WEBVTT - Episode 26: The Secret to Spinsistency 0:00:00.400 --> 0:00:02.400 The guys from paying They've kind of showed me how 0:00:02.480 --> 0:00:03.880 much the equipment matters. 0:00:04.160 --> 0:00:06.000 I just love that I can hit any shot I 0:00:06.080 --> 0:00:06.600 kind of want. 0:00:06.720 --> 0:00:08.520 We're gonna be able to tell some fun stories about 0:00:08.520 --> 0:00:10.640 what goes on here to help golfers play better golf. 0:00:11.560 --> 0:00:14.400 Welcome back to the Pink Proven Grounds Podcast. I'm Shane Bacon. 0:00:14.480 --> 0:00:17.880 That is Marty Jertsen and Marty. I'm happy to announce 0:00:17.960 --> 0:00:21.159 that our first repeat guest on the podcast is not 0:00:21.320 --> 0:00:23.920 Victor Hovlin, It's not Tony Fenow. 0:00:24.320 --> 0:00:26.480 It's a man more famous and more popular. 0:00:26.880 --> 0:00:30.800 Kenton Oates is our first repeat guest on the Proving 0:00:30.800 --> 0:00:31.600 Grounds Podcast. 0:00:31.600 --> 0:00:32.200 What a moment? 0:00:32.560 --> 0:00:34.640 Kay, Oh, this is gonna be fun and we're gonna 0:00:34.640 --> 0:00:37.200 be talking about stuff today to help you get out 0:00:37.200 --> 0:00:40.400 of trouble out there in some trends we're seeing on 0:00:40.440 --> 0:00:42.880 the PGA Tour that are taking the tour by storm 0:00:42.880 --> 0:00:44.440 and Ko has been a huge part of that and 0:00:44.440 --> 0:00:45.560 that's why we got him on today. 0:00:47.000 --> 0:00:48.800 Kenton, what is life like right now? 0:00:48.920 --> 0:00:51.120 Not being on the road, because I know you spend 0:00:51.159 --> 0:00:53.960 so much your year on the road. What's your what's 0:00:53.960 --> 0:00:56.160 it been like? How long have you been home? What's 0:00:56.240 --> 0:00:58.360 kind of the run you get at home before you 0:00:58.480 --> 0:00:59.560 kind of go back to the truck. 0:01:00.720 --> 0:01:02.080 Yeah, that's a great question. 0:01:02.160 --> 0:01:04.399 I've actually been on the road a little more than 0:01:04.440 --> 0:01:07.639 some people might think. The truck just made a stop 0:01:07.680 --> 0:01:10.920 off in Oklahoma and we helped out some Oklahoma and 0:01:10.920 --> 0:01:13.479 Oklahoma state players, and then we moved it on over 0:01:13.480 --> 0:01:15.839 to Fayetteville where we helped out the University of Arkansas. 0:01:15.920 --> 0:01:18.720 So I have had some weeks off, but I obviously 0:01:18.720 --> 0:01:21.520 did Vegas and then that, so we stay pretty busy 0:01:21.560 --> 0:01:23.480 even while the you know, the guys are you know, 0:01:23.520 --> 0:01:25.319 playing in Japan or wherever they might be playing. 0:01:25.560 --> 0:01:27.720 No truck in Japan. He didn't drive it over You're 0:01:27.760 --> 0:01:28.720 not going to make that trip. 0:01:29.600 --> 0:01:33.119 We didn't cargo that thing over there yet. So no, 0:01:33.120 --> 0:01:33.920 no truck in Japan. 0:01:34.160 --> 0:01:37.520 That would be next level. Kitten's on the boat across 0:01:37.560 --> 0:01:40.080 the pond, just sitting in the truck, going we got 0:01:40.160 --> 0:01:41.039 two more days of this. 0:01:41.160 --> 0:01:43.000 We can do it. Kenton. 0:01:43.000 --> 0:01:45.000 Today, we're going to talk about a couple of things 0:01:45.240 --> 0:01:48.160 that I find extremely fascinating. One of them, and we'll 0:01:48.160 --> 0:01:50.400 get to this in a bit, is the boom and 0:01:50.440 --> 0:01:52.560 the popularity of the seven would But I want to 0:01:52.600 --> 0:01:54.840 start with a term that I feel like a lot 0:01:54.840 --> 0:01:56.880 of people might not know what it means, but they 0:01:56.960 --> 0:01:59.840 probably heard it, especially if they follow this podcast and 0:02:00.080 --> 0:02:02.320 follow what Ping has done over the last three and 0:02:02.360 --> 0:02:02.920 four years. 0:02:02.920 --> 0:02:06.120 And Marty, that term is spinsistency. 0:02:06.280 --> 0:02:08.919 Now, there's a video on YouTube from g four to 0:02:09.000 --> 0:02:11.600 twenty five days where some of the tour players were 0:02:11.600 --> 0:02:14.560 talking about spinsistency that were trying to spell the term. 0:02:14.760 --> 0:02:16.960 They were trying to explain what it is. Marty, You're 0:02:16.960 --> 0:02:18.880 the man that we got to turn to because I 0:02:18.919 --> 0:02:21.520 think you're a kind of person that can, I guess 0:02:21.760 --> 0:02:24.760 summarize what the term is and what we're talking about. 0:02:25.000 --> 0:02:27.720 Yeah, when we're designing new product chain, it always it 0:02:27.760 --> 0:02:30.760 all starts with the problem we're trying to solve for 0:02:30.840 --> 0:02:33.400 the golfer. And one of the most painful things I 0:02:33.400 --> 0:02:35.760 know it's been painful for me. I'm sure it's been 0:02:35.800 --> 0:02:38.120 painful for you. I'm sure it's been painful for Canton 0:02:38.160 --> 0:02:40.400 and all of our players, is when you're out on 0:02:40.440 --> 0:02:44.680 the golf course and you thin your three wood five 0:02:44.760 --> 0:02:48.560 wood driver and the thing balloons up in the air. 0:02:48.760 --> 0:02:51.080 You know, we've seen some graphics on the internet that 0:02:51.120 --> 0:02:53.000 show if you hit the driver high on the face, 0:02:53.080 --> 0:02:55.160 the spin's going to go down. You hit it low 0:02:55.200 --> 0:02:57.399 on the face, the spin's going to go up. That's 0:02:57.400 --> 0:03:00.680 a very painful thing, and one way we've always done 0:03:00.720 --> 0:03:03.160 to counter that in the design world is to make 0:03:03.240 --> 0:03:07.240 the moment of inertia higher so it counters it reduces 0:03:07.280 --> 0:03:09.480 the gear effect, which is when you hit low on 0:03:09.520 --> 0:03:12.160 the face, spike in the spin, you're gonna lose a 0:03:12.200 --> 0:03:14.240 ton of distance. If you're hitting into the wind, the 0:03:14.280 --> 0:03:17.080 ball is gonna kind of lose its stability. So there's 0:03:17.160 --> 0:03:20.200 more than one way to solve that problem. We can 0:03:20.280 --> 0:03:22.520 boost the MLI and we've done that a lot over 0:03:22.520 --> 0:03:26.160 the years to solve that problem. But spinsistency is a 0:03:26.360 --> 0:03:30.760 calculated changing of the curvature of the face to counter 0:03:31.600 --> 0:03:35.160 low spin high on the face. You get that you've 0:03:35.240 --> 0:03:37.960 hit that ball that's too high on the face and 0:03:38.320 --> 0:03:40.200 it falls out of the air, so your spin gets 0:03:40.240 --> 0:03:43.280 too low or the impacts low on the face where 0:03:43.280 --> 0:03:47.360 the spin gets spiked or increased. Now we can normalize 0:03:47.400 --> 0:03:50.880 that with spinsistency, so we make the bottom of the 0:03:50.880 --> 0:03:53.920 face have a little tighter curvature, and we balance that 0:03:54.040 --> 0:03:56.320 with the other properties of the head and then we 0:03:56.360 --> 0:03:58.560 make the top of the face have a little bit 0:03:58.640 --> 0:04:01.240 more loft so that when you hit up there, you 0:04:01.400 --> 0:04:06.080 retain the spin. So it's it's effectively. One way to 0:04:06.160 --> 0:04:07.880 think about it, what we've done on the G four 0:04:07.880 --> 0:04:11.600 to thirty driver, it's like making the moment of inertia 0:04:11.640 --> 0:04:15.000 of the driver ten percent higher without making the moment 0:04:15.000 --> 0:04:17.560 of inertia ten percent higher. Another way to look at 0:04:17.600 --> 0:04:20.400 it is a player hitting the G four to twenty 0:04:20.440 --> 0:04:24.400 five driver, which is already super stable from a spin standpoint, 0:04:24.680 --> 0:04:28.760 could increase their impact stat area by fifty six percent 0:04:29.320 --> 0:04:33.200 and get the same dispersion and strokes gain driving So 0:04:33.360 --> 0:04:35.159 now you don't have to hit the center of the 0:04:35.240 --> 0:04:38.840 face as often to play a great golf and Ko 0:04:38.960 --> 0:04:40.839 I think one thing we could talk about, which was 0:04:41.360 --> 0:04:43.040 just over a year ago we launched the four to 0:04:43.120 --> 0:04:45.240 thirty driver. I came out for it because I was 0:04:45.279 --> 0:04:47.960 so excited about launching it in Vegas and having our 0:04:48.000 --> 0:04:50.760 players hit it for that first time. And the words 0:04:50.800 --> 0:04:53.840 they use, Shane are like, oh, the flight is so stable, 0:04:54.240 --> 0:04:56.800 it's so tight, it's holds its line better and the 0:04:56.839 --> 0:05:00.600 crosswinds what they're experiencing is like miss it a little 0:05:00.600 --> 0:05:03.800 bit around the face. All the hits perform more like 0:05:03.839 --> 0:05:05.200 a center hit KO. 0:05:05.400 --> 0:05:08.400 When you have players come into the truck, went how 0:05:08.480 --> 0:05:11.200 much is spin brought up when they're looking to make 0:05:11.240 --> 0:05:14.279 a change or they're trying to dial a driver of fairway? 0:05:14.320 --> 0:05:17.320 Would even some irons in where is spin in terms 0:05:17.600 --> 0:05:20.799 of that conversation, in terms of like the popular topics 0:05:20.800 --> 0:05:22.480 that they come in to the truck with. 0:05:22.960 --> 0:05:24.719 Yeah, I mean spin is it's up there. 0:05:24.720 --> 0:05:26.560 It's got to be you know, one, two or three, 0:05:26.640 --> 0:05:30.039 because the spin is really a direct derivative of what 0:05:30.080 --> 0:05:32.040 their fight's gonna look like down range. 0:05:32.080 --> 0:05:34.119 So that's what the player is seeing. 0:05:34.120 --> 0:05:36.560 They hit the ball and like the launch angle occurs, whatever, 0:05:36.600 --> 0:05:38.960 but like what they're seeing is that that spin rate 0:05:39.040 --> 0:05:42.080 down range, and if it's a seven wood or a 0:05:42.200 --> 0:05:44.799 higher loftic club, then that's that's gonna be a direct 0:05:45.480 --> 0:05:47.280 influence about how the ball lands and stops. 0:05:47.279 --> 0:05:49.040 And that's a massive deal to those guys. 0:05:49.120 --> 0:05:51.480 So, like Marty was saying, for drivers for that four 0:05:51.520 --> 0:05:53.679 point thirty, uh, it still happens. 0:05:53.680 --> 0:05:56.240 Like last week in Vegas, we had a non staff guy. 0:05:57.520 --> 0:05:59.400 Just wanted to try to reduce his spin a little 0:05:59.440 --> 0:06:01.800 bit on our drivers and then once we got that 0:06:01.880 --> 0:06:04.559 reduced like it lived at twenty four to twenty six, 0:06:04.720 --> 0:06:06.840 like no matter where he hit it on the face. 0:06:06.839 --> 0:06:08.160 Now he's one of the best players in the world 0:06:08.200 --> 0:06:10.640 playing on the PGA Tour. But the value of that 0:06:10.839 --> 0:06:13.880 just creates so much more consistency in your game when 0:06:14.200 --> 0:06:16.200 you thin it at twenty six and you high face 0:06:16.240 --> 0:06:18.080 it at twenty four and both those balls end up 0:06:18.080 --> 0:06:20.039 within five feet of each other in the fairway. So 0:06:20.520 --> 0:06:23.520 we see that and then with fairwy woods, like Marty 0:06:23.640 --> 0:06:26.440 was saying, that low hit off the ground, I think 0:06:26.520 --> 0:06:28.440 is why the four to thirty fairywood, it's been number 0:06:28.440 --> 0:06:30.200 one on tour for it. It's been a minute now, 0:06:30.320 --> 0:06:32.480 it maybe's six months. 0:06:32.520 --> 0:06:32.880 I don't know. 0:06:33.040 --> 0:06:34.840 We can go back and look at that, but it's 0:06:34.839 --> 0:06:36.840 been the number one played fairyweod on tour for a while. 0:06:36.839 --> 0:06:39.080 And I think it's that it's so easy to thin 0:06:39.160 --> 0:06:40.800 a three wood off the ground, even for the best 0:06:40.800 --> 0:06:42.840 players in the world. If you can make that shot 0:06:42.880 --> 0:06:44.960 go ten to fifteen yards farther, which is what we're 0:06:45.000 --> 0:06:47.440 seeing because it spin's not going to forty four hundred, 0:06:47.440 --> 0:06:50.080 it's saying around thirty eight to thirty nine. It's just 0:06:50.120 --> 0:06:51.839 a massive deal in the strokes that you can gain 0:06:52.160 --> 0:06:53.919 throughout a four round tournament at that level. 0:06:54.320 --> 0:06:56.760 Yeah, Marty, I mean I always joke that you're not 0:06:56.800 --> 0:06:58.960 a great player unless you've hit a thin three wood 0:06:58.960 --> 0:07:00.719 off the t and a golf turn before. I mean, 0:07:00.760 --> 0:07:03.320 it's something everybody, it feels like, in the world's done it. 0:07:03.360 --> 0:07:05.760 I mean, I know I could name top ten players 0:07:06.040 --> 0:07:09.520 currently in the OWGR that I've seen thin three woods 0:07:09.560 --> 0:07:13.440 Like this isn't something that just high handicapped players deal with. 0:07:13.760 --> 0:07:17.600 How did you discover the technology that became spinsistency. 0:07:18.400 --> 0:07:20.360 Yeah, it kind of came down to Shane is like 0:07:20.680 --> 0:07:22.600 you know, in the design world, you're trying to figure 0:07:22.640 --> 0:07:25.640 out what levers you can pull on to improve performance, right, 0:07:25.720 --> 0:07:28.120 and you know, to make the moment of a inertia 0:07:28.120 --> 0:07:31.440 of a three wood, you're kind of fighting, Oh, I 0:07:31.440 --> 0:07:34.400 can make it more forgiving, but then you have to 0:07:34.400 --> 0:07:36.160 make the head bigger. As you make the head bigger, 0:07:36.200 --> 0:07:39.840 then the CG gets too high. Right, So oh, on paper, 0:07:39.880 --> 0:07:43.320 it could be a very stable club, but you lose 0:07:43.960 --> 0:07:46.960 performance off the ground because we're trying to balance. Okay, 0:07:47.000 --> 0:07:49.640 I need a really low CG on my fairway. Would 0:07:50.160 --> 0:07:53.720 but I still want to make it have that forgiveness 0:07:53.920 --> 0:07:56.640 or stability when you don't hit it perfect. So we 0:07:57.000 --> 0:07:58.920 have all these things that are kind of fighting each 0:07:58.920 --> 0:08:01.240 other in the design world, and I think that the 0:08:01.320 --> 0:08:05.720 innovation with spinsistency is just looking at Okay, yes, we 0:08:05.880 --> 0:08:09.960 can actually sacrifice giving our self permission that we can 0:08:10.040 --> 0:08:12.880 sacrifice a little bit of the launch angle. Because when 0:08:12.880 --> 0:08:17.080 we change the face curvature or the roll profile, which 0:08:17.120 --> 0:08:18.960 is the top to bottom curvature, if we make that 0:08:19.000 --> 0:08:21.960 tighter at the bottom, you'd launch it lower. So that 0:08:22.000 --> 0:08:24.920 always kind of sounded bad, like the initial launch angle 0:08:25.000 --> 0:08:26.800 is going to be a little bit lower. But it 0:08:26.840 --> 0:08:29.200 turns out there's a sweet spot. And this is where 0:08:29.240 --> 0:08:33.480 our modeling capabilities in the design innovation world have really helped. 0:08:33.520 --> 0:08:36.040 It's to say, Okay, we can move the CG a 0:08:36.080 --> 0:08:38.839 little bit lower, the moment of inertia can be a 0:08:38.920 --> 0:08:41.440 little bit lower. We're going to launch a little bit 0:08:41.480 --> 0:08:45.880 lower for those low impacts on the face, But the 0:08:45.920 --> 0:08:49.960 reduction in spin is going to be an overwhelming benefit 0:08:50.200 --> 0:08:53.439 right over those other factors. So it's this kind of 0:08:53.480 --> 0:08:56.080 tug of war that we're always having in the design world, 0:08:56.240 --> 0:08:59.520 and given our selves permission that a lower initial launch 0:08:59.679 --> 0:09:02.600 is OK, because we're gonna make up for it with 0:09:02.720 --> 0:09:04.839 more ball speed. When you have more ball speed low 0:09:04.880 --> 0:09:07.600 on the face, that's a big driver of that peak height. 0:09:07.880 --> 0:09:11.120 So the golfer you can't really see the initial launch angle. 0:09:11.160 --> 0:09:14.000 You can measure it on a radar obviously, but what 0:09:14.320 --> 0:09:17.880 the golfer really senses when they talk about launch is 0:09:17.920 --> 0:09:20.320 really kind of that peak height and how much it's spinning. 0:09:20.800 --> 0:09:23.000 And that was I think the big thing we gave 0:09:23.000 --> 0:09:26.160 ourselves permission to do. And it turns out that, you know, 0:09:26.160 --> 0:09:28.760 a higher ball speed low on the face and controlling 0:09:28.880 --> 0:09:31.120 spin is an overwhelming benefit. 0:09:32.160 --> 0:09:32.439 Ko. 0:09:33.000 --> 0:09:36.559 You know, we've seen the tour player turn to the 0:09:36.640 --> 0:09:38.680 cut with the driver, right. I mean, it seems like 0:09:39.080 --> 0:09:42.480 almost everybody it plays professional golf now is leaning on 0:09:42.520 --> 0:09:45.080 that cut because the ball can travel a lot further 0:09:45.120 --> 0:09:47.000 and the spins down on the cut than what we've 0:09:47.000 --> 0:09:50.680 seen in previous iterations. What's been the popular ballflight with 0:09:50.720 --> 0:09:52.680 the three wood because it's always felt like to me 0:09:53.200 --> 0:09:56.120 that the guys would cut the drivers but they could 0:09:56.160 --> 0:09:58.920 still turn those three woods over. Is that still the case? 0:09:58.960 --> 0:10:00.959 Do you still feel like if you've got to hit 0:10:00.960 --> 0:10:03.199 that draw, you're leaning on the three wood. 0:10:04.080 --> 0:10:04.280 Yeah. 0:10:04.400 --> 0:10:06.600 I always have said this, and this is something I think. 0:10:06.679 --> 0:10:12.040 Another feature of the four thirty that our team on 0:10:12.120 --> 0:10:14.680 tour and Marty's team with engineering did a great job 0:10:14.720 --> 0:10:18.200 of marrying was as we were adding this consistency to 0:10:18.240 --> 0:10:20.800 our fairy woods, they still felt like we would still 0:10:20.840 --> 0:10:22.840 do in four twenty five, we put a like three 0:10:22.960 --> 0:10:25.000 or four grams in the heel of a lot of 0:10:25.040 --> 0:10:28.320 three woods, because, like you were mentioning, no matter who 0:10:28.360 --> 0:10:30.680 you are, if you're like Harris English is a cut 0:10:30.720 --> 0:10:32.640 only guy. If he has one club in his bag 0:10:32.640 --> 0:10:35.880 he wants to draw, it's that three wood. So we 0:10:36.000 --> 0:10:38.840 kept on talking about that and the four thirty that 0:10:38.960 --> 0:10:40.840 has been a home run in terms of its ease 0:10:40.960 --> 0:10:44.400 to turn over because it gets up in the air 0:10:44.520 --> 0:10:47.640 so easy that the comfortability of turning it over is 0:10:47.679 --> 0:10:49.599 a lot more just because it's higher. And then it 0:10:49.760 --> 0:10:53.400 just naturally has a little quicker toe. So now, if anything, 0:10:53.480 --> 0:10:55.000 we've been able to put just a little bit of 0:10:55.040 --> 0:10:58.520 toe weight or no glue anywhere left or right wise 0:10:58.520 --> 0:11:00.280 and guys can still turn it over eas You get 0:11:00.280 --> 0:11:03.000 a club that's super forgiving great on thin misses and 0:11:03.040 --> 0:11:05.080 can turn over off the tee. I think that's why 0:11:05.080 --> 0:11:07.360 I've mentioned before it's been you know, number one on 0:11:07.400 --> 0:11:08.200 tour for so long. 0:11:08.760 --> 0:11:11.520 Yeah, Marty, I mean the G four thirty three wood 0:11:11.559 --> 0:11:15.360 and driver have been incredibly popular, not just with Ping staffers. 0:11:15.400 --> 0:11:17.439 I mean you've seen so many players outside of the 0:11:17.480 --> 0:11:20.960 Ping family come to this golf club spinsistency was introduced 0:11:21.160 --> 0:11:24.760 with G four twenty five. When you saw spinsistency in 0:11:24.880 --> 0:11:27.559 those clubs, how did you tweak it, change it and 0:11:27.720 --> 0:11:30.800 prove it when you guys got to G four thirty. 0:11:30.800 --> 0:11:32.560 Yeah, it got a lot more complex when we put 0:11:32.559 --> 0:11:35.320 it in the driver because you know, there's just so 0:11:35.400 --> 0:11:38.640 much more at stake there, the balls being hit further. Uh, 0:11:38.800 --> 0:11:42.480 there's a lot more optimization. Really fun to do that project. 0:11:42.679 --> 0:11:45.400 It's leaning on our three D motion capture system FOCAL. 0:11:46.400 --> 0:11:49.439 It's looking at how different players deliver the face to path. 0:11:49.559 --> 0:11:51.480 It's running a lot of models of Okay, what if 0:11:51.520 --> 0:11:53.840 we change the face curvature by this much, this much, 0:11:53.840 --> 0:11:58.160 and we actually have different face curvature on our different models. 0:11:58.200 --> 0:12:02.600 Because let's say, for the faster speed players at very 0:12:02.640 --> 0:12:04.959 high ball speeds, if they hit it off the tow, 0:12:05.200 --> 0:12:07.480 they're going to curve the ball more because their ball 0:12:07.520 --> 0:12:10.880 speed is higher, like the impact that that gear effect 0:12:10.920 --> 0:12:13.000 and then in the impact on the spin ax is 0:12:13.040 --> 0:12:15.240 going to be different than players that swing it slower. 0:12:15.600 --> 0:12:18.680 So we actually have different face curvatures, different levels of 0:12:18.679 --> 0:12:22.080 sponsistency on the different models, and we continue to refine that. 0:12:22.240 --> 0:12:25.120 So we gained a lot of confidence with the four 0:12:25.200 --> 0:12:28.200 to twenty five. We refine it even further with the 0:12:28.200 --> 0:12:30.360 four point thirty, both on bring it into the driver, 0:12:30.440 --> 0:12:32.480 which was a game changer. I think it's one of 0:12:32.480 --> 0:12:34.679 the kind of hidden secrets of the G four to 0:12:34.720 --> 0:12:37.480 thirty drivers, that sponsistency, which means you don't have to 0:12:37.559 --> 0:12:39.280 hit the center of the face more often. We're fitting 0:12:39.320 --> 0:12:42.880 players into longer lank drivers. You know. We talked about 0:12:42.880 --> 0:12:44.920 that a little bit with Victor when we talked to him. 0:12:45.320 --> 0:12:47.760 And then the fairway wood has been unbelievable, and I 0:12:47.800 --> 0:12:51.719 think it's not only the three wood has been an 0:12:51.760 --> 0:12:55.400 amazing club on the PGA tour, but then just bringing 0:12:55.679 --> 0:12:57.840 that into what does that mean on the five wood, 0:12:58.040 --> 0:13:02.040 seven wood, nine wood scenario, we're that same problem exition. 0:13:02.200 --> 0:13:05.160 You don't always hit it perfect right and you want 0:13:05.240 --> 0:13:08.319 that tight, stable flight and that's been a downside to 0:13:08.400 --> 0:13:12.120 fairwy woods that players in the past, including better players, 0:13:12.160 --> 0:13:16.840 like eh fairwywoods hybrids, there's too much distance variability, and 0:13:16.960 --> 0:13:20.920 sponsistency solves that. So now you can hit that number. 0:13:21.400 --> 0:13:23.840 Now you want the seven wood for the higher flight, 0:13:23.880 --> 0:13:27.800 but now you can hit that number with more predictability, 0:13:27.880 --> 0:13:30.839 more reliability, and that I think that's been also one 0:13:30.840 --> 0:13:34.000 of the secret ingredients on the high lofted fairywoods which 0:13:34.320 --> 0:13:36.200 have grown in popularity out there Kent. 0:13:36.440 --> 0:13:39.520 When you introduced these clubs, Marty was talking about going 0:13:39.520 --> 0:13:42.640 to Vegas and showcasing the new clubs to the tour players. 0:13:43.000 --> 0:13:43.760 I've been to the. 0:13:43.720 --> 0:13:46.880 Proving grounds, I've been fit multiple times at paying One 0:13:46.920 --> 0:13:49.480 of my favorite parts is the explanation of these golf 0:13:49.520 --> 0:13:52.840 clubs before you take them out and hit them. Do you, guys, 0:13:52.920 --> 0:13:55.679 ever not tell tour players what's going on, just to 0:13:55.679 --> 0:13:59.040 see the reaction to something like sponsistency Where in the 0:13:59.080 --> 0:14:02.080 air there's smart enough golfers and they're good enough to 0:14:02.360 --> 0:14:05.839 almost understand what they're hitting when they're hitting it, and 0:14:05.880 --> 0:14:08.120 they're seeing those types of results. 0:14:08.559 --> 0:14:11.240 Yeah, a lot of the times when we introduce new products, 0:14:11.280 --> 0:14:14.360 we're going to build it to either exactly to their 0:14:14.400 --> 0:14:17.000 spec or get with the engineering team and just like 0:14:17.040 --> 0:14:18.680 don't let us know, hey, guys, you might need a 0:14:18.720 --> 0:14:20.840 half degree west loft or have to agree more loft. 0:14:20.840 --> 0:14:24.360 And then we really like to get that raw initial 0:14:24.400 --> 0:14:26.880 reaction and learn from them. They're the best players in 0:14:26.920 --> 0:14:29.440 the world, right so I want to give Victor Hobin 0:14:29.480 --> 0:14:31.320 and Tony Feenaw that driver, have them hit it three 0:14:31.440 --> 0:14:33.560 or four times, and then have them come back to me, 0:14:33.640 --> 0:14:35.240 what do you like, what you don't like? What are 0:14:35.240 --> 0:14:37.640 you seeing it's different? And then that's how I think, 0:14:37.720 --> 0:14:40.720 you know, we get better, is that we take you know, 0:14:40.800 --> 0:14:43.040 we're not trying to change what we do in our drivers. 0:14:43.080 --> 0:14:45.200 I've worked here ten years. I feel like we've had 0:14:45.240 --> 0:14:45.840 the same. 0:14:45.680 --> 0:14:48.760 Goal in our drivers, and we've just finally we just 0:14:48.840 --> 0:14:51.080 keep making it a little bit better every every cycle. 0:14:51.120 --> 0:14:52.520 And I think part of that is the feedback we 0:14:52.520 --> 0:14:53.560 get from those guys. 0:14:53.480 --> 0:14:56.320 KO with the with the seven would because Martin'd hinted 0:14:56.360 --> 0:14:57.480 at it, and I want to talk a little bit 0:14:57.480 --> 0:15:00.760 about the lofted woods with you specifically, because obviously you're 0:15:00.760 --> 0:15:03.680 out there with the tour players. How many seven Woods 0:15:03.680 --> 0:15:06.360 did you guys carry on the truck six years ago, 0:15:06.760 --> 0:15:09.400 like were there were Was there a seven wood on 0:15:09.400 --> 0:15:09.760 the truck? 0:15:10.320 --> 0:15:13.560 Yes, So I have to give credit Christian Pane, who 0:15:13.640 --> 0:15:14.880 runs the tour department now. 0:15:14.880 --> 0:15:17.160 He's kind of like the godfather of the seven wood. 0:15:18.400 --> 0:15:21.480 He played one in Japan when he played, and he 0:15:21.560 --> 0:15:24.160 had great success with it, and I remember, I believe 0:15:24.160 --> 0:15:26.800 it was the US Open at Marion. He built one 0:15:26.840 --> 0:15:29.480 for every single player and a bunch of guys were like, oh, 0:15:29.520 --> 0:15:31.480 out of the rough, I can hit this. This is 0:15:31.520 --> 0:15:34.000 so much easier to hit into greens on par five, 0:15:34.520 --> 0:15:36.560 and you can fact check me. I believe Hunter Mayhon 0:15:36.680 --> 0:15:39.120 took out his six nine that week and played all 0:15:39.160 --> 0:15:40.880 of his woods three, five, and seven because he's like, 0:15:40.880 --> 0:15:42.440 I don't need a six irod. This course is short, 0:15:42.480 --> 0:15:44.960 I never hit it, and this seven wood is so valuable. 0:15:45.000 --> 0:15:48.880 So we've been doing fairy woods for my entire that 0:15:48.920 --> 0:15:51.000 seven wood for my entire time on tour, which is 0:15:51.040 --> 0:15:53.680 coming up on eight years, I think, And that's because Christian, 0:15:53.800 --> 0:15:55.720 you know, he really loved it when he played and 0:15:55.760 --> 0:15:58.400 he saw the value and it's credit to him to 0:15:58.440 --> 0:15:59.720 get us to have so many in play. 0:15:59.720 --> 0:16:02.120 But we have, so we have a ton in play 0:16:02.160 --> 0:16:04.360 Now from even that standpoint, I. 0:16:04.320 --> 0:16:07.240 Mean, is it rarer to find a tour player now 0:16:07.280 --> 0:16:08.840 that's not playing a third would? 0:16:08.960 --> 0:16:09.680 I mean, I just. 0:16:09.640 --> 0:16:11.960 Feel like it was always standard to have two head 0:16:11.960 --> 0:16:14.280 covers in your bag, and then you'd occasionally run into 0:16:14.320 --> 0:16:17.000 guys that would have three and four. Now it feels 0:16:17.040 --> 0:16:18.960 like it's rare to see a bag that just has 0:16:19.000 --> 0:16:19.680 two head covers. 0:16:20.520 --> 0:16:22.280 I mean, on our staff, I can, I'll speak to 0:16:22.320 --> 0:16:24.600 our staff. I'll call it thirty guys. I would say 0:16:25.120 --> 0:16:27.600 almost all thirty have a seven would and on a 0:16:27.640 --> 0:16:29.320 week to week The cool thing that's happened over the 0:16:29.400 --> 0:16:31.400 last two years, and I think it's because of how 0:16:31.480 --> 0:16:34.240 much better the product has would come. Speaking to Marty's 0:16:34.240 --> 0:16:36.280 point on that four thirty and this consistency and the 0:16:36.280 --> 0:16:39.080 ability to hit the shot because we've made the seven 0:16:39.120 --> 0:16:41.280 would so much better and it still has all the 0:16:41.320 --> 0:16:43.880 benefits that did in the past. I would say, week 0:16:43.920 --> 0:16:46.520 to week play, we have twenty in play. Almost everybody 0:16:46.600 --> 0:16:48.240 plays it on a week to week basis. 0:16:48.680 --> 0:16:51.480 Marty, how's your bag changed? I mean, like personally for you, 0:16:51.560 --> 0:16:53.160 I mean, what is your what was your bag like 0:16:53.600 --> 0:16:55.000 a decade to go versus now? 0:16:55.400 --> 0:16:59.160 Yeah, I mean I think a decade to co, I was, 0:17:00.080 --> 0:17:02.440 you know, always playing a hybrid. So it's like driver 0:17:02.640 --> 0:17:07.480 three wood hybrid, then four iron. Now I love having 0:17:08.320 --> 0:17:12.720 multiple options between my three wood and my four iron, 0:17:12.560 --> 0:17:14.840 and even my foreign is kind of like we'll call 0:17:14.840 --> 0:17:17.760 it technology and fusion because I'm playing the you know 0:17:17.840 --> 0:17:21.600 I five twenty five that has a little more ball speed. 0:17:21.640 --> 0:17:24.320 I play it with retrospecs so I can launch it high. 0:17:24.720 --> 0:17:28.280 But then I will mix up playing hybrid five wood, 0:17:28.840 --> 0:17:32.720 seven wood or our crossover it depending on the course. 0:17:32.840 --> 0:17:34.560 So I carry a lot of clubs in there. They're 0:17:34.600 --> 0:17:36.880 all kind of dialed in, and I love being able 0:17:36.920 --> 0:17:39.439 to swap them and and that's what I've loved about 0:17:39.520 --> 0:17:42.520 these high lofted ferry these these high lofted ferrywoods, and 0:17:42.560 --> 0:17:46.960 even our hybrid option has consistency built into it as well. 0:17:47.400 --> 0:17:49.520 And I think Shane, we've talked about that. As you 0:17:49.560 --> 0:17:52.040 got your your irons fly the lowest, give you some 0:17:52.400 --> 0:17:55.120 different options with the flatter face or the crossover that's 0:17:55.119 --> 0:17:57.879 doing that with the flatter face. Then you got hybrids 0:17:57.880 --> 0:18:01.199