WEBVTT - #482 - 310Babii 0:00:00.200 --> 0:00:02.200 It as good at STUDENTO baby Man. Check me on 0:00:02.240 --> 0:00:04.600 the Boutleg keV podcast, like what like. 0:00:04.640 --> 0:00:12.280 Bob Yo Man Boutlet keV Show special guest. He's here. 0:00:12.320 --> 0:00:14.920 His new album is officially out right now do then. 0:00:14.760 --> 0:00:16.759 No baby doing, No Baby Man? What's good keV? 0:00:17.680 --> 0:00:20.639 First of all, welcome to adulthood. The last time we 0:00:20.640 --> 0:00:24.040 did an interview, you were definitively going to school Monday 0:00:24.079 --> 0:00:28.720 to Friday. Uh, doing stuff when you were not in school, 0:00:28.760 --> 0:00:31.160 Like you were kind of like navigating your music career 0:00:31.280 --> 0:00:32.720 around being a high school student. 0:00:32.920 --> 0:00:34.640 Yes, sir, if you're going to Since. 0:00:34.479 --> 0:00:40.000 Then you've graduated, so congrats, thank you man. And now 0:00:40.040 --> 0:00:41.840 you're you know, you're of age. 0:00:43.120 --> 0:00:46.159 Eighteen eighteen. How's it feel man to be eighteen? 0:00:46.280 --> 0:00:48.199 Yeah? Is it like anything change? I mean you've been 0:00:48.280 --> 0:00:50.240 kind of like living like an adult before, having fucking 0:00:50.520 --> 0:00:53.640 gold records and platinum records and such as a as 0:00:53.640 --> 0:00:54.520 a high school senior. 0:00:55.560 --> 0:00:58.240 Man, then be eighteen today and do what I've done. 0:00:58.240 --> 0:01:02.800 It's it's amazing. I'm extremely great and it's just so 0:01:02.880 --> 0:01:06.080 much more to be done. Shit, it doesn't feel like 0:01:06.120 --> 0:01:08.880 it's adulhood though. I feel like because before I was 0:01:08.880 --> 0:01:09.840 eighteen or the club. 0:01:09.880 --> 0:01:12.120 Shit, you're already going to the club, You're already doing 0:01:12.120 --> 0:01:13.280 all that stuff anyway. 0:01:13.000 --> 0:01:14.680 Getting booked, and now I'm used to that shit. Now 0:01:14.720 --> 0:01:17.520 that shit not nothing, Yeah nothing specials really have. 0:01:17.640 --> 0:01:20.640 It's not like you're buying vapes or cigarettes because that 0:01:20.680 --> 0:01:24.400 would be stupid. Yeah yeah, but I mean, hey, at 0:01:24.480 --> 0:01:27.160 least now you're like, you know, you could like register 0:01:27.240 --> 0:01:27.880 to be in the army. 0:01:27.880 --> 0:01:31.800 If you wanted to vote, vote, you could vote. Yeah, 0:01:31.840 --> 0:01:32.520 you should vote. 0:01:32.600 --> 0:01:35.440 Everyone should vote, no matter what side of the you know, 0:01:35.640 --> 0:01:36.400 spectrum you're on. 0:01:36.640 --> 0:01:36.959 Vote. 0:01:37.520 --> 0:01:40.080 It's a you know a lot of people have died 0:01:40.080 --> 0:01:44.240 for that, right, I think I think I don't know anyway, Man, 0:01:44.280 --> 0:01:45.399 congratso on everything. 0:01:45.440 --> 0:01:46.480 It's been dope to see. 0:01:46.560 --> 0:01:49.680 You know what's crazy is I think you and your 0:01:49.760 --> 0:01:53.680 team are so good at Like I feel like you're 0:01:53.720 --> 0:01:58.080 an amazing marketer and everything that you do seems to 0:01:58.120 --> 0:02:01.040 be very like on purpose and with a tent. 0:02:01.160 --> 0:02:02.320 Does that make sense what I'm saying? 0:02:03.040 --> 0:02:07.280 Like, like, do you feel like you've started to kind 0:02:07.280 --> 0:02:10.799 of figure out because once you fall into a record 0:02:10.840 --> 0:02:12.880 like Soak City, like you're just like learning on the go, 0:02:13.120 --> 0:02:15.680 Like do you feel like you're finally kind of getting 0:02:15.680 --> 0:02:17.960 like a real understanding of this music shit and just 0:02:18.000 --> 0:02:18.960 the industry and. 0:02:19.280 --> 0:02:21.519 Bro Like, I'm learning at this ship is not as 0:02:21.520 --> 0:02:24.399 hard as like it's hard as shit like to succeed 0:02:24.560 --> 0:02:26.800 at the highest level, right, But I'm learning that a 0:02:26.800 --> 0:02:32.480 lot of this shit is just like it'd be really 0:02:32.520 --> 0:02:35.440 just one plus two equals three. But like niggas at 0:02:35.520 --> 0:02:37.600 like it took them a long ass time to get 0:02:37.639 --> 0:02:38.920 to the top. They're not gonna tell you it's just 0:02:38.919 --> 0:02:40.640 one plus two or three. Niggas, they're gonna make it 0:02:40.680 --> 0:02:44.480 overly complicated. But this shit now, it's not that like 0:02:44.840 --> 0:02:46.959 it's not to me. It's like it's not that much. 0:02:47.000 --> 0:02:49.720 It's not too much of a secret sauce. It's just like, Okay, 0:02:50.600 --> 0:02:52.200 is this hard? Just's gonna be on top of this shit? 0:02:52.360 --> 0:02:54.440 M h. Is he gonna have a nice routine or 0:02:54.440 --> 0:02:56.359 where he can stay focused? You know, because there's so 0:02:56.440 --> 0:03:00.400 much success and so much coming at you. Are you 0:03:00.480 --> 0:03:03.160 going to stay Are you going to continue to develop 0:03:03.760 --> 0:03:08.000 and go up creatively? Yeah? Are you gonna get burnt out? 0:03:08.040 --> 0:03:09.440 You know what I mean? It's all that type of shit, 0:03:09.480 --> 0:03:11.359 that's really what it is. It's really just your focus. 0:03:12.240 --> 0:03:14.399 Yeah, would you say because because you know, I think 0:03:14.400 --> 0:03:17.200 what you just said is great, because most artists would 0:03:17.320 --> 0:03:19.840 it would feel like, if you're an up and coming artist, 0:03:20.080 --> 0:03:23.520 first of all, music has to resonate, be good. That's 0:03:23.560 --> 0:03:25.320 the number one thing, right, So without that, like it 0:03:25.320 --> 0:03:28.160 doesn't matter, right, but if you do have a good product, 0:03:29.160 --> 0:03:32.200 I do feel like there are artists who overcomplicate the process. 0:03:31.919 --> 0:03:33.960 Of the music industry, and that's what I think it. 0:03:34.280 --> 0:03:36.000 And then they also kind of like, well, cyite themselves 0:03:36.000 --> 0:03:38.120 out from dropping music, or cite themselves out from dropping 0:03:38.120 --> 0:03:40.000 a piece of content, or maybe they drop a piece 0:03:40.040 --> 0:03:42.640 of content and it doesn't perform well, and so then 0:03:42.680 --> 0:03:45.600 they give up as opposed to just doing more of that. 0:03:45.680 --> 0:03:47.360 Like what would you say? Is kind of been the 0:03:47.400 --> 0:03:51.360 one plus one equals to strategy that you guys have 0:03:51.400 --> 0:03:54.360 been able to implement because you know you, I mean, 0:03:54.440 --> 0:03:57.640 for whatever reason, anytime you guys decide like, hey, this 0:03:57.680 --> 0:03:59.680 is a song we're going to focus on, it does 0:03:59.760 --> 0:04:00.320 really well. 0:04:00.720 --> 0:04:04.200 So I mean I think I'm just in my bag 0:04:04.280 --> 0:04:06.160 right now, like I'm in my pocket, like I know 0:04:06.280 --> 0:04:09.920 what's gonna work, and not necessarily like, oh, I know 0:04:09.920 --> 0:04:11.320 it's gonna be a hit. That's not what I'm saying. 0:04:11.360 --> 0:04:14.080 I'm saying, like I know what I should drop. Like 0:04:14.160 --> 0:04:16.680 I know, like, okay, rock hibs had to come out 0:04:16.720 --> 0:04:19.760 at that time, right, did we know do exactly what 0:04:19.839 --> 0:04:21.520 it did? Know? But like my friends were telling me, 0:04:21.520 --> 0:04:23.560 it's hard, So let's drop that shit, right, they told 0:04:23.560 --> 0:04:25.240 me it was hard. I dropped that shit. They told 0:04:25.240 --> 0:04:27.360 me everything else was hard. I dropped it. They gonna 0:04:27.400 --> 0:04:28.840 tell me what was right. They're not gonna leave me wrong. 0:04:29.080 --> 0:04:31.120 But like, once you put the music, Okay, so let's 0:04:31.120 --> 0:04:33.360 say you're like, okay, rock your hips. Obviously you did 0:04:33.360 --> 0:04:36.600 the remix with Sweetie, the Originals, got Blue Bucks and 0:04:36.640 --> 0:04:40.240 Ogz on a right, yeah, But like what are the 0:04:40.279 --> 0:04:43.279 things that I mean because obviously you're with the Empire, 0:04:43.360 --> 0:04:45.320 so they have like a great digital team. But like 0:04:45.400 --> 0:04:47.359 for you as an artist, like, what are the things 0:04:47.360 --> 0:04:51.200 that you're like, Okay, it's album time, we're gonna put 0:04:51.200 --> 0:04:54.520 out this song. I I know that I'm not the 0:04:54.560 --> 0:04:57.120 only like you're not the only variable involved when you 0:04:57.120 --> 0:05:00.120 put out music. But for the things that you're responsible for, 0:05:00.120 --> 0:05:02.320 for the things that you can control when it comes 0:05:02.360 --> 0:05:04.800 to pushing pushing music, what are those things like that 0:05:04.839 --> 0:05:07.720 you feel like you're like you've figured it out. 0:05:08.800 --> 0:05:13.360 I will say, like, and when it comes to like 0:05:13.760 --> 0:05:16.000 when like when it comes to making these albums, it's 0:05:16.080 --> 0:05:18.159 like it's a lot easier to just put some shit 0:05:18.240 --> 0:05:20.400 together based off what you already have rather than trying 0:05:20.400 --> 0:05:22.680 to cook. Okay, like this album is called three undred 0:05:22.760 --> 0:05:26.200 degrees let's make three hundred ten degrees music. Mm hm no, Like, 0:05:26.400 --> 0:05:28.719 let's let's grab the songs what we got right and 0:05:28.839 --> 0:05:31.279 like been working on right, that's what we do, like 0:05:32.080 --> 0:05:35.160 I mean, and shit, that's what what's crazy is that 0:05:35.160 --> 0:05:37.919 that's what I did for Lottery Pick, like before I 0:05:37.960 --> 0:05:40.440 had the team and all that shit. But like I'm 0:05:40.440 --> 0:05:43.120 not thinking, you know what I mean, Like shit, and 0:05:43.200 --> 0:05:45.080 that's the same thing now, Like it's just so it's 0:05:45.120 --> 0:05:47.520 easy for me and I'm not notice like that's all 0:05:47.560 --> 0:05:50.240 we're doing, Like I noticed that. Shit, it's some other 0:05:50.320 --> 0:05:52.320 niggas are just going to like overthink it and wait 0:05:52.320 --> 0:05:53.840 a year and you know what I mean, Like, no, 0:05:54.000 --> 0:05:56.000 we already have the album is already sitting in front 0:05:56.000 --> 0:05:56.839 of you for sure. 0:05:57.240 --> 0:05:59.520 You know what's funny is like anytime we talk, I 0:05:59.600 --> 0:06:02.600 feel like recently I've had a few conversations with like 0:06:04.040 --> 0:06:07.080 folks in regarding like the Kendrick moment that happened, and 0:06:07.160 --> 0:06:10.400 like kind of like LA in general in terms of 0:06:10.480 --> 0:06:13.760 quote unquote hit records has had like a serious drought. 0:06:14.120 --> 0:06:16.840 But the one exception to that drought, whether it's been 0:06:16.839 --> 0:06:18.680 a year or two, however long the quote unquote drought 0:06:18.680 --> 0:06:21.520 has been, has been Soak City, Right, So, like Soak 0:06:21.560 --> 0:06:25.880 City is like the the record that got to number 0:06:25.920 --> 0:06:28.960 one out of LA at radio in multiple formats. And 0:06:29.440 --> 0:06:31.480 you know, I remember you getting booked in Florida and shit, 0:06:31.600 --> 0:06:35.520 like fuck nine ten months ago, Like do you feel 0:06:35.520 --> 0:06:41.640 like you're like any weight of like the LA representation 0:06:41.880 --> 0:06:45.240 nationwide on your shoulders now? 0:06:45.400 --> 0:06:47.320 Because I feel like LA don't make me feel like 0:06:47.360 --> 0:06:51.160 I'm just that nigga. Like LA doesn't make me feel like, oh, 0:06:51.160 --> 0:06:53.560 you're doing it for us, bro right. I feel like 0:06:53.800 --> 0:06:56.080 when it comes to stats in these songs like y'all 0:06:56.120 --> 0:06:59.720 singing my shit because ain't nobody else shit to sing, right, 0:06:59.800 --> 0:07:03.359 But it's like I don't feel like, oh yeah, like 0:07:03.480 --> 0:07:06.640 LA hasn't embraced you. I feel like certain people have, 0:07:06.960 --> 0:07:09.440 but I feel like as a culture, like LA, like 0:07:10.080 --> 0:07:12.440 it's not that it's not like how it was for Kendrick, 0:07:12.680 --> 0:07:14.720 which I'm not saying it should be that because it 0:07:14.720 --> 0:07:17.840 also wasn't like that for Kendrick. Initially it took him 0:07:17.840 --> 0:07:19.560 a while to get I didn't know you know, well, 0:07:19.560 --> 0:07:21.800 you were fucking like seven years old young. 0:07:22.240 --> 0:07:24.880 Yeah, Like when Kendrick first came out, like he was like, 0:07:24.960 --> 0:07:27.000 I mean, look, he is a conscious rapper technically, right, 0:07:27.000 --> 0:07:29.760 So it's like it took a lot. It really took 0:07:30.240 --> 0:07:34.080 Like Dre he did that watch out for Detox freestyle, 0:07:34.160 --> 0:07:39.080 and but initially it was very, very like Kendrick almost 0:07:39.120 --> 0:07:43.760 existed outside of the ecosystem of like quote unquote LA rap. 0:07:44.160 --> 0:07:46.680 And I feel like, do you I do think that 0:07:46.760 --> 0:07:48.960 there is something to be said about like you're just 0:07:48.960 --> 0:07:51.440 a kid having fun. And I think a lot of 0:07:51.440 --> 0:07:53.840 times in LA, like we get wrapped up in like 0:07:54.440 --> 0:07:57.040 artists who might be affiliated or might be quote unquote 0:07:57.040 --> 0:08:00.520 gangster rappers, and so I feel like you're kind of 0:08:00.560 --> 0:08:03.520 just doing your own thing, your own way, just making music, 0:08:03.800 --> 0:08:05.320 and I feel like it's just you're just you're just 0:08:05.360 --> 0:08:06.920 on positive vibes, bro, like you're doing you. 0:08:07.040 --> 0:08:08.440 So I think LA's fun. I mean, you saw it 0:08:08.480 --> 0:08:09.240 out the Novo, Bro. 0:08:09.760 --> 0:08:12.240 That's a big deal pretty big and that was like 0:08:12.240 --> 0:08:13.640 your graduation party, right. 0:08:13.800 --> 0:08:19.960 Yeah, I think, like, I don't know, I think it's 0:08:20.040 --> 0:08:22.160 it's important for me, I mean even talking about this now, 0:08:22.160 --> 0:08:25.440 which is important for me to be grateful and appreciate 0:08:25.440 --> 0:08:28.720 what's here right and now what's not for sure? If 0:08:28.800 --> 0:08:31.400 I if I think like that, that's the average human. 0:08:31.600 --> 0:08:34.920 And then you're gonna be You're gonna psych yourself out 0:08:35.080 --> 0:08:38.040 and you're gonna I mean, that's kind of the two 0:08:38.040 --> 0:08:39.960 plus two. They're the one plus one equals two thing. 0:08:40.200 --> 0:08:42.200 When people start thinking about what they don't get instead 0:08:42.200 --> 0:08:43.360 of worried like you know what I mean, that's where 0:08:43.360 --> 0:08:46.120 they start getting fucking they overthink it. 0:08:46.360 --> 0:08:48.920 Yeah, I think, yeah, I don't know. I think two 0:08:49.040 --> 0:08:50.600 is like I already don't be in LA like that. 0:08:51.160 --> 0:08:52.600 So I think it's like if I did a big 0:08:52.600 --> 0:08:54.240 ass show and I've seen people pop out, I'd be like, 0:08:54.280 --> 0:08:54.839 oh yeah they do that. 0:08:54.960 --> 0:08:56.160 Yeah yeah, I mean you had a big show. I 0:08:56.160 --> 0:08:59.400 mean look and then obviously getting off tour with OJZ 0:08:59.520 --> 0:09:02.080 had to be done. Oh yeah, bro, that shit was 0:09:02.200 --> 0:09:04.200 crazy because Ojiz is like another one of those guys 0:09:04.240 --> 0:09:09.480 who's like, you know, Shoreline and OGZ for you know 0:09:10.720 --> 0:09:12.960 one of the I mean, their wave has been so 0:09:13.040 --> 0:09:15.960 influential on LA culture and just like LA artists, like 0:09:15.960 --> 0:09:17.800 I think a Draco and Shoreline is kind of like 0:09:18.640 --> 0:09:21.800 a lot of the influence in terms of like a 0:09:21.840 --> 0:09:24.280 whole generation of quote unquote LA rap. 0:09:24.400 --> 0:09:28.040 So shout out to OGZ. Good guy, not for sure 0:09:28.280 --> 0:09:30.520 one of the most genuine niggas I met, bro and like, 0:09:30.840 --> 0:09:32.720 I have so many conversations with him while on that 0:09:32.800 --> 0:09:34.680 tour that I have nothing to do with music and 0:09:34.720 --> 0:09:37.720 nothing to do with bullshit, right, And I like learned 0:09:37.800 --> 0:09:40.640 so much from him, you know what I mean, Because 0:09:40.640 --> 0:09:42.520 it's like outside of his workshit because this is our 0:09:42.600 --> 0:09:44.040 job at the end of the yare right, But outside 0:09:44.080 --> 0:09:46.199 of this workship, O Jiz is on a different level. 0:09:46.600 --> 0:09:48.720 Whether or not he shows the world that which I mean, 0:09:48.760 --> 0:09:50.880 you know, everybody kind of keeps it themselves, like you know, 0:09:50.920 --> 0:09:52.559 you don't give the world one hundred percent of who 0:09:52.600 --> 0:09:55.240 you are, right right, But like, oh, jeseus a cool 0:09:55.280 --> 0:09:55.880 nigga man. 0:09:55.920 --> 0:09:59.280 And he's just sharp man, you know, whether it's putting out. 0:10:00.040 --> 0:10:00.719 I think he's got his. 0:10:00.679 --> 0:10:03.959 Makeup line or no, his eyelashes, he's got the Marisco spot. 0:10:04.000 --> 0:10:06.040 He's just an entrepreneur. He's a hustler, you know what 0:10:06.080 --> 0:10:07.559 I mean for sure, and he's under I feel just 0:10:07.760 --> 0:10:09.559 like somehow he's still underrated somehow. 0:10:10.400 --> 0:10:13.000 Yeah, oh Gez, I feel like, oh niggas aint gonnappreciate 0:10:13.000 --> 0:10:15.760 O GZ to you not here no more wow, because 0:10:15.760 --> 0:10:17.880 it's like you gotta think, Bro, like my nigga's doing 0:10:17.920 --> 0:10:22.480 shows in Boise for sure, like like so downid Boise. 0:10:22.600 --> 0:10:24.480 We're doing Salt Lake City. We're not just doing like 0:10:25.720 --> 0:10:31.240 right like Bakersfield, Minnesota. Bro, we did Minnesota, Chicago, fucking 0:10:31.720 --> 0:10:35.280 crazy places. Yeah, It's like, bro, who else I'm gonna 0:10:35.280 --> 0:10:35.840 going to it with? 0:10:36.120 --> 0:10:36.280 Right? 0:10:36.760 --> 0:10:37.880 Was it pretty? Uh? 0:10:38.360 --> 0:10:40.640 The Sweety remix was Whose idea was that? Was that 0:10:40.720 --> 0:10:42.640 your idea of reaching out? Or did she reach out 0:10:42.720 --> 0:10:43.000 or no? 0:10:43.080 --> 0:10:44.559 Yeah? That me and the team got that right? I 0:10:44.600 --> 0:10:47.120 mean strategic, Bro, we need some females. I think I 0:10:47.160 --> 0:10:49.920 put a lot of niggas on songs. So great video. 0:10:50.360 --> 0:10:52.000 Yeah that she was crazy? 0:10:52.200 --> 0:10:56.240 Yeah yeah, sweet is She's also somebody who's fucking just cool. 0:10:56.880 --> 0:11:00.120 Sweety's coolest. Fuck. I remember at the music video when 0:11:00.160 --> 0:11:04.439 we were talking, bro, like she not to talk about 0:11:04.520 --> 0:11:06.800 exactly what we're talking about, but she's like aware, she's 0:11:06.800 --> 0:11:07.800 super awake, she's. 0:11:07.720 --> 0:11:11.080 Super sharp, super hip, and she's very like you know, 0:11:11.160 --> 0:11:13.640 you would think like she's like, you know, she's had 0:11:13.679 --> 0:11:15.760 her on McDonald's meal, bro, So she's like, fuck, I. 0:11:15.720 --> 0:11:17.920 Forgot she had that shit. Damn. She's really a joint, 0:11:18.160 --> 0:11:18.839 That's what I'm saying. 0:11:18.880 --> 0:11:21.240 Like, but talk to her, you wouldn't even get that, like, 0:11:21.559 --> 0:11:23.200 you know, like she's not unapproachable. 0:11:23.240 --> 0:11:25.880 She's also like yeah she doesn't. She's cool as fuck. Yeah, 0:11:25.880 --> 0:11:28.000 she didn't give like oh you know what I mean, 0:11:28.040 --> 0:11:30.920 Like she was just super cool like us. He graduate too, 0:11:30.920 --> 0:11:33.920 shout out to Sweden. Forgot she had the meal. Damn, Bro. 0:11:35.120 --> 0:11:39.800 Now that you're out of high school and you're very successful, 0:11:41.040 --> 0:11:44.720 would you ever consider getting like a degree just to 0:11:44.720 --> 0:11:45.439 get a degree. 0:11:46.000 --> 0:11:47.320 Yeah, for sure. I think. 0:11:48.600 --> 0:11:51.440 College is gonna be there forever. It'll never not be there, 0:11:51.480 --> 0:11:53.360 that's for sure. Someone will always take your money to 0:11:53.400 --> 0:11:53.920 go to school. 0:11:54.120 --> 0:11:56.719 Right. But I think like if I went back, I 0:11:56.760 --> 0:11:59.520 would make it. It would be intentional. How you said, 0:11:59.559 --> 0:12:01.680 everything's seems like I do it on purpose. I would 0:12:01.679 --> 0:12:03.800 go back, maybe make the album around where I go, 0:12:03.960 --> 0:12:06.280 you know what I mean? Some shit like that'd be hard. 0:12:06.880 --> 0:12:08.199 What would you go to school for? Do you have 0:12:08.280 --> 0:12:10.360 any idea this business? Because that's what I was, That's 0:12:10.360 --> 0:12:11.360 all I was on before this shit. 0:12:11.600 --> 0:12:15.360 Yeah, talk to me, man. You know there was one 0:12:15.360 --> 0:12:19.840 of the to me, the most flagrant outside of the 0:12:19.840 --> 0:12:23.760 freshman cover having the not like Us tagline, but the 0:12:23.760 --> 0:12:25.280 fact there is no one from LA and to me, 0:12:25.360 --> 0:12:28.920 the biggest emission of that cover would have been yourself. 0:12:30.559 --> 0:12:32.360 Was that something that bothered you not making that cover? 0:12:32.880 --> 0:12:36.920 Of course in them like in that moment, But then 0:12:36.960 --> 0:12:39.120 I like kind of got out of it because it's 0:12:39.120 --> 0:12:40.920 a lot of niggas I didn't got snubbed. It's a 0:12:40.960 --> 0:12:43.480 lot of niggas. I was great NBA players and got 0:12:43.520 --> 0:12:45.520 snubbed from the All Star Game, great NFL players that 0:12:45.559 --> 0:12:48.160 didn't make the pro bo. I don't mean I'm not 0:12:48.240 --> 0:12:50.840 great or I can't be great or whatever, you know, 0:12:51.360 --> 0:12:53.719 whatever bar that is that they have set for, like, oh, 0:12:53.760 --> 0:12:56.520 this is what qualifies you to be at XL cool, right, 0:12:56.600 --> 0:12:58.520 And I'm not here to say if I qualify or not. 0:12:58.600 --> 0:13:00.400 That's up to them. That's theayless. At the end of 0:13:00.440 --> 0:13:02.200 the day, it's one hundred fucking lists out here as 0:13:02.240 --> 0:13:04.400 complex it's this is that if you just had to 0:13:04.400 --> 0:13:06.640 make your own fucking top ten list, it don't matter. 0:13:07.120 --> 0:13:09.480 But like, shit, do I think I should have been 0:13:09.520 --> 0:13:13.160 on there? Yes? But am I onn some like FX Excel, No, 0:13:13.240 --> 0:13:14.840 because they could put it. Sure, they can put whoever 0:13:14.840 --> 0:13:16.040 they want to. It's their list. Yeah. 0:13:16.400 --> 0:13:19.199 Yeah, I just look at it, like, you know, there's 0:13:19.240 --> 0:13:23.440 been some all time great guys who never was on 0:13:23.480 --> 0:13:24.280 the Freshman list. 0:13:25.160 --> 0:13:27.800 You know, they never put Drake on. You I think 0:13:27.800 --> 0:13:30.680 about that, you know, was that controversial? I wasn't because 0:13:30.679 --> 0:13:31.160 I wasn't tapped. 0:13:31.240 --> 0:13:34.520 Well, I think that what ended up happening was by 0:13:34.559 --> 0:13:36.080 the time, like it would have made sense to put 0:13:36.160 --> 0:13:37.520 him on, they just gave him his own cover. 0:13:38.160 --> 0:13:42.240 Oh, which shit, it is what it is. 0:13:42.520 --> 0:13:44.480 And then the other thing too, was like I feel 0:13:44.480 --> 0:13:46.160 like this I was just talking a big extra plug 0:13:46.160 --> 0:13:49.080 and he was just saying how like he was just 0:13:49.120 --> 0:13:53.000 a little disappointed because this year's like class was not 0:13:53.120 --> 0:13:56.480 a like not everybody wanted to rap and shit, And 0:13:56.480 --> 0:13:59.320 he's like, yo, like this is the freshman cover, Like 0:13:59.440 --> 0:14:01.200 you gotta fuck rap on this shit. 0:14:01.480 --> 0:14:05.280 Yeah. I mean I think music is changing on top 0:14:05.360 --> 0:14:08.520 of I mean, that's really what it is. Think about 0:14:08.600 --> 0:14:11.040 niggas ain't rapping no more, Like even me, I'm not 0:14:11.080 --> 0:14:13.160 the most lyrical nigga. 0:14:12.920 --> 0:14:14.520 Right, but I feel like if I mean, you could 0:14:14.520 --> 0:14:16.480 tell me if I'm wrong, but if you were to 0:14:16.520 --> 0:14:17.920 be on that cover, you would have had something. 0:14:18.080 --> 0:14:20.000 Hell yeah, I'm not saying that, that's what I'm saying. 0:14:20.000 --> 0:14:22.840 I'm not saying I wouldn't. I'm just trying to give like, okay, 0:14:22.840 --> 0:14:25.320 like you know, you know what I mean, Like you 0:14:25.360 --> 0:14:27.720 would have rapped though, Hell yeah, I feel like two, 0:14:27.880 --> 0:14:31.000 I think a lot of niggas don't appreciate, not even appreciate, 0:14:31.080 --> 0:14:33.960 but they don't like see the XXL shit the same 0:14:33.960 --> 0:14:36.520 way Big X may Big X may see that and remember, 0:14:36.840 --> 0:14:38.920 oh yeah, this is XS. So I grew up watching 0:14:38.920 --> 0:14:42.440 this shit my generations, like we only remember twenty sixteen. 0:14:42.480 --> 0:14:43.760 After that we blinked. 0:14:44.160 --> 0:14:46.160 Right, and some of those were just like there was 0:14:46.240 --> 0:14:50.840 some interesting cipher moments like the XXS ten Tasion moment 0:14:50.920 --> 0:14:51.560 was pretty crazy. 0:14:51.560 --> 0:14:52.960 So that's what I'm saying. You see how it was 0:14:52.960 --> 0:14:55.320 like started to like it was not in my opinion, 0:14:55.320 --> 0:14:57.000 but I'm saying on some like big hip hop shit, 0:14:57.040 --> 0:14:57.760 it started to go down. 0:14:57.800 --> 0:15:00.880 Yeah, it was more like once the cloud SoundCloud error 0:15:00.920 --> 0:15:03.880 kind of kicked in. I feel like the freshman ciphers 0:15:04.320 --> 0:15:06.280 just got a lot more water down and it was 0:15:06.320 --> 0:15:08.240 like some of them would go viral because of like 0:15:08.560 --> 0:15:11.840 how interesting they were, how bad they were. 0:15:11.880 --> 0:15:13.720 And then I mean even think now in the age 0:15:13.720 --> 0:15:16.280 of content bro, like it's faciently continue to be that. 0:15:16.920 --> 0:15:20.360 Do you feel like because we are a content addicted 0:15:20.440 --> 0:15:24.360 society and that can work for us and against us. 0:15:25.120 --> 0:15:28.520 I feel like consumers are just they're so desensitized to 0:15:28.560 --> 0:15:32.800 everything because it's just content, content content, whether you're watching 0:15:32.920 --> 0:15:37.160 YouTube documentaries, whether you're watching reels TikTok. As an artist 0:15:37.200 --> 0:15:41.640 being in the content era of music is, would you 0:15:41.680 --> 0:15:46.520 say that the content side is as important as the 0:15:46.600 --> 0:15:47.120 music now. 0:15:48.320 --> 0:15:50.120 I think it's funny, like you asked me that because 0:15:50.160 --> 0:15:51.800 you look at somebody like me, like only have two 0:15:51.880 --> 0:15:54.440 hundred thousand followers as of today, right right, but I 0:15:54.520 --> 0:15:57.000 have a lot more records and niggas that have one 0:15:57.040 --> 0:16:00.480 million followers. And I think it's two side this shit. 0:16:00.920 --> 0:16:03.840 It's a side of like people that are entertained on 0:16:03.880 --> 0:16:06.080 Instagram and tik talk and shit, and like they have 0:16:06.200 --> 0:16:08.680 entertaining content. But then it's the side of like who's 0:16:08.720 --> 0:16:09.440 actually streaming? 0:16:10.360 --> 0:16:13.880 Well, I think too, Like what I mean, I think 0:16:13.920 --> 0:16:17.280 a lot of the genesis of like people discovering Silk 0:16:17.320 --> 0:16:19.720 City was through social media, right, So it was like 0:16:20.880 --> 0:16:23.880 I want to say, like, who are the early people 0:16:23.880 --> 0:16:24.560 who danced to it? 0:16:24.720 --> 0:16:27.560 But see, Okay, so it's like c J. Stroudstorm the 0:16:27.560 --> 0:16:29.800 bar like et cetera. Right, But what the point I'm 0:16:29.880 --> 0:16:33.680 about to make here is people heard the song because 0:16:33.680 --> 0:16:39.400 of people dancing, not my face, not content that I did. Nowadays, bro, 0:16:39.560 --> 0:16:42.960 people won't have a fucking anywhere near a hit, right, 0:16:43.200 --> 0:16:45.200 but they'll go do like one of the mic videos 0:16:45.440 --> 0:16:47.480 and they will see their face. Oh yo, you're the dude, 0:16:47.520 --> 0:16:49.640 You're right, and then you get eight hundred thousand fucking followers, 0:16:49.640 --> 0:16:51.040 not eight hundred thousand streams like that. 0:16:51.040 --> 0:16:54.200 Fat dude that looks like Peter Griffin they got. Do 0:16:54.200 --> 0:16:56.040 you remember that fat dude that like the nerdy fat 0:16:56.080 --> 0:16:57.920 dude who dressed like Peter Griffin on the white dude 0:16:57.920 --> 0:16:59.600 who dressed like Peter Griffin on purpose and he did 0:16:59.640 --> 0:17:01.960 the micro performance. It's like I know that guy, I 0:17:01.960 --> 0:17:04.720 don't know what his fucking name is. But like you said, 0:17:06.640 --> 0:17:10.679 is the consumption of the product matching up to whatever 0:17:10.800 --> 0:17:15.560 virality you might have, or because motherfuckers can be like yo, 0:17:15.800 --> 0:17:19.639 I have you know on the radar freestyle that went crazy, 0:17:19.680 --> 0:17:22.680 which is great, but it's like, is that is the 0:17:24.160 --> 0:17:28.399 are you converting to people going to consuming you a 0:17:28.440 --> 0:17:31.000 shit or buying tickets to a show? 0:17:31.200 --> 0:17:34.320 Yeah, these niggas, No, nobody's selling tickets. But I think 0:17:34.320 --> 0:17:36.080 that shit'sn't a drop down because I think it was 0:17:36.119 --> 0:17:38.359 starting to happen as a I mean, and everybody knows this, 0:17:38.640 --> 0:17:40.680 Like these niggas are like labels are signing these people 0:17:40.720 --> 0:17:44.360 and it's not doing anything correct. So like when shit 0:17:44.440 --> 0:17:47.920 like that happens, of change always occurs. Now how long 0:17:48.000 --> 0:17:52.000 that takes? But you know, I don't think it'd be 0:17:52.040 --> 0:17:54.800 like that first because it doesn't make sense and it's 0:17:54.840 --> 0:17:56.200 a waste of investment. 0:17:56.880 --> 0:18:01.560 Yeah, And like, honestly, if you're a label, I mean, unfortunately, 0:18:01.640 --> 0:18:08.000 it's like you're kind of like helping like one out 0:18:08.000 --> 0:18:11.760