Speaker 1: This is Bloomberg Business Week with Carol Messer and Jason
Speaker 1: Kelly on Bloomberg Radio. All right, so chariots a fire,
Speaker 1: of course running it's only a part of the D ten.
Speaker 1: I am blown away by what I'm about to say,
Speaker 1: which is it's starting it's eleventh season, also known as
Speaker 1: the Wall Street Decathlon. It's founder, the guy who envisioned
Speaker 1: it and puts it into action every year, Dave Maloney.
Speaker 1: He's here with us in our Bloomberg Interactor Broker studio.
Speaker 1: Great to see you, man, It is awesome to be back.
Speaker 1: All right, Well, it's nice to have you here with
Speaker 1: Carol and myself. So bring us up to date. As
Speaker 1: I said, the eleventh season, what's new and different about
Speaker 1: this year's D ten. Well, the good thing is the
Speaker 1: series of events remain the same, so people for those
Speaker 1: that like consistency, that remains. What's new and different than
Speaker 1: this and remind us what people are doing to prove
Speaker 1: that they are the fittest man or woman on Wall Street. Well,
Speaker 1: I I think they're doing the six events from the
Speaker 1: NFL Combine plus four track and field events, and it's
Speaker 1: all done to raise money for pediatric cancer. You guys,
Speaker 1: have raised fourteen point seven million dollars. Is that right?
Speaker 1: I'm looking at your website. That's correct. That's pretty wonderful,
Speaker 1: to say the least. That's really fabulous. UM tell us
Speaker 1: a little bit more like, I am curious to about
Speaker 1: the mix. Who are the people that are doing it? Men? Women?
Speaker 1: What's the mix there? I'd like to see more women
Speaker 1: doing it us too, And I think, um to that end,
Speaker 1: what's new this year is really were we We are
Speaker 1: um conscious of our origin, which is we were the
Speaker 1: event to crown Wall Streets Best Athlete and that lent
Speaker 1: itself more toward a male demographic eleven years ago when
Speaker 1: we were founded. I think this day and age, we
Speaker 1: recognize that just as other events similar to the D
Speaker 1: ten have been able to achieve gender parity, have been
Speaker 1: able to bring equality to playing field. That is a
Speaker 1: focus of the D ten this season, and we think
Speaker 1: that what an awesome story to really empower the men
Speaker 1: across the financial services industry that have have really dominated
Speaker 1: the D ten for the past decade, to give them
Speaker 1: the tools and I think really the resources and incentives
Speaker 1: to ensure that success this year isn't simply defined by
Speaker 1: who wins or who loses. It's not solely defined by
Speaker 1: how much money is raised for an incredible cause, but
Speaker 1: also can we bring gender parity and equality to the
Speaker 1: playing field. I think this year we can and remind
Speaker 1: us also who and and sort of where you draw from,
Speaker 1: because it is you know, obviously the Wall Street to Cathlin,
Speaker 1: but you know you're drawing from lots of different types
Speaker 1: of firms. I mean, I know a lot of people
Speaker 1: who have done it. And it's not just you know,
Speaker 1: the Goldman's and the Morgan families of the world, although
Speaker 1: they're there, there are they're you know. So I think
Speaker 1: we we've been lucky that when we started we were
Speaker 1: dominated by participants representing the sales side banks. What we
Speaker 1: have found over the past ten years is those, uh,
Speaker 1: that same demographic has branched not just into the by side,
Speaker 1: but that same man or woman who may have otherwise
Speaker 1: continued on in a career at Goldman Sachs or at
Speaker 1: JP Morgan has gone into what do you think, They've
Speaker 1: gone into fintech. They've gone into technology. So I think
Speaker 1: demographically speaking it remains the same. But nowadays you see
Speaker 1: those folks who have gone over to the slack the Stripe,
Speaker 1: the Salesforce, the Pinterest, the Google's right who have branched out,
Speaker 1: and so we're seeing now even more diversity among the
Speaker 1: companies who are participating. So talk to us about media
Speaker 1: participation in all of this, especially when there's such a
Speaker 1: demand for content. What kind of deals are you doing
Speaker 1: want to be doing? Let's talk a little about that. Sure,
Speaker 1: so you know, our our media is is rather unique.
Speaker 1: And here's why to watch the dton. We actually built
Speaker 1: intelligence streaming technology that we've we've spoken about previously called
Speaker 1: Normal which allows um really i think the millennial and
Speaker 1: Gen Z audience to tune in to live sports content
Speaker 1: at the perfect time, at a time in which they
Speaker 1: set effectively a notification to tell them when to watch
Speaker 1: the show. So what we've what we are this year
Speaker 1: focusing on, which is new, is in that live feed,
Speaker 1: in that live content, giving people actionable click throughs so
Speaker 1: that they're not passively consuming that content but rather, for example,
Speaker 1: seeing that contextually relevant advertisement push through in a notification
Speaker 1: once that clip that they have been waiting to watch,
Speaker 1: once it completes, now you can give them an action step.
Speaker 1: That's new for us this year, and we want to
Speaker 1: see that we want to see what those conversions are like.
Speaker 1: And so when you think about the sponsorship underneath this,
Speaker 1: the folks on the commercial side is a very attractive
Speaker 1: audience in many ways. You and I've talked about this
Speaker 1: a lot over the years, uh, in this regard, how
Speaker 1: are you seeing that develop in terms of, you know,
Speaker 1: both the suppliers, the consumers of this and also some
Speaker 1: of the companies who may want to get a piece
Speaker 1: of this. Um. It's a fantastic question what we have
Speaker 1: when we When we started out, the sponsors that were
Speaker 1: most attracted to this audience were those that you would
Speaker 1: think of immediately your your first responses, luxury time piece manufacturers,
Speaker 1: private jets, and things of that nature. That's changed. What
Speaker 1: we're seeing nowadays are the are the DTC, the director
Speaker 1: consumer companies, the startups who do want to see that
Speaker 1: penetration into that influencer audience. And we don't necessarily have
Speaker 1: the traditional Instagram influencer audience. We have those professional in fluencers,
Speaker 1: meaning the folks that might run a desk or run
Speaker 1: a business unit. Those are the folks that they want
Speaker 1: to penetrate. All right, once somebody does participates, uh in
Speaker 1: a in a d ten race. I mean, do they
Speaker 1: stick with you and and are with you for years?
Speaker 1: Just quickly. Medium duration of somebody's D ten career nowadays
Speaker 1: is four years, and I think that's a testament to
Speaker 1: the shoulder programming throughout the season. So it's not a
Speaker 1: transaction any longer. It's not a one time event that
Speaker 1: you do in June in New York, but rather there's
Speaker 1: a steady cadence of games that are played at Jim's
Speaker 1: year round, which then makes this sort of the stickiness
Speaker 1: factor last year round. Alright, great to catch up with you.
Speaker 1: Hopefully we'll catch up with you as the race gets
Speaker 1: closer here in New York City that's coming up in June.
Speaker 1: Day Maloney is the founder of the D ten also
Speaker 1: known as the Wall Street Decathlon. Joining us here in
Speaker 1: our Bloomberg Interactive Broker Studio