WEBVTT - Why Less is More (How-To Monday) 0:00:00.160 --> 0:00:04.040 Hey, hey, ba fam, it's time for another Holla back Monday, 0:00:04.040 --> 0:00:08.000 Woop woop. This week we're featuring a social justice advocate 0:00:08.039 --> 0:00:12.080 and award winning author, none other than Christine Platt, also 0:00:12.200 --> 0:00:15.079 known as the Afro Minimalist. Oh my god, she was 0:00:15.120 --> 0:00:18.680 so amazing and disgorgeous. Learn why less means Liberation? 0:00:18.880 --> 0:00:19.400 Did you hear that? 0:00:19.800 --> 0:00:23.440 And check out her most reason book, The Afro Minimalist 0:00:23.560 --> 0:00:26.560 Guide to Living with Less. Give it a listen. 0:00:43.159 --> 0:00:51.199 Hey, hey, hey, we're back. We're black, We're brown and 0:00:51.440 --> 0:00:55.880 ambitch young hey manjam come. 0:00:55.720 --> 0:01:01.600 Through baritone hellower register. Well, we are praying that your 0:01:01.640 --> 0:01:04.640 internet lets us do this episode, come on Optimum. 0:01:05.920 --> 0:01:08.839 I just I don't know what to do, honestly, I 0:01:08.959 --> 0:01:11.880 uh ba fam, if you because where I live in Newark, 0:01:12.000 --> 0:01:15.040 they're literally the only game in town. And for some reason, 0:01:15.040 --> 0:01:16.800 it's just been going in and out. I literally bought 0:01:16.800 --> 0:01:19.399 a brand new router, a brand new modem, all the 0:01:19.400 --> 0:01:22.240 things I've had tech come out three times, I've tweeted 0:01:22.840 --> 0:01:24.600 I don't know what to do, you know, And. 0:01:25.080 --> 0:01:28.880 This is a social justice issue. It is a humanitarian crisis. 0:01:29.000 --> 0:01:30.360 It is a right issue. 0:01:30.640 --> 0:01:32.400 We need our internet. 0:01:32.800 --> 0:01:34.840 Yeah, I just you know, we need, especially now more 0:01:34.880 --> 0:01:36.560 than ever we did our internet, So I'm honestly I 0:01:36.560 --> 0:01:39.000 don't I'm not sure like what to do. I mean, 0:01:39.000 --> 0:01:42.080 I'm gonna call them again and be like, uh war, 0:01:42.160 --> 0:01:46.840 please somebody something, so we shall see. So how have 0:01:46.920 --> 0:01:47.280 you been? 0:01:47.800 --> 0:01:49.040 Oh, I've been great. 0:01:49.120 --> 0:01:52.840 I just celebrated my five months of being a freelancer 0:01:52.920 --> 0:01:58.160 being an entrepreneur, which is already I know. I was 0:01:58.200 --> 0:02:00.800 doing the math and I was like, surely not. Five 0:02:00.800 --> 0:02:03.520 months of having a human took a lot longer than 0:02:03.640 --> 0:02:05.040 five months of being an entrepreneur. 0:02:05.960 --> 0:02:07.720 Yeah, five whole months. 0:02:07.760 --> 0:02:11.000 And I have a meeting with well, me and husby 0:02:11.000 --> 0:02:14.360 have a session with my dear dear financial planner Helen 0:02:14.400 --> 0:02:16.639 tomorrow too, and it's our first call. 0:02:16.600 --> 0:02:18.079 Since the call we had. 0:02:18.480 --> 0:02:21.160 When she was like, you should just go independent and 0:02:21.200 --> 0:02:23.560 I said, you make it sound so easy and then 0:02:23.600 --> 0:02:26.160 I did it. So it's kind of a touch base 0:02:26.240 --> 0:02:27.919 and you know, I don't know what we're going to 0:02:27.960 --> 0:02:30.200 talk about in particular, but she'll probably want to look 0:02:30.240 --> 0:02:34.359 at my cash flow and how things are going, and. 0:02:35.040 --> 0:02:37.200 I'm yeah, it's it's been. 0:02:37.440 --> 0:02:39.679 It's been a good I kind of was like into 0:02:39.680 --> 0:02:42.120 my feels last night about it because I feel like 0:02:42.120 --> 0:02:44.639 I've done really damn well for five halfs in business. 0:02:44.720 --> 0:02:44.919 Girl. 0:02:45.080 --> 0:02:48.640 First of all, you were number one trending on CNBC. Okay, yeah, 0:02:48.800 --> 0:02:49.600 I still got it. 0:02:49.639 --> 0:02:52.400 A yeah, I was out of the Girl. 0:02:52.880 --> 0:02:54.920 It's so crazy. My friend Cabrel texts me. 0:02:55.000 --> 0:02:57.360 He was like, isn't this your friend, Mandy, She's on 0:02:57.440 --> 0:02:58.640 my phone. 0:02:59.120 --> 0:03:03.080 I was like, no, I feel like the little kid's 0:03:03.080 --> 0:03:06.239 sister who goes to college after their big sister who 0:03:06.320 --> 0:03:07.360 was like valedictorian. 0:03:12.480 --> 0:03:13.040 Yeah. 0:03:13.240 --> 0:03:16.640 It's been really freaking fantastic and I have Yeah, so 0:03:16.639 --> 0:03:18.480 I'm excited to talk to Helen, and I've just been 0:03:19.000 --> 0:03:22.160 kind of I'm kind of approaching my whole business kind 0:03:22.160 --> 0:03:24.480 of quarterly, and my first quarter was like is this 0:03:24.520 --> 0:03:28.040 even a thing? And it definitely is. So for the 0:03:28.120 --> 0:03:31.440 last few months of this year, I'm actually trying to 0:03:31.520 --> 0:03:33.880 slow slow down. I'm trying to take in less work 0:03:34.440 --> 0:03:37.560 because it's been like just pouring in and actually focus 0:03:37.640 --> 0:03:40.480 on investing time into something that hopefully will pay off. 0:03:40.520 --> 0:03:41.400 But I have to really. 0:03:41.200 --> 0:03:43.840 Spend the time to do it and then hopefully I 0:03:43.840 --> 0:03:45.320 can launch it towards the end of the year. So 0:03:45.960 --> 0:03:48.800 big things popping, but. 0:03:48.840 --> 0:03:50.320 It's been a fun ride. What about you. 0:03:51.400 --> 0:03:54.960 Honestly, it's been like it's been really good over here. 0:03:55.000 --> 0:03:58.200 I mean we have been I've been making the transition 0:03:58.560 --> 0:04:02.840 from life. You know, I don't know a personality brand. 0:04:02.840 --> 0:04:04.480 I mean we as I've always had like a business 0:04:04.480 --> 0:04:06.920 behind the scenes, but we had some real opportunities to 0:04:07.040 --> 0:04:09.080 like quadruple business. 0:04:08.720 --> 0:04:12.280 If we buckle down and do. 0:04:12.120 --> 0:04:15.200 The necessary work. So like I'm we're totally overhauling the 0:04:15.240 --> 0:04:17.960 Literature Academy. And as a result, if we do, like 0:04:18.040 --> 0:04:20.560 we always do projections for the year, like we should 0:04:20.560 --> 0:04:23.880 be you know, like potentially just under twenty million dollars 0:04:23.880 --> 0:04:26.440 next year and then fifty in the next three years, 0:04:26.480 --> 0:04:28.279 if we do what we're supposed to do. But none 0:04:28.320 --> 0:04:30.719 of that is like instagrammables, you know what I mean, 0:04:30.760 --> 0:04:33.600 Like I had to the transition for me has been 0:04:33.640 --> 0:04:38.280 difficult in reminding myself like although you know, social media 0:04:38.279 --> 0:04:40.960 and things can be fun, that I have to be 0:04:41.040 --> 0:04:44.560 mindful that, you know, I want to put things in 0:04:44.600 --> 0:04:48.640 place where you know, I all this work has been 0:04:48.680 --> 0:04:51.040 for something, you know what I mean. So just making 0:04:51.080 --> 0:04:52.760 those transitions, they are like a lot of behind the 0:04:52.800 --> 0:04:55.159 scene things that have nothing to do with like you know, 0:04:55.600 --> 0:04:58.880 external stuff that like we're really putting into place and 0:04:59.040 --> 0:05:01.680 buckling down to be like a business, business business, and 0:05:01.720 --> 0:05:06.520 so it's just exciting. Yeah, and so that's what's been happening. 0:05:06.720 --> 0:05:09.240 It's just been a lot of We've been a lot 0:05:09.279 --> 0:05:12.480 of growing up in business. Like so I can literally 0:05:12.520 --> 0:05:14.480 feel like, oh, this is the next level for us. 0:05:14.520 --> 0:05:17.200 So so yeah, but I know we have which is 0:05:17.200 --> 0:05:19.479 that I just wanted to share. There's this quote that 0:05:19.520 --> 0:05:21.560 we actually shared on our social from MICHAELA. 0:05:21.640 --> 0:05:22.039 Coles. 0:05:22.080 --> 0:05:24.960 She was the woman who just won an Emmy. I 0:05:25.040 --> 0:05:26.640 think she was the first black woman or a black 0:05:26.680 --> 0:05:29.000 person ever to win an Emmy for writing of a series. 0:05:29.000 --> 0:05:31.000 She wrote the series This May Destroy You. And one 0:05:31.680 --> 0:05:34.960 of her viral quotes from that acceptance speech was do 0:05:35.080 --> 0:05:38.160 not be afraid to disappear from it, from us for 0:05:38.200 --> 0:05:40.839 a while and see what comes to you in the silence. 0:05:41.560 --> 0:05:43.960 And she really was speaking. 0:05:43.640 --> 0:05:45.839 To like, get the f off social media and go 0:05:45.920 --> 0:05:46.680 do the damn thing. 0:05:46.880 --> 0:05:48.960 So I'm telling you what I tell you, Like that 0:05:48.960 --> 0:05:52.000 that's six weeks away that I took and then consequently 0:05:52.040 --> 0:05:54.400 not coming back to social media like full time. I 0:05:54.400 --> 0:05:57.479 have not been really back. I took all the apps 0:05:57.520 --> 0:05:59.560 off my phone. I only put it on when I 0:05:59.600 --> 0:06:01.159 go live, and I take them off again and I 0:06:01.240 --> 0:06:04.400 let the team do their postings. It has done more 0:06:04.440 --> 0:06:08.880 for business for me than anything else. And so I 0:06:09.000 --> 0:06:11.279 encourage people to take a moment. Don't get me wrong, 0:06:11.360 --> 0:06:14.000 Like our engagement is not as high as it was, 0:06:14.400 --> 0:06:18.200 but I had to tell my team today honestly, I 0:06:18.240 --> 0:06:21.919 don't care because that doesn't pay the bills, you know 0:06:21.920 --> 0:06:25.520 what I mean, Like, it doesn't not in a concrete way, 0:06:25.600 --> 0:06:27.160 like what we're going to be able to do as 0:06:27.200 --> 0:06:29.719 a result of the choices that we're making now. It 0:06:29.800 --> 0:06:32.719 is transformative for my team, it is transformative for the 0:06:32.760 --> 0:06:35.480 women that we serve. It's transformative for myself and my family. 0:06:35.880 --> 0:06:39.400 It's transformative for our community. It's just like the things 0:06:39.400 --> 0:06:43.200 that we're doing now because we have the space to 0:06:43.279 --> 0:06:45.720 do it. I'm just excited about. It's just the next 0:06:45.760 --> 0:06:47.720 phase of business, Like you know, we're officially going to 0:06:47.760 --> 0:06:51.000 go from small to medium sized business to like a 0:06:51.200 --> 0:06:54.080 business business. Like you know, we have the potential to 0:06:54.120 --> 0:06:57.440 be nine figures, you know, if we focus, which we are. 0:06:57.480 --> 0:07:00.560 And so yeah, don't be afraid to take step back. 0:07:00.600 --> 0:07:05.440 Everything is not social medium, you know, once you learn 0:07:05.520 --> 0:07:08.839 that you don't need the external applause. You know, then 0:07:09.040 --> 0:07:11.440 you can navigate differently and navigate in a way that's 0:07:11.440 --> 0:07:12.200 more meaningful. 0:07:13.440 --> 0:07:16.280 Absolutely. Well, I'm excited for you. I know all the 0:07:16.280 --> 0:07:17.840 hard work you're doing in the background. Well no I 0:07:17.840 --> 0:07:20.080 don't because you keep it under wraps. But anyway, I 0:07:20.120 --> 0:07:21.880 know you're out there working and walking and listening to 0:07:21.920 --> 0:07:24.160 your audiobooks and getting the damn thing done. 0:07:25.200 --> 0:07:28.000 Well, we have, speaking of books, we have an exciting 0:07:28.120 --> 0:07:28.960 guest today. 0:07:29.800 --> 0:07:33.000 Yeah, so you met our guest today, Christine Platt, at 0:07:33.040 --> 0:07:35.920 a book signing, because you know, that's just how a 0:07:35.960 --> 0:07:39.040 normal tuesday for you, signing your best selling book. But no, 0:07:39.200 --> 0:07:42.160 I'm so excited because Christine Platt is our guest today 0:07:42.160 --> 0:07:45.480 and she is called the Afro Minimalist, and her new 0:07:45.520 --> 0:07:49.040 book is literally a blueprint for anyone looking to cut 0:07:49.080 --> 0:07:52.560 back on the things that we are over consuming, you know, 0:07:53.120 --> 0:07:56.080 letting pile up in our homes, in our spaces that 0:07:56.120 --> 0:07:59.120 are just stifling us and stifling our growth. And she's 0:07:59.160 --> 0:08:00.840 got some really fun gems to share. 0:08:01.360 --> 0:08:03.600 Yeah, so you guys are gonna enjoy Christine. 0:08:05.560 --> 0:08:07.480 Well, shall we take a little breaky break, and we'll 0:08:07.480 --> 0:08:10.240 come back with our guest today, Christina, and definitely check 0:08:10.280 --> 0:08:12.360 the show notes and you can find where to follow her, 0:08:12.360 --> 0:08:15.400 where to get her book again, The Afrominimalist, and how 0:08:15.400 --> 0:08:17.600 to catch up on all of her amazing advice. 0:08:24.120 --> 0:08:27.520 We told you we were coming back and back. 0:08:27.320 --> 0:08:34.360 With somebody amazing we have with us, Christine Platt aka 0:08:34.440 --> 0:08:37.600 the Afro Minimalists. Okay, oh you didn't know black people 0:08:37.640 --> 0:08:41.120 could be minimalists. Oh you know, yeah, everybody. Everybody doesn't 0:08:41.120 --> 0:08:42.920 want the you know, the grandma filled house with the 0:08:42.920 --> 0:08:47.280 plastic furniture and the chachkis everywhere. Some people, you know, 0:08:47.520 --> 0:08:49.040 they thrive with lesson. 0:08:49.960 --> 0:08:50.160 Yes. 0:08:57.679 --> 0:09:01.079 So I just like I met Christine in person anyway 0:09:01.120 --> 0:09:05.280 for the first time at Mahogany Books in was that 0:09:05.960 --> 0:09:07.200 is National Harbor, Christine? 0:09:07.240 --> 0:09:08.680 Is that DC? Or is that Maryland? 0:09:08.880 --> 0:09:11.840 Technically Oxen Hill, Maryland, but you know we claim it 0:09:11.880 --> 0:09:12.280 in DC. 0:09:12.520 --> 0:09:17.040 So and so we met at this amazing black bookstore 0:09:17.080 --> 0:09:21.120 called Mohockey Books. They were having a bookstore opening. Shout 0:09:21.120 --> 0:09:24.000 out to Ramonda and your amazing husband. I just we 0:09:24.120 --> 0:09:26.160 just really clicked and we just got to talk in 0:09:26.400 --> 0:09:28.319 and I was like, you need to come on the podcast, 0:09:28.760 --> 0:09:29.720 and yeah, you know. 0:09:30.800 --> 0:09:33.600 I'm so happy to be here. Thank you both for 0:09:33.640 --> 0:09:34.880 having me. I'm so excited. 0:09:35.480 --> 0:09:38.040 Absolutely, I'm excited to meet you too. And I think 0:09:38.120 --> 0:09:40.280 even just Tiffany when she came back from that book 0:09:40.320 --> 0:09:42.920 signing that y'all did together, she was just gushing about you, 0:09:43.000 --> 0:09:46.520 and then we couldn't stop talking about the connection between 0:09:47.000 --> 0:09:50.319 your idea of afrominimalism and minimalism in general and how 0:09:50.360 --> 0:09:53.320 it relates to finances. So I would love to just 0:09:53.360 --> 0:09:55.880 have you describe or like define, what do you mean 0:09:55.920 --> 0:09:59.000 by afrominimalism. And for those of you who haven't ever 0:09:59.000 --> 0:10:02.840 seen Christine, she's literally like a minimalist with no afro, 0:10:03.160 --> 0:10:06.319 just a delightful you have a perfectly shaped head for 0:10:06.480 --> 0:10:07.280 the shaved dome. 0:10:08.720 --> 0:10:09.280 Beautiful. 0:10:09.960 --> 0:10:14.520 But tell us it's a teeny weeny afro. Okay, it's there, 0:10:15.920 --> 0:10:19.040 micro friend, yes, microfro, minimalist fro. 0:10:19.440 --> 0:10:20.480 Yeah it was. 0:10:20.559 --> 0:10:24.280 It was wonderful meeting Tiffany in person at Mahogany Books, 0:10:24.280 --> 0:10:26.320 and I think it's I just want to shout us 0:10:26.360 --> 0:10:29.200 both out. We are both number one and number two 0:10:30.400 --> 0:10:32.960 in sales at that store, so I think it speaks 0:10:33.040 --> 0:10:38.000 volumes to you know, people's interest in finances and you 0:10:38.000 --> 0:10:42.480 know their over consumption right now. Uh, Afro minimalism, it's 0:10:42.600 --> 0:10:46.160 really just my approach to minimalism, which is a minimalist 0:10:46.240 --> 0:10:50.920 lifestyle influenced by the African diaspora. I am a historian 0:10:51.040 --> 0:10:55.120 and lawyer by trade, and you know, the history of 0:10:55.320 --> 0:10:57.760 black folks is really important to me. I love the 0:10:57.880 --> 0:11:02.160 beauty and culture of the African diaspor and so I 0:11:02.240 --> 0:11:07.440 weave that into my approach to minimalism, which at the time. 0:11:07.840 --> 0:11:10.080 Uh so, this is about five years ago when I 0:11:10.200 --> 0:11:14.120 first like really honed in on this approach, it was 0:11:14.320 --> 0:11:19.240 very unconventional, right. I think people think of minimalism number one, 0:11:19.320 --> 0:11:24.640 it evokes this idea of scarcity and lack, right, But 0:11:24.760 --> 0:11:27.559 even more than that, it's devoid of color, it's devoid 0:11:27.600 --> 0:11:29.040 of texture, it's devoid of. 0:11:29.559 --> 0:11:31.240 Culture, right showroom. 0:11:31.880 --> 0:11:35.480 Yeah, Yeah, it's like super Scandinavian and we are like 0:11:35.760 --> 0:11:37.960 not in most of us are not in, you know, 0:11:38.440 --> 0:11:42.560 in a country where you know that particular aesthetic. The 0:11:42.640 --> 0:11:46.760 reason it works for you know, for for Scandinavian folks 0:11:46.800 --> 0:11:49.559 is because they don't get a lot of sunlight, and 0:11:49.640 --> 0:11:52.240 so they need a lot of light colors, a lot 0:11:52.240 --> 0:11:53.920 of white walls to reflect light. 0:11:54.080 --> 0:11:54.280 Right. 0:11:55.760 --> 0:11:59.640 But yeah, and so you know, mainstream minimalism has sort 0:11:59.640 --> 0:12:03.240 of taken and on this aesthetic of you know, of 0:12:03.360 --> 0:12:06.920 just being all white and barren, and I just really 0:12:06.960 --> 0:12:11.240 wanted to change the conversation around that, and so and 0:12:11.320 --> 0:12:14.640 so here I am the afrominimalist. I wrote a book 0:12:14.679 --> 0:12:18.480 to try and encourage folks to live with less and 0:12:18.520 --> 0:12:21.400 that you know, I saw so many benefits. And I 0:12:21.400 --> 0:12:24.320 would say, like, right out the gate, the first benefit 0:12:24.440 --> 0:12:27.480 that I saw where it was in my wallet, Right, 0:12:27.600 --> 0:12:30.880 I was like, where's all this money coming from? Like, oh, 0:12:30.920 --> 0:12:35.400 I'm not at the mall uh every weekend. And so yeah, 0:12:35.480 --> 0:12:40.120 it's been very transformative for me and very exciting to 0:12:40.120 --> 0:12:43.800 just see other people, you know, really embracing this and 0:12:43.840 --> 0:12:46.640 really thinking about, you know, how can. 0:12:46.520 --> 0:12:49.000 They live with less their way? 0:12:49.280 --> 0:12:52.280 If the word minimalism, you know, if it does evoke 0:12:52.400 --> 0:12:55.800 some negative feelings or you know, ideas of scarcity, you 0:12:55.800 --> 0:12:58.079 don't have to be a minimalist. You can live with less, 0:12:58.480 --> 0:13:01.200 you can be a more mindful consumer. There are so 0:13:01.360 --> 0:13:04.800 many other ways to define this lifestyle that that isn't 0:13:04.840 --> 0:13:06.480 so limiting for a lot of people. 0:13:06.679 --> 0:13:08.960 So if I was somebody I'm listening, and I'm just like, 0:13:09.280 --> 0:13:12.480 you're right. I probably never thought of myself a person 0:13:12.520 --> 0:13:15.960 of color, you know, enjoying the minimalist lifestyle, you know, 0:13:16.200 --> 0:13:19.400 because you know, I want some texture and I want 0:13:19.440 --> 0:13:22.640 some color and some deep hues. So if I am like, 0:13:22.720 --> 0:13:28.360 oh huh, aside from getting your book afrominimalist, okay, available everywhere? 0:13:30.120 --> 0:13:33.160 Aside from getting your book, what's like the first thing 0:13:33.800 --> 0:13:36.200 where I can start where it doesn't feel so overwhelming? 0:13:37.000 --> 0:13:39.400 Yes, okay, So this is I'm so glad you asked 0:13:39.400 --> 0:13:42.240 that question because so many people picked up the book 0:13:42.280 --> 0:13:45.079 and they were like, I had my garbage bags ready, 0:13:45.160 --> 0:13:49.520 I wasn't ready for the gentle dragging that happened. I 0:13:49.600 --> 0:13:53.120 really encourage people to first learn about the psychology of 0:13:53.160 --> 0:13:57.319 ownership before they even start to try and declutter. Right, 0:13:57.400 --> 0:13:59.360 So this is where you hear so many people say, 0:13:59.640 --> 0:14:01.960 I've tried this before and it didn't work. I've tried 0:14:02.000 --> 0:14:04.200 this before and it didn't work. And that's because they 0:14:04.240 --> 0:14:07.160 didn't get to the root causes of their over consumption. 0:14:07.360 --> 0:14:07.600 Right. 0:14:08.160 --> 0:14:11.800 So much of this is inner work right before you 0:14:11.960 --> 0:14:14.640 do the outer work. And I know even when it 0:14:14.640 --> 0:14:18.280 comes to finances that that's the same sort of approach 0:14:18.360 --> 0:14:21.920 for me, Right, it's like why am I so afraid to, 0:14:22.600 --> 0:14:25.560 you know, make this call or manage my money this 0:14:25.600 --> 0:14:28.280 way or learn about this right, Like, there's usually some 0:14:28.480 --> 0:14:32.760 root cause that is really the reason what I call 0:14:32.840 --> 0:14:35.560 like the why behind the buy or the why behind 0:14:35.840 --> 0:14:39.520 the spend? Right, Because if you don't do the inner work, 0:14:39.560 --> 0:14:42.920 if you don't understand the psychology of ownership, specifically as 0:14:42.960 --> 0:14:46.800 it relates to you and your spending habits, you're just 0:14:46.880 --> 0:14:50.400 gonna declutter and find yourself back at square one. So 0:14:50.440 --> 0:14:53.240 when I talk about the psychology of ownership, that means 0:14:53.720 --> 0:14:57.600 first of all, understanding why you have so much more 0:14:57.640 --> 0:15:01.000 than you need, and then secondly, nderstanding why it's so 0:15:01.080 --> 0:15:04.800 hard to let go, right, because we all have attachments 0:15:05.080 --> 0:15:07.480 to things and getting to the root cause of like 0:15:07.560 --> 0:15:10.480 why am I so attached, you know. 0:15:10.440 --> 0:15:12.479 To this piece? So that's where you can start. 0:15:12.920 --> 0:15:15.960 You mentioned the diaspora, I mean, are like have you 0:15:16.160 --> 0:15:18.320 found in your research or in your book? Do you 0:15:19.080 --> 0:15:22.160 do you examine how? Because I mean I think anecdotally. 0:15:22.600 --> 0:15:25.360 I just visited my aunt Brenda, and I don't the 0:15:25.440 --> 0:15:29.400 things that she saves, I just don't know. I just 0:15:29.440 --> 0:15:32.880 don't understand, I mean dusty old toys. And she had 0:15:32.920 --> 0:15:35.480 like an old Barbie doll that was a cowboy from 0:15:35.520 --> 0:15:39.320 maybe nineteen ninety seven or something like that. Anyway, and 0:15:39.360 --> 0:15:40.560 it wasn't even a black barbie doll. 0:15:40.560 --> 0:15:41.080 That was nothing. 0:15:42.200 --> 0:15:46.160 But what is this this something that Black households or 0:15:46.200 --> 0:15:49.080 African American households are just more inclined to hang on 0:15:49.160 --> 0:15:49.640 to things? 0:15:49.800 --> 0:15:50.080 Was it? 0:15:50.240 --> 0:15:54.320 You know, you know made That's a good question. So 0:15:54.520 --> 0:15:55.600 I think it's twofold. 0:15:55.680 --> 0:15:55.880 Right. 0:15:56.520 --> 0:15:59.440 So when we talk about people of the diaspora, particularly 0:15:59.760 --> 0:16:03.560 particularly African Americans, right, so many of us are first 0:16:03.600 --> 0:16:08.400 time everything, right, first time homeowners, first time six figure 0:16:08.440 --> 0:16:12.400 income owners, first you know, first one in our you know, 0:16:12.560 --> 0:16:14.880 in our in our family to have an opportunity to 0:16:14.920 --> 0:16:15.680 own a business. 0:16:15.760 --> 0:16:15.920 Right. 0:16:16.000 --> 0:16:18.160 So many of us are first time so many things. 0:16:18.600 --> 0:16:21.840 And what happens is that we don't have that sort 0:16:21.840 --> 0:16:26.360 of generational knowledge and awareness that comes when you're not 0:16:27.040 --> 0:16:30.720 first gen. Right. The second thing is like we just 0:16:31.200 --> 0:16:37.720 have a completely different relationship with ownership. It's just a fact, right, 0:16:39.000 --> 0:16:41.880 so many of us it is the first time we're 0:16:41.920 --> 0:16:45.160 able to acquire a lot of things. And I find 0:16:45.760 --> 0:16:49.320 that in particularly Black families, right, it really goes back 0:16:49.360 --> 0:16:52.920 to our childhood. It really grows goes back to if 0:16:52.920 --> 0:16:56.080 you grew up with scarcity, right, or if you grew 0:16:56.160 --> 0:16:59.280 up you know, not being able to have certain things, 0:16:59.360 --> 0:17:03.160 And a lot of those promises that we make to ourselves, 0:17:03.280 --> 0:17:06.520 make to ourselves as children, we are very committed. 0:17:06.080 --> 0:17:07.520 To as adults. 0:17:07.800 --> 0:17:12.280 Right. One of the examples that I provide in the 0:17:12.320 --> 0:17:16.800 book is actually my ex husband, who is a huge 0:17:16.800 --> 0:17:21.959 sneaker head, and he shared how when he was in 0:17:22.040 --> 0:17:26.040 high school, his family would not, you know, like most 0:17:26.080 --> 0:17:29.320 black families, could not afford the first pair of Jordan's, 0:17:30.080 --> 0:17:32.639 and instead his parents bought him a pair of knockoffs. 0:17:33.880 --> 0:17:36.600 I did laugh, I'm not gonna lie because the silhouette 0:17:36.640 --> 0:17:40.159 of Michael Jordan, there was another person like blocking Michael Jordan, 0:17:40.240 --> 0:17:43.639 and I just thought about, like how horrible the teasing was. 0:17:44.400 --> 0:17:47.720 He said, it was relentless, and he made a promise 0:17:47.760 --> 0:17:49.800 to himself when he got older that he was going 0:17:49.880 --> 0:17:53.879 to buy however many pairs of sneakers he wanted, and 0:17:55.040 --> 0:17:58.199 he counted and like the majority, let's say there were 0:17:58.200 --> 0:18:00.440 like sixty pairs, forty two. 0:18:00.200 --> 0:18:01.960 Of them were Jordan's. 0:18:02.480 --> 0:18:05.640 Right, So, like getting to that root, cause. And then 0:18:05.680 --> 0:18:09.480 I also want people to think about Mandy the idea 0:18:09.520 --> 0:18:12.639 that it's not just you know, we think shoes, we 0:18:12.680 --> 0:18:16.159 think purses, we think handbags, but it impacts us in 0:18:16.280 --> 0:18:21.040 so many different ways. My friend's husband when he washes 0:18:21.160 --> 0:18:23.520 the dishes, he likes to use a lot of dishes 0:18:23.520 --> 0:18:26.160 that like, the bubbles are overflowing out of the sink. 0:18:26.640 --> 0:18:29.800 And I would, you know, if my friend would complain 0:18:29.840 --> 0:18:31.480 to me, and I would be like the girl he 0:18:31.600 --> 0:18:33.959 is washing the dishes, I don't understand. 0:18:33.560 --> 0:18:35.160 Why you complaining about these bubbles. 0:18:35.359 --> 0:18:37.560 And she would just say, like, ah, Christine is just 0:18:37.600 --> 0:18:40.080 so annoying, and I just don't understand why he does it. 0:18:40.560 --> 0:18:43.720 And I said, however, have you ever asked him? And 0:18:43.920 --> 0:18:46.359 she asked him, and you know what. He grew up 0:18:46.359 --> 0:18:50.480 in the South, very poor, was raised by his grandmother. 0:18:51.560 --> 0:18:55.320 Basically everything they purchased came from the dollar store, including 0:18:55.359 --> 0:18:58.520 dish soap, and even then he could only use one drop. 0:18:58.840 --> 0:19:01.440 And he told her, now that he older and they 0:19:01.480 --> 0:19:03.960 have the resources and means to buy whatever they want, 0:19:04.520 --> 0:19:07.480 he buys the most expensive dish soap and he uses 0:19:07.520 --> 0:19:10.360 as much as he wants, and he finally puts his bubbles. 0:19:10.800 --> 0:19:12.439 I was going to guess that it was because you know, 0:19:12.640 --> 0:19:15.320 if you're broke, you take that one little inch left 0:19:15.320 --> 0:19:17.320 over of the dond dish soap and you add water. 0:19:17.640 --> 0:19:18.560 You need a bunch of homes. 0:19:18.560 --> 0:19:19.160 You do that? 0:19:20.760 --> 0:19:27.520 I mean, why you don't. Oh my god, this is Tiffany. 0:19:28.119 --> 0:19:28.280 Yo. 0:19:28.400 --> 0:19:31.840 He hates it. He's always like, babe, we have soap. 0:19:32.240 --> 0:19:35.359 I'm like, was just a little I know, you know 0:19:35.440 --> 0:19:37.800 it is so you know, it is so funny, Tiffany. 0:19:37.920 --> 0:19:42.040 I use a solid dish soap because of course minimalism, 0:19:42.080 --> 0:19:44.560 you keep finding other ways, right, like you start with 0:19:44.640 --> 0:19:47.159 your closet and then it transitions into every air of 0:19:47.200 --> 0:19:50.280 your life. And even with the solid soap, it comes 0:19:50.280 --> 0:19:52.679 in a little tin, you know, like there'll be some 0:19:52.760 --> 0:19:54.399 water in there. And I'm like, oh, let me just 0:19:54.520 --> 0:19:55.520 that's extra dish so. 0:19:55.760 --> 0:19:58.480 Like, I don't I don't know what it is. 0:19:58.520 --> 0:20:01.080 But you know, if I think back to my childhood, 0:20:02.640 --> 0:20:05.200 you know, even if it wasn't dollar store dish soap, 0:20:05.280 --> 0:20:07.000 the dish soap that we did use, it was like 0:20:07.119 --> 0:20:09.119 for dishes it was bubble bath. 0:20:09.280 --> 0:20:11.440 It was. 0:20:11.200 --> 0:20:12.960 It wasn't bubble bath. 0:20:13.160 --> 0:20:16.240 I give hand soap in the my husband, Hey, he said, 0:20:16.240 --> 0:20:18.159 did you put the hand soap in the or the 0:20:18.240 --> 0:20:20.200 dish shap in the in the in the the hand 0:20:20.320 --> 0:20:22.239 like so if you go on my half bath, if 0:20:22.480 --> 0:20:25.159 if I'm like, where's I will put? I will squeeze 0:20:25.240 --> 0:20:28.920 the dawn this soap in the When I tell you, Superman. 0:20:28.680 --> 0:20:31.360 Is this white black people were so ashy because we're 0:20:31.400 --> 0:20:33.200 secretly using don dish. 0:20:32.960 --> 0:20:36.800 Soap so or are you trying to have clean hands 0:20:36.840 --> 0:20:37.000 or not? 0:20:37.680 --> 0:20:38.360