WEBVTT - The NFL's Mike North Discusses How the 2022 Jets Schedule Was Made (5/17)

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<v Speaker 1>We're presented by wind Beat. Betty is a team sport

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<v Speaker 1>put together at win bet. NFL Vice President of Broadcast Planning,

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<v Speaker 1>Mike North, what was your weekend like after you finally

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<v Speaker 1>put this thing to bet Oh, was a little relaxing,

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<v Speaker 1>but also still a little tense when this schedule comes out.

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<v Speaker 1>Teams got their schedules on Wednesday. The networks got their

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<v Speaker 1>schedules on Thursday, but they only got their own. So

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<v Speaker 1>the initial reaction was, you know, in a vacuum in

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<v Speaker 1>a vertical, this is what I got. Okay, I get it,

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<v Speaker 1>I see, thank you, goodbye. But now seventy two hours later,

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<v Speaker 1>everybody's had a chance to see what everybody else got,

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<v Speaker 1>and in some ways it might make you feel a

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<v Speaker 1>little bit better about what you got. In other ways

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<v Speaker 1>it might make you feel a little worse. So still

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<v Speaker 1>a couple of texts and emails, nothing to um, you know,

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<v Speaker 1>ornery or or disastrous um, but definitely still some questions.

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<v Speaker 1>And I think as everybody gets into it a little

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<v Speaker 1>bit more over the next couple of week days and weeks,

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<v Speaker 1>we'll field a couple more questions. But you know, as

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<v Speaker 1>I think I've said to you guys before this thing

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<v Speaker 1>isn't really about making everybody happy. It's about disappointing everybody equally.

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<v Speaker 1>And I feel like that's kind of where we landed.

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<v Speaker 1>Nobody's uh, nobody's too high and nobody's too low. Did

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<v Speaker 1>you feel any questions or comments from the Jets over

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<v Speaker 1>the weekend. Um, No, they've been good so far. I

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<v Speaker 1>have not heard from Homie or Brian Mulligan or from coach. Um. Look,

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<v Speaker 1>they're they're obviously in our backyards. We talked to them regularly,

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<v Speaker 1>and I think we had a pretty good sense of

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<v Speaker 1>the kinds of things that they were looking for in

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<v Speaker 1>this season. Um. You know, obviously your record dictates most

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<v Speaker 1>of your television. So it comes down to travel, It

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<v Speaker 1>comes down to a home opener, It comes down to

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<v Speaker 1>a Thursday home game. You know, Like most teams in

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<v Speaker 1>the league, I think two of the things that they

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<v Speaker 1>were focused on, we're opening at home and catching that

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<v Speaker 1>Thursday game. Everybody's got one on a short week. I

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<v Speaker 1>think most teams, if you asked them, would prefer to

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<v Speaker 1>have it at home. So, you know, of the things

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<v Speaker 1>the teams were looking for this year, the Jets checked

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<v Speaker 1>a couple of boxes, you know, with the home opener

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<v Speaker 1>in the Home Thursday. All right, we're gonna dive into

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<v Speaker 1>the deep on with the jets here in a second.

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<v Speaker 1>But can you talk about the making to the schedule

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<v Speaker 1>being a combination of both art and science. Yeah, that's

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<v Speaker 1>exactly what it is. I mean, it's been art for

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<v Speaker 1>so so long. Um. You know, those of us who

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<v Speaker 1>have been doing this for five years, we go back

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<v Speaker 1>to the days of Vow Pinchback, the father of NFL scheduling.

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<v Speaker 1>He used to build the schedule by hand, one game

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<v Speaker 1>at a time, one decision at a time, making the

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<v Speaker 1>best decision in the moment, but really not having any

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<v Speaker 1>indication of what corners you painted ourselves into, what rabbit

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<v Speaker 1>hole you're now going down, or what branches of the

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<v Speaker 1>search tree you now completely have lopped off by making

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<v Speaker 1>a decision that felt like the right decision in week

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<v Speaker 1>two or week three, or for ESPN in week six. Um.

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<v Speaker 1>So uh, we're all still kind of doing it the

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<v Speaker 1>way val always did it, but obviously taking advantage of

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<v Speaker 1>the software and the hardware. Instead of building one schedule

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<v Speaker 1>and going down one path, we can go down dozens

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<v Speaker 1>of night hundreds over the course of a couple of weeks.

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<v Speaker 1>Thousands by the time we're done. Uh, we ended up

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<v Speaker 1>literally completing over a hundred thousand legal, playable, feasible NFL

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<v Speaker 1>schedules this year. So the math and the science and

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<v Speaker 1>the search and the heuristic and the algorithm and the

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<v Speaker 1>optimization they can create a lot more options for you. Now,

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<v Speaker 1>the question is are they better right? Which ones are

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<v Speaker 1>are good, which ones aren't quite checking the boxes that

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<v Speaker 1>Howard Kats, who runs the scheduling process, has in mind.

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<v Speaker 1>You know, we sit down February eight or whatever it is,

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<v Speaker 1>the day after the Super Bowl, and Howard's kind of

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<v Speaker 1>got a vision in his mind. Here's what the primetime

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<v Speaker 1>schedules should look like. Here's what we're gonna do for

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<v Speaker 1>Amazon or his streaming partner. Let's not forget Team X

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<v Speaker 1>or Team why maybe got the short star last year.

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<v Speaker 1>Let's make sure we don't doubleding him again. So he's

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<v Speaker 1>always got a picture in his mind, and it's our

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<v Speaker 1>job to kind of get into his mind, maybe sometimes

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<v Speaker 1>even read his mind, and kind of teach the computers

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<v Speaker 1>what it is Howard's thinking about. And then Hans Schroeder,

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<v Speaker 1>Brian Rolapp, Roger Goodell, the guys that run NFL Media. Um,

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<v Speaker 1>you know, manage all our media partnerships. They've all got

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<v Speaker 1>conversations with our network partners trying to figure out, you know,

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<v Speaker 1>the right buttons to push, the right levers to pull.

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<v Speaker 1>And like we said, in a way, you know you're

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<v Speaker 1>not gonna make everybody happy, but hopefully you can give

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<v Speaker 1>everybody a little something. Nobody gets everything, but everybody gets

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<v Speaker 1>something sort of the way we think about it. And

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<v Speaker 1>instead of building one schedule by hand, we can build

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<v Speaker 1>a hundred thousand with the computers. I assume we're better

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<v Speaker 1>than we would have been if we had just build

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<v Speaker 1>one by hand. Mike, how quickly is that process? Add

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<v Speaker 1>twenty thousand schedules are generated? And you guys, is it instantaneously?

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<v Speaker 1>Where you go, okay, a hundred, twenty thousand, three hundred

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<v Speaker 1>or four hundred, and then can you talk about we

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<v Speaker 1>them down from three hundred? Yeah. Like most projects, you know,

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<v Speaker 1>you start with a really wide net. You've got a

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<v Speaker 1>lot of options and you're willing to consider an awful

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<v Speaker 1>lot of things. So those early days of scheduling, we're

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<v Speaker 1>cranking out hundreds a day, um. And then after you

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<v Speaker 1>start to see a few things, you know, the boss

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<v Speaker 1>starts to get a little comfortable. You know what, I

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<v Speaker 1>really like when Green Bay Chicago lands in week two

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<v Speaker 1>on Sunday night, or I really like when Fox gets

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<v Speaker 1>the doubleheader in week twelve. I really hate when the

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<v Speaker 1>Jets catch a three game road trip and it includes

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<v Speaker 1>their trips to Denver, Green Bay, and Minnesota something like that.

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<v Speaker 1>So you look at as many of these schedules as

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<v Speaker 1>you can early in the process. They're coming in faster

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<v Speaker 1>than we can even really kind of you know, process them.

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<v Speaker 1>So it's really more about using our scoring system, checking

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<v Speaker 1>out some hot button issues, looking at the things that

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<v Speaker 1>we know we're focused on, and so early in the process,

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<v Speaker 1>lots and lots of schedules, but most of them get

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<v Speaker 1>cast aside pretty quick. The more you cast a side schedules,

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<v Speaker 1>the more rules you write, the more constraints you add

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<v Speaker 1>to the model. Now, instead of many schedules, you start

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<v Speaker 1>to taper down, and by the end you're really only

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<v Speaker 1>seeing a couple of day. The bad news is you're

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<v Speaker 1>only seeing a couple of day. The good news is

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<v Speaker 1>they're all good, they're all checking the boxes, they're all

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<v Speaker 1>getting pretty close to you know what, Howard Katz and

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<v Speaker 1>Hans Schroeder and Roger Goodell have in mind when we

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<v Speaker 1>hand them this two seventy two piece puzzle. Good for

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<v Speaker 1>this guy, bad for that guy. It is a zero

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<v Speaker 1>sum game, after all. Anything that's good for the Jets

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<v Speaker 1>is bad for the Patriots. Anything that's good for CBS

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<v Speaker 1>is probably bad for ESPN. So try to balance it out.

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<v Speaker 1>And uh yeah, the tapering of options happens smoothly, not

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<v Speaker 1>too quickly, until we get to the very very end.

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<v Speaker 1>And once you're kind of hanging that leader in the

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<v Speaker 1>clubhouse on the wall, and we know we've got one

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<v Speaker 1>that we could play. If we're gonna beat it, it's

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<v Speaker 1>probably gonna be very similar, just on the margins. Let's

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<v Speaker 1>not rethink kickoff, Let's not rethink Thanksgiving or Christmas. We

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<v Speaker 1>like that schedule that's hanging on the wall, but if

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<v Speaker 1>we could fix that Houston three game road trip or

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<v Speaker 1>that CBS one o'clock window in week eight, we should

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<v Speaker 1>at least try. So you let the computers run basically

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<v Speaker 1>until the last minute, and you just keep throwing contenders

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<v Speaker 1>at the leader in the clubhouse, and if it survives,

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<v Speaker 1>you know you're getting pretty close to the best. You're

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<v Speaker 1>gonna do. Alright, Mike, what do you say to the

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<v Speaker 1>Jet fan. You live in this area, so you're around

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<v Speaker 1>Jets fans to say, Mike, what about some primetime love. Yeah,

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<v Speaker 1>we got the Thursday night game, the home game gets

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<v Speaker 1>the Jacksonville Jaguars December twenty two, and that's nice. But

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<v Speaker 1>just the one game and the thirteen one pm starts.

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<v Speaker 1>I'll tell you that was not a conscious effort on

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<v Speaker 1>the league offices part. We didn't set out and say, okay,

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<v Speaker 1>Jets maximum one prime go. Um. You know, the record

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<v Speaker 1>probably didn't warrant the NBC Sunday Night package, but they

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<v Speaker 1>were absolutely in the mix. For ESPN. We looked at

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<v Speaker 1>plenty of schedules, literally right up until the very very end,

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<v Speaker 1>where you might have seen like a Jets Patriots or

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<v Speaker 1>a Jets Bills game on ESPN on Monday Night Football.

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<v Speaker 1>I don't think our friends at Disney would have complained

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<v Speaker 1>if that's where the schedule had landed. Um, you know

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<v Speaker 1>that being said, uh, I think I said this the

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<v Speaker 1>other day. You know you, um, you play your way

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<v Speaker 1>in the prime time. You don't necessarily draft your way

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<v Speaker 1>into prime time. We all feel like the Jets got

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<v Speaker 1>better Uh at the draft. Nothing would be you know,

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<v Speaker 1>better for the league than to have both New York

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<v Speaker 1>teams competitive and relevant and delivering a lot of eyeballs,

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<v Speaker 1>um on a Sunday afternoon or on Monday night. So uh,

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<v Speaker 1>you know, we don't root for anybody, of course, we

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<v Speaker 1>root for all thirty two equally, but uh, it'll be

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<v Speaker 1>good for the NFL to have the Jets and Giants, uh,

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<v Speaker 1>you know, with winning records in playoff contention, and that

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<v Speaker 1>will bring additional prime time exposure. Let's remember this conversation though,

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<v Speaker 1>in a couple of years, because when I come back

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<v Speaker 1>on and they're on Sunday night, Sunday night twice and

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<v Speaker 1>Thursday night and a doubleheader and Christmas, you guys are

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<v Speaker 1>gonna say, hey, wait a minute, we love the days

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<v Speaker 1>of Sunday at one o'clock. It's uh, it's a good

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<v Speaker 1>price to pay for success. Hey, we're talking to the

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<v Speaker 1>fan right now. I gotta ask that question because it's

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<v Speaker 1>on their minds. There's no doubt about that. Um, So

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<v Speaker 1>let's get the record straight. There was some talk, there

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<v Speaker 1>was some consideration putting the Jets on the ESPN. It

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<v Speaker 1>just to him turn out somewhere in these hunting whatever

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<v Speaker 1>thousand schedules that we look through, including some really right

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<v Speaker 1>down to the very end, I'll be very honest with you,

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<v Speaker 1>the ESPN Monday night doubleheader this year where we're playing

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<v Speaker 1>an ESPN and in ABC game side by side with

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<v Speaker 1>each other. Uh, we absolutely looked at contender finalist schedules

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<v Speaker 1>where instead of Tennessee Buffalo and Week two, it was

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<v Speaker 1>Jets Buffalo and Week two. So absolutely in the mix,

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<v Speaker 1>no question, it was a possibility. Nothing anybody here would

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<v Speaker 1>have blanched at or winstad Um. It really just came

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<v Speaker 1>down to, hey, this particular schedule is a little better

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<v Speaker 1>than that particular schedule, and this was the one that

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<v Speaker 1>happened not to have the Jets on Espen. But uh

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<v Speaker 1>there was no conscious effort by the scheduled team to

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<v Speaker 1>prevent that. Uh, it was an option. Uh, it just

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<v Speaker 1>didn't happen to land on on the final leader. Oh

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<v Speaker 1>most Jets Buffalo week two in prime time? Well, uh,

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<v Speaker 1>maybe another year. Let me ask you this. You mentioned

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<v Speaker 1>the Jets opening at home. Is that something that they

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<v Speaker 1>requested or said we'd like to do that, considering we

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<v Speaker 1>haven't had a home game home opener since nineteen and

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<v Speaker 1>also this was the twenty one anniversary at nine eleven. Yeah. Look,

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<v Speaker 1>the truth is every team in the league wants to

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<v Speaker 1>open at home. They also want to close at home.

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<v Speaker 1>They also want to have a mid season bye week.

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<v Speaker 1>They also don't want to go to Florida in September

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<v Speaker 1>when it's a hundred degrees. They don't want to go

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<v Speaker 1>to Lambo in January when it's negative ten degrees. They

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<v Speaker 1>don't want to play the Kansas City Chiefs coming off

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<v Speaker 1>their bye week because Andy Reid never loses off his

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<v Speaker 1>bye week. I mean, everybody's got the same wish list.

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<v Speaker 1>You could probably submit the wish list for the Jets

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<v Speaker 1>um but yeah, i mean, look, everybody focuses obviously when

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<v Speaker 1>the schedule comes out on week number one. We've got

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<v Speaker 1>four months ahead of us to get ready for the opener.

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<v Speaker 1>It's hard to start, you know, gearing up in May

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<v Speaker 1>for a week three or week six or week nine.

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<v Speaker 1>You know, so everybody's looking at week one. I'm sure

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<v Speaker 1>every team in the league would prefer a home opener.

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<v Speaker 1>What we try to do is balance it. You know,

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<v Speaker 1>you can't have a home opener every year, but if

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<v Speaker 1>you've had a you know, lengthy stretch of road games

0:10:53.960 --> 0:10:56.400
<v Speaker 1>in week one, it's probably something the scheduling team auto

0:10:56.440 --> 0:10:58.800
<v Speaker 1>work to address and at some point kind of pay

0:10:58.800 --> 0:11:01.280
<v Speaker 1>what we owe. Uh, you know, sometimes it's a little

0:11:01.280 --> 0:11:03.480
<v Speaker 1>out of our hands. The stadium might be blocked, there

0:11:03.559 --> 0:11:06.120
<v Speaker 1>might be a conflict, there might be you know, a

0:11:06.120 --> 0:11:09.640
<v Speaker 1>baseball game across the street. Uh, you never know, But

0:11:09.880 --> 0:11:12.240
<v Speaker 1>as best we can, we sort of track all these

0:11:12.280 --> 0:11:14.760
<v Speaker 1>things and all these rules and all these constraints. Plus

0:11:14.800 --> 0:11:16.680
<v Speaker 1>the clubs remind us, you know, they're not shy, and

0:11:16.720 --> 0:11:19.520
<v Speaker 1>they have very long memories, and if they feel like, hey,

0:11:19.520 --> 0:11:22.200
<v Speaker 1>we're owed one here, they'll tell us and we'll do

0:11:22.240 --> 0:11:24.880
<v Speaker 1>what we can to sort of make it right. The

0:11:25.000 --> 0:11:28.600
<v Speaker 1>Jets have eight fewer rust days than their opponents, tied

0:11:28.640 --> 0:11:32.360
<v Speaker 1>for the fourth worst rust rust differential in the National

0:11:32.400 --> 0:11:35.640
<v Speaker 1>Football League. I feel like that's something new that people

0:11:35.640 --> 0:11:38.480
<v Speaker 1>are talking about. Ten fifteen years ago. You didn't hear

0:11:38.480 --> 0:11:41.320
<v Speaker 1>too much about that, did you. No, No, And look,

0:11:41.320 --> 0:11:43.959
<v Speaker 1>the truth of the matter is it's a story on

0:11:44.240 --> 0:11:48.640
<v Speaker 1>release day, no doubt, and obviously we pay attention to it.

0:11:49.120 --> 0:11:53.079
<v Speaker 1>Eight nine, ten, twelve, fourteen days total up, ard down,

0:11:53.160 --> 0:11:56.680
<v Speaker 1>good or bad. That's probably within you know, hailing distance

0:11:56.679 --> 0:11:58.640
<v Speaker 1>of everybody else in the league. If you see a

0:11:58.679 --> 0:12:02.280
<v Speaker 1>schedule or somebody's you know, plus twenty seven or minus

0:12:02.320 --> 0:12:06.240
<v Speaker 1>thirty two, that's probably not our best schedule. So you know,

0:12:06.320 --> 0:12:09.160
<v Speaker 1>to say that minus eight, minus ten, minus twelve is

0:12:09.200 --> 0:12:12.400
<v Speaker 1>fair or unfair, I think it's relative to the rest

0:12:12.440 --> 0:12:14.880
<v Speaker 1>of the league. And plus our data guys have spent

0:12:14.920 --> 0:12:17.920
<v Speaker 1>a lot of time kind of analyzing this. Um. You know,

0:12:17.960 --> 0:12:20.840
<v Speaker 1>we have yet to find a situation where it really

0:12:20.880 --> 0:12:24.400
<v Speaker 1>jumps off the page as this is truly unfair. There

0:12:24.440 --> 0:12:26.839
<v Speaker 1>was a stretch maybe five or ten years ago where

0:12:27.240 --> 0:12:30.000
<v Speaker 1>playing a team coming off there by week, especially if

0:12:30.040 --> 0:12:32.000
<v Speaker 1>you were on the road. You go on the road

0:12:32.040 --> 0:12:36.480
<v Speaker 1>to a team who's rested something like you know, impact

0:12:36.480 --> 0:12:39.880
<v Speaker 1>and expected win percentage, that's pretty significant. You can't avoid

0:12:39.920 --> 0:12:41.880
<v Speaker 1>them all. You're gonna have them, but you probably shouldn't

0:12:41.880 --> 0:12:44.320
<v Speaker 1>have two or three land on the same team. UM.

0:12:44.360 --> 0:12:46.480
<v Speaker 1>Now it's sort of shifted. You know, if you look

0:12:46.520 --> 0:12:50.080
<v Speaker 1>at the data, it kind of shows that rest is

0:12:50.400 --> 0:12:52.720
<v Speaker 1>just like everything else. It could be whether it could

0:12:52.720 --> 0:12:57.000
<v Speaker 1>be quarterback play, it could be uh salary cap devoted

0:12:57.000 --> 0:13:01.440
<v Speaker 1>to certain position groups. Good team has overcome challenges. Bad

0:13:01.480 --> 0:13:05.320
<v Speaker 1>teams will you know, struggle no matter what obstacles are

0:13:05.360 --> 0:13:08.240
<v Speaker 1>in their way. Um, but you you hardly ever hear

0:13:08.360 --> 0:13:11.319
<v Speaker 1>a team or a coach uh say to us, hey,

0:13:11.400 --> 0:13:13.240
<v Speaker 1>you know, we can't compete as a result of this,

0:13:13.400 --> 0:13:16.560
<v Speaker 1>you know, negative rest discrepancy. They'll show up, they'll play,

0:13:16.600 --> 0:13:19.160
<v Speaker 1>And there's times every year when the team that's you know,

0:13:19.240 --> 0:13:22.280
<v Speaker 1>minus seven in rest gets a W and there's times

0:13:22.320 --> 0:13:24.640
<v Speaker 1>when the team there's plus three or four gets beat.

0:13:25.000 --> 0:13:27.880
<v Speaker 1>So we watch it, we monitor it. You know, our

0:13:27.960 --> 0:13:30.000
<v Speaker 1>data and analytics folks are always kind of bringing our

0:13:30.000 --> 0:13:33.520
<v Speaker 1>attention those things which start to be you know, trending

0:13:33.559 --> 0:13:36.080
<v Speaker 1>towards Hey, we ought to avoid this. Uh, we're not

0:13:36.160 --> 0:13:39.240
<v Speaker 1>quite there yet. On rest discrepancy. Anything in the you

0:13:39.240 --> 0:13:43.720
<v Speaker 1>know eight, ten, twelve, up or down is probably standard.

0:13:43.800 --> 0:13:46.760
<v Speaker 1>And if it happens to the same team, you know, down, ten, down,

0:13:46.800 --> 0:13:50.040
<v Speaker 1>fourteen year after year after year, then yeah, probably at

0:13:50.040 --> 0:13:51.800
<v Speaker 1>some point we ought to flip it around. But a

0:13:51.840 --> 0:13:53.840
<v Speaker 1>man that had this exactly right. But I think the

0:13:53.840 --> 0:13:57.160
<v Speaker 1>Packers were one of the teams with the worst rest

0:13:57.640 --> 0:14:00.440
<v Speaker 1>discrepancy last year. I think they had five game with

0:14:00.559 --> 0:14:05.160
<v Speaker 1>negative rest. They want them all. Hey, speaking of the

0:14:05.280 --> 0:14:08.320
<v Speaker 1>Packers great transition, you must be looking at my notes here.

0:14:08.840 --> 0:14:11.400
<v Speaker 1>Interesting dynamic for the Jets. They go out there in

0:14:11.520 --> 0:14:15.720
<v Speaker 1>week six and face Aaron Rodgers and company the Packers

0:14:15.760 --> 0:14:19.400
<v Speaker 1>the week before, playing across town Giants, not across the town, though,

0:14:19.520 --> 0:14:25.240
<v Speaker 1>across the pond over in London. They declined to buy afterwards, right, yep, yeah,

0:14:25.280 --> 0:14:26.800
<v Speaker 1>most of the teams did. I mean, you know, the

0:14:26.880 --> 0:14:29.720
<v Speaker 1>Jets have been over there. It's uh, it's the kind

0:14:29.720 --> 0:14:32.280
<v Speaker 1>of thing where maybe eight or ten years ago was

0:14:32.320 --> 0:14:34.880
<v Speaker 1>still you know, so new, and everybody's still kind of

0:14:34.880 --> 0:14:37.160
<v Speaker 1>adjusting to the concept. You know. They used to go

0:14:37.240 --> 0:14:41.040
<v Speaker 1>over Monday Tuesday, spend the whole week there, get their

0:14:41.040 --> 0:14:44.760
<v Speaker 1>body clocks acclimated, uh, and then fly back and take

0:14:44.800 --> 0:14:47.320
<v Speaker 1>the bye week, and everybody's sort of decompressed and reset

0:14:47.400 --> 0:14:50.560
<v Speaker 1>and go from there. Lately, it's become you know, I

0:14:50.600 --> 0:14:52.160
<v Speaker 1>don't want to call it routine, because it's not, but

0:14:52.200 --> 0:14:55.120
<v Speaker 1>it's getting pretty close to just another road game for

0:14:55.160 --> 0:14:58.240
<v Speaker 1>these guys. They get over there Friday, maybe even Saturday.

0:14:58.360 --> 0:15:01.240
<v Speaker 1>Sometimes the vast major are the games lately, and certainly

0:15:01.280 --> 0:15:02.680
<v Speaker 1>all of them this year are being played in the

0:15:02.720 --> 0:15:05.880
<v Speaker 1>afternoon over there, So nine thirty in the morning Eastern

0:15:05.920 --> 0:15:08.440
<v Speaker 1>time over here in the States. They're gonna be back

0:15:08.480 --> 0:15:11.440
<v Speaker 1>at jeff k or Newark by you know, one o'clock

0:15:11.440 --> 0:15:13.800
<v Speaker 1>in the morning. Probably not that different than if they

0:15:13.800 --> 0:15:16.480
<v Speaker 1>were playing on the road at Seattle or San Francisco.

0:15:16.600 --> 0:15:19.840
<v Speaker 1>So almost of the teams this year opted not to

0:15:19.880 --> 0:15:22.920
<v Speaker 1>take the bye week coming back from the UK, and

0:15:22.960 --> 0:15:25.240
<v Speaker 1>it's an indicative I think of the fact that everybody's

0:15:25.320 --> 0:15:27.720
<v Speaker 1>kind of adjusted and it's becoming much more routine, at

0:15:27.800 --> 0:15:30.480
<v Speaker 1>least from a football operations standpoint. Win bet is now

0:15:30.560 --> 0:15:32.280
<v Speaker 1>live in New Jersey and they're bringing the excitement of

0:15:32.320 --> 0:15:34.600
<v Speaker 1>win Las Vegas to online sports betting. Get in on

0:15:34.640 --> 0:15:37.360
<v Speaker 1>all your favorite teams, players and sports from boostep partlays

0:15:37.400 --> 0:15:39.600
<v Speaker 1>to live in game odds on every major sport. They

0:15:39.640 --> 0:15:41.640
<v Speaker 1>have what you need to win. Sign up today to

0:15:41.680 --> 0:15:44.160
<v Speaker 1>receive a special offer risk free one thousand down the

0:15:44.160 --> 0:15:46.320
<v Speaker 1>sports bet download the wind beat up now or visit

0:15:46.520 --> 0:15:48.840
<v Speaker 1>w y N and bet dot com to start winning.

0:15:48.880 --> 0:15:50.760
<v Speaker 1>Winn bet and the official sports book and gaming part

0:15:50.920 --> 0:15:52.840
<v Speaker 1>of the New York Jets Office up to the change

0:15:52.880 --> 0:15:54.680
<v Speaker 1>in terms of conditions at winbet dot com. Must be

0:15:54.680 --> 0:15:56.480
<v Speaker 1>twenty one the older at President New Jersey. If you're

0:15:56.520 --> 0:15:58.720
<v Speaker 1>someone you know has a gambling problem called on seven

0:15:58.800 --> 0:16:01.080
<v Speaker 1>zero seven one one seven Mike cal Rare is that

0:16:01.200 --> 0:16:05.080
<v Speaker 1>the the Jets opened up with four consecutive games against

0:16:05.120 --> 0:16:08.640
<v Speaker 1>teams outside the a FC East in the same division,

0:16:08.760 --> 0:16:12.720
<v Speaker 1>the f C North. Yeah, look, I'm I wouldn't bet

0:16:12.760 --> 0:16:15.720
<v Speaker 1>that it's unprecedented to open up those first four weeks

0:16:15.720 --> 0:16:18.200
<v Speaker 1>without a division opponent. I would not be surprised if

0:16:18.200 --> 0:16:20.240
<v Speaker 1>that's the first time it's happened like that, where you

0:16:20.280 --> 0:16:24.320
<v Speaker 1>play everybody from um, you know, another division like that

0:16:24.360 --> 0:16:26.600
<v Speaker 1>all in a row. We pay a lot of attention,

0:16:26.840 --> 0:16:30.720
<v Speaker 1>obviously to how we spread the division games around within

0:16:30.760 --> 0:16:32.600
<v Speaker 1>a season. I don't think we're at our best if

0:16:32.720 --> 0:16:34.840
<v Speaker 1>you know, the Jets or anybody else played four or

0:16:34.880 --> 0:16:38.280
<v Speaker 1>five of their first six games against division opponents, or

0:16:38.560 --> 0:16:41.360
<v Speaker 1>maybe even four or five of their last six games

0:16:42.040 --> 0:16:44.480
<v Speaker 1>against division opponents. We had that last year in the

0:16:44.520 --> 0:16:48.040
<v Speaker 1>schedule that we played uh in the NFC East. Uh,

0:16:48.120 --> 0:16:51.080
<v Speaker 1>just an awful lot of NFC East matchups in December

0:16:51.080 --> 0:16:54.280
<v Speaker 1>and January, hopeful that that division was gonna come right

0:16:54.320 --> 0:16:56.040
<v Speaker 1>down to the wire and all those games were gonna matter.

0:16:56.120 --> 0:16:59.320
<v Speaker 1>Didn't quite pan out that way. UM So again, not

0:16:59.400 --> 0:17:01.640
<v Speaker 1>on precedent in it it's really more about spreading those

0:17:01.680 --> 0:17:04.240
<v Speaker 1>division games throughout the season, kind of have a balance,

0:17:04.560 --> 0:17:06.440
<v Speaker 1>you know, some of the first third, some in the middle,

0:17:06.440 --> 0:17:09.399
<v Speaker 1>and of course saving some for the end. Um. I

0:17:09.440 --> 0:17:12.480
<v Speaker 1>would not be surprised if this is the first time

0:17:12.520 --> 0:17:15.480
<v Speaker 1>that the Jets played four teams right in a row

0:17:15.520 --> 0:17:19.200
<v Speaker 1>to start their season from a division that wasn't their own. Yeah,

0:17:19.240 --> 0:17:21.960
<v Speaker 1>going back to nineteen seventy, we believe it's actually the

0:17:22.000 --> 0:17:24.920
<v Speaker 1>first time. And then I know you've taken a lot

0:17:24.920 --> 0:17:28.000
<v Speaker 1>of questions on this already. Deshaun Watson. Does that go

0:17:28.200 --> 0:17:32.400
<v Speaker 1>into consideration in terms of we don't know right now?

0:17:32.400 --> 0:17:35.199
<v Speaker 1>Obviously he's on the Cleveland Browns roster. A lot of

0:17:35.240 --> 0:17:40.040
<v Speaker 1>people are expecting a suspension at some time. Yeah, we

0:17:40.119 --> 0:17:45.960
<v Speaker 1>don't know, honestly, any more than you do or Adam Schefter. Um,

0:17:46.000 --> 0:17:49.119
<v Speaker 1>you know, I heard that this was the first uh

0:17:49.320 --> 0:17:52.840
<v Speaker 1>disciplined case with the new cb A, So I'm not

0:17:52.920 --> 0:17:56.879
<v Speaker 1>even sure the decision rests solely with the commissioner anymore. Uh,

0:17:56.960 --> 0:17:59.480
<v Speaker 1>we don't know. It could be tomorrow, it could be

0:17:59.520 --> 0:18:02.280
<v Speaker 1>a year, it could be two years. There could be

0:18:02.320 --> 0:18:05.320
<v Speaker 1>a suspension, there could be no suspension. Uh, none of

0:18:05.400 --> 0:18:07.439
<v Speaker 1>us know. And as such, we really didn't take that

0:18:07.480 --> 0:18:11.080
<v Speaker 1>into account. Um, just kind of you know, let the

0:18:11.119 --> 0:18:12.840
<v Speaker 1>chips fall where they may. As it turned out, I

0:18:12.880 --> 0:18:16.440
<v Speaker 1>think the Browns ended up with two national games. Chance

0:18:16.480 --> 0:18:18.160
<v Speaker 1>for a third. I think they're in the Saturday pulled

0:18:18.160 --> 0:18:20.560
<v Speaker 1>down there in December, so one of the first third,

0:18:20.560 --> 0:18:23.880
<v Speaker 1>one in the middle third, one in the back third. Um, look,

0:18:23.920 --> 0:18:28.560
<v Speaker 1>if if Deshaun's playing and he's healthy, Um, you know,

0:18:28.720 --> 0:18:30.240
<v Speaker 1>he's one of the best players in the league, or

0:18:30.280 --> 0:18:31.880
<v Speaker 1>he was last time he was on a football field,

0:18:31.920 --> 0:18:33.320
<v Speaker 1>and last time we all got to see him. So

0:18:34.080 --> 0:18:36.920
<v Speaker 1>I'm sure if he plays this year and we all

0:18:36.960 --> 0:18:40.280
<v Speaker 1>see if he is who we all thought he was. Um,

0:18:40.320 --> 0:18:43.040
<v Speaker 1>you know, the Browns record in their national appearances will

0:18:43.080 --> 0:18:47.600
<v Speaker 1>reflect that. In schedule this year, we didn't factor in

0:18:47.680 --> 0:18:52.160
<v Speaker 1>anything because frankly, we don't know anything. Yeah, obviously Judd's Browns.

0:18:52.200 --> 0:18:54.480
<v Speaker 1>We two in Cleveland. I wanted to go back to

0:18:54.560 --> 0:18:59.520
<v Speaker 1>the division here. FC East sets up interestingly for the

0:18:59.600 --> 0:19:02.679
<v Speaker 1>Jets because prior to their Week ten by they have

0:19:03.000 --> 0:19:07.240
<v Speaker 1>three divisional games all at home, whereas another side of

0:19:07.240 --> 0:19:11.800
<v Speaker 1>the spectrum, all the divisional games the back end are

0:19:11.880 --> 0:19:14.760
<v Speaker 1>on the road. Is that something you all typically try

0:19:14.800 --> 0:19:18.199
<v Speaker 1>to avoid you know what for a team like the Jets.

0:19:18.280 --> 0:19:20.879
<v Speaker 1>You know, you think about the Jets, the Bills, the Patriots,

0:19:20.920 --> 0:19:25.840
<v Speaker 1>those are all cold weather outdoor stadiums. It's gonna be

0:19:25.880 --> 0:19:27.679
<v Speaker 1>cold whether you play the game at home or on

0:19:27.720 --> 0:19:30.239
<v Speaker 1>the road. Um, you know, it might be the kind

0:19:30.280 --> 0:19:33.439
<v Speaker 1>of thing where we look at trying to think of

0:19:33.440 --> 0:19:37.280
<v Speaker 1>a good example. Maybe Minnesota, Detroit, you know, having to

0:19:37.320 --> 0:19:41.080
<v Speaker 1>go on the road to Green Bay and Chicago, asking

0:19:41.080 --> 0:19:42.879
<v Speaker 1>a dome team, or even in the a S East right,

0:19:42.920 --> 0:19:46.360
<v Speaker 1>asking the Dolphins as a warm weather team to go

0:19:46.520 --> 0:19:49.920
<v Speaker 1>on the road to all three cold weather road Division

0:19:49.960 --> 0:19:51.919
<v Speaker 1>games in the second half of the season versus the

0:19:51.920 --> 0:19:56.240
<v Speaker 1>first half of the season. Unprecedented. Probably not something we

0:19:56.280 --> 0:20:00.240
<v Speaker 1>wouldn't play, probably not, but something to pay it's eensin

0:20:00.320 --> 0:20:03.080
<v Speaker 1>two and something that I imagine the team would bring

0:20:03.080 --> 0:20:09.000
<v Speaker 1>to our attention. Probably I'm not sure. Again it's competitively unfair, um,

0:20:09.040 --> 0:20:12.120
<v Speaker 1>but probably just another one of those you know, oddities,

0:20:12.359 --> 0:20:16.879
<v Speaker 1>unique set of circumstances, nothing intentional, and let's see how

0:20:16.960 --> 0:20:19.600
<v Speaker 1>it plays out. If it turns out to be truly unfair,

0:20:20.119 --> 0:20:21.720
<v Speaker 1>probably the kind of thing we'd look to avoid in

0:20:21.720 --> 0:20:25.320
<v Speaker 1>the future. Yeah, let's see how it plays out. Because

0:20:25.320 --> 0:20:28.560
<v Speaker 1>the Jets might use this their advantage here before the

0:20:28.640 --> 0:20:32.240
<v Speaker 1>bye with those home games at MetLife Stadium. Uh yeah,

0:20:32.320 --> 0:20:35.479
<v Speaker 1>it's just interesting. As far as the way it all

0:20:35.680 --> 0:20:38.280
<v Speaker 1>comes together, win bet is now live in New Jersey

0:20:38.280 --> 0:20:40.080
<v Speaker 1>and they're bringing the excitement of win Las Vegas to

0:20:40.160 --> 0:20:42.840
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0:20:47.440 --> 0:20:49.600
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0:20:54.400 --> 0:20:56.440
<v Speaker 1>bet dot com to start winning winn bet and the

0:20:56.480 --> 0:20:58.239
<v Speaker 1>Pistial sports Book, and gave me part of the New

0:20:58.320 --> 0:21:00.600
<v Speaker 1>York Jets office up to the change terms of petitions

0:21:00.600 --> 0:21:03.160
<v Speaker 1>at dot com. The older a president of New Jersey.

0:21:03.200 --> 0:21:04.919
<v Speaker 1>If you're someone you know has a gambling problem, one

0:21:05.560 --> 0:21:08.399
<v Speaker 1>seven or seven one one. As far as the league

0:21:08.440 --> 0:21:11.320
<v Speaker 1>is concerned, can you talk about the increasing number of

0:21:11.320 --> 0:21:15.800
<v Speaker 1>broadcast partners and also the Amazon streaming the Thursday night

0:21:15.800 --> 0:21:18.679
<v Speaker 1>football is now? Yeah, no doubt. I mean, look, you

0:21:18.680 --> 0:21:21.240
<v Speaker 1>mentioned whatever you said nineteen seventy there, think about going

0:21:21.280 --> 0:21:24.879
<v Speaker 1>back to basically every game was at one o'clock or

0:21:24.880 --> 0:21:28.240
<v Speaker 1>four o'clock on Sunday afternoon, and that was it, right,

0:21:28.280 --> 0:21:30.960
<v Speaker 1>And then we added Monday night football in the early

0:21:31.040 --> 0:21:34.639
<v Speaker 1>seventies and everybody said, nobody's gonna watch football in primetime

0:21:34.680 --> 0:21:36.760
<v Speaker 1>on a weeknight, on a school night, on a work night.

0:21:37.160 --> 0:21:39.359
<v Speaker 1>You guys are nuts. That turned out to be a

0:21:39.359 --> 0:21:44.320
<v Speaker 1>relatively successful franchise. Same thing we went to Sunday night football. Um,

0:21:44.359 --> 0:21:48.280
<v Speaker 1>you know, we've added Thursday nights over the past fifteen years.

0:21:48.320 --> 0:21:51.320
<v Speaker 1>We've got nine thirty a m London games. We're playing

0:21:51.320 --> 0:21:55.240
<v Speaker 1>on Thanksgiving, on Christmas, on New Year's Uh, there's an

0:21:55.400 --> 0:21:59.639
<v Speaker 1>awful lot of new windows. And as long as you know,

0:21:59.680 --> 0:22:02.960
<v Speaker 1>the lubs can adjust and handle it. And like we said,

0:22:03.000 --> 0:22:06.760
<v Speaker 1>turn that which seems, um you know to be uh

0:22:06.960 --> 0:22:10.400
<v Speaker 1>unique and different, suddenly becomes routine. Right. These London games

0:22:10.400 --> 0:22:13.440
<v Speaker 1>are now relatively routine for our teams, um, and I

0:22:13.520 --> 0:22:16.639
<v Speaker 1>think our fans are starting to find uh more of

0:22:16.640 --> 0:22:19.480
<v Speaker 1>our games kind of wherever we deploy them. You know,

0:22:19.520 --> 0:22:21.520
<v Speaker 1>if if all the games are still Sunday afternoon at

0:22:21.520 --> 0:22:24.200
<v Speaker 1>one o'clock, um, you don't get a chance to see

0:22:24.200 --> 0:22:25.639
<v Speaker 1>some of the other teams in the league and you're

0:22:25.680 --> 0:22:28.000
<v Speaker 1>just gonna watch your team over and over and over again,

0:22:28.040 --> 0:22:31.439
<v Speaker 1>which is important a lifeline of the league. And you know,

0:22:31.600 --> 0:22:33.600
<v Speaker 1>one of the key facets of every one of our

0:22:33.640 --> 0:22:38.040
<v Speaker 1>broadcast partners relationships with us the home team local market

0:22:38.119 --> 0:22:42.280
<v Speaker 1>ratings absolutely uh mission critical to the success of the NFL,

0:22:42.359 --> 0:22:44.879
<v Speaker 1>no question about it. But you know, when you can

0:22:45.119 --> 0:22:47.359
<v Speaker 1>finish watching the Jets at one o'clock and if the

0:22:47.520 --> 0:22:50.760
<v Speaker 1>Giants are on by then we should show you a

0:22:50.760 --> 0:22:53.080
<v Speaker 1>Packers game or a Steelers game, or a Bills game

0:22:53.160 --> 0:22:55.359
<v Speaker 1>or a Chiefs game at four thirty. Uh, and then

0:22:55.400 --> 0:22:57.600
<v Speaker 1>another one on Sunday night and another one on Monday night.

0:22:58.080 --> 0:23:01.960
<v Speaker 1>So trying to you know, innovate, look for these new windows.

0:23:01.960 --> 0:23:04.800
<v Speaker 1>Our fans will tell us, um, if we've gone too

0:23:04.800 --> 0:23:08.040
<v Speaker 1>far or if there's a window that they're not interested in. Uh.

0:23:08.080 --> 0:23:09.800
<v Speaker 1>You know, the proof is in the pudding. As always,

0:23:09.840 --> 0:23:13.560
<v Speaker 1>and at least so far, our fans have found our

0:23:13.640 --> 0:23:16.399
<v Speaker 1>games as we've deployed them across different days and different

0:23:16.440 --> 0:23:20.080
<v Speaker 1>time slots and different network partners. Amazon is gonna be different,

0:23:20.200 --> 0:23:23.320
<v Speaker 1>gonna be interesting. Um. You know, we have prime accounts.

0:23:23.320 --> 0:23:25.359
<v Speaker 1>We're probably gonna find the football games. If not, our

0:23:25.440 --> 0:23:29.320
<v Speaker 1>kids will help us, uh find Amazon Prime. Our folks

0:23:30.040 --> 0:23:32.600
<v Speaker 1>might need a little help, So it might take a

0:23:32.640 --> 0:23:34.879
<v Speaker 1>little bit of a transition, and everybody's gonna have to

0:23:34.920 --> 0:23:38.440
<v Speaker 1>get used to, um, you know, finding the games uh

0:23:38.680 --> 0:23:41.879
<v Speaker 1>you know, deployed on a streaming service. But um, you know,

0:23:41.920 --> 0:23:45.400
<v Speaker 1>if you think back just a couple of years, you know, Netflix, Hulu,

0:23:45.520 --> 0:23:48.720
<v Speaker 1>Paramount Peacock, all those things were uh you know, in

0:23:48.760 --> 0:23:51.560
<v Speaker 1>their infancy, and and no real assurance that they were

0:23:51.560 --> 0:23:53.480
<v Speaker 1>gonna work, that fans were gonna find them, that people

0:23:53.520 --> 0:23:56.840
<v Speaker 1>are gonna be interested, the people are gonna pay for them. Now,

0:23:57.160 --> 0:24:00.159
<v Speaker 1>you know, it sure seems like there's room for everybody.

0:24:00.200 --> 0:24:02.679
<v Speaker 1>It really does. And they're just another button on your remote,

0:24:02.760 --> 0:24:07.840
<v Speaker 1>right channel to channel four, channel five, Netflix, Zulu, Amazon, Um,

0:24:07.880 --> 0:24:11.200
<v Speaker 1>it's become routine for us. I think it will take

0:24:11.240 --> 0:24:13.919
<v Speaker 1>a little while for fans to you know, get used to,

0:24:14.560 --> 0:24:16.840
<v Speaker 1>uh finding it on a new broadcast outlet. We haven't

0:24:16.880 --> 0:24:19.600
<v Speaker 1>had a new broadcast partner, I think in thirty forty years,

0:24:19.600 --> 0:24:22.159
<v Speaker 1>So it'll take some time to transition, no doubt. But

0:24:22.400 --> 0:24:24.520
<v Speaker 1>you know, one of the ways you get people used

0:24:24.560 --> 0:24:26.760
<v Speaker 1>to things like that is to make sure you put

0:24:26.800 --> 0:24:29.440
<v Speaker 1>your good games there. And I feel like we've kind

0:24:29.440 --> 0:24:32.119
<v Speaker 1>of you know, struck that right balance with the Thursday

0:24:32.200 --> 0:24:34.200
<v Speaker 1>night package. There's some big ones that you feel like, hey,

0:24:34.200 --> 0:24:37.480
<v Speaker 1>that's musty TV. I gotta go find Amazon. And once

0:24:37.520 --> 0:24:39.960
<v Speaker 1>you do that first or second time, I think it's

0:24:39.960 --> 0:24:42.520
<v Speaker 1>just gonna become routine, and hopefully by about mid season,

0:24:43.160 --> 0:24:45.840
<v Speaker 1>everybody's just gonna you know, remember when we thought people

0:24:45.840 --> 0:24:49.200
<v Speaker 1>wouldn't find Amazon. Uh, I think our fans are gonna

0:24:49.240 --> 0:24:51.560
<v Speaker 1>find it. Deploy a couple of the really big games

0:24:51.560 --> 0:24:54.080
<v Speaker 1>out there, whether it's a Baltimore Tampa, a Tennessee Green

0:24:54.080 --> 0:24:57.760
<v Speaker 1>Bay obviously the opener with Chargers chiefs um and who

0:24:57.840 --> 0:25:00.639
<v Speaker 1>knows that Jaguars Jets game down there December may have

0:25:00.640 --> 0:25:03.320
<v Speaker 1>playoff implications by the time we get there, and hopefully

0:25:03.320 --> 0:25:04.920
<v Speaker 1>by then everybody will have figured out how to watch

0:25:04.960 --> 0:25:07.960
<v Speaker 1>their walking on the streaming service. Now you're talking, you

0:25:08.000 --> 0:25:12.280
<v Speaker 1>can talk about a little bit about flex scheduling. Where

0:25:12.280 --> 0:25:16.240
<v Speaker 1>it's at two in spansion of it in three because

0:25:16.280 --> 0:25:18.560
<v Speaker 1>I already have my eyes on Monday Night Football in

0:25:19.400 --> 0:25:22.360
<v Speaker 1>three because uh, my point on this is, yes, thirteen

0:25:22.359 --> 0:25:26.480
<v Speaker 1>one o'clock starts, but that's written in pencil correct. Absolutely,

0:25:26.520 --> 0:25:28.560
<v Speaker 1>look this whole schedule is written in pencil. If there's

0:25:28.600 --> 0:25:31.040
<v Speaker 1>anything that you know COVID taught us, it's that we

0:25:31.119 --> 0:25:34.680
<v Speaker 1>gotta be flexible. Everything's written in pencil. Uh, God willing,

0:25:34.720 --> 0:25:37.600
<v Speaker 1>We're we're through with the pandemic, you know, impacting our schedule.

0:25:37.680 --> 0:25:40.199
<v Speaker 1>But you know, every year there's surprise teams. Right, what

0:25:40.240 --> 0:25:42.280
<v Speaker 1>do we have four or five new playoff teams? Every year?

0:25:42.320 --> 0:25:45.560
<v Speaker 1>There's always somebody going worse to first. Uh. It's hard

0:25:45.600 --> 0:25:48.359
<v Speaker 1>to maintain success in this league. Everything is kind of

0:25:48.359 --> 0:25:50.600
<v Speaker 1>set up, uh, you know, for parity, whether it's a

0:25:50.640 --> 0:25:53.600
<v Speaker 1>salary cap or the reverse draft order, free agency, whatever

0:25:53.640 --> 0:25:57.000
<v Speaker 1>it is. Um, it's it's hard to stay good year

0:25:57.040 --> 0:25:59.640
<v Speaker 1>after year. And here we are making a schedule in April,

0:26:00.160 --> 0:26:03.680
<v Speaker 1>may you know, guessing who's gonna be competitive in September

0:26:03.720 --> 0:26:06.720
<v Speaker 1>four months away or in December eight months away. I'm

0:26:06.760 --> 0:26:09.199
<v Speaker 1>not sure our crystal ball is that good, or if

0:26:09.200 --> 0:26:12.160
<v Speaker 1>anybody's crystal ball is that good. So an awful lot

0:26:12.200 --> 0:26:15.199
<v Speaker 1>of chances for us to kind of, you know, use

0:26:15.280 --> 0:26:17.320
<v Speaker 1>some tools that we have in the toolbox with our

0:26:17.320 --> 0:26:20.520
<v Speaker 1>network partners, move the games that have playoff implications in

0:26:20.560 --> 0:26:23.679
<v Speaker 1>the bigger time slots. Again, it's not always about you know,

0:26:23.720 --> 0:26:27.399
<v Speaker 1>generating eyeballs, generating ratings. It's about rewarding the teams that

0:26:27.480 --> 0:26:30.840
<v Speaker 1>have played their way, you know, into bigger television windows,

0:26:30.880 --> 0:26:34.280
<v Speaker 1>letting our fans meet these teams, because you're probably gonna

0:26:34.280 --> 0:26:36.000
<v Speaker 1>see him on television in January when we get to

0:26:36.040 --> 0:26:39.520
<v Speaker 1>the postseason. So whether it's Sunday Night Football or even

0:26:39.520 --> 0:26:41.800
<v Speaker 1>on Sunday afternoons, moving from a one o'clock window to

0:26:41.840 --> 0:26:45.439
<v Speaker 1>a four o'clock window will shorten that runway up as

0:26:45.560 --> 0:26:48.200
<v Speaker 1>as much as we can try to let everybody know, hey,

0:26:48.280 --> 0:26:51.479
<v Speaker 1>you're in position to be changed into a different time slot,

0:26:51.840 --> 0:26:54.359
<v Speaker 1>but it's because you're having success. It's because you're good,

0:26:54.640 --> 0:26:58.280
<v Speaker 1>it's because your games matter. Fully recognizing the challenges for

0:26:58.320 --> 0:27:00.919
<v Speaker 1>the forty or fifty thousand ticket holders, but you know

0:27:01.000 --> 0:27:04.200
<v Speaker 1>there's million people are gonna watch the game on television.

0:27:04.560 --> 0:27:06.399
<v Speaker 1>We want to make sure that those fans get to

0:27:06.400 --> 0:27:07.959
<v Speaker 1>see the games that matter the most. And if our

0:27:07.960 --> 0:27:10.880
<v Speaker 1>crystal ball was a little blurry in April, and maybe

0:27:10.880 --> 0:27:13.720
<v Speaker 1>the Jets didn't get as much prime time as they'd hoped, um,

0:27:13.760 --> 0:27:15.760
<v Speaker 1>there's one way to fix that, and and that's to win.

0:27:16.160 --> 0:27:19.720
<v Speaker 1>And when we find ourselves in December, um, there's opportunities

0:27:19.760 --> 0:27:23.560
<v Speaker 1>to move into bigger, higher profile television time slots, and

0:27:23.880 --> 0:27:27.520
<v Speaker 1>as you reference, starting in three that will include Monday

0:27:27.600 --> 0:27:29.600
<v Speaker 1>night football. That's gonna be a challenge for us. All.

0:27:30.040 --> 0:27:32.359
<v Speaker 1>I don't think we're gonna be reckless or haphazard with it.

0:27:32.359 --> 0:27:34.359
<v Speaker 1>It's not like we're gonna change it because you know,

0:27:34.440 --> 0:27:37.119
<v Speaker 1>this team's five and seven and this team six and seven.

0:27:37.520 --> 0:27:41.439
<v Speaker 1>You know, we're not really you know, moving mountains there. Um.

0:27:41.480 --> 0:27:43.240
<v Speaker 1>But if the Monday night football game that we put

0:27:43.240 --> 0:27:46.480
<v Speaker 1>in week fifteen next season, uh, truly, as two teams

0:27:46.520 --> 0:27:48.760
<v Speaker 1>that are just playing out the string, we're not doing

0:27:48.800 --> 0:27:50.960
<v Speaker 1>them a favor by putting them on national television. We're

0:27:50.960 --> 0:27:53.240
<v Speaker 1>not doing Disney a favor. We're not doing the fans

0:27:53.280 --> 0:27:54.760
<v Speaker 1>of favor by asking them to go out for a

0:27:54.880 --> 0:27:56.879
<v Speaker 1>night game, you know, for a couple of teams that

0:27:56.920 --> 0:27:59.560
<v Speaker 1>are no longer in playoff contention, especially if there's a

0:27:59.600 --> 0:28:02.480
<v Speaker 1>game over here sitting on Sunday at one o'clock between

0:28:02.480 --> 0:28:05.480
<v Speaker 1>two teams that we really didn't see coming. And if

0:28:05.480 --> 0:28:07.199
<v Speaker 1>we don't change it, that game is gonna be on

0:28:07.280 --> 0:28:10.160
<v Speaker 1>in fifteen percent of the country, eighteen percent of the country.

0:28:10.560 --> 0:28:12.960
<v Speaker 1>It's not worth more than that and our fans deserve

0:28:13.440 --> 0:28:15.520
<v Speaker 1>to see that game. More of our fans deserve to

0:28:15.560 --> 0:28:17.840
<v Speaker 1>see that game. So whether we slide it to Sunday

0:28:17.840 --> 0:28:21.000
<v Speaker 1>at four or Sunday night at eight fifteen, or now

0:28:21.040 --> 0:28:24.119
<v Speaker 1>Monday night at eight fifteen, we've got more opportunities to

0:28:24.200 --> 0:28:26.200
<v Speaker 1>reward the teams who have played their way into bigger

0:28:26.240 --> 0:28:30.040
<v Speaker 1>television windows. Alright, sixty seconds. The Jets plan on playing

0:28:30.119 --> 0:28:34.600
<v Speaker 1>meaningful football in December. And you've been uh so gracious

0:28:34.640 --> 0:28:37.360
<v Speaker 1>with your time. You went with the league for more

0:28:37.640 --> 0:28:41.440
<v Speaker 1>quarter century. Uh doing this. What kind of advice would

0:28:41.480 --> 0:28:45.120
<v Speaker 1>you give somebody who's interested in following a career path

0:28:45.200 --> 0:28:50.080
<v Speaker 1>like this? Uh, I'd start with, have thick skin. Uh.

0:28:50.120 --> 0:28:52.960
<v Speaker 1>Nobody's ever happy with the schedule, so you've got to

0:28:53.000 --> 0:28:56.080
<v Speaker 1>be prepared. Uh. You know Howard Katz, who's been running

0:28:56.080 --> 0:28:58.960
<v Speaker 1>the scheduling process for the last fifteen years, taught us all,

0:28:59.080 --> 0:29:01.720
<v Speaker 1>taught all of this, taught all of us this a

0:29:01.760 --> 0:29:05.880
<v Speaker 1>long time ago. Uh. It's very quick that the you know,

0:29:06.000 --> 0:29:09.480
<v Speaker 1>parade celebrating your success turns into a mob running you

0:29:09.520 --> 0:29:12.480
<v Speaker 1>out of town. Um, you gotta have some thick skin,

0:29:12.640 --> 0:29:15.400
<v Speaker 1>you gotta have a long memory, you gotta remember. Um,

0:29:15.520 --> 0:29:17.120
<v Speaker 1>you know what you did right, what you did wrong.

0:29:17.160 --> 0:29:20.280
<v Speaker 1>You gotta be willing to take criticism, you know, strictly

0:29:20.360 --> 0:29:24.320
<v Speaker 1>from uh, you know, career development standpoint. Uh. You know,

0:29:24.360 --> 0:29:26.640
<v Speaker 1>this would hold true for literally just about any any

0:29:26.640 --> 0:29:29.960
<v Speaker 1>industry these days, but especially uh, the NFL and and

0:29:30.000 --> 0:29:33.280
<v Speaker 1>specifically the scheduling team. Uh. It's all about the data.

0:29:33.320 --> 0:29:35.800
<v Speaker 1>It's all about the math and science. It's all about

0:29:36.160 --> 0:29:40.520
<v Speaker 1>you know, search heuristics and predictive analytics and uh, finding

0:29:40.560 --> 0:29:43.040
<v Speaker 1>the signal in the noise. There is so much data

0:29:43.080 --> 0:29:45.760
<v Speaker 1>out there, and you've got to figure out what really

0:29:45.800 --> 0:29:49.040
<v Speaker 1>matters and what you can use to make your product better.

0:29:49.040 --> 0:29:51.400
<v Speaker 1>And that's not just for football, that's for any industry.

0:29:51.440 --> 0:29:54.120
<v Speaker 1>But you know, for us, every time a fan interacts

0:29:54.120 --> 0:29:56.880
<v Speaker 1>with the league, whether they're listening to the Jets podcast

0:29:57.000 --> 0:30:00.200
<v Speaker 1>or calling in the talk radio or adding some either

0:30:00.240 --> 0:30:03.320
<v Speaker 1>their fantasy team, or buying a jersey on NFL shop

0:30:03.400 --> 0:30:06.200
<v Speaker 1>dot com, or tweeting something or buying a ticket on

0:30:06.240 --> 0:30:10.840
<v Speaker 1>a secondary ticketing partner, or following somebody on Instagram, or

0:30:11.080 --> 0:30:14.720
<v Speaker 1>in states where it's legal, making a bet on a game.

0:30:15.000 --> 0:30:17.440
<v Speaker 1>You know, every time they interact with us, they're telling

0:30:17.520 --> 0:30:20.320
<v Speaker 1>us what they care about, and we're trying to take

0:30:20.320 --> 0:30:23.240
<v Speaker 1>all that data, listen to the fans as always, they'll

0:30:23.240 --> 0:30:25.080
<v Speaker 1>tell us what's working in what is and they'll tell

0:30:25.160 --> 0:30:27.880
<v Speaker 1>us what we are doing right and doing wrong, and

0:30:28.000 --> 0:30:30.680
<v Speaker 1>really trying to like take all that data. And again,

0:30:30.720 --> 0:30:33.320
<v Speaker 1>any industry is going through this right now. The days

0:30:33.360 --> 0:30:36.320
<v Speaker 1>of gut and feel and instinct. There's always some value

0:30:36.360 --> 0:30:38.880
<v Speaker 1>to that, but it's really more about the math and

0:30:38.880 --> 0:30:41.360
<v Speaker 1>the science and the data and the analytics and really

0:30:41.400 --> 0:30:43.640
<v Speaker 1>trying to figure out, you know, which of these data

0:30:43.640 --> 0:30:46.680
<v Speaker 1>points really matter and you can use to your benefit

0:30:46.720 --> 0:30:49.520
<v Speaker 1>and our fans can you know, expect us to use

0:30:49.560 --> 0:30:52.040
<v Speaker 1>to their benefit. Um. And it's also about really trying

0:30:52.080 --> 0:30:55.560
<v Speaker 1>to figure out which of these data sets actually means something. Uh.

0:30:55.680 --> 0:30:57.360
<v Speaker 1>And like we said, some of these things about rest

0:30:57.400 --> 0:31:00.560
<v Speaker 1>discrepancy or playing you know too many division opponents, you know,

0:31:00.600 --> 0:31:03.480
<v Speaker 1>do these things really matter? Or line us up, tell

0:31:03.560 --> 0:31:05.840
<v Speaker 1>us one to play and we'll be there. And sometimes

0:31:05.880 --> 0:31:08.760
<v Speaker 1>the team that's favored gets hammered, and sometimes the team

0:31:08.800 --> 0:31:12.360
<v Speaker 1>that's the underdog with the rest discrepancy and the long

0:31:12.400 --> 0:31:15.480
<v Speaker 1>travel pulls out of w You never know. That's what's

0:31:15.520 --> 0:31:18.360
<v Speaker 1>so great about sports. UM. That would probably be my

0:31:18.480 --> 0:31:20.680
<v Speaker 1>final piece of advice, you know, be a fan. I mean,

0:31:20.760 --> 0:31:23.280
<v Speaker 1>we're so lucky to work in this industry to get

0:31:23.320 --> 0:31:26.600
<v Speaker 1>to talk about and and watch sports for a living. Um,

0:31:26.680 --> 0:31:29.640
<v Speaker 1>we should never forget that. I'm certainly very grateful and

0:31:29.680 --> 0:31:33.080
<v Speaker 1>appreciative of the opportunity and take it seriously and really

0:31:33.080 --> 0:31:36.080
<v Speaker 1>hope that, you know, this schedule plays out as well

0:31:36.120 --> 0:31:38.719
<v Speaker 1>as we think it has a chance to here in April,

0:31:38.760 --> 0:31:41.239
<v Speaker 1>and uh, if not, you know, adjust as we go

0:31:41.360 --> 0:31:43.960
<v Speaker 1>and and and use the tools that are available to

0:31:44.000 --> 0:31:46.080
<v Speaker 1>us to kind of shift and reward the teams that have,

0:31:46.640 --> 0:31:48.880
<v Speaker 1>like we said, played their way into bigger television windows.

0:31:49.480 --> 0:31:53.320
<v Speaker 1>Mike North, congratulations on another schedule. Get a couple of

0:31:53.400 --> 0:31:55.040
<v Speaker 1>days of rest, I know you got a lot of

0:31:55.040 --> 0:31:59.320
<v Speaker 1>interviews to do, and then start getting after will probably

0:31:59.320 --> 0:32:02.360
<v Speaker 1>be talking year later in December, I would think, because

0:32:02.760 --> 0:32:06.320
<v Speaker 1>the Jets they think they're gonna take some steps, we'll

0:32:06.320 --> 0:32:08.280
<v Speaker 1>have to see. Yeah, look, love to be back on

0:32:08.360 --> 0:32:10.480
<v Speaker 1>and then and talk about what worked, what didn't work,

0:32:10.520 --> 0:32:13.120
<v Speaker 1>what we learned, and maybe even kind of tell your fans, hey,

0:32:13.160 --> 0:32:15.640
<v Speaker 1>here's what to think about these next four weeks, because

0:32:15.640 --> 0:32:17.240
<v Speaker 1>if they are in a playoff chase, there might be

0:32:17.280 --> 0:32:18.760
<v Speaker 1>some games that are gonna have to shift some time

0:32:18.840 --> 0:32:21.600
<v Speaker 1>slots and how that all works and what has to

0:32:21.640 --> 0:32:24.160
<v Speaker 1>happen for everything to line up? Happy to do it,

0:32:24.200 --> 0:32:26.520
<v Speaker 1>and uh yeah, let's let's hope that's exactly what Jets

0:32:26.520 --> 0:32:28.200
<v Speaker 1>fans are dealing with in December. Be a good problem

0:32:28.200 --> 0:32:30.200
<v Speaker 1>to have. Thanks brother, Take care