WEBVTT - Shark Tank to a $37M Business

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<v Speaker 1>National Association Member FDIC Erness What's Up? You ever walk

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<v Speaker 2>I watched the episode Yes, and I thought to myself,

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<v Speaker 2>you went in there with the initial offer. You wanted

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<v Speaker 2>to give them five percent, Yeah, for what was the amount? Now,

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<v Speaker 2>if anybody didn't watch the episode, go watch it. That's

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<v Speaker 2>not the offer you left with. No, it's not changing

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<v Speaker 2>your offer and obviously changing the evaluation of your company

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<v Speaker 2>because of that offer.

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<v Speaker 3>Absolutely. So what happened was the sharks literally told me

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<v Speaker 3>I'm not getting out of bed for five percent, you know.

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<v Speaker 3>And for me, it wasn't about the money. It was

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<v Speaker 3>about the growth strategy that I really wanted with the Sharks.

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<v Speaker 3>You know, it's that I wanted somebody on the team

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<v Speaker 3>that had the relationship capital to call QBC and get

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<v Speaker 3>me on it, you know, make a call to Walmart

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<v Speaker 3>and we're at least a part of the conversation of

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<v Speaker 3>being on the shows. To me, I saw the value

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<v Speaker 3>in that a lot more than the dollar amount. And

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<v Speaker 3>at the time, we really didn't need the capital because

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<v Speaker 3>we were so cash positive, because you know, we were

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<v Speaker 3>still growing and we're still keeping things at a certain scale.

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<v Speaker 3>So for me, I really wanted a growth strategists and

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<v Speaker 3>someone that could help me grow the brand way more

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<v Speaker 3>than I wanted the money. So for me, negotiating and

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<v Speaker 3>I negotiated and devalued my company in a sense, just

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<v Speaker 3>for an opportunity to work with the Sharks. And you know,

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<v Speaker 3>a lot of people were saying in the comments like man,

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<v Speaker 3>you should have got more money, or they should they

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<v Speaker 3>took advantage, YadA, YadA, And you know I didn't see

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<v Speaker 3>it that way. Like I if I email Mark at

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<v Speaker 3>three in the morning, I can check my email in

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<v Speaker 3>like fifteen twenty minutes and I have a response from him.

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<v Speaker 3>You know, when the Shade Room wanted to post our

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<v Speaker 3>Shark tank clip. They needed clearance from Disney because Disney

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<v Speaker 3>owns ABC, and I was told by one of the

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<v Speaker 3>producers because I emailed them, I was like, hey, can

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<v Speaker 3>you guys clear this? They're like, oh, this goes up

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<v Speaker 3>all the way to the top, and to be honest,

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<v Speaker 3>you probably never hear back from them, you know. So

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<v Speaker 3>I emailed Mark. I said, Mark, the Shade Room wants

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<v Speaker 3>to post this. It was around Black History time too,

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<v Speaker 3>and I was like, can you get this cleared? Within

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<v Speaker 3>half an hour, he got it cleared and then the

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<v Speaker 3>Shared Shade Room was to post it. You know. So

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<v Speaker 3>I said that to say that working with the Sharks

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<v Speaker 3>definitely brings a lot of benefit and it's invaluable because

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<v Speaker 3>I mean, to even book Mark Cuban for a ten

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<v Speaker 3>minute call, fifteen minute call, if he would even accept

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<v Speaker 3>it would be you know, six figures easily, you know,

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<v Speaker 3>to be able to call him and utilize his team,

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<v Speaker 3>which are all Ivy League graduates. You know at my disposal.

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<v Speaker 3>You know something that is worth millions.

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<v Speaker 2>It is Kevin. I know they partnered on it. Yes,

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<v Speaker 2>how is keV as involved or is that somebody reach

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<v Speaker 2>on and reach out to as well.

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<v Speaker 3>Yeah, well yeah, Kevin and his team has been amazing

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<v Speaker 3>as well. Kevin is really busy because he's shooting usually

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<v Speaker 3>shooting like three or four movies at the same time,

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<v Speaker 3>so a lot of a lot of times I'm working

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<v Speaker 3>like through his team. Recently, I just ran into to

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<v Speaker 3>his team in Atlanta like two weeks ago, and you know,

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<v Speaker 3>giving them updates of the business. And one thing that

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<v Speaker 3>we were really careful with was not having him over

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<v Speaker 3>expose us because we were when we were at Shark Tank,

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<v Speaker 3>we were in a fifteen hundred square foot facility, so

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<v Speaker 3>you can imagine like we have like almost no space.

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<v Speaker 3>We were forty thousand orders behind after Shark Tank, I

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<v Speaker 3>mean we're watching it live and we made half a

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<v Speaker 3>million that night, within the first within an hour after

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<v Speaker 3>we aared, and it's like, you know, they call it

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<v Speaker 3>the Oprah effect, and it's like, Okay, how do we

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<v Speaker 3>get how do we make all these all these jars?

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<v Speaker 3>And you know, I had to expand move into a

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<v Speaker 3>bigger warehouse, hire bigger team, you know everything. If Kevin

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<v Speaker 3>had like eat our product or promoted our product as well,

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<v Speaker 3>they could have breaked the system, you know. QBC reached

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<v Speaker 3>out to Mark Cuban to have us on QBC selling

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<v Speaker 3>the product with Kevin Hart, and he actually told them

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<v Speaker 3>no because he knew what it would have done to

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<v Speaker 3>our production. He said, check back in the year. These

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<v Speaker 3>these guys need to catch up, you know, and so

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<v Speaker 3>little things like that. So now we're actually about weeks away,

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<v Speaker 3>and I'm so excited. We're weeks away from moving into

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<v Speaker 3>what will be the largest sea mass manufacturing factory in

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<v Speaker 3>the US. It's twenty thousand square foot and you know,

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<v Speaker 3>we're calling it like the really Wonka Sea Mass is

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<v Speaker 3>going to be, you know, fantastic. It's really big. It's

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<v Speaker 3>going to give us the space to not just scale

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<v Speaker 3>bigger numbers here in the US, but actually be able

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<v Speaker 3>to take advantage of other countries that's been asking specifically

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<v Speaker 3>for our brand, like Canada, the UK, Columbia, the Bahamas.

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<v Speaker 3>You know, those are just some low hanging fruit qvc

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<v Speaker 3>hsn GNC stores, you know, just just saying okay, now

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<v Speaker 3>we're ready. And so I say that to say that

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<v Speaker 3>once we move into this facility and we're able to

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<v Speaker 3>scale our production to where we need it to be.

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<v Speaker 3>I know that's where Kevin's involvement is going to become

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<v Speaker 3>really important and it won't break us, you know, So

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<v Speaker 3>it was all it was all about the timing. So

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<v Speaker 3>they always let us do it. They're there, But it

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<v Speaker 3>was one of those Okay, when you're ready, ready, we're

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<v Speaker 3>gonna blow this up, you know.

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<v Speaker 2>Seven months then you're making a million.

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<v Speaker 3>Yes, by the time you get to shark Tam we

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<v Speaker 3>got three point five three point five million.

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<v Speaker 2>Yeah, you make a half a million and an hour.

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<v Speaker 2>Where were the what are the sales at and where

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<v Speaker 2>are they trajected? For twenty twenty four for.

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<v Speaker 3>Twenty twenty four okay, So sales to date is about

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<v Speaker 3>thirty seven million in the last three years and this

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<v Speaker 3>year we're last year we did sixteen sixteen point five

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<v Speaker 3>million in twenty twenty three. This year, I predict no

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<v Speaker 3>less than twenty And the reason why we didn't have

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<v Speaker 3>the gummies yet. We just launched these this year and

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<v Speaker 3>they sold up. This one sold out like within two months,

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<v Speaker 3>so that that brought in brought in about three million

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<v Speaker 3>on its own. And then we're also launching a Sema

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<v Speaker 3>skincare line for quarter four. We just got nominated for

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<v Speaker 3>Oprah's Favorite Things, So us being on that list is

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<v Speaker 3>definitely this is this is by far going to be

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<v Speaker 3>our biggest holiday since we've been in business. So I

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<v Speaker 3>mean I probably being modest by saying Tony is probably

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<v Speaker 3>probably more. And then also, we did all this without Amazon,

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<v Speaker 3>but we're launching our Amazon within the next month after

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<v Speaker 3>you know, after all, the red tape to get a

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<v Speaker 3>supplement on Amazon refinedly at the finish line. So this

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<v Speaker 3>I said, have to say, quarter four this year, we

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<v Speaker 3>will have skincare line, we will have Amazon firing off,

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<v Speaker 3>and then we have the new sku that we just

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<v Speaker 3>launched us also firing off. So I predict I predict

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<v Speaker 3>that we're going to exceed at least twenty million this year.

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<v Speaker 4>An illegal alien from Guatemala charged with raping a child

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<v Speaker 4>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 4>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 4>filming and selling child pornography in Michigan. These are just

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<v Speaker 4>some of the heinous migrant criminals caught because of President

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<v Speaker 4>Donald J. Trump's leadership. I'm Christinoman, the United States Secretary

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<v Speaker 4>of Homeland Security under President Trump. A tempted illegal border

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<v Speaker 4>crossings are at the lowest levels ever recorded, and over

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<v Speaker 4>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 4>are here illegally, your next you will be fined nearly

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<v Speaker 4>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 4>never return. But if you register using our CBP home

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<v Speaker 4>app and leave now, you could be allowed to return legally.

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<v Speaker 4>Do what's right, leave now. Under President Trump, America's laws,

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<v Speaker 4>border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security,