1 00:00:00,080 --> 00:00:02,840 Speaker 1: Let's turn back now to the Bloomberg screen time event 2 00:00:02,880 --> 00:00:05,920 Speaker 1: in Los Angeles where Lucas Shaw from Bloomberg sitting down 3 00:00:06,160 --> 00:00:10,119 Speaker 1: now with YouTube CEO Neil Mohan for those of you 4 00:00:10,400 --> 00:00:12,960 Speaker 1: that did not know, and this is ceo YouTube, a 5 00:00:13,039 --> 00:00:13,880 Speaker 1: job you've had. 6 00:00:13,720 --> 00:00:16,200 Speaker 2: For about nine months. 7 00:00:16,480 --> 00:00:18,720 Speaker 3: Yeah, I've been at YouTube a very long time, but 8 00:00:18,920 --> 00:00:19,639 Speaker 3: in this role for. 9 00:00:21,600 --> 00:00:23,880 Speaker 1: I need to start with I mean, I want to 10 00:00:23,880 --> 00:00:25,439 Speaker 1: ask you about that, of course, I want to start 11 00:00:25,440 --> 00:00:26,720 Speaker 1: with with sports. 12 00:00:27,960 --> 00:00:29,680 Speaker 2: Sorry about your Dodgers, by the way. 13 00:00:29,560 --> 00:00:31,000 Speaker 1: Thank you for that. Well, I'm going to get back 14 00:00:31,040 --> 00:00:34,440 Speaker 1: at you. So how did you feel about the Lakers 15 00:00:34,440 --> 00:00:36,000 Speaker 1: beating the Warriors in the playoffs. 16 00:00:37,400 --> 00:00:39,040 Speaker 2: Let's go back and forth here. 17 00:00:42,360 --> 00:00:45,959 Speaker 1: NFL YouTube made a very big deal with the NFL 18 00:00:46,479 --> 00:00:49,200 Speaker 1: to carry Sunday ticket among other things, paying I think 19 00:00:49,280 --> 00:00:51,800 Speaker 1: more than two billion dollars a year, if reports. 20 00:00:51,440 --> 00:00:54,920 Speaker 2: Her to be believed everything you read. 21 00:00:56,560 --> 00:00:58,680 Speaker 1: How's that going. How are you feeling about the partnership? 22 00:00:58,680 --> 00:01:00,000 Speaker 1: How are feeling about how Sunday tickets? 23 00:01:00,760 --> 00:01:03,760 Speaker 2: Yeah, I mean, look, it's it's very early on. 24 00:01:03,840 --> 00:01:07,880 Speaker 3: We're a few weeks into the season, but I feel really, 25 00:01:07,920 --> 00:01:12,560 Speaker 3: really good. I feel that the first and foremost my 26 00:01:12,680 --> 00:01:15,640 Speaker 3: priorities literally from the day that we signed the deal 27 00:01:17,160 --> 00:01:20,560 Speaker 3: was on the user experience, our fan experience on YouTube 28 00:01:20,760 --> 00:01:25,400 Speaker 3: joint fans of the NFL and YouTube. We have millions 29 00:01:25,440 --> 00:01:27,720 Speaker 3: and millions of sports fans on the platform, and the 30 00:01:27,720 --> 00:01:30,280 Speaker 3: whole point of Sunday Ticket was to super serve those 31 00:01:30,319 --> 00:01:33,400 Speaker 3: fans and so everything from you know, what gets all 32 00:01:33,440 --> 00:01:37,119 Speaker 3: the headlines, which is multiview and you know, kind of 33 00:01:37,920 --> 00:01:42,120 Speaker 3: four games at once and what have you to to latency, 34 00:01:42,360 --> 00:01:45,800 Speaker 3: to the clarity of the picture, and then all the 35 00:01:45,840 --> 00:01:50,200 Speaker 3: features and things like that that we have that users 36 00:01:50,200 --> 00:01:54,400 Speaker 3: of YouTube TV have known and loved on Sunday Tickets, 37 00:01:54,400 --> 00:01:57,200 Speaker 3: So really really focusing on that and that has gone 38 00:01:57,240 --> 00:01:59,720 Speaker 3: k Nockwood really really well from all the feedback that 39 00:01:59,720 --> 00:02:02,360 Speaker 3: we so I feel great about the product that we 40 00:02:02,440 --> 00:02:02,960 Speaker 3: put out there. 41 00:02:03,000 --> 00:02:03,960 Speaker 4: You like the multiview. 42 00:02:04,840 --> 00:02:10,320 Speaker 3: I use the multiview every week myself. I like the multiview, 43 00:02:10,400 --> 00:02:13,040 Speaker 3: especially the one with red zone in one of the 44 00:02:13,040 --> 00:02:15,679 Speaker 3: windows for me. And that's like, you know, as a 45 00:02:15,840 --> 00:02:18,040 Speaker 3: huge sports fan, like that is like kind of like 46 00:02:18,120 --> 00:02:19,920 Speaker 3: the perfect Nirvana experience for me. 47 00:02:20,560 --> 00:02:22,920 Speaker 4: How many people are paying for this thing already? 48 00:02:24,080 --> 00:02:27,000 Speaker 3: You know, we don't break out that number is, but 49 00:02:27,160 --> 00:02:30,240 Speaker 3: we you know, I'm happy with the adoption of the 50 00:02:30,280 --> 00:02:35,240 Speaker 3: product we have. There's obviously lots of fans at our 51 00:02:35,680 --> 00:02:39,640 Speaker 3: diehard NFL fans, But the whole point of this also, 52 00:02:39,919 --> 00:02:42,000 Speaker 3: in addition to this kind of you know what we 53 00:02:42,080 --> 00:02:45,280 Speaker 3: want hope to be an incredible product experience, is also 54 00:02:45,360 --> 00:02:48,360 Speaker 3: consumer choice, meaning that with a couple of taps on 55 00:02:48,400 --> 00:02:52,120 Speaker 3: your phone, you can now sign up for this incredible, 56 00:02:52,200 --> 00:02:55,320 Speaker 3: you know, premium service from the NFL on YouTube, on 57 00:02:55,400 --> 00:02:58,760 Speaker 3: YouTube TV, but also on YouTube importantly through Primetime Channel. 58 00:02:58,840 --> 00:03:03,959 Speaker 3: So that consumer choice has been a really important part 59 00:03:03,960 --> 00:03:07,200 Speaker 3: of this experience as well. Now within minute, within seconds, 60 00:03:07,200 --> 00:03:09,079 Speaker 3: you can be up and running. You don't have to 61 00:03:09,120 --> 00:03:10,720 Speaker 3: wait for a guy to come in and install, you know, 62 00:03:10,760 --> 00:03:12,200 Speaker 3: a dish on your house and the like. 63 00:03:12,639 --> 00:03:13,640 Speaker 4: Now, I'm curious. 64 00:03:13,760 --> 00:03:16,440 Speaker 1: When your deal with the NFL is first announced, I 65 00:03:16,480 --> 00:03:19,639 Speaker 1: admit I was surprised because I had written all about 66 00:03:20,160 --> 00:03:23,160 Speaker 1: you guys funding original programming and the not funding original programming, 67 00:03:23,160 --> 00:03:27,200 Speaker 1: and it just seemed like the Google Alphabet YouTube DNA 68 00:03:27,240 --> 00:03:29,760 Speaker 1: was we want to be this platform that doesn't pay 69 00:03:29,800 --> 00:03:34,040 Speaker 1: for things pick winners. We're sort of neutral, and I'm 70 00:03:34,080 --> 00:03:37,240 Speaker 1: just you're also a company that makes almost all of 71 00:03:37,240 --> 00:03:40,600 Speaker 1: its money from advertising Sunday Ticket is a paid service 72 00:03:40,640 --> 00:03:43,839 Speaker 1: for the most part. What was the strategy behind where 73 00:03:43,840 --> 00:03:47,040 Speaker 1: it fits into the broader YouTube and Google strategy. 74 00:03:47,200 --> 00:03:50,480 Speaker 3: Yeah, so there's there's two parts to your two premises 75 00:03:50,520 --> 00:03:54,200 Speaker 3: to your question there. The first is we are ultimately 76 00:03:54,280 --> 00:03:57,800 Speaker 3: about what we all as viewers want from YouTube, So 77 00:03:58,680 --> 00:04:01,040 Speaker 3: in terms of whether the content is paid for or 78 00:04:01,040 --> 00:04:04,560 Speaker 3: not doesn't change what the user experiences in terms of 79 00:04:04,600 --> 00:04:07,080 Speaker 3: what's recommended in our algorithms, what shows up when you 80 00:04:07,120 --> 00:04:09,840 Speaker 3: open up the app and the home feed, what's recommended 81 00:04:09,840 --> 00:04:13,280 Speaker 3: to you after you watch a video that takes into 82 00:04:13,360 --> 00:04:16,320 Speaker 3: account your personal preferences, and that's the north Star, just 83 00:04:16,320 --> 00:04:17,480 Speaker 3: to be very clear about that. 84 00:04:18,120 --> 00:04:19,760 Speaker 2: But in a strategic. 85 00:04:19,240 --> 00:04:21,760 Speaker 3: Sense, really it was as simple as the fact that 86 00:04:22,920 --> 00:04:25,480 Speaker 3: we have you know, we're one of the largest sports 87 00:04:25,480 --> 00:04:28,280 Speaker 3: platforms out there if you think about YouTube. Everything from 88 00:04:28,400 --> 00:04:31,760 Speaker 3: our YouTube creators that are focused on sports creators like 89 00:04:31,839 --> 00:04:38,040 Speaker 3: Destroying and many many others, to the consumption of highlights 90 00:04:38,080 --> 00:04:41,600 Speaker 3: from all of these leagues for many, many years, including 91 00:04:41,640 --> 00:04:44,719 Speaker 3: in game highlights in many cases, to live sports. We've 92 00:04:44,720 --> 00:04:48,040 Speaker 3: carried live sports on our platform before Palestyle, for example, 93 00:04:48,839 --> 00:04:53,200 Speaker 3: the soccer league in Brazil. You know, various live soccer 94 00:04:53,240 --> 00:04:55,840 Speaker 3: events throughout Europe, and so we have had that as 95 00:04:55,880 --> 00:04:59,720 Speaker 3: part of our DNA overall, and Sunday Ticket really just 96 00:04:59,760 --> 00:05:02,320 Speaker 3: fits into that story and the kind of the second 97 00:05:02,320 --> 00:05:03,480 Speaker 3: premise to your question. 98 00:05:04,120 --> 00:05:05,680 Speaker 2: I would also argue. 99 00:05:05,560 --> 00:05:08,479 Speaker 3: Lucas that yes, we are an AD supported business. That 100 00:05:08,640 --> 00:05:12,800 Speaker 3: is our primary means of monetization on behalf of our 101 00:05:12,839 --> 00:05:15,440 Speaker 3: creators and partners on our platform. But we are also 102 00:05:15,440 --> 00:05:20,000 Speaker 3: a subscription business, and you know, YouTube TV is a 103 00:05:20,040 --> 00:05:22,360 Speaker 3: meaningful part of our business. YouTube premium of course is 104 00:05:22,400 --> 00:05:24,880 Speaker 3: a meaningful part of our business, and so Sunday Ticket 105 00:05:24,960 --> 00:05:28,039 Speaker 3: fits into that category as well. We have sort I 106 00:05:28,160 --> 00:05:31,440 Speaker 3: like to think of it as twin engines of our revenue. 107 00:05:32,680 --> 00:05:33,040 Speaker 2: Growth. 108 00:05:33,080 --> 00:05:35,560 Speaker 3: We have obviously an AVOD business, but we also now 109 00:05:35,640 --> 00:05:38,159 Speaker 3: have a meaningful less VOD business, and we want to 110 00:05:38,160 --> 00:05:40,680 Speaker 3: continue to invest in both because my belief is those 111 00:05:40,720 --> 00:05:42,120 Speaker 3: two things reinforce each other. 112 00:05:42,360 --> 00:05:45,359 Speaker 1: You talked about being a platform for sports and having 113 00:05:45,440 --> 00:05:49,520 Speaker 1: different rights, as I unfairly mentioned at the top, you're 114 00:05:49,560 --> 00:05:52,039 Speaker 1: a big NBA fan those rights are coming up. 115 00:05:52,080 --> 00:05:52,839 Speaker 4: Are you interested? 116 00:05:54,040 --> 00:05:57,200 Speaker 3: So what I will say is we're taking one step 117 00:05:57,200 --> 00:05:59,800 Speaker 3: at a time. Right now, the NFL Sunday Ticket is 118 00:05:59,839 --> 00:06:03,600 Speaker 3: a is a big area focus for us, and again, 119 00:06:03,640 --> 00:06:07,400 Speaker 3: as I said, getting that viewer experience right, making that 120 00:06:07,800 --> 00:06:11,359 Speaker 3: game day experience on Sunday flawless and seamless, and you 121 00:06:11,400 --> 00:06:14,479 Speaker 3: should expect from us a lot more innovation there in 122 00:06:14,560 --> 00:06:17,719 Speaker 3: terms of products, in terms of creator integrations, all the 123 00:06:17,760 --> 00:06:20,839 Speaker 3: things that our fans, special younger fans of the NFL 124 00:06:20,960 --> 00:06:24,000 Speaker 3: on YouTube expect. You should see more of that through 125 00:06:24,000 --> 00:06:25,919 Speaker 3: the season and in the mini seasons to come. So 126 00:06:25,960 --> 00:06:29,240 Speaker 3: that's the focus, you know. Regarding the NBA, they have 127 00:06:29,279 --> 00:06:32,240 Speaker 3: been longtime partners. They operate one of the largest channels 128 00:06:32,279 --> 00:06:36,800 Speaker 3: on our platform every I mean, my fifteen year old 129 00:06:36,800 --> 00:06:37,960 Speaker 3: is a huge sports. 130 00:06:37,600 --> 00:06:38,320 Speaker 2: Fan just like me. 131 00:06:38,440 --> 00:06:41,440 Speaker 3: He watches a lot of NBA highlights and he watches 132 00:06:41,520 --> 00:06:44,599 Speaker 3: them on YouTube through the lens and the analysis of 133 00:06:44,680 --> 00:06:47,920 Speaker 3: a lot of his favorite creators. And so we have 134 00:06:47,960 --> 00:06:50,200 Speaker 3: a long partnership with them. But in terms of our 135 00:06:50,240 --> 00:06:52,760 Speaker 3: focus right now, it's about this NFL experience. 136 00:06:52,920 --> 00:06:54,279 Speaker 4: So not no, but not yet. 137 00:06:56,920 --> 00:06:59,520 Speaker 1: When I talk to a lot of people before this, 138 00:07:00,160 --> 00:07:01,919 Speaker 1: the one I should ask you, I'd say, the number 139 00:07:01,920 --> 00:07:05,360 Speaker 1: one question I got by far was please ask about shorts. 140 00:07:05,400 --> 00:07:06,200 Speaker 4: We hate shorts. 141 00:07:08,120 --> 00:07:11,160 Speaker 1: You guys have put a lot of resources into YouTube Shorts. 142 00:07:11,240 --> 00:07:13,720 Speaker 1: Over the last couple of years, you have released a 143 00:07:13,720 --> 00:07:15,840 Speaker 1: lot of numbers about how great you think it's doing, 144 00:07:16,280 --> 00:07:20,880 Speaker 1: but a lot of your longer term creators are upset 145 00:07:21,040 --> 00:07:23,600 Speaker 1: because they feel like it's sort of the platform is 146 00:07:23,600 --> 00:07:25,880 Speaker 1: trying to force everyone into something that they don't want 147 00:07:25,880 --> 00:07:28,200 Speaker 1: to do. I know You've been asked this a million times, 148 00:07:28,200 --> 00:07:32,600 Speaker 1: but I'm just curious what do you make of What 149 00:07:32,640 --> 00:07:34,400 Speaker 1: do you say to those creators who are upset about 150 00:07:34,400 --> 00:07:37,200 Speaker 1: it as to why you care so much about shorts 151 00:07:37,200 --> 00:07:40,200 Speaker 1: and why you think it's a good fit for YouTube. 152 00:07:40,360 --> 00:07:42,440 Speaker 3: What I would say, first of all to those creators, 153 00:07:42,520 --> 00:07:46,040 Speaker 3: even before answering that question, is that choice is up 154 00:07:46,040 --> 00:07:48,400 Speaker 3: to our creators. I mean, we have been very clear 155 00:07:49,480 --> 00:07:52,440 Speaker 3: from the early days, from the launch of Shorts now 156 00:07:52,480 --> 00:07:56,160 Speaker 3: three years ago, that ultimately that's a creator driven decision. 157 00:07:56,360 --> 00:07:59,000 Speaker 3: Nobody knows their audience better on our platform than our 158 00:07:59,000 --> 00:08:02,160 Speaker 3: creators and the means by which they want to engage 159 00:08:02,200 --> 00:08:03,240 Speaker 3: with that audience. 160 00:08:02,880 --> 00:08:03,680 Speaker 2: First and foremost. 161 00:08:03,960 --> 00:08:06,760 Speaker 3: Now having said that, I think that there's two things 162 00:08:07,200 --> 00:08:08,160 Speaker 3: that are important here. 163 00:08:08,240 --> 00:08:08,960 Speaker 2: One is. 164 00:08:10,960 --> 00:08:15,520 Speaker 3: Viewer expectations. Viewers, increasingly, especially when they come to YouTube, 165 00:08:15,880 --> 00:08:20,280 Speaker 3: have an expectation of all forms of video truly multi format. 166 00:08:20,480 --> 00:08:22,160 Speaker 3: And it's not just about sort of what we call 167 00:08:22,280 --> 00:08:25,920 Speaker 3: sort of traditional vod or traditional long form on YouTube today, 168 00:08:25,920 --> 00:08:29,200 Speaker 3: but it's everything from you know, you know those fifteen 169 00:08:29,200 --> 00:08:33,760 Speaker 3: minute odds to fifteen hour live streams to fifteen you 170 00:08:33,760 --> 00:08:37,800 Speaker 3: know second shorts, to podcasts to music and so all 171 00:08:37,840 --> 00:08:41,880 Speaker 3: of those are viewers and they show it both in 172 00:08:41,960 --> 00:08:44,400 Speaker 3: terms of their feedback but also in the data. Expect 173 00:08:44,400 --> 00:08:48,160 Speaker 3: that on YouTube, you know, shorts today is seventy billion 174 00:08:48,240 --> 00:08:51,440 Speaker 3: views a day. That numbers up from fifty billion in January. 175 00:08:51,480 --> 00:08:54,600 Speaker 3: So the viewers are voting with their with their behavior, 176 00:08:55,080 --> 00:08:57,880 Speaker 3: and you know, the way that our recommendation algorithms work 177 00:08:57,960 --> 00:09:01,800 Speaker 3: is that it is sensitive to that, to that viewer 178 00:09:01,840 --> 00:09:05,400 Speaker 3: input in terms of how what is recommended. 179 00:09:04,840 --> 00:09:05,320 Speaker 2: In the feed. 180 00:09:05,840 --> 00:09:08,600 Speaker 3: The second big thing that I would say is that 181 00:09:08,720 --> 00:09:12,680 Speaker 3: creation is changing as well. Creation is much more you 182 00:09:12,720 --> 00:09:17,520 Speaker 3: know mobile. First, of course, it's participatory in nature and 183 00:09:19,040 --> 00:09:23,160 Speaker 3: uh uh and and so because of those things, it's 184 00:09:23,200 --> 00:09:26,560 Speaker 3: important for YouTube to play a meaningful role there. And 185 00:09:27,120 --> 00:09:31,080 Speaker 3: what I have seen is that in general it is 186 00:09:31,480 --> 00:09:34,160 Speaker 3: incremental to the experience, both on the viewer side and 187 00:09:34,200 --> 00:09:36,640 Speaker 3: the creator side. We have lots of creators that now 188 00:09:36,840 --> 00:09:39,440 Speaker 3: do both long form and short form, but we have 189 00:09:39,520 --> 00:09:42,120 Speaker 3: lots of creators that are will continue to only focus 190 00:09:42,120 --> 00:09:44,440 Speaker 3: on long form. And importantly, we now have lots of 191 00:09:44,480 --> 00:09:47,600 Speaker 3: creators that have a presence on YouTube, both in terms 192 00:09:47,600 --> 00:09:50,440 Speaker 3: of building an audience, but also importantly in the long 193 00:09:50,520 --> 00:09:54,680 Speaker 3: run monetization uh through the doorway of shorts, and that 194 00:09:54,679 --> 00:09:57,480 Speaker 3: wouldn't have existed with our without our investment there. 195 00:09:57,559 --> 00:09:58,880 Speaker 2: Yeah, that's how I would answer that. 196 00:09:58,920 --> 00:10:02,079 Speaker 1: I'm curious about that is there is monetization for you 197 00:10:02,080 --> 00:10:05,559 Speaker 1: guys in shorts is still very new? Is there an 198 00:10:05,600 --> 00:10:11,880 Speaker 1: existing company platform anything that has effectively monetized short form 199 00:10:11,960 --> 00:10:14,680 Speaker 1: video and we're talking what you do on shorts TikTok, 200 00:10:14,760 --> 00:10:17,960 Speaker 1: not the traditional YouTube, which it still blows my mind 201 00:10:17,960 --> 00:10:19,440 Speaker 1: because I used to think of YouTube as a short 202 00:10:19,440 --> 00:10:20,800 Speaker 1: form video platform. 203 00:10:21,280 --> 00:10:24,680 Speaker 2: Perspective change. Sure, I think. 204 00:10:27,160 --> 00:10:30,520 Speaker 3: Look, what I'll say is that the feedback that I 205 00:10:30,559 --> 00:10:32,120 Speaker 3: get and I spent a lot of time, you know, 206 00:10:32,200 --> 00:10:37,480 Speaker 3: not just meeting and talking with our creators, but also 207 00:10:37,520 --> 00:10:40,760 Speaker 3: with advertisers, and I think that there's a lot of 208 00:10:40,800 --> 00:10:45,920 Speaker 3: excitement about being able to connect with their consumers perspective 209 00:10:45,960 --> 00:10:50,440 Speaker 3: consumers on a you know, feed like product like shorts 210 00:10:50,520 --> 00:10:53,280 Speaker 3: and by the way those that is not just for 211 00:10:53,840 --> 00:10:57,480 Speaker 3: kind of classic feed formats like direct response formats, it's 212 00:10:57,480 --> 00:11:01,600 Speaker 3: for brand building and awareness formats well, and we see 213 00:11:01,720 --> 00:11:04,480 Speaker 3: interest and demand on both of those pieces. I would 214 00:11:04,520 --> 00:11:07,920 Speaker 3: say for us, Lucas there honestly like we're still in 215 00:11:08,000 --> 00:11:11,200 Speaker 3: the very very early days, like literally like first or 216 00:11:11,240 --> 00:11:13,680 Speaker 3: second inning kind of early days. There is a lot 217 00:11:13,880 --> 00:11:16,360 Speaker 3: in my experience, and before I was at YouTube, as 218 00:11:16,360 --> 00:11:18,600 Speaker 3: you know, I used to run our display and video 219 00:11:18,679 --> 00:11:22,240 Speaker 3: ads business at Google. And my experience is that takes 220 00:11:22,360 --> 00:11:26,240 Speaker 3: years to build up that monetization capability, because it takes 221 00:11:26,320 --> 00:11:29,760 Speaker 3: years to build those ad products that advertisers are looking for. 222 00:11:29,880 --> 00:11:32,800 Speaker 3: And so we're in the very early stages of that journey, 223 00:11:32,800 --> 00:11:34,400 Speaker 3: but I'm quite optimistic. 224 00:11:34,640 --> 00:11:38,360 Speaker 1: You mentioned your long time at Google and now YouTube. 225 00:11:38,760 --> 00:11:43,200 Speaker 1: How do you see YouTube changing under your leadership? And 226 00:11:43,280 --> 00:11:45,760 Speaker 1: did did Susan, your predecessor you worked with for a 227 00:11:45,840 --> 00:11:47,960 Speaker 1: very long time, give you any advice as you stepped 228 00:11:47,960 --> 00:11:48,520 Speaker 1: into the role. 229 00:11:48,920 --> 00:11:50,640 Speaker 2: Yeah, I mean I think so. 230 00:11:50,679 --> 00:11:54,320 Speaker 3: First of all, Susan and I worked together forever, both 231 00:11:55,000 --> 00:11:59,600 Speaker 3: in the ads business first and then at YouTube for 232 00:11:59,600 --> 00:12:02,560 Speaker 3: the last you know, eight or nine years. And she's 233 00:12:02,600 --> 00:12:05,040 Speaker 3: not just a colleague, she's like a great friend and 234 00:12:05,120 --> 00:12:08,480 Speaker 3: mentor of mine, and so I would say that the 235 00:12:08,520 --> 00:12:10,600 Speaker 3: advice was a lot of what you know, she and 236 00:12:10,600 --> 00:12:13,480 Speaker 3: I would talk about even before the transition, which is 237 00:12:15,760 --> 00:12:20,240 Speaker 3: our life blood at YouTube is our creators. And I 238 00:12:20,320 --> 00:12:24,920 Speaker 3: say though term creators broadly here obviously our YouTubers, artists 239 00:12:24,920 --> 00:12:28,640 Speaker 3: on our platform, our media partners, and that is really 240 00:12:28,720 --> 00:12:31,080 Speaker 3: when you walk the halls of YouTube. That is what 241 00:12:31,120 --> 00:12:35,480 Speaker 3: you see in product reviews and business reviews. That is 242 00:12:35,559 --> 00:12:39,319 Speaker 3: really kind of deep into our culture and DNA and 243 00:12:39,400 --> 00:12:41,760 Speaker 3: I think kind of the advice both in terms of 244 00:12:41,800 --> 00:12:44,160 Speaker 3: words and her actions, and hopefully people will see in 245 00:12:44,200 --> 00:12:48,040 Speaker 3: mind that is front and center in terms of everything 246 00:12:48,040 --> 00:12:48,320 Speaker 3: we do. 247 00:12:48,400 --> 00:12:49,800 Speaker 2: That's how we make decisions. 248 00:12:50,000 --> 00:12:50,880 Speaker 4: Do you feel that. 249 00:12:52,679 --> 00:12:58,280 Speaker 1: Advertisers, people in media view creators and some of the 250 00:12:58,280 --> 00:13:00,160 Speaker 1: folks who are sort of original or in demo to 251 00:13:00,240 --> 00:13:04,199 Speaker 1: your platform as equal to say, the shows that are 252 00:13:04,200 --> 00:13:05,000 Speaker 1: on Netflix. 253 00:13:06,280 --> 00:13:09,040 Speaker 3: Well, I'll ask you that question because you write about 254 00:13:09,040 --> 00:13:11,400 Speaker 3: a lot of this. But I would say, look, I'll 255 00:13:11,440 --> 00:13:13,480 Speaker 3: give you my opinion, which is I feel like that 256 00:13:13,480 --> 00:13:17,920 Speaker 3: that is an frankly an artificial construct that was almost 257 00:13:18,160 --> 00:13:21,040 Speaker 3: was kind of maybe relevant ten years ago. But when 258 00:13:21,080 --> 00:13:24,640 Speaker 3: I meet with our partners, our creators with our advertisers, 259 00:13:25,800 --> 00:13:30,199 Speaker 3: that is, in my view, almost a relic of the past. 260 00:13:30,240 --> 00:13:32,800 Speaker 3: If it comes up, I feel like it means that 261 00:13:32,800 --> 00:13:37,079 Speaker 3: they're not really understanding what's going on in terms of 262 00:13:37,520 --> 00:13:40,480 Speaker 3: media consumption, because the most important part of that question 263 00:13:41,080 --> 00:13:43,560 Speaker 3: is actually what viewers expect. And when you ask a 264 00:13:43,559 --> 00:13:47,679 Speaker 3: young viewer and our platform is a young platform, they 265 00:13:47,679 --> 00:13:50,760 Speaker 3: don't make that distinction. The expectation is what I said earlier, 266 00:13:50,800 --> 00:13:54,360 Speaker 3: which is everything from that four hour NFL game to 267 00:13:54,480 --> 00:13:57,920 Speaker 3: that ten hour gaming live stream to a fifteen second short. 268 00:13:58,000 --> 00:14:01,640 Speaker 4: There's me my thirty minute yoga videos right exactly. 269 00:14:01,960 --> 00:14:06,720 Speaker 3: Their expectation is to find that that is a distracting 270 00:14:06,760 --> 00:14:10,240 Speaker 3: from me. I remember doing that like roats By back there. 271 00:14:10,600 --> 00:14:13,240 Speaker 3: This was my foray as a shorts creator with Arak, 272 00:14:14,120 --> 00:14:19,760 Speaker 3: who's awesome. And so that's the viewer expectation. What you 273 00:14:19,800 --> 00:14:21,840 Speaker 3: guys think, Do you think I could be a YouTube 274 00:14:22,600 --> 00:14:26,360 Speaker 3: shorts creator? I'm a very good straight man to what 275 00:14:26,400 --> 00:14:28,040 Speaker 3: our what our creators like to do. 276 00:14:29,200 --> 00:14:31,120 Speaker 2: So that that's that's what I agree with you. 277 00:14:31,160 --> 00:14:35,360 Speaker 1: I think it's I was in a meeting yesterday where 278 00:14:35,360 --> 00:14:37,240 Speaker 1: someone asked a question that was similar to something I'd 279 00:14:37,240 --> 00:14:39,040 Speaker 1: been asked a lot over the years. Right, If you remember, 280 00:14:39,080 --> 00:14:43,600 Speaker 1: there was briefly a video site called Quibbi, and the 281 00:14:43,640 --> 00:14:46,880 Speaker 1: whole premise of Quibi was that it was premium short form. 282 00:14:46,920 --> 00:14:49,160 Speaker 1: And I remember sitting down for my first meeting with 283 00:14:49,440 --> 00:14:52,400 Speaker 1: Jeffrey Katzenberg and Meg Whitman, and I just didn't understand 284 00:14:52,400 --> 00:14:55,000 Speaker 1: it because there was an assumption that what was happening 285 00:14:55,040 --> 00:14:58,240 Speaker 1: on your platform was thereby lesser than and there needed 286 00:14:58,280 --> 00:14:59,680 Speaker 1: to be a more premium format. But when it is 287 00:14:59,760 --> 00:15:03,600 Speaker 1: very that there are billions of people who are perfectly 288 00:15:03,640 --> 00:15:05,320 Speaker 1: happy with what they get on YouTube. 289 00:15:05,560 --> 00:15:07,600 Speaker 3: Yeah, I mean, I'm not saying this because you're sitting here, 290 00:15:07,600 --> 00:15:10,280 Speaker 3: but I know that you do understand this. It shows 291 00:15:10,320 --> 00:15:12,440 Speaker 3: up in viewer behavior. And by the way, you know, 292 00:15:12,480 --> 00:15:19,880 Speaker 3: I was just at Retinlink Studio yesterday Mythical and it's 293 00:15:19,880 --> 00:15:22,160 Speaker 3: amazing what they've built. I mean, it's like nearly one 294 00:15:22,200 --> 00:15:27,800 Speaker 3: hundred employees across all functions. It's like this hotbed of creativity. 295 00:15:27,840 --> 00:15:30,560 Speaker 3: Both of them are first and foremost incredibly creative people, 296 00:15:30,880 --> 00:15:34,600 Speaker 3: but they are also enormously successful business entrepreneurs as well, 297 00:15:35,120 --> 00:15:39,040 Speaker 3: and that is you know, what they do is you 298 00:15:39,080 --> 00:15:42,800 Speaker 3: know the new you know, Variety Show, the new talk show, 299 00:15:42,840 --> 00:15:45,760 Speaker 3: and that that if you're a young person in particular, like, 300 00:15:46,520 --> 00:15:48,680 Speaker 3: how would you think about that any differently, better or 301 00:15:48,680 --> 00:15:50,360 Speaker 3: worse or what have you. That's just what you know 302 00:15:51,120 --> 00:15:54,880 Speaker 3: to consume. I would take any any creator's content. Pick 303 00:15:54,920 --> 00:15:57,840 Speaker 3: your favorite creator, you know, Michelle Carr, I think is 304 00:15:57,880 --> 00:16:00,760 Speaker 3: in the audience, like her Boxing Dot documentary. Put that 305 00:16:00,840 --> 00:16:04,520 Speaker 3: up against any piece of content. Why shouldn't it win awards? 306 00:16:04,520 --> 00:16:05,640 Speaker 3: Why shouldn't it win Emmys? 307 00:16:05,760 --> 00:16:05,920 Speaker 2: Right? 308 00:16:06,000 --> 00:16:08,560 Speaker 3: Like that is in order to be relevant for viewers 309 00:16:08,560 --> 00:16:11,600 Speaker 3: in today's world. I think that's where the industry needs 310 00:16:11,640 --> 00:16:13,840 Speaker 3: to go to. All the points you just made. 311 00:16:13,640 --> 00:16:16,480 Speaker 1: Ready for a YouTube Emmy campaign, we have one audience 312 00:16:16,520 --> 00:16:19,120 Speaker 1: question that I have to get to, the key topic, 313 00:16:19,160 --> 00:16:22,840 Speaker 1: which is YouTube doubling down on esports and competing with Twitch. 314 00:16:24,280 --> 00:16:28,120 Speaker 3: So I will say a couple of things. So, gaming 315 00:16:28,200 --> 00:16:31,760 Speaker 3: and gamers have been probably one of our oldest and 316 00:16:31,840 --> 00:16:35,080 Speaker 3: you know, for the longest time most important verticals on 317 00:16:35,080 --> 00:16:38,160 Speaker 3: our platform, including esports, but really across the full gamut 318 00:16:38,200 --> 00:16:42,880 Speaker 3: there a lot of what is consumed there is you know, 319 00:16:42,960 --> 00:16:45,880 Speaker 3: video on demand, which is kind of the core essence 320 00:16:45,920 --> 00:16:49,200 Speaker 3: of our YouTube platform, but increasingly a lot of that 321 00:16:49,440 --> 00:16:51,280 Speaker 3: is live and our investment. 322 00:16:51,360 --> 00:16:53,640 Speaker 2: There has been twofold. 323 00:16:53,680 --> 00:16:57,680 Speaker 3: One is distribution, to make sure that you know esports, 324 00:16:57,760 --> 00:17:01,040 Speaker 3: gamers or gamers in general, or live stream even more broadly, 325 00:17:02,160 --> 00:17:05,400 Speaker 3: have access to audiences that they can easily be discovered. 326 00:17:05,480 --> 00:17:07,879 Speaker 3: If you are a fan and one of your favorite 327 00:17:08,040 --> 00:17:11,360 Speaker 3: esports or gamers is going live, we should be able 328 00:17:11,400 --> 00:17:14,200 Speaker 3: to find it. And then the second is monetization capabilities, 329 00:17:14,480 --> 00:17:16,840 Speaker 3: so insertion of ads and. 330 00:17:16,760 --> 00:17:17,560 Speaker 2: Things like that. 331 00:17:17,560 --> 00:17:20,480 Speaker 3: That's been a priority for us, but also alternative monetization, 332 00:17:20,640 --> 00:17:26,560 Speaker 3: so our investment in things like super chat, superstickerscriptions, channel memberships, 333 00:17:26,600 --> 00:17:29,280 Speaker 3: channel gifting has actually a lot of it has been 334 00:17:29,280 --> 00:17:32,320 Speaker 3: born out of and driven through the gaming community. 335 00:17:33,720 --> 00:17:34,520 Speaker 4: We did the audience. 336 00:17:34,560 --> 00:17:37,159 Speaker 1: I do want to ask the pole question because it 337 00:17:37,160 --> 00:17:39,159 Speaker 1: brings us to a topic that you spent a lot 338 00:17:39,200 --> 00:17:41,760 Speaker 1: of time thinking and talking about recently, which is you 339 00:17:42,160 --> 00:17:45,959 Speaker 1: can see here, Okay, will artificial intelligence have a positive 340 00:17:46,040 --> 00:17:47,760 Speaker 1: or negative effect on the creator economy? 341 00:17:47,800 --> 00:17:49,119 Speaker 4: I have a feeling I know your answer. 342 00:17:49,400 --> 00:17:51,240 Speaker 3: I mean, for me, I think it's going to be 343 00:17:51,400 --> 00:17:55,400 Speaker 3: clearly positive, and that doesn't mean that it's not going 344 00:17:55,400 --> 00:17:57,320 Speaker 3: to come with risks. By the way, I don't want 345 00:17:57,320 --> 00:18:00,560 Speaker 3: to be kind of glib about it, but I think 346 00:18:00,640 --> 00:18:03,800 Speaker 3: it's going to be positive for a few reasons and the. 347 00:18:03,760 --> 00:18:05,159 Speaker 2: Way that we see. 348 00:18:05,280 --> 00:18:07,159 Speaker 3: First of all, you know, there's obviously a lot of 349 00:18:07,160 --> 00:18:11,080 Speaker 3: conversation around artificial intelligence, particularly this year, but as you know, 350 00:18:11,600 --> 00:18:13,840 Speaker 3: this has been an area that we have been investing 351 00:18:14,760 --> 00:18:17,280 Speaker 3: in for many, many years. When you open up the 352 00:18:17,320 --> 00:18:19,960 Speaker 3: feed and you get those recommendations, when you open up 353 00:18:20,000 --> 00:18:23,119 Speaker 3: the app, what is that other than artificial intelligence and 354 00:18:23,200 --> 00:18:28,560 Speaker 3: so and so that is it's like it was the 355 00:18:28,640 --> 00:18:34,840 Speaker 3: right answer. Now it's shrinking, are there? And so we've 356 00:18:34,840 --> 00:18:36,720 Speaker 3: been investing in this for a very long time, both 357 00:18:36,720 --> 00:18:38,399 Speaker 3: on the viewer side and the creator side, but just 358 00:18:38,840 --> 00:18:41,280 Speaker 3: in general the way I think about it, and we 359 00:18:41,560 --> 00:18:43,880 Speaker 3: just announced a couple of weeks ago at our Mate 360 00:18:43,880 --> 00:18:47,399 Speaker 3: on YouTube event a number of AI powered tools, but 361 00:18:47,480 --> 00:18:50,119 Speaker 3: the key word there was tools because they it is 362 00:18:50,240 --> 00:18:53,800 Speaker 3: meant to be AI in service of human creativity to 363 00:18:54,080 --> 00:18:57,080 Speaker 3: enable a lot of those ideas and amazing sort of 364 00:18:57,680 --> 00:19:00,280 Speaker 3: creative visions that our creators have to do it in 365 00:19:00,320 --> 00:19:04,240 Speaker 3: a way that was previously impossible now possible, and I 366 00:19:04,280 --> 00:19:06,280 Speaker 3: think we're in the early days of that. But the 367 00:19:06,400 --> 00:19:09,080 Speaker 3: lens by which YouTube looks at all of that is 368 00:19:09,119 --> 00:19:12,800 Speaker 3: through the lens of building tools for our creators to 369 00:19:12,920 --> 00:19:16,679 Speaker 3: really enhance their creativity, and that's that's the focus of 370 00:19:16,720 --> 00:19:18,480 Speaker 3: our roadmap of everything we build there. 371 00:19:18,520 --> 00:19:21,040 Speaker 1: And when you talk to your creators and your partners, 372 00:19:21,440 --> 00:19:23,280 Speaker 1: one is this a subject that comes up a lot? 373 00:19:23,359 --> 00:19:25,800 Speaker 1: And two are they as optimistic as you are? Are 374 00:19:25,840 --> 00:19:26,919 Speaker 1: they more anxious about it? 375 00:19:27,359 --> 00:19:31,000 Speaker 3: So when we talk with our creators and partners, there's 376 00:19:31,640 --> 00:19:34,320 Speaker 3: a a question of you know, how quickly are we 377 00:19:34,400 --> 00:19:36,240 Speaker 3: going to have access to these tools. So one of 378 00:19:36,280 --> 00:19:41,959 Speaker 3: the ones I remember we announced was a tool that allowed, 379 00:19:42,119 --> 00:19:44,240 Speaker 3: through the power of generative AI, when you open up 380 00:19:44,280 --> 00:19:49,320 Speaker 3: YouTube studio and you are staring at a black, blank canvas, 381 00:19:49,359 --> 00:19:51,560 Speaker 3: it gives you ideas for. 382 00:19:52,480 --> 00:19:53,679 Speaker 2: What your next video might be. 383 00:19:53,720 --> 00:19:56,600 Speaker 3: So if you're a travel blogger you want to produce 384 00:19:56,600 --> 00:19:59,560 Speaker 3: a video about your recent trip to Portugal, it kind 385 00:19:59,560 --> 00:20:01,879 Speaker 3: of lays out sort of what that itinerary could look like, 386 00:20:01,920 --> 00:20:04,840 Speaker 3: what the ideas are, but then the creative vision has 387 00:20:04,880 --> 00:20:07,639 Speaker 3: to come from the creator and actually execution on it 388 00:20:07,720 --> 00:20:08,080 Speaker 3: has to. 389 00:20:08,000 --> 00:20:08,679 Speaker 2: Come from creators. 390 00:20:08,720 --> 00:20:11,960 Speaker 3: But creators were incredibly excited about that because it takes 391 00:20:12,000 --> 00:20:15,160 Speaker 3: away not just hours, but an enormous amount of stress 392 00:20:15,240 --> 00:20:18,080 Speaker 3: otherwise in terms of producing content that they that their 393 00:20:18,119 --> 00:20:19,879 Speaker 3: audience is going to love. So that's the feedback we 394 00:20:19,920 --> 00:20:22,320 Speaker 3: get from creators. There are other questions that we do 395 00:20:22,400 --> 00:20:25,600 Speaker 3: get which I'm focused on, which is, you know, with 396 00:20:26,280 --> 00:20:30,040 Speaker 3: generative AI type tools, those are tools also potentially in 397 00:20:30,040 --> 00:20:31,280 Speaker 3: the hands of bad actors. 398 00:20:31,320 --> 00:20:32,280 Speaker 2: What do they do with that? 399 00:20:32,760 --> 00:20:36,080 Speaker 3: Deep fakes misinformation? And as you know, that has been 400 00:20:36,119 --> 00:20:38,720 Speaker 3: a very big area of investment at YouTube for many, 401 00:20:38,760 --> 00:20:42,840 Speaker 3: many years. And with AI, those rules don't change. What 402 00:20:42,960 --> 00:20:44,800 Speaker 3: changes is the means by which we will have to 403 00:20:44,960 --> 00:20:48,280 Speaker 3: enforce the community guidelines on our platform. But that's a 404 00:20:48,320 --> 00:20:51,480 Speaker 3: commitment I have, and we are very focused on making 405 00:20:51,520 --> 00:20:52,680 Speaker 3: sure that we can address that. 406 00:20:52,720 --> 00:20:55,200 Speaker 1: I'm curious in your perspective because your company has been 407 00:20:55,440 --> 00:20:57,159 Speaker 1: went through sort of the earlier version of this, right 408 00:20:57,200 --> 00:20:59,560 Speaker 1: where user generated content was a new concept and you 409 00:20:59,600 --> 00:21:01,440 Speaker 1: had all these people who were upset because they thought 410 00:21:01,440 --> 00:21:03,600 Speaker 1: that their stuff was being stolen, and you had a 411 00:21:03,640 --> 00:21:06,159 Speaker 1: fairly contentious relationship with a lot of media companies. It 412 00:21:06,200 --> 00:21:10,159 Speaker 1: now seems far more harmonious now the companies in that position. 413 00:21:10,200 --> 00:21:12,119 Speaker 1: I don't think that's so much you because you're just 414 00:21:12,160 --> 00:21:15,200 Speaker 1: policing the stuff that people upload, but the different engines 415 00:21:15,240 --> 00:21:16,480 Speaker 1: and models that are sort of. 416 00:21:16,520 --> 00:21:17,800 Speaker 4: Sucking in material. 417 00:21:18,800 --> 00:21:21,639 Speaker 1: It feels inevitable that there will be some kind of 418 00:21:22,080 --> 00:21:26,000 Speaker 1: both content ID system like you have and a licensing regime. 419 00:21:26,280 --> 00:21:28,440 Speaker 1: But I'm wondering how you see that playing out over 420 00:21:28,440 --> 00:21:29,359 Speaker 1: the next few years. 421 00:21:29,680 --> 00:21:32,560 Speaker 3: Yeah, I mean what I would say there is back 422 00:21:32,600 --> 00:21:34,560 Speaker 3: to kind of the lens through which we look at 423 00:21:34,640 --> 00:21:38,480 Speaker 3: all of this technology. So there's two pieces. One is, 424 00:21:38,520 --> 00:21:42,760 Speaker 3: of course, being part of Google, we should be at 425 00:21:42,800 --> 00:21:46,760 Speaker 3: the forefront of tools and capabilities that come out of 426 00:21:47,960 --> 00:21:51,959 Speaker 3: our investment in AI, everything from the base level foundation models, 427 00:21:51,960 --> 00:21:55,600 Speaker 3: through our partnerships with Google Research, Google Deep Mind. But 428 00:21:55,720 --> 00:21:59,119 Speaker 3: the other side, which is in the YouTube DNA to 429 00:21:59,160 --> 00:22:02,240 Speaker 3: your earlier question, is we are going to do everything 430 00:22:02,280 --> 00:22:05,320 Speaker 3: that we do here through the lens of partnership and 431 00:22:05,400 --> 00:22:09,040 Speaker 3: through the lens of making sure that it is creator first, 432 00:22:09,160 --> 00:22:14,200 Speaker 3: creative first, right across all of our partners And that's 433 00:22:14,240 --> 00:22:17,000 Speaker 3: the way those conversations have been going. 434 00:22:17,320 --> 00:22:19,199 Speaker 2: And by the way, those are not just my words. 435 00:22:19,280 --> 00:22:21,560 Speaker 2: You said it. We have a track record here. 436 00:22:22,040 --> 00:22:25,760 Speaker 3: We have a track record through our investment and invention 437 00:22:25,880 --> 00:22:29,680 Speaker 3: of technologies like content ID that does two things. One 438 00:22:29,960 --> 00:22:34,719 Speaker 3: is that it provides control to those rights holders. But 439 00:22:34,800 --> 00:22:37,640 Speaker 3: the other thing that it does is it enables monetization, 440 00:22:37,800 --> 00:22:41,320 Speaker 3: creates an entirely new pie that didn't exist before on 441 00:22:41,400 --> 00:22:44,359 Speaker 3: behalf of those rights holders, while allowing a lot of 442 00:22:44,359 --> 00:22:47,160 Speaker 3: that creative expression to happen. We have found a way 443 00:22:47,200 --> 00:22:50,359 Speaker 3: to strike that balance through technology and our principles before. 444 00:22:50,640 --> 00:22:53,399 Speaker 3: I'm not saying that what we'll get invented here looks 445 00:22:53,520 --> 00:22:57,520 Speaker 3: exactly like that, because there are different characteristics of generative 446 00:22:57,520 --> 00:23:02,000 Speaker 3: AI than there are too matching to pieces of copyrighted content. 447 00:23:02,440 --> 00:23:05,360 Speaker 3: But you can see how those principles might apply. Those 448 00:23:05,359 --> 00:23:08,640 Speaker 3: broad principles. You know, I announced a couple of principles 449 00:23:08,680 --> 00:23:10,760 Speaker 3: in terms of how YouTube is going to approach this 450 00:23:10,920 --> 00:23:14,560 Speaker 3: area over the summer. I did that in partnership with 451 00:23:14,600 --> 00:23:15,720 Speaker 3: the music industry. 452 00:23:15,400 --> 00:23:18,560 Speaker 4: With with with Solution this is your incubator. 453 00:23:18,320 --> 00:23:21,879 Speaker 3: Yeah, with with Universal Music Group and and Solution, and 454 00:23:21,920 --> 00:23:24,800 Speaker 3: I had, you know, a joint announcement around it. But 455 00:23:24,880 --> 00:23:28,160 Speaker 3: that second principle that we talked about was precisely about 456 00:23:28,280 --> 00:23:32,439 Speaker 3: control and monetization for artists. And you know, that was 457 00:23:32,480 --> 00:23:34,920 Speaker 3: in the context of the music industry, but you can 458 00:23:34,960 --> 00:23:40,320 Speaker 3: see how that concept of really putting creatives first applies 459 00:23:40,359 --> 00:23:42,120 Speaker 3: across all of YouTube. 460 00:23:42,400 --> 00:23:49,000 Speaker 1: Okay, last question, YouTube today I think people would agree, 461 00:23:49,040 --> 00:23:52,080 Speaker 1: maybe not looks fairly similar to how it has looked 462 00:23:52,080 --> 00:23:54,080 Speaker 1: for a long time. There are changes, but the concept, 463 00:23:54,440 --> 00:23:58,159 Speaker 1: the bones are the same. Five years from now, what 464 00:23:58,320 --> 00:24:00,120 Speaker 1: about YouTube looks or feels. 465 00:24:02,200 --> 00:24:02,400 Speaker 2: Well. 466 00:24:02,440 --> 00:24:06,720 Speaker 3: One thing, one thing that we didn't touch on, but 467 00:24:06,760 --> 00:24:08,560 Speaker 3: I'll just touch on briefly here is that you know, 468 00:24:08,640 --> 00:24:13,199 Speaker 3: everybody still I think probably primarily thinks about YouTube or 469 00:24:13,200 --> 00:24:16,080 Speaker 3: maybe not, but as a you know, as mobile you know, 470 00:24:16,119 --> 00:24:17,879 Speaker 3: you can, you know, you watch it on your you know, 471 00:24:17,880 --> 00:24:20,679 Speaker 3: on your Android phone, on your iPhone or what have you. 472 00:24:22,520 --> 00:24:25,240 Speaker 3: But our largest, our fastest growing screen is actually the 473 00:24:25,240 --> 00:24:25,920 Speaker 3: television screen. 474 00:24:26,160 --> 00:24:27,119 Speaker 2: Screen that looks like this. 475 00:24:27,760 --> 00:24:31,280 Speaker 3: And so I think one thing that you can expect 476 00:24:31,320 --> 00:24:36,320 Speaker 3: from YouTube is really everywhere, especially in parts parts of 477 00:24:36,359 --> 00:24:38,679 Speaker 3: the world outside of the US and North America, like 478 00:24:38,760 --> 00:24:42,080 Speaker 3: that growth of large screens is happening even more rapidly 479 00:24:42,440 --> 00:24:45,280 Speaker 3: in many markets around the world India, et cetera. So 480 00:24:45,440 --> 00:24:47,800 Speaker 3: really being across all screens is is a is a 481 00:24:47,840 --> 00:24:50,199 Speaker 3: big thing from a viewer standpoint. And then the other 482 00:24:50,280 --> 00:24:54,280 Speaker 3: thing that you should expect is more continued investment, uh 483 00:24:54,320 --> 00:24:56,679 Speaker 3: in creator tools. We're starting with things like you know, 484 00:24:56,720 --> 00:25:00,480 Speaker 3: mobile first short you know, short form vertical video, but 485 00:25:00,560 --> 00:25:03,199 Speaker 3: you should see that as more just as a template 486 00:25:03,240 --> 00:25:05,399 Speaker 3: as a place to start in terms of where it grows. 487 00:25:05,720 --> 00:25:08,040 Speaker 3: And I think the basis of this is, you know, 488 00:25:08,080 --> 00:25:11,000 Speaker 3: our job is to build the world's best stage for video. 489 00:25:11,119 --> 00:25:13,520 Speaker 3: It's our creators that are on the stage, and it's 490 00:25:13,560 --> 00:25:15,800 Speaker 3: all of us as viewers that are watching that stage. 491 00:25:15,800 --> 00:25:18,280 Speaker 3: And that's got to be the best theater. That's sort 492 00:25:18,320 --> 00:25:20,960 Speaker 3: of like the strategic vision for us. Whether that's a 493 00:25:21,000 --> 00:25:24,840 Speaker 3: fifteen second short, fifteen minute video, fifteen hour live stream, 494 00:25:25,119 --> 00:25:27,240 Speaker 3: YouTube has to be the place for that because we're 495 00:25:27,320 --> 00:25:30,000 Speaker 3: very different, I think, than any other platform. You know, 496 00:25:30,040 --> 00:25:32,520 Speaker 3: we're not a social media platform. We're not where you 497 00:25:32,600 --> 00:25:36,399 Speaker 3: go to connect with friends. We're not a broadcaster. You know, 498 00:25:36,440 --> 00:25:38,600 Speaker 3: we're our own thing. We want to be the prime 499 00:25:38,720 --> 00:25:44,919 Speaker 3: premiere place for creation, sharing and watching a video, and 500 00:25:44,960 --> 00:25:45,639 Speaker 3: that's our vision. 501 00:25:45,960 --> 00:25:47,439 Speaker 1: I can't believe we made it through this whole thing 502 00:25:47,480 --> 00:25:49,960 Speaker 1: without talking about mister beast Neil. 503 00:25:50,040 --> 00:25:50,760 Speaker 4: Thanks very much.