1 00:00:05,400 --> 00:00:08,200 Speaker 1: Hi, guys, Welcome back to Post Run High. I'm your host, 2 00:00:08,280 --> 00:00:11,560 Speaker 1: Kate Max and this podcast is where movement meets conversation. 3 00:00:11,760 --> 00:00:14,720 Speaker 1: Today's guest is Marshall Sandman. He's the founder of Animal Capital, 4 00:00:14,760 --> 00:00:17,520 Speaker 1: which is a gen Z focused venture fund that blends culture, 5 00:00:17,560 --> 00:00:21,000 Speaker 1: creators and capital in a totally new way. Marshall's background 6 00:00:21,040 --> 00:00:24,600 Speaker 1: is wild, from Goldman Sachs to WarnerMedia to now investing 7 00:00:24,640 --> 00:00:27,960 Speaker 1: in the next generation of world changing startups. He's also 8 00:00:28,000 --> 00:00:31,480 Speaker 1: one of those people who somehow makes business sound fun 9 00:00:31,800 --> 00:00:34,919 Speaker 1: and human. Right before filming the sit down conversation, we 10 00:00:35,080 --> 00:00:38,159 Speaker 1: wrapped up a long run and Marshall is quite the 11 00:00:38,240 --> 00:00:40,360 Speaker 1: runner himself, so you guys have to go check out 12 00:00:40,400 --> 00:00:43,240 Speaker 1: our running interview as well if you haven't seen that already. 13 00:00:43,440 --> 00:00:46,960 Speaker 1: Today we're diving into everything from what inspired Animal Capital, 14 00:00:47,200 --> 00:00:50,479 Speaker 1: to how he got his business going and how he 15 00:00:50,520 --> 00:00:54,040 Speaker 1: thinks about legacy, purpose and building things that matter. We've 16 00:00:54,040 --> 00:00:57,440 Speaker 1: got our post run High going and flowing. We're feeling good, 17 00:00:57,720 --> 00:01:01,160 Speaker 1: so let's get into today's conversation with Marshall. Love you guys. 18 00:01:11,040 --> 00:01:13,440 Speaker 1: Marshall Sandman, Welcome to Post Run High. 19 00:01:13,520 --> 00:01:16,160 Speaker 2: Hi Kate, Hi, thanks for having me, Thanks. 20 00:01:15,880 --> 00:01:17,720 Speaker 1: For being here. We just ran a couple miles. 21 00:01:18,000 --> 00:01:19,560 Speaker 2: It's so freaking hot. 22 00:01:20,080 --> 00:01:22,840 Speaker 1: This was our hottest run so far of the year 23 00:01:22,880 --> 00:01:24,800 Speaker 1: by far. Like I feel like we've had a pretty 24 00:01:24,840 --> 00:01:27,520 Speaker 1: good summer so far where it's been cool, but today 25 00:01:27,520 --> 00:01:29,800 Speaker 1: it was hot, humid, So we've officially entered the New 26 00:01:29,880 --> 00:01:30,960 Speaker 1: York summer running season. 27 00:01:30,959 --> 00:01:32,840 Speaker 2: We're also getting to the point where you realize it's 28 00:01:32,840 --> 00:01:34,679 Speaker 2: New York summer because the streets are kind of empty. 29 00:01:34,800 --> 00:01:36,320 Speaker 2: Except I did almost get you run over by a 30 00:01:36,360 --> 00:01:37,280 Speaker 2: car already. 31 00:01:36,880 --> 00:01:38,600 Speaker 1: Today we were on the highway, but I was like, 32 00:01:38,640 --> 00:01:41,039 Speaker 1: at least we have this helmet. The first thing I 33 00:01:41,080 --> 00:01:42,880 Speaker 1: want to start off with is you have such a 34 00:01:42,880 --> 00:01:44,679 Speaker 1: good name, Marshall Sandman. 35 00:01:44,760 --> 00:01:47,600 Speaker 2: Thank you very much. My childhood library and used to 36 00:01:47,600 --> 00:01:52,520 Speaker 2: sing me the song what's the song mister Sandman? Bring 37 00:01:52,560 --> 00:01:55,000 Speaker 2: me every single time I walked in, and it has 38 00:01:55,040 --> 00:01:56,920 Speaker 2: been I mean, I would imagine anyone with the last 39 00:01:56,960 --> 00:01:59,240 Speaker 2: same sand Man would end up getting that song to 40 00:01:59,280 --> 00:02:01,800 Speaker 2: them a lot. But yeah, the name Sandman's carried me 41 00:02:01,800 --> 00:02:03,400 Speaker 2: through a handful of things, especially this year. 42 00:02:04,360 --> 00:02:07,760 Speaker 1: I don't know the loure or the jingle of Sandman. 43 00:02:07,920 --> 00:02:10,640 Speaker 2: Well, the two big ones were inter Sandman was a 44 00:02:10,639 --> 00:02:13,760 Speaker 2: big is a huge Metallica song. Okay, and I'm trying. 45 00:02:13,800 --> 00:02:15,200 Speaker 2: I should know the guy's name, but there's like a 46 00:02:15,280 --> 00:02:17,520 Speaker 2: gigantic Yankees player that was his walkout song. So I 47 00:02:17,520 --> 00:02:20,480 Speaker 2: either got the inter Sandman or I got the Mister Sandman, 48 00:02:20,480 --> 00:02:22,480 Speaker 2: which is by the Cordett's sung to me, and that 49 00:02:22,560 --> 00:02:24,760 Speaker 2: was I would say that happens to me at least 50 00:02:24,760 --> 00:02:26,520 Speaker 2: five times a week. And I'm thirty three, So for 51 00:02:26,560 --> 00:02:28,680 Speaker 2: thirty three years, and. 52 00:02:29,120 --> 00:02:31,400 Speaker 1: As of this year, you've got a horse named after you. 53 00:02:31,320 --> 00:02:34,079 Speaker 2: We have a horse named Sandman. I tried to be 54 00:02:34,200 --> 00:02:36,600 Speaker 2: very humble because I genuinely did not believe that the 55 00:02:36,600 --> 00:02:38,840 Speaker 2: horse was named after me. As you kind of know, 56 00:02:39,000 --> 00:02:40,960 Speaker 2: I work with a kid named Griffin Johnson. Griffin is 57 00:02:41,240 --> 00:02:43,200 Speaker 2: one of our advisors to our business. He's like my 58 00:02:43,240 --> 00:02:47,400 Speaker 2: little brother. And we got approached maybe two years ago, 59 00:02:47,440 --> 00:02:49,680 Speaker 2: maybe almost three years ago, because the horse is three now, 60 00:02:50,960 --> 00:02:53,119 Speaker 2: to get involved with a horse racing team called West 61 00:02:53,120 --> 00:02:56,000 Speaker 2: Point Thoroughbreds. And it was a good good friend of 62 00:02:56,000 --> 00:02:57,720 Speaker 2: mine that I've known for fifteen years, and they really 63 00:02:57,760 --> 00:03:02,320 Speaker 2: wanted to work with a to amplify horse racing to 64 00:03:02,360 --> 00:03:05,160 Speaker 2: a younger generation, and of any celebrity they could work with. 65 00:03:05,160 --> 00:03:07,520 Speaker 2: They picked Griffin, which couldn't have gone any better, and 66 00:03:07,560 --> 00:03:10,120 Speaker 2: then shortly after they went to auction to pick the horse, 67 00:03:10,760 --> 00:03:13,760 Speaker 2: and it turned out shortly after the horse was named Sandman. 68 00:03:13,840 --> 00:03:17,160 Speaker 2: And I think that the owner, Terry Finley, who is 69 00:03:17,200 --> 00:03:19,160 Speaker 2: the greatest guy in the world, was trying not to 70 00:03:19,240 --> 00:03:21,200 Speaker 2: pump my tires or like blow my head up too much. 71 00:03:21,480 --> 00:03:24,000 Speaker 2: But eighteen months went by and I heard from somebody 72 00:03:24,000 --> 00:03:26,280 Speaker 2: else that had met with Terry. Yeah, like it just 73 00:03:26,280 --> 00:03:27,800 Speaker 2: made sense to name the horse Samon, Like we just 74 00:03:27,840 --> 00:03:30,680 Speaker 2: met Marshall. I loved the name, and we own a 75 00:03:30,680 --> 00:03:32,840 Speaker 2: small piece of the horse. And we competed this year 76 00:03:33,000 --> 00:03:35,880 Speaker 2: in the Kentucky Derby. It was a really like rainy, 77 00:03:35,920 --> 00:03:37,520 Speaker 2: messy day. It was not a great great day. But 78 00:03:37,520 --> 00:03:39,160 Speaker 2: then we came in third in the Preetness and had 79 00:03:39,160 --> 00:03:41,040 Speaker 2: a great day. And we're going to be competing this 80 00:03:41,040 --> 00:03:42,760 Speaker 2: summer again in the Jim Dandy at the end of 81 00:03:42,800 --> 00:03:46,560 Speaker 2: July and then in Saratoga at the Travers Cup, which 82 00:03:46,600 --> 00:03:48,680 Speaker 2: you were more than welcome to come attend. Is this 83 00:03:48,800 --> 00:03:50,280 Speaker 2: form this is a formal of the days. You can 84 00:03:50,320 --> 00:03:52,320 Speaker 2: either come to Jim Dandy, but I would you should 85 00:03:52,360 --> 00:03:53,880 Speaker 2: come to the Travers it's like the big It's like 86 00:03:53,880 --> 00:03:56,120 Speaker 2: a big race that's right behind Triple Crown in terms. 87 00:03:55,960 --> 00:03:58,960 Speaker 1: Of say say no more. I am a horse girl 88 00:03:59,080 --> 00:04:01,560 Speaker 1: through and through self proclaimed I never like grew up 89 00:04:01,560 --> 00:04:04,000 Speaker 1: with horses, but I had one trip to Wyoming where 90 00:04:04,360 --> 00:04:06,760 Speaker 1: we went to like a dude ranch or whatever they're called, 91 00:04:07,240 --> 00:04:10,280 Speaker 1: and like horseback riding every day and it was just 92 00:04:10,320 --> 00:04:12,440 Speaker 1: one of my favorite vacations ever. And now I since 93 00:04:12,560 --> 00:04:15,040 Speaker 1: love horses. Did you ever think you'd be as involved 94 00:04:15,040 --> 00:04:16,320 Speaker 1: in horse racing as you are now? 95 00:04:16,360 --> 00:04:18,440 Speaker 2: This is the ultimate side quest that has become like 96 00:04:18,920 --> 00:04:21,320 Speaker 2: it's not quite full time job yet, but for Griffin 97 00:04:21,320 --> 00:04:23,280 Speaker 2: it has. I would say Griffin is the face of 98 00:04:23,400 --> 00:04:27,400 Speaker 2: horse racing today. If you watched the Kentucky Derby, he 99 00:04:27,480 --> 00:04:30,479 Speaker 2: had a twelve minute, a full twelve minute, did not 100 00:04:30,520 --> 00:04:34,279 Speaker 2: cut to commercial about his relationship with Sandman and like 101 00:04:34,480 --> 00:04:36,960 Speaker 2: him basically sleeping in the stable and him cleaning the horse, 102 00:04:36,960 --> 00:04:38,960 Speaker 2: and him traveling around with the hors and how the 103 00:04:39,000 --> 00:04:42,159 Speaker 2: connection that they've they've formed whatever, and even NBCs like 104 00:04:42,240 --> 00:04:44,000 Speaker 2: leaning into the relationship that Griffin has to the horse 105 00:04:44,040 --> 00:04:46,520 Speaker 2: racing community because it is it's one of the oldest 106 00:04:46,560 --> 00:04:49,320 Speaker 2: sports you know in the world. That has been broadcast 107 00:04:49,320 --> 00:04:51,359 Speaker 2: that people bet a lot of money on, and I 108 00:04:51,360 --> 00:04:53,839 Speaker 2: think Griffin makes it relatable to a much younger generation. 109 00:04:54,040 --> 00:04:55,880 Speaker 2: I've just been happy to be a part of his journey. 110 00:04:55,680 --> 00:04:59,679 Speaker 1: Absolutely, and I feel like amplifying through influencers and celebrity 111 00:04:59,680 --> 00:05:00,880 Speaker 1: is such a big part of what you guys do 112 00:05:00,920 --> 00:05:03,200 Speaker 1: at Animal Capital. Give us kind of the backstory, A, 113 00:05:03,320 --> 00:05:05,800 Speaker 1: how did Animal Capital come to be? And like, b 114 00:05:06,000 --> 00:05:06,320 Speaker 1: what do you. 115 00:05:06,320 --> 00:05:08,320 Speaker 2: Guys do on our way into COVID. I was working 116 00:05:08,360 --> 00:05:11,280 Speaker 2: at WarnerMedia time warned to become WarnerMedia. AT and T 117 00:05:11,360 --> 00:05:14,360 Speaker 2: bought the company. Everyone I'm going to get these numbers 118 00:05:14,400 --> 00:05:16,600 Speaker 2: all wrong, but there were thirty thousand employees of WarnerMedia. 119 00:05:17,000 --> 00:05:20,279 Speaker 2: Seventeen thousand were let go and the acquisition so well 120 00:05:20,279 --> 00:05:22,440 Speaker 2: more than half. I was very lucky to keep my 121 00:05:22,520 --> 00:05:24,520 Speaker 2: job when the entire rest of my team was let go, 122 00:05:24,960 --> 00:05:27,960 Speaker 2: let go or transferred, but primarily let go. I knew 123 00:05:28,000 --> 00:05:31,320 Speaker 2: that the end was sort of coming, and I got really, 124 00:05:31,360 --> 00:05:33,920 Speaker 2: really lucky because one of the folks that got let 125 00:05:33,960 --> 00:05:36,679 Speaker 2: go was supposed to give this big presentation on sports 126 00:05:36,680 --> 00:05:41,040 Speaker 2: betting to Randall Stevenson, who was like the COO of 127 00:05:41,080 --> 00:05:43,320 Speaker 2: AT and T. John Stanky, the CEO of AT and 128 00:05:43,360 --> 00:05:47,799 Speaker 2: T Mark Cuban Mary Meeker, who's like the most famous 129 00:05:47,839 --> 00:05:50,200 Speaker 2: female venture capitalists of all time, and he got like go, 130 00:05:50,240 --> 00:05:52,760 Speaker 2: And I had actually made the presentation, so I got 131 00:05:52,760 --> 00:05:55,440 Speaker 2: the opportunity to give it in front of this group 132 00:05:55,440 --> 00:05:58,640 Speaker 2: of folks. And I've ever told the story on camera before, 133 00:05:58,960 --> 00:06:01,760 Speaker 2: but happy to. So I gave this big presentation. I 134 00:06:01,800 --> 00:06:05,400 Speaker 2: was really young, maybe great was like twenty five, twenty 135 00:06:05,440 --> 00:06:06,040 Speaker 2: six years old. 136 00:06:06,360 --> 00:06:08,520 Speaker 1: Oh that's a compliment. I'm turning twenty eight in like 137 00:06:08,520 --> 00:06:09,000 Speaker 1: five days. 138 00:06:09,040 --> 00:06:12,279 Speaker 2: Oh, happy birthday, thank you. And so I think it 139 00:06:12,320 --> 00:06:14,520 Speaker 2: was Mary Meeker that ended up complimenting the CEO of 140 00:06:14,600 --> 00:06:16,440 Speaker 2: eight and teen saying that kid did a nice job, 141 00:06:16,480 --> 00:06:18,000 Speaker 2: like he seems a little young to be in this room, 142 00:06:18,040 --> 00:06:20,400 Speaker 2: but like, good job. My entire team got let go 143 00:06:20,440 --> 00:06:23,159 Speaker 2: over the following two weeks, and so that presentation literally 144 00:06:23,200 --> 00:06:24,560 Speaker 2: saved my job. And so it actually gave me an 145 00:06:24,560 --> 00:06:26,120 Speaker 2: extra like nine months to figure out what I wanted 146 00:06:26,120 --> 00:06:28,919 Speaker 2: to do, because there was no way my job in 147 00:06:28,960 --> 00:06:31,280 Speaker 2: like business development, venture capital, Warner Media was going to 148 00:06:31,320 --> 00:06:33,320 Speaker 2: stick around. That seemed like the first person that gets 149 00:06:33,400 --> 00:06:36,920 Speaker 2: let go in an acquisition, and so I really thought 150 00:06:36,920 --> 00:06:39,520 Speaker 2: about what can I do that's different than what everyone 151 00:06:39,520 --> 00:06:41,920 Speaker 2: else in the market is doing. And so at Time 152 00:06:41,960 --> 00:06:44,240 Speaker 2: Warner I had this opportunity, which was to invest in 153 00:06:44,279 --> 00:06:47,680 Speaker 2: businesses and then help them get integrated into this huge ecosystem. 154 00:06:47,839 --> 00:06:49,680 Speaker 2: And so anyone in the world would take a call 155 00:06:49,720 --> 00:06:53,000 Speaker 2: with me because they might want the help of Time 156 00:06:53,040 --> 00:06:54,919 Speaker 2: Warner and the ecosystem that we provide, and then the 157 00:06:54,920 --> 00:06:57,400 Speaker 2: ecosystem the AT and T might provide. But ultimately it 158 00:06:57,440 --> 00:07:00,560 Speaker 2: was very hard for us to execute on actually creating 159 00:07:00,560 --> 00:07:02,840 Speaker 2: a relationship between those founders and their businesses and our 160 00:07:02,880 --> 00:07:05,159 Speaker 2: gigantic ecosystem. The red tape was too thick, there was 161 00:07:05,160 --> 00:07:06,719 Speaker 2: too much of it, and so I thought I would 162 00:07:06,720 --> 00:07:09,720 Speaker 2: build a business that was entirely based on that concept, 163 00:07:10,240 --> 00:07:13,640 Speaker 2: and so I quit my job in January of twenty twenty. 164 00:07:14,240 --> 00:07:15,920 Speaker 2: We all know what happened about six weeks later. I 165 00:07:15,920 --> 00:07:18,760 Speaker 2: think it was January seventeenth of twenty twenty. And the 166 00:07:18,840 --> 00:07:22,000 Speaker 2: concept was really simple, I'm going to find a way 167 00:07:22,000 --> 00:07:25,000 Speaker 2: to get myself involved with founders really early, and I'm 168 00:07:25,040 --> 00:07:27,440 Speaker 2: going to do something so special for them that I 169 00:07:27,600 --> 00:07:29,800 Speaker 2: changed the entire trajector of their business. And the first 170 00:07:30,360 --> 00:07:33,000 Speaker 2: call it six to twenty four months of their existence. 171 00:07:33,720 --> 00:07:34,960 Speaker 2: I didn't know how I was going to raise money. 172 00:07:34,960 --> 00:07:36,920 Speaker 2: I'd never raised money before, I'd only written a handful 173 00:07:36,960 --> 00:07:39,440 Speaker 2: of checks before. But I had a sense of like 174 00:07:39,480 --> 00:07:41,160 Speaker 2: what I could do right, Like I'm an investment banker 175 00:07:41,200 --> 00:07:43,320 Speaker 2: from Goldman Sachs. I'd done a lot of business development 176 00:07:43,440 --> 00:07:46,440 Speaker 2: licensing work, I had written some checks. I knew how 177 00:07:46,480 --> 00:07:49,000 Speaker 2: to hire people. I've done a lot of hiring, and 178 00:07:49,080 --> 00:07:50,720 Speaker 2: I thought, I know what to do, but you know 179 00:07:50,760 --> 00:07:52,800 Speaker 2: who else might know what to do? Or or some celebrities, 180 00:07:52,840 --> 00:07:55,160 Speaker 2: because these celebrities at the times, especially as COVID hit, 181 00:07:55,560 --> 00:07:58,720 Speaker 2: were in the headlines constantly. For like, celebrities invested in 182 00:07:58,720 --> 00:08:00,400 Speaker 2: Poppy and that was like this huge six. But then 183 00:08:00,440 --> 00:08:03,400 Speaker 2: celebrities invested in all these creator economy brands, and I 184 00:08:04,200 --> 00:08:05,720 Speaker 2: know some of these folks. I'm not going to name 185 00:08:05,800 --> 00:08:07,880 Speaker 2: names of businesses that have failed, but that we can 186 00:08:07,880 --> 00:08:11,720 Speaker 2: think of very quickly, back and forth, fifty companies that 187 00:08:11,760 --> 00:08:13,840 Speaker 2: have come and gone to that space that celebrities at 188 00:08:13,840 --> 00:08:15,760 Speaker 2: some point use their name and likeness to support. And 189 00:08:15,760 --> 00:08:18,480 Speaker 2: so I thought, why not help them get involved with 190 00:08:18,480 --> 00:08:22,160 Speaker 2: businesses that they might not traditionally think to support. Why 191 00:08:22,200 --> 00:08:24,440 Speaker 2: can't we find businesses that are a little bit different 192 00:08:24,480 --> 00:08:30,480 Speaker 2: that aren't health beauty, I mean all consumers health and beauty, consumables, apparel, whatever, 193 00:08:30,600 --> 00:08:32,280 Speaker 2: because this is stuff they're already doing. They don't need 194 00:08:32,320 --> 00:08:34,480 Speaker 2: me to get involved with those businesses. And so I 195 00:08:34,520 --> 00:08:38,680 Speaker 2: reached out to three thousand celebrities. There was no open AI, 196 00:08:38,840 --> 00:08:42,000 Speaker 2: there was no chat GPT so I could. It was 197 00:08:42,040 --> 00:08:46,599 Speaker 2: all individually written notes, Instagram DMS or Instagram DMS. I 198 00:08:47,120 --> 00:08:50,240 Speaker 2: sign up for IMDb pro as an emails whatever, and 199 00:08:50,320 --> 00:08:53,400 Speaker 2: ninety people responded to me. And Griffin and Johnson and 200 00:08:53,440 --> 00:08:56,000 Speaker 2: Noah Beck were actually like two of the ninety people 201 00:08:56,000 --> 00:08:58,640 Speaker 2: that got back in touch with me, and a friend 202 00:08:58,640 --> 00:09:00,959 Speaker 2: of mine who were actually as a founder or his 203 00:09:01,040 --> 00:09:04,480 Speaker 2: name's kno Frail, but he helped for I always want 204 00:09:04,480 --> 00:09:06,520 Speaker 2: to shout him bat because helped forge the bond of 205 00:09:06,600 --> 00:09:09,520 Speaker 2: us and helped push them and have them trust me 206 00:09:09,559 --> 00:09:11,360 Speaker 2: to get into business with me. And we came up 207 00:09:11,360 --> 00:09:13,560 Speaker 2: with the Animal Capital and the whole concept was I'm 208 00:09:13,600 --> 00:09:15,400 Speaker 2: going to go raise the money, I'm going to find 209 00:09:15,400 --> 00:09:17,280 Speaker 2: the companies to invest in. I'm going to do the 210 00:09:17,360 --> 00:09:19,400 Speaker 2: risk analysis, I'm gonna write the check, I'm gonna do 211 00:09:19,400 --> 00:09:22,200 Speaker 2: all the back office auditing, financially, whatever, and all I 212 00:09:22,240 --> 00:09:24,480 Speaker 2: need you to do is show up for phone calls 213 00:09:24,880 --> 00:09:26,520 Speaker 2: and help these founders in the way that they want 214 00:09:26,520 --> 00:09:31,079 Speaker 2: to be helped. And early, early on business that we 215 00:09:31,080 --> 00:09:33,960 Speaker 2: always end up talking about as Colossal Biosciences. So it's 216 00:09:34,000 --> 00:09:35,520 Speaker 2: a business that said that they're going to de extinct 217 00:09:35,559 --> 00:09:37,520 Speaker 2: the boy mammoth, and very famously this year they de 218 00:09:37,600 --> 00:09:39,000 Speaker 2: extincted the dire wolf and they. 219 00:09:38,960 --> 00:09:40,200 Speaker 1: And they're working on the Dodo bird. 220 00:09:40,280 --> 00:09:41,960 Speaker 2: We are working on the Dodo bird, and we're working 221 00:09:41,960 --> 00:09:45,280 Speaker 2: on the Boy Mammoth. I will say we have eleven 222 00:09:45,320 --> 00:09:47,880 Speaker 2: dedicated science teams and those are just three of them. 223 00:09:48,200 --> 00:09:49,839 Speaker 2: The other ones are still confidential, but we're going to 224 00:09:49,920 --> 00:09:52,000 Speaker 2: keep having fun, fun announcements there. But it's a really 225 00:09:52,040 --> 00:09:53,760 Speaker 2: good example of a business that you might not on 226 00:09:53,840 --> 00:09:57,080 Speaker 2: its surface think how on earth are these slebriies going 227 00:09:57,120 --> 00:09:59,960 Speaker 2: to help? But we very early on got Paris Hilton 228 00:10:00,080 --> 00:10:02,000 Speaker 2: to invest in the business. We got Chris Hamsworth to 229 00:10:02,000 --> 00:10:04,360 Speaker 2: invest in the business. More recently we helped Tom Brady 230 00:10:04,360 --> 00:10:07,400 Speaker 2: to get invested into the business. And Griffin would get 231 00:10:07,440 --> 00:10:09,160 Speaker 2: on the phone with Bin Lamb when the business was 232 00:10:09,200 --> 00:10:13,240 Speaker 2: worth less than a thousandth of what it is worth today, 233 00:10:14,360 --> 00:10:16,640 Speaker 2: which is really freaking crazy, is less worthless than whatever, 234 00:10:16,679 --> 00:10:20,160 Speaker 2: it's less than one percent of what's worth now. And 235 00:10:20,880 --> 00:10:24,120 Speaker 2: he would help the founder really hone his pitch for 236 00:10:24,400 --> 00:10:27,040 Speaker 2: getting involved with those celebrities, like how does bringing the 237 00:10:27,080 --> 00:10:28,920 Speaker 2: dial wolf back, how does bring the boy man with 238 00:10:28,960 --> 00:10:31,360 Speaker 2: back benefit the environment? How does it make Paris Hilton's 239 00:10:31,360 --> 00:10:34,000 Speaker 2: brand better? And we helped him establish what his first 240 00:10:34,040 --> 00:10:36,640 Speaker 2: Instagram strategy was, and we helped him figure out how 241 00:10:36,679 --> 00:10:38,599 Speaker 2: like what the go to market plan was, because a 242 00:10:38,679 --> 00:10:40,600 Speaker 2: huge part of the story would be that as people 243 00:10:40,640 --> 00:10:42,280 Speaker 2: found out what we were doing, they had to know 244 00:10:42,320 --> 00:10:45,120 Speaker 2: that this is this is the best form of conservation 245 00:10:45,240 --> 00:10:47,280 Speaker 2: is not just what We don't just work on extinct animals. 246 00:10:47,320 --> 00:10:50,360 Speaker 2: We actually primarily work on conservation because tens of billions 247 00:10:50,400 --> 00:10:53,000 Speaker 2: of dollars are spent every year unsuccessful in conservation. So 248 00:10:53,360 --> 00:10:56,480 Speaker 2: we'd like to help it along. And so we help 249 00:10:57,040 --> 00:10:59,480 Speaker 2: get those celebrities involved with the business that otherwise they 250 00:11:00,040 --> 00:11:02,800 Speaker 2: would have never even looked at. And we've got dozens 251 00:11:02,800 --> 00:11:04,520 Speaker 2: of those examples over the years. I'm happy to talk 252 00:11:04,520 --> 00:11:07,520 Speaker 2: about any of them. But it's proved a real it's 253 00:11:07,559 --> 00:11:09,000 Speaker 2: created a real value for us, and I think it's 254 00:11:09,000 --> 00:11:12,240 Speaker 2: why James Corden is invested with us Paris obviously, and 255 00:11:12,280 --> 00:11:14,800 Speaker 2: Mark Wahlberg and we just did a really you had 256 00:11:14,840 --> 00:11:16,800 Speaker 2: a nice, big opportunity with Sophie Turner. So we were 257 00:11:16,840 --> 00:11:19,200 Speaker 2: together in London last week. And so there's lots and 258 00:11:19,200 --> 00:11:21,040 Speaker 2: lots of celebrities that want to get involved with us 259 00:11:21,040 --> 00:11:23,120 Speaker 2: in some way, but for us, it's about fit. And 260 00:11:23,160 --> 00:11:26,080 Speaker 2: most of our celebrities give you a stilly example, but 261 00:11:26,320 --> 00:11:28,040 Speaker 2: one of the defense'smen for the Capitals is his name 262 00:11:28,040 --> 00:11:31,679 Speaker 2: is Jacob Chittrin and he's amazing. But we've been friends 263 00:11:31,679 --> 00:11:33,720 Speaker 2: in chit chatting for five years and he just invested 264 00:11:33,760 --> 00:11:36,320 Speaker 2: with us this week, and so it's like we're really 265 00:11:36,400 --> 00:11:38,080 Speaker 2: just about the relationship. Like, you don't have to be 266 00:11:38,120 --> 00:11:40,320 Speaker 2: the most famous, you don't have to be the most charismatic. 267 00:11:40,360 --> 00:11:41,760 Speaker 2: You just have to be willing to work. 268 00:11:41,880 --> 00:11:44,040 Speaker 1: I want to narrow in on those early days when 269 00:11:44,040 --> 00:11:47,720 Speaker 1: you decided to leave your job and start Animal Capital. 270 00:11:47,920 --> 00:11:50,240 Speaker 1: I love knowing that you signed up for an IMDb 271 00:11:50,320 --> 00:11:52,600 Speaker 1: pro account. I did the same thing when I was 272 00:11:52,679 --> 00:11:54,559 Speaker 1: starting to book talent on my running interview. 273 00:11:54,600 --> 00:11:57,040 Speaker 2: The hardest thing to do that people don't understand is 274 00:11:57,320 --> 00:11:59,679 Speaker 2: it's not you have amazing producers, an amazing team that's 275 00:11:59,679 --> 00:12:01,400 Speaker 2: sitting on the other side of the camera. But when 276 00:12:01,400 --> 00:12:03,960 Speaker 2: you don't have a following and you're trying to book guests, 277 00:12:04,120 --> 00:12:06,560 Speaker 2: oh my god, it is I mean, one in one 278 00:12:06,600 --> 00:12:07,520 Speaker 2: hundred is killing it. 279 00:12:07,679 --> 00:12:09,680 Speaker 1: And let's paint the picture for people. Were you living 280 00:12:09,679 --> 00:12:11,280 Speaker 1: in New York at the time when you were doing 281 00:12:11,320 --> 00:12:13,200 Speaker 1: all this outreach and starting your company, Like, where were you? 282 00:12:13,360 --> 00:12:15,560 Speaker 2: I was in New York and then I mean, then. 283 00:12:15,440 --> 00:12:16,559 Speaker 1: You moved back to North Carolina. 284 00:12:16,720 --> 00:12:18,640 Speaker 2: I got lucky, right, Like, I got a little bit lucky. 285 00:12:18,679 --> 00:12:22,600 Speaker 2: I COVID HIT and I packed up my apartment as 286 00:12:22,640 --> 00:12:24,599 Speaker 2: best I could, and I drove back to Raleigh. And 287 00:12:24,640 --> 00:12:27,680 Speaker 2: of course, as everyone thinks, I'm here for a week, 288 00:12:27,720 --> 00:12:30,360 Speaker 2: and you know, I ended up having less costs, but 289 00:12:30,400 --> 00:12:33,560 Speaker 2: the idea to leave was a lot more vague. And 290 00:12:33,559 --> 00:12:35,400 Speaker 2: I think that as I have the opportunity to tell 291 00:12:35,400 --> 00:12:37,000 Speaker 2: my story over the last handful of years, I think 292 00:12:37,000 --> 00:12:39,520 Speaker 2: I've made it seem like it's this streamline thing and 293 00:12:39,559 --> 00:12:39,840 Speaker 2: it's not. 294 00:12:40,280 --> 00:12:41,920 Speaker 1: It's not. And I just love knowing, like I love 295 00:12:41,960 --> 00:12:43,920 Speaker 1: painting the picture of the fact that you were in Raleigh, 296 00:12:43,960 --> 00:12:47,160 Speaker 1: North Carolina reaching out to hundreds of celebrities a day, 297 00:12:47,320 --> 00:12:50,520 Speaker 1: just waiting for certain people to bite. They finally did. 298 00:12:50,800 --> 00:12:54,400 Speaker 1: You've worked with some incredible celebrities alongside you at Animal 299 00:12:54,400 --> 00:12:56,920 Speaker 1: Capital and with them for you know, different brands in 300 00:12:56,960 --> 00:13:00,440 Speaker 1: different industries. Like, what is something that you've learned through 301 00:13:00,880 --> 00:13:05,160 Speaker 1: traditional celebrities influencers that maybe you can't learn from a 302 00:13:05,200 --> 00:13:06,320 Speaker 1: traditional business person. 303 00:13:06,520 --> 00:13:08,920 Speaker 2: It's exactly like what you make of it, Like it 304 00:13:09,000 --> 00:13:11,360 Speaker 2: can be a twenty four hour business, it can eat 305 00:13:11,400 --> 00:13:14,240 Speaker 2: you alive. That can also be a positive thing. And 306 00:13:14,280 --> 00:13:17,280 Speaker 2: so seeing I'll use Paris as an example, and I 307 00:13:17,320 --> 00:13:18,679 Speaker 2: think we talked about this for a second while we 308 00:13:18,720 --> 00:13:23,080 Speaker 2: were running in the gripping heat. Paris is someone that 309 00:13:23,440 --> 00:13:26,560 Speaker 2: works in her house, her whole team comes over. Her 310 00:13:26,640 --> 00:13:29,280 Speaker 2: husband runs a very successful venture capital fund. I always 311 00:13:29,320 --> 00:13:31,200 Speaker 2: joke that they're like my work mom and dad, Paris 312 00:13:31,200 --> 00:13:35,920 Speaker 2: and Carter. They've been extremely supportive of us, but they 313 00:13:35,960 --> 00:13:40,040 Speaker 2: work their asses off and they take every opportunity. And so, 314 00:13:40,240 --> 00:13:43,000 Speaker 2: like we were just talking about this before we turn 315 00:13:43,040 --> 00:13:46,160 Speaker 2: the cameras on, about like what choes you choose to 316 00:13:46,200 --> 00:13:48,319 Speaker 2: wear on cameras, what clothes you choose to wear on camera, 317 00:13:48,720 --> 00:13:51,280 Speaker 2: and it just goes to strike there's nothing that you 318 00:13:51,360 --> 00:13:53,640 Speaker 2: do during the day that you can't work your business into. 319 00:13:54,000 --> 00:13:56,760 Speaker 2: Sometimes that's healthy and sometimes it's unhealthy, but it does 320 00:13:56,880 --> 00:13:59,080 Speaker 2: open your eyes to how much opportunity there really is 321 00:13:59,080 --> 00:14:01,520 Speaker 2: out there. Or someone in a Griffin on another like 322 00:14:01,800 --> 00:14:04,080 Speaker 2: they've really taught me that, like how to integrate. And 323 00:14:04,080 --> 00:14:06,720 Speaker 2: so we've just talked about the horse thing and Sandman, 324 00:14:06,760 --> 00:14:09,440 Speaker 2: which is so exciting, and we're gonna hopefully you guys 325 00:14:09,440 --> 00:14:10,719 Speaker 2: are gonna come to Travers Cup at the end of 326 00:14:10,720 --> 00:14:14,040 Speaker 2: the summer, but we're talking about hosting a concert at 327 00:14:14,080 --> 00:14:16,680 Speaker 2: Travers Cup on the Friday the big races on Saturday, 328 00:14:16,880 --> 00:14:18,800 Speaker 2: and we also own a music festival business, and so 329 00:14:18,840 --> 00:14:21,000 Speaker 2: I'm thinking I'm gonna be there for the weekend anyway, 330 00:14:21,480 --> 00:14:23,960 Speaker 2: Like why can't I support one of our businesses. Griffin's 331 00:14:23,960 --> 00:14:26,440 Speaker 2: gonna be there so Griffin can host our party. That's 332 00:14:26,600 --> 00:14:28,760 Speaker 2: extra money for a business that we're heavily, heavily invested 333 00:14:28,760 --> 00:14:30,160 Speaker 2: in that we've got to it's called Breakaway that we're 334 00:14:30,160 --> 00:14:33,360 Speaker 2: like very very excited about. And then there's like a 335 00:14:33,360 --> 00:14:35,600 Speaker 2: big DJ and I don't know she'll be frustrated about 336 00:14:35,640 --> 00:14:38,040 Speaker 2: Carol on the name drop like like Xandra who just 337 00:14:38,200 --> 00:14:38,720 Speaker 2: was named one. 338 00:14:38,680 --> 00:14:40,400 Speaker 1: Of the top creators, and Andrew's been on the show. 339 00:14:40,720 --> 00:14:44,080 Speaker 2: Xandra's a huge horse girl, and so getting Xandra to 340 00:14:44,120 --> 00:14:45,480 Speaker 2: show up for that, like I haven't asked her. This 341 00:14:45,520 --> 00:14:47,000 Speaker 2: is literally gonna be the first time she's even hearing 342 00:14:47,000 --> 00:14:48,880 Speaker 2: about it, Like Zarre just somebody, Like I think, like, 343 00:14:48,920 --> 00:14:51,400 Speaker 2: why wouldn't I call Xandra? Like she works her butt off, 344 00:14:51,640 --> 00:14:53,600 Speaker 2: she'll definitely want to be at a horse event where 345 00:14:53,640 --> 00:14:55,520 Speaker 2: she can make extra money, at a concert where she 346 00:14:55,520 --> 00:14:59,240 Speaker 2: can enhance her DJ career, And so you don't quite 347 00:14:59,240 --> 00:15:00,800 Speaker 2: see that, you Like, you're never going to see that 348 00:15:00,960 --> 00:15:03,720 Speaker 2: at a Goldman Sacks or at a whatever, at a 349 00:15:03,800 --> 00:15:07,400 Speaker 2: big advertising firm or or somewhere else. There is going 350 00:15:07,440 --> 00:15:08,720 Speaker 2: to be a sense of like I'm going to get 351 00:15:08,760 --> 00:15:10,880 Speaker 2: done with my work and put it down, Like I 352 00:15:10,960 --> 00:15:12,520 Speaker 2: try to put my work down sometimes, but it just 353 00:15:12,520 --> 00:15:13,080 Speaker 2: doesn't happen. 354 00:15:13,200 --> 00:15:15,080 Speaker 1: A lot of people talk about work life balance, and 355 00:15:15,120 --> 00:15:17,080 Speaker 1: I think, like, when you're a founder, you're somebody who's 356 00:15:17,120 --> 00:15:19,120 Speaker 1: like your work is such a big part of your life. 357 00:15:19,160 --> 00:15:21,120 Speaker 1: It's like your work is your passion project. 358 00:15:21,360 --> 00:15:23,240 Speaker 2: You know you must feel that way. 359 00:15:23,320 --> 00:15:25,720 Speaker 1: I feel that way, yeah, And I love like I 360 00:15:25,760 --> 00:15:28,960 Speaker 1: love always working and always you know, it's like you 361 00:15:29,040 --> 00:15:30,560 Speaker 1: like you're the same way, Like you go outside and 362 00:15:30,600 --> 00:15:32,560 Speaker 1: you walk around New York and you're getting inspiration and 363 00:15:32,600 --> 00:15:34,640 Speaker 1: you're thinking about somebody that you want to contact or 364 00:15:34,720 --> 00:15:36,440 Speaker 1: reach out to, and you never know when ideas are 365 00:15:36,440 --> 00:15:38,280 Speaker 1: going to come to you. What was the first deal 366 00:15:38,360 --> 00:15:39,760 Speaker 1: you guys did at Animal Capital. 367 00:15:39,880 --> 00:15:41,920 Speaker 2: It sounds dumb. It's a very successful deal. So I 368 00:15:42,280 --> 00:15:45,200 Speaker 2: feel silly talking about it, but we because people are like, oh, 369 00:15:45,240 --> 00:15:47,240 Speaker 2: of course, the first one you crushed whatever, and like 370 00:15:47,280 --> 00:15:51,040 Speaker 2: that's We have plenty, plenty, plenty of businesses that do 371 00:15:51,120 --> 00:15:53,320 Speaker 2: not exist anymore that we wrote checks into, and I'm 372 00:15:53,320 --> 00:15:55,560 Speaker 2: happy to talk about those two and ones. I thought 373 00:15:55,560 --> 00:15:58,400 Speaker 2: we're going to be absolutely killer. But the first deal 374 00:15:58,440 --> 00:16:00,800 Speaker 2: that we ever did was called what Not, which is 375 00:16:00,920 --> 00:16:05,440 Speaker 2: a live commerce marketplace. And so at the time they 376 00:16:05,440 --> 00:16:07,320 Speaker 2: had this little they had this teeny little office in 377 00:16:07,360 --> 00:16:10,280 Speaker 2: Santa Monica. They since moved to Venice Beach into a 378 00:16:10,360 --> 00:16:13,840 Speaker 2: monster whatever. We invested a fifty million dollar valuation, which 379 00:16:13,840 --> 00:16:16,280 Speaker 2: is way too big, like this business was. I mean 380 00:16:16,320 --> 00:16:17,840 Speaker 2: at the time, if they were doing a million dollars, 381 00:16:17,880 --> 00:16:20,320 Speaker 2: I would have been shocked. But it was a frothy, 382 00:16:20,360 --> 00:16:23,520 Speaker 2: crazy time adventure capital. And if you opened up their app, 383 00:16:23,840 --> 00:16:25,960 Speaker 2: it would be a live stream, and so it might 384 00:16:26,000 --> 00:16:31,320 Speaker 2: be U Kate selling Kip Chogi's running shoes from the 385 00:16:31,320 --> 00:16:33,840 Speaker 2: Berlin marathon where he set the world record, which is 386 00:16:33,880 --> 00:16:35,640 Speaker 2: these are the models of those shoes. That's why I 387 00:16:35,640 --> 00:16:38,160 Speaker 2: said in my brain, and people will live bid on them, 388 00:16:38,160 --> 00:16:41,480 Speaker 2: almost like QVC. And so the founder, Grant la Fontaine, 389 00:16:41,520 --> 00:16:44,320 Speaker 2: literally was like, I need more people to come live stream, 390 00:16:44,360 --> 00:16:46,920 Speaker 2: like I just had this one stream. So we had 391 00:16:46,960 --> 00:16:48,880 Speaker 2: some of our celebrities go go do that, and it's 392 00:16:48,920 --> 00:16:51,760 Speaker 2: how we got into the deal because everyone was clamoring 393 00:16:51,800 --> 00:16:53,520 Speaker 2: to get the deal. They love they love the concept. 394 00:16:55,040 --> 00:16:57,480 Speaker 2: That business was valued at fifty million dollars at the time. 395 00:16:57,520 --> 00:17:01,920 Speaker 2: It's now worth five billion dollars. So we're up about 396 00:17:02,360 --> 00:17:05,800 Speaker 2: one hundred ish x on our investment approximately, And that 397 00:17:05,880 --> 00:17:07,960 Speaker 2: was our very first deal. Very good when to go 398 00:17:07,960 --> 00:17:10,440 Speaker 2: out of the door. And funnily enough, this is actually 399 00:17:10,480 --> 00:17:13,680 Speaker 2: why it's a really good deal. Is my best friend 400 00:17:13,680 --> 00:17:16,919 Speaker 2: in the world. Her name's Dylan Sans. She worked at 401 00:17:16,960 --> 00:17:19,240 Speaker 2: journal Amantic, which is probably the best growth equity firm 402 00:17:19,280 --> 00:17:21,960 Speaker 2: in the world, and I begged her to come work 403 00:17:21,960 --> 00:17:23,680 Speaker 2: at Animal Capital. I took her on a walk into 404 00:17:23,760 --> 00:17:25,280 Speaker 2: a park and I said, Dylan, like, I love you, 405 00:17:25,280 --> 00:17:26,960 Speaker 2: You're my best friend, Like I need you to quit 406 00:17:26,960 --> 00:17:28,560 Speaker 2: your job and come do this with me. And she said, like, 407 00:17:28,760 --> 00:17:30,520 Speaker 2: I love you too, but definitely not like I'm not 408 00:17:30,600 --> 00:17:32,800 Speaker 2: doing that, like I'm making a bunch of money. I'm 409 00:17:32,800 --> 00:17:36,680 Speaker 2: at this unbelieve I'm at the gold standard of private investing, 410 00:17:36,760 --> 00:17:38,639 Speaker 2: Like why would I do that? When she saw that 411 00:17:38,680 --> 00:17:41,359 Speaker 2: I got into whatnot and she couldn't get into it 412 00:17:41,359 --> 00:17:44,400 Speaker 2: from her giant firm. That's actually led her to quitting 413 00:17:44,400 --> 00:17:45,840 Speaker 2: her job and coming to work for me. We don't 414 00:17:45,880 --> 00:17:47,960 Speaker 2: have like a formal internship program at Animal and so 415 00:17:48,280 --> 00:17:50,199 Speaker 2: the only people that ever interned for me, and my 416 00:17:50,280 --> 00:17:52,880 Speaker 2: first ever intern then became my chief of staff full 417 00:17:52,920 --> 00:17:54,879 Speaker 2: time out of college. She's now a principal at the fund. 418 00:17:55,400 --> 00:17:58,359 Speaker 2: Our current summer interns are all people that just wrote 419 00:17:58,359 --> 00:18:01,840 Speaker 2: me really thoughtful LinkedIn messages, and we don't do interviews. 420 00:18:01,880 --> 00:18:03,320 Speaker 2: We assign a project. If you do a good job 421 00:18:03,320 --> 00:18:05,200 Speaker 2: on the project, that's it you get, you get an internship. 422 00:18:05,280 --> 00:18:07,280 Speaker 2: You'd be surprised how many people can't, like won't just 423 00:18:07,320 --> 00:18:09,040 Speaker 2: do the follow through of like getting through that process, 424 00:18:09,040 --> 00:18:12,159 Speaker 2: like send a nice note that catches my eye, I 425 00:18:12,200 --> 00:18:13,680 Speaker 2: will send you the project and if you do a 426 00:18:13,680 --> 00:18:16,560 Speaker 2: good job, that's it is a it is a paid internship. 427 00:18:16,720 --> 00:18:19,480 Speaker 1: We just talked about this concept with Alex Lieberman and 428 00:18:19,520 --> 00:18:20,919 Speaker 1: he had like a very he was so good at 429 00:18:20,920 --> 00:18:23,000 Speaker 1: like terminology, but he basically said that there's two types 430 00:18:23,000 --> 00:18:25,080 Speaker 1: of people you can hire. You can hire somebody based 431 00:18:25,080 --> 00:18:29,240 Speaker 1: on their resume or like based on potential, and like, 432 00:18:29,320 --> 00:18:32,320 Speaker 1: I completely agree and like from our perspective to like 433 00:18:32,440 --> 00:18:35,439 Speaker 1: much smaller scale, but production wise, if I'm hiring somebody, 434 00:18:35,480 --> 00:18:37,080 Speaker 1: I want to see like what they're capable of doing 435 00:18:37,080 --> 00:18:38,640 Speaker 1: for our team, you know, so I want to see, 436 00:18:38,680 --> 00:18:41,040 Speaker 1: like mock something up for us, you know, show us 437 00:18:41,080 --> 00:18:43,680 Speaker 1: what great looks like, show us how you want to 438 00:18:43,720 --> 00:18:46,760 Speaker 1: evolve our brand, you what is possible, versus show me 439 00:18:46,800 --> 00:18:48,280 Speaker 1: your resume, show me that you went to X, Y 440 00:18:48,280 --> 00:18:48,879 Speaker 1: and Z school. 441 00:18:48,920 --> 00:18:52,160 Speaker 2: We talk about talent versus engine. And so we joke 442 00:18:52,200 --> 00:18:54,720 Speaker 2: with Sam who is our now young principle and she 443 00:18:54,840 --> 00:18:58,199 Speaker 2: just got a promotion she's very excited about, and we 444 00:18:58,440 --> 00:19:01,520 Speaker 2: joke that she was talent and like teaching her to 445 00:19:01,520 --> 00:19:04,040 Speaker 2: do her first job out of college was I mean 446 00:19:04,040 --> 00:19:06,040 Speaker 2: it almost killed me. Like the same way that we 447 00:19:06,320 --> 00:19:09,679 Speaker 2: chat about this on our run too, But like that 448 00:19:09,760 --> 00:19:11,760 Speaker 2: first job and sing in office, getting getting your butt 449 00:19:11,800 --> 00:19:14,480 Speaker 2: out of bed at six thirty seven o'clock, getting showered, 450 00:19:14,560 --> 00:19:16,440 Speaker 2: getting shaved, putting on like a nice outfit that like 451 00:19:16,440 --> 00:19:18,359 Speaker 2: you feel presentable, and making making sure you actually have 452 00:19:18,400 --> 00:19:20,120 Speaker 2: to go to it on that you that you've eaten, 453 00:19:20,160 --> 00:19:22,600 Speaker 2: that you're like put together, you're not hungover, which I 454 00:19:22,640 --> 00:19:24,360 Speaker 2: certainly was plenty when I was twenty two and twenty 455 00:19:24,359 --> 00:19:27,840 Speaker 2: three years old. Teaching her that part of the job 456 00:19:29,720 --> 00:19:31,439 Speaker 2: that you have to show up on time, like that 457 00:19:31,560 --> 00:19:33,680 Speaker 2: eighty percent is showing up like that's like not just 458 00:19:33,720 --> 00:19:36,719 Speaker 2: a dumb mantra, that's very real, was the hardest thing 459 00:19:36,720 --> 00:19:38,520 Speaker 2: because I don't have I don't have the infrastructure to 460 00:19:38,560 --> 00:19:40,480 Speaker 2: do that, and you don't have to tell me or 461 00:19:40,520 --> 00:19:42,720 Speaker 2: tell Dylan about our own business that we own to 462 00:19:42,760 --> 00:19:45,359 Speaker 2: show up like we're we're dying to start working when 463 00:19:45,400 --> 00:19:46,840 Speaker 2: we open eyes in the morning. The same way that 464 00:19:46,880 --> 00:19:47,760 Speaker 2: I know that you. 465 00:19:47,560 --> 00:19:48,920 Speaker 1: Feel that way, like it's hard to go to sleep 466 00:19:48,920 --> 00:19:50,840 Speaker 1: because you're always thinking about there that there's more to do. 467 00:19:50,960 --> 00:19:52,760 Speaker 2: I think our our intern this summer, I would say, 468 00:19:52,880 --> 00:19:55,359 Speaker 2: we picked he's going to listen to this and be 469 00:19:55,400 --> 00:19:58,560 Speaker 2: like WTF man, but like we pick we picked engine, 470 00:19:58,760 --> 00:20:00,560 Speaker 2: Like we picked engine. He wrote a really thoughtful, like 471 00:20:00,560 --> 00:20:03,200 Speaker 2: amazing note and that's been wonderful. But like he has 472 00:20:03,359 --> 00:20:05,760 Speaker 2: learned on the job, Like he's picked up the pieces 473 00:20:05,800 --> 00:20:07,600 Speaker 2: that will make him look talented more than the other 474 00:20:07,640 --> 00:20:08,080 Speaker 2: way around. 475 00:20:08,160 --> 00:20:10,919 Speaker 1: It's interesting, you guys work with and invest in a 476 00:20:10,920 --> 00:20:13,720 Speaker 1: lot of startups and early stage companies. What is like 477 00:20:13,920 --> 00:20:16,560 Speaker 1: one thing that they should be looking for in their 478 00:20:16,680 --> 00:20:20,080 Speaker 1: hires and in their employees that they should be hiring for, Like, 479 00:20:20,119 --> 00:20:22,000 Speaker 1: what is like one quality you can kind of pinpoint. 480 00:20:22,160 --> 00:20:23,879 Speaker 2: It depends like where you are in your life cycle. 481 00:20:23,920 --> 00:20:26,879 Speaker 2: But like if you're really early and you're going to 482 00:20:26,920 --> 00:20:29,639 Speaker 2: pay someone absolute garbage, they need to be prepared to 483 00:20:29,640 --> 00:20:32,439 Speaker 2: get paid garbage. And so like there's some level of 484 00:20:32,480 --> 00:20:34,760 Speaker 2: like grit that comes with that that you can't replace. 485 00:20:35,440 --> 00:20:36,920 Speaker 2: And I know that's like a really weird thing to say. 486 00:20:36,960 --> 00:20:38,840 Speaker 2: It doesn't necessarily speak to someone's personally. I might speak 487 00:20:38,880 --> 00:20:41,359 Speaker 2: to like their parents wallet, or might speak to their 488 00:20:41,400 --> 00:20:43,520 Speaker 2: ability to be frugal, or their decision to live in 489 00:20:43,800 --> 00:20:46,080 Speaker 2: Long Island City versus the West Village. And like it 490 00:20:46,119 --> 00:20:49,359 Speaker 2: sounds dumb, Like all those things are very important because 491 00:20:49,400 --> 00:20:50,720 Speaker 2: like you need them to be signed up for a 492 00:20:50,800 --> 00:20:55,960 Speaker 2: journey with you, and if they're not, then they're not 493 00:20:56,280 --> 00:20:58,919 Speaker 2: and you can't teach that. And so people say this 494 00:20:59,040 --> 00:21:02,119 Speaker 2: all the time. To me is hire slow and fire fast. 495 00:21:03,960 --> 00:21:07,800 Speaker 2: I would say higher fast and fire fast. If it's 496 00:21:07,800 --> 00:21:10,399 Speaker 2: not working and they can't prove themselves quickly, will you 497 00:21:10,400 --> 00:21:12,400 Speaker 2: will see like that person, Like you could have someone 498 00:21:12,440 --> 00:21:13,960 Speaker 2: on your teams in like a mock up or like 499 00:21:14,000 --> 00:21:16,479 Speaker 2: a completely raw footage of like our run or our 500 00:21:16,520 --> 00:21:19,199 Speaker 2: podcasts and say, put this together, it's like how you 501 00:21:19,200 --> 00:21:21,680 Speaker 2: think it should be done. And if they put a 502 00:21:21,720 --> 00:21:23,080 Speaker 2: certain amount of effort in like you're going to know 503 00:21:23,240 --> 00:21:25,639 Speaker 2: very quickly get them on the team, like get them, 504 00:21:25,680 --> 00:21:27,159 Speaker 2: get them signed up, but get them bought into what 505 00:21:27,240 --> 00:21:29,240 Speaker 2: you're doing. And if it's not working, move on. There's 506 00:21:29,240 --> 00:21:30,800 Speaker 2: plenty of people that are hungry out there. 507 00:21:30,840 --> 00:21:33,600 Speaker 1: As good as higher fast fire fast is for the 508 00:21:33,640 --> 00:21:35,720 Speaker 1: company itself, it's also good for the person you're doing 509 00:21:35,760 --> 00:21:38,680 Speaker 1: that person as service. If this job isn't something that 510 00:21:38,760 --> 00:21:41,800 Speaker 1: they're naturally thriving at or that they're excited about, you know, maybe. 511 00:21:41,640 --> 00:21:42,720 Speaker 2: You have the wake up call. Maybe you have to 512 00:21:42,720 --> 00:21:45,400 Speaker 2: wake up all they needed it probably isn't people don't change. 513 00:21:45,440 --> 00:21:46,680 Speaker 1: I think people do change. 514 00:21:46,760 --> 00:21:50,000 Speaker 2: I think people can change. I think in that construct. 515 00:21:50,000 --> 00:21:53,600 Speaker 2: I think in the boss employee construct, that's much harder 516 00:21:53,640 --> 00:21:56,439 Speaker 2: than like us as human beings, like choosing to go 517 00:21:56,520 --> 00:21:59,000 Speaker 2: to therapy or you've got the David Goggins book on Yourself, Like, yeah, 518 00:21:59,040 --> 00:22:01,080 Speaker 2: I think that we can start changed, like in that 519 00:22:01,119 --> 00:22:04,160 Speaker 2: paradigm of employee. I think it's much harder. 520 00:22:04,200 --> 00:22:06,919 Speaker 1: You're right, It is so interesting how work life like, 521 00:22:07,040 --> 00:22:08,760 Speaker 1: literally how you show up in an office or to 522 00:22:08,840 --> 00:22:11,199 Speaker 1: work is so different sometimes for people in their normal 523 00:22:11,240 --> 00:22:14,280 Speaker 1: everyday lives, which makes a lot of sense. But yeah, Like, 524 00:22:14,320 --> 00:22:16,160 Speaker 1: you can be a great person in life with your 525 00:22:16,160 --> 00:22:18,480 Speaker 1: friends and you be the kindest person in the world, 526 00:22:18,520 --> 00:22:19,760 Speaker 1: but then you get to the office and for some 527 00:22:19,840 --> 00:22:21,639 Speaker 1: reason you got a little bit of a chip on 528 00:22:21,680 --> 00:22:23,120 Speaker 1: your shoulder. Yeah. 529 00:22:23,160 --> 00:22:24,879 Speaker 2: I was the worst. I'm not joking. I was the 530 00:22:24,920 --> 00:22:27,239 Speaker 2: worst analyst in the history of Goldman Sachs. I think 531 00:22:27,280 --> 00:22:29,600 Speaker 2: it was because I could be fun with clients at 532 00:22:29,640 --> 00:22:31,399 Speaker 2: a younger age than maybe some of the other people, 533 00:22:31,520 --> 00:22:32,840 Speaker 2: and that was me being too comfortable. 534 00:22:43,720 --> 00:22:47,240 Speaker 1: Okay, outreach, what is your subject line for a celebrity? 535 00:22:47,320 --> 00:22:48,679 Speaker 2: Oh? My god, I think I should go back and 536 00:22:48,720 --> 00:22:52,119 Speaker 2: look what's really funny is a handful of times. And 537 00:22:52,160 --> 00:22:55,360 Speaker 2: this has happened more and more recently. Celebrities I reached 538 00:22:55,359 --> 00:22:57,480 Speaker 2: out to that never responded to me. We've like ended 539 00:22:57,560 --> 00:23:00,879 Speaker 2: up connecting and so we'll like dam about whatever. Like 540 00:23:01,720 --> 00:23:03,520 Speaker 2: silly example. But I just went to go see Catherine 541 00:23:03,520 --> 00:23:07,400 Speaker 2: Gallagher's Peter Gallagher from OC's Daughter her show on What's 542 00:23:07,440 --> 00:23:10,520 Speaker 2: Off Broadway. It's called up all Night and it's actually closing. 543 00:23:10,520 --> 00:23:11,480 Speaker 2: So if I don't know when this is coming up, 544 00:23:11,480 --> 00:23:14,640 Speaker 2: people should go see its Great love off Broadly shows. 545 00:23:14,680 --> 00:23:16,840 Speaker 2: But she messaged me like thanks so much for coming 546 00:23:16,840 --> 00:23:19,639 Speaker 2: to the show, and right above the message was so 547 00:23:20,160 --> 00:23:23,320 Speaker 2: frickin embarrassed. It is a message from March twenty twenty, 548 00:23:23,400 --> 00:23:28,320 Speaker 2: like COVID's just hitting like me, No shame, gigantic message. 549 00:23:28,520 --> 00:23:32,800 Speaker 2: Hey Catherine right before covid, I saw you in I'm 550 00:23:32,800 --> 00:23:34,480 Speaker 2: going to lose the name of it. But the Alanis 551 00:23:34,560 --> 00:23:38,359 Speaker 2: Morris set Broadway show you were amazing. I'm thinking about 552 00:23:38,359 --> 00:23:42,520 Speaker 2: starting a business where we get celebrities a little bit 553 00:23:42,520 --> 00:23:45,320 Speaker 2: more involved in startups. It requires no money from you, 554 00:23:45,640 --> 00:23:47,119 Speaker 2: and I will only take up fifteen minutes of your 555 00:23:47,119 --> 00:23:48,960 Speaker 2: time and if you're not interested, don't worry about it. 556 00:23:48,960 --> 00:23:52,000 Speaker 2: So I tried to mar each out to three thousand people, 557 00:23:52,000 --> 00:23:55,119 Speaker 2: and I would say that most everyone got a personal message. 558 00:23:55,240 --> 00:23:58,160 Speaker 2: And I tried to spend a little bit of time 559 00:23:58,480 --> 00:24:01,520 Speaker 2: two minutes, maybe a very fast with like what their 560 00:24:01,520 --> 00:24:03,880 Speaker 2: content was. But I really had seen Katherine Gallagher's show 561 00:24:03,880 --> 00:24:05,240 Speaker 2: and it was the only time in my entire life 562 00:24:05,240 --> 00:24:08,639 Speaker 2: i'd seen a mid show standing like applause. 563 00:24:08,800 --> 00:24:10,920 Speaker 1: Yeah, was this on Instagram? DM? 564 00:24:11,160 --> 00:24:11,960 Speaker 2: On Instagram DM. 565 00:24:12,040 --> 00:24:13,280 Speaker 1: Yeah. I think that's the best way to get in 566 00:24:13,320 --> 00:24:13,840 Speaker 1: touch with people. 567 00:24:13,880 --> 00:24:15,240 Speaker 2: You must have had the same experience for you reach 568 00:24:15,240 --> 00:24:16,919 Speaker 2: out to someone and then they eventually responded and they 569 00:24:16,960 --> 00:24:18,359 Speaker 2: see that you messages them and they're like being like, 570 00:24:18,440 --> 00:24:19,159 Speaker 2: oh my god. 571 00:24:19,280 --> 00:24:23,000 Speaker 1: I say, huge fan of you. Would love to have 572 00:24:23,040 --> 00:24:25,239 Speaker 1: you on my running show if you're up for it. 573 00:24:25,400 --> 00:24:27,640 Speaker 1: And that's kind of fun because it's like running show, 574 00:24:27,760 --> 00:24:30,560 Speaker 1: little challenge. But I do think best tips for outreach 575 00:24:30,640 --> 00:24:33,480 Speaker 1: keep it conversational, keep it short, keep it light, and 576 00:24:33,640 --> 00:24:35,520 Speaker 1: end with the CTA yeah, yeah. 577 00:24:35,720 --> 00:24:38,040 Speaker 2: Two to three sentences maximum. And if it's taking up 578 00:24:38,080 --> 00:24:40,199 Speaker 2: any part of the screen where you're like, you're overwhelmed, 579 00:24:40,359 --> 00:24:44,000 Speaker 2: they're quadruple overwhelmed. To however you feel. And also like 580 00:24:44,440 --> 00:24:46,879 Speaker 2: people do see this stuff, and I know that that 581 00:24:46,920 --> 00:24:49,320 Speaker 2: sounds like crazy, but like think about like Griffin or 582 00:24:49,359 --> 00:24:52,320 Speaker 2: Noah whoever. Like some of the biggest folks that work 583 00:24:52,359 --> 00:24:55,080 Speaker 2: with us today were people that responded to my Instagram 584 00:24:55,160 --> 00:24:58,960 Speaker 2: dms and like great example from yesterday. But I went 585 00:24:59,000 --> 00:25:01,440 Speaker 2: to a meeting with the founder of Android to James 586 00:25:01,520 --> 00:25:03,000 Speaker 2: rich Miner, and he's an amazing guy. He's one of 587 00:25:03,000 --> 00:25:06,119 Speaker 2: our investors at the Ritz and Nomad and obviously in 588 00:25:06,119 --> 00:25:08,200 Speaker 2: the city, and I ran into Steve Aoki right when 589 00:25:08,200 --> 00:25:09,879 Speaker 2: I walked on the door. And Steve's wearing like the 590 00:25:09,960 --> 00:25:13,000 Speaker 2: crazy shirt with the animations whatever. We've never actually met 591 00:25:13,000 --> 00:25:15,200 Speaker 2: in person, but we've co invested in a handful of deals. 592 00:25:15,240 --> 00:25:18,000 Speaker 1: I'm picturing the two of you in like a revolving door, 593 00:25:18,160 --> 00:25:20,080 Speaker 1: just kind of dressing, and it's like slow moo and 594 00:25:20,119 --> 00:25:21,800 Speaker 1: Marshall and Steve Aoki. 595 00:25:21,760 --> 00:25:24,120 Speaker 2: Me being like an absolute past, like I keep chasing. 596 00:25:23,840 --> 00:25:26,320 Speaker 1: Him a rather, I'm not kidding, You're like running in 597 00:25:26,320 --> 00:25:28,200 Speaker 1: a circle like mice in a wheel or whatever. 598 00:25:28,359 --> 00:25:31,399 Speaker 2: And so I walked over and said, hey, so so 599 00:25:31,600 --> 00:25:34,159 Speaker 2: so sorry to bother you a Marshall Sandman, like I 600 00:25:34,240 --> 00:25:36,120 Speaker 2: run an animal capital, like we've like almost crossed past 601 00:25:36,680 --> 00:25:38,680 Speaker 2: is hey, Like, I like I know who you are, 602 00:25:38,720 --> 00:25:41,439 Speaker 2: Like you messaged me on Instagram ages ago, and then 603 00:25:41,440 --> 00:25:43,920 Speaker 2: you ended up actually building that business. He had read 604 00:25:44,000 --> 00:25:48,160 Speaker 2: the message and like processed it and then I guess 605 00:25:48,160 --> 00:25:49,879 Speaker 2: seen my name a couple of times over the years, 606 00:25:50,119 --> 00:25:52,359 Speaker 2: and like I think that like solidified what might be 607 00:25:52,400 --> 00:25:54,679 Speaker 2: like a future maybe business. Like we took a selfie, 608 00:25:54,720 --> 00:25:56,680 Speaker 2: Like who knows if I ever see Steve Oak again, 609 00:25:56,720 --> 00:25:58,920 Speaker 2: But it was a cool moment. But the fact that 610 00:25:59,359 --> 00:26:01,959 Speaker 2: he related those moments to each other from like a 611 00:26:01,960 --> 00:26:04,640 Speaker 2: million years ago. Just seeing money like it does matter 612 00:26:04,680 --> 00:26:06,280 Speaker 2: and you never know when that hard work is going 613 00:26:06,320 --> 00:26:06,760 Speaker 2: to pay off. 614 00:26:06,840 --> 00:26:09,480 Speaker 1: What I like about the dvok situation, Hey, a lot 615 00:26:09,520 --> 00:26:11,760 Speaker 1: of things here momentum. I think key is being shown 616 00:26:11,760 --> 00:26:13,119 Speaker 1: here right, Like I think what's so cool is you 617 00:26:13,160 --> 00:26:15,440 Speaker 1: started out just doing cold outreach. Now all of a 618 00:26:15,480 --> 00:26:18,200 Speaker 1: sudden you have people like Stevok being like, not only 619 00:26:18,200 --> 00:26:19,840 Speaker 1: did I see your DM, but I know who you are, 620 00:26:19,840 --> 00:26:21,720 Speaker 1: and I think what you're doing is cool, right, and 621 00:26:21,760 --> 00:26:22,520 Speaker 1: you're starting to have. 622 00:26:22,880 --> 00:26:24,399 Speaker 2: It's like a crazy like it sounds dumb. I like 623 00:26:24,440 --> 00:26:26,240 Speaker 2: pumping my entires like I was pumped. 624 00:26:26,400 --> 00:26:29,040 Speaker 1: Yeah, it goes well, of course, it goes from outreach 625 00:26:29,119 --> 00:26:32,159 Speaker 1: to then inbound requests. I'm sure for you get a 626 00:26:32,200 --> 00:26:33,919 Speaker 1: lot of people that want to be involved in the business. 627 00:26:33,920 --> 00:26:35,440 Speaker 1: So you have to now say a lot of nose 628 00:26:35,480 --> 00:26:37,080 Speaker 1: to people that back in the day you would have 629 00:26:37,080 --> 00:26:39,320 Speaker 1: been probably like I would love to talk to you 630 00:26:39,400 --> 00:26:41,680 Speaker 1: and have you be involved. This is where like your 631 00:26:41,720 --> 00:26:45,159 Speaker 1: business model is so cool because it's a combination of 632 00:26:45,200 --> 00:26:47,560 Speaker 1: these very influential people that have a huge like a 633 00:26:47,560 --> 00:26:51,240 Speaker 1: lot of cultural significance, you know, publicly, but then it's 634 00:26:51,240 --> 00:26:53,840 Speaker 1: also backed by you guys, who are these smart business 635 00:26:53,840 --> 00:26:55,919 Speaker 1: people that like know where to take them, you know, 636 00:26:55,960 --> 00:26:58,040 Speaker 1: and it's it's like everything's a team effort, right, it's 637 00:26:58,040 --> 00:26:59,680 Speaker 1: always a wee And I think it's just you guys 638 00:26:59,760 --> 00:27:02,000 Speaker 1: make really cool team. But I think when it comes 639 00:27:02,000 --> 00:27:06,200 Speaker 1: to to like booking our show, like I credit where 640 00:27:06,240 --> 00:27:10,080 Speaker 1: credits due, Like I love interviewing founders and business people, 641 00:27:10,080 --> 00:27:12,399 Speaker 1: and I think that's because I come from a corporate background, right, 642 00:27:12,400 --> 00:27:15,679 Speaker 1: Like I worked in after Founder. I have a production company. 643 00:27:15,800 --> 00:27:18,480 Speaker 1: I've got two brothers twin brother works in finance, older brother, 644 00:27:18,560 --> 00:27:21,840 Speaker 1: older brother works in finance. Finance family really my parents 645 00:27:21,840 --> 00:27:24,000 Speaker 1: were like, what the is she doing with this tripod outside? 646 00:27:24,080 --> 00:27:26,400 Speaker 1: When I first started that, like, you're leaving your advertising job. 647 00:27:26,440 --> 00:27:29,320 Speaker 1: You work so hard for it, you know. So I 648 00:27:29,320 --> 00:27:31,280 Speaker 1: think for me, and I think like the people that 649 00:27:31,680 --> 00:27:34,640 Speaker 1: like like the show and follow me, they love founder stories. 650 00:27:34,359 --> 00:27:36,639 Speaker 2: But to realize, like you you run a big business, 651 00:27:36,680 --> 00:27:38,200 Speaker 2: and this sounds them like we're sitting in a room. 652 00:27:38,280 --> 00:27:41,040 Speaker 2: You have several team members here, and these are all 653 00:27:41,080 --> 00:27:43,840 Speaker 2: folks that are here for you to make your day easier. 654 00:27:43,880 --> 00:27:46,679 Speaker 2: And also not about easier, it's about efficiency. Yeah, and 655 00:27:46,720 --> 00:27:48,600 Speaker 2: it's you know, have so much to do that Like 656 00:27:48,680 --> 00:27:50,199 Speaker 2: if you were to go back to how could you 657 00:27:50,240 --> 00:27:51,480 Speaker 2: ever go back to how you did it before? 658 00:27:51,960 --> 00:27:52,400 Speaker 1: Oh my god? 659 00:27:52,440 --> 00:27:53,879 Speaker 2: Well what I mean if you had to start if 660 00:27:53,880 --> 00:27:56,160 Speaker 2: you had to start over today knowing everything you know now, 661 00:27:56,200 --> 00:27:58,280 Speaker 2: could you do it? Could you go back to whatever 662 00:27:58,320 --> 00:28:01,400 Speaker 2: it was? Five hundred followers on Instagram and you bought 663 00:28:01,440 --> 00:28:02,800 Speaker 2: your and you bought a G seven X and you 664 00:28:02,800 --> 00:28:04,480 Speaker 2: bought a little can you bought you bought the mics 665 00:28:04,520 --> 00:28:05,600 Speaker 2: for sixty bucks on best Buy? 666 00:28:05,760 --> 00:28:07,760 Speaker 1: Yeah, I mean I absolutely could. I believe in the 667 00:28:07,760 --> 00:28:09,800 Speaker 1: power of starting over actually, and I think like whether 668 00:28:10,000 --> 00:28:12,000 Speaker 1: you get to a certain point where you know you 669 00:28:12,080 --> 00:28:14,040 Speaker 1: have a lot of success, Like I think every single 670 00:28:14,040 --> 00:28:16,840 Speaker 1: successful person has moments in their life where you have 671 00:28:16,880 --> 00:28:19,080 Speaker 1: to feel like you're starting from scratch again. And I 672 00:28:19,080 --> 00:28:21,040 Speaker 1: think you have to be able to go back to basics. 673 00:28:21,080 --> 00:28:23,840 Speaker 1: And I think I am somebody that's so foundationally gritty, 674 00:28:24,240 --> 00:28:25,720 Speaker 1: like I don't. I don't think you can out grip 675 00:28:25,800 --> 00:28:27,560 Speaker 1: I don't know you can, probably I don't. I don't 676 00:28:27,560 --> 00:28:29,280 Speaker 1: think a lot of people could outgrip me. Like when 677 00:28:29,280 --> 00:28:31,080 Speaker 1: I first started the show, I was doing the job 678 00:28:31,160 --> 00:28:35,040 Speaker 1: of like twelve people, Like I was filming, editing, not sleeping, 679 00:28:35,080 --> 00:28:37,919 Speaker 1: and also working my full time advertising job. And if 680 00:28:37,960 --> 00:28:39,760 Speaker 1: I had to do it again, I absolutely could. But 681 00:28:39,960 --> 00:28:43,280 Speaker 1: now having the team support that we do, it's it's 682 00:28:43,320 --> 00:28:47,680 Speaker 1: so incredible to try to create something that's like bigger 683 00:28:47,720 --> 00:28:49,880 Speaker 1: than just me, you know, Like I want my I 684 00:28:49,920 --> 00:28:52,640 Speaker 1: want myself to serve as somebody that, like my audience 685 00:28:52,680 --> 00:28:56,120 Speaker 1: can relate to and be like not Kate's not just 686 00:28:56,160 --> 00:28:58,320 Speaker 1: having a conversation with Marshall, we are you know what 687 00:28:58,320 --> 00:29:00,600 Speaker 1: I mean? And I think that's an interesting thing in 688 00:29:00,640 --> 00:29:02,920 Speaker 1: business when you think about animal capital and like some 689 00:29:03,000 --> 00:29:06,320 Speaker 1: of the brands that you guys invest in, what would 690 00:29:06,320 --> 00:29:09,640 Speaker 1: you say, Like when we talk about like a brand 691 00:29:09,800 --> 00:29:13,080 Speaker 1: surpassing just the creator the people that are, you know, 692 00:29:14,000 --> 00:29:14,960 Speaker 1: promoting it, there's. 693 00:29:14,840 --> 00:29:18,239 Speaker 2: Two pieces that one is the creator themselves at the 694 00:29:18,280 --> 00:29:21,840 Speaker 2: outset has to be obsessed with it and by the way, 695 00:29:22,000 --> 00:29:24,640 Speaker 2: the dumb common but it has to be a good idea. Yeah, 696 00:29:24,680 --> 00:29:27,800 Speaker 2: like we're we are past the point where it's going 697 00:29:27,880 --> 00:29:31,200 Speaker 2: to work because of who it is. And I don't 698 00:29:31,200 --> 00:29:32,680 Speaker 2: I don't you know, there's one person who I think 699 00:29:32,760 --> 00:29:34,440 Speaker 2: is controversial day, I don't mind saying it, Like like 700 00:29:34,560 --> 00:29:38,720 Speaker 2: Blake Lively started an alcohol, a canned alcohol brand. I 701 00:29:38,760 --> 00:29:40,800 Speaker 2: think it's a little weird to start a cand alcol 702 00:29:40,800 --> 00:29:43,200 Speaker 2: brand when your brand is that you don't drink like 703 00:29:43,320 --> 00:29:45,000 Speaker 2: that's a brand like which, by the way, great, you 704 00:29:45,040 --> 00:29:46,640 Speaker 2: don't drink like I don't drink very much like in 705 00:29:46,680 --> 00:29:48,920 Speaker 2: my household not alcohol's contuned, which is great. 706 00:29:50,440 --> 00:29:52,719 Speaker 1: You can't be an animal drinking a lot of alcohol. 707 00:29:53,560 --> 00:29:56,600 Speaker 2: Some sometimes sometimes we're party animal and animal capital, but 708 00:29:56,600 --> 00:30:00,560 Speaker 2: it is it is a rare occasion. But it's an 709 00:30:00,600 --> 00:30:03,320 Speaker 2: interesting example where her husband started a gym business that 710 00:30:03,360 --> 00:30:06,280 Speaker 2: he obsessed himself with. The great example that everyone wants 711 00:30:06,320 --> 00:30:08,080 Speaker 2: to talk about and they will talk about I'm not joking. 712 00:30:08,080 --> 00:30:09,920 Speaker 2: For the next fifty years, books will be written about it. 713 00:30:09,960 --> 00:30:12,800 Speaker 2: Is George Clooney starting costame egos. George Clooney bought a 714 00:30:12,800 --> 00:30:15,840 Speaker 2: pickup truck. He always had boxes of costame egos in 715 00:30:15,880 --> 00:30:17,479 Speaker 2: the back of it, and he had a pop up 716 00:30:17,560 --> 00:30:20,440 Speaker 2: bar and he would bartend to every party that he 717 00:30:20,480 --> 00:30:22,760 Speaker 2: went to. Had when there were consumer events which are 718 00:30:22,760 --> 00:30:25,400 Speaker 2: like these, like big like Expo West, like whether they're 719 00:30:25,480 --> 00:30:28,240 Speaker 2: certain Patrick SCHWARTZENINGI ors they're serving his mash bar or 720 00:30:28,480 --> 00:30:31,040 Speaker 2: sabina late as they're doing the vegan cookie do or whatever. 721 00:30:31,560 --> 00:30:34,360 Speaker 2: George Clooney would be at those events serving shots of tequila. 722 00:30:34,360 --> 00:30:36,680 Speaker 2: It's like, oh my god, George Clooney is here. Of 723 00:30:36,720 --> 00:30:38,520 Speaker 2: course I'm gonna go buy some freaking tequila. Of course 724 00:30:38,560 --> 00:30:40,160 Speaker 2: I'm gonna put it on my shelves. You have to 725 00:30:40,160 --> 00:30:41,720 Speaker 2: be obsessed with it. You have to be obsessed with 726 00:30:41,760 --> 00:30:43,280 Speaker 2: it for an enduring period of time. It's not a 727 00:30:43,280 --> 00:30:46,600 Speaker 2: seasonal moment. It's not gonna be about the specific deliverables. 728 00:30:46,600 --> 00:30:48,480 Speaker 2: And that's something that we say to our founders they 729 00:30:48,480 --> 00:30:51,880 Speaker 2: get involved with celebrities all the time. Is if you're 730 00:30:51,920 --> 00:30:55,440 Speaker 2: working with a gigantic celebrity or even a small celebrity. 731 00:30:55,640 --> 00:30:57,800 Speaker 2: If they're hung up when it's this many Instagram stories 732 00:30:57,840 --> 00:30:59,640 Speaker 2: or it's this many static posts, or it's this many 733 00:30:59,640 --> 00:31:02,840 Speaker 2: snap tiles, you're already working with the wrong person. And 734 00:31:02,880 --> 00:31:05,280 Speaker 2: I know that you're you're gonna feel differently. Say I'm 735 00:31:05,280 --> 00:31:07,200 Speaker 2: in the room with this person. I have a deal 736 00:31:07,240 --> 00:31:08,640 Speaker 2: on the table. I got to take it. I'm giving 737 00:31:08,720 --> 00:31:10,880 Speaker 2: up these dollars, this equity, whatever, but this is my 738 00:31:10,920 --> 00:31:13,000 Speaker 2: opportunity because it's saving me this money, it's giving me 739 00:31:13,040 --> 00:31:16,640 Speaker 2: this next level. Creators can absolutely still start businesses. The 740 00:31:16,920 --> 00:31:20,560 Speaker 2: drive and the motivation and the relationship to it starts 741 00:31:20,560 --> 00:31:21,560 Speaker 2: with two things. One is it has to be a 742 00:31:21,600 --> 00:31:22,880 Speaker 2: good idea. One is you have to continue to be 743 00:31:22,880 --> 00:31:24,840 Speaker 2: obsessed with it. In three it might not be a 744 00:31:24,920 --> 00:31:27,240 Speaker 2: venture business. And this is something that I have a 745 00:31:27,240 --> 00:31:28,480 Speaker 2: feeling you and I are going to talk about way 746 00:31:28,480 --> 00:31:30,400 Speaker 2: outside of this interview for the rest of our friendship. 747 00:31:30,480 --> 00:31:33,240 Speaker 2: Is like it just because you can sell the product. 748 00:31:33,920 --> 00:31:35,320 Speaker 2: And the example I gave you this morning was my 749 00:31:35,360 --> 00:31:38,880 Speaker 2: friend Gaby Kno just started a fish purse brand and 750 00:31:38,920 --> 00:31:41,920 Speaker 2: it is like a gold plated fish and like your 751 00:31:41,960 --> 00:31:44,120 Speaker 2: phone barely fits in it. It is the least practical 752 00:31:44,160 --> 00:31:46,920 Speaker 2: bag in the entire world, and she cannot keep them 753 00:31:46,960 --> 00:31:47,840 Speaker 2: on Chelse. 754 00:31:47,960 --> 00:31:49,719 Speaker 1: I want one. I want one. I saw it on 755 00:31:49,800 --> 00:31:51,960 Speaker 1: social media the other day and I want one. 756 00:31:51,640 --> 00:31:55,880 Speaker 2: Shek af it's really cool, and she sold tens of 757 00:31:55,880 --> 00:31:58,040 Speaker 2: thousands of dollars of things, and she knows it's not 758 00:31:58,080 --> 00:32:00,960 Speaker 2: about taking outside funding. It's about what's my next great idea. 759 00:32:01,000 --> 00:32:03,280 Speaker 2: Her great idea for this was she saran wrapped it 760 00:32:03,320 --> 00:32:05,360 Speaker 2: in like a styrofoam contear, so it looks like fish 761 00:32:05,360 --> 00:32:08,280 Speaker 2: that you buy at the market. Great idea. That doesn't 762 00:32:08,280 --> 00:32:10,080 Speaker 2: mean that you need to go raise a intra capital round. 763 00:32:10,920 --> 00:32:14,480 Speaker 2: We've our mutual friend is your manager. Yeah, and he 764 00:32:14,600 --> 00:32:16,280 Speaker 2: sent me a deal yesterday. And I won't out them 765 00:32:16,320 --> 00:32:18,080 Speaker 2: because they're clearly out trying to raise money. But it 766 00:32:18,160 --> 00:32:22,120 Speaker 2: is a four wall concept around padel Paddle. I've never 767 00:32:22,160 --> 00:32:24,840 Speaker 2: know how to pronounce it. I think it's a great idea, 768 00:32:24,920 --> 00:32:26,360 Speaker 2: and I think they can make great money. That's not 769 00:32:26,360 --> 00:32:28,520 Speaker 2: a venture capital business. Just it doesn't mean to go 770 00:32:28,600 --> 00:32:30,560 Speaker 2: raise money from a bunch of people out of some 771 00:32:30,560 --> 00:32:33,760 Speaker 2: crazy evaluation. It means take the minimum amount of money 772 00:32:33,800 --> 00:32:36,400 Speaker 2: to get your product going, to show that people that 773 00:32:36,440 --> 00:32:38,840 Speaker 2: there's demand for your product and then go from there, 774 00:32:38,880 --> 00:32:41,160 Speaker 2: and so many creators lose track of that along the way. 775 00:32:41,320 --> 00:32:42,600 Speaker 1: One of the things that I want to touch on 776 00:32:42,640 --> 00:32:44,960 Speaker 1: really quickly is just because I loved the comment is 777 00:32:45,000 --> 00:32:46,840 Speaker 1: you have to be obsessed with what you do. It's 778 00:32:46,840 --> 00:32:50,000 Speaker 1: so funny, Like I love when people have niche obsessions. 779 00:32:50,320 --> 00:32:52,840 Speaker 2: One great example, I actually don't know how the business 780 00:32:52,920 --> 00:32:55,680 Speaker 2: is doing today, but it was this celebrities relationship to 781 00:32:55,720 --> 00:32:57,640 Speaker 2: it that it's something we would never invest in. It's 782 00:32:57,680 --> 00:33:00,640 Speaker 2: Kaylee Quoco from The Big Bang Theory, who's like adorable, 783 00:33:00,680 --> 00:33:03,560 Speaker 2: she's on the HBO show The Flight Attendant. She started 784 00:33:04,120 --> 00:33:06,240 Speaker 2: like a I think it's like a pretty high end 785 00:33:06,280 --> 00:33:11,520 Speaker 2: like dog Accoutremont brand, like fancy dog collar, fancy dog 786 00:33:11,960 --> 00:33:15,160 Speaker 2: poop bag hold or whatever. It was her relationship to 787 00:33:15,240 --> 00:33:17,600 Speaker 2: it that like intrigued me. Like I don't think it's 788 00:33:17,640 --> 00:33:19,880 Speaker 2: a high market, Like it's a high margin product that 789 00:33:20,000 --> 00:33:22,080 Speaker 2: like maybe there's a big market for but like the 790 00:33:22,160 --> 00:33:25,000 Speaker 2: replacement value, the opportunity cost is like it's really easy 791 00:33:25,000 --> 00:33:26,320 Speaker 2: to switch, and like I'm not going to keep spending 792 00:33:26,320 --> 00:33:27,920 Speaker 2: a bunch of money on a new leash or new whatever. 793 00:33:28,120 --> 00:33:29,160 Speaker 2: By the way, I don't know if you guys have 794 00:33:29,200 --> 00:33:31,920 Speaker 2: a dog, but once, once you buy a leash, I 795 00:33:31,920 --> 00:33:34,600 Speaker 2: don't need another leash for ten years. Like I don't 796 00:33:34,600 --> 00:33:35,800 Speaker 2: actually have to come back to your website for a 797 00:33:35,840 --> 00:33:40,360 Speaker 2: long time. But she's obsessed with it, and the business 798 00:33:40,360 --> 00:33:42,720 Speaker 2: is going to succeed because she's obsessed with it, and 799 00:33:42,760 --> 00:33:44,200 Speaker 2: she's going to keep coming up with like fun new 800 00:33:44,200 --> 00:33:45,760 Speaker 2: cute things and fun new reasons to come back to 801 00:33:45,760 --> 00:33:47,920 Speaker 2: the website and to buy the next thing, and so 802 00:33:48,360 --> 00:33:51,040 Speaker 2: like I'm disagreeing with myself right, Like I don't think 803 00:33:51,080 --> 00:33:52,560 Speaker 2: it's the best idea in the world. I didn't end 804 00:33:52,600 --> 00:33:55,200 Speaker 2: up investing in it, Like she will be successful because 805 00:33:55,240 --> 00:33:56,680 Speaker 2: she cares so freaking much. 806 00:34:07,640 --> 00:34:09,640 Speaker 1: Okay, well, let's talk about this because I think what's 807 00:34:09,680 --> 00:34:12,400 Speaker 1: really interesting about you is you guys started in twenty twenty. 808 00:34:12,400 --> 00:34:15,040 Speaker 1: You've you know, seen a lot of seasons of different 809 00:34:15,080 --> 00:34:17,759 Speaker 1: types of industries popping up, right like twenty twenty two. 810 00:34:17,760 --> 00:34:19,960 Speaker 1: I always think about like the crypto boom, and you know, 811 00:34:20,040 --> 00:34:22,359 Speaker 1: certain things with like web what is it like Web three? 812 00:34:22,719 --> 00:34:25,520 Speaker 1: So let's talk a little bit about how the industries 813 00:34:25,560 --> 00:34:28,160 Speaker 1: you guys have been like hyper fixated on have changed 814 00:34:28,160 --> 00:34:30,280 Speaker 1: over the years, and maybe what you guys are currently 815 00:34:30,320 --> 00:34:33,439 Speaker 1: focused on and maybe certain industries that have always been 816 00:34:33,520 --> 00:34:34,320 Speaker 1: good investments. 817 00:34:34,760 --> 00:34:37,319 Speaker 2: If something's trendy, like I'm almost inherently not investing in it. 818 00:34:37,960 --> 00:34:41,320 Speaker 2: And the reason why is I get really really nervous, 819 00:34:41,360 --> 00:34:43,920 Speaker 2: Like I get like anxious, can't sleep at night, nervous 820 00:34:44,080 --> 00:34:47,640 Speaker 2: that someone knows something about that industry that I don't 821 00:34:48,080 --> 00:34:50,720 Speaker 2: or is just hyper fixated on it. So why would 822 00:34:50,719 --> 00:34:53,320 Speaker 2: my check get into that business earlier? Why would my 823 00:34:53,440 --> 00:34:55,520 Speaker 2: be Like it's almost like a self esteem problem, Like 824 00:34:55,520 --> 00:34:57,399 Speaker 2: it's almost like like I like, why would I get 825 00:34:57,400 --> 00:34:59,520 Speaker 2: to see this business? Like I've run a pretty good business, 826 00:34:59,560 --> 00:35:00,880 Speaker 2: Like I should get to see the business at the 827 00:35:00,920 --> 00:35:04,120 Speaker 2: right time. Whatever. So we didn't their exceptions to all 828 00:35:04,120 --> 00:35:07,200 Speaker 2: these rules. But we don't invest in web three, We 829 00:35:07,280 --> 00:35:11,680 Speaker 2: don't invest in the creator economy. We don't we do 830 00:35:12,320 --> 00:35:14,160 Speaker 2: a little bit of consumer products, and we talked about 831 00:35:14,200 --> 00:35:16,840 Speaker 2: it that we at this point we do one a 832 00:35:16,920 --> 00:35:19,440 Speaker 2: year and we have to be basically in charge of 833 00:35:19,480 --> 00:35:22,439 Speaker 2: starting that business. And so we did that with Noah Beck. 834 00:35:22,520 --> 00:35:25,239 Speaker 2: We started EV's. It's been sold. It's been a great 835 00:35:25,239 --> 00:35:29,839 Speaker 2: story for us, Trey Kennedy's Basic Seller's Wine, which has 836 00:35:29,840 --> 00:35:31,759 Speaker 2: been awesome and we've got to I don't know when 837 00:35:31,760 --> 00:35:32,920 Speaker 2: this is coming up, but we're about to be in 838 00:35:32,920 --> 00:35:35,359 Speaker 2: a really exciting retailer. As Trey goes on tour, we're 839 00:35:35,400 --> 00:35:38,959 Speaker 2: pretty pumped up. And then next year we've actually already 840 00:35:39,000 --> 00:35:41,120 Speaker 2: picked the item. So like we don't even do really 841 00:35:41,160 --> 00:35:44,720 Speaker 2: do consumer There are some exceptions, like working with Patrick 842 00:35:44,719 --> 00:35:46,960 Speaker 2: on Mosh Like that's a good point of like Patrick 843 00:35:47,200 --> 00:35:49,719 Speaker 2: and his mom are so obsessed with the product they 844 00:35:49,760 --> 00:35:54,279 Speaker 2: just make it work. So I would say find industries 845 00:35:54,480 --> 00:35:57,000 Speaker 2: that you believe that you know more about than the 846 00:35:57,040 --> 00:36:00,440 Speaker 2: common person. And so we've been pretty fortunate to be 847 00:36:00,719 --> 00:36:03,759 Speaker 2: involved in, for better or worse, in animal oriented businesses. 848 00:36:05,000 --> 00:36:07,400 Speaker 2: Our first animal into business was Colossal. We invested at 849 00:36:07,400 --> 00:36:09,680 Speaker 2: a twenty two million dollar valuation in the business is 850 00:36:09,719 --> 00:36:11,280 Speaker 2: now worth ten point four billion dollars. 851 00:36:11,480 --> 00:36:14,399 Speaker 1: That is so aligned for you guys, being that your 852 00:36:14,480 --> 00:36:15,560 Speaker 1: name is Animal Capital. 853 00:36:15,600 --> 00:36:17,680 Speaker 2: That's also why the William Mammouth was our second animal 854 00:36:17,680 --> 00:36:19,600 Speaker 2: for a fund. But we actually love to get you 855 00:36:19,680 --> 00:36:22,080 Speaker 2: a animal capital hot and like along the animal lines, 856 00:36:22,120 --> 00:36:24,000 Speaker 2: like I'm very fortunate. I have a cousin who is 857 00:36:24,239 --> 00:36:27,799 Speaker 2: a very successful pet supply retailer, and I've made him 858 00:36:27,800 --> 00:36:32,239 Speaker 2: talk to companies about Okay, we invested in a consumer brand. 859 00:36:32,280 --> 00:36:34,560 Speaker 2: This is me bucking my own trend that I just discussed. 860 00:36:34,600 --> 00:36:36,960 Speaker 2: It's called Sundays for Dogs. They were going to spend 861 00:36:37,000 --> 00:36:39,239 Speaker 2: five million dollars in a really early fundraise, and I 862 00:36:39,320 --> 00:36:42,400 Speaker 2: made them talk to my cousin and I called him 863 00:36:42,400 --> 00:36:44,279 Speaker 2: and I said, hey, his name is Britt. I love him. 864 00:36:44,320 --> 00:36:46,799 Speaker 2: He's the best. And Britt, they're going to spend all 865 00:36:46,840 --> 00:36:49,120 Speaker 2: this money on building their own factory. Why are they 866 00:36:49,120 --> 00:36:51,160 Speaker 2: doing this? And he said, there's a huge problem in 867 00:36:51,239 --> 00:36:52,799 Speaker 2: dog food today, and it's that they have the same 868 00:36:52,840 --> 00:36:56,160 Speaker 2: allergens as humans. But your dog food and my dog 869 00:36:56,200 --> 00:36:59,560 Speaker 2: food from two different brands, and this one says it's hypoallergenic. 870 00:36:59,680 --> 00:37:02,200 Speaker 2: Whatever the hell, it's gluten free. It's this bison meat, 871 00:37:02,280 --> 00:37:04,840 Speaker 2: chicken meat, whatever. It's actually being made right beside the 872 00:37:04,880 --> 00:37:08,120 Speaker 2: one that has chickpeas in it. And my dog's allergic 873 00:37:08,120 --> 00:37:10,040 Speaker 2: to chickpeas and my dog's gonna end up going to 874 00:37:10,040 --> 00:37:12,840 Speaker 2: antaflactic shock. So building their own factory really early is 875 00:37:12,840 --> 00:37:15,480 Speaker 2: a huge bet, but it's one that could really pay off. 876 00:37:15,760 --> 00:37:17,920 Speaker 2: Sunday's for Dogs when we invested, was doing about six 877 00:37:18,000 --> 00:37:20,480 Speaker 2: and a half million dollars of revenue. This year they'll 878 00:37:20,520 --> 00:37:23,600 Speaker 2: do more than ninety million bucks, which is great. We 879 00:37:23,640 --> 00:37:25,440 Speaker 2: invested in a pet pharmacy called Mixed. 880 00:37:25,239 --> 00:37:27,440 Speaker 1: Lab, So you guys do a lot of animals, so. 881 00:37:27,480 --> 00:37:30,600 Speaker 2: We've done a disproportion amount of animal and i'd an 882 00:37:30,640 --> 00:37:35,040 Speaker 2: animal towards life science. We were invested and like, great example, 883 00:37:35,080 --> 00:37:36,840 Speaker 2: this is a really sad story, but we invested in 884 00:37:36,880 --> 00:37:40,960 Speaker 2: a dog stem cell business called Gallant and the founder, 885 00:37:41,000 --> 00:37:44,040 Speaker 2: Aaron Hirschworn, passed away in a surfing accident, like a 886 00:37:44,080 --> 00:37:47,880 Speaker 2: really young guy, a dad in Florida. And the business 887 00:37:47,920 --> 00:37:51,080 Speaker 2: has pivoted sense to being a cat cancer research business 888 00:37:51,080 --> 00:37:53,239 Speaker 2: and they've actually been very successful. And when I say 889 00:37:53,280 --> 00:37:55,279 Speaker 2: I have nothing to do with that, that is luck 890 00:37:55,400 --> 00:37:58,200 Speaker 2: like thank fucking goodness, like part of my language, like 891 00:37:58,200 --> 00:37:59,920 Speaker 2: that's great that they found a great person to go 892 00:38:00,000 --> 00:38:02,840 Speaker 2: work on the business. It was a really sad moment. 893 00:38:03,320 --> 00:38:07,160 Speaker 2: And we've just had this disportion turned towards life science 894 00:38:07,160 --> 00:38:11,360 Speaker 2: as we're invested and over a dozen life science oriented 895 00:38:11,440 --> 00:38:15,319 Speaker 2: businesses over the last six years. And so it's for 896 00:38:15,480 --> 00:38:17,880 Speaker 2: us that's an industry that we know more about and 897 00:38:17,920 --> 00:38:20,160 Speaker 2: we know and we know how to make that business commercial. 898 00:38:20,280 --> 00:38:22,799 Speaker 2: We know how to get you from zero to your 899 00:38:22,800 --> 00:38:25,879 Speaker 2: first contract. And that's where most of these businesses die 900 00:38:25,920 --> 00:38:28,319 Speaker 2: in the vine. Is it's a great idea. We met 901 00:38:28,360 --> 00:38:30,000 Speaker 2: with a business last week that we're not investing in 902 00:38:31,160 --> 00:38:34,759 Speaker 2: called Kangaroo, and they're a artificial womb business. And when 903 00:38:34,800 --> 00:38:37,319 Speaker 2: I tell you, I know more about artificial wombs because 904 00:38:37,320 --> 00:38:39,480 Speaker 2: of Colossal than like then. 905 00:38:39,400 --> 00:38:41,680 Speaker 1: I had a dream about an artificial womb the other day. 906 00:38:42,440 --> 00:38:44,279 Speaker 2: We can talk about that with your fountains, see if 907 00:38:44,280 --> 00:38:46,480 Speaker 2: that's something that you guys will be interested in. But 908 00:38:46,800 --> 00:38:49,160 Speaker 2: I probably know more about artificial than ninety nine point 909 00:38:49,239 --> 00:38:51,080 Speaker 2: nine percent of the population because of our investments. And 910 00:38:51,120 --> 00:38:52,520 Speaker 2: I was able to ask questions on the call that 911 00:38:53,040 --> 00:38:56,240 Speaker 2: make me maybe this is too confident, make me believe 912 00:38:56,600 --> 00:38:58,480 Speaker 2: that I know more than somebody else about it. And 913 00:38:58,560 --> 00:39:00,160 Speaker 2: I have a lag up in choosing to invest for 914 00:39:00,200 --> 00:39:03,520 Speaker 2: not investing in And so I'd say get obsessed with something. 915 00:39:03,800 --> 00:39:06,120 Speaker 2: I think how you started the question, like, get obsessed 916 00:39:06,120 --> 00:39:08,000 Speaker 2: with something and you will find a way to invest 917 00:39:08,000 --> 00:39:11,359 Speaker 2: in that thing. These are all businesses, right, Like there's 918 00:39:11,400 --> 00:39:12,719 Speaker 2: people that have made a bunch of money in the 919 00:39:12,719 --> 00:39:16,000 Speaker 2: Great economy. Jelly smacksmen, This unbelievable successful. There's people that 920 00:39:16,040 --> 00:39:17,680 Speaker 2: make so much money and web three and crypto, and 921 00:39:17,680 --> 00:39:19,399 Speaker 2: there are people that make money on the stupid trump coin. 922 00:39:19,480 --> 00:39:21,480 Speaker 2: Like who knows what you can make money in, But 923 00:39:21,520 --> 00:39:22,960 Speaker 2: if you were obsessed with it and you're paying enough 924 00:39:22,960 --> 00:39:26,719 Speaker 2: attention to the industry, you'll find a way. And for us, 925 00:39:26,800 --> 00:39:29,600 Speaker 2: Dylan and I really have like the sectors that we've identified, 926 00:39:29,640 --> 00:39:32,000 Speaker 2: like she comes we work around together, and Goldman together, 927 00:39:32,160 --> 00:39:34,839 Speaker 2: and short of General ANAK and then a consumer fund 928 00:39:34,840 --> 00:39:37,040 Speaker 2: called af and I was obviously a Warner Media. I know, 929 00:39:37,080 --> 00:39:38,560 Speaker 2: I'm talking really fast. I'm trying to screw it. 930 00:39:38,760 --> 00:39:39,399 Speaker 1: You are so good. 931 00:39:39,680 --> 00:39:41,399 Speaker 2: Yeah, So we have our own industries that we cover 932 00:39:41,440 --> 00:39:43,400 Speaker 2: and then our principal stam like as a computer like 933 00:39:43,480 --> 00:39:46,319 Speaker 2: data engineer, it's like we just try to focus on 934 00:39:46,480 --> 00:39:49,319 Speaker 2: what we know best and then if we don't, we 935 00:39:49,640 --> 00:39:53,280 Speaker 2: just move on and that's okay, Like that's really fine. 936 00:39:54,440 --> 00:39:57,239 Speaker 2: We recently invested in a business called Array Labs and 937 00:39:57,280 --> 00:40:01,360 Speaker 2: they are a modular camera since they gets attached to satellites. 938 00:40:01,400 --> 00:40:03,600 Speaker 2: So the same way that SpaceX is big thing was 939 00:40:03,840 --> 00:40:06,640 Speaker 2: we're going to reuse the rocket. That's a business and 940 00:40:06,719 --> 00:40:08,560 Speaker 2: people for a long time are like, why do I 941 00:40:08,680 --> 00:40:13,200 Speaker 2: care if we reuse the rocket and it's honest right, like, 942 00:40:13,520 --> 00:40:15,640 Speaker 2: I don't know, but now we know why and we 943 00:40:15,680 --> 00:40:18,600 Speaker 2: know how important is that these satellites are equipped appropriately whatever. 944 00:40:18,800 --> 00:40:20,680 Speaker 2: This is allowing satellites to not have to come down 945 00:40:20,719 --> 00:40:25,280 Speaker 2: to get reequipped with new cameras. Wow, it took us years. 946 00:40:25,520 --> 00:40:27,439 Speaker 2: Probably took me three years of warning about this before 947 00:40:27,480 --> 00:40:29,439 Speaker 2: I found the right business and thought like I knew enough, 948 00:40:29,719 --> 00:40:32,200 Speaker 2: and so you just can't rush and you have to 949 00:40:32,200 --> 00:40:34,279 Speaker 2: be comfortable walking away when you don't think you know enough. 950 00:40:34,360 --> 00:40:36,600 Speaker 1: You know, what's so interesting about your business too, is 951 00:40:36,640 --> 00:40:38,960 Speaker 1: you guys work with so many companies and you're constantly 952 00:40:39,080 --> 00:40:41,319 Speaker 1: learning about so many different companies and what they do 953 00:40:41,360 --> 00:40:43,640 Speaker 1: in their business models and kind of the why behind 954 00:40:43,680 --> 00:40:47,560 Speaker 1: the business. You just like you have in your mind 955 00:40:47,640 --> 00:40:52,640 Speaker 1: such a robust like knowledge of all these different industries 956 00:40:52,680 --> 00:40:55,600 Speaker 1: and you know all these like random things, which is fascinating. 957 00:40:56,160 --> 00:40:59,959 Speaker 2: I am, I know, like two sentences worth about every 958 00:41:00,080 --> 00:41:03,439 Speaker 2: industry and five sentences worth about next to nothing, right, Okay, 959 00:41:03,800 --> 00:41:04,920 Speaker 2: other than the artificial womb. 960 00:41:04,800 --> 00:41:05,960 Speaker 1: Time check me so that I know how much time 961 00:41:05,960 --> 00:41:08,040 Speaker 1: you have loved, I definitely have to scooch. Okay, Okay, 962 00:41:08,040 --> 00:41:12,759 Speaker 1: you meet let's take one final question. Okay, what we'll 963 00:41:12,760 --> 00:41:16,160 Speaker 1: do two final questions. First one is what is the 964 00:41:16,160 --> 00:41:21,319 Speaker 1: biggest mistake that founders of startups make when they're just 965 00:41:21,320 --> 00:41:22,360 Speaker 1: starting their businesses. 966 00:41:22,560 --> 00:41:25,799 Speaker 2: I think hyperfixation is the biggest. I would it's almost 967 00:41:25,840 --> 00:41:28,040 Speaker 2: a personality trait. And by the way, that's something that 968 00:41:28,160 --> 00:41:29,920 Speaker 2: I would I am just getting to know you, but 969 00:41:29,960 --> 00:41:31,719 Speaker 2: I would say that we probably both suffer from that 970 00:41:31,800 --> 00:41:35,640 Speaker 2: a little bit. We will have founders who are unbelievable founders. 971 00:41:35,680 --> 00:41:37,600 Speaker 2: And this is a real conversation that happened in the 972 00:41:37,600 --> 00:41:41,320 Speaker 2: middle of the night two nights ago. I did not respond. 973 00:41:41,320 --> 00:41:43,799 Speaker 2: I was dead asleep, but one of our founders sent 974 00:41:43,920 --> 00:41:46,160 Speaker 2: me like a screenshot of I don't know what you 975 00:41:46,200 --> 00:41:48,000 Speaker 2: call it, when they basically have like a wireframe of 976 00:41:48,000 --> 00:41:51,560 Speaker 2: their of their app, and they were freaking out about 977 00:41:51,560 --> 00:41:54,760 Speaker 2: the font and okay, I'm not joking, freaking out about 978 00:41:54,800 --> 00:41:57,959 Speaker 2: the font, and I was like, who cares? Your app 979 00:41:58,000 --> 00:42:00,600 Speaker 2: doesn't work? Like no one's using the app, We've made 980 00:42:00,680 --> 00:42:03,440 Speaker 2: no money, you're spending money, You're not sleeping, like you're 981 00:42:03,480 --> 00:42:06,439 Speaker 2: becoming inefficient in this moment, But that actually happens all 982 00:42:06,480 --> 00:42:09,600 Speaker 2: the time. We have a business that recently sold and 983 00:42:09,640 --> 00:42:12,319 Speaker 2: they actually it was successful issue. We didn't make any money. 984 00:42:12,360 --> 00:42:14,480 Speaker 2: We just about got our money back. But like we 985 00:42:14,520 --> 00:42:16,239 Speaker 2: invested five years ago, I wrote them a check, a 986 00:42:16,320 --> 00:42:18,160 Speaker 2: very high risk check. Getting my money back is not 987 00:42:18,200 --> 00:42:24,160 Speaker 2: good enough. That one of their founders was hyper fixated 988 00:42:24,200 --> 00:42:28,040 Speaker 2: on who their first advertising partner would be. Who cares. 989 00:42:28,880 --> 00:42:31,080 Speaker 2: I get it. It's a value signal. But you need 990 00:42:31,120 --> 00:42:32,759 Speaker 2: the money so that you can extend the runway of 991 00:42:32,760 --> 00:42:34,880 Speaker 2: your business, so that we can stay in business. So 992 00:42:34,920 --> 00:42:37,600 Speaker 2: I think hyperfixation is something that you almost need to 993 00:42:37,640 --> 00:42:41,480 Speaker 2: counterbalance yourself with with your business partner. And when you're 994 00:42:41,480 --> 00:42:43,840 Speaker 2: starting your business, it can be your parent, right, it 995 00:42:43,840 --> 00:42:44,960 Speaker 2: can be your mom, it can be your dad, it 996 00:42:44,960 --> 00:42:48,080 Speaker 2: can be your brother, your sister. Like making sure that 997 00:42:48,080 --> 00:42:49,759 Speaker 2: you've got a priority list and saying I'm going to 998 00:42:49,800 --> 00:42:51,319 Speaker 2: get through these things and if I don't get through 999 00:42:51,320 --> 00:42:53,480 Speaker 2: these tasks and this period of time, I'm going to 1000 00:42:53,480 --> 00:42:55,319 Speaker 2: move on. In the realities is you know this, you 1001 00:42:55,360 --> 00:42:57,000 Speaker 2: have to do a million jobs during the day. I 1002 00:42:57,040 --> 00:42:58,799 Speaker 2: have to do a millionaire jobs during the day. The 1003 00:42:58,840 --> 00:43:00,600 Speaker 2: thing that differentiated me at Want to Media. Part of 1004 00:43:00,600 --> 00:43:02,000 Speaker 2: the reason I got to keep my job is because 1005 00:43:02,120 --> 00:43:04,960 Speaker 2: I was still the person that knew the chief strategy 1006 00:43:04,960 --> 00:43:07,040 Speaker 2: officer or Warner Media. I knew what her coffee order was, 1007 00:43:07,200 --> 00:43:08,640 Speaker 2: and I had her calendar, so I knew when she'd 1008 00:43:08,680 --> 00:43:10,640 Speaker 2: be in the office and when she wouldn't her Like 1009 00:43:10,719 --> 00:43:13,360 Speaker 2: disgusting sugary Starbucks was on her desk. I was like, 1010 00:43:13,719 --> 00:43:15,759 Speaker 2: why fire that kid, Like, it's not my money and 1011 00:43:15,800 --> 00:43:20,600 Speaker 2: my disgusting sugary Starbucks is on my desk. Great hyperfixation 1012 00:43:20,680 --> 00:43:22,279 Speaker 2: is probably the thing that are founders because they are 1013 00:43:22,520 --> 00:43:25,600 Speaker 2: high functioning human beings that they get most lost in 1014 00:43:25,600 --> 00:43:27,080 Speaker 2: it too, finding a way to regulate yourself. 1015 00:43:27,239 --> 00:43:28,960 Speaker 1: Yeah, And I think also that comes down to like 1016 00:43:29,040 --> 00:43:31,440 Speaker 1: delegating tasks and hiring the right people. 1017 00:43:31,160 --> 00:43:32,759 Speaker 2: And impossible for founders so hard. 1018 00:43:32,840 --> 00:43:34,400 Speaker 1: I mean I do the same thing, Like there's definitely 1019 00:43:34,440 --> 00:43:36,400 Speaker 1: a time Mikey is like, kid's gone hyper fixated on 1020 00:43:36,440 --> 00:43:38,359 Speaker 1: fonts before you know, and then it's like you don't 1021 00:43:38,360 --> 00:43:40,640 Speaker 1: see the big picture, and it's like you have people 1022 00:43:40,640 --> 00:43:43,799 Speaker 1: in your corner that are like me not for no, seriously, though, 1023 00:43:44,880 --> 00:43:46,799 Speaker 1: I'm like hyperfixated on the books that I put up there. 1024 00:43:46,840 --> 00:43:49,320 Speaker 1: If you could leave our audience, whether they're creators, fans, 1025 00:43:49,320 --> 00:43:52,439 Speaker 1: are as hiring entrepreneurs with one key takeaway? What would 1026 00:43:52,480 --> 00:43:52,680 Speaker 1: it be? 1027 00:43:52,880 --> 00:43:54,400 Speaker 2: Don't be afraid to take whatever the risk is that 1028 00:43:54,400 --> 00:43:55,839 Speaker 2: you've been thinking about for a long time. Of course, 1029 00:43:55,840 --> 00:43:57,080 Speaker 2: you want to be measured, you want to think about 1030 00:43:57,080 --> 00:44:00,480 Speaker 2: your own personal financial and family situation, whatever. But I 1031 00:44:00,600 --> 00:44:04,279 Speaker 2: see so many times people with the idea and even 1032 00:44:04,320 --> 00:44:07,480 Speaker 2: with the drive, and it is that risk of losing 1033 00:44:07,520 --> 00:44:10,560 Speaker 2: something that keeps them that that holds them back. Maybe 1034 00:44:10,560 --> 00:44:12,840 Speaker 2: I'll inspire one person to make that big change. I 1035 00:44:12,840 --> 00:44:14,840 Speaker 2: don't know. I think the other big key takeaway, and 1036 00:44:14,840 --> 00:44:16,600 Speaker 2: I think this is your takeaway, and it's a really 1037 00:44:16,600 --> 00:44:20,480 Speaker 2: really special one is get hyper fixated on something. 1038 00:44:21,360 --> 00:44:22,080 Speaker 1: But not too much. 1039 00:44:23,080 --> 00:44:26,279 Speaker 2: Get excited. Get niche about an industry, get excited about 1040 00:44:26,280 --> 00:44:28,680 Speaker 2: a topic, Get excited about a type of business or, 1041 00:44:29,160 --> 00:44:31,680 Speaker 2: by the way, a type of person or a geography. 1042 00:44:31,880 --> 00:44:35,200 Speaker 2: That's the economy we're beginning to evolve into is and 1043 00:44:35,239 --> 00:44:38,120 Speaker 2: we've talked about this before in our lives, but it's 1044 00:44:38,120 --> 00:44:41,600 Speaker 2: the niche economy. And so getting excited about something, even 1045 00:44:41,640 --> 00:44:44,120 Speaker 2: if you're not becoming maybe you are becoming a content 1046 00:44:44,160 --> 00:44:45,920 Speaker 2: creator and you're listening to this, Maybe you want to 1047 00:44:45,920 --> 00:44:47,960 Speaker 2: start your own business. Maybe you just want to go 1048 00:44:48,040 --> 00:44:50,480 Speaker 2: to a startup that like, actually you still can take 1049 00:44:50,480 --> 00:44:53,319 Speaker 2: a salary and a little less risk, but like get 1050 00:44:53,360 --> 00:44:57,919 Speaker 2: excited about something and whatever that is, that genuineness will 1051 00:44:57,920 --> 00:44:58,520 Speaker 2: shine through. 1052 00:44:58,719 --> 00:45:00,760 Speaker 1: I think the one thing that creators in general always 1053 00:45:00,760 --> 00:45:02,520 Speaker 1: think about is kind of the next chapter, right, like 1054 00:45:02,560 --> 00:45:04,600 Speaker 1: where do we go after the brand deals? Or like 1055 00:45:04,640 --> 00:45:06,960 Speaker 1: we're making a lot of money through brand deals, where 1056 00:45:07,000 --> 00:45:08,759 Speaker 1: are we investing that money? Right? I think this is 1057 00:45:08,800 --> 00:45:10,320 Speaker 1: something that a lot of creators think about. 1058 00:45:10,680 --> 00:45:13,840 Speaker 2: I is a phone call I get every single day. 1059 00:45:14,040 --> 00:45:18,760 Speaker 1: So what is your advice to creators or even people 1060 00:45:18,840 --> 00:45:20,839 Speaker 1: in a position of maybe they get a bonus at 1061 00:45:20,880 --> 00:45:24,000 Speaker 1: their banking job. Where should we be investing our money? 1062 00:45:24,080 --> 00:45:27,080 Speaker 1: And what do you think is the next chapter for creators? 1063 00:45:27,400 --> 00:45:31,759 Speaker 2: I think taking risk is super important. Stock market, bond market, 1064 00:45:31,840 --> 00:45:33,600 Speaker 2: all things that are nice. Those are things I'm not 1065 00:45:33,640 --> 00:45:36,279 Speaker 2: really here to like sit and talk about. You can 1066 00:45:36,360 --> 00:45:38,960 Speaker 2: go get a financial advisor with as little as five 1067 00:45:39,040 --> 00:45:41,480 Speaker 2: thousand dollars and you'll have someone help explain to you 1068 00:45:41,880 --> 00:45:43,480 Speaker 2: this is organ with your stocks, is we're going to 1069 00:45:43,480 --> 00:45:45,160 Speaker 2: do with your bonds? You're going to be super risk on. 1070 00:45:45,200 --> 00:45:47,080 Speaker 2: Maybe they'll help you make eleven twelve percent a year 1071 00:45:47,120 --> 00:45:49,279 Speaker 2: and you can start really small for me, Like my 1072 00:45:49,280 --> 00:45:51,239 Speaker 2: biggest thing in my first year Goldman, I ran up 1073 00:45:51,239 --> 00:45:54,440 Speaker 2: a gigantic credit card bill. Gigantic because I wanted to 1074 00:45:54,520 --> 00:45:56,279 Speaker 2: live this New York life, but I couldn't afford it. 1075 00:45:57,440 --> 00:45:59,600 Speaker 2: Beyond my first year, I started to save money, fortunately, 1076 00:45:59,840 --> 00:46:01,759 Speaker 2: and I forced myself to put I think it was 1077 00:46:01,920 --> 00:46:04,560 Speaker 2: like one thousand dollars a month away. It's not tremendous. 1078 00:46:05,400 --> 00:46:07,280 Speaker 2: I was really proud of myself, even like my parents 1079 00:46:07,280 --> 00:46:08,480 Speaker 2: were proud of me for putting a little bit of 1080 00:46:08,520 --> 00:46:13,040 Speaker 2: money away, and that started to become the thing for creators. 1081 00:46:13,040 --> 00:46:15,520 Speaker 2: I would say, you do need a financial advisor, you 1082 00:46:15,560 --> 00:46:18,600 Speaker 2: one hundred percent do, but you also need to go 1083 00:46:18,640 --> 00:46:21,759 Speaker 2: out and take some risks because your financial advisor is 1084 00:46:21,840 --> 00:46:24,399 Speaker 2: really incentivized for you to be de risk. There are 1085 00:46:24,400 --> 00:46:26,759 Speaker 2: incentivice you take as much of your cash and put 1086 00:46:26,760 --> 00:46:32,040 Speaker 2: it at no offense to any of these places ubs, JP, Morgan, Goldman, Sacks. 1087 00:46:32,120 --> 00:46:33,960 Speaker 2: They want to keep your money there, that's fine, that 1088 00:46:34,040 --> 00:46:35,319 Speaker 2: is their job to do that. They will help you 1089 00:46:35,320 --> 00:46:38,839 Speaker 2: grow your money a little. But I would say doing 1090 00:46:39,600 --> 00:46:41,040 Speaker 2: I don't know, five to ten percent of your money, 1091 00:46:41,040 --> 00:46:42,400 Speaker 2: depending on where you're on your life. In venture of 1092 00:46:42,400 --> 00:46:44,640 Speaker 2: five percent of your money in real estate, and then 1093 00:46:44,680 --> 00:46:46,200 Speaker 2: you can think about the rest being a little bit 1094 00:46:46,200 --> 00:46:48,920 Speaker 2: safer bets. And if you're a career out there and 1095 00:46:49,040 --> 00:46:51,000 Speaker 2: this is a conversation that you want to have, I 1096 00:46:51,040 --> 00:46:54,120 Speaker 2: am not giving traditional financial advice. I am just speaking 1097 00:46:54,120 --> 00:46:57,480 Speaker 2: for my own experience. I'm not a regishort investment advisor, 1098 00:46:58,080 --> 00:46:59,759 Speaker 2: but I am happy to talk about it with you 1099 00:46:59,800 --> 00:47:01,759 Speaker 2: and share stories about what I've done and how it 1100 00:47:01,840 --> 00:47:04,320 Speaker 2: might have worked. If you are everybody else on planet 1101 00:47:04,360 --> 00:47:06,480 Speaker 2: Earth and you don't have that same concern about like 1102 00:47:06,480 --> 00:47:08,319 Speaker 2: I have an eight year creator life and then the 1103 00:47:08,320 --> 00:47:11,560 Speaker 2: rest of my life, save money and make sure that 1104 00:47:11,560 --> 00:47:13,200 Speaker 2: you have like anest eag and whatever that means to you. 1105 00:47:13,280 --> 00:47:16,640 Speaker 2: That means something different everybody. And then beyond that, invest 1106 00:47:16,719 --> 00:47:19,040 Speaker 2: in what you're interested in. Get informed about something niche 1107 00:47:19,040 --> 00:47:21,160 Speaker 2: that you get excited about, and write a really small 1108 00:47:21,239 --> 00:47:23,359 Speaker 2: check and see how it feels. You'll start to get 1109 00:47:23,360 --> 00:47:24,120 Speaker 2: better at it quickly. 1110 00:47:24,200 --> 00:47:26,360 Speaker 1: Thank you so much for sitting down with me today, Marshall. 1111 00:47:26,360 --> 00:47:29,239 Speaker 1: This was incredible. You are the best. Everybody. Go check 1112 00:47:29,239 --> 00:47:30,080 Speaker 1: out Animal Capital. 1113 00:47:30,360 --> 00:47:32,160 Speaker 2: Thank you so much for having me. I have so 1114 00:47:32,320 --> 00:47:34,759 Speaker 2: beyond look forward to this, and it did not disappoint. 1115 00:47:34,480 --> 00:47:37,000 Speaker 1: Thank you so much for listening to today's conversation with 1116 00:47:37,080 --> 00:47:40,279 Speaker 1: Marshall Sandman. I hope you guys love this conversation as 1117 00:47:40,360 --> 00:47:43,240 Speaker 1: much as I did. I definitely left this chat feeling 1118 00:47:43,640 --> 00:47:46,600 Speaker 1: inspired and just ready to get after it with my 1119 00:47:46,640 --> 00:47:49,560 Speaker 1: own business. And if you guys are loving Post Run High, 1120 00:47:49,640 --> 00:47:52,200 Speaker 1: it would mean the world to me and my team 1121 00:47:52,360 --> 00:47:55,080 Speaker 1: if you could leave us a review, share this episode 1122 00:47:55,160 --> 00:47:58,000 Speaker 1: with a friend, and follow us on social at Post 1123 00:47:58,080 --> 00:48:01,040 Speaker 1: Run High and me at Kate mag I will see 1124 00:48:01,040 --> 00:48:06,480 Speaker 1: you guys next week. Let's go have a good day. Bye.