1 00:00:00,640 --> 00:00:03,640 Speaker 1: My next guest. He's on the phone. MA CEO A. Brown. 2 00:00:03,720 --> 00:00:07,720 Speaker 1: He's the President and CEO of System five Electronics, the largest, 3 00:00:07,760 --> 00:00:11,320 Speaker 1: I repeat, the largest African American owned and operated security 4 00:00:11,320 --> 00:00:14,440 Speaker 1: alarm and monitoring company in the state of Georgia. In 5 00:00:14,560 --> 00:00:18,759 Speaker 1: his role, he directs daily operations, implements strategies for success, 6 00:00:19,120 --> 00:00:23,639 Speaker 1: creates product distinctions, and positions his company as an industry leader, 7 00:00:23,760 --> 00:00:26,600 Speaker 1: something I am always striving for. My wife said, why 8 00:00:26,600 --> 00:00:28,160 Speaker 1: do you doing three meetings all the time? You always 9 00:00:28,160 --> 00:00:30,560 Speaker 1: do these meetings, You're always meeting. You always meeting. I said, 10 00:00:30,600 --> 00:00:32,720 Speaker 1: because I have something in my head I want to share, 11 00:00:33,120 --> 00:00:35,720 Speaker 1: and if you don't tell people, then sometimes they might 12 00:00:35,720 --> 00:00:38,640 Speaker 1: not understand how passionate you are about that. Aside for 13 00:00:38,680 --> 00:00:41,680 Speaker 1: being a successful entrepreneur, Mr Brown is the founder of 14 00:00:42,080 --> 00:00:49,560 Speaker 1: Maco m A CEO Mentoring Aspiring CEOs Kids, a nonprofit 15 00:00:49,640 --> 00:00:53,120 Speaker 1: organization created to pair African American youth with mentors and 16 00:00:53,240 --> 00:00:57,600 Speaker 1: effort to foster and entrepreneur spirit. The nonprofit provides opportunity 17 00:00:57,640 --> 00:01:00,360 Speaker 1: for young men and women to learn the importance of 18 00:01:00,440 --> 00:01:05,440 Speaker 1: economic empowerment, community development, and enrichment. Please work on the 19 00:01:05,440 --> 00:01:11,480 Speaker 1: Money Making Conversation Masterclass. MACIO A Brown, Welcome sir. Good 20 00:01:11,480 --> 00:01:13,160 Speaker 1: to be here, Good to be here. Did I get 21 00:01:13,200 --> 00:01:15,680 Speaker 1: it all out? May see? Did I get it all out? Yes? 22 00:01:15,720 --> 00:01:18,840 Speaker 1: You did? Yes you did. You appreciate that I did, 23 00:01:19,000 --> 00:01:20,840 Speaker 1: really do. Thank you so much. Well, first of all, 24 00:01:20,840 --> 00:01:24,720 Speaker 1: I appreciate you because you are a groundbreaker, trail blazer. 25 00:01:24,840 --> 00:01:27,680 Speaker 1: You're doing something that that that that that this is 26 00:01:27,800 --> 00:01:30,800 Speaker 1: traditional and the thought process of what we do. So 27 00:01:30,840 --> 00:01:32,440 Speaker 1: I want to go all the way back when you 28 00:01:32,480 --> 00:01:36,160 Speaker 1: were when you were thinking about this, what what how 29 00:01:36,160 --> 00:01:39,640 Speaker 1: did this initial idea of getting into the security business 30 00:01:39,640 --> 00:01:42,399 Speaker 1: where you're an employee somewhere, How did you learn this 31 00:01:42,600 --> 00:01:45,080 Speaker 1: craft and how did you go to the next level 32 00:01:45,080 --> 00:01:48,320 Speaker 1: with that craft? Well? I first came through the I 33 00:01:48,480 --> 00:01:51,680 Speaker 1: B e W International Brotherhood of Electrical Workers Local UN 34 00:01:51,800 --> 00:01:54,440 Speaker 1: six thirteen. I was the second set of African Americans 35 00:01:54,440 --> 00:01:57,200 Speaker 1: to go through that program. My dad always said, you know, 36 00:01:57,240 --> 00:01:59,800 Speaker 1: if you learn a trade Sunday, there is no glass ceiling. 37 00:02:00,480 --> 00:02:04,680 Speaker 1: And then uh, five years later, reagular administration economy tanked 38 00:02:04,880 --> 00:02:07,640 Speaker 1: and so I diversified and met a gentleman who was 39 00:02:07,680 --> 00:02:09,680 Speaker 1: in the security business and he told me about it 40 00:02:09,720 --> 00:02:12,320 Speaker 1: and there was a residual income. So I said, okay, 41 00:02:12,400 --> 00:02:15,280 Speaker 1: this is a recession proof business. So I said, I 42 00:02:15,320 --> 00:02:17,440 Speaker 1: need to go ahead and get into that. So I 43 00:02:17,480 --> 00:02:20,919 Speaker 1: sold all my assets from Masiell Brown Let's go contractors, 44 00:02:20,919 --> 00:02:23,399 Speaker 1: and switched over the system back with Atronics. I went 45 00:02:23,440 --> 00:02:26,520 Speaker 1: back to the same customers houses that I wired throughout 46 00:02:26,520 --> 00:02:30,640 Speaker 1: all the southwest Atlanta and switched their services over. Then 47 00:02:31,120 --> 00:02:33,760 Speaker 1: Rawlins had the market, a d T had the market. 48 00:02:34,760 --> 00:02:37,639 Speaker 1: They welcomed me as a black entrepreneur to say, hey, 49 00:02:37,960 --> 00:02:40,560 Speaker 1: we're so proud to see you in this business. You know, 50 00:02:40,639 --> 00:02:43,000 Speaker 1: we want to spend our money with our own kind. 51 00:02:43,200 --> 00:02:46,760 Speaker 1: So you had an audience that that that was welcoming. 52 00:02:47,800 --> 00:02:49,680 Speaker 1: But how did you win them over? Because you know 53 00:02:50,080 --> 00:02:53,320 Speaker 1: that there are stereotypes that black have about blacks when 54 00:02:53,320 --> 00:02:57,399 Speaker 1: it comes through entrepreneurship, the same service or the same 55 00:02:57,600 --> 00:02:59,880 Speaker 1: and sometimes the expectation a lot higher. Did you have 56 00:02:59,919 --> 00:03:03,280 Speaker 1: to deal with that in early years or even today. Well, 57 00:03:03,320 --> 00:03:05,280 Speaker 1: you know, I took seven kids out of high school 58 00:03:05,280 --> 00:03:07,760 Speaker 1: that was not college bound. I started teaching them the 59 00:03:07,840 --> 00:03:10,600 Speaker 1: same books I learned through ib W, dress code, the 60 00:03:10,639 --> 00:03:14,040 Speaker 1: way you speak yes sir, yesterdam you know, and that 61 00:03:14,160 --> 00:03:16,720 Speaker 1: was so important when my customers saw my young men 62 00:03:16,800 --> 00:03:19,600 Speaker 1: approaching them, you know, and the way they came up 63 00:03:19,639 --> 00:03:21,760 Speaker 1: to him, and I taught them all about how to 64 00:03:21,800 --> 00:03:24,600 Speaker 1: be polite to these people. You know, they kept calling 65 00:03:24,600 --> 00:03:26,639 Speaker 1: me back and saying, I'm really proud of what you're 66 00:03:26,639 --> 00:03:28,800 Speaker 1: doing with these young people. You know, I have not 67 00:03:28,919 --> 00:03:30,720 Speaker 1: experienced them because you know a lot of those, like 68 00:03:30,760 --> 00:03:33,600 Speaker 1: you said, stereotyped. We don't like our young men coming 69 00:03:33,639 --> 00:03:35,320 Speaker 1: up to us a certain way. You know, they have 70 00:03:35,680 --> 00:03:38,160 Speaker 1: to be groom you know, we we make sure that 71 00:03:38,200 --> 00:03:41,240 Speaker 1: you have a neat appearance. And you know that kind 72 00:03:41,240 --> 00:03:43,360 Speaker 1: of win them over at that point in time, because 73 00:03:43,800 --> 00:03:45,840 Speaker 1: you know they learned that. You know, when they see 74 00:03:45,920 --> 00:03:49,320 Speaker 1: me Macio Brown, the people that work for me represent me. 75 00:03:49,400 --> 00:03:51,680 Speaker 1: They look like me, they are part of me. They're 76 00:03:51,720 --> 00:03:55,040 Speaker 1: gonna act like me. So you know, now that really 77 00:03:55,080 --> 00:03:58,720 Speaker 1: worked out very very well. You know, strong values is everything. 78 00:03:58,800 --> 00:04:01,760 Speaker 1: And once you teach a here that in the classroom setting, 79 00:04:02,240 --> 00:04:04,960 Speaker 1: you know, you you impact their life going forward. You know, 80 00:04:05,000 --> 00:04:07,960 Speaker 1: it helps them to become a father figure, you know, 81 00:04:08,080 --> 00:04:10,280 Speaker 1: in their own homes and and go back and say, 82 00:04:10,320 --> 00:04:12,520 Speaker 1: you know, I can raise a child because you know 83 00:04:12,640 --> 00:04:14,480 Speaker 1: some of them they didn't have that father with them 84 00:04:14,520 --> 00:04:17,520 Speaker 1: at that time. So you know, I really talk a 85 00:04:17,600 --> 00:04:22,080 Speaker 1: lot of that, especially economic empowerment. How you save your money, 86 00:04:22,160 --> 00:04:25,360 Speaker 1: how you supposed to spend it on, you know, wasteful things. 87 00:04:25,480 --> 00:04:27,640 Speaker 1: You know, you want to make sure you invest your 88 00:04:27,640 --> 00:04:30,120 Speaker 1: money so you can grow. So a lot of these 89 00:04:30,160 --> 00:04:32,480 Speaker 1: things that they don't teach in the high school system today, 90 00:04:32,520 --> 00:04:35,200 Speaker 1: which should be taught. You know, we can help elevate 91 00:04:35,200 --> 00:04:40,320 Speaker 1: our kids much faster. Making a Brown. He's the president 92 00:04:40,360 --> 00:04:43,800 Speaker 1: and CEO of System five Electronics, the largest African American 93 00:04:43,880 --> 00:04:47,320 Speaker 1: owned and operated security law and monitoring company in the 94 00:04:47,320 --> 00:04:51,280 Speaker 1: state of Georgia. Massie, you can talk your articulate. When 95 00:04:51,320 --> 00:04:55,160 Speaker 1: did you realize you can communicate and people responded to 96 00:04:55,200 --> 00:04:59,880 Speaker 1: the way you communicated? Well, I was always honest. Church going. 97 00:05:00,160 --> 00:05:03,560 Speaker 1: Mother went to church on Saturday. She's the seventh Adventage. 98 00:05:03,600 --> 00:05:06,080 Speaker 1: My father was a Baptist with with the church Jose 99 00:05:06,160 --> 00:05:10,840 Speaker 1: Sunday and then we had Bible study on Wednesday. So, uh, 100 00:05:11,000 --> 00:05:13,520 Speaker 1: you know that kind of helped me along. And meeting people. 101 00:05:13,600 --> 00:05:17,159 Speaker 1: Always network with people, shake a lot of hands and 102 00:05:17,279 --> 00:05:19,040 Speaker 1: makes you, i mean, in front of a lot of people. 103 00:05:19,040 --> 00:05:21,000 Speaker 1: And then you know, I had three other brothers that 104 00:05:21,080 --> 00:05:23,440 Speaker 1: was role models in front of me. My oldest brother 105 00:05:23,520 --> 00:05:26,440 Speaker 1: was Milton. He worked for the ib W, I mean 106 00:05:26,520 --> 00:05:30,040 Speaker 1: the ibm uh he came to Georgia Tech. And then 107 00:05:30,040 --> 00:05:32,479 Speaker 1: my other brother Thomas Brown, he ended up being the 108 00:05:32,480 --> 00:05:35,479 Speaker 1: sheriff of the Calf County and now he's nominated for 109 00:05:35,640 --> 00:05:38,360 Speaker 1: us Marshall. And then my other brother wouldn't the Brown. 110 00:05:38,400 --> 00:05:40,400 Speaker 1: You know, both of us went through to ib W. 111 00:05:40,920 --> 00:05:43,279 Speaker 1: So you know, the trade was really helped us along 112 00:05:43,320 --> 00:05:46,200 Speaker 1: the way and making that really happen because you know 113 00:05:46,240 --> 00:05:47,839 Speaker 1: a lot of these kids they don't know about the 114 00:05:47,880 --> 00:05:51,279 Speaker 1: trade of electrical plumbing, carpenter heating in there. You know, 115 00:05:51,400 --> 00:05:54,080 Speaker 1: these are jobs that you can make end this amount 116 00:05:54,080 --> 00:05:57,080 Speaker 1: of money. You know, learning the trade and developing yourself 117 00:05:57,480 --> 00:06:00,279 Speaker 1: in the right direction going forward, we always up. Like 118 00:06:00,360 --> 00:06:03,520 Speaker 1: my daughter, she recently graduated from college and I was 119 00:06:03,600 --> 00:06:06,360 Speaker 1: fortunate to graduate from college a degree in mathematics and 120 00:06:06,400 --> 00:06:09,240 Speaker 1: the mining and sociology. And I always tell people they 121 00:06:09,279 --> 00:06:12,280 Speaker 1: can't repull your degree. You know, once once you learn 122 00:06:12,360 --> 00:06:14,320 Speaker 1: that like the same thing that you're saying with the trade, 123 00:06:14,560 --> 00:06:17,279 Speaker 1: once you learn that trade, you know you you you 124 00:06:17,279 --> 00:06:19,760 Speaker 1: know your your your recession proof as long as you're 125 00:06:19,760 --> 00:06:23,159 Speaker 1: willing to put the work in. Now. Of course, all 126 00:06:23,400 --> 00:06:27,200 Speaker 1: trades on glamour, glamorous like all degrees on glamorous. Everybody 127 00:06:27,200 --> 00:06:29,960 Speaker 1: wants to wants the glamour. They want wants to shine, 128 00:06:30,000 --> 00:06:31,760 Speaker 1: they want them to be sparkled. They want to pick 129 00:06:31,839 --> 00:06:34,760 Speaker 1: up gold. When they started me ly mining for gold. 130 00:06:35,040 --> 00:06:37,839 Speaker 1: But that isn't the opportunities that are available out there. 131 00:06:38,160 --> 00:06:40,760 Speaker 1: And then the younger generation, whether it's gen Z or 132 00:06:40,800 --> 00:06:44,440 Speaker 1: the millennials, gets such a bad rap about their dreams. 133 00:06:44,920 --> 00:06:48,040 Speaker 1: You're out there in the workplace, the hiring place. You know, 134 00:06:48,040 --> 00:06:50,040 Speaker 1: you got one of the largest companies in this in 135 00:06:50,080 --> 00:06:53,400 Speaker 1: the state of Georgia. Tell us your perception and I'm 136 00:06:53,440 --> 00:06:57,000 Speaker 1: saying this it's something that's lockdown or the truth. But 137 00:06:57,080 --> 00:06:59,720 Speaker 1: we all have perceptions, like I have perceptions when people 138 00:06:59,760 --> 00:07:02,000 Speaker 1: are wanting to say things about what this is what 139 00:07:02,120 --> 00:07:03,920 Speaker 1: millennials want, They want to they want to take the 140 00:07:04,000 --> 00:07:06,680 Speaker 1: short color gym zs gen zs. They don't want to 141 00:07:06,880 --> 00:07:09,160 Speaker 1: they don't want to work hard. What is your perspective 142 00:07:09,200 --> 00:07:14,200 Speaker 1: of the of the of the viable work environment out there, sir, Well, 143 00:07:14,280 --> 00:07:17,120 Speaker 1: you know you gotta find a unique child, you know, 144 00:07:17,320 --> 00:07:20,560 Speaker 1: somebody who's driven. You know, when you do your interview process, 145 00:07:20,960 --> 00:07:23,760 Speaker 1: you always asking what's your five year planning. You know, 146 00:07:23,800 --> 00:07:25,720 Speaker 1: if if they can't give you a good answer the 147 00:07:25,720 --> 00:07:28,400 Speaker 1: five year planning and nine times I attending you you 148 00:07:28,520 --> 00:07:32,200 Speaker 1: got the wrong candidate. You know, you want to make 149 00:07:32,240 --> 00:07:35,600 Speaker 1: sure somebody wants to inspire to be something, and if 150 00:07:35,640 --> 00:07:37,800 Speaker 1: they want inspire to be something, then you can bring 151 00:07:37,840 --> 00:07:39,960 Speaker 1: them into your business and say, hey, you can grow 152 00:07:40,000 --> 00:07:41,800 Speaker 1: with this company. I can put you a part of 153 00:07:42,360 --> 00:07:45,000 Speaker 1: or either whether you're in the counting department, whether you're 154 00:07:45,000 --> 00:07:47,680 Speaker 1: in the marketing department, or whether you want my leave 155 00:07:47,800 --> 00:07:50,080 Speaker 1: text out in the field, or whether you're working in 156 00:07:50,080 --> 00:07:52,320 Speaker 1: the service department where you only do a service work, 157 00:07:52,640 --> 00:07:55,600 Speaker 1: and then let them see what the future life for them, 158 00:07:55,640 --> 00:07:57,560 Speaker 1: you know, saying one year you're gonna be making this 159 00:07:57,600 --> 00:07:59,880 Speaker 1: amount of money, three years you make this amount of money, 160 00:08:00,040 --> 00:08:02,640 Speaker 1: and you're creat incentives for them. You know. I tell 161 00:08:02,680 --> 00:08:05,200 Speaker 1: my employees, you know, once they get over five years, 162 00:08:05,440 --> 00:08:07,920 Speaker 1: they own a certain percentage of my company. When they 163 00:08:07,960 --> 00:08:10,240 Speaker 1: when they get ten years, they own another percentage of 164 00:08:10,240 --> 00:08:13,080 Speaker 1: my company. So I learned that, you know, giving back, 165 00:08:13,120 --> 00:08:15,280 Speaker 1: because you know, this is God's house. I don't own 166 00:08:15,320 --> 00:08:17,480 Speaker 1: this company completely. You know, God help me build This 167 00:08:17,560 --> 00:08:19,480 Speaker 1: company is not mine. I can't take it with me. 168 00:08:19,800 --> 00:08:21,760 Speaker 1: But if I give back a portion of it to 169 00:08:21,800 --> 00:08:25,880 Speaker 1: my employees, I'm gonna I'm gonna create a loan ungevity 170 00:08:25,920 --> 00:08:28,240 Speaker 1: here for them people that's gonna be here, and I'm 171 00:08:28,240 --> 00:08:31,080 Speaker 1: creating generational wealth at the same time, so I know 172 00:08:31,160 --> 00:08:33,920 Speaker 1: my legacy is going to continue to go forward. So 173 00:08:34,160 --> 00:08:36,200 Speaker 1: those are the things I try to inspire kids and 174 00:08:36,280 --> 00:08:38,520 Speaker 1: just just let them know what the future. But you know, 175 00:08:38,559 --> 00:08:40,200 Speaker 1: if they want to open up their business at some 176 00:08:40,240 --> 00:08:42,560 Speaker 1: point in time, because I'm gonna always wish them well. 177 00:08:42,600 --> 00:08:44,920 Speaker 1: That mean, it's not an easy task to do. It 178 00:08:44,960 --> 00:08:47,360 Speaker 1: takes a lot to get to get a company off 179 00:08:47,400 --> 00:08:49,679 Speaker 1: the ground. But you gotta be motivated. I mean, you 180 00:08:49,760 --> 00:08:52,600 Speaker 1: gotta eat, sleep, or drink your company. You gotta know 181 00:08:52,760 --> 00:08:54,959 Speaker 1: every day you wake up, you're creating a new idea. 182 00:08:55,400 --> 00:08:57,920 Speaker 1: You're having meetings, you know, at least every week or 183 00:08:57,960 --> 00:09:00,680 Speaker 1: every two weeks with your your team, so you could 184 00:09:00,720 --> 00:09:03,560 Speaker 1: create uh new ideas and things that we're working on. 185 00:09:03,679 --> 00:09:06,800 Speaker 1: It may not be a good direction for us that 186 00:09:06,840 --> 00:09:09,480 Speaker 1: we want to change. You know, job costs is so important, 187 00:09:09,720 --> 00:09:11,320 Speaker 1: so you know you really want to make sure you 188 00:09:11,360 --> 00:09:13,320 Speaker 1: stir on job costs. How much money we make when 189 00:09:13,360 --> 00:09:15,040 Speaker 1: we do this type of job, how much money we're 190 00:09:15,080 --> 00:09:18,040 Speaker 1: making here. And you know, policies are everything. You know, 191 00:09:18,280 --> 00:09:21,000 Speaker 1: we use tracking devices and all our vehicles, we already 192 00:09:21,040 --> 00:09:22,679 Speaker 1: know what time you're gonna get there, what time you're 193 00:09:22,679 --> 00:09:25,560 Speaker 1: gonna leave, so we can always tell the customer. You know, 194 00:09:25,640 --> 00:09:28,040 Speaker 1: my driver showed up at eight thirty, he left at 195 00:09:28,120 --> 00:09:31,120 Speaker 1: nine o'clock. You know they door tacked the door. So 196 00:09:31,160 --> 00:09:33,280 Speaker 1: we let the customers know that we're gonna make all 197 00:09:33,320 --> 00:09:37,280 Speaker 1: the efforts possible to be able to give you quality service. 198 00:09:37,320 --> 00:09:39,200 Speaker 1: We're gonna be the first one there. We're gonna be 199 00:09:39,240 --> 00:09:42,040 Speaker 1: on time. We're not gonna be running late. If we're 200 00:09:42,080 --> 00:09:43,960 Speaker 1: five minutes late, we're gonna pick up the phone and 201 00:09:43,960 --> 00:09:45,960 Speaker 1: make that call. Let the customers no, we're running five 202 00:09:45,960 --> 00:09:48,400 Speaker 1: minutes late. People want to see that out of an 203 00:09:48,400 --> 00:09:51,200 Speaker 1: African American company. They don't just want to see you 204 00:09:51,280 --> 00:09:54,360 Speaker 1: just show up and then give an excuse. You want 205 00:09:54,360 --> 00:09:57,000 Speaker 1: to make sure you plan ahead, so you're letting the 206 00:09:57,120 --> 00:09:59,480 Speaker 1: end user know that, Hey, we appreciate your business. We 207 00:09:59,520 --> 00:10:01,920 Speaker 1: appreciate everything you're doing. Because at the end of the day, 208 00:10:01,920 --> 00:10:03,920 Speaker 1: I tell my employees, you don't really work for me, 209 00:10:04,160 --> 00:10:07,160 Speaker 1: you work for the customer. Un Once you buy into 210 00:10:07,200 --> 00:10:10,040 Speaker 1: that that you work for the customer. The customer is 211 00:10:10,040 --> 00:10:12,880 Speaker 1: gonna always give you the business. You know, if he 212 00:10:12,960 --> 00:10:16,160 Speaker 1: costs us fifty dollars to acquire a new customer, because 213 00:10:16,200 --> 00:10:18,760 Speaker 1: we have a gearback program, fifty dollars to refer us 214 00:10:18,760 --> 00:10:22,280 Speaker 1: to someone. When you're referred by a customer, it's easy 215 00:10:22,360 --> 00:10:24,280 Speaker 1: for your sales team to go out there and close 216 00:10:24,400 --> 00:10:28,360 Speaker 1: that deal because they're referred by someone who's very satisfied 217 00:10:28,640 --> 00:10:31,840 Speaker 1: with what you have done, whereas opposed to someone googles 218 00:10:31,840 --> 00:10:34,000 Speaker 1: your company and then you go out there. You got 219 00:10:34,000 --> 00:10:36,680 Speaker 1: to really make an impression in order to win that 220 00:10:36,760 --> 00:10:39,720 Speaker 1: business over. So we work with a lot of black churches. 221 00:10:39,760 --> 00:10:42,480 Speaker 1: I go out and do get speaking and talk about something. 222 00:10:43,160 --> 00:10:45,400 Speaker 1: Let me hold that thought because you're on a roll. 223 00:10:46,040 --> 00:10:49,240 Speaker 1: You are dropping jewels, my friend. Keep that energy up. 224 00:10:49,280 --> 00:10:51,000 Speaker 1: We're gonna come back after this break and we're gonna 225 00:10:51,040 --> 00:10:53,560 Speaker 1: continue because you're saying what I see every day on 226 00:10:53,559 --> 00:10:57,040 Speaker 1: this show, but you're saying it from a standpoint of way. 227 00:10:57,040 --> 00:11:00,679 Speaker 1: More power, you employ people, your brand, your institution in 228 00:11:00,679 --> 00:11:03,360 Speaker 1: this state. We'll be right back with more money Making 229 00:11:03,400 --> 00:11:09,600 Speaker 1: Conversations Masterclass with Rushan McDonald. Now let's return to money 230 00:11:09,679 --> 00:11:15,000 Speaker 1: Making Conversations Masterclass with Rashan McDonald. What you're saying is 231 00:11:15,040 --> 00:11:18,280 Speaker 1: inspiring stuff, but it's also consistent stuff about putting that 232 00:11:18,440 --> 00:11:20,800 Speaker 1: client first. You hear that a lot. You always say, 233 00:11:20,840 --> 00:11:23,600 Speaker 1: you know, the customer is always right. You hear that, 234 00:11:23,760 --> 00:11:27,480 Speaker 1: but you really that's part of your mantra correct, right. 235 00:11:27,520 --> 00:11:29,800 Speaker 1: You got to sell yourself first, and then you sell 236 00:11:29,840 --> 00:11:31,760 Speaker 1: the company. Then you sell the product. Because if I 237 00:11:31,840 --> 00:11:33,559 Speaker 1: don't like you from the beginning, I'm not going to 238 00:11:33,679 --> 00:11:37,000 Speaker 1: buy your product. So you have to let the customer 239 00:11:37,000 --> 00:11:39,240 Speaker 1: know I'm an honest person. I'm gonna be fair with you. 240 00:11:39,280 --> 00:11:42,600 Speaker 1: I'm gonna show you my price book. I'm gonna show 241 00:11:42,640 --> 00:11:45,200 Speaker 1: you how I compare with other companies to show you 242 00:11:45,200 --> 00:11:47,480 Speaker 1: that I'm saving you money. And these are some of 243 00:11:47,520 --> 00:11:49,800 Speaker 1: the things I teach my sales team when they go out, 244 00:11:50,040 --> 00:11:52,880 Speaker 1: because a lot of companies can tell you different things 245 00:11:52,880 --> 00:11:55,040 Speaker 1: and say, hey, we can put a system in free, 246 00:11:55,320 --> 00:11:58,000 Speaker 1: and then they charge you fifty sixty dollars a month. Well, 247 00:11:58,000 --> 00:12:00,120 Speaker 1: a lot of us don't do the math. So if 248 00:12:00,160 --> 00:12:02,480 Speaker 1: you get a system from us and you're paying twenty 249 00:12:02,520 --> 00:12:05,439 Speaker 1: six or twenty four dollars per month, and you subtracted 250 00:12:05,520 --> 00:12:09,560 Speaker 1: from that fifties sixty times that your contract. You just 251 00:12:09,640 --> 00:12:13,400 Speaker 1: bought my system three times. So when you show that 252 00:12:13,440 --> 00:12:16,360 Speaker 1: to the end user, they realized, Wow, I'm saving money 253 00:12:16,360 --> 00:12:20,559 Speaker 1: by investing up front to buy the system. On the system, 254 00:12:20,800 --> 00:12:23,080 Speaker 1: then I got to earn your business from that point on. 255 00:12:23,760 --> 00:12:26,560 Speaker 1: So that makes you a very service driven you know, 256 00:12:26,640 --> 00:12:28,640 Speaker 1: we have to be service driven. We want to make 257 00:12:28,640 --> 00:12:31,040 Speaker 1: sure we turn the service call around in less than 258 00:12:31,040 --> 00:12:33,440 Speaker 1: two days if you're having the problem. If we can't 259 00:12:33,480 --> 00:12:35,319 Speaker 1: get it that day, we're gonna try to get it 260 00:12:35,360 --> 00:12:37,760 Speaker 1: the next day. And that's so important to me. You know, 261 00:12:38,000 --> 00:12:40,600 Speaker 1: I'm fortunate that I have I own a building and 262 00:12:40,800 --> 00:12:43,560 Speaker 1: when I get a service call, you know, they send 263 00:12:43,520 --> 00:12:45,800 Speaker 1: your you know, they text you photos. Now because of 264 00:12:45,880 --> 00:12:49,400 Speaker 1: security issues of COVID, there's so many rules, so you 265 00:12:49,480 --> 00:12:51,520 Speaker 1: had to change your game a little bit with COVID. 266 00:12:51,559 --> 00:12:55,440 Speaker 1: Happened here because your service had to be because you 267 00:12:55,480 --> 00:12:59,080 Speaker 1: are an installation company, correct your monitoring company, but you 268 00:12:59,120 --> 00:13:01,800 Speaker 1: do installations, so you're going people home, you're going to business. 269 00:13:01,880 --> 00:13:06,280 Speaker 1: How did that impact you as a business. Well, I've 270 00:13:06,320 --> 00:13:09,800 Speaker 1: gone through three recessions, uh and we've got out both 271 00:13:10,000 --> 00:13:12,600 Speaker 1: All three were not a problem. I mean this lasting 272 00:13:12,679 --> 00:13:15,760 Speaker 1: with covert. We did very well without numbers because most 273 00:13:15,760 --> 00:13:18,600 Speaker 1: people were at home, and because they were working from home, 274 00:13:18,880 --> 00:13:21,560 Speaker 1: they wanted to get their system service. They wanted to 275 00:13:21,559 --> 00:13:24,800 Speaker 1: make all their devices was working. So when my technicians 276 00:13:24,840 --> 00:13:26,600 Speaker 1: show up, you know, they got to have the booties on. 277 00:13:26,679 --> 00:13:28,640 Speaker 1: They gotta make sure they don't walk in there with 278 00:13:28,800 --> 00:13:30,960 Speaker 1: shoes on. They got something to cover up their shoes. 279 00:13:31,440 --> 00:13:33,840 Speaker 1: They got to make sure they're wearing a mask properly, 280 00:13:34,200 --> 00:13:36,960 Speaker 1: and they're always cleaning up. They're not the customer can't 281 00:13:36,960 --> 00:13:39,280 Speaker 1: say I don't worry about that. I'll pick that up. No, 282 00:13:39,360 --> 00:13:41,520 Speaker 1: ma'am giving you a vacuum, I'm going to pick that up. 283 00:13:41,840 --> 00:13:43,800 Speaker 1: So we make sure that we strive off of that, 284 00:13:44,120 --> 00:13:47,920 Speaker 1: because you know, good news never go around. Bad news 285 00:13:48,000 --> 00:13:51,640 Speaker 1: always travel. It's called Louis speed. On that mad news, 286 00:13:51,679 --> 00:13:53,839 Speaker 1: it's called Louis speed. I know that for a fact. 287 00:13:54,280 --> 00:13:56,520 Speaker 1: We have a call a right quick. I want to 288 00:13:56,559 --> 00:13:59,640 Speaker 1: take them right quick. Maybel from an Athens, Georgia. How 289 00:13:59,640 --> 00:14:03,240 Speaker 1: are you doing at this Rashan McDonald, I'm doing well. 290 00:14:03,320 --> 00:14:08,000 Speaker 1: How are you? Maybe? What's your question? Um? So my 291 00:14:08,200 --> 00:14:12,479 Speaker 1: question to Mr Brown is as a mother of a fourteen, 292 00:14:12,600 --> 00:14:16,600 Speaker 1: sixteen and eighteen year old African American bells. How do 293 00:14:16,760 --> 00:14:20,840 Speaker 1: I encourage them to do better and be gentlemen without 294 00:14:20,960 --> 00:14:25,920 Speaker 1: belittleing them. What you should do is you should sit 295 00:14:25,960 --> 00:14:29,280 Speaker 1: down with them with my nonprofit. I had my kids, 296 00:14:29,280 --> 00:14:32,000 Speaker 1: I took them out to Mirror Lakes, uh and a 297 00:14:32,040 --> 00:14:34,280 Speaker 1: lot of them have never seen some of these larger 298 00:14:34,280 --> 00:14:36,960 Speaker 1: homes before. A lot of us is a lack of exposure. 299 00:14:37,320 --> 00:14:39,520 Speaker 1: We don't get within a ten mile radius of where 300 00:14:39,520 --> 00:14:41,920 Speaker 1: we live. So when you show them a larger home 301 00:14:42,000 --> 00:14:44,280 Speaker 1: at a younger age, they said, Wow, I would like 302 00:14:44,360 --> 00:14:46,440 Speaker 1: to live like that. And then you take them back 303 00:14:46,440 --> 00:14:48,720 Speaker 1: and say, let's do a budget at home. How much 304 00:14:48,800 --> 00:14:50,920 Speaker 1: is my life beal? How much just the gas bill? 305 00:14:51,000 --> 00:14:52,760 Speaker 1: How much is the water bill? How much we have 306 00:14:52,840 --> 00:14:55,560 Speaker 1: to pay for insurance. You lay out all of those 307 00:14:55,640 --> 00:14:58,240 Speaker 1: areas that you have to pay bills inside the house, 308 00:14:58,600 --> 00:15:01,520 Speaker 1: your car, your car, and ears, and then you add 309 00:15:01,560 --> 00:15:04,520 Speaker 1: them all up for a month. And then you say, Okay, 310 00:15:04,600 --> 00:15:06,480 Speaker 1: if I go to work for McDonald's and I make 311 00:15:06,520 --> 00:15:08,080 Speaker 1: it ten dollars an hour, can I live in a 312 00:15:08,160 --> 00:15:11,120 Speaker 1: home like this? No? You can't. Okay, if if I 313 00:15:11,200 --> 00:15:14,120 Speaker 1: get a's or bees in school, then I'm gonna make 314 00:15:14,160 --> 00:15:16,160 Speaker 1: it far more money, and I can live in a 315 00:15:16,200 --> 00:15:18,400 Speaker 1: home like that. So I think a lot of it 316 00:15:18,560 --> 00:15:22,160 Speaker 1: is we don't paint the picture from a finance situation 317 00:15:22,600 --> 00:15:25,240 Speaker 1: to where a kid has something that's gonna drive him 318 00:15:25,600 --> 00:15:28,760 Speaker 1: to want to be there. All kids have a passion 319 00:15:28,840 --> 00:15:32,320 Speaker 1: to be something. Once you tap into that passion, you 320 00:15:32,360 --> 00:15:35,160 Speaker 1: want to help them with that passion as much as possible. 321 00:15:35,480 --> 00:15:38,720 Speaker 1: But you gotta let them know that the smarter kids 322 00:15:39,000 --> 00:15:42,800 Speaker 1: are gonna live a better life. If you make average 323 00:15:42,960 --> 00:15:45,960 Speaker 1: seeds and deeds, you're not gonna live a good life. 324 00:15:46,320 --> 00:15:49,680 Speaker 1: If you make bees and a's or a's plus, you're 325 00:15:49,680 --> 00:15:52,720 Speaker 1: gonna live a great life because you're getting your work 326 00:15:52,760 --> 00:15:55,240 Speaker 1: that needs to be done. Because once you come out, 327 00:15:55,600 --> 00:15:57,800 Speaker 1: then nine times of tea, and especially if you're making 328 00:15:57,800 --> 00:15:59,920 Speaker 1: straight a's, you don't have to pay for that cause 329 00:16:00,200 --> 00:16:03,880 Speaker 1: education you already got to pay for. So you need 330 00:16:03,920 --> 00:16:06,840 Speaker 1: to just paint that picture with them early and say, listen, 331 00:16:06,880 --> 00:16:09,320 Speaker 1: these are the bills that mama has to pay. So 332 00:16:09,440 --> 00:16:12,000 Speaker 1: then they know how to cut the water faucet off 333 00:16:12,040 --> 00:16:14,080 Speaker 1: at a certain time and cut the light switch off. 334 00:16:14,280 --> 00:16:16,440 Speaker 1: I taught my kids how to read the electrical meter, 335 00:16:16,800 --> 00:16:19,480 Speaker 1: how to read a water meter, so when they turned 336 00:16:19,560 --> 00:16:23,040 Speaker 1: that water meter owned. They see that dial spending, that's 337 00:16:23,080 --> 00:16:26,840 Speaker 1: how much money you wasting. Come into that. You turn 338 00:16:26,920 --> 00:16:29,440 Speaker 1: that light switch on and you see that thing spending, 339 00:16:29,760 --> 00:16:32,040 Speaker 1: then you already know you're wasting that amount of money 340 00:16:32,040 --> 00:16:34,840 Speaker 1: inside the house. So parents would call me back, said 341 00:16:34,880 --> 00:16:36,680 Speaker 1: Mr Brod, I don't know what you told by stuff. 342 00:16:36,840 --> 00:16:38,320 Speaker 1: But every time he walks out of his room, he 343 00:16:38,360 --> 00:16:41,160 Speaker 1: turns off the lights there. He never cuts the porto two. 344 00:16:41,160 --> 00:16:43,800 Speaker 1: He's ready to brush his teeth. You know, mentally, you 345 00:16:43,880 --> 00:16:46,240 Speaker 1: gotta feed that into their mind. My father was a 346 00:16:46,280 --> 00:16:48,920 Speaker 1: military guy, So the moment you wake up out of 347 00:16:48,920 --> 00:16:50,480 Speaker 1: the bed, the first thing you gotta do. You gotta 348 00:16:50,480 --> 00:16:52,480 Speaker 1: wake up, make up the bed. Once you make up 349 00:16:52,480 --> 00:16:53,960 Speaker 1: the bed, you gotta go in there and brush his teeth. 350 00:16:54,480 --> 00:16:56,920 Speaker 1: You know, it was just a program, so you you haven't. 351 00:16:57,240 --> 00:17:01,040 Speaker 1: I gotta tell people, young people, it's like you're the programmer. 352 00:17:01,240 --> 00:17:04,760 Speaker 1: You have to program that child to do certain habits, 353 00:17:04,880 --> 00:17:08,840 Speaker 1: good habits that's gonna propel them to the top. And 354 00:17:08,960 --> 00:17:11,600 Speaker 1: let them know that you're not a follower, You're a leader. 355 00:17:12,200 --> 00:17:14,240 Speaker 1: I want you to be a leader, not a follower. 356 00:17:14,280 --> 00:17:16,760 Speaker 1: So I walk around with your pants hanging down because 357 00:17:16,800 --> 00:17:19,959 Speaker 1: impression is everything. You don't want to be like someone, 358 00:17:20,040 --> 00:17:21,920 Speaker 1: You want to be the person they want to admire. 359 00:17:22,640 --> 00:17:24,920 Speaker 1: That's who I want to look like that person right there? 360 00:17:25,320 --> 00:17:30,440 Speaker 1: Maybe was that e? Was he ever answering your question? Yes, sir, 361 00:17:30,600 --> 00:17:33,359 Speaker 1: that that was wonderful. Thank you so much, and I 362 00:17:33,400 --> 00:17:36,199 Speaker 1: will take key to to everything you're saying. Thank you 363 00:17:36,240 --> 00:17:38,480 Speaker 1: so much, ever shot. I love your show. I lived 364 00:17:38,520 --> 00:17:41,680 Speaker 1: in weekly. Keep doing what you're doing. I appreciate the compliment. 365 00:17:41,760 --> 00:17:43,679 Speaker 1: And but more importantly is my guests. They come on 366 00:17:43,680 --> 00:17:46,360 Speaker 1: the show, and I want to share an example about 367 00:17:46,640 --> 00:17:50,280 Speaker 1: I remember in high school may see all Mr Brown, Um, 368 00:17:50,520 --> 00:17:53,520 Speaker 1: I had two friends, Regina Rodney, who eventually graduates from 369 00:17:53,560 --> 00:17:56,959 Speaker 1: Rice University, and then it was the schell Robberts, who 370 00:17:57,000 --> 00:18:00,320 Speaker 1: eventually graduates from University of Port du But do you first? 371 00:18:00,800 --> 00:18:02,680 Speaker 1: And we used to get in my love beat up 372 00:18:02,880 --> 00:18:06,000 Speaker 1: seventy one Pinto's Chocolate Brown and we used to drive 373 00:18:06,880 --> 00:18:08,760 Speaker 1: two the neighborhoods that we didn't live in and just 374 00:18:08,800 --> 00:18:11,960 Speaker 1: look at houses and look at yards and just see 375 00:18:12,000 --> 00:18:14,879 Speaker 1: things that would like and we were Wow. I go 376 00:18:15,040 --> 00:18:18,080 Speaker 1: and I would and and and I would see cars 377 00:18:18,160 --> 00:18:20,280 Speaker 1: that weren't in my neighborhood because I grew up in 378 00:18:20,280 --> 00:18:22,560 Speaker 1: a black neighborhood. And I tell people this today. You know, 379 00:18:22,920 --> 00:18:24,840 Speaker 1: when you grew up in a black neighborhood, you get 380 00:18:24,880 --> 00:18:27,120 Speaker 1: on the bus with black people, when the bus will 381 00:18:27,160 --> 00:18:29,960 Speaker 1: take you downtown and drop you off where black people at, 382 00:18:30,240 --> 00:18:32,240 Speaker 1: and you get back on that bus and then take 383 00:18:32,280 --> 00:18:34,720 Speaker 1: you back to black people. And so you have to 384 00:18:35,640 --> 00:18:39,000 Speaker 1: take people to see more than black people, because you 385 00:18:39,040 --> 00:18:41,840 Speaker 1: can get trapped and believe in that's all you can be, 386 00:18:42,040 --> 00:18:45,000 Speaker 1: that's all you can see. And when I went to 387 00:18:45,160 --> 00:18:47,440 Speaker 1: and I would tell you, I I would every car 388 00:18:47,560 --> 00:18:50,160 Speaker 1: that I saw as a kid, whether the sports car 389 00:18:50,280 --> 00:18:53,000 Speaker 1: was a Porsche, and say these bends or whatever. I 390 00:18:53,119 --> 00:18:56,639 Speaker 1: have been fortunate to buy those type of cars. The 391 00:18:56,760 --> 00:18:58,600 Speaker 1: homes that I live in, whether it was a big 392 00:18:58,720 --> 00:19:02,119 Speaker 1: yard or hedge is or you know, gutters were black 393 00:19:02,160 --> 00:19:06,320 Speaker 1: and white brick that came from those driving through the 394 00:19:06,359 --> 00:19:09,320 Speaker 1: neighborhoods and looking at houses. And and so when I 395 00:19:09,359 --> 00:19:11,399 Speaker 1: went to buy my houses, or when I went to 396 00:19:11,400 --> 00:19:14,800 Speaker 1: do my lng, it was already in my head. My 397 00:19:14,800 --> 00:19:16,959 Speaker 1: wife would ask me, she said, how do you just 398 00:19:17,320 --> 00:19:19,679 Speaker 1: how do you just see this though, because it's burned 399 00:19:19,720 --> 00:19:22,960 Speaker 1: in my brain. I've seen this as a kid when 400 00:19:22,960 --> 00:19:26,639 Speaker 1: I was sixteen, seventeen eighteen of saying that's what I want, 401 00:19:27,000 --> 00:19:29,320 Speaker 1: that's what I want. And when you keep saying that's 402 00:19:29,320 --> 00:19:32,720 Speaker 1: what you want, you position yourself to get it. And 403 00:19:32,760 --> 00:19:36,440 Speaker 1: when you get it, then guess what it changes everybody 404 00:19:36,480 --> 00:19:39,320 Speaker 1: around you. And that's all you're saying, correct, Mr Brown, 405 00:19:40,200 --> 00:19:42,359 Speaker 1: that's right, That's right. Because when I was in the 406 00:19:42,400 --> 00:19:44,879 Speaker 1: seventh grade, I used to care a briefcase to school. 407 00:19:44,880 --> 00:19:47,400 Speaker 1: People used to get on me about that briefcase, said, 408 00:19:47,760 --> 00:19:50,680 Speaker 1: be episode of one day, you know, like the case 409 00:19:50,760 --> 00:19:53,000 Speaker 1: I put my book to the briefcase. You know, I 410 00:19:53,119 --> 00:19:56,160 Speaker 1: kind of mentally after my godfather, Mashiel Newberry had stolen 411 00:19:56,240 --> 00:19:58,600 Speaker 1: buying City. You know, he taught me how to stop 412 00:19:58,680 --> 00:20:00,840 Speaker 1: the room and how to SI and the kids and 413 00:20:00,880 --> 00:20:03,239 Speaker 1: all that stuff and just stay organized and need. So 414 00:20:03,280 --> 00:20:07,000 Speaker 1: with this younger generation, you gotta find that hotspot that 415 00:20:07,000 --> 00:20:08,800 Speaker 1: that that passion of what they want to be. But 416 00:20:08,880 --> 00:20:12,440 Speaker 1: like you said, exposure is everything, and then teaching them 417 00:20:12,520 --> 00:20:15,480 Speaker 1: what does it really cost to live so when they 418 00:20:15,560 --> 00:20:18,160 Speaker 1: see a job, they know, Okay, I want to live 419 00:20:18,359 --> 00:20:20,600 Speaker 1: nice like this. So I gotta get good grades in 420 00:20:20,640 --> 00:20:23,520 Speaker 1: school if I want to live like this. But like you, said, 421 00:20:23,560 --> 00:20:26,920 Speaker 1: you know, going around and seeing other properties and going 422 00:20:26,920 --> 00:20:30,280 Speaker 1: in other communities and seeing these things, then you can 423 00:20:30,320 --> 00:20:33,000 Speaker 1: inspire to be something. You know, when I came up, 424 00:20:33,240 --> 00:20:35,640 Speaker 1: it was lived to be the American dream. Everybody wanted 425 00:20:35,640 --> 00:20:38,280 Speaker 1: to live in American dream. You don't hear that anymore 426 00:20:38,720 --> 00:20:42,439 Speaker 1: gets those things. I wouldn't live the American dream, just 427 00:20:42,520 --> 00:20:45,560 Speaker 1: don't hear you know. I think that what happens is 428 00:20:45,600 --> 00:20:48,520 Speaker 1: because of the fact that you know, everything is so immediate. 429 00:20:48,600 --> 00:20:51,760 Speaker 1: You know, you know the apps, you have cell phones, 430 00:20:51,880 --> 00:20:54,199 Speaker 1: you can actually see people across the world. You know, 431 00:20:54,240 --> 00:20:56,239 Speaker 1: you can be on the plane and see somebody on 432 00:20:56,280 --> 00:20:58,800 Speaker 1: the ground and talk to them visually and uh and 433 00:20:59,200 --> 00:21:02,119 Speaker 1: through audio. And then you can watch your favorite movie 434 00:21:02,520 --> 00:21:05,120 Speaker 1: while you're while you're not even at the house anymore. 435 00:21:05,160 --> 00:21:09,320 Speaker 1: And so you're so connected that your dreams can sometimes 436 00:21:09,359 --> 00:21:12,080 Speaker 1: be muddy because they can be on top of you. 437 00:21:12,119 --> 00:21:14,920 Speaker 1: That's when you hear so much about, you know, mental health. 438 00:21:15,200 --> 00:21:18,840 Speaker 1: We'll be right back with more Money Making Conversations Masterclass 439 00:21:18,880 --> 00:21:24,840 Speaker 1: with Rashan McDonald. Now, let's return to Money Making Conversations 440 00:21:25,119 --> 00:21:28,520 Speaker 1: Masterclass with Rashan McDonald. How did you get come for 441 00:21:28,600 --> 00:21:33,159 Speaker 1: the name of your company? System five electronics. Why that name. Uh, 442 00:21:33,240 --> 00:21:35,280 Speaker 1: my wife helped me with that. She did the logo. 443 00:21:35,680 --> 00:21:38,919 Speaker 1: Back then the five services was you know, we did phone, 444 00:21:38,960 --> 00:21:41,760 Speaker 1: we did in it comes, we did central back, we 445 00:21:41,840 --> 00:21:45,160 Speaker 1: did security, and then we did cameras and so now 446 00:21:45,200 --> 00:21:51,159 Speaker 1: off you asked me that same questions system huh, System 447 00:21:51,160 --> 00:21:54,640 Speaker 1: twenty electronic. Right, there's so much else we do because 448 00:21:54,640 --> 00:21:57,480 Speaker 1: I knew a paddles there fac your recognition. So we've 449 00:21:57,520 --> 00:22:00,879 Speaker 1: gone from a button to a two way voice system 450 00:22:00,960 --> 00:22:03,959 Speaker 1: that's a liquor crystal keypad. Two. Now we we can 451 00:22:04,040 --> 00:22:06,080 Speaker 1: walk up to the keypad that sees your faith and 452 00:22:06,080 --> 00:22:09,600 Speaker 1: you can dis on the alarm system. So technology just changes. 453 00:22:09,720 --> 00:22:12,920 Speaker 1: Every two to three years we see something that's being 454 00:22:13,119 --> 00:22:16,560 Speaker 1: invented and brought out and so it's amazing the technology. 455 00:22:16,600 --> 00:22:19,280 Speaker 1: And people love gadgets. Like you said, you know, with 456 00:22:19,400 --> 00:22:20,840 Speaker 1: my business, you want to get a booked on the 457 00:22:20,880 --> 00:22:23,840 Speaker 1: smartphone because everybody carries their smartphone around. Every time you 458 00:22:23,880 --> 00:22:26,919 Speaker 1: click around, you see somebody with a smartphone. So if 459 00:22:27,359 --> 00:22:30,960 Speaker 1: your system don't connect them with that smartphone, then you're 460 00:22:30,960 --> 00:22:34,200 Speaker 1: gonna lose that consumer. So we make sure that everybody 461 00:22:34,320 --> 00:22:36,960 Speaker 1: sits is when they sign up with us, that they 462 00:22:36,960 --> 00:22:39,240 Speaker 1: have an app on the phone. They can armor this 463 00:22:39,359 --> 00:22:42,760 Speaker 1: on their system. They can receive full notifications where there's 464 00:22:42,800 --> 00:22:46,439 Speaker 1: low batteries, AC power phase, or just letting them know 465 00:22:46,480 --> 00:22:49,119 Speaker 1: when someone comes in and out of the house. You know, 466 00:22:49,240 --> 00:22:51,840 Speaker 1: these are critical things that people want to know all 467 00:22:51,880 --> 00:22:55,080 Speaker 1: the time. Uh So it's really really important, especially a 468 00:22:55,240 --> 00:22:58,560 Speaker 1: wellness program now you know it does a behavior study 469 00:22:58,920 --> 00:23:01,480 Speaker 1: in the thirty it so if you have someone at 470 00:23:01,520 --> 00:23:04,080 Speaker 1: all timers or something like that, you can put out 471 00:23:04,119 --> 00:23:06,359 Speaker 1: a system and say, hey, I want the wellness. We 472 00:23:06,440 --> 00:23:08,399 Speaker 1: turn on a little button and then we introduce the 473 00:23:08,440 --> 00:23:10,960 Speaker 1: wellness and it tracks what time you get out of 474 00:23:11,000 --> 00:23:13,200 Speaker 1: the bed, what time you get in the bed, what 475 00:23:13,240 --> 00:23:15,840 Speaker 1: time you open up your medicine cabinet, and if you 476 00:23:15,920 --> 00:23:17,800 Speaker 1: leave out to do it two o'clock in the morning, 477 00:23:17,800 --> 00:23:20,600 Speaker 1: it knows that that's not your behavior. It's gonna tax 478 00:23:20,720 --> 00:23:22,720 Speaker 1: your loved ones and say, hey, you might want to 479 00:23:22,800 --> 00:23:25,480 Speaker 1: check on mom and dad because they're doing something that's 480 00:23:25,520 --> 00:23:29,040 Speaker 1: not normal. Wow. You know, it's really interested just hearing 481 00:23:29,119 --> 00:23:32,199 Speaker 1: your your energy, hearing your approach to this. When I 482 00:23:32,200 --> 00:23:36,320 Speaker 1: look at technology, you know, and you're absolutely correct that 483 00:23:36,480 --> 00:23:39,480 Speaker 1: app because I can open my ear and my business, 484 00:23:39,480 --> 00:23:41,240 Speaker 1: I can open them by gate. I can close the 485 00:23:41,320 --> 00:23:43,240 Speaker 1: gate and can keep it open. I just love that 486 00:23:43,320 --> 00:23:45,920 Speaker 1: feat you. I can look at all the tin cameras 487 00:23:45,920 --> 00:23:48,679 Speaker 1: in my building. I love that feat you too. And 488 00:23:48,720 --> 00:23:50,920 Speaker 1: then I can I can turn my alarm off, turn 489 00:23:50,960 --> 00:23:53,560 Speaker 1: it off. My employees arrival that I can turn off 490 00:23:53,560 --> 00:23:55,600 Speaker 1: the alarm they leave, stay late, I can keep it on. 491 00:23:56,320 --> 00:23:59,960 Speaker 1: But that's those those gadgets, man, you know, look at me. 492 00:24:00,040 --> 00:24:03,159 Speaker 1: I'm happy. I'm happy. So you you're absolutely right. Gadgets 493 00:24:03,280 --> 00:24:09,080 Speaker 1: a drive Americans, okay, right, control your garage door opener, 494 00:24:09,119 --> 00:24:12,280 Speaker 1: and all kinds of other things, you know. But when 495 00:24:12,320 --> 00:24:14,439 Speaker 1: you get back to the young ladies question, I started 496 00:24:14,440 --> 00:24:16,359 Speaker 1: thinking of some stuff, you know, because I'm six or 497 00:24:16,400 --> 00:24:19,119 Speaker 1: six years old, and when I came up, you know, 498 00:24:19,200 --> 00:24:22,000 Speaker 1: I my mother. I followed my mother around, you know, 499 00:24:22,080 --> 00:24:25,520 Speaker 1: I was able to see, you know, colored men, colored women, 500 00:24:25,880 --> 00:24:27,639 Speaker 1: and I used to ask my mother, why can't we 501 00:24:27,680 --> 00:24:30,640 Speaker 1: go upstairs? So that's white only, you know, And then 502 00:24:30,680 --> 00:24:33,879 Speaker 1: that kind of gave me impression why why why? You know? 503 00:24:33,960 --> 00:24:36,800 Speaker 1: Then I really wanted to do better because I wanted 504 00:24:36,800 --> 00:24:38,840 Speaker 1: to show them I can be just as good as 505 00:24:38,880 --> 00:24:42,240 Speaker 1: any of the process. So says don't teach critical race 506 00:24:42,320 --> 00:24:44,879 Speaker 1: theory in schools. You know, if they don't want to 507 00:24:44,880 --> 00:24:47,280 Speaker 1: do it, you should teach it at home. You should 508 00:24:47,359 --> 00:24:50,199 Speaker 1: let them see what the past looked like, so they 509 00:24:50,240 --> 00:24:52,280 Speaker 1: all know what the future is in front of them. 510 00:24:52,280 --> 00:24:54,760 Speaker 1: There's so many people went ahead of them to open 511 00:24:54,840 --> 00:24:58,160 Speaker 1: up these doors. The opportunity is there for you. Now 512 00:24:58,600 --> 00:25:01,280 Speaker 1: you have all the opportunity just in front of you. 513 00:25:01,280 --> 00:25:04,080 Speaker 1: You need to take advantage of what Dr King matholm 514 00:25:04,320 --> 00:25:07,520 Speaker 1: X all these people struggle to make sure you have 515 00:25:07,640 --> 00:25:10,840 Speaker 1: a better opportunity. You need to see that. So a 516 00:25:10,880 --> 00:25:12,800 Speaker 1: lot of these movies, they need to take them back 517 00:25:12,800 --> 00:25:15,320 Speaker 1: and let them see these movies and take that phone 518 00:25:15,359 --> 00:25:17,080 Speaker 1: away from them. Don't let them be hooked on the 519 00:25:17,119 --> 00:25:19,680 Speaker 1: phone twenty four hours a day, seven days a week, 520 00:25:20,200 --> 00:25:22,320 Speaker 1: you know, because if they don't have a good conversation 521 00:25:22,760 --> 00:25:26,080 Speaker 1: or they can't communicate very well, they're gonna have problems 522 00:25:26,080 --> 00:25:30,920 Speaker 1: in life. Absolutely absolutely communication skills. So you gotta take 523 00:25:31,000 --> 00:25:33,080 Speaker 1: that phone out of the kid's hand when they're coming 524 00:25:33,160 --> 00:25:35,400 Speaker 1: up as a younger person to make sure they don't 525 00:25:35,480 --> 00:25:38,320 Speaker 1: lose out on the communication skills. We know. I want 526 00:25:38,359 --> 00:25:42,119 Speaker 1: I wanted to fall call about self education. Educating your 527 00:25:42,200 --> 00:25:44,879 Speaker 1: kid and self education like My degree is in mathematics 528 00:25:44,880 --> 00:25:47,320 Speaker 1: and my minors in sociology. If I had to do 529 00:25:47,320 --> 00:25:49,720 Speaker 1: it all over again, I probably would. I might degree 530 00:25:49,720 --> 00:25:52,720 Speaker 1: of being sociology, probably gonna get a PhD. Because of 531 00:25:52,760 --> 00:25:54,639 Speaker 1: the fact that what I learned from a from a 532 00:25:54,720 --> 00:25:58,920 Speaker 1: from a black history, black cultural I learned so much 533 00:25:59,000 --> 00:26:02,119 Speaker 1: when I realized that how much information isn't taught in 534 00:26:02,160 --> 00:26:06,040 Speaker 1: public school. You know, basically, they talk about slavery, they 535 00:26:06,040 --> 00:26:09,160 Speaker 1: talk about I always mentioned the cotton Gin, they mentioned 536 00:26:09,200 --> 00:26:11,920 Speaker 1: a couple of things. They don't mention that blacks participated 537 00:26:11,960 --> 00:26:15,480 Speaker 1: in World War One, World War two. And then it 538 00:26:15,520 --> 00:26:18,080 Speaker 1: goes up to the Brown versus Board of Education. Then 539 00:26:18,119 --> 00:26:20,160 Speaker 1: it talks a little bit about Dr Martin Luther King 540 00:26:20,560 --> 00:26:23,439 Speaker 1: and then then he could then John F. Jeff King 541 00:26:23,520 --> 00:26:27,520 Speaker 1: gets assassinated, Then he gets assassinated, Robert Kenny gets assassinated, 542 00:26:27,720 --> 00:26:32,040 Speaker 1: and basically kind of like stops and that education, what 543 00:26:32,119 --> 00:26:34,520 Speaker 1: you're talking about is important because of the fact that 544 00:26:35,040 --> 00:26:38,040 Speaker 1: you cannot let people dictate your knowledge. And that's what 545 00:26:38,119 --> 00:26:40,880 Speaker 1: I learned in sociology. I would tell you, Mr Brown, 546 00:26:40,920 --> 00:26:44,760 Speaker 1: I was so moved by about my ignorance of what 547 00:26:44,880 --> 00:26:48,800 Speaker 1: I had contributed as a race of people and not 548 00:26:48,920 --> 00:26:52,960 Speaker 1: being denied that information is scary. And that's all you're saying. 549 00:26:53,240 --> 00:26:57,679 Speaker 1: Knowledge can change a child and an adult's approach to 550 00:26:57,760 --> 00:27:01,240 Speaker 1: life if you take it in and accepted and also 551 00:27:01,320 --> 00:27:04,600 Speaker 1: seek it out. And that's what you're saying right now, correct, right, 552 00:27:04,600 --> 00:27:07,560 Speaker 1: Because knowledge is power, Someone's gonna always say that knowledge 553 00:27:07,600 --> 00:27:10,360 Speaker 1: is power. The Bible said too much is given, much 554 00:27:10,440 --> 00:27:13,879 Speaker 1: is required, So that means you gotta do something to 555 00:27:13,960 --> 00:27:17,200 Speaker 1: have something. The spirit is inside of all of us, 556 00:27:17,640 --> 00:27:19,520 Speaker 1: and all we have to do is and act it, 557 00:27:19,640 --> 00:27:22,600 Speaker 1: and then God opens up the windows and make it happen. 558 00:27:23,040 --> 00:27:25,239 Speaker 1: So if you, you know, as a man thinking, so 559 00:27:25,400 --> 00:27:28,080 Speaker 1: is he. So if you're thinking of something all the time, 560 00:27:28,440 --> 00:27:31,160 Speaker 1: the spirit is gonna bring people around you to make 561 00:27:31,240 --> 00:27:34,720 Speaker 1: that happen. You just gotta be open minded to see 562 00:27:34,760 --> 00:27:37,840 Speaker 1: it happening. You know, you gotta be open minded and 563 00:27:37,920 --> 00:27:41,480 Speaker 1: know that you're blessed you and you you're a child 564 00:27:41,480 --> 00:27:43,840 Speaker 1: of God on this earth. So when I started my 565 00:27:43,880 --> 00:27:45,840 Speaker 1: business and people say you were crazy be queening your 566 00:27:45,880 --> 00:27:48,280 Speaker 1: job if you making sixty dollars a year, and back 567 00:27:48,280 --> 00:27:50,639 Speaker 1: in those days that was a lot of money, I said, no, 568 00:27:50,760 --> 00:27:52,880 Speaker 1: I'm gonna start my own business because I've had enough 569 00:27:53,000 --> 00:27:55,280 Speaker 1: of white America. I Am not going to continue to 570 00:27:55,280 --> 00:27:57,959 Speaker 1: get these big bonus checks at Chrystmas time. I know 571 00:27:58,000 --> 00:28:00,440 Speaker 1: how much money's got to be making. So I'm gonna 572 00:28:00,440 --> 00:28:03,359 Speaker 1: start my own business. And I started out of my house, 573 00:28:03,760 --> 00:28:06,040 Speaker 1: just like most people do. You gotta start at the basic, 574 00:28:06,480 --> 00:28:08,640 Speaker 1: you know. I turned my living room into a conference room. 575 00:28:08,680 --> 00:28:11,240 Speaker 1: I died in room into a meeting room. I turned 576 00:28:11,280 --> 00:28:13,760 Speaker 1: one of my bedrooms into an office. I turned my 577 00:28:13,800 --> 00:28:17,280 Speaker 1: garage into a comfort into a warehouse, and I turned 578 00:28:17,320 --> 00:28:20,439 Speaker 1: the back porch into a training facility for my kids. 579 00:28:20,800 --> 00:28:23,280 Speaker 1: And I took off from there, and within three years 580 00:28:23,359 --> 00:28:26,520 Speaker 1: later I started meeting people like Mr. NH. Brother who 581 00:28:26,520 --> 00:28:29,840 Speaker 1: became a mentor to me, Mr H. J. Russell back. 582 00:28:29,880 --> 00:28:32,080 Speaker 1: You know, you know those people really wanted to help 583 00:28:32,119 --> 00:28:35,560 Speaker 1: as many African Americans as possible. You know there are 584 00:28:35,560 --> 00:28:37,280 Speaker 1: people out there to want to do that. But if 585 00:28:37,320 --> 00:28:39,360 Speaker 1: you if you bring the clock back to right now 586 00:28:39,720 --> 00:28:41,840 Speaker 1: and you say, okay, what's going on at the trade 587 00:28:41,920 --> 00:28:44,560 Speaker 1: jobs because a lot of us they won't teaching in school, 588 00:28:44,640 --> 00:28:47,080 Speaker 1: and that that's a that's a big failure for all 589 00:28:47,120 --> 00:28:50,040 Speaker 1: our politicians right now. Because if you go to the 590 00:28:50,040 --> 00:28:52,920 Speaker 1: ib W, where I came out. You're not gonna see 591 00:28:52,920 --> 00:28:56,479 Speaker 1: that many black electricians. You're gonna see spannings. They're not 592 00:28:56,600 --> 00:29:00,160 Speaker 1: teaching the blacks the electrical, the plumber, and the op 593 00:29:00,240 --> 00:29:03,200 Speaker 1: entry because they don't have to do that anymore. They 594 00:29:03,320 --> 00:29:06,040 Speaker 1: was mandated to teach us that when we came up, 595 00:29:06,320 --> 00:29:08,160 Speaker 1: so a lot of us. When we learned the trade, 596 00:29:08,960 --> 00:29:11,280 Speaker 1: you learn how to do job costs, you learn how 597 00:29:11,320 --> 00:29:14,240 Speaker 1: to do takeoffs. So you you were talked how to 598 00:29:14,320 --> 00:29:17,280 Speaker 1: run a business in a certain way, you would talk 599 00:29:17,360 --> 00:29:19,680 Speaker 1: these things. So when you say, okay, I'm gonna talk 600 00:29:19,760 --> 00:29:22,680 Speaker 1: my business, you already know because you already talked how 601 00:29:22,720 --> 00:29:25,920 Speaker 1: to read blueprints, you know, things that you really needed 602 00:29:25,960 --> 00:29:28,640 Speaker 1: to know in life to be able to propel in 603 00:29:28,680 --> 00:29:31,720 Speaker 1: this world. So you know, it's unfortunate there that when 604 00:29:31,720 --> 00:29:33,600 Speaker 1: you look at Georgia Power and some of these companies 605 00:29:33,640 --> 00:29:35,640 Speaker 1: out there, if you pay attention to the people who 606 00:29:35,720 --> 00:29:39,080 Speaker 1: working on these trucks, they're not that many African Americans anymore. 607 00:29:39,760 --> 00:29:42,640 Speaker 1: Where generation, for three generations, there was a lot of 608 00:29:42,640 --> 00:29:46,440 Speaker 1: African Americans doing these trade jobs. So you always say 609 00:29:47,000 --> 00:29:49,640 Speaker 1: kids are going to college, eight percent of our kids 610 00:29:49,640 --> 00:29:52,719 Speaker 1: are not going to college. We are not focusing on 611 00:29:52,760 --> 00:29:55,440 Speaker 1: the eight percent of the kids that just don't want 612 00:29:55,440 --> 00:29:58,240 Speaker 1: to go to college. I was not college material, so 613 00:29:58,440 --> 00:30:01,160 Speaker 1: me learning the trade, that was the perfect thing for 614 00:30:01,200 --> 00:30:03,640 Speaker 1: me because I was good with my hands. Because when 615 00:30:03,680 --> 00:30:05,600 Speaker 1: I came up, we worked on our own cars. We 616 00:30:05,720 --> 00:30:08,920 Speaker 1: changed our own transmissions, we were putting our own we 617 00:30:09,080 --> 00:30:11,520 Speaker 1: change our own tires. You as a kid that they 618 00:30:11,680 --> 00:30:16,680 Speaker 1: to change the time. Pretty funny about called triple A. 619 00:30:17,600 --> 00:30:19,400 Speaker 1: Look at the app. They're gonna look for that phone. No, 620 00:30:19,600 --> 00:30:23,640 Speaker 1: that app? You know, you know, you know. The beauty 621 00:30:23,640 --> 00:30:26,520 Speaker 1: of talking to you, Mr Brown is that um, you know, 622 00:30:26,720 --> 00:30:29,160 Speaker 1: and I consider myself a knowledgeable person, a person that 623 00:30:29,200 --> 00:30:32,959 Speaker 1: has a lot of excellent life experiences. For wow, you 624 00:30:33,000 --> 00:30:36,080 Speaker 1: are a wow guy. You are a pie piper of 625 00:30:36,160 --> 00:30:39,080 Speaker 1: information and and and it's really and I say that 626 00:30:39,200 --> 00:30:43,440 Speaker 1: with with genuine uh happiness because of the fact that 627 00:30:43,840 --> 00:30:46,360 Speaker 1: you know, I'm sixty four and you're sixty six. And 628 00:30:46,640 --> 00:30:48,960 Speaker 1: you know, people always say people get stung when I 629 00:30:48,960 --> 00:30:51,040 Speaker 1: tell them that age, because you know, I'm gonna be 630 00:30:51,040 --> 00:30:53,480 Speaker 1: I would tell people, don't use ages an excuse. You know, 631 00:30:53,600 --> 00:30:57,160 Speaker 1: live your life. Fifteen I was I was a diagnosed 632 00:30:57,160 --> 00:30:59,520 Speaker 1: with cancer and it's fortunately I'm living my life I'm 633 00:30:59,520 --> 00:31:02,000 Speaker 1: living life, not because I was diagnosed with cancer, Because 634 00:31:02,000 --> 00:31:04,760 Speaker 1: I'm living my life because life is allowed is God 635 00:31:04,760 --> 00:31:07,080 Speaker 1: to give me the opportunity to live. And when I 636 00:31:07,120 --> 00:31:09,320 Speaker 1: look at you, I want to let you know, Please know, 637 00:31:09,920 --> 00:31:11,920 Speaker 1: I don't want this to be our last conversation you 638 00:31:12,320 --> 00:31:13,560 Speaker 1: uh you know it once a quarter if I can 639 00:31:13,560 --> 00:31:16,000 Speaker 1: get you on the show, just just motivation. Please come on, 640 00:31:16,040 --> 00:31:17,800 Speaker 1: Money make a conversation. When I call you, Mr Brown, 641 00:31:17,800 --> 00:31:20,880 Speaker 1: please don't shot me out. Okay, that's not a problem. 642 00:31:20,880 --> 00:31:23,000 Speaker 1: I've gone through what you've gone through. I've gone through 643 00:31:23,080 --> 00:31:25,600 Speaker 1: cancer three times. I know it's in the food that 644 00:31:25,640 --> 00:31:28,680 Speaker 1: we eat. Our neighborhoods of food desert. We've got to 645 00:31:28,680 --> 00:31:33,000 Speaker 1: eat a raw vision vegan type diet. You know what 646 00:31:33,080 --> 00:31:36,240 Speaker 1: our grandparents grew up on that never even knew what 647 00:31:36,320 --> 00:31:39,760 Speaker 1: the doctor looked like. Absolutely, you know I fought those 648 00:31:39,760 --> 00:31:42,560 Speaker 1: battles and I know exactly what it takes to now 649 00:31:42,720 --> 00:31:45,760 Speaker 1: continue to keep my body here because uh, you know, 650 00:31:45,920 --> 00:31:48,320 Speaker 1: uh on the show so we can tell le story. 651 00:31:48,520 --> 00:31:50,880 Speaker 1: I gotta run, Sir, You've been amazing. Thank you for 652 00:31:50,920 --> 00:31:54,280 Speaker 1: coming on Money Making Conversations and masterclass. Macy your A Brown. 653 00:31:55,400 --> 00:31:57,479 Speaker 1: Thank you so much for having you're awesome. Thank you,