WEBVTT - Scalp Hunters and the Cobra Effect

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<v Speaker 1>Welcome to Stuff to Blow Your Mind from how Stuff

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<v Speaker 1>Works dot Com. Hey, welcome to Stuff to Blow your Mind.

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<v Speaker 1>My name is Robert Lamb and I'm Joe McCormick. In

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<v Speaker 1>this episode, we're gonna we're gonna be talking about some

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<v Speaker 1>darker content towards the end, as the title of the

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<v Speaker 1>episode implies, and indeed even the darker, the less dark

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<v Speaker 1>elements we're gonna talk about are kind of a crash

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<v Speaker 1>course in the the The Misadventures of Coloni Hillism. But

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<v Speaker 1>before we get into all of that, we thought we'd

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<v Speaker 1>we'd kick off with maybe some lighter content. Yeah, Robert,

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<v Speaker 1>I understand that you want to tell me about peep nuts. Yes,

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<v Speaker 1>I would love to tell you about not only peep nuts, Joe,

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<v Speaker 1>but poop candy as well. Poop candy that's what the

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<v Speaker 1>dog believes comes out of the cats. But oh, now

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<v Speaker 1>you've taken into darker territory, Joe, But no, I'm not.

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<v Speaker 1>I'm talking about the rearing of human children as opposed

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<v Speaker 1>to dogs here. Um and this ties into the overall

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<v Speaker 1>theme here, the use of the often the use of

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<v Speaker 1>bounties and bribes, and then what happens when the economics

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<v Speaker 1>of that spirals out of control. So my son is

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<v Speaker 1>for now, But there was a time not too long

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<v Speaker 1>ago when we were trying to potty train him to

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<v Speaker 1>get him to actually um urinate and defecate in the

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<v Speaker 1>toilet when he needed to go, listen to his body

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<v Speaker 1>and follow up. So it's apparently not enough just to

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<v Speaker 1>say that is where you go do such business and

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<v Speaker 1>point to the toilet. You actually you need to introduce

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<v Speaker 1>some incentives to motivate this behavior, right and there there

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<v Speaker 1>there are as many different schools of parenting as there

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<v Speaker 1>are parents. So some some people have a real problem

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<v Speaker 1>with with using bribes in any situation. But hey, that's

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<v Speaker 1>what we did in it work for us. Then you've

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<v Speaker 1>also got the poop anywhere parents, who I hear a

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<v Speaker 1>real trouble. Well that's now I know people who are

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<v Speaker 1>using that technique and that that seems to work for them.

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<v Speaker 1>But I was just kidding. Wait, that's a real parenting philosopher.

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<v Speaker 1>I thought you were anywhere. Well, there's there are different

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<v Speaker 1>toilet training techniques that imply it's not so much a

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<v Speaker 1>poop anywhere. Um, what it means is like the kid

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<v Speaker 1>will go around without pants on, and then when they

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<v Speaker 1>need to go, you scoop them up. Um, that's sort

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<v Speaker 1>of thing. So that's what I thought you were okay there,

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<v Speaker 1>Believe me. There are a lot of different techniques out there.

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<v Speaker 1>And uh, and and that one in particularly, I know

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<v Speaker 1>some people who have used that and it made work

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<v Speaker 1>for them. In our case, though, we we issued a

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<v Speaker 1>strict bounty for every successful urination in the potty. Um,

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<v Speaker 1>he would get one honey sessame nut from this little

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<v Speaker 1>bag honey sesame. Yeah, like you buy a Trader Joe's.

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<v Speaker 1>And oh, they're they're delicious. U. I had to stop

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<v Speaker 1>eating them for a while when they were when they

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<v Speaker 1>became peepy nuts for me, and kind of there by association.

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<v Speaker 1>But they're great. Uh. And on the other hand, for

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<v Speaker 1>every successful poop in the toilet, which is was even

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<v Speaker 1>more important to us at the time, he would get

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<v Speaker 1>a single fruit gummy and that was the poop candy.

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<v Speaker 1>So the policy proved effective for us, but it also

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<v Speaker 1>led to a period during which he began to make

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<v Speaker 1>a case that each piece of feces was surely a

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<v Speaker 1>separate poop and should then result in additional poop candies

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<v Speaker 1>as well as the as any interruption in the stream

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<v Speaker 1>of urine would result in two or more instances of urination,

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<v Speaker 1>and each would require a separate reward. Okay, well this

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<v Speaker 1>this is smart bargaining. Actually, yeah, yeah, and it's I mean,

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<v Speaker 1>it's crazy too when I look back and realized that

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<v Speaker 1>he hadn't and he still hasn't really discovered the power

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<v Speaker 1>of lying. Uh so, but there was still this tendency

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<v Speaker 1>to bend the rule and even break the spirit of

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<v Speaker 1>the rule for greater rewards. Now, after that we clarified

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<v Speaker 1>the policy and then luckily we were able to phase

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<v Speaker 1>it out shortly after that. But how might things have

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<v Speaker 1>escalated if if we hadn't You know, That's that's something

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<v Speaker 1>to think about and I've been thinking about in researching

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<v Speaker 1>this topic. Well, Robert, I want to tell you at story.

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<v Speaker 1>It might not be a true story, but but it's

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<v Speaker 1>an interesting story with some very true analogs about the

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<v Speaker 1>power of incentives and the sometimes unintended consequences of incentives,

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<v Speaker 1>and about serpents of course, asps very dangerous. Now, the

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<v Speaker 1>story goes something like this, In colonial India, you had

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<v Speaker 1>a British colonial administrator who decided there were too many

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<v Speaker 1>cobras in the city of Delhi. You know, I got

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<v Speaker 1>cobra's coming out of my ears. We gotta get rid

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<v Speaker 1>of all these things. Though, I wonder what that actually

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<v Speaker 1>looked like. I mean, if this really happened. I know

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<v Speaker 1>we're all picturing that scene in Raiders of the Lost

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<v Speaker 1>Art exactly, but it was probably more like I saw

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<v Speaker 1>one cobra and that was too many. We've got a

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<v Speaker 1>cobra problem in the city. But anyway, so he wanted

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<v Speaker 1>to get rid of the cobras in the city, kill

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<v Speaker 1>them all, get him out of here. So he came

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<v Speaker 1>up with a solution. Put a bounty on the Cobraska.

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<v Speaker 1>That makes sense. So if you kill a cobra, just

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<v Speaker 1>bring the dead snake to the government office and receive

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<v Speaker 1>a cash award. Yeah. They are making it worth your

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<v Speaker 1>while to take time out of your day to kill

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<v Speaker 1>a snake or two. Yeah. And at first it seemed

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<v Speaker 1>like this was working great. They're collecting plenty of cobras.

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<v Speaker 1>But before long, the local administrators discovered a problem. The

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<v Speaker 1>people have figured out a way to game the system

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<v Speaker 1>and turn the snake bounty into free money. They weren't

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<v Speaker 1>catching cobras from the city and killing them. They were

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<v Speaker 1>farming cobras at home, killing them once they were mature,

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<v Speaker 1>and then bringing them in to get the bounty. Now,

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<v Speaker 1>obviously they couldn't allow this kind of mischief to continue,

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<v Speaker 1>so the administrators ended the cobra bounty. But now you

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<v Speaker 1>had all these snake breeders who had been farming cobras

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<v Speaker 1>in order to get the bounty, and they're they're stuck

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<v Speaker 1>with hundreds of worthless snakes. So what do you do

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<v Speaker 1>with them. We'll just release them, so they have no

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<v Speaker 1>inciative for keeping them. They release them into the streets,

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<v Speaker 1>and the cobra population in the city drastically increases. This

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<v Speaker 1>lead to the principle that's now known to economists as

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<v Speaker 1>the cobra effect, and it's when a strategy implemented to

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<v Speaker 1>solve a problem directly makes the problem worse. And the

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<v Speaker 1>story about cobras and Delhi, as I mentioned, might be

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<v Speaker 1>nothing more than a modern folk tale. I haven't come

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<v Speaker 1>across any evidence that it actually happened, but there are

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<v Speaker 1>plenty of examples where exactly this type of thing has

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<v Speaker 1>definitely occurred in the real world. That's right, and one

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<v Speaker 1>of them occurs with another colonial situation, another infestation in Hanoi, Vietnam.

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<v Speaker 1>All right, this would have been the nineteenth century. So

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<v Speaker 1>you have French colonial authorities in Vietnam, and you know,

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<v Speaker 1>there are various problems to focus in on, but the

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<v Speaker 1>one they choose to really apply their attention to is

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<v Speaker 1>the city's rap problem. Now, I can imagine the rap

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<v Speaker 1>problem was probably a real problem, probably a real problem

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<v Speaker 1>that you know, like the cobra thing. You can imagine

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<v Speaker 1>a colonial administrator sees one cobra and decides that there's

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<v Speaker 1>a hober problem in the city, right, Yeah, because I

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<v Speaker 1>can't think of a situation where another city has had

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<v Speaker 1>had a snake infestation problem off hand. But rats, of course,

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<v Speaker 1>rat problems have been an issue throughout human history. Yeah,

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<v Speaker 1>it's quite common to have rat problems in any large

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<v Speaker 1>population center. People produce a lot of garbage. Garbage is tasty.

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<v Speaker 1>They have sewers that are great places to dwell in

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<v Speaker 1>and have your little breeding grounds. Yeah, they're smart and

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<v Speaker 1>they're successful. And uh as was learned. And this is

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<v Speaker 1>the other key thing. This is one of the reasons

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<v Speaker 1>that they focused in on rats so much, is that

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<v Speaker 1>in eighteen four, that's when Alexandra Yearson discovered that debonic

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<v Speaker 1>plague was caused caused by little fleas that wrote on rats.

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<v Speaker 1>So that so you can see why they were concerned.

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<v Speaker 1>So what did they do? Well, they did what what

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<v Speaker 1>often happens in these cases. They assigned some professional rat

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<v Speaker 1>catchers to take care of everything. But then that's not enough,

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<v Speaker 1>so they turned of all and tears. They turned to

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<v Speaker 1>two mercenary rat catchers, and they offer a bounty of

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<v Speaker 1>one cent per rat tail. And the idea here was that,

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<v Speaker 1>especially since the disease was an issue, asking the rat

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<v Speaker 1>catchers to handle the body was gonna be too much

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<v Speaker 1>to ask, would be a burden and just a little

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<v Speaker 1>growth right from what I've read, You know, they'd catch

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<v Speaker 1>thousands of rats in the sewer in in a very

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<v Speaker 1>short period of time. Lugging all those dead rat bodies

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<v Speaker 1>would actually be really heavy, yeah, and then discussing, so

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<v Speaker 1>just to prove how many you killed, really, just take

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<v Speaker 1>the tail, right, So that's yeah, that's exactly what they did.

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<v Speaker 1>Brought in the tail, and it seemed to be working

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<v Speaker 1>at first, but then the authorities began to notice something

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<v Speaker 1>curious in the streets. They've noticed a bunch of rats

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<v Speaker 1>running around without tails, So they quickly realized that some

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<v Speaker 1>of those enterprising rat catchers out there were simply lopping

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<v Speaker 1>the tails off of the wild rats when they caught them,

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<v Speaker 1>perhaps out of laziness, but more likely so that tail

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<v Speaker 1>is rats could go forth breed and produce more rat

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<v Speaker 1>tails to harvest. You know, they were being economically smart,

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<v Speaker 1>they were they were trying to you know, if you

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<v Speaker 1>are living off the land, you don't want to destroy

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<v Speaker 1>all of the vegetation in the land, so you only

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<v Speaker 1>pick from some of the plants. You don't kill every plant. Right,

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<v Speaker 1>It's like the policy or the policy that's supposed to

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<v Speaker 1>be in place with stone crabs. You harvest one of

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<v Speaker 1>the of the the clause and then you let the

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<v Speaker 1>creature go. You don't harvest them both. So that that

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<v Speaker 1>was one of the ramifications of the bounty. But much

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<v Speaker 1>like our cobra example, this the exact same thing took place.

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<v Speaker 1>Um others took advantage of the law by establishing rat farms. Yeah,

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<v Speaker 1>because rats are are easy to breed. I mean, you

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<v Speaker 1>don't even have to try. I really don't have to try.

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<v Speaker 1>You just to collect some rats and let them do

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<v Speaker 1>their thing, and you're gonna have more rats, which you

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<v Speaker 1>can then lock their tails off and collect your bounty.

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<v Speaker 1>So the French were horrified that their efforts to curb

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<v Speaker 1>the rat population was actually increasing it, and they scrapped

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<v Speaker 1>the bounty program entire early. And in nine three bubonic

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<v Speaker 1>plague broke out in Hanoi. Oh no, Yeah, so there's

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<v Speaker 1>there's a lot more there are. There are a number

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<v Speaker 1>of more angles to this story. There's a great paper

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<v Speaker 1>out there that ties all of this in with this

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<v Speaker 1>sort of the doom nature of French rule in Vietnam,

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<v Speaker 1>and it's titled of Rats, Rice and Race, The Great

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<v Speaker 1>annoy Rat Massacre, An Episode in French Colonial History by

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<v Speaker 1>Michael g Van. Yeah. And there's an older episode of

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<v Speaker 1>Freakonomics Radio actually the deals exactly with the Cobra effect

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<v Speaker 1>that I listened to, and it's a good episode. It's

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<v Speaker 1>worth checking out. So we won't rehash everything they cover

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<v Speaker 1>in their show, but just to mention a couple other

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<v Speaker 1>interesting examples they bring up. One is a very similar

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<v Speaker 1>situation to the rats in Hanoi, but this is with

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<v Speaker 1>Ferrell pigs in Fort Benning, Georgia. So it's a local tale. Right,

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<v Speaker 1>have you been to Fort Benning? I've been through there,

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<v Speaker 1>I believe. Yeah, did you see any pigs? No? No,

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<v Speaker 1>I saw I saw an interesting overpass, and I believe

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<v Speaker 1>that's that's the extent of it. Okay, Well, anyway, it's

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<v Speaker 1>in I think southwest Georgia's that. Yeah. So there are

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<v Speaker 1>a lot of wild pigs in this area. They're they're

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<v Speaker 1>invasive Ferrell pigs, and they do a lot of damage.

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<v Speaker 1>They dig everything up, they get into your garbage, they

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<v Speaker 1>eat everything. They caused damage to government property and buildings.

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<v Speaker 1>So people wanted to do something about this Ferrell pig problem.

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<v Speaker 1>So there was a cash bounty exchange program for pig

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<v Speaker 1>tails established to fight the feral pig problem. But same

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<v Speaker 1>problems we've encountered before. There's a lot of suspicion that

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<v Speaker 1>some of these pig tails people were turning in for

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<v Speaker 1>a cash reward came from illicit sources, maybe some meat processing,

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<v Speaker 1>We're not exactly sure. And then in the end, it

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<v Speaker 1>looks like baiting practices established by the pig bounty hunters

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<v Speaker 1>actually probably increased the number of wild pigs in the area.

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<v Speaker 1>So people claim all these cash rewards because they put

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<v Speaker 1>out a bunch of food to attract pigs, and then

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<v Speaker 1>they shoot some of them, but you know, you were

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<v Speaker 1>feeding the pig EIGs, fattening them up for breeding and

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<v Speaker 1>producing more pigs, because you're you're trying to put a

0:12:04.679 --> 0:12:09.000
<v Speaker 1>value on the elimination of the animal, but in doing so,

0:12:09.080 --> 0:12:14.719
<v Speaker 1>you've put a value on the continued life of the animal. Exactly. Yes,

0:12:14.840 --> 0:12:16.920
<v Speaker 1>it's interesting how that how that plays out. And this

0:12:16.960 --> 0:12:19.760
<v Speaker 1>brings me to a thought about the nature of incentives,

0:12:19.840 --> 0:12:24.360
<v Speaker 1>because it's sort of highlights that you can't have an

0:12:24.360 --> 0:12:29.040
<v Speaker 1>incentive that's just sort of logically associated with the outcome

0:12:29.120 --> 0:12:32.079
<v Speaker 1>you want. In order to try to prevent the gaming

0:12:32.120 --> 0:12:35.680
<v Speaker 1>of the system, you really need to make incentives as

0:12:36.080 --> 0:12:40.959
<v Speaker 1>closely aligned to the actual desired outcome as possible. So

0:12:41.040 --> 0:12:42.440
<v Speaker 1>what I mean by that is, if you want to

0:12:42.480 --> 0:12:46.080
<v Speaker 1>eliminate cobras from the city, don't offer cash rewards for

0:12:46.160 --> 0:12:49.880
<v Speaker 1>dead cobras because you don't want dead cobras. That's not

0:12:50.000 --> 0:12:54.480
<v Speaker 1>the outcome you're looking for. You want an absence of cobras. So,

0:12:55.040 --> 0:12:57.360
<v Speaker 1>but that's a lot harder to incentivize, right, Yeah, you

0:12:57.440 --> 0:13:01.080
<v Speaker 1>have to somebody come along and investigate for cobra free

0:13:01.080 --> 0:13:05.120
<v Speaker 1>spaces exactly. Yeah, you need more complex systems to try

0:13:05.160 --> 0:13:09.040
<v Speaker 1>to incentivize that. So, for example, maybe you could establish

0:13:09.080 --> 0:13:12.880
<v Speaker 1>a Cobra Control Authority and then the employees of this

0:13:13.000 --> 0:13:17.120
<v Speaker 1>organization are given a cash bonus that's proportional to how

0:13:17.280 --> 0:13:20.560
<v Speaker 1>few Cobra bytes are reported in local hospitals in a

0:13:20.600 --> 0:13:24.480
<v Speaker 1>given year. But even with that, you run into some

0:13:24.480 --> 0:13:27.520
<v Speaker 1>some problems, right like without strict controls on that, what

0:13:27.640 --> 0:13:31.360
<v Speaker 1>if you have members of the Cobra control authority intimidating

0:13:31.440 --> 0:13:34.040
<v Speaker 1>people not to report their Cobra bytes or not to

0:13:34.080 --> 0:13:37.200
<v Speaker 1>go to the hospital, or intimidating people at hospitals not

0:13:37.280 --> 0:13:40.080
<v Speaker 1>to report them to the government. Uh So, it just

0:13:40.120 --> 0:13:44.600
<v Speaker 1>seems like whenever you introduce incentive programs to to a

0:13:44.679 --> 0:13:48.120
<v Speaker 1>wide ranging you know, a group of participants to the public,

0:13:48.440 --> 0:13:52.400
<v Speaker 1>essentially you you introduce the problem that people are going

0:13:52.480 --> 0:13:56.600
<v Speaker 1>to find ways to access the reward without helping you

0:13:56.679 --> 0:14:00.000
<v Speaker 1>achieve your goal. It's it seems like it should be

0:14:00.080 --> 0:14:02.760
<v Speaker 1>a doctor's Seuss book or kind of um, a source

0:14:02.760 --> 0:14:05.760
<v Speaker 1>of apprentice kind of tail, right, just that as it

0:14:05.880 --> 0:14:09.560
<v Speaker 1>spirals out of control in these examples, UM, I can't

0:14:09.559 --> 0:14:12.240
<v Speaker 1>help but think of quotas that are set forth for

0:14:12.360 --> 0:14:15.360
<v Speaker 1>law enforcements. Sometimes you know, like you know, you've got

0:14:15.360 --> 0:14:19.160
<v Speaker 1>to get so many speeding tickets out there, and so

0:14:19.240 --> 0:14:22.400
<v Speaker 1>you end up having a police officers setting up in

0:14:22.520 --> 0:14:26.600
<v Speaker 1>speed traps to to hit those quotas, which in that case,

0:14:26.640 --> 0:14:29.600
<v Speaker 1>I guess it's not a clear it's not necessarily making

0:14:29.640 --> 0:14:33.040
<v Speaker 1>the problem worse, but it's also just kind of like

0:14:33.800 --> 0:14:36.480
<v Speaker 1>we're not really stopping it. We're just kind of like

0:14:36.520 --> 0:14:42.280
<v Speaker 1>setting up a system to continually collect the bounty on speeding. Yeah, Like,

0:14:42.320 --> 0:14:46.080
<v Speaker 1>I guess I can see where there's a balance there, right,

0:14:46.320 --> 0:14:48.920
<v Speaker 1>So if if it depends on how the quota is

0:14:48.960 --> 0:14:51.480
<v Speaker 1>and how aggressive you are and carrying it out, Because

0:14:51.520 --> 0:14:53.480
<v Speaker 1>if there's a balance to where all right, you're just

0:14:53.600 --> 0:14:55.840
<v Speaker 1>people know not to go above a certain speed or

0:14:55.880 --> 0:14:58.680
<v Speaker 1>they should know and and if they don't, they get

0:14:58.680 --> 0:15:01.600
<v Speaker 1>a ticket. So like both and that is going to

0:15:01.640 --> 0:15:04.760
<v Speaker 1>make the road safer. But I guess the more the

0:15:05.000 --> 0:15:08.400
<v Speaker 1>focus is on hitting the quota, getting the essentially the bounty,

0:15:08.960 --> 0:15:11.840
<v Speaker 1>and losing sight of the purpose of the law entirely,

0:15:11.880 --> 0:15:13.640
<v Speaker 1>that's where things get out of whacking. You end up

0:15:13.640 --> 0:15:16.480
<v Speaker 1>with like notorious speed traps, right, And I think this

0:15:16.560 --> 0:15:19.840
<v Speaker 1>gets into a concept that's very closely related to the

0:15:19.840 --> 0:15:23.200
<v Speaker 1>Cobra effect, though I think Technically, the Cobra effect wouldn't

0:15:23.240 --> 0:15:25.800
<v Speaker 1>have to be just in incentives and economics. If you're

0:15:25.800 --> 0:15:29.720
<v Speaker 1>talking more generally about anything where an attempt to solve

0:15:29.760 --> 0:15:32.360
<v Speaker 1>a problem makes the problem worse. You couldn't even go

0:15:32.440 --> 0:15:35.600
<v Speaker 1>to the example of of like aka Homo. You know

0:15:35.680 --> 0:15:39.080
<v Speaker 1>that that great story of the person who is trying

0:15:39.120 --> 0:15:41.680
<v Speaker 1>to touch up this this classic painting of Christ in

0:15:42.040 --> 0:15:45.040
<v Speaker 1>his passion moment had some damage to it over the

0:15:45.120 --> 0:15:47.320
<v Speaker 1>years trying to touch it up, and he ends up

0:15:47.360 --> 0:15:51.080
<v Speaker 1>having this kind of wailing monkey face. Yes, which is

0:15:51.120 --> 0:15:53.840
<v Speaker 1>one of my favorite images from the whole Internet. Yes,

0:15:53.920 --> 0:15:55.880
<v Speaker 1>but and then she wasn't working for a bounty. But

0:15:55.920 --> 0:15:58.640
<v Speaker 1>imagine if there was a bounty out there on restoring

0:15:58.760 --> 0:16:02.200
<v Speaker 1>old works of art you could end up with with however,

0:16:02.280 --> 0:16:07.200
<v Speaker 1>many of these strange little monkey faces just completely obliterating

0:16:07.320 --> 0:16:09.840
<v Speaker 1>art history. Yeah, I guess the problem there is that

0:16:09.880 --> 0:16:13.160
<v Speaker 1>you are you are giving people who don't have proper

0:16:13.200 --> 0:16:17.240
<v Speaker 1>training in an area and incentive to participate in the area,

0:16:17.400 --> 0:16:20.520
<v Speaker 1>and thus they're probably going to make things worse. But

0:16:20.560 --> 0:16:22.920
<v Speaker 1>another way of framing the issue is just the concept

0:16:23.000 --> 0:16:27.840
<v Speaker 1>of perverse incentives, meaning, specifically, in the Cobra effect, you're

0:16:28.120 --> 0:16:31.680
<v Speaker 1>the intended solution to a problem makes that problem worse.

0:16:32.120 --> 0:16:37.400
<v Speaker 1>Perverse incentives can just mean incentives that cause unintended negative outcomes,

0:16:37.520 --> 0:16:41.160
<v Speaker 1>especially if they're contrary to the benefit of the people

0:16:41.200 --> 0:16:44.400
<v Speaker 1>who offer the incentives. This all also reminds me of

0:16:45.080 --> 0:16:47.760
<v Speaker 1>a moment in one of my favorite books, Uh, Cornman

0:16:47.840 --> 0:16:51.120
<v Speaker 1>McCarthy's sentry. Oh yeah, we talked about this the other

0:16:51.200 --> 0:16:54.920
<v Speaker 1>day where there's a bounty on I think raybies bats

0:16:54.960 --> 0:16:58.160
<v Speaker 1>in that book in there, Yeah, like the local university

0:16:58.200 --> 0:16:59.960
<v Speaker 1>there there, they want to or is it health of

0:17:00.040 --> 0:17:04.240
<v Speaker 1>Art and I can't remember it's been but interested official

0:17:04.280 --> 0:17:09.159
<v Speaker 1>parties would like to see the bodies of local bats. Uh,

0:17:09.240 --> 0:17:11.360
<v Speaker 1>you know, I think it's because of rabies. Yeah. There's

0:17:11.359 --> 0:17:14.320
<v Speaker 1>a very enterprising young character in the book named Harrogate.

0:17:14.840 --> 0:17:18.000
<v Speaker 1>At the beginning of the book is arrested for having

0:17:18.119 --> 0:17:21.760
<v Speaker 1>illicit relations with watermelons that did not belong to him.

0:17:22.640 --> 0:17:25.119
<v Speaker 1>But then later on he comes up with some just

0:17:25.440 --> 0:17:29.880
<v Speaker 1>ingenious schemes for collecting bats. I think, far more bats

0:17:30.000 --> 0:17:33.480
<v Speaker 1>than was really than he was intended to collect. Yeah,

0:17:33.560 --> 0:17:35.719
<v Speaker 1>he ends up strolling into town was just a sack

0:17:35.800 --> 0:17:39.040
<v Speaker 1>of dead bats, which he gets by belief. He buys

0:17:39.040 --> 0:17:41.639
<v Speaker 1>some poison, and he poisons little pieces of meat and

0:17:41.720 --> 0:17:45.639
<v Speaker 1>slingshots them into the air because the bats are accustomed

0:17:45.680 --> 0:17:47.399
<v Speaker 1>to praying on insects that are flying through the I

0:17:47.840 --> 0:17:50.199
<v Speaker 1>believe that's the scheme. That's a great book. It is

0:17:50.240 --> 0:17:51.880
<v Speaker 1>this is that makes me want to read it. Aget

0:17:51.960 --> 0:17:55.280
<v Speaker 1>that at any rate. The end up the doctor the

0:17:55.480 --> 0:17:58.439
<v Speaker 1>scientists confronting him when he brings this bag in, and

0:17:58.440 --> 0:18:02.919
<v Speaker 1>he's says, we know you you did not define these bats,

0:18:03.359 --> 0:18:04.959
<v Speaker 1>but we can't forge out how you did it. You've

0:18:04.960 --> 0:18:07.480
<v Speaker 1>got to tell us how you actually killed these bats.

0:18:07.480 --> 0:18:10.320
<v Speaker 1>And then he he relates the story of the slingshot.

0:18:10.359 --> 0:18:12.600
<v Speaker 1>Oh yeah, that's it. He was supposed to be collecting

0:18:12.680 --> 0:18:14.840
<v Speaker 1>dead bats. When he said he was killing, he was

0:18:14.920 --> 0:18:19.360
<v Speaker 1>making dead bats. So you know, in a sense they

0:18:19.359 --> 0:18:23.040
<v Speaker 1>were I guess the effort here was to protect humans,

0:18:23.040 --> 0:18:26.159
<v Speaker 1>protect health, but also you know, not eradicate bats. That

0:18:26.240 --> 0:18:30.720
<v Speaker 1>was not the intended outcome, but Harrogate did his best

0:18:31.000 --> 0:18:33.200
<v Speaker 1>to do just that in order to get the sweet bounty.

0:18:34.080 --> 0:18:36.320
<v Speaker 1>But of course, that is not the only book by

0:18:36.320 --> 0:18:41.760
<v Speaker 1>our great brutal novelist Cormick McCarthy to feature bounties. That's right,

0:18:42.040 --> 0:18:47.800
<v Speaker 1>there's also blood Meridian great novel, horrific novel um in

0:18:48.200 --> 0:18:50.840
<v Speaker 1>large ways, I think unfilmable novel, and I kind of

0:18:50.840 --> 0:18:54.560
<v Speaker 1>hope it's unfilmable. It is, uh would you would you

0:18:54.600 --> 0:18:58.080
<v Speaker 1>call it nihilistic? Yes? It is. Uh. Yeah, there's just

0:18:58.160 --> 0:19:00.760
<v Speaker 1>not much redeemable in the world than it is. A

0:19:00.800 --> 0:19:05.439
<v Speaker 1>book of uh, brutal and cruel people doing brutal and

0:19:05.480 --> 0:19:08.840
<v Speaker 1>cruel things, and one individual who might not be a

0:19:08.880 --> 0:19:12.879
<v Speaker 1>person at all, who might be an embodiment of of

0:19:12.960 --> 0:19:18.760
<v Speaker 1>awfulness to judge Judge Holden, who himself is probably based

0:19:19.040 --> 0:19:23.119
<v Speaker 1>very loosely on a real individual who was in a

0:19:23.320 --> 0:19:27.320
<v Speaker 1>gang of scalp hunters led by an actual historic individual,

0:19:27.920 --> 0:19:32.000
<v Speaker 1>one John Galton, who was indeed a superstar in the

0:19:32.119 --> 0:19:36.000
<v Speaker 1>vile trade of scalp hunting um harvesting, by some accounts

0:19:36.000 --> 0:19:38.679
<v Speaker 1>that two and fifty scalps in a single raid once

0:19:39.040 --> 0:19:42.280
<v Speaker 1>and fittingling. His group was eventually ambushed and scalped by

0:19:42.280 --> 0:19:48.240
<v Speaker 1>a band of Quichan tribespeople. So um, So we shouldn't

0:19:48.640 --> 0:19:50.960
<v Speaker 1>dwell too much on the nasty details, but we do

0:19:51.040 --> 0:19:54.920
<v Speaker 1>need to discuss what scalping is and and scalp hunting,

0:19:55.200 --> 0:19:58.600
<v Speaker 1>what what this practice consists of, and where it came from. Yeah,

0:19:58.640 --> 0:20:00.560
<v Speaker 1>so uh. I mean most of you probably don't even

0:20:00.560 --> 0:20:02.800
<v Speaker 1>need to be told, especially if you've consumed much in

0:20:02.800 --> 0:20:06.680
<v Speaker 1>the way of American Western history or fiction. Not only

0:20:06.680 --> 0:20:11.000
<v Speaker 1>Blood Meridian, but Larry mcmurtry' is a Lonesome Dove. Novels

0:20:11.320 --> 0:20:13.520
<v Speaker 1>instantly come to mind as well, but actually never read

0:20:13.560 --> 0:20:16.320
<v Speaker 1>Lonesome Dove. Oh it's it's quite it's quite good. Uh.

0:20:16.760 --> 0:20:18.720
<v Speaker 1>Comanche Moon is another one in that series that I

0:20:18.760 --> 0:20:21.399
<v Speaker 1>read that was really good and really bizarre in many ways.

0:20:22.080 --> 0:20:24.960
<v Speaker 1>But both of these authors really really gaze deep into

0:20:25.000 --> 0:20:28.919
<v Speaker 1>the gruesome spectacle of the act. It entails the slicing flame,

0:20:29.080 --> 0:20:31.840
<v Speaker 1>ripping away of a portion or all of the human

0:20:31.920 --> 0:20:37.879
<v Speaker 1>scalp um and then then then you have this resulting trophy. Uh.

0:20:38.000 --> 0:20:40.199
<v Speaker 1>The victim can be living or dead. And there are

0:20:40.200 --> 0:20:44.920
<v Speaker 1>plenty of tales of scalping survivors, including in eighteen sixty four.

0:20:45.000 --> 0:20:47.680
<v Speaker 1>Probably the most famous is a thirteen year old Robert

0:20:47.720 --> 0:20:51.920
<v Speaker 1>McGee um. And he's famous because there's a wonderful, gruesome

0:20:52.119 --> 0:20:55.640
<v Speaker 1>photograph of him as an adult showing off his scalping

0:20:55.720 --> 0:20:59.600
<v Speaker 1>scars scars so um. And in this case he was

0:21:00.000 --> 0:21:04.720
<v Speaker 1>helped by a band of uh. Sioux Indians. So I

0:21:04.800 --> 0:21:06.920
<v Speaker 1>look up that photo online if you don't really want

0:21:06.920 --> 0:21:10.080
<v Speaker 1>to see it. Um, But where did the act come from?

0:21:10.119 --> 0:21:12.680
<v Speaker 1>That's actually something that has been, uh there's been a

0:21:12.720 --> 0:21:14.880
<v Speaker 1>kind of a debate on that over the years, right,

0:21:14.920 --> 0:21:18.359
<v Speaker 1>because we definitely do see it practiced by by both

0:21:18.400 --> 0:21:21.439
<v Speaker 1>sides in the American frontier. Right. Yeah, So it's it

0:21:21.480 --> 0:21:25.400
<v Speaker 1>comes down to, is this, uh, an ancient Native American

0:21:25.480 --> 0:21:30.199
<v Speaker 1>act that various cultural groups took part in, or is

0:21:30.280 --> 0:21:35.159
<v Speaker 1>this something that westerners introduced, that the colonists introduced to

0:21:35.320 --> 0:21:39.280
<v Speaker 1>the New World. Um. Now, certainly scalping was long attributed

0:21:39.359 --> 0:21:41.640
<v Speaker 1>as a purely Native American act, and indeed we see

0:21:41.640 --> 0:21:44.960
<v Speaker 1>plenty of examples of of scalping, both between tribes and

0:21:45.000 --> 0:21:47.840
<v Speaker 1>against the colonial invaders. Yeah, and that's that's something I

0:21:47.840 --> 0:21:51.200
<v Speaker 1>think even when I was a kid. Just my idea

0:21:51.240 --> 0:21:52.960
<v Speaker 1>of where this came from. I guess if you watch

0:21:52.960 --> 0:21:55.720
<v Speaker 1>old cartoons or something like that, you get the idea

0:21:55.800 --> 0:21:59.200
<v Speaker 1>that this is something that Native American tribes that their

0:21:59.240 --> 0:22:02.000
<v Speaker 1>warriors would do to the enemies, not something that was

0:22:02.119 --> 0:22:05.120
<v Speaker 1>done by European settlers. But in fact, it was done

0:22:05.160 --> 0:22:08.920
<v Speaker 1>by European settlers. Yeah. Yeah, and we'll see some plenty

0:22:08.920 --> 0:22:11.240
<v Speaker 1>of examples of that to come here, But it was

0:22:11.280 --> 0:22:13.040
<v Speaker 1>I think it is often presented as this kind of

0:22:13.040 --> 0:22:17.920
<v Speaker 1>savage thing that savage tribes people do. Um Eurocentric view

0:22:17.920 --> 0:22:21.040
<v Speaker 1>of it. Yeah, Now there was certainly a backlash against

0:22:21.040 --> 0:22:24.720
<v Speaker 1>that view, has pointed out in a wonderful article titled

0:22:24.760 --> 0:22:28.280
<v Speaker 1>The Unkindest cut Or Who Invented Scalping by James Axtell

0:22:28.600 --> 0:22:32.320
<v Speaker 1>and William C. Struvan in nineteen eighty And if you

0:22:32.320 --> 0:22:34.400
<v Speaker 1>want to blow by bloody blow account of the history

0:22:34.400 --> 0:22:37.119
<v Speaker 1>of scalping, that's a good article to seek out. But

0:22:37.200 --> 0:22:40.920
<v Speaker 1>they say that the the quote unquote savage Indian take

0:22:40.960 --> 0:22:43.639
<v Speaker 1>on scalping was replaced during the twentieth century for a

0:22:43.640 --> 0:22:48.200
<v Speaker 1>spell there by Native American activists who who really pushed

0:22:48.200 --> 0:22:51.200
<v Speaker 1>forward the view that all that it was basically bloodthirsty

0:22:51.240 --> 0:22:54.320
<v Speaker 1>colonials who introduced the practice to the native peoples of

0:22:54.320 --> 0:22:57.440
<v Speaker 1>the America's by encouraging them to do so by instituting

0:22:57.480 --> 0:23:03.400
<v Speaker 1>bounties on on other on other tribes people and essentially

0:23:03.440 --> 0:23:07.160
<v Speaker 1>teaching them to take these headskins from others. So, under

0:23:07.240 --> 0:23:11.040
<v Speaker 1>this revisionist view, the scalping practice came from the European

0:23:11.080 --> 0:23:15.240
<v Speaker 1>settlers and was transferred to the frontier tribes correct time. However,

0:23:16.160 --> 0:23:17.479
<v Speaker 1>after this, a lot of you know, a lot of

0:23:17.920 --> 0:23:20.400
<v Speaker 1>people on the other side of the the issue they

0:23:20.480 --> 0:23:22.399
<v Speaker 1>weighed in. And really, when you do look at the

0:23:22.520 --> 0:23:24.879
<v Speaker 1>history and look at the historical accounts, you see that

0:23:24.960 --> 0:23:29.480
<v Speaker 1>the practice of taking scalps goes back way through colonial

0:23:29.520 --> 0:23:33.400
<v Speaker 1>invasion to pre Columbian times, okay, and it was quite

0:23:33.400 --> 0:23:36.560
<v Speaker 1>widespread through North America, even parts of South America. There's

0:23:36.600 --> 0:23:40.560
<v Speaker 1>there's archaeological evidence that shows evidence of post mortem scalpings

0:23:40.600 --> 0:23:43.480
<v Speaker 1>and skulls that showed evidence that the victim survived the

0:23:43.600 --> 0:23:47.800
<v Speaker 1>mutilation long enough for the bone tissue to regenerate. And

0:23:47.920 --> 0:23:51.960
<v Speaker 1>another point that's often brought up is that certainly Europeans

0:23:52.320 --> 0:23:56.840
<v Speaker 1>had had plenty of ways to torment and torture and

0:23:56.920 --> 0:23:59.680
<v Speaker 1>mutilate the body, not trying to make them look good

0:23:59.680 --> 0:24:02.800
<v Speaker 1>by parison, right, but for all their drawing and quartering

0:24:02.920 --> 0:24:06.600
<v Speaker 1>and hanging and hacking and what have you, you really

0:24:06.640 --> 0:24:09.760
<v Speaker 1>don't see much in the way of scalp taking in

0:24:09.880 --> 0:24:13.400
<v Speaker 1>European tradition prior to this point, and even in even

0:24:13.520 --> 0:24:17.840
<v Speaker 1>language itself, um so scalping as a word, the word

0:24:17.840 --> 0:24:21.119
<v Speaker 1>itself scalp predates the seventeenth century. It arises from a

0:24:21.160 --> 0:24:24.240
<v Speaker 1>scandin Navian Route and Uh and it was featured in

0:24:24.320 --> 0:24:26.840
<v Speaker 1>a in a sixteen o one edition of Plenty of

0:24:26.840 --> 0:24:30.960
<v Speaker 1>the Elder's Natural History, though the explorers in the New

0:24:31.000 --> 0:24:33.520
<v Speaker 1>World tended to be unversed in Latin classics, so they

0:24:33.560 --> 0:24:38.400
<v Speaker 1>probably weren't exposed to it now. Instead, such trophies were

0:24:38.400 --> 0:24:41.360
<v Speaker 1>described as head skins or hair scalps. They just talked

0:24:41.359 --> 0:24:46.080
<v Speaker 1>about skinning and flying um until scalps and scalping became

0:24:46.160 --> 0:24:50.520
<v Speaker 1>a popular term in sixteen seventy six during King Phillip's

0:24:50.560 --> 0:24:55.119
<v Speaker 1>War between Uh Native American tribes and the English colonists

0:24:55.320 --> 0:24:59.280
<v Speaker 1>and their Native American allies. And meanwhile, there's a on

0:24:59.320 --> 0:25:02.119
<v Speaker 1>the other hand, tho, there's a fairly robust vocabulary for

0:25:02.160 --> 0:25:05.840
<v Speaker 1>scalps in many of the native tongues. The the Ojibwa

0:25:05.920 --> 0:25:09.440
<v Speaker 1>language distinguishes between scalp and sioux scalp, and there's a

0:25:09.520 --> 0:25:13.879
<v Speaker 1>separate word for each, while Eastern Abenaki language has special

0:25:13.960 --> 0:25:17.119
<v Speaker 1>terminology for enemy scalps that are already taken, its trophies

0:25:17.440 --> 0:25:20.240
<v Speaker 1>for scalps that could be taken, and scalps from the

0:25:20.280 --> 0:25:22.840
<v Speaker 1>living and the dead so it's kind of like those

0:25:22.960 --> 0:25:25.880
<v Speaker 1>uh the Old World where the old saying that Inuits

0:25:25.880 --> 0:25:28.040
<v Speaker 1>have all these different words for snow. Because there's so

0:25:28.119 --> 0:25:30.560
<v Speaker 1>much of it, you can make the the argument that

0:25:30.640 --> 0:25:33.440
<v Speaker 1>the scalping was enough of the practice that there were uh,

0:25:33.600 --> 0:25:36.840
<v Speaker 1>specific terms that were used in some of these cultures

0:25:36.880 --> 0:25:39.960
<v Speaker 1>for specific types of scalps. Yes, but of course, as

0:25:39.960 --> 0:25:44.320
<v Speaker 1>we see with the European invaders of the American continents, uh,

0:25:44.400 --> 0:25:47.520
<v Speaker 1>they they had all of their own barbaric and violent practices,

0:25:47.800 --> 0:25:51.320
<v Speaker 1>and even though scalping doesn't traditionally appear to be strongly

0:25:51.359 --> 0:25:55.200
<v Speaker 1>represented among them, they took to it quite rapidly. Yeah,

0:25:55.200 --> 0:25:57.040
<v Speaker 1>you could definitely say that. I mean they were kind

0:25:57.040 --> 0:25:59.040
<v Speaker 1>of like, well, the way we did it back home

0:25:59.160 --> 0:26:02.160
<v Speaker 1>is we just or a person into four pieces with horses.

0:26:02.160 --> 0:26:04.439
<v Speaker 1>But hey, if you want to just take the scalp,

0:26:04.560 --> 0:26:08.120
<v Speaker 1>we can do that too. Um. And that's the crazy part,

0:26:08.720 --> 0:26:11.280
<v Speaker 1>because it's one thing to to look at these native

0:26:11.280 --> 0:26:13.800
<v Speaker 1>tribes who had who had this in their culture and

0:26:13.800 --> 0:26:16.239
<v Speaker 1>their tradition, and there may even be certain you know,

0:26:16.280 --> 0:26:20.840
<v Speaker 1>supernatural elements that are factored into it, but the columnists

0:26:20.840 --> 0:26:22.240
<v Speaker 1>had none of that. You just had a bunch of

0:26:22.320 --> 0:26:25.639
<v Speaker 1>in most cases Protestants showing up in the New World

0:26:25.800 --> 0:26:28.720
<v Speaker 1>and and readily getting into the act. Right, it's not

0:26:28.800 --> 0:26:31.920
<v Speaker 1>a part of their traditional cultural war practice. It's more

0:26:31.960 --> 0:26:37.000
<v Speaker 1>just sort of an adopted act of violence, and violence,

0:26:37.040 --> 0:26:42.760
<v Speaker 1>of course becomes a standard in relations between columnists and

0:26:42.840 --> 0:26:46.360
<v Speaker 1>the native inhabitants of the America's pretty much pretty much

0:26:46.359 --> 0:26:49.919
<v Speaker 1>from inception, pretty much from that first outside context event

0:26:50.160 --> 0:26:52.720
<v Speaker 1>when the two met, violence just continues to be a

0:26:52.720 --> 0:26:55.960
<v Speaker 1>part of their history. Um and uh, And that's where

0:26:56.000 --> 0:26:58.800
<v Speaker 1>the scalping really begins to to pick up. So it

0:26:58.840 --> 0:27:01.280
<v Speaker 1>seems based on most accounts, all right, it's a pre

0:27:01.320 --> 0:27:06.240
<v Speaker 1>existing thing that happens between tribe members in their tribal wars,

0:27:06.280 --> 0:27:09.040
<v Speaker 1>often as as a way to take a trophy and

0:27:09.080 --> 0:27:11.320
<v Speaker 1>then travel a long distance back with it, kind of

0:27:11.320 --> 0:27:13.680
<v Speaker 1>getting back to the idea of taking the tail of

0:27:13.720 --> 0:27:19.359
<v Speaker 1>a rat. Right. But then, uh, the Protestants, the colonials

0:27:19.400 --> 0:27:24.040
<v Speaker 1>here they begin they begin to perpetuate the practice by

0:27:24.359 --> 0:27:27.879
<v Speaker 1>putting putting a bounty, say ten shillings worth of truck

0:27:27.880 --> 0:27:31.919
<v Speaker 1>cloth on native scalps, uh, that are taken by your

0:27:32.000 --> 0:27:34.800
<v Speaker 1>native ally, So take the scalps from the enemy tribes

0:27:34.840 --> 0:27:37.439
<v Speaker 1>people to people that we don't have alliances with and

0:27:37.480 --> 0:27:40.600
<v Speaker 1>we will pay you in some cloth, all right. But

0:27:40.680 --> 0:27:43.160
<v Speaker 1>then in the midst of Kings King Philip's War, which

0:27:43.160 --> 0:27:46.720
<v Speaker 1>we mentioned earlier, which went from about six seventy eight,

0:27:46.920 --> 0:27:51.760
<v Speaker 1>they extended the bounty to mercenaries thirty shillings per scalp um.

0:27:51.800 --> 0:27:55.080
<v Speaker 1>And you you end up with plenty of horrific cases. There's, um,

0:27:55.200 --> 0:28:00.080
<v Speaker 1>there's this case of Puritan kidnappy Hannah dustin uh She

0:28:00.200 --> 0:28:05.080
<v Speaker 1>and her fellow kidnappies they were held by by by

0:28:05.080 --> 0:28:09.520
<v Speaker 1>a band of tribespeople and then they escaped and they

0:28:09.880 --> 0:28:14.160
<v Speaker 1>went on to execute two men to women in six children,

0:28:14.560 --> 0:28:18.560
<v Speaker 1>and they received fifty pounds as a as a reward

0:28:18.640 --> 0:28:20.800
<v Speaker 1>for that act. And there's actually a statue of this

0:28:20.840 --> 0:28:25.400
<v Speaker 1>woman in uh Bosco in New Hampshire, just a statue

0:28:25.440 --> 0:28:29.359
<v Speaker 1>of a murderer. Yeah, I mean, because that's it really

0:28:29.400 --> 0:28:33.080
<v Speaker 1>kind of sums up the weird ways we we have

0:28:33.240 --> 0:28:36.920
<v Speaker 1>historically made sense of this violence between these two people. Well, yeah,

0:28:36.920 --> 0:28:41.480
<v Speaker 1>I mean, talk about perverse incentives. So so you've got

0:28:41.480 --> 0:28:44.560
<v Speaker 1>a rat bounty system where you assume, well, there's a

0:28:44.640 --> 0:28:46.920
<v Speaker 1>rat problem, so we need to do something about it.

0:28:46.960 --> 0:28:49.680
<v Speaker 1>So let's just collect rat tails and that will let

0:28:49.760 --> 0:28:51.960
<v Speaker 1>us know there's at least some significant amount of rat

0:28:52.040 --> 0:28:55.480
<v Speaker 1>killing going on. This seems like exactly the same principle

0:28:55.600 --> 0:28:58.480
<v Speaker 1>being applied to human beings. Yeah, yeah, I think that's

0:28:58.520 --> 0:29:02.120
<v Speaker 1>the thing. We see this this bounty system spiral ever

0:29:02.200 --> 0:29:06.520
<v Speaker 1>more out of control. Um, the French engaged in it,

0:29:06.680 --> 0:29:09.240
<v Speaker 1>the English engaged in it, and it eventually becomes not

0:29:09.320 --> 0:29:12.920
<v Speaker 1>only this thing that you're asking other tribes people to do, like, hey,

0:29:13.000 --> 0:29:15.200
<v Speaker 1>you guys, take scalps, right, take the scalps of our

0:29:15.280 --> 0:29:19.600
<v Speaker 1>enemies and will pay you. Scalps become the become a

0:29:19.640 --> 0:29:25.720
<v Speaker 1>valuable item for for colonial individuals as well, hunters and trappers, etcetera. Yeah,

0:29:25.720 --> 0:29:28.760
<v Speaker 1>it's just evidence that you are carrying out the genocide

0:29:28.760 --> 0:29:33.400
<v Speaker 1>that we're encouraging. Yeah. The first Massachusetts Act of sixteen

0:29:33.720 --> 0:29:38.400
<v Speaker 1>ninety four encouraged a bounty for Indie any Indian life. Uh,

0:29:38.760 --> 0:29:41.640
<v Speaker 1>while a seventeen or four renewal of that act amended

0:29:41.680 --> 0:29:44.520
<v Speaker 1>it so you only got a hundred pounds for adults,

0:29:45.000 --> 0:29:48.080
<v Speaker 1>ten pounds for children ten and older, and nothing for

0:29:48.160 --> 0:29:51.560
<v Speaker 1>kids under ten, which sounds semi decent at first, and

0:29:51.560 --> 0:29:54.360
<v Speaker 1>to realize that those children would be sold as slaves

0:29:54.360 --> 0:29:57.760
<v Speaker 1>are transported out of the country. Now, as early as

0:29:57.840 --> 0:30:01.160
<v Speaker 1>seventeen twelve, some folks were uneasy about that, And this

0:30:01.200 --> 0:30:03.400
<v Speaker 1>is this is kind of a sobering thought to realize

0:30:03.440 --> 0:30:06.320
<v Speaker 1>that not everybody was just completely on board with this. Yeah,

0:30:06.320 --> 0:30:10.400
<v Speaker 1>I would hope not. I mean, this is straightforwardly encouraging

0:30:10.440 --> 0:30:13.360
<v Speaker 1>a bounty for murder, right. I mean, though, at the

0:30:13.400 --> 0:30:15.760
<v Speaker 1>same point, you have to acknowledge that, like this was

0:30:15.800 --> 0:30:18.760
<v Speaker 1>a this was a tough time to be alive, Like

0:30:18.800 --> 0:30:21.680
<v Speaker 1>it's there's a lot of fear going on in these

0:30:21.680 --> 0:30:26.880
<v Speaker 1>communities and among these lawmakers. But but even even then,

0:30:26.920 --> 0:30:28.720
<v Speaker 1>there were people who said, I'm not sure about this.

0:30:29.040 --> 0:30:33.080
<v Speaker 1>Massachusetts Judge Samuel Sewell spoke in a session of the

0:30:33.120 --> 0:30:36.400
<v Speaker 1>Massachusetts General Court and he said he he laid out

0:30:36.400 --> 0:30:38.800
<v Speaker 1>that he really thought that that this was it was

0:30:39.000 --> 0:30:41.640
<v Speaker 1>only okay. It should only be done if you're doing

0:30:41.640 --> 0:30:44.120
<v Speaker 1>it to protect your family, and if it's becoming something

0:30:44.200 --> 0:30:47.760
<v Speaker 1>that you're doing for commerce, then that's that's bad. Wait,

0:30:47.800 --> 0:30:51.200
<v Speaker 1>so it's okay to murder a Native American and collect

0:30:51.280 --> 0:30:54.120
<v Speaker 1>their scalp and turn it in for money, as long

0:30:54.160 --> 0:30:56.920
<v Speaker 1>as the reason you did it wasn't the money so

0:30:57.040 --> 0:31:00.160
<v Speaker 1>much that it was out of love for family. Yeah. Mean,

0:31:00.160 --> 0:31:04.200
<v Speaker 1>that's just the basic Protestant ethos, right, that's the that's

0:31:04.240 --> 0:31:08.200
<v Speaker 1>the the I'm kidding, but I mean, obviously that's the

0:31:08.360 --> 0:31:12.200
<v Speaker 1>horrible situation here is that you have it becomes the practice,

0:31:12.280 --> 0:31:15.320
<v Speaker 1>and then people have to people in positions of power

0:31:15.360 --> 0:31:18.960
<v Speaker 1>and authority have to find ways to support it and

0:31:19.080 --> 0:31:22.280
<v Speaker 1>rationalize it in their own mind. Yeah, but these rationalizations

0:31:22.320 --> 0:31:26.880
<v Speaker 1>seem to becoming indirect conflict with the economic incentives being offered.

0:31:27.080 --> 0:31:31.160
<v Speaker 1>If that's the case, why are you still offering the bounty? Yeah, yeah,

0:31:31.200 --> 0:31:35.360
<v Speaker 1>I agree. Um, and then it, uh, it gets ever

0:31:35.440 --> 0:31:39.200
<v Speaker 1>more out of control there, especially when ministers are are

0:31:39.240 --> 0:31:41.640
<v Speaker 1>speaking about it and they're not condemning it. There's this

0:31:41.640 --> 0:31:46.440
<v Speaker 1>wonderful quote here from Actual Instruments Peace. It goes when

0:31:46.480 --> 0:31:49.040
<v Speaker 1>ministers not only look the other way, but shared in

0:31:49.080 --> 0:31:52.880
<v Speaker 1>the profits from Indian deaths. The moral barometer of America

0:31:52.960 --> 0:31:57.120
<v Speaker 1>dipped dangerously low. At the bottom, however, lay the American Revolution,

0:31:57.200 --> 0:32:00.720
<v Speaker 1>in which Englishmen scalped Englishmen in the name of liberty.

0:32:00.880 --> 0:32:03.800
<v Speaker 1>Scalping and other techniques of Indian warfare placed in the

0:32:03.880 --> 0:32:07.600
<v Speaker 1>hands of a larger European population eventually sealed the Indian's

0:32:07.640 --> 0:32:10.719
<v Speaker 1>fate in North America, but not before wreaking upon the

0:32:10.720 --> 0:32:15.800
<v Speaker 1>white man a subtle form of moral vengeance. So at

0:32:15.840 --> 0:32:19.560
<v Speaker 1>this point, I think, when we think about the cobra

0:32:19.600 --> 0:32:22.640
<v Speaker 1>effect in relation to scalping, is this an example of

0:32:22.640 --> 0:32:26.080
<v Speaker 1>the cobra effects, right, Because on one hand, it's kind

0:32:26.120 --> 0:32:28.880
<v Speaker 1>of doing exactly what the bounty is supposed to do,

0:32:29.320 --> 0:32:33.960
<v Speaker 1>bringing about genocidal violence against the native population. Then again,

0:32:34.000 --> 0:32:38.400
<v Speaker 1>I guess if you interpret the purpose of such a

0:32:38.600 --> 0:32:42.040
<v Speaker 1>bounty on on Indian scalps as to be, I don't know,

0:32:42.080 --> 0:32:44.920
<v Speaker 1>to pacify the border, you know, to make the frontier

0:32:45.400 --> 0:32:49.520
<v Speaker 1>less bloody, you're obviously having a perverse incentive there. I mean,

0:32:49.680 --> 0:32:53.280
<v Speaker 1>you're you're causing murderous havoc, right. And there are plenty

0:32:53.320 --> 0:32:59.160
<v Speaker 1>of examples to where the scalp trade just intensifies the violence. Uh.

0:32:59.200 --> 0:33:02.400
<v Speaker 1>And you end up with uh, with with various native

0:33:02.440 --> 0:33:05.400
<v Speaker 1>chiefs in some cases who are putting bounties then for

0:33:05.440 --> 0:33:09.479
<v Speaker 1>their own people upon the white man. And and so

0:33:09.560 --> 0:33:12.320
<v Speaker 1>you have this this kind of a war of extermination

0:33:12.400 --> 0:33:15.680
<v Speaker 1>from both sides. There are examples, um, some of the

0:33:16.240 --> 0:33:18.360
<v Speaker 1>like in the Mexican examples will get to in a

0:33:18.400 --> 0:33:22.600
<v Speaker 1>second where Galton and his gang in that specifically, they

0:33:22.640 --> 0:33:25.400
<v Speaker 1>would roll into an area and violence would just intensify

0:33:25.480 --> 0:33:28.400
<v Speaker 1>because they're just stirring up all of this hatred. So,

0:33:28.440 --> 0:33:32.840
<v Speaker 1>of course scalp hunting continued, um and uh, and falsified

0:33:32.960 --> 0:33:37.480
<v Speaker 1>scalping also pops up as an inevitability weight. So maybe

0:33:37.520 --> 0:33:41.880
<v Speaker 1>just like collecting pigtails from a meat processing plant and saying, yeah,

0:33:41.920 --> 0:33:44.280
<v Speaker 1>I shot all these pigs, you might have people getting

0:33:44.360 --> 0:33:47.880
<v Speaker 1>scalps or parts of scalps from illicit sources, a sort

0:33:47.920 --> 0:33:50.680
<v Speaker 1>of yeah, there's a there's a quote that I ran

0:33:50.720 --> 0:33:56.000
<v Speaker 1>across these materials from nineteenth century American historian Francis Parkman,

0:33:56.360 --> 0:33:58.600
<v Speaker 1>and he said the hunting of humans would constitute at

0:33:58.640 --> 0:34:01.960
<v Speaker 1>profitable occupation if only the prey was not so shy

0:34:02.080 --> 0:34:05.520
<v Speaker 1>and nimble. So I mean, well, you can't just with

0:34:05.560 --> 0:34:07.960
<v Speaker 1>the rats. You can just raise them, right, and rats

0:34:07.960 --> 0:34:11.319
<v Speaker 1>are everywhere. People are can prove a little harder to kill,

0:34:11.440 --> 0:34:14.920
<v Speaker 1>even if you're a ruthless gang of mercenaries roving about,

0:34:15.480 --> 0:34:18.640
<v Speaker 1>and people are gonna inevitably to figure out how can

0:34:18.640 --> 0:34:21.799
<v Speaker 1>I get the most out of this kill? Uh? If

0:34:21.840 --> 0:34:24.880
<v Speaker 1>you would read this next quote to for us, it

0:34:24.880 --> 0:34:31.720
<v Speaker 1>comes from twentieth century German ethnologist of European colonization George Frederici. Okay,

0:34:31.760 --> 0:34:35.279
<v Speaker 1>it says this, along with the high profits of the

0:34:35.320 --> 0:34:39.080
<v Speaker 1>fatal business, soon taught the shrewd tribes people and their

0:34:39.160 --> 0:34:43.239
<v Speaker 1>quick learning students, the lawless backwoodsmen and hunters the art

0:34:43.280 --> 0:34:47.000
<v Speaker 1>of skillfully making two, three, or even more scalps from

0:34:47.080 --> 0:34:50.399
<v Speaker 1>one scalp and selling them. People were not always very

0:34:50.440 --> 0:34:53.680
<v Speaker 1>particular about where the scalp came from because it was

0:34:53.719 --> 0:34:57.160
<v Speaker 1>difficult or impossible to distinguish between a French scalp and

0:34:57.239 --> 0:35:00.520
<v Speaker 1>an English one. Members of friendly tribes and even fellow

0:35:00.560 --> 0:35:04.160
<v Speaker 1>countrymen fell victim to greed and the scalping knife. Not

0:35:04.280 --> 0:35:08.200
<v Speaker 1>even the dead were spared. Yeah, so you could. This

0:35:08.239 --> 0:35:12.520
<v Speaker 1>is interesting. It goes even beyond what what what Ferci

0:35:12.640 --> 0:35:14.960
<v Speaker 1>was talking about here, because you could apparently take a

0:35:15.040 --> 0:35:18.400
<v Speaker 1>single adult scalp, you could stretch it as you dried

0:35:18.440 --> 0:35:20.720
<v Speaker 1>it out, and you could cut it into a dozen

0:35:20.800 --> 0:35:23.440
<v Speaker 1>different things that you could pass off or try to

0:35:23.440 --> 0:35:26.759
<v Speaker 1>pass off as scalps, which is is quite You can

0:35:26.760 --> 0:35:30.759
<v Speaker 1>see the financial possibilities there. This is one of those

0:35:30.800 --> 0:35:33.239
<v Speaker 1>moments where it comes up every now and then you

0:35:33.320 --> 0:35:37.960
<v Speaker 1>just imagine aliens coming in and observing our behavior, and

0:35:38.280 --> 0:35:41.880
<v Speaker 1>they're seeing somebody take the skin off the top of

0:35:41.880 --> 0:35:45.359
<v Speaker 1>another human's head and stretch it and cut it into

0:35:45.400 --> 0:35:48.640
<v Speaker 1>a bunch of pieces. Yeah. Yeah, And it became such

0:35:48.680 --> 0:35:52.760
<v Speaker 1>a problem in Mexico where you had the Mexican States,

0:35:52.760 --> 0:35:56.680
<v Speaker 1>they're paying mercenaries to go around and hunt for scalps um.

0:35:56.719 --> 0:35:59.600
<v Speaker 1>They had to demand that scalps include one or both

0:35:59.640 --> 0:36:03.400
<v Speaker 1>ears or the crown, and they even set up regulatory committees.

0:36:03.840 --> 0:36:05.880
<v Speaker 1>But the thing here is that and I guess you

0:36:05.960 --> 0:36:09.440
<v Speaker 1>kind of have to put yourself in their their their shoes,

0:36:09.520 --> 0:36:11.680
<v Speaker 1>or try to imagine the kind of individual who ends

0:36:11.719 --> 0:36:14.839
<v Speaker 1>up taking the job as a scalp inspector. Uh. Your

0:36:14.880 --> 0:36:17.960
<v Speaker 1>job is to inspect these grizzly trophies of of human

0:36:18.360 --> 0:36:22.000
<v Speaker 1>murder and genocide. Uh, and then uh, you know, reject

0:36:22.040 --> 0:36:23.680
<v Speaker 1>it if it's the wrong type of scalp, or if

0:36:23.680 --> 0:36:26.880
<v Speaker 1>it's been falsified. Apparently they were easily bought off and

0:36:26.960 --> 0:36:28.960
<v Speaker 1>you gelt to so you just bribe them, and then

0:36:29.000 --> 0:36:32.120
<v Speaker 1>they'll accept a child scalp as an adult. And therefore,

0:36:32.280 --> 0:36:34.719
<v Speaker 1>you know, there's even more incentive to kill a bunch

0:36:34.760 --> 0:36:38.480
<v Speaker 1>of children. And that's exactly uh, the type of behavior

0:36:38.560 --> 0:36:44.200
<v Speaker 1>you saw from individuals such as John Glanton earlier. Yeah,

0:36:44.200 --> 0:36:46.839
<v Speaker 1>we said Galton, but it was Glanton, the Glanton Gang.

0:36:46.920 --> 0:36:48.720
<v Speaker 1>I think I had him confused with the The Eagles

0:36:48.760 --> 0:36:53.160
<v Speaker 1>song about the Dalton's very different view of the American West.

0:36:53.920 --> 0:36:56.760
<v Speaker 1>But still, the scalp trade continued, and in many cases

0:36:56.800 --> 0:37:00.200
<v Speaker 1>it seemed to escalate and uh So, like July fourteen

0:37:00.280 --> 0:37:04.080
<v Speaker 1>sixty three, in response to raids by Dakota in southern Minnesota,

0:37:04.360 --> 0:37:07.600
<v Speaker 1>the state issued twenty five dollar bonus pavements to scalps

0:37:07.640 --> 0:37:10.759
<v Speaker 1>who brought back a scalp a hundred dollars for non soldiers,

0:37:10.760 --> 0:37:13.960
<v Speaker 1>and this later hit two hundred bucks. So, needless to say,

0:37:14.000 --> 0:37:17.560
<v Speaker 1>a lot of scalping ensued. Uh And in between eighteen

0:37:17.600 --> 0:37:20.480
<v Speaker 1>thirty five and the eighteen eighties, Mexican authorities, as we

0:37:20.480 --> 0:37:23.520
<v Speaker 1>already mentioned, they paid private armies to hunt Native Americans,

0:37:23.719 --> 0:37:27.840
<v Speaker 1>specifically targeting apaches and comanches. And I always find the

0:37:27.880 --> 0:37:30.600
<v Speaker 1>inclusion of comanches, um and stuff like this to be

0:37:30.640 --> 0:37:34.520
<v Speaker 1>interesting because the comanches in large part were um you know,

0:37:34.560 --> 0:37:36.759
<v Speaker 1>there were the people of the horse. And where did

0:37:36.760 --> 0:37:40.160
<v Speaker 1>they get this horse technology, this biotechnology? They got it

0:37:40.520 --> 0:37:44.600
<v Speaker 1>from the Spanish who introduced the Horse into North America. Yeah,

0:37:44.640 --> 0:37:48.960
<v Speaker 1>so you you know, they encountered this this outside context problem.

0:37:49.080 --> 0:37:53.600
<v Speaker 1>They survived it and and really became the the notorious

0:37:53.800 --> 0:37:58.640
<v Speaker 1>uh warring people of the Horse because of our interference. Um.

0:37:58.640 --> 0:38:00.720
<v Speaker 1>But that's kind of that's kind of a step to tangent.

0:38:00.760 --> 0:38:04.600
<v Speaker 1>But commanding history is very, very fascinating. But wherever these

0:38:04.719 --> 0:38:10.000
<v Speaker 1>uh these bounties persisted, you just saw genocidal violence persist,

0:38:10.120 --> 0:38:15.759
<v Speaker 1>and it really really continued until the balance was successfully

0:38:15.800 --> 0:38:18.520
<v Speaker 1>tipped completely in favor of the colonials, and then was

0:38:18.560 --> 0:38:24.000
<v Speaker 1>replaced by new uh anti native activities such as relocation

0:38:24.080 --> 0:38:27.840
<v Speaker 1>programs and re education centers, so that the horrible history

0:38:28.040 --> 0:38:31.080
<v Speaker 1>um did not stop there by any means. So, in

0:38:31.160 --> 0:38:34.600
<v Speaker 1>one sense, this might not be an example of cobra

0:38:34.640 --> 0:38:38.040
<v Speaker 1>effect at all. If you just as we said, think

0:38:38.120 --> 0:38:44.160
<v Speaker 1>of the the ultimate goal of the Scalp Bounty as being, well,

0:38:44.280 --> 0:38:46.680
<v Speaker 1>just where we want to exterminate the people who live

0:38:46.719 --> 0:38:49.760
<v Speaker 1>here so we can make room to uh to occupy

0:38:49.840 --> 0:38:53.680
<v Speaker 1>the land ourselves. It seems like that's sort of worked. Yeah,

0:38:53.840 --> 0:38:56.560
<v Speaker 1>I mean, the the unintended consequence, if there is one here,

0:38:56.560 --> 0:38:58.920
<v Speaker 1>aside from having to deal with with individuals who are

0:38:58.920 --> 0:39:01.759
<v Speaker 1>falsilvank scalps and and getting more money than they should have.

0:39:02.360 --> 0:39:05.440
<v Speaker 1>Um is just the like the backwash of bloodshed and

0:39:05.480 --> 0:39:08.360
<v Speaker 1>the fact that we just the idea that the that

0:39:08.480 --> 0:39:12.400
<v Speaker 1>the colonists bloodied themselves, bloodied their souls and really just

0:39:12.440 --> 0:39:16.560
<v Speaker 1>created this this stain of shame for all time. Yeah, well,

0:39:16.600 --> 0:39:19.720
<v Speaker 1>perhaps we should leave the realm of scalp hunting, human

0:39:19.719 --> 0:39:23.080
<v Speaker 1>bounties and genocide and and uh come back to the

0:39:23.160 --> 0:39:27.920
<v Speaker 1>idea of uh backfiring incentives in general. Yeah, let's send

0:39:27.920 --> 0:39:30.400
<v Speaker 1>it on a lighter note. All right, now, Robert, I

0:39:30.440 --> 0:39:34.000
<v Speaker 1>want to talk about the idea of negative incentives. So

0:39:34.280 --> 0:39:38.600
<v Speaker 1>we've seen the idea that positive incentives can backfire. Sometimes

0:39:38.680 --> 0:39:43.719
<v Speaker 1>they backfire in just ways that produce unintended negative consequences.

0:39:44.040 --> 0:39:47.919
<v Speaker 1>Sometimes they backfire in a way that completely contradicts your

0:39:47.960 --> 0:39:51.279
<v Speaker 1>intention setting out, you know, makes the problem worse. But

0:39:51.719 --> 0:39:54.279
<v Speaker 1>there are also negative incentives. Sometimes you want to take

0:39:54.280 --> 0:39:58.560
<v Speaker 1>steps to prevent something from happening and discourage it. But

0:39:58.640 --> 0:40:01.040
<v Speaker 1>what about when that may the thing you're trying to

0:40:01.160 --> 0:40:06.120
<v Speaker 1>discourage more likely to happen. Here's one model. What if

0:40:06.120 --> 0:40:11.640
<v Speaker 1>a punishment for a discouraged behavior itself becomes desirable in

0:40:11.719 --> 0:40:18.000
<v Speaker 1>some way, especially like a symbol of coolness. So I

0:40:18.040 --> 0:40:22.239
<v Speaker 1>can think of one good potential example of this, and

0:40:22.280 --> 0:40:24.680
<v Speaker 1>there's a New York Times article from two thousand seven

0:40:24.680 --> 0:40:28.920
<v Speaker 1>I came across describing a problem within the Bangkok Police

0:40:28.960 --> 0:40:33.319
<v Speaker 1>Department at the time. So department officials were, according to

0:40:33.360 --> 0:40:36.840
<v Speaker 1>this article, trying to put a stop to misbehavior among

0:40:36.880 --> 0:40:39.719
<v Speaker 1>the rank and file officers. So if you park in

0:40:39.719 --> 0:40:42.319
<v Speaker 1>the wrong spot, if you show up for work late,

0:40:42.400 --> 0:40:45.080
<v Speaker 1>if you get caught littering, etcetera. You know, there's some

0:40:45.120 --> 0:40:48.400
<v Speaker 1>bad behavior among the cops and they're trying to disincentivize it.

0:40:48.920 --> 0:40:51.880
<v Speaker 1>And the disincentive they came up with to stop this

0:40:52.040 --> 0:40:55.440
<v Speaker 1>behavior was a form of a badge of shame, you know,

0:40:55.520 --> 0:40:58.560
<v Speaker 1>like the red letter. You get to wear something that

0:40:58.640 --> 0:41:01.440
<v Speaker 1>lets people know that you have paved badly, and what

0:41:01.520 --> 0:41:06.520
<v Speaker 1>they chose was a tartan arm band. Unfortunately, this policy

0:41:06.520 --> 0:41:10.440
<v Speaker 1>seemed to backfire, and the officers ended up regarding the

0:41:10.560 --> 0:41:16.120
<v Speaker 1>disciplinary arm bands as collectible souvenirs to take home with them,

0:41:16.320 --> 0:41:19.560
<v Speaker 1>So the badge of shame became a minor badge of honor,

0:41:20.160 --> 0:41:22.960
<v Speaker 1>and in in trying to work around this problem, they're

0:41:23.080 --> 0:41:25.760
<v Speaker 1>there Chief of the crime Suppression division at the time

0:41:26.040 --> 0:41:29.600
<v Speaker 1>came up with uh, Instead of Tartan arm bands, they

0:41:29.680 --> 0:41:32.360
<v Speaker 1>used these Hello Kitty arm bands, hoping this would be

0:41:32.400 --> 0:41:35.480
<v Speaker 1>seen as sort of a humiliating affront to the officer's

0:41:35.560 --> 0:41:38.919
<v Speaker 1>sense of power and masculinity. I'm not sure how well

0:41:38.960 --> 0:41:40.919
<v Speaker 1>that worked out in the end, but anyway, this one

0:41:41.160 --> 0:41:45.640
<v Speaker 1>very small example illustrates the principle that a poorly conceived

0:41:45.920 --> 0:41:49.799
<v Speaker 1>disincentive can not only fail to provide discouragement of a

0:41:49.840 --> 0:41:54.359
<v Speaker 1>target behavior, it could potentially even increase the behavior if

0:41:54.400 --> 0:41:57.200
<v Speaker 1>the disincentive comes to be seen as having some kind

0:41:57.200 --> 0:41:59.640
<v Speaker 1>of value. Now, maybe that could be some kind of

0:41:59.640 --> 0:42:03.319
<v Speaker 1>mono terry or material value, or maybe it could just

0:42:03.360 --> 0:42:08.680
<v Speaker 1>be some kind of cred or social capital coolness. Okay,

0:42:08.880 --> 0:42:12.520
<v Speaker 1>there's certainly a sense of countercultural coolness, right, you know,

0:42:12.640 --> 0:42:15.759
<v Speaker 1>like if if a certain kind of shaming can be

0:42:15.840 --> 0:42:19.399
<v Speaker 1>taken with pride. Yeah, like, oh, it's too extreme for TV,

0:42:19.719 --> 0:42:22.520
<v Speaker 1>too hot for for prime time. It's too hot for

0:42:22.560 --> 0:42:24.879
<v Speaker 1>prime time. I've got to see it. How hot could

0:42:24.920 --> 0:42:27.560
<v Speaker 1>this be? Right? But then, of course, there are also

0:42:27.680 --> 0:42:34.040
<v Speaker 1>examples where you could maybe have a material advantage. For example,

0:42:34.360 --> 0:42:39.320
<v Speaker 1>I think I think about supposed tax schemes that reward

0:42:39.440 --> 0:42:44.960
<v Speaker 1>people for making failed business investments, you know, supposedly like

0:42:45.040 --> 0:42:48.760
<v Speaker 1>you can you can if you finance a really bad

0:42:48.800 --> 0:42:52.080
<v Speaker 1>movie that bombs or something, you can end up manipulating

0:42:52.080 --> 0:42:53.880
<v Speaker 1>your taxes in such a way that you end up

0:42:53.880 --> 0:42:57.759
<v Speaker 1>with more money because the thing you financed bombed. Kind

0:42:57.760 --> 0:43:01.319
<v Speaker 1>of a producer's scenario, right, Yeah, exactly. I don't know

0:43:01.360 --> 0:43:03.759
<v Speaker 1>if that's really the case in any country today, but

0:43:03.800 --> 0:43:06.799
<v Speaker 1>I've at least heard accusations that that is how some

0:43:07.120 --> 0:43:10.520
<v Speaker 1>very bad films of the past few decades got financing.

0:43:10.600 --> 0:43:14.360
<v Speaker 1>Don't know whether it's true. But there's another version of

0:43:14.400 --> 0:43:16.360
<v Speaker 1>this I want to talk about, and that is the

0:43:16.440 --> 0:43:21.719
<v Speaker 1>case of censorship. I think censorship is a classic example

0:43:22.360 --> 0:43:26.920
<v Speaker 1>of attempts to stop a problem causing the opposite of

0:43:26.920 --> 0:43:29.520
<v Speaker 1>the intended effect of the problem. Is there is a

0:43:29.560 --> 0:43:32.440
<v Speaker 1>message or a meme or an idea or you know,

0:43:32.480 --> 0:43:37.680
<v Speaker 1>anything that is spreading content that you don't want disseminated,

0:43:38.280 --> 0:43:42.760
<v Speaker 1>and attempting to stop the dissemination of that content very

0:43:42.880 --> 0:43:46.960
<v Speaker 1>very often seems to have the opposite of the intended effect. Yeah,

0:43:46.960 --> 0:43:48.359
<v Speaker 1>it just makes you want to see it or hear

0:43:48.400 --> 0:43:50.160
<v Speaker 1>it or read it. If the man is telling me

0:43:50.280 --> 0:43:52.960
<v Speaker 1>not to consume it. I kind of want to consume it,

0:43:53.000 --> 0:43:55.080
<v Speaker 1>at least to see what the fuss is all about exactly.

0:43:55.120 --> 0:43:58.280
<v Speaker 1>So there is a I found a Mercury News article

0:43:58.360 --> 0:44:02.280
<v Speaker 1>from way back in two thousand three describing the event

0:44:02.360 --> 0:44:05.880
<v Speaker 1>that inspired what's now known as the Streisand Effect. I

0:44:05.880 --> 0:44:08.320
<v Speaker 1>assume you've heard of this, Robbert. I had not. Actually

0:44:08.800 --> 0:44:11.200
<v Speaker 1>I'm familiar with Barber Streisand but I wasn't familiar with

0:44:11.200 --> 0:44:15.080
<v Speaker 1>the Streisand Effect. Well, that is indeed the title celebrity

0:44:15.120 --> 0:44:17.400
<v Speaker 1>behind this effect. So here's how the story went. So

0:44:17.440 --> 0:44:21.239
<v Speaker 1>there's an environmentalist photographer named Ken Edelman, not the same

0:44:21.280 --> 0:44:26.160
<v Speaker 1>as the political operative, but he was operating a website

0:44:26.719 --> 0:44:29.840
<v Speaker 1>that I think at the time was called California Coastline

0:44:29.880 --> 0:44:33.520
<v Speaker 1>dot org. California coastline dot org dot org is still

0:44:33.600 --> 0:44:36.319
<v Speaker 1>up I checked. And the purpose of this was to

0:44:36.440 --> 0:44:40.440
<v Speaker 1>photograph many, many miles of the California coast to have

0:44:40.640 --> 0:44:45.799
<v Speaker 1>before and after pictures of coastal development projects to tract

0:44:45.840 --> 0:44:49.560
<v Speaker 1>sort of coastline erosion and other potentially destructive effects of

0:44:49.600 --> 0:44:53.200
<v Speaker 1>building projects along the coast. So it's almost kind of

0:44:53.239 --> 0:44:55.600
<v Speaker 1>like a Google Maps scenario where they're just gonna take

0:44:55.600 --> 0:44:57.960
<v Speaker 1>a whole bunch of pictures to give an overall visual

0:44:57.960 --> 0:45:01.480
<v Speaker 1>impression of something. Yeah, And I think the reasoning was that,

0:45:01.640 --> 0:45:04.759
<v Speaker 1>so if you know you have a project come in

0:45:04.960 --> 0:45:07.640
<v Speaker 1>build a bunch of stuff on the coast, you might

0:45:07.719 --> 0:45:11.240
<v Speaker 1>think that they have been destructive to the coastal ecosystem,

0:45:11.320 --> 0:45:13.239
<v Speaker 1>But you don't exactly know because you don't have a

0:45:13.280 --> 0:45:15.920
<v Speaker 1>picture of what it looked like before they build. But

0:45:16.000 --> 0:45:19.600
<v Speaker 1>now you've got before and after photos. But apparently in

0:45:19.640 --> 0:45:23.319
<v Speaker 1>two thousand three, the actress Barbara Streisand discovered that the

0:45:23.400 --> 0:45:27.880
<v Speaker 1>site featured a photograph of her ocean front home in Malibu,

0:45:28.360 --> 0:45:31.239
<v Speaker 1>and she felt this was an invasion of her privacy

0:45:31.280 --> 0:45:34.480
<v Speaker 1>and filed a ten million dollar lawsuit to to have

0:45:35.239 --> 0:45:38.280
<v Speaker 1>the photograph and references to her removed from the site

0:45:38.360 --> 0:45:42.279
<v Speaker 1>or taken down. And before her lawsuit, it appears that

0:45:42.320 --> 0:45:45.080
<v Speaker 1>the photo of her home was not not a big hit.

0:45:45.120 --> 0:45:47.720
<v Speaker 1>It was accessed by only a handful of site visitors.

0:45:48.040 --> 0:45:50.400
<v Speaker 1>But in the month after the suit was filed, according

0:45:50.440 --> 0:45:53.360
<v Speaker 1>to this two thousand three article, more than four hundred

0:45:53.400 --> 0:45:57.120
<v Speaker 1>and twenty thousand people visited the California coast Line site,

0:45:57.440 --> 0:45:59.920
<v Speaker 1>presumably to see what all the fuss was about. Now,

0:46:00.000 --> 0:46:04.680
<v Speaker 1>I don't know what their traffic was before that month.

0:46:05.120 --> 0:46:08.640
<v Speaker 1>It was a you know, coastal Coastal Photographs project in

0:46:08.640 --> 0:46:10.640
<v Speaker 1>two thousand three. I can guess that it was not

0:46:10.719 --> 0:46:14.560
<v Speaker 1>anywhere near food visitors. Yeah, probably only the hottest websites

0:46:14.920 --> 0:46:18.399
<v Speaker 1>out there, right, So, Yeah, that's one example. But are

0:46:18.440 --> 0:46:22.279
<v Speaker 1>there any other examples of this strisand effect where the

0:46:22.360 --> 0:46:27.719
<v Speaker 1>attempt to shut down discussion or or to hide evidence

0:46:27.760 --> 0:46:30.399
<v Speaker 1>of something just draws more and more attention to it.

0:46:31.080 --> 0:46:36.279
<v Speaker 1>I can definitely think of the example of Boycott's movie boycotts.

0:46:36.320 --> 0:46:39.800
<v Speaker 1>So let's say we've got a new awesome demonic possession

0:46:39.880 --> 0:46:43.200
<v Speaker 1>movie coming out, and it's got tons of graphics, sex

0:46:43.239 --> 0:46:47.200
<v Speaker 1>and violence and blasphemy, just wall to wall, and you

0:46:47.239 --> 0:46:49.360
<v Speaker 1>get a bunch of church groups who call for a

0:46:49.360 --> 0:46:52.080
<v Speaker 1>boycott of the film. They go stand outside theaters to

0:46:52.120 --> 0:46:55.960
<v Speaker 1>protest it. Does this end up hurting the film's ticket

0:46:56.000 --> 0:47:00.319
<v Speaker 1>sales or discouraging filmmakers from making movies like this in

0:47:00.360 --> 0:47:03.880
<v Speaker 1>the future. Well, it's almost impossible to say, because you

0:47:03.920 --> 0:47:07.080
<v Speaker 1>can't go back in time and compare the film success

0:47:07.160 --> 0:47:10.719
<v Speaker 1>under a boycott and protest with the success of the

0:47:10.800 --> 0:47:13.719
<v Speaker 1>same film under normal conditions like you can't run the

0:47:13.760 --> 0:47:18.360
<v Speaker 1>experiment with the control it happened in reality, um, and

0:47:18.400 --> 0:47:21.600
<v Speaker 1>there's no way to control the experiment, but it is

0:47:21.680 --> 0:47:25.200
<v Speaker 1>widely speculated and I'm quite sure I'd agree that these

0:47:25.280 --> 0:47:28.239
<v Speaker 1>kinds of responses more often have the opposite of the

0:47:28.280 --> 0:47:34.680
<v Speaker 1>intended effect, generating more publicity for an interest in the movie. Yeah. Like,

0:47:34.760 --> 0:47:38.600
<v Speaker 1>I can definitely think of films that were considered video

0:47:38.719 --> 0:47:43.719
<v Speaker 1>nasties in the UK that we became underground hits and

0:47:43.760 --> 0:47:45.239
<v Speaker 1>we're the kind of things you go to kind of

0:47:45.280 --> 0:47:48.560
<v Speaker 1>great links to get on video caauseet back in the day. Uh,

0:47:48.640 --> 0:47:50.560
<v Speaker 1>and you look at them today now that kind of

0:47:50.760 --> 0:47:52.919
<v Speaker 1>you know, you can get anything. You can actually find

0:47:52.920 --> 0:47:56.120
<v Speaker 1>these films that you heard about and having such notorious histories,

0:47:56.680 --> 0:47:58.840
<v Speaker 1>and you you watch them. In many cases they're just

0:47:58.920 --> 0:48:01.359
<v Speaker 1>they're they're horrible, They're it's just nothing. They're not even

0:48:01.400 --> 0:48:05.040
<v Speaker 1>that shocking. But the mere fact that they were labeled

0:48:05.040 --> 0:48:07.080
<v Speaker 1>as such, that they were banned, that they were prohibited

0:48:07.120 --> 0:48:11.839
<v Speaker 1>and made this video nasties list, they they end up surviving,

0:48:11.880 --> 0:48:14.040
<v Speaker 1>They end up becoming far more famous than they had

0:48:14.040 --> 0:48:17.080
<v Speaker 1>any right to be. Yeah. Uh yeah. The insistence that

0:48:17.200 --> 0:48:21.239
<v Speaker 1>you must not look at a thing really increases your curiosity. Yeah,

0:48:21.239 --> 0:48:23.120
<v Speaker 1>I mean there's plenty of people today who are seeking

0:48:23.120 --> 0:48:26.400
<v Speaker 1>out and watching some really terrible, low budget Italian horror

0:48:26.440 --> 0:48:30.680
<v Speaker 1>films and finding themselves very disappointed because they don't match

0:48:30.800 --> 0:48:34.200
<v Speaker 1>up to the reputation they had acquired over the years.

0:48:34.360 --> 0:48:37.359
<v Speaker 1>So here's the idea I have about how to how

0:48:37.400 --> 0:48:41.480
<v Speaker 1>to turn the strisand effect into money. Okay, Uh, if

0:48:41.520 --> 0:48:45.440
<v Speaker 1>there aren't marketing and pr firms that already specialize in this,

0:48:45.760 --> 0:48:48.200
<v Speaker 1>I suspect actually maybe there are, we just don't know

0:48:48.239 --> 0:48:50.600
<v Speaker 1>about them. There should be, and what they should do

0:48:50.719 --> 0:48:52.799
<v Speaker 1>is you come to them with a movie or you know,

0:48:52.880 --> 0:48:55.120
<v Speaker 1>any kind of media property that you're trying to generate

0:48:55.160 --> 0:48:58.680
<v Speaker 1>interest in, and what they do is put that thing

0:48:58.880 --> 0:49:01.279
<v Speaker 1>in front of people who they know will hate it,

0:49:01.320 --> 0:49:05.279
<v Speaker 1>and our activists in nature who start to generate a

0:49:05.600 --> 0:49:10.239
<v Speaker 1>boycotting or censoring, calling for censorship kind of reaction to it,

0:49:10.800 --> 0:49:13.319
<v Speaker 1>and then that of course draws in you know, all

0:49:13.360 --> 0:49:16.040
<v Speaker 1>this curiosity. Oh, people are saying, well, I shouldn't look

0:49:16.080 --> 0:49:18.000
<v Speaker 1>at this thing. I wonder what it is. So you're saying,

0:49:18.040 --> 0:49:20.800
<v Speaker 1>send out screeners of the exorcism film. You're talking about

0:49:20.840 --> 0:49:24.359
<v Speaker 1>two church groups yeah, to to whoever's the most conservative

0:49:24.400 --> 0:49:27.120
<v Speaker 1>and censorious person who would hate it, or you could

0:49:27.120 --> 0:49:28.799
<v Speaker 1>do it the other way around. Really you could be

0:49:29.040 --> 0:49:32.120
<v Speaker 1>uh I guess use using something that would be offensive

0:49:32.160 --> 0:49:35.800
<v Speaker 1>to any group, and almost anything might be offensive to somebody, right, Yeah,

0:49:35.920 --> 0:49:38.840
<v Speaker 1>I mean I can. I can think of several cases,

0:49:39.120 --> 0:49:40.319
<v Speaker 1>none of I'm not going to mention any of their

0:49:40.400 --> 0:49:42.960
<v Speaker 1>names because they don't deserve any more publicity. But there

0:49:42.960 --> 0:49:46.239
<v Speaker 1>are several individuals who have who you know, continue to

0:49:46.600 --> 0:49:49.920
<v Speaker 1>seek out that notoriety for their creations, to create things

0:49:50.320 --> 0:49:54.120
<v Speaker 1>purely to just sicken and piss people off, and that

0:49:54.120 --> 0:49:57.640
<v Speaker 1>that's there the whole appeal. Like that you're thinking about

0:49:57.640 --> 0:50:02.279
<v Speaker 1>a film about a mini segmented creature. Uh, yeah, that's

0:50:02.320 --> 0:50:04.279
<v Speaker 1>one that comes to mind, Like that's I think that's

0:50:04.280 --> 0:50:06.439
<v Speaker 1>a clear case of a guy who like, there's nothing

0:50:06.480 --> 0:50:09.439
<v Speaker 1>at the heart of anything. There's nothing artistically pure, there's

0:50:09.440 --> 0:50:12.919
<v Speaker 1>nothing creative, there's nothing nothing even fun, not nothing fun

0:50:13.000 --> 0:50:17.160
<v Speaker 1>or even all that shocking per se. In a grander scheme,

0:50:17.200 --> 0:50:20.719
<v Speaker 1>there's certainly more shocking pieces of cinema out there that

0:50:20.760 --> 0:50:25.080
<v Speaker 1>have been created by by by actual artists, but it's

0:50:25.080 --> 0:50:28.120
<v Speaker 1>just the storm that they're able to to to raise

0:50:28.280 --> 0:50:30.880
<v Speaker 1>up around those creations, and then make it like a

0:50:30.920 --> 0:50:34.160
<v Speaker 1>part of our culture, you know, just empty cynical bids

0:50:34.200 --> 0:50:37.320
<v Speaker 1>for attention. Yeah exactly. But yeah, So I think the

0:50:37.400 --> 0:50:40.200
<v Speaker 1>takeaway from this is that there does seem to be

0:50:40.280 --> 0:50:43.160
<v Speaker 1>almost no surer way to draw attention to something than

0:50:43.239 --> 0:50:46.120
<v Speaker 1>to try to prevent people from seeing it, almost like

0:50:46.200 --> 0:50:49.319
<v Speaker 1>any attempt to manipulate the attention that we give to

0:50:49.400 --> 0:50:53.239
<v Speaker 1>something being negative or positive. Like it's just it's so easy,

0:50:53.440 --> 0:50:55.000
<v Speaker 1>Like we think that it's going to be easy to

0:50:55.280 --> 0:51:00.000
<v Speaker 1>economically manipulate something or even you know, through censorship, manipulate

0:51:00.360 --> 0:51:03.839
<v Speaker 1>the scenario, manipulate the way we interact with something. But

0:51:04.080 --> 0:51:06.719
<v Speaker 1>it's just such a complicated affair. It's just we're gonna,

0:51:06.760 --> 0:51:09.400
<v Speaker 1>we're gonna overfloak the tub either way. I think people

0:51:09.480 --> 0:51:12.719
<v Speaker 1>do just have a sort of contrarian nature where we

0:51:12.800 --> 0:51:16.279
<v Speaker 1>want to try to uh, upset the narrative of the

0:51:16.320 --> 0:51:20.840
<v Speaker 1>institutional authority. I think about this with so the strisand

0:51:20.840 --> 0:51:24.560
<v Speaker 1>effect definitely occurs with brands. You know, you'll have a

0:51:24.560 --> 0:51:27.200
<v Speaker 1>an article or a meme or something like that that

0:51:27.280 --> 0:51:31.080
<v Speaker 1>makes Coca Cola or Pepsi or McDonald's or something look

0:51:31.120 --> 0:51:33.719
<v Speaker 1>bad and they'll they'll try to shut it down, you know,

0:51:33.800 --> 0:51:37.480
<v Speaker 1>no more than this, and that just doesn't work, right, Yeah,

0:51:37.640 --> 0:51:40.560
<v Speaker 1>it just draws more attention to it. And it especially

0:51:40.600 --> 0:51:42.880
<v Speaker 1>happens when you see these uh you know, these like

0:51:42.920 --> 0:51:47.440
<v Speaker 1>social media crowdsourcing message campaigns, Like I can't remember what

0:51:47.480 --> 0:51:49.000
<v Speaker 1>any of these hashtags are, but you know what I'm

0:51:49.000 --> 0:51:53.799
<v Speaker 1>talking about. It'll be like hashtag uh coke feelings, and

0:51:54.280 --> 0:51:56.439
<v Speaker 1>Coca Cola is trying to get you to do free

0:51:56.480 --> 0:51:59.120
<v Speaker 1>advertising for them on your social media page. But of

0:51:59.160 --> 0:52:01.879
<v Speaker 1>course people respond into it with stuff, you know, diabetes

0:52:02.080 --> 0:52:05.960
<v Speaker 1>or whatever. And I can just tell any time a

0:52:06.040 --> 0:52:10.080
<v Speaker 1>brand tries to shut down those sort of mischievous responses

0:52:10.560 --> 0:52:13.080
<v Speaker 1>to their campaign, they're just going to make people want

0:52:13.080 --> 0:52:16.800
<v Speaker 1>to do it more. Yeah. Indeed, you see that almost

0:52:16.800 --> 0:52:20.200
<v Speaker 1>on a weekly basis these days. Yeah. All right, So

0:52:20.280 --> 0:52:22.680
<v Speaker 1>there you have it. We went from cobras and rats

0:52:22.719 --> 0:52:26.319
<v Speaker 1>and pigs to the horrors of scalp hunting, and then

0:52:26.400 --> 0:52:30.759
<v Speaker 1>back into the world of censorship. Um. So hopefully we

0:52:30.800 --> 0:52:32.759
<v Speaker 1>gave you a lot to consider in terms of the

0:52:32.800 --> 0:52:36.040
<v Speaker 1>cobra effect here. I think this makes me want to

0:52:36.080 --> 0:52:39.240
<v Speaker 1>hear what your thoughts are you out there? The listener

0:52:39.360 --> 0:52:42.080
<v Speaker 1>what what your thoughts are about the nature of incentives?

0:52:42.480 --> 0:52:46.680
<v Speaker 1>How do you actually guide people's behavior in a reliable

0:52:46.719 --> 0:52:51.520
<v Speaker 1>way that doesn't produce these unintended and perverse consequences? Yeah?

0:52:51.560 --> 0:52:53.520
<v Speaker 1>I mean really, we can hear from just about anybody

0:52:53.520 --> 0:52:55.800
<v Speaker 1>on this. Are you a pet owner? Are you a parent?

0:52:56.080 --> 0:52:59.759
<v Speaker 1>Are you a boss? Are you at all involved in

0:52:59.880 --> 0:53:02.879
<v Speaker 1>or at least a close follower of a politics? Are

0:53:02.920 --> 0:53:06.200
<v Speaker 1>you a government policymaker? Yeah? Yeah? What happens when you

0:53:06.239 --> 0:53:09.279
<v Speaker 1>start trying to push an issue with a you know,

0:53:09.360 --> 0:53:11.600
<v Speaker 1>stick with some money stuck on the end of it, Uh,

0:53:11.640 --> 0:53:15.399
<v Speaker 1>to get the results you need? Let us know. I'm

0:53:15.440 --> 0:53:18.160
<v Speaker 1>sure some carrots work better than others. Yeah. Yeah, there's

0:53:18.160 --> 0:53:20.359
<v Speaker 1>so many different types of carrots, so many different types

0:53:20.400 --> 0:53:24.360
<v Speaker 1>of sticks. Sometimes you just end up with no carrots

0:53:24.440 --> 0:53:27.040
<v Speaker 1>or a horse that likes to be poked with the stick.

0:53:27.080 --> 0:53:30.840
<v Speaker 1>I don't know how do we get that? Okay? Sorry? Alright?

0:53:30.840 --> 0:53:32.400
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0:53:32.400 --> 0:53:34.960
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0:53:35.400 --> 0:53:36.839
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0:53:59.480 --> 0:54:02.240
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0:54:02.280 --> 0:54:14.000
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