1 00:00:00,440 --> 00:00:03,880 Speaker 1: Welcome to Stuff you should know from house Stuff Works 2 00:00:03,920 --> 00:00:12,600 Speaker 1: dot com. Hey, and welcome to the podcast. I'm Josh Clark. 3 00:00:12,640 --> 00:00:17,239 Speaker 1: There's Charles w Chuck Bryant, There's Jerry so Stub. You 4 00:00:17,280 --> 00:00:22,480 Speaker 1: should know. This is it? Well, that sounded like you're 5 00:00:22,480 --> 00:00:26,360 Speaker 1: introducing the final episode my voice, this is it feels 6 00:00:26,360 --> 00:00:28,639 Speaker 1: like it's the final episode. You won't be able to 7 00:00:28,640 --> 00:00:33,360 Speaker 1: talk anymore. No, I'm getting there. That's not true. You 8 00:00:33,440 --> 00:00:39,879 Speaker 1: don't know that. How's it going? It's going pretty well? Man. 9 00:00:39,960 --> 00:00:42,120 Speaker 1: How about with you? I think both of us had 10 00:00:42,240 --> 00:00:47,160 Speaker 1: a bit of a dark time researching this article. Why well, 11 00:00:47,240 --> 00:00:51,240 Speaker 1: because and we're gonna get Well, we're gonna get flak. 12 00:00:52,280 --> 00:00:57,840 Speaker 1: That's a teaser from publicists, because what I learned is 13 00:00:57,880 --> 00:01:03,480 Speaker 1: that publicists are professional liars. I would say that depends 14 00:01:03,520 --> 00:01:08,200 Speaker 1: on the circumstance. Well, what do you mean, Well, you're 15 00:01:08,200 --> 00:01:11,160 Speaker 1: saying they're publicists who don't lie. No, I'm saying it 16 00:01:11,640 --> 00:01:14,960 Speaker 1: depends on um whether the publicist is going to the 17 00:01:15,000 --> 00:01:18,399 Speaker 1: media or the media is coming to the publicist, depending 18 00:01:18,400 --> 00:01:22,280 Speaker 1: on the circumstance. What I am saying is, no matter 19 00:01:22,400 --> 00:01:27,240 Speaker 1: what who you work for, if you're a publicist, then 20 00:01:27,640 --> 00:01:31,399 Speaker 1: a percentage of your job will be lying depending on 21 00:01:31,480 --> 00:01:35,679 Speaker 1: the circumstance. So so Billy Rays lie about something good. 22 00:01:35,760 --> 00:01:39,040 Speaker 1: Billy ray Cyrus is like, I am going to donate 23 00:01:39,080 --> 00:01:42,720 Speaker 1: a bunch of time and money to a local homeless shelter. 24 00:01:43,120 --> 00:01:45,640 Speaker 1: You don't about that. The publicist gets on the horn 25 00:01:45,760 --> 00:01:48,840 Speaker 1: starts letting everybody know, you guys should come cover this. 26 00:01:49,600 --> 00:01:52,040 Speaker 1: Billy ray Cyrus goes and does that, and everything's good. 27 00:01:52,360 --> 00:01:54,880 Speaker 1: Then on the way home, Billy ray Cyrus decides to 28 00:01:54,920 --> 00:01:59,280 Speaker 1: celebrate by drinking a bucket of tequila and runs his 29 00:01:59,360 --> 00:02:06,480 Speaker 1: car into a uh whatever. Okay. The publicist then starts 30 00:02:06,520 --> 00:02:11,160 Speaker 1: getting calls and says he didn't drink a bucket of tequila. 31 00:02:11,320 --> 00:02:14,800 Speaker 1: That wasn't even happen. That's overstated what really happened with this. 32 00:02:15,040 --> 00:02:19,960 Speaker 1: So the circumstances depend on the the whether the publicist 33 00:02:20,040 --> 00:02:22,959 Speaker 1: is or not. Oh yeah, I'm not saying that all 34 00:02:23,000 --> 00:02:25,200 Speaker 1: publicists do is lie. But I'm saying if you work 35 00:02:25,200 --> 00:02:28,240 Speaker 1: as a publicist, part of your job is to cover 36 00:02:28,360 --> 00:02:33,960 Speaker 1: tracks and to lie um and you know that. Don't 37 00:02:34,000 --> 00:02:36,919 Speaker 1: hate the publicists, hate the system, is what I say. Yeah, 38 00:02:36,960 --> 00:02:40,720 Speaker 1: they're definitely a part of a larger system. Yeah, a 39 00:02:40,800 --> 00:02:46,280 Speaker 1: larger system which includes all of us who digest news. Yeah, 40 00:02:46,440 --> 00:02:50,679 Speaker 1: especially say like entertainment news, that kind of thing. Um, 41 00:02:50,720 --> 00:02:54,200 Speaker 1: there's like there's a whole there's two. From my understanding, 42 00:02:54,440 --> 00:02:57,560 Speaker 1: there's two routes a person can take as a celebrity. 43 00:02:58,080 --> 00:03:01,520 Speaker 1: You can either just go off and be a normal person, 44 00:03:02,560 --> 00:03:06,000 Speaker 1: and depending on your level, you might have paparazzi following 45 00:03:06,000 --> 00:03:08,079 Speaker 1: your that kind of stuff. There's once you get to 46 00:03:08,080 --> 00:03:10,080 Speaker 1: a certain level, it doesn't matter what your decision is, 47 00:03:10,600 --> 00:03:14,600 Speaker 1: or you can hire a publicist and feed yourself right 48 00:03:14,680 --> 00:03:17,840 Speaker 1: into that machine to get as much publicity and as 49 00:03:17,919 --> 00:03:20,960 Speaker 1: much pressed as you possibly can. Yeah. Well, I think 50 00:03:21,200 --> 00:03:23,560 Speaker 1: any celebrity is going to have a publicist, but it's 51 00:03:23,600 --> 00:03:27,040 Speaker 1: really a matter of your directive and your goal. I 52 00:03:27,080 --> 00:03:29,280 Speaker 1: think some of those people like to be like that 53 00:03:29,440 --> 00:03:32,400 Speaker 1: the old adage there's no such thing as bad publicity. Yeah, 54 00:03:32,480 --> 00:03:34,960 Speaker 1: I I ran into that that that's more of a 55 00:03:35,000 --> 00:03:38,360 Speaker 1: PR term, where like, so if you're in the PR, 56 00:03:38,440 --> 00:03:42,120 Speaker 1: you're probably representing a company or an organization or something 57 00:03:42,160 --> 00:03:45,880 Speaker 1: like that. A publicist is somebody who typically represents a 58 00:03:45,920 --> 00:03:51,000 Speaker 1: single person, an artist and author, a musician, um, something 59 00:03:51,040 --> 00:03:55,120 Speaker 1: like that. That's really the only definition I confined for 60 00:03:55,280 --> 00:03:58,600 Speaker 1: a publicist, and the the job the goal of the 61 00:03:58,640 --> 00:04:03,920 Speaker 1: publicist is to you, um, help maintain and promote the 62 00:04:03,960 --> 00:04:06,600 Speaker 1: public image of that person that they represent. That's right, 63 00:04:06,840 --> 00:04:11,280 Speaker 1: by um having a good relationship with the media, Yes, 64 00:04:11,720 --> 00:04:15,320 Speaker 1: that's the publicist. Uh. And by the way, that no, 65 00:04:15,320 --> 00:04:17,279 Speaker 1: no such thing as bad publicity. I tried to find 66 00:04:17,279 --> 00:04:20,240 Speaker 1: the origin of that, and the closest thing I could 67 00:04:20,279 --> 00:04:23,560 Speaker 1: find was P. T. Barnum. But I don't know if 68 00:04:23,560 --> 00:04:27,039 Speaker 1: that's true. I don't think that's verified. We Twain, Yeah, 69 00:04:27,080 --> 00:04:31,360 Speaker 1: PT Barnum or Mark Twain. Everybody says Mark Twain saying uh. 70 00:04:31,400 --> 00:04:34,400 Speaker 1: And I don't think that's even true anyway. I think 71 00:04:34,480 --> 00:04:36,440 Speaker 1: maybe that used to be true, that it was a 72 00:04:36,480 --> 00:04:39,440 Speaker 1: Mark Twain saying no, that no such thing is bad publicity. 73 00:04:39,480 --> 00:04:41,159 Speaker 1: I think at one point that may have been sort 74 00:04:41,200 --> 00:04:47,200 Speaker 1: of true. Yeah, these days there's clearly bad publicity. So 75 00:04:47,279 --> 00:04:51,159 Speaker 1: you I said the word flak earlier as a teaser, apparently, 76 00:04:51,400 --> 00:04:55,880 Speaker 1: um too. Flak or a flack is a term originating 77 00:04:55,880 --> 00:05:03,160 Speaker 1: from Gene Flak, early movie publicist Hollywood, and that's right 78 00:05:03,480 --> 00:05:06,960 Speaker 1: f l a K to take. Flak is named after 79 00:05:07,000 --> 00:05:08,919 Speaker 1: a type of German gun in World War Two. A 80 00:05:09,000 --> 00:05:12,120 Speaker 1: German anti aircraft gun. Two different things, but in this 81 00:05:12,160 --> 00:05:16,880 Speaker 1: case it is a pejorative term for publicists. They don't 82 00:05:16,920 --> 00:05:19,839 Speaker 1: like it. Pr flack Yeah, you shouldn't say that to 83 00:05:19,880 --> 00:05:22,479 Speaker 1: someone that works in PR, or call them a liar. 84 00:05:23,360 --> 00:05:26,760 Speaker 1: They don't like that either. Um yeah, I looked it up. 85 00:05:26,800 --> 00:05:28,920 Speaker 1: Apparently it means that like, you can't be trusted, you'll 86 00:05:29,000 --> 00:05:32,919 Speaker 1: you'll do anything for money. That's what a flackist. And 87 00:05:32,920 --> 00:05:36,000 Speaker 1: then that's like they one article I read said that's 88 00:05:36,000 --> 00:05:40,400 Speaker 1: like calling a personal injury attorney an ambulance chaser. Just 89 00:05:40,400 --> 00:05:45,400 Speaker 1: not a nice term. So there you have it. Uh So, 90 00:05:45,720 --> 00:05:49,440 Speaker 1: a publicist, like you said, works for their client to 91 00:05:49,520 --> 00:05:53,080 Speaker 1: make them to get their good deeds out, and too 92 00:05:53,839 --> 00:05:56,560 Speaker 1: if they don't have good deeds, to spend things to 93 00:05:56,600 --> 00:05:59,159 Speaker 1: make it look like they do. You know, here, hold 94 00:05:59,200 --> 00:06:03,120 Speaker 1: this baby lamp. Yeah, we take your picture exactly, and 95 00:06:03,160 --> 00:06:06,640 Speaker 1: then they get photographed later eating euros down the block. 96 00:06:07,120 --> 00:06:10,960 Speaker 1: The two events were totally not connected. No, So the 97 00:06:11,240 --> 00:06:14,600 Speaker 1: what they do is they pitch ideas to the media 98 00:06:15,320 --> 00:06:19,040 Speaker 1: and they probably have to be good writers themselves because 99 00:06:19,080 --> 00:06:24,440 Speaker 1: the press release oftentimes is a starting point. But press releases, 100 00:06:24,600 --> 00:06:28,120 Speaker 1: as we know, I can get lost in the shuffle 101 00:06:28,200 --> 00:06:30,480 Speaker 1: and never see the light of day. Yeah, it seems 102 00:06:30,480 --> 00:06:33,960 Speaker 1: like a huge wasted time. It can be, but uh, 103 00:06:34,160 --> 00:06:36,880 Speaker 1: if you have a good publicist, um, they will be 104 00:06:37,240 --> 00:06:40,520 Speaker 1: well connected to the media to ensure that that uh 105 00:06:40,800 --> 00:06:45,160 Speaker 1: publicity blast is not lost, right exactly. So there's um, 106 00:06:45,200 --> 00:06:49,920 Speaker 1: there's direction one, which is from the publicists to the media, 107 00:06:50,480 --> 00:06:53,080 Speaker 1: and the publicist is going to have all these contacts 108 00:06:53,120 --> 00:06:58,160 Speaker 1: with different entertainment reporters and business reporters and anybody that 109 00:06:58,200 --> 00:07:01,560 Speaker 1: can possibly run the story. Yeah, anybody that could possibly 110 00:07:01,640 --> 00:07:08,320 Speaker 1: run a story on um their client rights. And they'll say, um, 111 00:07:08,480 --> 00:07:12,920 Speaker 1: Billy Ray is going to donate some money. He just 112 00:07:12,920 --> 00:07:14,760 Speaker 1: seems like the type who would donate a bunch of 113 00:07:14,760 --> 00:07:17,280 Speaker 1: money to a homeless shelter and go down there himself 114 00:07:17,280 --> 00:07:19,600 Speaker 1: and help out. So Billy Ray is going to be 115 00:07:19,600 --> 00:07:21,880 Speaker 1: down there. Plus it's it's it rolls off the tongue, 116 00:07:21,880 --> 00:07:26,120 Speaker 1: Billy Ray. Um, So why don't you send one of 117 00:07:26,160 --> 00:07:29,440 Speaker 1: your cover reporters down and and let's get some coverage 118 00:07:29,440 --> 00:07:33,160 Speaker 1: for this. And since their friends, since these people have 119 00:07:33,360 --> 00:07:36,760 Speaker 1: worked together for decades, now this reporter and this your 120 00:07:36,920 --> 00:07:41,160 Speaker 1: your publicist. The reporter actually might respond and show up 121 00:07:41,240 --> 00:07:44,480 Speaker 1: or the editor or the news producer, whoever the contact is. 122 00:07:45,160 --> 00:07:48,120 Speaker 1: That's great, Like that's you hired a good publicist and 123 00:07:48,200 --> 00:07:50,400 Speaker 1: now this story is going to make it out there 124 00:07:51,080 --> 00:07:53,960 Speaker 1: because they didn't just write up a press release with 125 00:07:54,000 --> 00:07:56,840 Speaker 1: a bunch of exclamation points in the headline and facts 126 00:07:56,840 --> 00:07:59,760 Speaker 1: it to every media outlet they could find and get 127 00:08:00,000 --> 00:08:02,520 Speaker 1: your response. Yes, so good. A publicist is only as 128 00:08:02,560 --> 00:08:06,720 Speaker 1: good as their relationships, I think. Um. The other way 129 00:08:06,760 --> 00:08:09,480 Speaker 1: on that street that you were talking about is from 130 00:08:09,520 --> 00:08:12,640 Speaker 1: the journalists fact to the publicist. If they hear I 131 00:08:12,680 --> 00:08:15,520 Speaker 1: heard Billy ray Cyrus drink a bucket of tequila and 132 00:08:15,600 --> 00:08:18,160 Speaker 1: ran over a prostitute with his car, they will then 133 00:08:18,200 --> 00:08:22,560 Speaker 1: get in touch with the publicist and then they go jack, buddy, Hey, 134 00:08:22,640 --> 00:08:25,480 Speaker 1: we go back a long way. What I lie to you? 135 00:08:25,600 --> 00:08:30,120 Speaker 1: What I lie to you? Uh So that's how that goes, 136 00:08:30,360 --> 00:08:35,520 Speaker 1: and they want they will be more forthcoming with people 137 00:08:35,520 --> 00:08:37,520 Speaker 1: who have it's a scratch your back, you scratch my 138 00:08:37,679 --> 00:08:40,200 Speaker 1: type of scenario. Yeah, like that reporter that actually showed 139 00:08:40,280 --> 00:08:42,640 Speaker 1: up at the homeless shelter and covered it and made 140 00:08:42,640 --> 00:08:44,840 Speaker 1: a nice piece and everything. I'll give you the scoop. 141 00:08:45,000 --> 00:08:47,719 Speaker 1: When that guy calls, he's he's going to get the 142 00:08:47,760 --> 00:08:50,480 Speaker 1: better treatment from the publicist than somebody who ignored the 143 00:08:51,679 --> 00:08:56,120 Speaker 1: pitch before. That's right, um scratching a lot of back 144 00:08:56,120 --> 00:08:59,240 Speaker 1: scratchings in the machine. I've seen a lot more women 145 00:08:59,679 --> 00:09:02,200 Speaker 1: as bblicists and men, and I've always wonder why that 146 00:09:02,360 --> 00:09:04,600 Speaker 1: it's true. I don't know that that is true. In 147 00:09:04,720 --> 00:09:07,199 Speaker 1: researching this, I saw about an equal amount. I used 148 00:09:07,200 --> 00:09:09,280 Speaker 1: to think that as well, Um, but it seems like 149 00:09:09,280 --> 00:09:11,440 Speaker 1: there's an equal amount these days. It seems like every 150 00:09:11,440 --> 00:09:14,600 Speaker 1: publicist I've ever known has been a woman. And I 151 00:09:14,679 --> 00:09:18,360 Speaker 1: just figured just because women maybe more level headed and 152 00:09:18,720 --> 00:09:22,199 Speaker 1: uh more able to like smooth out a situation has 153 00:09:22,240 --> 00:09:26,199 Speaker 1: some big dumb guy. Um, but I guess the guys 154 00:09:26,200 --> 00:09:28,800 Speaker 1: who were publicists aren't big dumb guys like me. I'd 155 00:09:28,800 --> 00:09:32,319 Speaker 1: be a bad publicist. Oh yeah, So what would your 156 00:09:32,320 --> 00:09:35,400 Speaker 1: response to be if somebody called to find out what 157 00:09:35,640 --> 00:09:38,520 Speaker 1: stupid thing you're your client did or why they did 158 00:09:38,559 --> 00:09:40,480 Speaker 1: some stupid thing. I'd say, you know, what's really none 159 00:09:40,640 --> 00:09:45,960 Speaker 1: none of your business, bad publicist. Yeah well that was 160 00:09:46,000 --> 00:09:49,240 Speaker 1: something I ran across, as you know, saying something like 161 00:09:50,200 --> 00:09:53,520 Speaker 1: my client needs to privacy respected right now, we just 162 00:09:53,600 --> 00:09:57,240 Speaker 1: immediately shut down a relationship that you've cultivated over the years. 163 00:09:58,000 --> 00:10:00,400 Speaker 1: Do you have to give as a publicist you are 164 00:10:00,880 --> 00:10:03,080 Speaker 1: like you, there has to be something that you give, 165 00:10:03,200 --> 00:10:08,160 Speaker 1: so you better have something that will play kate the reporter, 166 00:10:08,920 --> 00:10:13,000 Speaker 1: but while also is probably not the truth, because that 167 00:10:13,120 --> 00:10:15,360 Speaker 1: reporter will go off and write the truth about your client, 168 00:10:15,520 --> 00:10:18,480 Speaker 1: and your client will have just gotten horrible publicity because 169 00:10:18,520 --> 00:10:21,040 Speaker 1: of you. It's a balancing act. Yeah, or they'll just 170 00:10:21,040 --> 00:10:23,280 Speaker 1: say let me send you get back from pet Segal. 171 00:10:24,920 --> 00:10:29,400 Speaker 1: You like the last one, right, Uh. But publicist may 172 00:10:29,520 --> 00:10:33,000 Speaker 1: also and it depends people that have a staff of 173 00:10:33,080 --> 00:10:36,960 Speaker 1: people working for them. Sometimes the lines are blurred on 174 00:10:37,000 --> 00:10:42,040 Speaker 1: who does what. But a publicist can arrange uh interview 175 00:10:42,080 --> 00:10:45,160 Speaker 1: requests and set all that stuff up. If you have 176 00:10:45,240 --> 00:10:48,560 Speaker 1: like a book tour, or your politician or your band 177 00:10:48,600 --> 00:10:51,040 Speaker 1: with a new album coming out, they might arrange all 178 00:10:51,040 --> 00:10:55,240 Speaker 1: those interviews, in which case they are prepping two things. 179 00:10:55,400 --> 00:10:59,360 Speaker 1: They are prepping the interviewer saying you can't ask about 180 00:10:59,559 --> 00:11:02,439 Speaker 1: the bucket of tequila. If you want this interview, i'll 181 00:11:02,440 --> 00:11:04,439 Speaker 1: give it to you, but this is off limits all 182 00:11:04,480 --> 00:11:08,319 Speaker 1: these things. And then, as we've learned when we've had 183 00:11:08,320 --> 00:11:11,440 Speaker 1: people work with us in publicity, they'll be prepping you 184 00:11:12,080 --> 00:11:16,160 Speaker 1: um on as the interviewee, like if they asked this, 185 00:11:16,160 --> 00:11:17,960 Speaker 1: this is how you should probably deal with it. Don't 186 00:11:18,000 --> 00:11:22,400 Speaker 1: answer that. Yeah, it's back to what you were And uh, 187 00:11:22,480 --> 00:11:26,640 Speaker 1: my favorite thing ever our videos where celebrities walk out 188 00:11:26,640 --> 00:11:29,480 Speaker 1: of interviews because the interviewer has asked something they weren't 189 00:11:29,480 --> 00:11:33,320 Speaker 1: supposed to ask. Those are great. Yeah, not to sit 190 00:11:33,320 --> 00:11:35,920 Speaker 1: around watch those all day. Yeah, you can probably find 191 00:11:35,960 --> 00:11:38,680 Speaker 1: a pretty good super cut of them. Yeah probably. So 192 00:11:39,520 --> 00:11:41,920 Speaker 1: all right, Well let's take a break and uh when 193 00:11:42,000 --> 00:11:43,960 Speaker 1: we come back, we will talk a little bit about 194 00:11:44,000 --> 00:12:01,200 Speaker 1: the skills you need as a publicist. All right, We've 195 00:12:01,240 --> 00:12:06,080 Speaker 1: mentioned lying and you know, I joke, but for real, 196 00:12:06,200 --> 00:12:08,679 Speaker 1: if you want to be a publicist, you better have 197 00:12:08,720 --> 00:12:12,760 Speaker 1: a certain comfort level with with stretching the truth and lying. Yeah, 198 00:12:12,800 --> 00:12:14,160 Speaker 1: because you're gonna have to do that. If you're not 199 00:12:14,160 --> 00:12:16,120 Speaker 1: comfortable with that, you shouldn't go into that line of work. 200 00:12:17,160 --> 00:12:20,000 Speaker 1: Is that safe to say? I think very. You need 201 00:12:20,040 --> 00:12:23,679 Speaker 1: to be good with people and cultivate those relationships. You 202 00:12:23,760 --> 00:12:26,160 Speaker 1: need to be a good writer. Well, not only do 203 00:12:26,160 --> 00:12:27,360 Speaker 1: you have to be a good writer, you have to 204 00:12:27,400 --> 00:12:30,679 Speaker 1: be a good journalist. And a lot of UM publicists 205 00:12:31,800 --> 00:12:35,160 Speaker 1: have a background in journalism because I kept running into 206 00:12:35,200 --> 00:12:39,280 Speaker 1: this in this article and another article you sent. The 207 00:12:39,360 --> 00:12:42,040 Speaker 1: number one rule of being a publicist is to think 208 00:12:42,080 --> 00:12:45,600 Speaker 1: like a journalist. Even better than that is to not 209 00:12:45,640 --> 00:12:47,640 Speaker 1: only think like a journalist, but be able to write 210 00:12:47,640 --> 00:12:51,160 Speaker 1: like a journalist too, because as we kind of demonstrated 211 00:12:51,200 --> 00:12:55,760 Speaker 1: that the publicist media relationship is a two way street. 212 00:12:56,679 --> 00:13:00,320 Speaker 1: The publicist needs the media to publicize and of adding 213 00:13:00,400 --> 00:13:04,640 Speaker 1: manner their client, But the media needs a publicist because 214 00:13:04,960 --> 00:13:06,960 Speaker 1: they've got deadlines and they need to come up with 215 00:13:07,000 --> 00:13:11,120 Speaker 1: story ideas. And if something is brought to them, that's great. 216 00:13:11,760 --> 00:13:15,840 Speaker 1: But that that media professional has a reputation to protect. 217 00:13:15,920 --> 00:13:19,959 Speaker 1: It can't be like, you know, Billy ray Cyrus got 218 00:13:20,000 --> 00:13:21,880 Speaker 1: off of his couch and mail to check for five 219 00:13:22,320 --> 00:13:26,200 Speaker 1: dollars to a local homeless shelter. Yeah, and they came 220 00:13:26,200 --> 00:13:29,000 Speaker 1: in a pressure release in a fax machine. That reporter 221 00:13:29,080 --> 00:13:30,920 Speaker 1: is not going to have a very good reputation. But 222 00:13:31,480 --> 00:13:34,800 Speaker 1: if a publicist comes to this reporter with a great headline, 223 00:13:35,120 --> 00:13:39,720 Speaker 1: creative pitch a good story that's tailored to that reporter 224 00:13:39,920 --> 00:13:42,920 Speaker 1: and they're beat and even more than that, tailored to 225 00:13:43,120 --> 00:13:47,680 Speaker 1: that reporters audience, there's a good likelihood that reporter will say, 226 00:13:48,120 --> 00:13:52,400 Speaker 1: I'm listening and that's just music to a publicist years sure, 227 00:13:52,520 --> 00:13:54,560 Speaker 1: just to be listened to. Yeah, that's when you throw 228 00:13:54,600 --> 00:13:58,960 Speaker 1: it into fifth year. Uh. You can't be afraid of rejection. UM, 229 00:13:59,000 --> 00:14:00,920 Speaker 1: you've got to be outgoing and you've got to take 230 00:14:00,960 --> 00:14:04,400 Speaker 1: your licks because a lot of your attempts are going 231 00:14:04,480 --> 00:14:06,599 Speaker 1: to fail just by nature of the job. So you 232 00:14:06,600 --> 00:14:09,200 Speaker 1: can't get your feelings all hurt. Yeah, you guess you could, 233 00:14:09,280 --> 00:14:11,120 Speaker 1: but you don't want to show that because then the 234 00:14:11,160 --> 00:14:14,920 Speaker 1: journalists would be like, jeez, Chuck, such a baby. You're 235 00:14:14,960 --> 00:14:16,840 Speaker 1: going to be eating a lot. I didn't run the 236 00:14:16,880 --> 00:14:20,920 Speaker 1: story and he's complaining I saw him choking up in 237 00:14:20,960 --> 00:14:23,560 Speaker 1: the bathroom. While they may get a good laugh out 238 00:14:23,560 --> 00:14:27,520 Speaker 1: of that, probably won't want to work with you as much. UM. 239 00:14:27,560 --> 00:14:29,720 Speaker 1: You gotta be very patient and you have to be 240 00:14:29,880 --> 00:14:34,520 Speaker 1: very flexible because if you're working for celebrities, it is 241 00:14:34,560 --> 00:14:38,480 Speaker 1: a very tough job. That's another thing too, So you 242 00:14:38,560 --> 00:14:43,480 Speaker 1: are Um, your hours are basically all hours whenever you're needed. Right. 243 00:14:43,560 --> 00:14:48,960 Speaker 1: So not only does your publicists frequently also have to 244 00:14:49,000 --> 00:14:52,360 Speaker 1: do other stuff or people associated with the publicist UM 245 00:14:52,600 --> 00:14:56,120 Speaker 1: have to do things like pick up things for the 246 00:14:56,120 --> 00:15:02,520 Speaker 1: the client, like um. In addition to that, like the 247 00:15:02,560 --> 00:15:04,160 Speaker 1: higher up you go on the food chain, which we'll 248 00:15:04,160 --> 00:15:07,560 Speaker 1: talk about in a minute. UM, the more that that 249 00:15:07,840 --> 00:15:11,640 Speaker 1: client feels a okay with emailing you at three in 250 00:15:11,680 --> 00:15:15,360 Speaker 1: the morning saying like, UM, I need to be reassured 251 00:15:15,400 --> 00:15:19,680 Speaker 1: about my celebrity status or whatever, um, and the publicist 252 00:15:19,760 --> 00:15:23,040 Speaker 1: needs to respond, you're basically on call all the time. Also, 253 00:15:23,080 --> 00:15:25,760 Speaker 1: at three in the morning, your client may have done 254 00:15:25,800 --> 00:15:30,600 Speaker 1: something really horrifically stupid and some paparazzi caught it and 255 00:15:30,640 --> 00:15:33,120 Speaker 1: now words starting to spread and you're fielding calls from 256 00:15:33,120 --> 00:15:36,080 Speaker 1: reporters at three in the morning to get a statement 257 00:15:36,200 --> 00:15:39,560 Speaker 1: on what your client did. Yeah. I mean when when 258 00:15:39,600 --> 00:15:41,760 Speaker 1: Twitter came out, I remember thinking at the time, like 259 00:15:42,400 --> 00:15:45,000 Speaker 1: publicists aren't gonna be around anymore because people are doing 260 00:15:45,000 --> 00:15:48,840 Speaker 1: this themselves. Well, they've actually figured out ways to use Twitter, 261 00:15:49,520 --> 00:15:52,200 Speaker 1: benefit ways to use Twitter. But Twitter is also their 262 00:15:52,200 --> 00:15:56,600 Speaker 1: biggest security blanket as well, because because of Twitter, more 263 00:15:56,640 --> 00:15:59,640 Speaker 1: and more celebrities are saying really stupid things at the 264 00:15:59,680 --> 00:16:02,200 Speaker 1: publicist is then going to have to cover their tracks, 265 00:16:02,680 --> 00:16:04,280 Speaker 1: so they'll take down the tweet and then try and 266 00:16:04,320 --> 00:16:09,440 Speaker 1: spend that or just you know, the apology is always 267 00:16:09,520 --> 00:16:13,440 Speaker 1: very funny to me awkward. Well, it's never like, did 268 00:16:13,440 --> 00:16:17,280 Speaker 1: you hear about Chris Carter, the NFL guy, he's a 269 00:16:17,280 --> 00:16:24,000 Speaker 1: former NFL player wide receiver. Yeah, he um is in 270 00:16:24,120 --> 00:16:27,920 Speaker 1: hot water this week because he spoke. Was hired by 271 00:16:27,960 --> 00:16:29,960 Speaker 1: the NFL to come in and speak to the rookies. 272 00:16:29,960 --> 00:16:32,480 Speaker 1: They often do that for guys that had been in trouble, 273 00:16:32,520 --> 00:16:35,280 Speaker 1: to come in and say, don't do what I did. Yeah, 274 00:16:35,320 --> 00:16:38,160 Speaker 1: sort of and um he said in his talk to 275 00:16:38,160 --> 00:16:41,160 Speaker 1: the Rookie Symposium said something about, you know, if you 276 00:16:41,160 --> 00:16:42,840 Speaker 1: get caught with you know, da da da da da, 277 00:16:42,880 --> 00:16:45,040 Speaker 1: he just make sure you have a fall guy on 278 00:16:45,080 --> 00:16:47,560 Speaker 1: your team, like the guy in the car that's like, 279 00:16:47,640 --> 00:16:51,640 Speaker 1: it's my weed. And he got in big trouble for that. 280 00:16:51,720 --> 00:16:56,880 Speaker 1: And his apology. His apology was was like that that's 281 00:16:56,880 --> 00:16:59,440 Speaker 1: not the kind of advice I would ever give young people. 282 00:17:00,000 --> 00:17:04,199 Speaker 1: It's like, but that's the advice you exactly gave young people, Like, 283 00:17:04,240 --> 00:17:07,360 Speaker 1: how can you say that days later? It's just so obvious. 284 00:17:07,400 --> 00:17:11,879 Speaker 1: It's a forced, insincere apology. So we either had a 285 00:17:11,920 --> 00:17:15,439 Speaker 1: bad publicist didn't listen to his publicist, because part of 286 00:17:15,440 --> 00:17:19,800 Speaker 1: the publicist job is when you're going to make the statement, 287 00:17:19,880 --> 00:17:24,280 Speaker 1: the public statement, the public apology, or whatever, the reasoning 288 00:17:24,280 --> 00:17:28,920 Speaker 1: behind it, the rationale, the um, the wording of it, 289 00:17:29,280 --> 00:17:32,639 Speaker 1: just the logic behind the apology is probably going to 290 00:17:32,680 --> 00:17:36,000 Speaker 1: be crafted by your publicists. At least help they're going 291 00:17:36,040 --> 00:17:38,040 Speaker 1: to help you with it. At the very least, they're 292 00:17:38,040 --> 00:17:41,200 Speaker 1: going to want to help you with it, right because 293 00:17:41,600 --> 00:17:45,640 Speaker 1: they're probably scared stupid that you're going to make it worse. Right, 294 00:17:45,760 --> 00:17:48,240 Speaker 1: And it sounds like there's a lot of crisis management 295 00:17:48,240 --> 00:17:51,240 Speaker 1: and that is a part of it, But publicists also 296 00:17:51,359 --> 00:17:54,160 Speaker 1: are just trying to cook up opportunities. Um. I think 297 00:17:54,200 --> 00:17:56,640 Speaker 1: that that's way more the day to day. Yeah, yeah, 298 00:17:56,680 --> 00:18:00,239 Speaker 1: for sure, depending on the client, of course. Um but 299 00:18:00,280 --> 00:18:04,439 Speaker 1: I remember our former boss Connell was in a band 300 00:18:04,840 --> 00:18:09,240 Speaker 1: years ago and I read online somewhere that his band 301 00:18:09,440 --> 00:18:13,439 Speaker 1: was I went to Elton John's do you remember this story? 302 00:18:13,880 --> 00:18:17,359 Speaker 1: Went to Elton John's house and spelled out their band 303 00:18:17,440 --> 00:18:20,919 Speaker 1: name and fire on his tennis court. I hadn't to 304 00:18:20,960 --> 00:18:23,240 Speaker 1: try and get on his label or something. That's a 305 00:18:23,280 --> 00:18:24,800 Speaker 1: great way to do it, I know, And I went 306 00:18:24,840 --> 00:18:26,160 Speaker 1: and asked it. I was like, dude, I can't believe 307 00:18:26,200 --> 00:18:27,840 Speaker 1: you guys did that. And he went we didn't do that. 308 00:18:28,400 --> 00:18:29,760 Speaker 1: I was like no, and he was like no, these 309 00:18:29,760 --> 00:18:32,920 Speaker 1: our publicists made that up. It's like nothing true about it. 310 00:18:32,960 --> 00:18:36,520 Speaker 1: And he's like no, they completely fabricated that story as 311 00:18:36,680 --> 00:18:40,560 Speaker 1: a publicity stunt that never happened. Uh. Yeah, So why 312 00:18:40,640 --> 00:18:42,880 Speaker 1: even go to the trouble of it where you can 313 00:18:42,920 --> 00:18:44,959 Speaker 1: just release a story that says that you did that 314 00:18:45,040 --> 00:18:47,639 Speaker 1: you hadn't that amazing when something like that could so 315 00:18:47,680 --> 00:18:52,159 Speaker 1: easily be fact check, like by calling Elton John Well, 316 00:18:52,320 --> 00:18:56,159 Speaker 1: that's the other thing. Like, I don't know, I don't know. 317 00:18:56,359 --> 00:18:59,800 Speaker 1: So I'm curious. I wonder how many media stories are 318 00:18:59,840 --> 00:19:03,399 Speaker 1: just totally fabricated matter of fact. You out there in 319 00:19:03,440 --> 00:19:06,639 Speaker 1: podcast land, let us know if you know a media 320 00:19:06,720 --> 00:19:09,720 Speaker 1: story that was just totally fabricated that everybody takes his fact. 321 00:19:10,240 --> 00:19:12,880 Speaker 1: We want to hear it. I love stuff like that. 322 00:19:12,920 --> 00:19:16,240 Speaker 1: I do too. Alright. We mentioned earlier that you might 323 00:19:16,320 --> 00:19:19,159 Speaker 1: end up getting the laundry or dry cleaning as a publicist, 324 00:19:19,400 --> 00:19:22,520 Speaker 1: if you're the publicist intern. Yeah, that's probably what's going 325 00:19:22,600 --> 00:19:24,240 Speaker 1: to happen, is you might get asked to go get 326 00:19:24,280 --> 00:19:26,040 Speaker 1: the laundry and then you will say, sure, I'll take 327 00:19:26,080 --> 00:19:27,679 Speaker 1: care of that for you, and then you will go 328 00:19:27,720 --> 00:19:30,439 Speaker 1: down the chain until you find the underling who was 329 00:19:30,640 --> 00:19:34,040 Speaker 1: trying to be a publicist who still does things like that. Right, 330 00:19:34,200 --> 00:19:36,560 Speaker 1: this person may or may not be in college, but 331 00:19:36,600 --> 00:19:39,800 Speaker 1: it's probably college age. That's something that I ran across. 332 00:19:40,200 --> 00:19:45,480 Speaker 1: If you want a career in as a publicist, you 333 00:19:45,520 --> 00:19:48,440 Speaker 1: do not need to spend a single penny on higher education. 334 00:19:49,280 --> 00:19:55,320 Speaker 1: The entire career of publicists begins as as a hands 335 00:19:55,359 --> 00:19:58,119 Speaker 1: on experience. You need to be in. You need to 336 00:19:58,119 --> 00:20:01,159 Speaker 1: be literate, You need to prob have a knack for 337 00:20:01,280 --> 00:20:05,960 Speaker 1: writing um in a journalistic way and crafting good headlines 338 00:20:06,440 --> 00:20:10,520 Speaker 1: and by proxy good email subject lines. But you don't 339 00:20:10,920 --> 00:20:13,959 Speaker 1: If you have that already before college, you don't need 340 00:20:14,000 --> 00:20:16,520 Speaker 1: to go to college. No, Like you can go in 341 00:20:16,840 --> 00:20:19,919 Speaker 1: major in journalism or communications or PR. But it's not 342 00:20:19,960 --> 00:20:22,679 Speaker 1: like you get that diploma, that PR diploma, and you're 343 00:20:22,680 --> 00:20:25,680 Speaker 1: gonna get like some entry level job as a publicist 344 00:20:25,680 --> 00:20:27,040 Speaker 1: and you're still gonna have to work your way out. 345 00:20:27,040 --> 00:20:29,080 Speaker 1: See it says right here, I have a PR degree, 346 00:20:29,160 --> 00:20:33,080 Speaker 1: So where's my job? My advice is to skip college 347 00:20:33,359 --> 00:20:37,440 Speaker 1: and go straight into the workforce as early as you can. 348 00:20:37,520 --> 00:20:39,000 Speaker 1: If this is what you want to do, you know, 349 00:20:39,400 --> 00:20:41,600 Speaker 1: I feel and I hope that there is becoming a 350 00:20:41,600 --> 00:20:45,480 Speaker 1: bigger understanding that there are certain fields out there. There 351 00:20:45,480 --> 00:20:48,240 Speaker 1: are careers out there where you don't have to go 352 00:20:48,320 --> 00:20:51,679 Speaker 1: to college, and there are careers out there where, like 353 00:20:51,800 --> 00:20:54,719 Speaker 1: you should go to a vocational school to learn that trade. 354 00:20:55,520 --> 00:20:58,400 Speaker 1: That college is not necessarily this end all be all, 355 00:20:58,400 --> 00:21:01,760 Speaker 1: that you have to spend money after money after money 356 00:21:01,760 --> 00:21:04,640 Speaker 1: to get a degree that might even not be used 357 00:21:04,720 --> 00:21:06,960 Speaker 1: in your field. But I mean that it needed a 358 00:21:07,000 --> 00:21:09,280 Speaker 1: degree to do what I'm doing. No one ever has 359 00:21:09,320 --> 00:21:10,879 Speaker 1: to see it, all right, And this is a this 360 00:21:10,960 --> 00:21:13,320 Speaker 1: is a perfect example of that, Chuck, Like, to be 361 00:21:13,400 --> 00:21:15,920 Speaker 1: a publicist, you do not need a degree. You need 362 00:21:16,119 --> 00:21:19,960 Speaker 1: hands on experience. You need basically what amounts to an apprenticeship. 363 00:21:20,240 --> 00:21:22,320 Speaker 1: That's right, Yeah, a good way to say it. So 364 00:21:22,440 --> 00:21:24,600 Speaker 1: go in and get that job in the mail room 365 00:21:24,800 --> 00:21:28,399 Speaker 1: or as an assistant or as an intern. Uh. And 366 00:21:28,480 --> 00:21:30,119 Speaker 1: it would be great if you still live at your 367 00:21:30,160 --> 00:21:32,120 Speaker 1: parents house at this point, because you're going to get 368 00:21:32,119 --> 00:21:34,919 Speaker 1: paid like next to nothing and you're going to be 369 00:21:34,960 --> 00:21:38,520 Speaker 1: doing all the grunt work. But if you are, if 370 00:21:38,520 --> 00:21:41,320 Speaker 1: you go in there with your mindset to I'm going 371 00:21:41,359 --> 00:21:43,480 Speaker 1: to learn this. I want to learn this and move up. 372 00:21:44,080 --> 00:21:46,000 Speaker 1: You're you're going to be in the right environment for 373 00:21:46,040 --> 00:21:48,880 Speaker 1: that absolutely. Uh. Like we said, you might be picking 374 00:21:48,920 --> 00:21:52,400 Speaker 1: up dry cleaning. You're going to be returning a lot 375 00:21:52,400 --> 00:21:55,159 Speaker 1: of phone calls, drafting a lot of um, probably not 376 00:21:55,359 --> 00:22:00,280 Speaker 1: so fun uh press releases that that is graduated from 377 00:22:00,320 --> 00:22:03,159 Speaker 1: the intern. Yeah. Well, I'm talking about being like a 378 00:22:03,240 --> 00:22:07,320 Speaker 1: junior assistant right after you get hired on. Yeah. Yeah, 379 00:22:07,440 --> 00:22:11,200 Speaker 1: and press releases that aren't like the sexy ones. You know, Um, 380 00:22:11,240 --> 00:22:13,199 Speaker 1: you're not gonna be writing like the press releases for 381 00:22:13,240 --> 00:22:15,800 Speaker 1: Billy Ray Cyrus in other words, No, those are sexy. 382 00:22:15,880 --> 00:22:20,640 Speaker 1: You'll be writing them for his dog, Okay, you know sure, 383 00:22:23,040 --> 00:22:28,200 Speaker 1: Freddie Freddie Cyrus, Freddie Freddie Cyrus. Okay. You are going 384 00:22:28,280 --> 00:22:33,480 Speaker 1: to be handling your publicists that you work for, their schedule, um, 385 00:22:33,520 --> 00:22:37,760 Speaker 1: their contacts. You're going to be putting together press skots 386 00:22:38,240 --> 00:22:42,480 Speaker 1: and epks electronic press skitts and blasting those out. Basically 387 00:22:42,520 --> 00:22:47,639 Speaker 1: all of the um nuts and bolts of the job 388 00:22:48,160 --> 00:22:51,560 Speaker 1: you're going to be doing as a junior uh staff 389 00:22:51,560 --> 00:22:54,720 Speaker 1: publicist or an assistant. Not a bad gig if that's 390 00:22:54,760 --> 00:22:56,879 Speaker 1: what you want to do and if you stick to 391 00:22:56,920 --> 00:22:58,719 Speaker 1: it and you're good at it, you're gonna end up 392 00:22:58,920 --> 00:23:02,000 Speaker 1: being a publicist. Not only are you getting the experience 393 00:23:02,040 --> 00:23:04,880 Speaker 1: you need on the job, you're also in a place 394 00:23:04,920 --> 00:23:08,879 Speaker 1: where your networking too, because that is probably tied for 395 00:23:08,960 --> 00:23:11,400 Speaker 1: first as far as like thinking like a journalist goes. 396 00:23:11,640 --> 00:23:14,520 Speaker 1: You need to be a pretty good networker. That's right, 397 00:23:14,520 --> 00:23:16,280 Speaker 1: And you know what, let's take a break and we 398 00:23:16,320 --> 00:23:20,560 Speaker 1: will talk more about networking and some of the skills 399 00:23:20,640 --> 00:23:38,439 Speaker 1: you still need. Cho Can I make a confession, I'm 400 00:23:38,480 --> 00:23:44,480 Speaker 1: possibly the worst networker on the planet. Uh, you didn't 401 00:23:44,520 --> 00:23:47,640 Speaker 1: have to tell me that I'm really bad at it. Yeah, 402 00:23:47,720 --> 00:23:50,400 Speaker 1: it's not your back, It isn't. Some people are good 403 00:23:50,400 --> 00:23:53,480 Speaker 1: at networking, pretty good at You're good at networking because 404 00:23:53,480 --> 00:23:58,880 Speaker 1: I enjoy it, and I don't consider it um networking 405 00:23:58,960 --> 00:24:02,520 Speaker 1: sounds like just doing something to serve you in the end. 406 00:24:03,720 --> 00:24:05,439 Speaker 1: I don't look at it that way. I look at 407 00:24:05,440 --> 00:24:10,680 Speaker 1: it like I enjoy making professional colleague, enjoy meeting and 408 00:24:11,480 --> 00:24:15,240 Speaker 1: getting to know professional colleagues, and then later on if 409 00:24:15,320 --> 00:24:16,679 Speaker 1: I can hit them up for something or if they 410 00:24:16,760 --> 00:24:18,679 Speaker 1: hit me up, that's great, But if not, it's just 411 00:24:19,040 --> 00:24:24,480 Speaker 1: something like you know, so, so the response to somebody 412 00:24:24,640 --> 00:24:26,359 Speaker 1: when they come and ask you for something you're like, 413 00:24:26,400 --> 00:24:30,200 Speaker 1: oh I saw this coming. That's not the way to respond. 414 00:24:30,440 --> 00:24:34,040 Speaker 1: Probably not. I'm trying to put myself out there a 415 00:24:34,040 --> 00:24:37,840 Speaker 1: little more. Oh yeah, yeah, Why is that just just? 416 00:24:38,160 --> 00:24:41,840 Speaker 1: I think that's a skill that everybody should have instead 417 00:24:41,840 --> 00:24:46,240 Speaker 1: of being like a misanthropic recluse, you know, put yourself 418 00:24:46,240 --> 00:24:49,440 Speaker 1: out there. I agree. Um, well, one of the skills 419 00:24:49,520 --> 00:24:52,520 Speaker 1: that I don't think we pinpointed was networking without seeming 420 00:24:52,640 --> 00:24:54,919 Speaker 1: like your networking, which is sort of the key what 421 00:24:55,000 --> 00:24:57,080 Speaker 1: I was just talking about. And I think maybe that 422 00:24:57,240 --> 00:24:59,719 Speaker 1: is it too, Like I feel like networking is a task. 423 00:25:00,160 --> 00:25:03,800 Speaker 1: Is if I just relaxed and enjoyed it and like 424 00:25:03,960 --> 00:25:08,880 Speaker 1: just you know, communing with a fellow human being, isn't 425 00:25:08,880 --> 00:25:13,040 Speaker 1: that what it's all about? It's all it is like that, 426 00:25:13,160 --> 00:25:16,680 Speaker 1: then I'm sure it would be much more relaxing. Um. 427 00:25:17,080 --> 00:25:21,400 Speaker 1: I read a blog and I sent it to you, 428 00:25:22,040 --> 00:25:24,960 Speaker 1: and I want to shout them out because they sonic 429 00:25:25,040 --> 00:25:29,000 Speaker 1: bids S O N I C B I D S. 430 00:25:30,480 --> 00:25:33,159 Speaker 1: It's a blog where they did an interview that was 431 00:25:33,200 --> 00:25:37,520 Speaker 1: pretty insightful. Actually, they did a double interview, a dual 432 00:25:37,560 --> 00:25:40,680 Speaker 1: interview with Julie Lichtenstein, a thirty seven Media and Lily 433 00:25:40,720 --> 00:25:44,159 Speaker 1: Golightly of Golightly Media, And I think they worked with 434 00:25:44,200 --> 00:25:49,040 Speaker 1: bands and musical artists mainly, but it was super insightful 435 00:25:49,160 --> 00:25:53,040 Speaker 1: and they said, Um, just some little tidbits here, Like 436 00:25:53,080 --> 00:25:56,760 Speaker 1: I was always curious how they get paid, um, And 437 00:25:56,800 --> 00:26:00,399 Speaker 1: I think if you're a publicist for a person and 438 00:26:00,520 --> 00:26:02,800 Speaker 1: like you were on retainer, then you just get a 439 00:26:02,800 --> 00:26:05,480 Speaker 1: salary um, or if you're part of a firm that 440 00:26:05,560 --> 00:26:08,080 Speaker 1: just works for that person. But you can also just 441 00:26:08,119 --> 00:26:10,800 Speaker 1: be hired for a campaign. Right, So if you're a 442 00:26:10,840 --> 00:26:13,199 Speaker 1: band and you have gone to the trouble of like 443 00:26:13,280 --> 00:26:17,080 Speaker 1: going in and hiring a producer to produce your album, 444 00:26:17,359 --> 00:26:19,600 Speaker 1: and like you've made a studio quality album that you're 445 00:26:19,600 --> 00:26:23,159 Speaker 1: proud of, you might want to hit everybody up or 446 00:26:23,640 --> 00:26:26,600 Speaker 1: gather around another two grand to hire a publicist for 447 00:26:26,600 --> 00:26:32,359 Speaker 1: a month to release that album correctly. And like just 448 00:26:32,440 --> 00:26:35,520 Speaker 1: hiring a publicist isn't going to automatically make it great. 449 00:26:36,000 --> 00:26:38,399 Speaker 1: Like you need to say, can we see some of 450 00:26:38,440 --> 00:26:41,240 Speaker 1: the other campaigns you've run? What are your ideas for 451 00:26:41,280 --> 00:26:44,959 Speaker 1: this campaign? Um? Who have some of your clients been 452 00:26:45,000 --> 00:26:48,520 Speaker 1: in the past? Um? What are what are what's some 453 00:26:48,600 --> 00:26:52,040 Speaker 1: of the press that you've gotten. Yeah, you don't want 454 00:26:52,040 --> 00:26:54,720 Speaker 1: to just be like throw a dart at a phone book, 455 00:26:55,400 --> 00:26:57,800 Speaker 1: do your research because it's too grand and you're an 456 00:26:57,880 --> 00:27:00,960 Speaker 1: upcoming band and that's just that's not chump change. But 457 00:27:01,800 --> 00:27:04,440 Speaker 1: if you if you look at it as a wise investment, 458 00:27:04,480 --> 00:27:06,680 Speaker 1: and you do invest in wisely and a good publicist, 459 00:27:06,760 --> 00:27:10,640 Speaker 1: it could make a huge difference for you. Agreed. Um. 460 00:27:10,680 --> 00:27:14,120 Speaker 1: This Julie said that, Uh, they try and get out 461 00:27:14,160 --> 00:27:17,400 Speaker 1: for for a major artist, three or four months ahead 462 00:27:17,400 --> 00:27:19,120 Speaker 1: of the release of the album is when they want 463 00:27:19,119 --> 00:27:21,399 Speaker 1: to start their job. So it's not like, hey, it 464 00:27:21,440 --> 00:27:24,639 Speaker 1: drops next week, let's think of some good ideas, you know, 465 00:27:24,680 --> 00:27:27,440 Speaker 1: they want some good lead time. Uh. And they said 466 00:27:27,480 --> 00:27:32,359 Speaker 1: that they like to work around goals. Um, if they're 467 00:27:32,680 --> 00:27:35,080 Speaker 1: if it's like a tour, like for us going on 468 00:27:35,119 --> 00:27:39,360 Speaker 1: our tour, we don't have a publicist, but we have 469 00:27:40,359 --> 00:27:43,560 Speaker 1: promoters working with venues that sort of do the job 470 00:27:43,600 --> 00:27:48,160 Speaker 1: of a publicist as far as trying to sell tickets. Um. 471 00:27:48,200 --> 00:27:50,560 Speaker 1: But if you are booking a tour and you have 472 00:27:50,600 --> 00:27:52,280 Speaker 1: a publicist, they're going to be the ones that are 473 00:27:52,800 --> 00:27:57,000 Speaker 1: getting you on the local radio stations, morning TV, getting 474 00:27:57,000 --> 00:28:01,520 Speaker 1: you in the local newspaper or alternative newspaper to get 475 00:28:01,520 --> 00:28:04,959 Speaker 1: you some pressed. And this is I mean if you 476 00:28:05,160 --> 00:28:08,080 Speaker 1: have um, like, this is stuff you can do yourself. 477 00:28:08,480 --> 00:28:10,640 Speaker 1: But one of the things that you are hiring when 478 00:28:10,640 --> 00:28:14,239 Speaker 1: you hire a publicists their contexts, Like you don't have 479 00:28:14,280 --> 00:28:17,000 Speaker 1: the context, you're just the band. One of the problems 480 00:28:17,080 --> 00:28:19,760 Speaker 1: is that you are it's going to be tough for 481 00:28:19,760 --> 00:28:23,040 Speaker 1: you to think objectively, like you're not gonna understand why 482 00:28:23,119 --> 00:28:25,840 Speaker 1: every journalist you talked to doesn't want to automatically do 483 00:28:25,960 --> 00:28:28,040 Speaker 1: a long form piece on how great your band is. 484 00:28:28,800 --> 00:28:33,960 Speaker 1: Publicists is going to be dispassionate enough and removed enough 485 00:28:34,000 --> 00:28:36,920 Speaker 1: that they can see it objectively through a journalists size 486 00:28:36,960 --> 00:28:39,360 Speaker 1: and then pitch it in a way that's probably going 487 00:28:39,400 --> 00:28:43,600 Speaker 1: to get better, um more more bites. Yeah, that's a 488 00:28:43,600 --> 00:28:46,160 Speaker 1: good way to put it. Because the artists we've even 489 00:28:46,200 --> 00:28:48,400 Speaker 1: experienced this is the ones who gets their feelings or 490 00:28:49,120 --> 00:28:51,320 Speaker 1: saying like, oh man, that you know they interviewed us 491 00:28:51,360 --> 00:28:52,720 Speaker 1: last time, why did they do it this time? And 492 00:28:52,760 --> 00:28:55,600 Speaker 1: they're always great about massaging the ego a little bit, 493 00:28:55,600 --> 00:28:59,040 Speaker 1: saying like it's okay, guys, there's no big deal, because um, 494 00:28:59,080 --> 00:29:03,200 Speaker 1: that doesn't do much for anyway. Lie, right, we got 495 00:29:03,200 --> 00:29:07,160 Speaker 1: this other thing that's better lie right. Um. The other 496 00:29:07,200 --> 00:29:08,920 Speaker 1: thing they're gonna be doing if they work for you, 497 00:29:08,960 --> 00:29:11,400 Speaker 1: is are gonna be sending you, uh weekly or bi 498 00:29:11,400 --> 00:29:15,720 Speaker 1: weekly reports on what's lined up, who passed on stuff, 499 00:29:15,800 --> 00:29:19,880 Speaker 1: who who bit um stuff like that, Like they're keeping 500 00:29:19,880 --> 00:29:22,520 Speaker 1: you informed. You're not just like in a black hole. 501 00:29:22,760 --> 00:29:24,760 Speaker 1: And some artists like to be well in touch on 502 00:29:24,840 --> 00:29:28,160 Speaker 1: that stuff. And some probably don't care about being bothered. 503 00:29:29,720 --> 00:29:35,880 Speaker 1: They just want to be on Man. Conan shot in 504 00:29:35,920 --> 00:29:40,400 Speaker 1: Atlanta fifteen minutes from our house where we live, and 505 00:29:40,480 --> 00:29:43,920 Speaker 1: we couldn't get on Conan and it was while our 506 00:29:43,960 --> 00:29:48,640 Speaker 1: TV show is debuting. You don't have to remind me. 507 00:29:48,920 --> 00:29:53,040 Speaker 1: Let's talk Penny C. Santi Vieri, Yeah, from HuffPo. She 508 00:29:53,600 --> 00:29:57,080 Speaker 1: is the author and CEO of Marketing Experts, Inc. And 509 00:29:57,160 --> 00:30:00,360 Speaker 1: she listed out nine things that a good publicist does. 510 00:30:01,040 --> 00:30:03,480 Speaker 1: What's number one? Chuck? Can you guess? I think like 511 00:30:03,520 --> 00:30:06,240 Speaker 1: a journalist? That's right. You already said that and you 512 00:30:06,280 --> 00:30:09,800 Speaker 1: were right. It's the number one rule. Number two rules, 513 00:30:09,920 --> 00:30:13,960 Speaker 1: know the rules, right, You gotta play within the game 514 00:30:14,360 --> 00:30:16,440 Speaker 1: if you start and you can bend rules, but if 515 00:30:16,480 --> 00:30:20,360 Speaker 1: you start breaking them, people have a long memory. Well here, yeah, 516 00:30:20,440 --> 00:30:23,840 Speaker 1: if you go on and read. Um, just type the 517 00:30:24,360 --> 00:30:29,800 Speaker 1: phrase rules of pitching and publicity into your favorite search 518 00:30:29,840 --> 00:30:32,800 Speaker 1: engine and it will bring up Apparently one of the 519 00:30:32,880 --> 00:30:35,880 Speaker 1: journalist things journalists like to do in their downtime is 520 00:30:35,960 --> 00:30:41,240 Speaker 1: right lengthy blog post mocking pr and publicists don't follow 521 00:30:41,280 --> 00:30:44,640 Speaker 1: the rules of pitching. So, um, one of the rules 522 00:30:44,800 --> 00:30:50,480 Speaker 1: is no phone calls. You just don't use the phone email. Yeah, 523 00:30:50,840 --> 00:30:53,800 Speaker 1: especially if you're cold calling people like I guess if 524 00:30:53,800 --> 00:30:55,440 Speaker 1: you have a relationship with somebody, you can pick up 525 00:30:55,440 --> 00:30:58,520 Speaker 1: the phone and column, but you you don't send an 526 00:30:58,720 --> 00:31:03,200 Speaker 1: email blast and then a day later follow up on 527 00:31:03,240 --> 00:31:07,280 Speaker 1: the email by phone. Apparently that's the worst thing you 528 00:31:07,320 --> 00:31:09,640 Speaker 1: can do. Yeah, you don't want to bug people, know, 529 00:31:09,960 --> 00:31:13,600 Speaker 1: and it's very easy to come off as like pestering 530 00:31:13,640 --> 00:31:17,520 Speaker 1: a reporter as publicist. So you need to know the rules, 531 00:31:17,720 --> 00:31:20,200 Speaker 1: or your publicist needs to know the rules. Here's a 532 00:31:20,200 --> 00:31:22,480 Speaker 1: good one that I didn't think about reading outside of 533 00:31:22,520 --> 00:31:25,480 Speaker 1: your market. I'm sure it's pretty easy to just think 534 00:31:25,720 --> 00:31:28,200 Speaker 1: New York in l A, Like, what else do I 535 00:31:28,240 --> 00:31:31,080 Speaker 1: need to know about? Well, not even that. It's like, um, 536 00:31:31,160 --> 00:31:34,320 Speaker 1: if you're a band outside of your industry, yeah, you know, 537 00:31:34,440 --> 00:31:37,480 Speaker 1: and just start to think of like, oh, well, we 538 00:31:37,640 --> 00:31:41,440 Speaker 1: actually sing this song about the oil industry and oil 539 00:31:41,520 --> 00:31:44,440 Speaker 1: prices are going through the roofs, so maybe maybe the 540 00:31:44,480 --> 00:31:46,480 Speaker 1: Today Show would want to talk to us about our songs. 541 00:31:46,880 --> 00:31:49,480 Speaker 1: I didn't think about that. I'd be a great publicist. 542 00:31:50,880 --> 00:31:55,440 Speaker 1: I'm terrible at networking. UM, Google alerts. That's kind of 543 00:31:55,440 --> 00:31:59,440 Speaker 1: a no brainer. I would think. UM, understanding the importance 544 00:31:59,440 --> 00:32:02,520 Speaker 1: of local met the that's a good one because while 545 00:32:02,600 --> 00:32:05,680 Speaker 1: your artist is not gonna be super stoked about appearing 546 00:32:05,720 --> 00:32:09,760 Speaker 1: on Good Morning Toledo, Hey, if there's a tie like 547 00:32:09,760 --> 00:32:13,040 Speaker 1: you're from Toledo, like you, then that's probably a smart 548 00:32:13,080 --> 00:32:16,240 Speaker 1: thing to do because the local media loves people that 549 00:32:16,280 --> 00:32:22,800 Speaker 1: were from there that moved away. Plus, UM, Mrs sance 550 00:32:22,920 --> 00:32:26,520 Speaker 1: Cvari makes this point or miss santy Viry sorry, um 551 00:32:26,560 --> 00:32:29,600 Speaker 1: makes this point that, Um, you never know where a 552 00:32:29,680 --> 00:32:32,440 Speaker 1: local contact is going to end up. Sure might hit 553 00:32:32,480 --> 00:32:34,360 Speaker 1: the big time. They might work for USA Today in 554 00:32:34,400 --> 00:32:38,000 Speaker 1: a couple of months. Yeah, it doesn't get bigger than that. Uh. 555 00:32:38,000 --> 00:32:40,160 Speaker 1: And if they if they hit the big time on 556 00:32:40,280 --> 00:32:42,720 Speaker 1: their end and they have you as like a contact, 557 00:32:43,200 --> 00:32:45,480 Speaker 1: it could help you out big time. That's right. Uh. 558 00:32:45,480 --> 00:32:49,280 Speaker 1: And then earlier you mentioned something about subject lines for emails. 559 00:32:49,360 --> 00:32:53,400 Speaker 1: I never really thought about this, but um, Penny says, 560 00:32:54,400 --> 00:32:56,480 Speaker 1: can I call her Penny? You can't in the first 561 00:32:56,520 --> 00:32:59,960 Speaker 1: name basis I call her miss san Sivilleri. Okay, what's 562 00:33:00,040 --> 00:33:02,360 Speaker 1: She says that crafting a subject line is one of 563 00:33:02,400 --> 00:33:05,680 Speaker 1: the most important things that you can do as a publicist, 564 00:33:06,040 --> 00:33:09,480 Speaker 1: and that they agonize over this, and it makes total 565 00:33:09,520 --> 00:33:15,480 Speaker 1: sense with the glut of emails that people receive, especially journalists. Uh, 566 00:33:15,640 --> 00:33:18,520 Speaker 1: you want to grab their attention otherwise it's just going 567 00:33:18,560 --> 00:33:22,640 Speaker 1: to be by bye time. So but you also have 568 00:33:22,680 --> 00:33:26,200 Speaker 1: to redrafting, editing, tweaking, she says. It's just like maddening 569 00:33:26,200 --> 00:33:27,840 Speaker 1: how much you have to do that. Yeah, that would 570 00:33:27,920 --> 00:33:31,760 Speaker 1: drive me crazy. Yeah, because it's the minutia. So much 571 00:33:31,800 --> 00:33:35,200 Speaker 1: importance on the minutiae. But it's true, and you have 572 00:33:35,280 --> 00:33:37,880 Speaker 1: to you have to put a lot of thought into it. 573 00:33:38,080 --> 00:33:40,480 Speaker 1: But you also probably can't come off as having put 574 00:33:40,480 --> 00:33:43,160 Speaker 1: too much thought into where else it seems desperate, which 575 00:33:43,160 --> 00:33:47,080 Speaker 1: she'll turn somebody off. Publicists want to kill journalists and 576 00:33:47,240 --> 00:33:51,280 Speaker 1: vice versa. Yeah, it sounds like a weird relationship for sure, 577 00:33:51,880 --> 00:33:54,440 Speaker 1: you know, and then also, did you look up media leads? 578 00:33:55,640 --> 00:34:00,040 Speaker 1: So basically there's services out there where journalists say I 579 00:34:00,080 --> 00:34:04,160 Speaker 1: need a quote on I'm doing a piece on nuclear fusion, 580 00:34:04,200 --> 00:34:06,040 Speaker 1: and I don't even know what that is. So the 581 00:34:06,200 --> 00:34:10,640 Speaker 1: source and then this this this UM service that the 582 00:34:11,360 --> 00:34:14,920 Speaker 1: journalist calls puts out like a daily year's you know, 583 00:34:15,080 --> 00:34:18,160 Speaker 1: maybe even more than once a day newsletter blasts to 584 00:34:18,280 --> 00:34:21,879 Speaker 1: PR people who pay for the service, and then they 585 00:34:21,920 --> 00:34:24,040 Speaker 1: go through and say, oh, I've actually got a nuclear 586 00:34:24,040 --> 00:34:28,200 Speaker 1: physicist on my payroll, and I'm I'm going to connect him. 587 00:34:28,320 --> 00:34:33,359 Speaker 1: We've been connected that way before, huh, when we had 588 00:34:33,400 --> 00:34:37,560 Speaker 1: different PR firms working for worth US at times UM 589 00:34:37,680 --> 00:34:39,480 Speaker 1: they've gotten in touch and say it said so and 590 00:34:39,520 --> 00:34:42,960 Speaker 1: so at SpaceX UM wants to know if you want 591 00:34:42,960 --> 00:34:44,680 Speaker 1: to come on and talk about this or when we 592 00:34:44,719 --> 00:34:48,520 Speaker 1: did that stuff on ABC about when the housing crisis hit. Yeah, 593 00:34:48,560 --> 00:34:52,440 Speaker 1: because we're financial experts. Yeah, so stuff like that. Yeah, 594 00:34:52,480 --> 00:34:54,200 Speaker 1: I guess it used to come across our desk every 595 00:34:54,200 --> 00:34:58,120 Speaker 1: now and then. Well, there's there's subscription services that connect 596 00:34:58,200 --> 00:35:01,440 Speaker 1: people through leads. From what I'm seeing is Twitter is 597 00:35:01,480 --> 00:35:04,839 Speaker 1: now I'm filling that void a lot where you can 598 00:35:04,920 --> 00:35:07,759 Speaker 1: just search Twitter for the hashtag h A r oh, 599 00:35:07,920 --> 00:35:12,520 Speaker 1: help a reporter out the reporters um. And then also 600 00:35:12,600 --> 00:35:15,480 Speaker 1: I guess there's a lot of PR tastemakers out there 601 00:35:15,600 --> 00:35:20,120 Speaker 1: um that are just super connected and will basically tweet 602 00:35:20,160 --> 00:35:22,040 Speaker 1: a lead and you don't have to pay a thousand 603 00:35:22,080 --> 00:35:24,680 Speaker 1: dollars a more for that subscription service. You just follow 604 00:35:24,760 --> 00:35:28,000 Speaker 1: certain people on Twitter, and as a PR person, you 605 00:35:28,080 --> 00:35:31,239 Speaker 1: might have somebody that's a client that you connect. Yeah, 606 00:35:31,239 --> 00:35:34,040 Speaker 1: the whole that whole new job of being an aggregator 607 00:35:34,080 --> 00:35:37,840 Speaker 1: a curator like that. Yeah, like people do that and 608 00:35:37,880 --> 00:35:40,840 Speaker 1: that's all they do. But we also live in an 609 00:35:40,840 --> 00:35:45,160 Speaker 1: age where people are famous for being famous. Man, I 610 00:35:45,239 --> 00:35:47,720 Speaker 1: need to take back a little bit about my tirade 611 00:35:47,719 --> 00:35:52,040 Speaker 1: about liars. I think that what I'm talking about our 612 00:35:52,120 --> 00:35:56,359 Speaker 1: people publicists for like big celebrities and stuff like that. 613 00:35:56,920 --> 00:36:00,480 Speaker 1: Like we've had publicists work with us and at that 614 00:36:01,360 --> 00:36:04,120 Speaker 1: of the clients that they work with are like people 615 00:36:04,120 --> 00:36:06,319 Speaker 1: like us, where you don't have to like lie and spend. Yeah, 616 00:36:06,360 --> 00:36:08,520 Speaker 1: we're always on our best behavior. Yeah, it's just you know, 617 00:36:08,680 --> 00:36:10,759 Speaker 1: regular stuff like let me find a good opportunity for 618 00:36:10,800 --> 00:36:14,560 Speaker 1: you and connect to you. And so it's I was overstating, 619 00:36:14,600 --> 00:36:16,400 Speaker 1: and I think that's just the far edge of the 620 00:36:16,440 --> 00:36:21,080 Speaker 1: celebrity end of things, because I just got to thinking 621 00:36:21,080 --> 00:36:22,759 Speaker 1: about what if they're listening. I don't want them to 622 00:36:22,760 --> 00:36:24,520 Speaker 1: think I didn't think they were doing a good job. 623 00:36:25,080 --> 00:36:27,279 Speaker 1: He did a great job. We'll wait to back off 624 00:36:27,320 --> 00:36:29,520 Speaker 1: of that one, Chuck. I got one more little thing 625 00:36:30,320 --> 00:36:36,200 Speaker 1: on Jim Moron Moran. You just said moron m O 626 00:36:36,320 --> 00:36:39,600 Speaker 1: R A N. I think Moran not the way the 627 00:36:39,640 --> 00:36:43,200 Speaker 1: friends say moron. Uh. He is was known as the 628 00:36:43,239 --> 00:36:47,000 Speaker 1: master of the publicity stunt back in the day. Like 629 00:36:47,120 --> 00:36:49,279 Speaker 1: he did things. What his big thing was was to 630 00:36:49,280 --> 00:36:52,880 Speaker 1: take a saying and try and disprove it, like for 631 00:36:52,920 --> 00:36:56,280 Speaker 1: a company. So he literally went to Alaska on behalf 632 00:36:56,280 --> 00:36:59,440 Speaker 1: of g E to sell a refrigerator to Uh, well 633 00:36:59,440 --> 00:37:00,719 Speaker 1: it says an s come out. But I guess in 634 00:37:00,719 --> 00:37:04,400 Speaker 1: any wits what you would say today. Um, he walked 635 00:37:04,440 --> 00:37:06,360 Speaker 1: a bull through a china shop in New York City 636 00:37:07,840 --> 00:37:11,200 Speaker 1: is a stunt. I think they broke some things. He 637 00:37:11,280 --> 00:37:14,560 Speaker 1: got on a horse for a politician and changed directions 638 00:37:14,600 --> 00:37:17,920 Speaker 1: midstream on the horse like rode it through a river 639 00:37:18,000 --> 00:37:22,480 Speaker 1: and change directions like you can't do this. Uh. And 640 00:37:22,520 --> 00:37:24,920 Speaker 1: then in nine nine for the Premier of the Mouse 641 00:37:24,960 --> 00:37:29,320 Speaker 1: That Roared the Great Peter Seller's movie he opened an embassy. 642 00:37:29,360 --> 00:37:32,680 Speaker 1: Remember the movie was about a small country that declared 643 00:37:32,719 --> 00:37:35,240 Speaker 1: war in a big country because they wanted to declare 644 00:37:35,280 --> 00:37:38,000 Speaker 1: war in the US and then surrender and then get 645 00:37:38,000 --> 00:37:40,960 Speaker 1: financially from around the world because their economy was but 646 00:37:41,000 --> 00:37:44,560 Speaker 1: they ended up winning or something. I don't he opened 647 00:37:44,600 --> 00:37:48,600 Speaker 1: an embassy in Washington for a mythical country. Yeah. Speaking 648 00:37:48,640 --> 00:37:51,479 Speaker 1: of By the way, I finally saw a Doctor Strangelove. Oh, 649 00:37:51,520 --> 00:37:54,960 Speaker 1: really great movie, one of the best. It's up there 650 00:37:55,040 --> 00:37:58,320 Speaker 1: for sure, one of the best satires. Let's say it 651 00:37:58,440 --> 00:38:02,319 Speaker 1: is a great movie. Great movie. And Peter Seller's man 652 00:38:02,400 --> 00:38:05,840 Speaker 1: just he did great. But also I mean, like George C. 653 00:38:06,000 --> 00:38:08,279 Speaker 1: Scott was amazing, and he was amazing. And the guy 654 00:38:08,280 --> 00:38:11,120 Speaker 1: I can't remember his name that played the colonel or whatever, 655 00:38:11,160 --> 00:38:13,200 Speaker 1: the one who lost his marvels. Yea, yeah he was. 656 00:38:13,440 --> 00:38:18,759 Speaker 1: He was so good. Everybody was slim Slim Chills or 657 00:38:18,920 --> 00:38:23,480 Speaker 1: slim Pickins, Slim Pickins Chills. Yeah, there's Chili. Chill Wills 658 00:38:24,120 --> 00:38:29,759 Speaker 1: was another like what country Western actor, Chill Wills, I 659 00:38:29,760 --> 00:38:32,080 Speaker 1: think is his name, Chill Wills. You'd recognize him if 660 00:38:32,080 --> 00:38:37,399 Speaker 1: you saw his face, Okay, Chill Wills, All right, of course, 661 00:38:37,480 --> 00:38:42,160 Speaker 1: Chill Wills makes an appearance and How Publicist Works episode No, 662 00:38:42,160 --> 00:38:44,759 Speaker 1: I got nothing else, Thank goodness. If you want to 663 00:38:44,760 --> 00:38:47,120 Speaker 1: know more about publicists, you can take this word in 664 00:38:47,200 --> 00:38:49,759 Speaker 1: the search part how stuff Works dot com? And I 665 00:38:49,840 --> 00:38:54,480 Speaker 1: said search parts was time for listening to mail Did 666 00:38:54,600 --> 00:38:57,799 Speaker 1: have one more thing? What was that movie America's Sweethearts? 667 00:38:57,880 --> 00:39:00,759 Speaker 1: Did you ever see that? With John cusack Down? You 668 00:39:00,800 --> 00:39:04,640 Speaker 1: know Billy Crystal was played a publicist a pain in 669 00:39:04,640 --> 00:39:10,200 Speaker 1: the butt Hollywood couple. Oh, best, best portrayal of a 670 00:39:10,200 --> 00:39:13,440 Speaker 1: publicist is on Seinfeld. The mom from that seventies show Members. 671 00:39:13,480 --> 00:39:18,080 Speaker 1: She played Seinfeld's publicist. Oh she was. Yeah, she tried 672 00:39:18,120 --> 00:39:20,760 Speaker 1: to get the airline pilot kicked out of Jerry's show 673 00:39:20,840 --> 00:39:23,839 Speaker 1: and he ended up getting I think it's the one 674 00:39:23,880 --> 00:39:29,000 Speaker 1: where Kramer's at JFK or LaGuardia. He's making bets on 675 00:39:29,120 --> 00:39:31,160 Speaker 1: arrivals and he ends up using the son of Sam 676 00:39:31,200 --> 00:39:35,719 Speaker 1: mail Bag as collateral. Right, great episode, but the mom 677 00:39:35,760 --> 00:39:40,200 Speaker 1: from that seventies show played Jerry's publicist. Yeah, who was 678 00:39:40,200 --> 00:39:44,560 Speaker 1: also on Friends? What was she friends? She played Phoebe's 679 00:39:44,640 --> 00:39:49,439 Speaker 1: half brother. Giovanni Ribisi played his girlfriend or wife, Oh yeah, 680 00:39:49,440 --> 00:39:52,160 Speaker 1: which is a weird like a mismatch couples, and I 681 00:39:52,200 --> 00:39:55,759 Speaker 1: think they were. They got her to be a surrogate 682 00:39:55,800 --> 00:40:00,040 Speaker 1: for them. Okay, when Lisa Kudro got pregnant realized, I 683 00:40:00,080 --> 00:40:02,000 Speaker 1: think it's how he handled it. We have watched a 684 00:40:02,040 --> 00:40:09,160 Speaker 1: lot of all right, I'm gonna call this one. Uh uh. 685 00:40:09,400 --> 00:40:12,440 Speaker 1: We were actually right, and this lady was nice at 686 00:40:12,440 --> 00:40:16,040 Speaker 1: the dinner party. How's that perspic luve? Okay, hey, guys, 687 00:40:16,040 --> 00:40:17,520 Speaker 1: have a little story. I was at a small dinner 688 00:40:17,520 --> 00:40:22,719 Speaker 1: party where the host was making his own sea salt. 689 00:40:22,760 --> 00:40:25,840 Speaker 1: The topic about It's one of those dinner parties. The 690 00:40:25,880 --> 00:40:27,800 Speaker 1: topic of kosher salt came up, so I dropped the 691 00:40:27,840 --> 00:40:30,280 Speaker 1: fact from Your Salt episode that Kasher salt is actually 692 00:40:30,800 --> 00:40:32,600 Speaker 1: just salt used for drawing blood out of meat to 693 00:40:32,600 --> 00:40:35,360 Speaker 1: make a kosher not salt blessed by a rabbi, and 694 00:40:35,360 --> 00:40:38,160 Speaker 1: the fellow guest disagreed, which I responded, I'm quite true 695 00:40:38,160 --> 00:40:40,680 Speaker 1: about this. The host then said, raise your hand if 696 00:40:40,680 --> 00:40:43,520 Speaker 1: you're Jewish, and the guy that disputed me raised his 697 00:40:43,600 --> 00:40:47,480 Speaker 1: hand felt rather embarrassed while he explained to me what 698 00:40:47,600 --> 00:40:50,640 Speaker 1: kosher means and that salt also goes through the same 699 00:40:50,719 --> 00:40:53,839 Speaker 1: kosher process that would ever explained how I backed down 700 00:40:53,840 --> 00:40:56,400 Speaker 1: and didn't try to defend the fact that I just 701 00:40:56,440 --> 00:40:58,840 Speaker 1: told It's not that I doubted you guys, though I 702 00:40:58,920 --> 00:41:01,080 Speaker 1: jokingly said I'd write any mail to complain, but it's 703 00:41:01,080 --> 00:41:04,320 Speaker 1: because appeal is disrespectful to correct someone on their own heritage. 704 00:41:04,800 --> 00:41:07,920 Speaker 1: Good move. I also didn't want to start any petty 705 00:41:07,920 --> 00:41:11,400 Speaker 1: debate with someone at someone else's dinner party, also a 706 00:41:11,440 --> 00:41:14,400 Speaker 1: good move, so I decided to take in the embarrassment 707 00:41:14,440 --> 00:41:16,680 Speaker 1: while he was explaining what pocher is at the same 708 00:41:16,719 --> 00:41:20,439 Speaker 1: time eating a splite of pasta with Rizo. I hope 709 00:41:20,480 --> 00:41:22,440 Speaker 1: you find this amusing. Please keep up the good work. 710 00:41:22,440 --> 00:41:23,839 Speaker 1: If you read on the show, please give a shout 711 00:41:23,880 --> 00:41:26,080 Speaker 1: out to my friend Amber, who introduced me to the show. 712 00:41:26,120 --> 00:41:30,480 Speaker 1: And that is from Chloe uh to say. So, wait 713 00:41:30,520 --> 00:41:33,480 Speaker 1: a minute, Chuck, were we right and the guy was wrong? 714 00:41:33,760 --> 00:41:35,960 Speaker 1: We were right. The Jewish guy was wrong because I 715 00:41:36,000 --> 00:41:38,840 Speaker 1: looked it up today just to be sure, and apparently 716 00:41:38,920 --> 00:41:42,440 Speaker 1: kosher salt is kosher because in fact, they said it 717 00:41:42,480 --> 00:41:45,719 Speaker 1: should be called koshering salt. Yeah, because it's used to 718 00:41:45,760 --> 00:41:48,000 Speaker 1: make things kosher. It is not the salt itself, it's kosure. 719 00:41:48,080 --> 00:41:49,880 Speaker 1: It would have kept Chloe out of that kind of 720 00:41:49,880 --> 00:41:52,120 Speaker 1: suspostion Chloe, it sounds like you have a lot of 721 00:41:52,800 --> 00:41:56,640 Speaker 1: tact and dignity, yes, and that it sounds like, yeah, 722 00:41:56,680 --> 00:41:58,200 Speaker 1: the guy's a bit of a chlow part. I'm not 723 00:41:58,360 --> 00:42:04,120 Speaker 1: ruining the dinner party. So that is from Chloe in Sydney, Australia. 724 00:42:05,080 --> 00:42:07,440 Speaker 1: Thank you. If you want to get in touch with us, 725 00:42:07,920 --> 00:42:10,000 Speaker 1: we want to hear about all of your misadventures out 726 00:42:10,000 --> 00:42:12,880 Speaker 1: there based on Stuff you Should Know. You can tweak 727 00:42:12,920 --> 00:42:15,000 Speaker 1: to us at s y s K podcast. You can 728 00:42:15,080 --> 00:42:17,319 Speaker 1: join us on Facebook dot com slash Stuff you Should Know. 729 00:42:17,640 --> 00:42:19,840 Speaker 1: You can send us an email to Stuff Podcast at 730 00:42:19,840 --> 00:42:22,319 Speaker 1: how stuff Works dot com and has always joined us 731 00:42:22,320 --> 00:42:24,200 Speaker 1: at our home on the web, Stuff you Should Know 732 00:42:24,280 --> 00:42:32,120 Speaker 1: dot com. For more on this and thousands of other topics, 733 00:42:32,200 --> 00:42:41,000 Speaker 1: does it how stuff Works dot com