WEBVTT - What a Fed President Hears When He Goes on the Road

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio News.

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<v Speaker 2>To have it play. Yes, thanks for making the course

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<v Speaker 2>with them.

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<v Speaker 3>Yeah, so we're just getting started off the business.

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<v Speaker 1>That's Tom Barkin, President and CEO of the Richmond Fed,

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<v Speaker 1>one of the twelve regional banks of the Federal Reserve.

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<v Speaker 4>He's talking to executives at Carport Central, a manufacturing firm

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<v Speaker 4>that builds and sells carports, garages, barns, and even homes

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<v Speaker 4>made out of metal tubin.

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<v Speaker 1>In addition to being a voting member of the Central

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<v Speaker 1>Bank's monetary policy body, the FOMC, Tom's responsible for actually

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<v Speaker 1>implementing that policy in his district.

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<v Speaker 5>So united to.

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<v Speaker 2>Prefers himself for worlds.

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<v Speaker 4>Yeah, he's on one of his regular listening tours, traveling

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<v Speaker 4>by car around the Richmond Fed area, which covers DC

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<v Speaker 4>and several Southeast states, including North Carolina where we are

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<v Speaker 4>right now in Mount Airing, North Carolina.

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<v Speaker 1>To be exact, Tom's invited us to come along as

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<v Speaker 1>he learns about the businesses in his district and what

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<v Speaker 1>they're seeing when it comes to inflation, the labor market,

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<v Speaker 1>consumer demand, and the general economic outlook.

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<v Speaker 6>Thank you guys for coming out. First of all, we

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<v Speaker 6>don't know.

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<v Speaker 7>Whatever you guys need from us, We're here to answer

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<v Speaker 7>the questions, and we're going to tell you about our

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<v Speaker 7>industries demand.

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<v Speaker 3>We're interested in labor markets for insta in supply chains,

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<v Speaker 3>for instance of pricing.

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<v Speaker 2>Perfect to understand.

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<v Speaker 4>You'll get to hear what a FED president hears is

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<v Speaker 4>he embarks on one of these research trips. What are

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<v Speaker 4>the questions he asks to get a better handle on

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<v Speaker 4>the direction of the economy, And what kind of questions

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<v Speaker 4>get asked to him.

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<v Speaker 7>What is it like now that prevents from lower interests?

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<v Speaker 3>Well, technically nothing our next meeting, but I mean, but

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<v Speaker 3>practically it's that inflations too.

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<v Speaker 1>We're also going to hear from local businesses themselves and

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<v Speaker 1>learn about things like car ports, thermal underwear, and spinning

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<v Speaker 1>yarn from plastic bottles.

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<v Speaker 4>And we'll here's some of the challenges and opportunities facing

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<v Speaker 4>some of America's small towns, things like shrinking populations, housing shortages,

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<v Speaker 4>and the difficulty of finding childcare. This is odd lots

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<v Speaker 4>on the road.

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<v Speaker 8>Historic downtown mount Airy. There's a candy store, Let's go there.

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<v Speaker 1>In many ways, mount Airy really is the quintessential American

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<v Speaker 1>small town. Sitting in Surrey, County in the northwest corner

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<v Speaker 1>of North Carolina. It was the inspiration for Mayberry, the

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<v Speaker 1>fictional idyllic home of the Andy Griffith Show. It's also

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<v Speaker 1>the first leg of Barkin's trip for this week.

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<v Speaker 3>We try to go to that we haven't been the

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<v Speaker 3>big cities work themselves. I'm there naturally to give speeches

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<v Speaker 3>to rotary clubs or chambers of commerce, but the small

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<v Speaker 3>towns you have to put them on your calendar. And

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<v Speaker 3>we picked am on Eric as we hadn't been here

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<v Speaker 3>before and we'd heard some interesting stuff about what they're

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<v Speaker 3>doing in the workforce.

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<v Speaker 4>Once the locations are chosen, Barkin and his team generate

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<v Speaker 4>a list of the region's key employers, then start reaching

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<v Speaker 4>out to set up interviews and maybe a meal or

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<v Speaker 4>two with some of the local community leaders.

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<v Speaker 3>We always want to find whoever the biggest businesses are

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<v Speaker 3>and try to understand because they'll have the best input

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<v Speaker 3>on the labor market. And then I do try to

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<v Speaker 3>do a round table where I can of whatever the

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<v Speaker 3>core businesses in that community. It was aquaculture and the

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<v Speaker 3>Northern Neck. It's tourism in a place like Mount Area.

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<v Speaker 3>I'm trying to understand the core part of every town's

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<v Speaker 3>economy and how that's performing.

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<v Speaker 4>Tom's not wrong about the importance of tourism in mount Airy.

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<v Speaker 4>The Andy Griffith Museum and Mayburry themed shops on main

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<v Speaker 4>Street inspire thousands of tourists to come every year.

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<v Speaker 1>It's a pretty cute town. There's a downtown area with

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<v Speaker 1>a store that sells moonshine ice cream, which was delicious.

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<v Speaker 1>There's Mayberry RFD cop cars parked on the street, and

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<v Speaker 1>a gospel music store is selling guitars, which you love,

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<v Speaker 1>Joe I did.

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<v Speaker 4>But there's also other types of businesses around too. Take

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<v Speaker 4>for instance, Carport Central. The company makes these outdoor structures

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<v Speaker 4>that you can use to protect your car from rain

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<v Speaker 4>or snow or sun, but it also makes bigger things

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<v Speaker 4>like barn dominiums or prefabricated houses. It's actually one of

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<v Speaker 4>several companies in the immediate area that manufactures these structures,

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<v Speaker 4>making the rural county a sort of hub for the industry.

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<v Speaker 1>Albert Laura, the president of Carport Central, explains to Tom

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<v Speaker 1>why that is.

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<v Speaker 7>My brother and I've been in this industry over close

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<v Speaker 7>to twenty four to twenty five years, so almost since

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<v Speaker 7>it first started back in ninety nine and ninety said,

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<v Speaker 7>and actually ninety eight ninety nine the beginnings of this industry,

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<v Speaker 7>but it kind of grew in this area. So Surrey

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<v Speaker 7>County is pretty much the hometown or home place, so

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<v Speaker 7>the birthplace of this type of structure. Now there's been

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<v Speaker 7>other structures made out of different you know, tubing, like

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<v Speaker 7>round tubes all that that's you know on the West coast,

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<v Speaker 7>but to be square tubing and to go to what

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<v Speaker 7>we're doing now is different. So a start off, and

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<v Speaker 7>you probably drove by even where you live, you see

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<v Speaker 7>the little tops and people perked their cars, or you

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<v Speaker 7>drive by some kind of dealer that sells outdoor equipment

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<v Speaker 7>or something you see a little sign that as a price.

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<v Speaker 6>Well, that's how it pretty much started in.

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<v Speaker 4>It's an interesting time to be a FED president talking

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<v Speaker 4>to businesses about what they're seeing day to day. Across

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<v Speaker 4>the economy. Inflation is still above the Central banks two

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<v Speaker 4>percent inflation target, but unemployment is still at its lowest

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<v Speaker 4>level in years.

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<v Speaker 1>And even though the FED isn't satisfied with progress on

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<v Speaker 1>prices in some respects, the US economy has to fight expectations.

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<v Speaker 1>A lot of people thought things would cool down as

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<v Speaker 1>the FED hyped interest rates at the fastest pace in decades.

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<v Speaker 1>Many thought we'd be in a recession by now.

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<v Speaker 4>But that hasn't happened, and yet there's still a lot

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<v Speaker 4>of un certainty over things like consumer demand and the

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<v Speaker 4>ultimate impact of tighter monetary policy.

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<v Speaker 1>And in many ways, the carport business is kind of

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<v Speaker 1>emblematic of a lot of recent trends in the economy.

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<v Speaker 1>Sales boomed in the aftermath of the pandemic when everyone

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<v Speaker 1>was buying cars or adding stuff to their houses, and

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<v Speaker 1>then there were supply chain issues, and the business has

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<v Speaker 1>since seen some tailing off in demand.

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<v Speaker 7>COVID hit and it was like a boom because everybody

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<v Speaker 7>pretty much got an influx so that they had bought

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<v Speaker 7>in our video and they bought Yeah, they needed this,

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<v Speaker 7>and people were at home, well, I now needed a

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<v Speaker 7>place to put my stuff in redo my bathroom. I'm

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<v Speaker 7>going to put all my stuff in this building now,

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<v Speaker 7>which is great, but again, you know what happened. They

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<v Speaker 7>are supply chain issues, and so a lot of the

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<v Speaker 7>material was delayed and then they came in and it

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<v Speaker 7>was a higher price, and it was just a crazy time.

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<v Speaker 1>But so for Tom the big questions right now are

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<v Speaker 1>what carport Central is seeing in terms of pricing. Because

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<v Speaker 1>when stuff was booming, carport manufacturers could all raise their prices.

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<v Speaker 1>But as things normalize, it's becoming a lot more competitive.

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<v Speaker 3>So on the rest on the car port side, does

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<v Speaker 3>that mean that your pricing is under pressure.

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<v Speaker 7>Yes, so we have to compete with an inferior product,

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<v Speaker 7>but we the consumer at a certain point, they don't

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<v Speaker 7>really take that in consider. So, you know what, I

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<v Speaker 7>just want the lowest product, even if we tell them, well,

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<v Speaker 7>you know, our product is you know, thirty to forty

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<v Speaker 7>fifty percent stronger than what you're getting, and unfortunately we

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<v Speaker 7>have to either match the price or in some cases

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<v Speaker 7>try it undercut it. But the thing is we're paying

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<v Speaker 7>a whole lot more for our you know, our materials

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<v Speaker 7>and of course our designs and everything.

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<v Speaker 6>They're they're just they're they're way above what most people

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<v Speaker 6>are are getting.

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<v Speaker 2>Now.

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<v Speaker 9>To answer your question a little bit, is are pricing

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<v Speaker 9>Our profits have gone down because of the competitors in

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<v Speaker 9>the market that are continuously doing things wrong, so they've

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<v Speaker 9>cheapened the product. So we were making more money pre

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<v Speaker 9>covid COVID. Now we're the only industry that I know

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<v Speaker 9>of that the inflation. Everybody that went up, we were

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<v Speaker 9>the other way. When the person went down, Our pricing

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<v Speaker 9>went down with.

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<v Speaker 2>The inflation fighting organization. Thank you for that.

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<v Speaker 6>But our labor is still read yeah.

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<v Speaker 1>And labor costs and availability of workers creates an interesting

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<v Speaker 1>dynamic in Surrey County, North Carolina has seen its population

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<v Speaker 1>boom in the years since the pandemic. In fact, it's

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<v Speaker 1>still one of the fastest growing states in America, but

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<v Speaker 1>that population growth hasn't been spread evenly. In Mount Airy

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<v Speaker 1>there are now about ten seven hundred residents, not much

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<v Speaker 1>more than the ten four hundred people that were recorded

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<v Speaker 1>here more than a decade ago, back in twenty ten.

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<v Speaker 4>That means the area is having to get creative when

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<v Speaker 4>it comes to the labor market. For instance, there's an

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<v Speaker 4>apprentice program called Surrey Edgin Works. It's been placing hundreds

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<v Speaker 4>of local high school students into internships and apprenticeships for

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<v Speaker 4>things like welding, manufacturing, and teaching, providing future workers for

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<v Speaker 4>those businesses and giving young residents a re stentistick around.

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<v Speaker 3>So many of our small towns have a problem with

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<v Speaker 3>population growth and workforce growth, and this is an effort

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<v Speaker 3>to try to get local people meaningfully engaged in the

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<v Speaker 3>workforce in places where there are lots of good jobs.

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<v Speaker 3>And I think that's a very interesting thing that other

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<v Speaker 3>communities might want to replicate.

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<v Speaker 1>And businesses like carports Central have had to get more

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<v Speaker 1>creative when it comes to their labor too.

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<v Speaker 7>It's not as efficient when you get to a large

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<v Speaker 7>volume production. You have to have faster equipment, you have

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<v Speaker 7>to have more automation or more people. One of the two, right,

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<v Speaker 7>more people, more regular equipment. But for us, we went

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<v Speaker 7>with a little bit more automation. We still have to

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<v Speaker 7>have more people, but automation has helped us get to

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<v Speaker 7>where we're at streamlined. But what we've noticed is that

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<v Speaker 7>at the beginning, say last year, we were working forty

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<v Speaker 7>five to fifty maybe sixty hours of some cases, you know, Saturdays,

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<v Speaker 7>half Sundays, one shift. We wanted to cut back to

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<v Speaker 7>forty hours, and we didn't want them to work on weekends.

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<v Speaker 7>But we still have a lot of demand, so we

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<v Speaker 7>had to get more efficient in our processes. And the guys,

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<v Speaker 7>you know, they were very very hesitant at first because

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<v Speaker 7>obviously they were used to getting a fifty hour pay

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<v Speaker 7>check verse sixty hour overtime.

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<v Speaker 6>But we told them, look, let's try this.

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<v Speaker 7>We want you to spend more time with your family,

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<v Speaker 7>you know, we want you to enjoy. We don't want

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<v Speaker 7>you to have to stress having to come in and

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<v Speaker 7>finish this, or we don't want you to rush through

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<v Speaker 7>it where it's not.

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<v Speaker 6>The exact quality we want.

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<v Speaker 7>So yeah, so now that's changed a lot. And I

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<v Speaker 7>think that's probably why back Tommy's point is, our turnover

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<v Speaker 7>rate isn't as much as it probably is for other manufacturers.

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<v Speaker 4>So Carport Central has been able to adjust to some

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<v Speaker 4>post pandemic pressures.

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<v Speaker 1>But there are still some restraining factors on its business.

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<v Speaker 1>Take for instance, banks and the availability of credit. Not

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<v Speaker 1>only have interest rates surge as the FED fight's inflation,

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<v Speaker 1>but banks have also been pulling back on some loans.

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<v Speaker 10>What's the constraint on your growth right now? Is it

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<v Speaker 10>getting the materials?

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<v Speaker 1>Is it availability of contractors?

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<v Speaker 2>Like?

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<v Speaker 1>What what's stopping you from selling even more?

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<v Speaker 7>I guess for us it's gonna be more financial institutions

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<v Speaker 7>understanding our business more.

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<v Speaker 6>I think the supply chain issue.

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<v Speaker 11>For us, it's it's it's okay because we have access

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<v Speaker 11>to different supplies, but it's more of having a backing

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<v Speaker 11>of a financial institution for us.

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<v Speaker 7>So credit, but our turnaround time in our industry, luckily

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<v Speaker 7>it is pretty quick. But because of the fabrication time

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<v Speaker 7>and their time scheduled for commercial projects, they don't they

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<v Speaker 7>are not able to pay us let's say within maybe

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<v Speaker 7>ninety days, and we are credit terms are say net

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<v Speaker 7>thirty net forty five.

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<v Speaker 6>Uh So basically we have to have a reserve of cash.

0:11:56.000 --> 0:11:59.760
<v Speaker 7>You know it'll come in, but it's just a delayed situation.

0:12:00.440 --> 0:12:03.880
<v Speaker 7>The growth that we're seeing, we're actually being restrained because

0:12:03.920 --> 0:12:06.920
<v Speaker 7>of not having access to the capital that we need

0:12:06.960 --> 0:12:07.920
<v Speaker 7>to Actually.

0:12:08.200 --> 0:12:10.440
<v Speaker 3>What we're telling you when you go talk to them

0:12:10.480 --> 0:12:11.760
<v Speaker 3>and say I got a business and I got a

0:12:11.760 --> 0:12:12.920
<v Speaker 3>lot of demand and I just need.

0:12:12.880 --> 0:12:15.079
<v Speaker 7>A little more capital, well, I think right now it's

0:12:15.080 --> 0:12:17.280
<v Speaker 7>more mostly because of the way the economy is going.

0:12:17.679 --> 0:12:22.320
<v Speaker 7>They're really they're not as free you know, telling you, hey,

0:12:22.360 --> 0:12:23.320
<v Speaker 7>come on in, let's help it.

0:12:23.320 --> 0:12:25.320
<v Speaker 6>It's more like let me see if I can.

0:12:25.480 --> 0:12:26.959
<v Speaker 7>I don't know if I can. You know, that kind

0:12:26.960 --> 0:12:28.520
<v Speaker 7>of situation, not like it was before.

0:12:28.679 --> 0:12:31.640
<v Speaker 3>But it's access rather than rate because you could say, oh,

0:12:31.640 --> 0:12:33.600
<v Speaker 3>they'll give it to me it's just costing me too much.

0:12:34.040 --> 0:12:36.280
<v Speaker 6>Yeah, I think it's more access. I think people are

0:12:36.640 --> 0:12:37.440
<v Speaker 6>more reserved with that.

0:12:37.559 --> 0:12:40.640
<v Speaker 4>And as we've seen before, even as the company gets bigger,

0:12:40.920 --> 0:12:42.440
<v Speaker 4>that creates a new set of challenges.

0:12:42.720 --> 0:12:46.760
<v Speaker 7>But with the other challenges that we're facing, competition, but

0:12:46.840 --> 0:12:48.280
<v Speaker 7>also the lending part.

0:12:48.360 --> 0:12:49.680
<v Speaker 6>Getting to that, you know.

0:12:49.679 --> 0:12:51.440
<v Speaker 7>It costs money for an AUDI, you know, it cost

0:12:51.600 --> 0:12:53.360
<v Speaker 7>you have to have a team of CPAs you know,

0:12:53.400 --> 0:12:56.800
<v Speaker 7>you have to have a financial you know, it's more money,

0:12:56.840 --> 0:13:02.360
<v Speaker 7>more you know, income that's that's dedicated to that instead

0:13:02.360 --> 0:13:04.600
<v Speaker 7>of dedicated to equipment and growth.

0:13:04.960 --> 0:13:07.280
<v Speaker 9>So that's where and I don't know, maybe you've seen

0:13:07.320 --> 0:13:10.960
<v Speaker 9>other banks of other companies and internal processes too. For

0:13:11.080 --> 0:13:13.920
<v Speaker 9>on the accounting side, you know, growing so much that

0:13:14.000 --> 0:13:16.720
<v Speaker 9>we were growing twenty five thirty five percent every year

0:13:16.760 --> 0:13:20.840
<v Speaker 9>for the past five six years. But then we got

0:13:20.840 --> 0:13:23.320
<v Speaker 9>to that point where okay, quick books can only do

0:13:23.400 --> 0:13:27.280
<v Speaker 9>so much, right, so we went to an ERP system.

0:13:27.360 --> 0:13:31.200
<v Speaker 9>You know, going to that EP system has been a

0:13:31.400 --> 0:13:35.280
<v Speaker 9>very very hard struggle over a year now try and implement.

0:13:35.360 --> 0:13:38.120
<v Speaker 2>Nobody address that. So that's what also.

0:13:38.200 --> 0:13:40.840
<v Speaker 4>For those of you wondering, an ERP system is basically

0:13:40.920 --> 0:13:44.600
<v Speaker 4>software used to organize a company's finances, supply chain management,

0:13:44.679 --> 0:13:47.520
<v Speaker 4>and a lot more. The reason this is familiar to Tom

0:13:47.559 --> 0:13:49.240
<v Speaker 4>is because not only does he spend a lot of

0:13:49.240 --> 0:13:51.640
<v Speaker 4>his days on the road talking to businesses about stuff

0:13:51.679 --> 0:13:54.719
<v Speaker 4>exactly like this, but he also spent many years at McKenzie,

0:13:54.760 --> 0:13:57.120
<v Speaker 4>the consulting giant before he joined the Richmond Fed.

0:13:57.520 --> 0:13:59.920
<v Speaker 1>That background is one reason he takes such an intro

0:14:00.200 --> 0:14:02.600
<v Speaker 1>in the nuts and bolts of local companies. But what

0:14:02.640 --> 0:14:04.920
<v Speaker 1>does he do with the information that he gets from

0:14:04.960 --> 0:14:07.520
<v Speaker 1>these meetings. At the end of the first day of

0:14:07.559 --> 0:14:10.000
<v Speaker 1>his trip, we sat down with Tom to talk about

0:14:10.000 --> 0:14:14.160
<v Speaker 1>what he'd heard. You know, the town's commerce department says,

0:14:15.000 --> 0:14:17.720
<v Speaker 1>we have to compete with other areas in order to

0:14:17.760 --> 0:14:21.320
<v Speaker 1>attract developers. Or you speak to the head of a

0:14:21.320 --> 0:14:24.280
<v Speaker 1>carport company and they say, well, it's difficult to get

0:14:24.320 --> 0:14:26.800
<v Speaker 1>financing for what we're building here.

0:14:27.160 --> 0:14:30.200
<v Speaker 3>Well, sometimes what I learn is confirmatory, sometimes what I

0:14:30.280 --> 0:14:33.200
<v Speaker 3>learn is new. We had a dinner where we talked

0:14:33.240 --> 0:14:35.720
<v Speaker 3>to a bunch of people about the labor market, and

0:14:35.760 --> 0:14:39.480
<v Speaker 3>what they told me, which was news, was that they're

0:14:39.520 --> 0:14:43.400
<v Speaker 3>still short workers in teaching, in healthcare, in state and

0:14:43.480 --> 0:14:45.400
<v Speaker 3>local government. And you know, that's where most of the

0:14:45.480 --> 0:14:47.760
<v Speaker 3>jobs have been added over the last year, and one

0:14:47.760 --> 0:14:50.280
<v Speaker 3>of the big questions is is that cycle complete or not.

0:14:50.920 --> 0:14:53.400
<v Speaker 3>They sort of sent the message it's not yet complete,

0:14:53.440 --> 0:14:55.560
<v Speaker 3>which is helpful, you know, to know there's still a

0:14:55.560 --> 0:14:58.240
<v Speaker 3>little bit of juice left in the job market. We

0:14:58.280 --> 0:15:01.800
<v Speaker 3>had a conversation with a carport manuf facture and they're

0:15:01.840 --> 0:15:05.080
<v Speaker 3>feeling significant price pressure. And if you care about inflation,

0:15:05.160 --> 0:15:08.560
<v Speaker 3>that's good to know and again maybe confirmatory that on

0:15:08.640 --> 0:15:12.400
<v Speaker 3>the good side, there's still price pressure coming. This housing

0:15:12.440 --> 0:15:15.040
<v Speaker 3>thing is very interesting in terms of shelter costs. Is

0:15:15.160 --> 0:15:18.240
<v Speaker 3>housing availability getting plentiful enough that you can imagine shelter

0:15:18.320 --> 0:15:21.160
<v Speaker 3>costs coming down or is it still tight enough that

0:15:21.200 --> 0:15:23.240
<v Speaker 3>we have a challenge. And so you know, I try

0:15:23.240 --> 0:15:25.080
<v Speaker 3>to bring what I learn in the economy into the

0:15:25.160 --> 0:15:29.000
<v Speaker 3>room at the FOMC and hopefully am able to build

0:15:29.040 --> 0:15:31.960
<v Speaker 3>confidence when I do twenty of these conversations, not just

0:15:32.080 --> 0:15:34.640
<v Speaker 3>one that I learned something about what's happening to goods

0:15:34.640 --> 0:15:37.840
<v Speaker 3>inflation and services inflation and shelter inflation, that I know

0:15:37.880 --> 0:15:40.240
<v Speaker 3>what's happening to the labor market into wages, and I

0:15:40.280 --> 0:15:42.760
<v Speaker 3>have a real time sense of what's happening to demand.

0:15:42.840 --> 0:15:44.960
<v Speaker 3>So that's that's what I'm learning. And you will have

0:15:45.000 --> 0:15:48.520
<v Speaker 3>noted that I asked thirty those questions today, many of

0:15:48.560 --> 0:15:50.800
<v Speaker 3>them off cycle. You know, as I meet somebody right

0:15:50.840 --> 0:15:53.040
<v Speaker 3>before a speech or before I talk, I'll turn to

0:15:53.080 --> 0:15:54.840
<v Speaker 3>them and ask how their business is doing and try

0:15:54.920 --> 0:15:56.080
<v Speaker 3>to see what I can learn.

0:15:56.320 --> 0:15:59.520
<v Speaker 4>For Birken, the anecdote learns from local businesses help to

0:15:59.560 --> 0:16:02.720
<v Speaker 4>supplement and all the official data that DEFED gets constantly,

0:16:03.000 --> 0:16:06.920
<v Speaker 4>things like non farm payrolls, weekly jobless claims, and much more.

0:16:07.320 --> 0:16:09.480
<v Speaker 4>So it's interesting to ask him if he ever sees

0:16:09.600 --> 0:16:11.920
<v Speaker 4>or hears things on the ground before they show up

0:16:11.960 --> 0:16:14.760
<v Speaker 4>in the official data. So you mentioned when we talked

0:16:14.760 --> 0:16:18.479
<v Speaker 4>about the sort of anecdotal learnings or from the examples

0:16:18.480 --> 0:16:23.880
<v Speaker 4>you gave were sort of either confirmatory or maybe informed

0:16:23.880 --> 0:16:26.480
<v Speaker 4>something at the margins, like okay, maybe there's still more

0:16:26.600 --> 0:16:29.800
<v Speaker 4>juice on the public sector for labor side. How often

0:16:29.960 --> 0:16:33.400
<v Speaker 4>does it come up where people will start consistently saying

0:16:33.480 --> 0:16:35.800
<v Speaker 4>something that, oh, this is really not showing up in

0:16:35.880 --> 0:16:38.080
<v Speaker 4>the data yet, and it's sort of an early signal

0:16:38.120 --> 0:16:40.440
<v Speaker 4>of something that later on you say, yep, there it

0:16:40.480 --> 0:16:41.520
<v Speaker 4>is playing out in the numbers.

0:16:41.800 --> 0:16:44.800
<v Speaker 3>I'd say every quarter there's something like that. So in

0:16:44.840 --> 0:16:47.240
<v Speaker 3>the fourth quarter last year, in October, you may remember,

0:16:47.280 --> 0:16:50.960
<v Speaker 3>the numbers were really really frothy, and I wasn't hearing

0:16:50.960 --> 0:16:53.760
<v Speaker 3>any of that in the market. Actually came out and said,

0:16:54.200 --> 0:16:57.280
<v Speaker 3>that's just not consistent with what i'm The inflation numbers, know,

0:16:57.480 --> 0:17:01.040
<v Speaker 3>the demand numbers, the consumer spending numbers, retail sales numbers

0:17:01.040 --> 0:17:03.880
<v Speaker 3>were very fraud the that's not consistent. I'd say today.

0:17:04.000 --> 0:17:07.040
<v Speaker 3>We just got a retail sales report recently that was

0:17:07.119 --> 0:17:11.000
<v Speaker 3>quite strong, and I'm hearing decent consumer spending. I'm not

0:17:11.080 --> 0:17:14.639
<v Speaker 3>hearing that strong. Maybe I'll be proven wrong by the

0:17:14.640 --> 0:17:17.280
<v Speaker 3>time this errs, but you know that's what I'm hearing.

0:17:17.520 --> 0:17:20.240
<v Speaker 3>I do hear things that are different, and then i'd

0:17:20.280 --> 0:17:23.920
<v Speaker 3>hear some number of things that are in advance. May

0:17:23.960 --> 0:17:28.320
<v Speaker 3>of twenty twenty in Bristol, Tennessee opened, Virginia wasn't open.

0:17:28.400 --> 0:17:29.960
<v Speaker 3>It was right at the end of the first part

0:17:30.000 --> 0:17:33.000
<v Speaker 3>of COVID, and I talked to a developer who said, oh,

0:17:33.000 --> 0:17:35.160
<v Speaker 3>I got the malls are packed. And that was before

0:17:35.160 --> 0:17:38.040
<v Speaker 3>any of us knew that the opening of the economy

0:17:38.040 --> 0:17:41.240
<v Speaker 3>would lead to that kind of spending. That's a good

0:17:41.240 --> 0:17:43.959
<v Speaker 3>example I'll also get a reasonable amount of i'll call

0:17:44.000 --> 0:17:48.160
<v Speaker 3>it segment specific information. You know, how our higher income

0:17:48.240 --> 0:17:51.320
<v Speaker 3>consumers thinking versus lower income consumers, or what's the job

0:17:51.359 --> 0:17:54.840
<v Speaker 3>market for professionals versus skilled trades, and so the overall

0:17:54.920 --> 0:17:57.359
<v Speaker 3>number may be the same, but you'll get some insight

0:17:57.400 --> 0:17:59.159
<v Speaker 3>into what's really driving it.

0:17:59.400 --> 0:18:03.040
<v Speaker 1>While gathering information to supplement his data, the folks he

0:18:03.119 --> 0:18:06.160
<v Speaker 1>talks to are also learning from him. Something we saw

0:18:06.320 --> 0:18:08.640
<v Speaker 1>over and over again on our trip to North Carolina

0:18:08.920 --> 0:18:11.160
<v Speaker 1>is that people are just fascinated by what the FED

0:18:11.200 --> 0:18:13.840
<v Speaker 1>actually does and how it works. And at a time

0:18:13.880 --> 0:18:16.520
<v Speaker 1>when inflation is still running above target and there's still

0:18:16.560 --> 0:18:18.840
<v Speaker 1>a lot of doubt about the direction of the economy,

0:18:19.080 --> 0:18:21.240
<v Speaker 1>there are more questions than ever about what the FED

0:18:21.320 --> 0:18:21.680
<v Speaker 1>is doing.

0:18:22.000 --> 0:18:24.840
<v Speaker 4>Obviously, everyone wants to know where interest rates are heading,

0:18:24.840 --> 0:18:27.320
<v Speaker 4>but they also want to know what other businesses are saying,

0:18:27.400 --> 0:18:30.520
<v Speaker 4>what the Fed's hearing, and crucially, how the FED processes

0:18:30.720 --> 0:18:33.359
<v Speaker 4>all that information. So these trips are not just a

0:18:33.440 --> 0:18:35.760
<v Speaker 4>chance for business leaders to tell a FED president what

0:18:35.920 --> 0:18:38.680
<v Speaker 4>they think. They're also an opportunity to find out what's

0:18:38.720 --> 0:18:41.560
<v Speaker 4>on his mind and get their own questions answered. More

0:18:41.600 --> 0:18:42.720
<v Speaker 4>on that in our next segment.

0:19:02.119 --> 0:19:05.800
<v Speaker 10>I think we'd love it sooner by j Nuts.

0:19:06.640 --> 0:19:10.080
<v Speaker 1>Welcome to the Winston Salem Rotary Club's weekly luncheon. This

0:19:10.200 --> 0:19:12.679
<v Speaker 1>week's guest speaker is, of course, Tom Barkin.

0:19:13.640 --> 0:19:16.320
<v Speaker 4>Tracy, I'm glad we finally figured out what a rotary

0:19:16.359 --> 0:19:16.680
<v Speaker 4>club is.

0:19:17.520 --> 0:19:20.080
<v Speaker 1>Yeah, I had this sort of vague idea in my mind,

0:19:20.240 --> 0:19:22.080
<v Speaker 1>but I had to look it up to It is

0:19:22.119 --> 0:19:25.840
<v Speaker 1>a society of I would say, civic minded people who

0:19:25.880 --> 0:19:30.080
<v Speaker 1>meet regularly to network and take on some community projects.

0:19:29.680 --> 0:19:30.400
<v Speaker 6>About the community.

0:19:30.560 --> 0:19:34.280
<v Speaker 12>I felt like every week dot Com I learned something

0:19:34.320 --> 0:19:36.160
<v Speaker 12>about my city that I didn't have there.

0:19:36.400 --> 0:19:37.679
<v Speaker 2>That's cool.

0:19:38.520 --> 0:19:40.879
<v Speaker 4>The Winston Salem Rotary Club has been going on for

0:19:40.920 --> 0:19:42.879
<v Speaker 4>more than one hundred years, all the way back to

0:19:42.880 --> 0:19:46.960
<v Speaker 4>when Winston Salem was basically cigarette central. Today, driving around

0:19:47.040 --> 0:19:49.879
<v Speaker 4>Winston Salem, I'm pretty sure we saw more vineyards and

0:19:49.920 --> 0:19:51.639
<v Speaker 4>breweries than we did tobacco fields.

0:19:52.040 --> 0:19:54.360
<v Speaker 10>So please give Tom Barkin a warm welcome.

0:19:55.359 --> 0:19:57.720
<v Speaker 1>As part of his trips around the Richmond Fed District,

0:19:57.920 --> 0:20:01.359
<v Speaker 1>Barkin often speaks to local business groups and societies, giving

0:20:01.400 --> 0:20:04.320
<v Speaker 1>his regular stump speech about the state of the economy.

0:20:04.400 --> 0:20:08.520
<v Speaker 3>Thanks Chris, I appreciate that advertisement. So it's great to

0:20:08.600 --> 0:20:11.720
<v Speaker 3>be back in Winston. I'm a proud deacon parent.

0:20:12.160 --> 0:20:14.359
<v Speaker 1>But the reason he enjoys doing it is for the

0:20:14.440 --> 0:20:17.920
<v Speaker 1>Q and a portion afterwards. Taking questions from the audience

0:20:17.920 --> 0:20:21.040
<v Speaker 1>members helps reveal what's really on people's minds.

0:20:21.040 --> 0:20:22.359
<v Speaker 3>I want to know it because I do think this

0:20:22.400 --> 0:20:25.440
<v Speaker 3>two way interchange on the economy is really quite valuable.

0:20:26.040 --> 0:20:28.119
<v Speaker 4>Even if you're a regular watcher of the FED, you

0:20:28.160 --> 0:20:32.520
<v Speaker 4>can learn a lot from this discussions.

0:20:32.560 --> 0:20:39.480
<v Speaker 13>A flavor of which your int free media and you

0:20:39.760 --> 0:20:43.679
<v Speaker 13>had me favor not me, Midmar, very beautiful.

0:20:43.800 --> 0:20:46.360
<v Speaker 3>You know what I'm mostly interested in is real time information.

0:20:46.440 --> 0:20:49.560
<v Speaker 3>You're trying to figure out what's actually happening in the marketplace.

0:20:49.600 --> 0:20:52.160
<v Speaker 3>So I get credit cards spending every week year, every year,

0:20:52.760 --> 0:20:55.400
<v Speaker 3>and during COVID I got pretty calibrated on what that

0:20:55.440 --> 0:20:58.119
<v Speaker 3>means in terms of retail sales. But that's something I

0:20:58.119 --> 0:21:00.080
<v Speaker 3>look at closely to try to get a sense of

0:21:00.119 --> 0:21:03.720
<v Speaker 3>demand consumer spending. Seventy percent of the economy. On the

0:21:03.800 --> 0:21:06.640
<v Speaker 3>labor market, the job support that comes out every month

0:21:06.680 --> 0:21:09.720
<v Speaker 3>is clearly the best, most secure thing. But I take

0:21:09.840 --> 0:21:12.879
<v Speaker 3>some comfort from the weekly jobless claims because it's at

0:21:12.960 --> 0:21:16.040
<v Speaker 3>least a real time measure of whether layoffs are accelerating,

0:21:16.080 --> 0:21:18.400
<v Speaker 3>which is what you'd see if the economy turns out.

0:21:18.800 --> 0:21:20.720
<v Speaker 3>And I think you kind of get the point I'm

0:21:20.720 --> 0:21:22.720
<v Speaker 3>trying to figure out, is there any risk of the

0:21:22.760 --> 0:21:27.400
<v Speaker 3>economy turning? That's really what I focus on In terms

0:21:27.400 --> 0:21:29.640
<v Speaker 3>of the meeting. Maybe I'll give you a ten day

0:21:29.640 --> 0:21:32.040
<v Speaker 3>look at it rather than just the meeting itself, because

0:21:34.119 --> 0:21:37.679
<v Speaker 3>the weekend before ten days before the meeting. The weekend

0:21:37.680 --> 0:21:41.520
<v Speaker 3>ten days before the meeting, we'll get the staff does

0:21:41.560 --> 0:21:46.120
<v Speaker 3>a two hundred page vertical text, greatest analysis the economy

0:21:46.119 --> 0:21:49.800
<v Speaker 3>you've ever seen, and it'll include domestic and international and

0:21:49.840 --> 0:21:53.360
<v Speaker 3>financial markets and lending markets, and different scenarios for where

0:21:53.400 --> 0:21:57.280
<v Speaker 3>the economy might go, and different monetary policy operations, and

0:21:57.320 --> 0:21:59.359
<v Speaker 3>so it's a brilliantly done piece of work.

0:22:00.080 --> 0:22:02.119
<v Speaker 1>Wouldn't it be cool to see that two hundred page

0:22:02.200 --> 0:22:04.160
<v Speaker 1>FED staff analysis of the economy.

0:22:04.600 --> 0:22:07.840
<v Speaker 4>Definitely, But I'll settle for the speeches and meetings.

0:22:08.160 --> 0:22:10.960
<v Speaker 3>At the same time, Jay Powell sends around his first

0:22:11.040 --> 0:22:15.159
<v Speaker 3>draft of what the statement might be, and so we

0:22:15.200 --> 0:22:18.679
<v Speaker 3>work all weekend and into the week debating how we

0:22:18.720 --> 0:22:21.240
<v Speaker 3>want to talk about the economy and whether we like

0:22:21.359 --> 0:22:24.440
<v Speaker 3>that statement we'll offer. Jay, I'm giving this background, so

0:22:24.480 --> 0:22:26.800
<v Speaker 3>you understand that, I mean, we'll give offer Jay our

0:22:26.880 --> 0:22:31.720
<v Speaker 3>perspective on the statements. He always likes, mind best that

0:22:31.720 --> 0:22:34.720
<v Speaker 3>it's not actually true the statement. I'm making the point,

0:22:34.800 --> 0:22:37.080
<v Speaker 3>the statement that we issue the Wednesday of the meeting

0:22:37.640 --> 0:22:41.080
<v Speaker 3>has largely, not always, but largely been pretty well vetted

0:22:41.440 --> 0:22:42.920
<v Speaker 3>by the time you get to the meeting, So we

0:22:42.960 --> 0:22:45.240
<v Speaker 3>don't go to the meeting and try to line edit

0:22:45.240 --> 0:22:48.119
<v Speaker 3>a statement. For the most part, every time that the

0:22:48.200 --> 0:22:50.840
<v Speaker 3>chair has a bad press conference, that's because we've line

0:22:50.960 --> 0:22:52.959
<v Speaker 3>edited the statement in the meeting and we send him

0:22:52.960 --> 0:22:55.439
<v Speaker 3>out there two hours after the meeting to go defend it,

0:22:55.480 --> 0:22:58.399
<v Speaker 3>which is I think, in my judgment, a little bit

0:22:58.440 --> 0:22:59.600
<v Speaker 3>of malpractice. But we do it.

0:22:59.640 --> 0:23:00.000
<v Speaker 6>Sometimes.

0:23:00.600 --> 0:23:03.600
<v Speaker 3>In the meeting itself, there's often a special topic, and

0:23:03.640 --> 0:23:05.920
<v Speaker 3>so the staff will present some papers on a special

0:23:05.920 --> 0:23:08.480
<v Speaker 3>topic and we'll have a debate about it. Then we

0:23:08.560 --> 0:23:11.119
<v Speaker 3>all go around and talk about economic conditions. So I'll say,

0:23:11.200 --> 0:23:13.879
<v Speaker 3>I've been in the district for the last seven weeks,

0:23:13.880 --> 0:23:16.040
<v Speaker 3>and here's what I think I've learned, and here's what

0:23:16.119 --> 0:23:18.920
<v Speaker 3>I take solace from in the recent data. And here's

0:23:18.960 --> 0:23:22.199
<v Speaker 3>what I think you know are some interesting conclusions you

0:23:22.240 --> 0:23:25.960
<v Speaker 3>might not have otherwise thought about. Then we all talk

0:23:26.000 --> 0:23:30.480
<v Speaker 3>about the statement. Pretty productive meeting. It's a reasonably formal meeting.

0:23:30.560 --> 0:23:30.879
<v Speaker 10>It's not.

0:23:32.359 --> 0:23:35.840
<v Speaker 3>It's not really flippant. There's not tons of humor in there.

0:23:36.200 --> 0:23:38.480
<v Speaker 3>You know, it's a it's a pretty serious mean. But

0:23:38.520 --> 0:23:41.320
<v Speaker 3>it's also every every word is transcripted, so if you're

0:23:41.640 --> 0:23:43.800
<v Speaker 3>having trouble sleeping, you can go get them from five

0:23:43.880 --> 0:23:45.800
<v Speaker 3>years ago and read through both.

0:23:52.160 --> 0:23:54.959
<v Speaker 4>About thirty miles west of Winston Salem, then half an

0:23:54.960 --> 0:23:58.040
<v Speaker 4>hour's drive south from Mount Airy is Yatkinville in yet

0:23:58.200 --> 0:24:02.760
<v Speaker 4>In County, population thirty seven thousand, seven hundred, and for

0:24:02.800 --> 0:24:05.400
<v Speaker 4>the better part of the past decade that population has

0:24:05.400 --> 0:24:06.000
<v Speaker 4>been shrinking.

0:24:06.400 --> 0:24:09.040
<v Speaker 1>It's day two of Tom's North Carolina tour and we're

0:24:09.080 --> 0:24:13.040
<v Speaker 1>starting off at the offices of textile manufacturer in Deira Mills.

0:24:13.280 --> 0:24:15.200
<v Speaker 6>It works, it's worth a real good look.

0:24:15.680 --> 0:24:15.800
<v Speaker 7>Well.

0:24:15.800 --> 0:24:17.440
<v Speaker 3>One of the ways we pick our where we visit

0:24:17.520 --> 0:24:20.240
<v Speaker 3>is when you hear there's something interesting going on. And

0:24:20.320 --> 0:24:23.359
<v Speaker 3>we talked to the Sirri yak And Works yesterday up

0:24:23.400 --> 0:24:26.120
<v Speaker 3>in Surrey County. Yeah, and then we thought that would

0:24:26.119 --> 0:24:27.960
<v Speaker 3>be interesting today. And then we try to find the

0:24:27.960 --> 0:24:29.320
<v Speaker 3>big employers in a market.

0:24:30.359 --> 0:24:33.240
<v Speaker 14>Well We're not a big employer, but we're pretty unique.

0:24:33.920 --> 0:24:35.200
<v Speaker 6>We've got a good story to tell.

0:24:35.280 --> 0:24:38.560
<v Speaker 4>That's John Willingham, the fourth generation owner of India Mills

0:24:38.560 --> 0:24:41.600
<v Speaker 4>in Yadkinville. His company can trace its history back over

0:24:41.640 --> 0:24:44.840
<v Speaker 4>one hundred years, all the way back to Colonel Francis

0:24:44.880 --> 0:24:48.440
<v Speaker 4>Henry Freese, who is the first president of Lacovia Loan

0:24:48.520 --> 0:24:50.560
<v Speaker 4>and Trust, which eventually grew to be one of the

0:24:50.600 --> 0:24:53.160
<v Speaker 4>biggest banks in the US before being bought by Wells

0:24:53.160 --> 0:24:56.000
<v Speaker 4>Fargo in two thousand and eight. In addition to banking,

0:24:56.080 --> 0:24:58.520
<v Speaker 4>the colonel started a bunch of textile businesses in the

0:24:58.560 --> 0:25:00.720
<v Speaker 4>early nineteen hundreds.

0:25:00.160 --> 0:25:02.879
<v Speaker 1>Right because North Carolina used to be a global player

0:25:02.880 --> 0:25:06.040
<v Speaker 1>in textiles. There were mills in almost every single one

0:25:06.080 --> 0:25:08.960
<v Speaker 1>of the state's counties as recently as the nineteen nineties,

0:25:09.240 --> 0:25:12.119
<v Speaker 1>and just thirty years ago, those mills were employing some

0:25:12.280 --> 0:25:15.320
<v Speaker 1>two hundred and eighty thousand workers, but that started to

0:25:15.440 --> 0:25:19.160
<v Speaker 1>change as global competition heated up and companies moved production

0:25:19.320 --> 0:25:22.960
<v Speaker 1>outside of the US. Today, there's just an estimated thirty

0:25:23.040 --> 0:25:25.119
<v Speaker 1>nine thousand textile workers in the state.

0:25:25.240 --> 0:25:28.240
<v Speaker 14>We migrated up here in nineteen ninety eight. We were

0:25:28.240 --> 0:25:31.240
<v Speaker 14>in one hundred year old facilities in Western settem and

0:25:31.280 --> 0:25:33.800
<v Speaker 14>this was a good community. We already had satellite plants

0:25:33.840 --> 0:25:37.760
<v Speaker 14>up here, so we came to Yakinville and then we

0:25:38.880 --> 0:25:41.760
<v Speaker 14>got on board with NAFTA and moved our manufacturing a

0:25:41.760 --> 0:25:44.440
<v Speaker 14>lot of our labor work to Mexico.

0:25:45.359 --> 0:25:47.520
<v Speaker 3>And is that I managed to survive the whole exact

0:25:47.880 --> 0:25:49.200
<v Speaker 3>trauma that happened around here.

0:25:49.280 --> 0:25:50.200
<v Speaker 6>That's exactly why.

0:25:50.320 --> 0:25:54.680
<v Speaker 14>So what we kept here in Yakinville is a back office, functions,

0:25:54.720 --> 0:26:00.480
<v Speaker 14>design work, and distribution. So all of our labor work

0:26:00.560 --> 0:26:03.760
<v Speaker 14>is in Mexica. We have plants in Monera, Mexico.

0:26:04.320 --> 0:26:07.399
<v Speaker 1>So Yakinville was a big mill town once upon a time,

0:26:07.680 --> 0:26:10.720
<v Speaker 1>but like lots of places in America, this particular type

0:26:10.760 --> 0:26:12.960
<v Speaker 1>of manufacturing just got hollowed out.

0:26:13.520 --> 0:26:16.720
<v Speaker 4>In Dera survived in part by outsourcing its production. They

0:26:16.800 --> 0:26:20.280
<v Speaker 4>also started specializing in thermal underwear and tracy. I just

0:26:20.320 --> 0:26:24.200
<v Speaker 4>have to say I love thermals anyway, today you can

0:26:24.200 --> 0:26:27.000
<v Speaker 4>buy in Deer's Thermals and places like tractor supply and

0:26:27.119 --> 0:26:28.080
<v Speaker 4>exporting goods.

0:26:28.359 --> 0:26:31.959
<v Speaker 6>We realized that to survive we needed a niche. We

0:26:32.000 --> 0:26:33.320
<v Speaker 6>needed something.

0:26:33.560 --> 0:26:36.480
<v Speaker 14>That we could control, and that was a very small

0:26:36.520 --> 0:26:39.040
<v Speaker 14>market and not a very interesting one for a lot

0:26:39.080 --> 0:26:42.560
<v Speaker 14>of larger players like Hange of Gildan for the looms,

0:26:42.560 --> 0:26:45.919
<v Speaker 14>so we picked thermal underwear and we became sort of

0:26:45.920 --> 0:26:46.320
<v Speaker 14>the go to.

0:26:46.400 --> 0:26:47.640
<v Speaker 6>People in thermal underwear.

0:26:48.160 --> 0:26:51.040
<v Speaker 14>It's a highly seasonal business, or coires a lot of

0:26:51.040 --> 0:26:54.479
<v Speaker 14>working capital because we built inventory all year and that

0:26:54.560 --> 0:26:55.680
<v Speaker 14>keeps people out of it.

0:26:55.960 --> 0:26:57.119
<v Speaker 6>And who do you sell into?

0:26:57.320 --> 0:26:58.920
<v Speaker 2>Do you sell? Do you brand yourself?

0:26:58.920 --> 0:26:59.439
<v Speaker 6>Do you sell it?

0:26:59.480 --> 0:27:03.600
<v Speaker 14>We do mostly our brands, but we also do private label.

0:27:03.800 --> 0:27:07.320
<v Speaker 14>We like to tell people that we do everybody but Walmart.

0:27:08.359 --> 0:27:11.760
<v Speaker 1>Now, just like with the carport business, pricing is obviously

0:27:11.800 --> 0:27:14.640
<v Speaker 1>an issue in the apparel industry too. If you look

0:27:14.640 --> 0:27:17.320
<v Speaker 1>at apparel in the Consumer Price Index, you can see

0:27:17.359 --> 0:27:20.760
<v Speaker 1>clothing inflation basically peaked at more than six percent year

0:27:20.760 --> 0:27:23.840
<v Speaker 1>on year back in twenty twenty two, but in more

0:27:23.920 --> 0:27:27.600
<v Speaker 1>recent months, inflation and apparel has been kind of moderating.

0:27:28.040 --> 0:27:30.960
<v Speaker 1>It came in at zero point four zero percent in March,

0:27:31.320 --> 0:27:33.880
<v Speaker 1>and that's kind of been the story of inflation across

0:27:33.920 --> 0:27:37.560
<v Speaker 1>the US recently. Housing costs and services keep going up,

0:27:37.800 --> 0:27:41.200
<v Speaker 1>but some goods like apparel, aren't seeing quite the same

0:27:41.320 --> 0:27:42.920
<v Speaker 1>kind of pricing increases anymore.

0:27:43.280 --> 0:27:47.000
<v Speaker 4>Endearer's experience also says something about post pandemic demand. It's

0:27:47.000 --> 0:27:50.080
<v Speaker 4>basically ridden a roller coaster here. When COVID struck, it

0:27:50.119 --> 0:27:53.400
<v Speaker 4>started making face masks, but demand for masks went away.

0:27:53.480 --> 0:27:56.280
<v Speaker 4>Is the pandemic petered out and people aren't buying thermals

0:27:56.320 --> 0:27:57.320
<v Speaker 4>like they once were either.

0:27:57.520 --> 0:28:00.240
<v Speaker 14>We were the very first people to make man I

0:28:00.240 --> 0:28:03.600
<v Speaker 14>mean we were like the day after the shut down,

0:28:03.840 --> 0:28:07.040
<v Speaker 14>and we couldn't we couldn't get off the telephone. It

0:28:07.080 --> 0:28:11.520
<v Speaker 14>was everybody from American airlines to Centas uniforms. They all

0:28:11.560 --> 0:28:14.679
<v Speaker 14>wanted masks, and so we we just did.

0:28:14.520 --> 0:28:18.520
<v Speaker 6>Everything we could do. By June, it was parent that

0:28:18.520 --> 0:28:19.560
<v Speaker 6>that wasn't going to last.

0:28:20.960 --> 0:28:24.920
<v Speaker 14>When the economy started to come back, it was so

0:28:25.000 --> 0:28:28.640
<v Speaker 14>strange because demand was this outh roof.

0:28:30.280 --> 0:28:31.320
<v Speaker 6>There was a lot of.

0:28:31.280 --> 0:28:36.280
<v Speaker 14>Money in the consumer's hands and they were buying anything

0:28:36.359 --> 0:28:41.240
<v Speaker 14>and everything. They were buying online like crazy, and so

0:28:41.480 --> 0:28:45.760
<v Speaker 14>there was a surge of business that occurred, and we

0:28:45.760 --> 0:28:48.560
<v Speaker 14>were all chasing it as hard as we possibly could.

0:28:49.040 --> 0:28:51.160
<v Speaker 14>We were just you know, we were blind to the

0:28:51.200 --> 0:28:54.040
<v Speaker 14>fact that this was an artificial situation and it wasn't

0:28:54.080 --> 0:28:54.640
<v Speaker 14>going to last.

0:28:54.640 --> 0:28:57.880
<v Speaker 6>We were riding the wave, and then.

0:28:57.920 --> 0:28:59.960
<v Speaker 14>It caught up with itself and there was a letter

0:29:00.280 --> 0:29:03.280
<v Speaker 14>a crash. Obviously, inflation had gone crazy.

0:29:03.400 --> 0:29:06.040
<v Speaker 2>But that's now we're in late twenty one, early twenty two.

0:29:05.920 --> 0:29:10.720
<v Speaker 14>Exactly, and demand just fell off. Our largest customer at

0:29:10.720 --> 0:29:12.400
<v Speaker 14>that time, Amazon.

0:29:12.040 --> 0:29:16.280
<v Speaker 6>Just shut the books. They were so overstopped because they

0:29:16.280 --> 0:29:18.720
<v Speaker 6>had been chasing it, just like all of us, everybody.

0:29:20.480 --> 0:29:23.320
<v Speaker 1>Joe Indarra Mills is also where we learned there's basically

0:29:23.360 --> 0:29:26.600
<v Speaker 1>a Jones Act for textiles. It's called the Bury Amendment.

0:29:26.920 --> 0:29:29.760
<v Speaker 1>Here's Tom and John talking about that, as well as

0:29:29.800 --> 0:29:33.080
<v Speaker 1>the company's decision to move their textile production out of

0:29:33.120 --> 0:29:33.600
<v Speaker 1>the US.

0:29:33.800 --> 0:29:35.280
<v Speaker 3>I know I know the answer this question, but I'm

0:29:35.280 --> 0:29:37.200
<v Speaker 3>going to ask because I get asked a lot, which is,

0:29:37.280 --> 0:29:40.280
<v Speaker 3>did you consider moving it back to the States.

0:29:41.560 --> 0:29:43.960
<v Speaker 2>No, and just give us your logic.

0:29:44.760 --> 0:29:45.040
<v Speaker 13>It was.

0:29:47.600 --> 0:29:49.920
<v Speaker 14>This skill level is just not here anymore. When we

0:29:50.320 --> 0:29:55.080
<v Speaker 14>closed out sewing here in nineteen ninety four AFT I

0:29:55.080 --> 0:29:57.360
<v Speaker 14>believe it was ninety four. When after it came in,

0:29:58.280 --> 0:30:00.800
<v Speaker 14>we had three hundred people here and yet can feel

0:30:00.880 --> 0:30:02.880
<v Speaker 14>sewing and.

0:30:05.120 --> 0:30:07.920
<v Speaker 6>They were they were gone instantly. They found other.

0:30:07.840 --> 0:30:11.040
<v Speaker 14>Jobs to bring that labor force back and to train

0:30:11.160 --> 0:30:15.440
<v Speaker 14>it and to pay not just the base but all

0:30:15.480 --> 0:30:18.680
<v Speaker 14>the fringes and all the ancillary costs to go with it.

0:30:19.200 --> 0:30:21.480
<v Speaker 6>We would not be competitive. I just say it.

0:30:21.560 --> 0:30:24.600
<v Speaker 14>Now, you're from me with a Bury Act, which is

0:30:25.040 --> 0:30:27.520
<v Speaker 14>products that have to be made into US because of

0:30:27.560 --> 0:30:28.920
<v Speaker 14>government requirements, whether it's a.

0:30:28.920 --> 0:30:33.280
<v Speaker 6>Military sort of think. There are manufacturers of our.

0:30:33.200 --> 0:30:35.800
<v Speaker 14>Type of product on a small scale here because of

0:30:35.840 --> 0:30:36.560
<v Speaker 14>the Bury Act.

0:30:37.560 --> 0:30:42.840
<v Speaker 6>They made flags and they make uniform lots of military.

0:30:43.240 --> 0:30:46.080
<v Speaker 14>We chose not to get into that, but we would

0:30:46.120 --> 0:30:50.200
<v Speaker 14>not be able to bring our company, the labor part

0:30:50.520 --> 0:30:53.240
<v Speaker 14>of our company back to the to the States. It's unfortunate.

0:30:53.320 --> 0:30:54.960
<v Speaker 14>I mean, it broke our hearts when we had to move,

0:30:55.480 --> 0:30:58.160
<v Speaker 14>but we either moved or are.

0:30:59.440 --> 0:30:59.920
<v Speaker 2>So it happened.

0:31:00.280 --> 0:31:00.520
<v Speaker 11>I did.

0:31:01.520 --> 0:31:04.960
<v Speaker 4>But even after outsourcing production in Mexico, a company like

0:31:05.000 --> 0:31:08.880
<v Speaker 4>Indira isn't sitting still and they're currently shifting manufacturing again.

0:31:09.080 --> 0:31:12.040
<v Speaker 6>We're leaving Mexico. Oh to go where else?

0:31:12.120 --> 0:31:12.480
<v Speaker 2>Our door?

0:31:13.280 --> 0:31:15.800
<v Speaker 1>Oh that's interesting, Yeah, you're sort of a lot of

0:31:15.800 --> 0:31:17.960
<v Speaker 1>companies are just now moving into Mexico.

0:31:18.040 --> 0:31:18.800
<v Speaker 2>Well, John is.

0:31:22.280 --> 0:31:22.800
<v Speaker 6>Mexico.

0:31:23.160 --> 0:31:26.560
<v Speaker 14>We were in Mexico twenty five years in Monterey, Mexico.

0:31:26.600 --> 0:31:27.760
<v Speaker 14>I don't know if you've ever been there.

0:31:28.280 --> 0:31:29.440
<v Speaker 6>It's quite a city.

0:31:30.560 --> 0:31:32.280
<v Speaker 14>You could be dropped in there and you would think

0:31:32.320 --> 0:31:35.080
<v Speaker 14>you were in Atlanta or somewhere, But we've seen it

0:31:35.120 --> 0:31:38.720
<v Speaker 14>grow up in twenty five years from carts and buggy,

0:31:38.800 --> 0:31:43.800
<v Speaker 14>horse and buggy to modern highways and everything. Inflation is

0:31:43.840 --> 0:31:46.480
<v Speaker 14>pretty serious there. Of course, everything is unionized there, so

0:31:46.520 --> 0:31:50.080
<v Speaker 14>you're dealing with an element that we don't have to

0:31:50.400 --> 0:31:50.840
<v Speaker 14>focus on.

0:31:50.880 --> 0:31:51.000
<v Speaker 15>Now.

0:31:51.040 --> 0:31:52.720
<v Speaker 6>We have Makuila doors, so we don't we.

0:31:52.800 --> 0:31:55.120
<v Speaker 14>Just contract for labor, we don't own it, we don't

0:31:55.240 --> 0:31:59.560
<v Speaker 14>know pay directly. But inflation is pretty tough there, and

0:32:00.400 --> 0:32:02.120
<v Speaker 14>they've essentially priced us out.

0:32:02.720 --> 0:32:04.840
<v Speaker 4>And so when Deer has been able to survive in

0:32:04.880 --> 0:32:08.000
<v Speaker 4>the mill business in part by adapting to these new challenges.

0:32:08.240 --> 0:32:10.600
<v Speaker 4>But there are still some complications that come from being

0:32:10.600 --> 0:32:11.680
<v Speaker 4>based in the small town.

0:32:12.320 --> 0:32:12.720
<v Speaker 2>Housing.

0:32:12.920 --> 0:32:16.920
<v Speaker 14>Housing shortage here is is dramatic and it hurts. It

0:32:16.960 --> 0:32:22.160
<v Speaker 14>hurts the manufacturers here, it hurts the economy. Small town

0:32:22.200 --> 0:32:24.880
<v Speaker 14>America is a special place to live. And I consider

0:32:24.920 --> 0:32:25.560
<v Speaker 14>you active.

0:32:25.320 --> 0:32:25.880
<v Speaker 6>A small town.

0:32:25.960 --> 0:32:28.400
<v Speaker 14>I mean, the values are so great, the work ethic,

0:32:28.880 --> 0:32:34.640
<v Speaker 14>just knowing everybody in town first named basis, fewer fears

0:32:34.920 --> 0:32:36.200
<v Speaker 14>and of certain things.

0:32:36.200 --> 0:32:38.960
<v Speaker 6>So it's a it's a cool place to live small town.

0:32:39.000 --> 0:32:41.040
<v Speaker 6>But you've got to you've got to be successful as a.

0:32:41.040 --> 0:32:44.920
<v Speaker 14>Small town, you need good progressive government, and you need

0:32:44.960 --> 0:32:47.480
<v Speaker 14>a base of businesses, a few large businesses.

0:32:47.040 --> 0:32:49.040
<v Speaker 6>A lot of small medium sized businesses.

0:32:49.360 --> 0:32:53.240
<v Speaker 14>You need, you need culture, uh, you need, you need

0:32:53.280 --> 0:32:56.040
<v Speaker 14>the elements that make life enjoyable.

0:32:56.520 --> 0:32:59.480
<v Speaker 1>Yeah, Kinville isn't alone here. We heard similar things in

0:32:59.520 --> 0:33:03.520
<v Speaker 1>Mount Airy too. Smaller towns may have cheaper land for construction,

0:33:03.920 --> 0:33:06.880
<v Speaker 1>but that doesn't mean developers are flocking to them. Here's

0:33:06.960 --> 0:33:08.880
<v Speaker 1>Tom talking to us about exactly this.

0:33:09.440 --> 0:33:12.239
<v Speaker 3>You know, every small town is competing for developers, and

0:33:12.280 --> 0:33:14.280
<v Speaker 3>there's a limited number of developers that gave a speech

0:33:14.320 --> 0:33:18.760
<v Speaker 3>on this in November, and developers care a lot about

0:33:18.840 --> 0:33:22.400
<v Speaker 3>availability of cheap land. Developers care a lot about permitting

0:33:23.200 --> 0:33:26.560
<v Speaker 3>and infrastructure in the land, and developers have the ability

0:33:26.600 --> 0:33:29.040
<v Speaker 3>to choose. And so what they told us here is

0:33:29.560 --> 0:33:31.160
<v Speaker 3>if you go a little bit further south, where it's

0:33:31.200 --> 0:33:34.160
<v Speaker 3>closer to an interstate, the developers are prioritizing there.

0:33:34.240 --> 0:33:34.480
<v Speaker 7>Now.

0:33:34.840 --> 0:33:36.800
<v Speaker 3>They had a bit of a roadshow for developers and

0:33:36.880 --> 0:33:39.680
<v Speaker 3>they think they're making some progress. So that says something

0:33:39.680 --> 0:33:42.240
<v Speaker 3>about what a community can do in terms of proactively

0:33:42.320 --> 0:33:45.560
<v Speaker 3>seeking developers. And I think that's actually a pretty important thing.

0:33:45.560 --> 0:33:47.240
<v Speaker 3>If you want housing built in your community.

0:33:47.320 --> 0:33:49.560
<v Speaker 4>I find this actually to be like a kind of

0:33:49.560 --> 0:33:52.840
<v Speaker 4>fascinating dynamic, right because in my mind you would think

0:33:52.880 --> 0:33:56.160
<v Speaker 4>of like the developers are all competing against each other

0:33:56.360 --> 0:33:59.840
<v Speaker 4>to find the cheapest land available or whatever it is.

0:34:00.240 --> 0:34:03.680
<v Speaker 4>But this idea that from maybe like a community standpoint,

0:34:04.360 --> 0:34:07.720
<v Speaker 4>it's the other way around arguably, and that it works

0:34:07.720 --> 0:34:10.719
<v Speaker 4>and such that they need to basically pitch the developers

0:34:10.719 --> 0:34:11.359
<v Speaker 4>on coming here.

0:34:12.000 --> 0:34:15.480
<v Speaker 3>Yeah, So after the Great Recession, what happened is a

0:34:15.480 --> 0:34:17.560
<v Speaker 3>lot of developers went under and left the business, a

0:34:17.600 --> 0:34:21.719
<v Speaker 3>lot of banks stopped financing development. We underbuild housing for

0:34:21.760 --> 0:34:25.880
<v Speaker 3>a decade, so we're light developers. In addition, what's happened

0:34:25.920 --> 0:34:29.680
<v Speaker 3>during the post pandemic era is there's been so much

0:34:29.719 --> 0:34:33.720
<v Speaker 3>construction going on, not just houses, but also data centers

0:34:33.760 --> 0:34:38.440
<v Speaker 3>and warehouses and state, local government, educational that we're short

0:34:38.440 --> 0:34:41.319
<v Speaker 3>construction people too. And so you know, if you took

0:34:41.360 --> 0:34:45.640
<v Speaker 3>the entire economy, you'd say, we're actually really short construction capacity.

0:34:45.680 --> 0:34:48.640
<v Speaker 3>And that's what leads to it. It's an adjustment issue.

0:34:48.680 --> 0:34:51.040
<v Speaker 3>It doesn't mean it's a permanent problem, but it is

0:34:51.120 --> 0:34:53.600
<v Speaker 3>right now an adjustment issue. And if you're short housing

0:34:53.640 --> 0:34:56.480
<v Speaker 3>in your community, you really need that housing to get

0:34:56.520 --> 0:34:57.240
<v Speaker 3>launched today.

0:34:57.760 --> 0:35:00.640
<v Speaker 1>So towns like Yatkinville and mount Airy are doing what

0:35:00.680 --> 0:35:05.000
<v Speaker 1>they can here by proactively courting developers and experimenting with

0:35:05.080 --> 0:35:09.480
<v Speaker 1>new models for childcare to course correct for that ongoing shortage.

0:35:09.520 --> 0:35:13.319
<v Speaker 15>And there just isn't enough childcare. When we did the

0:35:13.360 --> 0:35:18.280
<v Speaker 15>study in twenty twenty one, Yatkin County was the third

0:35:18.360 --> 0:35:22.440
<v Speaker 15>worst in the state for the number of children according

0:35:22.480 --> 0:35:25.880
<v Speaker 15>to I think Babi's report for the number of infants

0:35:25.920 --> 0:35:30.400
<v Speaker 15>in toddlers per slot, we're about nineteen two. One side

0:35:30.640 --> 0:35:34.719
<v Speaker 15>why is that there has been a huge reduction in

0:35:34.800 --> 0:35:39.000
<v Speaker 15>the number of childcare providers. It's like eighty two percent

0:35:39.600 --> 0:35:44.440
<v Speaker 15>have reduced within the last twelve years.

0:35:45.280 --> 0:35:47.160
<v Speaker 2>So it's so it's.

0:35:47.000 --> 0:35:52.080
<v Speaker 15>Been shrinking partially because it is difficult to maintain a

0:35:52.160 --> 0:35:55.080
<v Speaker 15>license to get the star rating. Star rating is like

0:35:55.120 --> 0:36:00.359
<v Speaker 15>a quality rating, and here for private providers, we don't

0:36:00.719 --> 0:36:04.160
<v Speaker 15>other than one family home in the western part of

0:36:04.160 --> 0:36:06.840
<v Speaker 15>the county, there are no four or five star rated

0:36:07.160 --> 0:36:08.960
<v Speaker 15>childcare providers.

0:36:09.320 --> 0:36:13.120
<v Speaker 4>That's Sandy Scanelli of the shallow Ford Foundation. She's spearheading

0:36:13.160 --> 0:36:15.560
<v Speaker 4>a new type of childcare model that would see providers

0:36:15.600 --> 0:36:19.359
<v Speaker 4>pool and share resources like buildings, playgrounds, and operations to

0:36:19.360 --> 0:36:22.040
<v Speaker 4>help load their costs. Tom met with her as part

0:36:22.080 --> 0:36:24.440
<v Speaker 4>of his tour of the county. So typically speaking, a

0:36:24.520 --> 0:36:27.640
<v Speaker 4>childcare provider would have to do the legwork of like

0:36:27.680 --> 0:36:31.719
<v Speaker 4>finding the location and furnishing it and building it out itself. Yes,

0:36:31.800 --> 0:36:36.640
<v Speaker 4>and so the main right and so the main thing

0:36:36.719 --> 0:36:39.799
<v Speaker 4>that this solved sounds like is just like they just

0:36:39.800 --> 0:36:41.440
<v Speaker 4>have to rent this. They can focus on what they

0:36:41.480 --> 0:36:44.399
<v Speaker 4>do taking care of children without having a tour about

0:36:44.400 --> 0:36:46.840
<v Speaker 4>all these other ancillary things to get the physical.

0:36:46.960 --> 0:36:50.759
<v Speaker 15>Because licensing is both for the individual as well as

0:36:50.800 --> 0:36:54.200
<v Speaker 15>for the facility. And when we did our study, what

0:36:54.280 --> 0:36:59.040
<v Speaker 15>we found is that I'll give you an example. One

0:36:59.040 --> 0:37:03.160
<v Speaker 15>of the playgrounds needed new mulch. It was going to

0:37:03.200 --> 0:37:06.640
<v Speaker 15>cost eight thousand dollars to replace the mulch. That's the

0:37:06.760 --> 0:37:09.560
<v Speaker 15>key licensing factor is you have to have six inches

0:37:09.680 --> 0:37:13.759
<v Speaker 15>of fluffing mulch. And so every time it rained, they

0:37:13.800 --> 0:37:18.560
<v Speaker 15>were running outside with pitchworks to fluffuck the mulch. Well,

0:37:18.600 --> 0:37:25.120
<v Speaker 15>those kinds of stresses are a distraction, honestly from managing

0:37:25.160 --> 0:37:28.680
<v Speaker 15>that facility. So to have the facility taken care of

0:37:29.280 --> 0:37:34.680
<v Speaker 15>and maintaining that license really allows more focus on the childcare.

0:37:35.000 --> 0:37:37.759
<v Speaker 10>Smart starts only doing the facility. It's not an other

0:37:38.080 --> 0:37:39.480
<v Speaker 10>shared cost model like.

0:37:40.239 --> 0:37:44.520
<v Speaker 15>HR that sort of Actually no, they will also offer

0:37:44.640 --> 0:37:48.080
<v Speaker 15>back on support to each of those businesses if they

0:37:48.120 --> 0:37:50.040
<v Speaker 15>are interested in it. Part of this.

0:37:50.280 --> 0:37:51.799
<v Speaker 4>So the hope is that if some of the back

0:37:51.920 --> 0:37:55.319
<v Speaker 4>end can be centralized, then the actual childcare providers can

0:37:55.360 --> 0:37:58.880
<v Speaker 4>focus on what they do best, providing childcare and reversing

0:37:58.880 --> 0:38:00.000
<v Speaker 4>the decline in total capacit.

0:38:00.800 --> 0:38:03.640
<v Speaker 1>And of course this isn't just a small town problem.

0:38:03.680 --> 0:38:07.160
<v Speaker 1>A shortage of childcare providers and high housing costs, all

0:38:07.160 --> 0:38:10.200
<v Speaker 1>of which contribute to inflation, is pretty much the story

0:38:10.239 --> 0:38:13.840
<v Speaker 1>across America's economy. At our next stop, we talked to

0:38:13.880 --> 0:38:16.520
<v Speaker 1>one of the largest employers in the county and see

0:38:16.560 --> 0:38:20.600
<v Speaker 1>how all the things we've talked about labor, housing prices

0:38:20.920 --> 0:38:22.279
<v Speaker 1>have impacted them as well.

0:38:41.320 --> 0:38:46.080
<v Speaker 10>Hi, thank you, Hi, welcome, Welcome to Unified.

0:38:46.200 --> 0:38:50.839
<v Speaker 4>Hie Tracy allow Eddie, I'm Joe Wise great to make Eddie,

0:38:50.960 --> 0:38:53.640
<v Speaker 4>Eddie Ingle and the CEO of Grace.

0:38:53.800 --> 0:38:55.200
<v Speaker 2>And thereby calls from Sweden.

0:38:56.760 --> 0:38:59.000
<v Speaker 1>Just a few minutes away from Indarram Mills is the

0:38:59.120 --> 0:39:04.279
<v Speaker 1>Yatkinville factory for Unify, a publicly listed manufacturer of polyester

0:39:04.640 --> 0:39:08.840
<v Speaker 1>nylon and spandex yarns. It's headquartered in Greensboro, but it

0:39:08.920 --> 0:39:11.440
<v Speaker 1>has a pretty big facility here in Yachtkinville.

0:39:11.480 --> 0:39:14.160
<v Speaker 4>It is a big facility. There is a huge recycling

0:39:14.160 --> 0:39:17.360
<v Speaker 4>center where Unified turns plastic bottles into a recycled fiber

0:39:17.440 --> 0:39:20.520
<v Speaker 4>and calls Reprieve. There are big trucks parked outside that

0:39:20.600 --> 0:39:25.160
<v Speaker 4>say bottles equal cool stuff, and there's cool stuff inside too,

0:39:25.239 --> 0:39:28.640
<v Speaker 4>including a showroom showing off some of Unified materials even.

0:39:28.400 --> 0:39:29.240
<v Speaker 2>Where it comes from.

0:39:29.080 --> 0:39:35.279
<v Speaker 12>The absolutely Reprieve is a product that we have now

0:39:35.320 --> 0:39:41.239
<v Speaker 12>that we take recycled plastic bottles and is chopped up

0:39:41.760 --> 0:39:46.640
<v Speaker 12>almost a lot of plastic corn flakes. At our reasonable

0:39:46.719 --> 0:39:50.480
<v Speaker 12>facility is cleaned, we separate the green and the brown

0:39:50.520 --> 0:39:53.040
<v Speaker 12>plastic from the clear in the blue. We use the

0:39:53.040 --> 0:39:55.040
<v Speaker 12>clear in the blue plastic in our yarn.

0:39:55.640 --> 0:40:00.000
<v Speaker 1>That's Smith Williams Unifies hr Manager, but everyone calls them smitty.

0:40:00.160 --> 0:40:03.319
<v Speaker 12>But the clear and the blue plastic is shipped here

0:40:03.360 --> 0:40:07.040
<v Speaker 12>to our recycle center where it goes through another process

0:40:07.200 --> 0:40:08.400
<v Speaker 12>becomes pet.

0:40:08.760 --> 0:40:11.000
<v Speaker 2>This is from REDS and is pt REDS and.

0:40:11.200 --> 0:40:15.840
<v Speaker 12>Then we take it and it is in lock plastic

0:40:15.920 --> 0:40:19.879
<v Speaker 12>bbes and it is melted and extrude, it goes through

0:40:20.239 --> 0:40:24.400
<v Speaker 12>large shower hands and as it falls five floors it

0:40:24.480 --> 0:40:25.600
<v Speaker 12>becomes a solid again.

0:40:25.680 --> 0:40:29.200
<v Speaker 4>That plastic yarn is then sold to companies like Nike, Patagonia,

0:40:29.320 --> 0:40:32.200
<v Speaker 4>A six and others who weave it into their products.

0:40:33.200 --> 0:40:34.880
<v Speaker 10>In this country, only about twenty eight percent of the

0:40:34.880 --> 0:40:35.359
<v Speaker 10>bottles are.

0:40:35.280 --> 0:40:39.359
<v Speaker 5>Collected, and when we get a bail of bottles, if

0:40:39.400 --> 0:40:42.040
<v Speaker 5>we get around fifty six percent yield, because the collection.

0:40:41.800 --> 0:40:45.000
<v Speaker 1>System here is not and that's Unified CEO at ee Ingle.

0:40:45.320 --> 0:40:48.640
<v Speaker 1>Bigger companies like Unify haven't been immune to post pandemic

0:40:48.719 --> 0:40:51.880
<v Speaker 1>challenges either. Eddie describes to Tom how the price of

0:40:51.920 --> 0:40:54.839
<v Speaker 1>plastic shot up in twenty twenty one and twenty twenty two,

0:40:55.320 --> 0:40:58.000
<v Speaker 1>including the cost of the plastic bottles that they used

0:40:58.040 --> 0:40:59.360
<v Speaker 1>to make into fabric.

0:41:00.280 --> 0:41:02.680
<v Speaker 5>Marketplace, So that price that bail bottle goes up and

0:41:02.680 --> 0:41:05.480
<v Speaker 5>down significantly. It's been as low as thirteen cents in

0:41:05.520 --> 0:41:07.479
<v Speaker 5>the last six months, it's been as high as eighteen cents,

0:41:07.480 --> 0:41:09.399
<v Speaker 5>but it has been as high as fifty cents two

0:41:09.480 --> 0:41:12.000
<v Speaker 5>years ago. So with a fifty six minute yeld, it

0:41:12.040 --> 0:41:13.720
<v Speaker 5>can get very very expensive, very quickly.

0:41:14.440 --> 0:41:15.920
<v Speaker 10>And that's an average number I've given you.

0:41:15.960 --> 0:41:19.280
<v Speaker 5>But it's the fact that we have to take the bottles,

0:41:19.320 --> 0:41:20.840
<v Speaker 5>and we have to take the caps oft, take the

0:41:20.880 --> 0:41:22.880
<v Speaker 5>labels off, make this flake, and then we have to

0:41:22.920 --> 0:41:24.680
<v Speaker 5>take this flake and make it the chip and their

0:41:24.760 --> 0:41:26.319
<v Speaker 5>year losses are throughout.

0:41:26.040 --> 0:41:27.560
<v Speaker 10>That whole supply chain.

0:41:27.800 --> 0:41:31.960
<v Speaker 5>But it's what's cool is I say this all the time,

0:41:31.960 --> 0:41:36.919
<v Speaker 5>but you've never met a sad recycling. So what we're

0:41:36.920 --> 0:41:40.719
<v Speaker 5>doing here at tracks young people who want to be sustainable,

0:41:40.880 --> 0:41:42.080
<v Speaker 5>want to be purpose rhythm.

0:41:42.600 --> 0:41:43.919
<v Speaker 10>And while yes.

0:41:43.920 --> 0:41:46.800
<v Speaker 5>This raw material is more expensive and the yields are higher,

0:41:47.280 --> 0:41:49.640
<v Speaker 5>we aren't giving the brands what they need.

0:41:49.960 --> 0:41:52.080
<v Speaker 4>So Unify as a lot bigger than many of the

0:41:52.160 --> 0:41:55.000
<v Speaker 4>other local businesses around it. In fact, it's the biggest

0:41:55.000 --> 0:41:57.960
<v Speaker 4>private sector employer in the Edkin County and it's had

0:41:57.960 --> 0:42:00.200
<v Speaker 4>the sort of secular tail end of demand from more

0:42:00.239 --> 0:42:04.480
<v Speaker 4>sustainable fabrics behind it, but it has encountered some similar issues.

0:42:04.760 --> 0:42:08.120
<v Speaker 4>Supply chain disruptions are still kind of reverberating and clouding

0:42:08.120 --> 0:42:08.880
<v Speaker 4>the picture of demand.

0:42:08.920 --> 0:42:12.840
<v Speaker 5>So I'd say from a demand perspective, there was a

0:42:12.880 --> 0:42:16.799
<v Speaker 5>lot of over purchasing and the stocks of all these

0:42:16.920 --> 0:42:20.160
<v Speaker 5>brands and quoted the power brands went way up because

0:42:20.200 --> 0:42:22.719
<v Speaker 5>they basically had this supply chain issue. What used to

0:42:22.719 --> 0:42:25.600
<v Speaker 5>take thirty days from China was taking three months because

0:42:25.600 --> 0:42:29.080
<v Speaker 5>the votes were sitting out there. But everybody started ordering them,

0:42:29.120 --> 0:42:31.200
<v Speaker 5>not just in China, from Vietnam, from India, so they

0:42:31.239 --> 0:42:33.919
<v Speaker 5>had not just long supply chains.

0:42:33.960 --> 0:42:35.759
<v Speaker 10>They over ordered to compensate.

0:42:36.320 --> 0:42:39.239
<v Speaker 5>And then suddenly eighteen months ago, nineteen twenty months ago,

0:42:40.640 --> 0:42:44.840
<v Speaker 5>things started freeing up, so that all the brands globally

0:42:44.920 --> 0:42:47.640
<v Speaker 5>just pulled back on as many purchases as they could,

0:42:47.640 --> 0:42:51.520
<v Speaker 5>and that really impacted us. We're seeing consumer demand for

0:42:51.560 --> 0:42:54.919
<v Speaker 5>our products or down about seven or eight percent, maybe

0:42:54.920 --> 0:42:56.959
<v Speaker 5>six percent, so with.

0:42:56.960 --> 0:42:58.759
<v Speaker 10>The de stocking.

0:42:59.560 --> 0:43:02.560
<v Speaker 5>And not only do de stalking happen, but they said, oh,

0:43:02.840 --> 0:43:05.239
<v Speaker 5>I don't want to spend any of my cash on inventory,

0:43:05.560 --> 0:43:09.560
<v Speaker 5>so they're actually tightening up the supply changes. They're growing further,

0:43:09.880 --> 0:43:12.600
<v Speaker 5>taking more risk than they normally would. But I will say,

0:43:12.840 --> 0:43:17.319
<v Speaker 5>starting really beginning this year, most of the inventory seem

0:43:17.360 --> 0:43:21.200
<v Speaker 5>to be cleared out. So we are seeing business come

0:43:21.280 --> 0:43:27.319
<v Speaker 5>back slowly. Consumers are still constrained a little bit as

0:43:27.320 --> 0:43:28.200
<v Speaker 5>far as what we're reading.

0:43:28.320 --> 0:43:29.400
<v Speaker 10>You got us better than I do.

0:43:29.520 --> 0:43:32.759
<v Speaker 5>But you know that when the COVID happened, everybody jumped

0:43:32.760 --> 0:43:35.480
<v Speaker 5>to a casual and now they're coming back to wearing

0:43:35.520 --> 0:43:36.880
<v Speaker 5>a bit more formal. Oh, I got to go to

0:43:36.960 --> 0:43:38.440
<v Speaker 5>the office. I'm not going to the office. I got

0:43:38.480 --> 0:43:39.160
<v Speaker 5>to go to the office.

0:43:39.200 --> 0:43:40.680
<v Speaker 2>So if I had thought about that, I'd want to

0:43:40.719 --> 0:43:41.280
<v Speaker 2>fleees today.

0:43:41.280 --> 0:43:41.480
<v Speaker 7>Sorry.

0:43:41.520 --> 0:43:46.040
<v Speaker 1>Yeah, And of course, hovering over this entire conversation, there

0:43:46.120 --> 0:43:47.840
<v Speaker 1>is still the question of price.

0:43:48.600 --> 0:43:50.920
<v Speaker 2>But you know, in my day job, I'm worried about inflation.

0:43:51.400 --> 0:43:51.719
<v Speaker 2>I think.

0:43:51.920 --> 0:43:53.920
<v Speaker 3>I think what I take from what you just said is,

0:43:54.560 --> 0:43:56.480
<v Speaker 3>you know, over the last couple of years, we have

0:43:56.560 --> 0:43:57.560
<v Speaker 3>not been your problem.

0:43:57.960 --> 0:43:59.719
<v Speaker 2>You know, our prices have been headed down not.

0:44:00.800 --> 0:44:03.520
<v Speaker 5>I mean I think you know one person's finish with

0:44:03.920 --> 0:44:06.320
<v Speaker 5>to somebody who's very knowledge about this. I think labor

0:44:07.040 --> 0:44:09.120
<v Speaker 5>always goes up no matter what. Yes, but if you

0:44:09.200 --> 0:44:13.200
<v Speaker 5>think about energy here, energy in North Carolina was very,

0:44:13.280 --> 0:44:14.560
<v Speaker 5>very stable for a long time.

0:44:15.000 --> 0:44:15.560
<v Speaker 10>But as.

0:44:17.000 --> 0:44:20.879
<v Speaker 5>Energy companies like two have invested in renewables, they've been

0:44:20.920 --> 0:44:23.600
<v Speaker 5>able to pass that cost on as they should or shouldn't,

0:44:23.600 --> 0:44:25.319
<v Speaker 5>I don't know, but they passed that cost on. So

0:44:25.360 --> 0:44:27.560
<v Speaker 5>our energy costs have gone up, not just because CREU

0:44:27.640 --> 0:44:30.640
<v Speaker 5>has gone off, but because the investment renewables. So we're

0:44:30.920 --> 0:44:33.840
<v Speaker 5>we are very, very energy intensive company. We use a

0:44:33.840 --> 0:44:36.319
<v Speaker 5>lot of energy here, we're involved in trying to negotiate that.

0:44:36.320 --> 0:44:38.880
<v Speaker 3>With exact That took your cost, That took cost practicing

0:44:38.920 --> 0:44:41.080
<v Speaker 3>labour's taking your labor cost package take it.

0:44:41.160 --> 0:44:43.320
<v Speaker 2>Yes, so you're saying prices have actually done about.

0:44:43.239 --> 0:44:43.920
<v Speaker 10>Yes, But.

0:44:45.600 --> 0:44:48.440
<v Speaker 5>When two thousand and twenty one, twenty two happened, we

0:44:48.520 --> 0:44:51.400
<v Speaker 5>had cost escalations because of bail.

0:44:51.160 --> 0:44:53.480
<v Speaker 2>Bottle prices going out of and you've had that, and we.

0:44:53.520 --> 0:44:56.120
<v Speaker 5>Had record it was record, Patrick Chmical prices went up

0:44:56.160 --> 0:44:57.920
<v Speaker 5>to a record if you remember CREWD was out one

0:44:58.000 --> 0:45:01.399
<v Speaker 5>hundred and twenty tw three, maybe one thirty is spike

0:45:01.480 --> 0:45:03.920
<v Speaker 5>for a day. But so all of that got you

0:45:03.960 --> 0:45:06.160
<v Speaker 5>had to put passed off. Yeah, otherwise you wouldn't be here.

0:45:06.200 --> 0:45:09.719
<v Speaker 5>And then but as it crashed and because demand slow down,

0:45:09.960 --> 0:45:12.920
<v Speaker 5>there was pressure to drop pricing. So I think we're

0:45:12.960 --> 0:45:16.360
<v Speaker 5>in this today, this weird spot where everybody knows prices

0:45:16.400 --> 0:45:18.000
<v Speaker 5>have to go up and it's just a matter of

0:45:18.440 --> 0:45:24.680
<v Speaker 5>slowly doing that in a scientific way. And again, where

0:45:24.719 --> 0:45:27.120
<v Speaker 5>is the value, How we capture that, how we price that?

0:45:27.760 --> 0:45:29.880
<v Speaker 10>It is very challenging, you have to say from a

0:45:29.920 --> 0:45:30.480
<v Speaker 10>pricing pre here.

0:45:30.880 --> 0:45:34.160
<v Speaker 1>This is another theme that comes up regularly in Tom's meetings.

0:45:34.440 --> 0:45:37.359
<v Speaker 1>Big and small companies seem to have experienced a lot

0:45:37.360 --> 0:45:40.480
<v Speaker 1>of the economy of recent years in very different ways.

0:45:40.800 --> 0:45:43.359
<v Speaker 1>We asked Tom about this. Do you notice a big

0:45:43.400 --> 0:45:47.600
<v Speaker 1>difference between what larger companies are saying versus smaller companies.

0:45:48.160 --> 0:45:48.520
<v Speaker 11>I do.

0:45:48.680 --> 0:45:52.480
<v Speaker 3>Smaller companies are still struggling to fill workforce jobs. They're

0:45:52.480 --> 0:45:54.800
<v Speaker 3>still struggling to fill jobs, and that's in part because

0:45:55.400 --> 0:45:58.799
<v Speaker 3>there was more wage more capacity to raise wages in

0:45:58.840 --> 0:46:01.880
<v Speaker 3>the larger companies than there were in the smaller companies.

0:46:01.920 --> 0:46:04.359
<v Speaker 3>So when we were with one earlier today, but when

0:46:04.400 --> 0:46:07.200
<v Speaker 3>you go to a smaller company, you do hear that

0:46:07.320 --> 0:46:10.080
<v Speaker 3>kind of constraint being much bigger. During the supply chain

0:46:10.440 --> 0:46:13.560
<v Speaker 3>shortage era, you absolutely heard that the big companies had

0:46:13.880 --> 0:46:16.719
<v Speaker 3>a lot more benefit than the smaller companies. And I

0:46:16.719 --> 0:46:21.239
<v Speaker 3>think when it came to the margin recapture cycle, the

0:46:21.239 --> 0:46:23.000
<v Speaker 3>big companies have led the way on that, and a

0:46:23.000 --> 0:46:25.080
<v Speaker 3>lot of small companies are still saying that they're working

0:46:25.120 --> 0:46:27.360
<v Speaker 3>to recapture margins.

0:46:27.680 --> 0:46:30.279
<v Speaker 4>Being able to compete on wages isn't the only edge

0:46:30.320 --> 0:46:33.200
<v Speaker 4>that larger companies have in the current environment. Many of

0:46:33.239 --> 0:46:36.640
<v Speaker 4>them have also been able to refinance their debt. Contrast

0:46:36.680 --> 0:46:39.839
<v Speaker 4>out with the smaller company Carport Central, which told Tom

0:46:39.880 --> 0:46:42.480
<v Speaker 4>that bank lending is becoming a constraint on its business.

0:46:43.000 --> 0:46:46.080
<v Speaker 1>That might be one reason, according to Tom, that economic

0:46:46.120 --> 0:46:49.120
<v Speaker 1>growth has so far defied the gravity of higher interest rates.

0:46:49.440 --> 0:46:51.759
<v Speaker 1>They just haven't flowed through to some parts of the

0:46:51.760 --> 0:46:52.880
<v Speaker 1>economy just yet.

0:46:53.000 --> 0:46:55.160
<v Speaker 3>Well, so, the data that I keep coming back to

0:46:55.680 --> 0:46:59.400
<v Speaker 3>is interest payments is a percent of either personal disposable

0:46:59.440 --> 0:47:03.720
<v Speaker 3>income or or corporate revenue. And those numbers have only

0:47:03.760 --> 0:47:06.919
<v Speaker 3>now finally gotten back to twenty nineteen levels. And that's

0:47:06.960 --> 0:47:09.880
<v Speaker 3>because a lot of individuals pay down their credit cards

0:47:09.960 --> 0:47:12.879
<v Speaker 3>and refinance their mortgages, and a lot of companies paid

0:47:12.880 --> 0:47:16.120
<v Speaker 3>down their debt and refinance their debt. And so the

0:47:16.360 --> 0:47:19.759
<v Speaker 3>inaggregate impact of having the Fed funds rate at five

0:47:19.800 --> 0:47:22.520
<v Speaker 3>and a third versus you know, where it was basically

0:47:22.600 --> 0:47:27.439
<v Speaker 3>at zero hasn't really flown through the aggregate economy. Now,

0:47:27.560 --> 0:47:30.719
<v Speaker 3>it's certainly flown through to individual parts of the economy.

0:47:30.920 --> 0:47:34.920
<v Speaker 3>And you know, the most surprising things to me, you know,

0:47:34.960 --> 0:47:38.120
<v Speaker 3>obviously the residential market, where you've got the three percent

0:47:38.160 --> 0:47:40.760
<v Speaker 3>mortgage holders who don't want to trade into a seven

0:47:40.800 --> 0:47:43.960
<v Speaker 3>percent mortgage and are unwilling to sell their house. But

0:47:44.160 --> 0:47:47.160
<v Speaker 3>behind that is that you know, ninety two percent of

0:47:47.160 --> 0:47:51.400
<v Speaker 3>mortgages are fixed rate. Okay, so that's different than what

0:47:51.440 --> 0:47:55.480
<v Speaker 3>the economy was fifteen years ago. In commercial real estate,

0:47:55.600 --> 0:47:58.160
<v Speaker 3>you know, multifamily, you hear about a set of people

0:47:58.200 --> 0:48:01.879
<v Speaker 3>who really can't develop anymore, want to turn in the keys,

0:48:01.880 --> 0:48:04.120
<v Speaker 3>whatever version of it, and another set of people who

0:48:04.120 --> 0:48:06.280
<v Speaker 3>are owners who are feeling actually just fine.

0:48:06.640 --> 0:48:11.000
<v Speaker 4>And unifies experience underscores that big refinancing trend. They refinanced

0:48:11.000 --> 0:48:13.000
<v Speaker 4>their debt in twenty twenty two and it has since

0:48:13.000 --> 0:48:14.480
<v Speaker 4>been investing in new equipment.

0:48:14.800 --> 0:48:16.759
<v Speaker 5>From a balancing point of view, I feel pretty good

0:48:16.760 --> 0:48:20.320
<v Speaker 5>where we are, but it is impacting us because we

0:48:20.360 --> 0:48:21.920
<v Speaker 5>knew we were going to take on debt with this

0:48:22.000 --> 0:48:26.160
<v Speaker 5>new investment, and the investments based on equipment that was

0:48:26.719 --> 0:48:30.720
<v Speaker 5>really new and really differentiated. It's we'd had a spike

0:48:30.760 --> 0:48:33.080
<v Speaker 5>in capital capex for like three years and it was

0:48:33.120 --> 0:48:37.000
<v Speaker 5>on new equipment that was very, very different from what

0:48:37.080 --> 0:48:38.799
<v Speaker 5>we could have bought a few years earlier. And we've

0:48:38.840 --> 0:48:43.400
<v Speaker 5>been developed it.

0:48:53.200 --> 0:48:54.480
<v Speaker 2>Well, you guys are great to make the time. We

0:48:54.520 --> 0:48:55.160
<v Speaker 2>really appreciate it.

0:48:55.480 --> 0:48:56.759
<v Speaker 5>I just want I'm going to make it since you

0:48:56.800 --> 0:48:59.640
<v Speaker 5>walk out there just seem just look your head out

0:48:58.880 --> 0:48:59.400
<v Speaker 5>of episode.

0:49:00.200 --> 0:49:02.920
<v Speaker 1>UNIFS Factory was the last stop for us, but not

0:49:03.000 --> 0:49:05.240
<v Speaker 1>for Tom. As we made our way to the airport,

0:49:05.360 --> 0:49:07.520
<v Speaker 1>he was already back in the car and on his

0:49:07.560 --> 0:49:10.240
<v Speaker 1>way to Greensboro for the next leg of his listening tour.

0:49:10.880 --> 0:49:13.359
<v Speaker 1>Barkin spends about two to three weeks of every month

0:49:13.400 --> 0:49:16.720
<v Speaker 1>on trips just like this one, which means that most days,

0:49:16.840 --> 0:49:19.480
<v Speaker 1>if he's not getting ready for the next FOMC meeting

0:49:19.480 --> 0:49:22.480
<v Speaker 1>in DC, he's in the car, or at another luncheon,

0:49:22.800 --> 0:49:25.880
<v Speaker 1>or taking one last look at another factory floor back and.

0:49:25.880 --> 0:49:28.040
<v Speaker 5>Automaticly, yeah, all the way again.

0:49:32.120 --> 0:49:34.480
<v Speaker 10>I saw that you wouldn't.

0:49:34.400 --> 0:49:35.080
<v Speaker 9>You have to say it?

0:49:35.160 --> 0:49:38.359
<v Speaker 13>So let's do we make stuff.

0:49:39.600 --> 0:49:41.040
<v Speaker 5>That's what we did. We make crop Star.

0:49:41.600 --> 0:49:41.759
<v Speaker 11>Well.

0:49:41.800 --> 0:49:42.200
<v Speaker 2>I love that.

0:49:42.480 --> 0:49:44.200
<v Speaker 4>So after two days on the road with a Fed

0:49:44.280 --> 0:49:46.880
<v Speaker 4>Bank president, what did we learn? Well, on the one hand,

0:49:47.000 --> 0:49:49.000
<v Speaker 4>there are some businesses that seem to be doing fine

0:49:49.000 --> 0:49:52.120
<v Speaker 4>in this environment. Meanwhile, others are struggling with the impact

0:49:52.120 --> 0:49:55.279
<v Speaker 4>of higher rates and moderating demand. All of these veried

0:49:55.400 --> 0:49:59.240
<v Speaker 4>individual experiences are one reason why it seems particularly challenging

0:49:59.320 --> 0:50:01.160
<v Speaker 4>right now to figuregure out what's going on with the

0:50:01.239 --> 0:50:04.280
<v Speaker 4>larger economy. One of the questions that I think people

0:50:04.280 --> 0:50:07.359
<v Speaker 4>are scratching their head is how did the FED raise

0:50:07.440 --> 0:50:09.600
<v Speaker 4>rate so much and yet the economy hasn't slowed down

0:50:09.640 --> 0:50:11.000
<v Speaker 4>as fast as people expected.

0:50:11.160 --> 0:50:13.359
<v Speaker 3>Well, I've done it intentionally over the last three months,

0:50:13.440 --> 0:50:16.560
<v Speaker 3>probably fifteen different sessions with real commercial real estate groups,

0:50:16.760 --> 0:50:20.239
<v Speaker 3>because they're definitely feeling the impact of rates, and I

0:50:20.239 --> 0:50:22.960
<v Speaker 3>want to hear from those segments. When you talk to banks,

0:50:23.360 --> 0:50:25.560
<v Speaker 3>which I do a good bit, you also hear the

0:50:25.600 --> 0:50:29.040
<v Speaker 3>same thing. I was very interested because in theory, higher

0:50:29.120 --> 0:50:31.760
<v Speaker 3>rates should you know, hit the whole economy relatively quickly.

0:50:31.800 --> 0:50:36.000
<v Speaker 3>It starts with intra sensitive sectors like real estate and banking,

0:50:36.040 --> 0:50:40.239
<v Speaker 3>but historically manufacturings followed pretty closely, and I haven't heard

0:50:40.239 --> 0:50:43.000
<v Speaker 3>that much on the manufacturer side, So it was very

0:50:43.000 --> 0:50:46.879
<v Speaker 3>interesting to hear these guys talk about how creat availability

0:50:46.960 --> 0:50:50.160
<v Speaker 3>was constraining their ability to grow. Now you know they've

0:50:50.160 --> 0:50:52.600
<v Speaker 3>had some margin challenges, which you know they talked about

0:50:52.640 --> 0:50:55.440
<v Speaker 3>that could be relevant. And I do think the banks

0:50:55.440 --> 0:50:59.919
<v Speaker 3>I talked to will talk quite openly about tightening credit,

0:51:00.440 --> 0:51:02.160
<v Speaker 3>and part of that is just being prudent. You know,

0:51:02.200 --> 0:51:06.120
<v Speaker 3>in a world of uncertainty, you hear about it, but

0:51:06.160 --> 0:51:08.080
<v Speaker 3>then you get to see it, right, So now we

0:51:08.160 --> 0:51:10.080
<v Speaker 3>have in the economy. It's not just what people are

0:51:10.080 --> 0:51:13.640
<v Speaker 3>saying might happen, there's some evidence that actually is happening.

0:51:14.040 --> 0:51:17.920
<v Speaker 1>Complicating the whole picture is also the overarching weirdness of

0:51:17.960 --> 0:51:20.960
<v Speaker 1>the post pandemic business cycle and the long term impact

0:51:21.000 --> 0:51:24.399
<v Speaker 1>that the pandemic experience may have had on businesses. This

0:51:24.440 --> 0:51:27.120
<v Speaker 1>is something Tom talks about a lot. I'm curious if

0:51:27.160 --> 0:51:30.879
<v Speaker 1>there are any lessons that businesses you speak to seem

0:51:30.960 --> 0:51:34.720
<v Speaker 1>to have internalized from the past few years the post

0:51:34.800 --> 0:51:37.520
<v Speaker 1>pandemic experience. So we used to talk a lot about

0:51:37.680 --> 0:51:41.200
<v Speaker 1>the idea of labor hoarding. Everyone was caught short during COVID,

0:51:41.320 --> 0:51:44.280
<v Speaker 1>so they hired a lot and they're terrified of having

0:51:44.320 --> 0:51:47.600
<v Speaker 1>to go through, you know, the same scarcity of labor again,

0:51:47.840 --> 0:51:52.800
<v Speaker 1>or the experience of raising prices and testing that elasticity

0:51:53.000 --> 0:51:56.000
<v Speaker 1>of demand. Are those things that people seem to have

0:51:56.200 --> 0:51:58.360
<v Speaker 1>actually internalized in your mind?

0:51:58.719 --> 0:52:02.080
<v Speaker 3>Yeah, So maybe three things that come to mind supply

0:52:02.160 --> 0:52:05.120
<v Speaker 3>chain resilience. If you had everything in China before, you

0:52:05.200 --> 0:52:07.239
<v Speaker 3>have to ask yourself the question how smart that is?

0:52:07.600 --> 0:52:11.439
<v Speaker 3>And so I see everywhere people diversifying their supply chain

0:52:11.520 --> 0:52:14.920
<v Speaker 3>more near shoring than onshoing, but still or in certainly

0:52:15.000 --> 0:52:18.080
<v Speaker 3>Thailand and Vietnam, you know, in Indonesia playing a role too.

0:52:18.560 --> 0:52:21.920
<v Speaker 3>That's very clear. Second is I think a new respect

0:52:22.280 --> 0:52:24.600
<v Speaker 3>for the scarcity of labor. We lived in a world

0:52:24.600 --> 0:52:27.160
<v Speaker 3>where labor was long for a long time. Now it's short.

0:52:27.520 --> 0:52:29.439
<v Speaker 3>You talked about labor hoarding, but I think it's even

0:52:29.520 --> 0:52:32.359
<v Speaker 3>more than that. It's about investment and benefits and compensation

0:52:32.920 --> 0:52:35.480
<v Speaker 3>on a continuous basis. By the way, on the other

0:52:35.520 --> 0:52:37.799
<v Speaker 3>side of that, there's investment in automation that's going on

0:52:38.040 --> 0:52:40.600
<v Speaker 3>as well, but new respect for the scarcity of labor.

0:52:40.960 --> 0:52:42.880
<v Speaker 3>And then I do think on the pricing side. You know,

0:52:42.880 --> 0:52:45.000
<v Speaker 3>I've been talking about this for a while, but there's

0:52:45.000 --> 0:52:48.200
<v Speaker 3>a bunch of businesses that before COVID knew they had

0:52:48.239 --> 0:52:53.320
<v Speaker 3>no chance to increase prices, and then COVID happened, supply

0:52:53.480 --> 0:52:56.120
<v Speaker 3>chain trunk labor costs increase, they had no choice. They

0:52:56.160 --> 0:52:58.240
<v Speaker 3>went from having no chance to have a no choice,

0:52:58.400 --> 0:53:01.719
<v Speaker 3>and when they raise prices there were no squences, right,

0:53:02.000 --> 0:53:04.040
<v Speaker 3>And so we'd like to be on the other side

0:53:04.080 --> 0:53:06.520
<v Speaker 3>of that where they really thought there wasn't any chance

0:53:06.600 --> 0:53:10.040
<v Speaker 3>to raise prices again, but I'm not sure they're done.

0:53:09.760 --> 0:53:12.319
<v Speaker 3>And if they're not done, part of it is they're

0:53:12.320 --> 0:53:15.680
<v Speaker 3>trying to recapture margins. Part of it is they're just

0:53:15.760 --> 0:53:19.000
<v Speaker 3>a little more courageous. I talked to a furniture manufacturer

0:53:19.000 --> 0:53:21.840
<v Speaker 3>a couple days ago who just said, yeah, you know,

0:53:21.920 --> 0:53:23.960
<v Speaker 3>I used to just give in, but now I'm just

0:53:24.000 --> 0:53:26.440
<v Speaker 3>a little bolder. I've had the experience of raising prices.

0:53:26.440 --> 0:53:28.399
<v Speaker 3>I'm a little bolder, and I think it just takes

0:53:28.400 --> 0:53:31.719
<v Speaker 3>a while to get from no consequences all the way

0:53:31.760 --> 0:53:33.560
<v Speaker 3>back to no chance again.

0:53:33.840 --> 0:53:36.439
<v Speaker 1>And that's ultimately Tom's message. In this part of North

0:53:36.520 --> 0:53:40.479
<v Speaker 1>Carolina and beyond, economic scars can linger for a long

0:53:40.520 --> 0:53:44.080
<v Speaker 1>time and play out in unexpected ways. There's still an

0:53:44.160 --> 0:53:47.440
<v Speaker 1>undersupply of housing in places like Yadkinville and Mount Airy,

0:53:47.800 --> 0:53:50.480
<v Speaker 1>in part because of the two thousand and eight financial crisis,

0:53:50.800 --> 0:53:54.840
<v Speaker 1>not just twenty twenty and the higher interest rates after that. Meanwhile,

0:53:55.000 --> 0:53:57.759
<v Speaker 1>the hollowing out of manufacturing in this area and other

0:53:57.880 --> 0:54:01.400
<v Speaker 1>parts of the US has been going on for decades. Now,

0:54:01.600 --> 0:54:04.600
<v Speaker 1>companies might be more aware of supply chain disruptions and

0:54:04.680 --> 0:54:07.560
<v Speaker 1>labor shortages, and they may be more willing to raise

0:54:07.600 --> 0:54:11.080
<v Speaker 1>their prices to offset them too, which could add to inflation.

0:54:11.680 --> 0:54:14.160
<v Speaker 4>All of that creates difficulties for the FED, which is

0:54:14.200 --> 0:54:17.319
<v Speaker 4>still trying to balance inflation and unemployment in both big

0:54:17.320 --> 0:54:20.279
<v Speaker 4>and small towns across America. It has its data, and

0:54:20.320 --> 0:54:24.239
<v Speaker 4>it can attempt to assume some relationship between things like prices,

0:54:24.640 --> 0:54:27.480
<v Speaker 4>labor market tightness, and so forth, but it's hard to

0:54:27.480 --> 0:54:30.279
<v Speaker 4>know what that lingering psychological effect of the past few

0:54:30.320 --> 0:54:33.239
<v Speaker 4>years might be, let alone, what aspects of the economy

0:54:33.320 --> 0:54:35.640
<v Speaker 4>still have yet to be normalized. And if you think

0:54:35.640 --> 0:54:38.239
<v Speaker 4>about somewhere like the Richmond FED District, which has both

0:54:38.280 --> 0:54:41.480
<v Speaker 4>booming cities and deep rural areas, trying to gauge the

0:54:41.520 --> 0:54:44.160
<v Speaker 4>disparate effects that a given and policy change might have

0:54:44.600 --> 0:55:01.960
<v Speaker 4>gets even trickier. See after seeing all that, I'm not

0:55:02.000 --> 0:55:05.280
<v Speaker 4>sure how good we would be at the rate setting

0:55:05.320 --> 0:55:07.480
<v Speaker 4>part of the job of being a FED president. That

0:55:07.560 --> 0:55:10.320
<v Speaker 4>seems pretty tough. But I actually think we'd be pretty

0:55:10.320 --> 0:55:12.240
<v Speaker 4>good at the asking questions of business's part.

0:55:12.640 --> 0:55:15.800
<v Speaker 1>Yeah, I would not want to be voting on policy moves,

0:55:15.960 --> 0:55:19.560
<v Speaker 1>but I did like how odd lotsy, let's say, a

0:55:19.600 --> 0:55:22.120
<v Speaker 1>lot of Tom's questions actually seem to be I feel

0:55:22.120 --> 0:55:24.440
<v Speaker 1>like we could do that. Shall we leave it there?

0:55:24.520 --> 0:55:25.239
<v Speaker 10>Let's leave it there.

0:55:25.320 --> 0:55:28.080
<v Speaker 1>This has been another episode of the All Thoughts podcast.

0:55:28.280 --> 0:55:30.680
<v Speaker 1>You can follow me at Tracy Alloway and.

0:55:30.640 --> 0:55:33.280
<v Speaker 4>I'm Joe Wisenthal. You can follow me at the Stalwart.

0:55:33.320 --> 0:55:35.759
<v Speaker 4>Thank you to Tom Barkin and the Richmond Fed, Jim

0:55:35.800 --> 0:55:38.520
<v Speaker 4>Strader and Maya Caatello for their help in putting together

0:55:38.560 --> 0:55:42.000
<v Speaker 4>this episode. You can follow them at Richmond Fed. Follow

0:55:42.040 --> 0:55:45.840
<v Speaker 4>our producers Carmen Rodriguez at Carmen armand dash O Bennett

0:55:45.840 --> 0:55:49.160
<v Speaker 4>at Dashbot and Cale Brooks at Cale Brooks. And thank

0:55:49.200 --> 0:55:51.080
<v Speaker 4>you to our sound engineer Blake Maples.

0:55:51.320 --> 0:55:53.439
<v Speaker 1>And a special thank you to all the businesses who

0:55:53.440 --> 0:55:57.480
<v Speaker 1>participated and let us listen in on their conversations with

0:55:57.640 --> 0:56:01.000
<v Speaker 1>Tom Barkin and let us join their meetings and even

0:56:01.040 --> 0:56:04.399
<v Speaker 1>ask our own questions. If you enjoyed this episode, if

0:56:04.400 --> 0:56:06.719
<v Speaker 1>you like it when Joe and I go on the road,

0:56:06.880 --> 0:56:09.760
<v Speaker 1>then please leave us a positive review on your favorite

0:56:09.760 --> 0:56:11.840
<v Speaker 1>podcast platform. Thanks for listening.