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Speaker 1: The experience you're going to have is going to change,

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Speaker 1: the rich, mussive experience that was never thought possible. It

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Speaker 1: will be possible with five G, especially from a sports

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Speaker 1: point of view. I'm excited about what it can bring

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Speaker 1: to the fans and provide a rich and a more

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Speaker 1: communal experience. And I think it's up to us across

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Speaker 1: MLB to make that possible, and we will. We're going

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Speaker 1: to have some interesting things in the Mobile Home Run

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Speaker 1: Derby and the All Star Game this year with the

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Speaker 1: A R and five G, and it will be fun

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Speaker 1: to showcase that to our fans. Welcome to the Restless Ones.

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Speaker 1: I'm Jonathan Strickland. I've spent more than a decade really

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Speaker 1: learning about technology, what makes it tick, and then describing

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Speaker 1: and explaining that to my audience. But it's the conversations

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Speaker 1: with the world's most unconventional thinkers, the leaders at the

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Speaker 1: intersection of technology and business that fascinated me the most.

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Speaker 1: In partnership with T Mobile for Business, I explore the

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Speaker 1: unique set of challenges that see I O S C

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Speaker 1: T o S face from advancements in cloud and edge computing,

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Speaker 1: software as a service, Internet of Things, and of course

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Speaker 1: five Gen we are often left wondering how the leading

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Speaker 1: minds and business continue to thrive. Let's find out. Today.

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Speaker 1: We have two guests from Major League Baseball or MLB,

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Speaker 1: the Sans Williams, Chief Product Officer and e VP of

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Speaker 1: Product and Engineering, as well as Truman Boys, s VP

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Speaker 1: of Infrastructure. In our last episode, I spoke with the

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Speaker 1: San Than Truman to learn more about their roles and

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Speaker 1: how they leverage technology to augment the game of baseball.

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Speaker 1: And by that I don't just mean the experience of

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Speaker 1: watching a game or even visiting a ballpark. It also

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Speaker 1: includes the game itself, which changes as coaches and players

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Speaker 1: gain access to more sophisticated technology and analytics. In today's episode,

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Speaker 1: we begin exploring how some emerging technologies are already having

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Speaker 1: an effect on how we experience baseball and what we

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Speaker 1: might expect in the future. I want to start with

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Speaker 1: talking about how MLB is planning on leveraging five G

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Speaker 1: connectivity with high frequency five G. Now that we're seeing

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Speaker 1: more and more five G supported devices coming out, we've

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Speaker 1: got a broader implementation of five G and different regions.

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Speaker 1: What are the plans for MLB to leverage five G?

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Speaker 1: I can speak to it on an infrastructure standpoint, I think,

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Speaker 1: you know, overall, there may be additional product changes that

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Speaker 1: we we start to unlock, but I look at it

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Speaker 1: as a technology that unlocks possibilities. So to start with one,

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Speaker 1: it would be additional bandwidth and low latency and being

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Speaker 1: mobile matters. So you know, we talked about the thirty ballparks.

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Speaker 1: That's one thing, but we also service Jewel events, which

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Speaker 1: are you know, there's the t Mobile Home Run, Derby's,

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Speaker 1: there's Field of Dreams, and there's just all these other

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Speaker 1: things that support the game of baseball which are more

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Speaker 1: for transient or temporary connections and being able to have

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Speaker 1: either live video streamed out of these locations with adequate

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Speaker 1: bandwidth or stats or all of it. You know, it

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Speaker 1: may be all of that type of data that we

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Speaker 1: want to have delivered. And so you start there and

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Speaker 1: then you sort of, you know, build upon it. You know,

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Speaker 1: how can we have better security in the areas to

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Speaker 1: monitor anti drone technologies and things that we know we

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Speaker 1: care about, we care about, you know, how do we

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Speaker 1: protect the entire ballpark? Five G I think provides transport

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Speaker 1: and infrastructure to allow us to do that. So that's

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Speaker 1: from an infrastructure side, I'd say those are key points,

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Speaker 1: excellent fasof do you have any thoughts? Yeah, I would

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Speaker 1: say at this point we are scratching the selface and

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Speaker 1: all the possibilities of five gets. So if you really

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Speaker 1: take a step back and think about it, imagine you know,

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Speaker 1: the ballpark and the things five G allows you to do.

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Speaker 1: One of the things we talked about internally at MLBS,

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Speaker 1: how could we make the experience at the ballpark better

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Speaker 1: than watching it on TV? With all this different camera angle,

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Speaker 1: going to the ballpark experience should be, on part better

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Speaker 1: than watching it from home on your television. How can

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Speaker 1: we make that happen? I think five G enables that,

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Speaker 1: you know, if you missed a play, or you want

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Speaker 1: to see it from an angle that has never seen before,

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Speaker 1: or you can see from a different camera angle itself,

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Speaker 1: we should be able to make that possible. And I

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Speaker 1: think I really provides that experience makes that possible, right,

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Speaker 1: And you'll see some of that coming out part of

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Speaker 1: a jewel the wind. But I think I'm excited what

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Speaker 1: five you can unlock. Yeah, I think of things like

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Speaker 1: augmented reality implementations that could go from anything from just

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Speaker 1: augmenting the experience of sitting between innings, two things that

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Speaker 1: are actively giving you more information about what you're seeing. Absolutely, yeah,

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Speaker 1: I can't wait. I'm curious. Also, where are some of

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Speaker 1: the bleeding edge technologies that you're eager to experiment with,

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Speaker 1: stuff that you know, you see the promise of that

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Speaker 1: tech and you're hoping that you might be able to

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Speaker 1: find meaningful ways to implement within the MLB approach. Definitely,

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Speaker 1: you already touched upon it a little bit. The augmented reality,

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Speaker 1: It's already here, but to a point where it is

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Speaker 1: not interfering with your actual physical experience. So that's to

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Speaker 1: me is the things that we're experimenting with augmented reality

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Speaker 1: need not just be through your phone. It could be

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Speaker 1: through your your smart class or any other device that

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Speaker 1: actually lets you experience a full physical reality as well

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Speaker 1: as and adds on to it versus right now, I

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Speaker 1: got to do one or the other. So at any

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Speaker 1: point in real time, you can say how fast the

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Speaker 1: pitch was, was the launch angle, and where are you

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Speaker 1: sitting in the field and really create an experience that

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Speaker 1: is really phenomenal and immersive for a fan, so that

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Speaker 1: I'm excited about it and and it's going to happen. It's

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Speaker 1: a question of time and how fast we're going to

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Speaker 1: do it, and we're going to keep experimenting with it

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Speaker 1: and and the someth I'm so glad you brought that

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Speaker 1: up to because I agree. I think. I think when

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Speaker 1: we get to a point where are headsets are at

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Speaker 1: a level of sophistication and affordability, then they are truly

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Speaker 1: immersed in the experience while they still get the benefit

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Speaker 1: of that augmentation. I really look forward to the emergence

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Speaker 1: of that technology and the maturation of it. Um Truman,

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Speaker 1: do you have any thoughts about any sort of bleeding

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Speaker 1: edge tech that. I mean, you've been working with things

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Speaker 1: like lidar and stuff already to a great extent, but

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Speaker 1: I think all those things are really exciting. I think

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Speaker 1: biometric access to ballparks is going to have a transformational impact.

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Speaker 1: I think to fans and even new fans, it's just like,

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Speaker 1: what's it like to go to a game? Oh wow,

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Speaker 1: I have to wait in all, you know, minutes to

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Speaker 1: kind of get in here, and then I got to

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Speaker 1: deal with the concession stands. It's a lovely experience, but

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Speaker 1: making it better and finding ways to just even purchasing

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Speaker 1: items should just be a very seamless experience. We've we've

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Speaker 1: solved other places, and it would be nice to see

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Speaker 1: this make its way, you know, into into the ballparks.

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Speaker 1: And I think the second thing is it's a little

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Speaker 1: bit more reachable right now, which is a lower latency product.

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Speaker 1: So you know your phone and go and try and

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Speaker 1: watch a game live, you know, physically, go to the

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Speaker 1: ball park and look at the delta between when a

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Speaker 1: pitch is thrown and when you see it on your screen.

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Speaker 1: And the reason why this actually matters is because when

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Speaker 1: you get up for some reason and you want to

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Speaker 1: just see what just happened or what you missed, or

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Speaker 1: there's a cheering every everyone in the crowds are going

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Speaker 1: wild and then you're like, what I miss Well? How

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Speaker 1: nice would be able to pull that back up and

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Speaker 1: just go, oh wow, that's cool. All right, I'm back

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Speaker 1: in the game now, I saw what happened, and to

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Speaker 1: experience that to bring that latency down, and those technologies

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Speaker 1: are they're accessible to us, and so we're spending time

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Speaker 1: on this now to try to make the experience better.

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Speaker 1: And I guess it also really helps to be a

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Speaker 1: fan of baseball and to know what those experiences are like,

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Speaker 1: where are those potential pain points for fans, Like what

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Speaker 1: are the things that might be frustrating for a fan

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Speaker 1: UH and finding ways where technology can perhaps alleviate that

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Speaker 1: or speed things up so that it is a more

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Speaker 1: seamless and fun experience from start to a mission. At

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Speaker 1: the end of the day, when you go home after

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Speaker 1: the Braves have choked and playoffs, you can say like, well,

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Speaker 1: that was an amazing day, even if it didn't turn

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Speaker 1: out the way I wanted it to. Well. Um, I

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Speaker 1: also I'm curious how are you how are you leveraging

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Speaker 1: technology not just to UH to create new experiences for

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Speaker 1: baseball fans, how are you using it to attract new

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Speaker 1: fans to the game In what ways are you looking

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Speaker 1: at technology as a way of bringing in new people?

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Speaker 1: So we need to be where the fans are, so

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Speaker 1: the next generation of fans not just which digital places

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Speaker 1: they are, but also the way they consume media. It's different,

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Speaker 1: and if we don't adapt and provide them in the

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Speaker 1: way they consume, we're going to lose them in a

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Speaker 1: formordable long period of time. So we're leveraging all of

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Speaker 1: this new technology that we have to provide content in

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Speaker 1: a way that's aging to them, whether it's shot from

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Speaker 1: white sized content where they have it on the go,

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Speaker 1: are you know you're morning ground up of what happened

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Speaker 1: last night. So those are biggers of investment for us.

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Speaker 1: We launched a product called Rally, which is a predicted

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Speaker 1: gaming where you can predict what's gonna happen while you're

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Speaker 1: watching the game. So the age group that plays that

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Speaker 1: game is significantly lower than our average baseball fan because

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Speaker 1: we're using technology and products and functionality that appeals to

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Speaker 1: the next generation is critically it changes all the time.

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Speaker 1: So as I talk to you about pace of change,

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Speaker 1: you know they go back five six years ago TikTok

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Speaker 1: was didn't exist or wasn't big, and we have to

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Speaker 1: continuously adapt and use technology to be in the forefront

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Speaker 1: of that. So I love that part of the strategy

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Speaker 1: is gamifying the baseball game. It's gamification taken to the

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Speaker 1: nth degree. But also, like as you point out, it

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Speaker 1: is interesting because part your challenges that you're looking at

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Speaker 1: making the all this amazing data, finding those meaningful implementations

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Speaker 1: of that data not just in one size fits all,

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Speaker 1: but in different aspects to appeal to the various UH

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Speaker 1: tendencies you you observe in different generations. I honestly have

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Speaker 1: not even thought about that. It's not just enough to

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Speaker 1: collect this information and not even enough to just package it.

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Speaker 1: You have to very intently create different packages for different

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Speaker 1: types of fans. And I would also add that you

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Speaker 1: should also allow them to create. What we are seeing

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Speaker 1: with the younger and newer fans, they want to be creators.

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Speaker 1: How could we let them create their own experience with baseball?

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Speaker 1: That's how we need to be thinking about. Uh, it's

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Speaker 1: not just we created and hey, hey take it, I

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Speaker 1: think you will like it, but rather allow them to

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Speaker 1: create their own experience when they interact with digital or

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Speaker 1: even when they go to the ballpark, creating what we

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Speaker 1: call the personalized experience. And what we've seen this the

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Speaker 1: next generation is very creative content creators in general. So

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Speaker 1: we want to be able to allow that to happen. Well,

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Speaker 1: it takes the baseball experience even more of as a

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Speaker 1: participatory thing as opposed to being a passive spectator of

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Speaker 1: a sport. Now, I feel like we've touched on this

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Speaker 1: a little bit because you've talked about how the data

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Speaker 1: you collect, you're able to share that with teams and coaches.

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Speaker 1: But how would you say that the game overall has

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Speaker 1: sort of evolved due to the fact that you have

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Speaker 1: the ability to to leverage this kind of technology and information. Well,

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Speaker 1: I mean, I think on the macro level, you know,

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Speaker 1: probably you know, five to ten years ago, no one

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Speaker 1: has even heard of a launch angle velocity off the

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Speaker 1: bat was a stat that nobody knew because it simply

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Speaker 1: wasn't measured nor advertised. And I think you've seen impacts

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Speaker 1: to the game where you know, in the dugouts, you know,

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Speaker 1: there's you know, coaches have of iPads they're reviewing, you know,

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Speaker 1: some of the content of the players, so they're able

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Speaker 1: to provide coaching tips. This is happening as a real

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Speaker 1: time feedback loop, and it's supported by a bunch of

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Speaker 1: infrastructure to put in there, you know, high speed WiFi

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Speaker 1: or capabilities for four G and five G within the ballparks.

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Speaker 1: The other thing which is is super important to us

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Speaker 1: is around accuracy, so just accuracy of the tracking, but

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Speaker 1: a very quick time. Period. So these are high frame

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Speaker 1: rate cameras. We're talking you know, normal cameras, you know,

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Speaker 1: anywhere from thirty to sixty frames per second. It's cameras

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Speaker 1: are like three thousand frames per second, so you can go,

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Speaker 1: you know, clip, clip clip, Let's look at the way

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Speaker 1: that ball was spinning. Let's take a look at you know,

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Speaker 1: what's the foot on the bag. All of that is

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Speaker 1: just enabled better calls. It's enabled a better experience so

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Speaker 1: happening on field. Hopefully there's more of that. Yeah, it's

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Speaker 1: just small changes in tech are having monumental impact. It

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Speaker 1: we're getting there over time. If there's one thing most

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Speaker 1: longer cuts it when it comes to helping businesses adapt

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Speaker 1: and innovate. That's why t Mobile for Business uses unconventional

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Speaker 1: thinking to help businesses work smarter and grow faster. Only

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Speaker 1: T Mobile offers America's largest and fastest five GEN network.

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Speaker 1: It's just one reason they're better able to help businesses

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Speaker 1: solve the real world challenges they face as they evolve.

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Speaker 1: For instance, their new WFX solutions help team members stay

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Speaker 1: connected and productive where work happens. With nearly two and

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Speaker 1: al times the network coverage of a T and T

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Speaker 1: nearly four times more than Verizon, and forty billion dollars

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Speaker 1: invested in network and business improvements over the next three years,

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Speaker 1: T Mobile for Business is better for your business right

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Speaker 1: now and into the future. See what they can do

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Speaker 1: for your organization at T mobile dot com. Slash Unconventional

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Speaker 1: Open Signal awarded T mobile fastest five G network based

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Speaker 1: on average speeds USA five G User Experience Report January.

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Speaker 1: Capable device required coverage not available in some areas. Some

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Speaker 1: users may require certain planner features set mobile dot Com.

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Speaker 1: As you pointed out earlier, Truman, something that really excites

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Speaker 1: me is this idea of being able to leverage technologies

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Speaker 1: a simulacrum of the experience of a big ballpark in

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Speaker 1: other areas where you're able to have this rapidly deployed

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Speaker 1: in for structure essentially to support that kind of incredible

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Speaker 1: data capture and leveraging of data. Uh, something that would

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Speaker 1: not have been really possible without that kind of very

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Speaker 1: low latency, high throughput connectivity. Yeah, you're right. I think

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Speaker 1: there's a lot that you can do with you know,

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Speaker 1: at least five megabits per second that you can realize

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Speaker 1: on five G and and upwards, and that just didn't

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Speaker 1: exist in the past. So you can have a near

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Speaker 1: parity with a wired connection with five G and latency

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Speaker 1: that matches an Ethernet connection. And so you know, it's

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Speaker 1: not just around you know, can we do the same

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Speaker 1: things that we were previously doing. It's just what can

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Speaker 1: you build on top of this when you have completely

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Speaker 1: open potential on any location and speeds that are adequate.

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Speaker 1: So we were excited about just the transport of video

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Speaker 1: infrastructure components, resilient connections that you know, if fiber connections

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Speaker 1: were to break in a ballpark, that we could route

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Speaker 1: that traffic back over five G and and protect the

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Speaker 1: streaming experience. Just all of it together, I think really

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Speaker 1: becomes you know, open and unlocked. So I really exciting

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Speaker 1: to be a part of it. I mean anecdotally. I

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Speaker 1: would also share that in Jersey City, in New Jersey,

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Speaker 1: I was able to get five megabus per second on

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Speaker 1: T mobile off my sailboat. So you know, it was

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Speaker 1: pretty nice to be able to connect back and stream

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Speaker 1: a game and get that kind of throue. But on

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Speaker 1: a boat no less. Yeah, well vacant. I'm very curious

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Speaker 1: because we've been talking a lot about these these new

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Speaker 1: experiences people can have and things that are uh that

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Speaker 1: are already out there at least in some form. Can

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Speaker 1: you kind of give me what you envision the experience

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Speaker 1: would be like going to what a baseball game five

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Speaker 1: years from now? I mean, clearly the Braves are in

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Speaker 1: the postseason, they're destined to win at this time, but

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Speaker 1: what's that experience like? Yeah? Absolutely, So there's two aspects

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Speaker 1: to when we think about what's five years gonna look

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Speaker 1: like from a technology and digital point of view. The

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Speaker 1: one big one asking about is the into the ballpark experience.

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Speaker 1: Where we think about it is what is the couch

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Speaker 1: to seat and back to couch experience should be? Sitting

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Speaker 1: in your couch. You you want to buy a ticket,

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Speaker 1: you could just ask you Alexa, Google Home, or your

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Speaker 1: Siri and you say, okay, you know, get me these

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Speaker 1: tickets to the Braves games. And it's just there and

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Speaker 1: goes into your wallet and and you say it's time

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Speaker 1: to go to the game, and you get into your

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Speaker 1: car and it's smart connected cards say, one of the

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Speaker 1: things you really want to make sure is like nobody

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Speaker 1: likes waiting in lines, whether it's at the concession stands

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Speaker 1: or trying to get in it. How do you have

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Speaker 1: minimize that? So you could order right from your car

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Speaker 1: and you walk into the ballpark and you go to

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Speaker 1: where you need to go and food is either delivered

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Speaker 1: to you where you're sitting or you just go pick

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Speaker 1: it up. There's no waiting and standing in line. There's

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Speaker 1: nothing coming in between your experience of the ballpark and

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Speaker 1: the game. So we want technology to take the backseat

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Speaker 1: that just enables and figures out what you're mad seeing

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Speaker 1: most of experience. It's going to be every part of

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Speaker 1: your journey. It's connected. You know, if you want to

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Speaker 1: access and buy memorability or signed baseball. So it's just

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Speaker 1: all real, little easily done for you, and all your

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Speaker 1: there is to enjoy that moment with your family, your

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Speaker 1: friends and watch the game and hopefully people be back

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Speaker 1: and I can promise you will get there. I'm hoping

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Speaker 1: it's not five years, but much earlier than that. A

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Speaker 1: lot of the technologies are there. We just need to

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Speaker 1: make sure that that we do that at scale for people.

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Speaker 1: And I talked to you about allowing people to create

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Speaker 1: their own baseball experience, both physical and digital. That's what

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Speaker 1: we mean the san I think you just created a

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Speaker 1: new season ticket holder. Uh, probably more than one. So

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Speaker 1: that's that's a wonderful vision. Before I could let the

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Speaker 1: sant and Truan go, I needed to ask them one

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Speaker 1: more thing. The santh will start with you. What excites

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Speaker 1: you most about five G? Look at that gets it's

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Speaker 1: the obvious ones. It's Uh, the experience you're going to

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Speaker 1: have is going to change the rich, mossive experience that

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Speaker 1: was never thought possible. It will be possible with five G.

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Speaker 1: It's still in the early stages, but I'm excited about

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Speaker 1: what especially from a sports point of view, I'm excited

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Speaker 1: about what it can bring to the fans and provide

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Speaker 1: a rich and a more communal experience. And I think

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Speaker 1: it's up to us, across MLB and across all the

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Speaker 1: leagues to make that possible, and we will and we'll

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Speaker 1: see We're going to have some interesting things in the

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Speaker 1: Mobile Home Run Derby and the Old Shot game this

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Speaker 1: year with the A R and five G and it

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Speaker 1: will be fun to showcase that to our fans. And

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Speaker 1: and Truman, same question to you, what excites you most

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Speaker 1: about five G? So I was just recalling one of

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Speaker 1: the first cell phones I had that had data capabilities,

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Speaker 1: which I think was like a Sony ericson phone with GPRS,

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Speaker 1: which at the time, you know, fifty six k bits

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Speaker 1: per second and it's like, wow, this is amazing. I

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Speaker 1: remember using it on the Acceller train going you know,

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Speaker 1: up to uh Boston, and I just thought it was

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Speaker 1: mind blowing that you could take data with you and

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Speaker 1: you didn't have to dial up. And we've just seen

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Speaker 1: phenomenal impacts with the data rates increasing. Has every new technology,

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Speaker 1: three G, four G, now five G. It just unlocks

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Speaker 1: capabilities and you see a richer media format in every

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Speaker 1: single site that you go to. So that's only going

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Speaker 1: to increase. And whether that's actually a R or you know,

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Speaker 1: it's four K or eight K streaming, these video streams

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Speaker 1: look beautiful and just imagine people to take that anywhere

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Speaker 1: you go, possibly give it to the kids in the

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Speaker 1: backseat of the car and they're streaming at you know,

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Speaker 1: four K. Just that's the kind of things that you

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Speaker 1: can do with five G. And I think it's just

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Speaker 1: going to open up the possibility for you know, a

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Speaker 1: more connected world, which I think has a lot of

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Speaker 1: benefits as well. Well. Said well, Lassans and Truman, thank

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Speaker 1: you so much for being on the show. I greatly

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Speaker 1: appreciate it. Thanks for having us. I again want to

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Speaker 1: thank the San and Truman for coming on the show

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Speaker 1: and sharing their vision of how technology can enhance the

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Speaker 1: world around us in meaningful ways by laying out infrastructure,

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Speaker 1: building engaging experiences, and leveraging the power of five G.

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Speaker 1: I have no doubt that MLB will continue to pull

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Speaker 1: in new generations of fans and they can't wait to

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Speaker 1: get back to a baseball game and see this technology

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Speaker 1: and action. As we see more sophisticate implementations of technologies

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Speaker 1: like augmented reality and the Internet of Things, we need

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Speaker 1: five G connectivity to make it all work as intended.

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Speaker 1: You don't want to try out a new interactive a

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Speaker 1: R feature in the baseball game and then wait for

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Speaker 1: everything to buffer that it cause you to miss the

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Speaker 1: next play. I really think that in terms of five

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Speaker 1: G utility, professional sports make a pretty great use case.

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Speaker 1: But the powerful story behind five G is that it

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Speaker 1: can enable technological processes in any kind of organization. If

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Speaker 1: there is a task that depends on high throughput and

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Speaker 1: low latency, five G is the answer, and all without cables.

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Speaker 1: Be sure to join us for more the restless ones

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Speaker 1: as we meet with thought leaders in tech. Thanks for listening.

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Speaker 1: I'm Jonathan Strickland. Major League Baseball trademarks used with permission.

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Speaker 1: These days, new ways of working have become the norm,

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00:22:26,440 --> 00:22:28,520
Speaker 1: and the status quo no longer cuts it when it

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00:22:28,520 --> 00:22:31,840
Speaker 1: comes to helping businesses evolve and grow. That's why T

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00:22:32,040 --> 00:22:36,359
Speaker 1: Mobile for Business uses unconventional thinking to help businesses sees

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00:22:36,440 --> 00:22:40,760
Speaker 1: innovation only. T Mobile offers America's largest and fastest five

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00:22:40,880 --> 00:22:45,160
Speaker 1: gene network, which makes their new WFX solutions possible, letting

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Speaker 1: businesses stay connected and productive where work happens. See what

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Speaker 1: T Mobile for Business can do for you at t

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Speaker 1: mobile dot com. Slash Unconventional Open Signal awarded T mobile

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Speaker 1: fastest five G network based on average speeds USA five

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Speaker 1: G User Experience Report January Capable device required coverage not

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Speaker 1: available in some areas. Some users may require certain plann

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Speaker 1: or features set mobile dot com