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Visit audible dot com, slash I 27 00:01:21,040 --> 00:01:24,280 Speaker 1: heart or text I Heeart to five hundred five hundred 28 00:01:24,480 --> 00:01:27,760 Speaker 1: My next guest. Um. I met her along with her 29 00:01:27,920 --> 00:01:30,280 Speaker 1: co founder of the of the Apple we're gonna be 30 00:01:30,319 --> 00:01:33,360 Speaker 1: talking about a couple of years ago, and she made 31 00:01:33,560 --> 00:01:37,160 Speaker 1: a huge impression on me and Um I've been following her. 32 00:01:37,240 --> 00:01:39,960 Speaker 1: She doesn't know that I've been watching grow as an 33 00:01:40,000 --> 00:01:43,440 Speaker 1: individual in this business. She's the CEO of kod Zoo 34 00:01:43,680 --> 00:01:47,800 Speaker 1: and app the rewards students for academic achievements and good habits. 35 00:01:47,840 --> 00:01:51,720 Speaker 1: She drives kod Zoo from idea to execution. Her responsibilities 36 00:01:51,800 --> 00:01:56,800 Speaker 1: include designing the technology, growth, hacking, and activating the sales pipeline. 37 00:01:57,160 --> 00:02:00,000 Speaker 1: She is a ted X speaker was named to four 38 00:02:00,080 --> 00:02:03,240 Speaker 1: of thirty on the thirty In education, see i os 39 00:02:03,320 --> 00:02:07,160 Speaker 1: Female entrepreneurs to watch, Magic Johnson thirty two on the 40 00:02:07,280 --> 00:02:12,040 Speaker 1: thirty two and top female Globe Changers. Please my friends, 41 00:02:12,440 --> 00:02:17,840 Speaker 1: Welcome to Money Making Code Conversations. Logan Cohen, thank you 42 00:02:17,880 --> 00:02:21,040 Speaker 1: for having me. Well, logan's been a long time. It's 43 00:02:21,080 --> 00:02:23,880 Speaker 1: been a long time, it has, yes, but but you've 44 00:02:23,880 --> 00:02:26,400 Speaker 1: been doing great things. And I saw you was at 45 00:02:26,440 --> 00:02:31,280 Speaker 1: the Soft Softwest. I was, yes, and I just wanted 46 00:02:31,360 --> 00:02:34,040 Speaker 1: to thank you. I mean, we met so long ago 47 00:02:34,320 --> 00:02:36,760 Speaker 1: and you were just a huge believer in our mission. 48 00:02:36,840 --> 00:02:39,959 Speaker 1: So thank you for listening to us and watching us grow. 49 00:02:40,320 --> 00:02:42,200 Speaker 1: Well here's a good thing about it. I think we 50 00:02:42,280 --> 00:02:43,960 Speaker 1: may become I may be able to help you out 51 00:02:44,000 --> 00:02:46,400 Speaker 1: with some of that sponsorship we're gonna talk about there 52 00:02:46,520 --> 00:02:49,000 Speaker 1: on air. But also we're gonna talk about tell everybody 53 00:02:49,000 --> 00:02:51,799 Speaker 1: about what could Zoo is as k U d z 54 00:02:52,000 --> 00:02:56,799 Speaker 1: o O that app is, and why it's so important. Yes, 55 00:02:56,880 --> 00:03:00,400 Speaker 1: so could Do is a free mobile application for students. 56 00:03:00,639 --> 00:03:03,160 Speaker 1: We were really struck by the high mobile usage. We 57 00:03:03,240 --> 00:03:06,120 Speaker 1: all see teenagers and really everyone who are just glued 58 00:03:06,120 --> 00:03:09,359 Speaker 1: to their phones and instead of making smartphones this forbidden 59 00:03:09,400 --> 00:03:11,840 Speaker 1: fruit that makes kids even want to use it more. 60 00:03:11,919 --> 00:03:14,639 Speaker 1: We said, why not focus on some mindful consumption rather 61 00:03:14,720 --> 00:03:18,560 Speaker 1: than mind lifts. The students get rewarded for kindness, good habits, 62 00:03:18,960 --> 00:03:21,359 Speaker 1: their grades, and attendance with the currency that they could 63 00:03:21,440 --> 00:03:26,400 Speaker 1: use to go shopping. Now, now that sounds really clean 64 00:03:26,520 --> 00:03:28,160 Speaker 1: for you. Can you break it down a little bit 65 00:03:28,200 --> 00:03:33,359 Speaker 1: more when you say being rewarded? Okay, they were great attendance. 66 00:03:33,760 --> 00:03:38,520 Speaker 1: And how do they participate with this app? Yes, those 67 00:03:38,560 --> 00:03:40,320 Speaker 1: students can all ad the app. You just have to 68 00:03:40,360 --> 00:03:42,400 Speaker 1: be thirteen years or older to use it. We have 69 00:03:42,440 --> 00:03:45,160 Speaker 1: all the way up to college users and adult learners too. 70 00:03:45,560 --> 00:03:48,640 Speaker 1: They downloaded an Apple app Store, Google Play Store. They 71 00:03:48,640 --> 00:03:50,920 Speaker 1: start earning right away. You get one hundred could do 72 00:03:51,040 --> 00:03:54,280 Speaker 1: cash just for signing up, and you use these points 73 00:03:54,320 --> 00:03:57,280 Speaker 1: that we call could do cash for rewards like gift cards. 74 00:03:57,320 --> 00:04:00,360 Speaker 1: We have scholarship information as well as once in life 75 00:04:00,400 --> 00:04:06,000 Speaker 1: some experiences like uh, celebrity meet and Greece and corporators. Okay, 76 00:04:06,120 --> 00:04:08,480 Speaker 1: how did this idea? Because everybody has a good idea 77 00:04:08,560 --> 00:04:12,520 Speaker 1: for that. Because when I met you, um, Dennis brownly 78 00:04:12,640 --> 00:04:15,520 Speaker 1: introduced me to you, UM a good friend of mine, 79 00:04:15,640 --> 00:04:18,680 Speaker 1: UM in New York City, you guys would have probably 80 00:04:18,680 --> 00:04:21,640 Speaker 1: I think about that two hundred and twenty five thousand 81 00:04:23,920 --> 00:04:29,239 Speaker 1: people have participants. Where are you at on that number now? Yeah, 82 00:04:29,680 --> 00:04:32,680 Speaker 1: so we are a little over half a million students 83 00:04:32,680 --> 00:04:35,799 Speaker 1: and we're in all fifty states, so we're really excited 84 00:04:35,839 --> 00:04:39,000 Speaker 1: about that grow. I saw you so with Sean, saw 85 00:04:39,040 --> 00:04:44,200 Speaker 1: you early in the game in the gym. For sure. 86 00:04:44,520 --> 00:04:48,880 Speaker 1: I'm gonna back then early in the game, I'm going like, 87 00:04:49,800 --> 00:04:51,640 Speaker 1: it's the problem out with you logan. You usually gonna 88 00:04:51,640 --> 00:04:55,880 Speaker 1: throw out that half millions. I heard you Pauls too. 89 00:04:56,640 --> 00:04:58,799 Speaker 1: I'm about to tell him something you actually like, still 90 00:04:58,880 --> 00:05:03,280 Speaker 1: back and got over half you said five hundred thousand, 91 00:05:03,440 --> 00:05:06,200 Speaker 1: you know, because everybody don't know. But when you used 92 00:05:06,200 --> 00:05:09,920 Speaker 1: were an half million. That's a whole bigger word. But 93 00:05:10,440 --> 00:05:13,040 Speaker 1: so how do you grow from the number I met 94 00:05:13,080 --> 00:05:16,159 Speaker 1: you at and you were growing fast then to the 95 00:05:16,240 --> 00:05:19,719 Speaker 1: number now? And how do you continue to funding? And 96 00:05:19,800 --> 00:05:21,840 Speaker 1: let's talk about that. Why were your at software and 97 00:05:21,880 --> 00:05:23,920 Speaker 1: soft by Software? I know what i'mnna tell you. Why 98 00:05:23,920 --> 00:05:25,400 Speaker 1: I got you on the car first of all, to 99 00:05:25,440 --> 00:05:28,960 Speaker 1: promote your brand? Okay, First of all, you're a young entrepreneur. 100 00:05:29,000 --> 00:05:32,840 Speaker 1: You're at millennial age group that is so popular, you know, 101 00:05:33,040 --> 00:05:36,880 Speaker 1: solo entrepreneurs or entrepreneurs. It's to dominant group to say, hey, 102 00:05:36,880 --> 00:05:39,560 Speaker 1: look I have a vision. I want to explore it. 103 00:05:39,839 --> 00:05:41,880 Speaker 1: I want to work for myself. That's who you are. 104 00:05:42,000 --> 00:05:44,280 Speaker 1: That's the person I met, that's the person I admire. 105 00:05:44,880 --> 00:05:48,200 Speaker 1: So we just with this app. How did it get started? 106 00:05:48,360 --> 00:05:51,520 Speaker 1: How did this How did this idea go from I 107 00:05:51,600 --> 00:05:56,560 Speaker 1: got this idea to actual application? Well, thank you, I 108 00:05:57,080 --> 00:06:01,200 Speaker 1: definitely started with the idea. Originally, my co founder, Trevor, 109 00:06:01,839 --> 00:06:04,479 Speaker 1: he got paid for grades growing up. His parents paid 110 00:06:04,520 --> 00:06:06,479 Speaker 1: him for a's, paid him for these, made him pay 111 00:06:06,520 --> 00:06:10,640 Speaker 1: them for Caesar below, which is kind of funny. We 112 00:06:10,640 --> 00:06:13,320 Speaker 1: don't follow that model, although I think our revenue would 113 00:06:13,360 --> 00:06:15,040 Speaker 1: look a lot better if kids were paying us for 114 00:06:15,240 --> 00:06:20,400 Speaker 1: Cason below. However, Trevor's backgrounds in sociology, so he had 115 00:06:20,440 --> 00:06:23,919 Speaker 1: this great idea to say, why not reward kids for grades? 116 00:06:24,360 --> 00:06:26,840 Speaker 1: H And it struck me and he wound up going 117 00:06:26,839 --> 00:06:28,760 Speaker 1: to Princeton and he said, the kids that he grew 118 00:06:28,800 --> 00:06:31,320 Speaker 1: up with in Chicago South Side where just as smart, 119 00:06:31,360 --> 00:06:33,640 Speaker 1: if not smarter than him and his peers. And he 120 00:06:33,720 --> 00:06:37,360 Speaker 1: wondered why he got the opportunity when they didn't. So 121 00:06:37,600 --> 00:06:39,760 Speaker 1: we met in my backgrounds in finance as well as 122 00:06:39,800 --> 00:06:42,520 Speaker 1: international business, and I wrote at the business model for it. 123 00:06:42,600 --> 00:06:45,120 Speaker 1: So it was a great Where did you go to 124 00:06:45,120 --> 00:06:48,960 Speaker 1: school there? Florida International? Done in Miami? Okay? Cool? Okay? 125 00:06:49,040 --> 00:06:51,400 Speaker 1: So how did you got to get this journey together? 126 00:06:51,480 --> 00:06:54,200 Speaker 1: So he'sa at Princeton, That's where you went to school. 127 00:06:54,240 --> 00:06:59,760 Speaker 1: You far to International, He's from Chicago, You're from where Philadelphia? 128 00:07:00,240 --> 00:07:03,160 Speaker 1: You guys, all of the East codes, Midwes, you know, 129 00:07:03,960 --> 00:07:07,600 Speaker 1: down in Florida going to school. He up there at Princeton. 130 00:07:07,839 --> 00:07:10,480 Speaker 1: So how did you guys connect to be able to 131 00:07:10,520 --> 00:07:15,360 Speaker 1: start this very innovative app called kuld Zoo. I love 132 00:07:15,480 --> 00:07:18,760 Speaker 1: this how this story because we here constantly, especially in entrepreneurship, 133 00:07:18,800 --> 00:07:21,920 Speaker 1: how important it is defined equality co founder and a 134 00:07:21,920 --> 00:07:25,000 Speaker 1: lot of the times perfectionism leads to procrastination. Here people 135 00:07:25,000 --> 00:07:27,480 Speaker 1: are constantly looking for that co founder. Trevor and I 136 00:07:27,520 --> 00:07:29,400 Speaker 1: met at a Phillies game that neither of us wanted 137 00:07:29,440 --> 00:07:33,000 Speaker 1: to be at. We're not big baseball fans, but mutual 138 00:07:33,120 --> 00:07:35,800 Speaker 1: friends introduced us. Trevor told me about this idea. We 139 00:07:35,840 --> 00:07:38,760 Speaker 1: stayed in touch via just social media Facebook, and then 140 00:07:38,800 --> 00:07:40,840 Speaker 1: he told me about this idea of stuending for my 141 00:07:40,880 --> 00:07:43,760 Speaker 1: master's and accounting, which feels like another life ago. And 142 00:07:43,800 --> 00:07:45,800 Speaker 1: then I wrote up the business model and we started 143 00:07:45,840 --> 00:07:48,720 Speaker 1: to say, okay, well this gets traction. Let's see if 144 00:07:48,720 --> 00:07:51,800 Speaker 1: there's some stickiness. And we piloted with local schools who 145 00:07:51,800 --> 00:07:54,640 Speaker 1: are using alpha numeric codes for the rewards. We kept 146 00:07:54,640 --> 00:07:57,040 Speaker 1: it simple, um, not because we were that smart, but 147 00:07:57,080 --> 00:08:00,000 Speaker 1: we were just that broke, being college students or recent grads. 148 00:08:00,280 --> 00:08:02,560 Speaker 1: And then once it started to pick up traction, we 149 00:08:02,920 --> 00:08:05,600 Speaker 1: wound up bringing in investment and doing pitch competitions and 150 00:08:05,640 --> 00:08:11,880 Speaker 1: grew from there. Okay, so two small people got together. 151 00:08:13,520 --> 00:08:17,520 Speaker 1: One was sociology. That's my minor, so I'm very I 152 00:08:17,520 --> 00:08:23,040 Speaker 1: can understand that he understands people and movement and how 153 00:08:23,080 --> 00:08:27,280 Speaker 1: you break down communities and motivation. Then you have this financier, 154 00:08:27,480 --> 00:08:30,920 Speaker 1: financial wizard, that's what I'm gonna call you. It got 155 00:08:30,960 --> 00:08:33,280 Speaker 1: together and said, look, here's a business model. So I 156 00:08:33,360 --> 00:08:35,880 Speaker 1: always talk about you know, a lot of people want 157 00:08:35,880 --> 00:08:38,280 Speaker 1: to use the wordy drop out there on faith, you know, 158 00:08:38,480 --> 00:08:40,280 Speaker 1: but you guys jumped out there with a plan, and 159 00:08:40,360 --> 00:08:42,320 Speaker 1: I really wanted to slow that down because of the 160 00:08:42,360 --> 00:08:46,240 Speaker 1: fact that because because you're because you're so invested in 161 00:08:46,280 --> 00:08:49,160 Speaker 1: this logan. You're you, you're you you you you you. 162 00:08:49,160 --> 00:08:51,720 Speaker 1: You're missing some steps from me, and I want my 163 00:08:51,720 --> 00:08:54,359 Speaker 1: my listeners to understand that's cool. This is a good conversation. 164 00:08:54,760 --> 00:08:59,440 Speaker 1: So so y'all got together and then then you loaded 165 00:08:59,520 --> 00:09:02,200 Speaker 1: you Did you guys build the app or did you 166 00:09:02,240 --> 00:09:04,920 Speaker 1: find someone? How did that app build out to happen? 167 00:09:06,640 --> 00:09:09,040 Speaker 1: So we are non technical founders. If we could go 168 00:09:09,120 --> 00:09:10,920 Speaker 1: back in time, I think we would have brought on 169 00:09:11,000 --> 00:09:14,600 Speaker 1: an additional either co founder or first hire that was technical. 170 00:09:15,440 --> 00:09:18,600 Speaker 1: We wound up raising some funds through pitch competitions as 171 00:09:18,640 --> 00:09:21,840 Speaker 1: well as some angel investors to build out the app 172 00:09:21,880 --> 00:09:23,840 Speaker 1: with the dev team. But I think it's important to 173 00:09:23,880 --> 00:09:27,040 Speaker 1: note just getting even more granular here. You have a 174 00:09:27,120 --> 00:09:30,880 Speaker 1: nice you have an idea, you want to make it happen. 175 00:09:31,240 --> 00:09:33,720 Speaker 1: You say, oh, this should exist, You do some research, 176 00:09:33,800 --> 00:09:36,880 Speaker 1: you realize that it doesn't exist. Then you put together, 177 00:09:36,960 --> 00:09:39,360 Speaker 1: like you said, that plan. But a lot of people 178 00:09:39,520 --> 00:09:42,320 Speaker 1: jump to the conclusion that they need an app because 179 00:09:42,400 --> 00:09:45,559 Speaker 1: it's sexy. Right now, everyone has an app that way 180 00:09:45,600 --> 00:09:48,720 Speaker 1: to scale. But sometimes you really need to let the 181 00:09:48,760 --> 00:09:51,640 Speaker 1: market speak. We needed to make an app because students 182 00:09:51,679 --> 00:09:54,760 Speaker 1: at schools we're using this could do program quicker than 183 00:09:54,800 --> 00:09:57,920 Speaker 1: we could print out these alpha numerit codes. So we said, okay, 184 00:09:57,920 --> 00:10:00,880 Speaker 1: the market spoke, it's time to we invest in app 185 00:10:00,920 --> 00:10:03,840 Speaker 1: development so we can reach even more students. Depending on 186 00:10:03,880 --> 00:10:06,240 Speaker 1: your products, you really need to do a market analysis 187 00:10:06,320 --> 00:10:08,480 Speaker 1: if an app is necessary or not, because it is 188 00:10:08,559 --> 00:10:13,000 Speaker 1: time and money. Okay, cool. So what is you So 189 00:10:13,080 --> 00:10:18,120 Speaker 1: I'm assuming this is a business now? Correct it is? Yes? Okay? 190 00:10:18,280 --> 00:10:21,480 Speaker 1: Do you have an office someplace? Do you have a staff? 191 00:10:21,720 --> 00:10:25,360 Speaker 1: How does this work out? How does this work out? Yes? 192 00:10:25,480 --> 00:10:28,600 Speaker 1: Could be based in New York City. We're over here 193 00:10:28,679 --> 00:10:31,680 Speaker 1: on and Madison. We have a team of six people 194 00:10:31,760 --> 00:10:34,880 Speaker 1: working with us. So small team, but engaged and we're 195 00:10:34,880 --> 00:10:37,520 Speaker 1: looking forward to continuing to grow. So when you say 196 00:10:37,559 --> 00:10:39,640 Speaker 1: that small team, and I hope I'm not trying to 197 00:10:39,640 --> 00:10:42,080 Speaker 1: be knows. I'm just trying to lay out how you've 198 00:10:42,320 --> 00:10:44,720 Speaker 1: launched something which I which I'm a fan of, and 199 00:10:44,760 --> 00:10:48,760 Speaker 1: then also how you sustain it. So that team, this 200 00:10:48,840 --> 00:10:51,040 Speaker 1: is social media people and there is a digital people 201 00:10:51,080 --> 00:10:55,120 Speaker 1: in your team. What does that team consist of? Yes, 202 00:10:55,240 --> 00:10:58,880 Speaker 1: I've prided myself on hiring smarter people, so our social 203 00:10:58,920 --> 00:11:01,800 Speaker 1: media team are actually younger than me and more in 204 00:11:01,840 --> 00:11:11,400 Speaker 1: our target demographic because they know what's cool. Logan, How 205 00:11:11,400 --> 00:11:16,360 Speaker 1: old are your logan? I just wow, Okay you said that. 206 00:11:16,760 --> 00:11:18,720 Speaker 1: I have just stopped it. They're younger than me, like 207 00:11:18,760 --> 00:11:24,840 Speaker 1: you are, faty. So so you're twenty eight years old, 208 00:11:24,880 --> 00:11:26,800 Speaker 1: because I know you're thirty for thirty on the thirty 209 00:11:26,840 --> 00:11:33,560 Speaker 1: by Fords for education. So I met you was six six, Okay, 210 00:11:33,600 --> 00:11:36,880 Speaker 1: so you're eight now. So you're saying even at eight 211 00:11:37,160 --> 00:11:39,679 Speaker 1: that you in the world that you roll in, you 212 00:11:39,720 --> 00:11:43,439 Speaker 1: need to hire people younger than you, oh, just for 213 00:11:43,600 --> 00:11:46,520 Speaker 1: social media and then also who are qualified? I was 214 00:11:47,080 --> 00:11:50,640 Speaker 1: I'm constantly humbled by our teenage users that I no 215 00:11:50,679 --> 00:11:54,040 Speaker 1: longer know what's cool, whether it's in focus their atbus. 216 00:11:54,400 --> 00:11:57,280 Speaker 1: Uh they're brutally honest, which we're rutiful for. But my 217 00:11:57,360 --> 00:12:00,840 Speaker 1: ego takes a hit. So what do you feel that, uh, 218 00:12:00,880 --> 00:12:03,800 Speaker 1: that that learning curve for you? Because look, look at you. 219 00:12:03,920 --> 00:12:07,320 Speaker 1: You're smart. This is your brand, you're running it, and 220 00:12:07,679 --> 00:12:10,280 Speaker 1: but you're smarter than to save Rashawn, I'm gonna keep 221 00:12:10,360 --> 00:12:13,280 Speaker 1: people around me. They can't come and gage stay engaged 222 00:12:13,320 --> 00:12:16,440 Speaker 1: with the audience you're trying to build on. Correct because 223 00:12:16,480 --> 00:12:18,959 Speaker 1: you said thirteen is the youngest and you and people 224 00:12:19,000 --> 00:12:23,679 Speaker 1: participate all the way through college up to college. Through college, 225 00:12:23,720 --> 00:12:25,600 Speaker 1: we even have adult learners on the app, which has 226 00:12:25,600 --> 00:12:28,000 Speaker 1: been a lot of fun. Okay, cool and so so 227 00:12:28,360 --> 00:12:29,880 Speaker 1: because a lot of people don't do that. You know, 228 00:12:29,920 --> 00:12:32,320 Speaker 1: they target an audience and they think, well, you know, 229 00:12:32,400 --> 00:12:34,800 Speaker 1: I got some kids, and I can talk to my 230 00:12:34,920 --> 00:12:36,520 Speaker 1: kids at the house and they keep me in the 231 00:12:36,600 --> 00:12:39,800 Speaker 1: loop or they keep me the no. You're saying, no, 232 00:12:40,720 --> 00:12:42,880 Speaker 1: you need to have that life, that person that lives 233 00:12:42,920 --> 00:12:46,480 Speaker 1: at lifestyle, that person that understands the principles of success 234 00:12:46,800 --> 00:12:49,640 Speaker 1: with Kazoo, And that's where you're at right now because 235 00:12:49,679 --> 00:12:52,160 Speaker 1: a lot of people understanding Kazoo is an application that 236 00:12:52,280 --> 00:12:55,800 Speaker 1: recognizes and rewards students for their academic achievements through good 237 00:12:55,840 --> 00:12:59,000 Speaker 1: habits and kindness. Let's talk about the good habits, because 238 00:12:59,040 --> 00:13:01,440 Speaker 1: we talk about the academic mix, break down what the 239 00:13:01,440 --> 00:13:04,080 Speaker 1: good habits are, and let's talk about the kindness. What 240 00:13:04,240 --> 00:13:08,480 Speaker 1: is that? Yeah, it could do. We wanted to first 241 00:13:08,600 --> 00:13:11,400 Speaker 1: roll out with that academic achievements because everyone gets some 242 00:13:11,559 --> 00:13:13,720 Speaker 1: type of a report card. So that's what we proved 243 00:13:13,720 --> 00:13:16,720 Speaker 1: the concept with. But then again, there are focus groups 244 00:13:16,720 --> 00:13:19,520 Speaker 1: in the brand that we're building. We know that students 245 00:13:19,520 --> 00:13:21,440 Speaker 1: are so much more than just some marks on a 246 00:13:21,480 --> 00:13:24,200 Speaker 1: report card or tests, So we said, how do we 247 00:13:24,280 --> 00:13:27,560 Speaker 1: recognize and empower this well rounded students. So this is 248 00:13:27,600 --> 00:13:31,520 Speaker 1: anything from reporting acts of kindness, whether they like mediated 249 00:13:31,520 --> 00:13:35,600 Speaker 1: a fight or they achieved something in the debate team. Uh, 250 00:13:35,760 --> 00:13:38,840 Speaker 1: if they meditated. We've partnered up with companies as well 251 00:13:38,840 --> 00:13:42,280 Speaker 1: that promote an active lifestyle, so teachers will say, yes, 252 00:13:42,360 --> 00:13:46,559 Speaker 1: they did jumping jacks, this and that, and uh, we 253 00:13:46,800 --> 00:13:48,800 Speaker 1: just want to reward so that all around good habits, 254 00:13:48,840 --> 00:13:51,360 Speaker 1: because students are so much more than just grades. We 255 00:13:51,360 --> 00:13:54,480 Speaker 1: were back with more logan talking about could do amazing. 256 00:13:55,000 --> 00:13:57,480 Speaker 1: I'm a fan, logan, let's keep winning. I want to 257 00:13:57,480 --> 00:14:00,520 Speaker 1: make a conversation. You listen to money making casation on 258 00:14:00,559 --> 00:14:03,319 Speaker 1: the phone is the CEO of good Zoo and after 259 00:14:03,760 --> 00:14:09,520 Speaker 1: that rewards students for academic achievements and good habits and kindness. Um. Basically, 260 00:14:10,040 --> 00:14:12,680 Speaker 1: she's a ted X speaker. Was named to four thirty 261 00:14:12,800 --> 00:14:16,760 Speaker 1: under thirty and Education Um Magic Johnson thirty under thirty 262 00:14:16,800 --> 00:14:20,160 Speaker 1: two and the top female Globe Changers. Um, she's still 263 00:14:20,200 --> 00:14:25,200 Speaker 1: on the phone. Are you still there for me? Logan? Yes, Well, Logan, UM, 264 00:14:25,400 --> 00:14:28,080 Speaker 1: I contacted you through LinkedIn. I said, Logan, could you 265 00:14:28,120 --> 00:14:30,880 Speaker 1: do my show? And and you said yes, I would 266 00:14:30,920 --> 00:14:33,360 Speaker 1: do your show. And that's where a lot of the 267 00:14:33,760 --> 00:14:38,479 Speaker 1: technology works nowadays, through social media, through contacting creating relationships, 268 00:14:38,560 --> 00:14:43,200 Speaker 1: and that plays a big role in your brand. Correct correct, yes. 269 00:14:44,480 --> 00:14:49,080 Speaker 1: And with that being said, the idea of a half 270 00:14:49,120 --> 00:14:52,880 Speaker 1: million people, I should say students, I shouldn't say people, 271 00:14:53,000 --> 00:14:57,600 Speaker 1: students who are part of your platform. What is the 272 00:14:57,720 --> 00:15:00,720 Speaker 1: goal in four to six thousand schools, what is the goal? 273 00:15:03,480 --> 00:15:06,800 Speaker 1: The goal is really to serve as a tool of recognition. 274 00:15:07,000 --> 00:15:09,400 Speaker 1: I mean, rewards for grades are cool, but this in 275 00:15:09,440 --> 00:15:13,320 Speaker 1: no way is transactional. Our whole goal is to really 276 00:15:13,400 --> 00:15:16,360 Speaker 1: empower students who might not have that support system at home, 277 00:15:16,920 --> 00:15:19,520 Speaker 1: or the ones that do and just want that extra recognition. 278 00:15:19,560 --> 00:15:22,520 Speaker 1: Students are working really hard, uh, in this time of 279 00:15:22,640 --> 00:15:25,960 Speaker 1: instant gratification where everything the hundred and forty characters are 280 00:15:25,960 --> 00:15:28,800 Speaker 1: now through thirty on Twitter. UM, we wanted to bring 281 00:15:28,840 --> 00:15:32,600 Speaker 1: back that your academic journey is really worth it, and 282 00:15:32,760 --> 00:15:35,160 Speaker 1: even though it's a little bit slower and takes a 283 00:15:35,200 --> 00:15:37,640 Speaker 1: couple of years, someone's here along the way to cheer 284 00:15:37,680 --> 00:15:40,080 Speaker 1: you on Okay, now you was talking about some things 285 00:15:40,080 --> 00:15:43,960 Speaker 1: about fundraising the team building. Let's talk about fundraising. That's 286 00:15:44,440 --> 00:15:47,320 Speaker 1: I want to say. That's important because you reward students 287 00:15:47,360 --> 00:15:51,880 Speaker 1: based on their academics, achievements, their act of kindness, and 288 00:15:51,920 --> 00:15:57,440 Speaker 1: the good habits. Correct, So fundraising is very important. Yeah, 289 00:15:57,480 --> 00:16:00,920 Speaker 1: it was especially important for us um the because part 290 00:16:00,920 --> 00:16:03,800 Speaker 1: of our mission is streaming free for students. There's no 291 00:16:03,880 --> 00:16:06,800 Speaker 1: freemium model. There's nothing like hey, level up and get 292 00:16:06,840 --> 00:16:09,160 Speaker 1: this new version of the app. We are completely free. 293 00:16:09,200 --> 00:16:11,720 Speaker 1: Part of our missions to level the opportunity playing field, 294 00:16:12,040 --> 00:16:14,760 Speaker 1: so we had to get some fundraising early on to 295 00:16:14,960 --> 00:16:18,480 Speaker 1: the stain and and really grow our company. Now would 296 00:16:18,480 --> 00:16:22,360 Speaker 1: that being said, let's talk about this what exactly welco 297 00:16:22,400 --> 00:16:24,960 Speaker 1: us through the steps of If I'm a student, let's 298 00:16:24,960 --> 00:16:28,800 Speaker 1: say sixteen years old, and I hear about Kazoo, how 299 00:16:28,840 --> 00:16:33,320 Speaker 1: do I go about a dology? Go to an Apple store, downloaded? 300 00:16:33,800 --> 00:16:38,800 Speaker 1: How do I participate? Yeah? After you download it, you 301 00:16:38,840 --> 00:16:42,320 Speaker 1: can create your profile. It's very simple. It's kind of 302 00:16:42,320 --> 00:16:45,080 Speaker 1: like signing up to Instagram. And then the next step 303 00:16:45,160 --> 00:16:47,440 Speaker 1: is completely up to you. You could take daily trivia 304 00:16:47,520 --> 00:16:49,920 Speaker 1: to see how you earn could you cash um As 305 00:16:49,920 --> 00:16:51,920 Speaker 1: I mentioned before you earn a hundred, could you cash 306 00:16:51,920 --> 00:16:54,240 Speaker 1: adjust for signing up. That's just to test out what 307 00:16:54,280 --> 00:16:57,320 Speaker 1: a redemption looks like. And then it's optional, but you 308 00:16:57,360 --> 00:17:00,440 Speaker 1: can submit your report card, which is completely private it um, 309 00:17:00,480 --> 00:17:02,760 Speaker 1: there's no like peer to peer interaction on the app. 310 00:17:03,160 --> 00:17:05,960 Speaker 1: But then within twenty four hours you earned could utash 311 00:17:06,000 --> 00:17:08,479 Speaker 1: based on your g p A and if it's another 312 00:17:08,560 --> 00:17:11,720 Speaker 1: report card, then based on your improvement and um, you 313 00:17:11,800 --> 00:17:13,919 Speaker 1: go to the shop section you could redeem it for 314 00:17:14,240 --> 00:17:17,080 Speaker 1: whatever kind of reward that interests you. So this is 315 00:17:17,119 --> 00:17:21,120 Speaker 1: kind of like my Delta freaking Flyer or American Express points. 316 00:17:21,160 --> 00:17:23,200 Speaker 1: You know, I take those points, I go over there, 317 00:17:23,200 --> 00:17:25,480 Speaker 1: I see oh I want that, I want the TV, 318 00:17:25,640 --> 00:17:29,399 Speaker 1: or I want that laptop, or I want a gift 319 00:17:29,400 --> 00:17:32,359 Speaker 1: call to Delta Airlines and stthing like that. So that's 320 00:17:32,440 --> 00:17:35,040 Speaker 1: that's the same principle when you're talking about these points, 321 00:17:35,080 --> 00:17:39,879 Speaker 1: correct exactly. Okay, So just just just to get a 322 00:17:40,040 --> 00:17:43,000 Speaker 1: salivating which just what are some of the the prizes 323 00:17:43,040 --> 00:17:47,360 Speaker 1: of rewards that they can actually buy on the Kazoo app. 324 00:17:49,240 --> 00:17:52,160 Speaker 1: We have gift cards and the brands are either partners 325 00:17:52,280 --> 00:17:54,680 Speaker 1: or we purchase them outright because it's what the students 326 00:17:54,680 --> 00:17:57,600 Speaker 1: want to see the gift cards to leading brands. UM. 327 00:17:57,680 --> 00:18:00,200 Speaker 1: We also have something that's been a pleasant suppris as 328 00:18:00,240 --> 00:18:03,600 Speaker 1: are the opportunities the students they're saying with and gift 329 00:18:03,640 --> 00:18:06,160 Speaker 1: cards are great. We absolutely love it, but I'm worried 330 00:18:06,200 --> 00:18:10,400 Speaker 1: about this next scholarship or getting an internship. So then 331 00:18:10,440 --> 00:18:13,840 Speaker 1: we connect them with admissions officers from colleges to go 332 00:18:13,960 --> 00:18:19,879 Speaker 1: over their colleges UM admissions essays and quote unquote doesn't count, 333 00:18:19,920 --> 00:18:23,200 Speaker 1: but having an admissions officer help you through the application 334 00:18:23,280 --> 00:18:25,399 Speaker 1: process has been really cool to see in students are 335 00:18:25,440 --> 00:18:28,320 Speaker 1: earning that experience a little fun too. We had a 336 00:18:28,760 --> 00:18:31,800 Speaker 1: MLS professional soccer player shut down the stadium and kick 337 00:18:31,880 --> 00:18:34,919 Speaker 1: around a soccer ball with the students from West Philly, 338 00:18:35,320 --> 00:18:37,040 Speaker 1: which was really cool. Even put his name on the 339 00:18:37,119 --> 00:18:40,320 Speaker 1: jumbo tron and again just to emphasize the they're not 340 00:18:40,440 --> 00:18:43,520 Speaker 1: winning these things. These kids earned there because they had 341 00:18:43,560 --> 00:18:47,320 Speaker 1: good habits exactly. So it's really cool is to see 342 00:18:47,560 --> 00:18:49,800 Speaker 1: these light bulbs go off and of course the students 343 00:18:49,840 --> 00:18:52,000 Speaker 1: are thanking us, so we say, no, you earned this 344 00:18:52,040 --> 00:18:54,720 Speaker 1: because you're just an a And you see them I 345 00:18:54,760 --> 00:18:56,720 Speaker 1: don't know, walk with their had a little higher after 346 00:18:56,800 --> 00:18:59,840 Speaker 1: it which is really cool to see. Okay, now, did 347 00:18:59,840 --> 00:19:06,880 Speaker 1: you always want to be an entrepreneur? No, definitely not No. 348 00:19:06,880 --> 00:19:10,520 Speaker 1: Now what did you first of all with your entrepreneur Now, 349 00:19:10,760 --> 00:19:15,800 Speaker 1: what did you want to be? Then? I thought that 350 00:19:15,840 --> 00:19:18,360 Speaker 1: I was going to go somewhere with a really solid paycheck, 351 00:19:18,440 --> 00:19:21,600 Speaker 1: which I'm funny now and my background has been financed, 352 00:19:21,600 --> 00:19:27,199 Speaker 1: so I was going to go into investment banking and yeah, 353 00:19:27,320 --> 00:19:29,720 Speaker 1: and now that I am an entrepreneur, I couldn't imagine 354 00:19:29,760 --> 00:19:32,840 Speaker 1: doing anything else. But I think it's really important to note, 355 00:19:32,960 --> 00:19:35,600 Speaker 1: especially with all of these motivational means, and of course 356 00:19:35,600 --> 00:19:39,120 Speaker 1: they're important, but the entrepreneurship is getting a little convoluted, 357 00:19:39,240 --> 00:19:42,600 Speaker 1: Like it's not that like crazy flashy lifestyle. It's a 358 00:19:42,600 --> 00:19:44,520 Speaker 1: lot of stress. It's a lot of what I like 359 00:19:44,600 --> 00:19:46,840 Speaker 1: to say, a welcomed pressure. But it's not a nine 360 00:19:46,880 --> 00:19:49,439 Speaker 1: to five like it's the progress of your company is 361 00:19:49,520 --> 00:19:53,679 Speaker 1: up to you. I love that logan. I love that 362 00:19:53,760 --> 00:19:56,040 Speaker 1: you know you're going, okay, it's not a nine to five. 363 00:19:56,119 --> 00:20:01,879 Speaker 1: It's no no noverin Winever Because I think I think 364 00:20:01,920 --> 00:20:04,240 Speaker 1: I contacted you over the weekend or something like that. 365 00:20:04,320 --> 00:20:06,520 Speaker 1: You responded back to me going, okay, I do it, 366 00:20:06,600 --> 00:20:09,760 Speaker 1: you know with through our profile TRD to check me out. 367 00:20:09,800 --> 00:20:12,960 Speaker 1: Though you had to check me out, you know, Rashan, 368 00:20:13,040 --> 00:20:16,520 Speaker 1: who is this guy? I remember you would to check 369 00:20:16,560 --> 00:20:18,960 Speaker 1: out my profile? Did she called me back? Me back? 370 00:20:19,160 --> 00:20:23,960 Speaker 1: Why do your show? I've checked out your profile? Everything 371 00:20:24,880 --> 00:20:27,560 Speaker 1: I love? I love. But that's what this is all about. 372 00:20:27,640 --> 00:20:31,640 Speaker 1: Your brand. It's about looking at something to associating yourself 373 00:20:31,680 --> 00:20:34,800 Speaker 1: with with with the participants that can move your brand forward, 374 00:20:34,880 --> 00:20:37,159 Speaker 1: that connect the dots for you. That's why I always 375 00:20:37,160 --> 00:20:40,680 Speaker 1: tell people this business is about relationships. It's about who 376 00:20:40,760 --> 00:20:44,000 Speaker 1: you know. They can they can make you and brand 377 00:20:44,080 --> 00:20:46,680 Speaker 1: you and extend your reach. And that's what this show, 378 00:20:46,760 --> 00:20:50,600 Speaker 1: Money Making Conversations is all about. Extending to reach, extending 379 00:20:50,720 --> 00:20:53,919 Speaker 1: information about your product because your product is amazing. Like 380 00:20:55,280 --> 00:20:57,720 Speaker 1: when I when I first met you and met Trevor 381 00:20:57,800 --> 00:20:59,840 Speaker 1: and do Dennis Brownie, a good friend of mine out 382 00:20:59,880 --> 00:21:02,239 Speaker 1: of New York City. You know, it was like an 383 00:21:02,320 --> 00:21:04,840 Speaker 1: eye opened it for me because I realized that your 384 00:21:04,920 --> 00:21:08,440 Speaker 1: product does communicate with young people. Now let me ask 385 00:21:08,440 --> 00:21:11,359 Speaker 1: you this. So this is Rushan McDonald. I have all 386 00:21:11,760 --> 00:21:16,160 Speaker 1: I have a potentious sponsor that I could bring to you. 387 00:21:16,560 --> 00:21:22,160 Speaker 1: How does that work? Yeah? Well, first and that's that's 388 00:21:22,400 --> 00:21:24,760 Speaker 1: I can't tell your name, but that's a very very 389 00:21:24,800 --> 00:21:28,560 Speaker 1: serious statement. I do have a potential sponsor I can 390 00:21:28,600 --> 00:21:30,960 Speaker 1: bring to you. How do I make that work? Let's 391 00:21:30,960 --> 00:21:37,200 Speaker 1: tell the world on the air, how does that work? Yes? Well, yes, 392 00:21:43,119 --> 00:21:45,359 Speaker 1: what could do does is we we really help them 393 00:21:45,440 --> 00:21:47,359 Speaker 1: the mission of being free for students. But at the 394 00:21:47,400 --> 00:21:50,600 Speaker 1: same time, we're unapologetically for profit. We are a sea corps, 395 00:21:50,640 --> 00:21:52,919 Speaker 1: so we generate our revenues by serving as a marketing 396 00:21:52,960 --> 00:21:57,399 Speaker 1: tool generations. He's going to make up over consumers. They 397 00:21:57,400 --> 00:22:00,520 Speaker 1: are coming in strong, and they are technologically they can 398 00:22:00,600 --> 00:22:04,600 Speaker 1: sniff ups. We could we have the trust from them. 399 00:22:05,280 --> 00:22:08,480 Speaker 1: Just keep it real with that. But that's a funny 400 00:22:08,480 --> 00:22:11,800 Speaker 1: part about you, Logan, Okay, you you were really straight 401 00:22:11,880 --> 00:22:15,760 Speaker 1: and kind of like you you snap your answers all 402 00:22:15,800 --> 00:22:18,800 Speaker 1: snappy evers. Now I'm talking about money. You pushed your 403 00:22:18,840 --> 00:22:21,600 Speaker 1: in it just a little bit further. I'm gonna keep 404 00:22:21,600 --> 00:22:24,280 Speaker 1: it real, Rashan, I'm gonna keep yourn't hear that earlier 405 00:22:24,280 --> 00:22:27,360 Speaker 1: I did keep the real conversation. Now we're talking about sponsorship, 406 00:22:27,400 --> 00:22:29,840 Speaker 1: which is why you make your product work, which which 407 00:22:29,880 --> 00:22:32,399 Speaker 1: tells me why you all successful, Because there is another 408 00:22:32,440 --> 00:22:35,440 Speaker 1: gear that you're willing to shift in to make people 409 00:22:35,520 --> 00:22:38,199 Speaker 1: understand the value of your product. And that's what I 410 00:22:38,240 --> 00:22:40,520 Speaker 1: wanted to hear, because I feel your product is a 411 00:22:40,640 --> 00:22:44,119 Speaker 1: valuable tool because it's already based on loyalty, it's already 412 00:22:44,160 --> 00:22:46,679 Speaker 1: based on engagement, and already if I'm if I'm a 413 00:22:46,760 --> 00:22:49,919 Speaker 1: potential sponsor and advertiser, I know I can get kids 414 00:22:49,920 --> 00:22:53,040 Speaker 1: who are forward thinking kids and I also had that 415 00:22:53,280 --> 00:22:57,359 Speaker 1: entrepreneur mindset, and their kids across generational kids creates from 416 00:22:57,400 --> 00:23:01,480 Speaker 1: all different communities. I know why Rashane McDonald it's going 417 00:23:01,560 --> 00:23:04,760 Speaker 1: to bring his sponsorship to kods to I'm just happy 418 00:23:04,800 --> 00:23:07,840 Speaker 1: to allow you to continue selling me. Sell me, someone, 419 00:23:07,880 --> 00:23:12,440 Speaker 1: sell me some thank you. Well. When it comes to 420 00:23:12,480 --> 00:23:16,360 Speaker 1: our specific products, we have just the general like advertising 421 00:23:16,359 --> 00:23:18,520 Speaker 1: on the app, but then we also have custom surveys. 422 00:23:18,960 --> 00:23:21,800 Speaker 1: So a really strong point with this is we remain 423 00:23:21,840 --> 00:23:24,280 Speaker 1: transparent to our kids. We have Trivia, which is like 424 00:23:24,400 --> 00:23:27,639 Speaker 1: SAP prep, but then the custom surveys um any brand 425 00:23:27,720 --> 00:23:31,240 Speaker 1: has picked up like streaming habits from kids, but kids 426 00:23:31,280 --> 00:23:33,679 Speaker 1: know that that information is going to go straight to 427 00:23:33,680 --> 00:23:36,760 Speaker 1: our brand sponsor, and the kids earned Cryspy cash for participating. 428 00:23:37,160 --> 00:23:39,320 Speaker 1: We also collect the data, so I can tell you 429 00:23:39,359 --> 00:23:42,080 Speaker 1: that a student UM in the Northeast to the female 430 00:23:42,080 --> 00:23:45,280 Speaker 1: who excels and stems UM goes for these products over 431 00:23:45,320 --> 00:23:47,720 Speaker 1: those products. But the students are opting in and they 432 00:23:47,760 --> 00:23:50,879 Speaker 1: know that they're anonymized. Information is going because they're helping 433 00:23:50,880 --> 00:23:53,879 Speaker 1: with their opinions. They have to have customized games and 434 00:23:53,920 --> 00:23:56,840 Speaker 1: specific cohort. So if you wanted to sponsor specific like 435 00:23:56,920 --> 00:24:00,840 Speaker 1: geolocated area, let's say Philadelphia and so school really needs 436 00:24:00,840 --> 00:24:03,119 Speaker 1: a three D printer, we can get your brand in 437 00:24:03,200 --> 00:24:06,320 Speaker 1: front of those students and also showing that you have 438 00:24:06,440 --> 00:24:12,240 Speaker 1: community initiatives while supporting education. Wow, that sounds like something 439 00:24:12,280 --> 00:24:15,640 Speaker 1: that you really like. You said they use their word granular. 440 00:24:15,720 --> 00:24:18,240 Speaker 1: You really get really authentic with who you because you 441 00:24:18,280 --> 00:24:21,680 Speaker 1: said some key things like stem also being able to 442 00:24:21,760 --> 00:24:25,200 Speaker 1: identify specifically who that who that potential person who wants 443 00:24:25,200 --> 00:24:28,440 Speaker 1: to get engaged with that particular product is involved. So 444 00:24:28,840 --> 00:24:32,000 Speaker 1: there's there's a there's a business side, there is a 445 00:24:32,040 --> 00:24:36,240 Speaker 1: motivational side, and there is an engagement side that you're 446 00:24:36,320 --> 00:24:41,720 Speaker 1: offering with Kadzoo. Correct, correct, definitely cool. I'm on the 447 00:24:41,760 --> 00:24:45,200 Speaker 1: phone with the CEO of Kazoo. That's an application just 448 00:24:45,280 --> 00:24:48,680 Speaker 1: an app, a very popular app, over five hundred thousand 449 00:24:48,880 --> 00:24:52,600 Speaker 1: or half million students on the platform and it's over 450 00:24:52,720 --> 00:24:55,560 Speaker 1: in over forty six thousand schools. Logan I want to 451 00:24:55,600 --> 00:24:58,760 Speaker 1: thank you for calling my show, and I really admire 452 00:24:58,840 --> 00:25:01,040 Speaker 1: what you're doing. You. I'm a fame, So when they're 453 00:25:01,040 --> 00:25:04,320 Speaker 1: out fire, I will be my staff contacting you because 454 00:25:04,320 --> 00:25:06,080 Speaker 1: I want to get a media kit from you, a 455 00:25:06,119 --> 00:25:10,719 Speaker 1: sponsor media kit so we can move forward. Okay, already fantastic. 456 00:25:10,720 --> 00:25:12,960 Speaker 1: Thank you so much for the opportunity, and we will 457 00:25:13,000 --> 00:25:16,800 Speaker 1: talk so alrighty just money making conversations. 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