1 00:00:05,160 --> 00:00:08,400 Speaker 1: Things fall apart, the center will not hold, and journalists 2 00:00:08,400 --> 00:00:10,520 Speaker 1: will make a pretty good living writing about at all. 3 00:00:11,000 --> 00:00:13,320 Speaker 1: It's a good time to work the dystopia beat. The 4 00:00:13,320 --> 00:00:16,160 Speaker 1: pillars of our society have been crumbling for most of 5 00:00:16,200 --> 00:00:20,360 Speaker 1: my adult life and probably yours too. One exception to this, 6 00:00:20,520 --> 00:00:24,000 Speaker 1: up until recently, has been the tech industry. When the 7 00:00:24,040 --> 00:00:26,200 Speaker 1: rest of the economy shipped the bed back in two 8 00:00:26,280 --> 00:00:29,040 Speaker 1: thousand eight, big tech roared into the gap to prop 9 00:00:29,120 --> 00:00:32,760 Speaker 1: up the groaning timbers of capitalism. Sure, the housing market 10 00:00:32,800 --> 00:00:34,959 Speaker 1: was in free fall, huge numbers of people were out 11 00:00:35,000 --> 00:00:37,960 Speaker 1: of work, and American infrastructure was crumbling like a twice 12 00:00:38,000 --> 00:00:41,280 Speaker 1: baked pot brownie. But then Steve Jobs magicked up the 13 00:00:41,320 --> 00:00:44,320 Speaker 1: iPhone and the iPad and the app store. Google brought 14 00:00:44,360 --> 00:00:47,239 Speaker 1: us Android and a dizzying array of smart and connected 15 00:00:47,280 --> 00:00:51,919 Speaker 1: devices followed. Companies like Uber disrupted massive industries and briefly 16 00:00:52,159 --> 00:00:55,000 Speaker 1: made hailing a cab the cheapest it's ever been, although 17 00:00:55,040 --> 00:00:57,960 Speaker 1: they did this by lighting massive piles of VC cash 18 00:00:58,040 --> 00:01:00,920 Speaker 1: on fire. It was in this period of what would 19 00:01:00,920 --> 00:01:03,640 Speaker 1: prove to be a rational exuberance that I started my 20 00:01:03,720 --> 00:01:06,720 Speaker 1: career as a tech journalist. That was the job title 21 00:01:06,800 --> 00:01:09,360 Speaker 1: my boss gave me, and it's what everybody else in 22 00:01:09,400 --> 00:01:13,160 Speaker 1: the industry called themselves. In reality, most of us were 23 00:01:13,200 --> 00:01:16,839 Speaker 1: just extensions of big text pr agencies. All the big 24 00:01:16,880 --> 00:01:21,560 Speaker 1: tech news websites of that era, slash gear In, Gadget Boy, 25 00:01:21,720 --> 00:01:25,160 Speaker 1: Genius Review, and the place I worked for I FORU News, 26 00:01:25,760 --> 00:01:27,880 Speaker 1: made most of their money off the back of a 27 00:01:27,959 --> 00:01:31,920 Speaker 1: peculiarity in Google search algorithm. The gist of it was this, 28 00:01:32,280 --> 00:01:34,720 Speaker 1: if a bunch of websites all published articles that were 29 00:01:34,720 --> 00:01:38,440 Speaker 1: basically rewritten press releases about say a new gadget, or 30 00:01:38,480 --> 00:01:41,880 Speaker 1: rewrites of someone else's report on rumors about an Apple product, 31 00:01:42,319 --> 00:01:44,800 Speaker 1: Google would assume that this was a hot topic, and 32 00:01:44,840 --> 00:01:47,680 Speaker 1: they would bump everybody up on the algorithm. You could 33 00:01:47,680 --> 00:01:50,400 Speaker 1: make a tidy profit just paying a handful of writers 34 00:01:50,440 --> 00:01:53,520 Speaker 1: to rewrite press releases or copy reports from some of 35 00:01:53,560 --> 00:01:56,880 Speaker 1: the few sites doing actual tech journalism. And this is 36 00:01:56,920 --> 00:01:59,480 Speaker 1: where I got my start in reporting. I wrote ten 37 00:01:59,560 --> 00:02:02,000 Speaker 1: articles a day, five days a week for several years 38 00:02:02,040 --> 00:02:04,840 Speaker 1: until Google fixed their algorithm and wiped my silly little 39 00:02:04,880 --> 00:02:07,360 Speaker 1: industry out in the blink of an eye. It's fine. 40 00:02:07,600 --> 00:02:10,200 Speaker 1: In this case, we kind of had it coming. It 41 00:02:10,280 --> 00:02:12,160 Speaker 1: was nice to get paid to sit home and write. 42 00:02:12,240 --> 00:02:14,880 Speaker 1: And the experience putting out a shipload of words every 43 00:02:14,880 --> 00:02:17,440 Speaker 1: single day that were polished enough to print was pretty 44 00:02:17,480 --> 00:02:20,679 Speaker 1: good for me, but it wasn't journalism, and so while 45 00:02:20,720 --> 00:02:23,720 Speaker 1: I was doing it, I started seeking opportunities to actually 46 00:02:23,720 --> 00:02:26,680 Speaker 1: get out into the world and do original reporting. And 47 00:02:26,760 --> 00:02:29,440 Speaker 1: that's what first brought me to the Consumer Electronics Show 48 00:02:29,720 --> 00:02:33,160 Speaker 1: in Las Vegas in two thousand ten c s as. 49 00:02:33,200 --> 00:02:37,320 Speaker 1: It's known as a tech industry insider event for analysts, manufacturers, 50 00:02:37,320 --> 00:02:40,680 Speaker 1: and media. They come and they show off new products 51 00:02:40,680 --> 00:02:43,960 Speaker 1: and gadgets and apps, and journalists walk around and look 52 00:02:44,000 --> 00:02:46,880 Speaker 1: at everything and then write articles about it. Companies spend 53 00:02:46,960 --> 00:02:50,720 Speaker 1: millions of dollars every year on massive, multi acre show 54 00:02:50,800 --> 00:02:53,799 Speaker 1: rooms for their products and dream up ludicrous demonstrations of 55 00:02:53,840 --> 00:02:56,280 Speaker 1: their new tech. One that sticks out to me from 56 00:02:56,320 --> 00:02:59,639 Speaker 1: again about thirteen years ago, is watching some company or 57 00:02:59,639 --> 00:03:02,959 Speaker 1: another charge an electric car inductively. That means there was 58 00:03:03,000 --> 00:03:05,600 Speaker 1: nothing actually plugged into the vehicle. They just parked it 59 00:03:05,639 --> 00:03:07,800 Speaker 1: like you would put your phone on an inductive charger, 60 00:03:08,040 --> 00:03:10,760 Speaker 1: and they charged it that way. The whole process was 61 00:03:10,840 --> 00:03:13,360 Speaker 1: so energy intensive that it dimmed the lights in the 62 00:03:13,440 --> 00:03:16,079 Speaker 1: Loss of Vegas Convention Center, which if you've never been 63 00:03:16,080 --> 00:03:19,160 Speaker 1: inside of. It is about the size of a small city. 64 00:03:19,440 --> 00:03:22,320 Speaker 1: The spectacle was always the best part of CS and 65 00:03:22,360 --> 00:03:24,360 Speaker 1: with all the money pouring into big tech, it was 66 00:03:24,400 --> 00:03:27,120 Speaker 1: a great place to be a reporter. Every big booth 67 00:03:27,120 --> 00:03:30,000 Speaker 1: had free wet bars and piles of free swag. I 68 00:03:30,080 --> 00:03:32,440 Speaker 1: left every year with a sack full of USB drives 69 00:03:32,440 --> 00:03:35,160 Speaker 1: and thousands of dollars in products to test. There was 70 00:03:35,200 --> 00:03:38,040 Speaker 1: so much goddamn money everywhere that even a dumb kid 71 00:03:38,120 --> 00:03:42,240 Speaker 1: like me with no real connections could do okay. Collapse 72 00:03:42,440 --> 00:03:45,360 Speaker 1: was always and has always been present at c S, however, 73 00:03:45,760 --> 00:03:49,560 Speaker 1: looming in the background overdomed product categories and vast tottering 74 00:03:49,600 --> 00:03:53,040 Speaker 1: businesses that didn't realize they were already dead. I'm thinking 75 00:03:53,080 --> 00:03:55,240 Speaker 1: primarily of r I Am, the people who used to 76 00:03:55,240 --> 00:03:59,480 Speaker 1: make blackberries here. Another good example would be Motorola in 77 00:03:59,520 --> 00:04:02,080 Speaker 1: two thousand eleven. Their booth was one of the largest 78 00:04:02,120 --> 00:04:05,400 Speaker 1: at c E s now Apple was and still is 79 00:04:05,400 --> 00:04:07,320 Speaker 1: the biggest name on the block when it comes to 80 00:04:07,440 --> 00:04:10,720 Speaker 1: making consumer gadgets, but they don't go to c E S, 81 00:04:10,800 --> 00:04:14,080 Speaker 1: preferring to hold their own annual event to announce new products. 82 00:04:14,440 --> 00:04:16,640 Speaker 1: This has always irritated the people who run the show, 83 00:04:16,720 --> 00:04:19,240 Speaker 1: and so in the early two thousand tens, when androids 84 00:04:19,240 --> 00:04:21,800 Speaker 1: started to blow up as a rival to Apple's iOS, 85 00:04:22,279 --> 00:04:25,839 Speaker 1: a huge deal was made about Motorola's Droid line of phones. 86 00:04:26,200 --> 00:04:28,880 Speaker 1: They actually had to license the name from Lucasfilm for 87 00:04:29,160 --> 00:04:33,159 Speaker 1: obvious reasons. In two thousand ten, Motorola won the Best 88 00:04:33,160 --> 00:04:35,839 Speaker 1: in Show award for their Droid phone, despite the fact 89 00:04:35,880 --> 00:04:38,520 Speaker 1: that they hadn't actually brought a working example of it 90 00:04:38,560 --> 00:04:41,039 Speaker 1: to the show, something that kind of pissed me off 91 00:04:41,080 --> 00:04:45,440 Speaker 1: at the time. Now today, Motorola is basically dead. It's 92 00:04:45,440 --> 00:04:47,599 Speaker 1: a shadow of its former self. It's been bought and 93 00:04:47,640 --> 00:04:51,200 Speaker 1: sold several times. His companies like Samsung and HTC beat 94 00:04:51,200 --> 00:04:53,600 Speaker 1: the piss out of it on the open market. Other 95 00:04:53,640 --> 00:04:56,400 Speaker 1: famous collapses from c e s has past include the 96 00:04:56,560 --> 00:04:59,520 Speaker 1: entire three D television market. If you can remember those 97 00:04:59,560 --> 00:05:02,200 Speaker 1: heady day days after the release of the first Avatar movie, 98 00:05:02,520 --> 00:05:04,880 Speaker 1: the tech industry blue billions in R and D and 99 00:05:04,920 --> 00:05:07,800 Speaker 1: ad money trying to convince everyone that people would actually 100 00:05:07,920 --> 00:05:10,599 Speaker 1: sit down in their actual glass living rooms and wear 101 00:05:10,680 --> 00:05:14,240 Speaker 1: fucking three D glasses to watch movies or TV. It 102 00:05:14,360 --> 00:05:17,560 Speaker 1: was preposterous and obviously doomed. I have fond memories of 103 00:05:17,600 --> 00:05:20,600 Speaker 1: harassing pr hacks on the show floor, asking them, isn't 104 00:05:20,600 --> 00:05:23,200 Speaker 1: this just a big con from the entertainment industry to 105 00:05:23,240 --> 00:05:25,760 Speaker 1: make it harder for people to pirate media? Are there 106 00:05:25,800 --> 00:05:28,760 Speaker 1: any actual signs that regular people will pay thousands of 107 00:05:28,800 --> 00:05:31,200 Speaker 1: dollars for one of these things? At one point, a 108 00:05:31,279 --> 00:05:33,960 Speaker 1: rep from Samsung, I think, tried to show me a 109 00:05:34,040 --> 00:05:36,919 Speaker 1: glasses free three D TV. It only worked if a 110 00:05:36,920 --> 00:05:40,000 Speaker 1: trained professional told you precisely where to stand in order 111 00:05:40,000 --> 00:05:42,760 Speaker 1: to view it. I laughed so hard I snorted whiskey 112 00:05:42,760 --> 00:05:46,080 Speaker 1: and lukewarm Starbucks onto a stack of glossy product brochures. 113 00:05:46,600 --> 00:05:49,640 Speaker 1: Despite how obviously doomed it all was, the Internet filled 114 00:05:49,720 --> 00:05:52,760 Speaker 1: with fawning articles about all of the exciting new three 115 00:05:52,839 --> 00:05:55,400 Speaker 1: D televisions that were surely going to be in homes 116 00:05:55,400 --> 00:05:58,840 Speaker 1: in the very near future. Now, because the Internet moves quickly, 117 00:05:59,000 --> 00:06:01,400 Speaker 1: most of the websites that did tech news back then 118 00:06:01,839 --> 00:06:04,159 Speaker 1: are dead, and the ones that remain are filled with 119 00:06:04,200 --> 00:06:06,960 Speaker 1: busted links. But you can still find monuments to the 120 00:06:06,960 --> 00:06:09,200 Speaker 1: failure of three D television if you know where to look. 121 00:06:09,680 --> 00:06:12,359 Speaker 1: Take this excerpt from a PC World article on the 122 00:06:12,400 --> 00:06:15,479 Speaker 1: best of c E s two thousand ten uh. It's 123 00:06:15,520 --> 00:06:18,719 Speaker 1: titled the three D Revolution is here, and underneath a 124 00:06:18,760 --> 00:06:21,200 Speaker 1: broken link to an image that is no longer available, 125 00:06:21,440 --> 00:06:24,360 Speaker 1: is the line I don't think it's a false start 126 00:06:24,440 --> 00:06:26,880 Speaker 1: this time. The three D product plans for the coming 127 00:06:26,920 --> 00:06:30,160 Speaker 1: year represent the initial salvos of the coming three D revolution. 128 00:06:30,520 --> 00:06:33,359 Speaker 1: Panasonics three D demos were among the most convincing, but 129 00:06:33,400 --> 00:06:36,440 Speaker 1: the best implementation I saw, unfortunately, is one that won't 130 00:06:36,440 --> 00:06:39,400 Speaker 1: be coming to market anytime soon. Sony showed us it's 131 00:06:39,440 --> 00:06:41,360 Speaker 1: twenty four point five in three D O l E 132 00:06:41,440 --> 00:06:43,880 Speaker 1: d H D t V is a technology demo only 133 00:06:53,880 --> 00:06:56,960 Speaker 1: now in retrospect, I think the hilarious failure of three 134 00:06:57,040 --> 00:06:59,560 Speaker 1: D TV technology is actually what prepared me more than 135 00:06:59,600 --> 00:07:02,640 Speaker 1: anything for crypto. If you actually just go over that 136 00:07:02,720 --> 00:07:05,640 Speaker 1: paragraph I read a little earlier, you could replace the 137 00:07:05,720 --> 00:07:08,200 Speaker 1: words referring specifically to three D t V s with 138 00:07:08,440 --> 00:07:11,960 Speaker 1: various shit coins or blockchain related tech and it would 139 00:07:12,000 --> 00:07:14,560 Speaker 1: more or less work. The thing that set me off 140 00:07:14,600 --> 00:07:17,080 Speaker 1: with crypto was how similar the claim was that, like, 141 00:07:17,480 --> 00:07:20,240 Speaker 1: this thing is obviously legit because look at how many 142 00:07:20,280 --> 00:07:22,640 Speaker 1: people are talking about it. It's got to be real 143 00:07:22,760 --> 00:07:25,720 Speaker 1: now because suddenly it's all over the news This is 144 00:07:25,760 --> 00:07:28,520 Speaker 1: why folks like Sam Bankman Freed bought the naming rights 145 00:07:28,560 --> 00:07:31,320 Speaker 1: to stadiums and stuck f t X and crypto dot 146 00:07:31,360 --> 00:07:34,160 Speaker 1: Com up as publicly as they possibly could. It was 147 00:07:34,200 --> 00:07:36,840 Speaker 1: all a con to convince casual observers that the crypto 148 00:07:36,880 --> 00:07:39,960 Speaker 1: market was a serious thing they should invest in. It's 149 00:07:40,000 --> 00:07:42,040 Speaker 1: one of those things that really made me think a 150 00:07:42,040 --> 00:07:45,960 Speaker 1: lot about the role journalists play and hyping up nonsense 151 00:07:46,040 --> 00:07:47,400 Speaker 1: like this, And you can see it in three D 152 00:07:47,520 --> 00:07:49,640 Speaker 1: t v s and Crypto and a bunch of other spaces. 153 00:07:50,040 --> 00:07:52,440 Speaker 1: A big part of what convinces people that this stuff 154 00:07:52,480 --> 00:07:55,800 Speaker 1: is real is suddenly they start seeing articles everywhere talking 155 00:07:55,800 --> 00:07:57,880 Speaker 1: about it. Suddenly the press all over the place is 156 00:07:57,920 --> 00:08:00,640 Speaker 1: talking about the price of bitcoin or talking about this 157 00:08:00,640 --> 00:08:03,200 Speaker 1: this new thing as if it's it's going to actually 158 00:08:03,320 --> 00:08:06,560 Speaker 1: change people's lives. And so folks who maybe are not 159 00:08:06,720 --> 00:08:11,240 Speaker 1: super high information media consumers just assume that, Okay, I 160 00:08:11,280 --> 00:08:14,160 Speaker 1: guess this is here to stay. Um, it's it's a 161 00:08:14,280 --> 00:08:17,560 Speaker 1: danger that still exists. All of this brings me to 162 00:08:17,640 --> 00:08:21,760 Speaker 1: c E Sree collapse looms larger over the proceedings this 163 00:08:21,880 --> 00:08:24,760 Speaker 1: year than in any other prior event I've attended. Prior 164 00:08:24,800 --> 00:08:27,040 Speaker 1: to the pandemic attendance that c S had topped out 165 00:08:27,040 --> 00:08:30,440 Speaker 1: at around two hundred thousand people last year, though only 166 00:08:30,520 --> 00:08:34,040 Speaker 1: forty thousands showed, which is probably still vastly too many 167 00:08:34,040 --> 00:08:36,520 Speaker 1: folks to cram into hotel conference rooms that can see 168 00:08:36,520 --> 00:08:39,800 Speaker 1: a restaurants during a pandemic. And yes, c e S 169 00:08:39,840 --> 00:08:43,560 Speaker 1: two was a super spreader event. Korea particularly had a 170 00:08:43,600 --> 00:08:46,640 Speaker 1: problem as a result of it. The show itself for decades, 171 00:08:46,679 --> 00:08:49,320 Speaker 1: a central event in the global tech industry, seems to 172 00:08:49,360 --> 00:08:52,480 Speaker 1: be teetering. It is not alone there. The top ten 173 00:08:52,600 --> 00:08:56,320 Speaker 1: big tech stocks lost a combined four point six trillion 174 00:08:56,400 --> 00:09:00,520 Speaker 1: dollars in market cap in two, that significantly more than 175 00:09:00,559 --> 00:09:03,559 Speaker 1: the GDP of the United Kingdom around three point two trillion, 176 00:09:03,880 --> 00:09:07,800 Speaker 1: or the state of California three point six trillion. At 177 00:09:07,800 --> 00:09:10,200 Speaker 1: c S. The rot is most evident in the utter 178 00:09:10,280 --> 00:09:12,960 Speaker 1: lack of any kind of hype beast product this year. 179 00:09:13,440 --> 00:09:15,920 Speaker 1: So far, I've seen a flying hydrogen car, or at 180 00:09:15,960 --> 00:09:18,400 Speaker 1: least I've seen three d renders of one. Also, it's 181 00:09:18,400 --> 00:09:21,480 Speaker 1: meant for Formula one style race, is not actual civilian use. 182 00:09:21,760 --> 00:09:24,000 Speaker 1: The guy at the booths somewhat angrily told me the 183 00:09:24,000 --> 00:09:28,480 Speaker 1: anticipated retail price was around three million dollars. The MACA 184 00:09:28,480 --> 00:09:31,440 Speaker 1: flying car was one of many products that I looked 185 00:09:31,440 --> 00:09:33,880 Speaker 1: into at c S Unveiled, which is one of the 186 00:09:33,880 --> 00:09:36,680 Speaker 1: headline events of the show. It's basically a bunch of 187 00:09:36,920 --> 00:09:40,360 Speaker 1: manufacturers and booths showing off their gadgets to an audience 188 00:09:40,400 --> 00:09:43,000 Speaker 1: of journalists to drink heavily from an open bar, walk 189 00:09:43,040 --> 00:09:47,040 Speaker 1: around and prod things. In years past, smartphones and tablets 190 00:09:47,080 --> 00:09:49,640 Speaker 1: and their consumer gadgets tended to be the main focus, 191 00:09:50,080 --> 00:09:51,960 Speaker 1: but all that kind of stuff is boring as hell 192 00:09:52,040 --> 00:09:55,760 Speaker 1: now the smartphone market has stabilized. It's just not as 193 00:09:55,800 --> 00:09:57,880 Speaker 1: exciting as it used to be, and c e S 194 00:09:57,960 --> 00:10:00,400 Speaker 1: knows it. The big hype and Unveiled is around a 195 00:10:00,440 --> 00:10:04,960 Speaker 1: mix of electronic and autonomous vehicle technology and virtual reality. 196 00:10:05,160 --> 00:10:06,920 Speaker 1: Now at present, I'm not in a good position to 197 00:10:07,000 --> 00:10:11,320 Speaker 1: thoroughly analyze the specific promises made by individual autonomous driving 198 00:10:11,360 --> 00:10:15,120 Speaker 1: companies at CES. I'll just note that tech Crunch, normally 199 00:10:15,240 --> 00:10:17,880 Speaker 1: all in for hype about this kind of stuff, published 200 00:10:17,880 --> 00:10:20,960 Speaker 1: an article last October titled It's time to admit self 201 00:10:21,040 --> 00:10:24,280 Speaker 1: driving cars aren't going to happen. Here's a relevant quote. 202 00:10:24,559 --> 00:10:26,680 Speaker 1: Ford announced that it would be winding down our Goo 203 00:10:26,720 --> 00:10:30,320 Speaker 1: AI the company, backed by itself and fellow automaker votes Wagon, 204 00:10:30,640 --> 00:10:34,720 Speaker 1: focusing on developing full level four autonomous driving technologies. Ford 205 00:10:34,720 --> 00:10:37,240 Speaker 1: explained their justification in doing so when they release their 206 00:10:37,320 --> 00:10:40,000 Speaker 1: Q three earnings a few hours later, noting that not 207 00:10:40,080 --> 00:10:41,839 Speaker 1: only were they shutting down our GOO, but they were 208 00:10:41,880 --> 00:10:46,160 Speaker 1: also essentially deep prioritizing L four technologies altogether to instead 209 00:10:46,160 --> 00:10:50,320 Speaker 1: focus on advanced driver assistance systems with internal resources. Ford 210 00:10:50,400 --> 00:10:53,160 Speaker 1: CEO Jim Farley justified this by saying on the company's 211 00:10:53,160 --> 00:10:56,800 Speaker 1: earnings call Wednesday evening that profitable, fully autonomous vehicles at 212 00:10:56,800 --> 00:10:59,120 Speaker 1: scale are a long way off, and we won't necessarily 213 00:10:59,160 --> 00:11:02,760 Speaker 1: have to create that tech chnology for ourselves now. Obviously, 214 00:11:02,800 --> 00:11:07,800 Speaker 1: autonomous technology will of course have niche applications automating transport 215 00:11:07,840 --> 00:11:09,880 Speaker 1: of heavy loads at job sites and minds where routes 216 00:11:09,920 --> 00:11:13,480 Speaker 1: are predictable and controlled, but mass adoption of full level 217 00:11:13,559 --> 00:11:17,200 Speaker 1: four autonomous driving technology is at present a fantasy. The 218 00:11:17,240 --> 00:11:19,360 Speaker 1: same is true for one of the other major product 219 00:11:19,440 --> 00:11:24,840 Speaker 1: categories at c S, unveiled virtual reality metaverse nonsense. The 220 00:11:24,880 --> 00:11:28,240 Speaker 1: fact that Facebook let fifteen billion dollars on fire last 221 00:11:28,320 --> 00:11:32,199 Speaker 1: year chasing Mark Zuckerberg's metaverse dreams has convinced some people 222 00:11:32,240 --> 00:11:35,120 Speaker 1: that the idea is inevitable. This excerpt from a market 223 00:11:35,120 --> 00:11:38,200 Speaker 1: Watch article published during c e S is representative. You 224 00:11:38,200 --> 00:11:40,679 Speaker 1: can see the same thought process that led people astray 225 00:11:40,720 --> 00:11:43,560 Speaker 1: with three D TVs and crypto. In the long run, 226 00:11:43,600 --> 00:11:46,040 Speaker 1: the metaverse will be a major substitute for in person 227 00:11:46,040 --> 00:11:50,120 Speaker 1: conventions like c e S, said June Nichigucci, CEO of Tararu, 228 00:11:50,240 --> 00:11:53,680 Speaker 1: a Japanese company developing its own metaverse. So one of 229 00:11:53,679 --> 00:11:56,440 Speaker 1: the barriers to any kind of popular metaverse is the 230 00:11:56,480 --> 00:11:59,600 Speaker 1: fact that VR is actually not as immersive as it 231 00:11:59,679 --> 00:12:02,480 Speaker 1: needs to be. The technology does a pretty impressive job 232 00:12:02,480 --> 00:12:05,439 Speaker 1: of convincing your eyes that you are, in fact somewhere else, 233 00:12:05,480 --> 00:12:07,880 Speaker 1: and this is pretty neat, but the rest of your 234 00:12:07,920 --> 00:12:11,600 Speaker 1: body is inevitably standing or sitting awkwardly in a room somewhere. 235 00:12:12,160 --> 00:12:15,160 Speaker 1: This has led to a whole host of products that 236 00:12:15,160 --> 00:12:18,400 Speaker 1: are in development right now that attempt to engage the 237 00:12:18,480 --> 00:12:21,280 Speaker 1: rest of your body and basically trick it into believing 238 00:12:21,280 --> 00:12:23,800 Speaker 1: that you're somewhere else. I tried two products at c 239 00:12:23,880 --> 00:12:26,319 Speaker 1: e S that were meant to do this. The first 240 00:12:26,480 --> 00:12:29,960 Speaker 1: was the tax suit X from b Haptics. It uses 241 00:12:30,000 --> 00:12:32,640 Speaker 1: haptic feedback technology which is the stuff that makes your 242 00:12:32,640 --> 00:12:34,960 Speaker 1: phone buzz when you press a button on your touch screen. 243 00:12:35,440 --> 00:12:38,360 Speaker 1: Companies like b Haptics hope to use advanced versions of 244 00:12:38,400 --> 00:12:41,480 Speaker 1: the tech to mimic physical sensation. This would make the 245 00:12:41,520 --> 00:12:44,680 Speaker 1: metaverse feel much less awkward and associated, and also provide 246 00:12:44,720 --> 00:12:47,480 Speaker 1: a whole new market for online sex workers. There are 247 00:12:47,520 --> 00:12:49,360 Speaker 1: several of these suits at c S, and all of 248 00:12:49,400 --> 00:12:52,320 Speaker 1: them seem to have won innovation Awards, or at least 249 00:12:52,360 --> 00:12:55,760 Speaker 1: their honorees and the CS Innovation Awards, which is a 250 00:12:55,880 --> 00:12:59,040 Speaker 1: thing that basically anyone seems to get if they make 251 00:12:59,120 --> 00:13:01,560 Speaker 1: something expensive and and bring it to the show. To 252 00:13:01,640 --> 00:13:04,640 Speaker 1: be frank, I think these suits are bullshit. The one 253 00:13:04,720 --> 00:13:07,160 Speaker 1: slightly cool thing about the tax suit is that the 254 00:13:07,240 --> 00:13:10,319 Speaker 1: gloves it had like gloves and a feat component. Um 255 00:13:10,360 --> 00:13:12,120 Speaker 1: I was able to test the gloves and the the 256 00:13:12,160 --> 00:13:15,320 Speaker 1: actual chest suit thing. The gloves do a pretty okay 257 00:13:15,400 --> 00:13:18,560 Speaker 1: job of emulating a physical keyboard, or at least a 258 00:13:18,640 --> 00:13:22,280 Speaker 1: small keyboard on like a smartphone style device. Now that 259 00:13:22,440 --> 00:13:24,319 Speaker 1: is not a cool enough thing for someone to pay 260 00:13:24,400 --> 00:13:27,000 Speaker 1: hundreds of dollars and deal with the hassle of wearing heavy, 261 00:13:27,000 --> 00:13:30,640 Speaker 1: battery powered gloves every day. The b haptics. Folks eagerly 262 00:13:30,679 --> 00:13:33,360 Speaker 1: showed me how their suit could simulate hugging and touching 263 00:13:33,400 --> 00:13:35,760 Speaker 1: another human being in VR, and this seemed to be 264 00:13:35,800 --> 00:13:37,960 Speaker 1: the major selling point they saw for what they were 265 00:13:38,000 --> 00:13:40,720 Speaker 1: bringing to the table. I actually tried all this and 266 00:13:40,800 --> 00:13:44,240 Speaker 1: it was among the saddest experiences of my life. Hugging 267 00:13:44,320 --> 00:13:47,160 Speaker 1: someone in a haptic suit through VR feels like having 268 00:13:47,160 --> 00:13:50,439 Speaker 1: a dozen or so in sixty four. Rumbull packs activate 269 00:13:50,520 --> 00:13:53,480 Speaker 1: up your chest in arms. If you touch a virtual 270 00:13:53,480 --> 00:13:57,160 Speaker 1: person's shoulder, your hand will buzz and vibrate. Now, buzzing 271 00:13:57,160 --> 00:14:01,079 Speaker 1: and vibrating are not sensations I attribute to physical intimacy 272 00:14:01,160 --> 00:14:04,320 Speaker 1: with a physical person. I actually found this attempt at 273 00:14:04,400 --> 00:14:07,440 Speaker 1: mimicking the sensation of human contact much more disturbing than 274 00:14:07,480 --> 00:14:11,000 Speaker 1: the lack of contact in most VR experiences. The tech 275 00:14:11,040 --> 00:14:14,000 Speaker 1: industry has also penned a lot of hopes on augmented reality. 276 00:14:14,200 --> 00:14:16,600 Speaker 1: I think this is closer to being realistic, but there 277 00:14:16,679 --> 00:14:19,280 Speaker 1: is still a metric fun ton of vaporware and snake 278 00:14:19,320 --> 00:14:23,840 Speaker 1: oil products often marketed as increasing accessibility. One example would 279 00:14:23,840 --> 00:14:26,280 Speaker 1: be the luvic. This is a device you wear around 280 00:14:26,280 --> 00:14:28,640 Speaker 1: your neck. It's roughly the size of a pair of headphones. 281 00:14:28,960 --> 00:14:30,960 Speaker 1: It's supposed to buzz on one side or the other 282 00:14:31,040 --> 00:14:32,920 Speaker 1: of your body to let you know when to turn, 283 00:14:33,200 --> 00:14:37,040 Speaker 1: all the while delivering audio map directions for you. Luvic's 284 00:14:37,040 --> 00:14:39,840 Speaker 1: press materials highlight what a win this is for accessibility, 285 00:14:40,120 --> 00:14:43,280 Speaker 1: saying Luvic is a device designed to solve the challenges 286 00:14:43,320 --> 00:14:45,840 Speaker 1: of those who have difficulty with spatial cognition. It is 287 00:14:45,880 --> 00:14:48,600 Speaker 1: an IoT Internet of Things device that is one around 288 00:14:48,600 --> 00:14:51,640 Speaker 1: your neck and uses tactile notifications and bone conduction voice 289 00:14:51,680 --> 00:14:54,840 Speaker 1: to guide the user along the way naturally. Now, this 290 00:14:54,880 --> 00:14:57,120 Speaker 1: tech does identify a real need, but I'm sorry to 291 00:14:57,160 --> 00:14:59,520 Speaker 1: say it does not work at all. I tried this thing. 292 00:14:59,640 --> 00:15:01,800 Speaker 1: Luvic people put it on me and ran through a 293 00:15:01,800 --> 00:15:04,200 Speaker 1: walking root of New York City. I couldn't tell which 294 00:15:04,240 --> 00:15:06,880 Speaker 1: side of my body was being buzzed, so that was useless. 295 00:15:06,920 --> 00:15:08,880 Speaker 1: It just felt like a smartphone was ringing on the 296 00:15:08,920 --> 00:15:11,400 Speaker 1: back of my neck, and the speakers weren't loud enough 297 00:15:11,440 --> 00:15:14,280 Speaker 1: to hear directions. Now, when I mentioned this, the Luvic 298 00:15:14,280 --> 00:15:16,480 Speaker 1: people told me, well, there's too much noise in the 299 00:15:16,520 --> 00:15:18,800 Speaker 1: conference room for you to hear it, of course, new 300 00:15:18,880 --> 00:15:22,040 Speaker 1: York City being famously quiet. And then there's the stuff 301 00:15:22,040 --> 00:15:24,560 Speaker 1: that I suspect was just outright snake will rather than 302 00:15:24,600 --> 00:15:27,920 Speaker 1: being broken like the luvic. This is probably best embodied 303 00:15:27,960 --> 00:15:30,920 Speaker 1: by the electric circlet I saw there that's supposed to 304 00:15:31,000 --> 00:15:33,800 Speaker 1: stimulate your brain to reduce your stress while you sleep. 305 00:15:34,200 --> 00:15:36,360 Speaker 1: Uh they advertised, I think the number was eight percent 306 00:15:36,520 --> 00:15:39,400 Speaker 1: reduction and stress while you sleep. This is not a product. 307 00:15:39,440 --> 00:15:41,480 Speaker 1: I feel the need to review some claims they're not 308 00:15:41,560 --> 00:15:45,160 Speaker 1: worth taking seriously, and this is one of them. So far, 309 00:15:45,240 --> 00:15:47,840 Speaker 1: I've seen little at c S that struck me as 310 00:15:47,880 --> 00:15:50,680 Speaker 1: likely to be a massive financial success. But there were 311 00:15:50,720 --> 00:15:55,600 Speaker 1: some potentially groundbreaking products on display. Unfortunately, nearly all of 312 00:15:55,600 --> 00:15:58,000 Speaker 1: these were in the realm of health and medical technology. 313 00:15:58,520 --> 00:16:01,040 Speaker 1: Let me explain why this is troubling with an example 314 00:16:01,080 --> 00:16:04,760 Speaker 1: from the show. The most potentially influential device I saw 315 00:16:04,800 --> 00:16:07,920 Speaker 1: there was called Viral, worn by Optive. It is a 316 00:16:08,000 --> 00:16:10,840 Speaker 1: multiple use breath analyzer self test that will tell you 317 00:16:10,880 --> 00:16:13,480 Speaker 1: if you are positive for COVID nineteen R s V 318 00:16:13,920 --> 00:16:16,800 Speaker 1: or influenza UM. It just lights up if you're positive 319 00:16:16,840 --> 00:16:18,760 Speaker 1: for one of them. They promised that in the future 320 00:16:18,800 --> 00:16:21,400 Speaker 1: it'll tell you what you have. But then that's still useful, right, 321 00:16:21,520 --> 00:16:22,960 Speaker 1: Still a hell of a lot better than anything we've 322 00:16:23,000 --> 00:16:25,680 Speaker 1: got right now. Rather than sticking a thing up your nose, 323 00:16:25,800 --> 00:16:28,320 Speaker 1: you just blow into this thing like a breathalyzer. It's 324 00:16:28,360 --> 00:16:30,240 Speaker 1: about the size of a key fob, and you can 325 00:16:30,320 --> 00:16:32,840 Speaker 1: charge it with a normal USB cable. It can be 326 00:16:32,920 --> 00:16:36,720 Speaker 1: used dozens of times before being reloaded. Optive's rough price 327 00:16:36,760 --> 00:16:39,520 Speaker 1: point is around a hundred dollars if this thing works 328 00:16:39,520 --> 00:16:41,960 Speaker 1: the way they say it does. I cannot exaggerate what 329 00:16:42,000 --> 00:16:44,200 Speaker 1: a big deal it would be. Imagine being able to 330 00:16:44,200 --> 00:16:46,240 Speaker 1: blow into a little device and know in a couple 331 00:16:46,240 --> 00:16:48,200 Speaker 1: of seconds if you're safe before you go into a 332 00:16:48,240 --> 00:16:51,200 Speaker 1: store or a bar or a party, go see you know, 333 00:16:51,240 --> 00:16:54,240 Speaker 1: an elderly relative for a birthday. Lives could be saved 334 00:16:54,280 --> 00:16:57,200 Speaker 1: by this thing if it works. And to their credit, 335 00:16:57,240 --> 00:16:59,600 Speaker 1: the good folks Adoptive immediately told me that this was 336 00:16:59,720 --> 00:17:01,720 Speaker 1: not on sale yet, as it was still waiting for 337 00:17:01,840 --> 00:17:04,399 Speaker 1: FDA approval. I take this as a good side, and 338 00:17:04,440 --> 00:17:07,439 Speaker 1: I sincerely hope it works as well as advertised. But 339 00:17:07,520 --> 00:17:10,240 Speaker 1: products like this do present a problem for the tech press. 340 00:17:10,560 --> 00:17:12,280 Speaker 1: When I'm at a show like c e S, it's 341 00:17:12,320 --> 00:17:16,000 Speaker 1: generally easy to determine if something has promise by step 342 00:17:16,040 --> 00:17:18,840 Speaker 1: into a booth for a company advertising rugged speakers. Well, 343 00:17:19,240 --> 00:17:21,840 Speaker 1: I can drop those speakers from a height, I can 344 00:17:21,920 --> 00:17:24,600 Speaker 1: drop stuff onto them, I can throw them. I can 345 00:17:24,600 --> 00:17:27,560 Speaker 1: test if they're rugged because I can try to break them, 346 00:17:27,600 --> 00:17:30,199 Speaker 1: and if I can't, then they're rugged. Likewise, I can 347 00:17:30,240 --> 00:17:31,959 Speaker 1: strap on a VR suit and I can tell you 348 00:17:32,000 --> 00:17:35,200 Speaker 1: if it makes the experience more immersive. Neither I nor 349 00:17:35,240 --> 00:17:37,440 Speaker 1: any other members of the press can tell you how 350 00:17:37,480 --> 00:17:40,960 Speaker 1: well a medical diagnostic device works in the same manner. 351 00:17:41,320 --> 00:17:44,240 Speaker 1: This isn't anyone's fault, but as connected tech and AI 352 00:17:44,320 --> 00:17:47,840 Speaker 1: are included in more healthcare devices, the potential for snake 353 00:17:47,880 --> 00:17:52,359 Speaker 1: oil and for dangerous failures to generate mass hype increases exponentially. 354 00:18:02,560 --> 00:18:04,320 Speaker 1: I want to be clear that the medical devices I 355 00:18:04,320 --> 00:18:06,560 Speaker 1: have seen so far at c S do not strike 356 00:18:06,600 --> 00:18:10,159 Speaker 1: me a suspicious and company representatives were extremely good at 357 00:18:10,160 --> 00:18:13,160 Speaker 1: explaining what stage in the FDA approval process they were at, 358 00:18:13,560 --> 00:18:16,199 Speaker 1: and I saw some really cool shit. My favorite was 359 00:18:16,200 --> 00:18:18,760 Speaker 1: probably a new streamlined a E D from Life a 360 00:18:18,880 --> 00:18:21,399 Speaker 1: Z at a thousand dollars or thirty five dollars a 361 00:18:21,400 --> 00:18:23,560 Speaker 1: month with a four to five years shelf life. This 362 00:18:23,600 --> 00:18:27,359 Speaker 1: thing makes having a defibrillator on hand affordable for regular people. 363 00:18:27,640 --> 00:18:30,240 Speaker 1: It's extremely light and small and can be easily carried 364 00:18:30,240 --> 00:18:32,359 Speaker 1: in a backpack. I do have a little bit of 365 00:18:32,359 --> 00:18:34,080 Speaker 1: medical training, and I tried this thing out on a 366 00:18:34,119 --> 00:18:36,760 Speaker 1: dummy and test mode. I can confirm it appears to 367 00:18:36,760 --> 00:18:39,800 Speaker 1: work like any other more expensive a d The device 368 00:18:39,880 --> 00:18:42,320 Speaker 1: is still awaiting FDA approval, but it has been approved 369 00:18:42,320 --> 00:18:44,320 Speaker 1: and as being sold in France and Germany, so I 370 00:18:44,320 --> 00:18:46,720 Speaker 1: feel pretty good saying this thing probably works the way 371 00:18:46,760 --> 00:18:49,080 Speaker 1: Life a Z says it does. And then there's my 372 00:18:49,119 --> 00:18:51,720 Speaker 1: favorite product from c E s unveiled, the nan She 373 00:18:52,080 --> 00:18:55,640 Speaker 1: domestic violence app from ath Bash, which is a French company. 374 00:18:56,080 --> 00:18:57,879 Speaker 1: This was first suggested to me via one of the 375 00:18:57,920 --> 00:19:01,639 Speaker 1: most awkward PR emails I've ever received. Eaved forward Media 376 00:19:01,720 --> 00:19:07,159 Speaker 1: Alert groundbreaking domestic violence reporting app launching at CS and 377 00:19:07,680 --> 00:19:09,680 Speaker 1: when I got it in my email, it just said 378 00:19:09,800 --> 00:19:15,159 Speaker 1: forward Media Alert Groundbreaking domestic Violence, which fun thing to 379 00:19:15,160 --> 00:19:17,640 Speaker 1: get in your inbox. In fairness to their very nice 380 00:19:17,640 --> 00:19:20,080 Speaker 1: PR lady, there's probably not a non awkward way to 381 00:19:20,119 --> 00:19:22,480 Speaker 1: title an email about this kind of thing. The app 382 00:19:22,520 --> 00:19:25,520 Speaker 1: itself is really innovative, though it provides you with options 383 00:19:25,520 --> 00:19:28,399 Speaker 1: to record voice or video and to take photos of 384 00:19:28,440 --> 00:19:32,240 Speaker 1: documents or to photographically document your own injuries. All the 385 00:19:32,359 --> 00:19:34,960 Speaker 1: data that you save is stored off site, so you 386 00:19:35,000 --> 00:19:37,600 Speaker 1: take a picture or your record audio and it's immediately 387 00:19:37,680 --> 00:19:40,639 Speaker 1: off the phone and off the app. You actually can't 388 00:19:40,680 --> 00:19:43,959 Speaker 1: access it without contacting the company directly to get it. 389 00:19:44,400 --> 00:19:46,320 Speaker 1: All of it is stored on the cloud, and it's 390 00:19:46,359 --> 00:19:49,840 Speaker 1: also on the blockchain, which is used to verify data integrity, 391 00:19:50,160 --> 00:19:53,320 Speaker 1: making this probably the first blockchain related product I've ever 392 00:19:53,359 --> 00:19:56,520 Speaker 1: heard of with a realistic use case. Nan She seems 393 00:19:56,560 --> 00:19:58,640 Speaker 1: to be pretty well thought out from the top to bottom. 394 00:19:58,880 --> 00:20:01,119 Speaker 1: Once you start recording, you can swipe away from the 395 00:20:01,160 --> 00:20:03,960 Speaker 1: app and it will keep recording without being visible anywhere 396 00:20:04,000 --> 00:20:06,600 Speaker 1: on your phone. So if you're in a fight with 397 00:20:06,680 --> 00:20:08,879 Speaker 1: a domestic abuser and they take your phone away, they 398 00:20:08,920 --> 00:20:11,400 Speaker 1: will not see that you're recording, but it will keep recording. 399 00:20:11,800 --> 00:20:14,080 Speaker 1: You can also change the logo and name that the 400 00:20:14,119 --> 00:20:16,800 Speaker 1: app displays itself under on your phone, so that it 401 00:20:16,840 --> 00:20:19,080 Speaker 1: won't say that you have Nanci anywhere. You can make 402 00:20:19,119 --> 00:20:22,040 Speaker 1: it look like basically anything you want. It really does 403 00:20:22,040 --> 00:20:23,800 Speaker 1: seem like they've thought this through and it's about the 404 00:20:23,800 --> 00:20:26,520 Speaker 1: best version of this kind of thing that's possible. There's 405 00:20:26,560 --> 00:20:29,400 Speaker 1: more a particular note at the show was an unpowered 406 00:20:29,440 --> 00:20:32,560 Speaker 1: mechanical exoskeleton I got to try on. It doesn't increase 407 00:20:32,600 --> 00:20:34,680 Speaker 1: your physical strength, but it does allow you to sit 408 00:20:34,720 --> 00:20:38,320 Speaker 1: while standing. The manufacturer or Kellis, sees this as a 409 00:20:38,320 --> 00:20:41,119 Speaker 1: way to let workers stand on factory production lines and 410 00:20:41,160 --> 00:20:44,639 Speaker 1: in retail stores all day long without straining themselves. I 411 00:20:44,680 --> 00:20:47,840 Speaker 1: feel profoundly mixed about this product, more so than anything 412 00:20:47,880 --> 00:20:51,080 Speaker 1: else that's ees. On one hand, it it works really well. 413 00:20:51,119 --> 00:20:53,000 Speaker 1: I got to try it on, and it's kind of 414 00:20:53,000 --> 00:20:55,760 Speaker 1: a marvel On the mechanical level. You can still walk 415 00:20:55,840 --> 00:20:58,240 Speaker 1: perfectly well with it on, but you can just kind 416 00:20:58,240 --> 00:21:01,000 Speaker 1: of sit at any point going limb and it's actually 417 00:21:01,040 --> 00:21:04,240 Speaker 1: really comfortable. On the other hand, it costs three thousand dollars, 418 00:21:04,320 --> 00:21:06,879 Speaker 1: which means very few retail workers were ever going to 419 00:21:06,920 --> 00:21:09,480 Speaker 1: see one. So far. It's primary use in the real 420 00:21:09,520 --> 00:21:12,080 Speaker 1: world has been helping to keep auto workers comfortable while 421 00:21:12,119 --> 00:21:14,400 Speaker 1: they've shotgun more cars out into a world with far 422 00:21:14,400 --> 00:21:16,960 Speaker 1: too many of them. It's all very emblematic of the 423 00:21:16,960 --> 00:21:20,359 Speaker 1: way CS makes me feel these days. Inside the roiling 424 00:21:20,440 --> 00:21:22,680 Speaker 1: sea of snake oil and broken ship. Are some really 425 00:21:22,760 --> 00:21:25,560 Speaker 1: cool ideas, but they're all wedded to an industry that 426 00:21:25,600 --> 00:21:28,879 Speaker 1: has mostly forgotten how to do anything new. Over the 427 00:21:28,880 --> 00:21:31,119 Speaker 1: coming days, I'm going to look at a new smartphone 428 00:21:31,160 --> 00:21:34,320 Speaker 1: from Samsung. It rolls up, I guess, check out more 429 00:21:34,440 --> 00:21:37,360 Speaker 1: VR Haptick devices, none of which I expect to work 430 00:21:37,440 --> 00:21:39,639 Speaker 1: very well, and I will hopefully get to lift some 431 00:21:39,680 --> 00:21:42,720 Speaker 1: heavy weights wearing a powered Exo skeleton. That one I'm 432 00:21:42,720 --> 00:21:45,920 Speaker 1: actually looking forward to. I am open to the possibility 433 00:21:45,920 --> 00:21:48,679 Speaker 1: of finding stuff that's cool here, but at the end 434 00:21:48,680 --> 00:21:51,120 Speaker 1: of the day, nothing I've seen anything I'm likely to see, 435 00:21:51,160 --> 00:21:54,320 Speaker 1: has changed my overall impression of where the tech industry 436 00:21:54,400 --> 00:21:58,240 Speaker 1: is today. It's a big, bloated monster slowly bleeding out 437 00:21:58,280 --> 00:22:05,640 Speaker 1: before our eyes. It could Happen here as a production 438 00:22:05,640 --> 00:22:08,680 Speaker 1: of cool Zone Media. For more podcasts from cool Zone Media, 439 00:22:08,760 --> 00:22:11,240 Speaker 1: visit our website cool zone media dot com, or check 440 00:22:11,280 --> 00:22:13,600 Speaker 1: us out on the I Heart Radio app, Apple Podcasts, 441 00:22:13,680 --> 00:22:16,679 Speaker 1: or wherever you listen to podcasts. You can find sources 442 00:22:16,680 --> 00:22:19,280 Speaker 1: for It could Happen Here, updated monthly at cool zone 443 00:22:19,280 --> 00:22:22,080 Speaker 1: Media dot com slash sources. Thanks for listening.