WEBVTT - Episode 64: G440 Fairway Woods & Hybrids (Feat. Travis Milleman) 0:00:00.320 --> 0:00:02.320 The guys from paying They've kind of showed me how 0:00:02.400 --> 0:00:03.840 much the equipment matters. 0:00:04.080 --> 0:00:05.920 I just love that I can hit any shot I 0:00:06.000 --> 0:00:06.560 kind of want. 0:00:06.680 --> 0:00:08.440 We're gonna be able to tell some fun stories about 0:00:08.440 --> 0:00:10.600 what goes on here to help golfers play better golf. 0:00:11.400 --> 0:00:13.880 Hey, everybody, welcome back to the Pink proven Grounds Podcast. 0:00:13.920 --> 0:00:16.000 I am Shane Bak and joined as always by Marty 0:00:16.079 --> 0:00:18.960 Jerts and Marty. We got an exciting guest today, talk 0:00:18.960 --> 0:00:20.000 a little fairway woods. 0:00:20.160 --> 0:00:23.120 We got Travis Millerman. So he is the chief engineer 0:00:23.160 --> 0:00:26.160 on the Fairweywood family, So we couldn't have a better 0:00:26.160 --> 0:00:28.280 engineer knows it all this He does know it all 0:00:28.360 --> 0:00:30.400 and knows every nook and cranny of the four forty 0:00:30.400 --> 0:00:33.560 fairway Woods. Travis. I think the listeners out there follow 0:00:33.600 --> 0:00:36.440 the Proving Grounds podcast know that the four to thirty 0:00:36.440 --> 0:00:40.320 fairway would pretty much dominated the usage on the PGA Tour. 0:00:40.680 --> 0:00:42.560 All of our staff used at a lot of non 0:00:42.600 --> 0:00:46.239 staff players using it. Super popular. Why was it so 0:00:46.360 --> 0:00:49.600 popular and what did we do to make it even 0:00:49.600 --> 0:00:50.600 better with the four to forty? 0:00:50.840 --> 0:00:51.080 Yeah? 0:00:51.120 --> 0:00:54.720 No, I think it's done really well on the PGA Tour. Shockingly, 0:00:54.760 --> 0:00:57.160 it did better on the PGA Tour. It's second year 0:00:57.640 --> 0:01:00.360 in launch, in life cycle of its product, but I 0:01:00.360 --> 0:01:02.600 think we had some stat that it won. The fairywould 0:01:02.640 --> 0:01:04.600 count The G four to thirty Max Firrywood was the 0:01:04.680 --> 0:01:07.640 number one fairwood on the PGA Tour for thirty six 0:01:07.680 --> 0:01:08.560 out of forty weeks. 0:01:08.400 --> 0:01:08.800 In a row. 0:01:09.440 --> 0:01:11.880 Crazy pretty good nine months stretch there, and I think 0:01:12.120 --> 0:01:15.840 it truly is a testament to delivering stable flight. The 0:01:15.880 --> 0:01:18.160 Max Ferrywood was the number one model, not the LST 0:01:18.280 --> 0:01:21.120 so it did provide a really good ability to get 0:01:21.160 --> 0:01:24.360 the ball in the air with pretty stable MOI properties. 0:01:25.240 --> 0:01:28.040 So we felt like the players had pretty good distance 0:01:28.080 --> 0:01:30.360 control and directional control off the tee. 0:01:30.920 --> 0:01:33.399 What role did you know? I see? You know, folks 0:01:33.440 --> 0:01:35.200 are go out and they see the fairwood to retail, 0:01:35.240 --> 0:01:38.480 to see the sticker. Spinsistency might sound like some marketing 0:01:38.959 --> 0:01:42.679 term to them. What is sponsistency? How does it work? 0:01:42.720 --> 0:01:44.759 How did it work in the four thirty? We made 0:01:44.760 --> 0:01:45.920 need changes in the four to forty. 0:01:46.000 --> 0:01:49.360 Yeah, easy to say, right, sponsistency. So sponsistency is our 0:01:49.480 --> 0:01:52.680 variable role. So it's the the change of the curvature 0:01:52.680 --> 0:01:54.400 of the face from the top of the crown to 0:01:54.440 --> 0:01:56.600 the bottom of the sole. We vary the curvature of 0:01:56.640 --> 0:01:59.760 that to help people give more consistent spin conditions. So 0:02:00.200 --> 0:02:03.240 as we'd say spin sistent, so lower on the face. 0:02:03.280 --> 0:02:06.480 Typically with fairywoods that don't have this technology, they're gonna 0:02:06.520 --> 0:02:08.560 launch pretty low with a ton of spin. So we've 0:02:08.600 --> 0:02:11.480 actually shaped the bottom of that face such that the 0:02:11.520 --> 0:02:14.079 spin conditions will be a little bit more consistent relative 0:02:14.120 --> 0:02:15.680 to a shot in the center of the face or 0:02:15.680 --> 0:02:17.880 even high on the face. So we do vary that 0:02:18.760 --> 0:02:21.520 to help add to the total effective performance to the club. 0:02:22.000 --> 0:02:23.639 It would even say, you could say it's a little 0:02:23.639 --> 0:02:25.680 bit more effective my even though it's not going to 0:02:25.680 --> 0:02:27.200 show up on any reading. 0:02:27.840 --> 0:02:29.799 Travis, I want to talk about fairy woods in terms 0:02:29.800 --> 0:02:32.760 of usage because I feel like there's kind of a 0:02:32.760 --> 0:02:36.239 debate right now. It's like off the t off the turf, 0:02:36.280 --> 0:02:38.080 you know, you're hitting a second shot into a par five, 0:02:38.480 --> 0:02:41.960 and it feels like certain fairywoods are built specifically for 0:02:42.000 --> 0:02:44.720 one part or the other, and I imagine it's tough 0:02:44.720 --> 0:02:46.840 to build one that works both off the tea and 0:02:47.040 --> 0:02:48.120 from a fairway. 0:02:48.280 --> 0:02:48.360 No. 0:02:48.520 --> 0:02:51.280 Yeah, speaking to PJA tour players, they're the ones that 0:02:51.320 --> 0:02:53.919 want it to do everything right from every place, right 0:02:53.960 --> 0:02:57.600 off the tee, off the turf. So yeah, when we 0:02:57.639 --> 0:02:59.320 designed the four to forty product, we looked at where 0:02:59.320 --> 0:03:01.280 do people even use their faraway woods. We have a 0:03:01.320 --> 0:03:03.920 great partnership with our cost a ton of data that 0:03:03.960 --> 0:03:06.840 we looked at for real consumers using our products and 0:03:06.880 --> 0:03:10.440 just jet farowoods in general, and found it's highly correlated 0:03:10.520 --> 0:03:12.600 to how far do you hit your driver as to 0:03:12.639 --> 0:03:15.079 where you're gonna use your faroywood right. So if you're 0:03:15.080 --> 0:03:18.080 a consumer, I think this is the approximate averages. If 0:03:18.080 --> 0:03:20.360 you hit your driver two hundred yards, you're gonna hit 0:03:20.360 --> 0:03:22.519 your fhareowood off the T twenty percent of the time. 0:03:22.760 --> 0:03:24.800 You're probably can hit driver everywhere you can right because 0:03:24.840 --> 0:03:26.880 you need the length off the tee. If you're someone 0:03:26.919 --> 0:03:29.360 who hits their driver three hundred yards, you're gonna hit 0:03:29.400 --> 0:03:30.919 your Ferareo off the T eighty percent of the time. 0:03:31.000 --> 0:03:33.080 You're gonna be using it as a positional club every 0:03:33.160 --> 0:03:34.680 now and then you'll hit it into a par five, 0:03:34.720 --> 0:03:37.160 but mostly positional off the tee. So when we looked 0:03:37.200 --> 0:03:40.720 at designing our product, we wanted to combine who is 0:03:40.760 --> 0:03:43.400 going to be using each specific model with where do 0:03:43.440 --> 0:03:45.760 we think they're going to play it right. So LST 0:03:45.880 --> 0:03:49.280 consumer probably is that person hitting three hundred yard drives 0:03:49.520 --> 0:03:51.720 plus right, So we designed the face on the LST 0:03:51.840 --> 0:03:54.040 to be the tallest of the trio to allow them 0:03:54.080 --> 0:03:55.360 to hit off the tea a little with a little 0:03:55.360 --> 0:03:58.560 bit more confidence, whereas the SFT is we'd assume is 0:03:58.600 --> 0:04:01.600 the consumer that needs help right. They need more distance, 0:04:01.640 --> 0:04:02.880 they need the ball to turn over, get in the 0:04:02.920 --> 0:04:05.640 air and turn over. We think that person is going 0:04:05.680 --> 0:04:08.560 to hit their driver two hundred yards right closer to 0:04:08.640 --> 0:04:11.600 the bottom end of the spectrum. So we thought, you 0:04:11.640 --> 0:04:13.640 know what, we should make that fairwood shallow, keep it 0:04:13.640 --> 0:04:15.480 low to the ground to help the ball get in 0:04:15.480 --> 0:04:18.000 the air. So we're really trying to tailor the designs 0:04:18.000 --> 0:04:18.480 and the MAX. 0:04:18.520 --> 0:04:19.359 It's somewhere in the middle. 0:04:20.080 --> 0:04:21.640 So if we're looking at the face height gradient, the 0:04:21.720 --> 0:04:24.640 LST's gonna be the tallest. MAX is moderate SFT. We're 0:04:24.640 --> 0:04:25.640 trying to keep really shallow. 0:04:25.839 --> 0:04:27.320 Marty. I mean that was the thing that sit out 0:04:27.320 --> 0:04:29.160 to me right out of the bat. And the first 0:04:29.200 --> 0:04:31.240 fairrywood I hit with four forty was the five wood, 0:04:31.560 --> 0:04:34.720 and I was shocked how tall the LST was. And 0:04:34.760 --> 0:04:37.000 for me, that's great. I'm a little steper with Fairwoods'm 0:04:37.000 --> 0:04:39.080 a little seper in general with my golf swing. I 0:04:39.120 --> 0:04:41.440 loved how tall that wood was because I felt like 0:04:41.440 --> 0:04:43.520 I could hit it off the turf and really kind 0:04:43.520 --> 0:04:46.120 of still smash it if I needed to. But you know, 0:04:46.120 --> 0:04:47.720 I'm a guy that's gonna hit a lot of fairywoods 0:04:47.760 --> 0:04:49.600 off teas and that's important. You get a little you 0:04:49.600 --> 0:04:51.560 get tee it up. You can actually kind of squeeze 0:04:51.560 --> 0:04:53.800 one out there. So I was very impressed with, like, 0:04:54.040 --> 0:04:56.200 you know, again the tallness of lst. 0:04:56.279 --> 0:04:59.080 Yeah, yeah, that was something that we've seen from some 0:04:59.120 --> 0:05:01.000 of our tour players. Kind of a swing character. You 0:05:01.279 --> 0:05:03.200 tend to want to hit down on it a little bit, 0:05:03.279 --> 0:05:05.200 squeeze it out there. I mean Louis us stays and 0:05:05.320 --> 0:05:06.840 was one of our guys for a long time, played 0:05:06.880 --> 0:05:08.200 the G five super I. 0:05:08.200 --> 0:05:10.040 Get my swing gets off to Louis all the time, 0:05:10.120 --> 0:05:10.800 So thanks for doing it. 0:05:10.880 --> 0:05:13.039 Yeah, Like Louis, you know, Hunter mayhon back in the 0:05:13.120 --> 0:05:16.679 day like the deep face fairy wood, but Travis making 0:05:16.720 --> 0:05:20.040 the face deeper it doesn't come without a cost, right, 0:05:20.200 --> 0:05:23.280 Like if you try to make the face taller, your 0:05:23.279 --> 0:05:25.560 Cg's going up and you're is a designer to be 0:05:25.600 --> 0:05:28.040 like never doing that, right? So what did we do 0:05:28.080 --> 0:05:29.440 to counteract that with the four to forty? 0:05:29.520 --> 0:05:32.080 Yeah, we have fought for so long to get higher launch, 0:05:32.560 --> 0:05:35.240 lower spin farm Faiywood. So you see over the transition 0:05:35.320 --> 0:05:37.479 from G five days to where we're at with G 0:05:37.560 --> 0:05:40.160 four to thirty. We've made our faces shallower and shallower 0:05:40.160 --> 0:05:42.760 and shallower, trying to achieve lower and lower CG. So 0:05:42.839 --> 0:05:44.719 the ball gets in the air with four to forty. 0:05:45.160 --> 0:05:47.720 The main desire from everyone that uses the product is 0:05:47.760 --> 0:05:49.280 we want the face to be a little bit taller. 0:05:49.279 --> 0:05:51.560 We love how it performs off the turf. We just 0:05:51.600 --> 0:05:52.920 want to hit off the tea a little bit more 0:05:52.960 --> 0:05:56.320 than we are right now. So growing the face height 0:05:56.720 --> 0:05:58.839 is just as simple as making the face taller. But 0:05:58.920 --> 0:06:01.600 when you do that, see goes up. Everything we fought 0:06:01.640 --> 0:06:05.560 for from four twenty five to four thirty goes away, right, 0:06:05.600 --> 0:06:07.640 So we want to do that without sacrifice growing the 0:06:07.680 --> 0:06:09.800 face height. We had to do something else to keep 0:06:09.839 --> 0:06:12.880 the CG low so Freehau's design is a really big 0:06:12.880 --> 0:06:15.880 one across the entire Metal Woods family. Driver Farry and 0:06:15.960 --> 0:06:19.200 Hybrid to help lower the CG remove mass high in 0:06:19.240 --> 0:06:23.120 the heel, right, So it's removing the mass located in 0:06:23.120 --> 0:06:25.760 the high heel region. When we remove that mass, we 0:06:25.800 --> 0:06:28.279 could make the face taller. Basically, one for one every 0:06:28.279 --> 0:06:30.800 gram we saved in the heel, we made the face taller, 0:06:31.240 --> 0:06:33.479 so effectively you can deliver a taller face with the 0:06:33.520 --> 0:06:36.040 same cig height. So to perform the same off the ground, 0:06:36.320 --> 0:06:37.919 we have a little bit more confidence off the t. 0:06:38.520 --> 0:06:41.480 What about the carbon fly wrap, what purpose does that serve? 0:06:41.560 --> 0:06:43.800 How much mass are you save in would the carbon 0:06:43.839 --> 0:06:45.800 fly wrap on the ferry. 0:06:45.600 --> 0:06:48.080 With Yeah, should not be understated. We first introduced carbon 0:06:48.080 --> 0:06:50.600 fly wrap on the faroywoods back in four thirty. From 0:06:50.640 --> 0:06:52.480 four twenty five to four thirty is about ten to 0:06:52.480 --> 0:06:54.760 twelve grams depending on the loft, right, So it's a 0:06:54.760 --> 0:06:57.160 lot of mass to save from an area. Literally the 0:06:57.240 --> 0:07:00.280 highest point on the crown we're lowering that mass free 0:07:00.320 --> 0:07:03.040 hozle on the max and the sfts is about ten grams. 0:07:03.279 --> 0:07:05.400 So from four twenty five to four to forty, it's 0:07:05.400 --> 0:07:07.960 about twenty grams of mass we saved from an area 0:07:08.000 --> 0:07:09.120 is really high on the face. 0:07:09.200 --> 0:07:11.000 Yeah, I mean we're talking four grams with the driver. 0:07:11.080 --> 0:07:12.120 I mean this is incredible. 0:07:12.160 --> 0:07:14.440 Yeah, so that's the difference in a driver you have titanium. 0:07:14.440 --> 0:07:19.000 It's already really geared towards being lightweight. Faariywoods are steel. 0:07:19.280 --> 0:07:22.160 They're heavy, but they're strong. That's why we have them. 0:07:22.240 --> 0:07:25.480 So any gram, any amount of volume, we can remove, 0:07:25.520 --> 0:07:28.720 and steel is much more efficient in terms of mass saving. 0:07:28.840 --> 0:07:31.200 So, Travis, I've always been a fan of yours, but 0:07:31.800 --> 0:07:34.160 you went up on my list when the fourwood it 0:07:34.200 --> 0:07:36.280 really really started to come back just for you forty. 0:07:36.920 --> 0:07:38.680 I think my favorite pink club I've ever had is 0:07:38.720 --> 0:07:40.480 a G twenty four wood. I used it for years 0:07:40.520 --> 0:07:43.120 and years and years. Four wood is back. Why did 0:07:43.160 --> 0:07:45.320 we bring the forwood back with four forty? 0:07:45.400 --> 0:07:47.760 Yeah, it's I mean, if you look in the bags 0:07:47.760 --> 0:07:50.200 of some of our tour players, even the engineers in 0:07:50.240 --> 0:07:53.880 the office, you'll find a lot of forwoods in four thirty. 0:07:53.960 --> 0:07:56.400 Right now, they're playing a five wood turned down right 0:07:56.440 --> 0:07:59.480 from eighteen to sixteen to five with a three wood shaft. 0:07:59.760 --> 0:08:02.920 It's it's been a club that we have all semi 0:08:03.000 --> 0:08:05.640 built ourselves. The reason why we want to launch it 0:08:05.720 --> 0:08:07.400 in four to forty was just to add it as 0:08:07.440 --> 0:08:10.320 a stock offering. So the three woods fifteen degrees, the 0:08:10.320 --> 0:08:12.720 four would be seventeen, and we've actually moved the five 0:08:12.720 --> 0:08:14.840 wood up a little bit to make room, basically space 0:08:14.920 --> 0:08:16.440 them out a little bit to shove a forward in 0:08:16.480 --> 0:08:17.920 the middle. So it's going to be a three wood 0:08:17.920 --> 0:08:21.200 shaft seventeen degrees of loft, and it's really geared towards 0:08:21.240 --> 0:08:23.239 someone who might need a little bit more help getting 0:08:23.240 --> 0:08:24.840 the ball in the air. Let's say they don't have 0:08:24.920 --> 0:08:26.520 enough speed to play a three wood. Three woods are 0:08:26.520 --> 0:08:28.920 tough to hit for a lot of players, right, so 0:08:28.960 --> 0:08:30.320 they need just a little bit more loft to get 0:08:30.320 --> 0:08:32.120 the ball in the air. Or it could be something 0:08:32.160 --> 0:08:34.360 that is a really good play for our tour staff, 0:08:34.480 --> 0:08:37.320 someone that wants a positional distance club. These guys hit 0:08:37.360 --> 0:08:39.599 it three ten, three twenty, right. They don't need to 0:08:39.600 --> 0:08:42.560 be hitting their fairywood always two eighty five off the tee, 0:08:42.600 --> 0:08:44.880 so a lot of them will self gravitate towards a 0:08:45.000 --> 0:08:46.959 higher loft of fairwood to hit a number, right. They 0:08:47.000 --> 0:08:49.559 want a gap to a specific number, so it should 0:08:49.559 --> 0:08:49.839 be good. 0:08:49.960 --> 0:08:50.160 Yeah. 0:08:50.200 --> 0:08:52.160 And also, I mean the fours in the name twice, 0:08:52.160 --> 0:08:53.319 so you might as well have a four wood is 0:08:53.360 --> 0:08:55.280 there as well? If it's four foot forward. What are 0:08:55.320 --> 0:08:56.840 we doing here? I mean, that'd be silly. 0:08:58.400 --> 0:09:02.079 Travis. You talked a lot about players using our trajectory 0:09:02.080 --> 0:09:04.480 tuning sleeve, which kind of tilts the shaft axis a 0:09:04.480 --> 0:09:07.680 little so we can change the loft. There's been times 0:09:07.679 --> 0:09:10.400 where we've designed Fairywood's with the soul a little bit flatter. 0:09:10.640 --> 0:09:13.440 So if you maybe put in the plus position, the 0:09:13.440 --> 0:09:16.320 face starts get looking a little closed. Yea. Do we 0:09:16.360 --> 0:09:18.360 do anything in the four to forty kind of counter that? 0:09:18.720 --> 0:09:20.160 And can you tell us a little bit about that? 0:09:20.480 --> 0:09:22.720 Yeah? No, I think to your point, we've designed our 0:09:22.720 --> 0:09:25.080 souls really flat and our face is pretty shallow to 0:09:25.240 --> 0:09:29.360 chase low CG. Freehau's design has allowed us to rethink 0:09:29.400 --> 0:09:32.600 how we want to shape that Fairywood. So when you 0:09:32.600 --> 0:09:35.680 add loft to Fairywood any club, really the face is 0:09:35.720 --> 0:09:37.679 going to want to shut or rock close. 0:09:37.800 --> 0:09:38.000 Right. 0:09:38.520 --> 0:09:41.120 For some players, that's great, I think we see. I know, 0:09:41.160 --> 0:09:42.800 I keep going back to tour, but they're the people 0:09:42.800 --> 0:09:46.400 that I talk to a lot right now, very sensitive 0:09:46.440 --> 0:09:48.880 face angle for performance right, anything that sits too open 0:09:49.040 --> 0:09:51.720 or too closed instantly will not be hit right. We 0:09:51.760 --> 0:09:53.600 need to find the right loft for that player. When 0:09:53.600 --> 0:09:57.800 we add loft to a fairrywood, typically it'll shut quite significantly, 0:09:57.800 --> 0:10:00.400 about one to two degrees for every loft a degree 0:10:00.400 --> 0:10:03.280 of loft that is added with no ability. On four 0:10:03.280 --> 0:10:07.160 to thirty, it's great. Cg's super low. When it rocks shut, 0:10:07.400 --> 0:10:09.920 it's staying there. It's very stable. The RFA, the resting 0:10:09.920 --> 0:10:11.840 face angle we call it. It's very stable on four 0:10:11.960 --> 0:10:15.040 thirty to its own demise. When we add loft and 0:10:15.080 --> 0:10:18.240 the plus big plus small plus positions, it does tend 0:10:18.280 --> 0:10:20.120 to sit a little close. So on four to forty 0:10:20.280 --> 0:10:23.160 we decided to remove some of that material, kind of 0:10:23.200 --> 0:10:25.480 go back to older soul shapings that allow you to 0:10:25.559 --> 0:10:28.959 rock back open when you do add loft, something that 0:10:29.000 --> 0:10:31.920 we weren't previously willing to do because we've been chasing 0:10:31.960 --> 0:10:34.480 low low, low low low CG for so long. But 0:10:34.520 --> 0:10:38.480 Freehaus's design definitely did allow us to add in that feature. 0:10:38.840 --> 0:10:41.720 So I think for the better player, I think it's like, hey, 0:10:41.920 --> 0:10:43.559 I get on a part five, Shane, You're trying to 0:10:43.600 --> 0:10:46.160 hit this big banana cut in there. You go to 0:10:46.200 --> 0:10:48.240 open the face a lot, the lead edge rises up 0:10:48.280 --> 0:10:50.000 and you're like, I wish you didn't do that as much. 0:10:50.080 --> 0:10:51.480 Is it going to do it less with les four 0:10:51.520 --> 0:10:52.120 forty less? 0:10:52.160 --> 0:10:54.920 Yes, intended to be less, so we really want to unlock. 0:10:55.679 --> 0:10:57.840 We have trajectory tune sleeves. They're great, right. We have 0:10:58.120 --> 0:11:01.840 very simple, lightweight, easy use design. We felt like we 0:11:01.840 --> 0:11:04.600 weren't really harnessing the plus loft settings as much as 0:11:04.600 --> 0:11:06.959 we could, right, so we saw a lot of people 0:11:06.960 --> 0:11:09.400 in the five wood turned down to a four wood, 0:11:09.440 --> 0:11:11.640 right so it'd sit nice and open. We do feel 0:11:11.640 --> 0:11:14.199 like with the smoother soul design we have on the 0:11:14.240 --> 0:11:17.199 firewood and the hybrid, it'll allow people to when you 0:11:17.240 --> 0:11:19.200 add a little bit loft, it'll sit shut. You can 0:11:19.280 --> 0:11:21.760 rock it back open still keeping the leading edge closer 0:11:21.760 --> 0:11:22.240 to the ground. 0:11:23.160 --> 0:11:27.120 Travis, The fairway world has changed a lot over the 0:11:27.200 --> 0:11:28.880 last few years. I mean I think about fairy woods 0:11:28.920 --> 0:11:30.040 when I was growing up and you had a three 0:11:30.080 --> 0:11:31.920 wood and maybe you had a five wood, right, the 0:11:31.960 --> 0:11:35.480 popularity of the seven wood and now nine woods even 0:11:35.800 --> 0:11:37.480 in bags. Will that be a part of the four 0:11:37.520 --> 0:11:38.560 to forty family as well? 0:11:38.880 --> 0:11:42.280 For sure? Yes. I think across the market we've seen 0:11:42.320 --> 0:11:45.640 a big trend of more and more high lofted fairywoods 0:11:46.120 --> 0:11:49.120 and less hybrids. Like people are finding the transition to 0:11:49.160 --> 0:11:51.760 fairywood's a little bit more palable. It's a bigger head, 0:11:51.760 --> 0:11:53.160 a little bit more forgiving, you get a little bit 0:11:53.160 --> 0:11:55.440 more height, the shaft is longer, so the person that 0:11:55.480 --> 0:11:57.679 needs help getting the ball in the air is probably 0:11:57.720 --> 0:12:00.160 actually better suited with a high lofted fairywood. And so 0:12:00.160 --> 0:12:01.840 that's actually gonna be a big story for us. We 0:12:01.840 --> 0:12:04.280 added a forwood. We think that fourwood is going to 0:12:04.320 --> 0:12:06.199 gap really well to a seven wood or a nine 0:12:06.240 --> 0:12:08.640 wood in the line, depending on your club at speed, 0:12:08.640 --> 0:12:11.080 in the fitting environment. We can dial it in for you. 0:12:11.280 --> 0:12:13.320 I mean, Marty, it is so funny because you know, 0:12:13.320 --> 0:12:15.040 when I was growing up, you know, I mean, no, 0:12:15.160 --> 0:12:17.480 no good player would be seen with a seven wood. Yeah, 0:12:17.520 --> 0:12:19.760 for goodness sakes, a nine wood was four and anybody 0:12:19.840 --> 0:12:22.880 that played golf. And now you know you're seeing good players. 0:12:22.880 --> 0:12:26.400 You're seeing professional golfers using nine woods at times in 0:12:26.440 --> 0:12:26.960 their bags. 0:12:27.080 --> 0:12:29.000 Yeah, yeah, no, I think it's been great. I mean, 0:12:29.000 --> 0:12:32.880 I can't understand the importance of things like the spinsistency 0:12:33.000 --> 0:12:36.040 because to me, it kind of brings to life thin 0:12:36.160 --> 0:12:39.320 to win, so you like, you can thin it and 0:12:39.360 --> 0:12:41.920 see you still hit that have that great result. I 0:12:41.960 --> 0:12:45.360 think on the tour side, you know, we and you 0:12:45.400 --> 0:12:47.640 can and folks can do this. In the fitting environment. 0:12:47.960 --> 0:12:50.559 You can play you know, a seven wood with a 0:12:50.640 --> 0:12:52.959 nine fitted in there and put the nine wood shaft 0:12:52.960 --> 0:12:54.600 in it tried a little bit shorter if you need to, 0:12:54.679 --> 0:12:56.640 so you can use the shaft length to kind of 0:12:56.679 --> 0:12:59.000 dial in the spin. So I think, yeah, we're gonna 0:12:59.000 --> 0:13:01.400 we're gonna see a lot of three or the four 0:13:01.440 --> 0:13:04.520 to seven combo. So those are great options in the 0:13:04.559 --> 0:13:08.520 MAX family. Travis talk a little bit about SFT, the 0:13:08.600 --> 0:13:11.079 approach to that, what lofts are there, who's that for, 0:13:11.280 --> 0:13:11.920 and what does it do? 0:13:12.040 --> 0:13:15.160 Yeah, the SFT is straight flight technology for those that 0:13:15.200 --> 0:13:17.040 don't know what the SFT stands for, and it's really 0:13:17.040 --> 0:13:19.559 geared for someone who needs to help get the ball 0:13:19.559 --> 0:13:19.880 in the air. 0:13:19.920 --> 0:13:21.160 So it's a little bit more loft. 0:13:21.200 --> 0:13:23.720 So the three would sixteen degrees in the SFT family, 0:13:23.720 --> 0:13:27.240 so a degree more loft than it's MAX or LST counterpart. 0:13:27.480 --> 0:13:31.560 And it's really geared towards delivering kind of that rounded shape, confidence, 0:13:31.559 --> 0:13:34.040 inspiring a little bit bigger overall profile, and like we 0:13:34.120 --> 0:13:36.560 talked about shallower face, we're trying to keep the cg 0:13:36.600 --> 0:13:39.719 as low as possible, trying to get the ball in 0:13:39.720 --> 0:13:41.600 the air. So do we have a three, the five 0:13:41.640 --> 0:13:47.160 and the seven space sixteen nineteen twenty two, trying to 0:13:47.200 --> 0:13:49.160 get equal gapping between those three if you do want 0:13:49.160 --> 0:13:51.800 to add those three to your bag, but really geared 0:13:51.840 --> 0:13:53.439 towards the person who needs help getting the ball in 0:13:53.480 --> 0:13:53.719 the air. 0:13:54.440 --> 0:13:56.560 Marty Dara, ask you what's in your bag right now? 0:13:56.600 --> 0:13:58.880 In terms of the four forty fairly woods. I'm always 0:13:58.920 --> 0:14:01.040 I'm always a little scared. Sometimes they ask what you 0:14:01.080 --> 0:14:01.480 got going? 0:14:01.679 --> 0:14:04.160 Yeah, no, I've typically been a five wood player, but 0:14:04.200 --> 0:14:06.720 I've played it in the minus position, either either big 0:14:06.720 --> 0:14:10.480 minus or small minus, perfect five, perfect four wood for me? 0:14:10.559 --> 0:14:11.360 Well do you s? Yeah? 0:14:11.520 --> 0:14:14.840 At forty two inches? Okay, forty two inches, So it's 0:14:14.840 --> 0:14:17.760 a little short. It's it's a it's an inch short. 0:14:17.920 --> 0:14:20.920 It's a half inch short of a five wood and 0:14:21.000 --> 0:14:23.040 one inch short of standard. But that's what I've played 0:14:23.040 --> 0:14:24.840 my five wood aut I've played my five wood at 0:14:24.880 --> 0:14:28.080 forty two, which is traditionally minus a half in a 0:14:28.120 --> 0:14:30.000 four wood, it's it's minus one inch. 0:14:30.680 --> 0:14:32.120 Always seen I'll say that. 0:14:32.240 --> 0:14:32.480 Yeah. 0:14:32.480 --> 0:14:35.720 The bag of Marty Jerts and Travis we talked about 0:14:35.720 --> 0:14:38.280 the lofted woods, but hybrid's a big part of four 0:14:38.320 --> 0:14:40.600 to forty as well. What should people expect with the 0:14:40.680 --> 0:14:42.000 hybrids with four to forty. 0:14:41.800 --> 0:14:44.320 Yeah, Hybrid's kind of similar story. We looked at when 0:14:44.360 --> 0:14:45.440 we first designed this product. 0:14:45.680 --> 0:14:46.720 Who uses our hybrids? 0:14:46.760 --> 0:14:49.400 Okay, we looked at all this arco state on farirywood, 0:14:49.400 --> 0:14:51.680 where do people hit them? But with hybrids, we really 0:14:51.760 --> 0:14:54.080 wanted to know who is this consumer and so we 0:14:54.120 --> 0:14:56.720 actually went no further than what I who I think 0:14:56.760 --> 0:15:00.160 are the best hybrid players in the world. LPGA Tour Yep, Yeah, 0:15:00.200 --> 0:15:03.200 there is a staggering number of ping staff players on 0:15:03.240 --> 0:15:06.440 the LPGA tour. That player four hybrid, that player five hybrid. 0:15:06.640 --> 0:15:07.920 So we asked them what do you need? What do 0:15:07.960 --> 0:15:10.920 you want out of your bag? And with hybrids, they 0:15:10.920 --> 0:15:13.200 just want more height, more stopping power. This is a 0:15:13.240 --> 0:15:16.200 club that is being used to gap between their irons 0:15:16.240 --> 0:15:19.520 and their ferrywoods. It's replacing a long iron, so they 0:15:19.560 --> 0:15:22.160 need height. And so with four thirty, we felt like 0:15:22.520 --> 0:15:24.720 we do really well, our hybrids do really well in 0:15:24.720 --> 0:15:28.080 the marketplace and on tour. If we could layer on 0:15:28.280 --> 0:15:30.680 adding a little bit of height while keeping our distance, 0:15:30.720 --> 0:15:32.640 that we have right now, it'd be a big win, 0:15:33.720 --> 0:15:36.760 which is why we explored free howe design. Right, it's 0:15:36.760 --> 0:15:40.080 the same technology trying to lower CG in every which 0:15:40.080 --> 0:15:42.760 way we can, so free housel design takes mass out 0:15:42.800 --> 0:15:44.680 of the high heel. We shorten the face height too, 0:15:45.000 --> 0:15:47.560 trying to lower the face height. Like I talked about 0:15:47.560 --> 0:15:49.880 the farrywoods, we're trying to lower the CG. Lowering the 0:15:49.920 --> 0:15:51.600 face height allow us to go a little thinner, so 0:15:51.640 --> 0:15:54.040 we save a ton of masks from the face the hozzle. 0:15:54.520 --> 0:15:56.240 What we really were able to do with the really 0:15:56.320 --> 0:15:59.760 low CG was add more loft without having excess spin 0:15:59.840 --> 0:16:03.560 right eight or losing ball speed, so it launches higher 0:16:03.640 --> 0:16:06.240 due the extra loft, but still maintains a ball speed 0:16:06.280 --> 0:16:08.920 and spin of a club that has a degree less loft. 0:16:09.040 --> 0:16:10.840 So we're able to achieve a little bit peak higher 0:16:10.880 --> 0:16:14.320 peak height the same carry distance, if not a little 0:16:14.320 --> 0:16:15.280 bit more in our testing. 0:16:15.400 --> 0:16:17.920 So an LPGA player might use a hybrid on a 0:16:17.920 --> 0:16:20.360 long par three or maybe a second shot into a 0:16:20.400 --> 0:16:22.640 par five. When you look at Arco Stata for maybe 0:16:22.680 --> 0:16:24.960