WEBVTT - Live from Bloomberg Screentime in Los Angeles 0:00:01.360 --> 0:00:05.680 This is Bloomberg Business Wait inside from the reporters and 0:00:05.880 --> 0:00:09.440 editors who bring you America's most trusted business magazine, plus 0:00:09.520 --> 0:00:13.680 global business, finance and tech news. The Bloomberg Business Week 0:00:13.720 --> 0:00:19.000 Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio. 0:00:20.160 --> 0:00:22.840 All right, everybody, we have a great guest if you 0:00:22.840 --> 0:00:24.880 come out to LA Yes, it's so much about the 0:00:24.920 --> 0:00:27.680 content business, the studios and all the good stuff like that. 0:00:27.760 --> 0:00:29.840 But you know, it's also known for some iconic sports 0:00:29.840 --> 0:00:33.159 teams La Lakers, La Dodgers, La Rams, just to name 0:00:33.200 --> 0:00:36.080 a few sports too. Is such a muse in terms 0:00:36.120 --> 0:00:39.080 of creating content here in the United States and really globally. 0:00:39.120 --> 0:00:41.000 And our next guest knows a lot about that. She's 0:00:41.040 --> 0:00:44.120 part of the La Rams Inner Circle. She was in 0:00:44.159 --> 0:00:46.560 an earlier session here at screen Time. It was called 0:00:46.560 --> 0:00:49.199 perfecting your Partnership Strategy in the world of So I 0:00:49.240 --> 0:00:49.479 got to. 0:00:49.479 --> 0:00:50.239 Catch a little bit of it. 0:00:50.280 --> 0:00:50.600 You did. 0:00:50.680 --> 0:00:53.400 It was great. Good to have you with us this afternoon. 0:00:53.479 --> 0:00:56.280 Jennifer Prince. She's chief Commercial officer for the La Rams. 0:00:56.400 --> 0:00:58.640 She's on site here at Bloomberg screen Time in La 0:00:59.000 --> 0:01:02.080 all about commercializing La Ram's content business, helping connect the 0:01:02.160 --> 0:01:04.480 NFL team to a larger media landscape of social media, 0:01:04.560 --> 0:01:06.000 TV and film. How are you? 0:01:06.319 --> 0:01:07.760 I'm great, Thank you for having me. 0:01:07.880 --> 0:01:10.080 I was the session. It seemed like it went really well. 0:01:10.160 --> 0:01:14.600 It was very dynamic, It went well, and it possibly 0:01:14.680 --> 0:01:16.240 could have gone on another thirty minutes. 0:01:16.400 --> 0:01:18.240 I always feel like all of these, right, they're just 0:01:18.280 --> 0:01:21.040 such great discussions, and I think about the sports world generally, 0:01:21.200 --> 0:01:23.679 it is such a great no joke, It is such 0:01:23.680 --> 0:01:25.959 a great news in terms of creating content. How do 0:01:26.040 --> 0:01:27.920 you think about it. You've got players, You've got teams, 0:01:27.920 --> 0:01:29.080 You've got lots of stuff going on. 0:01:29.280 --> 0:01:29.480 Yeah. 0:01:29.520 --> 0:01:32.520 So, sitting in the center of LA we have an 0:01:32.520 --> 0:01:36.200 incredible team, an incredible brand. This brand is global. We 0:01:36.240 --> 0:01:40.200 have fans everywhere, and we get to play in Sofi Stadium, 0:01:40.240 --> 0:01:44.880 which is a beautiful meca of what sports and entertainment 0:01:44.880 --> 0:01:47.440 and technology and that intersection is. And so we get 0:01:47.520 --> 0:01:50.400 to really lean into all of the assets, from the 0:01:50.400 --> 0:01:54.040 football players to the team, to our coach, everything on 0:01:54.200 --> 0:01:56.800 the field to them. Thinking about our brand and the 0:01:56.800 --> 0:01:58.800 way that we present ourselves and how we work with 0:01:58.880 --> 0:02:03.520 partners to reach our fans, our future fans, and really 0:02:03.800 --> 0:02:04.880 creating this intersection. 0:02:05.040 --> 0:02:07.320 What's the thing that really moves the needle. That's something happens, 0:02:07.360 --> 0:02:09.480 you post something you know, and it's just like it 0:02:09.600 --> 0:02:11.000 just blows up. 0:02:11.160 --> 0:02:11.400 Yeah. 0:02:11.400 --> 0:02:13.680 So football first, right, anything. 0:02:13.240 --> 0:02:16.079 Football from the game or any of it. 0:02:16.040 --> 0:02:19.680 Any highlight, any moment not only on the field, but 0:02:19.760 --> 0:02:23.440 also the arrivals and the you know, the talks with 0:02:23.560 --> 0:02:26.960 coach after the game, all of it, it all, you know, 0:02:27.040 --> 0:02:29.520 resonates with fans and it gives access. And so that 0:02:29.680 --> 0:02:34.720 access point is really what does well our fans, even naysayers, 0:02:34.800 --> 0:02:37.200 like to hear what coach has to say, whether we 0:02:37.240 --> 0:02:39.680 win or lose, and how he motivates the team and 0:02:39.800 --> 0:02:43.120 keeps the team moving. So I would say, like the football. 0:02:42.720 --> 0:02:44.760 First, Silly me, I thought she was going to say 0:02:44.760 --> 0:02:47.360 Taylor Swift So well, how much? So we have to 0:02:47.360 --> 0:02:49.720 ask how can we be out Let's. 0:02:49.520 --> 0:02:51.800 Be real, like were you guys? Can we have our 0:02:51.800 --> 0:02:54.880 Taylor Swift moment? Like was it frustrating a little bit? 0:02:54.960 --> 0:02:58.720 Or like oh my god? Because so much attention right 0:02:59.760 --> 0:03:03.600 has been on you know, tailor or trailer as they 0:03:03.600 --> 0:03:04.040 call it. 0:03:04.919 --> 0:03:06.040 So how do you think about that? 0:03:06.120 --> 0:03:08.919 Yeah, so, really the NFL is having a moment right 0:03:08.960 --> 0:03:11.240 when you think about the fan base and everyone who 0:03:11.320 --> 0:03:13.720 rallies around football, and then you think about that future 0:03:13.760 --> 0:03:16.760 fan and you think of that younger female demo and 0:03:16.800 --> 0:03:19.040 how to reach them. I mean, this is a moment 0:03:19.160 --> 0:03:22.120 and it's not like Travis Kelsey needed any help. He 0:03:22.200 --> 0:03:24.519 will be a Hall of Famer. He's incredible on the field. 0:03:25.120 --> 0:03:28.440 But the two of them together, it's a phenomenon. It's 0:03:28.480 --> 0:03:32.640 something that is really impacting ratings to Jersey sales. 0:03:32.760 --> 0:03:35.200 Are you guys seeing following? Are you also seeing an 0:03:35.200 --> 0:03:36.120 impact of result? 0:03:36.640 --> 0:03:39.600 I think just the overall consumption and who's watching and 0:03:39.600 --> 0:03:44.080 who's leaning in. We all need to lean into this moment. 0:03:44.160 --> 0:03:47.960 It isn't happening in our team right or within our family, 0:03:48.280 --> 0:03:50.960 but we still get to capitalize on what it means 0:03:51.040 --> 0:03:53.920 for this fan base to be so ripe and present 0:03:54.600 --> 0:03:56.320 at this time, Which are young females. 0:03:56.400 --> 0:03:58.000 Are you telling a member of the team like, hey, 0:03:58.040 --> 0:04:00.760 you know there's a popular singer. 0:04:00.480 --> 0:04:03.200 That's like she's well, I think about he's not available? 0:04:03.240 --> 0:04:03.560 Do you know what? 0:04:03.600 --> 0:04:06.240 I think about the old Hollywood studio system, right, and 0:04:06.280 --> 0:04:09.200 they would link actors and actresses together just so that 0:04:09.240 --> 0:04:13.280 their pictures showed up, just to create some momentum. I know, 0:04:13.120 --> 0:04:14.600 I know, I know who's saying right. 0:04:15.600 --> 0:04:16.040 We don't know? 0:04:16.480 --> 0:04:18.279 Well, you know. It brings up an interesting point about 0:04:18.320 --> 0:04:21.240 the presence on social media that these players have even 0:04:21.320 --> 0:04:24.839 before potentially signing with a pro team. How do you 0:04:25.040 --> 0:04:27.520 work with the players who have this direct connection to 0:04:27.560 --> 0:04:30.120 make sure that, look, what they're posting is something that 0:04:30.520 --> 0:04:31.800 aligns with your own values. 0:04:32.040 --> 0:04:36.720 Yeah, so listen, I've spent nine years at Twitter years 0:04:36.760 --> 0:04:40.800 ago to come, and so everyone has a personal life, 0:04:40.839 --> 0:04:43.760 Everyone has a point of view, and those who are 0:04:43.800 --> 0:04:46.279 notable can use their voice and carry their voice in 0:04:46.320 --> 0:04:48.719 all the right ways and also can make some right 0:04:48.720 --> 0:04:52.280 and left turns. It isn't my job specifically to work 0:04:52.320 --> 0:04:54.760 with the players and player marketing. That's our CMO. We 0:04:54.800 --> 0:04:57.960 have teams of people doing that. But we have a 0:04:58.040 --> 0:05:02.000 really great team, I would say have incredible players who 0:05:02.440 --> 0:05:05.440 are not necessarily leaning into things that they shouldn't be 0:05:05.560 --> 0:05:08.280 and we like when they're using their voice that helmet 0:05:08.320 --> 0:05:11.080 off who they are as people going through their journeys, 0:05:11.080 --> 0:05:13.240 their paths. Everyone has a story, so we like for 0:05:13.279 --> 0:05:16.559 them to tell their own story. But it's always something 0:05:16.600 --> 0:05:19.479 just to keep our eye on. But we have those 0:05:19.480 --> 0:05:20.480 who are well behaved. 0:05:20.800 --> 0:05:23.920 I and if not, they probably get reminded to be 0:05:24.000 --> 0:05:25.200 well behaved. 0:05:25.520 --> 0:05:26.880 Don't we all need that occasionally? 0:05:27.360 --> 0:05:28.919 Who is it that you like to take meetings with 0:05:29.000 --> 0:05:31.520 to figure out how do you best, you know, kind 0:05:31.520 --> 0:05:32.440 of leverage your brand. 0:05:32.720 --> 0:05:32.960 Yeah. 0:05:33.000 --> 0:05:36.359 So we have over one hundred partners and we don't 0:05:36.440 --> 0:05:40.400 just want to create volume and scale around these partnerships. 0:05:40.440 --> 0:05:43.520 We like to partner in deep, meaningful ways. We like 0:05:43.560 --> 0:05:46.360 to say we partner with purpose. And so when we're 0:05:46.400 --> 0:05:48.840 talking to brands right the existing brands that. 0:05:48.800 --> 0:05:53.159 We have from Sofi to Toyota and Pepsi to Verizon, 0:05:53.279 --> 0:05:56.720 we have so many incredible brands and usually those want 0:05:56.720 --> 0:05:59.880 to leave it lean into us who are doing sports marketing, 0:06:00.040 --> 0:06:02.760 want to reach a future fan base with us and 0:06:02.880 --> 0:06:05.720 reach our existing fan base in meaningful ways with surprise 0:06:05.760 --> 0:06:07.480 and delights and offers and access. 0:06:07.920 --> 0:06:09.560 Like I talked about, what's. 0:06:09.400 --> 0:06:11.440 The read that you're getting from your partners right now? 0:06:11.440 --> 0:06:13.240 In the economy. We love talking to people like you 0:06:13.279 --> 0:06:15.640 because you see where the money's going. You see how 0:06:15.720 --> 0:06:17.520 much money is going to a certain places. We're not 0:06:17.560 --> 0:06:20.160 going exactly. What is the read on the economy that 0:06:20.240 --> 0:06:22.400 you see from your purchase chief commercial officers? 0:06:22.480 --> 0:06:24.760 Yeah, so you know, we have the benefit of sitting 0:06:24.760 --> 0:06:28.520 in Los Angeles and we are working typically with not 0:06:28.560 --> 0:06:31.400 only heads of marketing, but those in the region who 0:06:31.400 --> 0:06:35.400 are looking to increase sales produce outcomes with us. So 0:06:35.480 --> 0:06:37.760 we like that we are a bridge and a conduit 0:06:37.839 --> 0:06:40.760 to providing outcomes. So it's not just the upper funnel 0:06:40.760 --> 0:06:44.080 fun stuff in terms of marketing with brands. It's also 0:06:44.200 --> 0:06:46.800 getting down to metrics and measurements. So coming from a 0:06:46.839 --> 0:06:49.880 world that was highly measured, I ensure that my team 0:06:49.920 --> 0:06:52.560 has all the right partnerships in place with vendors so 0:06:52.560 --> 0:06:55.560 that we can provide outcomes. And so when we hear 0:06:55.880 --> 0:06:58.280 from a brand that they're doing incredibly well with us, 0:06:58.360 --> 0:07:00.320 we dig into that what does that mean? And we 0:07:00.360 --> 0:07:02.920 want to make sure that we're marching with our brands 0:07:02.920 --> 0:07:03.359 to the outcome. 0:07:03.480 --> 0:07:06.280 So anybody pulling back though because of the economics. 0:07:05.760 --> 0:07:07.480 So you know what there are I was going to say, 0:07:07.480 --> 0:07:10.520 so the few categories right that are having a harder 0:07:10.560 --> 0:07:15.240 time is whether it's crypto or some mortgage finance interest rates, 0:07:15.240 --> 0:07:18.360 Like the things that are present right now that you're 0:07:18.480 --> 0:07:21.480 more familiar with. Those are the categories who are at 0:07:21.560 --> 0:07:25.160 times having to either readjust or realign, commit, but commit 0:07:25.200 --> 0:07:27.600 in different ways and at different levels. 0:07:27.680 --> 0:07:30.400 All Right, you're in an elevator with somebody really matters 0:07:30.440 --> 0:07:33.000 more important than us, and they said, give me thirty 0:07:33.000 --> 0:07:34.400 five forty seconds on Twitter? 0:07:34.600 --> 0:07:37.200 You know Twitter, this company? What do you say? 0:07:37.400 --> 0:07:39.920 You were there for eight years? Vice president? Don't eat 0:07:40.000 --> 0:07:42.120 up her time on content partnerships? What is it? 0:07:42.360 --> 0:07:43.600 Eat up time time? 0:07:44.680 --> 0:07:45.080 Listen? 0:07:45.320 --> 0:07:48.559 I worked at Twitter. We were priding ourselves on being 0:07:48.640 --> 0:07:52.800 this megaphone to the world and really where public conversation 0:07:52.880 --> 0:07:55.680 could happen. We did all the right things. I left 0:07:55.760 --> 0:07:58.880 December of twenty one, a long time ago. What Twitter 0:07:58.960 --> 0:08:01.560 is now, it's just take going on to be x. 0:08:01.680 --> 0:08:04.360 It has a little different meaning the way that they're 0:08:04.600 --> 0:08:08.120 leaning into product innovation and no comment really other than 0:08:08.120 --> 0:08:10.840 I had incredible years there and miss those that I 0:08:10.880 --> 0:08:11.320 worked with. 0:08:11.400 --> 0:08:12.160 Do you still use it? 0:08:13.200 --> 0:08:13.560 I do. 0:08:14.080 --> 0:08:17.200 I'm not posting as much or tweeting, or it's not tweeting, 0:08:17.240 --> 0:08:20.920 it's posting coming and so I'm but I'm consuming for 0:08:21.000 --> 0:08:23.720 sport more than I'm talking about myself. 0:08:23.800 --> 0:08:25.559 Yeah, it's a different world me too. I found myself 0:08:25.600 --> 0:08:28.520 backing up. What a pleasure, Thank you so much, So enjoyed. 0:08:28.520 --> 0:08:31.120 I shit you Jennifer Prince. She's chief commercial officer for 0:08:31.160 --> 0:08:33.680 the La Rams. On site at Bloomberg screen Time in 0:08:33.760 --> 0:08:36.400 Los Angeles, I have Carol Masser along with Tim's Stanevik. 0:08:36.440 --> 0:08:39.080 Don't go anywhere More to come from screen Time Here 0:08:39.120 --> 0:08:39.880 on the West. 0:08:39.640 --> 0:08:43.840 Coast, you're listening to the Bloomberg Business Week podcast. Catch 0:08:43.920 --> 0:08:47.280 us live weekday afternoons from three to six Eastern Listen 0:08:47.360 --> 0:08:50.839 on Bloomberg dot com, the iHeartRadio app, and the Bloomberg 0:08:50.880 --> 0:08:54.160 Business App, or watch us live on YouTube. 0:08:54.880 --> 0:08:57.719 You know, going viral can be good or it can 0:08:57.760 --> 0:08:58.120 be bad. 0:08:58.160 --> 0:09:00.440 I feel like it's more often bad and good. 0:09:01.000 --> 0:09:03.959 Well, anyway, a discussion here at screen Time was kind 0:09:03.960 --> 0:09:06.200 of all about this. It was entitled Viral Lessons, and 0:09:06.240 --> 0:09:08.920 it included top creators of social content. We have one 0:09:08.920 --> 0:09:11.079 of them with us, Drew A. F Walow is TikTok, 0:09:11.120 --> 0:09:14.920 creator and host of the comment section. Welcome, Welcome, and 0:09:14.920 --> 0:09:15.959 thank you for joining us. 0:09:16.040 --> 0:09:18.160 Thank you so much for having me. I'm excited to 0:09:18.200 --> 0:09:18.720 be here. 0:09:18.640 --> 0:09:20.120 We are excited to have you here. 0:09:20.240 --> 0:09:22.679 And it is right viral, Like you know, it can 0:09:22.720 --> 0:09:25.240 be such a great thing and then it can be rough. 0:09:25.360 --> 0:09:26.240 How do you think about it? 0:09:26.240 --> 0:09:28.320 Do you ever think about when you're doing something like, 0:09:28.360 --> 0:09:29.200 all right, I'm gonna get a. 0:09:29.200 --> 0:09:29.800 Lot of craft for this. 0:09:30.640 --> 0:09:34.079 I mean, yeah, for my niche in particular. Absolutely, I 0:09:34.120 --> 0:09:34.840 a lot of feedback. 0:09:34.960 --> 0:09:36.800 Yeah, my feedback is one way to put it. 0:09:36.840 --> 0:09:39.079 Yeah, feedback is definitely one way to put it. I 0:09:39.200 --> 0:09:41.520 built my business off the shoulders of men who hate me, 0:09:41.600 --> 0:09:44.800 so i'd call that a win from women women of color, 0:09:45.559 --> 0:09:48.120 and I think it's been a it's been a real, 0:09:48.920 --> 0:09:52.360 like consistent barrage of hate for so long now that 0:09:52.440 --> 0:09:55.760 I think it's just white noise to me, specifically from 0:09:55.800 --> 0:09:57.800 misogynistic people in general. 0:09:57.880 --> 0:10:00.400 But when you started, what did you think about what 0:10:00.440 --> 0:10:01.160 you wanted to do? 0:10:01.320 --> 0:10:04.200 I mean when I first originally started, I just started 0:10:04.240 --> 0:10:07.880 telling silly stories that made me laugh and made me giggle, 0:10:08.120 --> 0:10:10.640 and so some people started kind of relating to it, 0:10:10.720 --> 0:10:13.640 and then I had one video that really took off, 0:10:13.679 --> 0:10:16.800 and then it kind of just snowballed into this crusade, 0:10:17.480 --> 0:10:21.000 which I'm happy to carry out and I have been. 0:10:21.000 --> 0:10:22.000 For a long time now. 0:10:22.600 --> 0:10:25.600 But yeah, it was never anything I thought was gonna happen, 0:10:25.640 --> 0:10:27.600 although now I'm glad it has. 0:10:27.840 --> 0:10:29.240 So when you when you carry it out, I mean 0:10:29.280 --> 0:10:31.480 it's not without its own challenges. You've been yeah, you've 0:10:31.480 --> 0:10:34.760 been blocked, You've been banned, yourn has been shut down. Absolutely, 0:10:35.080 --> 0:10:36.200 how do you get past those things? 0:10:36.880 --> 0:10:40.120 I mean, I think I just like even when I 0:10:40.160 --> 0:10:42.760 lost my TikTok account four times, I got locked out 0:10:42.760 --> 0:10:44.680 of it, and it was when I was like on 0:10:44.760 --> 0:10:47.959 a real growing like growth spurt, like I was growing 0:10:48.000 --> 0:10:50.960 like one hundred thousand followers every other day, and so 0:10:51.120 --> 0:10:54.800 I got banned twice first, then I got signed, then 0:10:54.800 --> 0:10:55.840 I got banned two more. 0:10:55.720 --> 0:10:56.840 To why why did that happen? 0:10:57.240 --> 0:11:00.439 Mass reporting, which is an issue that I've talked to 0:11:00.480 --> 0:11:03.960 TikTok about too, which helps. It helps to have you know, 0:11:04.040 --> 0:11:06.280 a team. I think me getting a team really helped 0:11:06.280 --> 0:11:06.880 in that you. 0:11:06.840 --> 0:11:08.800 Have like a direct line to TikTok. Now I have 0:11:09.520 --> 0:11:10.000 a rep. 0:11:10.120 --> 0:11:12.560 I think most creators do who are verified, they have 0:11:12.640 --> 0:11:14.679 some sort of contact person that they can reach out 0:11:14.679 --> 0:11:16.720 to if they have any issues at all. And once 0:11:16.760 --> 0:11:18.959 I got my contact person, I think it really kind 0:11:18.960 --> 0:11:23.199 of helped. Also, getting verified helps too, it helps legitimize 0:11:23.240 --> 0:11:24.200 you in the eyes of the app. 0:11:24.200 --> 0:11:25.560 And also true algorithm. 0:11:25.559 --> 0:11:26.920 You know, we're in this era of like trying to 0:11:26.920 --> 0:11:29.400 figure out so much social media out there, and there's misinformation, 0:11:29.559 --> 0:11:33.000 there's really problematic information, there's dangerous information, and yeah, there's 0:11:33.080 --> 0:11:36.280 opinion and entertainment. What do you think is the fine 0:11:36.320 --> 0:11:36.840 line here? 0:11:37.480 --> 0:11:41.880 I mean, I think for my particular niche there is 0:11:42.600 --> 0:11:47.640 really no other side. You see bigotry platformed openly and publicly, 0:11:48.120 --> 0:11:50.760 so I respond to it accordingly. I don't give them 0:11:50.800 --> 0:11:53.000 a chance to defend themselves because I don't really want 0:11:53.000 --> 0:11:56.280 to hear why you feel so bigoted and felt it 0:11:56.320 --> 0:11:59.920 was funny to platform it and perpetuate and uphold all 0:11:59.880 --> 0:12:03.400 these different forms of oppression. I don't need to hear 0:12:03.440 --> 0:12:06.240 the other side because I've seen it for myself. So 0:12:06.600 --> 0:12:10.320 I feel like for my content particular, I like to 0:12:10.400 --> 0:12:14.000 describe mine as like it's a real one way street 0:12:14.000 --> 0:12:16.280 on my platform, Like I see what you say. I 0:12:16.280 --> 0:12:19.040 don't give you a chance to defend yourself. I make 0:12:19.080 --> 0:12:21.679 fun of you publicly, and since we're all joking, let's 0:12:21.679 --> 0:12:22.360 all laugh together. 0:12:22.600 --> 0:12:24.240 I love to laugh, so I guess I guess my 0:12:24.360 --> 0:12:27.600 question is we love to laugh too. Is it working? 0:12:27.840 --> 0:12:29.960 Like I know it's working for you professionally, and you've 0:12:29.960 --> 0:12:32.760 built an amazing following. You're among the people on TikTok 0:12:32.760 --> 0:12:35.120 with the most followers, I mean, what eight million? At 0:12:35.120 --> 0:12:37.640 this point? Is it working to do you think? To 0:12:37.720 --> 0:12:40.800 make the space safer, to make the platform safer. But 0:12:40.920 --> 0:12:42.160 does it deter these guys? 0:12:42.520 --> 0:12:45.840 Yeah to an extent, Yes, for sure. At one point 0:12:45.920 --> 0:12:47.559 I felt like I did too good of a job 0:12:47.600 --> 0:12:50.120 of cleaning up those streets of TikTok because. 0:12:50.000 --> 0:12:51.280 I couldn't find anybody. 0:12:52.080 --> 0:12:56.199 But I don't think it necessarily gets rid of it entirely. 0:12:56.280 --> 0:12:59.040 I don't think that I could never have that kind 0:12:59.080 --> 0:13:01.840 of impact. I think what it does is it instills 0:13:01.880 --> 0:13:05.319 a very real fear that other people who sit lower 0:13:05.360 --> 0:13:08.640 on the oppression ladder experience every single day, not just 0:13:08.720 --> 0:13:11.360 on social media. So they experience that all the time. 0:13:11.400 --> 0:13:14.320 That fear is very real of being attacked. And so 0:13:14.840 --> 0:13:17.360 the men that I choose to stitch have never felt 0:13:17.400 --> 0:13:20.040 that way before. Now it's instilled a fear in them. 0:13:20.360 --> 0:13:22.040 If you do do it, there is a chance I 0:13:22.120 --> 0:13:24.839 will find it and I will talk about it. So 0:13:25.200 --> 0:13:27.360 they have to decide for themselves whether or not that's 0:13:27.400 --> 0:13:30.120 worth the risk, and some of them decide it is, 0:13:30.200 --> 0:13:32.120 and some of them decide it isn't. So I would 0:13:32.160 --> 0:13:34.520 say it definitely has made a difference. I wouldn't say 0:13:34.520 --> 0:13:37.319 it's gotten rid of it entirely. I mean, I think 0:13:37.480 --> 0:13:39.920 that would be crass of me to take credit for 0:13:39.960 --> 0:13:41.720 getting rid of a subject, because that's not true by 0:13:41.760 --> 0:13:42.360 any stretch. 0:13:42.440 --> 0:13:44.360 Oh it's still out there, Yeah, for sure it is. 0:13:44.520 --> 0:13:48.120 And I think my bigger goal though, is not necessarily 0:13:48.160 --> 0:13:50.440 to get them to stop. It's to empower all the 0:13:50.480 --> 0:13:51.959 people that they hurt all the time. 0:13:52.200 --> 0:13:54.520 Well, this is where I want to come to because 0:13:55.040 --> 0:13:57.520 people come up to you, right listen, and people who 0:13:57.520 --> 0:13:59.400 don't have the voice that you do, and. 0:13:59.360 --> 0:14:02.079 I'm sure they're yeah, absolutely a little. 0:14:01.880 --> 0:14:03.800 Bit about that, like the feedback you get from just 0:14:03.920 --> 0:14:06.280 I hate to say normal people, but yeah, who don't 0:14:06.280 --> 0:14:07.080 have platforms. 0:14:07.559 --> 0:14:10.160 I mean, it's it's one of the few things that 0:14:10.360 --> 0:14:14.280 makes me emotional, like when it comes to my TikTok journey. 0:14:14.880 --> 0:14:16.560 But it's also one of the few things that makes 0:14:16.559 --> 0:14:19.600 it worth it because you know, I laugh and joke 0:14:19.640 --> 0:14:21.720 all the time about you know, getting hate from men, 0:14:21.800 --> 0:14:25.360 because it is true. It's silly in a very superficial way, 0:14:26.000 --> 0:14:27.840 but in a very real way. There's a very real 0:14:27.960 --> 0:14:30.360 danger that has come with me doing this for a 0:14:30.360 --> 0:14:32.240 living like it's posed a very real threat to me 0:14:32.320 --> 0:14:32.840 and my family. 0:14:33.000 --> 0:14:34.880 These are about security, yeah. 0:14:34.480 --> 0:14:38.840 Overall, because you know, when biggots are bigots, they get 0:14:38.880 --> 0:14:41.560 so angry that sometimes they want to kill you because 0:14:41.560 --> 0:14:44.440 they see your content. So it has posed a very 0:14:44.480 --> 0:14:46.560 real threat to me and my family in a lot 0:14:46.640 --> 0:14:50.880 of ways. I've taken extensive, extensive precautions and measures to 0:14:50.880 --> 0:14:53.280 protect myself and my family, but it is at risk 0:14:53.320 --> 0:14:56.560 I had to make peace with. So you know, when 0:14:56.600 --> 0:14:59.880 I hear testimonies from people who have used my content 0:15:00.280 --> 0:15:04.280 in a very real way, like they've put it into 0:15:04.280 --> 0:15:06.080 their lives in a way that has made a huge 0:15:06.080 --> 0:15:08.880 difference for them, it makes it worth it. I like 0:15:08.920 --> 0:15:12.080 hold that those kinds of stories so dearly when I 0:15:12.120 --> 0:15:13.840 feel like I can't do it anymore, because it does 0:15:13.880 --> 0:15:17.400 get really hard at certain points dealing with the very 0:15:17.440 --> 0:15:20.880 specific niche that I find myself in. So I mean, 0:15:21.120 --> 0:15:24.200 I've heard many different stories, like from women who are 0:15:24.200 --> 0:15:26.520 in their fifties who got a divorce because they've been 0:15:26.520 --> 0:15:30.720 watching my content. I've heard testimonies from trans women who 0:15:30.720 --> 0:15:32.480 told me my content kept them on this earth longer 0:15:32.480 --> 0:15:35.600 than they planned to be. So I've heard many, many 0:15:35.640 --> 0:15:40.239 different stories that have made me very aware and confident 0:15:40.280 --> 0:15:43.000 that it is impacting in a very positive way. 0:15:43.120 --> 0:15:44.200 You realize the power of it. 0:15:44.320 --> 0:15:47.840 Yeah, absolutely, rue, this is Bloomberg. We follow the money. 0:15:48.120 --> 0:15:49.120 We want to know about some money. 0:15:49.160 --> 0:15:50.720 Do you think ten year yield is going to go? 0:15:52.120 --> 0:15:54.560 You know you came here with It's not just you. You 0:15:54.480 --> 0:15:58.800 have a team. I mean, like I'm looking at it 0:15:58.800 --> 0:16:02.280 doesn't make sure afterwards. This is your full time job. Yes, 0:16:02.640 --> 0:16:05.080 talk to me about you know, the money behind this, 0:16:05.440 --> 0:16:09.160 the brand deals that you have. Please share and share 0:16:09.200 --> 0:16:10.080 some numbers if you can. 0:16:10.560 --> 0:16:13.520 You. Oh, yeah, I mean I have a pretty extensive 0:16:13.560 --> 0:16:16.000 team as of right now. I have like I have 0:16:16.040 --> 0:16:18.080 an agent, I have a manager, I have a lawyer. 0:16:18.280 --> 0:16:21.480 I have three publicists. I have a stylist. I have 0:16:21.520 --> 0:16:25.160 a hair and makeup artist. I actually have two managers. Yeah, 0:16:25.280 --> 0:16:28.720 two managers, and you know the list goes on. I 0:16:28.720 --> 0:16:31.040 have lots of Like I work with people at Spotify, 0:16:31.160 --> 0:16:33.280 I work with people on my book. I have, like, 0:16:33.440 --> 0:16:36.440 you know, very very expensive team, which I think it 0:16:36.600 --> 0:16:38.880 just it takes a village right to run something like this. 0:16:38.960 --> 0:16:41.720 I could never do any like even half of the 0:16:41.720 --> 0:16:43.920 things I have done just by myself. So I'm very 0:16:43.960 --> 0:16:46.520 grateful for a team. But yeah, I'm very lucky to 0:16:46.560 --> 0:16:48.440 have worked with many different brands that. 0:16:48.360 --> 0:16:50.200 I put A team is expensive. 0:16:49.920 --> 0:16:51.040 Yes, yeah, for sure. 0:16:51.160 --> 0:16:54.000 I mean they're expensive, but it's all about I think, 0:16:55.200 --> 0:16:58.240 what's worth it to you? Right, So the only way 0:16:58.280 --> 0:17:02.280 I get bigger opportunity is by hiring experts. And I'm 0:17:02.400 --> 0:17:04.520 not not too proud to admit that I don't know 0:17:04.720 --> 0:17:05.960 everything about this business. 0:17:06.040 --> 0:17:09.800 So yeah, I mean, sorry, it's. 0:17:09.640 --> 0:17:10.280 Like they're listening. 0:17:10.600 --> 0:17:11.320 You know who they are? 0:17:12.320 --> 0:17:13.080 Just thirty seconds. 0:17:13.080 --> 0:17:15.520 When you think about working with a brand, what's going 0:17:15.600 --> 0:17:18.080 to be top of mind? Is it about the financial 0:17:18.240 --> 0:17:19.000 composition of it? 0:17:19.119 --> 0:17:21.359 Or is it also who they are? Just really quickly, I. 0:17:21.359 --> 0:17:24.280 Mean, I think finances play a huge role, for sure. 0:17:24.400 --> 0:17:26.800 Obviously I'm a business and I have to remember that 0:17:26.840 --> 0:17:28.800 we're a business. But at the same time, I think 0:17:28.840 --> 0:17:32.000 as long as their ethos matches mine, and they understand 0:17:32.040 --> 0:17:35.040 my platform and agree with it and feel empowered by 0:17:35.080 --> 0:17:37.480