Speaker 1: The guys from paying They've kind of showed me how
Speaker 1: much the equipment matters.
Speaker 2: I just love that I can hit any shot I
Speaker 2: kind of want.
Speaker 1: We're gonna be able to tell some fun stories about
Speaker 1: what goes on here to help golfers play better golf.
Speaker 2: Hey, everybody, welcome back to the Pink proven Grounds Podcast.
Speaker 2: I am Shane Bak and joined as always by Marty
Speaker 2: Jerts and Marty. We got an exciting guest today, talk
Speaker 2: a little fairway woods.
Speaker 1: We got Travis Millerman. So he is the chief engineer
Speaker 1: on the Fairweywood family, So we couldn't have a better
Speaker 1: engineer knows it all this He does know it all
Speaker 1: and knows every nook and cranny of the four forty
Speaker 1: fairway Woods. Travis. I think the listeners out there follow
Speaker 1: the Proving Grounds podcast know that the four to thirty
Speaker 1: fairway would pretty much dominated the usage on the PGA Tour.
Speaker 1: All of our staff used at a lot of non
Speaker 1: staff players using it. Super popular. Why was it so
Speaker 1: popular and what did we do to make it even
Speaker 1: better with the four to forty?
Speaker 2: Yeah?
Speaker 3: No, I think it's done really well on the PGA Tour. Shockingly,
Speaker 3: it did better on the PGA Tour. It's second year
Speaker 3: in launch, in life cycle of its product, but I
Speaker 3: think we had some stat that it won. The fairywould
Speaker 3: count The G four to thirty Max Firrywood was the
Speaker 3: number one fairwood on the PGA Tour for thirty six
Speaker 3: out of forty weeks.
Speaker 2: In a row.
Speaker 3: Crazy pretty good nine months stretch there, and I think
Speaker 3: it truly is a testament to delivering stable flight. The
Speaker 3: Max Ferrywood was the number one model, not the LST
Speaker 3: so it did provide a really good ability to get
Speaker 3: the ball in the air with pretty stable MOI properties.
Speaker 3: So we felt like the players had pretty good distance
Speaker 3: control and directional control off the tee.
Speaker 1: What role did you know? I see? You know, folks
Speaker 1: are go out and they see the fairwood to retail,
Speaker 1: to see the sticker. Spinsistency might sound like some marketing
Speaker 1: term to them. What is sponsistency? How does it work?
Speaker 1: How did it work in the four thirty? We made
Speaker 1: need changes in the four to forty.
Speaker 3: Yeah, easy to say, right, sponsistency. So sponsistency is our
Speaker 3: variable role. So it's the the change of the curvature
Speaker 3: of the face from the top of the crown to
Speaker 3: the bottom of the sole. We vary the curvature of
Speaker 3: that to help people give more consistent spin conditions. So
Speaker 3: as we'd say spin sistent, so lower on the face.
Speaker 3: Typically with fairywoods that don't have this technology, they're gonna
Speaker 3: launch pretty low with a ton of spin. So we've
Speaker 3: actually shaped the bottom of that face such that the
Speaker 3: spin conditions will be a little bit more consistent relative
Speaker 3: to a shot in the center of the face or
Speaker 3: even high on the face. So we do vary that
Speaker 3: to help add to the total effective performance to the club.
Speaker 3: It would even say, you could say it's a little
Speaker 3: bit more effective my even though it's not going to
Speaker 3: show up on any reading.
Speaker 2: Travis, I want to talk about fairy woods in terms
Speaker 2: of usage because I feel like there's kind of a
Speaker 2: debate right now. It's like off the t off the turf,
Speaker 2: you know, you're hitting a second shot into a par five,
Speaker 2: and it feels like certain fairywoods are built specifically for
Speaker 2: one part or the other, and I imagine it's tough
Speaker 2: to build one that works both off the tea and
Speaker 2: from a fairway.
Speaker 1: No.
Speaker 3: Yeah, speaking to PJA tour players, they're the ones that
Speaker 3: want it to do everything right from every place, right
Speaker 3: off the tee, off the turf. So yeah, when we
Speaker 3: designed the four to forty product, we looked at where
Speaker 3: do people even use their faraway woods. We have a
Speaker 3: great partnership with our cost a ton of data that
Speaker 3: we looked at for real consumers using our products and
Speaker 3: just jet farowoods in general, and found it's highly correlated
Speaker 3: to how far do you hit your driver as to
Speaker 3: where you're gonna use your faroywood right. So if you're
Speaker 3: a consumer, I think this is the approximate averages. If
Speaker 3: you hit your driver two hundred yards, you're gonna hit
Speaker 3: your fhareowood off the T twenty percent of the time.
Speaker 3: You're probably can hit driver everywhere you can right because
Speaker 3: you need the length off the tee. If you're someone
Speaker 3: who hits their driver three hundred yards, you're gonna hit
Speaker 3: your Ferareo off the T eighty percent of the time.
Speaker 3: You're gonna be using it as a positional club every
Speaker 3: now and then you'll hit it into a par five,
Speaker 3: but mostly positional off the tee. So when we looked
Speaker 3: at designing our product, we wanted to combine who is
Speaker 3: going to be using each specific model with where do
Speaker 3: we think they're going to play it right. So LST
Speaker 3: consumer probably is that person hitting three hundred yard drives
Speaker 3: plus right, So we designed the face on the LST
Speaker 3: to be the tallest of the trio to allow them
Speaker 3: to hit off the tea a little with a little
Speaker 3: bit more confidence, whereas the SFT is we'd assume is
Speaker 3: the consumer that needs help right. They need more distance,
Speaker 3: they need the ball to turn over, get in the
Speaker 3: air and turn over. We think that person is going
Speaker 3: to hit their driver two hundred yards right closer to
Speaker 3: the bottom end of the spectrum. So we thought, you
Speaker 3: know what, we should make that fairwood shallow, keep it
Speaker 3: low to the ground to help the ball get in
Speaker 3: the air. So we're really trying to tailor the designs
Speaker 3: and the MAX.
Speaker 1: It's somewhere in the middle.
Speaker 3: So if we're looking at the face height gradient, the
Speaker 3: LST's gonna be the tallest. MAX is moderate SFT. We're
Speaker 3: trying to keep really shallow.
Speaker 2: Marty. I mean that was the thing that sit out
Speaker 2: to me right out of the bat. And the first
Speaker 2: fairrywood I hit with four forty was the five wood,
Speaker 2: and I was shocked how tall the LST was. And
Speaker 2: for me, that's great. I'm a little steper with Fairwoods'm
Speaker 2: a little seper in general with my golf swing. I
Speaker 2: loved how tall that wood was because I felt like
Speaker 2: I could hit it off the turf and really kind
Speaker 2: of still smash it if I needed to. But you know,
Speaker 2: I'm a guy that's gonna hit a lot of fairywoods
Speaker 2: off teas and that's important. You get a little you
Speaker 2: get tee it up. You can actually kind of squeeze
Speaker 2: one out there. So I was very impressed with, like,
Speaker 2: you know, again the tallness of lst.
Speaker 1: Yeah, yeah, that was something that we've seen from some
Speaker 1: of our tour players. Kind of a swing character. You
Speaker 1: tend to want to hit down on it a little bit,
Speaker 1: squeeze it out there. I mean Louis us stays and
Speaker 1: was one of our guys for a long time, played
Speaker 1: the G five super I.
Speaker 2: Get my swing gets off to Louis all the time,
Speaker 2: So thanks for doing it.
Speaker 1: Yeah, Like Louis, you know, Hunter mayhon back in the
Speaker 1: day like the deep face fairy wood, but Travis making
Speaker 1: the face deeper it doesn't come without a cost, right,
Speaker 1: Like if you try to make the face taller, your
Speaker 1: Cg's going up and you're is a designer to be
Speaker 1: like never doing that, right? So what did we do
Speaker 1: to counteract that with the four to forty?
Speaker 3: Yeah, we have fought for so long to get higher launch,
Speaker 3: lower spin farm Faiywood. So you see over the transition
Speaker 3: from G five days to where we're at with G
Speaker 3: four to thirty. We've made our faces shallower and shallower
Speaker 3: and shallower, trying to achieve lower and lower CG. So
Speaker 3: the ball gets in the air with four to forty.
Speaker 3: The main desire from everyone that uses the product is
Speaker 3: we want the face to be a little bit taller.
Speaker 3: We love how it performs off the turf. We just
Speaker 3: want to hit off the tea a little bit more
Speaker 3: than we are right now. So growing the face height
Speaker 3: is just as simple as making the face taller. But
Speaker 3: when you do that, see goes up. Everything we fought
Speaker 3: for from four twenty five to four thirty goes away, right,
Speaker 3: So we want to do that without sacrifice growing the
Speaker 3: face height. We had to do something else to keep
Speaker 3: the CG low so Freehau's design is a really big
Speaker 3: one across the entire Metal Woods family. Driver Farry and
Speaker 3: Hybrid to help lower the CG remove mass high in
Speaker 3: the heel, right, So it's removing the mass located in
Speaker 3: the high heel region. When we remove that mass, we
Speaker 3: could make the face taller. Basically, one for one every
Speaker 3: gram we saved in the heel, we made the face taller,
Speaker 3: so effectively you can deliver a taller face with the
Speaker 3: same cig height. So to perform the same off the ground,
Speaker 3: we have a little bit more confidence off the t.
Speaker 1: What about the carbon fly wrap, what purpose does that serve?
Speaker 1: How much mass are you save in would the carbon
Speaker 1: fly wrap on the ferry.
Speaker 3: With Yeah, should not be understated. We first introduced carbon
Speaker 3: fly wrap on the faroywoods back in four thirty. From
Speaker 3: four twenty five to four thirty is about ten to
Speaker 3: twelve grams depending on the loft, right, So it's a
Speaker 3: lot of mass to save from an area. Literally the
Speaker 3: highest point on the crown we're lowering that mass free
Speaker 3: hozle on the max and the sfts is about ten grams.
Speaker 3: So from four twenty five to four to forty, it's
Speaker 3: about twenty grams of mass we saved from an area
Speaker 3: is really high on the face.
Speaker 2: Yeah, I mean we're talking four grams with the driver.
Speaker 2: I mean this is incredible.
Speaker 3: Yeah, so that's the difference in a driver you have titanium.
Speaker 3: It's already really geared towards being lightweight. Faariywoods are steel.
Speaker 3: They're heavy, but they're strong. That's why we have them.
Speaker 3: So any gram, any amount of volume, we can remove,
Speaker 3: and steel is much more efficient in terms of mass saving.
Speaker 2: So, Travis, I've always been a fan of yours, but
Speaker 2: you went up on my list when the fourwood it
Speaker 2: really really started to come back just for you forty.
Speaker 2: I think my favorite pink club I've ever had is
Speaker 2: a G twenty four wood. I used it for years
Speaker 2: and years and years. Four wood is back. Why did
Speaker 2: we bring the forwood back with four forty?
Speaker 3: Yeah, it's I mean, if you look in the bags
Speaker 3: of some of our tour players, even the engineers in
Speaker 3: the office, you'll find a lot of forwoods in four thirty.
Speaker 3: Right now, they're playing a five wood turned down right
Speaker 3: from eighteen to sixteen to five with a three wood shaft.
Speaker 3: It's it's been a club that we have all semi
Speaker 3: built ourselves. The reason why we want to launch it
Speaker 3: in four to forty was just to add it as
Speaker 3: a stock offering. So the three woods fifteen degrees, the
Speaker 3: four would be seventeen, and we've actually moved the five
Speaker 3: wood up a little bit to make room, basically space
Speaker 3: them out a little bit to shove a forward in
Speaker 3: the middle. So it's going to be a three wood
Speaker 3: shaft seventeen degrees of loft, and it's really geared towards
Speaker 3: someone who might need a little bit more help getting
Speaker 3: the ball in the air. Let's say they don't have
Speaker 3: enough speed to play a three wood. Three woods are
Speaker 3: tough to hit for a lot of players, right, so
Speaker 3: they need just a little bit more loft to get
Speaker 3: the ball in the air. Or it could be something
Speaker 3: that is a really good play for our tour staff,
Speaker 3: someone that wants a positional distance club. These guys hit
Speaker 3: it three ten, three twenty, right. They don't need to
Speaker 3: be hitting their fairywood always two eighty five off the tee,
Speaker 3: so a lot of them will self gravitate towards a
Speaker 3: higher loft of fairwood to hit a number, right. They
Speaker 3: want a gap to a specific number, so it should
Speaker 3: be good.
Speaker 1: Yeah.
Speaker 2: And also, I mean the fours in the name twice,
Speaker 2: so you might as well have a four wood is
Speaker 2: there as well? If it's four foot forward. What are
Speaker 2: we doing here? I mean, that'd be silly.
Speaker 1: Travis. You talked a lot about players using our trajectory
Speaker 1: tuning sleeve, which kind of tilts the shaft axis a
Speaker 1: little so we can change the loft. There's been times
Speaker 1: where we've designed Fairywood's with the soul a little bit flatter.
Speaker 1: So if you maybe put in the plus position, the
Speaker 1: face starts get looking a little closed. Yea. Do we
Speaker 1: do anything in the four to forty kind of counter that?
Speaker 1: And can you tell us a little bit about that?
Speaker 3: Yeah? No, I think to your point, we've designed our
Speaker 3: souls really flat and our face is pretty shallow to
Speaker 3: chase low CG. Freehau's design has allowed us to rethink
Speaker 3: how we want to shape that Fairywood. So when you
Speaker 3: add loft to Fairywood any club, really the face is
Speaker 3: going to want to shut or rock close.
Speaker 2: Right.
Speaker 3: For some players, that's great, I think we see. I know,
Speaker 3: I keep going back to tour, but they're the people
Speaker 3: that I talk to a lot right now, very sensitive
Speaker 3: face angle for performance right, anything that sits too open
Speaker 3: or too closed instantly will not be hit right. We
Speaker 3: need to find the right loft for that player. When
Speaker 3: we add loft to a fairrywood, typically it'll shut quite significantly,
Speaker 3: about one to two degrees for every loft a degree
Speaker 3: of loft that is added with no ability. On four
Speaker 3: to thirty, it's great. Cg's super low. When it rocks shut,
Speaker 3: it's staying there. It's very stable. The RFA, the resting
Speaker 3: face angle we call it. It's very stable on four
Speaker 3: thirty to its own demise. When we add loft and
Speaker 3: the plus big plus small plus positions, it does tend
Speaker 3: to sit a little close. So on four to forty
Speaker 3: we decided to remove some of that material, kind of
Speaker 3: go back to older soul shapings that allow you to
Speaker 3: rock back open when you do add loft, something that
Speaker 3: we weren't previously willing to do because we've been chasing
Speaker 3: low low, low low low CG for so long. But
Speaker 3: Freehaus's design definitely did allow us to add in that feature.
Speaker 1: So I think for the better player, I think it's like, hey,
Speaker 1: I get on a part five, Shane, You're trying to
Speaker 1: hit this big banana cut in there. You go to
Speaker 1: open the face a lot, the lead edge rises up
Speaker 1: and you're like, I wish you didn't do that as much.
Speaker 1: Is it going to do it less with les four
Speaker 1: forty less?
Speaker 3: Yes, intended to be less, so we really want to unlock.
Speaker 3: We have trajectory tune sleeves. They're great, right. We have
Speaker 3: very simple, lightweight, easy use design. We felt like we
Speaker 3: weren't really harnessing the plus loft settings as much as
Speaker 3: we could, right, so we saw a lot of people
Speaker 3: in the five wood turned down to a four wood,
Speaker 3: right so it'd sit nice and open. We do feel
Speaker 3: like with the smoother soul design we have on the
Speaker 3: firewood and the hybrid, it'll allow people to when you
Speaker 3: add a little bit loft, it'll sit shut. You can
Speaker 3: rock it back open still keeping the leading edge closer
Speaker 3: to the ground.
Speaker 2: Travis, The fairway world has changed a lot over the
Speaker 2: last few years. I mean I think about fairy woods
Speaker 2: when I was growing up and you had a three
Speaker 2: wood and maybe you had a five wood, right, the
Speaker 2: popularity of the seven wood and now nine woods even
Speaker 2: in bags. Will that be a part of the four
Speaker 2: to forty family as well?
Speaker 3: For sure? Yes. I think across the market we've seen
Speaker 3: a big trend of more and more high lofted fairywoods
Speaker 3: and less hybrids. Like people are finding the transition to
Speaker 3: fairywood's a little bit more palable. It's a bigger head,
Speaker 3: a little bit more forgiving, you get a little bit
Speaker 3: more height, the shaft is longer, so the person that
Speaker 3: needs help getting the ball in the air is probably
Speaker 3: actually better suited with a high lofted fairywood. And so
Speaker 3: that's actually gonna be a big story for us. We
Speaker 3: added a forwood. We think that fourwood is going to
Speaker 3: gap really well to a seven wood or a nine
Speaker 3: wood in the line, depending on your club at speed,
Speaker 3: in the fitting environment. We can dial it in for you.
Speaker 2: I mean, Marty, it is so funny because you know,
Speaker 2: when I was growing up, you know, I mean, no,
Speaker 2: no good player would be seen with a seven wood. Yeah,
Speaker 2: for goodness sakes, a nine wood was four and anybody
Speaker 2: that played golf. And now you know you're seeing good players.
Speaker 2: You're seeing professional golfers using nine woods at times in
Speaker 2: their bags.
Speaker 1: Yeah, yeah, no, I think it's been great. I mean,
Speaker 1: I can't understand the importance of things like the spinsistency
Speaker 1: because to me, it kind of brings to life thin
Speaker 1: to win, so you like, you can thin it and
Speaker 1: see you still hit that have that great result. I
Speaker 1: think on the tour side, you know, we and you
Speaker 1: can and folks can do this. In the fitting environment.
Speaker 1: You can play you know, a seven wood with a
Speaker 1: nine fitted in there and put the nine wood shaft
Speaker 1: in it tried a little bit shorter if you need to,
Speaker 1: so you can use the shaft length to kind of
Speaker 1: dial in the spin. So I think, yeah, we're gonna
Speaker 1: we're gonna see a lot of three or the four
Speaker 1: to seven combo. So those are great options in the
Speaker 1: MAX family. Travis talk a little bit about SFT, the
Speaker 1: approach to that, what lofts are there, who's that for,
Speaker 1: and what does it do?
Speaker 3: Yeah, the SFT is straight flight technology for those that
Speaker 3: don't know what the SFT stands for, and it's really
Speaker 3: geared for someone who needs to help get the ball
Speaker 3: in the air.
Speaker 1: So it's a little bit more loft.
Speaker 3: So the three would sixteen degrees in the SFT family,
Speaker 3: so a degree more loft than it's MAX or LST counterpart.
Speaker 3: And it's really geared towards delivering kind of that rounded shape, confidence,
Speaker 3: inspiring a little bit bigger overall profile, and like we
Speaker 3: talked about shallower face, we're trying to keep the cg
Speaker 3: as low as possible, trying to get the ball in
Speaker 3: the air. So do we have a three, the five
Speaker 3: and the seven space sixteen nineteen twenty two, trying to
Speaker 3: get equal gapping between those three if you do want
Speaker 3: to add those three to your bag, but really geared
Speaker 3: towards the person who needs help getting the ball in
Speaker 3: the air.
Speaker 2: Marty Dara, ask you what's in your bag right now?
Speaker 2: In terms of the four forty fairly woods. I'm always
Speaker 2: I'm always a little scared. Sometimes they ask what you
Speaker 2: got going?
Speaker 1: Yeah, no, I've typically been a five wood player, but
Speaker 1: I've played it in the minus position, either either big
Speaker 1: minus or small minus, perfect five, perfect four wood for me?
Speaker 2: Well do you s? Yeah?
Speaker 1: At forty two inches? Okay, forty two inches, So it's
Speaker 1: a little short. It's it's a it's an inch short.
Speaker 1: It's a half inch short of a five wood and
Speaker 1: one inch short of standard. But that's what I've played
Speaker 1: my five wood aut I've played my five wood at
Speaker 1: forty two, which is traditionally minus a half in a
Speaker 1: four wood, it's it's minus one inch.
Speaker 2: Always seen I'll say that.
Speaker 1: Yeah.
Speaker 2: The bag of Marty Jerts and Travis we talked about
Speaker 2: the lofted woods, but hybrid's a big part of four
Speaker 2: to forty as well. What should people expect with the
Speaker 2: hybrids with four to forty.
Speaker 3: Yeah, Hybrid's kind of similar story. We looked at when
Speaker 3: we first designed this product.
Speaker 1: Who uses our hybrids?
Speaker 3: Okay, we looked at all this arco state on farirywood,
Speaker 3: where do people hit them? But with hybrids, we really
Speaker 3: wanted to know who is this consumer and so we
Speaker 3: actually went no further than what I who I think
Speaker 3: are the best hybrid players in the world. LPGA Tour Yep, Yeah,
Speaker 3: there is a staggering number of ping staff players on
Speaker 3: the LPGA tour. That player four hybrid, that player five hybrid.
Speaker 3: So we asked them what do you need? What do
Speaker 3: you want out of your bag? And with hybrids, they
Speaker 3: just want more height, more stopping power. This is a
Speaker 3: club that is being used to gap between their irons
Speaker 3: and their ferrywoods. It's replacing a long iron, so they
Speaker 3: need height. And so with four thirty, we felt like
Speaker 3: we do really well, our hybrids do really well in
Speaker 3: the marketplace and on tour. If we could layer on
Speaker 3: adding a little bit of height while keeping our distance,
Speaker 3: that we have right now, it'd be a big win,
Speaker 3: which is why we explored free howe design. Right, it's
Speaker 3: the same technology trying to lower CG in every which
Speaker 3: way we can, so free housel design takes mass out
Speaker 3: of the high heel. We shorten the face height too,
Speaker 3: trying to lower the face height. Like I talked about
Speaker 3: the farrywoods, we're trying to lower the CG. Lowering the
Speaker 3: face height allow us to go a little thinner, so
Speaker 3: we save a ton of masks from the face the hozzle.
Speaker 3: What we really were able to do with the really
Speaker 3: low CG was add more loft without having excess spin
Speaker 3: right eight or losing ball speed, so it launches higher
Speaker 3: due the extra loft, but still maintains a ball speed
Speaker 3: and spin of a club that has a degree less loft.
Speaker 3: So we're able to achieve a little bit peak higher
Speaker 3: peak height the same carry distance, if not a little
Speaker 3: bit more in our testing.
Speaker 2: So an LPGA player might use a hybrid on a
Speaker 2: long par three or maybe a second shot into a
Speaker 2: par five. When you look at Arco Stata for maybe
Speaker 2: an average player that has a few hybrids in the bag,
Speaker 2: where are they using those.
Speaker 3: Clubs similar I think if you look at average club
Speaker 3: HD speed on LPG Tour, the driver average club at
Speaker 3: speed is around ninety five miles an hour. If I
Speaker 3: look at the average of every ping fitting we've ever given,
Speaker 3: I think it's around eighty five. So it's not that
Speaker 3: far apart from each other. So we have assumed a
Speaker 3: lot of the places the LPGA Tour player will use
Speaker 3: their clubs our G consumers are going to be well
Speaker 3: suited in those places as well, so we would see
Speaker 3: the kind of the same trends.
Speaker 1: Yeah, Shane. One thing really fun with the four forty
Speaker 1: hybrid is we have when we first sit down to
Speaker 1: design the product, Travis's team on the design side, my
Speaker 1: team on the fitting side will kind of put our
Speaker 1: brains together and be like if we could wave a
Speaker 1: magic wand what could we do. And we went into
Speaker 1: the four forty, it was like, we want the iron
Speaker 1: peak height to be here. We went the Fairwoods to
Speaker 1: be here, and we went the hybrids exactly in the
Speaker 1: middle fifty percent right, because with the four thirty, we
Speaker 1: are seeing the hybrids be more thirty percent higher than
Speaker 1: the irons as opposed to right in the middle. And
Speaker 1: when we did our final product validation, spot bang on.
Speaker 1: The hybrids go right in between the fairy woods and
Speaker 1: the long iron, so the fitting is phenomenal. Now you
Speaker 1: get these perfect three perfect options. You know, if you're
Speaker 1: starting to lose height. This is what drives all the
Speaker 1: algorithms and the gapping app which I know you've used,
Speaker 1: we talked about in Pink co Pilot. So I love
Speaker 1: that the hybrids go that much higher without going.
Speaker 2: Shorter, same distance, if not a little bit more in some.
Speaker 1: Loss because they have to keep up with the iron.
Speaker 1: So talk about that, Travis. What we do. The hybrids
Speaker 1: need to talk to the irons. It's not like the
Speaker 1: hybrid designers over there in a box, right, we're all we.
Speaker 2: All sit next to each other. Yeah.
Speaker 3: So we've made some really great advancements with four to
Speaker 3: forty long irons and four to forty I think we're
Speaker 3: quoting the five iron for certain consumers could go four
Speaker 3: to five yards longer than four to thirty. So when
Speaker 3: we're looking at gapping between an iron that already is
Speaker 3: better performing than where we're at today to fairrywoods that
Speaker 3: we think think are more versatile and have better fitting
Speaker 3: options and have increased distance from where we're at today,
Speaker 3: we need that hybrid to do the heavy lifting as well,
Speaker 3: So I think it is a true testament. Adding more
Speaker 3: loft without losing distance helps us get those peak height
Speaker 3: trajectory differences. So if someone can't get the five roun
Speaker 3: in the air, which we know are a lot of people,
Speaker 3: four irons are very hard to get in the air
Speaker 3: for a lot of people, we think we have really
Speaker 3: good options to give a little bit more heightened the hybrid.
Speaker 3: And if you still have hard time getting the hybrid
Speaker 3: in the air, we make really good high lofted ferrywoods, right,
Speaker 3: So it's all about fitting copilot. The Gaping app is
Speaker 3: really good.
Speaker 2: For that, Marty. I think about you know, the average
Speaker 2: golfer out there listening to the podcast and hearing all
Speaker 2: this and wondering what goes in my bag? Right, because
Speaker 2: there are so many options. I mean, you can get fit, obviously,
Speaker 2: and we preach that a lot, but how important is
Speaker 2: it to lean into something like the Gaping app and
Speaker 2: just lean into a place where you can type in
Speaker 2: your numbers and where you play and how your game
Speaker 2: kind of fits maybe the equipment that's coming up, and
Speaker 2: how do you pick between a hybrid and a seven
Speaker 2: wood or you know something like that. I mean, where
Speaker 2: do the golfers go?
Speaker 1: Yeah, the actionable takeaway for the for the listener out there.
Speaker 1: Number one. If you haven't done a gap fitting, go
Speaker 1: on to webfit webfit dot ping dot com logins. You
Speaker 1: don't even put launch condition numbers in there. We just
Speaker 1: kind of ask you some qualitative, easy to answer questions
Speaker 1: a couple minutes in there, and it builds your bag.
Speaker 1: It gives you kind of conceptual framework, not intended to
Speaker 1: replace an actual dynamic fitting on a launch monitor, but
Speaker 1: it's really fun to go there. It's kind of like
Speaker 1: your practice round for your club fitting. Then go to
Speaker 1: or find a fitter tool on ping dot com and
Speaker 1: we have a little filter in there that says, hey,
Speaker 1: I use copilot. Go see a fitter that uses copilot.
Speaker 1: You're gonna love going on the gaping app because it'll
Speaker 1: break down. You go, you go hit seven irons. The
Speaker 1: fitter is going to put your launch condition numbers in
Speaker 1: and the gapping app will predict pretty creepily accurate. You
Speaker 1: know where in your irons are you going to start
Speaker 1: losing peak height? We have great algorithms there and there
Speaker 1: that says, hey, your longest sirn should be a six
Speaker 1: iron or seven iron or five iron. Then what hybrids
Speaker 1: do you play? What fairwoods do you play? And all
Speaker 1: this product testing that we've done to validate these designs
Speaker 1: is driving all that. So you really do get access
Speaker 1: to the same tools and testing that we've done right
Speaker 1: here at the proving grounds.
Speaker 2: Travis, I love to ask Marty about the bag, but
Speaker 2: I know the four wood is kind of your baby.
Speaker 2: Is a fourwood in your bag right now?
Speaker 3: Ah?
Speaker 2: Yes, it is for sure? I mean you can't you
Speaker 2: can't say away, no, why would you? That would be
Speaker 2: so silly. I mean, I'm probably gonna lean back in
Speaker 2: the four wood world. I've been seven wood for a while, Marty,
Speaker 2: but I think I I might, I might go back.
Speaker 1: Yeah, what about Travis, Let's talk a little bit about
Speaker 1: the LST Fairywood. Yeah, what goes into the LST? Who's it? Four?
Speaker 1: Do we add anything new there this year?
Speaker 2: Yeah? So we did.
Speaker 3: We obviously talked about the face high changes, right, We're
Speaker 3: trying to gear that club for someone who wants to
Speaker 3: hit it more off the te big things. We have
Speaker 3: a new face material. HST two twenty is the strongest
Speaker 3: tightening we've used in a product to date, which allows
Speaker 3: us to make the face taller and thinner. It's hot.
Speaker 3: In our testing we're seeing with some of our elite players,
Speaker 3: we're seeing over a mone hour more ball speed compared
Speaker 3: to four to thirty LST, which we think is one
Speaker 3: of the fastest fairy woods out there. So we're layering
Speaker 3: on more speed carbon fly rap so free hozzle, it's
Speaker 3: not going anywhere, it's there on Across all of our
Speaker 3: metal woods we have free hozzle, carbon fly rap are
Speaker 3: taller HST two twenty face wrap design, and all of
Speaker 3: that leads us with a lot of mass savings that
Speaker 3: we put into our tungsten soule plate. Basically every gram
Speaker 3: we say from the design, we put as low as
Speaker 3: humanly possible in the club to drive that CG down.
Speaker 1: So how much weights in the soule play right there?
Speaker 1: Eighty five.
Speaker 3: At so we actually so we have the three LST,
Speaker 3: which we've added a ton of new playability too, and
Speaker 3: we also added the five l ST. I think it's
Speaker 3: been a desire to get a club that has nineteen
Speaker 3: degrees of loft, gets to the ball in the air,
Speaker 3: but doesn't spin excessively right, So compared to the max.
Speaker 3: It should spin four to five hundred rpm lower than
Speaker 3: the equitable max Fairrywood five five Max Fairrywood. So it's
Speaker 3: gonna be good. It's another fitting option, right, you love those?
Speaker 1: Yeah, we got a lot of fitting options, a lot
Speaker 1: of clubs options.
Speaker 2: Travisa, I'd say you did as good as that sweater looks.
Speaker 2: I mean, that's a good looking ping sweater you go today.
Speaker 2: We appreciate, obviously the insight into four forty and uh,
Speaker 2: the work you put into it. Like I said, I've
Speaker 2: been a forwood guy most of my life and I'm
Speaker 2: excited to get back into its true forward. By the way,
Speaker 2: I know there's been some quote unquote forwards in the
Speaker 2: King family, but having the actual four on the head
Speaker 2: is going to be cool. This is the Ping Proun
Speaker 2: Grounds Podcast