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Speaker 1: The guys from paying They've kind of showed me how

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Speaker 1: much the equipment matters.

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Speaker 2: I just love that I can hit any shot I

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Speaker 2: kind of want.

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Speaker 1: We're gonna be able to tell some fun stories about

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Speaker 1: what goes on here to help golfers play better golf.

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Speaker 2: Hey, everybody, welcome back to the Pink proven Grounds Podcast.

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Speaker 2: I am Shane Bak and joined as always by Marty

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Speaker 2: Jerts and Marty. We got an exciting guest today, talk

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Speaker 2: a little fairway woods.

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Speaker 1: We got Travis Millerman. So he is the chief engineer

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Speaker 1: on the Fairweywood family, So we couldn't have a better

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Speaker 1: engineer knows it all this He does know it all

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Speaker 1: and knows every nook and cranny of the four forty

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Speaker 1: fairway Woods. Travis. I think the listeners out there follow

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Speaker 1: the Proving Grounds podcast know that the four to thirty

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Speaker 1: fairway would pretty much dominated the usage on the PGA Tour.

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Speaker 1: All of our staff used at a lot of non

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Speaker 1: staff players using it. Super popular. Why was it so

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Speaker 1: popular and what did we do to make it even

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Speaker 1: better with the four to forty?

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Speaker 2: Yeah?

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Speaker 3: No, I think it's done really well on the PGA Tour. Shockingly,

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Speaker 3: it did better on the PGA Tour. It's second year

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Speaker 3: in launch, in life cycle of its product, but I

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Speaker 3: think we had some stat that it won. The fairywould

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Speaker 3: count The G four to thirty Max Firrywood was the

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Speaker 3: number one fairwood on the PGA Tour for thirty six

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Speaker 3: out of forty weeks.

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Speaker 2: In a row.

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Speaker 3: Crazy pretty good nine months stretch there, and I think

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Speaker 3: it truly is a testament to delivering stable flight. The

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Speaker 3: Max Ferrywood was the number one model, not the LST

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Speaker 3: so it did provide a really good ability to get

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Speaker 3: the ball in the air with pretty stable MOI properties.

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Speaker 3: So we felt like the players had pretty good distance

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Speaker 3: control and directional control off the tee.

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Speaker 1: What role did you know? I see? You know, folks

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Speaker 1: are go out and they see the fairwood to retail,

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Speaker 1: to see the sticker. Spinsistency might sound like some marketing

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Speaker 1: term to them. What is sponsistency? How does it work?

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Speaker 1: How did it work in the four thirty? We made

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Speaker 1: need changes in the four to forty.

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Speaker 3: Yeah, easy to say, right, sponsistency. So sponsistency is our

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Speaker 3: variable role. So it's the the change of the curvature

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Speaker 3: of the face from the top of the crown to

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Speaker 3: the bottom of the sole. We vary the curvature of

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Speaker 3: that to help people give more consistent spin conditions. So

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Speaker 3: as we'd say spin sistent, so lower on the face.

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Speaker 3: Typically with fairywoods that don't have this technology, they're gonna

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Speaker 3: launch pretty low with a ton of spin. So we've

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Speaker 3: actually shaped the bottom of that face such that the

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Speaker 3: spin conditions will be a little bit more consistent relative

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Speaker 3: to a shot in the center of the face or

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Speaker 3: even high on the face. So we do vary that

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Speaker 3: to help add to the total effective performance to the club.

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Speaker 3: It would even say, you could say it's a little

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Speaker 3: bit more effective my even though it's not going to

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Speaker 3: show up on any reading.

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Speaker 2: Travis, I want to talk about fairy woods in terms

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Speaker 2: of usage because I feel like there's kind of a

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Speaker 2: debate right now. It's like off the t off the turf,

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Speaker 2: you know, you're hitting a second shot into a par five,

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Speaker 2: and it feels like certain fairywoods are built specifically for

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Speaker 2: one part or the other, and I imagine it's tough

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Speaker 2: to build one that works both off the tea and

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Speaker 2: from a fairway.

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Speaker 1: No.

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Speaker 3: Yeah, speaking to PJA tour players, they're the ones that

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Speaker 3: want it to do everything right from every place, right

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Speaker 3: off the tee, off the turf. So yeah, when we

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Speaker 3: designed the four to forty product, we looked at where

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Speaker 3: do people even use their faraway woods. We have a

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Speaker 3: great partnership with our cost a ton of data that

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Speaker 3: we looked at for real consumers using our products and

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Speaker 3: just jet farowoods in general, and found it's highly correlated

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Speaker 3: to how far do you hit your driver as to

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Speaker 3: where you're gonna use your faroywood right. So if you're

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Speaker 3: a consumer, I think this is the approximate averages. If

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Speaker 3: you hit your driver two hundred yards, you're gonna hit

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Speaker 3: your fhareowood off the T twenty percent of the time.

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Speaker 3: You're probably can hit driver everywhere you can right because

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Speaker 3: you need the length off the tee. If you're someone

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Speaker 3: who hits their driver three hundred yards, you're gonna hit

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Speaker 3: your Ferareo off the T eighty percent of the time.

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Speaker 3: You're gonna be using it as a positional club every

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Speaker 3: now and then you'll hit it into a par five,

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Speaker 3: but mostly positional off the tee. So when we looked

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Speaker 3: at designing our product, we wanted to combine who is

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Speaker 3: going to be using each specific model with where do

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Speaker 3: we think they're going to play it right. So LST

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Speaker 3: consumer probably is that person hitting three hundred yard drives

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Speaker 3: plus right, So we designed the face on the LST

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Speaker 3: to be the tallest of the trio to allow them

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Speaker 3: to hit off the tea a little with a little

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Speaker 3: bit more confidence, whereas the SFT is we'd assume is

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Speaker 3: the consumer that needs help right. They need more distance,

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Speaker 3: they need the ball to turn over, get in the

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Speaker 3: air and turn over. We think that person is going

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Speaker 3: to hit their driver two hundred yards right closer to

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Speaker 3: the bottom end of the spectrum. So we thought, you

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Speaker 3: know what, we should make that fairwood shallow, keep it

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Speaker 3: low to the ground to help the ball get in

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Speaker 3: the air. So we're really trying to tailor the designs

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Speaker 3: and the MAX.

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Speaker 1: It's somewhere in the middle.

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Speaker 3: So if we're looking at the face height gradient, the

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Speaker 3: LST's gonna be the tallest. MAX is moderate SFT. We're

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Speaker 3: trying to keep really shallow.

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Speaker 2: Marty. I mean that was the thing that sit out

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Speaker 2: to me right out of the bat. And the first

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Speaker 2: fairrywood I hit with four forty was the five wood,

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Speaker 2: and I was shocked how tall the LST was. And

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Speaker 2: for me, that's great. I'm a little steper with Fairwoods'm

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Speaker 2: a little seper in general with my golf swing. I

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Speaker 2: loved how tall that wood was because I felt like

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Speaker 2: I could hit it off the turf and really kind

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Speaker 2: of still smash it if I needed to. But you know,

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Speaker 2: I'm a guy that's gonna hit a lot of fairywoods

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Speaker 2: off teas and that's important. You get a little you

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Speaker 2: get tee it up. You can actually kind of squeeze

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Speaker 2: one out there. So I was very impressed with, like,

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Speaker 2: you know, again the tallness of lst.

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Speaker 1: Yeah, yeah, that was something that we've seen from some

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Speaker 1: of our tour players. Kind of a swing character. You

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Speaker 1: tend to want to hit down on it a little bit,

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Speaker 1: squeeze it out there. I mean Louis us stays and

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Speaker 1: was one of our guys for a long time, played

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Speaker 1: the G five super I.

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Speaker 2: Get my swing gets off to Louis all the time,

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Speaker 2: So thanks for doing it.

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Speaker 1: Yeah, Like Louis, you know, Hunter mayhon back in the

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Speaker 1: day like the deep face fairy wood, but Travis making

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Speaker 1: the face deeper it doesn't come without a cost, right,

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Speaker 1: Like if you try to make the face taller, your

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Speaker 1: Cg's going up and you're is a designer to be

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Speaker 1: like never doing that, right? So what did we do

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Speaker 1: to counteract that with the four to forty?

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Speaker 3: Yeah, we have fought for so long to get higher launch,

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Speaker 3: lower spin farm Faiywood. So you see over the transition

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Speaker 3: from G five days to where we're at with G

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Speaker 3: four to thirty. We've made our faces shallower and shallower

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Speaker 3: and shallower, trying to achieve lower and lower CG. So

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Speaker 3: the ball gets in the air with four to forty.

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Speaker 3: The main desire from everyone that uses the product is

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Speaker 3: we want the face to be a little bit taller.

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Speaker 3: We love how it performs off the turf. We just

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Speaker 3: want to hit off the tea a little bit more

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Speaker 3: than we are right now. So growing the face height

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Speaker 3: is just as simple as making the face taller. But

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Speaker 3: when you do that, see goes up. Everything we fought

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Speaker 3: for from four twenty five to four thirty goes away, right,

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Speaker 3: So we want to do that without sacrifice growing the

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Speaker 3: face height. We had to do something else to keep

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Speaker 3: the CG low so Freehau's design is a really big

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Speaker 3: one across the entire Metal Woods family. Driver Farry and

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Speaker 3: Hybrid to help lower the CG remove mass high in

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Speaker 3: the heel, right, So it's removing the mass located in

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Speaker 3: the high heel region. When we remove that mass, we

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Speaker 3: could make the face taller. Basically, one for one every

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Speaker 3: gram we saved in the heel, we made the face taller,

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Speaker 3: so effectively you can deliver a taller face with the

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Speaker 3: same cig height. So to perform the same off the ground,

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Speaker 3: we have a little bit more confidence off the t.

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Speaker 1: What about the carbon fly wrap, what purpose does that serve?

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Speaker 1: How much mass are you save in would the carbon

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Speaker 1: fly wrap on the ferry.

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Speaker 3: With Yeah, should not be understated. We first introduced carbon

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Speaker 3: fly wrap on the faroywoods back in four thirty. From

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Speaker 3: four twenty five to four thirty is about ten to

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Speaker 3: twelve grams depending on the loft, right, So it's a

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Speaker 3: lot of mass to save from an area. Literally the

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Speaker 3: highest point on the crown we're lowering that mass free

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Speaker 3: hozle on the max and the sfts is about ten grams.

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Speaker 3: So from four twenty five to four to forty, it's

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Speaker 3: about twenty grams of mass we saved from an area

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Speaker 3: is really high on the face.

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Speaker 2: Yeah, I mean we're talking four grams with the driver.

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Speaker 2: I mean this is incredible.

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Speaker 3: Yeah, so that's the difference in a driver you have titanium.

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Speaker 3: It's already really geared towards being lightweight. Faariywoods are steel.

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Speaker 3: They're heavy, but they're strong. That's why we have them.

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Speaker 3: So any gram, any amount of volume, we can remove,

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Speaker 3: and steel is much more efficient in terms of mass saving.

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Speaker 2: So, Travis, I've always been a fan of yours, but

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Speaker 2: you went up on my list when the fourwood it

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Speaker 2: really really started to come back just for you forty.

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Speaker 2: I think my favorite pink club I've ever had is

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Speaker 2: a G twenty four wood. I used it for years

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Speaker 2: and years and years. Four wood is back. Why did

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Speaker 2: we bring the forwood back with four forty?

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Speaker 3: Yeah, it's I mean, if you look in the bags

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Speaker 3: of some of our tour players, even the engineers in

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Speaker 3: the office, you'll find a lot of forwoods in four thirty.

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Speaker 3: Right now, they're playing a five wood turned down right

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Speaker 3: from eighteen to sixteen to five with a three wood shaft.

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Speaker 3: It's it's been a club that we have all semi

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Speaker 3: built ourselves. The reason why we want to launch it

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Speaker 3: in four to forty was just to add it as

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Speaker 3: a stock offering. So the three woods fifteen degrees, the

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Speaker 3: four would be seventeen, and we've actually moved the five

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Speaker 3: wood up a little bit to make room, basically space

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Speaker 3: them out a little bit to shove a forward in

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Speaker 3: the middle. So it's going to be a three wood

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Speaker 3: shaft seventeen degrees of loft, and it's really geared towards

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Speaker 3: someone who might need a little bit more help getting

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Speaker 3: the ball in the air. Let's say they don't have

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Speaker 3: enough speed to play a three wood. Three woods are

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Speaker 3: tough to hit for a lot of players, right, so

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Speaker 3: they need just a little bit more loft to get

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Speaker 3: the ball in the air. Or it could be something

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Speaker 3: that is a really good play for our tour staff,

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Speaker 3: someone that wants a positional distance club. These guys hit

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Speaker 3: it three ten, three twenty, right. They don't need to

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Speaker 3: be hitting their fairywood always two eighty five off the tee,

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Speaker 3: so a lot of them will self gravitate towards a

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Speaker 3: higher loft of fairwood to hit a number, right. They

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Speaker 3: want a gap to a specific number, so it should

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Speaker 3: be good.

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Speaker 1: Yeah.

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Speaker 2: And also, I mean the fours in the name twice,

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Speaker 2: so you might as well have a four wood is

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Speaker 2: there as well? If it's four foot forward. What are

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Speaker 2: we doing here? I mean, that'd be silly.

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Speaker 1: Travis. You talked a lot about players using our trajectory

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Speaker 1: tuning sleeve, which kind of tilts the shaft axis a

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Speaker 1: little so we can change the loft. There's been times

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Speaker 1: where we've designed Fairywood's with the soul a little bit flatter.

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Speaker 1: So if you maybe put in the plus position, the

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Speaker 1: face starts get looking a little closed. Yea. Do we

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Speaker 1: do anything in the four to forty kind of counter that?

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Speaker 1: And can you tell us a little bit about that?

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Speaker 3: Yeah? No, I think to your point, we've designed our

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Speaker 3: souls really flat and our face is pretty shallow to

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Speaker 3: chase low CG. Freehau's design has allowed us to rethink

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Speaker 3: how we want to shape that Fairywood. So when you

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Speaker 3: add loft to Fairywood any club, really the face is

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Speaker 3: going to want to shut or rock close.

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Speaker 2: Right.

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Speaker 3: For some players, that's great, I think we see. I know,

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Speaker 3: I keep going back to tour, but they're the people

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Speaker 3: that I talk to a lot right now, very sensitive

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Speaker 3: face angle for performance right, anything that sits too open

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Speaker 3: or too closed instantly will not be hit right. We

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Speaker 3: need to find the right loft for that player. When

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Speaker 3: we add loft to a fairrywood, typically it'll shut quite significantly,

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Speaker 3: about one to two degrees for every loft a degree

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Speaker 3: of loft that is added with no ability. On four

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Speaker 3: to thirty, it's great. Cg's super low. When it rocks shut,

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Speaker 3: it's staying there. It's very stable. The RFA, the resting

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Speaker 3: face angle we call it. It's very stable on four

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Speaker 3: thirty to its own demise. When we add loft and

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Speaker 3: the plus big plus small plus positions, it does tend

254
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Speaker 3: to sit a little close. So on four to forty

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Speaker 3: we decided to remove some of that material, kind of

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Speaker 3: go back to older soul shapings that allow you to

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Speaker 3: rock back open when you do add loft, something that

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Speaker 3: we weren't previously willing to do because we've been chasing

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Speaker 3: low low, low low low CG for so long. But

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Speaker 3: Freehaus's design definitely did allow us to add in that feature.

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Speaker 1: So I think for the better player, I think it's like, hey,

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Speaker 1: I get on a part five, Shane, You're trying to

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Speaker 1: hit this big banana cut in there. You go to

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Speaker 1: open the face a lot, the lead edge rises up

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Speaker 1: and you're like, I wish you didn't do that as much.

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Speaker 1: Is it going to do it less with les four

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Speaker 1: forty less?

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Speaker 3: Yes, intended to be less, so we really want to unlock.

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Speaker 3: We have trajectory tune sleeves. They're great, right. We have

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Speaker 3: very simple, lightweight, easy use design. We felt like we

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Speaker 3: weren't really harnessing the plus loft settings as much as

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Speaker 3: we could, right, so we saw a lot of people

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Speaker 3: in the five wood turned down to a four wood,

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Speaker 3: right so it'd sit nice and open. We do feel

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Speaker 3: like with the smoother soul design we have on the

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Speaker 3: firewood and the hybrid, it'll allow people to when you

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Speaker 3: add a little bit loft, it'll sit shut. You can

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Speaker 3: rock it back open still keeping the leading edge closer

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Speaker 3: to the ground.

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Speaker 2: Travis, The fairway world has changed a lot over the

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Speaker 2: last few years. I mean I think about fairy woods

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Speaker 2: when I was growing up and you had a three

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Speaker 2: wood and maybe you had a five wood, right, the

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Speaker 2: popularity of the seven wood and now nine woods even

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Speaker 2: in bags. Will that be a part of the four

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Speaker 2: to forty family as well?

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Speaker 3: For sure? Yes. I think across the market we've seen

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Speaker 3: a big trend of more and more high lofted fairywoods

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Speaker 3: and less hybrids. Like people are finding the transition to

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Speaker 3: fairywood's a little bit more palable. It's a bigger head,

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Speaker 3: a little bit more forgiving, you get a little bit

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Speaker 3: more height, the shaft is longer, so the person that

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Speaker 3: needs help getting the ball in the air is probably

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Speaker 3: actually better suited with a high lofted fairywood. And so

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Speaker 3: that's actually gonna be a big story for us. We

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Speaker 3: added a forwood. We think that fourwood is going to

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Speaker 3: gap really well to a seven wood or a nine

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Speaker 3: wood in the line, depending on your club at speed,

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Speaker 3: in the fitting environment. We can dial it in for you.

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Speaker 2: I mean, Marty, it is so funny because you know,

301
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Speaker 2: when I was growing up, you know, I mean, no,

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Speaker 2: no good player would be seen with a seven wood. Yeah,

303
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Speaker 2: for goodness sakes, a nine wood was four and anybody

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Speaker 2: that played golf. And now you know you're seeing good players.

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Speaker 2: You're seeing professional golfers using nine woods at times in

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Speaker 2: their bags.

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Speaker 1: Yeah, yeah, no, I think it's been great. I mean,

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Speaker 1: I can't understand the importance of things like the spinsistency

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Speaker 1: because to me, it kind of brings to life thin

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Speaker 1: to win, so you like, you can thin it and

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00:12:39,360 --> 00:12:41,920
Speaker 1: see you still hit that have that great result. I

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Speaker 1: think on the tour side, you know, we and you

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Speaker 1: can and folks can do this. In the fitting environment.

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Speaker 1: You can play you know, a seven wood with a

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Speaker 1: nine fitted in there and put the nine wood shaft

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Speaker 1: in it tried a little bit shorter if you need to,

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Speaker 1: so you can use the shaft length to kind of

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Speaker 1: dial in the spin. So I think, yeah, we're gonna

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Speaker 1: we're gonna see a lot of three or the four

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Speaker 1: to seven combo. So those are great options in the

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Speaker 1: MAX family. Travis talk a little bit about SFT, the

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Speaker 1: approach to that, what lofts are there, who's that for,

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Speaker 1: and what does it do?

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Speaker 3: Yeah, the SFT is straight flight technology for those that

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Speaker 3: don't know what the SFT stands for, and it's really

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Speaker 3: geared for someone who needs to help get the ball

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Speaker 3: in the air.

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Speaker 1: So it's a little bit more loft.

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Speaker 3: So the three would sixteen degrees in the SFT family,

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Speaker 3: so a degree more loft than it's MAX or LST counterpart.

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Speaker 3: And it's really geared towards delivering kind of that rounded shape, confidence,

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00:13:31,559 --> 00:13:34,040
Speaker 3: inspiring a little bit bigger overall profile, and like we

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00:13:34,120 --> 00:13:36,560
Speaker 3: talked about shallower face, we're trying to keep the cg

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Speaker 3: as low as possible, trying to get the ball in

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Speaker 3: the air. So do we have a three, the five

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00:13:41,640 --> 00:13:47,160
Speaker 3: and the seven space sixteen nineteen twenty two, trying to

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00:13:47,200 --> 00:13:49,160
Speaker 3: get equal gapping between those three if you do want

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00:13:49,160 --> 00:13:51,800
Speaker 3: to add those three to your bag, but really geared

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00:13:51,840 --> 00:13:53,439
Speaker 3: towards the person who needs help getting the ball in

340
00:13:53,480 --> 00:13:53,719
Speaker 3: the air.

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Speaker 2: Marty Dara, ask you what's in your bag right now?

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00:13:56,600 --> 00:13:58,880
Speaker 2: In terms of the four forty fairly woods. I'm always

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Speaker 2: I'm always a little scared. Sometimes they ask what you

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00:14:01,080 --> 00:14:01,480
Speaker 2: got going?

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00:14:01,679 --> 00:14:04,160
Speaker 1: Yeah, no, I've typically been a five wood player, but

346
00:14:04,200 --> 00:14:06,720
Speaker 1: I've played it in the minus position, either either big

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00:14:06,720 --> 00:14:10,480
Speaker 1: minus or small minus, perfect five, perfect four wood for me?

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00:14:10,559 --> 00:14:11,360
Speaker 2: Well do you s? Yeah?

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00:14:11,520 --> 00:14:14,840
Speaker 1: At forty two inches? Okay, forty two inches, So it's

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00:14:14,840 --> 00:14:17,760
Speaker 1: a little short. It's it's a it's an inch short.

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00:14:17,920 --> 00:14:20,920
Speaker 1: It's a half inch short of a five wood and

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00:14:21,000 --> 00:14:23,040
Speaker 1: one inch short of standard. But that's what I've played

353
00:14:23,040 --> 00:14:24,840
Speaker 1: my five wood aut I've played my five wood at

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00:14:24,880 --> 00:14:28,080
Speaker 1: forty two, which is traditionally minus a half in a

355
00:14:28,120 --> 00:14:30,000
Speaker 1: four wood, it's it's minus one inch.

356
00:14:30,680 --> 00:14:32,120
Speaker 2: Always seen I'll say that.

357
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Speaker 1: Yeah.

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Speaker 2: The bag of Marty Jerts and Travis we talked about

359
00:14:35,720 --> 00:14:38,280
Speaker 2: the lofted woods, but hybrid's a big part of four

360
00:14:38,320 --> 00:14:40,600
Speaker 2: to forty as well. What should people expect with the

361
00:14:40,680 --> 00:14:42,000
Speaker 2: hybrids with four to forty.

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00:14:41,800 --> 00:14:44,320
Speaker 3: Yeah, Hybrid's kind of similar story. We looked at when

363
00:14:44,360 --> 00:14:45,440
Speaker 3: we first designed this product.

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00:14:45,680 --> 00:14:46,720
Speaker 1: Who uses our hybrids?

365
00:14:46,760 --> 00:14:49,400
Speaker 3: Okay, we looked at all this arco state on farirywood,

366
00:14:49,400 --> 00:14:51,680
Speaker 3: where do people hit them? But with hybrids, we really

367
00:14:51,760 --> 00:14:54,080
Speaker 3: wanted to know who is this consumer and so we

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00:14:54,120 --> 00:14:56,720
Speaker 3: actually went no further than what I who I think

369
00:14:56,760 --> 00:15:00,160
Speaker 3: are the best hybrid players in the world. LPGA Tour Yep, Yeah,

370
00:15:00,200 --> 00:15:03,200
Speaker 3: there is a staggering number of ping staff players on

371
00:15:03,240 --> 00:15:06,440
Speaker 3: the LPGA tour. That player four hybrid, that player five hybrid.

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00:15:06,640 --> 00:15:07,920
Speaker 3: So we asked them what do you need? What do

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00:15:07,960 --> 00:15:10,920
Speaker 3: you want out of your bag? And with hybrids, they

374
00:15:10,920 --> 00:15:13,200
Speaker 3: just want more height, more stopping power. This is a

375
00:15:13,240 --> 00:15:16,200
Speaker 3: club that is being used to gap between their irons

376
00:15:16,240 --> 00:15:19,520
Speaker 3: and their ferrywoods. It's replacing a long iron, so they

377
00:15:19,560 --> 00:15:22,160
Speaker 3: need height. And so with four thirty, we felt like

378
00:15:22,520 --> 00:15:24,720
Speaker 3: we do really well, our hybrids do really well in

379
00:15:24,720 --> 00:15:28,080
Speaker 3: the marketplace and on tour. If we could layer on

380
00:15:28,280 --> 00:15:30,680
Speaker 3: adding a little bit of height while keeping our distance,

381
00:15:30,720 --> 00:15:32,640
Speaker 3: that we have right now, it'd be a big win,

382
00:15:33,720 --> 00:15:36,760
Speaker 3: which is why we explored free howe design. Right, it's

383
00:15:36,760 --> 00:15:40,080
Speaker 3: the same technology trying to lower CG in every which

384
00:15:40,080 --> 00:15:42,760
Speaker 3: way we can, so free housel design takes mass out

385
00:15:42,800 --> 00:15:44,680
Speaker 3: of the high heel. We shorten the face height too,

386
00:15:45,000 --> 00:15:47,560
Speaker 3: trying to lower the face height. Like I talked about

387
00:15:47,560 --> 00:15:49,880
Speaker 3: the farrywoods, we're trying to lower the CG. Lowering the

388
00:15:49,920 --> 00:15:51,600
Speaker 3: face height allow us to go a little thinner, so

389
00:15:51,640 --> 00:15:54,040
Speaker 3: we save a ton of masks from the face the hozzle.

390
00:15:54,520 --> 00:15:56,240
Speaker 3: What we really were able to do with the really

391
00:15:56,320 --> 00:15:59,760
Speaker 3: low CG was add more loft without having excess spin

392
00:15:59,840 --> 00:16:03,560
Speaker 3: right eight or losing ball speed, so it launches higher

393
00:16:03,640 --> 00:16:06,240
Speaker 3: due the extra loft, but still maintains a ball speed

394
00:16:06,280 --> 00:16:08,920
Speaker 3: and spin of a club that has a degree less loft.

395
00:16:09,040 --> 00:16:10,840
Speaker 3: So we're able to achieve a little bit peak higher

396
00:16:10,880 --> 00:16:14,320
Speaker 3: peak height the same carry distance, if not a little

397
00:16:14,320 --> 00:16:15,280
Speaker 3: bit more in our testing.

398
00:16:15,400 --> 00:16:17,920
Speaker 2: So an LPGA player might use a hybrid on a

399
00:16:17,920 --> 00:16:20,360
Speaker 2: long par three or maybe a second shot into a

400
00:16:20,400 --> 00:16:22,640
Speaker 2: par five. When you look at Arco Stata for maybe

401
00:16:22,680 --> 00:16:24,960
Speaker 2: an average player that has a few hybrids in the bag,

402
00:16:25,120 --> 00:16:26,480
Speaker 2: where are they using those.

403
00:16:26,280 --> 00:16:29,200
Speaker 3: Clubs similar I think if you look at average club

404
00:16:29,240 --> 00:16:31,320
Speaker 3: HD speed on LPG Tour, the driver average club at

405
00:16:31,320 --> 00:16:33,600
Speaker 3: speed is around ninety five miles an hour. If I

406
00:16:33,640 --> 00:16:37,160
Speaker 3: look at the average of every ping fitting we've ever given,

407
00:16:37,160 --> 00:16:39,320
Speaker 3: I think it's around eighty five. So it's not that

408
00:16:39,520 --> 00:16:42,240
Speaker 3: far apart from each other. So we have assumed a

409
00:16:42,240 --> 00:16:44,240
Speaker 3: lot of the places the LPGA Tour player will use

410
00:16:44,280 --> 00:16:47,400
Speaker 3: their clubs our G consumers are going to be well

411
00:16:47,400 --> 00:16:49,280
Speaker 3: suited in those places as well, so we would see

412
00:16:49,280 --> 00:16:50,360
Speaker 3: the kind of the same trends.

413
00:16:50,720 --> 00:16:53,440
Speaker 1: Yeah, Shane. One thing really fun with the four forty

414
00:16:53,480 --> 00:16:57,280
Speaker 1: hybrid is we have when we first sit down to

415
00:16:57,400 --> 00:17:00,520
Speaker 1: design the product, Travis's team on the design side, my

416
00:17:00,560 --> 00:17:02,320
Speaker 1: team on the fitting side will kind of put our

417
00:17:02,360 --> 00:17:05,119
Speaker 1: brains together and be like if we could wave a

418
00:17:05,160 --> 00:17:07,640
Speaker 1: magic wand what could we do. And we went into

419
00:17:07,640 --> 00:17:09,520
Speaker 1: the four forty, it was like, we want the iron

420
00:17:09,560 --> 00:17:11,920
Speaker 1: peak height to be here. We went the Fairwoods to

421
00:17:11,960 --> 00:17:14,119
Speaker 1: be here, and we went the hybrids exactly in the

422
00:17:14,160 --> 00:17:17,199
Speaker 1: middle fifty percent right, because with the four thirty, we

423
00:17:17,200 --> 00:17:20,560
Speaker 1: are seeing the hybrids be more thirty percent higher than

424
00:17:20,600 --> 00:17:22,800
Speaker 1: the irons as opposed to right in the middle. And

425
00:17:22,840 --> 00:17:27,040
Speaker 1: when we did our final product validation, spot bang on.

426
00:17:27,560 --> 00:17:30,280
Speaker 1: The hybrids go right in between the fairy woods and

427
00:17:30,280 --> 00:17:33,600
Speaker 1: the long iron, so the fitting is phenomenal. Now you

428
00:17:33,600 --> 00:17:37,639
Speaker 1: get these perfect three perfect options. You know, if you're

429
00:17:37,680 --> 00:17:40,199
Speaker 1: starting to lose height. This is what drives all the

430
00:17:40,200 --> 00:17:42,400
Speaker 1: algorithms and the gapping app which I know you've used,

431
00:17:42,400 --> 00:17:46,160
Speaker 1: we talked about in Pink co Pilot. So I love

432
00:17:46,880 --> 00:17:49,480
Speaker 1: that the hybrids go that much higher without going.

433
00:17:49,400 --> 00:17:52,080
Speaker 2: Shorter, same distance, if not a little bit more in some.

434
00:17:52,040 --> 00:17:53,640
Speaker 1: Loss because they have to keep up with the iron.

435
00:17:53,720 --> 00:17:56,960
Speaker 1: So talk about that, Travis. What we do. The hybrids

436
00:17:57,000 --> 00:17:58,560
Speaker 1: need to talk to the irons. It's not like the

437
00:17:58,880 --> 00:18:01,400
Speaker 1: hybrid designers over there in a box, right, we're all we.

438
00:18:01,400 --> 00:18:02,760
Speaker 2: All sit next to each other. Yeah.

439
00:18:02,880 --> 00:18:04,720
Speaker 3: So we've made some really great advancements with four to

440
00:18:04,800 --> 00:18:06,680
Speaker 3: forty long irons and four to forty I think we're

441
00:18:06,720 --> 00:18:09,040
Speaker 3: quoting the five iron for certain consumers could go four

442
00:18:09,040 --> 00:18:11,280
Speaker 3: to five yards longer than four to thirty. So when

443
00:18:11,280 --> 00:18:14,639
Speaker 3: we're looking at gapping between an iron that already is

444
00:18:14,680 --> 00:18:17,639
Speaker 3: better performing than where we're at today to fairrywoods that

445
00:18:17,640 --> 00:18:19,680
Speaker 3: we think think are more versatile and have better fitting

446
00:18:19,720 --> 00:18:22,560
Speaker 3: options and have increased distance from where we're at today,

447
00:18:22,840 --> 00:18:24,920
Speaker 3: we need that hybrid to do the heavy lifting as well,

448
00:18:25,000 --> 00:18:27,480
Speaker 3: So I think it is a true testament. Adding more

449
00:18:27,520 --> 00:18:30,159
Speaker 3: loft without losing distance helps us get those peak height

450
00:18:30,200 --> 00:18:33,080
Speaker 3: trajectory differences. So if someone can't get the five roun

451
00:18:33,080 --> 00:18:35,440
Speaker 3: in the air, which we know are a lot of people,

452
00:18:35,480 --> 00:18:37,280
Speaker 3: four irons are very hard to get in the air

453
00:18:37,320 --> 00:18:39,240
Speaker 3: for a lot of people, we think we have really

454
00:18:39,280 --> 00:18:41,560
Speaker 3: good options to give a little bit more heightened the hybrid.

455
00:18:41,600 --> 00:18:43,240
Speaker 3: And if you still have hard time getting the hybrid

456
00:18:43,280 --> 00:18:46,280
Speaker 3: in the air, we make really good high lofted ferrywoods, right,

457
00:18:46,840 --> 00:18:49,080
Speaker 3: So it's all about fitting copilot. The Gaping app is

458
00:18:49,119 --> 00:18:49,520
Speaker 3: really good.

459
00:18:49,440 --> 00:18:52,399
Speaker 2: For that, Marty. I think about you know, the average

460
00:18:52,400 --> 00:18:54,919
Speaker 2: golfer out there listening to the podcast and hearing all

461
00:18:55,000 --> 00:18:58,119
Speaker 2: this and wondering what goes in my bag? Right, because

462
00:18:58,160 --> 00:19:01,320
Speaker 2: there are so many options. I mean, you can get fit, obviously,

463
00:19:01,359 --> 00:19:03,840
Speaker 2: and we preach that a lot, but how important is

464
00:19:03,840 --> 00:19:05,679
Speaker 2: it to lean into something like the Gaping app and

465
00:19:05,720 --> 00:19:08,000
Speaker 2: just lean into a place where you can type in

466
00:19:08,040 --> 00:19:10,920
Speaker 2: your numbers and where you play and how your game

467
00:19:11,000 --> 00:19:13,479
Speaker 2: kind of fits maybe the equipment that's coming up, and

468
00:19:13,520 --> 00:19:15,920
Speaker 2: how do you pick between a hybrid and a seven

469
00:19:15,960 --> 00:19:18,360
Speaker 2: wood or you know something like that. I mean, where

470
00:19:18,359 --> 00:19:19,080
Speaker 2: do the golfers go?

471
00:19:19,200 --> 00:19:22,359
Speaker 1: Yeah, the actionable takeaway for the for the listener out there.

472
00:19:22,560 --> 00:19:25,239
Speaker 1: Number one. If you haven't done a gap fitting, go

473
00:19:25,280 --> 00:19:29,080
Speaker 1: on to webfit webfit dot ping dot com logins. You

474
00:19:29,119 --> 00:19:31,439
Speaker 1: don't even put launch condition numbers in there. We just

475
00:19:31,480 --> 00:19:34,400
Speaker 1: kind of ask you some qualitative, easy to answer questions

476
00:19:34,760 --> 00:19:37,280
Speaker 1: a couple minutes in there, and it builds your bag.

477
00:19:37,440 --> 00:19:40,280
Speaker 1: It gives you kind of conceptual framework, not intended to

478
00:19:40,359 --> 00:19:43,679
Speaker 1: replace an actual dynamic fitting on a launch monitor, but

479
00:19:43,720 --> 00:19:45,280
Speaker 1: it's really fun to go there. It's kind of like

480
00:19:45,320 --> 00:19:48,040
Speaker 1: your practice round for your club fitting. Then go to

481
00:19:48,440 --> 00:19:50,800
Speaker 1: or find a fitter tool on ping dot com and

482
00:19:50,840 --> 00:19:52,560
Speaker 1: we have a little filter in there that says, hey,

483
00:19:52,600 --> 00:19:56,080
Speaker 1: I use copilot. Go see a fitter that uses copilot.

484
00:19:56,200 --> 00:19:59,000
Speaker 1: You're gonna love going on the gaping app because it'll

485
00:19:59,000 --> 00:20:01,679
Speaker 1: break down. You go, you go hit seven irons. The

486
00:20:01,720 --> 00:20:03,760
Speaker 1: fitter is going to put your launch condition numbers in

487
00:20:04,200 --> 00:20:08,840
Speaker 1: and the gapping app will predict pretty creepily accurate. You

488
00:20:08,880 --> 00:20:11,280
Speaker 1: know where in your irons are you going to start

489
00:20:11,320 --> 00:20:14,320
Speaker 1: losing peak height? We have great algorithms there and there

490
00:20:14,680 --> 00:20:16,480
Speaker 1: that says, hey, your longest sirn should be a six

491
00:20:16,520 --> 00:20:19,880
Speaker 1: iron or seven iron or five iron. Then what hybrids

492
00:20:19,920 --> 00:20:22,320
Speaker 1: do you play? What fairwoods do you play? And all

493
00:20:22,359 --> 00:20:25,080
Speaker 1: this product testing that we've done to validate these designs

494
00:20:25,160 --> 00:20:28,520
Speaker 1: is driving all that. So you really do get access

495
00:20:28,560 --> 00:20:30,879
Speaker 1: to the same tools and testing that we've done right

496
00:20:30,880 --> 00:20:31,800
Speaker 1: here at the proving grounds.

497
00:20:32,119 --> 00:20:34,240
Speaker 2: Travis, I love to ask Marty about the bag, but

498
00:20:34,280 --> 00:20:36,320
Speaker 2: I know the four wood is kind of your baby.

499
00:20:36,400 --> 00:20:37,560
Speaker 2: Is a fourwood in your bag right now?

500
00:20:37,680 --> 00:20:37,800
Speaker 3: Ah?

501
00:20:37,920 --> 00:20:39,399
Speaker 2: Yes, it is for sure? I mean you can't you

502
00:20:39,440 --> 00:20:41,240
Speaker 2: can't say away, no, why would you? That would be

503
00:20:41,280 --> 00:20:43,440
Speaker 2: so silly. I mean, I'm probably gonna lean back in

504
00:20:43,520 --> 00:20:45,920
Speaker 2: the four wood world. I've been seven wood for a while, Marty,

505
00:20:45,920 --> 00:20:48,160
Speaker 2: but I think I I might, I might go back.

506
00:20:48,280 --> 00:20:51,280
Speaker 1: Yeah, what about Travis, Let's talk a little bit about

507
00:20:51,320 --> 00:20:55,200
Speaker 1: the LST Fairywood. Yeah, what goes into the LST? Who's it? Four?

508
00:20:55,440 --> 00:20:56,920
Speaker 1: Do we add anything new there this year?

509
00:20:57,000 --> 00:20:57,800
Speaker 2: Yeah? So we did.

510
00:20:58,320 --> 00:21:00,840
Speaker 3: We obviously talked about the face high changes, right, We're

511
00:21:00,880 --> 00:21:02,520
Speaker 3: trying to gear that club for someone who wants to

512
00:21:02,600 --> 00:21:05,760
Speaker 3: hit it more off the te big things. We have

513
00:21:05,800 --> 00:21:08,520
Speaker 3: a new face material. HST two twenty is the strongest

514
00:21:08,560 --> 00:21:11,240
Speaker 3: tightening we've used in a product to date, which allows

515
00:21:11,320 --> 00:21:14,280
Speaker 3: us to make the face taller and thinner. It's hot.

516
00:21:14,800 --> 00:21:17,440
Speaker 3: In our testing we're seeing with some of our elite players,

517
00:21:17,440 --> 00:21:20,320
Speaker 3: we're seeing over a mone hour more ball speed compared

518
00:21:20,320 --> 00:21:23,040
Speaker 3: to four to thirty LST, which we think is one

519
00:21:23,040 --> 00:21:25,080
Speaker 3: of the fastest fairy woods out there. So we're layering

520
00:21:25,119 --> 00:21:29,400
Speaker 3: on more speed carbon fly rap so free hozzle, it's

521
00:21:29,440 --> 00:21:31,399
Speaker 3: not going anywhere, it's there on Across all of our

522
00:21:31,440 --> 00:21:34,560
Speaker 3: metal woods we have free hozzle, carbon fly rap are

523
00:21:34,720 --> 00:21:37,960
Speaker 3: taller HST two twenty face wrap design, and all of

524
00:21:38,000 --> 00:21:40,359
Speaker 3: that leads us with a lot of mass savings that

525
00:21:40,400 --> 00:21:43,600
Speaker 3: we put into our tungsten soule plate. Basically every gram

526
00:21:43,640 --> 00:21:45,359
Speaker 3: we say from the design, we put as low as

527
00:21:45,400 --> 00:21:48,240
Speaker 3: humanly possible in the club to drive that CG down.

528
00:21:48,280 --> 00:21:50,120
Speaker 1: So how much weights in the soule play right there?

529
00:21:50,119 --> 00:21:50,600
Speaker 1: Eighty five.

530
00:21:52,040 --> 00:21:54,920
Speaker 3: At so we actually so we have the three LST,

531
00:21:55,600 --> 00:21:58,000
Speaker 3: which we've added a ton of new playability too, and

532
00:21:58,000 --> 00:22:00,320
Speaker 3: we also added the five l ST. I think it's

533
00:22:00,359 --> 00:22:03,840
Speaker 3: been a desire to get a club that has nineteen

534
00:22:03,880 --> 00:22:05,199
Speaker 3: degrees of loft, gets to the ball in the air,

535
00:22:05,240 --> 00:22:08,840
Speaker 3: but doesn't spin excessively right, So compared to the max.

536
00:22:08,880 --> 00:22:11,359
Speaker 3: It should spin four to five hundred rpm lower than

537
00:22:11,400 --> 00:22:15,199
Speaker 3: the equitable max Fairrywood five five Max Fairrywood. So it's

538
00:22:15,240 --> 00:22:17,120
Speaker 3: gonna be good. It's another fitting option, right, you love those?

539
00:22:17,240 --> 00:22:19,000
Speaker 1: Yeah, we got a lot of fitting options, a lot

540
00:22:19,000 --> 00:22:20,640
Speaker 1: of clubs options.

541
00:22:21,119 --> 00:22:23,680
Speaker 2: Travisa, I'd say you did as good as that sweater looks.

542
00:22:23,680 --> 00:22:25,840
Speaker 2: I mean, that's a good looking ping sweater you go today.

543
00:22:26,320 --> 00:22:29,080
Speaker 2: We appreciate, obviously the insight into four forty and uh,

544
00:22:29,400 --> 00:22:31,000
Speaker 2: the work you put into it. Like I said, I've

545
00:22:31,000 --> 00:22:33,000
Speaker 2: been a forwood guy most of my life and I'm

546
00:22:33,000 --> 00:22:35,520
Speaker 2: excited to get back into its true forward. By the way,

547
00:22:35,560 --> 00:22:37,960
Speaker 2: I know there's been some quote unquote forwards in the

548
00:22:38,280 --> 00:22:41,280
Speaker 2: King family, but having the actual four on the head

549
00:22:41,359 --> 00:22:43,280
Speaker 2: is going to be cool. This is the Ping Proun

550
00:22:43,320 --> 00:22:44,080
Speaker 2: Grounds Podcast