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Speaker 1: Welcome to Money Making Conversation. I am Rashaan McDonald, your host.

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Speaker 1: Each Money Making Conversation talk shows about entrepreneurship and entertainment.

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Speaker 1: I recognized that we all have different definitions of success

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Speaker 1: for some and suscisable paycheck. Mine is helping people wake

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Speaker 1: up and inspiring them to accomplish their goals and live

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Speaker 1: their very best life. That's all I'm trying to do.

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Speaker 1: These are my passions and that's what I'm trying to

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Speaker 1: do for anybody who listened to the show, watches the show,

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Speaker 1: stops in the streets and wants the question of them,

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Speaker 1: wants me to mentor them. The Money Making Conversation interviews

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Speaker 1: provide relatable information to the listener of our career and

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Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how

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Speaker 1: to live a balanced life. My guest is a highly

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Speaker 1: sought after brand architect in various industries including music, fashion, wining, spirits, television,

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Speaker 1: and most recently, the Bible water industry. Pittman is a

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Speaker 1: powerful and respective force in the world of marketing. Over

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Speaker 1: the course of two decades, she's held titles as media

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Speaker 1: companies such as Time Inc. And Via Media Group. She

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Speaker 1: is currently the CMO of Viola Brand, Viola Brands and

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Speaker 1: Epitome Epitome Movie Media Group. She's only show to talk

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Speaker 1: about her new book, which I have in my hand

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Speaker 1: right here, with Mama, what mommy, or I said mom

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Speaker 1: I'm from the South with Mommy never told just m

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Speaker 1: O m m y not o mm a, I never

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Speaker 1: told you. Please. Welcome to money Making Conversation, Erica Pittman.

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Speaker 1: How are you doing, Erica? Yeah? How are you? Had

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Speaker 1: to get rid of the Southern? You know, it's not

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Speaker 1: what Mama never told this what mommy? Mommy, mommy? So

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Speaker 1: where are you from? The say mommy, Erica, mommy, Well,

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Speaker 1: I am from New York c s c it see

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Speaker 1: you say mommy, I say, mamam not. But it didn't,

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Speaker 1: you know, didn't necessarily resonate. Absolutely. I love the title.

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Speaker 1: I have a twenty two year old daughter, so it

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Speaker 1: was definitely. When I got my hands on the book,

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Speaker 1: I read it and uh fouled some nuggets that I

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Speaker 1: just want to share with my listeners doing the show

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Speaker 1: money Making conversation. But first of all, this a little

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Speaker 1: background on you. I gave out a lot of interesting

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Speaker 1: Uh you being called a brand architect? What exactly is

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Speaker 1: that brand architect? What exactly is that? Well, so throughout

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Speaker 1: my career I've been able to really craft successfully craft

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Speaker 1: positioning for pretty much unknown brands. And you know, we

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Speaker 1: had a saying that Blue Flane was taking from unknown

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Speaker 1: to euthiquitous, So you know, just figuring out a sort

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Speaker 1: of a paradigm on how to take something that might

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Speaker 1: be an idea and bring it to solition in a

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Speaker 1: successful way. Um. Now it was also I mentioned your

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Speaker 1: gred CMO or Viola Brands and then you have a

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Speaker 1: pity me, he pited to me media group. What exactly

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Speaker 1: those two are two separate companies talking about Biola Brands. First, okay,

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Speaker 1: first and foremostiple and not first and foremost. The first

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Speaker 1: little will addressed Viola. So Viola Brands is a cannabis company.

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Speaker 1: We are a vertical, multi state operating cannabis company in California, Oregon, Colorado,

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Speaker 1: and Michigan. Um Viola is black owned owned by Al Harrings.

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Speaker 1: My man Harrington, Well you need to for me used

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Speaker 1: to come down there and do some camps with me

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Speaker 1: and Steve Harvey back in Dallas, back in the day.

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Speaker 1: Oh there you can go. Yes, everybody loves Al Harrington.

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Speaker 1: You can talk about his family's Yeah, and that the

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Speaker 1: brand is actually named after his grandmother, Viola. The Fantastic

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Speaker 1: Opportunity UM. And then Epitomey Media Group is my own

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Speaker 1: company UM. And as your your show focuses on entrepreneurship,

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Speaker 1: I thought it was important to make sure that I

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Speaker 1: mentioned my my own company, which is a mo in

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Speaker 1: your group that focuses on you gotta do logistics and

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Speaker 1: media production. Uh. First project was my my published book,

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Speaker 1: which I'm very excited about, and we're working on other

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Speaker 1: content projects and initiatives coming down the pike. So it's

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Speaker 1: a lot of fun, isn't it really interesting? Like I said,

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Speaker 1: you know, I managed Steve Harvey for twenty two thousand

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Speaker 1: six and I currently managed Stephen A. Smith. And you know,

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Speaker 1: I can wake up and tell you exactly what the

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Speaker 1: black Persius were in Steve case with what's on? What's

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Speaker 1: what favorite foods for Steven A. Smith? But when it's

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Speaker 1: when it came to trying to market myself. I realized

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Speaker 1: I didn't know myself as much as I thought I

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Speaker 1: should know. Are we willing to tell? Because you always

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Speaker 1: shut to change yourself? So you're saying, hey appeared to

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Speaker 1: me media group. The first thing out of the box

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Speaker 1: was your book. What have you learned so far about marketing?

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Speaker 1: You know, Erica Pittman, that you didn't know when you

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Speaker 1: first started. That is a brilliant question. Um, you know,

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Speaker 1: I I really struggle. And you know what's interesting is

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Speaker 1: most people that are actually proficient in their crafts tend

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Speaker 1: to struggle when they focus on themselves. Like I just

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Speaker 1: never know they're crazy, doctors never know they're sick. It's

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Speaker 1: just a running thing. And for me, you know, as

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Speaker 1: a marketer, I can come up with a million ideas

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Speaker 1: for everyone else's projects, but when it comes to me,

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Speaker 1: I really struggle. And part of the reason why it

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Speaker 1: took me twelve years to write this book because I

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Speaker 1: was so um obsessed with making sure that it was,

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Speaker 1: you know, my authentic self, and I just wanted everything

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Speaker 1: to be perfect, and I felt like, if I don't

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Speaker 1: succeed at marketing my book, it's going to be a

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Speaker 1: reflection on my ability to you know, do my craft.

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Speaker 1: Um and so I just think as as as an individual,

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Speaker 1: I've put a lot of a lot of barriers on

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Speaker 1: myself and a lot of pressure to over deliver an

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Speaker 1: areas that quite frankly didn't necessarily need that much energy.

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Speaker 1: So it's been That's the one thing that I've learned

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Speaker 1: is that you know, just sort of take it objectively,

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Speaker 1: um and and do what I know how to do.

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Speaker 1: The other thing is uh promotion. It's very hard for me,

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Speaker 1: at least to um uh elaborate about myself. I've done that.

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Speaker 1: I'm it's just ridiculous to me. So what do you

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Speaker 1: tend to discount your accomplishments? You tend to discount your accomplishments.

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Speaker 1: And that's my staff has told that. I said, well,

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Speaker 1: I'll tell something like your degree in mathematics. When you're

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Speaker 1: gonna tell us that you work that I be? And

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Speaker 1: when are you gonna tell us that you know you're

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Speaker 1: a baker? All these little things that I trivialized and go, hey, man, okay,

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Speaker 1: I just that's just part of my life. But that's

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Speaker 1: part of your life, that's part of your story. That

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Speaker 1: you know, because people think, you know, people only know

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Speaker 1: what you tell them. Okay, they can google your name

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Speaker 1: and she's an attractive young lady, and you can also

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Speaker 1: look at your back story and go, she came from

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Speaker 1: here there. But it's really that journey that we tend

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Speaker 1: to forget when we start to try to brand architect ourselves,

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Speaker 1: you know, coming from that humble beginnings in New York.

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Speaker 1: You know, that is what I wanted to make sure

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Speaker 1: that understand that when you are a brand architect, the

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Speaker 1: hardest brand to architect is sometimes yourself. Oh yes, that

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Speaker 1: is that is a word you one million percent correct.

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Speaker 1: This was the biggest hurdle in my entire career. Well

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Speaker 1: you well, you jumped a lot of hurdles in this book,

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Speaker 1: the book we're about to talk about, What Mama, What Mommy?

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Speaker 1: What Mommy Never told You? Written by Erica Pittman Uh.

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Speaker 1: There was a lot of interesting names tied to this book,

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Speaker 1: like Mitsy Miller. I met Mitsy uh when she was

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Speaker 1: a jet magazine up in Chicago when I was doing

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Speaker 1: the talk short that went down said that and when

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Speaker 1: she had the bad foot. I think she had that

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Speaker 1: bad foote something to the bad foot. You know. So

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Speaker 1: she wasn't too hot looking, you know when I met her,

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Speaker 1: you know, up there. But then she went on and

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Speaker 1: did the television series, uh television movie that went there

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Speaker 1: great ratings, I believe down the line. And then I

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Speaker 1: see uh on the back of the book, I see uh,

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Speaker 1: Miss Hilton, who I love fashion designer extraordinary. She's been

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Speaker 1: on money making conversations. Beverley Bond, who are long history

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Speaker 1: Black Girl's rocks? She's been on money making conversations. So

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Speaker 1: I'll just let you know, my friend, that you are

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Speaker 1: in great we or our heritage. So I don't know

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Speaker 1: how I've not met you, you know, I know, we

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Speaker 1: know so many people in common. We we have to

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Speaker 1: kind of meet her personally at some point in life.

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Speaker 1: You know, you know you're going on social media. They'll

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Speaker 1: tell you what this person knows. A hundred and fortified

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Speaker 1: people that you know are fifteen people you know that's you.

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Speaker 1: You know you, you You're my six degrees of separation

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Speaker 1: in this world of digital and social media. But but

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Speaker 1: the thing that I want to pull out at the

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Speaker 1: very beginning of the book, because one thing about talking

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Speaker 1: to about a book, you don't want to give away

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Speaker 1: the content of the book just to things that motivate

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Speaker 1: people to why they should buy this book, which says

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Speaker 1: I want all young women to experience their greatest truth

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Speaker 1: and realize their potential. Now, I have a twenty two

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Speaker 1: year old daughter. When you when I read that statement,

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Speaker 1: what do you what are you referencing for her to understand?

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Speaker 1: I want her to understand her power and her God

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Speaker 1: given talent. We as women tend to diminish who we

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Speaker 1: are and how we show up in the world, and

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Speaker 1: we make excuses for our um to your earlier point, um,

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Speaker 1: and I want young women to get very very clear

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Speaker 1: as early as possible who they are and what they

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Speaker 1: want for their lives. Because the minute we know and

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Speaker 1: we're rooted and grounded in our purpose and our vision

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Speaker 1: for a lot, the sooner we can get to the

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Speaker 1: business of doing it. I think about you know, being

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Speaker 1: as and Serena Williams or Tiger Woods, who you know,

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Speaker 1: their paths were sort of orgained as toddlers. So at

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Speaker 1: three or four years old, you learn your crass and

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Speaker 1: by the time you're seventeen or eighteen years old, you've

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Speaker 1: mastered it. So the sooner we can get clear about

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Speaker 1: what we contribute to the world and where we want

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Speaker 1: to be in the world, the sooner we can get

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Speaker 1: to the business of getting that done. Absolutely. Now, it

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Speaker 1: was something you know that I heard you really clear.

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Speaker 1: You wanted to Roshan, I want to let everybody know

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Speaker 1: I'm I'm an entrepreneur. And that was repeated to me,

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Speaker 1: repeated to me media group. Now, women, especially African American

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Speaker 1: women of women of color, are the fastest growing entrepreneurial

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Speaker 1: group in America. And I'm not trying to put your

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Speaker 1: on the spot. Why is that? Why is that? Backup? Backup? Remember, backup?

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Speaker 1: That wasn't fair, That wasn't fair. Why okay? Because you

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Speaker 1: may note that you were an entrepreneur. That was a

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Speaker 1: conscious effort on your part. And African American women are

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Speaker 1: the growing the fastest growing portion of entrepreneur entrepreneurship opportunities

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Speaker 1: in America today. Why is it important that you we

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Speaker 1: recognize an as an entrepreneur and also a person of color.

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Speaker 1: You really have a gift that is a brilliant funny

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Speaker 1: because I say it out loud, because I am learning

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Speaker 1: to own it. Because there is a mentality that goes

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Speaker 1: into being an entrepreneur, and there is a way that

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Speaker 1: you have to operate in your life as an entrepreneur,

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Speaker 1: and for me it was it took a very very

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Speaker 1: long time for me to accept that I was an

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Speaker 1: entrepreneur as a UM an employee, right, the better half

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Speaker 1: of my career has achieved semendous success working for others

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Speaker 1: and UM and building institutions within the guys of the

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Speaker 1: security of those those companies and someone else's idea, whereas

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Speaker 1: entrepreneurship is a completely different lane, and the methodology that

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Speaker 1: applies to growing within a pre existing organization is radically

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Speaker 1: different from the methodology to being a successful entrepreneur. So

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Speaker 1: it's important for me to recognize that part of my

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Speaker 1: my life and that part of myself so that I

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Speaker 1: prioritize it. Because even in my language, I said, well,

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Speaker 1: first and foremost, let me talk about viola. Well, why

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Speaker 1: would I do that if I'm on an interview about

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Speaker 1: what mommy never told you. And so that's my know,

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Speaker 1: my long standing positioning of building other people's ideas and

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Speaker 1: dreams and not my own. So it's very courton that

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Speaker 1: you point that out, and I had, so I have

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Speaker 1: to make a conscious effort to own that I'm an entrepreneur,

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Speaker 1: like I had to own that I was an author.

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Speaker 1: I didn't think I was an author for a very

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Speaker 1: long time, and I had a magnascript on And if

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Speaker 1: if you are an author, you have to own that.

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Speaker 1: You can lean into that and build from there. And

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Speaker 1: that was what that original statement meant. It's finally here

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Speaker 1: the audio, and share them with your friends or coworkers.

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Speaker 1: E R dot Ai well I'm gonna call her EP

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Speaker 1: for shot. That's executive producer. She run things. A lot

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Speaker 1: of people understand that compare, but you know, but EP

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Speaker 1: run things. EP run things. Okay, So as we as

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Speaker 1: we go through this book, and I told in the

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Speaker 1: first half of the interviewerself, I want all young women

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Speaker 1: to experience their greatest truth and realize their potential. I

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Speaker 1: want to move forward really deep into the book because

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Speaker 1: of the fact that it was one part of the

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Speaker 1: book that really is several parts of the book that really,

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Speaker 1: uh really made me laugh because of the fact that

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Speaker 1: one of the chapters was in They Set the Bar

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Speaker 1: High chapter, Uh, use with your girlfriends in Miami and

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Speaker 1: just going girlfriend talk and just talking about the business

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Speaker 1: because those young professionals in that conversation, and a guy

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Speaker 1: overheard you talking obviously a nosy guy or either he

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Speaker 1: was nosy Erica or you guys were talking a lot,

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Speaker 1: I don't know. I don't know, but he heard y'all.

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Speaker 1: He heard y'all. He said, what y'all stop? He gave

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Speaker 1: some advice one just to dip into your world and

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Speaker 1: dipped out. I was calling that an angel move because

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Speaker 1: you know, you never saw the guy again and guess what,

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Speaker 1: why is he talking to us? Okay? And he said,

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Speaker 1: stop talking about what happened and start planning what is next.

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Speaker 1: And that is such an advanced start process that a

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Speaker 1: lot of people don't do when they start a business

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Speaker 1: or they start thinking about their career. They always complained

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Speaker 1: that they were complaining about bad relationship, complain about when

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Speaker 1: they got messed over, complaining about jobs, or complaining about

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Speaker 1: missed opportunities. If you keep looking back about the what ifs,

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Speaker 1: you can't plan what is to come. And that's all

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Speaker 1: he was saying. How important was it for you guys too?

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Speaker 1: You know, first ignored the fact he button then to

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Speaker 1: you guys conversation, but accept the information that he gave

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Speaker 1: you that that became an important part of the book.

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Speaker 1: I felt, yes, yes it was, and it's an important

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Speaker 1: part of my life. Um it's your point about you know,

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Speaker 1: angel moments. It was so profound that it literally stopped

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Speaker 1: us in our tracks and and and force the whole

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Speaker 1: separate conversation. Um. And it's really really and that was

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Speaker 1: where I really became solutions based in my life. Um Uh,

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Speaker 1: it was just really an aha moment about you know,

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Speaker 1: it doesn't matter what happened, all you can focus on

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Speaker 1: is what's next. You learn the lesson, you pull the tools,

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Speaker 1: and you move forward. Um. So for me, luckily it

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Speaker 1: happened early enough on him in my own life and

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Speaker 1: career that I was able to apply it and be

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Speaker 1: tremendously successful. And so to this day, I don't spend

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Speaker 1: a ton of time lamenting over a particular situation, whether

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Speaker 1: it's good or bad, right, because I believe you're only

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Speaker 1: as good as your last sale, and always be closing Glenn, Bernie,

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Speaker 1: uh and the movie and then the other pieces. You

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Speaker 1: don't look back. You're not going that way. You have

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Speaker 1: to you have to move forward. So it just it

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Speaker 1: really was an eye opener for me that someone could

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Speaker 1: objective we hear our talking and our cadence and say, well,

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Speaker 1: wait a minute. You know, you guys are spending way

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Speaker 1: too much time on stuff that doesn't matter. Where are

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Speaker 1: you headed? So it was it was a brilliant opportunity

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Speaker 1: for me, one of many that that really helped me

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Speaker 1: do my life. Well, let me let me bring that

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Speaker 1: I have. You know, when you when you manage talent,

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Speaker 1: a lot of times you can only make decisions within

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Speaker 1: your scope. Of thought process. You know, you can't go

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Speaker 1: to different people and and you know when she makes

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Speaker 1: the statement, don't look back. We're not talking. We're not

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Speaker 1: telling you to forget, because it's it's important you remember mistakes.

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Speaker 1: It's important you remember success stories, but not to allow

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Speaker 1: that to stop you from planning your future music, because

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Speaker 1: your future music because of the fact fear can stop you.

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Speaker 1: You know, fear failure can stop you. And that's what

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Speaker 1: we're talking about right here. I have never always tell

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Speaker 1: people when you move into a zone in your life

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Speaker 1: where you're uncomfortable, or you're nervous, or you have to

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Speaker 1: think a lot faster, that's good because you enter in

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Speaker 1: a temp territory that you need to move into to

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Speaker 1: be successful. And that's all that young man uh I

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Speaker 1: was calling young. I'm sure he was worldly when he

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Speaker 1: told you, guys, otherwise you wouldn't even have texcepted advice

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Speaker 1: if you like twenty years or who that young food

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Speaker 1: get get out of here. But a person had to

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Speaker 1: be somebody who looked like he has some advice to give.

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Speaker 1: Once you got that, guys, got over the shock of

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Speaker 1: him interrupting your conversation. But that's in the chapter set

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Speaker 1: the bar high. But also in that chapter, which is

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Speaker 1: the funniest chapter to meet, is knowing your Value. My

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Speaker 1: boy Keith plet Scale, Yeah, and I know him. I

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Speaker 1: know Cleveland. The last time I was in New York

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Speaker 1: several years ago, we ate it uh at a lunch

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Speaker 1: eight lunch. He was talking about some stuff and it

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Speaker 1: made you mad because this man was trying to get

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Speaker 1: you more money and you and you thought you're about

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Speaker 1: to lose a little bit of money they were offering you.

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Speaker 1: And that is so true. I can't I tell you

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Speaker 1: how many times I've been negotiating these people go hey man,

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Speaker 1: I'm cool with that amount. Hey bro, but they got more.

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Speaker 1: They got more. It's called negotiations because everybody knows how

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Speaker 1: to say no in negotiations. Understand that now here me

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Speaker 1: when I say this, if somebody come to you in

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Speaker 1: an offer, if they come to you in an offer,

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Speaker 1: do not say yes. You give them a counter offer.

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Speaker 1: And you want to give them a counter offer. That's

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Speaker 1: kind of extreme because you know whatever, because whenever they

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Speaker 1: come back with you, they're gonna drop off that number anyway.

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Speaker 1: So you don't want to come back or go up

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Speaker 1: a little bit like you want to go up like

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Speaker 1: so when they come back, they're gonna drop down below that.

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Speaker 1: So just just tell everybody how he was a person

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Speaker 1: who was experienced. That's what you was missing in this

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Speaker 1: negotiation was experience, and he brought that experience to the table,

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Speaker 1: which leads us into this whole conversation the important of mentorship,

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Speaker 1: which really lays a lot of different You mentioned that

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Speaker 1: a lot in your book Male and Female Mentorship. Tell

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Speaker 1: us about that, Eric, Yes, yes, yes, so Keith Clintfield

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Speaker 1: is one of many male mentors in my life that

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Speaker 1: really helped navigate, you know, my own personal negotiation skills

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Speaker 1: and business acumen uh speeched out happened to be another

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Speaker 1: really fantastic mentor UM midway throughout my career. I can

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Speaker 1: decative another name, but that's I can't believe I've never

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Speaker 1: met you. I cannot be yes, yes, yes, I have

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Speaker 1: been blessed to to really interact with some phenomenal talent

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Speaker 1: throughout my life and career um. And you know, just

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Speaker 1: one of the things that I learned in that scenario

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Speaker 1: with Keith and even a gentleman by the name of

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Speaker 1: Stephen Gold before Keith is understanding your worth and understanding

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Speaker 1: how to valuate yourself in the marketplace. And and also

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Speaker 1: the thing that women need to understand is this is

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Speaker 1: just this is fact. Women are paid, you know, forty

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Speaker 1: to sixty cents on the dollar depending on your race. Um,

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Speaker 1: and we are absolutely discounted in every single arena that

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Speaker 1: we enter. So if you ask for a hundred dollars,

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Speaker 1: they're only going to believe they need to give you

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Speaker 1: forty to sixty dollars. And in knowing that, you have

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Speaker 1: to come back that in a evaluating yourself in a

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Speaker 1: way that makes sense, so proven track record, making sure

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Speaker 1: that your package, your presentation, your pitch make the most

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Speaker 1: sense to create the sort of the substance for your ask.

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Speaker 1: And then to your point, Mashan is asking a little

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Speaker 1: bit more than what you think you want to get

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Speaker 1: what you mean right. And so when Keith showed me

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Speaker 1: that I was so I didn't think I was worthy

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Speaker 1: of the opportunity that was presented to me. So I

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Speaker 1: was willing to take whatever it was they had to

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Speaker 1: give me because it was more than what I even

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Speaker 1: was making in the moment. But what Keeth showed me

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Speaker 1: is I was more valuable to that organization, and I

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00:22:54,280 --> 00:22:56,840
Speaker 1: needed to leverage that to get what I really wanted

428
00:22:57,280 --> 00:22:59,840
Speaker 1: and the rest is history. I've been able to negotiate

429
00:22:59,880 --> 00:23:02,040
Speaker 1: my valerie and ways that have been you know, really

430
00:23:02,119 --> 00:23:04,800
Speaker 1: unprecedented for me or anyone in my family. And it's

431
00:23:04,840 --> 00:23:09,480
Speaker 1: a good segue to first generational uh hurdles. And that's

432
00:23:09,480 --> 00:23:11,480
Speaker 1: really what what mommy never told he was about, because

433
00:23:11,480 --> 00:23:13,199
Speaker 1: I get so many times people ask me, well, what

434
00:23:13,240 --> 00:23:16,040
Speaker 1: didn't Mommy tell you? And I have to elaborate that

435
00:23:16,119 --> 00:23:19,119
Speaker 1: my mother gave me as much as she could give me, right,

436
00:23:19,200 --> 00:23:22,960
Speaker 1: she nurtured, she supported, she directed, she guided, but there's

437
00:23:23,000 --> 00:23:26,080
Speaker 1: just something she's never done, so she has no no

438
00:23:26,160 --> 00:23:29,359
Speaker 1: insight on the best approach to doing it. So, you know,

439
00:23:29,480 --> 00:23:33,040
Speaker 1: as a first generational professional at this level, there there

440
00:23:33,080 --> 00:23:35,119
Speaker 1: are so many things that I just don't know how

441
00:23:35,160 --> 00:23:37,199
Speaker 1: to do, and a lot of financial gaps for us

442
00:23:37,200 --> 00:23:39,040
Speaker 1: as a community and a whole host of other things.

443
00:23:39,080 --> 00:23:42,199
Speaker 1: And having mentors is where you can tap into that

444
00:23:42,280 --> 00:23:45,840
Speaker 1: experience and expertise to to get some safe guidance on

445
00:23:45,840 --> 00:23:49,240
Speaker 1: how to do it successfully. Absolutely, And I just I

446
00:23:49,359 --> 00:23:51,440
Speaker 1: just was took on the death that you was mad

447
00:23:51,480 --> 00:23:57,760
Speaker 1: at him, and all you get your value to get,

448
00:23:58,240 --> 00:24:02,840
Speaker 1: you know, keep playing skills away. I not about what

449
00:24:02,880 --> 00:24:07,160
Speaker 1: he's doing. I know. That's why that's why I left,

450
00:24:07,160 --> 00:24:09,919
Speaker 1: because you go, no, he didn't blow Hey, I was happy.

451
00:24:10,160 --> 00:24:12,520
Speaker 1: I was. These people wanted me what is he saying?

452
00:24:12,760 --> 00:24:14,639
Speaker 1: And then he wasn't talking to you. He was just

453
00:24:14,680 --> 00:24:20,760
Speaker 1: making decisions without you. Okay, process and you can least

454
00:24:20,840 --> 00:24:25,720
Speaker 1: ask me, Keith, what I think about that dollar about

455
00:24:26,080 --> 00:24:30,320
Speaker 1: You know what you're talking about. And I know we're

456
00:24:30,320 --> 00:24:32,240
Speaker 1: about to wrap up here, but I wanted to talk

457
00:24:32,280 --> 00:24:35,000
Speaker 1: about There's so many things I can talk about the book.

458
00:24:35,000 --> 00:24:37,880
Speaker 1: I'm talking to Erica Pittman um EP in my game

459
00:24:37,920 --> 00:24:40,320
Speaker 1: executive producer. That's what I called it, because she run things.

460
00:24:40,400 --> 00:24:42,199
Speaker 1: You know, it's gonna be her self type, you know,

461
00:24:42,240 --> 00:24:45,680
Speaker 1: because she run things, just things. That's it, because she

462
00:24:45,880 --> 00:24:50,159
Speaker 1: run things. Um it's a chapter book under defined and

463
00:24:50,240 --> 00:24:54,000
Speaker 1: control your own narrative, which I always talk about I

464
00:24:54,040 --> 00:24:58,040
Speaker 1: think in that's uh, that's what I set down with

465
00:24:58,119 --> 00:25:01,439
Speaker 1: a specialist AB. I would like to say to one

466
00:25:01,520 --> 00:25:04,200
Speaker 1: of the find out who who relates to Rashan McDonald

467
00:25:04,240 --> 00:25:07,600
Speaker 1: with age group relates to Rashan McDonald with my colors,

468
00:25:07,680 --> 00:25:09,880
Speaker 1: what the people are attracted to they're like me, casual

469
00:25:09,880 --> 00:25:12,400
Speaker 1: they like me to sue. And also so I really

470
00:25:12,400 --> 00:25:15,280
Speaker 1: actually went to somebody to tell me who ra Sean

471
00:25:15,359 --> 00:25:18,160
Speaker 1: McDonald was, and who wants to listen to Rashan McDonald.

472
00:25:18,400 --> 00:25:20,080
Speaker 1: And when you get into the chapter to define and

473
00:25:20,119 --> 00:25:22,760
Speaker 1: control your own narrative, you say this, at the age

474
00:25:22,760 --> 00:25:25,560
Speaker 1: of thirty three, you made it out of the projects

475
00:25:26,280 --> 00:25:28,680
Speaker 1: and was part of the top five percent of income

476
00:25:28,720 --> 00:25:34,480
Speaker 1: earners in America. Now a lot of people understand that

477
00:25:34,480 --> 00:25:38,960
Speaker 1: that's that's powerful. That's powerful because you're now you're now

478
00:25:39,080 --> 00:25:41,560
Speaker 1: navigating waters. When you go on the grocery store, you

479
00:25:41,600 --> 00:25:44,920
Speaker 1: just pick things up the way about sale, just pick

480
00:25:44,960 --> 00:25:47,480
Speaker 1: it up. Okay, you go buy some shoes. Hey, I

481
00:25:47,520 --> 00:25:49,520
Speaker 1: have a couple of pairs. Okay, I have a couple

482
00:25:49,560 --> 00:25:52,560
Speaker 1: of pair. Uh that car put the put a few

483
00:25:52,560 --> 00:25:55,520
Speaker 1: more features on that call. I like that. Okay. You know,

484
00:25:55,560 --> 00:25:58,000
Speaker 1: I don't mind flying first class every once in a

485
00:25:58,000 --> 00:25:59,880
Speaker 1: while because I'm in the top five. But you don't

486
00:25:59,880 --> 00:26:02,479
Speaker 1: know of these things. And then and the thing about it,

487
00:26:02,720 --> 00:26:05,440
Speaker 1: you didn't know. And when you look back on it, Erica,

488
00:26:05,560 --> 00:26:08,480
Speaker 1: you didn't know. That's all it took. That's all I

489
00:26:08,520 --> 00:26:10,320
Speaker 1: had to make to get into the top five percent.

490
00:26:10,640 --> 00:26:12,040
Speaker 1: So you mean the rest of the name of five

491
00:26:12,080 --> 00:26:16,200
Speaker 1: percent of America is living under this level. That is

492
00:26:16,240 --> 00:26:19,800
Speaker 1: an eye opener because it makes you realize that to

493
00:26:19,920 --> 00:26:22,280
Speaker 1: get to the halves, it's a lot of work. But

494
00:26:22,359 --> 00:26:24,359
Speaker 1: when you're get in that world, all you want to

495
00:26:24,440 --> 00:26:27,960
Speaker 1: do is keep getting to the four percent. That's your

496
00:26:27,960 --> 00:26:31,399
Speaker 1: goal now, and so standing there is rough. And I

497
00:26:31,400 --> 00:26:34,400
Speaker 1: always tell people longevity is a beautiful thing, but it's

498
00:26:34,440 --> 00:26:36,440
Speaker 1: a lot of work. I tell people twenty four hours

499
00:26:36,440 --> 00:26:38,880
Speaker 1: in a day. Always learned how to use every hour

500
00:26:38,920 --> 00:26:41,000
Speaker 1: in a day. So when you make that statement about

501
00:26:41,040 --> 00:26:43,520
Speaker 1: at the age of thirty three, you made it other projects.

502
00:26:43,520 --> 00:26:45,639
Speaker 1: It was part of the top five top five percent

503
00:26:45,680 --> 00:26:48,000
Speaker 1: of income earners in America. Why do you make that

504
00:26:48,040 --> 00:26:52,000
Speaker 1: statement in your book? UM, I think it's important for

505
00:26:52,160 --> 00:26:54,400
Speaker 1: you know, those of us that perhaps comes from promple bega,

506
00:26:54,520 --> 00:26:59,320
Speaker 1: we should realize that we you know, it's possible for anyone. Um.

507
00:26:59,359 --> 00:27:02,160
Speaker 1: You know, I often say everyone can't be open worm,

508
00:27:02,200 --> 00:27:04,520
Speaker 1: for your Michelle Obama, who also is a great example

509
00:27:04,640 --> 00:27:07,400
Speaker 1: coming from humble beginnings and you know, sort of reaching

510
00:27:07,400 --> 00:27:11,879
Speaker 1: a pinnacle of success. But everyone can't be those those archetypes.

511
00:27:11,920 --> 00:27:14,360
Speaker 1: But you know, everyday people you know with the right

512
00:27:14,880 --> 00:27:18,360
Speaker 1: mind frame and the right commitment and persistence can can

513
00:27:18,400 --> 00:27:21,119
Speaker 1: make it happen. And to your point, it is not

514
00:27:21,280 --> 00:27:25,600
Speaker 1: as difficult as it seems because the better half of

515
00:27:25,640 --> 00:27:29,760
Speaker 1: the world is not necessarily as successful as the five percent, right.

516
00:27:29,880 --> 00:27:32,880
Speaker 1: So yeah, So I just I wanted people to see

517
00:27:32,920 --> 00:27:35,119
Speaker 1: that it's achievable and I'm not just sort of blowing

518
00:27:35,160 --> 00:27:38,320
Speaker 1: smoke with with my messaging and my strategies. Well, you're

519
00:27:38,320 --> 00:27:41,320
Speaker 1: not blowing smoke here. I appreciate the honesty in your book,

520
00:27:41,640 --> 00:27:43,720
Speaker 1: and you made me laugh. You made me take a

521
00:27:43,720 --> 00:27:46,159
Speaker 1: little note because I love reading books like your books

522
00:27:46,200 --> 00:27:49,600
Speaker 1: because I'd like to believe I'm a successful person. And

523
00:27:49,920 --> 00:27:51,840
Speaker 1: when I when I read books like your's like a

524
00:27:51,840 --> 00:27:55,800
Speaker 1: master class, you know. Oh yeah, oh yeah, she may remember. Okay, cool,

525
00:27:55,920 --> 00:27:58,880
Speaker 1: good with Sean McDonald's is still in the right lanes

526
00:27:58,920 --> 00:28:00,840
Speaker 1: of success. And that's what you will get when you

527
00:28:00,880 --> 00:28:03,600
Speaker 1: read the book What Mommy Never Told You, written by

528
00:28:03,760 --> 00:28:06,840
Speaker 1: Erica Pittman. H E. P. That's my girl, you know,

529
00:28:07,119 --> 00:28:10,280
Speaker 1: executive producer because she run things. Erica, thank you for

530
00:28:10,320 --> 00:28:12,959
Speaker 1: coming on my show. Okay, thank you so much for

531
00:28:13,000 --> 00:28:17,560
Speaker 1: having me more money making conversation interviews interviews please go

532
00:28:17,600 --> 00:28:20,800
Speaker 1: to money making Conversation dot dot com. I'm Rashan McDonald.

533
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