WEBVTT - Sleepy Wall Street Session, True Classic CEO Ben Yahalom

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>Welcome to Bloomberg Market. It's a special holiday edition. It

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<v Speaker 2>is a holiday shortened week. I'm Vonne Quinn along with

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<v Speaker 2>Shanale Masak, and we are just seconds away from those

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<v Speaker 2>closing bells that you could hear ring at the exchanges.

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<v Speaker 2>And it's another up date at least for the Dow,

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<v Speaker 2>but we just flipped negative shenale for the other major indusices,

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<v Speaker 2>including then I was like one hundred.

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<v Speaker 3>Absolutely fascinating day because you did see that drop off

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<v Speaker 3>in the ten year yield, but you did still see

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<v Speaker 3>the S and P five hundred, let lower, the Dow

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<v Speaker 3>Jones just in the green, the Nasdaq lower, where you

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<v Speaker 3>saw little lover was outside of those major indexes. You

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<v Speaker 3>saw the Russell two thousand with that lower yield story

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<v Speaker 3>up almost one percent, about nine tenths of one percent body.

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<v Speaker 3>So there was green in the screen somewhere in the market,

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<v Speaker 3>just not at those major indexes.

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<v Speaker 2>There were people nibbling today and maybe at the codes

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<v Speaker 2>they were just taking profits because they're didn't have a

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<v Speaker 2>long weekend before the beginning of a new year. But

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<v Speaker 2>joining us now to breakdown today's market moves. Is Bloomberg's

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<v Speaker 2>Alexandra Semenova and Natalia Kenietievich. So Alex talk to us

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<v Speaker 2>a little bit about some of the gainers that we saw,

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<v Speaker 2>because we did see some very very very happy companies today.

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<v Speaker 4>Yeah, Vanni.

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<v Speaker 1>Even with the Nasdaq one hundred down today, there is

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<v Speaker 1>a tech a technology sector that has been a big

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<v Speaker 1>winner in this session. Quantum computing stocks broadly up across

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<v Speaker 1>the board, a sector that has become an area of

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<v Speaker 1>intense interest on Wall Street and certainly one to watch

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<v Speaker 1>in twenty twenty five. DWave Quantum up more than twenty percent,

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<v Speaker 1>Rerigetti Computing up more than thirty percent, in Quantum Computing

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<v Speaker 1>up more than ten percent. All these stocks have seen

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<v Speaker 1>very pronounced moves here to date, up one thousand percent,

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<v Speaker 1>two thousand percent on some of these names, and again

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<v Speaker 1>though it's not on fundamentals here, but on the transformative

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<v Speaker 1>potential of the technology. Take QBTS, for example, a DWave Quantum.

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<v Speaker 1>This is a company with a two point two billion

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<v Speaker 1>dollar market cap and just nine million dollars in revenue.

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<v Speaker 1>Another name, speaking of tech that I'm looking at today

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<v Speaker 1>is it's up about three tenths of a percent. This

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<v Speaker 1>is after its price target was raised to a street

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<v Speaker 1>high of three hundred and twenty five dollars by Wedbush

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<v Speaker 1>Security Securities by none other, of course, than Dan Ives.

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<v Speaker 1>He says that the company is heading into a multi

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<v Speaker 1>year AI driven upgrade cycle. This upgrade cycle, he says,

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<v Speaker 1>is being underestimated by Wall Street. He has an outperform

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<v Speaker 1>rating on the stock, of course, and even though the

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<v Speaker 1>move today was pretty modest on this upgrade, it is

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<v Speaker 1>up more than thirty percent this year. And finally I'm

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<v Speaker 1>taking a look also at game Stop. Shares rose as

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<v Speaker 1>much as ten percent today, up about six percent into

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<v Speaker 1>the close. And this is of course, after a post

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<v Speaker 1>on x from Keith Gill, also known as Roaring Kitty.

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<v Speaker 1>You guys remember him from the game stock saga back

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<v Speaker 1>in twenty twenty one. This post was an image of

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<v Speaker 1>a gift on Twitter without any text, so no real

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<v Speaker 1>reason that the stock is moving higher, and trading volume

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<v Speaker 1>today was almost five times the twenty day average for

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<v Speaker 1>this time of day, according to data compiled by Bloomberg.

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<v Speaker 1>The stock also rose for a fifth straight session for

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<v Speaker 1>its longest winning streak since November first, and game Stop

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<v Speaker 1>shares are up about eighty six percent this year.

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<v Speaker 3>Guys appreciate it so much, Natalia. Let's take a look

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<v Speaker 3>at the decliners on the day. We bring in Italian

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<v Speaker 3>Nazevich for that, right.

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<v Speaker 5>So, I'm looking at energy producers guys, specifically companies that

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<v Speaker 5>are related to natural gas industry. We see stocks like Targa,

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<v Speaker 5>it's one of the worst performance in the s and

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<v Speaker 5>P five hundred AQT is also lower, and the main

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<v Speaker 5>reason for that is natural gas futures. We see that

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<v Speaker 5>natural gas posted almost a seven percent decline on Thursday,

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<v Speaker 5>and that was driven by forecasts. Now, forecasters expect a

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<v Speaker 5>little bit warmer than expected weather in the last couple

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<v Speaker 5>days of twenty twenty four. As a result, it always

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<v Speaker 5>built concerns about some oversupply, and futures of natural gas

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<v Speaker 5>move lower. As a result. We see that natural gas

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<v Speaker 5>companies are moving lower as well. And another stock that

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<v Speaker 5>I'm keeping an eye on is of course, micro Strategy.

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<v Speaker 5>We watch closely what's been happening with bitcoin. It's not

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<v Speaker 5>moving lower. Micro Strategy shares are down by four percent,

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<v Speaker 5>almost five percent. Investors are also reacting to companies news

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<v Speaker 5>to issue additional shares to fund further Bitcoin purchases. Just

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<v Speaker 5>a reminder, micro Strategy is seeking a permission to increase

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<v Speaker 5>a number of authorized shares of Class A common stock

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<v Speaker 5>and preferred stock. That's according to December twenty twenty three filing.

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<v Speaker 5>And of course Bitcoin will be still volatile tomorrow as

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<v Speaker 5>well because we see a huge option expiration tomorrow. As

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<v Speaker 5>a result, we will keep an eye on all cryptorelated stocks.

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<v Speaker 2>Yes, there's going to be a lot of vilesilcy between

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<v Speaker 2>now and the end of the year. It looks like Natalia. Also,

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<v Speaker 2>the VIX index itself not shoining too much fear. Today

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<v Speaker 2>the VIX was down to under fifteen. Of course, we

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<v Speaker 2>know that that can move pretty quickly. So in general,

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<v Speaker 2>we had a sort of a mixed day, about two

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<v Speaker 2>hundred stocks lower and nearly three hundred stocks higher, but

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<v Speaker 2>not hugely higher. But that's still pretty good breath.

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<v Speaker 5>Right, still pretty good breath. Yes, and again we are

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<v Speaker 5>still looking at final trading days of this year if

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<v Speaker 5>we will see more potential upside move driven by the

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<v Speaker 5>so called Santa Claus rally. And now, as you mentioned,

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<v Speaker 5>volatility is also on traders radar. What I heard from

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<v Speaker 5>sources I spoke with next year will be a little

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<v Speaker 5>bit different. This year was volatile. We saw huge moves

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<v Speaker 5>in the Vigsy index. But they say that next year

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<v Speaker 5>volatility will be a little bit more predictable because they

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<v Speaker 5>it will be driven by Donald Trump's It will be

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<v Speaker 5>driven by Donald Trump's policies, and as soon as traders

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<v Speaker 5>know what exactly he will implement, it will cause of

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<v Speaker 5>course volatility. But you can play volatility in a little

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<v Speaker 5>bit different way and potentially again more because this year,

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<v Speaker 5>for example, when we looked at those role control funds,

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<v Speaker 5>those funds typically follow the market direction, they were lagging

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<v Speaker 5>because it was so hard to predict volatility moves in

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<v Speaker 5>twenty twenty four. So lots of expectations that next year

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<v Speaker 5>will be a little bit different.

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<v Speaker 3>Ladies, thank you so much for joining us today. Of course,

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<v Speaker 3>hard at work into the end of the year. We're

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<v Speaker 3>all just kind of wiping off our calendars and playbooks

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<v Speaker 3>to prepare for twenty twenty five and the end of

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<v Speaker 3>the trade.

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<v Speaker 4>This year has certainly been strong.

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<v Speaker 3>We're going to now be joined by Aaron Gibbs, she's

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<v Speaker 3>chief investment officer at main Street Asset Management, to talk

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<v Speaker 3>about that playbook. So you think about the gains that

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<v Speaker 3>we've seen this year how much the S and P

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<v Speaker 3>has been driven by those megacap tech names, and a

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<v Speaker 3>lot of people are scouring the market for other opportunities.

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<v Speaker 3>How do you see those other opportunities playing out, especially

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<v Speaker 3>when you see how sensitive some of the small cap

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<v Speaker 3>names have been to the interest rate movements today, the

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<v Speaker 3>Russell two thousand was your relative gainer exactly.

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<v Speaker 6>I think now that we have a better sense of

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<v Speaker 6>where the FED is heading, we're seeing obviously a more

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<v Speaker 6>stable inflationary environment of slow and steady, and we're also

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<v Speaker 6>looking at reduction of fiscal stimulus.

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<v Speaker 7>Where we're really going to see.

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<v Speaker 6>Productivity are obviously potentially from AI gains, But where we

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<v Speaker 6>might see company profitability would more likely be within some

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<v Speaker 6>of your small caps, as some of the larger caps

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<v Speaker 6>are starting to face some headwinds, And from an investor standpoint,

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<v Speaker 6>not only MA I'm looking at where companies might grow,

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<v Speaker 6>where that profitability might come from, but also just where

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<v Speaker 6>the value is because as we have had such big

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<v Speaker 6>run ups from these high expectations of increased productivity within

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<v Speaker 6>these megacaps, there really is a lot of money on

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<v Speaker 6>the table from some of the small our companies. Some

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<v Speaker 6>of the lesser known companies even within the s and

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<v Speaker 6>P five hundred, where if they even if they just

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<v Speaker 6>meet let's say, fifteen percent growth, they don't have to

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<v Speaker 6>be twenty twenty five percent growth, but they're undervalued by

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<v Speaker 6>twenty five percent compared to historical gains. Those are the

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<v Speaker 6>companies that could do really well if we finally see

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<v Speaker 6>some expansion of market breath.

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<v Speaker 3>You really started to see Marcus largely shake off many

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<v Speaker 3>of the risks we've seen out there.

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<v Speaker 4>That was interest rate.

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<v Speaker 3>Risk, it was geopolitical risk. Yet we're sitting here at

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<v Speaker 3>an SMP five hundred at your end, well above six thousand. Still,

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<v Speaker 3>what are the risks you're looking at next year that

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<v Speaker 3>could particularly throw investors off this more bullish course.

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<v Speaker 7>So two of two big issues I see.

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<v Speaker 6>One is just a slowing global economy. We're seeing some

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<v Speaker 6>major economies really facing some headwinds, so China, South Korea, Europe,

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<v Speaker 6>and so those larger cap company is particularly multinational where

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<v Speaker 6>they do have to worry about revenue risks, they do

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<v Speaker 6>have to worry about dollar the dollar currencies. Those of

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<v Speaker 6>the companies that might face more headwinds than some of

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<v Speaker 6>the more domestic focused smaller companies.

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<v Speaker 7>Another issue is just the reduction of fiscal stimulus.

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<v Speaker 6>Is this really looks like from an economic standpoint, we're

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<v Speaker 6>starting to hit that peak of the cycle and that

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<v Speaker 6>the economy might slow down. So you need companies that

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<v Speaker 6>are able to operate efficiently, that aren't so focused on

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<v Speaker 6>the fiscal stimulus and can really drive from other organic

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<v Speaker 6>revenue sources and more perhaps more domestically.

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<v Speaker 7>So those are the two big.

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<v Speaker 6>Headwind headwinds for those or lack of slowing fiscal stimulus

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<v Speaker 6>and then slowing global external trade that might really potentially

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<v Speaker 6>debrail some of the larger CAB companies next year.

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<v Speaker 2>Yeah, Aaron, you say earnings may start to disappoint, does

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<v Speaker 2>that up? And already in Q one of next year?

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<v Speaker 2>After all, Jack Morgan is out January fifteenth, it's only

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<v Speaker 2>a couple of weeks away.

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<v Speaker 6>Yes, Well, we did have a rather a low beat

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<v Speaker 6>rate for Q three already, and we know that analysts

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<v Speaker 6>are obviously lowering some.

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<v Speaker 7>Of their expectations for Q four. Right now, Earning's expectations

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<v Speaker 7>for next year are pretty darn optimistic.

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<v Speaker 6>We're looking at fourteen percent growth for the S and

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<v Speaker 6>P five hundred and twenty percent growth for the SMP

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<v Speaker 6>small cap.

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<v Speaker 7>For earnings profit, those are some high numbers.

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<v Speaker 6>Whenever we're looking at mid teens to even twenties, they

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<v Speaker 6>have often.

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<v Speaker 7>Been revised down. So we'll see. Obviously we have a

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<v Speaker 7>lot to.

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<v Speaker 6>Be able to deal with next year, even though at

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<v Speaker 6>least the FED part of that story seems to be

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<v Speaker 6>more stable. But certainly I think people should be prepared

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<v Speaker 6>for disappointment and when the stock market really is price

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<v Speaker 6>per perfection, as we're seeing in many of the sectors

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<v Speaker 6>right now, particularly within.

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<v Speaker 7>The large caps, not within the small caps, investors.

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<v Speaker 6>Should be very weary if we do see some weakening

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<v Speaker 6>or some deterioration within the economy and within some of

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<v Speaker 6>these industries.

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<v Speaker 2>Where do you anticipate any weakening in the economy? Erin,

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<v Speaker 2>we haven't seen any really at all this year.

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<v Speaker 6>No, we've been very fortunate, and I, like I said,

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<v Speaker 6>a lot of it has been through physical stimulus through

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<v Speaker 6>dollar trade. I think if some of the tariffs come

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<v Speaker 6>through that Trunk has promised, that could be a huge

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<v Speaker 6>negative impact, particularly on materials, industrials, consumers, just a host

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<v Speaker 6>of industries. And so that's something that I think investor

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<v Speaker 6>should be very wary of and just remain up to

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<v Speaker 6>date and be ready to switch if that changes, because

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<v Speaker 6>that type of policy could have a significant impact on

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<v Speaker 6>company's profitability for next year.

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<v Speaker 3>What do you think your favorite trades are to set

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<v Speaker 3>up for the new dynamic under a new president.

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<v Speaker 6>Yes, so one I would like to say again small apps,

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<v Speaker 6>they're a little more insulated from tariffs. They might be

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<v Speaker 6>again more domestically focused, less exposure to dollar and burrency trades.

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<v Speaker 7>So that's one of my favorites.

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<v Speaker 6>And again there's such a low value that just have

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<v Speaker 6>less downside risk. On the other side, I do like

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<v Speaker 6>some of the stable industrial sort of the growth at

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<v Speaker 6>a reasonable price means like Honeywell, Caterpillar, nice stable earnings quality.

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<v Speaker 7>They can weather the storm, that can weather a.

0:12:40.200 --> 0:12:45.839
<v Speaker 6>Few quarters of potential volatility and still beat expectations.

0:12:46.520 --> 0:12:48.719
<v Speaker 2>All right, erin thank you so much for joining us

0:12:48.800 --> 0:12:51.920
<v Speaker 2>on this holiday week. That is Aaron Gibbs, chief investment

0:12:51.960 --> 0:12:54.880
<v Speaker 2>officer at Main Street as a management joining us there.

0:12:59.480 --> 0:13:03.000
<v Speaker 2>All right, that's move on now to another sticking point

0:13:03.080 --> 0:13:06.040
<v Speaker 2>in Washington. One of President Biden's final acts in office

0:13:06.120 --> 0:13:09.840
<v Speaker 2>will be deciding the fate of Nippon Steele's proposed acquisition

0:13:09.920 --> 0:13:12.119
<v Speaker 2>of US Steel. A government panel.

0:13:11.840 --> 0:13:13.559
<v Speaker 4>Deadlocked on the deal earlier this week.

0:13:13.679 --> 0:13:16.760
<v Speaker 2>Well, this morning Nippon Steele delayed the closing date of

0:13:16.800 --> 0:13:19.800
<v Speaker 2>the deal into twenty twenty five, joining us from Washington, DC.

0:13:19.920 --> 0:13:23.440
<v Speaker 2>Now is John Harney, John, will Biden get this done

0:13:23.480 --> 0:13:26.319
<v Speaker 2>and decided in the next you know, twenty thirty days?

0:13:26.360 --> 0:13:28.559
<v Speaker 2>Does it have to be done or might it actually

0:13:28.600 --> 0:13:29.880
<v Speaker 2>bleed into the next administration.

0:13:31.640 --> 0:13:38.240
<v Speaker 8>Well, he has fifteen days from Monday to say whether

0:13:38.360 --> 0:13:40.560
<v Speaker 8>or not the deal should go forward. He is not

0:13:41.840 --> 0:13:44.240
<v Speaker 8>you know, he has not said flatly he's going to

0:13:44.320 --> 0:13:47.959
<v Speaker 8>kill it, but he has made plenty of indications that

0:13:47.960 --> 0:13:53.679
<v Speaker 8>that will be his decision. The announcement today that the

0:13:53.760 --> 0:13:58.680
<v Speaker 8>closing has been put off simply faces reality. They Nippon

0:13:58.760 --> 0:14:05.319
<v Speaker 8>Steele has put off the closing before this as this

0:14:06.400 --> 0:14:12.840
<v Speaker 8>huge twelve plus billion acquisition has become further ensnared in

0:14:12.920 --> 0:14:18.160
<v Speaker 8>American politics in the election. It remains unlikely at this

0:14:18.320 --> 0:14:24.480
<v Speaker 8>point that Donald Trump will have a say on killing

0:14:24.480 --> 0:14:28.840
<v Speaker 8>the deal or not. But both companies say that if

0:14:28.880 --> 0:14:33.040
<v Speaker 8>President Biden says no, they will go to court and

0:14:33.080 --> 0:14:34.760
<v Speaker 8>then who knows where it will end.

0:14:35.920 --> 0:14:39.600
<v Speaker 3>To that end what happens from here, because this, of

0:14:39.640 --> 0:14:42.680
<v Speaker 3>course is a very politically sensitive deal has a lot

0:14:42.720 --> 0:14:45.680
<v Speaker 3>to do in terms of how steel workers in America

0:14:45.720 --> 0:14:48.360
<v Speaker 3>feel about foreign ownership, and a lot to do with

0:14:48.400 --> 0:14:52.880
<v Speaker 3>how the Committee on Foreign Investment CIPIUS operates in relation

0:14:53.160 --> 0:14:56.280
<v Speaker 3>to how they seek to block deals moving forward.

0:14:56.320 --> 0:14:58.720
<v Speaker 4>What does it say about areas.

0:14:58.400 --> 0:15:00.600
<v Speaker 3>That are sensitive to the American to me as it

0:15:00.640 --> 0:15:03.200
<v Speaker 3>comes to foreign for foreign investment.

0:15:04.560 --> 0:15:08.800
<v Speaker 8>Well, all those realms, if you will, are important. Certainly, SITHIUS,

0:15:09.040 --> 0:15:13.400
<v Speaker 8>by the way, deadlocked over whether or not the acquisition

0:15:13.400 --> 0:15:17.520
<v Speaker 8>should go forward, leaving it, you know, leaving it to

0:15:17.560 --> 0:15:19.120
<v Speaker 8>the White House, and that was a step that had

0:15:19.160 --> 0:15:23.320
<v Speaker 8>to be taken. But also there's a there's an international

0:15:23.920 --> 0:15:28.640
<v Speaker 8>there's also international relations. Japan is not an adversary like

0:15:28.760 --> 0:15:34.440
<v Speaker 8>say China, but a very close ally Prime minister issue

0:15:34.560 --> 0:15:40.120
<v Speaker 8>of Japan today urged President Biden to approve the deal. Now,

0:15:40.320 --> 0:15:43.120
<v Speaker 8>whether or not he'll do that or not, you know, that's.

0:15:43.560 --> 0:15:44.480
<v Speaker 9>We'll see what happens.

0:15:44.560 --> 0:15:47.840
<v Speaker 8>But but you're right in that this became a very

0:15:47.880 --> 0:15:53.320
<v Speaker 8>political issue, as as as many other parts of American

0:15:53.920 --> 0:15:58.400
<v Speaker 8>American business and culture have you know, many steel workers

0:15:58.960 --> 0:16:02.680
<v Speaker 8>have this you know, you know, and other Americans have

0:16:03.040 --> 0:16:08.000
<v Speaker 8>a strong you know, there's a strong history behind US

0:16:08.000 --> 0:16:13.360
<v Speaker 8>Steel's an iconic American company, you know, but Upon Steel

0:16:13.400 --> 0:16:16.600
<v Speaker 8>and US Steel say, there are many good reasons for

0:16:16.640 --> 0:16:20.640
<v Speaker 8>this acquisition to go forward, apart from politics, apart from

0:16:22.160 --> 0:16:24.200
<v Speaker 8>for lack of a better word, in nostalgia.

0:16:24.240 --> 0:16:25.600
<v Speaker 3>John, we have to leave it there. We thank you

0:16:25.640 --> 0:16:27.600
<v Speaker 3>so much for joining us today. That is John Harney

0:16:27.640 --> 0:16:36.440
<v Speaker 3>of Bloomberg New Jennifer Gregel, she's associated their associate professor

0:16:36.440 --> 0:16:39.880
<v Speaker 3>of Communications in Syracuse University. For more on Musk, Trump

0:16:39.880 --> 0:16:43.800
<v Speaker 3>and the future of social media under the new administration.

0:16:44.840 --> 0:16:48.520
<v Speaker 4>So we're looking at what the president elect might do

0:16:48.680 --> 0:16:50.840
<v Speaker 4>moving forward. We're trying to read the tea leaves.

0:16:51.080 --> 0:16:53.320
<v Speaker 3>How do you think social media is going to play

0:16:53.520 --> 0:16:58.360
<v Speaker 3>a role in the upcoming in the upcoming world, I mean,

0:16:58.360 --> 0:17:00.960
<v Speaker 3>how do you think they are going to really use

0:17:01.080 --> 0:17:04.280
<v Speaker 3>Musk platforms relative to some of the other more established

0:17:04.280 --> 0:17:05.200
<v Speaker 3>ones you've seen out there.

0:17:05.960 --> 0:17:10.560
<v Speaker 10>Yeah, I love, Well, maybe a little context because I know,

0:17:10.640 --> 0:17:12.760
<v Speaker 10>over the last four years, you know, I've kind of

0:17:12.800 --> 0:17:14.919
<v Speaker 10>been sitting back a little bit more and watching this

0:17:15.040 --> 0:17:18.000
<v Speaker 10>all play out, and I know Musk is the person

0:17:18.040 --> 0:17:21.040
<v Speaker 10>of the moment, and we're throwing around these like sophisticated

0:17:21.119 --> 0:17:25.240
<v Speaker 10>terms like retail investors, you know, but like it's really

0:17:25.280 --> 0:17:28.440
<v Speaker 10>about the public. Sometimes the market's trying to make sense

0:17:28.480 --> 0:17:31.520
<v Speaker 10>of what's going on. And for me, the one piece

0:17:31.560 --> 0:17:33.800
<v Speaker 10>that I've seen lacking in the media over the last

0:17:33.800 --> 0:17:37.080
<v Speaker 10>four years and especially this past year, is any critique

0:17:37.440 --> 0:17:41.680
<v Speaker 10>of really the Biden administration and how they've handled not

0:17:41.800 --> 0:17:44.119
<v Speaker 10>just like their leverage over social media, but even this

0:17:44.400 --> 0:17:46.400
<v Speaker 10>upcoming potential TikTok.

0:17:46.040 --> 0:17:48.080
<v Speaker 11>Band that's looming and now it's going to.

0:17:48.080 --> 0:17:51.120
<v Speaker 10>The Supreme Court, and I know you're just talking about

0:17:51.160 --> 0:17:54.639
<v Speaker 10>meme stocks and also bitcoin, like you know, like it

0:17:54.760 --> 0:17:57.920
<v Speaker 10>or not. President Trump is coming to power next year,

0:17:58.200 --> 0:18:02.240
<v Speaker 10>and he has an incredible amount of leverage ability to

0:18:02.280 --> 0:18:07.159
<v Speaker 10>cut deals, not just with TikTok, but any of those competitors. So,

0:18:07.320 --> 0:18:10.880
<v Speaker 10>you know, again circling back to Facebook, you know, it's

0:18:10.920 --> 0:18:14.040
<v Speaker 10>no surprise that you know, kind of late in the

0:18:14.119 --> 0:18:17.400
<v Speaker 10>last election you saw like Mark Zuckerberg, you know, kind

0:18:17.400 --> 0:18:19.920
<v Speaker 10>of maybe you know, kind of posing up a little

0:18:19.920 --> 0:18:22.600
<v Speaker 10>bit more. And I think it's because we were missing

0:18:22.640 --> 0:18:25.840
<v Speaker 10>that context. I know, for me, it was really difficult

0:18:25.840 --> 0:18:28.160
<v Speaker 10>to cut through at times and to provide that critique.

0:18:28.160 --> 0:18:30.919
<v Speaker 10>But I'm not sure the markets or the public have

0:18:31.080 --> 0:18:34.880
<v Speaker 10>really heard enough critique going into this. It's it's been

0:18:34.960 --> 0:18:39.040
<v Speaker 10>really focused on Musk and obviously he has the president's ear,

0:18:39.320 --> 0:18:41.280
<v Speaker 10>you know again, I know there's jokes about him being

0:18:41.320 --> 0:18:46.119
<v Speaker 10>the unelected president. Of course he's incredibly rich and he

0:18:46.160 --> 0:18:49.399
<v Speaker 10>has Twitter, but he has again he has made that

0:18:49.440 --> 0:18:52.359
<v Speaker 10>work for him. So for me, I think we just

0:18:52.400 --> 0:18:55.600
<v Speaker 10>need a little bit more history and looking into you know,

0:18:56.119 --> 0:18:58.840
<v Speaker 10>those who were in power. They I think they they

0:18:58.920 --> 0:19:01.840
<v Speaker 10>had a lot of confidence going into this that Biden

0:19:01.880 --> 0:19:05.040
<v Speaker 10>would continue and then they pass laws like that too.

0:19:05.119 --> 0:19:07.760
<v Speaker 10>So I think it's going to be actually unsettling to

0:19:08.119 --> 0:19:11.960
<v Speaker 10>some of those those larger social media companies. I'm not sure,

0:19:12.119 --> 0:19:14.760
<v Speaker 10>you know again their future is so sure and that

0:19:14.800 --> 0:19:17.640
<v Speaker 10>we should only be talking about TikTok for example.

0:19:17.960 --> 0:19:20.399
<v Speaker 2>Yeah, Jennifer, I mean, what would Donald Trump like to do?

0:19:20.520 --> 0:19:23.199
<v Speaker 2>Because on the one hand, he needs leverage with the

0:19:23.200 --> 0:19:25.600
<v Speaker 2>country like China, especially if he's going to be imposing

0:19:26.080 --> 0:19:28.479
<v Speaker 2>extra tariffs and so on, and this seems sort of

0:19:28.520 --> 0:19:30.439
<v Speaker 2>like a you know, easy pickings if you.

0:19:30.520 --> 0:19:35.200
<v Speaker 10>Like, it's exactly, and he's got easy pickings with bitcoin,

0:19:35.320 --> 0:19:36.240
<v Speaker 10>you know, do you make a.

0:19:37.000 --> 0:19:38.000
<v Speaker 11>Reserve or don't you?

0:19:38.240 --> 0:19:38.400
<v Speaker 8>Right?

0:19:38.600 --> 0:19:42.480
<v Speaker 10>So he man, he has so many levers going into

0:19:42.520 --> 0:19:47.320
<v Speaker 10>this next term, right, So I think when we think

0:19:47.320 --> 0:19:50.679
<v Speaker 10>about you know, it's taking some notes looking at the

0:19:50.720 --> 0:19:55.479
<v Speaker 10>last section, this is not a moment of clarity, like

0:19:55.600 --> 0:19:59.639
<v Speaker 10>we do not have confidence, we don't have certainty, and

0:19:59.680 --> 0:20:02.719
<v Speaker 10>I think I think the markets are reacting to that

0:20:02.920 --> 0:20:03.520
<v Speaker 10>more than.

0:20:03.560 --> 0:20:05.760
<v Speaker 11>Just this fed you know, announcement.

0:20:05.880 --> 0:20:09.240
<v Speaker 10>Obviously we saw a major market moment there, but I

0:20:09.400 --> 0:20:11.840
<v Speaker 10>see uncertainty coming into the end of the year, not

0:20:12.000 --> 0:20:14.440
<v Speaker 10>just because it's the end of the year, but because

0:20:14.480 --> 0:20:15.360
<v Speaker 10>we really.

0:20:15.119 --> 0:20:18.479
<v Speaker 11>Don't know how President Trump is going to play his cards.

0:20:18.800 --> 0:20:20.480
<v Speaker 11>We just know that he has a lot in his hand.

0:20:20.880 --> 0:20:23.159
<v Speaker 2>And Jennifer, all these tech executives that are visiting mar

0:20:23.160 --> 0:20:26.160
<v Speaker 2>Alago and you know, digging deep for their million dollars

0:20:26.280 --> 0:20:29.240
<v Speaker 2>or whatever it's costing them. Well, in these US executives,

0:20:29.280 --> 0:20:32.080
<v Speaker 2>I mean, in particular, what will that buy them?

0:20:32.400 --> 0:20:35.960
<v Speaker 10>Yeah, Well, that was what was interesting about the TikTok

0:20:36.040 --> 0:20:40.440
<v Speaker 10>case was that they went to extraordinary lengths to legislate

0:20:40.720 --> 0:20:44.719
<v Speaker 10>the carve out TikTok. Otherwise it would have looked just

0:20:44.800 --> 0:20:47.439
<v Speaker 10>like every other platform, you know, Facebook would have been

0:20:47.440 --> 0:20:49.240
<v Speaker 10>in the same situation.

0:20:49.520 --> 0:20:51.160
<v Speaker 11>And that was kind of what I think.

0:20:51.000 --> 0:20:55.360
<v Speaker 10>Gave TikTok comfort for a while. I think going into

0:20:56.080 --> 0:21:02.000
<v Speaker 10>this legislative path was incredibly risky. It is a huge

0:21:02.080 --> 0:21:07.600
<v Speaker 10>threat to freedom of information, freedom of expression. Unfortunately, you

0:21:07.640 --> 0:21:10.080
<v Speaker 10>know again that even the expiration day, it was.

0:21:10.080 --> 0:21:12.000
<v Speaker 11>Right in front of the next term.

0:21:12.680 --> 0:21:17.840
<v Speaker 10>It was I believe it just an incredibly dangerous piece

0:21:17.880 --> 0:21:20.480
<v Speaker 10>of legislation to target.

0:21:20.040 --> 0:21:23.000
<v Speaker 11>One platform like that. It doesn't matter.

0:21:22.760 --> 0:21:25.760
<v Speaker 10>If it was an external kind of foreign actor or

0:21:25.800 --> 0:21:30.200
<v Speaker 10>whatever the reasoning was. It's it was very, very targeted.

0:21:30.400 --> 0:21:33.639
<v Speaker 10>And the timing, you know, would have given the Biden

0:21:33.640 --> 0:21:37.879
<v Speaker 10>administration some leverage not only with TikTok, but with maybe

0:21:37.880 --> 0:21:40.120
<v Speaker 10>the sitting platforms going into.

0:21:39.880 --> 0:21:42.440
<v Speaker 11>The last election. They could have maybe you know again.

0:21:42.520 --> 0:21:45.879
<v Speaker 10>Struck as some type of sweetheart deal with Facebook. So

0:21:45.920 --> 0:21:47.920
<v Speaker 10>it's it's really, you know, again, we have to look

0:21:47.960 --> 0:21:50.000
<v Speaker 10>at the timing of all that that was passed in

0:21:50.080 --> 0:21:54.000
<v Speaker 10>April last year, March. You know, we knew in March

0:21:54.080 --> 0:21:56.200
<v Speaker 10>Trump was taking the helm at the RNC.

0:21:57.200 --> 0:21:58.560
<v Speaker 11>Again, I just I.

0:21:58.480 --> 0:22:00.840
<v Speaker 10>Don't like it. I don't like it.

0:22:01.000 --> 0:22:04.240
<v Speaker 3>You know, you look at how TikTok has been treated

0:22:04.240 --> 0:22:07.320
<v Speaker 3>by lawmakers, and you've seen both parties really voice their concerns.

0:22:07.320 --> 0:22:09.200
<v Speaker 3>At the end of the day, do you think that

0:22:09.280 --> 0:22:11.159
<v Speaker 3>whether or not there is a full on band that

0:22:11.400 --> 0:22:14.560
<v Speaker 3>is pursued in the early days of Trump administration, or

0:22:15.200 --> 0:22:20.840
<v Speaker 3>a wholesale sale of the platform, does that pressure really

0:22:20.880 --> 0:22:21.399
<v Speaker 3>go away?

0:22:22.520 --> 0:22:23.879
<v Speaker 11>Well, and great point.

0:22:23.880 --> 0:22:26.240
<v Speaker 10>Again, I'm just trying to sneak into a tiny piece

0:22:26.240 --> 0:22:28.959
<v Speaker 10>of critique on Biden here because we really haven't seen it.

0:22:29.040 --> 0:22:29.760
<v Speaker 11>I mean, that's just.

0:22:29.920 --> 0:22:32.200
<v Speaker 10>That's that's been my experience in the last four years.

0:22:32.240 --> 0:22:34.399
<v Speaker 10>I haven't seen much in the media. But as you

0:22:34.440 --> 0:22:37.240
<v Speaker 10>point out, it was like bipartisan to get that through.

0:22:37.320 --> 0:22:40.560
<v Speaker 10>But that again is something that is telling. I think

0:22:40.640 --> 0:22:45.000
<v Speaker 10>that on both sides of the aisle that President Trump

0:22:45.080 --> 0:22:48.360
<v Speaker 10>was a threat, you know, and that it wasn't just

0:22:48.640 --> 0:22:51.440
<v Speaker 10>Biden per se, but it was all of the incumbent

0:22:52.480 --> 0:22:55.919
<v Speaker 10>And we saw this actually way back and this reminds me,

0:22:55.960 --> 0:22:59.680
<v Speaker 10>honestly in twenty twelve when we saw under the Obama

0:23:00.200 --> 0:23:03.480
<v Speaker 10>runner they instituted the modernization of what was called the

0:23:03.480 --> 0:23:06.960
<v Speaker 10>Smithmont Act. And you know, again, Trump was starting to

0:23:06.960 --> 0:23:09.520
<v Speaker 10>make waves at that time, starting to maybe put his

0:23:09.600 --> 0:23:13.200
<v Speaker 10>hat in the presidential rank, and the incumbents were bipartisans.

0:23:13.640 --> 0:23:15.040
<v Speaker 11>It's again, it's a little bit of.

0:23:15.040 --> 0:23:18.840
<v Speaker 10>A gatekeeping action from those who are currently in Congress

0:23:19.280 --> 0:23:21.920
<v Speaker 10>in the White House saying hey, we don't want this

0:23:22.000 --> 0:23:23.679
<v Speaker 10>out outsider maybe coming in.

0:23:23.880 --> 0:23:24.080
<v Speaker 8>You know.

0:23:24.920 --> 0:23:29.680
<v Speaker 10>So it spoke to maybe the political climate of those

0:23:29.720 --> 0:23:32.439
<v Speaker 10>who were sitting in power to that maybe maybe they

0:23:32.480 --> 0:23:34.239
<v Speaker 10>were trying to gate keep a little bit. But I

0:23:34.280 --> 0:23:37.520
<v Speaker 10>just believe that it gave an incredible amount of leverage

0:23:37.520 --> 0:23:39.560
<v Speaker 10>to any incumbent at that time.

0:23:39.720 --> 0:23:45.520
<v Speaker 2>Jennifer much That is Jennifer Greegel. They are associate professor

0:23:45.560 --> 0:23:49.560
<v Speaker 2>at Syracuse University. Once again, Jennifer Gregel joining us there.

0:23:50.640 --> 0:23:57.000
<v Speaker 3>And you asked, retail sales this holiday season rose three

0:23:57.040 --> 0:24:00.879
<v Speaker 3>point eight percent compared to last year. That's according to

0:24:01.080 --> 0:24:04.880
<v Speaker 3>data from MasterCards spending polls, showing that consumers were more

0:24:04.920 --> 0:24:09.160
<v Speaker 3>willing to spend in store and online if promotions were there.

0:24:09.440 --> 0:24:11.840
<v Speaker 3>And it's exactly the type of momentum that brands like

0:24:11.920 --> 0:24:15.360
<v Speaker 3>True Classic are hoping to bank on. The men's wear

0:24:15.440 --> 0:24:17.960
<v Speaker 3>brand is expanding its business across the United States. It's

0:24:18.000 --> 0:24:20.679
<v Speaker 3>partnering with Target. Joining us now is the CEO of

0:24:20.760 --> 0:24:21.720
<v Speaker 3>True Classic.

0:24:22.040 --> 0:24:23.520
<v Speaker 4>Ben Yeah, Yahalom.

0:24:23.960 --> 0:24:26.280
<v Speaker 3>And you know, Funnie and I were talking about this

0:24:26.520 --> 0:24:31.400
<v Speaker 3>men'sware where do people like to traditionally buy. It's interesting

0:24:31.440 --> 0:24:34.920
<v Speaker 3>that you've partnered with Target more recently. But are they

0:24:34.960 --> 0:24:37.280
<v Speaker 3>going into the store, They're going online.

0:24:36.960 --> 0:24:37.320
<v Speaker 4>To do it.

0:24:38.119 --> 0:24:39.320
<v Speaker 9>I would say very similar.

0:24:39.320 --> 0:24:42.480
<v Speaker 12>Tobou Oliver shared that the decompenetration is being rising over

0:24:42.520 --> 0:24:45.560
<v Speaker 12>the past few years, but only in It's still very

0:24:45.600 --> 0:24:47.560
<v Speaker 12>much the case that the majority of clothing is being

0:24:47.560 --> 0:24:51.359
<v Speaker 12>purchased in a physical retlocation, namely over sixty percent.

0:24:52.800 --> 0:24:54.840
<v Speaker 2>How did you get to five hundred million in revenue

0:24:54.880 --> 0:24:57.080
<v Speaker 2>in just four and a half years a new brand?

0:24:57.280 --> 0:25:01.560
<v Speaker 2>You know, I mean nothing in its background to prove itself.

0:25:01.640 --> 0:25:03.080
<v Speaker 2>So how did it happen?

0:25:03.800 --> 0:25:05.000
<v Speaker 9>It's a fascinating story.

0:25:05.119 --> 0:25:07.480
<v Speaker 12>We pride ourselves on focusing on people and we want

0:25:07.480 --> 0:25:08.240
<v Speaker 12>to make sure that they.

0:25:08.080 --> 0:25:10.520
<v Speaker 2>Look Yeah, but you know when everybody says that, they

0:25:10.560 --> 0:25:12.640
<v Speaker 2>all say it's always about the people, and the people

0:25:12.680 --> 0:25:15.600
<v Speaker 2>are special on Our customers deserve the best, But how

0:25:15.640 --> 0:25:18.880
<v Speaker 2>do you actually prove that? How what are you giving

0:25:18.880 --> 0:25:21.040
<v Speaker 2>to the people that they were asking for and weren't.

0:25:20.760 --> 0:25:25.320
<v Speaker 12>Getting great product, great service, great price point, great marketing product.

0:25:25.440 --> 0:25:28.159
<v Speaker 12>We really nailed it with a perfectly fitted shirt that

0:25:28.600 --> 0:25:31.040
<v Speaker 12>feels great, offered it a good price point, They love

0:25:31.080 --> 0:25:34.240
<v Speaker 12>wearing it. They vote with their dollars From a marketing standpoint,

0:25:34.280 --> 0:25:37.600
<v Speaker 12>we do amazing ads that truly engage with our customers,

0:25:38.080 --> 0:25:40.440
<v Speaker 12>tell them why they should care about us, how it's

0:25:40.440 --> 0:25:43.440
<v Speaker 12>going to make them feel, feel a sense of confidence,

0:25:43.480 --> 0:25:46.399
<v Speaker 12>feel a sense of self esteem, and they love that.

0:25:46.520 --> 0:25:49.040
<v Speaker 12>And from a price standpoint, we offer them a premium

0:25:49.040 --> 0:25:52.719
<v Speaker 12>clothing option for a fraction of the price of alternatives

0:25:52.760 --> 0:25:55.359
<v Speaker 12>out there. And everybody loves a good value and we

0:25:55.560 --> 0:25:59.280
<v Speaker 12>like delivering that consumer surplus. From a distribution standpoint, we've

0:25:59.320 --> 0:26:03.399
<v Speaker 12>done everything online on the main first few years and

0:26:03.480 --> 0:26:06.640
<v Speaker 12>now we're moving on to retail. So early days it's

0:26:06.680 --> 0:26:09.760
<v Speaker 12>been very much direct to consumer and now we're on

0:26:09.800 --> 0:26:12.640
<v Speaker 12>this path towards an omni channel global brand.

0:26:12.920 --> 0:26:15.920
<v Speaker 2>So who is your customer, what agency? How much does

0:26:15.960 --> 0:26:17.480
<v Speaker 2>he make and how tall is he?

0:26:18.760 --> 0:26:20.359
<v Speaker 9>Okay, variety of customers.

0:26:20.400 --> 0:26:23.920
<v Speaker 12>I would say the core one is a thirty four

0:26:24.000 --> 0:26:28.320
<v Speaker 12>to fifty four years old man. HHI over one hundred

0:26:28.359 --> 0:26:31.760
<v Speaker 12>million dollars one hundred thousand dollars a year across the

0:26:31.880 --> 0:26:35.400
<v Speaker 12>United States, majority in California and Texas and New York.

0:26:35.720 --> 0:26:38.800
<v Speaker 12>But now we have expanded internationally, so we have customers

0:26:38.840 --> 0:26:41.560
<v Speaker 12>across different heights. We do have a decent number of

0:26:41.640 --> 0:26:43.800
<v Speaker 12>customers in the United States, over twenty seven percent were

0:26:43.840 --> 0:26:47.840
<v Speaker 12>pretty tall north of six feet two inches and all

0:26:47.920 --> 0:26:51.080
<v Speaker 12>in it's not just him, but also her who buys

0:26:51.119 --> 0:26:53.320
<v Speaker 12>for him, and she buys for her dad, she buys

0:26:53.320 --> 0:26:55.520
<v Speaker 12>for her husband, she buys for her son, and she

0:26:55.600 --> 0:26:57.400
<v Speaker 12>is a very important customer to us as well.

0:26:57.880 --> 0:27:00.920
<v Speaker 3>When you look at your website right now, the few

0:27:01.000 --> 0:27:03.520
<v Speaker 3>things that are on at the top of the site

0:27:03.680 --> 0:27:06.760
<v Speaker 3>number one most like Staple six pack T shirt. It

0:27:07.040 --> 0:27:10.639
<v Speaker 3>was almost one hundred eighty dollars for the pack, but

0:27:10.680 --> 0:27:12.920
<v Speaker 3>you can buy it now for under one hundred. Same

0:27:12.960 --> 0:27:16.199
<v Speaker 3>for the classic three pack. It's marked down from ninety

0:27:16.200 --> 0:27:19.240
<v Speaker 3>bucks for the three pack to less than sixty dollars.

0:27:19.680 --> 0:27:24.480
<v Speaker 3>Are these really just holiday promotional draw downs or are

0:27:24.520 --> 0:27:27.120
<v Speaker 3>you finding a consumer that is quite concerning?

0:27:27.200 --> 0:27:29.600
<v Speaker 4>Do you need to keep discounting into the new year?

0:27:30.680 --> 0:27:32.440
<v Speaker 9>Yeah, those are our pack discounts.

0:27:32.440 --> 0:27:35.040
<v Speaker 12>So if you were to buy those items individually, those

0:27:35.080 --> 0:27:37.680
<v Speaker 12>would actually retail for twenty nine ninety nine a shirt.

0:27:37.840 --> 0:27:40.040
<v Speaker 12>But when you buy them in a pack, we benefit

0:27:40.080 --> 0:27:43.400
<v Speaker 12>from stronger unit economics and we're happily providing those benefits

0:27:43.400 --> 0:27:46.240
<v Speaker 12>over to the customer. So those are meant to incentivize

0:27:46.400 --> 0:27:49.600
<v Speaker 12>consumers who are willing to buy in bulk to do so,

0:27:49.680 --> 0:27:53.480
<v Speaker 12>and therefore benefit from a steeper promotion and a steeper discount.

0:27:53.800 --> 0:27:56.760
<v Speaker 3>How often are you finding people take advantage of those

0:27:56.800 --> 0:28:00.240
<v Speaker 3>discounts right now? Because you mentioned pricing was one of

0:28:00.280 --> 0:28:01.520
<v Speaker 3>your competitive advantages.

0:28:01.840 --> 0:28:03.480
<v Speaker 4>Is it because you're able to.

0:28:03.520 --> 0:28:06.199
<v Speaker 3>Benefit from those unit economics or are you finding that

0:28:06.200 --> 0:28:08.359
<v Speaker 3>there's an optimal price for a T shirt right now?

0:28:09.400 --> 0:28:10.879
<v Speaker 12>I don't know if there is an optimal price for

0:28:10.920 --> 0:28:13.480
<v Speaker 12>a T shirt, but I would say that the American consumer,

0:28:13.520 --> 0:28:16.800
<v Speaker 12>and I would say probably globally as well, are tired

0:28:17.000 --> 0:28:20.679
<v Speaker 12>of overpaying for premium goods and they are looking for

0:28:20.760 --> 0:28:24.200
<v Speaker 12>options that don't compromise quality but offer that to them

0:28:24.280 --> 0:28:25.640
<v Speaker 12>at a reasonable price point.

0:28:25.800 --> 0:28:27.439
<v Speaker 9>And that's exactly the area we play in.

0:28:28.600 --> 0:28:31.640
<v Speaker 2>So talk to us about margins. Where you make most

0:28:31.680 --> 0:28:33.920
<v Speaker 2>of your clothing specifically, I don't mean where you put

0:28:33.920 --> 0:28:37.040
<v Speaker 2>the tag on, I mean where the actual product gets

0:28:37.080 --> 0:28:39.840
<v Speaker 2>mostly made, And how concerned are you for next year?

0:28:39.880 --> 0:28:40.560
<v Speaker 2>In Taros.

0:28:41.880 --> 0:28:44.280
<v Speaker 12>We have been already prepared for that for quite some

0:28:44.400 --> 0:28:47.959
<v Speaker 12>time with the tension between the US and China, and

0:28:48.200 --> 0:28:51.200
<v Speaker 12>we used to be primarily sourcing our products from China,

0:28:51.240 --> 0:28:54.760
<v Speaker 12>but we've diversified away and in this point, we're pretty

0:28:54.760 --> 0:28:58.680
<v Speaker 12>well diversified. We manufacture in Cambodia and Vietnam, in Egypt

0:28:58.720 --> 0:29:02.200
<v Speaker 12>and Turkey and Mexico, and we have the ability to

0:29:02.520 --> 0:29:07.240
<v Speaker 12>shift our supply chains to different vendors, different manufacturers worldwide

0:29:07.320 --> 0:29:10.480
<v Speaker 12>to ensure that we are not in any particular pickle

0:29:10.520 --> 0:29:14.160
<v Speaker 12>with tariffs, duties or even importation issues like we just

0:29:14.240 --> 0:29:17.080
<v Speaker 12>had last week with a pretty big gift from the

0:29:17.080 --> 0:29:20.360
<v Speaker 12>Mexican government to overnight just decided that we're not allowed

0:29:20.440 --> 0:29:23.800
<v Speaker 12>to import more goods over there, which is significantly impacting

0:29:23.840 --> 0:29:27.160
<v Speaker 12>many eCOM brands like ourselves, but we have good options

0:29:27.200 --> 0:29:28.200
<v Speaker 12>to mitigate against that.

0:29:28.760 --> 0:29:32.320
<v Speaker 2>So, Ben, what is the secret? Because you've been also

0:29:32.560 --> 0:29:35.840
<v Speaker 2>at Meta and you've helped the hyper growth of other

0:29:35.880 --> 0:29:39.120
<v Speaker 2>companies your four years at Meta, and you know you

0:29:39.160 --> 0:29:42.440
<v Speaker 2>know how to leverage Facebook and Instagram marketing strategy, and

0:29:42.480 --> 0:29:45.080
<v Speaker 2>it seems that those are the strategies that work best

0:29:45.120 --> 0:29:48.680
<v Speaker 2>these days. You know, consumers, whether it's women or men,

0:29:48.760 --> 0:29:52.920
<v Speaker 2>seem to be getting targeted more on those platforms. Is

0:29:52.960 --> 0:29:56.600
<v Speaker 2>that the success to True Classics so far is that

0:29:56.640 --> 0:29:59.320
<v Speaker 2>you've been able to do that? And if so, what

0:29:59.360 --> 0:30:01.560
<v Speaker 2>advice would you give other brands? Yeah?

0:30:01.560 --> 0:30:04.720
<v Speaker 12>I would say that those platforms are definitely the main

0:30:04.800 --> 0:30:07.880
<v Speaker 12>ones Meta, Google, et cetera. To get the brand off

0:30:07.960 --> 0:30:11.400
<v Speaker 12>the ground these days, with relatively limited resources for us,

0:30:11.440 --> 0:30:13.880
<v Speaker 12>we were able to bootrap this company to your point,

0:30:14.240 --> 0:30:18.920
<v Speaker 12>no X factors, no celebrities, no big VC money, and

0:30:19.160 --> 0:30:21.960
<v Speaker 12>grow it north of nine figures in two short years

0:30:22.000 --> 0:30:24.719
<v Speaker 12>and do so profitably on the back of digital advertising.

0:30:24.800 --> 0:30:27.280
<v Speaker 12>So yes, highly recommend for any brand who is trying

0:30:27.280 --> 0:30:29.920
<v Speaker 12>to get off the ground to invest in really understanding

0:30:29.960 --> 0:30:32.160
<v Speaker 12>how to leverage those platforms to their advantage.

0:30:32.440 --> 0:30:33.720
<v Speaker 9>But it's not magic.

0:30:34.640 --> 0:30:36.680
<v Speaker 12>You have to have a great product, you have to

0:30:36.720 --> 0:30:39.640
<v Speaker 12>have a great service, and you have to ultimately find

0:30:39.640 --> 0:30:42.960
<v Speaker 12>that product market fit with that advertising model baked into

0:30:43.040 --> 0:30:45.520
<v Speaker 12>your business model. And when we did that, and we

0:30:45.560 --> 0:30:49.080
<v Speaker 12>are not just advertising the product, we're telling great stories.

0:30:49.200 --> 0:30:53.520
<v Speaker 12>We're connecting with humans on an emotional level. We explain

0:30:53.600 --> 0:30:55.360
<v Speaker 12>to them what is the benefit of our products, how

0:30:55.400 --> 0:30:57.080
<v Speaker 12>they're going to fill in our product, not just what

0:30:57.280 --> 0:30:59.680
<v Speaker 12>is the product, and that makes a huge difference. So

0:30:59.720 --> 0:31:05.360
<v Speaker 12>for us, creative content, storytelling, excellent customer service, exceptional quality

0:31:05.360 --> 0:31:08.440
<v Speaker 12>in our products are all pillars of ultimately finding that

0:31:08.800 --> 0:31:10.840
<v Speaker 12>product market fit and fast growth.

0:31:11.240 --> 0:31:15.080
<v Speaker 3>So when you think about all of those social media platforms,

0:31:15.160 --> 0:31:17.040
<v Speaker 3>and by the way, I'm a total sucker for buying

0:31:17.160 --> 0:31:18.240
<v Speaker 3>on those platforms.

0:31:18.320 --> 0:31:20.520
<v Speaker 4>So I know what you mean, but we all are.

0:31:20.800 --> 0:31:23.640
<v Speaker 3>How do you kind of kick through the noise, because

0:31:23.680 --> 0:31:25.560
<v Speaker 3>of course there are a lot of people selling on

0:31:25.600 --> 0:31:28.400
<v Speaker 3>Instagram and on TikTok, So how do you get your

0:31:28.480 --> 0:31:32.560
<v Speaker 3>story through without As you were talking about those celebrity names,

0:31:32.600 --> 0:31:35.120
<v Speaker 3>for example, attaching to the brand.

0:31:35.720 --> 0:31:37.959
<v Speaker 12>I think it all goes back to storytelling and if

0:31:38.000 --> 0:31:40.000
<v Speaker 12>you really zoom out and look at that, what gets

0:31:40.040 --> 0:31:42.240
<v Speaker 12>you is someone who's able to hit the nail on

0:31:42.240 --> 0:31:44.680
<v Speaker 12>the head, whether it's a motivator or a barrier to

0:31:45.040 --> 0:31:47.960
<v Speaker 12>start a journey with a new company or buy a

0:31:48.000 --> 0:31:51.280
<v Speaker 12>particular product. So for us, it's always been, for example,

0:31:51.320 --> 0:31:54.520
<v Speaker 12>like really illustrating very well the fit and the feel

0:31:54.520 --> 0:31:56.560
<v Speaker 12>and how that shirt is going to look on you

0:31:56.600 --> 0:31:58.400
<v Speaker 12>when you try it on, and do so in an

0:31:58.400 --> 0:32:03.440
<v Speaker 12>authentic way with influencers and customers who tell those stories.

0:32:03.040 --> 0:32:04.000
<v Speaker 9>Better than we can.

0:32:04.440 --> 0:32:07.040
<v Speaker 12>And with that, people actually pay attention and they want

0:32:07.080 --> 0:32:08.720
<v Speaker 12>to give it a try. And when they come to

0:32:08.760 --> 0:32:10.800
<v Speaker 12>our site and they see over two hundred thousand and

0:32:10.800 --> 0:32:13.800
<v Speaker 12>five star reviews, when they see that growing community of

0:32:13.840 --> 0:32:16.880
<v Speaker 12>almost five million people worldwide, and how much they rave

0:32:16.920 --> 0:32:19.040
<v Speaker 12>about it they want to try it, especially when the

0:32:19.080 --> 0:32:21.840
<v Speaker 12>price tag is not particularly high. So you have got

0:32:21.880 --> 0:32:24.760
<v Speaker 12>to kind of figure out a way to your point

0:32:24.800 --> 0:32:26.640
<v Speaker 12>like stand out and differentiate yourself. And I would say

0:32:26.640 --> 0:32:29.640
<v Speaker 12>on the media side, it's absolutely about storytelling and then

0:32:29.760 --> 0:32:32.200
<v Speaker 12>from a product and offer standpoint, that's where your website

0:32:32.240 --> 0:32:32.840
<v Speaker 12>has to shine.

0:32:32.880 --> 0:32:36.640
<v Speaker 3>How much does philanthropy matter because you donate T shirts

0:32:36.640 --> 0:32:40.560
<v Speaker 3>to homeless veterans shelter schools each month? Is that a

0:32:40.560 --> 0:32:42.360
<v Speaker 3>big part of the story for you and what people

0:32:42.400 --> 0:32:43.520
<v Speaker 3>are attaching.

0:32:43.080 --> 0:32:45.240
<v Speaker 9>To incredibly important.

0:32:45.280 --> 0:32:47.240
<v Speaker 12>But what I would say for us in particular is

0:32:47.240 --> 0:32:50.000
<v Speaker 12>that we're actually not if you will, like advertising and

0:32:50.080 --> 0:32:52.800
<v Speaker 12>particularly forefront about that. We do that because we want

0:32:52.840 --> 0:32:54.719
<v Speaker 12>to empower people to look good and feel good, and

0:32:54.760 --> 0:32:57.520
<v Speaker 12>we genuinely want to do so, not just with the

0:32:57.520 --> 0:32:59.840
<v Speaker 12>clothing we sell, but also in ways where we can

0:32:59.840 --> 0:33:02.880
<v Speaker 12>do great clothing to people in need. And most recently

0:33:02.920 --> 0:33:05.600
<v Speaker 12>around the holidays, we donated almost ten million dollars worth

0:33:05.640 --> 0:33:09.480
<v Speaker 12>of retail value of inventory to many people around LA

0:33:09.560 --> 0:33:12.280
<v Speaker 12>who needed those clothes for the holiday season. So I

0:33:12.320 --> 0:33:14.440
<v Speaker 12>would say it's important for us as humans, because we

0:33:14.560 --> 0:33:17.160
<v Speaker 12>believe in showing up to humans and in giving back.

0:33:17.600 --> 0:33:20.240
<v Speaker 12>But I wouldn't say it's a core pillar of the

0:33:20.360 --> 0:33:23.640
<v Speaker 12>story of the brand and how we've been showing up.

0:33:23.680 --> 0:33:26.280
<v Speaker 12>I would say that still to this date, probably many

0:33:26.320 --> 0:33:29.120
<v Speaker 12>people amongst our customers don't even understand or know the

0:33:29.200 --> 0:33:33.080
<v Speaker 12>extent to which our film tropic efforts have gone, and

0:33:33.120 --> 0:33:35.480
<v Speaker 12>that's something we should probably do a better job articulating

0:33:35.520 --> 0:33:37.239
<v Speaker 12>to them. But I would say it's important to us

0:33:37.280 --> 0:33:38.040
<v Speaker 12>as humans.

0:33:38.440 --> 0:33:40.280
<v Speaker 2>Ben, thank you so much for joining at all the

0:33:40.360 --> 0:33:43.600
<v Speaker 2>very best your partnership with Target Expanding, and that has

0:33:43.640 --> 0:33:49.240
<v Speaker 2>been yahalo on. They're true classic CEO