, super dog? He said exactly for I 0:06:30.480 --> 0:06:38.520 was waiting for you in the studio. Listen. 0:06:38.560 --> 0:06:40.479 There were a lot of dark days for me. 0:06:40.760 --> 0:06:44.679 You know, there was a moment in time that I 0:06:44.720 --> 0:06:46.480 felt like there. 0:06:46.400 --> 0:06:48.320 Was no room for me in this industry. 0:06:50.160 --> 0:06:56.960 And I remember specifically that time was when bad Boy 0:06:57.440 --> 0:07:01.760 was dominating everything. And you have to understand that def 0:07:01.880 --> 0:07:06.640 Jam was designed black and white and shades of gray, 0:07:07.520 --> 0:07:14.520 and we were representing like CNN of what's happening in 0:07:14.560 --> 0:07:14.920 the hood. 0:07:15.440 --> 0:07:17.560 Okay, remember before. 0:07:17.280 --> 0:07:20.400 Run DMC, Flash and all of. 0:07:20.320 --> 0:07:24.720 Those crews, Cold Crush, Brothers, Furious Five, all of them 0:07:26.000 --> 0:07:29.000 wore sequins and leather because it was the end of 0:07:29.040 --> 0:07:34.320 the disco era. And then run DMC came along and 0:07:34.400 --> 0:07:41.200 looked like forty drinking round Away guys, and that really 0:07:41.360 --> 0:07:45.040 took off. And that was really at the core of 0:07:45.480 --> 0:07:50.040 the architecture of r of Deaf Jam. And so when 0:07:50.160 --> 0:07:55.440 bad Boy, bad Boy was about aspiration, we were about 0:07:55.880 --> 0:08:00.400 putting the camera on what's happening, and they were about 0:08:00.440 --> 0:08:06.360 putting the camera on the possibilities, you know what I'm saying, 0:08:07.440 --> 0:08:12.920 because and so and the possibilities was exciting for people. 0:08:13.240 --> 0:08:15.600 You know, they don't want to hear just about how 0:08:15.680 --> 0:08:20.760 tough it is being black in America. And so they 0:08:20.800 --> 0:08:24.240 wanted to get a piece of the American dream and 0:08:24.800 --> 0:08:28.800 remix it and make it their own. But it was 0:08:28.840 --> 0:08:31.840 in technicolor, and I didn't know how to play in technicolor, 0:08:33.320 --> 0:08:39.600 and everything was colorful, and Bentley's dis private planes that 0:08:39.840 --> 0:08:47.079 we knew about rubber bands, okay, and and Seville's chevyes 0:08:47.840 --> 0:08:53.439 trucks pimblance. We didn't know Versace. We couldn't even spell 0:08:53.559 --> 0:08:57.760 versace if you get you know what I'm saying. So 0:09:01.000 --> 0:09:03.840 I said to myself, you know, it had a great run. 0:09:05.440 --> 0:09:09.320 All good things come to a fucking end. And I 0:09:09.400 --> 0:09:15.400 was ready to go until that fucking Locks video. And 0:09:15.480 --> 0:09:17.960 then they put them in technicolor, and it got me 0:09:18.080 --> 0:09:23.520 pissed off. Okay, it made me so angry, like that's 0:09:23.800 --> 0:09:27.640 black and white and shades of gray. You don't technicolor that. 0:09:28.880 --> 0:09:34.120 And then I found d MX and one of the 0:09:34.160 --> 0:09:39.240 things that I love doing is taking polaroids of new artists, 0:09:39.320 --> 0:09:43.679 just taking a snapshot of polaroid. And what came on 0:09:43.760 --> 0:09:47.959 that polaroid I kept in my breast pocket and I said, 0:09:48.320 --> 0:09:48.760 fuck that. 0:09:49.720 --> 0:09:50.839 There's room for. 0:09:52.280 --> 0:09:58.480 Aspirational technicolor shit, but there's also room for our get 0:09:58.520 --> 0:10:01.360 down and our ability to continue doing our thing. 0:10:01.440 --> 0:10:03.280 Okay, so almost don't want to get a DMX first, 0:10:03.280 --> 0:10:08.640 first of us, salute to you, Salute to you. So yeah, 0:10:08.920 --> 0:10:12.880 we had Warren g On here and there's a big 0:10:12.960 --> 0:10:17.080 room with that. At one point, Warren G's record or 0:10:17.120 --> 0:10:19.120 album saved Death Jam. 0:10:19.120 --> 0:10:21.199 It fucking ain't right, it's shaved. 0:10:21.240 --> 0:10:22.040 There's a rumor. 0:10:23.280 --> 0:10:24.200 It's not a rumor. 0:10:24.280 --> 0:10:32.840 There's actually I was getting swung out of Sony, out 0:10:32.880 --> 0:10:38.560 of Columbia Records, like we're getting thrown out, and we 0:10:38.760 --> 0:10:40.080 really didn't have a home. 0:10:39.920 --> 0:10:41.960 To go because that was just some people who don't understand. 0:10:41.960 --> 0:10:42.760 I was a distributor. 0:10:43.120 --> 0:10:44.880 Yeah, there were, there are partners. 0:10:45.440 --> 0:10:52.440 You know, you have to understand that Death Jam, the 0:10:52.520 --> 0:10:54.240 original Death Jam deal. 0:10:54.400 --> 0:11:01.120 Was sixteen points. That included the artists at the lay whoa. 0:11:02.640 --> 0:11:06.600 Just as an FYI, you know what right now, sixteen 0:11:06.679 --> 0:11:07.839 points It doesn't get you. 0:11:07.800 --> 0:11:09.640 Out of that exactly. 0:11:09.920 --> 0:11:13.400 Thing For those who don't understand sixteen points to say off. 0:11:13.320 --> 0:11:16.120 Of us sixteen not sixty sixteen. 0:11:15.760 --> 0:11:17.439 No, no, sixteen points off of let's just say a 0:11:17.600 --> 0:11:18.480 fifteen dollars CD. 0:11:18.559 --> 0:11:20.200 What is that? I don't know. 0:11:20.280 --> 0:11:28.880 It's too little. It's too little. So we weren't happy 0:11:28.920 --> 0:11:33.079 about it. Obviously when we figured things out, which wasn't 0:11:33.360 --> 0:11:36.839 didn't take a long time. Remember there wasn't too much 0:11:37.760 --> 0:11:42.319 historical mentorship or history prior to us, so I couldn't 0:11:42.320 --> 0:11:47.360 call yo, what was your deal? And who's you know? 0:11:47.840 --> 0:11:50.960 How does this work? So we're making it up on 0:11:51.000 --> 0:11:54.360 the way and so we are getting swung out. 0:11:54.240 --> 0:11:58.600 Of, out of and how did you get warm with g? Yeah? 0:11:58.920 --> 0:12:08.880 And actually we shipped Regulate from Sony. They didn't. Actually 0:12:09.280 --> 0:12:12.560 I was so scared that because the ink wasn't dry 0:12:12.720 --> 0:12:19.080 with PolyGram, but I couldn't stop the record. And you 0:12:19.240 --> 0:12:22.400 know what happened with Regulate and we sold close to 0:12:22.480 --> 0:12:28.760 six million albums And so just imagine if for whatever 0:12:28.800 --> 0:12:32.679 reason that thing blew up too fast before the ink dried, 0:12:33.120 --> 0:12:36.080 they'll just rip that up and say come on back, buddy, 0:12:36.280 --> 0:12:41.000 and the whole nine. But instead we shipped it and 0:12:41.160 --> 0:12:46.079 it was actual numbers that represented the letter of deaf Jam, 0:12:46.600 --> 0:12:49.760 because I didn't want anybody to know that this was 0:12:49.800 --> 0:12:52.560 associated with deaf Jam. So there are a few records 0:12:52.600 --> 0:12:56.760 out there vinyls that so D was four. 0:12:58.400 --> 0:13:03.920 E was five oh alpha the alphabet. And so. 0:13:05.920 --> 0:13:11.360 How I find found Warren G was he was part 0:13:11.440 --> 0:13:15.000 of the whole G funk movement. And I'm greedy, I'm 0:13:15.200 --> 0:13:18.120 you know, I'm looking for to expand def jam. Deaf 0:13:18.240 --> 0:13:23.760 Jam didn't just represent New York City. It represented rap music, 0:13:23.800 --> 0:13:28.840 and so I was opening offices in Germany and Tokyo. 0:13:29.520 --> 0:13:31.400 Fuck it, I'm going to open up an office in 0:13:32.120 --> 0:13:33.080 Los Angeles. 0:13:33.120 --> 0:13:33.679 Okay. 0:13:34.080 --> 0:13:38.400 By the way, we gave n w A their first 0:13:38.520 --> 0:13:43.000 national tour, and I knew what the fuck was going on. 0:13:42.960 --> 0:13:48.719 With So yeah, I always believed that. 0:13:50.400 --> 0:13:54.360 Run DMC and all my acts needed to bring the 0:13:54.480 --> 0:13:58.680 dopest openers, the ones that were going to give the 0:13:58.720 --> 0:14:02.800 hottest run for their money, because it was an expression 0:14:02.880 --> 0:14:07.400 of gratitude to your fans that you bring them someone 0:14:08.000 --> 0:14:11.880 that is so on fire and so important. So it's 0:14:12.000 --> 0:14:16.600 part of your story. But sometimes you bring someone so 0:14:16.800 --> 0:14:19.280 hot it puts heat on the. 0:14:22.240 --> 0:14:22.800 Headliner. 0:14:23.880 --> 0:14:27.200 I remember busting in that door and I said, run 0:14:27.280 --> 0:14:29.360 the MC, we got a problem. 0:14:29.400 --> 0:14:30.800 And they said, what's the problem. 0:14:31.360 --> 0:14:37.320 I said, I just stopped at the merch counter and 0:14:37.320 --> 0:14:41.800 they're selling seventeen T shirts to your one T shirt 0:14:42.800 --> 0:14:47.200 NWA Wow. So you know, you know what I'm saying. 0:14:47.240 --> 0:14:51.960 You know, if you're curious enough, you know how to 0:14:52.000 --> 0:14:55.800 suss out what's going on and what's happening and so, 0:14:56.160 --> 0:14:59.640 and I'm from Los Angeles. Fifteen eighty kDa was the 0:14:59.680 --> 0:15:03.800 first all wrap radio station. It was not in New 0:15:03.960 --> 0:15:08.400 York City. Yeah, it was fifteen eighty k. They get 0:15:08.440 --> 0:15:14.640 the fuck out right back to your history, Uncle Jam's army. 0:15:15.080 --> 0:15:19.320 Please please understand that there was some real shit going 0:15:19.360 --> 0:15:23.120 on in Los Angeles, and so I wanted a piece 0:15:23.120 --> 0:15:27.360 of LA and so I was able to find Warren 0:15:28.600 --> 0:15:32.880 he was goin to being neglected and signed him. And 0:15:34.440 --> 0:15:42.240 Chris Lighting was incredibly important. God rest his soul. And 0:15:42.720 --> 0:15:48.640 what a beautiful man and a huge reason why I'm 0:15:48.680 --> 0:15:53.520 here today. He was a critical reason why we were successful. 0:15:53.880 --> 0:15:59.880 Fucked with you, Norrid, okay, and he helped me. 0:16:00.720 --> 0:16:04.080 And you know, Warren was being neglected by his crew. 0:16:04.320 --> 0:16:10.600 I snatched his ass up. And about the reason why 0:16:10.640 --> 0:16:13.360 I signed him is I used to never sign an 0:16:13.440 --> 0:16:17.480 artist unless I went to their house, okay, because you 0:16:17.480 --> 0:16:20.600 could fake all sorts of things at a restaurant to 0:16:20.760 --> 0:16:25.400 pull up in the whip and everything is fake. You 0:16:25.440 --> 0:16:31.640 could talk that shit, but they rarely can fake someone 0:16:31.720 --> 0:16:35.480 out at home. And what am I looking for when 0:16:35.480 --> 0:16:40.160 I walk into someone's house. I'm looking for my duke's 0:16:41.120 --> 0:16:45.360 on a picture smiling, because there's got to be someone 0:16:46.720 --> 0:16:51.960 that put up with that creative side, fuel the creative side, 0:16:53.080 --> 0:16:56.440 and I remember walking in Warren's house and there was 0:16:56.520 --> 0:17:02.400 ship all over the rug, like literally shitty had dogs 0:17:03.320 --> 0:17:05.600 and it was like scary, like I'm not fucking with 0:17:05.680 --> 0:17:11.160 this guy, but there was his mother's picture. I said, 0:17:11.200 --> 0:17:14.600 wait a second, let me give him a chance. And 0:17:14.640 --> 0:17:18.600 then I went into his little room studio, no dog 0:17:18.680 --> 0:17:24.159 shit there. It was pristine, and on the turntable was 0:17:24.280 --> 0:17:30.320 Carol King Tapestry and Bob Seeger. I said, and what 0:17:30.359 --> 0:17:33.119 the fuck do you know about these artists? He go, 0:17:33.240 --> 0:17:37.600 my grandfather played me all these records, and he started 0:17:37.640 --> 0:17:41.960 playing me the parts of the records that he's going 0:17:42.040 --> 0:17:47.639 to jack, and I said, fuck, I'm signing you right now, okay, 0:17:47.680 --> 0:17:50.520 And wouldn't let him out the door until I pricked 0:17:50.520 --> 0:17:56.879 his finger, you know, And for sure saved our career 0:17:56.920 --> 0:18:01.159 and my career. And there's a couple of artists that 0:18:01.280 --> 0:18:01.680 did that. 0:18:01.800 --> 0:18:03.800 Red Man, I was dead and stinking. 0:18:05.040 --> 0:18:09.960 I was, you remember for some match I was, I was. 0:18:11.240 --> 0:18:13.800 I was on the on the canvas. 0:18:13.880 --> 0:18:14.080 Man. 0:18:14.200 --> 0:18:17.600 I couldn't like that big dude, Tyson Fury. Remember when 0:18:17.600 --> 0:18:21.080 he all of a suddenly he came over. That's exactly 0:18:21.119 --> 0:18:25.480 what happened with me. I remember the ref saying seven, 0:18:26.800 --> 0:18:29.920 and I'm saying I'm not getting up aids and then 0:18:30.000 --> 0:18:32.720 time for some action. I got up and said, what. 0:18:33.880 --> 0:18:40.480 I'm bad energy? 0:18:40.760 --> 0:18:43.240 It gives you that, Yeah, yeah, Reggie. 0:18:42.960 --> 0:18:45.480 Noble, Boy, Reggie Noble. 0:18:45.560 --> 0:18:47.320 I spoke to him on the phone because of this 0:18:47.400 --> 0:18:51.600 whole city of Hope shit, and he told me he 0:18:51.640 --> 0:18:53.200 could do like. 0:18:53.040 --> 0:18:54.119 A hundred. 0:18:55.400 --> 0:19:00.439 Diving guy diving and I hear in his voice what 0:19:00.520 --> 0:19:04.200 a remarkable human being he is. And I tell them 0:19:04.280 --> 0:19:08.200 every single time I see him, You're the reason why 0:19:08.480 --> 0:19:12.679 I'm here, Okay, And so you know, gratitude is part 0:19:12.880 --> 0:19:18.240 of living a healthy, long life when you have gratitude. 0:19:18.960 --> 0:19:23.840 And so many good things have happened to me, and 0:19:24.000 --> 0:19:27.639 two of them were Reggie Noble and Warrang. 0:19:27.440 --> 0:19:28.920 G came at the right time. 0:19:29.880 --> 0:19:36.200 So think about me getting swung and then walking into 0:19:36.280 --> 0:19:41.239 a new company and selling six million albums right like that, 0:19:41.400 --> 0:19:46.639 what all of a sudden, they're throwing all sorts of stuff, 0:19:46.880 --> 0:19:52.600 yeah stuff, Oh you know, suddenly the deals they're explaining 0:19:52.640 --> 0:19:55.920 how I got was getting fucked, and how they're going 0:19:55.960 --> 0:19:58.639 to improve my life and the life of my click. 0:19:58.800 --> 0:20:04.880 And then it's just a beautiful, beautiful thing, and thank 0:20:04.920 --> 0:20:09.159 you Warren. Thank you, Red Man. It was just extraordinary. 0:20:09.359 --> 0:20:13.919 We got Now. Now we've we've been doing this for 0:20:13.960 --> 0:20:16.160 seven years, right going into our eighth year, going into 0:20:16.760 --> 0:20:19.760 we've been we've been interviewing artists and we've been interviewing 0:20:20.359 --> 0:20:24.520 about people about the best record label, right, and everyone 0:20:24.560 --> 0:20:28.800 always has down says, they always say death Caam, but 0:20:28.840 --> 0:20:34.040 they always say the one seventy varicks slash one sixty sixty. 0:20:34.520 --> 0:20:39.760 So let me tell you the crew to THEAY name Yeah, obviously, Leo, Cohmes, Russell, obviously, Russell, Leon, 0:20:40.600 --> 0:20:44.360 Kevin Leles, Mike Kaiser, Julie Julie. 0:20:44.040 --> 0:20:48.199 Greenwaling, Greenwald, jud executive hands them. 0:20:48.560 --> 0:20:55.120 Did I say Mike Kaiser, Mikeiser, uh randiaka y Rob Love, 0:20:55.200 --> 0:20:56.040 I believe. 0:20:56.200 --> 0:21:00.320 Uh West Party Johnson, Yes, yes, rest in peace? 0:21:00.920 --> 0:21:04.399 Do you do you know how special that labor is? 0:21:04.440 --> 0:21:07.760 Like I always watched Entourage and I watch Empire, and 0:21:07.800 --> 0:21:11.240 I'm like, if somebody actually really series did a real 0:21:11.440 --> 0:21:14.399 death jam, like the real depth jam. Let me just 0:21:14.400 --> 0:21:17.159 tell you how important this label was. I used to 0:21:17.200 --> 0:21:19.960 go there to get out the streets. Would still be 0:21:20.000 --> 0:21:23.280 in the streets because because you can roll dice there, 0:21:23.400 --> 0:21:25.560 get your haircut, and by weed right there in the 0:21:25.680 --> 0:21:27.800 safest place in the world. It was like, you know, 0:21:28.160 --> 0:21:30.840 swear to God. And I was on this time. I 0:21:30.920 --> 0:21:34.560 was on violator management, which was like a part in 0:21:34.600 --> 0:21:35.960 the building. But what I'm saying, do you know how 0:21:36.000 --> 0:21:38.480 important that establishment was to hip hop? 0:21:38.640 --> 0:21:42.520 So the answer is only now only because one of 0:21:42.520 --> 0:21:45.760 the biggest problems that I have, and the biggest regret 0:21:45.840 --> 0:21:48.760 that I have, is that I was so focused on 0:21:48.960 --> 0:21:53.600 forward that I didn't recognize how good now was. I 0:21:53.640 --> 0:21:55.520 did not take photos like. 0:21:55.480 --> 0:21:56.040 I should have. 0:21:56.440 --> 0:21:59.879 I did not document, I didn't stop and say than 0:22:01.080 --> 0:22:07.040 I was just I was fucking hungry, I was famished, 0:22:07.720 --> 0:22:11.119 and I was like, focused on tomorrow. 0:22:11.280 --> 0:22:12.879 How does tomorrow work? 0:22:14.440 --> 0:22:14.880 And so. 0:22:17.040 --> 0:22:21.240 I'm not I'm not making that mistake again. I'm so 0:22:21.440 --> 0:22:24.240 grateful to be here with you right now and with 0:22:24.280 --> 0:22:29.240 your whole team, that I'm not going to forget this moment. Yes, okay, 0:22:29.359 --> 0:22:29.640 you know. 0:22:29.720 --> 0:22:32.840 You know what they say. They say winners never enjoyed 0:22:32.880 --> 0:22:35.080 the moment because they always want to go to the 0:22:35.160 --> 0:22:37.879 next win. I was listening to that. This morning. A 0:22:37.920 --> 0:22:40.520 friend of mine lost came over and we started to 0:22:40.520 --> 0:22:43.920 work out, and he's playing the Michael Jordan Kobe Bryant 0:22:43.920 --> 0:22:46.800 Traynor's book, and he said, he said, he said he 0:22:47.600 --> 0:22:50.000 every time one of his clients won, he would give 0:22:50.040 --> 0:22:52.000 them a hug and just leave because he knew his 0:22:52.560 --> 0:22:56.880 clients could not could not enjoy the moment. They went 0:22:56.920 --> 0:22:58.600 and looked at the book and said, I had two errors. 0:22:58.640 --> 0:23:01.720 Though I had thirty two points, but I had two errors. 0:23:01.760 --> 0:23:05.200 And is that how you feel you always play life well? 0:23:05.960 --> 0:23:08.160 Number one? 0:23:08.480 --> 0:23:15.199 I always felt my contribution to the culture was that 0:23:15.400 --> 0:23:20.520 I was going to outwork, out, hustle, out, focus, out delivery, 0:23:20.560 --> 0:23:23.040 and also a lot there are a lot. 0:23:22.880 --> 0:23:27.359 Of mouths that depended on us winning. 0:23:29.000 --> 0:23:33.520 And so I felt since I couldn't wrap, I couldn't 0:23:33.560 --> 0:23:38.000 do you know, design, I couldn't you know, take a 0:23:38.000 --> 0:23:38.679 photo of you. 0:23:39.359 --> 0:23:39.760 I had. 0:23:39.760 --> 0:23:44.080 My contribution had to be, as you know, moving this 0:23:44.200 --> 0:23:44.800 thing forward. 0:23:45.520 --> 0:23:46.000 And so. 0:23:47.440 --> 0:23:50.760 That's still no excuse. If I had to do it 0:23:50.800 --> 0:23:53.240 over again, I'll take more photos. I would say thank 0:23:53.280 --> 0:23:56.800 you more. I would have focused more on the present 0:23:56.840 --> 0:23:57.720 than I did. 0:23:59.040 --> 0:24:02.000 But okay, all right, let's now, I know we got off. 0:24:02.119 --> 0:24:05.800 We've missed him earlier, and you said that that's how 0:24:05.800 --> 0:24:08.199 you used to sign artists. But DMX, he's another for 0:24:08.600 --> 0:24:11.440 change the game. How do you hear about DMX is 0:24:11.480 --> 0:24:12.760 the IRV got IRV. 0:24:13.280 --> 0:24:16.200 IRV brought me up to Yonkers. 0:24:16.080 --> 0:24:19.760 And they were supposed to. 0:24:21.720 --> 0:24:22.920 Come at eleven o'clock. 0:24:24.440 --> 0:24:28.320 By two thirty, they were scrambling like, you get over 0:24:28.359 --> 0:24:32.480 here and wrap for him, you know, because Exton's show 0:24:32.600 --> 0:24:36.400 up right So everybody in the room had to rap 0:24:36.440 --> 0:24:38.320 for me, you. 0:24:38.280 --> 0:24:39.359 Know, because they're trying to. 0:24:39.640 --> 0:24:42.359 They're trying to, Like I was going like, oh my god, 0:24:42.440 --> 0:24:43.119 what's going on? 0:24:43.280 --> 0:24:44.919 This is like other artists he was. 0:24:44.920 --> 0:24:49.760 It wasn't just say he's waiting waiting Wan d Yuan 0:24:49.920 --> 0:24:53.440 d were saying, what the fuck this guy is gonna 0:24:53.520 --> 0:24:58.240 jet in a second? You wrapt the cleaning man. 0:25:01.080 --> 0:25:06.960 So then they X walked in and it was like 0:25:08.760 --> 0:25:10.200 all of them were pockroaches. 0:25:10.400 --> 0:25:15.000 Ran right away, like you could feel the oxygen change 0:25:15.840 --> 0:25:19.800 in the room. And he had just had his mouth 0:25:19.880 --> 0:25:27.240 wired shut, but he was so excited to meet me 0:25:28.359 --> 0:25:31.479 that he started rapping. You could hear them breaking. 0:25:31.760 --> 0:25:35.040 Wow. Yeah, it was a moment. It was a moment. 0:25:35.520 --> 0:25:37.400 And let me just put it to you this way. 0:25:38.040 --> 0:25:41.600