WEBVTT - Bloomberg Businessweek Weekend - October 3rd, 2025

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<v Speaker 1>This is Bloomberg Business Week Daily, reporting from the magazine

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<v Speaker 1>that helps global leaders stay ahead with insight on the people, companies,

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<v Speaker 1>and trends shaping today's complex economy. Plus global business finance

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<v Speaker 1>and tech news as it happens. Bloomberg Business Week Daily

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<v Speaker 1>with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>Hi, everyone, welcome to the weekend edition of Bloomberg Business Week.

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<v Speaker 2>A US government shutdown and as a result, a monthly

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<v Speaker 2>jobs report from the government that didn't happen. And catch

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<v Speaker 2>the latest on all of this, just head to the

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<v Speaker 2>Bloomberg or Bloomberg dot Com. Also this week, and from Washington,

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<v Speaker 2>pharma stocks rallying on an announcement from the White House.

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<v Speaker 2>We've got a deep dive into what exactly it means

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<v Speaker 2>for drug companies and for patients.

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<v Speaker 3>And the mobile satellite company who stocks shot up as

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<v Speaker 3>well as it looks to go against Elon and SpaceX.

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<v Speaker 3>Then from Amazon's device overhaul to take on Apple in

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<v Speaker 3>the era of AI and metas latest day eyeglasses, to

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<v Speaker 3>Peloton pumping up prices and Aura's new ceramic ring. What

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<v Speaker 3>you need to know from Bloomberg's Mark German. That and

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<v Speaker 3>the exercise suit that amplifies your muscles by way of

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<v Speaker 3>electric pulses and maybe makes you look like a superhero.

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<v Speaker 2>Yes, indeed, all that to come. We start with earnings

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<v Speaker 2>officially just around the corner, but a few companies getting

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<v Speaker 2>us warmed up, including Carnival Corporation, the world's largest cruise

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<v Speaker 2>operator with a fleet of more than ninety ships and

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<v Speaker 2>brands including Carnival Cruise Line its name, Sake Brand, Holland

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<v Speaker 2>America Lines, Princess Seaborn, and a few more.

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<v Speaker 3>The company a great read on the consumer, on travel,

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<v Speaker 3>and on the economy. Josh Weinstein, President, CEO and chief

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<v Speaker 3>Climate Officer of Carnival Corporation joined us on the day

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<v Speaker 3>the company reported record revenue and raised its full year

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<v Speaker 3>earnings forecast for the third straight quarter. Still, investors weren't impressed.

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<v Speaker 4>We did set a record for demand for our yield,

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<v Speaker 4>and that was across North American brands and European brands,

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<v Speaker 4>both coming in four percent higher year over year, which

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<v Speaker 4>is great consistency. We also saw that that improvement was

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<v Speaker 4>driven both by the ticket pricing and on board spending.

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<v Speaker 4>So all the trends that we have are really quite

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<v Speaker 4>positive and it's all helped lead to thirteen percent ROIIC,

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<v Speaker 4>something we haven't seen since got about twenty years now,

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<v Speaker 4>the highest operating income in EBITDA on a per unit

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<v Speaker 4>basis that we've seen in twenty years, record net income.

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<v Speaker 4>So the teams are working hard and delivering over delivering,

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<v Speaker 4>and we'll continue to try to do that.

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<v Speaker 3>We're going to talk about all of that. Stiefel, an

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<v Speaker 3>analyst over at Steple, pointing to a lower than expected

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<v Speaker 3>fourth quarter net yields guidance. It's a measure of the

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<v Speaker 3>amount of revenue you earn per available lower birthday. Are

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<v Speaker 3>you just being conservative with this guidance because it sounds

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<v Speaker 3>like things are going pretty well.

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<v Speaker 4>Yeah, things are going pretty well. It's consistent to what

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<v Speaker 4>we said the guidance would be back in June if

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<v Speaker 4>you backed into what the fourth quarter would be. As

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<v Speaker 4>a matter of fact, we kept the second half overall

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<v Speaker 4>consist in to where we were in December because we

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<v Speaker 4>did experience a lot of volatility over the first half

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<v Speaker 4>of the year given macroeconomic geopolitical events. But what we

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<v Speaker 4>saw is, you know, we've outperformed every single quarter and

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<v Speaker 4>that includes the third quarter, and we're going to work

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<v Speaker 4>hard to try to outperform. Again, we're projecting yields in

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<v Speaker 4>the fourth quarter that demand to be, you know, nicely

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<v Speaker 4>over four percent, just like we ended the third quarter.

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<v Speaker 4>So the trajectory is the trajectory is good.

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<v Speaker 2>I'm Josh, great to have you here, and I'm looking

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<v Speaker 2>at your share price for the year up almost eighteen percent,

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<v Speaker 2>so easily outperforming the broader market. I mean, what's going

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<v Speaker 2>on with the consumer? You guys track the ins and

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<v Speaker 2>outs of it in terms of bookings, what the spend

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<v Speaker 2>is on the ship when they get off the ship.

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<v Speaker 2>So I'm just curious, how do you characterize the consumer

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<v Speaker 2>and who's who's going on who's jumping on board with

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<v Speaker 2>you guys.

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<v Speaker 4>So I'd say the consumer is strong. I think that's

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<v Speaker 4>a pretty consistent word that we've been using for the

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<v Speaker 4>past couple of years. And yes, we do see ebbs

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<v Speaker 4>and flows, and we see gyrations in the backdrop and

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<v Speaker 4>the macroeconomics. But at the end of the day, what

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<v Speaker 4>we have to offer is a very very amazing value

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<v Speaker 4>to what you can get by doing any other type

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<v Speaker 4>of holiday, any other type of vacation, and people pay

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<v Speaker 4>for it. And the great thing is even though they're

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<v Speaker 4>paying more for our experiences than they did last year

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<v Speaker 4>and the year before and the year before that, the

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<v Speaker 4>gap to land based vacations is still huge. And so

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<v Speaker 4>if there is a weakness and pull back in consumer sentiment,

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<v Speaker 4>that bodes very well for us because people are looking

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<v Speaker 4>to stretch their dollar even further and figuring out how

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<v Speaker 4>do I get an amazing holiday because I need one,

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<v Speaker 4>and spend as thoughtfully as I possibly can, and we

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<v Speaker 4>turn up very well when you line us up against

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<v Speaker 4>the alternatives.

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<v Speaker 2>Well, it's cool about talking with you, and I know

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<v Speaker 2>Carnival is your big brand, but I mean you have

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<v Speaker 2>multiple brands, and I know you've consolidated internment in terms

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<v Speaker 2>of some of the groupings. But you talked about positive

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<v Speaker 2>momentum on all of the brands or is there one

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<v Speaker 2>in particular that you're really seeing some standout activity.

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<v Speaker 4>Well, you know, we have a as I said in

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<v Speaker 4>my notes this morning, we have an internal leader board

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<v Speaker 4>obviously with our with our eight world class brands, and

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<v Speaker 4>we encourage the competition and everybody sees who's on top

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<v Speaker 4>and who's marching forward. And you know, the two strongest

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<v Speaker 4>brands on top of our leader board of returns are

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<v Speaker 4>Carnival Cruise Line, which is America's cruise line, and Iida Cruises,

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<v Speaker 4>which is which is the equivalent in Germany. And the

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<v Speaker 4>great thing is as strong as they are and as

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<v Speaker 4>high as they are, they're they're looking over their shoulder

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<v Speaker 4>because everybody is making improvement year over year, and that

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<v Speaker 4>stretches across both North America and Europe as well. And

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<v Speaker 4>the great thing is, despite the fact that we're showing

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<v Speaker 4>so much improvement, only about half of our brands are

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<v Speaker 4>back to where they were in returns since before our

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<v Speaker 4>pause before twenty twenty. Only half of them are at

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<v Speaker 4>their historical peak. So I know the latent demand. They'll

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<v Speaker 4>part of the latent potential that is in our brands,

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<v Speaker 4>and they are marching forward at pace and you can

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<v Speaker 4>see the results on a consolidated basis for the corporation.

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<v Speaker 1>Josh.

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<v Speaker 2>One of the things we always talk about is, and

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<v Speaker 2>we have folks here who are They do one cruise,

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<v Speaker 2>they do another cruise, they do another cruise. And I've

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<v Speaker 2>been on a.

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<v Speaker 5>Carnival ship where I'm talking about Charlie Pah, Yeah I am.

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<v Speaker 5>But I've been on an elevator where I've talked to

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<v Speaker 5>people in the elevator and they're like, yeah, you know,

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<v Speaker 5>this is our tenth cruise or a fifth cruise. I

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<v Speaker 5>am curious what's the mix between new passengers who are

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<v Speaker 5>experienced Carnival for the first time versus those who are

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<v Speaker 5>coming back for a second, third, fourth, fifth, whatever time

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<v Speaker 5>on one of your ships.

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<v Speaker 4>Yeah, so I'll speak holistically and then I can get

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<v Speaker 4>a little bit more specific. But holistically, we got about

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<v Speaker 4>a third of our guests at any one time are

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<v Speaker 4>going to be new to cruise, and the remainder is

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<v Speaker 4>going to be a mix of brand loyalists and those

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<v Speaker 4>who cruise in general, and they might go on various

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<v Speaker 4>brands and they're back on board one of our ships

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<v Speaker 4>one of our brands. It really is dependent on the

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<v Speaker 4>profile of the brand and the cruise because there is

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<v Speaker 4>a huge different in between a three night or quick

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<v Speaker 4>getaway for the weekend out of Miami and going on

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<v Speaker 4>a Quneyard ship for one hundred and twenty night world cruise.

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<v Speaker 3>Josh, I want to have a quick corporate finance question

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<v Speaker 3>with you, because you said something on the call that

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<v Speaker 3>got my interest, and I know a lot of interest

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<v Speaker 3>from investors. Leverage is now down to three point six

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<v Speaker 3>times net debt to ibadah, you'll be able to return

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<v Speaker 3>cash to shareholders when that metric gets to three point

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<v Speaker 3>five percent. Can you get more color here on the

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<v Speaker 3>size and scope of that just thirty seconds, what a

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<v Speaker 3>dividend would look like, what buybacks would look like, and

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<v Speaker 3>when exactly that would happen.

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<v Speaker 4>Well, what we said on the call is, you know,

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<v Speaker 4>we finally got that line of site to three and

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<v Speaker 4>a half times, and from a pro form of perspective,

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<v Speaker 4>after we do a couple of things that we talked

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<v Speaker 4>about on the call, we expect to get to that

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<v Speaker 4>three and a half times, you know, very early in

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<v Speaker 4>our fiscal twenty twenty six, and that really gives us

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<v Speaker 4>freedom to not only continue to responsibly de lever but

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<v Speaker 4>also start that process of returning cash to shareholders. Having

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<v Speaker 4>a dividend is very important to us. Historically we've been

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<v Speaker 4>a dividend paying company, and we know that that opens

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<v Speaker 4>new doors for investors. It gives ongoing yield, and that's

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<v Speaker 4>a great thing for a company to be able to

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<v Speaker 4>guarantee to its shareholders. So that is really priority one

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<v Speaker 4>after that continuing deleveraging, and that will happen in early

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<v Speaker 4>twenty twenty six.

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<v Speaker 3>That was Josh Weinstein, President, CEO and Chief Climate Officer

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<v Speaker 3>of Carnival Corporation.

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<v Speaker 2>Also happening this week, the AI build out and spend continues.

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<v Speaker 2>Corwe was one of the big stories. Shares of the

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<v Speaker 2>company surged after it signed a deal to supply meta

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<v Speaker 2>platforms with as much as fourteen point two billion dollars

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<v Speaker 2>worth of computing power, underscoring the massive cost of developing

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<v Speaker 2>and running advanced AI models while attracting AI and technology

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<v Speaker 2>investments is something the Kingdom of Bahrain is focused on

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<v Speaker 2>as it continues to diversify its economy away from oil.

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<v Speaker 3>On that we were joined by Her Excellency nor Bent

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<v Speaker 3>d Lee al KULAIF, CEO of the Bahrain Economic Development

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<v Speaker 3>Board and also the Kingdom's Minister of Sustainable Development. Her

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<v Speaker 3>focus bringing investment into Bahrain, including data centers.

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<v Speaker 6>Yeah, absolutely, it's important. I mean it's coming, it's not

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<v Speaker 6>it's already there. So we've had a WS set up

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<v Speaker 6>the first hyperscale data center in the Middle East in

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<v Speaker 6>Battery in a few years back. And again, as I mentioned,

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<v Speaker 6>the reason they chose Betteran is because of the regulation,

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<v Speaker 6>but also the strength of the human capital. You mentioned Oracle,

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<v Speaker 6>but we also have some regional and local investments for

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<v Speaker 6>data centers. So we're definitely seeing growth in that region

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<v Speaker 6>where international companies that wish to use that and take

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<v Speaker 6>advantage could come and plug and play and take advantage

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<v Speaker 6>of the data centers already available. But really because of

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<v Speaker 6>the demand, there's a lot of potential and opportunities for

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<v Speaker 6>companies that still wish to have data centers in the

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<v Speaker 6>region to come also and take advantage of that.

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<v Speaker 2>So I am curious. You said very optimistic. What's the

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<v Speaker 2>biggest pertal obstacle right now in you attracting further investment.

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<v Speaker 2>What's the thing that's difficult in terms of what you do.

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<v Speaker 6>I wouldn't say difficult, but we have to have a

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<v Speaker 6>lot of conversations to explain in the business environment and

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<v Speaker 6>talk about their characteristics what makes us different. But it's

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<v Speaker 6>all very very exciting, so we don't mind that at all.

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<v Speaker 2>And I also do think about, you know, something that's

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<v Speaker 2>certainly been front and set sent front of mind for us,

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<v Speaker 2>excuse me, and certainly coming off the you in General Assembly,

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<v Speaker 2>and you know, watching the turmoil that we've seen in

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<v Speaker 2>the in the in the region, how important is that

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<v Speaker 2>to the folks that you're talking with. It's companies, big

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<v Speaker 2>name companies that we know other investors in terms of investing.

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<v Speaker 2>Obviously not every kingdom or area within the Middle East

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<v Speaker 2>is the same, but you know the turmoil and the

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<v Speaker 2>and certainly the war that we've seen between Israel and Hamas,

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<v Speaker 2>how much of that the political situation sometimes slows things down.

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<v Speaker 6>You absolutely need safety and stability for companies to thrive,

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<v Speaker 6>for the economy to grow, and for us in Betty

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<v Speaker 6>and the region as a whole, We've always advocated for

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<v Speaker 6>a piece, We've always played a part on a regional level,

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<v Speaker 6>on an international level to advocate for a piece and stability,

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<v Speaker 6>and we continue to do that. At the same time,

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<v Speaker 6>the countries are very much focused on their economic strategies,

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<v Speaker 6>economic plans and continue to have conversations with companies and

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<v Speaker 6>for those that have any doubt, we just say come

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<v Speaker 6>and talk to us. We will, we will show you.

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<v Speaker 6>We will explain to you that the current business environment,

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<v Speaker 6>but we are blessed to have to have a very

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<v Speaker 6>stable in it, in a safe business environment.

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<v Speaker 2>I have one last question too, and I'm just curious

0:11:33.559 --> 0:11:36.920
<v Speaker 2>when you do have questions with investors obviously well known companies,

0:11:36.920 --> 0:11:39.000
<v Speaker 2>big companies. I'm sure folks do their homework, but what

0:11:39.080 --> 0:11:42.120
<v Speaker 2>is the thing that you think they don't really understand

0:11:42.400 --> 0:11:45.719
<v Speaker 2>about Bahrain and in terms of the economy and what

0:11:45.720 --> 0:11:46.880
<v Speaker 2>you guys are doing.

0:11:47.960 --> 0:11:51.160
<v Speaker 6>I think how diversified the economy is something probably people

0:11:51.200 --> 0:11:54.480
<v Speaker 6>do not realize and given the journey and we've had

0:11:54.480 --> 0:11:58.400
<v Speaker 6>a long journey off reform, our journey in reform and

0:11:58.679 --> 0:12:01.280
<v Speaker 6>achieving the diversification that we're achieved today with eighty five

0:12:01.320 --> 0:12:04.800
<v Speaker 6>percent of the economy being non oil, with a large

0:12:04.800 --> 0:12:08.040
<v Speaker 6>manufacturing sector in nuge for financial services sector and others as well,

0:12:08.040 --> 0:12:10.600
<v Speaker 6>it's something people do not realize and what that means

0:12:10.640 --> 0:12:13.679
<v Speaker 6>is for years and years, for decades, we've built knowledge

0:12:13.720 --> 0:12:17.440
<v Speaker 6>and know how in our people, in our infrastructure, in

0:12:17.480 --> 0:12:19.680
<v Speaker 6>our regulation and the way we do business and the

0:12:19.679 --> 0:12:22.480
<v Speaker 6>way we work with the private sector as well. So

0:12:22.520 --> 0:12:25.040
<v Speaker 6>that's something that I think always surprises people when we

0:12:25.040 --> 0:12:25.520
<v Speaker 6>talk to them.

0:12:25.760 --> 0:12:29.599
<v Speaker 3>Our thanks to her Excellency or bent Lee al Koulev,

0:12:29.800 --> 0:12:32.839
<v Speaker 3>CEO of the Bobrain Economic Development Board and also the

0:12:32.920 --> 0:12:35.040
<v Speaker 3>Kingdom's Minister of Sustainable Development.

0:12:35.240 --> 0:12:38.240
<v Speaker 2>Coming up on Bloomberg BusinessWeek, once doc at Shot up

0:12:38.240 --> 0:12:40.920
<v Speaker 2>this week on news and analyst upgrade and a mission

0:12:40.960 --> 0:12:43.080
<v Speaker 2>to maybe go head ahead with SpaceX.

0:12:43.280 --> 0:12:47.319
<v Speaker 3>The president of AST space Mobile is next. This is Bloomberg.

0:12:50.559 --> 0:12:54.720
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:12:54.800 --> 0:12:57.360
<v Speaker 1>Tim Stenovek on Bloomberg Radio.

0:12:58.280 --> 0:13:00.920
<v Speaker 2>If you think of satellites in space, you often think

0:13:00.920 --> 0:13:04.440
<v Speaker 2>about Elon Musk and SpaceX, and yet there are a

0:13:04.440 --> 0:13:07.600
<v Speaker 2>few other players in the space, among them Ast space Mobile.

0:13:07.880 --> 0:13:10.160
<v Speaker 2>Shares of the company man taking off this week, up

0:13:10.200 --> 0:13:12.600
<v Speaker 2>about two hundred and ten percent year to date. It

0:13:12.679 --> 0:13:15.120
<v Speaker 2>is a nearly twenty three No, it's more than twenty

0:13:15.120 --> 0:13:18.440
<v Speaker 2>three billion dollar market cap. It's a wireless telecom company

0:13:18.440 --> 0:13:22.360
<v Speaker 2>deploying satellites in space to be accessible for smartphones. And

0:13:22.400 --> 0:13:25.520
<v Speaker 2>Barclay's raise the firm's price target to sixty dollars a

0:13:25.600 --> 0:13:28.560
<v Speaker 2>year from thirty seven and keeps an overweight rating on

0:13:28.600 --> 0:13:31.480
<v Speaker 2>the share stock at sixty five and change. Delighted to

0:13:31.480 --> 0:13:34.480
<v Speaker 2>have with us, Scott Wasnwski. He is president of AST

0:13:34.600 --> 0:13:39.280
<v Speaker 2>Space Mobile, as we said, joining us from Boston. So

0:13:39.360 --> 0:13:41.160
<v Speaker 2>great to have you here with us. Scott, You've got

0:13:41.200 --> 0:13:43.520
<v Speaker 2>to be busy. It sounds like you're super busy. If

0:13:43.520 --> 0:13:46.440
<v Speaker 2>I do a search. There's like various press releases coming out.

0:13:47.400 --> 0:13:50.640
<v Speaker 2>You're Bluebirds satellites eight to sixteen. They're in various stages

0:13:50.679 --> 0:13:54.560
<v Speaker 2>of production. My understanding is you guys have plan launches

0:13:54.600 --> 0:13:57.040
<v Speaker 2>every one to two three months on average this year

0:13:57.080 --> 0:13:59.760
<v Speaker 2>and into next year. You're on track to complete forty

0:13:59.800 --> 0:14:02.120
<v Speaker 2>five used to raise by early next year and expect

0:14:02.320 --> 0:14:04.480
<v Speaker 2>forty five to sixty satellites in orbit by the end

0:14:04.480 --> 0:14:06.640
<v Speaker 2>of twenty twenty six. Tell me if I've got it

0:14:06.640 --> 0:14:08.640
<v Speaker 2>all right, and tell us about this build out and

0:14:08.679 --> 0:14:12.000
<v Speaker 2>capabilities and who ultimately is signing up to use it.

0:14:12.600 --> 0:14:15.000
<v Speaker 7>Well, thank you for having us. You know, our company

0:14:15.040 --> 0:14:19.280
<v Speaker 7>is entirely focused on this opportunity of providing wireless access

0:14:19.320 --> 0:14:22.080
<v Speaker 7>from space directly to the phone in your pocket. So

0:14:22.200 --> 0:14:24.680
<v Speaker 7>to do this, we're vertical integrated. We build our own

0:14:24.720 --> 0:14:27.880
<v Speaker 7>satellites as you were just discussing, and we're based in

0:14:27.960 --> 0:14:30.520
<v Speaker 7>Texas here in the United States, and we're partnered with

0:14:30.560 --> 0:14:33.760
<v Speaker 7>over fifty mobile network operators globally. That's how we go

0:14:33.760 --> 0:14:35.920
<v Speaker 7>to market because that's those are the folks who have

0:14:36.640 --> 0:14:39.720
<v Speaker 7>the customers today nearly three billion of them with the

0:14:39.720 --> 0:14:42.800
<v Speaker 7>partners that we have. So we're focused on building this

0:14:42.880 --> 0:14:45.960
<v Speaker 7>network out We have about an eight year history as

0:14:45.960 --> 0:14:48.840
<v Speaker 7>a company. We have over thirty seven hundred patent and

0:14:48.880 --> 0:14:52.400
<v Speaker 7>patent pending claims on developing this new technology. It sounds

0:14:52.440 --> 0:14:55.760
<v Speaker 7>far fetched at first, talking to your regular small phone

0:14:55.760 --> 0:14:58.440
<v Speaker 7>in your pocket from low earth orbit, but that's the

0:14:58.480 --> 0:15:01.520
<v Speaker 7>capability that we have. And this is really important, I

0:15:01.560 --> 0:15:04.720
<v Speaker 7>think for everyone because there's six billion phones out there

0:15:04.720 --> 0:15:07.880
<v Speaker 7>in the world, and as we know, we depend on

0:15:07.880 --> 0:15:10.880
<v Speaker 7>connectivities so much and it's very important that that phone works,

0:15:10.880 --> 0:15:14.400
<v Speaker 7>whether it's convenience, peace of mind, or emergencies, and that's

0:15:14.440 --> 0:15:15.160
<v Speaker 7>what we're focused on.

0:15:15.320 --> 0:15:18.520
<v Speaker 3>Starlink has partnered with T Mobile. You have partnered with

0:15:18.640 --> 0:15:21.400
<v Speaker 3>AT and T and Verizon. What can you tell customers

0:15:21.720 --> 0:15:25.080
<v Speaker 3>about when they can actually expect continuous coverage nationally and

0:15:25.320 --> 0:15:28.720
<v Speaker 3>perhaps even globally as a result of this partnership.

0:15:29.760 --> 0:15:33.040
<v Speaker 7>Right, And so we actually have investment from about six

0:15:33.120 --> 0:15:35.600
<v Speaker 7>different mobile network operators around the world, as well as

0:15:35.640 --> 0:15:38.320
<v Speaker 7>American Tower, who's the largest tower company in the world.

0:15:38.440 --> 0:15:41.120
<v Speaker 7>In Google and so in the United States. Yes, like

0:15:41.120 --> 0:15:43.080
<v Speaker 7>you said, we're partnered with AT and T and Verizon,

0:15:43.120 --> 0:15:47.240
<v Speaker 7>both investors, and it's very important for us to have

0:15:47.280 --> 0:15:50.320
<v Speaker 7>that close relationship because the way, we've built a company,

0:15:50.520 --> 0:15:55.240
<v Speaker 7>our services built purpose built for the mobile phone in

0:15:55.240 --> 0:15:57.960
<v Speaker 7>your pocket, so that it just works. And the key

0:15:57.960 --> 0:16:00.240
<v Speaker 7>there is to be deeply integrated with the operator and

0:16:00.320 --> 0:16:02.520
<v Speaker 7>solve the operator's problem so they can deliver value to

0:16:02.560 --> 0:16:07.560
<v Speaker 7>their customers. So we're organized today around getting service out

0:16:07.760 --> 0:16:11.400
<v Speaker 7>next year, and we're currently have about five satellites in orbit.

0:16:11.440 --> 0:16:14.400
<v Speaker 7>We just announced our plans to deliver number six and

0:16:14.440 --> 0:16:17.280
<v Speaker 7>seven to the launch pad and as you said earlier,

0:16:17.360 --> 0:16:19.320
<v Speaker 7>we're looking to put up forty five to sixty by

0:16:19.320 --> 0:16:21.840
<v Speaker 7>the end of next year. And so this capability is

0:16:22.120 --> 0:16:24.680
<v Speaker 7>very important in the United States but also around the world.

0:16:24.800 --> 0:16:27.840
<v Speaker 2>Well, tell us like who you anticipate or who are

0:16:28.360 --> 0:16:32.320
<v Speaker 2>right now your biggest customers. I'm curious about commercial, residential,

0:16:32.400 --> 0:16:34.840
<v Speaker 2>and I'm also curious about government.

0:16:37.320 --> 0:16:40.240
<v Speaker 7>Well, that's right. And the important thing about our company

0:16:40.240 --> 0:16:42.280
<v Speaker 7>too is you know, space has historically been a bit

0:16:42.280 --> 0:16:44.440
<v Speaker 7>of a niche. You know, if you live in a

0:16:44.480 --> 0:16:46.480
<v Speaker 7>rural area or if you're on a plane and you

0:16:46.520 --> 0:16:49.480
<v Speaker 7>want connectivity, there are nice little markets there. But this

0:16:49.560 --> 0:16:51.880
<v Speaker 7>is about going to the mass market. The six billion

0:16:52.160 --> 0:16:55.160
<v Speaker 7>mobile phones in the world, and so that goes for

0:16:55.200 --> 0:16:57.400
<v Speaker 7>people who live, work, and travel go in and out

0:16:57.400 --> 0:16:59.800
<v Speaker 7>of coverage who have greater ability to pay and want

0:16:59.800 --> 0:17:02.560
<v Speaker 7>that convenience, as well as people who live perhaps in

0:17:02.600 --> 0:17:05.040
<v Speaker 7>rural areas who don't have good connectivity or are one

0:17:05.119 --> 0:17:06.879
<v Speaker 7>to pay a little bit more a month to have

0:17:06.960 --> 0:17:09.600
<v Speaker 7>cellular broadband. Again, this is not a text service. This

0:17:09.680 --> 0:17:12.320
<v Speaker 7>is a cellular broadband service that we'll be selling. So

0:17:12.440 --> 0:17:16.760
<v Speaker 7>that's our US and really developed economy story. When you

0:17:16.760 --> 0:17:20.120
<v Speaker 7>go around the world, there's many countries though, where there's

0:17:20.160 --> 0:17:23.840
<v Speaker 7>over two billion people today who don't have good three

0:17:23.880 --> 0:17:26.040
<v Speaker 7>G or better service on their phones. That means two

0:17:26.080 --> 0:17:29.920
<v Speaker 7>G or nothing, and so market by market, our services

0:17:30.200 --> 0:17:34.240
<v Speaker 7>valuable to the users and the operators who support those

0:17:34.359 --> 0:17:37.280
<v Speaker 7>end users. And then you mentioned US government. That's been

0:17:37.320 --> 0:17:39.680
<v Speaker 7>a relatively new ad to our story in the last

0:17:39.720 --> 0:17:43.159
<v Speaker 7>two years, but given the defense and space backdrop in

0:17:43.160 --> 0:17:46.000
<v Speaker 7>the United States, this is something that's been front and

0:17:46.000 --> 0:17:47.920
<v Speaker 7>center for US for the last two years, and we're

0:17:47.920 --> 0:17:50.760
<v Speaker 7>already providing services to the US government for a more bit.

0:17:51.080 --> 0:17:54.120
<v Speaker 2>So, Scott, you probably know this little company called SpaceX

0:17:54.440 --> 0:17:56.959
<v Speaker 2>that is out there and I'm just curious. They did

0:17:56.960 --> 0:17:59.080
<v Speaker 2>a deal with Echo Star. They became the first company

0:17:59.160 --> 0:18:02.639
<v Speaker 2>to a mask control of the satellite constellations in outer space,

0:18:03.320 --> 0:18:05.880
<v Speaker 2>the launch infrastructures to deliver them there, and the potential

0:18:05.920 --> 0:18:08.679
<v Speaker 2>for direct connections with mobile devices on the ground. So

0:18:09.440 --> 0:18:12.640
<v Speaker 2>there's SpaceX. There are kind of the big behemoth there,

0:18:13.000 --> 0:18:15.640
<v Speaker 2>the big player. There's you guys, there's Amazon dot Com

0:18:15.760 --> 0:18:18.919
<v Speaker 2>is global stock in the race for ubiquitous covers. How

0:18:18.960 --> 0:18:22.280
<v Speaker 2>do you plan to compete with starlink, which already has

0:18:22.320 --> 0:18:24.200
<v Speaker 2>thousands of satellites in orbit.

0:18:26.000 --> 0:18:28.320
<v Speaker 7>Right, and I think for the lame and it's important

0:18:28.320 --> 0:18:31.040
<v Speaker 7>to distinguish between service to a dish that you might

0:18:31.080 --> 0:18:33.919
<v Speaker 7>put on your house or on a car or on

0:18:33.960 --> 0:18:36.439
<v Speaker 7>a plane, and then the phone in your pocket. Right,

0:18:36.480 --> 0:18:38.280
<v Speaker 7>we all have Wi Fi at home, and then we

0:18:38.320 --> 0:18:39.560
<v Speaker 7>have a cell phone for when we're on the go.

0:18:40.080 --> 0:18:42.440
<v Speaker 7>So this is a market, the cellular market from space

0:18:42.480 --> 0:18:45.800
<v Speaker 7>that's brand new. You've seen some players start to enter it,

0:18:45.840 --> 0:18:49.480
<v Speaker 7>including Apple and Starlink, but we've been at this for

0:18:49.520 --> 0:18:52.800
<v Speaker 7>about eight years. This solution is tailor made, purpose built

0:18:52.840 --> 0:18:55.080
<v Speaker 7>for this solution. This is not an add on news

0:18:55.080 --> 0:18:57.520
<v Speaker 7>service for us. This is all we do and that's

0:18:57.520 --> 0:19:00.080
<v Speaker 7>why we've been able to garner such incredible support from

0:19:00.200 --> 0:19:03.199
<v Speaker 7>network operators globally, like like at and T and Verizon

0:19:03.200 --> 0:19:06.600
<v Speaker 7>in the US, Votaphone in Europe, racketin Mobile in Japan,

0:19:06.920 --> 0:19:11.119
<v Speaker 7>Bell Canada who we just announced cellular broadband testing in

0:19:11.160 --> 0:19:14.200
<v Speaker 7>from Canada today with who's also an investor in US.

0:19:14.520 --> 0:19:17.760
<v Speaker 7>So these are capabilities that have been developed with the

0:19:17.840 --> 0:19:21.320
<v Speaker 7>network operator in mind. We are focused on making their

0:19:21.320 --> 0:19:23.240
<v Speaker 7>network better so that they can deliver the value to

0:19:23.240 --> 0:19:23.639
<v Speaker 7>the customer.

0:19:23.640 --> 0:19:27.120
<v Speaker 2>Are you not saying that you're competing with SpaceX and Starlink,

0:19:27.119 --> 0:19:28.639
<v Speaker 2>that you're completely different businesses.

0:19:30.520 --> 0:19:33.880
<v Speaker 7>Well, we plan to go after the cellular user through

0:19:33.920 --> 0:19:37.480
<v Speaker 7>the mobile network operator. They also have a strategy, as

0:19:37.520 --> 0:19:41.080
<v Speaker 7>you said, that they're pursuing. But this is a market

0:19:41.119 --> 0:19:43.320
<v Speaker 7>that we think is big. It's gonna be worth tens

0:19:43.320 --> 0:19:45.760
<v Speaker 7>of billions of dollars. There's six billion phones out of

0:19:45.800 --> 0:19:47.359
<v Speaker 7>there that out in the world to go in and

0:19:47.359 --> 0:19:49.440
<v Speaker 7>out of coverage, and all of us know that feeling

0:19:49.480 --> 0:19:52.199
<v Speaker 7>when we don't have a signal, it's you're helpless, and

0:19:52.280 --> 0:19:55.119
<v Speaker 7>so we think that and all of our over fifty

0:19:55.160 --> 0:19:58.080
<v Speaker 7>network operator partners think that this is something that really

0:19:58.200 --> 0:20:01.119
<v Speaker 7>enhances the value of the cellul other plan that almost

0:20:01.200 --> 0:20:03.720
<v Speaker 7>all of us have, certainly in the United States, and

0:20:03.800 --> 0:20:04.600
<v Speaker 7>so that is a strategy.

0:20:04.680 --> 0:20:05.000
<v Speaker 8>That's good.

0:20:05.040 --> 0:20:07.199
<v Speaker 7>That's going to be a nice robust market and we

0:20:07.240 --> 0:20:09.159
<v Speaker 7>expect with our technology to be the leader in that

0:20:09.200 --> 0:20:10.720
<v Speaker 7>because we're doing broadband from space.

0:20:10.880 --> 0:20:13.000
<v Speaker 3>You mentioned your work with the US government over the

0:20:13.080 --> 0:20:15.080
<v Speaker 3>last two years. Can you expand on that a little bit?

0:20:15.119 --> 0:20:17.120
<v Speaker 3>What exactly are you doing for the US government?

0:20:18.480 --> 0:20:21.080
<v Speaker 7>Yeah, so it's probably worth taking a step back. You know,

0:20:21.119 --> 0:20:24.680
<v Speaker 7>we currently operate the five largest satellites and lower Earth

0:20:24.800 --> 0:20:29.159
<v Speaker 7>orbit commercially. You know that lower orbit for the layman is.

0:20:29.280 --> 0:20:30.880
<v Speaker 7>You know, that's what the space station is. It's much

0:20:30.920 --> 0:20:34.479
<v Speaker 7>closer to the planet. It's that lag you experienced when

0:20:34.520 --> 0:20:37.560
<v Speaker 7>you have a geosynchronous satellite. LEO solves all that. So

0:20:37.600 --> 0:20:40.679
<v Speaker 7>we have the largest satellites deployed in lowerth orbit. The

0:20:40.680 --> 0:20:43.159
<v Speaker 7>one we're shipping to the launch pad in two weeks

0:20:43.640 --> 0:20:46.719
<v Speaker 7>is three times the size, over twenty four hundred square feet.

0:20:46.880 --> 0:20:49.720
<v Speaker 7>So this is a unique technology that was developed to

0:20:49.800 --> 0:20:51.800
<v Speaker 7>talk to the small phone and to do it well

0:20:51.840 --> 0:20:55.439
<v Speaker 7>and to navigate cellular air crowded cellular airwaves. But it

0:20:55.480 --> 0:20:59.440
<v Speaker 7>also has other applications. So with our US government business,

0:20:59.440 --> 0:21:03.080
<v Speaker 7>we see up to ten different use cases, both communications

0:21:03.080 --> 0:21:06.480
<v Speaker 7>and non communications that can support the US government mission

0:21:06.520 --> 0:21:10.080
<v Speaker 7>for defense, and importantly, one of the ones we're testing

0:21:10.720 --> 0:21:13.360
<v Speaker 7>in orbit today and we've been doing it for over

0:21:13.400 --> 0:21:17.879
<v Speaker 7>a year, has really strategic and valuable implications, including potentially

0:21:17.880 --> 0:21:19.080
<v Speaker 7>for the Golden Dome project.

0:21:19.280 --> 0:21:22.960
<v Speaker 3>You also mentioned the notion that it's not just texting

0:21:23.800 --> 0:21:26.159
<v Speaker 3>and being able to make calls. This is broadband delivered

0:21:26.160 --> 0:21:28.800
<v Speaker 3>from a satellite to wherever you are in the world.

0:21:28.840 --> 0:21:31.960
<v Speaker 3>That's the idea here. What is the experience using the

0:21:32.040 --> 0:21:34.679
<v Speaker 3>phone in that environment and how could that be different

0:21:34.720 --> 0:21:37.679
<v Speaker 3>or similar than using a five GLTE network. What are

0:21:37.720 --> 0:21:38.800
<v Speaker 3>the speeds we're talking here?

0:21:40.200 --> 0:21:42.600
<v Speaker 7>That's right, And so from the beginning, and this again,

0:21:42.640 --> 0:21:44.840
<v Speaker 7>this is why we've been partnered with the network operators.

0:21:44.840 --> 0:21:46.800
<v Speaker 7>They've been in the room with us, testing and developing

0:21:46.800 --> 0:21:49.320
<v Speaker 7>this tech for five plus years. And what means is

0:21:49.359 --> 0:21:51.800
<v Speaker 7>we're integrated on the back end. You remember, everyone's got

0:21:51.840 --> 0:21:54.440
<v Speaker 7>a vision in their mind of calls in the old days,

0:21:54.440 --> 0:21:57.040
<v Speaker 7>where someone would be connecting the call and doing this. Well,

0:21:57.040 --> 0:21:59.520
<v Speaker 7>that technology still exists in the world, it's just done

0:21:59.560 --> 0:22:02.920
<v Speaker 7>with serve and with software, and so we're deeply integrated

0:22:02.960 --> 0:22:04.440
<v Speaker 7>on that side of the business so that the phone

0:22:04.920 --> 0:22:08.120
<v Speaker 7>just works. And so this is a native cellular broadband experience.

0:22:08.160 --> 0:22:10.240
<v Speaker 7>The user doesn't know that there's a difference unless we

0:22:10.359 --> 0:22:15.320
<v Speaker 7>want them to. And they can do text calling, native calling,

0:22:15.720 --> 0:22:19.440
<v Speaker 7>video streaming, and they can do all these applications and

0:22:20.119 --> 0:22:22.399
<v Speaker 7>it feels just like you're using your phone on an

0:22:22.520 --> 0:22:25.280
<v Speaker 7>LT in five G network. So how fast?

0:22:25.400 --> 0:22:28.479
<v Speaker 3>Like what are we talking megabits per second here? Up

0:22:28.520 --> 0:22:28.840
<v Speaker 3>and down?

0:22:28.880 --> 0:22:31.879
<v Speaker 7>So we've tested over twenty megabits per second to the

0:22:31.920 --> 0:22:34.760
<v Speaker 7>cell in the past couple of years with our satellites

0:22:34.760 --> 0:22:37.159
<v Speaker 7>in orbit with the you know, there was mention of

0:22:37.200 --> 0:22:39.680
<v Speaker 7>a spectrum deal a moment ago. We did our own

0:22:39.760 --> 0:22:45.320
<v Speaker 7>spectrum transaction earlier this year, a very similar type of spectrum,

0:22:45.320 --> 0:22:48.200
<v Speaker 7>which is about forty plus megahertz in the United States,

0:22:48.400 --> 0:22:50.720
<v Speaker 7>and with forty megahertz we can deliver one hundred and

0:22:50.720 --> 0:22:52.680
<v Speaker 7>twenty megabits to the cell on the ground. Now, how

0:22:52.680 --> 0:22:54.200
<v Speaker 7>you manage all the network traffic and how do you

0:22:54.240 --> 0:22:56.639
<v Speaker 7>go to market is a critical decision we make with

0:22:56.640 --> 0:22:58.959
<v Speaker 7>our partners around the world, including in the United States.

0:22:59.400 --> 0:23:03.040
<v Speaker 7>But there's only one way to get broadband capabilities from space,

0:23:03.080 --> 0:23:05.480
<v Speaker 7>and that's with a big satellite, and we have the biggest.

0:23:05.320 --> 0:23:07.720
<v Speaker 3>On the connection side of things. We're wondering too about

0:23:07.720 --> 0:23:10.440
<v Speaker 3>the experience of being inside and outside. Anyone who's used

0:23:10.480 --> 0:23:12.800
<v Speaker 3>like a garment head unit, for example, on a bike

0:23:12.880 --> 0:23:14.359
<v Speaker 3>knows that you have to use it outside to get

0:23:14.400 --> 0:23:17.320
<v Speaker 3>the cell signal. Can this coverage go inside buildings?

0:23:19.040 --> 0:23:21.160
<v Speaker 7>That's right, we can do one wall in. So some

0:23:21.200 --> 0:23:23.080
<v Speaker 7>of the success factors for that are the fact that

0:23:23.119 --> 0:23:25.479
<v Speaker 7>again we have a big satellite and we also use

0:23:25.520 --> 0:23:27.880
<v Speaker 7>low band spectrum. That's part of our partnership with AT

0:23:27.920 --> 0:23:30.640
<v Speaker 7>and T and Verizon is combining some low band spectrum

0:23:30.680 --> 0:23:33.720
<v Speaker 7>that they have from decades ago, and so the low

0:23:33.760 --> 0:23:36.960
<v Speaker 7>band spectrum propagation characters are the best, and as you

0:23:37.000 --> 0:23:39.240
<v Speaker 7>go into midband even then it's still pretty good. So

0:23:39.280 --> 0:23:41.880
<v Speaker 7>we can do about one wall in, which means a building,

0:23:42.200 --> 0:23:43.800
<v Speaker 7>means a car, means a plane.

0:23:43.920 --> 0:23:45.560
<v Speaker 2>Ah okay, that's what we were because I think there

0:23:45.560 --> 0:23:47.520
<v Speaker 2>were some folks like kind of messaging what is he

0:23:47.560 --> 0:23:50.400
<v Speaker 2>talking about? Hey, you mentioned that you guys have picked

0:23:50.480 --> 0:23:54.440
<v Speaker 2>up spectrum forty megahertz. Do you want to buy any

0:23:54.440 --> 0:23:55.680
<v Speaker 2>more if some comes up for auction.

0:23:57.000 --> 0:23:59.560
<v Speaker 7>Well, in the space world, there's two big bands of

0:23:59.600 --> 0:24:03.320
<v Speaker 7>spectrum that matter. It's called L and S. We just

0:24:03.440 --> 0:24:06.200
<v Speaker 7>purchased long term access to the L band in the

0:24:06.280 --> 0:24:09.119
<v Speaker 7>United States and Canada earlier this year, and that gives

0:24:09.160 --> 0:24:12.800
<v Speaker 7>us a big chunk of spectrum, the biggest available in

0:24:12.840 --> 0:24:14.879
<v Speaker 7>the most valuable wireless mark in the world, which is

0:24:14.920 --> 0:24:18.840
<v Speaker 7>the US. We also purchased an international filing that allows

0:24:18.920 --> 0:24:21.120
<v Speaker 7>us to go around the world and pick up other

0:24:21.160 --> 0:24:24.119
<v Speaker 7>pieces of spectrum for Space, So we're pretty happy with

0:24:24.160 --> 0:24:27.400
<v Speaker 7>our spectrum position now for those two moves. This again

0:24:28.040 --> 0:24:30.960
<v Speaker 7>is consistent with our historical strategy of sharing cellular spectrum

0:24:30.960 --> 0:24:33.080
<v Speaker 7>with the operators, but it gives us more lanes of

0:24:33.119 --> 0:24:36.160
<v Speaker 7>traffic and the ability to do better services to more subscribers.

0:24:36.160 --> 0:24:38.440
<v Speaker 7>So we like our strategy in both of those two

0:24:38.480 --> 0:24:39.160
<v Speaker 7>bands that matter.

0:24:39.320 --> 0:24:42.240
<v Speaker 2>All Right, We've got to run, so appreciate this deep dive.

0:24:42.280 --> 0:24:44.679
<v Speaker 2>I hope you'll come back keep us abreast of what

0:24:44.720 --> 0:24:45.720
<v Speaker 2>you guys are working on.

0:24:45.920 --> 0:24:49.240
<v Speaker 3>That was Scott was Newski, president of AST Space Mobile.

0:24:49.440 --> 0:24:52.600
<v Speaker 2>Still ahead on Bloomberg BusinessWeek. Pharmaceutical stocks popping up this

0:24:52.720 --> 0:24:54.760
<v Speaker 2>week on actions by the White House.

0:24:54.800 --> 0:24:59.040
<v Speaker 9>Visors committing to for all of the infrascriptured medications to Medicaid.

0:25:00.080 --> 0:25:02.399
<v Speaker 9>It will be at the most favored nations. Prices is

0:25:02.400 --> 0:25:03.960
<v Speaker 9>going to have a new Jim back to on bringing

0:25:04.040 --> 0:25:05.240
<v Speaker 9>Medicaid costs down.

0:25:05.400 --> 0:25:08.920
<v Speaker 3>And talk of cheaper drugs for Americans. That's next. This

0:25:09.119 --> 0:25:10.320
<v Speaker 3>is Bloomberg.

0:25:12.440 --> 0:25:15.560
<v Speaker 8>Seeing through the eyes of experts gives you a better view.

0:25:15.720 --> 0:25:17.840
<v Speaker 2>Another big IPO hits the market.

0:25:17.920 --> 0:25:20.560
<v Speaker 3>Clearly, I've been screaming this is an elegant shirt.

0:25:20.359 --> 0:25:23.639
<v Speaker 8>And at Bloomberg our market vision is twenty twenty.

0:25:23.880 --> 0:25:25.119
<v Speaker 3>Stocks just keep even higher.

0:25:25.200 --> 0:25:26.800
<v Speaker 1>There's still supply chain issues out there.

0:25:26.880 --> 0:25:28.280
<v Speaker 2>The inflation debate continues.

0:25:28.400 --> 0:25:31.320
<v Speaker 8>Bloomberg Radio context changes everything.

0:25:32.359 --> 0:25:34.639
<v Speaker 1>The data that matters for your investments.

0:25:34.680 --> 0:25:37.160
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0:25:37.000 --> 0:25:40.119
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0:25:40.160 --> 0:25:43.040
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0:25:43.080 --> 0:25:46.520
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0:25:46.640 --> 0:25:48.760
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0:25:48.880 --> 0:25:51.639
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0:25:51.760 --> 0:25:53.960
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0:25:54.000 --> 0:25:57.280
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0:25:57.400 --> 0:26:01.119
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0:26:02.800 --> 0:26:06.959
<v Speaker 8>This is Bloomberg Business Week Daily with Carol Masser and

0:26:07.040 --> 0:26:10.159
<v Speaker 8>Tim Steneveek on Bloomberg Radio and television.

0:26:10.520 --> 0:26:13.000
<v Speaker 3>Wall Street had long feared that President Trump would follow

0:26:13.080 --> 0:26:17.440
<v Speaker 3>through with threats to impose aggressive drug pricing policies, eroding

0:26:17.480 --> 0:26:21.720
<v Speaker 3>the pharmaceutical industry's profitability and depressing share prices. Those feares,

0:26:21.760 --> 0:26:24.040
<v Speaker 3>though largely laid to rest this week after Pfizer cut

0:26:24.080 --> 0:26:26.760
<v Speaker 3>a deal with the White House, the company negotiating a

0:26:26.800 --> 0:26:29.439
<v Speaker 3>three year reprieve on drug import tariffs in exchange for

0:26:29.440 --> 0:26:32.919
<v Speaker 3>a promise to reduce what it charges Medicaid. Here's why.

0:26:32.920 --> 0:26:35.399
<v Speaker 3>As your CEO Albert Borla at the White House alongside

0:26:35.400 --> 0:26:36.480
<v Speaker 3>President Trump.

0:26:36.760 --> 0:26:39.960
<v Speaker 11>The big winner of this deal clearly will be the

0:26:40.000 --> 0:26:43.400
<v Speaker 11>American pace. There is no doubt about it. They are

0:26:43.440 --> 0:26:48.280
<v Speaker 11>the ones that will see significant impact in their ability

0:26:48.320 --> 0:26:52.080
<v Speaker 11>to buy medicines. But I would argue that it is

0:26:52.119 --> 0:26:54.840
<v Speaker 11>not the only winner. I think who else is a

0:26:54.880 --> 0:26:59.560
<v Speaker 11>winner here? It is American innovation and American economy.

0:27:00.160 --> 0:27:02.600
<v Speaker 9>Another meeting next week on this. We have another great

0:27:02.640 --> 0:27:06.159
<v Speaker 9>company coming in similar kind of numbers, but we're going

0:27:06.240 --> 0:27:09.760
<v Speaker 9>to show you some one thousand percent drops in prices.

0:27:10.000 --> 0:27:12.600
<v Speaker 9>There has never been anything like this in the history

0:27:12.600 --> 0:27:13.320
<v Speaker 9>of medicine.

0:27:13.440 --> 0:27:16.560
<v Speaker 3>That was President Trump you just heard, and Pfizer CEO

0:27:16.600 --> 0:27:19.680
<v Speaker 3>Albert Borla. I just hope my high school math teacher

0:27:19.760 --> 0:27:21.560
<v Speaker 3>is not listening about a thousand percent drop.

0:27:21.680 --> 0:27:21.880
<v Speaker 5>Yeah.

0:27:21.960 --> 0:27:24.399
<v Speaker 3>Now, because we're not going to get into for another

0:27:24.480 --> 0:27:27.200
<v Speaker 3>day the math mathing there, Let's bring in Damien Garde.

0:27:27.280 --> 0:27:29.680
<v Speaker 3>He's Bloomberg News health reporter. He's been very busy, He's

0:27:29.680 --> 0:27:31.680
<v Speaker 3>taken some time to join us here in the Bloomberg

0:27:31.720 --> 0:27:35.320
<v Speaker 3>Interactive Brokers studio. Are drug price is going to go

0:27:35.359 --> 0:27:36.520
<v Speaker 3>down as a result of this.

0:27:37.480 --> 0:27:40.639
<v Speaker 10>For the vast majority of Americans. No, I sincerely doubt it.

0:27:40.640 --> 0:27:44.359
<v Speaker 10>There is no reason to conclude that based on what

0:27:44.480 --> 0:27:47.919
<v Speaker 10>we learned at least yesterday from Albert Borla in the

0:27:47.960 --> 0:27:50.879
<v Speaker 10>Oval Office and the promises that Pfiser has made. We

0:27:50.880 --> 0:27:52.879
<v Speaker 10>can get into the nitty gritty, but I think the

0:27:53.000 --> 0:27:56.600
<v Speaker 10>main thing the promise to Medicaid. An important caveat there

0:27:56.680 --> 0:27:59.840
<v Speaker 10>is that patients on Medicaid Medicaid already pays the lowest

0:28:00.320 --> 0:28:03.280
<v Speaker 10>available in the United States. It is legally obligated to

0:28:03.320 --> 0:28:06.680
<v Speaker 10>get that. So the notion that Pfeiser making a commitment

0:28:06.720 --> 0:28:10.159
<v Speaker 10>to lower that further would change the out of pocket

0:28:10.200 --> 0:28:13.320
<v Speaker 10>costs for patients, I just don't think there's much there.

0:28:13.560 --> 0:28:16.720
<v Speaker 10>And furthermore, in terms of Pfiser's business only about five

0:28:16.720 --> 0:28:18.919
<v Speaker 10>percent of that business accounts for doing business with medicaid.

0:28:18.960 --> 0:28:21.840
<v Speaker 10>That's where business probably too many times. And I think

0:28:21.960 --> 0:28:25.800
<v Speaker 10>the main thing that should drive the reaction here is

0:28:25.800 --> 0:28:28.600
<v Speaker 10>that in this announcement, Pfizer, which has a fiduciary duty

0:28:28.640 --> 0:28:31.800
<v Speaker 10>to maximize its profits and to update shareholders on its guidance,

0:28:32.280 --> 0:28:35.320
<v Speaker 10>did not update its guidance. The company said this thing

0:28:35.359 --> 0:28:37.560
<v Speaker 10>that ostensibly means we're going to make less money, at

0:28:37.640 --> 0:28:40.760
<v Speaker 10>least that's how the president characterized it, but didn't actually

0:28:40.800 --> 0:28:42.760
<v Speaker 10>say we're going to make less money, which of course

0:28:42.800 --> 0:28:45.400
<v Speaker 10>legally they're required to do. I feel like that through

0:28:45.440 --> 0:28:48.080
<v Speaker 10>line is maybe the lens maybe not cynicism, but the

0:28:48.160 --> 0:28:51.440
<v Speaker 10>lens of reality that people should look at these announcements.

0:28:51.160 --> 0:28:52.880
<v Speaker 3>Look no further than the share price reaction.

0:28:53.120 --> 0:28:55.520
<v Speaker 2>I said, yes, sir, I'm like, why is this stock rallying?

0:28:55.720 --> 0:28:58.880
<v Speaker 2>They're going to make less money. I just made no sense.

0:28:58.920 --> 0:29:00.640
<v Speaker 2>Everyone's like, well, it's all about the Tireff thing, and

0:29:00.680 --> 0:29:03.200
<v Speaker 2>I'm like, true, and that is certainly a part of it.

0:29:03.240 --> 0:29:05.120
<v Speaker 2>But I'm like, they're going to make less money. How

0:29:05.120 --> 0:29:05.960
<v Speaker 2>can this be a good thing?

0:29:06.600 --> 0:29:06.760
<v Speaker 1>Right?

0:29:06.920 --> 0:29:09.360
<v Speaker 10>So, I think the relief that you're seeing in the

0:29:09.400 --> 0:29:13.000
<v Speaker 10>share price reaction is twofold or maybe even threefold one.

0:29:13.400 --> 0:29:16.280
<v Speaker 10>It alleviates the threat that the Trump administration was really

0:29:16.280 --> 0:29:18.400
<v Speaker 10>going to come down hard with an aggressive policy that

0:29:18.440 --> 0:29:20.520
<v Speaker 10>would be on the books, that would really constrain what

0:29:20.640 --> 0:29:24.400
<v Speaker 10>drug companies could charge. Instead, we get this voluntary, relatively

0:29:24.440 --> 0:29:26.920
<v Speaker 10>vague promise from Pfizer that is expected to set a

0:29:26.920 --> 0:29:30.000
<v Speaker 10>template for the company's peers, Eli, Lilly, Murck, etc. They

0:29:30.040 --> 0:29:31.920
<v Speaker 10>will probably all have their day at the Oval Office

0:29:32.120 --> 0:29:34.000
<v Speaker 10>to do a similar kind of dog and pony show.

0:29:34.200 --> 0:29:36.600
<v Speaker 10>And then furthermore, what's established is that if you make

0:29:36.600 --> 0:29:39.240
<v Speaker 10>those promises, you get a reprieve from tariffs. Which is

0:29:39.280 --> 0:29:41.920
<v Speaker 10>the other kind of overhang for the entire sector, is

0:29:41.960 --> 0:29:44.720
<v Speaker 10>this fear that the import of medicines from Europe would

0:29:44.800 --> 0:29:47.440
<v Speaker 10>face levies of the President has said one hundred two

0:29:47.480 --> 0:29:50.080
<v Speaker 10>hundred percent, the notion that if you just go out

0:29:50.080 --> 0:29:52.280
<v Speaker 10>there and say we're going to follow what the administration

0:29:52.320 --> 0:29:54.320
<v Speaker 10>wants on drug pricing, we get that alleviation.

0:29:54.520 --> 0:29:56.760
<v Speaker 2>Debbie, just quickly, just to be fair, I mean, has

0:29:56.760 --> 0:29:59.440
<v Speaker 2>Pfizer come back and said this is going to impact

0:29:59.520 --> 0:30:01.640
<v Speaker 2>us financial or it's not going to invit haven't gotten

0:30:01.680 --> 0:30:03.320
<v Speaker 2>any clarification from the company on this.

0:30:03.520 --> 0:30:05.200
<v Speaker 10>They have not there hasn't been a follow on filing

0:30:05.240 --> 0:30:07.440
<v Speaker 10>with the SEC kind of making clear that they're restating

0:30:07.440 --> 0:30:09.800
<v Speaker 10>any guidance. And furthermore, what they've said is that the

0:30:09.920 --> 0:30:12.560
<v Speaker 10>terms of their agreement with the White House are confidential,

0:30:12.680 --> 0:30:15.680
<v Speaker 10>so respectfully, we can only conclude what's been said publicly.

0:30:16.120 --> 0:30:18.000
<v Speaker 3>Damien sit Ti, We're going to bring in Angie Frank.

0:30:18.080 --> 0:30:21.080
<v Speaker 3>She's CEO of the private health company calder Rose. The

0:30:21.080 --> 0:30:24.920
<v Speaker 3>firm does drug discount management. It uses AI as well

0:30:24.960 --> 0:30:28.520
<v Speaker 3>as communicating with different parties involved in the negotiating process

0:30:28.560 --> 0:30:33.240
<v Speaker 3>to get consumers the best prices. She joins us from Wisconsin. Angie,

0:30:33.600 --> 0:30:35.479
<v Speaker 3>I'll ask you the same question that I asked Damien,

0:30:35.520 --> 0:30:38.360
<v Speaker 3>because you're right in the middle of this drug pricing thing.

0:30:38.480 --> 0:30:40.080
<v Speaker 3>Are drug price is going to come down as a

0:30:40.080 --> 0:30:41.880
<v Speaker 3>result of what we saw at the White House yesterday.

0:30:42.360 --> 0:30:45.640
<v Speaker 12>I think what Damian said there's some truth to that.

0:30:45.760 --> 0:30:47.720
<v Speaker 13>I think at the end of the day, we won't

0:30:47.800 --> 0:30:50.240
<v Speaker 13>all feel it immediately, but I do think.

0:30:50.120 --> 0:30:51.600
<v Speaker 12>Drug prices are going to come down.

0:30:52.000 --> 0:30:54.840
<v Speaker 13>I think the announcement yesterday is a big change to

0:30:54.880 --> 0:30:59.080
<v Speaker 13>the system, and it is the first step in what

0:30:59.160 --> 0:31:02.719
<v Speaker 13>I think will be multiple steps were certainly opening up

0:31:02.720 --> 0:31:06.840
<v Speaker 13>more channels for patients to access their drugs at more

0:31:06.840 --> 0:31:11.920
<v Speaker 13>affordable prices. And I think the underlying the Medicaid price

0:31:12.000 --> 0:31:16.200
<v Speaker 13>that states currently pay is going to come down based

0:31:16.200 --> 0:31:18.400
<v Speaker 13>on Pfizer's announcement yesterday.

0:31:19.320 --> 0:31:21.680
<v Speaker 10>Well that's interesting. What would the mechanism for that be,

0:31:21.680 --> 0:31:24.520
<v Speaker 10>because that's what I found myself wondering even yesterday in

0:31:24.520 --> 0:31:27.920
<v Speaker 10>the announcement, which granted was lacking key details for obvious reasons.

0:31:28.040 --> 0:31:31.120
<v Speaker 10>Is very new, but why would this kind of set

0:31:31.120 --> 0:31:33.560
<v Speaker 10>in motion a snowball that would end with patients paying

0:31:33.600 --> 0:31:34.680
<v Speaker 10>less at the pharmacy count?

0:31:35.840 --> 0:31:36.120
<v Speaker 12>Yeah?

0:31:36.600 --> 0:31:39.640
<v Speaker 13>Yeah, so I think, you know, if you look at

0:31:39.760 --> 0:31:43.360
<v Speaker 13>the overall list prices starting to come down to an

0:31:43.480 --> 0:31:50.680
<v Speaker 13>MFN like number, and that openings yes most favored nations exactly,

0:31:50.760 --> 0:31:54.800
<v Speaker 13>and that opening up more channels for patients to access

0:31:54.840 --> 0:31:58.240
<v Speaker 13>their drugs at lower rates. I do think the direct

0:31:58.520 --> 0:32:02.040
<v Speaker 13>model that the the website that was also announced, which

0:32:02.120 --> 0:32:05.000
<v Speaker 13>opens up a channel for patients to be purchasing directly

0:32:05.080 --> 0:32:06.000
<v Speaker 13>at lower.

0:32:05.680 --> 0:32:08.240
<v Speaker 12>Costs, could really have a.

0:32:08.280 --> 0:32:11.640
<v Speaker 13>Ripple effect on the way benefits are offered and how

0:32:11.800 --> 0:32:16.600
<v Speaker 13>employers and self insured employers start constructing benefit plans that

0:32:16.680 --> 0:32:21.240
<v Speaker 13>give their employees access to drugs, which may bypass other

0:32:21.320 --> 0:32:24.040
<v Speaker 13>players in the system, the traditional players in the system,

0:32:24.040 --> 0:32:27.520
<v Speaker 13>middlemen that have been making money off of off of

0:32:27.600 --> 0:32:32.160
<v Speaker 13>drug pricing and discounts and rebate models that really didn't

0:32:32.200 --> 0:32:35.360
<v Speaker 13>benefit patients directly. So I think I think the new

0:32:35.400 --> 0:32:38.720
<v Speaker 13>channels being opened up and the new price point at

0:32:39.120 --> 0:32:43.160
<v Speaker 13>mac's most favored nation will over the longer term, have

0:32:43.840 --> 0:32:45.160
<v Speaker 13>a pretty significant impact.

0:32:45.240 --> 0:32:48.040
<v Speaker 2>Nothing confuses me as much as like picking up prescription

0:32:48.200 --> 0:32:51.520
<v Speaker 2>and cupons and pharmacy benefits, and I don't know, it's

0:32:51.560 --> 0:32:55.240
<v Speaker 2>just kind of crazy, Damien. The PBMs, the pharmacy benefit managers,

0:32:55.240 --> 0:32:57.720
<v Speaker 2>they are being looked at closely like another layer that

0:32:57.800 --> 0:32:59.960
<v Speaker 2>drives up costs, and so that is certainly part of

0:33:00.080 --> 0:33:04.160
<v Speaker 2>the narrative here. So does that potentially remove that in

0:33:04.240 --> 0:33:06.600
<v Speaker 2>what we heard from the president and the CEO of

0:33:06.640 --> 0:33:10.640
<v Speaker 2>Pfizer yesterday, But then throw in this trump OURX, Like

0:33:11.000 --> 0:33:12.920
<v Speaker 2>what role is that play.

0:33:13.120 --> 0:33:14.920
<v Speaker 10>That we need to see play out? But I think

0:33:15.160 --> 0:33:17.280
<v Speaker 10>through the eyes of Pfizer and certainly people in the

0:33:17.320 --> 0:33:20.960
<v Speaker 10>pharmaceutical industry, there is an optimism and maybe a hope

0:33:21.360 --> 0:33:24.000
<v Speaker 10>that the agreement announced, if in fact it's a template

0:33:24.040 --> 0:33:27.160
<v Speaker 10>for other companies, will shift the White House's attention away

0:33:27.240 --> 0:33:30.360
<v Speaker 10>from pharmaceutical manufacturers and toward the PBMs and the other

0:33:30.400 --> 0:33:33.320
<v Speaker 10>middleman that you mention. And I think to Angie's point,

0:33:33.400 --> 0:33:36.800
<v Speaker 10>there is a potential that trump our X, this sort

0:33:36.840 --> 0:33:39.280
<v Speaker 10>of direct to patient offering that we've heard about. You know,

0:33:39.440 --> 0:33:42.160
<v Speaker 10>there are arguments is suggest how popular that might be.

0:33:42.280 --> 0:33:44.280
<v Speaker 10>How many people who don't have insurance would be willing

0:33:44.320 --> 0:33:46.520
<v Speaker 10>to pay out of pocket hundreds or even thousands of

0:33:46.560 --> 0:33:47.880
<v Speaker 10>dollars a year for a medicine.

0:33:48.120 --> 0:33:49.959
<v Speaker 3>Is that what trump our X would offer is an

0:33:50.040 --> 0:33:52.360
<v Speaker 3>insurance like this is not covered by insurance.

0:33:52.440 --> 0:33:54.480
<v Speaker 10>It would be a cash pay business. And so we

0:33:54.560 --> 0:33:57.480
<v Speaker 10>assume that the majority of customers for it would be

0:33:57.560 --> 0:34:00.000
<v Speaker 10>uninsured or underinsured, because otherwise they could get the drum

0:34:00.000 --> 0:34:03.000
<v Speaker 10>it's much cheaper through their insurance carrier. But the opportunity,

0:34:03.040 --> 0:34:04.680
<v Speaker 10>I realize we're getting kind of in weeds here. The

0:34:04.720 --> 0:34:08.200
<v Speaker 10>opportunity is that if one of those direct offerings we're

0:34:08.239 --> 0:34:11.799
<v Speaker 10>selling instead to employers rather than patients themselves, then they

0:34:11.840 --> 0:34:14.400
<v Speaker 10>would be truly bypassing the middlemend that exists. This is

0:34:14.440 --> 0:34:17.440
<v Speaker 10>sort of the Mark Cuban model that he's as drugs exactly.

0:34:17.719 --> 0:34:20.399
<v Speaker 10>So if Trump and you know, I'm using my imagination here.

0:34:20.560 --> 0:34:23.160
<v Speaker 10>This is not something anybody's announced. If trump Orex, the

0:34:23.160 --> 0:34:25.400
<v Speaker 10>website that has not yet launched but has been described,

0:34:25.719 --> 0:34:28.840
<v Speaker 10>were to expand its aperture to include employers, then we

0:34:28.880 --> 0:34:32.440
<v Speaker 10>could be talking about legitimate savings for all parties involved

0:34:32.440 --> 0:34:34.040
<v Speaker 10>and a huge change to the way it's done.

0:34:34.040 --> 0:34:35.920
<v Speaker 3>Now, Angie, come on back in here and talk a

0:34:35.960 --> 0:34:38.680
<v Speaker 3>little bit about the innovation side of things, because Albert

0:34:38.719 --> 0:34:40.840
<v Speaker 3>Borla at the White House said it's not just the

0:34:40.880 --> 0:34:43.400
<v Speaker 3>American patient that who will be a big winner, but

0:34:43.440 --> 0:34:48.560
<v Speaker 3>it would also be the American innovation and the American economy.

0:34:48.760 --> 0:34:51.040
<v Speaker 3>Perhaps there are those out there who might say, okay, well,

0:34:51.120 --> 0:34:53.600
<v Speaker 3>if companies, drug companies aren't able to make as much

0:34:53.640 --> 0:34:56.920
<v Speaker 3>money from the drugs that they sell, R and D

0:34:57.080 --> 0:34:59.279
<v Speaker 3>in this space might suffer. We know it's expensive run

0:34:59.280 --> 0:35:01.279
<v Speaker 3>the clinical trials and to do the the R and D.

0:35:01.400 --> 0:35:03.680
<v Speaker 3>What do you think it means for American innovation when

0:35:03.719 --> 0:35:04.840
<v Speaker 3>it comes to pharmaceuticals.

0:35:06.040 --> 0:35:08.280
<v Speaker 13>Well, I think it was great. I agree with Albert

0:35:08.320 --> 0:35:10.960
<v Speaker 13>on all points. I think it's great for America that

0:35:11.000 --> 0:35:15.640
<v Speaker 13>we're moving manufacturing and that level of innovation, job.

0:35:15.480 --> 0:35:16.960
<v Speaker 12>Creation, et cetera to the US.

0:35:17.760 --> 0:35:22.759
<v Speaker 13>When you when you simplify the supply chain and the

0:35:22.800 --> 0:35:29.120
<v Speaker 13>pricing mechanisms for for our current you know, drug pricing model.

0:35:29.480 --> 0:35:32.239
<v Speaker 13>When you simplify that today there's that we lack so

0:35:32.360 --> 0:35:36.200
<v Speaker 13>much transparency and how prices are established and who gets

0:35:36.239 --> 0:35:39.600
<v Speaker 13>which price, And to your point earlier, Carol, where you

0:35:39.680 --> 0:35:42.359
<v Speaker 13>mentioned you know, the coupons and the copays and all

0:35:42.360 --> 0:35:46.320
<v Speaker 13>these things are so confusing. They're confusing by by design.

0:35:46.800 --> 0:35:49.080
<v Speaker 13>People are making a lot of money off of that

0:35:49.200 --> 0:35:54.240
<v Speaker 13>confusion and that opacity. When you simplify and drive more transparency,

0:35:54.640 --> 0:35:57.719
<v Speaker 13>you have less waste in the system, and that waste

0:35:58.080 --> 0:36:01.240
<v Speaker 13>will feed the top the funnel. That will be dollars

0:36:01.239 --> 0:36:03.520
<v Speaker 13>that can go directly to the top of the innovation

0:36:03.719 --> 0:36:08.120
<v Speaker 13>funnel and enable manufacturers to continue to work on and

0:36:08.800 --> 0:36:13.640
<v Speaker 13>innovate more drugs and more medication therapies that help patients

0:36:13.680 --> 0:36:17.000
<v Speaker 13>with you know, life saving and life changing conditions.

0:36:17.040 --> 0:36:18.800
<v Speaker 12>So it takes two and a half.

0:36:18.680 --> 0:36:21.040
<v Speaker 13>Billion dollars to bring a drug to market, So every

0:36:21.080 --> 0:36:25.560
<v Speaker 13>dollar of waste compromises our ability to invest in.

0:36:25.560 --> 0:36:26.720
<v Speaker 12>More and more therapy.

0:36:26.880 --> 0:36:29.000
<v Speaker 13>So I think it's going to have a tremendous impact

0:36:29.000 --> 0:36:29.799
<v Speaker 13>over the long run.

0:36:29.920 --> 0:36:31.600
<v Speaker 2>And you just got about a minute left. I mean,

0:36:31.719 --> 0:36:34.680
<v Speaker 2>just talk to us about what you do. It's a

0:36:34.800 --> 0:36:38.160
<v Speaker 2>data engine, it's information you have. It looks like a

0:36:38.160 --> 0:36:41.120
<v Speaker 2>couple of different constituencies that you work with. But just

0:36:41.160 --> 0:36:43.760
<v Speaker 2>give us an idea and what that tells you about

0:36:43.920 --> 0:36:46.279
<v Speaker 2>kind of the drug industry and drug pricing industry, what

0:36:46.320 --> 0:36:47.120
<v Speaker 2>you have been seeing.

0:36:47.440 --> 0:36:51.200
<v Speaker 13>Yeah, we really have a technology platform where re ingest

0:36:51.320 --> 0:36:55.719
<v Speaker 13>you know, large volumes of data. We apply logic and

0:36:55.840 --> 0:37:00.680
<v Speaker 13>rules around various pricing programs and discounts and rebates, and

0:37:00.719 --> 0:37:03.719
<v Speaker 13>then we ensure price integrity that the right price is

0:37:03.760 --> 0:37:06.520
<v Speaker 13>going to the right set of patients and the right.

0:37:08.280 --> 0:37:09.560
<v Speaker 12>For that particular therapy.

0:37:09.640 --> 0:37:12.200
<v Speaker 13>So we're really driving quite a bit of price integrity

0:37:12.200 --> 0:37:15.520
<v Speaker 13>in the system. The constituents that we work with include

0:37:15.600 --> 0:37:23.840
<v Speaker 13>both pharmaceutical manufacturers and providers, and we really believe fundamentally

0:37:23.960 --> 0:37:27.439
<v Speaker 13>that ensuring that the providers and the manufacturers can work

0:37:27.480 --> 0:37:32.760
<v Speaker 13>more closely directly together benefits Americans, benefits patients, benefits innovation.

0:37:32.920 --> 0:37:35.759
<v Speaker 3>Our thanks to Damian Garday, Bloomberg News health reporter and

0:37:35.840 --> 0:37:39.239
<v Speaker 3>Angie Frank's, CEO of the private health company Caldero's, which

0:37:39.280 --> 0:37:41.760
<v Speaker 3>focuses on drug discount management.

0:37:41.360 --> 0:37:43.000
<v Speaker 2>And that wraps up our first hour of the weekend

0:37:43.080 --> 0:37:45.960
<v Speaker 2>edition of Bloomberg Business Week from Bloomberg Radio, coming up

0:37:45.960 --> 0:37:48.400
<v Speaker 2>in the next sixty minutes. This past week was full

0:37:48.440 --> 0:37:50.960
<v Speaker 2>of stories and news in the consumer tech gadget space.

0:37:51.440 --> 0:37:54.200
<v Speaker 2>It all coming at us from Amazon's device overhaul to

0:37:54.239 --> 0:37:57.759
<v Speaker 2>take on Apple and also something on Peloton's price hike, so.

0:37:57.719 --> 0:38:01.040
<v Speaker 3>Putting a ceramic ring on it courtesy of Aura and

0:38:01.080 --> 0:38:04.000
<v Speaker 3>the thing Mark German really wanted to talk about. Plus

0:38:04.120 --> 0:38:08.240
<v Speaker 3>meet the parents, foreign buyers and all cash consumers buying

0:38:08.280 --> 0:38:10.719
<v Speaker 3>up luxury apartments in New York City.

0:38:10.560 --> 0:38:13.000
<v Speaker 2>And how did sheat onlooking your best? You will be

0:38:13.080 --> 0:38:16.680
<v Speaker 2>shocked literally what you need to know about the Catalyst suit.

0:38:17.000 --> 0:38:18.280
<v Speaker 2>This is Bloomberg Business Week.

0:38:18.320 --> 0:38:21.239
<v Speaker 3>I'm Carol Masser and I'm Tim stenevec Stay with us.

0:38:21.280 --> 0:38:24.319
<v Speaker 3>Today's top stories and global business headlines are coming up

0:38:24.400 --> 0:38:24.920
<v Speaker 3>right now.

0:38:28.239 --> 0:38:32.600
<v Speaker 1>This is Bloomberg Business Week Daily, reporting from the magazine

0:38:32.640 --> 0:38:36.560
<v Speaker 1>that helps global leaders stay ahead with insight on the people,

0:38:36.719 --> 0:38:41.640
<v Speaker 1>companies and trends shaping today's complex economy. Plus global business,

0:38:41.760 --> 0:38:45.520
<v Speaker 1>finance and tech news as it happens. Bloomberg Business Week

0:38:45.640 --> 0:38:50.720
<v Speaker 1>Daily with Carol Masser and Tim Stenevek on Bloomberg Radio.

0:38:52.640 --> 0:38:54.680
<v Speaker 2>Plenty ahead in our second hour of the weekend edition

0:38:54.719 --> 0:38:57.440
<v Speaker 2>of Bloomberg Business Week, including Thanks Mom and Dad for

0:38:57.480 --> 0:38:59.840
<v Speaker 2>the apartment, just one of the trends going on in

0:38:59.840 --> 0:39:01.640
<v Speaker 2>the New York City real estate market.

0:39:01.880 --> 0:39:04.360
<v Speaker 3>And you may look like a superhero wearing it, and

0:39:04.440 --> 0:39:07.880
<v Speaker 3>it just might supercharge your muscles while doing so. Our

0:39:07.880 --> 0:39:10.680
<v Speaker 3>own Chris Rouser takes the Catalyst suit for a spin.

0:39:10.960 --> 0:39:13.360
<v Speaker 2>First up Fall. Maybe the time when the air gets

0:39:13.360 --> 0:39:15.480
<v Speaker 2>cool and Starbucks tries to get you to buy the

0:39:15.520 --> 0:39:18.680
<v Speaker 2>Pumpkins spice latte, But it also means it's the time

0:39:18.719 --> 0:39:22.239
<v Speaker 2>the consumer tech companies show off their latest wares ahead

0:39:22.239 --> 0:39:25.040
<v Speaker 2>of the holiday shopping season, and this year there was

0:39:25.080 --> 0:39:25.680
<v Speaker 2>no exception.

0:39:26.040 --> 0:39:27.640
<v Speaker 3>With what you need to know on it all, we

0:39:27.640 --> 0:39:30.720
<v Speaker 3>were joined by Bloomberg News Managing editor for Global Consumer

0:39:30.760 --> 0:39:33.520
<v Speaker 3>Tech Mark German on the good, the bad, and what

0:39:33.600 --> 0:39:36.560
<v Speaker 3>Mark says will be the device of the holiday season.

0:39:36.719 --> 0:39:39.480
<v Speaker 14>These are the Meta RAE band displays. These are metas

0:39:39.760 --> 0:39:42.839
<v Speaker 14>first display glasses. I haven't set them up yet, they

0:39:42.920 --> 0:39:47.320
<v Speaker 14>just came into the office. These are the first mainstream

0:39:47.360 --> 0:39:49.799
<v Speaker 14>smart glasses with a screen and the lens. We've talked

0:39:49.840 --> 0:39:52.719
<v Speaker 14>about them significantly and then it has what's called the

0:39:52.760 --> 0:39:55.520
<v Speaker 14>neural wristband. You put this around your wrist and that

0:39:55.600 --> 0:39:58.880
<v Speaker 14>allows you to track your finger movements in your motion

0:39:59.239 --> 0:40:02.719
<v Speaker 14>in order to navigate the user interface of the glasses.

0:40:02.760 --> 0:40:07.000
<v Speaker 14>So I'm actually really excited to diving in really using

0:40:07.040 --> 0:40:09.680
<v Speaker 14>them and eventually publishing my review. Three eight hundred dollars

0:40:09.719 --> 0:40:12.160
<v Speaker 14>they went on sale. It's some ray band and lens

0:40:12.200 --> 0:40:15.839
<v Speaker 14>crafter stores, best buy stores. So excited to dive into these.

0:40:16.120 --> 0:40:18.799
<v Speaker 3>What's the learning curve using this mark? How do you

0:40:18.800 --> 0:40:19.960
<v Speaker 3>have to be trained to use it? Do you have

0:40:19.960 --> 0:40:21.880
<v Speaker 3>to do a demo to use it? Can you just

0:40:21.960 --> 0:40:23.360
<v Speaker 3>use it out of the box? Is this Is it

0:40:23.400 --> 0:40:24.680
<v Speaker 3>going to be easy for consumers?

0:40:25.120 --> 0:40:27.200
<v Speaker 14>Yeah, they think that you need this crazy demo, and

0:40:27.239 --> 0:40:29.359
<v Speaker 14>so they're not letting anyone buy it who doesn't get

0:40:29.360 --> 0:40:32.440
<v Speaker 14>the demo. I got the demo at Meta's headquarters a

0:40:32.480 --> 0:40:34.759
<v Speaker 14>few weeks ago, so they were pretty comfortable with me

0:40:35.560 --> 0:40:37.400
<v Speaker 14>just getting out of the box. There's probably going to

0:40:37.480 --> 0:40:39.239
<v Speaker 14>be some sort of They tell me a video that

0:40:39.400 --> 0:40:41.600
<v Speaker 14>plays on the glasses that you know when you first

0:40:41.600 --> 0:40:43.279
<v Speaker 14>do the first boot, tells you how to use the thing.

0:40:44.400 --> 0:40:46.800
<v Speaker 14>There's a little bit of a learning curve. Fifteen twenty

0:40:46.840 --> 0:40:49.719
<v Speaker 14>minutes or so on the learning curve as well, And

0:40:49.800 --> 0:40:51.480
<v Speaker 14>so it's going to take a little bit of time

0:40:52.280 --> 0:40:54.000
<v Speaker 14>to get used to it if you're new to it,

0:40:54.040 --> 0:40:56.960
<v Speaker 14>to get it up and running. But I think people

0:40:57.160 --> 0:41:00.319
<v Speaker 14>will eventually like this technology. My hope is eventually it

0:41:00.360 --> 0:41:04.000
<v Speaker 14>moves to a hand an eye tracking like setup so

0:41:04.040 --> 0:41:06.440
<v Speaker 14>you don't need the neural wristband, something similar to how

0:41:06.480 --> 0:41:10.600
<v Speaker 14>the vision pro is operated. But definitely, I think this

0:41:10.640 --> 0:41:13.839
<v Speaker 14>is a category that's going to take off unbelievable.

0:41:13.880 --> 0:41:16.400
<v Speaker 2>I know when you talked about this last time, I

0:41:16.400 --> 0:41:18.640
<v Speaker 2>mean kind of I think both of us were blown

0:41:18.640 --> 0:41:20.960
<v Speaker 2>away and looking at your video that was on the

0:41:21.000 --> 0:41:25.520
<v Speaker 2>Bloomberg about how to use it learning curves. You know,

0:41:25.640 --> 0:41:28.000
<v Speaker 2>there's these videos to kind of have, you know, we

0:41:28.040 --> 0:41:30.279
<v Speaker 2>figure out how to use things. But when I think

0:41:30.280 --> 0:41:33.560
<v Speaker 2>about learning curves, Peloton, I feel like is still on

0:41:33.600 --> 0:41:37.920
<v Speaker 2>a learning curve. And the stock has swung. They're upping prices.

0:41:38.520 --> 0:41:41.040
<v Speaker 2>Explain this to us and is this the way forward

0:41:41.080 --> 0:41:41.800
<v Speaker 2>for this company?

0:41:42.400 --> 0:41:45.879
<v Speaker 14>So it's a mixed bag, right. The stock is down

0:41:46.000 --> 0:41:50.960
<v Speaker 14>probably because of the changes in pricing. They hiped prices

0:41:51.040 --> 0:41:53.400
<v Speaker 14>between a couple hundred bucks and seven hundred bucks in

0:41:53.400 --> 0:41:56.840
<v Speaker 14>the I end depending on which bikes or treadmills you're

0:41:56.880 --> 0:42:00.719
<v Speaker 14>looking to purchase. They hiked subscriptions between a couple bucks

0:42:00.760 --> 0:42:04.480
<v Speaker 14>and five bucks, depending on which subscription you're getting. So

0:42:04.719 --> 0:42:06.719
<v Speaker 14>Wall Street doesn't like that because that's going to lead

0:42:06.760 --> 0:42:10.640
<v Speaker 14>to regression, even more regression in terms of user numbers.

0:42:10.680 --> 0:42:13.560
<v Speaker 14>It's going to lead to people leaving their subscriptions, it's

0:42:13.600 --> 0:42:15.759
<v Speaker 14>going to lead to people maybe not wanting to buy

0:42:15.760 --> 0:42:18.560
<v Speaker 14>the devices themselves because of the higher price points. And so,

0:42:19.080 --> 0:42:21.120
<v Speaker 14>you know, Wall Street usually likes a price hike, but

0:42:21.280 --> 0:42:23.719
<v Speaker 14>in terms of Peloton, they really seem to despise it.

0:42:24.280 --> 0:42:26.160
<v Speaker 14>On the other side of the coin, I think the

0:42:26.239 --> 0:42:30.040
<v Speaker 14>hardware that they rolled out today is extraordinarily impressive. This

0:42:30.080 --> 0:42:32.799
<v Speaker 14>new CEO has been in the building for a little

0:42:32.840 --> 0:42:35.640
<v Speaker 14>bit less than ten months actually, I think maybe ten

0:42:35.640 --> 0:42:38.960
<v Speaker 14>months to the day today, and they've got five or

0:42:39.000 --> 0:42:41.560
<v Speaker 14>six new hardware devices. Under the prior CEO who was

0:42:41.600 --> 0:42:43.879
<v Speaker 14>there two and a half years or so, they did

0:42:43.880 --> 0:42:46.720
<v Speaker 14>basically nothing in terms of new product launches or innovation.

0:42:46.920 --> 0:42:49.279
<v Speaker 14>So I think they deserve a lot of credit for

0:42:49.600 --> 0:42:52.120
<v Speaker 14>working overtime and really fast to get this new equipment out,

0:42:52.360 --> 0:42:54.560
<v Speaker 14>and so we'll see what really happens with these user

0:42:54.640 --> 0:42:56.920
<v Speaker 14>numbers based on these price increases, but clearly Wall Street

0:42:56.920 --> 0:42:57.800
<v Speaker 14>is terrified.

0:42:58.840 --> 0:43:02.000
<v Speaker 3>Okay, let's move on to another wearable in the Aura Ring,

0:43:02.080 --> 0:43:04.560
<v Speaker 3>a five hundred dollars version of its smart ring, this

0:43:04.600 --> 0:43:06.840
<v Speaker 3>one ceramic. We should remind everyone a lot of this

0:43:06.840 --> 0:43:09.480
<v Speaker 3>stuff coming out right now because this is the holiday season.

0:43:09.480 --> 0:43:11.960
<v Speaker 3>This is when people do holiday shopping. We traditionally get

0:43:12.200 --> 0:43:14.759
<v Speaker 3>a lot of new devices and gadgets out during this time.

0:43:14.840 --> 0:43:17.719
<v Speaker 3>Mark this new URR ring. I was surprised that Aura

0:43:17.840 --> 0:43:20.440
<v Speaker 3>has such a high valuation now raised money. Bloomberg News

0:43:20.480 --> 0:43:23.400
<v Speaker 3>reported on this in recent weeks. What can you tell

0:43:23.480 --> 0:43:25.640
<v Speaker 3>us about this ring and what it does for the

0:43:25.640 --> 0:43:27.120
<v Speaker 3>business or could do for the business.

0:43:28.480 --> 0:43:30.040
<v Speaker 14>I think it's going to do nothing for the business.

0:43:30.520 --> 0:43:33.680
<v Speaker 14>This is absolutely the same ring they launched. I think

0:43:33.680 --> 0:43:36.279
<v Speaker 14>it was last October. It's the Worr Ring four. It's

0:43:36.320 --> 0:43:38.880
<v Speaker 14>just coming out in a new finish that's one hundred

0:43:38.880 --> 0:43:41.040
<v Speaker 14>dollars more expensive, So it's the ceramic finish. I have

0:43:41.080 --> 0:43:43.520
<v Speaker 14>the ceramic blue one arriving at the office tomorrow, so

0:43:43.680 --> 0:43:45.919
<v Speaker 14>looking forward to taking that for a spin as well

0:43:45.960 --> 0:43:48.080
<v Speaker 14>to see if there is anything more meaningful about it.

0:43:48.120 --> 0:43:50.680
<v Speaker 14>But this is just probably a marketing lever and maybe

0:43:50.800 --> 0:43:51.880
<v Speaker 14>raise ASP slightly.

0:43:52.160 --> 0:43:54.080
<v Speaker 3>Okay, five hundred dollars for.

0:43:54.080 --> 0:43:58.000
<v Speaker 14>A smart ring, interesting price point, Let's see what happens.

0:43:58.040 --> 0:44:01.480
<v Speaker 14>But ours are really fantastic business. But the problem is

0:44:01.480 --> 0:44:04.520
<v Speaker 14>is that there are ten billion dollars in terms of

0:44:04.520 --> 0:44:06.680
<v Speaker 14>the evaluation right now. So they're too expensive to get

0:44:06.719 --> 0:44:12.160
<v Speaker 14>acquired right and they're they're not worth enough to be

0:44:12.320 --> 0:44:16.560
<v Speaker 14>like some major hardware company. But they're they're getting there.

0:44:16.640 --> 0:44:19.000
<v Speaker 14>They need more types of devices, they need to expand

0:44:19.000 --> 0:44:20.920
<v Speaker 14>beyond rings into other types of hardware.

0:44:21.400 --> 0:44:21.600
<v Speaker 4>Yeah.

0:44:21.600 --> 0:44:23.360
<v Speaker 2>I was going to say when it comes to things

0:44:23.400 --> 0:44:26.120
<v Speaker 2>like this technology devices consumer tech mark, I mean, are

0:44:26.160 --> 0:44:26.760
<v Speaker 2>we that easy?

0:44:26.800 --> 0:44:26.960
<v Speaker 11>You know?

0:44:27.000 --> 0:44:28.839
<v Speaker 2>You just put a different finish on and we're like, yeah,

0:44:28.840 --> 0:44:30.720
<v Speaker 2>I'm going to spend the money. We're not that easy,

0:44:30.760 --> 0:44:30.960
<v Speaker 2>are we?

0:44:31.520 --> 0:44:36.320
<v Speaker 14>Uh depends sometimes maybe, I don't know, We'll see. I

0:44:36.320 --> 0:44:37.919
<v Speaker 14>don't think people are going to buy the ceramic version.

0:44:37.920 --> 0:44:39.919
<v Speaker 14>I think it's going to be super niche. I think

0:44:39.920 --> 0:44:41.919
<v Speaker 14>people are more into a couple of hundred dollar version.

0:44:42.160 --> 0:44:44.000
<v Speaker 14>The reason these are doing so well is because of

0:44:44.040 --> 0:44:48.080
<v Speaker 14>like FSA, HSAY whatever accounts. People are using that to

0:44:48.080 --> 0:44:51.720
<v Speaker 14>buy these devices, and then a lot of people maybe

0:44:51.760 --> 0:44:53.160
<v Speaker 14>not a lot of people, but some people have the

0:44:53.160 --> 0:44:56.239
<v Speaker 14>AMX Platinum and the AMX plat. They just did their

0:44:56.239 --> 0:44:58.279
<v Speaker 14>big price increase and part of that there's like a

0:44:58.280 --> 0:45:00.399
<v Speaker 14>two hundred dollars annual or a ring credit on there

0:45:00.400 --> 0:45:03.960
<v Speaker 14>now unfortunately, and they should change this. That doesn't work

0:45:04.000 --> 0:45:05.600
<v Speaker 14>with the subscription. You have to pay like six or

0:45:05.640 --> 0:45:07.400
<v Speaker 14>seven bucks a month to use an Aura or seventy

0:45:07.440 --> 0:45:10.279
<v Speaker 14>dollars a year, but the two hundred a year you

0:45:10.320 --> 0:45:12.200
<v Speaker 14>get from AMX it's kind of a scam because you

0:45:12.200 --> 0:45:14.080
<v Speaker 14>need to buy the new hardware and Aura doesn't come

0:45:14.080 --> 0:45:17.560
<v Speaker 14>out with new hardware every year. That's neither here nor there,

0:45:17.640 --> 0:45:19.799
<v Speaker 14>but that might be driving some purchases too.

0:45:20.120 --> 0:45:22.480
<v Speaker 3>Is this is this is Aura? I mean, and you

0:45:22.480 --> 0:45:25.040
<v Speaker 3>wrote the story, you know, just a couple of weeks

0:45:25.040 --> 0:45:28.279
<v Speaker 3>ago about the multi billion dollar valuation. Is this a

0:45:28.320 --> 0:45:30.640
<v Speaker 3>hardware company or is it a software company software as

0:45:30.640 --> 0:45:31.080
<v Speaker 3>a service.

0:45:32.280 --> 0:45:35.560
<v Speaker 14>Well, it's both. They would be kind of they would

0:45:35.560 --> 0:45:37.880
<v Speaker 14>be fine if they didn't have this subscription, But it's

0:45:37.920 --> 0:45:40.840
<v Speaker 14>really the subscription and the annual subscription in particular, that

0:45:40.880 --> 0:45:43.120
<v Speaker 14>I think it is driving things. You know, they always

0:45:43.120 --> 0:45:45.960
<v Speaker 14>say hardware is hard Hardware is very bad margin wise,

0:45:46.360 --> 0:45:48.719
<v Speaker 14>it's not a good business. But when you're able to

0:45:48.760 --> 0:45:52.200
<v Speaker 14>put a software product on top of it that has

0:45:52.239 --> 0:45:56.200
<v Speaker 14>a ninety percent margin, you're in pretty good shape. This

0:45:56.239 --> 0:45:59.279
<v Speaker 14>is why Apple shifted to services almost a decade ago now,

0:45:59.280 --> 0:46:02.319
<v Speaker 14>because they knew that Harward sales were flatlining. They knew

0:46:02.320 --> 0:46:04.520
<v Speaker 14>margins could potentially go down. They knew they would have

0:46:04.560 --> 0:46:06.880
<v Speaker 14>to adjust prices, and the way to create recurring revenue

0:46:07.280 --> 0:46:10.680
<v Speaker 14>is putting something on top that's necessary. And Aura and

0:46:10.719 --> 0:46:13.200
<v Speaker 14>whoop and some other peloton, of course is the post

0:46:13.360 --> 0:46:15.760
<v Speaker 14>child of this. Have figured out this hardware plus software

0:46:15.760 --> 0:46:16.400
<v Speaker 14>business model.

0:46:16.680 --> 0:46:19.720
<v Speaker 2>All right, Speaking of hardware, let's go to your story

0:46:19.800 --> 0:46:22.680
<v Speaker 2>that's out about Amazon overhauling its devices to take on

0:46:22.760 --> 0:46:24.840
<v Speaker 2>Apple and the AI era. What do we need to

0:46:24.880 --> 0:46:26.640
<v Speaker 2>know and what kind of stood out for you?

0:46:27.640 --> 0:46:30.640
<v Speaker 14>They look really cool. I think I think Panos, he's

0:46:30.680 --> 0:46:33.840
<v Speaker 14>the SVP of hardware now at Amazon and Alexa and Services,

0:46:34.120 --> 0:46:36.280
<v Speaker 14>has done a really nice job on redesigning the hardware

0:46:36.280 --> 0:46:39.880
<v Speaker 14>at the Echoes and the Echo shows three new kindle scribes.

0:46:39.920 --> 0:46:41.799
<v Speaker 14>These are kindles that you can read on, but you

0:46:41.800 --> 0:46:43.759
<v Speaker 14>can also write on and drawn. It's sort of like

0:46:43.760 --> 0:46:47.120
<v Speaker 14>a scratch pad. I think they looked terrific. And these

0:46:47.160 --> 0:46:49.880
<v Speaker 14>are going to do pretty well. The new Color Scribe

0:46:49.920 --> 0:46:52.240
<v Speaker 14>six hundred and thirty dollars is the most expensive Kindled

0:46:52.239 --> 0:46:55.319
<v Speaker 14>device ever. I think, actually the most expensive device from

0:46:55.360 --> 0:46:58.520
<v Speaker 14>Amazon since the failed virophone from a decade ago. I

0:46:58.520 --> 0:47:01.120
<v Speaker 14>think it's going to do really well for me. I

0:47:01.160 --> 0:47:04.600
<v Speaker 14>actually like this new mid tier Kindlescribe. It has a backlight.

0:47:04.719 --> 0:47:08.040
<v Speaker 14>It looks like real, really nice bright white paper, but

0:47:08.120 --> 0:47:10.400
<v Speaker 14>obviously digital. So I might get one of those to

0:47:10.400 --> 0:47:12.120
<v Speaker 14>do some reading. I need to go back to reading,

0:47:12.200 --> 0:47:14.480
<v Speaker 14>and maybe I'll get one of those for the holidays.

0:47:14.560 --> 0:47:16.760
<v Speaker 2>Tell me all, I s I need some books.

0:47:16.800 --> 0:47:17.040
<v Speaker 15>Mark.

0:47:17.040 --> 0:47:19.400
<v Speaker 3>In the meantime, just very briefly, we didn't get a

0:47:19.480 --> 0:47:22.600
<v Speaker 3>chance to talk about the Nest branded hardware again. I

0:47:22.600 --> 0:47:24.319
<v Speaker 3>said it would be sort of round the world with

0:47:24.360 --> 0:47:26.840
<v Speaker 3>Mark German. In terms of tech devices. What do we

0:47:26.880 --> 0:47:28.680
<v Speaker 3>need to know about Alphabet's lineup?

0:47:30.080 --> 0:47:32.040
<v Speaker 14>It's kind of whatever. The most interesting thing to me

0:47:32.080 --> 0:47:35.160
<v Speaker 14>is they announced this hundred dollars speaker, but it doesn't

0:47:35.200 --> 0:47:37.760
<v Speaker 14>come out until the spring, which I guess is anywhere

0:47:37.760 --> 0:47:41.800
<v Speaker 14>between March and the end of May. Why they released

0:47:41.840 --> 0:47:45.120
<v Speaker 14>it so early, announced it so early before the release only,

0:47:45.600 --> 0:47:46.000
<v Speaker 14>I don't know.

0:47:46.040 --> 0:47:46.600
<v Speaker 12>God knows.

0:47:47.040 --> 0:47:48.880
<v Speaker 14>I guess they wanted to just tell a more cohesive

0:47:48.960 --> 0:47:50.600
<v Speaker 14>story and try to get out in front of some

0:47:50.640 --> 0:47:53.000
<v Speaker 14>of the Apple announcements coming up in the next several months.

0:47:54.160 --> 0:47:56.640
<v Speaker 14>Moving to two K video quality, I think that's good.

0:47:56.880 --> 0:47:59.560
<v Speaker 14>Ring at Amazon the other day or yesterday they announced

0:47:59.560 --> 0:48:02.640
<v Speaker 14>four K video, So it's kind of interesting to the Amazon

0:48:02.680 --> 0:48:06.360
<v Speaker 14>and Google are completely two different spectrums of video quality

0:48:06.440 --> 0:48:07.080
<v Speaker 14>in the same week.

0:48:07.320 --> 0:48:09.359
<v Speaker 2>Hey, really quickly twenty thirty seconds. What do you think

0:48:09.440 --> 0:48:11.400
<v Speaker 2>is going to be the big hot consumer tech item

0:48:11.440 --> 0:48:12.960
<v Speaker 2>this holiday shopping season?

0:48:14.440 --> 0:48:18.160
<v Speaker 14>Ooh, smart glasses. I think the Reban meta glasses I

0:48:18.239 --> 0:48:20.239
<v Speaker 14>think are going to do pretty well. And of course

0:48:20.280 --> 0:48:23.400
<v Speaker 14>the iPhone seventeen pro has just been blockbuster for Apple.

0:48:23.480 --> 0:48:25.919
<v Speaker 14>They can't make them fast enough, so this is really

0:48:25.960 --> 0:48:27.239
<v Speaker 14>big stuff for Apple this year.

0:48:27.320 --> 0:48:29.600
<v Speaker 3>Hey, we're speaking with Mark German, and he's Bloomberg News

0:48:29.600 --> 0:48:32.040
<v Speaker 3>Managing editor for Global Consumer Tech. He joins us from

0:48:32.120 --> 0:48:34.720
<v Speaker 3>a Los Angeles Mark more on the H one B story.

0:48:34.800 --> 0:48:37.080
<v Speaker 3>You know, we saw so many tech CEOs just a

0:48:37.080 --> 0:48:39.720
<v Speaker 3>couple of weeks ago at the White House at that dinner.

0:48:40.000 --> 0:48:42.799
<v Speaker 3>I was surprised to see a decision such as this

0:48:42.960 --> 0:48:46.040
<v Speaker 3>from the President, given that it would affect the companies

0:48:46.080 --> 0:48:49.239
<v Speaker 3>that these individuals run so negatively. Why don't you think

0:48:49.280 --> 0:48:52.880
<v Speaker 3>we've heard a collective message from the tech community on

0:48:53.000 --> 0:48:54.520
<v Speaker 3>the H one B visa issue yet?

0:48:56.040 --> 0:48:56.320
<v Speaker 12>Oh?

0:48:56.480 --> 0:48:58.759
<v Speaker 14>I mean, Tim, you know the answer to that. It's

0:48:58.800 --> 0:49:01.520
<v Speaker 14>because they're scared of Donald Trump and they don't want

0:49:01.600 --> 0:49:05.760
<v Speaker 14>to push back on this H one visa issue only

0:49:05.840 --> 0:49:09.319
<v Speaker 14>for Trump to hit back at them with tariffs or

0:49:09.640 --> 0:49:14.240
<v Speaker 14>starting to charge Apple more tariffs than they're already paying today.

0:49:14.440 --> 0:49:14.680
<v Speaker 8>Right.

0:49:14.880 --> 0:49:18.320
<v Speaker 14>I think they are worried if they fight on this issue,

0:49:18.600 --> 0:49:21.920
<v Speaker 14>they'll come back and be hit harder on other issues,

0:49:21.960 --> 0:49:27.360
<v Speaker 14>maybe issues that they consider more fundamental to their lobbying efforts.

0:49:27.640 --> 0:49:30.240
<v Speaker 14>You're not going to see Apple push back publicly against

0:49:30.239 --> 0:49:33.160
<v Speaker 14>this H one B issue. They would have done so already. Instead,

0:49:33.160 --> 0:49:36.640
<v Speaker 14>they're going to work with lobbyists and other groups behind

0:49:36.640 --> 0:49:39.399
<v Speaker 14>the scenes to have them do their bidding for them.

0:49:39.440 --> 0:49:41.440
<v Speaker 14>But you're not going to see them push back publicly.

0:49:41.560 --> 0:49:42.480
<v Speaker 14>That's not going to happen.

0:49:42.760 --> 0:49:45.759
<v Speaker 3>That was Mark German, managing editor for Global Consumer Tech.

0:49:46.200 --> 0:49:48.600
<v Speaker 3>After we spoke to Mark on it Wednesday, he reported

0:49:48.600 --> 0:49:51.279
<v Speaker 3>that Apple has hit pause on a planned overhaul to

0:49:51.360 --> 0:49:55.080
<v Speaker 3>its Vision pro headset to redirect resources toward a more

0:49:55.280 --> 0:49:59.160
<v Speaker 3>urgent effort developing smart glasses that can rival products from

0:49:59.239 --> 0:49:59.960
<v Speaker 3>Meta platform.

0:50:00.160 --> 0:50:01.680
<v Speaker 2>The smart glass war it is on.

0:50:01.880 --> 0:50:03.440
<v Speaker 3>He loves these things from Meta.

0:50:03.640 --> 0:50:05.560
<v Speaker 2>It's like, right, we talked about all these things when

0:50:05.560 --> 0:50:07.839
<v Speaker 2>we had him join us, and wait, wait you guys,

0:50:07.840 --> 0:50:08.200
<v Speaker 2>I don't.

0:50:08.040 --> 0:50:09.759
<v Speaker 3>Want to talk about it about everything. I want to

0:50:09.800 --> 0:50:11.680
<v Speaker 3>talk about this olast on these classes. I mean, he

0:50:11.719 --> 0:50:13.440
<v Speaker 3>told us this a couple of weeks ago when he was,

0:50:13.520 --> 0:50:15.960
<v Speaker 3>you know, at their headquarters trying these for the first time.

0:50:16.000 --> 0:50:17.520
<v Speaker 3>He said, these are these are game changing.

0:50:17.560 --> 0:50:19.680
<v Speaker 2>He's a tough audience, and so when he's really into something,

0:50:19.840 --> 0:50:22.319
<v Speaker 2>you know, you really take notice. All right, everybody, you're

0:50:22.320 --> 0:50:24.840
<v Speaker 2>listening to Bloomberg Business Week coming up. Thanks mom and

0:50:24.920 --> 0:50:27.839
<v Speaker 2>dad for the apartment and hey, thanks everybody for paying

0:50:27.880 --> 0:50:29.239
<v Speaker 2>all cash for apartments.

0:50:29.360 --> 0:50:31.200
<v Speaker 3>It's just one of the trends, or maybe a couple

0:50:31.239 --> 0:50:34.000
<v Speaker 3>of the trends happening in the NYC real estate market.

0:50:34.200 --> 0:50:35.279
<v Speaker 3>This is Bloomberg.

0:50:51.760 --> 0:50:55.960
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:50:56.040 --> 0:50:58.600
<v Speaker 1>Tim Steneveek on Bloomberg Radio.

0:50:59.440 --> 0:51:01.680
<v Speaker 2>Mortgage It's in the US rose at the end of

0:51:01.680 --> 0:51:04.640
<v Speaker 2>September for the first time since July, shifting direction after

0:51:04.680 --> 0:51:08.280
<v Speaker 2>steady string of declines. Now, even with that uptick, borrowing

0:51:08.320 --> 0:51:10.759
<v Speaker 2>costs as still around their lowest levels in almost a year,

0:51:11.040 --> 0:51:14.839
<v Speaker 2>creating opportunities for both house hunters and owners seeking to refinance.

0:51:15.160 --> 0:51:17.520
<v Speaker 3>In Manhattan, home sales jumped to the highest level in

0:51:17.560 --> 0:51:20.480
<v Speaker 3>more than two years, as affluent buyers, armed with cash

0:51:20.520 --> 0:51:22.879
<v Speaker 3>thanks to a boost from the stock boom and last

0:51:22.960 --> 0:51:26.759
<v Speaker 3>year's rich Wall Street bonuses, forged ahead on deals. For

0:51:26.880 --> 0:51:29.240
<v Speaker 3>an update on the New York City real estate picture,

0:51:29.280 --> 0:51:32.279
<v Speaker 3>we recently checked in with Louise Phillips Forbes. She's a

0:51:32.280 --> 0:51:35.080
<v Speaker 3>real estate broker with Brown Harris Stevens. She's been in

0:51:35.080 --> 0:51:37.160
<v Speaker 3>the industry for more than three decades and its close

0:51:37.200 --> 0:51:39.280
<v Speaker 3>to six billion dollars in sales.

0:51:39.640 --> 0:51:43.319
<v Speaker 16>Look, my old motto is, you know, marry your home

0:51:43.360 --> 0:51:46.600
<v Speaker 16>in date threeate and have that motto.

0:51:47.120 --> 0:51:51.399
<v Speaker 2>I mean, wait, marry the home and date the rate.

0:51:51.719 --> 0:51:54.520
<v Speaker 16>Yes, I mean I had my first mortgage, Guys, my

0:51:54.560 --> 0:51:57.680
<v Speaker 16>first mortgage was like eight point three five or something,

0:51:57.800 --> 0:52:00.959
<v Speaker 16>and I had it as low as two point eight five.

0:52:01.160 --> 0:52:04.239
<v Speaker 16>And you know, so and so I just think that

0:52:04.960 --> 0:52:08.000
<v Speaker 16>I think it's about getting educated in the buying power ships.

0:52:08.040 --> 0:52:11.440
<v Speaker 16>And I always say, certainly in the last eighteen months.

0:52:11.480 --> 0:52:14.600
<v Speaker 16>I'm like, listen, guys, it's okay to buy when interest

0:52:14.680 --> 0:52:18.000
<v Speaker 16>rates are high if you can afford the carry for

0:52:18.080 --> 0:52:20.400
<v Speaker 16>a period of time, you were paying less for the

0:52:20.440 --> 0:52:21.520
<v Speaker 16>home than if it was lower.

0:52:21.600 --> 0:52:23.839
<v Speaker 3>But some people have been carrying that for like three

0:52:23.920 --> 0:52:26.040
<v Speaker 3>years now and they thought, Okay, well I can do

0:52:26.120 --> 0:52:30.200
<v Speaker 3>this with like a seven year arm and it'll retel drops.

0:52:30.480 --> 0:52:35.879
<v Speaker 16>They haven't, but they are, and those individuals got much

0:52:35.920 --> 0:52:39.759
<v Speaker 16>more home if they are inconvenience. Listen. I had a

0:52:39.840 --> 0:52:42.239
<v Speaker 16>roommate when I bought my apartment first because to me,

0:52:42.360 --> 0:52:44.920
<v Speaker 16>it was about owning my home instead of renting. So

0:52:45.520 --> 0:52:47.920
<v Speaker 16>we make compromises, and you don't go on that extra

0:52:48.000 --> 0:52:50.520
<v Speaker 16>trip for you if you want to be in that

0:52:50.560 --> 0:52:54.200
<v Speaker 16>school district for your kids. So those decisions were made

0:52:54.200 --> 0:52:57.239
<v Speaker 16>and have been being made. But the market, you know,

0:52:57.800 --> 0:53:00.520
<v Speaker 16>is definitely this fall is feeling, there's an energy in

0:53:00.600 --> 0:53:03.640
<v Speaker 16>it despite it being an election. Oh you about New

0:53:03.680 --> 0:53:06.160
<v Speaker 16>York City, New York City our market specifically?

0:53:06.280 --> 0:53:10.000
<v Speaker 2>Yeah, sorry, Now I am curious though when it comes

0:53:10.080 --> 0:53:14.600
<v Speaker 2>to activity, are there multiple bids? Still Give us an idea,

0:53:14.640 --> 0:53:16.080
<v Speaker 2>give us some color around.

0:53:15.840 --> 0:53:19.719
<v Speaker 16>Sectors happening in some cases yes, square sector well, I

0:53:19.760 --> 0:53:23.040
<v Speaker 16>think that the one bedroom market. I mean, listen, I

0:53:23.080 --> 0:53:26.319
<v Speaker 16>did a development project that I converted and I've got

0:53:26.360 --> 0:53:28.680
<v Speaker 16>a couple of left at three ninety three Western Avenue,

0:53:28.840 --> 0:53:31.240
<v Speaker 16>a seven hundred and ninety two square foot one bedroom

0:53:31.360 --> 0:53:37.400
<v Speaker 16>just rented for seven thousand dollars. Oh, so if you

0:53:37.480 --> 0:53:39.919
<v Speaker 16>can own, try to own. So the one bedroom market

0:53:40.000 --> 0:53:42.920
<v Speaker 16>has seen especially if you have low carrying costs. They

0:53:42.960 --> 0:53:48.000
<v Speaker 16>are seeing multiple bids. Anything under two million is also

0:53:48.239 --> 0:53:50.960
<v Speaker 16>very efficient if it's priced right. If you're not priced right,

0:53:51.719 --> 0:53:57.200
<v Speaker 16>it's not happening. And the market is very knowledgeable and observant,

0:53:57.520 --> 0:53:58.480
<v Speaker 16>meaning buyers.

0:53:58.840 --> 0:54:00.799
<v Speaker 3>What about the higher end, what are you seeing with

0:54:00.880 --> 0:54:03.000
<v Speaker 3>foreign buyers? We love to talk to you about where

0:54:03.040 --> 0:54:04.200
<v Speaker 3>those buyers are coming from us.

0:54:05.880 --> 0:54:09.840
<v Speaker 16>It depends on what country, but they are they've doubled

0:54:10.160 --> 0:54:11.160
<v Speaker 16>in the last year.

0:54:11.360 --> 0:54:12.319
<v Speaker 15>We have at what level?

0:54:14.280 --> 0:54:18.360
<v Speaker 16>I think that the lower end, we don't have the

0:54:18.560 --> 0:54:22.839
<v Speaker 16>olive arts necessarily, but but you have people who are

0:54:22.840 --> 0:54:26.200
<v Speaker 16>looking for the future and want to pull money out

0:54:26.239 --> 0:54:28.440
<v Speaker 16>of their government or their country.

0:54:28.480 --> 0:54:29.520
<v Speaker 3>Where are they coming from?

0:54:30.360 --> 0:54:38.120
<v Speaker 16>Mexico, Ukraine. We've seen for myself a lot from Korea

0:54:38.120 --> 0:54:39.000
<v Speaker 16>and a lot from China.

0:54:40.040 --> 0:54:44.080
<v Speaker 2>So okay, So we love to talk obviously real estate,

0:54:44.160 --> 0:54:46.080
<v Speaker 2>but also politics and how it is. So give us

0:54:46.120 --> 0:54:48.760
<v Speaker 2>an idea because that's interesting. In terms of foreign buying,

0:54:48.880 --> 0:54:53.040
<v Speaker 2>have you noticed an uptick in terms of the political wins?

0:54:53.080 --> 0:54:53.680
<v Speaker 12>How well?

0:54:53.800 --> 0:54:56.080
<v Speaker 16>I think. I have somebody trying to purchase a piece

0:54:56.080 --> 0:55:00.000
<v Speaker 16>of property from me who basically says, I'm concerned about

0:55:00.040 --> 0:55:06.319
<v Speaker 16>out the mayor, and they're trying to buy from from Jakarta,

0:55:06.400 --> 0:55:10.440
<v Speaker 16>and I'm like, how much you know? Like were you

0:55:10.480 --> 0:55:11.879
<v Speaker 16>here when de Blasio was here?

0:55:11.960 --> 0:55:12.920
<v Speaker 12>Were you here.

0:55:13.000 --> 0:55:18.200
<v Speaker 16>When you know We've lived through difficult mayors or mayors

0:55:18.200 --> 0:55:22.799
<v Speaker 16>that were not pro real estate. But I think that

0:55:24.040 --> 0:55:27.319
<v Speaker 16>it becomes a conversation for people as a negotiating tool

0:55:27.560 --> 0:55:30.760
<v Speaker 16>more so than it's preventing them from making a decision.

0:55:31.120 --> 0:55:33.680
<v Speaker 2>So I find that it's negotiating. So if they want

0:55:33.680 --> 0:55:36.480
<v Speaker 2>to buy something, somebody has some pressure to say reduce

0:55:36.480 --> 0:55:38.640
<v Speaker 2>the price, because yes.

0:55:38.640 --> 0:55:41.919
<v Speaker 16>And if I've been on the market for sixty days,

0:55:41.960 --> 0:55:44.520
<v Speaker 16>which I have on this piece of property and it's

0:55:44.560 --> 0:55:47.120
<v Speaker 16>still sitting and they're like, listen, I'm happy to pay this,

0:55:47.280 --> 0:55:49.760
<v Speaker 16>I'm not going to pay that, and I'm not concerned.

0:55:49.760 --> 0:55:54.040
<v Speaker 16>I'm happy to wait till after the mayoral election, and

0:55:54.080 --> 0:55:56.440
<v Speaker 16>the truth of the matter is that people if you

0:55:56.560 --> 0:56:01.920
<v Speaker 16>look at the rhythm of deals historically these elections, there

0:56:01.960 --> 0:56:05.200
<v Speaker 16>is a surge afterwards, but it doesn't change the result

0:56:05.280 --> 0:56:06.600
<v Speaker 16>no matter what the result is.

0:56:07.239 --> 0:56:11.000
<v Speaker 3>What happened during the Deplasio administration to real estate, you

0:56:11.040 --> 0:56:12.000
<v Speaker 3>made reference.

0:56:11.640 --> 0:56:13.880
<v Speaker 16>To it, I just think that I just think that

0:56:14.400 --> 0:56:19.279
<v Speaker 16>they were decisions that were not collaborative. And if you

0:56:19.480 --> 0:56:26.400
<v Speaker 16>think about in twenty nineteen, I mean the the rental

0:56:26.520 --> 0:56:30.719
<v Speaker 16>law of twenty nineteen that prevents conversions from occurring, that

0:56:30.880 --> 0:56:34.839
<v Speaker 16>was all actually Cuomo and Cuomo is not that far

0:56:35.480 --> 0:56:40.560
<v Speaker 16>from the policies that Mandami is holding. And I would

0:56:40.640 --> 0:56:46.440
<v Speaker 16>say that in my interpretation, in my understanding, that a

0:56:46.480 --> 0:56:49.640
<v Speaker 16>lot of politicians in these times make a lot of

0:56:49.640 --> 0:56:54.359
<v Speaker 16>promises that are not actually able to be accomplished in

0:56:54.400 --> 0:56:56.360
<v Speaker 16>the manner that they're trying to. The collaboration of the

0:56:56.360 --> 0:56:57.680
<v Speaker 16>state is necessary, exactly.

0:56:57.680 --> 0:56:59.200
<v Speaker 3>I'm glad you brought that up, because that's one time.

0:57:00.080 --> 0:57:01.480
<v Speaker 3>Time is like you need to have all money on

0:57:01.520 --> 0:57:03.400
<v Speaker 3>board to make a lot of these things happen. So

0:57:03.440 --> 0:57:05.880
<v Speaker 3>it might sound look, I'm not talking about any specific

0:57:05.960 --> 0:57:08.960
<v Speaker 3>candidate in particutionar, but you know there are promises that

0:57:08.960 --> 0:57:11.319
<v Speaker 3>are made on a campaign trail. If you don't have

0:57:11.320 --> 0:57:13.680
<v Speaker 3>buy in from Albany, you're not necessarily going to be

0:57:13.719 --> 0:57:15.880
<v Speaker 3>able to enact those policies for sure.

0:57:15.920 --> 0:57:19.960
<v Speaker 16>And I think that that is that is by design

0:57:20.360 --> 0:57:24.320
<v Speaker 16>so that there can be simpatico between the two or

0:57:24.520 --> 0:57:29.680
<v Speaker 16>negotiations of those two offices. But I just think that

0:57:31.560 --> 0:57:35.800
<v Speaker 16>how to accomplish better housing, you can look at the

0:57:35.840 --> 0:57:39.800
<v Speaker 16>things like for the eighty five, the new tax that

0:57:39.880 --> 0:57:42.680
<v Speaker 16>has just come in, it's our new four to twenty one,

0:57:43.320 --> 0:57:46.920
<v Speaker 16>which is affordable housing. I think that the restrictions that

0:57:46.920 --> 0:57:53.680
<v Speaker 16>have been put forth into that new tax abatement, it

0:57:53.720 --> 0:57:55.960
<v Speaker 16>may not lead to as much housing as we're hoping

0:57:56.920 --> 0:58:00.440
<v Speaker 16>because of some things like there, if you do a

0:58:00.600 --> 0:58:04.640
<v Speaker 16>union more than one hundred unit building, your minimum income

0:58:04.760 --> 0:58:08.880
<v Speaker 16>I mean yournum minimum wage goes up costing twenty percent

0:58:09.000 --> 0:58:13.560
<v Speaker 16>additional hard cost. So it's just a delicate balance. And

0:58:14.200 --> 0:58:17.600
<v Speaker 16>I just remember the days when you want a developer

0:58:17.720 --> 0:58:21.240
<v Speaker 16>Boughder certificate and somebody sold it to somebody else and

0:58:21.280 --> 0:58:24.440
<v Speaker 16>they do what they do, which is build amazing affordable housing,

0:58:25.160 --> 0:58:27.080
<v Speaker 16>and it's just gotten a lot more complicated.

0:58:28.360 --> 0:58:30.480
<v Speaker 2>Yeah, it's a I mean, I just feel like when

0:58:30.520 --> 0:58:33.480
<v Speaker 2>it comes to a lot of major cities right, affordable housing.

0:58:33.800 --> 0:58:36.120
<v Speaker 2>It's just it's something we've been talking about for I feel.

0:58:35.880 --> 0:58:39.320
<v Speaker 16>Like forever, and you can't do it. One politician can't

0:58:39.360 --> 0:58:41.520
<v Speaker 16>do it. It has to be the state, it has

0:58:41.560 --> 0:58:43.600
<v Speaker 16>to be the city, and it has to be the

0:58:44.480 --> 0:58:45.920
<v Speaker 16>city assembly.

0:58:46.080 --> 0:58:48.080
<v Speaker 2>In a longer term, you know, commitment to doing it.

0:58:48.280 --> 0:58:50.800
<v Speaker 2>We are talking with Louise Phillips Forbes. She's real estate

0:58:50.800 --> 0:58:54.640
<v Speaker 2>broker Brown Harris Stevens here in our Bloomberg Interactive Broker studio.

0:58:54.720 --> 0:58:58.080
<v Speaker 2>A couple of rapid fires. So homestaying on the market longer,

0:58:58.200 --> 0:59:00.480
<v Speaker 2>yes or no? Like in the I know compared to

0:59:00.640 --> 0:59:01.080
<v Speaker 2>I guess.

0:59:01.080 --> 0:59:05.080
<v Speaker 16>It's shortened in the first two quarters, elongated a little

0:59:05.080 --> 0:59:06.720
<v Speaker 16>bit in the summer, and it seems to be a

0:59:06.720 --> 0:59:09.680
<v Speaker 16>little more efficient in the upcoming weeks that we've seen

0:59:09.760 --> 0:59:13.600
<v Speaker 16>in September, although it's hard to figure that out based

0:59:13.640 --> 0:59:16.680
<v Speaker 16>on the Jewish holidays as well as getting back to school.

0:59:16.840 --> 0:59:19.840
<v Speaker 2>So first time home buyers are we seeing more.

0:59:19.680 --> 0:59:22.320
<v Speaker 16>Of them older than they've been in a long time,

0:59:22.360 --> 0:59:23.560
<v Speaker 16>averages forty years?

0:59:23.720 --> 0:59:25.760
<v Speaker 2>All right? What about parents buying places for.

0:59:25.800 --> 0:59:29.000
<v Speaker 16>Kids all day long? So all day long, and it's

0:59:29.000 --> 0:59:34.360
<v Speaker 16>not for it's with and even grandparents, because honestly, the

0:59:34.400 --> 0:59:36.800
<v Speaker 16>conversations and the council that I've had with some family

0:59:36.800 --> 0:59:40.760
<v Speaker 16>members is you can give it to them after you're.

0:59:40.640 --> 0:59:42.480
<v Speaker 2>Gone, or they can enjoy it today.

0:59:42.560 --> 0:59:46.000
<v Speaker 16>And I just had that happen today and accepted offer

0:59:46.160 --> 0:59:50.080
<v Speaker 16>where we're facilitating that, and I mean I have a

0:59:50.560 --> 0:59:52.520
<v Speaker 16>I mean I talked to my kids about that also.

0:59:52.560 --> 0:59:54.200
<v Speaker 16>I mean, they really want to work hard for what

0:59:54.240 --> 0:59:57.680
<v Speaker 16>they have, but I would rather be with them enjoying

0:59:57.680 --> 1:00:01.000
<v Speaker 16>it and they and I'm there debt. I am their

1:00:01.040 --> 1:00:02.080
<v Speaker 16>institutional debt.

1:00:02.280 --> 1:00:02.640
<v Speaker 12>All right.

1:00:02.760 --> 1:00:04.400
<v Speaker 2>Another one I just want to ask you real quickly,

1:00:04.480 --> 1:00:06.760
<v Speaker 2>cash buying, all cash still strong.

1:00:07.120 --> 1:00:07.840
<v Speaker 16>Cash is king?

1:00:08.000 --> 1:00:11.120
<v Speaker 2>Is that the foreign folks or not necessarily most of

1:00:11.160 --> 1:00:13.520
<v Speaker 2>them are foreign, But that's okay.

1:00:13.600 --> 1:00:18.000
<v Speaker 16>They they that is typical because of how they pull

1:00:18.080 --> 1:00:21.840
<v Speaker 16>that money out. It's also too complicated to try to

1:00:21.840 --> 1:00:24.760
<v Speaker 16>get credit for them if they're not a residence that

1:00:24.760 --> 1:00:27.480
<v Speaker 16>makes sense. So so cash is still king for them.

1:00:27.520 --> 1:00:32.800
<v Speaker 16>But again it is really we're we're doing we're doing

1:00:32.840 --> 1:00:35.919
<v Speaker 16>deals that are through a trust and they're the they're

1:00:35.960 --> 1:00:39.200
<v Speaker 16>the institution, they're the bank, so they're coming across as cash.

1:00:39.240 --> 1:00:40.480
<v Speaker 2>That's my rapid fire list.

1:00:40.360 --> 1:00:41.800
<v Speaker 3>Okay, I just want to make sure that all that

1:00:42.800 --> 1:00:44.600
<v Speaker 3>one that's like that has that might have a little

1:00:44.640 --> 1:00:47.920
<v Speaker 3>longer of an answer. Consolidation in the industry. So the

1:00:47.920 --> 1:00:50.560
<v Speaker 3>big news this week Compass is buying Anywhere for one

1:00:50.600 --> 1:00:53.000
<v Speaker 3>and a half billion dollars anywhere. People might not be

1:00:53.000 --> 1:00:55.320
<v Speaker 3>familiar with the parent company, but they own Coldboralt Banker,

1:00:55.400 --> 1:00:58.439
<v Speaker 3>Corkoran and Southeby's International Realty. How does that change your world?

1:00:58.440 --> 1:01:01.400
<v Speaker 3>At Brown Harris Stevens.

1:01:00.200 --> 1:01:04.880
<v Speaker 16>And we've all been observing the Zillow Compass battle around

1:01:04.920 --> 1:01:10.840
<v Speaker 16>the private listing and you know, let's sake, claic rumor

1:01:11.040 --> 1:01:12.880
<v Speaker 16>was it and I don't know if it's factual or not,

1:01:13.040 --> 1:01:16.440
<v Speaker 16>but Berkshire Hathway was what the original hope of the

1:01:16.440 --> 1:01:20.960
<v Speaker 16>first choice for Compass to acquire when that was not

1:01:21.120 --> 1:01:23.640
<v Speaker 16>possible anywhere. You know, they have a lot of debt

1:01:24.000 --> 1:01:27.880
<v Speaker 16>and that that senior debt. It's only a stock exchange.

1:01:28.280 --> 1:01:30.280
<v Speaker 16>What it does for them in the New York market

1:01:30.800 --> 1:01:32.720
<v Speaker 16>is they're capturing forty percent of that market.

1:01:33.640 --> 1:01:34.520
<v Speaker 2>It'll be interesting.

1:01:34.920 --> 1:01:35.600
<v Speaker 3>But as.

1:01:38.200 --> 1:01:43.840
<v Speaker 16>You know, Compare they're smaller, but they're they're national, and

1:01:44.640 --> 1:01:47.440
<v Speaker 16>I would say that you know, it gives them a

1:01:47.480 --> 1:01:49.640
<v Speaker 16>stronghold on a market that they really want.

1:01:49.760 --> 1:01:53.880
<v Speaker 3>So how much of New York City does will Compass.

1:01:53.480 --> 1:01:57.520
<v Speaker 16>Have forty percent of the market share right after the acquisition,

1:01:58.160 --> 1:02:02.439
<v Speaker 16>And I think that what I would say to that,

1:02:02.600 --> 1:02:06.320
<v Speaker 16>And again, bigger is not always better. It's really hard

1:02:06.400 --> 1:02:11.400
<v Speaker 16>to maintain culture. And there are one hundred and seventy

1:02:11.440 --> 1:02:15.680
<v Speaker 16>nine thousand new agents, And how do you feel special?

1:02:16.440 --> 1:02:16.720
<v Speaker 12>You know?

1:02:16.840 --> 1:02:20.200
<v Speaker 16>And I mean Robert Repkin is an impressive young man

1:02:20.360 --> 1:02:25.720
<v Speaker 16>and a a major operator and a visionary, so I

1:02:25.800 --> 1:02:28.120
<v Speaker 16>respect and admire him. I'm not a fan of the

1:02:28.160 --> 1:02:29.840
<v Speaker 16>private listing platform.

1:02:29.920 --> 1:02:32.439
<v Speaker 3>That was Louise Phillips Forbes, real estate broker with Brown

1:02:32.440 --> 1:02:35.439
<v Speaker 3>Harris Stevens. She specializes in New York City.

1:02:35.560 --> 1:02:38.400
<v Speaker 2>All right, everybody's still ahead. On Bloomberg BusinessWeek, what Bloomberg's

1:02:38.440 --> 1:02:41.440
<v Speaker 2>Chris Rouser calls the little cheat when it comes to

1:02:41.480 --> 1:02:42.040
<v Speaker 2>feeling fit.

1:02:42.600 --> 1:02:45.840
<v Speaker 17>I discovered the Catalyst suit, which is an EMS suit.

1:02:46.200 --> 1:02:49.680
<v Speaker 17>It's a stemsuit, like you like physical therapists use after

1:02:49.680 --> 1:02:52.040
<v Speaker 17>you get an injury. They kind of zap your muscles

1:02:52.040 --> 1:02:55.840
<v Speaker 17>with electricity and it encourages your muscles to work harder.

1:02:55.880 --> 1:02:58.240
<v Speaker 17>More of it tenses up, and then it heals.

1:02:58.640 --> 1:03:01.920
<v Speaker 3>It heals stronger, winds Us along with the owner of Catalyst,

1:03:02.040 --> 1:03:04.880
<v Speaker 3>maker of the Catalyst Suit. This is Bloomberg.

1:03:09.040 --> 1:03:13.240
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

1:03:13.320 --> 1:03:15.880
<v Speaker 1>Tim Stenoveek on Bloomberg Radio.

1:03:16.840 --> 1:03:19.640
<v Speaker 2>Well, it's the jolt that tickles your muscles, and suit

1:03:19.640 --> 1:03:22.240
<v Speaker 2>it up in the Catalyst Jen for you might look

1:03:22.280 --> 1:03:24.680
<v Speaker 2>a bit like one of the Avengers. It's pretty cool.

1:03:24.800 --> 1:03:26.880
<v Speaker 2>It is all part of looking and feeling your best.

1:03:26.960 --> 1:03:29.440
<v Speaker 2>As Bloomberg Pursuits editor Chris Rouser writes about the new

1:03:29.480 --> 1:03:32.320
<v Speaker 2>issue of Bloomberg Business Week with Pursuits devoted to the

1:03:32.360 --> 1:03:35.200
<v Speaker 2>pursuit of wellness. Here with Morris Chris Rouser along with

1:03:35.240 --> 1:03:38.000
<v Speaker 2>Brendan Kennedy, the CEO of Monte Mayer, it's the owner

1:03:38.000 --> 1:03:41.640
<v Speaker 2>of Catalyst, and they both are here in our studio. Welcome, Welcome.

1:03:42.000 --> 1:03:43.520
<v Speaker 2>First of all, I got to start with you, Chris.

1:03:43.560 --> 1:03:45.120
<v Speaker 2>How did this come on your radar? I mean, I

1:03:45.160 --> 1:03:47.880
<v Speaker 2>know you are always kind of the king when it

1:03:47.880 --> 1:03:51.440
<v Speaker 2>comes to things that you can try to feel better

1:03:51.480 --> 1:03:52.000
<v Speaker 2>to look back.

1:03:52.040 --> 1:03:54.960
<v Speaker 17>Yeah, I'm a fitness person, I'm a wellness person. I'll

1:03:54.960 --> 1:03:56.960
<v Speaker 17>try anything once. If you ask me to do a

1:03:57.000 --> 1:03:59.360
<v Speaker 17>form of exercise with you, I will do it. So

1:03:59.360 --> 1:04:02.800
<v Speaker 17>I've done everything solid core, PHYZEQ fifty seven, zoomba, you

1:04:02.880 --> 1:04:05.600
<v Speaker 17>name it, I've done it, hot yoga, hotter yoga.

1:04:05.280 --> 1:04:06.720
<v Speaker 3>And something in a chair yo.

1:04:06.960 --> 1:04:09.520
<v Speaker 17>Yes, yes, there was briefly a PILATEUS studio in Manhattan

1:04:09.520 --> 1:04:12.120
<v Speaker 17>called Shaes twenty three because you did all the exercises

1:04:12.120 --> 1:04:14.080
<v Speaker 17>in a chair and it was on twenty third Street.

1:04:14.160 --> 1:04:16.000
<v Speaker 17>So at the beginning of the year, I just was

1:04:16.040 --> 1:04:20.480
<v Speaker 17>thinking about how overwhelming wellness has gotten. There's endless podcasts,

1:04:20.480 --> 1:04:23.080
<v Speaker 17>The Manisphere podcasts are just like telling you so many

1:04:23.080 --> 1:04:25.960
<v Speaker 17>different things every week to do. There's businesses where you

1:04:25.960 --> 1:04:28.760
<v Speaker 17>can spend like seven thousand dollars a month where you

1:04:28.840 --> 1:04:31.000
<v Speaker 17>go and you get tested for all the stuff every month,

1:04:31.240 --> 1:04:33.320
<v Speaker 17>get ai to tell you what to eat and what exercise.

1:04:33.400 --> 1:04:35.520
<v Speaker 17>Just feels very overwhelming. And I thought, Okay, what's the

1:04:35.560 --> 1:04:36.320
<v Speaker 17>response to that.

1:04:36.400 --> 1:04:37.560
<v Speaker 15>What is my response to that.

1:04:37.760 --> 1:04:40.440
<v Speaker 17>I want to cheat, I want to cheat code, I

1:04:40.640 --> 1:04:41.600
<v Speaker 17>want an easy way out.

1:04:41.640 --> 1:04:42.360
<v Speaker 15>I want to hack.

1:04:42.640 --> 1:04:44.880
<v Speaker 17>And so we got the whole Pursuits team together to

1:04:45.080 --> 1:04:47.320
<v Speaker 17>think to like go out and do research and figure

1:04:47.320 --> 1:04:49.440
<v Speaker 17>out what like the hot wellness hacks right now that

1:04:49.480 --> 1:04:51.360
<v Speaker 17>makes it easier for you because at the end of

1:04:51.400 --> 1:04:53.760
<v Speaker 17>the day. What you really need to do is exercise,

1:04:54.000 --> 1:04:55.920
<v Speaker 17>You need to sleep, you need to talk to people,

1:04:55.960 --> 1:04:57.600
<v Speaker 17>and you need to eat. Well, that's basically all you

1:04:57.640 --> 1:04:59.080
<v Speaker 17>need to do. So like, what are the things that

1:04:59.080 --> 1:05:01.720
<v Speaker 17>can sort of hack your into doing those more easily?

1:05:02.480 --> 1:05:04.680
<v Speaker 17>And so as I was doing my research, I discovered

1:05:04.680 --> 1:05:07.840
<v Speaker 17>the Catalyst suit, which is an EMS suit. It's a

1:05:07.880 --> 1:05:11.280
<v Speaker 17>stimsuit like you like physical therapists use after you get

1:05:11.320 --> 1:05:14.240
<v Speaker 17>an injury. They kind of zap your muscles with electricity

1:05:14.600 --> 1:05:17.480
<v Speaker 17>and it encourages your muscles to work harder. More of

1:05:17.480 --> 1:05:20.440
<v Speaker 17>it tenses up, and then it heals stronger. And so

1:05:20.520 --> 1:05:23.040
<v Speaker 17>that technology is now a suit that you can wear

1:05:23.040 --> 1:05:25.680
<v Speaker 17>and you can do workouts and it like supercharges your workouts.

1:05:25.720 --> 1:05:27.200
<v Speaker 3>Okay, I know the guy who owns the company is

1:05:27.240 --> 1:05:28.600
<v Speaker 3>sitting right here, but I'm still going to put you

1:05:28.680 --> 1:05:30.600
<v Speaker 3>on the spot, Crisp, because I see technology like this

1:05:30.680 --> 1:05:33.040
<v Speaker 3>and I'm like, yeah, does it actually work?

1:05:33.440 --> 1:05:35.120
<v Speaker 15>I have to tell you it actually works.

1:05:35.240 --> 1:05:38.760
<v Speaker 17>You're not just saying muscles through my blazer, but it

1:05:38.800 --> 1:05:40.760
<v Speaker 17>really totally works. I did it for six months after

1:05:40.800 --> 1:05:43.520
<v Speaker 17>having a pair of injuries. I had foot surgery. You guys,

1:05:43.520 --> 1:05:45.880
<v Speaker 17>remember I fractured my elbow I was like out of

1:05:45.880 --> 1:05:47.680
<v Speaker 17>the gym for months. I felt kind of bummed about it,

1:05:47.960 --> 1:05:51.400
<v Speaker 17>and it really got me back going. Yeah, you really

1:05:51.440 --> 1:05:54.400
<v Speaker 17>see results that it helped my posture. I lost weight, gain muscle.

1:05:54.880 --> 1:05:57.560
<v Speaker 2>All right, So Brendan, come on in. You are the

1:05:57.560 --> 1:06:00.560
<v Speaker 2>owner of Catalyst. Talk to us about this device, kind

1:06:00.560 --> 1:06:02.720
<v Speaker 2>of how it came to be and tell us little

1:06:02.720 --> 1:06:03.880
<v Speaker 2>bit about the business.

1:06:04.080 --> 1:06:04.400
<v Speaker 15>Yeah.

1:06:04.440 --> 1:06:10.160
<v Speaker 18>So I joined EMS about four years ago, and I

1:06:10.200 --> 1:06:12.200
<v Speaker 18>was a little skeptical at first too. My wife had

1:06:12.280 --> 1:06:13.640
<v Speaker 18>used it about seven years ago.

1:06:13.880 --> 1:06:17.120
<v Speaker 3>EMS is electric electric electrical muscle stimulation.

1:06:16.760 --> 1:06:19.440
<v Speaker 18>Exactly, and just like a doctor or physical therapist will

1:06:19.440 --> 1:06:22.160
<v Speaker 18>put STEM on you to heal a muscle. It's the

1:06:22.200 --> 1:06:25.400
<v Speaker 18>same time technology and doctors have been using it for

1:06:25.440 --> 1:06:28.400
<v Speaker 18>sixty years. If you go to Europe, there are ms

1:06:28.440 --> 1:06:32.120
<v Speaker 18>studios where there's thousands of them where people will go

1:06:32.200 --> 1:06:36.479
<v Speaker 18>in and work out. I went in skeptically and tried

1:06:36.480 --> 1:06:40.520
<v Speaker 18>it about four years ago during COVID and it's amazing

1:06:41.080 --> 1:06:44.280
<v Speaker 18>for me. It compresses time. I can get two hour

1:06:44.360 --> 1:06:46.600
<v Speaker 18>workout workout that would normally take me two hours in

1:06:46.600 --> 1:06:49.200
<v Speaker 18>a gym, I can do it in twenty minutes and

1:06:49.240 --> 1:06:51.880
<v Speaker 18>it's a whole body workout. It hits the little muscles

1:06:51.880 --> 1:06:55.360
<v Speaker 18>in your back that you might miss in a gym

1:06:55.480 --> 1:06:59.000
<v Speaker 18>or skip leg day. Is your whole body, twenty six

1:06:59.080 --> 1:07:02.840
<v Speaker 18>pads at once, and it stimulates your muscle. Just like

1:07:03.040 --> 1:07:05.840
<v Speaker 18>your brain sends a signal to your muscle to contract,

1:07:06.240 --> 1:07:10.280
<v Speaker 18>the suit sends the same muscles, the same signals, and

1:07:10.320 --> 1:07:14.240
<v Speaker 18>it hits ninety percent of your muscles. And so it's

1:07:14.280 --> 1:07:18.960
<v Speaker 18>amazing and it works. It's efficient, it's fast, it's safe,

1:07:19.640 --> 1:07:21.600
<v Speaker 18>and it compresses time for me.

1:07:22.080 --> 1:07:24.720
<v Speaker 17>So you were a client, I was a class who

1:07:24.760 --> 1:07:27.400
<v Speaker 17>became an investor, and now you're the owner.

1:07:27.800 --> 1:07:31.520
<v Speaker 18>Yes, it's something I'm really passionate about. I use it

1:07:31.520 --> 1:07:34.600
<v Speaker 18>three days a week, so twenty minutes each time, basically

1:07:34.600 --> 1:07:37.160
<v Speaker 18>an hour a week. That little prep, a little clean up,

1:07:37.280 --> 1:07:40.280
<v Speaker 18>but compared to changing and driving to a gym and

1:07:40.320 --> 1:07:42.560
<v Speaker 18>working out for two hours, I can do it in

1:07:42.600 --> 1:07:44.520
<v Speaker 18>twenty minutes. I can do it at home. I travel

1:07:44.560 --> 1:07:45.040
<v Speaker 18>with it.

1:07:44.720 --> 1:07:46.600
<v Speaker 15>It's spectacular, all right.

1:07:46.640 --> 1:07:48.240
<v Speaker 2>So what does it cost?

1:07:48.560 --> 1:07:52.320
<v Speaker 18>So the suit retails for three thousand dollars. There's an app,

1:07:52.520 --> 1:07:54.240
<v Speaker 18>and there's trainers on the app, so you pick. I

1:07:54.640 --> 1:07:56.720
<v Speaker 18>want to focus on strength, I want to focus on cardio.

1:07:57.440 --> 1:07:59.160
<v Speaker 18>Maybe I'm going to focus on my oar legs or

1:07:59.200 --> 1:08:02.040
<v Speaker 18>my ad. I'm fifty years old. I've worked out in

1:08:02.120 --> 1:08:05.320
<v Speaker 18>gyms for forty years. This is the first I've done Ironman.

1:08:05.400 --> 1:08:09.280
<v Speaker 18>I've done marathons, I've done every kind of fitness activity

1:08:10.040 --> 1:08:11.919
<v Speaker 18>you can do. I'm very active. This is the first

1:08:11.920 --> 1:08:16.240
<v Speaker 18>time I've had ABS at fifty three, right, It's never

1:08:16.280 --> 1:08:18.559
<v Speaker 18>happened before. It's all because of suit. I can turn

1:08:18.600 --> 1:08:22.880
<v Speaker 18>up the abs and hit those hit those muscles. Three

1:08:22.920 --> 1:08:24.960
<v Speaker 18>thousand dollars. You follow a trainer on the app and

1:08:25.000 --> 1:08:27.679
<v Speaker 18>that person leads you through a twenty minute workout.

1:08:27.720 --> 1:08:30.920
<v Speaker 3>People might know you from your days in cannabis, medical

1:08:30.960 --> 1:08:35.200
<v Speaker 3>cannabis specifically. You were one of the co founders of Tilray.

1:08:35.280 --> 1:08:37.360
<v Speaker 3>You led the company. It's publicly traded now you're no

1:08:37.400 --> 1:08:41.320
<v Speaker 3>longer involved in cannabis. What was the process that got

1:08:41.360 --> 1:08:45.880
<v Speaker 3>you to buying Catalyst and talk a little bit about

1:08:45.880 --> 1:08:48.200
<v Speaker 3>the challenges the companies had before you came on board

1:08:48.240 --> 1:08:50.559
<v Speaker 3>and what you're trying to do now to get it

1:08:50.560 --> 1:08:51.639
<v Speaker 3>away from those challenges.

1:08:51.960 --> 1:08:54.760
<v Speaker 18>Absolutely so, I think cannabis. You know, I started in

1:08:54.760 --> 1:08:58.200
<v Speaker 18>cannabis back in twenty eleven, so fourteen years ago, and

1:08:58.560 --> 1:09:02.040
<v Speaker 18>back then people thought it was crazy, right, is what

1:09:02.160 --> 1:09:05.000
<v Speaker 18>is he doing? He went to Yale, he has an MBA,

1:09:05.080 --> 1:09:07.240
<v Speaker 18>Why is he going into cannabis? And he's throwing away

1:09:07.240 --> 1:09:10.160
<v Speaker 18>his whole career. But I could see the future. I

1:09:10.160 --> 1:09:12.320
<v Speaker 18>could see what was going to happen. I knew that

1:09:12.400 --> 1:09:14.479
<v Speaker 18>country after country was going to legalize, the US States

1:09:14.520 --> 1:09:19.200
<v Speaker 18>were going to legalize, and so I saw the opportunity.

1:09:19.200 --> 1:09:21.080
<v Speaker 18>I saw what was going to happen. I see the

1:09:21.120 --> 1:09:24.000
<v Speaker 18>same thing in EMS. If you go to Europe, there's

1:09:24.120 --> 1:09:27.519
<v Speaker 18>these studios everywhere with people working out in suits. And

1:09:28.360 --> 1:09:31.280
<v Speaker 18>I think five years from now, everyone in the US

1:09:31.520 --> 1:09:34.040
<v Speaker 18>will be familiar with EMS. They'll either have a suit

1:09:34.120 --> 1:09:36.320
<v Speaker 18>or they'll go to gym and work out in that

1:09:36.360 --> 1:09:38.479
<v Speaker 18>suit because it's the future of fitness.

1:09:38.560 --> 1:09:40.479
<v Speaker 2>Well, Christy, I mean, you do cover so much about

1:09:40.520 --> 1:09:42.280
<v Speaker 2>wellness and fitness. We talk about it with you all

1:09:42.320 --> 1:09:44.320
<v Speaker 2>the time. I mean, how do you slot this sin

1:09:44.439 --> 1:09:46.960
<v Speaker 2>What are you hearing kind of from maybe the industry

1:09:47.040 --> 1:09:49.880
<v Speaker 2>about maybe is this kind of a next way?

1:09:50.320 --> 1:09:52.479
<v Speaker 17>Yeah, I mean this is definitely We've done stories about

1:09:52.840 --> 1:09:55.479
<v Speaker 17>EMS suits before, as plastic surgeons in New York City

1:09:55.520 --> 1:09:57.639
<v Speaker 17>offer it. There's some startups that offer sort of similar

1:09:57.680 --> 1:10:00.320
<v Speaker 17>things where you go to a studio. For me, this

1:10:00.360 --> 1:10:02.599
<v Speaker 17>really fit into my normal system of going to Berry's

1:10:02.600 --> 1:10:04.800
<v Speaker 17>boot camp. You know, I'm a big barriers person and

1:10:04.880 --> 1:10:07.519
<v Speaker 17>doing my normal weightlifts, and then I added this in. Yeah,

1:10:07.560 --> 1:10:10.240
<v Speaker 17>two or three times a week twenty minutes, and that's

1:10:10.240 --> 1:10:12.800
<v Speaker 17>where I really supercharged everything else that I did. And

1:10:12.920 --> 1:10:15.080
<v Speaker 17>especially on a day when you know, like Brendan said,

1:10:15.200 --> 1:10:17.720
<v Speaker 17>if you're too busy or you're traveling or whatever, you

1:10:17.720 --> 1:10:19.640
<v Speaker 17>can just kind of toss it in. And although I

1:10:19.680 --> 1:10:21.519
<v Speaker 17>have not taken it on a plane before, so I

1:10:21.560 --> 1:10:24.600
<v Speaker 17>brought it with me. So this is what it looks like.

1:10:24.760 --> 1:10:27.560
<v Speaker 15>Is it quite big? It's not really.

1:10:27.320 --> 1:10:29.800
<v Speaker 3>So for those listening on radio christs holding up the

1:10:29.880 --> 1:10:32.920
<v Speaker 3>vest portion. But there's also that that sort of there's

1:10:32.920 --> 1:10:33.680
<v Speaker 3>another portion that.

1:10:33.680 --> 1:10:34.519
<v Speaker 12>Goes all the way down.

1:10:34.880 --> 1:10:39.400
<v Speaker 17>Yes, that's free around your legs, and there are armbands

1:10:39.439 --> 1:10:40.559
<v Speaker 17>that go with it and you have to get it

1:10:40.600 --> 1:10:42.839
<v Speaker 17>wet for the stem pads to like really.

1:10:42.600 --> 1:10:44.960
<v Speaker 3>Work today with a heart rate monitor too, it's kind

1:10:45.000 --> 1:10:46.800
<v Speaker 3>of the same thing exactly, Okay.

1:10:46.600 --> 1:10:47.120
<v Speaker 18>Very similar.

1:10:47.479 --> 1:10:49.960
<v Speaker 2>So what do you see as your market? Is it

1:10:50.000 --> 1:10:52.759
<v Speaker 2>a case of selling directly to consumers? Is it about

1:10:52.800 --> 1:10:55.920
<v Speaker 2>setting up places like the Peloton model to some extent

1:10:55.920 --> 1:10:58.000
<v Speaker 2>where you could go and actually get on a peloton

1:10:58.040 --> 1:11:00.519
<v Speaker 2>and be at a at a physical locale. I mean

1:11:00.560 --> 1:11:02.759
<v Speaker 2>peloton kind of went back and forth. What's the model

1:11:02.880 --> 1:11:04.680
<v Speaker 2>in terms of growing this business?

1:11:04.439 --> 1:11:08.599
<v Speaker 18>So right now there are thousands of consumers that own

1:11:08.640 --> 1:11:10.960
<v Speaker 18>the suit and they work out at their homes or

1:11:11.080 --> 1:11:13.599
<v Speaker 18>at the office or in their hotel rooms while they're traveling,

1:11:14.200 --> 1:11:15.320
<v Speaker 18>and they work out with the app.

1:11:15.560 --> 1:11:16.560
<v Speaker 15>There are also.

1:11:17.720 --> 1:11:20.920
<v Speaker 18>Maybe two to three hundred studios in the US that

1:11:21.120 --> 1:11:23.800
<v Speaker 18>use a suit. Many of them use the Catalyst suit,

1:11:24.080 --> 1:11:26.439
<v Speaker 18>and so you can go to an EMS studio if

1:11:26.439 --> 1:11:30.080
<v Speaker 18>you're mostly in a big city and try it, and

1:11:30.120 --> 1:11:32.519
<v Speaker 18>so they use a Catalyst suit. And so it's both

1:11:32.600 --> 1:11:35.080
<v Speaker 18>supplying to studios and we're seeing more and more of

1:11:35.120 --> 1:11:38.479
<v Speaker 18>those open, and then also to consumers.

1:11:37.920 --> 1:11:40.519
<v Speaker 3>What's the moat that you have here, because if this

1:11:40.760 --> 1:11:43.040
<v Speaker 3>is big in Europe, you're doing it here in the US.

1:11:43.160 --> 1:11:45.920
<v Speaker 3>People might catch on, they might see that it's working.

1:11:46.680 --> 1:11:50.200
<v Speaker 3>Copycats could come in. What separates here hyper protect the brand?

1:11:50.479 --> 1:11:52.320
<v Speaker 18>I think there's two moats. I think the first moat

1:11:52.360 --> 1:11:57.400
<v Speaker 18>is oddly any MS suit is regulated like a toaster

1:11:57.600 --> 1:12:01.240
<v Speaker 18>in Europe, and so many facts can just make them

1:12:01.240 --> 1:12:04.760
<v Speaker 18>and sell them here. It's regulated by the FDA, and

1:12:04.840 --> 1:12:07.240
<v Speaker 18>so this suit is FDA cleared and so we went

1:12:07.280 --> 1:12:10.840
<v Speaker 18>through the FDA process in order to sell it to consumers.

1:12:11.120 --> 1:12:14.200
<v Speaker 18>That's that's one mote. I think the second moat is

1:12:14.280 --> 1:12:18.559
<v Speaker 18>the content. There's there's hundreds of workouts online that you

1:12:18.560 --> 1:12:23.000
<v Speaker 18>can engage in the app. Actually is what sends the

1:12:23.080 --> 1:12:28.160
<v Speaker 18>impulse impulses to That's what's apps. You yes, and so

1:12:28.240 --> 1:12:30.920
<v Speaker 18>the app does it family.

1:12:30.680 --> 1:12:34.479
<v Speaker 2>To get them to do other things just saying no,

1:12:34.600 --> 1:12:35.439
<v Speaker 2>forgive me go ahead.

1:12:36.160 --> 1:12:38.839
<v Speaker 18>No, I think it's the content and the FDA clearance

1:12:39.439 --> 1:12:40.280
<v Speaker 18>really the two moats.

1:12:40.840 --> 1:12:44.559
<v Speaker 2>What about competition or just the wellness world at large,

1:12:44.680 --> 1:12:46.639
<v Speaker 2>Like it feels like, you know, we go through these

1:12:47.160 --> 1:12:49.920
<v Speaker 2>fads and waves and trends.

1:12:49.960 --> 1:12:51.280
<v Speaker 3>Yeah, you don't want this to end up in the

1:12:51.280 --> 1:12:52.599
<v Speaker 3>same pile as the thigh master.

1:12:53.400 --> 1:12:56.360
<v Speaker 2>I think, hey, everybody should have a thigh master. No,

1:12:56.439 --> 1:12:58.439
<v Speaker 2>I'm just kidding, But how do you make sure.

1:12:59.280 --> 1:13:02.639
<v Speaker 18>I think strength is important no matter what you do, right,

1:13:02.840 --> 1:13:05.160
<v Speaker 18>And so I use my suit three day this week,

1:13:05.160 --> 1:13:09.120
<v Speaker 18>twenty minutes I run, So I have cardio. You can

1:13:09.320 --> 1:13:12.240
<v Speaker 18>you work out on treadmill wearing the suit. People do that,

1:13:12.880 --> 1:13:14.800
<v Speaker 18>but I think strength will always be there. Strength will

1:13:14.840 --> 1:13:17.920
<v Speaker 18>always be important. It fixes your posture. Bone density for

1:13:17.920 --> 1:13:20.599
<v Speaker 18>a lot of people is really important. People on GLP

1:13:20.720 --> 1:13:25.960
<v Speaker 18>one drugs lose strength, and so this suit helps people

1:13:25.960 --> 1:13:29.200
<v Speaker 18>of different demographics in ages very quickly.

1:13:29.200 --> 1:13:30.840
<v Speaker 3>You can work out while you're wearing the suit, and

1:13:30.880 --> 1:13:32.880
<v Speaker 3>also wear the suit independently while you're not working out,

1:13:32.920 --> 1:13:35.280
<v Speaker 3>or you're always working out while you're wearing There are people.

1:13:35.120 --> 1:13:38.920
<v Speaker 18>That do freestyle workouts, which means this suit is charging

1:13:39.040 --> 1:13:42.160
<v Speaker 18>impulsing and they're folding laundry or doing the dishes or

1:13:42.160 --> 1:13:43.080
<v Speaker 18>walking on a treadmill.

1:13:43.520 --> 1:13:45.280
<v Speaker 2>I think you and I need these. You're still doing

1:13:45.320 --> 1:13:45.880
<v Speaker 2>it real quickly.

1:13:46.160 --> 1:13:48.760
<v Speaker 15>Yes, yeah, oh yeah, I'm in.

1:13:49.000 --> 1:13:50.320
<v Speaker 2>I got to tell you. I go to a doctor

1:13:50.360 --> 1:13:52.479
<v Speaker 2>and they say it's all about strength and getting your

1:13:52.520 --> 1:13:56.799
<v Speaker 2>muscles and building muscle strengths. So it totally makes sense. Gentlemen,

1:13:56.800 --> 1:13:59.200
<v Speaker 2>Thank you so much, really appreciate it. Brendan Kennedy, chief

1:13:59.200 --> 1:14:03.160
<v Speaker 2>executive officer of Monty Marr, the owner of Catalysts, joining

1:14:03.240 --> 1:14:05.360
<v Speaker 2>us here in studio along with our own Chris Rouser,

1:14:05.360 --> 1:14:07.439
<v Speaker 2>He's editor of Bloomberg Pursuits. You can check out and

1:14:07.479 --> 1:14:10.599
<v Speaker 2>read more about Chris's experience. It was a really fun read.

1:14:11.080 --> 1:14:13.240
<v Speaker 2>It's in the new issue of Bloomberg BusinessWeek in the

1:14:13.240 --> 1:14:15.680
<v Speaker 2>Pursuit section. I'm in I know you are.

1:14:15.920 --> 1:14:17.439
<v Speaker 3>I don't know if this is a thing where like

1:14:17.760 --> 1:14:22.519
<v Speaker 3>we uh share share. I don't think it works like

1:14:22.560 --> 1:14:23.639
<v Speaker 3>that because it has.

1:14:23.520 --> 1:14:24.200
<v Speaker 17>To be sized to you.

1:14:24.240 --> 1:14:26.240
<v Speaker 15>But actually, like you and I, we could we could

1:14:26.240 --> 1:14:26.720
<v Speaker 15>maybe do that.

1:14:26.760 --> 1:14:31.559
<v Speaker 3>We could try it cool. It's pretty cool. Yeah, I'm

1:14:31.600 --> 1:14:34.800
<v Speaker 3>like you, Chris, I'll try any workout class one.

1:14:34.880 --> 1:14:36.880
<v Speaker 2>Can I get one from my face? Like to tighten

1:14:36.960 --> 1:14:37.439
<v Speaker 2>up the muscles?

1:14:37.600 --> 1:14:39.080
<v Speaker 15>I don't. I don't think you would want.

1:14:42.680 --> 1:14:44.640
<v Speaker 17>It's sometimes it buzzes you to your bones, like it

1:14:44.840 --> 1:14:46.760
<v Speaker 17>really like you you get used to it, but it

1:14:46.800 --> 1:14:48.439
<v Speaker 17>really is a lot.

1:14:48.640 --> 1:14:50.840
<v Speaker 3>It can be really Are you going to stick with it?

1:14:51.040 --> 1:14:53.000
<v Speaker 15>Yes? Yeah, yeah, okay, I'm going to keep doing it,

1:14:53.080 --> 1:14:53.599
<v Speaker 15>I think. Yeah.

1:14:53.600 --> 1:14:56.200
<v Speaker 3>All right, Well, we'll keep you accountable, Okay, please do

1:14:56.400 --> 1:15:00.000
<v Speaker 3>That's Bloomberg Pursuits editor Chris Rouser, along with Brandon Kennedy's

1:15:00.080 --> 1:15:03.560
<v Speaker 3>CEO of Monte Mayer. It's the owner of Catalysts.

1:15:03.200 --> 1:15:05.360
<v Speaker 2>And that wraps up the weekend edition of Bloomberg BusinessWeek

1:15:05.360 --> 1:15:07.840
<v Speaker 2>from Bloomberg Radio. Thank you so much for joining us be.

1:15:07.800 --> 1:15:10.639
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1:15:10.640 --> 1:15:13.120
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1:15:45.600 --> 1:15:48.959
<v Speaker 3>dot com always on the Bloomberg terminal. I'm Tim Stenebeck

1:15:49.080 --> 1:15:50.120
<v Speaker 3>and I'm Carol Masser.

1:15:50.200 --> 1:15:51.400
<v Speaker 2>Tim and I are going to go put on our

1:15:51.400 --> 1:15:52.160
<v Speaker 2>Catalyst suits.

1:15:52.439 --> 1:15:54.920
<v Speaker 3>I would try one of these, Labor, definitely try one

1:15:54.920 --> 1:15:55.200
<v Speaker 3>of these.

1:15:55.520 --> 1:15:57.800
<v Speaker 2>Have a great and safe weekend. Everyone, stay with us.

1:15:57.800 --> 1:16:01.040
<v Speaker 2>Today's top stories in global business headlines coming in right now.