WEBVTT - Arctic Drilling and Cricket in the US

0:00:01.280 --> 0:00:05.119
<v Speaker 1>You're listening to the Bloomberg Opinion podcast count US Saturdays

0:00:05.120 --> 0:00:08.280
<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

0:00:08.320 --> 0:00:11.479
<v Speaker 1>the iHeartRadio app and the Bloomberg Business App, or listen

0:00:11.520 --> 0:00:13.760
<v Speaker 1>on demand wherever you get your podcasts.

0:00:15.800 --> 0:00:19.520
<v Speaker 2>Welcome to Bloomberg Opinion I Amy Morris. This has so

0:00:19.680 --> 0:00:22.920
<v Speaker 2>far been a scorching hot summer throughout much of the

0:00:22.920 --> 0:00:26.800
<v Speaker 2>world that's got everyone packing a bag for a quick getaway.

0:00:27.160 --> 0:00:30.680
<v Speaker 2>We'll talk to analysts who say, enjoy it while you can,

0:00:31.480 --> 0:00:34.640
<v Speaker 2>and if sports is your thing, a new cricket league

0:00:34.880 --> 0:00:38.680
<v Speaker 2>in the US could prove to be wildly popular. It's

0:00:38.680 --> 0:00:42.080
<v Speaker 2>only just launched and it's already garnered a huge following.

0:00:42.720 --> 0:00:44.919
<v Speaker 2>And as hot as it's been, you really do need

0:00:44.960 --> 0:00:48.559
<v Speaker 2>to stay hydrated. But what's in that diet soda or

0:00:48.600 --> 0:00:52.919
<v Speaker 2>sugar free coffee? We'll drink in the latest health guidance

0:00:52.960 --> 0:00:58.320
<v Speaker 2>on artificial sweeteners from the World Health Organization. Let's get started, though,

0:00:58.360 --> 0:01:01.760
<v Speaker 2>with a trip to the Arctic. A coalition of environmental

0:01:01.840 --> 0:01:06.440
<v Speaker 2>organizations is endorsing President Biden's run for re election. It

0:01:06.560 --> 0:01:09.679
<v Speaker 2>also comes as the president is facing criticism for recent

0:01:09.840 --> 0:01:14.679
<v Speaker 2>environmental decisions like approving oil drilling projects on protected lands

0:01:14.720 --> 0:01:19.360
<v Speaker 2>in Arctic Alaska. At the league's annual Capital Dinner in Washington,

0:01:19.440 --> 0:01:23.400
<v Speaker 2>d C. President Biden said he knows his administration has

0:01:23.520 --> 0:01:25.160
<v Speaker 2>more to do on the environment.

0:01:25.280 --> 0:01:28.479
<v Speaker 3>Get into one hundred percent clean energy by twenty thirty five,

0:01:29.480 --> 0:01:32.920
<v Speaker 3>moving all electric vehicles in the future of mege America

0:01:33.280 --> 0:01:37.360
<v Speaker 3>only five hundred thousand EV charging station coast to coast,

0:01:38.520 --> 0:01:42.280
<v Speaker 3>conserving thirty percent of our lands and waters by twenty thirty.

0:01:42.120 --> 0:01:44.360
<v Speaker 2>But as we are about to learn, drilling in the

0:01:44.480 --> 0:01:47.680
<v Speaker 2>Arctic is no small endeavor. Let's find out more with

0:01:47.720 --> 0:01:52.120
<v Speaker 2>Bloomberg opinion columnist Liam Denning, who covers energy and commodities,

0:01:52.520 --> 0:01:56.000
<v Speaker 2>and he joins us. Now. Now, Liam, you had mentioned

0:01:56.000 --> 0:01:58.440
<v Speaker 2>in your column that someone described to you that drilling

0:01:58.480 --> 0:02:02.080
<v Speaker 2>for oil in the Arctic is like drilling on the moon.

0:02:02.440 --> 0:02:06.840
<v Speaker 4>Tell me about that, Well, you certainly appreciate that when

0:02:06.920 --> 0:02:10.760
<v Speaker 4>you actually go to the north slope of Alaska. So

0:02:10.840 --> 0:02:13.000
<v Speaker 4>the way I went was I flew into Anchorage and

0:02:13.040 --> 0:02:17.520
<v Speaker 4>then took another flight two hours north. It's a pretty

0:02:17.600 --> 0:02:21.520
<v Speaker 4>epic commute for the all workers who had that way.

0:02:21.600 --> 0:02:25.960
<v Speaker 4>You fly past Denali, over the Alaskan interior, and then

0:02:26.000 --> 0:02:28.320
<v Speaker 4>over the Brooks Range, which is kind of where the

0:02:28.400 --> 0:02:33.119
<v Speaker 4>Arctic Circle starts, and so the trees end and you

0:02:33.120 --> 0:02:34.800
<v Speaker 4>come out on the other side of the Brooks Range

0:02:34.840 --> 0:02:39.880
<v Speaker 4>and you're met with this, you know, quite unique flat

0:02:40.000 --> 0:02:45.560
<v Speaker 4>landscape of you know, lots of snow and ice, tundra,

0:02:47.120 --> 0:02:52.200
<v Speaker 4>strange polygonal pools that form on the surface. And then

0:02:52.200 --> 0:02:54.000
<v Speaker 4>as you get closer to the coast, which is where

0:02:54.040 --> 0:02:57.480
<v Speaker 4>the all fields are, you begin to spot these small

0:02:57.600 --> 0:03:02.640
<v Speaker 4>kind of outposts of industrial activity. Although they're on land,

0:03:02.880 --> 0:03:06.160
<v Speaker 4>they what they look like to me was really almost

0:03:06.240 --> 0:03:11.520
<v Speaker 4>like an archipelago of islands. Their man made gravel paths

0:03:12.120 --> 0:03:17.919
<v Speaker 4>where work takes place, where the rigs operate. But there's

0:03:17.960 --> 0:03:20.799
<v Speaker 4>some gravel roads there, but they're almost they're largely cut off.

0:03:20.840 --> 0:03:24.359
<v Speaker 4>And I would say when when when that oor man

0:03:24.440 --> 0:03:27.359
<v Speaker 4>described it as drilling for oil on the Moon, I mean,

0:03:27.400 --> 0:03:29.880
<v Speaker 4>in some ways he did mean that that the landscape

0:03:30.000 --> 0:03:32.680
<v Speaker 4>is very odd, and you know, it's very cold, obviously,

0:03:32.760 --> 0:03:35.880
<v Speaker 4>particularly during winter. But I think what he was really

0:03:35.920 --> 0:03:39.880
<v Speaker 4>getting at was just how remote it feels. And when

0:03:39.880 --> 0:03:42.200
<v Speaker 4>you're there, you get this sense that you're quite cut

0:03:42.200 --> 0:03:43.520
<v Speaker 4>off from the outside world.

0:03:44.480 --> 0:03:47.040
<v Speaker 2>You spending time up there have been able to file

0:03:47.160 --> 0:03:51.360
<v Speaker 2>several columns for the Bloomberg Terminal about some of your experiences,

0:03:51.680 --> 0:03:55.240
<v Speaker 2>and it's all based on climate change in geopolitics, changing

0:03:55.320 --> 0:03:57.880
<v Speaker 2>the strategic landscape of the High North. So how is

0:03:57.920 --> 0:04:01.400
<v Speaker 2>this now impacting the search for oil and gas?

0:04:01.640 --> 0:04:06.720
<v Speaker 4>Yeah, so if you maybe a little history will help.

0:04:06.840 --> 0:04:11.760
<v Speaker 4>So oil was discovered in large quantities on the North

0:04:11.800 --> 0:04:17.560
<v Speaker 4>Slope at the end of the sixties, but because of

0:04:19.279 --> 0:04:24.960
<v Speaker 4>lingering unresolved issues around Native Alaskans claims on the land,

0:04:25.520 --> 0:04:29.280
<v Speaker 4>and because of at that time the recent oil spill

0:04:29.400 --> 0:04:35.159
<v Speaker 4>of Santa Barbara in California, development of the oil fields

0:04:35.200 --> 0:04:37.919
<v Speaker 4>that did not go ahead. They were mired in legal

0:04:38.000 --> 0:04:43.200
<v Speaker 4>disputes and environmental disputes. What changed things was the nineteen

0:04:43.240 --> 0:04:46.960
<v Speaker 4>seventy three oil shock. So suddenly it became imperative to

0:04:47.160 --> 0:04:52.760
<v Speaker 4>develop US oil resources to help offset the power of OPEC.

0:04:53.520 --> 0:04:56.880
<v Speaker 4>And so what you saw in nineteen seventy three was

0:04:56.920 --> 0:05:02.320
<v Speaker 4>that Congress effectively force the construction of the Trans Alaska Pipeline,

0:05:02.320 --> 0:05:05.200
<v Speaker 4>effectively ended all the legal disputes via an Act of

0:05:05.240 --> 0:05:08.960
<v Speaker 4>Congress and the building of that pipeline, which takes oil

0:05:09.000 --> 0:05:12.640
<v Speaker 4>from the North Slope down to Valdez on Alaska's ice

0:05:12.720 --> 0:05:19.600
<v Speaker 4>free southern coast that enabled development. And so you see,

0:05:19.720 --> 0:05:24.400
<v Speaker 4>although Alaska and oil is not necessarily the cheapest or

0:05:24.400 --> 0:05:26.960
<v Speaker 4>the easiest to get, there is a lot of it

0:05:27.480 --> 0:05:32.440
<v Speaker 4>and it's on home turf, so strategic considerations allowed for

0:05:32.560 --> 0:05:34.880
<v Speaker 4>its development, and in some ways we're seeing a bit

0:05:34.920 --> 0:05:40.320
<v Speaker 4>of that again today. You know, if you think about

0:05:40.400 --> 0:05:47.480
<v Speaker 4>where oil development is on the Alaska North Slope, now,

0:05:47.600 --> 0:05:51.240
<v Speaker 4>you know, we've really had several decades of decline in Alaska.

0:05:51.279 --> 0:05:53.320
<v Speaker 4>It used to be producing more than two million barrels

0:05:53.320 --> 0:05:56.880
<v Speaker 4>a day. It's now down to about four hundred thousand

0:05:57.000 --> 0:06:05.080
<v Speaker 4>or so barrels a day. But we saw President Biden's

0:06:05.080 --> 0:06:10.320
<v Speaker 4>administration recently approved the Willow Project, their highly controversial project.

0:06:11.279 --> 0:06:15.080
<v Speaker 4>Certainly the Biden administration's body language was that it didn't

0:06:15.120 --> 0:06:19.839
<v Speaker 4>really want to approve it. But I think Russia's invasion

0:06:19.880 --> 0:06:23.240
<v Speaker 4>of Ukraine and what that did to energy markets last

0:06:23.320 --> 0:06:27.240
<v Speaker 4>year changed the equation in kind of an echo of

0:06:27.279 --> 0:06:29.280
<v Speaker 4>what happened in the early nineteen seventies.

0:06:29.920 --> 0:06:33.240
<v Speaker 2>Bloomberg opinion columnist Liam Denning on the booms and busts

0:06:33.240 --> 0:06:37.440
<v Speaker 2>of drilling for oil in Alaska that it does seem

0:06:37.480 --> 0:06:41.039
<v Speaker 2>like a pendulum swinging there. Liam and there's plenty of

0:06:41.080 --> 0:06:44.200
<v Speaker 2>oil and gas in the Arctic. There's also this very

0:06:44.240 --> 0:06:47.560
<v Speaker 2>loud argument for leaving it there, which makes perfect sense.

0:06:47.600 --> 0:06:50.880
<v Speaker 2>But is anybody listening to that? Because even if President Biden,

0:06:50.920 --> 0:06:53.320
<v Speaker 2>who as you described, didn't seem like a real hundred

0:06:53.360 --> 0:06:56.839
<v Speaker 2>percent wanted to and still yet said okay, let's just

0:06:56.880 --> 0:06:58.839
<v Speaker 2>go ahead and do it, is there a race to

0:06:58.960 --> 0:07:02.039
<v Speaker 2>drill there? Is there an overwhelming necessity? Is that the

0:07:02.120 --> 0:07:04.160
<v Speaker 2>lesser of two evils walk me through that?

0:07:05.440 --> 0:07:09.360
<v Speaker 4>So I think it's that is the absolutely central question

0:07:09.800 --> 0:07:12.080
<v Speaker 4>about all of this. I think the first thing to

0:07:12.120 --> 0:07:14.800
<v Speaker 4>say is that when although there is a lot of

0:07:15.080 --> 0:07:17.480
<v Speaker 4>oil and gas believed to be under the Arctic, and

0:07:17.520 --> 0:07:20.840
<v Speaker 4>not not just in you know, under US territory, but

0:07:21.000 --> 0:07:26.040
<v Speaker 4>obviously also under Russia, Canada and Norway other Arctic countries,

0:07:29.720 --> 0:07:32.320
<v Speaker 4>I'm very skeptical whenever people talk about a scramble for

0:07:32.360 --> 0:07:37.120
<v Speaker 4>anything in the Arctic, because nothing happens there quickly, because

0:07:37.160 --> 0:07:40.960
<v Speaker 4>of the harsh environment, because of the remoteness. You know,

0:07:41.080 --> 0:07:43.760
<v Speaker 4>just to give you a sense, most of the oil

0:07:43.800 --> 0:07:48.760
<v Speaker 4>and gas that's believed to be in under Alaska is

0:07:48.800 --> 0:07:53.840
<v Speaker 4>actually under the waters offshore. A lot of that hasn't

0:07:53.880 --> 0:07:57.400
<v Speaker 4>been developed because it's very hard to develop oil and

0:07:57.440 --> 0:08:01.200
<v Speaker 4>gas in a sea where you know, suddenly everything freezes

0:08:01.320 --> 0:08:05.280
<v Speaker 4>up and your platform is surrounded by ice. I did

0:08:05.320 --> 0:08:09.200
<v Speaker 4>see from the air one project there, the North Star project,

0:08:09.200 --> 0:08:13.040
<v Speaker 4>it's just off the coast near Prude Bay. From awarding

0:08:13.080 --> 0:08:16.240
<v Speaker 4>the lease to the first barrel of oil being produced

0:08:16.240 --> 0:08:19.840
<v Speaker 4>from that field, it took twenty two years, and most

0:08:19.880 --> 0:08:25.040
<v Speaker 4>companies simply cannot take that kind of duration risk or

0:08:25.040 --> 0:08:27.600
<v Speaker 4>the cost involved to do that. So I think the

0:08:27.640 --> 0:08:30.840
<v Speaker 4>first thing to say is there's unlikely to be a

0:08:30.880 --> 0:08:33.880
<v Speaker 4>scramble for oil and gas in the Arctic, just because

0:08:34.080 --> 0:08:37.440
<v Speaker 4>it's too hard to do anything and it takes too long. Now,

0:08:38.200 --> 0:08:41.240
<v Speaker 4>on the other question of you know, why would we

0:08:41.280 --> 0:08:44.040
<v Speaker 4>develop it at all when we're staring down the barrel

0:08:44.080 --> 0:08:48.640
<v Speaker 4>of climate change, I think Alaska symbolizes, you know, a

0:08:48.679 --> 0:08:53.920
<v Speaker 4>broader issue for all major energy consuming countries, which is

0:08:54.000 --> 0:09:00.240
<v Speaker 4>balancing that need to address this inexorable issue of climate

0:09:00.360 --> 0:09:05.080
<v Speaker 4>change with immediate issues of energy security. And so, you know,

0:09:05.200 --> 0:09:10.000
<v Speaker 4>just taking it back to President Biden and Willow, you know,

0:09:10.120 --> 0:09:12.960
<v Speaker 4>last year when all price is spiked on the back

0:09:13.000 --> 0:09:16.200
<v Speaker 4>of the Russian invasion of Ukraine. You know, we saw

0:09:16.240 --> 0:09:20.320
<v Speaker 4>in nominal terms, we saw the highest average gasoline prices

0:09:20.360 --> 0:09:24.680
<v Speaker 4>this country has ever seen, and in response, the President

0:09:24.800 --> 0:09:27.280
<v Speaker 4>released barrels one hundred and eighty million barrels from the

0:09:27.360 --> 0:09:30.559
<v Speaker 4>Strategic Petroleum Reserve. Now, I think it would have been

0:09:30.679 --> 0:09:36.200
<v Speaker 4>very difficult politically at least for him to then turn

0:09:36.280 --> 0:09:40.240
<v Speaker 4>around and say, well, we need to release these emergency

0:09:40.280 --> 0:09:44.200
<v Speaker 4>barrels to deal with our immediate needs, but I'm not

0:09:44.240 --> 0:09:48.520
<v Speaker 4>going to approve this project that actually provides US based

0:09:49.120 --> 0:09:55.720
<v Speaker 4>oil to meet our country's needs. And I think, you know,

0:09:55.760 --> 0:09:57.600
<v Speaker 4>Willow isn't going to be the last time that we

0:09:57.720 --> 0:10:01.200
<v Speaker 4>faced that dilemma, because the fact is, we have a

0:10:01.280 --> 0:10:06.959
<v Speaker 4>system right now that is still overwhelmingly dependent on fossil fuels.

0:10:07.400 --> 0:10:10.840
<v Speaker 4>Their share of our energy system is coming down, but

0:10:10.880 --> 0:10:15.160
<v Speaker 4>it's coming down pretty gradually. And really, when we talk about,

0:10:15.320 --> 0:10:18.040
<v Speaker 4>you know, an energy transition, the main thing we need

0:10:18.080 --> 0:10:22.440
<v Speaker 4>to transition is our demand is how do we use energy?

0:10:22.679 --> 0:10:26.640
<v Speaker 4>You know, if you cut off oil supply and cause

0:10:26.679 --> 0:10:31.080
<v Speaker 4>prices to spike, yes you will. You'll cause people to

0:10:31.120 --> 0:10:34.760
<v Speaker 4>change their behavior, but in a very disruptive and importantly

0:10:34.800 --> 0:10:39.400
<v Speaker 4>politically unhelpful way. And you know, even for a president

0:10:39.480 --> 0:10:42.720
<v Speaker 4>like Joe Biden, who wants to transform the economy in

0:10:42.760 --> 0:10:46.800
<v Speaker 4>a decarbonized way. He has to consider, you know, how

0:10:46.840 --> 0:10:49.200
<v Speaker 4>elections are going to go every two years in order

0:10:49.240 --> 0:10:50.440
<v Speaker 4>to keep that project going.

0:10:50.880 --> 0:10:54.160
<v Speaker 2>Liam Denning is a Bloomberg Opinion colonist. He covers energy

0:10:54.240 --> 0:10:56.600
<v Speaker 2>and commodities. Want you to stay with us. We're going

0:10:56.640 --> 0:10:59.200
<v Speaker 2>to leave the frosty cold temperatures of the Arctic for

0:10:59.240 --> 0:11:03.320
<v Speaker 2>the scorch heat of this summer travel season. You're listening

0:11:03.360 --> 0:11:04.439
<v Speaker 2>to Bloomberg Opinion.

0:11:11.800 --> 0:11:15.599
<v Speaker 1>You're listening to the Bloomberg Opinion podcast. Catch us Saturdays

0:11:15.640 --> 0:11:18.760
<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

0:11:18.840 --> 0:11:21.960
<v Speaker 1>the iHeartRadio app, and the Bloomberg Business App, or listen

0:11:22.040 --> 0:11:24.280
<v Speaker 1>on demand wherever you get your podcasts.

0:11:26.120 --> 0:11:28.960
<v Speaker 2>You're listening to Bloomberg Opinion. I'm Amy Morris, and we

0:11:29.000 --> 0:11:32.480
<v Speaker 2>are deep into the summer travel season. Higher prices don't

0:11:32.520 --> 0:11:35.640
<v Speaker 2>seem to be slowing anyone down. Families are packing up

0:11:35.679 --> 0:11:38.320
<v Speaker 2>the car, couples are booking the flights, and the next

0:11:38.360 --> 0:11:41.440
<v Speaker 2>few months are expected to be a blowout for jet setting.

0:11:41.640 --> 0:11:45.040
<v Speaker 2>But maybe you want to enjoy it while it lasts,

0:11:45.600 --> 0:11:48.320
<v Speaker 2>because this could all be a prelude to customers raining

0:11:48.360 --> 0:11:52.520
<v Speaker 2>in their wanderlust. We welcome Bloomberg opinion columnist Andrea Felstad,

0:11:52.559 --> 0:11:56.760
<v Speaker 2>who covers consumer goods and the retail industry. Andrea, tell

0:11:56.840 --> 0:11:59.320
<v Speaker 2>us what you've found, because right now it looks like

0:11:59.440 --> 0:12:02.440
<v Speaker 2>nothing is stopping us. We've got all this pent up

0:12:02.559 --> 0:12:05.200
<v Speaker 2>vacation time energy and we have to burn it.

0:12:05.720 --> 0:12:08.160
<v Speaker 5>That's right, that is still the case. I mean, you know,

0:12:08.400 --> 0:12:12.760
<v Speaker 5>travel is still very much in demand. Some research from

0:12:12.760 --> 0:12:15.600
<v Speaker 5>PwC earlier in the year found that, you know, customers

0:12:15.600 --> 0:12:18.439
<v Speaker 5>would cut back on like many many other things before

0:12:18.440 --> 0:12:21.760
<v Speaker 5>they cut back on the holiday. That being said, we

0:12:22.000 --> 0:12:27.080
<v Speaker 5>are starting to see a few little indications of cracks

0:12:27.120 --> 0:12:30.920
<v Speaker 5>in that demand now. PwC did some follow up research

0:12:31.000 --> 0:12:34.400
<v Speaker 5>in June and it's really interesting because one of the

0:12:34.400 --> 0:12:40.439
<v Speaker 5>things they've noticed is that Britain's are booking later. I mean,

0:12:40.480 --> 0:12:43.480
<v Speaker 5>this has been a trend ever since the pandemic that

0:12:43.520 --> 0:12:46.679
<v Speaker 5>people hold off from booking later. So it has been

0:12:46.679 --> 0:12:49.880
<v Speaker 5>an ongoing trend. But you would think by now it

0:12:49.920 --> 0:12:53.880
<v Speaker 5>would start to normalize. What we've seen is actually the opposite,

0:12:53.960 --> 0:12:57.640
<v Speaker 5>that we're starting to see more late booking, and this

0:12:57.760 --> 0:13:03.240
<v Speaker 5>is because of uncertainty over household finances. I mean, as

0:13:03.280 --> 0:13:06.400
<v Speaker 5>in the US. You know, also in Britain we've had,

0:13:06.440 --> 0:13:08.760
<v Speaker 5>like you know, a cost of living crisis. We've had

0:13:09.120 --> 0:13:12.920
<v Speaker 5>high energy, food bills. They are starting to sort of

0:13:13.000 --> 0:13:16.000
<v Speaker 5>moderate a little bit. The thing that is now coming

0:13:16.080 --> 0:13:20.200
<v Speaker 5>up that is worrying consumer goods companies it is the

0:13:20.280 --> 0:13:23.400
<v Speaker 5>interest rate environment. You've got a million people who need

0:13:23.440 --> 0:13:28.880
<v Speaker 5>to refinance their mortgage this year. They're facing significantly higher

0:13:29.480 --> 0:13:33.640
<v Speaker 5>costs and so you know, some of them are actually

0:13:34.280 --> 0:13:38.000
<v Speaker 5>waiting to see if they should book the holiday. The

0:13:38.040 --> 0:13:40.480
<v Speaker 5>other thing is, and this is the case in the US,

0:13:40.520 --> 0:13:44.079
<v Speaker 5>there was also some research from destination analysts and we've

0:13:44.080 --> 0:13:47.160
<v Speaker 5>seen a similar thing in the US about sticker shop

0:13:47.160 --> 0:13:51.560
<v Speaker 5>for prices. You know, you've probably noted that holidays have

0:13:51.640 --> 0:13:54.480
<v Speaker 5>gone up. You know, holidays and flights have become much

0:13:54.520 --> 0:13:57.880
<v Speaker 5>more expensive, and some consumers are holding off to see

0:13:57.880 --> 0:14:00.840
<v Speaker 5>can I afford to go away and will the price

0:14:00.960 --> 0:14:04.360
<v Speaker 5>come down. They're waiting, you know, perhaps you know, a

0:14:04.440 --> 0:14:07.559
<v Speaker 5>last minute deal, or they're saving up to book. They're

0:14:07.640 --> 0:14:12.000
<v Speaker 5>also waiting because last year and I think in the

0:14:12.080 --> 0:14:15.320
<v Speaker 5>US you've had some this year, but in Europe last

0:14:15.400 --> 0:14:18.080
<v Speaker 5>year we had really bad disruption to travel. So some

0:14:18.120 --> 0:14:20.440
<v Speaker 5>people are waiting to see if there's going to be

0:14:20.440 --> 0:14:24.840
<v Speaker 5>a repeat of that this year. Before they booked their holidays.

0:14:24.720 --> 0:14:27.440
<v Speaker 2>I wanted to ask you about that. I remember last year,

0:14:28.120 --> 0:14:31.400
<v Speaker 2>all the delays and the canceled flights. I actually wound

0:14:31.480 --> 0:14:33.520
<v Speaker 2>up getting tangled up and all of that. It was

0:14:33.560 --> 0:14:36.760
<v Speaker 2>a nightmare. So and just to read book a flight.

0:14:36.920 --> 0:14:40.880
<v Speaker 2>So my question is Number one, did that damage that relationship?

0:14:40.960 --> 0:14:42.840
<v Speaker 2>Is that part of the reason why people are kind

0:14:42.880 --> 0:14:45.800
<v Speaker 2>of holding back from booking these flights because there's a

0:14:45.800 --> 0:14:49.760
<v Speaker 2>little trust issue there. And number two is all of

0:14:49.800 --> 0:14:52.240
<v Speaker 2>this something we sort of view through the lens of

0:14:52.320 --> 0:14:55.960
<v Speaker 2>the pandemic. Is that the yardstick now that we are

0:14:56.040 --> 0:14:59.120
<v Speaker 2>measuring all of this by pre pandemic and post pandemic.

0:15:01.200 --> 0:15:04.520
<v Speaker 5>So thirteen percent of the people that were holding off

0:15:04.560 --> 0:15:09.400
<v Speaker 5>from traveling, according to PwC, was in case sorry, seventeen

0:15:09.440 --> 0:15:13.120
<v Speaker 5>percent was if there is disruption. Thirteen percent was if

0:15:13.160 --> 0:15:16.600
<v Speaker 5>there are travel restrictions. But so seventeen percent of the

0:15:16.640 --> 0:15:20.000
<v Speaker 5>people that have that I haven't booked are doing so

0:15:20.200 --> 0:15:22.880
<v Speaker 5>because they're waiting to see whether there is that disruption.

0:15:22.960 --> 0:15:26.840
<v Speaker 5>It's definitely worrying people in Europe. It does seem like

0:15:26.920 --> 0:15:30.760
<v Speaker 5>it's calmed down this year, so that might encourage people

0:15:30.840 --> 0:15:34.280
<v Speaker 5>to book. And in terms of the question about the pandemic, yes,

0:15:35.240 --> 0:15:38.400
<v Speaker 5>we are seeing all this from the lens of the pandemic.

0:15:38.480 --> 0:15:42.760
<v Speaker 5>We were all cooped up, lockdown, we couldn't travel, and

0:15:42.800 --> 0:15:47.600
<v Speaker 5>because of that, people really valued their travel. So they're

0:15:47.680 --> 0:15:49.800
<v Speaker 5>sort of signs that they're not spending as much on

0:15:49.920 --> 0:15:54.480
<v Speaker 5>experience on things, but they're spending more on experiences meals

0:15:54.520 --> 0:15:58.800
<v Speaker 5>out travel. And when I was researching my column on

0:16:00.200 --> 0:16:03.960
<v Speaker 5>where interest rates would hit people, a few people I

0:16:04.000 --> 0:16:08.120
<v Speaker 5>spoke to said anywhere but travel. But it does seem

0:16:08.320 --> 0:16:11.320
<v Speaker 5>even within the confines of that that there are some

0:16:11.400 --> 0:16:14.080
<v Speaker 5>cracks emerging and some people are being a little bit

0:16:14.120 --> 0:16:16.440
<v Speaker 5>more cautious with travel. I think this summer will still

0:16:16.480 --> 0:16:18.960
<v Speaker 5>be really really good for the industry. Lots of people

0:16:19.000 --> 0:16:22.400
<v Speaker 5>are but they're prepared to pay. But I think going

0:16:22.520 --> 0:16:27.400
<v Speaker 5>forwards that the autumn winter season and in to next summer,

0:16:27.680 --> 0:16:31.320
<v Speaker 5>we may see, you know, that might not be quite strong.

0:16:31.800 --> 0:16:35.320
<v Speaker 2>And we are talking with Bloomberg Opinion columnist Andrea Felstad

0:16:35.360 --> 0:16:39.920
<v Speaker 2>about how travel may not be the same after this summer.

0:16:40.400 --> 0:16:43.200
<v Speaker 2>What are you seeing as far as the impact on

0:16:43.280 --> 0:16:46.680
<v Speaker 2>the travel industry. Are they feeling it? Are they buckling

0:16:46.760 --> 0:16:49.760
<v Speaker 2>up for what may be to come. Are they kind

0:16:49.760 --> 0:16:53.360
<v Speaker 2>of enjoying all the tickets and all the traveling now.

0:16:54.080 --> 0:16:57.360
<v Speaker 5>They're definitely enjoying all the ticket prices and the holiday

0:16:57.360 --> 0:17:00.840
<v Speaker 5>prices now. But that this PwC research had some quite

0:17:01.000 --> 0:17:08.359
<v Speaker 5>interesting factors, and also some other tour operators were talking

0:17:08.400 --> 0:17:14.399
<v Speaker 5>about some some slight impacts that we're seeing. So the

0:17:14.800 --> 0:17:19.320
<v Speaker 5>Thomas Cook which is is now an online a travel

0:17:19.400 --> 0:17:22.040
<v Speaker 5>travel travel company, they found that there was a bit

0:17:22.080 --> 0:17:26.320
<v Speaker 5>of change on what people were booking. They were they

0:17:26.320 --> 0:17:28.919
<v Speaker 5>were maybe going for different destinations and there were maybe

0:17:29.800 --> 0:17:32.480
<v Speaker 5>choosing slightly cheaper destinations. So they were going to like

0:17:32.560 --> 0:17:36.480
<v Speaker 5>mainland Spain, which is perhaps a bit cheaper. It's around

0:17:36.480 --> 0:17:42.200
<v Speaker 5>twenty percent cheaper than the Balaric Islands or the Canary Islands.

0:17:42.320 --> 0:17:44.879
<v Speaker 5>So they're they're they're still going somewhere that's lots of

0:17:44.960 --> 0:17:50.240
<v Speaker 5>family fun, but it's cheaper. The other thing we are seeing,

0:17:50.600 --> 0:17:53.440
<v Speaker 5>and this was in the in some of the short

0:17:53.560 --> 0:17:57.160
<v Speaker 5>term holiday lets from air DNA, which tracks the market,

0:17:57.720 --> 0:17:59.639
<v Speaker 5>is that they're seeing quite a lot of bookings for

0:17:59.640 --> 0:18:02.600
<v Speaker 5>Septmber and October. So because of the prices are so

0:18:02.800 --> 0:18:08.120
<v Speaker 5>high for the summer, they're extending through to those later months.

0:18:08.200 --> 0:18:10.439
<v Speaker 5>We're also seeing this in the States as well. There

0:18:10.480 --> 0:18:14.159
<v Speaker 5>was some research and destination analysts that also found that

0:18:14.200 --> 0:18:17.840
<v Speaker 5>those shoulder months were were quite popular.

0:18:18.359 --> 0:18:20.639
<v Speaker 2>I can I can vouch for that summer. I was

0:18:20.680 --> 0:18:23.520
<v Speaker 2>not able to travel because of the price, so I

0:18:23.600 --> 0:18:26.800
<v Speaker 2>extended it out to September, and instead of blanging a

0:18:26.800 --> 0:18:29.240
<v Speaker 2>whole week, I just booked a fat weekend.

0:18:30.080 --> 0:18:32.960
<v Speaker 5>You know, exactly, That's exactly what we'll see. We'll see,

0:18:33.400 --> 0:18:40.080
<v Speaker 5>you know, people trading down from from weeks to weekends.

0:18:40.119 --> 0:18:45.639
<v Speaker 5>But then saying that obviously sort of sort of also

0:18:45.800 --> 0:18:50.960
<v Speaker 5>surveyed travel operators and the one area they were less

0:18:51.040 --> 0:18:54.000
<v Speaker 5>concerned about they were most optimistic about was the luxury

0:18:54.040 --> 0:18:56.520
<v Speaker 5>and high end because you know, as we've seen in

0:18:56.520 --> 0:19:00.639
<v Speaker 5>the luxury industry, wealthier people were hit less by everyday

0:19:00.760 --> 0:19:04.720
<v Speaker 5>costs and so they can still afford to travel. So

0:19:04.760 --> 0:19:07.119
<v Speaker 5>it will be in that mid market to value and

0:19:07.960 --> 0:19:09.879
<v Speaker 5>that we might see some of these changes.

0:19:11.000 --> 0:19:13.040
<v Speaker 2>Andrew, before we let you go, let me ask you

0:19:13.160 --> 0:19:17.280
<v Speaker 2>about how long it may take before we get back

0:19:17.320 --> 0:19:20.600
<v Speaker 2>to normal, or is there a normal anymore? Do we

0:19:20.680 --> 0:19:24.000
<v Speaker 2>have a new baseline because of the pandemic and all

0:19:24.040 --> 0:19:27.000
<v Speaker 2>of the commotion and chaos that it has caused within

0:19:27.440 --> 0:19:31.360
<v Speaker 2>not just our own personal lives and our paychecks and

0:19:31.480 --> 0:19:33.639
<v Speaker 2>the way we spend our leisure time, but the travel

0:19:33.680 --> 0:19:37.280
<v Speaker 2>industry as well. Is this a new normal? Yes?

0:19:37.359 --> 0:19:39.680
<v Speaker 5>I think it is a new normal, and it all

0:19:39.720 --> 0:19:43.240
<v Speaker 5>comes back to how much we miss travel during the pandemic.

0:19:43.760 --> 0:19:48.040
<v Speaker 5>So even if things slow down, there will still be

0:19:48.280 --> 0:19:52.400
<v Speaker 5>an element I think of prioritizing travel over other things

0:19:53.240 --> 0:19:57.919
<v Speaker 5>because we were also cooped up that Having said that,

0:19:58.920 --> 0:20:01.680
<v Speaker 5>we'll have had two good years of travel, so perhaps

0:20:01.800 --> 0:20:04.600
<v Speaker 5>next year it might not be such a priority. I

0:20:04.640 --> 0:20:07.639
<v Speaker 5>still think it will be quite a priority, maybe not

0:20:07.720 --> 0:20:08.359
<v Speaker 5>quite as much.

0:20:08.680 --> 0:20:12.160
<v Speaker 2>Andrea Felstad is a Bloomberg Opinion columnist who covers consumer

0:20:12.240 --> 0:20:15.120
<v Speaker 2>goods and the retail industry. And don't forget We're available

0:20:15.119 --> 0:20:18.960
<v Speaker 2>as a podcast on Apple, Spotify or your favorite podcast platform.

0:20:19.200 --> 0:20:22.400
<v Speaker 2>And we're learning more about Ross Perot Junior of Dallas

0:20:22.440 --> 0:20:25.919
<v Speaker 2>looking to bankroll a new cricket league in America, And

0:20:25.960 --> 0:20:28.400
<v Speaker 2>as it turns out, this isn't the first time we've

0:20:28.400 --> 0:20:31.320
<v Speaker 2>seen a Texas billionaire looking to launch a new cricket

0:20:31.400 --> 0:20:33.760
<v Speaker 2>league in the US, joining us now to talk it

0:20:33.840 --> 0:20:37.800
<v Speaker 2>through Bloomberg Opinion columnist Bobby Gosh, Bobby covers foreign affairs,

0:20:37.840 --> 0:20:40.359
<v Speaker 2>and he's going to help us out with this. Okay, Bobby,

0:20:40.400 --> 0:20:41.080
<v Speaker 2>what is the plan?

0:20:41.960 --> 0:20:46.160
<v Speaker 6>Rosparrow Junior and a bunch of Indian tech leaders, including

0:20:46.200 --> 0:20:50.000
<v Speaker 6>Sachia Nadella, the CEO of Microsoft or all bank rolling

0:20:50.400 --> 0:20:53.080
<v Speaker 6>through the tune of one hundred and twenty million dollars.

0:20:53.800 --> 0:20:57.840
<v Speaker 6>Major League Cricket America's first big attempt to create a

0:20:58.000 --> 0:21:04.200
<v Speaker 6>proper cricketing league. It kicks off, if that's the right expression,

0:21:04.560 --> 0:21:11.159
<v Speaker 6>on Friday, July thirteenth in Dallas, Texas, at a cricket Stadium,

0:21:11.160 --> 0:21:15.840
<v Speaker 6>America's first proper cricket stadium, and it will feature six

0:21:15.920 --> 0:21:22.880
<v Speaker 6>teams and made up primarily of players of Indian origin,

0:21:22.960 --> 0:21:26.600
<v Speaker 6>Indian or subcontinental origin, although there is a fairt mattering

0:21:26.640 --> 0:21:30.479
<v Speaker 6>of Australians and Englishmen and people from the Caribbean in

0:21:30.520 --> 0:21:35.560
<v Speaker 6>those teams. So this is a big gamble on cricket

0:21:35.600 --> 0:21:40.520
<v Speaker 6>taking route in America, but it's not predicated on cricket

0:21:40.560 --> 0:21:44.480
<v Speaker 6>becoming an American sport to challenge let's say baseball, which

0:21:44.520 --> 0:21:48.960
<v Speaker 6>is its distant cousin, or football or any other major

0:21:49.000 --> 0:21:54.840
<v Speaker 6>American sport. This one is directed primarily at the diasporas

0:21:55.400 --> 0:21:59.040
<v Speaker 6>from countries where cricket was already a passion and primarily

0:21:59.600 --> 0:22:01.400
<v Speaker 6>the Indian diaspora.

0:22:01.960 --> 0:22:04.360
<v Speaker 2>Okay, let's dig into that. We want to start off

0:22:04.440 --> 0:22:08.080
<v Speaker 2>with the history of this. We've seen this before, haven't we.

0:22:08.080 --> 0:22:12.760
<v Speaker 6>Well, yes, about a decade ago, another Texas billionaire, Alan Stanford,

0:22:13.359 --> 0:22:18.480
<v Speaker 6>talked up a big plan to support cricket in the

0:22:18.600 --> 0:22:22.600
<v Speaker 6>United States. He had a business, he was a wealth

0:22:22.600 --> 0:22:25.720
<v Speaker 6>manager based in Antiga in the Caribbean, where cricket was

0:22:25.720 --> 0:22:29.200
<v Speaker 6>pretty big, and he caught the bug and he felt

0:22:29.240 --> 0:22:31.520
<v Speaker 6>like he could bring that sport to the United States.

0:22:31.800 --> 0:22:35.399
<v Speaker 6>Of course, famously, he then got caught essentially running a

0:22:35.520 --> 0:22:38.800
<v Speaker 6>ponzi scheme and was cent to jail for one hundred

0:22:38.920 --> 0:22:42.840
<v Speaker 6>and ten years, and his dreams of bringing cricket to

0:22:42.880 --> 0:22:47.040
<v Speaker 6>America sort of went by the wayside. This time, I

0:22:47.080 --> 0:22:49.720
<v Speaker 6>think it's a little more realistic because a great deal

0:22:49.760 --> 0:22:53.280
<v Speaker 6>has changed in that ten year period, including the size

0:22:53.720 --> 0:22:58.400
<v Speaker 6>and more importantly, perhaps the wealth of the Indian immigrant community.

0:22:58.560 --> 0:23:02.040
<v Speaker 6>There are now two points to three million Indian immigrants

0:23:02.040 --> 0:23:06.440
<v Speaker 6>in this country. They are the most wealthy of all

0:23:06.480 --> 0:23:10.400
<v Speaker 6>the many diasporas in America, and that makes and they

0:23:10.440 --> 0:23:14.280
<v Speaker 6>come preloaded with cricket. I mean, I am Indian American myself.

0:23:14.320 --> 0:23:17.480
<v Speaker 6>I grew up in India. And if you did, then

0:23:17.600 --> 0:23:20.439
<v Speaker 6>you were already programmed to love cricket and to be

0:23:20.480 --> 0:23:25.119
<v Speaker 6>passionate about it. And that's what the founders of this

0:23:25.280 --> 0:23:28.000
<v Speaker 6>new league are counting on. They're counting on people like

0:23:28.080 --> 0:23:32.199
<v Speaker 6>me to watch on television, to pay for tickets, to

0:23:32.200 --> 0:23:37.640
<v Speaker 6>go and see games at stadiums, and bring our passion

0:23:37.840 --> 0:23:40.879
<v Speaker 6>and maybe along the way convert one of one or

0:23:40.880 --> 0:23:44.840
<v Speaker 6>two of our non cricketing American friends into the spot.

0:23:45.119 --> 0:23:48.360
<v Speaker 2>Okay, so you are already a fan, like you say,

0:23:48.359 --> 0:23:52.199
<v Speaker 2>it's already baked into you and those around you. So

0:23:52.720 --> 0:23:55.840
<v Speaker 2>do you feel like this has a shot? Are people

0:23:55.880 --> 0:23:59.600
<v Speaker 2>going to support this? Is there any risk that it

0:23:59.680 --> 0:24:02.600
<v Speaker 2>may somehow, and I hope you follow what I mean

0:24:02.640 --> 0:24:06.440
<v Speaker 2>when I say this somehow be corrupted by being Americanized.

0:24:07.040 --> 0:24:11.639
<v Speaker 6>There's not much risk of that because the Americanization of

0:24:11.680 --> 0:24:16.119
<v Speaker 6>cricket ironically has already happened. It happened strangely enough in

0:24:16.119 --> 0:24:19.560
<v Speaker 6>India when a big cricket league it's called the IPL,

0:24:19.600 --> 0:24:22.600
<v Speaker 6>the Indian Premier League, was launched eight or nine years

0:24:22.600 --> 0:24:26.520
<v Speaker 6>ago in India. It was done specifically with very American

0:24:26.560 --> 0:24:30.080
<v Speaker 6>style hoopla Indian cricket teams. In fact, some of them

0:24:30.200 --> 0:24:34.760
<v Speaker 6>actually employed American cheerleaders to go over and teach Indians

0:24:34.760 --> 0:24:38.080
<v Speaker 6>how to do cheerleading. So, if you like, the Americanization

0:24:38.200 --> 0:24:40.840
<v Speaker 6>of cricket has already happened. It's the question of the

0:24:40.880 --> 0:24:42.720
<v Speaker 6>cricketization of America.

0:24:42.800 --> 0:24:46.199
<v Speaker 2>Now, oh, that's interesting way of looking at it. Okay,

0:24:46.280 --> 0:24:50.000
<v Speaker 2>So help me figure out how this is going to work.

0:24:50.040 --> 0:24:55.399
<v Speaker 2>Why parole, why cricket? How is this going to work financially?

0:24:56.520 --> 0:25:00.080
<v Speaker 6>So most of the founders, most of the sponsors and

0:25:00.080 --> 0:25:03.400
<v Speaker 6>and owners of teams of the six teams are Indians

0:25:03.400 --> 0:25:06.200
<v Speaker 6>and Indian Americans. Rosboro is kind of the odd man

0:25:06.200 --> 0:25:10.040
<v Speaker 6>out because his business partner is Indian and sort of,

0:25:10.280 --> 0:25:13.920
<v Speaker 6>if you like, inculcated him into the culture of cricket,

0:25:13.920 --> 0:25:16.600
<v Speaker 6>and he sort of he recognized not only the passion

0:25:16.640 --> 0:25:18.840
<v Speaker 6>that Indian Americans bring to the sport, but he also,

0:25:19.119 --> 0:25:22.280
<v Speaker 6>as a good businessman, saw a business opportunity. There's a

0:25:22.440 --> 0:25:26.880
<v Speaker 6>very large Indian and South Asian generally community in the

0:25:26.960 --> 0:25:31.639
<v Speaker 6>Texas Fort Worth area, and he saw the opportunity there

0:25:31.720 --> 0:25:34.480
<v Speaker 6>was a chance to get in on the ground floor

0:25:34.520 --> 0:25:38.200
<v Speaker 6>of what could become the next soccer over maybe twenty

0:25:38.280 --> 0:25:40.720
<v Speaker 6>thirty years, and you know, we follow the arc of

0:25:40.720 --> 0:25:44.359
<v Speaker 6>how soccer evolved in this country from a niche sport

0:25:44.400 --> 0:25:48.800
<v Speaker 6>into something more substantial. He's counting on cricket doing the

0:25:48.840 --> 0:25:52.080
<v Speaker 6>same thing, riding on the back just as soccer sort

0:25:52.080 --> 0:25:56.120
<v Speaker 6>of road on the passion of Latin American communities living

0:25:56.119 --> 0:25:59.320
<v Speaker 6>in the United States. He's counting on cricket doing the

0:25:59.359 --> 0:26:03.840
<v Speaker 6>same on the back of Indian Americans, Pakistani Americans, British Americans,

0:26:03.840 --> 0:26:09.960
<v Speaker 6>Australian Americans, and Afro Cuba, Afro Caribbean Americans. All of

0:26:10.000 --> 0:26:12.400
<v Speaker 6>these communities. If you add them all up, we're talking

0:26:12.400 --> 0:26:15.800
<v Speaker 6>about anywhere between ten and twenty million people, which is

0:26:16.160 --> 0:26:17.080
<v Speaker 6>not a small number.

0:26:17.320 --> 0:26:20.639
<v Speaker 2>Can you compare it with anything in the US. I

0:26:20.680 --> 0:26:22.480
<v Speaker 2>don't mean the sport itself, but the passion.

0:26:23.200 --> 0:26:26.399
<v Speaker 6>Like all passions, you know, sports fans are nuts about

0:26:26.400 --> 0:26:29.720
<v Speaker 6>their sport. With Indians and cricket, it's I would argue,

0:26:29.800 --> 0:26:33.840
<v Speaker 6>it's a little more intense because in India cricket is

0:26:34.400 --> 0:26:37.000
<v Speaker 6>not just the most popular sport, but it's almost cultural

0:26:37.080 --> 0:26:39.440
<v Speaker 6>in a way that I suppose once upon a time,

0:26:39.480 --> 0:26:43.520
<v Speaker 6>baseball used to be in America. America has many different

0:26:43.600 --> 0:26:48.520
<v Speaker 6>sporting passions. There's baseball, there's football, there's hockey, there's basketball.

0:26:48.560 --> 0:26:52.879
<v Speaker 6>These are big sports with big followings. Americans interested in

0:26:52.920 --> 0:26:56.760
<v Speaker 6>sports can choose from several. In India, until fairly recently,

0:26:56.840 --> 0:27:00.399
<v Speaker 6>cricket was almost literally the only game it out. A

0:27:00.400 --> 0:27:02.639
<v Speaker 6>friend of mine, a sports journalist back in India, used

0:27:02.680 --> 0:27:04.800
<v Speaker 6>to say, if you count the top ten most popular

0:27:04.840 --> 0:27:09.880
<v Speaker 6>sports in India, one through nine, cricket. And so Indians

0:27:09.880 --> 0:27:13.520
<v Speaker 6>are single minded in their passion for cricket because for

0:27:13.560 --> 0:27:16.080
<v Speaker 6>a very long time they really didn't have success in

0:27:16.160 --> 0:27:20.800
<v Speaker 6>any other sporting arena. That makes it. And don't forget

0:27:21.160 --> 0:27:24.840
<v Speaker 6>there's a billion plus in billion and a quarter billion,

0:27:25.560 --> 0:27:29.399
<v Speaker 6>one point four billion Indians and so it's the single

0:27:29.440 --> 0:27:32.760
<v Speaker 6>largest most populated country in the world now, so that's

0:27:32.760 --> 0:27:36.320
<v Speaker 6>a big number. The promoters of Major League cricket in

0:27:36.320 --> 0:27:39.640
<v Speaker 6>the United States are also counting on Indians back in

0:27:39.640 --> 0:27:43.040
<v Speaker 6>India to watch on television. So the television rights, the

0:27:43.119 --> 0:27:47.359
<v Speaker 6>advertising potential that comes from such a big potential television audience,

0:27:47.680 --> 0:27:50.959
<v Speaker 6>all of those factor into the chances of this becoming

0:27:51.000 --> 0:27:51.560
<v Speaker 6>a success.

0:27:51.720 --> 0:27:53.600
<v Speaker 2>That's what I wanted to ask you about. But it

0:27:53.640 --> 0:27:58.760
<v Speaker 2>occurs to me that this particular endeavor they don't care

0:27:58.840 --> 0:28:01.640
<v Speaker 2>whether somebody like me, Like I'm a big football fan, right,

0:28:01.720 --> 0:28:05.440
<v Speaker 2>so I've never seen cricket in my life. I would

0:28:05.440 --> 0:28:08.120
<v Speaker 2>be interested in learning because I dig sports, but I'm

0:28:08.160 --> 0:28:12.159
<v Speaker 2>not the audience. And I wonder if you were to

0:28:12.240 --> 0:28:14.720
<v Speaker 2>indoctrinate me, or to bring me along, or to help

0:28:14.800 --> 0:28:19.000
<v Speaker 2>sort of teach me the way. What should we look

0:28:19.040 --> 0:28:21.600
<v Speaker 2>for in a typical cricket match. What's exciting?

0:28:21.920 --> 0:28:24.919
<v Speaker 6>Well, cricket comes in very different formats, and the longest

0:28:24.920 --> 0:28:27.000
<v Speaker 6>format or it is stretched over five days. The good

0:28:27.040 --> 0:28:29.639
<v Speaker 6>news is this is not that this is a short

0:28:29.680 --> 0:28:33.240
<v Speaker 6>format called T twenty. It takes about the same It

0:28:33.320 --> 0:28:35.199
<v Speaker 6>takes about the same amount of time of your average

0:28:35.240 --> 0:28:38.400
<v Speaker 6>baseball game. So it's a short version of the sport.

0:28:38.560 --> 0:28:43.120
<v Speaker 6>It's a nice afternoon, a nice evening out. The ticket

0:28:43.120 --> 0:28:46.160
<v Speaker 6>prices at the stadiums will be quite low, twenty thirty dollars.

0:28:47.200 --> 0:28:50.400
<v Speaker 6>You know, there'll be some bleacher seating, but there'll also

0:28:50.440 --> 0:28:53.000
<v Speaker 6>be some seating on the grass, and you can bring

0:28:53.000 --> 0:28:56.360
<v Speaker 6>a picnic basket and have a lovely day. And the

0:28:57.120 --> 0:29:01.320
<v Speaker 6>sponsors and the promoters will make special effort to try

0:29:01.320 --> 0:29:05.920
<v Speaker 6>and educate a non cricketing audience. But they're being realistic.

0:29:05.960 --> 0:29:08.440
<v Speaker 6>They realize that this ain't happening overnight. I mean, look

0:29:08.440 --> 0:29:10.840
<v Speaker 6>how long it took for soccer to take root in

0:29:10.880 --> 0:29:14.480
<v Speaker 6>this country. And soccer is a much simpler sport for

0:29:15.240 --> 0:29:19.680
<v Speaker 6>a newbie to absorb. Cricket is, let's be clear, very

0:29:19.720 --> 0:29:22.480
<v Speaker 6>complex and has lots of rules, and some of those

0:29:22.520 --> 0:29:26.080
<v Speaker 6>rules are not intuitive and don't make sense. So it'll

0:29:26.120 --> 0:29:29.960
<v Speaker 6>be a long time twenty thirty forty years before, realistically,

0:29:30.560 --> 0:29:35.440
<v Speaker 6>if ever, Americans who didn't have cricket in their blood

0:29:35.520 --> 0:29:38.320
<v Speaker 6>so to speak, take to the sport. But the important

0:29:38.320 --> 0:29:41.680
<v Speaker 6>point is that for MLC to be a success, that

0:29:41.720 --> 0:29:44.040
<v Speaker 6>doesn't have to happen. As long as there are sufficient

0:29:44.120 --> 0:29:48.080
<v Speaker 6>numbers of diaspora and as long as there is a

0:29:48.080 --> 0:29:51.280
<v Speaker 6>big television audience who can buy into this, that's going

0:29:51.360 --> 0:29:52.000
<v Speaker 6>to be good enough.

0:29:52.360 --> 0:29:55.040
<v Speaker 2>Thank you so much. Bobby Goes and a Bloomberg Opinion

0:29:55.080 --> 0:29:59.120
<v Speaker 2>columnist who covers foreign affairs. Bloomberg Opinion continues with yet

0:29:59.160 --> 0:30:02.320
<v Speaker 2>one more reason why maybe we should all lay off

0:30:02.320 --> 0:30:04.120
<v Speaker 2>the sugar, especially if it's in the form of a

0:30:04.160 --> 0:30:06.160
<v Speaker 2>diet soda. This is Bloomberg.

0:30:16.480 --> 0:30:20.280
<v Speaker 1>You're listening to the Bloomberg Opinion podcast. Catch us Saturdays

0:30:20.320 --> 0:30:23.479
<v Speaker 1>at one and seven pm Eastern on Bloomberg dot com,

0:30:23.520 --> 0:30:26.680
<v Speaker 1>the iHeartRadio app and the Bloomberg Business App, or listen

0:30:26.720 --> 0:30:28.960
<v Speaker 1>on demand wherever you get your podcasts.

0:30:30.920 --> 0:30:34.000
<v Speaker 2>You're listening to Bloomberg Opinion. I'm Amy Morris. The World

0:30:34.040 --> 0:30:39.640
<v Speaker 2>Health Organization has classified aspartame as a possible carcinogen last week,

0:30:39.680 --> 0:30:43.280
<v Speaker 2>but even before that ruling, there were already some pretty

0:30:43.320 --> 0:30:46.600
<v Speaker 2>good reasons to avoid products that contained the artificial sweetener.

0:30:46.920 --> 0:30:50.360
<v Speaker 2>Joining us now, Bloomberg Opinion columnist Faye Lamb Fay just

0:30:50.480 --> 0:30:52.920
<v Speaker 2>bottom line this for us. What does this mean for

0:30:53.040 --> 0:30:54.360
<v Speaker 2>diet soda drinkers.

0:30:54.960 --> 0:30:57.760
<v Speaker 7>Well, I was actually kind of surprised it wasn't already

0:30:57.800 --> 0:31:01.960
<v Speaker 7>on this list of possible carcinogens, because that includes anything

0:31:01.960 --> 0:31:05.800
<v Speaker 7>where there's even you know, a few studies where a

0:31:05.920 --> 0:31:10.120
<v Speaker 7>rat got cancer, the radiation from your cell phone, who

0:31:10.240 --> 0:31:14.920
<v Speaker 7>considers a possible carcinogen. So sometimes something that's just where

0:31:14.960 --> 0:31:17.400
<v Speaker 7>there's a health scare and a lot of studies are done,

0:31:17.520 --> 0:31:21.160
<v Speaker 7>you know, inevitably some rat gets cancer somewhere and that

0:31:21.280 --> 0:31:24.640
<v Speaker 7>can get on this list. So I don't consider that

0:31:24.720 --> 0:31:29.720
<v Speaker 7>list to be you know, a reason necessarily to avoid something.

0:31:30.840 --> 0:31:33.680
<v Speaker 7>But I think it does raise a little bit of

0:31:33.720 --> 0:31:39.360
<v Speaker 7>awareness that these sweeteners are you know, they're unnatural chemicals,

0:31:39.360 --> 0:31:42.320
<v Speaker 7>and some people really drink a lot of diet soda.

0:31:42.400 --> 0:31:44.840
<v Speaker 2>So is that something we should keep in perspective. Then,

0:31:44.880 --> 0:31:48.120
<v Speaker 2>when you were talking about the term possible carcinogen, what

0:31:48.400 --> 0:31:49.560
<v Speaker 2>actually that would mean?

0:31:50.120 --> 0:31:53.080
<v Speaker 7>Yeah, I mean it means that a few studies have

0:31:53.960 --> 0:31:56.560
<v Speaker 7>hinted that there might be a link with some cancers.

0:31:56.600 --> 0:31:59.080
<v Speaker 7>I think in this case it's mostly animal studies. I

0:31:59.080 --> 0:32:02.080
<v Speaker 7>don't think there are any human epidemiological studies that show

0:32:02.120 --> 0:32:05.280
<v Speaker 7>that humans who drink diet soda are more likely get cancer.

0:32:06.120 --> 0:32:08.440
<v Speaker 7>So what fascinated me was that there are some human

0:32:08.440 --> 0:32:13.440
<v Speaker 7>studies that show different health harms and problems with diet soda,

0:32:13.480 --> 0:32:18.120
<v Speaker 7>including some that may explain why people often don't lose

0:32:18.120 --> 0:32:19.680
<v Speaker 7>weight when they switch diet soda.

0:32:19.960 --> 0:32:24.320
<v Speaker 2>I wanted to actually ask about that. Since aspartain has

0:32:24.360 --> 0:32:28.719
<v Speaker 2>been introduced in the diet, particularly in the United States,

0:32:28.840 --> 0:32:33.120
<v Speaker 2>have we seen improvements in health less diabetes, lower OBCD rates?

0:32:33.560 --> 0:32:37.000
<v Speaker 7>No, No, not at all, And it didn't seem to

0:32:37.040 --> 0:32:40.280
<v Speaker 7>help lower blood sugar. The thing is that people would

0:32:40.360 --> 0:32:44.000
<v Speaker 7>go for diet soda. For the reasons people usually would

0:32:44.080 --> 0:32:46.360
<v Speaker 7>choose those is because they think, well, they're not fattening,

0:32:46.440 --> 0:32:48.800
<v Speaker 7>they're not going to raise my blood sugar. I'm not

0:32:48.800 --> 0:32:50.720
<v Speaker 7>gonna they're not going to raise my risk of getting

0:32:51.200 --> 0:32:52.160
<v Speaker 7>type two diabetes.

0:32:52.480 --> 0:32:55.280
<v Speaker 2>Did they compare anything else, I'm just assuming that they did.

0:32:55.320 --> 0:32:58.440
<v Speaker 2>But I'm curious how aspartame may be different from other

0:32:58.520 --> 0:33:02.840
<v Speaker 2>artificial sweeteners like zacharin or stevia, or even natural ones

0:33:02.880 --> 0:33:04.560
<v Speaker 2>like honey or agave syrup.

0:33:05.000 --> 0:33:07.920
<v Speaker 7>Yeah. Well, the study that I wrote about that I

0:33:07.920 --> 0:33:11.960
<v Speaker 7>thought was fascinating, they actually looked at four sweeteners. They

0:33:12.000 --> 0:33:18.720
<v Speaker 7>looked at saccharin, superlose aspartame, and stevia. They did look

0:33:18.760 --> 0:33:20.880
<v Speaker 7>at these natural ones, which I think act a lot

0:33:20.920 --> 0:33:23.360
<v Speaker 7>more like sugar. You know, they're very similar to sugar.

0:33:23.360 --> 0:33:27.080
<v Speaker 7>They're chemically similar. These these these the four that they studied,

0:33:27.480 --> 0:33:33.360
<v Speaker 7>were chemically distinct from sugar. So they found that they

0:33:34.000 --> 0:33:37.600
<v Speaker 7>within a couple of weeks, they actually had an effect

0:33:37.640 --> 0:33:43.680
<v Speaker 7>on your microbiome. That the bacteria, the friendly bacteria that

0:33:44.280 --> 0:33:46.080
<v Speaker 7>help you digest your food and live in your gut,

0:33:46.120 --> 0:33:48.960
<v Speaker 7>that they seem to have an effect on that. And

0:33:49.560 --> 0:33:54.040
<v Speaker 7>it looks like the artificial sweeteners actually have an adverse

0:33:54.080 --> 0:33:57.880
<v Speaker 7>effect on blood sugar control, and blood sugar control is

0:33:57.920 --> 0:34:00.800
<v Speaker 7>a big factor in obesity and type two diabetes, so

0:34:02.080 --> 0:34:06.400
<v Speaker 7>apparently these artificial sweeteners can actually have some of the

0:34:06.440 --> 0:34:08.680
<v Speaker 7>same types of harmful effects as sugar.

0:34:09.000 --> 0:34:12.200
<v Speaker 2>Bottom line is perhaps just getting rid of those diet

0:34:12.239 --> 0:34:14.840
<v Speaker 2>colas out of your diet if what you're trying to

0:34:14.880 --> 0:34:18.000
<v Speaker 2>do is lose weight and watch your sugar intake.

0:34:18.480 --> 0:34:22.400
<v Speaker 7>Yeah, you know, I think this researcher said he drinks water,

0:34:22.840 --> 0:34:26.200
<v Speaker 7>I'd like coffee iced coffee. There've been a lot of

0:34:26.200 --> 0:34:30.640
<v Speaker 7>studies on that and so far nothing really harmful has

0:34:30.680 --> 0:34:33.720
<v Speaker 7>turned up. So you know, I guess it all depends

0:34:33.760 --> 0:34:35.960
<v Speaker 7>on how much sugar you put in that ice coffe.

0:34:36.120 --> 0:34:38.600
<v Speaker 7>At least you have the option to put either none

0:34:38.719 --> 0:34:41.160
<v Speaker 7>or very little in whereas when you reach front coke,

0:34:41.320 --> 0:34:43.600
<v Speaker 7>it's going to have either it's either going to have

0:34:43.640 --> 0:34:45.480
<v Speaker 7>a lot of sugar or if you go with the diet,

0:34:45.600 --> 0:34:47.239
<v Speaker 7>it's going to have the aspertain in it.

0:34:47.600 --> 0:34:50.440
<v Speaker 2>Faith Lam is a Bloomberg Opinion columnist and host of

0:34:50.560 --> 0:34:53.040
<v Speaker 2>Follow the Science podcast and That Does It. For this

0:34:53.080 --> 0:34:55.880
<v Speaker 2>week's Bloomberg Opinion, we are produced by Eric mollow and

0:34:55.920 --> 0:34:58.720
<v Speaker 2>you can find all of these columns on the Bloomberg Terminal.

0:34:58.880 --> 0:35:02.400
<v Speaker 2>We're also available as a podcast on Apple, Spotify, or

0:35:02.440 --> 0:35:06.200
<v Speaker 2>your favorite podcast platform. Stay with us. Today's top stories

0:35:06.239 --> 0:35:09.280
<v Speaker 2>and global business headlines are coming up. I maybe Morris,

0:35:09.440 --> 0:35:10.480
<v Speaker 2>this is Bloomberg.