WEBVTT - DONKEY: Kellogg's CEO Says Poor Families Should Eat Cereal For Dinner

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<v Speaker 1>Your execute on the donkey of the day is something

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<v Speaker 1>to the hole reason he.

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<v Speaker 2>Gave me donkey of other day, and I deserve that.

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<v Speaker 3>You need to know. You need to tell them. I

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<v Speaker 3>am you tell them it's time for donkey.

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<v Speaker 2>It's a reason.

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<v Speaker 3>But you're so good at charlamagne.

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<v Speaker 4>You know what you wants charlamage.

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<v Speaker 3>Yeah, solomme.

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<v Speaker 4>Who do you give the dunky other day to them?

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<v Speaker 3>Well?

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<v Speaker 2>Donkey today for Friday in March, first goes to Gary

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<v Speaker 2>pel Nick. Okay, Gary is the CEO of Kellogg's. Yes, Kelloggs,

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<v Speaker 2>the home of your favorite cereals. Okay, everything from fruit loops,

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<v Speaker 2>the frosted Flakes, corn pops to apple Jacks.

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<v Speaker 3>Gary is the man with the plan behind all of that. Okay.

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<v Speaker 2>Some of y'all listening to me right now, and you

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<v Speaker 2>just poured some two percent over a bowl.

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<v Speaker 3>Of rice Christies for the kids. Okay, they should be

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<v Speaker 3>drinking all my milk. But I digress. Now, I've told

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<v Speaker 3>you all a million times that America does not know

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<v Speaker 3>how to solve problems.

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<v Speaker 2>And one of the biggest problems, if you ask me,

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<v Speaker 2>the biggest problem they don't know how to solve is poverty.

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<v Speaker 3>Okay, people with money.

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<v Speaker 2>I don't care if you a billionaire, millionaire, even a

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<v Speaker 2>thousand are folks do not understand what is happening with

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<v Speaker 2>the poor.

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<v Speaker 3>In this country, especially if you've never been poor.

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<v Speaker 2>Okay, the wealthy, the rich, the middle class, they have

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<v Speaker 2>no idea what is happening with the poor in this country.

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<v Speaker 2>And it's the latest statement from Gary Pilnick, the CEO

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<v Speaker 2>of Kelloggs Pruves It. He appeared on CNBC's Squawk on

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<v Speaker 2>the Street and he said that poor families shou'd eat

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<v Speaker 2>cereal for dinner.

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<v Speaker 5>Listen, the cerial category has always been quite affordable and

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<v Speaker 5>it tends to be a great destination.

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<v Speaker 6>When consumers are under pressure.

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<v Speaker 5>So some of the things that we're doing is first messaging,

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<v Speaker 5>We got to reach the consumer where they are. So

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<v Speaker 5>we're advertising about cereal for dinner. If you think about

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<v Speaker 5>the cost of cereal for a family versus what they

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<v Speaker 5>might otherwise do, that's going to be much more affordable.

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<v Speaker 5>The other places that we like to go is we

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<v Speaker 5>talk about making sure we have the right pack at

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<v Speaker 5>the right price in the right place. So having a

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<v Speaker 5>different size pack that'll have a different price point, that'll

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<v Speaker 5>take some pressure off the consumer while they're shopping.

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<v Speaker 6>So those are some of the things that we're doing.

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<v Speaker 6>But general, the cereal.

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<v Speaker 5>Category is a place that a lot of folks might

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<v Speaker 5>come to because the price of a bowl of cereal

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<v Speaker 5>with milk and with fruit is less than a dollar.

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<v Speaker 6>So you can imagine where a consumer underpressure might find

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<v Speaker 6>that to be a good place to go, right.

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<v Speaker 5>I'm all for innovation and marketing, but the idea of

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<v Speaker 5>having cereal for dinner.

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<v Speaker 6>Is there the potential for that to land the wrong way?

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<v Speaker 6>We don't think so.

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<v Speaker 5>In fact, it's landing really well right now, Carl. When

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<v Speaker 5>we look at all of our data, of course, we

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<v Speaker 5>would know that breakfast cereal is the number one choice

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<v Speaker 5>for in home consumption.

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<v Speaker 6>We understand that for breakfast.

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<v Speaker 5>It turns out that over twenty five percent of our

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<v Speaker 5>consumption is outside the breakfast occasion, a lot of it's

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<v Speaker 5>at dinner, and that that occasion continues to grow, as

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<v Speaker 5>well as the snacking occasion. But cereal for dinner is

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<v Speaker 5>something that is probably more on trend now and we

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<v Speaker 5>would expect to continue as that consumer is underpressure.

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<v Speaker 2>Ao Guary Pilnick, I need you to shut the f

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<v Speaker 2>up forever, Okay, shut your rich, privileged, disconnected ass up.

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<v Speaker 3>Well, first of all, two things are wrong with this statement.

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<v Speaker 2>And Gary, you would notice if you decided to actually

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<v Speaker 2>have conversations with the people you're talking about.

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<v Speaker 3>Poor people been eating cereal for dinner.

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<v Speaker 2>Okay, we've been eating breakfast for dinner, and not because

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<v Speaker 2>we wanted to, all right.

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<v Speaker 3>And how about this.

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<v Speaker 2>The cereals some of us had to eat for dinner

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<v Speaker 2>wasn't even Kellogg's, you know.

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<v Speaker 3>Why, because we couldn't afford it.

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<v Speaker 2>Great value everything, all right, star brand everything. We couldn't

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<v Speaker 2>afford rice chrispies, so we had the toasted rice, all right.

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<v Speaker 2>We didn't have Kellogg's frosted flakes. We had great value

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<v Speaker 2>frosted flakes. It's a difference between Kellogg's frosted flakes, okay,

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<v Speaker 2>because they had Tony the Tiger, great value frosted flakes.

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<v Speaker 2>Had a polar bed who didn't even have a name

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<v Speaker 2>as far as I knew. Okay, And he might not

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<v Speaker 2>have even been a real polar bear because he had

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<v Speaker 2>ski goggles on gloves and a scarf having the way

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<v Speaker 2>that defeats the whole purpose of being a polar bed,

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<v Speaker 2>So he might not have even really been one Kellogg's

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<v Speaker 2>raisin brand. They had the sun on the box, great

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<v Speaker 2>value raising brand does not you know why, because the

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<v Speaker 2>sun don't.

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<v Speaker 3>Shine on the poor in this country.

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<v Speaker 2>The nerve of Gary Peilnick to tell poor people to

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<v Speaker 2>eat cereal for dinner.

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<v Speaker 3>This is why I say America doesn't know how to

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<v Speaker 3>solve problems.

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<v Speaker 2>This is the CEO of a fortune five hundred company

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<v Speaker 2>and the only thing he can come up with in

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<v Speaker 2>regard to the people being hungry in this country if

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<v Speaker 2>they should consider eating cereal for dinner. And guess what, Gary,

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<v Speaker 2>sadly you know we're already doing that. Okay, if folks

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<v Speaker 2>have to eat cereal for dinner, they probably gonna still

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<v Speaker 2>be eating Great Value, not Kellogg's, because Kelloggs is still

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<v Speaker 2>too expensive. I grew up in nineteen hundred and seventy eight,

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<v Speaker 2>single wide trail of dirt road and months going to

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<v Speaker 2>South Carolina, and Kellogg's anything was a luxury. Okay, it

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<v Speaker 2>was a luxury then. And guess what prices have risen

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<v Speaker 2>to twenty eight percent over.

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<v Speaker 3>The last four years.

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<v Speaker 2>People can't even afford to eat what you suggested to eat,

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<v Speaker 2>at least not your brand.

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<v Speaker 3>Okay, listen to me.

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<v Speaker 2>Greg Kellogg's latest financial reports. And you know this because

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<v Speaker 2>you're the CEO of the company. The company's current revenue

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<v Speaker 2>is over fifteen billion dollars. Okay, they made that in

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<v Speaker 2>twenty twenty two, and that was an increase over twenty

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<v Speaker 2>twenty one, when they made over fourteen billion more. All

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<v Speaker 2>of the story is they make crazy paper. How about

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<v Speaker 2>take some of that money and use it to help

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<v Speaker 2>the poverty problem in this country. Y'all make more than

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<v Speaker 2>enough money to be a part of some type of

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<v Speaker 2>real solution, and you should, because overcoming poverty is not

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<v Speaker 2>a gesture of charity.

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<v Speaker 3>It is an act of justice.

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<v Speaker 2>It is the protection of a fundamental human right, the

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<v Speaker 2>right to dignity in a decent life. You know who

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<v Speaker 2>said that, Nelson, Mother freaking Mandela. Y'all got all the money,

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<v Speaker 2>all the resources, and you're telling me the best idea

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<v Speaker 2>you got is for folks to.

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<v Speaker 3>Eat sereal for dinner.

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<v Speaker 2>I got a question for Gary and other rich people

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<v Speaker 2>in positions of power who have the ability to at

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<v Speaker 2>least attempt to solve some of America's problems. How long

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<v Speaker 2>y'all gonna keep playing in poor people's faces? How long

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<v Speaker 2>before poor people get fed up and come to snatch

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<v Speaker 2>your plate. You making millions, You run a company making billions,

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<v Speaker 2>and you tell poor people they need to eat serial

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<v Speaker 2>for dinner, even though poor people.

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<v Speaker 3>Are way ahead of you and been doing that.

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<v Speaker 2>How long are you gonna play with people's problems and

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<v Speaker 2>not come up with salutes? Because I'm telling you, America,

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<v Speaker 2>we are right where a great black philosopher by the

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<v Speaker 2>name of Tupac or Marrowoshi Court told us we would

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<v Speaker 2>beat in this greedy ass capitalist society.

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<v Speaker 3>Let's listen.

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<v Speaker 7>If I know that in this hotel room they have

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<v Speaker 7>food every day, and I'm knocking on the door every

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<v Speaker 7>day to eat, and they tell and they open the door,

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<v Speaker 7>let me see the party. Let me see like they're

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<v Speaker 7>throwing salami all over the I mean, just like throwing

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<v Speaker 7>food around. But they're telling me there's no food in me.

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<v Speaker 3>You know what I'm saying.

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<v Speaker 7>Every day I'm standing outside trying to sing my way in.

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<v Speaker 7>You know what I'm saying, We are hungry. Please let

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<v Speaker 7>us in. We hung we please let us say. After

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<v Speaker 7>about a week that song was gonna change.

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<v Speaker 6>That we hungry.

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<v Speaker 7>We need some food. After two three weeks, it's like,

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<v Speaker 7>you know, give me in the food we righting out

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<v Speaker 7>of the door. And after a year and just like

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<v Speaker 7>you know what I'm saying, I'm picking the lock, coming

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<v Speaker 7>through the door, blasting.

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<v Speaker 3>You know what I'm saying.

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<v Speaker 7>It's like you're hungry, you reach your level, you don't

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<v Speaker 7>want anymore. We asked ten years ago, we was asking

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<v Speaker 7>with the Panthers. We was asking with them, you know,

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<v Speaker 7>a civil rights movement who was asking? You know now

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<v Speaker 7>now those people that were asking, they're all dead and

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<v Speaker 7>in jail. So now what do you think we're going

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<v Speaker 7>to h ask?

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<v Speaker 2>Please give Gary Pelnick, the CEO of Kellogg's, the biggest

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<v Speaker 2>sea hull.

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<v Speaker 3>Don't tell me you can't do nothing. Okay.

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<v Speaker 2>I got a partnership with the Food Bank and hallerm.

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<v Speaker 2>You can go to Food Bank and YC dot org

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<v Speaker 2>right now to make a doordination. They give away one

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<v Speaker 2>hundred thousand meals a month right there in Harlem, okay,

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<v Speaker 2>and and groceries to people.

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<v Speaker 3>One dollar provides ten meals. Okay.

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<v Speaker 2>So if I'm in partnership with them, imagine what Kelloggs

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<v Speaker 2>could do.

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<v Speaker 3>That's all I'm saying. That's crazy.

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<v Speaker 4>Absolutely, I'm not gonna no, damn.

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<v Speaker 2>SUREU Okay, that's because we got food out there. Lu

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<v Speaker 2>the Wilend Daughters catering, you know, for providing food. You know,

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<v Speaker 2>got everybody in here getting their back big. Yes, we

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<v Speaker 2>got just back big or back small, whatever I'm gonna eat.

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<v Speaker 3>And we got jerk wings. Is jerk? What is it?

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<v Speaker 2>Er?

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<v Speaker 3>Chicken wings? Macaroni and cheese. They got two guys of

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<v Speaker 3>macaroni cheese. I don't know.

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<v Speaker 1>Well, let's let's go through the airwaves.

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<v Speaker 3>Make everybody damn all right, all right, we.

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<v Speaker 2>Just talked about people not having been able to afford

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<v Speaker 2>food to stop.

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<v Speaker 3>Why would you do that?

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<v Speaker 4>When I was listening to the radio trying to get

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<v Speaker 4>what he was talking about.

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<v Speaker 1>Let me ask you a question, right, he was talking

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<v Speaker 1>about broke meals right when people can't afford it?

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<v Speaker 3>What meals do people use?

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<v Speaker 1>And he was saying that Cereal should be talking about

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<v Speaker 1>big mac coming in.

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<v Speaker 3>Why why? Why? Why? God damn that you became a

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<v Speaker 3>little rider. Listen, what was the reason?

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<v Speaker 6>Hey?

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<v Speaker 4>Just to let you know, they got tater charts two

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<v Speaker 4>and then they got two different types of mac and cheese.

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<v Speaker 3>What are you talking about?

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<v Speaker 4>I heard just talking about it, So they don't matter.

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<v Speaker 4>You don't need the rest of the me You had

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<v Speaker 4>to come in here and just come up. You don't

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<v Speaker 4>need the rest of the eight hundred five and five

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<v Speaker 4>one o five one. We're asking, we're talking about meals

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<v Speaker 4>that people can use.

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<v Speaker 3>It's inflation.

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<v Speaker 1>We're calling it the broke meals, the broke meals that.

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<v Speaker 2>People eating us luthor Colleen, which she has a great

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<v Speaker 2>podcast called Eating while Broker. I was gonna say, isn't

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<v Speaker 2>that a podcast? Yes, on the black Heart Radio podcast

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<v Speaker 2>networks the phone lines, and I don't.

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<v Speaker 3>Like broke meals. I don't like the way that's sound.

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<v Speaker 3>Got affordable meal aff.

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<v Speaker 6>Is crazy.

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<v Speaker 1>Don't keep doing that eight hundred five eight five one

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<v Speaker 1>five one. I know as a kid, my cousin when

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<v Speaker 1>music to go Grandma's house is Staris City in Brooklyn.

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<v Speaker 1>He used to eat ketchup sandwiches. That was his thing.

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<v Speaker 1>He'd like ketchup sandwich. It wasn't expensive. You can just

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<v Speaker 1>a little ketchup bread cook go uh peanut butter and

0:09:36.360 --> 0:09:37.880
<v Speaker 1>jelly noodles.

0:09:38.240 --> 0:09:40.679
<v Speaker 3>Yeah, that's a great meals that.

0:09:41.600 --> 0:09:43.280
<v Speaker 2>There's a woman in this room right now who came

0:09:43.280 --> 0:09:44.920
<v Speaker 2>over to my house and it was amazing.

0:09:45.120 --> 0:09:48.120
<v Speaker 3>Food on the table She was like, no, I want noodles.

0:09:48.320 --> 0:09:52.839
<v Speaker 3>This is nasty. Their name say she from Baltimore. You

0:09:52.880 --> 0:09:56.520
<v Speaker 3>know what I'm saying. You knowles, that's what I want.

0:09:56.679 --> 0:09:59.040
<v Speaker 4>If you spread out the peanut butter and jelly, just

0:09:59.040 --> 0:10:00.000
<v Speaker 4>do jelly sandwiches.

0:10:00.120 --> 0:10:01.839
<v Speaker 3>Then you can save the peanut butter for the next week.

0:10:01.880 --> 0:10:03.839
<v Speaker 2>So now that's two weeks and go run around the

0:10:03.880 --> 0:10:05.720
<v Speaker 2>station or something around the station.

0:10:06.120 --> 0:10:08.000
<v Speaker 4>You get a peanut butter sandwich, and then the next

0:10:08.000 --> 0:10:09.200
<v Speaker 4>week you got a jelly sandwich.

0:10:09.240 --> 0:10:09.559
<v Speaker 3>All right.

0:10:09.600 --> 0:10:11.960
<v Speaker 1>Eight hundred five eight five one oh five one. Let's

0:10:11.960 --> 0:10:15.480
<v Speaker 1>talk about affordable meals. Sometimes you gotta put things together.

0:10:15.480 --> 0:10:17.160
<v Speaker 1>It ain't much in your cabinet, and you put things

0:10:17.240 --> 0:10:20.120
<v Speaker 1>together to make sure you satisfy your stomach. Now, big Mac,

0:10:20.160 --> 0:10:21.840
<v Speaker 1>and you gotta do a lot to satisfy your stomach.

0:10:21.840 --> 0:10:23.760
<v Speaker 1>But that's what we're talking about. Eight hundred five eight

0:10:23.840 --> 0:10:26.440
<v Speaker 1>five one oh five one. What are those meals? Let's

0:10:26.480 --> 0:10:28.160
<v Speaker 1>discuss it's breakfast slogo Morning.

0:10:27.960 --> 0:10:31.280
<v Speaker 2>Donkey Today is sponsored by renowned personal injury attorney Michael

0:10:31.320 --> 0:10:32.240
<v Speaker 2>the Bull Lambing stuff.

0:10:32.520 --> 0:10:34.360
<v Speaker 3>Don't be a donkey when you need a fighter on

0:10:34.400 --> 0:10:34.839
<v Speaker 3>your side.

0:10:34.920 --> 0:10:37.000
<v Speaker 2>If you're ever injured, go to Michael to bull dot com.

0:10:37.000 --> 0:10:38.720
<v Speaker 2>That's Michael the Bull dot com. And when you mess

0:10:38.760 --> 0:10:40.840
<v Speaker 2>with the Bull, you get the horns.

0:10:43.920 --> 0:10:47.160
<v Speaker 3>Wake that ass up in the morning breakfast club,