WEBVTT - 'Wall St. Decathlon' Looks to Bring Equality to Playing Field

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Jason

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<v Speaker 1>Kelly on Bloomberg Radio. All right, so chariots a fire,

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<v Speaker 1>of course running it's only a part of the D ten.

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<v Speaker 1>I am blown away by what I'm about to say,

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<v Speaker 1>which is it's starting it's eleventh season, also known as

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<v Speaker 1>the Wall Street Decathlon. It's founder, the guy who envisioned

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<v Speaker 1>it and puts it into action every year, Dave Maloney.

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<v Speaker 1>He's here with us in our Bloomberg Interactor Broker studio.

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<v Speaker 1>Great to see you, man, It is awesome to be back.

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<v Speaker 1>All right, Well, it's nice to have you here with

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<v Speaker 1>Carol and myself. So bring us up to date. As

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<v Speaker 1>I said, the eleventh season, what's new and different about

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<v Speaker 1>this year's D ten. Well, the good thing is the

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<v Speaker 1>series of events remain the same, so people for those

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<v Speaker 1>that like consistency, that remains. What's new and different than

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<v Speaker 1>this and remind us what people are doing to prove

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<v Speaker 1>that they are the fittest man or woman on Wall Street. Well,

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<v Speaker 1>I I think they're doing the six events from the

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<v Speaker 1>NFL Combine plus four track and field events, and it's

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<v Speaker 1>all done to raise money for pediatric cancer. You guys,

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<v Speaker 1>have raised fourteen point seven million dollars. Is that right?

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<v Speaker 1>I'm looking at your website. That's correct. That's pretty wonderful,

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<v Speaker 1>to say the least. That's really fabulous. UM tell us

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<v Speaker 1>a little bit more like, I am curious to about

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<v Speaker 1>the mix. Who are the people that are doing it? Men? Women?

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<v Speaker 1>What's the mix there? I'd like to see more women

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<v Speaker 1>doing it us too, And I think, um to that end,

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<v Speaker 1>what's new this year is really were we We are

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<v Speaker 1>um conscious of our origin, which is we were the

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<v Speaker 1>event to crown Wall Streets Best Athlete and that lent

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<v Speaker 1>itself more toward a male demographic eleven years ago when

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<v Speaker 1>we were founded. I think this day and age, we

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<v Speaker 1>recognize that just as other events similar to the D

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<v Speaker 1>ten have been able to achieve gender parity, have been

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<v Speaker 1>able to bring equality to playing field. That is a

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<v Speaker 1>focus of the D ten this season, and we think

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<v Speaker 1>that what an awesome story to really empower the men

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<v Speaker 1>across the financial services industry that have have really dominated

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<v Speaker 1>the D ten for the past decade, to give them

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<v Speaker 1>the tools and I think really the resources and incentives

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<v Speaker 1>to ensure that success this year isn't simply defined by

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<v Speaker 1>who wins or who loses. It's not solely defined by

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<v Speaker 1>how much money is raised for an incredible cause, but

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<v Speaker 1>also can we bring gender parity and equality to the

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<v Speaker 1>playing field. I think this year we can and remind

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<v Speaker 1>us also who and and sort of where you draw from,

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<v Speaker 1>because it is you know, obviously the Wall Street to Cathlin,

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<v Speaker 1>but you know you're drawing from lots of different types

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<v Speaker 1>of firms. I mean, I know a lot of people

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<v Speaker 1>who have done it. And it's not just you know,

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<v Speaker 1>the Goldman's and the Morgan families of the world, although

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<v Speaker 1>they're there, there are they're you know. So I think

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<v Speaker 1>we we've been lucky that when we started we were

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<v Speaker 1>dominated by participants representing the sales side banks. What we

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<v Speaker 1>have found over the past ten years is those, uh,

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<v Speaker 1>that same demographic has branched not just into the by side,

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<v Speaker 1>but that same man or woman who may have otherwise

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<v Speaker 1>continued on in a career at Goldman Sachs or at

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<v Speaker 1>JP Morgan has gone into what do you think, They've

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<v Speaker 1>gone into fintech. They've gone into technology. So I think

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<v Speaker 1>demographically speaking it remains the same. But nowadays you see

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<v Speaker 1>those folks who have gone over to the slack the Stripe,

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<v Speaker 1>the Salesforce, the Pinterest, the Google's right who have branched out,

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<v Speaker 1>and so we're seeing now even more diversity among the

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<v Speaker 1>companies who are participating. So talk to us about media

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<v Speaker 1>participation in all of this, especially when there's such a

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<v Speaker 1>demand for content. What kind of deals are you doing

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<v Speaker 1>want to be doing? Let's talk a little about that. Sure,

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<v Speaker 1>so you know, our our media is is rather unique.

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<v Speaker 1>And here's why to watch the dton. We actually built

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<v Speaker 1>intelligence streaming technology that we've we've spoken about previously called

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<v Speaker 1>Normal which allows um really i think the millennial and

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<v Speaker 1>Gen Z audience to tune in to live sports content

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<v Speaker 1>at the perfect time, at a time in which they

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<v Speaker 1>set effectively a notification to tell them when to watch

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<v Speaker 1>the show. So what we've what we are this year

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<v Speaker 1>focusing on, which is new, is in that live feed,

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<v Speaker 1>in that live content, giving people actionable click throughs so

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<v Speaker 1>that they're not passively consuming that content but rather, for example,

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<v Speaker 1>seeing that contextually relevant advertisement push through in a notification

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<v Speaker 1>once that clip that they have been waiting to watch,

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<v Speaker 1>once it completes, now you can give them an action step.

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<v Speaker 1>That's new for us this year, and we want to

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<v Speaker 1>see that we want to see what those conversions are like.

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<v Speaker 1>And so when you think about the sponsorship underneath this,

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<v Speaker 1>the folks on the commercial side is a very attractive

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<v Speaker 1>audience in many ways. You and I've talked about this

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<v Speaker 1>a lot over the years, uh, in this regard, how

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<v Speaker 1>are you seeing that develop in terms of, you know,

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<v Speaker 1>both the suppliers, the consumers of this and also some

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<v Speaker 1>of the companies who may want to get a piece

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<v Speaker 1>of this. Um. It's a fantastic question what we have

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<v Speaker 1>when we When we started out, the sponsors that were

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<v Speaker 1>most attracted to this audience were those that you would

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<v Speaker 1>think of immediately your your first responses, luxury time piece manufacturers,

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<v Speaker 1>private jets, and things of that nature. That's changed. What

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<v Speaker 1>we're seeing nowadays are the are the DTC, the director

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<v Speaker 1>consumer companies, the startups who do want to see that

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<v Speaker 1>penetration into that influencer audience. And we don't necessarily have

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<v Speaker 1>the traditional Instagram influencer audience. We have those professional in fluencers,

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<v Speaker 1>meaning the folks that might run a desk or run

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<v Speaker 1>a business unit. Those are the folks that they want

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<v Speaker 1>to penetrate. All right, once somebody does participates, uh in

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<v Speaker 1>a in a d ten race. I mean, do they

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<v Speaker 1>stick with you and and are with you for years?

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<v Speaker 1>Just quickly. Medium duration of somebody's D ten career nowadays

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<v Speaker 1>is four years, and I think that's a testament to

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<v Speaker 1>the shoulder programming throughout the season. So it's not a

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<v Speaker 1>transaction any longer. It's not a one time event that

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<v Speaker 1>you do in June in New York, but rather there's

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<v Speaker 1>a steady cadence of games that are played at Jim's

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<v Speaker 1>year round, which then makes this sort of the stickiness

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<v Speaker 1>factor last year round. Alright, great to catch up with you.

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<v Speaker 1>Hopefully we'll catch up with you as the race gets

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<v Speaker 1>closer here in New York City that's coming up in June.

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<v Speaker 1>Day Maloney is the founder of the D ten also

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<v Speaker 1>known as the Wall Street Decathlon. Joining us here in

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<v Speaker 1>our Bloomberg Interactive Broker Studio