1 00:00:01,400 --> 00:00:03,720 Speaker 1: Heard around the world on the I Heart Radio app, 2 00:00:03,920 --> 00:00:07,800 Speaker 1: Apple Podcast or wherever you get your podcast. It's Cannabis 3 00:00:07,800 --> 00:00:11,080 Speaker 1: Talk one oh one with Blue and Joe. All right, 4 00:00:11,119 --> 00:00:13,240 Speaker 1: everybody really appreciate you guys here being with me today. 5 00:00:13,280 --> 00:00:14,800 Speaker 1: My name is Joey Brabo. I'm one of the co 6 00:00:14,880 --> 00:00:17,200 Speaker 1: owners of respect my region dot com. Today we're gonna 7 00:00:17,280 --> 00:00:21,720 Speaker 1: be discussing identifying your customers. I've got a group of 8 00:00:21,760 --> 00:00:24,439 Speaker 1: friends and professionals here. They're all experts in their own regard. 9 00:00:24,480 --> 00:00:26,760 Speaker 1: They've got a lot of experience. But before we get 10 00:00:26,800 --> 00:00:28,440 Speaker 1: any further, I do want to say thank you to 11 00:00:28,480 --> 00:00:30,880 Speaker 1: Burning Trees, thank you to a Connexus, to Ali for 12 00:00:30,920 --> 00:00:33,239 Speaker 1: putting this together, and the whole entire team. Everybody's a 13 00:00:33,240 --> 00:00:35,479 Speaker 1: big part of this. And thank you to everybody that's 14 00:00:35,479 --> 00:00:37,360 Speaker 1: hanging out in the area and not paying attention. Because 15 00:00:37,560 --> 00:00:39,200 Speaker 1: this is what it's all about. We gotta start somewhere, 16 00:00:39,760 --> 00:00:42,159 Speaker 1: so I want to introduce each of my panelists and 17 00:00:42,159 --> 00:00:43,960 Speaker 1: the speakers that we have here today. I'll be your 18 00:00:43,960 --> 00:00:46,600 Speaker 1: host and your moderator on my left here at the 19 00:00:46,680 --> 00:00:49,320 Speaker 1: very first scene, we've got Ian rump Ian does serve 20 00:00:49,400 --> 00:00:53,040 Speaker 1: as uh serve Tella as chief Operating officer and co founder. 21 00:00:53,320 --> 00:00:56,000 Speaker 1: The company is known for empowering cannabis businesses with data 22 00:00:56,080 --> 00:01:01,040 Speaker 1: driven intelligence that aids that aids with understanding data her customers, sales, 23 00:01:01,040 --> 00:01:04,080 Speaker 1: and other areas of each business. Ian has been instrumental 24 00:01:04,120 --> 00:01:06,840 Speaker 1: in driving business forward for Tell and assisting the company's 25 00:01:06,880 --> 00:01:10,759 Speaker 1: clients by crafting retail marketing opportunities everything from digital signage, 26 00:01:10,800 --> 00:01:16,039 Speaker 1: KIOSK tablets and other experience elevating elements. So if you 27 00:01:16,080 --> 00:01:18,160 Speaker 1: are in the retail space and you are looking for 28 00:01:18,200 --> 00:01:20,840 Speaker 1: anything to do with pushing your retail experience further, this 29 00:01:20,880 --> 00:01:24,000 Speaker 1: is your This is your guy. Um. Next to him 30 00:01:24,080 --> 00:01:26,319 Speaker 1: is another good friend of mine here, Shelby Vasquez. I 31 00:01:26,319 --> 00:01:28,720 Speaker 1: appreciate you being here with me today. Born and raised 32 00:01:28,720 --> 00:01:30,679 Speaker 1: in Palm Spring, Shelby has been in the industry working 33 00:01:30,680 --> 00:01:32,720 Speaker 1: with a delivery service, you know, dating by all the 34 00:01:32,720 --> 00:01:36,039 Speaker 1: way back to the two fifteen times. So, uh, that's 35 00:01:36,120 --> 00:01:38,520 Speaker 1: before me. People call me legacy. That's crazy. This is 36 00:01:38,560 --> 00:01:40,200 Speaker 1: an example of someone who's been in the game for 37 00:01:40,240 --> 00:01:42,880 Speaker 1: a hot minute. Um, she's been in the legal industry here, 38 00:01:43,080 --> 00:01:44,760 Speaker 1: you know, so obviously since it started working as a 39 00:01:44,760 --> 00:01:47,600 Speaker 1: budtender brand ambassador and then now leading up a lot 40 00:01:47,600 --> 00:01:50,160 Speaker 1: of the efforts in the Yummy Karmer brand. Thank you 41 00:01:50,200 --> 00:01:53,760 Speaker 1: for being here. All right on my right, we've got 42 00:01:54,080 --> 00:01:56,040 Speaker 1: someone who have know I've known a little bit less 43 00:01:56,080 --> 00:01:57,920 Speaker 1: long in terms of time, but in the time that 44 00:01:57,920 --> 00:02:00,040 Speaker 1: we've spent together, I've got a lot of respect of 45 00:02:00,080 --> 00:02:02,680 Speaker 1: the work she does as a marketing professional. Jessica and 46 00:02:02,800 --> 00:02:07,440 Speaker 1: Guiana formerly of Cannas Safe, now with UM. It's called 47 00:02:07,440 --> 00:02:11,799 Speaker 1: Elevated Global Supplies. I correct, cool Um Elevated Global Supply 48 00:02:11,840 --> 00:02:13,600 Speaker 1: call Mike because they do packaging with jay Z's company, 49 00:02:13,600 --> 00:02:15,200 Speaker 1: and I'm a hip hop guy, so that just naturally 50 00:02:15,320 --> 00:02:17,639 Speaker 1: was just like, oh, that's sick, that's so dope. UM. 51 00:02:17,639 --> 00:02:19,880 Speaker 1: But Jessica was born and raised in Los Angeles. Uh, 52 00:02:19,960 --> 00:02:22,200 Speaker 1: Cannabis is really nothing new to her. She quickly became 53 00:02:22,200 --> 00:02:24,799 Speaker 1: clear that the plant was her true passion. UH journey 54 00:02:24,800 --> 00:02:27,480 Speaker 1: in the underground market while attending C s u l A, 55 00:02:27,560 --> 00:02:30,720 Speaker 1: tending those the the traditional market events I would assume 56 00:02:31,120 --> 00:02:34,280 Speaker 1: and probably transitioning UH into this compliance sector right to 57 00:02:34,320 --> 00:02:38,600 Speaker 1: really learn retail, dis show labs, marketing everything. Thank you 58 00:02:38,639 --> 00:02:41,720 Speaker 1: as well for being here. Thank you. Last, and certainly 59 00:02:41,800 --> 00:02:46,080 Speaker 1: not least, we've got the infamous and influential Mr. Cannabis 60 00:02:46,200 --> 00:02:49,959 Speaker 1: ms with an a H at the end. Everybody. Mr 61 00:02:50,000 --> 00:02:53,640 Speaker 1: Cannabis is most known for his work with Clade nine 62 00:02:53,639 --> 00:02:55,760 Speaker 1: in the last few years and also too with this 63 00:02:55,840 --> 00:03:00,600 Speaker 1: work in the community through CBD HEMP, as well as coaching, football, 64 00:03:00,720 --> 00:03:04,760 Speaker 1: education content, all the things everything a man that wears 65 00:03:04,800 --> 00:03:08,400 Speaker 1: many hats everybody. Um, again, the point of this conversation, 66 00:03:08,440 --> 00:03:10,960 Speaker 1: the point of this uh, this panel today everybody is 67 00:03:10,960 --> 00:03:13,760 Speaker 1: is to really discuss identifying your customers. And so my 68 00:03:13,840 --> 00:03:16,959 Speaker 1: first question is for Ian Ian, can you please search 69 00:03:17,040 --> 00:03:18,680 Speaker 1: some some light on the work you and your team 70 00:03:18,720 --> 00:03:20,400 Speaker 1: do at Tello. You guys have a booth over here. 71 00:03:20,400 --> 00:03:22,320 Speaker 1: Can you walk us through what's going on and kind 72 00:03:22,320 --> 00:03:24,840 Speaker 1: of highlight what what your guys is real Niches, Yeah, 73 00:03:24,880 --> 00:03:27,960 Speaker 1: no doubt. Thanks for the for the intro too, So yeah, 74 00:03:28,120 --> 00:03:32,240 Speaker 1: tell uh. We really focus on empowering brands and retailers 75 00:03:32,680 --> 00:03:35,839 Speaker 1: through the use of clean data, actual insights, things like that. 76 00:03:36,640 --> 00:03:38,720 Speaker 1: We also have a lot of you know what I 77 00:03:38,800 --> 00:03:41,040 Speaker 1: call the cool stuff, which is really are you know, 78 00:03:41,200 --> 00:03:45,520 Speaker 1: digital hardware, screens, kiosk stuff like that. But really all 79 00:03:45,520 --> 00:03:47,800 Speaker 1: of that stuff doesn't necessarily matter unless you've got a 80 00:03:47,800 --> 00:03:51,360 Speaker 1: good understanding of you know, what you're measuring, how you're measuring, 81 00:03:51,520 --> 00:03:53,640 Speaker 1: and what you're gonna do with that data once you 82 00:03:53,720 --> 00:03:57,000 Speaker 1: have those insights. That's really what we're focused on. And 83 00:03:57,320 --> 00:03:59,560 Speaker 1: you know, we're real operator focused and we want to 84 00:03:59,560 --> 00:04:02,160 Speaker 1: help brands grow, we want to help retailers grow, and 85 00:04:02,240 --> 00:04:05,000 Speaker 1: ultimately that's going to help industry move forward. So you 86 00:04:05,040 --> 00:04:07,240 Speaker 1: and I talked off camera about the actionable data and 87 00:04:07,240 --> 00:04:09,800 Speaker 1: how people can can really get a better understanding and 88 00:04:09,880 --> 00:04:14,160 Speaker 1: make clear task, clear missions, clear things to do to 89 00:04:14,160 --> 00:04:16,440 Speaker 1: help push your data, push push the business forward. And 90 00:04:16,680 --> 00:04:18,600 Speaker 1: what you guys have going on over here is incredibly 91 00:04:18,640 --> 00:04:22,159 Speaker 1: impactful and powerful for retailers and brands, for the brands 92 00:04:22,160 --> 00:04:25,080 Speaker 1: that are watching. Um, thank you Ian for that. Thank you. 93 00:04:25,279 --> 00:04:29,720 Speaker 1: Question number two uh for Shelby. Shelby, you've worked in 94 00:04:29,720 --> 00:04:32,239 Speaker 1: cannabis for quite some time, building you know, Yummy Karma 95 00:04:32,279 --> 00:04:35,680 Speaker 1: recently as well. The brand is primarily known for tinctures. 96 00:04:35,720 --> 00:04:40,440 Speaker 1: That's how I was introduced to it, so so that 97 00:04:40,560 --> 00:04:44,080 Speaker 1: that's obviously pretty known as a tough space flowers the 98 00:04:44,120 --> 00:04:46,600 Speaker 1: number one seller right for most things. Can you talk 99 00:04:46,640 --> 00:04:48,479 Speaker 1: to me a little bit about how you guys established 100 00:04:48,480 --> 00:04:52,159 Speaker 1: relationships and really started to build trustomers or trustomers build 101 00:04:52,160 --> 00:04:56,200 Speaker 1: trust with customers across California. Yes, well, just as you're saying, 102 00:04:56,240 --> 00:04:58,640 Speaker 1: it's a tough space to get into, so we have 103 00:04:58,720 --> 00:05:01,680 Speaker 1: to do a lot of edge pation. We're doing constant 104 00:05:02,120 --> 00:05:05,520 Speaker 1: staff trainings with all of our retailers, our retail partners, UM, 105 00:05:05,720 --> 00:05:08,359 Speaker 1: just a lot of brand support in general, but we 106 00:05:08,520 --> 00:05:11,560 Speaker 1: definitely focus on education. The bud tenders are the front 107 00:05:11,600 --> 00:05:14,520 Speaker 1: facing people, UM for with our customers, so we want 108 00:05:14,520 --> 00:05:16,920 Speaker 1: them to be just as knowledgeable as we are so 109 00:05:16,960 --> 00:05:18,920 Speaker 1: they can make the best recommendations. We have a lot 110 00:05:18,920 --> 00:05:21,240 Speaker 1: of excuse so we need to find which one is 111 00:05:21,279 --> 00:05:25,039 Speaker 1: best for each person. UM. Also, like for our consumers, 112 00:05:25,080 --> 00:05:27,960 Speaker 1: we have a concier who's always answering messages that we 113 00:05:28,000 --> 00:05:31,000 Speaker 1: get online. UM. That's her entire job is to make 114 00:05:31,000 --> 00:05:33,600 Speaker 1: sure that we get back to everyone any feedback we get, 115 00:05:33,640 --> 00:05:37,200 Speaker 1: any UM, any issues that happened. We want to guarantee 116 00:05:37,200 --> 00:05:40,279 Speaker 1: customer satisfaction, so we always try to be as on 117 00:05:40,320 --> 00:05:43,080 Speaker 1: top of it as possible and just connect with everybody 118 00:05:43,080 --> 00:05:45,279 Speaker 1: on a human level. Let them know, Let anybody know 119 00:05:45,360 --> 00:05:48,680 Speaker 1: that if they support us like we value them so much. UM. 120 00:05:48,839 --> 00:05:52,239 Speaker 1: Building trust, communicate with your people and follow through every time, 121 00:05:52,839 --> 00:05:55,560 Speaker 1: not doesn't sound too crazy, but it does take real effort. Right, 122 00:05:55,560 --> 00:05:57,160 Speaker 1: you have to, like you said, you have a dedicated 123 00:05:57,279 --> 00:05:59,920 Speaker 1: person to make sure you don't you don't, you don't 124 00:06:00,200 --> 00:06:02,919 Speaker 1: someone hanging, whether it's a question or help or a problem. 125 00:06:03,120 --> 00:06:05,360 Speaker 1: A lot of our demographic is older people and they 126 00:06:05,400 --> 00:06:07,560 Speaker 1: don't have weed maps, are not going online, so they'll 127 00:06:07,600 --> 00:06:09,359 Speaker 1: call us up and we have to kind of do 128 00:06:09,520 --> 00:06:11,599 Speaker 1: the weed maps for them, you know, and just help 129 00:06:11,680 --> 00:06:14,480 Speaker 1: them find the retailer nearism so they can get the 130 00:06:14,560 --> 00:06:17,159 Speaker 1: product that they rely on. That's huge, That's huge, and 131 00:06:17,160 --> 00:06:19,520 Speaker 1: I appreciate that perspective as well. I think that's incredibly 132 00:06:19,560 --> 00:06:21,840 Speaker 1: important for all brands that are watching. Is you guys 133 00:06:21,839 --> 00:06:24,320 Speaker 1: really got to do a better job or focus on 134 00:06:24,440 --> 00:06:27,120 Speaker 1: improving that customer experience, whether it's a digital or even 135 00:06:27,120 --> 00:06:29,600 Speaker 1: having a dedicated person for the physical aspect of it. 136 00:06:29,839 --> 00:06:32,560 Speaker 1: Not all customers are on weed maps. Not all customers 137 00:06:32,560 --> 00:06:35,719 Speaker 1: are good at the internet. So thank you. All right, 138 00:06:37,520 --> 00:06:39,880 Speaker 1: we're gonna save Jessica and the last but not least here. 139 00:06:39,880 --> 00:06:41,680 Speaker 1: We're gonna gep over here because the way I have 140 00:06:41,760 --> 00:06:43,280 Speaker 1: this yere is one two three four. I didn't know 141 00:06:43,320 --> 00:06:44,800 Speaker 1: who was going to be what, so instead of my 142 00:06:44,839 --> 00:06:47,200 Speaker 1: brain messing this all up. We're gonna jump over here 143 00:06:47,200 --> 00:06:49,479 Speaker 1: to Anthony Arrangement and work with Jessica here after that. 144 00:06:50,200 --> 00:06:54,479 Speaker 1: Mr Cannabis, can you please share some information about what 145 00:06:54,600 --> 00:06:57,360 Speaker 1: you do with Clade nine because you wear many different 146 00:06:57,360 --> 00:07:01,160 Speaker 1: hats with that business, selling flower hope, with the events, 147 00:07:01,560 --> 00:07:03,840 Speaker 1: coordinating events, all of the things. So can you talk 148 00:07:03,839 --> 00:07:04,960 Speaker 1: to us a little bit about what you do with 149 00:07:04,960 --> 00:07:08,120 Speaker 1: that company? And no, and expand specifically on how you 150 00:07:08,160 --> 00:07:12,040 Speaker 1: go about identifying the type of customer that actually buys 151 00:07:12,080 --> 00:07:17,280 Speaker 1: your weed often frequently you know, Well, I'm Mr Cannabis 152 00:07:17,280 --> 00:07:19,600 Speaker 1: and so I played nine. I'm pretty much the face 153 00:07:19,680 --> 00:07:22,960 Speaker 1: of the brand. I'm the brand activation manager. So what 154 00:07:23,000 --> 00:07:25,440 Speaker 1: I do is any type of activation, it all comes 155 00:07:25,480 --> 00:07:27,360 Speaker 1: through me. I try to get us at many places 156 00:07:27,400 --> 00:07:30,800 Speaker 1: as possible as I can. So I'm the guy. I'm 157 00:07:30,800 --> 00:07:34,560 Speaker 1: pretty much the the gateway to the community for the brand. 158 00:07:35,240 --> 00:07:38,160 Speaker 1: So I'm very like you said, I'm very oriented in 159 00:07:38,160 --> 00:07:40,640 Speaker 1: the community. I do a lot of community things. So 160 00:07:40,680 --> 00:07:43,400 Speaker 1: wherever I go, they know the brand is coming with me. 161 00:07:43,480 --> 00:07:45,560 Speaker 1: So every time I walk out the door, you see 162 00:07:45,640 --> 00:07:48,800 Speaker 1: Mr Cannabis, you see you see the brand. And yeah, 163 00:07:48,960 --> 00:07:50,880 Speaker 1: and so the types of events that you guys go 164 00:07:51,000 --> 00:07:54,280 Speaker 1: to you know, you guys cultivating South Central Right, Cultivating 165 00:07:54,320 --> 00:07:58,559 Speaker 1: South Central where Los Angeles based. Brand legacy grown before 166 00:07:58,680 --> 00:08:02,160 Speaker 1: to fifteen so and in such a convoluted market with 167 00:08:02,240 --> 00:08:05,280 Speaker 1: so much cannabis, so much flower, so many brands, how 168 00:08:05,320 --> 00:08:07,320 Speaker 1: do you guys stand out? Especially with you as the 169 00:08:07,320 --> 00:08:09,520 Speaker 1: face of the brand, you're doing all these activations, how 170 00:08:09,560 --> 00:08:11,520 Speaker 1: are you identifying those customers? What do you say? How 171 00:08:11,520 --> 00:08:13,600 Speaker 1: do you win someone from buying something else? Well, we 172 00:08:13,680 --> 00:08:15,560 Speaker 1: got to focus on the key to our brand, and 173 00:08:15,640 --> 00:08:19,080 Speaker 1: we're a very scientific brand, uh like for our owners 174 00:08:19,120 --> 00:08:21,280 Speaker 1: worked for NASA, So we use that to our advantage 175 00:08:21,280 --> 00:08:24,120 Speaker 1: where we have all the scientific data and we present it. 176 00:08:24,160 --> 00:08:27,400 Speaker 1: So we we attack through education and then you also 177 00:08:27,480 --> 00:08:30,520 Speaker 1: look for everybody you get. For example, like our brand 178 00:08:30,560 --> 00:08:32,880 Speaker 1: our bud with a T, A c V. We know 179 00:08:32,920 --> 00:08:35,040 Speaker 1: it's an appetite to presence, so we called a skinny 180 00:08:35,040 --> 00:08:37,000 Speaker 1: weed sell it to women. You know, we try to 181 00:08:37,040 --> 00:08:40,200 Speaker 1: hit every wing, which we use education to get to 182 00:08:40,200 --> 00:08:42,240 Speaker 1: our customers. You know, we use what we do best, 183 00:08:42,720 --> 00:08:45,760 Speaker 1: that's what we give. Absolutely absolutely, I think that's huge 184 00:08:45,760 --> 00:08:49,120 Speaker 1: to position understand your product and try to position it 185 00:08:49,240 --> 00:08:51,600 Speaker 1: effectively in front of who you want you understand that 186 00:08:51,640 --> 00:08:53,800 Speaker 1: it's for older people or for people that care about 187 00:08:53,800 --> 00:08:56,040 Speaker 1: digital in this case, people that buy higher and higher 188 00:08:56,040 --> 00:09:00,720 Speaker 1: and flower, or people that want appetite suppressing weed super powerful. 189 00:09:01,160 --> 00:09:04,480 Speaker 1: All right, Jessica, here we go, Jessica. Over the last 190 00:09:04,480 --> 00:09:07,120 Speaker 1: few years, you've been doing marketing for a cannabis testing facility, 191 00:09:07,200 --> 00:09:09,320 Speaker 1: one of the more well known ones recently in the 192 00:09:09,320 --> 00:09:13,000 Speaker 1: news as well, and then most recently and now a 193 00:09:13,040 --> 00:09:15,959 Speaker 1: really highly respected packaging companies. So you've got really diverse 194 00:09:16,000 --> 00:09:19,680 Speaker 1: perspectives on how to do campaigns for different types of companies. 195 00:09:20,280 --> 00:09:24,920 Speaker 1: When you're shifting between these campaigns and strategizing, Um, what 196 00:09:25,040 --> 00:09:27,079 Speaker 1: kinds of patterns or trends or details are you really 197 00:09:27,120 --> 00:09:30,120 Speaker 1: paying attention to because they're all different companies. Yes, that's 198 00:09:30,120 --> 00:09:34,520 Speaker 1: a great question. Um, they are all different types of companies, 199 00:09:34,559 --> 00:09:37,880 Speaker 1: and you can't do everything under one roof, especially working 200 00:09:37,960 --> 00:09:41,760 Speaker 1: with a lot of limitations in the marketing umbrella space 201 00:09:42,000 --> 00:09:44,800 Speaker 1: to cannabis specifically, one night or one day, you could 202 00:09:44,800 --> 00:09:47,800 Speaker 1: be super hot, you know, on your ads, whatever your campaign, 203 00:09:47,840 --> 00:09:50,360 Speaker 1: and then the next day you're shut down. Your Instagram's gone, 204 00:09:50,440 --> 00:09:53,200 Speaker 1: your Google page is deleted, and you have to start 205 00:09:53,200 --> 00:09:56,439 Speaker 1: from scratch. Um, finding out what it is that you're 206 00:09:56,480 --> 00:09:59,640 Speaker 1: good at and taking that approach and leading with that 207 00:09:59,760 --> 00:10:02,280 Speaker 1: and stead of leading with on a cannabis brand has 208 00:10:02,280 --> 00:10:06,280 Speaker 1: been something that has worked for me personally. Yes they 209 00:10:06,320 --> 00:10:09,120 Speaker 1: are all cannabis based, but they're all providing a service. 210 00:10:09,240 --> 00:10:13,120 Speaker 1: Whether it's testing. Your mattress is getting tested, your microphone 211 00:10:13,160 --> 00:10:15,520 Speaker 1: is getting tested to see if it's flammable. Everything needs 212 00:10:15,520 --> 00:10:17,800 Speaker 1: to get tested. So now you know, taking that to 213 00:10:17,840 --> 00:10:19,760 Speaker 1: the packaging space, you want to be on the shelf. 214 00:10:19,800 --> 00:10:22,600 Speaker 1: You need packaging. Everyone needs packaging, whether you're a water bottle, 215 00:10:22,640 --> 00:10:26,840 Speaker 1: a shampoo brand, um chips, but in cannabis, So finding 216 00:10:27,160 --> 00:10:29,120 Speaker 1: what it is that you're good at and leading with 217 00:10:29,160 --> 00:10:31,960 Speaker 1: that intention and then just following with oh we are 218 00:10:32,040 --> 00:10:36,120 Speaker 1: cannabis by the way, because when you're the best, that's something. 219 00:10:36,320 --> 00:10:39,640 Speaker 1: It doesn't matter if it's cannabis or packaging, or if 220 00:10:39,679 --> 00:10:42,320 Speaker 1: you're known for your hustle. If you're known for you know, 221 00:10:42,640 --> 00:10:44,440 Speaker 1: creative is on whatever it is, that's what you're known for. 222 00:10:44,480 --> 00:10:45,880 Speaker 1: You you know you want to be able to offer 223 00:10:45,880 --> 00:10:48,480 Speaker 1: that experience at a high quality level across the board. Yeah, lead, 224 00:10:48,600 --> 00:10:51,200 Speaker 1: lead with that and the rest will follow. Fire fire, 225 00:10:51,280 --> 00:10:53,360 Speaker 1: I hope, I hope you guys have found that valuable 226 00:10:53,360 --> 00:10:55,880 Speaker 1: because that's some game changing game. From the first round 227 00:10:55,880 --> 00:10:58,000 Speaker 1: of questions, they appreciate you. All. Okay, so now we're 228 00:10:58,000 --> 00:10:59,640 Speaker 1: gonna go to question to you guys. Already for this 229 00:10:59,679 --> 00:11:03,480 Speaker 1: next everybody's still high from earlier. Ready, ready, all right, 230 00:11:03,520 --> 00:11:05,160 Speaker 1: here we go, Here we go. We'll be right back 231 00:11:05,200 --> 00:11:20,640 Speaker 1: with Cannabis Talk one oh one. Welcome back to Cannabis 232 00:11:20,640 --> 00:11:24,640 Speaker 1: Talk one oh one. So I really appreciate you sharing 233 00:11:24,640 --> 00:11:26,240 Speaker 1: the info about their brand. I think again, it's all 234 00:11:26,320 --> 00:11:29,120 Speaker 1: very incredibly insightful you being on the marketing and the 235 00:11:29,160 --> 00:11:33,920 Speaker 1: retail digital side, brand marketing side. I'm interested in how 236 00:11:34,080 --> 00:11:36,920 Speaker 1: you guys go about discovering these new leads. Uh, this 237 00:11:37,000 --> 00:11:39,280 Speaker 1: is more about you being an ancillary company, how you 238 00:11:39,320 --> 00:11:43,520 Speaker 1: succeed in that space. There's photographers, there's packaging, there's testing. 239 00:11:43,559 --> 00:11:46,160 Speaker 1: All of that is not growing and selling weed. So 240 00:11:46,400 --> 00:11:49,280 Speaker 1: how do you identify your customers, get them in a 241 00:11:49,320 --> 00:11:52,000 Speaker 1: sales funnel? And what does that look like for you? Yeah? 242 00:11:52,080 --> 00:11:55,560 Speaker 1: I mean so for us, it's really just about identifying 243 00:11:55,600 --> 00:11:57,679 Speaker 1: either a brand or a dispense three that could use 244 00:11:57,720 --> 00:11:59,520 Speaker 1: our help because at the end of the day, like 245 00:12:00,040 --> 00:12:02,880 Speaker 1: the way that we've built our solution is that ultimately 246 00:12:03,400 --> 00:12:07,760 Speaker 1: tell us we don't have success unless our clients have success. So, 247 00:12:07,960 --> 00:12:10,160 Speaker 1: you know, on the brand side of things, we look 248 00:12:10,240 --> 00:12:12,800 Speaker 1: for brands that have a great story to tell, because 249 00:12:12,840 --> 00:12:14,880 Speaker 1: content is a huge part of this thing, right. So, 250 00:12:15,000 --> 00:12:17,959 Speaker 1: like we're talking about data right now, which obviously can 251 00:12:17,960 --> 00:12:20,360 Speaker 1: tell you a lot, but you also have to have 252 00:12:20,400 --> 00:12:23,280 Speaker 1: that customer facing side of it that relates to the 253 00:12:23,360 --> 00:12:26,079 Speaker 1: data that you might have learned something about your customers. 254 00:12:26,160 --> 00:12:28,840 Speaker 1: So on the brand side, we look for brands that 255 00:12:28,960 --> 00:12:31,760 Speaker 1: have big upside in terms of the story they're trying 256 00:12:31,800 --> 00:12:34,600 Speaker 1: to tell or if they're really just trying to grow 257 00:12:34,640 --> 00:12:37,160 Speaker 1: and expand we help them do that through a few 258 00:12:37,160 --> 00:12:40,360 Speaker 1: different strategies that we have. But ultimately it comes back 259 00:12:40,400 --> 00:12:43,280 Speaker 1: to a mixture of like how you position yourself, how 260 00:12:43,280 --> 00:12:45,800 Speaker 1: you talk about yourself, how you make sure your customers 261 00:12:45,800 --> 00:12:50,679 Speaker 1: are potential customers, really understand what your value proposition is, 262 00:12:51,120 --> 00:12:54,240 Speaker 1: and ultimately that's how you can grow, right. So, Like, 263 00:12:54,760 --> 00:12:58,880 Speaker 1: so you can be the kind of cheapest, lowest end thing, 264 00:12:58,920 --> 00:13:01,320 Speaker 1: and that that might be your niche, right, Like, that 265 00:13:01,400 --> 00:13:03,880 Speaker 1: might be what you do, but you can also be 266 00:13:03,920 --> 00:13:05,600 Speaker 1: on the other end of the spectrum where you're like 267 00:13:05,880 --> 00:13:09,520 Speaker 1: top shelf. You've got NASA designing your you know, strains 268 00:13:09,559 --> 00:13:11,079 Speaker 1: and all that, right, Like you know what I mean, 269 00:13:11,160 --> 00:13:14,480 Speaker 1: Like you can have this spectrum and ultimately what we 270 00:13:14,559 --> 00:13:17,160 Speaker 1: do is we look for those brands that have that 271 00:13:17,240 --> 00:13:21,120 Speaker 1: opportunity and that need to grow or tell their story 272 00:13:21,280 --> 00:13:24,400 Speaker 1: and usually those things go hand in hand. Yeah, it's 273 00:13:24,480 --> 00:13:26,800 Speaker 1: I I couldn't agree more because when I go around 274 00:13:26,960 --> 00:13:28,720 Speaker 1: to any trade show or thing and I'm just like 275 00:13:28,960 --> 00:13:30,880 Speaker 1: just thinking about, man, how can I do this better? 276 00:13:30,920 --> 00:13:32,800 Speaker 1: How can I do this better? Naturally people come up 277 00:13:32,800 --> 00:13:34,480 Speaker 1: to me and are just like, that's what they freaking do. 278 00:13:34,960 --> 00:13:37,200 Speaker 1: So I think it's great when you can really truly 279 00:13:37,240 --> 00:13:40,559 Speaker 1: know hone in on who you're going for and create 280 00:13:41,080 --> 00:13:43,800 Speaker 1: dedicated ways to make sure you find that, whether it's 281 00:13:43,800 --> 00:13:46,199 Speaker 1: putting yourself in the right places, or making the right 282 00:13:46,240 --> 00:13:48,520 Speaker 1: content or even just talking to the right people at 283 00:13:48,520 --> 00:13:51,800 Speaker 1: the right events. Right. So, UML, thank you appreciate that. 284 00:13:51,800 --> 00:13:54,280 Speaker 1: That's huge part that The second kind of part to 285 00:13:54,360 --> 00:14:00,200 Speaker 1: that question that I have is, um, you're doing digital minded, 286 00:14:00,320 --> 00:14:02,800 Speaker 1: you're doing market there's all these act clear actionable data. 287 00:14:02,960 --> 00:14:05,440 Speaker 1: Are there certain patterns to look for when it comes 288 00:14:05,440 --> 00:14:08,680 Speaker 1: to helping and running this lean efficient profitable business because 289 00:14:09,080 --> 00:14:15,080 Speaker 1: marketing is quickly cut. When business gets harder, market is cut, 290 00:14:15,160 --> 00:14:19,000 Speaker 1: marketing is always the first to go fails. I can 291 00:14:19,040 --> 00:14:22,600 Speaker 1: count how many times that's happened. So before we get 292 00:14:22,640 --> 00:14:24,160 Speaker 1: to Shelby, I have to ask, because this is we 293 00:14:24,160 --> 00:14:25,960 Speaker 1: talked about this on the phone as well, are there 294 00:14:25,960 --> 00:14:28,000 Speaker 1: patterns that you look for that are like, Okay, this 295 00:14:28,040 --> 00:14:31,120 Speaker 1: business does certain things well, how can I make them leaner, better, 296 00:14:31,280 --> 00:14:34,960 Speaker 1: more profitable? How can my digital you know, sweet so 297 00:14:35,040 --> 00:14:38,960 Speaker 1: to speak, really help them? So a great example of that. 298 00:14:39,200 --> 00:14:41,480 Speaker 1: It's a great question, right because everybody has some form 299 00:14:41,520 --> 00:14:43,720 Speaker 1: of that that they have to answer, right. So from 300 00:14:43,720 --> 00:14:46,760 Speaker 1: our perspective, what we do is we really look at 301 00:14:46,800 --> 00:14:49,800 Speaker 1: data to understand what is effective and what's not right. 302 00:14:49,840 --> 00:14:52,360 Speaker 1: So there's a big thing in the industry about the 303 00:14:52,440 --> 00:14:55,120 Speaker 1: race of the bottom discounting. You know, everybody's just competing 304 00:14:55,120 --> 00:14:57,920 Speaker 1: against each other on that, right. So one of the 305 00:14:58,240 --> 00:15:01,040 Speaker 1: to answer your question in terms of key metrics, like 306 00:15:01,760 --> 00:15:04,800 Speaker 1: we look to see how effective promotions are for a 307 00:15:04,800 --> 00:15:07,800 Speaker 1: particular brand. And what we've found is that there's some 308 00:15:07,840 --> 00:15:11,720 Speaker 1: brands that are running promotions they don't need to write 309 00:15:11,760 --> 00:15:14,200 Speaker 1: like and we did some testing and some piloting around 310 00:15:14,200 --> 00:15:17,560 Speaker 1: this so that it's like, hey, pause promotions for you know, 311 00:15:17,600 --> 00:15:20,640 Speaker 1: three four months, and let's see what happens. Ultimately, what 312 00:15:20,680 --> 00:15:23,080 Speaker 1: you see is that, yeah, maybe if you're not running boges, 313 00:15:23,160 --> 00:15:25,560 Speaker 1: then you're not going to move the same quantity, right 314 00:15:25,920 --> 00:15:28,800 Speaker 1: the like simple math there, but you're not giving up 315 00:15:28,800 --> 00:15:31,560 Speaker 1: that margin and ultimately you're selling it your full margin 316 00:15:31,600 --> 00:15:34,840 Speaker 1: price and you're still moving quantities that come pretty close 317 00:15:34,960 --> 00:15:39,120 Speaker 1: to what that discounted. Right. So that's ultimately the you know, 318 00:15:39,200 --> 00:15:41,320 Speaker 1: that's what we look for, right, And so that's just 319 00:15:41,360 --> 00:15:43,760 Speaker 1: one example of something that can really tell you something 320 00:15:43,760 --> 00:15:46,160 Speaker 1: about your brand, like, oh, maybe I don't need to 321 00:15:46,200 --> 00:15:49,360 Speaker 1: be doing this, Maybe that my brand loyalty that I've 322 00:15:49,400 --> 00:15:53,080 Speaker 1: got with my customers is enough, and we're moving product 323 00:15:53,120 --> 00:15:55,280 Speaker 1: and we're keeping our margins where we need them to be. 324 00:15:55,440 --> 00:15:58,520 Speaker 1: So margins big, discounting is big. And then we also 325 00:15:58,560 --> 00:16:00,800 Speaker 1: look at a ton of things like basket penetration and 326 00:16:00,800 --> 00:16:04,320 Speaker 1: stuff like that. Right, So understanding what people buy with 327 00:16:04,440 --> 00:16:07,920 Speaker 1: your products, Understanding like why they might do that, Understanding 328 00:16:07,960 --> 00:16:10,720 Speaker 1: the amount of the basket. I mean, it gets real deep, 329 00:16:10,760 --> 00:16:12,840 Speaker 1: real quick. But then and I can talk about this 330 00:16:12,920 --> 00:16:16,160 Speaker 1: kind of stuff all day and it's real. It's like 331 00:16:16,200 --> 00:16:17,920 Speaker 1: it's on a nerdy level that most people are just 332 00:16:17,920 --> 00:16:20,200 Speaker 1: gloss over. So do you guys have any questions about 333 00:16:20,200 --> 00:16:22,880 Speaker 1: what kind of them? Data is important for your retailer, 334 00:16:22,960 --> 00:16:26,120 Speaker 1: whether it's basket size, penetration, you know how to grow them, 335 00:16:26,160 --> 00:16:29,360 Speaker 1: what products might be selling more or less successful in areas. 336 00:16:29,680 --> 00:16:31,280 Speaker 1: It's great to work with people that are tapped in 337 00:16:31,320 --> 00:16:34,560 Speaker 1: with the other technology services out there, whether it's POS 338 00:16:34,680 --> 00:16:37,320 Speaker 1: or data groups or digital signage, because they get different 339 00:16:37,360 --> 00:16:39,840 Speaker 1: metrics and every match, every one of those metrics can 340 00:16:39,880 --> 00:16:42,080 Speaker 1: contribute to more growth in the pozsitive direction. So thank 341 00:16:42,080 --> 00:16:47,440 Speaker 1: you again, Thank you. Shelby Shelby, Shelby Shelby. Okay, um 342 00:16:48,640 --> 00:16:51,320 Speaker 1: again Yummy Karmen known for the tinctures, and I wanted 343 00:16:51,320 --> 00:16:52,720 Speaker 1: to dive in on this because I know a lot 344 00:16:52,720 --> 00:16:55,960 Speaker 1: of people think tinctures are gonna die off or fail 345 00:16:56,080 --> 00:16:58,480 Speaker 1: or something, and the realities is they're not gonna go anywhere. 346 00:16:58,720 --> 00:17:01,360 Speaker 1: These kinds of products are availab and grocery stores and 347 00:17:01,440 --> 00:17:03,080 Speaker 1: all kinds of things that you guys have know that 348 00:17:03,120 --> 00:17:07,240 Speaker 1: don't just don't pay attention to. So the cannabis space 349 00:17:07,359 --> 00:17:11,040 Speaker 1: obviously saturated with so many things. What are some specific 350 00:17:11,119 --> 00:17:14,879 Speaker 1: things you guys have done to actually be successful, to 351 00:17:15,119 --> 00:17:18,600 Speaker 1: be sustainable, to be around, to continue to grow and 352 00:17:18,640 --> 00:17:21,439 Speaker 1: go from you know, state to state or area to area. Well, 353 00:17:21,520 --> 00:17:25,320 Speaker 1: besides using amazing ingredients in our products and products that 354 00:17:25,359 --> 00:17:29,320 Speaker 1: are always reliable and amazing. Um, we have a couple 355 00:17:29,359 --> 00:17:31,639 Speaker 1: of products that we call good Karma products or a 356 00:17:31,680 --> 00:17:34,720 Speaker 1: portion of sales we give back proceeds to charity. We've 357 00:17:34,800 --> 00:17:38,000 Speaker 1: helped lgbt Q charity s and also, you know we're 358 00:17:38,040 --> 00:17:40,320 Speaker 1: in California, we have a lot of fires. Someone it 359 00:17:40,320 --> 00:17:43,439 Speaker 1: gets ht here, so we helped firefighters as well. Um, 360 00:17:43,480 --> 00:17:46,280 Speaker 1: we've done a lot of initiatives to while We've done 361 00:17:46,280 --> 00:17:49,680 Speaker 1: an initiative called Empower Women period Um. One of our 362 00:17:49,840 --> 00:17:52,720 Speaker 1: best selling products is for women's periods. That's why a 363 00:17:52,720 --> 00:17:54,840 Speaker 1: lot of women use cannabis too. So we just wanted 364 00:17:54,880 --> 00:17:56,760 Speaker 1: people to you know, not be afraid to say it 365 00:17:56,880 --> 00:18:00,159 Speaker 1: so much and empower women. And we asked customers to 366 00:18:00,240 --> 00:18:03,600 Speaker 1: bring in femine hygiene products to qualify for a sale 367 00:18:03,600 --> 00:18:05,879 Speaker 1: with our products, and it was awesome. We've seen a 368 00:18:05,880 --> 00:18:08,760 Speaker 1: lot of brands follow so that's really it feels really great. 369 00:18:08,840 --> 00:18:14,360 Speaker 1: It's creative and impactful, exactly. Yeah, And I know I'm 370 00:18:14,359 --> 00:18:16,960 Speaker 1: not going to speak for every classic guy in the room, 371 00:18:17,119 --> 00:18:19,479 Speaker 1: but those are things we know absolutely nothing about. How 372 00:18:19,520 --> 00:18:20,920 Speaker 1: many of us would be able to desid here and 373 00:18:20,960 --> 00:18:23,080 Speaker 1: craft a product for a solution that we don't think 374 00:18:23,160 --> 00:18:26,040 Speaker 1: about ever. I've never thirty one years old, guys, I've 375 00:18:26,040 --> 00:18:27,919 Speaker 1: never thought about anything like that in my life. And 376 00:18:27,960 --> 00:18:30,080 Speaker 1: that's where you can truly be life changing when you 377 00:18:30,240 --> 00:18:32,639 Speaker 1: hone in on who you're trying to help and create 378 00:18:32,720 --> 00:18:37,520 Speaker 1: something for them. It's really powerful. Um, and they are delicious. 379 00:18:37,520 --> 00:18:39,399 Speaker 1: I don't like, can you talk to anything? Point of that. 380 00:18:39,560 --> 00:18:42,920 Speaker 1: I mean came two questions, how are your products? Yeah, 381 00:18:44,000 --> 00:18:46,160 Speaker 1: and we've done a lot of field research and people 382 00:18:46,200 --> 00:18:48,520 Speaker 1: still don't know why you put the tincture under your 383 00:18:48,520 --> 00:18:50,959 Speaker 1: tongue to get into your cell lingle glance. Right now, 384 00:18:50,960 --> 00:18:53,280 Speaker 1: we're doing a campaign called I Use Tongue. We have 385 00:18:53,320 --> 00:18:55,960 Speaker 1: amazing stickers. A lot of us are like, we have 386 00:18:56,000 --> 00:18:58,040 Speaker 1: a little street team going on. Wherever you see us. 387 00:18:58,080 --> 00:18:59,960 Speaker 1: We got those stickers on us, so I will get 388 00:19:00,080 --> 00:19:02,840 Speaker 1: them out. Put the sub lingles under your tongue. Yes 389 00:19:02,920 --> 00:19:08,000 Speaker 1: and labors um strawberry lemonade can candy with raspberry and 390 00:19:08,119 --> 00:19:11,080 Speaker 1: root beer right now. So we mean recipe cards to 391 00:19:11,119 --> 00:19:14,720 Speaker 1: make drinks with them. Yeah, I liked. I'll be honest. 392 00:19:14,880 --> 00:19:18,160 Speaker 1: It's the It's the first tincture I ever tried. Canny. 393 00:19:18,280 --> 00:19:20,280 Speaker 1: It was so good. It was so you got a 394 00:19:20,359 --> 00:19:22,600 Speaker 1: root beer. Man. I'm definitely trying that. I need that. 395 00:19:22,640 --> 00:19:27,000 Speaker 1: I and yummy, yummy with it. I yummy calm everybody, 396 00:19:27,040 --> 00:19:29,760 Speaker 1: thank you? Shehall be for that. Um. Okay, Mr Cannabis 397 00:19:29,800 --> 00:19:35,479 Speaker 1: are you ready? Always always stays ready? Okay. So we 398 00:19:35,480 --> 00:19:39,040 Speaker 1: were talking about events, you know, identifying the kinds of 399 00:19:39,080 --> 00:19:40,600 Speaker 1: events you want to be at. Being the face of 400 00:19:40,600 --> 00:19:42,320 Speaker 1: the brand, you talk to a lot of people, you 401 00:19:42,400 --> 00:19:46,680 Speaker 1: host events. What specific events around California have you seen 402 00:19:46,800 --> 00:19:49,560 Speaker 1: success at? Where have you met buyers? Where have you 403 00:19:49,600 --> 00:19:52,200 Speaker 1: walked around and made money? Where have you walked around 404 00:19:52,240 --> 00:19:54,720 Speaker 1: and found opportunity or where opportunities found you will be 405 00:19:54,840 --> 00:20:10,160 Speaker 1: right back with Cannabis Talk one oh one. Welcome back 406 00:20:10,280 --> 00:20:12,919 Speaker 1: to Cannabis Talk one oh one. I mean, you definitely 407 00:20:12,920 --> 00:20:15,159 Speaker 1: want to go to as many events as possible, So 408 00:20:15,280 --> 00:20:18,080 Speaker 1: every kind of cannabis event, I try to be there. Uh. 409 00:20:18,160 --> 00:20:20,119 Speaker 1: You never know who you're gonna meet at the event. 410 00:20:20,200 --> 00:20:21,840 Speaker 1: You may it may be it dead one night, and 411 00:20:21,840 --> 00:20:24,160 Speaker 1: one night you may meet three buyers, you may meet 412 00:20:24,160 --> 00:20:27,480 Speaker 1: an owner. You never know what it could be. You 413 00:20:27,520 --> 00:20:29,520 Speaker 1: can even be a celebrity event because a lot of 414 00:20:29,560 --> 00:20:32,119 Speaker 1: buyers are celebrity events. So I try to attend as 415 00:20:32,119 --> 00:20:36,640 Speaker 1: many celebrity events as possible, and then those celebrities, most 416 00:20:36,680 --> 00:20:40,480 Speaker 1: likely those celebrities are followed by buyers or somebody like that. 417 00:20:40,560 --> 00:20:42,280 Speaker 1: So when they post a picture with my product in 418 00:20:42,280 --> 00:20:45,080 Speaker 1: their hand, like, oh, what the hell is that? Now 419 00:20:45,080 --> 00:20:46,760 Speaker 1: that now I got their attention, it's now they're looking 420 00:20:46,800 --> 00:20:49,240 Speaker 1: for me, like, okay, what's this all about? Los Angeles 421 00:20:49,320 --> 00:20:51,359 Speaker 1: tries to act like we don't pay attention to pop culture, 422 00:20:51,440 --> 00:20:54,680 Speaker 1: but we are consumed every second of it by that 423 00:20:54,840 --> 00:20:57,040 Speaker 1: just naturally, even just saying pop culture, guys getting here 424 00:20:57,040 --> 00:20:59,040 Speaker 1: with an ad on your phone on Facebook watch. So 425 00:20:59,359 --> 00:21:01,080 Speaker 1: it's just how that work. So when we just start 426 00:21:01,119 --> 00:21:02,919 Speaker 1: to realize that, you know, the more things you're at, 427 00:21:02,960 --> 00:21:07,200 Speaker 1: it just increased the opportunity for success, right, exactly, huge powerful. 428 00:21:07,359 --> 00:21:09,120 Speaker 1: We go to as many events as possible and many 429 00:21:09,160 --> 00:21:11,760 Speaker 1: as possible. Man, you can now one of the key 430 00:21:11,800 --> 00:21:13,920 Speaker 1: things A part of this, like the second part of 431 00:21:13,960 --> 00:21:15,400 Speaker 1: that question though, is what are some of the key 432 00:21:15,400 --> 00:21:18,720 Speaker 1: events you've been at? Where have you found success? Oh? Man, 433 00:21:18,840 --> 00:21:21,000 Speaker 1: you know the typical ones. You know, you always everyone 434 00:21:21,040 --> 00:21:23,159 Speaker 1: goes to the Hall of Flowers, you know, you go 435 00:21:23,240 --> 00:21:27,560 Speaker 1: to all those. But I really like the low key parties. Man, 436 00:21:27,560 --> 00:21:30,119 Speaker 1: We're like it's more personable and you actually get to 437 00:21:30,280 --> 00:21:33,000 Speaker 1: like converse with like everybody in the party. I'm like 438 00:21:33,160 --> 00:21:35,119 Speaker 1: to do there just a big old mix. You know, 439 00:21:35,200 --> 00:21:37,040 Speaker 1: you're alreadfine people like but when you get to like 440 00:21:37,040 --> 00:21:40,320 Speaker 1: a sociable party where you can actually talk to people like, oh, 441 00:21:40,359 --> 00:21:42,240 Speaker 1: that's that's where you find them. It's tough to get 442 00:21:42,280 --> 00:21:45,600 Speaker 1: the industry stuff like in your secrets. Yeah, the stuff 443 00:21:45,640 --> 00:21:47,320 Speaker 1: that's not promoting. You can kick it in one of 444 00:21:47,359 --> 00:21:49,680 Speaker 1: the chairs and talk to someone for you know, three 445 00:21:49,760 --> 00:21:52,880 Speaker 1: joints or blunts in a row. You know. Yeah, I've 446 00:21:52,920 --> 00:21:55,639 Speaker 1: had success a Hall of Flowers, Secret seysh a number 447 00:21:55,680 --> 00:21:57,959 Speaker 1: of events in l A and I love North hous Well. 448 00:21:58,000 --> 00:21:59,520 Speaker 1: Norcow puts on for itself. They've got a lot of 449 00:21:59,560 --> 00:22:01,840 Speaker 1: great stuff. The Bay area, which is different from Santa 450 00:22:01,920 --> 00:22:04,840 Speaker 1: Rosa and Humble. You know, all these areas are significantly different. 451 00:22:04,880 --> 00:22:07,560 Speaker 1: So go to local events. Network makes magic, makes the 452 00:22:07,600 --> 00:22:14,240 Speaker 1: magic happen. Everybody Um, Jessica, you're up question number two. UM, 453 00:22:14,359 --> 00:22:17,719 Speaker 1: Crafting different campaigns for all these different companies can be tricky. 454 00:22:17,800 --> 00:22:20,080 Speaker 1: I've done it, and I know it's not really been 455 00:22:20,119 --> 00:22:22,600 Speaker 1: easy for me specifically to go from brand to brand 456 00:22:23,119 --> 00:22:26,879 Speaker 1: or like campaign to campaign. So, as you said, you 457 00:22:26,880 --> 00:22:29,399 Speaker 1: you really focus and key in on specific things and 458 00:22:29,400 --> 00:22:31,800 Speaker 1: try to win out what you're good at. Right, So 459 00:22:32,200 --> 00:22:34,840 Speaker 1: the social media landscape is a nightmare for everybody. You 460 00:22:34,880 --> 00:22:36,920 Speaker 1: kind of talked about that. What are your thoughts about 461 00:22:36,960 --> 00:22:39,919 Speaker 1: marketing cannabis related services on social media? How do you 462 00:22:39,960 --> 00:22:43,280 Speaker 1: find success as someone who's not selling weed but still 463 00:22:43,320 --> 00:22:47,440 Speaker 1: getting warnings and blocked and banned. It's funny, I won't 464 00:22:47,480 --> 00:22:50,840 Speaker 1: show anything regarding the plant and I'll still get taken 465 00:22:50,880 --> 00:22:53,919 Speaker 1: down because it's promoting the use, it's promoting the sale, 466 00:22:54,040 --> 00:22:58,760 Speaker 1: whatever it may be. UM. I mean consistency, staying persistent 467 00:22:59,000 --> 00:23:00,960 Speaker 1: and you know, keeping your I on that prize and 468 00:23:01,040 --> 00:23:04,040 Speaker 1: kind of what your intention is is what you should 469 00:23:04,080 --> 00:23:07,479 Speaker 1: be leading with again by yourself. UM. At the end 470 00:23:07,480 --> 00:23:11,520 Speaker 1: of the day, social media is hard. It's very saturated. UM, 471 00:23:11,560 --> 00:23:15,879 Speaker 1: and especially in the cannabis industry, there's so many rules 472 00:23:15,920 --> 00:23:19,639 Speaker 1: and you know, roadblocks that we come across on a 473 00:23:19,720 --> 00:23:23,320 Speaker 1: daily basis. But if you're putting out quality content, making 474 00:23:23,359 --> 00:23:26,479 Speaker 1: it relatable, making it more of a lifestyle instead of 475 00:23:26,520 --> 00:23:30,560 Speaker 1: something that isn't talked about, something that's taboo, And as 476 00:23:30,600 --> 00:23:32,920 Speaker 1: long as you're genuine with your approach, people will see 477 00:23:32,920 --> 00:23:35,560 Speaker 1: that and that will translate. So whether I'm selling a 478 00:23:35,640 --> 00:23:37,840 Speaker 1: box or a Milar bag, but letting you know that 479 00:23:37,920 --> 00:23:41,360 Speaker 1: it's you know, it's sustainable, it's good for the planet, 480 00:23:41,520 --> 00:23:44,159 Speaker 1: it saves your turps and this and that, then it 481 00:23:44,280 --> 00:23:46,320 Speaker 1: might hit a little closer to home than me just 482 00:23:46,440 --> 00:23:49,080 Speaker 1: pushing oh, check out the newest Milar that we just 483 00:23:49,200 --> 00:23:51,439 Speaker 1: made in China. What I can't stand about a lot 484 00:23:51,480 --> 00:23:55,040 Speaker 1: of ancillary companies And to anybody that does this, I apologize, 485 00:23:55,040 --> 00:23:57,200 Speaker 1: but this is just me being real. I can't stand 486 00:23:57,200 --> 00:23:58,840 Speaker 1: when you just put a list up about what makes 487 00:23:58,880 --> 00:24:01,560 Speaker 1: you different on one hear you say it, I want 488 00:24:01,600 --> 00:24:04,199 Speaker 1: to watch a video of you opening your package or 489 00:24:04,200 --> 00:24:06,639 Speaker 1: tearing it apart, or cutting it or doing whatever it is. 490 00:24:06,680 --> 00:24:09,480 Speaker 1: And video is definitely killing the game right now. If 491 00:24:09,520 --> 00:24:12,000 Speaker 1: you're not putting out any type of video content, whether 492 00:24:12,040 --> 00:24:15,919 Speaker 1: it be ten seconds to a minute, you're pit. Please 493 00:24:16,000 --> 00:24:19,399 Speaker 1: do yourself a favor and start today, start with just 494 00:24:19,440 --> 00:24:21,199 Speaker 1: start making videos. You don't even got to post it, 495 00:24:21,280 --> 00:24:25,879 Speaker 1: send them to me really quick like it's it's it 496 00:24:25,960 --> 00:24:27,560 Speaker 1: really just you just gotta start doing it right. And 497 00:24:27,920 --> 00:24:30,120 Speaker 1: I didn't. I didn't. I wasn't born to do content. 498 00:24:30,440 --> 00:24:31,960 Speaker 1: I went to school for a bunch of other stuff 499 00:24:32,000 --> 00:24:35,560 Speaker 1: and so to to you know, you gotta just keep 500 00:24:35,600 --> 00:24:37,240 Speaker 1: pushing through it and try to find a way to 501 00:24:37,320 --> 00:24:39,440 Speaker 1: make it real and authentic. It's you know, you don't 502 00:24:39,440 --> 00:24:41,960 Speaker 1: have to always over edit your videos. I think people 503 00:24:42,040 --> 00:24:45,360 Speaker 1: on their phones for an absurd amount of time, absurd 504 00:24:45,840 --> 00:24:48,000 Speaker 1: and most of the time that's going through social media, 505 00:24:48,080 --> 00:24:51,800 Speaker 1: so you might as well make watch. So we haven't 506 00:24:51,840 --> 00:24:55,320 Speaker 1: been given any form of red light or stop time yet. 507 00:24:55,359 --> 00:24:57,320 Speaker 1: So what I think what we're gonna do is we're 508 00:24:57,320 --> 00:24:59,360 Speaker 1: gonna try to rush through this last set of round 509 00:24:59,400 --> 00:25:01,479 Speaker 1: of questions. Is cool for you guys? Some shorter answers 510 00:25:01,760 --> 00:25:04,600 Speaker 1: from more to the point, I'll try all right, Ian 511 00:25:04,680 --> 00:25:07,879 Speaker 1: with the diet uh Ian back to the actionable data. 512 00:25:07,960 --> 00:25:09,760 Speaker 1: We want to tell information to people that help them 513 00:25:09,760 --> 00:25:14,560 Speaker 1: actually win. Um, what types of data really have impacts 514 00:25:14,560 --> 00:25:18,560 Speaker 1: on cannabis business that sell tangible products, whether it's eights 515 00:25:19,680 --> 00:25:23,639 Speaker 1: quarters ounces, what data can actually help someone understand that 516 00:25:23,720 --> 00:25:27,680 Speaker 1: and go succeed there. So I mean there's customer data, right, 517 00:25:27,800 --> 00:25:30,520 Speaker 1: So it's understanding like who your buyers are and what 518 00:25:30,640 --> 00:25:32,760 Speaker 1: level they are, and how frequent they are and like 519 00:25:32,840 --> 00:25:35,120 Speaker 1: all that stuff. Right, that's one that you should really 520 00:25:35,119 --> 00:25:37,520 Speaker 1: try to have locked in. So you can do that 521 00:25:37,560 --> 00:25:39,400 Speaker 1: through point of sale. You can do that through loyalty 522 00:25:39,440 --> 00:25:41,680 Speaker 1: programs things like that. And then on the point of 523 00:25:41,720 --> 00:25:44,200 Speaker 1: sales side, I think that it's really just about looking 524 00:25:44,240 --> 00:25:46,840 Speaker 1: at what your business is actually doing from not only 525 00:25:46,880 --> 00:25:50,320 Speaker 1: like a margin perspective, but a product makes perspective, and 526 00:25:50,440 --> 00:25:53,160 Speaker 1: understanding what moves, what doesn't, Why is it move? Asked 527 00:25:53,160 --> 00:25:56,080 Speaker 1: those questions. Those are the actionable answers that are going 528 00:25:56,119 --> 00:25:58,680 Speaker 1: to give you something where you can optimize ultimately get 529 00:25:58,800 --> 00:26:01,240 Speaker 1: cut the fat, so to speak, week right, like get 530 00:26:01,320 --> 00:26:05,640 Speaker 1: lean and really just optimize your business for success. That's 531 00:26:05,640 --> 00:26:07,960 Speaker 1: my short answer. Gotta pay attention to the customer data. 532 00:26:08,359 --> 00:26:11,119 Speaker 1: That's for as as short as that could ever be. 533 00:26:11,240 --> 00:26:14,399 Speaker 1: That was great, Thank you for that to me. We 534 00:26:14,520 --> 00:26:15,960 Speaker 1: I know you could have gone on for a long time, 535 00:26:16,040 --> 00:26:21,320 Speaker 1: way too long, Shelby, I asked. I asked Mr Cannabis 536 00:26:21,320 --> 00:26:23,280 Speaker 1: a similar question and I want to kind of take 537 00:26:23,320 --> 00:26:25,919 Speaker 1: spend to you because you're not in the flower segment 538 00:26:26,000 --> 00:26:31,080 Speaker 1: like that. So with tinctures and extracts and women's focused products. 539 00:26:31,680 --> 00:26:34,520 Speaker 1: What kinds of events are you guys usually at? What 540 00:26:34,640 --> 00:26:37,000 Speaker 1: kind of events are you creating? What kind of experiences 541 00:26:37,040 --> 00:26:39,680 Speaker 1: are you guys developing? We do a lot of city 542 00:26:39,800 --> 00:26:41,520 Speaker 1: or we're in costam Asa, so we do a lot 543 00:26:41,520 --> 00:26:44,879 Speaker 1: of the city Chamber of commerce events, um, places that 544 00:26:44,920 --> 00:26:47,800 Speaker 1: you wouldn't expect cannabis companies to be at. We've done 545 00:26:47,800 --> 00:26:52,040 Speaker 1: the modern luxury magazine party, um, non cannabis events, you know, 546 00:26:52,080 --> 00:26:54,040 Speaker 1: so we can like educate others and bring more people 547 00:26:54,080 --> 00:26:56,680 Speaker 1: into the market. That way, we'll bring non intew samples 548 00:26:56,720 --> 00:26:58,920 Speaker 1: and they're really excited and they're like, is this doesn't 549 00:26:58,920 --> 00:27:02,720 Speaker 1: have anything like they want on it? I love the 550 00:27:02,800 --> 00:27:05,600 Speaker 1: not a few samples. People forget us cannabis. People forget 551 00:27:05,640 --> 00:27:08,480 Speaker 1: that the regular world is not used to seeing this, 552 00:27:08,600 --> 00:27:10,000 Speaker 1: Like how are we just sitting right here and this 553 00:27:10,040 --> 00:27:12,160 Speaker 1: is so normal? We all feel safe. They don't get 554 00:27:12,200 --> 00:27:13,960 Speaker 1: to feel this every day all the time. It never 555 00:27:14,359 --> 00:27:16,920 Speaker 1: really gets to that level. So it's huge as you 556 00:27:17,000 --> 00:27:19,639 Speaker 1: guys are choosing to be not necessarily always at the 557 00:27:19,640 --> 00:27:23,080 Speaker 1: Weed ones and that regular world one. So that's super dope. Uh, 558 00:27:23,280 --> 00:27:28,359 Speaker 1: Mr Cannabis, are you ready? Ye? All right? Last question 559 00:27:28,359 --> 00:27:30,480 Speaker 1: for you, my friend, Um, can you talk about the 560 00:27:30,480 --> 00:27:32,600 Speaker 1: different types of social media and video content that you 561 00:27:32,640 --> 00:27:36,800 Speaker 1: guys do as a Flower company? Flower brands traditionally some 562 00:27:36,840 --> 00:27:39,199 Speaker 1: of them more restricted on social media. So what are 563 00:27:39,240 --> 00:27:41,000 Speaker 1: you guys doing to not get deleted or just to 564 00:27:41,359 --> 00:27:44,439 Speaker 1: continue to be active. Well, we don't really show sales 565 00:27:44,520 --> 00:27:48,320 Speaker 1: or anything like that, but we do promote a good vibe. 566 00:27:48,920 --> 00:27:51,159 Speaker 1: One of the advants that we cultivate is a taste 567 00:27:51,200 --> 00:27:54,000 Speaker 1: masters where we like to give a good vibe. We 568 00:27:54,040 --> 00:27:56,040 Speaker 1: have a good video. You see that. You know you've 569 00:27:56,080 --> 00:27:59,200 Speaker 1: been to E've been to everyone, I believe, But you 570 00:28:00,119 --> 00:28:01,920 Speaker 1: get to you get the weed, you know what I'm saying. 571 00:28:01,920 --> 00:28:03,720 Speaker 1: You get you get the smoked, You get to survey, 572 00:28:03,760 --> 00:28:05,639 Speaker 1: you got the canopy. You know you. You like to 573 00:28:05,640 --> 00:28:07,760 Speaker 1: advertise a good time. That's what the people want to 574 00:28:07,760 --> 00:28:09,359 Speaker 1: see when they want to smoke Flower, they want to 575 00:28:09,400 --> 00:28:12,400 Speaker 1: associate it with having a good time, So we try 576 00:28:12,400 --> 00:28:15,119 Speaker 1: to bring that to them as well. When I've been 577 00:28:15,160 --> 00:28:18,720 Speaker 1: to your guys events, there's food, there's drinks, there's a 578 00:28:18,800 --> 00:28:21,840 Speaker 1: great view. I mean, those are all classic elements of 579 00:28:22,080 --> 00:28:23,800 Speaker 1: something that's gonna put a small on someone's face. You 580 00:28:23,840 --> 00:28:26,800 Speaker 1: put some tasty wheat in there, and then some desserts, 581 00:28:26,880 --> 00:28:32,360 Speaker 1: which is my deserts, you know, just always cracking. That said, 582 00:28:32,400 --> 00:28:33,960 Speaker 1: we show some people a good vibe and they and 583 00:28:34,000 --> 00:28:36,199 Speaker 1: they wanted. So you know, we don't even advertise for 584 00:28:36,200 --> 00:28:38,280 Speaker 1: this event, but people, but if the word gets out 585 00:28:38,320 --> 00:28:40,400 Speaker 1: like Yo, this is a vibe, you gotta get to 586 00:28:40,440 --> 00:28:42,880 Speaker 1: this event, and then everybody's beating down the door like yo, 587 00:28:42,920 --> 00:28:44,080 Speaker 1: how do you get in? How do you get in? 588 00:28:44,400 --> 00:28:46,520 Speaker 1: And that's what another thing is. You gotta keep them 589 00:28:46,600 --> 00:28:48,880 Speaker 1: kind of like you know, wanting. A lot of people 590 00:28:48,920 --> 00:28:50,600 Speaker 1: do events and you see the same old thing and 591 00:28:50,680 --> 00:28:52,760 Speaker 1: same old thing. You gotta have a little more originality 592 00:28:52,760 --> 00:28:55,600 Speaker 1: in the game where I like going to new event, 593 00:28:55,680 --> 00:28:58,160 Speaker 1: new different things. So that's what we're trying to focus on, 594 00:28:58,240 --> 00:29:01,840 Speaker 1: trying to focus on the originality original events. Everybody find 595 00:29:01,880 --> 00:29:04,880 Speaker 1: a way to produce creative experiences. They don't always have 596 00:29:04,920 --> 00:29:09,800 Speaker 1: to be expensive and overdone. They really don't. Jessica, I 597 00:29:09,840 --> 00:29:12,280 Speaker 1: appreciate you being patient. We are officially at the end 598 00:29:12,320 --> 00:29:17,320 Speaker 1: of the panel. Everybody, um the last question here. Most 599 00:29:17,360 --> 00:29:20,200 Speaker 1: recently for you, Jessica, was there a campaign, an event, 600 00:29:20,320 --> 00:29:23,280 Speaker 1: maybe some social media posts that really stands out to 601 00:29:23,320 --> 00:29:26,280 Speaker 1: you where you're like, man, I wish we could do 602 00:29:26,320 --> 00:29:28,480 Speaker 1: more of this. This one really impressed me. Is it 603 00:29:28,600 --> 00:29:30,680 Speaker 1: something you guys did that really killed it? What's an 604 00:29:30,680 --> 00:29:34,200 Speaker 1: example of, you know, crushing it in your space? Um? Well, 605 00:29:34,240 --> 00:29:36,760 Speaker 1: one thing that I really saw that was super super cool. 606 00:29:36,840 --> 00:29:39,760 Speaker 1: I think maybe two or three years ago, Sunday School 607 00:29:40,400 --> 00:29:46,160 Speaker 1: collapsed with Alfred's coffee shop. Um so what they took 608 00:29:46,360 --> 00:29:51,520 Speaker 1: was the pothead kind of approach, but pothead meaning stoner 609 00:29:51,600 --> 00:29:56,800 Speaker 1: and pothead meaning tea kettle. So the people, you know, 610 00:29:56,880 --> 00:29:59,920 Speaker 1: combining the herbs together like wheat and tea and kind 611 00:30:00,000 --> 00:30:02,800 Speaker 1: of meshing those two worlds together and making it normal 612 00:30:02,840 --> 00:30:05,520 Speaker 1: and making merch and selling coffee and tea and herbs. 613 00:30:05,800 --> 00:30:09,200 Speaker 1: I thought that was super cool, meshing those two worlds together, 614 00:30:09,240 --> 00:30:10,960 Speaker 1: because at the end of the day, I'm pretty sure 615 00:30:11,000 --> 00:30:13,400 Speaker 1: every single one of us have a cup of tea 616 00:30:13,600 --> 00:30:16,120 Speaker 1: or coffee with a joint at some point in our 617 00:30:16,200 --> 00:30:19,880 Speaker 1: day in our life. For sure. I'm not a coffee 618 00:30:19,880 --> 00:30:24,040 Speaker 1: person ever. And and tea though, yeah, that's my new 619 00:30:24,080 --> 00:30:26,040 Speaker 1: SHOT's pretty funny. When I saw it, I was dying 620 00:30:26,080 --> 00:30:28,240 Speaker 1: and I wanted the sweater right away. I love it. 621 00:30:28,400 --> 00:30:30,760 Speaker 1: I mean, what's funny coming from Seattle and Starbucks for 622 00:30:30,880 --> 00:30:33,800 Speaker 1: US coffee cultures up became a part every day in 623 00:30:33,840 --> 00:30:35,840 Speaker 1: my life, even not drinking it right, And it's just 624 00:30:35,920 --> 00:30:39,120 Speaker 1: everything you see everywhere. So to me, that makes absolute 625 00:30:39,160 --> 00:30:41,960 Speaker 1: sense creative ideas, but also normalize them, blends, blend two 626 00:30:41,960 --> 00:30:46,080 Speaker 1: different worlds together, they have something in common. Huge. Everybody, 627 00:30:46,600 --> 00:30:49,200 Speaker 1: my friends, my my, my family up here. Thank you 628 00:30:49,240 --> 00:30:52,200 Speaker 1: for being a part of my first panel here at Connexus. 629 00:30:52,400 --> 00:30:54,240 Speaker 1: For everybody in the crowd, thank you for hanging out, 630 00:30:54,240 --> 00:30:55,920 Speaker 1: whether you tuned in or not. I hope you guys 631 00:30:55,920 --> 00:30:58,920 Speaker 1: got some game. This was identifying your customers. I'm Joey 632 00:30:58,960 --> 00:31:01,840 Speaker 1: Bravo from Respect My jan We've got Ian here from 633 00:31:01,840 --> 00:31:05,400 Speaker 1: tell Us, Shelby here from Yummy Karma, Jessica here from 634 00:31:05,440 --> 00:31:10,920 Speaker 1: Elevated Global Supply, and Mr Cannabis from Clade nine. Thank 635 00:31:10,920 --> 00:31:12,920 Speaker 1: you guys, and have a great rest here weekend. Thank 636 00:31:12,960 --> 00:31:15,120 Speaker 1: you for listening to Cannabis Talk one oh one on 637 00:31:15,160 --> 00:31:18,400 Speaker 1: the I Heart Radio app, Apple podcast or wherever you 638 00:31:18,480 --> 00:31:19,520 Speaker 1: get your podcasts.