WEBVTT - Beyond the Hype: Gary Vaynerchuk on Happiness, Hustle, and Legacy

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<v Speaker 1>Today's guest needs no introduction, but I'm going to give

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<v Speaker 1>him one anyway, because his story is just that good.

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<v Speaker 1>Gary Vanachuk, entrepreneur, investor, producer, host, best selling author, and

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<v Speaker 1>one of the most electrifying voices in business today, is

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<v Speaker 1>joining us. From building Wine Library into a powerhouse, to

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<v Speaker 1>leading Vaynerrex Veno Media, be Friends, Veno Sports, Venusree and

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<v Speaker 1>shaping the future of marketing and so much more. Gary

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<v Speaker 1>has redefined what it means to stay ahead of the game.

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<v Speaker 1>His insights on brand culture and the power of attention

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<v Speaker 1>are legendary, and his energy absolutely unstoppable. So get ready

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<v Speaker 1>for an unfiltered, no bullshited conversation about his personal story,

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<v Speaker 1>the future of business, content, social, and what it really

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<v Speaker 1>takes to win in today's world. Gary, Welcome to the show.

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<v Speaker 1>I'm honored to have you with us.

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<v Speaker 2>That was very nice. Thank you for having me. I'm

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<v Speaker 2>glad to be here. Let's do that.

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<v Speaker 1>Yes, awesome, great. So I always started with a couple

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<v Speaker 1>of more personal questions, so I would love to ask you.

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<v Speaker 1>You are as I said, you know, a high energy entrepreneur,

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<v Speaker 1>marketing guru, futurists. However, we call you and you let

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<v Speaker 1>us know maybe in a minute, but that barely scratches

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<v Speaker 1>the surface of so many talents. With all the projects

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<v Speaker 1>and companies you've already launched, what's one idea or one

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<v Speaker 1>passion you haven't had time to pursue yet but would

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<v Speaker 1>love to bring to life sooner rather than later. Is

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<v Speaker 1>there anything that's a great question to start this up?

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<v Speaker 2>And it's really tough one because really, v friends, was

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<v Speaker 2>that I knew my whole life that I either want

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<v Speaker 2>to buy or start an intellectual property. You know, I'm

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<v Speaker 2>forty nine years old. I grew up in the eighties.

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<v Speaker 2>It was everything Star Wars, you know et you know, Transformers,

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<v Speaker 2>Gi Joe and I have three and a half, your

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<v Speaker 2>younger sister I was very close to. So it was

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<v Speaker 2>Cabbage Patch Kids and my little Pony and Strawberry Shortcake,

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<v Speaker 2>and you know, it was just back to the future.

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<v Speaker 2>There was so much good going on in the eighties

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<v Speaker 2>of intellectual property being created. So I would say that

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<v Speaker 2>one always loomed I got to it. I would say,

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<v Speaker 2>the last thing I really want to get to for

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<v Speaker 2>sure is I do get excited about the concept of

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<v Speaker 2>doing private equity to buy iconic nostalgic brands and refurbish

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<v Speaker 2>them with contemporary marketing. And that's why I started Vainermedia

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<v Speaker 2>in a lot of ways. So that's still looming for me.

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<v Speaker 2>And then I want to have an era where I

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<v Speaker 2>go to a cave and not shave for a year

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<v Speaker 2>and just have people find me and ask me questions,

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<v Speaker 2>like a Yoda like character. So I definitely want to

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<v Speaker 2>scratch that in my career, like a sabbatical where I

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<v Speaker 2>just give back on a one to one level in

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<v Speaker 2>an unscalpable fashion. Obviously I just used a silly kind

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<v Speaker 2>of example, but something like that is something else I

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<v Speaker 2>want to do professionally, and there's probably some other things

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<v Speaker 2>for sure.

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<v Speaker 1>Awesome, Awesome, I mean what an ants as the first

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<v Speaker 1>for the crush questions? And obviously you know, if we

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<v Speaker 1>weren't possible long enough, you know, we won't become iconic

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<v Speaker 1>enough for you maybe to step into our business as well,

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<v Speaker 1>maybe in fifty years or something like this. All right,

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<v Speaker 1>good to know it, was there ever a moment in

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<v Speaker 1>your childhood, you know, in your early days that perfectly

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<v Speaker 1>foreshadowt the entrepreneur you would become. Was there a moment

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<v Speaker 1>where you where you learn about this and you knew

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<v Speaker 1>what to do in your life.

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<v Speaker 2>The first part, for sure. I actually ironically just brought

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<v Speaker 2>it up earlier today. I am fascinated to this day

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<v Speaker 2>of how interesting my Lemonade Stan career was. You know,

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<v Speaker 2>having a lemonade Stan is such a tail tale kind

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<v Speaker 2>of indication to entrepreneurship, especially in the eighties and nineties. Ye,

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<v Speaker 2>but when I did my lemonade Stan, I you love

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<v Speaker 2>this Christian. I spent more time making signs and figuring

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<v Speaker 2>out what tree and what poll to put it on,

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<v Speaker 2>and so the even at my early stage, it was

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<v Speaker 2>clear that I was going to be a marketer, because

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<v Speaker 2>I think I put more time into marketing my lemonade

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<v Speaker 2>stand than definitely making the lemonade. I think I should

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<v Speaker 2>have done a better job making it a little more delicious.

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<v Speaker 2>There's too much sugar in there, So that's that I think. Yeah,

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<v Speaker 2>very early on the first time I did a baseball

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<v Speaker 2>card show, selling my own baseball cards in a mall

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<v Speaker 2>in New Jersey, I knew that I would never not

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<v Speaker 2>be a businessman, you know. So somewhere around five, six, seven, eight, nine, ten, eleven, twelve,

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<v Speaker 2>those formative childhood years when it would snow and we

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<v Speaker 2>would have a day off from school. Most of the

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<v Speaker 2>kids went and made snowmen and had snowball fights. And

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<v Speaker 2>I did a lot of that too, but I would

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<v Speaker 2>say at least thirty to fifty percent of the snow days,

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<v Speaker 2>I would go into my parents' garage, grab a shovel,

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<v Speaker 2>and go ring doorbells and work hard for five bucks.

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<v Speaker 2>And so my childhood is an incredibly clear preview to

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<v Speaker 2>who I became. And I think one of the reasons

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<v Speaker 2>business works for me is I do it for the game,

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<v Speaker 2>not for the money that comes along with the game.

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<v Speaker 2>And I see a lot of people who do that,

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<v Speaker 2>and I think they're happier, less anxious, not always more

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<v Speaker 2>financially successful. I see a lot of people who just

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<v Speaker 2>do it for the money make more money than people

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<v Speaker 2>that do it for the love of the game, but

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<v Speaker 2>all of them are less happy, more anxious, and I'm

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<v Speaker 2>very grateful.

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<v Speaker 1>I agree completely with you that you know, having just

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<v Speaker 1>one motivation doesn't matter what it is, you know will

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<v Speaker 1>limit you in your success and your business success, whether

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<v Speaker 1>it's just going for money or or just having fun.

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<v Speaker 1>I think it has to be a kind of combination

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<v Speaker 1>of a lot of things. However, we come back to

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<v Speaker 1>this in a second. Okay, So one thing I would

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<v Speaker 1>love to hear from you is, you know, if you

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<v Speaker 1>had to choose, what would you say is your most

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<v Speaker 1>defining character trait? Is it a perseverance, is it creativity,

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<v Speaker 1>is it integrity? Or is it something completely different?

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<v Speaker 2>Self awareness?

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<v Speaker 1>Self awareness?

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<v Speaker 2>Yeah, if you ask me to answer you on that,

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<v Speaker 2>I think being competitive is very up there. Yeah, being

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<v Speaker 2>tenacious is very up there. I think optimistic is huge

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<v Speaker 2>for me. And I know people are confused by this,

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<v Speaker 2>but I think being kind has been extraordinarily important to

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<v Speaker 2>my success. As you know, because we run in the

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<v Speaker 2>same industry. There may be some people that don't like me,

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<v Speaker 2>but nobody who actually knows me doesn't think that I'm

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<v Speaker 2>not a nice guy. And I'm proud of that, and

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<v Speaker 2>that's an indication of being well parented and a strength

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<v Speaker 2>of kindness. But all of those things are secondary. I

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<v Speaker 2>think self awareness, which I think leads to the combination

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<v Speaker 2>of confidence and humility. Yeah, you know, I just know

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<v Speaker 2>who I am, and I know what I'm good at,

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<v Speaker 2>and I know what I'm not good at, and the

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<v Speaker 2>things that I'm not good at, I don't think I

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<v Speaker 2>stink that doesn't lead to insecurity. That just leads to reality.

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<v Speaker 2>Everybody has strengths and weaknesses. I feel like I'm also

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<v Speaker 2>empathetically self aware, meaning when I was when I was

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<v Speaker 2>a bad student, I understand I was coming into business world.

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<v Speaker 2>I knew that people thought I was dumb and not

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<v Speaker 2>good because in the eighties and nineties, where you went

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<v Speaker 2>to college was the indication of your worth. And I

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<v Speaker 2>wasn't upset that people thought I wasn't going to be good.

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<v Speaker 2>I understood them. Today, when I walk into a room

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<v Speaker 2>in our industry and I can see someone's like not jiving,

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<v Speaker 2>I'm empathetic. I'm like, oh, that must be a competitor

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<v Speaker 2>who doesn't know me or took something I said out

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<v Speaker 2>of context. So I think self awareness has been the one.

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<v Speaker 1>Which is a huge achievement. I think if you know

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<v Speaker 1>who you are, I think that's a big advantage how

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<v Speaker 1>to act and that people can really rely on you

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<v Speaker 1>whatever personality you are. I think that's a huge achievement.

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<v Speaker 1>I think obviously you've met and you've mentored so many people,

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<v Speaker 1>young people, senior leaders across the industries. Who's the one

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<v Speaker 1>person who has truly surprised you with their journey, and

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<v Speaker 1>why is there one who stands out of this? Maybe

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<v Speaker 1>you had a complete different expectation, you know, meeting this person.

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<v Speaker 2>Well, i'll give you an interest one. I'll go with

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<v Speaker 2>age a Bayer truck. I'll go with my brother in

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<v Speaker 2>this one, all right. My brother grew up very similar

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<v Speaker 2>to me. We're eleven years apart. We grew up differently

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<v Speaker 2>because we were in different economic situations in our childhood.

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<v Speaker 2>But he's incredibly capable. He has a lot of strengths

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<v Speaker 2>that are stronger than mine. He's wildly competitive. He's extremely ambitious.

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<v Speaker 2>You know, you said you are. I don't know if

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<v Speaker 2>he's more ambitious, but you know where I'm about to

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<v Speaker 2>go with this story is interesting, you said, who surprised you?

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<v Speaker 2>Aj has Crohn's disease, and early in his career at

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<v Speaker 2>Vayner he had a pretty bad spell and had to

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<v Speaker 2>have a decent chunk of his small intestine taken out

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<v Speaker 2>and it completely changed the course of his life. My

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<v Speaker 2>brother is way more rounded than I anticipated. I saw

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<v Speaker 2>him as, you know, a little bit more like me.

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<v Speaker 2>And because he is a lot like me, right, and

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<v Speaker 2>I'm saying this as a positive, I'm really proud of

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<v Speaker 2>him as a father of three young little ones, as

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<v Speaker 2>a human who has found lots of time for his

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<v Speaker 2>passion and golf in his tempered ambitions of professional achievement.

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<v Speaker 2>I think he's incredibly well rounded and incredibly comfortable in

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<v Speaker 2>his skin, and also has a brother that went on

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<v Speaker 2>to be really like me, you know, and just the

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<v Speaker 2>way he cheers for me and doesn't see it as

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<v Speaker 2>a negative, and the way he preshoots me. I'm just grateful,

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<v Speaker 2>as you could probably tell by my tone. But if

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<v Speaker 2>I'm truly going with surprise because I had so many

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<v Speaker 2>expectations because I just watched him and enjoyed him, and

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<v Speaker 2>you know, when he was thirteen, he would like out

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<v Speaker 2>negotiate me for business deals we did together, like you know,

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<v Speaker 2>because he was tough. He was like, no, we got

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<v Speaker 2>to be fifty fifty. I'm like, I'm put up all

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<v Speaker 2>the money and doing all the work. You're just shipping

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<v Speaker 2>out the packages for eBay. He's like, well, they wouldn't

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<v Speaker 2>ship without me. I'm like, that's true. I'm business building,

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<v Speaker 2>that's business. So like you know, I just he would

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<v Speaker 2>be the one that most surprised me. Yeah, I'll give

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<v Speaker 2>you another one, you know. I would tell you. The

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<v Speaker 2>one that least surprised me was Mark Zuckerberg.

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<v Speaker 1>All right, why is that?

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<v Speaker 2>When I met him very early on. Yeah, I know

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<v Speaker 2>this is probably podcasts. I don't know if this is visual,

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<v Speaker 2>but you're looking at Facebook stock here. I bought Facebook

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<v Speaker 2>very early on off with Mark's parents. I met him

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<v Speaker 2>very early on, right, and he was the only person

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<v Speaker 2>I'd ever met up into that point where there was

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<v Speaker 2>no doubt in my mind after my first dinner that

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<v Speaker 2>he was going to build one of the biggest companies

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<v Speaker 2>in the world. All right, you know that would be

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<v Speaker 2>like that's an it Like it was funny when you

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<v Speaker 2>asked the question. Like the things that ran through my mind,

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<v Speaker 2>that one stands out because, like I truly thought he

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<v Speaker 2>was going to build one of the five or ten

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<v Speaker 2>biggest companies in the world, which is a ludicrous thing

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<v Speaker 2>to think after one dinner at like, you know, and

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<v Speaker 2>the company was big ish, but like not to I

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<v Speaker 2>knew it. I knew it because he knew consumer, which

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<v Speaker 2>I look for, right, And then there's a there's a

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<v Speaker 2>lot of you know, the other thing that I'm thinking

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<v Speaker 2>about that could have happened if I go a different route.

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<v Speaker 2>I've made a lot of investments in guys and gals

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<v Speaker 2>that I knew could either build something big or it

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<v Speaker 2>was gonna fail horribly, and normally it fails horribly. I've

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<v Speaker 2>changed my investment thesis, like this is you know, it's

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<v Speaker 2>funny by the way I think I represented this for

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<v Speaker 2>a lot of people. There's a lot of people that

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<v Speaker 2>come up to me through the years that say, man,

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<v Speaker 2>you know, it's just where they are with me at

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<v Speaker 2>this point. They're like, man, I got to give you

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<v Speaker 2>some respect or flowers. They're like, the first time you

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<v Speaker 2>came across my path, I'm like, this fucking guy's a

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<v Speaker 2>piece of shit. Like he's not gonna he's not gonna last.

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<v Speaker 2>This is a fly by night and I and I

0:11:45.559 --> 0:11:48.920
<v Speaker 2>understand why. I think when you're very big personality, when

0:11:48.920 --> 0:11:51.560
<v Speaker 2>you're you're high energy, when there's a lot going on.

0:11:52.720 --> 0:11:55.720
<v Speaker 2>But because I knew I had it, I invested in

0:11:55.760 --> 0:11:58.000
<v Speaker 2>a lot of kids that had what I had. The

0:11:58.080 --> 0:12:00.520
<v Speaker 2>problem is, ninety percent of the time does end up

0:12:00.520 --> 0:12:02.839
<v Speaker 2>being what you think it is, which is all hot air.

0:12:02.960 --> 0:12:05.800
<v Speaker 2>And so it's been it's been an interesting journey of

0:12:05.840 --> 0:12:11.160
<v Speaker 2>expectations versus surprising outcomes. But aj because it's a respectful surprise.

0:12:11.200 --> 0:12:14.560
<v Speaker 2>I'm so happy for the balance he has for himself.

0:12:15.160 --> 0:12:17.800
<v Speaker 1>And it's a great story you can share with our

0:12:17.920 --> 0:12:20.959
<v Speaker 1>listeners because you know, it's obviously somebody you're very close

0:12:21.000 --> 0:12:23.959
<v Speaker 1>to all your life, and you you work with him,

0:12:24.000 --> 0:12:25.560
<v Speaker 1>you spend a lot of time with him, So which

0:12:25.600 --> 0:12:28.800
<v Speaker 1>is great. You have said person who surprised you most,

0:12:28.880 --> 0:12:30.960
<v Speaker 1>as you said, you know, still in your life, and

0:12:31.040 --> 0:12:33.040
<v Speaker 1>you know, being being a core part of your life,

0:12:33.080 --> 0:12:36.080
<v Speaker 1>which is which is amazing, Which is amazing. I just

0:12:36.120 --> 0:12:38.840
<v Speaker 1>think about, you know, going back to your to your

0:12:38.880 --> 0:12:42.600
<v Speaker 1>Mark Zuckerberg example, because obviously you invested in so many companies.

0:12:42.640 --> 0:12:45.319
<v Speaker 1>You've mentioned Facebook, but you invested into Twitter early days,

0:12:45.320 --> 0:12:48.360
<v Speaker 1>coin Base, Slack, Liquid Death, Uber, and and so on.

0:12:49.480 --> 0:12:52.360
<v Speaker 1>Was it just because you knew this person? You know?

0:12:52.480 --> 0:12:55.360
<v Speaker 2>What was this? I can break them all down for you.

0:12:55.400 --> 0:12:57.840
<v Speaker 2>Facebook and Twitter and Tumblr were the first three companies

0:12:57.880 --> 0:13:00.520
<v Speaker 2>I invested in. It was a It was a moment

0:13:00.520 --> 0:13:03.400
<v Speaker 2>of brilliance being in the right place at the right time,

0:13:03.559 --> 0:13:05.760
<v Speaker 2>and I probably will I'm not sure if I'll ever

0:13:05.800 --> 0:13:09.360
<v Speaker 2>be able to replicate it. I was so uncomfortably right

0:13:09.840 --> 0:13:12.600
<v Speaker 2>that social media was gonna win, and I did such

0:13:12.640 --> 0:13:15.480
<v Speaker 2>a good job vetting the entrepreneurs. Back then, I didn't

0:13:15.480 --> 0:13:17.680
<v Speaker 2>think I was an investor. That's a lesson. I want

0:13:17.679 --> 0:13:22.120
<v Speaker 2>to really make everyone listen carefully. When I didn't think

0:13:22.440 --> 0:13:27.480
<v Speaker 2>I was an investor, I invested best. Okay, all I

0:13:27.559 --> 0:13:29.200
<v Speaker 2>did in two thousand and six and seven when I

0:13:29.200 --> 0:13:31.760
<v Speaker 2>invested in those companies was I had a little bit

0:13:31.760 --> 0:13:35.040
<v Speaker 2>of savings after working for twelve years for my father.

0:13:35.120 --> 0:13:37.520
<v Speaker 2>I didn't make a lot of money those years, but

0:13:37.600 --> 0:13:40.960
<v Speaker 2>luckily I lived so humbly that I had a little

0:13:40.960 --> 0:13:44.280
<v Speaker 2>bit of savings and I spent it all. All the

0:13:44.320 --> 0:13:48.320
<v Speaker 2>savings that I amassed in my life, I invested not equally,

0:13:48.840 --> 0:13:52.040
<v Speaker 2>seventy percent of Facebook, twenty percent to Twitter, and ten

0:13:52.080 --> 0:13:56.400
<v Speaker 2>percent to Tumblr, and they all returned staggering. If I

0:13:56.400 --> 0:13:58.960
<v Speaker 2>had money back then, I'd probably be running the jets

0:13:59.000 --> 0:14:00.920
<v Speaker 2>for the last ten years. It would have been open.

0:14:01.320 --> 0:14:04.679
<v Speaker 2>The multiples were tens of thousands of X, like crazy numbers.

0:14:04.840 --> 0:14:07.280
<v Speaker 2>But I didn't put enough capital to like completely go

0:14:07.360 --> 0:14:13.560
<v Speaker 2>to stratosphere. But I'm not complaining Comma. So those my

0:14:13.679 --> 0:14:16.960
<v Speaker 2>friend Christian was I was. I knew social was going

0:14:17.040 --> 0:14:19.920
<v Speaker 2>to happen, and I met everybody, and I just thought

0:14:19.920 --> 0:14:21.800
<v Speaker 2>those three and the one for me at Twitter wasn't

0:14:21.840 --> 0:14:24.800
<v Speaker 2>Jack Dorsey was actually Avan Williams. Okay, he was the

0:14:24.840 --> 0:14:26.400
<v Speaker 2>founder that I most was like, that's the guy, and

0:14:26.440 --> 0:14:27.760
<v Speaker 2>he was the guy at the time more than Jack.

0:14:27.840 --> 0:14:30.360
<v Speaker 2>Actually were equal to Jack, but Evan was a little

0:14:30.400 --> 0:14:35.160
<v Speaker 2>more front facing. That was that Liquid Death. Mike worked

0:14:35.160 --> 0:14:37.120
<v Speaker 2>at vayne or Media. The day before he started at

0:14:37.160 --> 0:14:41.400
<v Speaker 2>Liquid Death sent me an email and I wanted to

0:14:41.480 --> 0:14:45.720
<v Speaker 2>support him because I liked the narrative of me supporting

0:14:45.720 --> 0:14:49.200
<v Speaker 2>my employees on their own entrepreneurial venture. And I liked

0:14:49.280 --> 0:14:51.520
<v Speaker 2>him and thought he was creative. But I would be

0:14:51.640 --> 0:14:55.480
<v Speaker 2>lying out of my ass if I could have comprehended

0:14:55.800 --> 0:14:57.680
<v Speaker 2>the level of business that he's been able to build.

0:14:57.720 --> 0:15:02.320
<v Speaker 2>And I'm so happy for him. Slack's a wild story.

0:15:02.840 --> 0:15:07.880
<v Speaker 2>Stuart Butterfield, the founder of Slack, was the founder. The

0:15:07.880 --> 0:15:10.320
<v Speaker 2>co founder of Slack, was the co founder of Flicker.

0:15:12.040 --> 0:15:15.960
<v Speaker 2>Flicker was one of the most important websites in Web

0:15:16.000 --> 0:15:17.960
<v Speaker 2>two point zero and in a lot of ways was

0:15:18.000 --> 0:15:22.120
<v Speaker 2>a precursor to Instagram. Right, it was a photo app,

0:15:22.120 --> 0:15:24.960
<v Speaker 2>but it was desktop, not mobile, wasn't out yet. It

0:15:25.160 --> 0:15:27.960
<v Speaker 2>sold to Yahoo for like forty to sixty million dollars

0:15:27.960 --> 0:15:30.800
<v Speaker 2>which was an enormous number at the time, and I

0:15:30.840 --> 0:15:33.080
<v Speaker 2>read a lot about Stuart and I when I went

0:15:33.160 --> 0:15:35.840
<v Speaker 2>to California on a trip, I went out of my

0:15:35.840 --> 0:15:37.880
<v Speaker 2>way to like find him, meet him. I met him.

0:15:38.200 --> 0:15:39.960
<v Speaker 2>We hit it off. We didn't we hit it off

0:15:39.960 --> 0:15:41.800
<v Speaker 2>in the moment for an hour, for thirty minutes, that

0:15:41.880 --> 0:15:43.960
<v Speaker 2>was really it. We would talk on Twitter a little bit,

0:15:44.000 --> 0:15:47.120
<v Speaker 2>an email here. But then when Slack pivoted from I

0:15:47.120 --> 0:15:50.040
<v Speaker 2>don't know if people know this Slack was a game. No,

0:15:50.120 --> 0:15:50.440
<v Speaker 2>I didn't.

0:15:50.480 --> 0:15:51.040
<v Speaker 1>I didn't know that.

0:15:51.240 --> 0:15:51.760
<v Speaker 3>Do you know that.

0:15:51.800 --> 0:15:55.680
<v Speaker 2>Slack was a product that was built for a remote

0:15:55.840 --> 0:16:00.000
<v Speaker 2>workforce building a desktop game. They built it for them

0:16:00.120 --> 0:16:02.920
<v Speaker 2>sells to talk to each other, and that became the

0:16:02.960 --> 0:16:05.080
<v Speaker 2>actual company what if?

0:16:05.120 --> 0:16:05.480
<v Speaker 1>Sorry?

0:16:05.960 --> 0:16:08.320
<v Speaker 2>Yeah, they ate their like it was crazy. Their own

0:16:08.360 --> 0:16:11.880
<v Speaker 2>feature internally became the app. It's I love when sawdust

0:16:12.000 --> 0:16:15.520
<v Speaker 2>becomes the actual thing you sell. It's an amazing story.

0:16:15.600 --> 0:16:18.680
<v Speaker 2>So I got in early there because of that. Uber's

0:16:18.720 --> 0:16:21.720
<v Speaker 2>a wild story. I mean, Uber's my biggest miss. I

0:16:21.760 --> 0:16:24.400
<v Speaker 2>didn't invest any Angel round. Travis was my closest friend

0:16:24.400 --> 0:16:27.880
<v Speaker 2>in that era of social investing. We were investing together

0:16:27.880 --> 0:16:30.400
<v Speaker 2>a lot, and I said no twice because I just

0:16:30.560 --> 0:16:34.120
<v Speaker 2>bought an apartment in Manhattan, and I was very, very

0:16:34.200 --> 0:16:37.520
<v Speaker 2>e liquid. Yeah, And I love that I lost out

0:16:37.520 --> 0:16:40.160
<v Speaker 2>on hundreds of millions of dollars by saying no twice

0:16:40.640 --> 0:16:44.760
<v Speaker 2>because it reaffirms my biggest thesis, which is scared money

0:16:44.800 --> 0:16:47.760
<v Speaker 2>doesn't make money. And it was one of the few

0:16:47.800 --> 0:16:50.040
<v Speaker 2>times I was on defense in my entire life, and

0:16:50.080 --> 0:16:52.400
<v Speaker 2>it was one of my biggest financial misses. It's my

0:16:52.440 --> 0:16:53.960
<v Speaker 2>biggest financial miss.

0:16:53.880 --> 0:16:57.080
<v Speaker 1>Have you ever missed one opportunity completely where you missed

0:16:57.120 --> 0:17:00.360
<v Speaker 1>to invest any single dollar in where you say, oh shit,

0:17:00.400 --> 0:17:01.880
<v Speaker 1>you know this is something I should do.

0:17:02.680 --> 0:17:06.040
<v Speaker 2>The biggest misses in my career Uber I invested later.

0:17:06.200 --> 0:17:08.520
<v Speaker 2>I still did very well, but it could have been

0:17:08.560 --> 0:17:10.200
<v Speaker 2>I mean I literally could have made three four hundred

0:17:10.200 --> 0:17:14.960
<v Speaker 2>million dollars on fifty thousand dollars investment. AIRBMB emailed me.

0:17:15.600 --> 0:17:17.840
<v Speaker 2>It was Joe, one of the co founders. His email

0:17:17.920 --> 0:17:20.399
<v Speaker 2>was Joe at air Ben and Breakfast. I don't know

0:17:20.400 --> 0:17:22.960
<v Speaker 2>if people know this Airbnb the B ANDB stands for

0:17:23.000 --> 0:17:28.640
<v Speaker 2>Ben and Breakfast. Airbnb emailed me. I never saw the email,

0:17:28.920 --> 0:17:30.840
<v Speaker 2>so I love that I have the email, but I

0:17:30.840 --> 0:17:33.919
<v Speaker 2>don't regret it because I don't take that loss personally

0:17:33.960 --> 0:17:37.520
<v Speaker 2>because it's not really lost. I didn't see it. Pinterest

0:17:38.080 --> 0:17:40.440
<v Speaker 2>was introduced to me before Ben even went to California

0:17:40.480 --> 0:17:44.480
<v Speaker 2>when it was being done in Pennsylvania. Also, I didn't

0:17:44.520 --> 0:17:48.439
<v Speaker 2>have the meeting. I later invested fairly early on again

0:17:49.000 --> 0:17:51.840
<v Speaker 2>kind of a half win half loss. Yeah, what is

0:17:51.880 --> 0:17:55.679
<v Speaker 2>the biggest company that I passed on where I was like, no,

0:17:55.840 --> 0:17:59.720
<v Speaker 2>this doesn't have it. You know what's funny, I'm so

0:17:59.760 --> 0:18:05.520
<v Speaker 2>con sumer centric. Yeah, that I'm pretty good at the

0:18:05.560 --> 0:18:09.199
<v Speaker 2>game because trying to I really want to give you one.

0:18:09.200 --> 0:18:11.480
<v Speaker 2>I mean, I have the uber and you know there's

0:18:11.520 --> 0:18:14.320
<v Speaker 2>some losses there. What's a I don't know if I

0:18:14.320 --> 0:18:14.920
<v Speaker 2>think you mean.

0:18:14.920 --> 0:18:18.399
<v Speaker 1>You know you mentioned the biggest successes obviously, but also

0:18:18.480 --> 0:18:19.560
<v Speaker 1>you know those ones where you.

0:18:19.840 --> 0:18:21.480
<v Speaker 2>I got one, I got I got one for you brother.

0:18:21.600 --> 0:18:23.960
<v Speaker 2>It's not that it went on to explode. It's the

0:18:23.960 --> 0:18:25.879
<v Speaker 2>one that I thought was going to be massive that

0:18:26.040 --> 0:18:30.119
<v Speaker 2>was a dud. During that era, I invested in something

0:18:30.119 --> 0:18:31.200
<v Speaker 2>called Yo Bongo.

0:18:31.800 --> 0:18:32.760
<v Speaker 1>I've never heard about that.

0:18:33.440 --> 0:18:36.960
<v Speaker 2>Yo Bongo. I invested in because I had been chasing

0:18:37.400 --> 0:18:41.160
<v Speaker 2>what is now known as Tinder for two years. Grinder

0:18:42.200 --> 0:18:44.600
<v Speaker 2>had been an app that was doing very well in

0:18:44.640 --> 0:18:49.520
<v Speaker 2>the gay community, and I fully believed that there was

0:18:49.560 --> 0:18:53.280
<v Speaker 2>going to be one for heterosexuals, and I for months

0:18:53.400 --> 0:18:57.280
<v Speaker 2>and years stayed my ear to the ground waiting for

0:18:57.359 --> 0:19:02.920
<v Speaker 2>the dating app. And there was this app that came

0:19:02.960 --> 0:19:05.920
<v Speaker 2>out called Yo Bongo, which was because the iPhone had

0:19:05.960 --> 0:19:09.320
<v Speaker 2>just come out, which was it was positioned as you

0:19:09.359 --> 0:19:11.359
<v Speaker 2>could meet people. You would open the app and it

0:19:11.359 --> 0:19:14.040
<v Speaker 2>would see other people near you that would have the app,

0:19:14.280 --> 0:19:17.440
<v Speaker 2>and you could make friends. I was like, yeah, friends.

0:19:17.600 --> 0:19:19.360
<v Speaker 2>I already knew where this shit was going to go,

0:19:20.320 --> 0:19:23.960
<v Speaker 2>and I wanted to invest in it. So I invested

0:19:23.960 --> 0:19:28.040
<v Speaker 2>in it. Right behind that, an app called Highlight came

0:19:28.040 --> 0:19:31.080
<v Speaker 2>out did the same thing and got even more traction.

0:19:31.960 --> 0:19:34.640
<v Speaker 2>And then a couple months later or a year later,

0:19:34.800 --> 0:19:37.080
<v Speaker 2>I saw Tinder and I was like, this is it.

0:19:37.160 --> 0:19:39.560
<v Speaker 2>I lost my mind. I went to go try to

0:19:39.600 --> 0:19:42.639
<v Speaker 2>invest and found out that it was incubated inside of

0:19:42.680 --> 0:19:45.119
<v Speaker 2>IAC in the match group. So I never got a

0:19:45.200 --> 0:19:47.840
<v Speaker 2>chance to invest in it. But I thought, I told

0:19:47.880 --> 0:19:51.119
<v Speaker 2>everybody that Yo Bango was going to be enormously big.

0:19:51.240 --> 0:19:54.240
<v Speaker 2>I wrote a big check by my standards at the time,

0:19:54.800 --> 0:19:55.800
<v Speaker 2>and it just didn't happen.

0:19:56.119 --> 0:19:58.760
<v Speaker 1>Oh, but I mean, this is would be unusual if

0:19:58.760 --> 0:19:59.840
<v Speaker 1>there's not a single case.

0:20:00.760 --> 0:20:04.320
<v Speaker 2>Oh, actually, I'm sorry, Christian. I have hundreds of things

0:20:04.359 --> 0:20:06.639
<v Speaker 2>that have gone to zero, hundreds of things that have

0:20:06.640 --> 0:20:10.040
<v Speaker 2>gone to zero. But all of those, many of those,

0:20:10.280 --> 0:20:11.800
<v Speaker 2>I knew that there was a chance it could go

0:20:11.840 --> 0:20:14.600
<v Speaker 2>to zero. I was very confident about your bombo.

0:20:14.960 --> 0:20:27.400
<v Speaker 3>Right.

0:20:30.800 --> 0:20:33.239
<v Speaker 1>We talked about the investments, which is great. Let's talk

0:20:33.280 --> 0:20:35.399
<v Speaker 1>about your own kind of ventures. You know, all the

0:20:35.600 --> 0:20:40.040
<v Speaker 1>companies you created. How do you before we dig into

0:20:40.040 --> 0:20:43.639
<v Speaker 1>this a bit more, how do you measure success for

0:20:43.760 --> 0:20:46.560
<v Speaker 1>your own companies? We touched it, you know, a couple

0:20:46.640 --> 0:20:48.760
<v Speaker 1>of minutes ago. Whether it's you know about money, whether

0:20:48.800 --> 0:20:51.960
<v Speaker 1>it's about recognition, you know, whether it's about the size

0:20:51.960 --> 0:20:54.200
<v Speaker 1>of a company. What is your measurement of a success?

0:20:55.040 --> 0:20:56.399
<v Speaker 1>The first thing king to mind. I was going to

0:20:56.440 --> 0:20:57.800
<v Speaker 1>jump in, but I want to give you a little room.

0:20:58.240 --> 0:21:02.840
<v Speaker 1>Is it not going out of business? You know, My

0:21:02.880 --> 0:21:06.120
<v Speaker 1>first measure is it's still alive. I don't think people

0:21:06.160 --> 0:21:07.720
<v Speaker 1>realize how many businesses go out of business.

0:21:09.119 --> 0:21:13.679
<v Speaker 2>So that's number one. I measure it on financial health

0:21:13.960 --> 0:21:18.520
<v Speaker 2>for sure. Business is like sports. There is a score

0:21:18.960 --> 0:21:24.240
<v Speaker 2>so Vayner Sports, Vayner Media, Vayner Watt, which is my

0:21:24.280 --> 0:21:27.240
<v Speaker 2>new TV production company. They will be scored first by

0:21:27.320 --> 0:21:29.800
<v Speaker 2>do they go out of business or not? That's the

0:21:29.800 --> 0:21:32.679
<v Speaker 2>binary part, and then how big do they get? No question,

0:21:33.440 --> 0:21:36.760
<v Speaker 2>of course, there's all the emotional stuff Vayner Media. How

0:21:36.760 --> 0:21:38.840
<v Speaker 2>many people come out of the company to go on

0:21:38.920 --> 0:21:41.560
<v Speaker 2>to have big marketing careers. Nicole at t B being

0:21:41.560 --> 0:21:44.080
<v Speaker 2>the CMO and doing well. I have a lot of

0:21:44.080 --> 0:21:47.720
<v Speaker 2>pride in that. That excites me. So how many winners

0:21:47.760 --> 0:21:51.080
<v Speaker 2>do we create? Mike at Liquid Depth, Even though I

0:21:51.080 --> 0:21:53.879
<v Speaker 2>don't think Nicole, I feel more of my thumbprint. I

0:21:53.880 --> 0:21:55.640
<v Speaker 2>think Mike had a lot of what he had. Maybe

0:21:55.640 --> 0:21:57.119
<v Speaker 2>there's a couple of things he picked up at vayner

0:21:57.920 --> 0:22:01.120
<v Speaker 2>Those things excite me. When alumni go on to crush,

0:22:01.320 --> 0:22:03.880
<v Speaker 2>then there's exits. I don't know if you know this, Christian,

0:22:04.040 --> 0:22:06.600
<v Speaker 2>I co founded Rezi, the restaurant app.

0:22:06.920 --> 0:22:07.639
<v Speaker 1>No, I don't know that.

0:22:08.480 --> 0:22:12.800
<v Speaker 2>I invented Rezie with Ben levinthal over dinner right before

0:22:12.880 --> 0:22:17.359
<v Speaker 2>Christmas that year, and Rezi incubated and lived out of

0:22:17.440 --> 0:22:20.359
<v Speaker 2>Vaynermedia for the first three years of the company. All right,

0:22:21.280 --> 0:22:23.320
<v Speaker 2>how did I measure that? It was a multi hundred

0:22:23.400 --> 0:22:27.240
<v Speaker 2>million dollar cash exit? Very easy to measure empathy wines,

0:22:27.960 --> 0:22:31.439
<v Speaker 2>which I sold to Consolation Brands. Very easy to measure

0:22:32.040 --> 0:22:34.960
<v Speaker 2>and a triple win for me. I did well financially.

0:22:35.400 --> 0:22:37.159
<v Speaker 2>It was only two years old when it sold, so

0:22:37.200 --> 0:22:40.159
<v Speaker 2>it was fast. It was a big exit to a

0:22:40.200 --> 0:22:43.560
<v Speaker 2>big company, and my two co founders both started as

0:22:43.680 --> 0:22:49.520
<v Speaker 2>interns at Vaynermedia. Like that stretched every inch. So you know,

0:22:49.880 --> 0:22:51.960
<v Speaker 2>I think those tend to be.

0:22:51.960 --> 0:22:55.720
<v Speaker 1>The places awesome awesome. What kind of business you launched

0:22:55.920 --> 0:22:59.280
<v Speaker 1>do you think where people should talk about more? You know,

0:22:59.480 --> 0:23:02.239
<v Speaker 1>do you feel that one or maybe some of your

0:23:02.280 --> 0:23:07.359
<v Speaker 1>businesses that never got the kind of the recognition out there?

0:23:07.640 --> 0:23:11.000
<v Speaker 1>Anything you know you feel okay that should be bigger

0:23:11.119 --> 0:23:13.800
<v Speaker 1>or better recognized out in the market. Is there anything?

0:23:14.800 --> 0:23:17.920
<v Speaker 2>I don't really build my businesses for the market. Yeah,

0:23:18.320 --> 0:23:21.920
<v Speaker 2>but I'm very aware of this question, so I'll break

0:23:21.960 --> 0:23:25.840
<v Speaker 2>it down. Rezi is probably the business that I co

0:23:25.960 --> 0:23:28.919
<v Speaker 2>founded that is most known by the way outside of me,

0:23:29.080 --> 0:23:32.200
<v Speaker 2>Gary Vee, Right, So I don't think, you know, it's funny.

0:23:32.200 --> 0:23:34.840
<v Speaker 2>I don't think I story told that co foundership enough

0:23:35.320 --> 0:23:37.720
<v Speaker 2>or it's not aware. So that's interesting. I got a

0:23:37.720 --> 0:23:39.800
<v Speaker 2>big one for you, especially in this time in marketing.

0:23:40.040 --> 0:23:44.080
<v Speaker 2>I started probably based on my Google searches. The first

0:23:44.119 --> 0:23:47.479
<v Speaker 2>influencer agency. It was called grape Story. It was an

0:23:47.520 --> 0:23:51.919
<v Speaker 2>agency to represent Vine stars and I did that with

0:23:52.000 --> 0:23:56.360
<v Speaker 2>Jerome jar one of the original Vine celebrities. We signed,

0:23:57.240 --> 0:24:01.560
<v Speaker 2>amongst others Logan Paul, who we discovered through a campaign

0:24:01.640 --> 0:24:05.199
<v Speaker 2>to find the next fine celebrity, Rudy Mancuso like it

0:24:05.320 --> 0:24:07.359
<v Speaker 2>was King Batch we did deals with back then, like

0:24:07.400 --> 0:24:10.520
<v Speaker 2>we really nailed it. So Grape Story in Rezi sit

0:24:10.560 --> 0:24:12.399
<v Speaker 2>in a very interesting place because I don't think people

0:24:12.440 --> 0:24:18.359
<v Speaker 2>know that about me, you know, the improbable nature of

0:24:18.400 --> 0:24:20.280
<v Speaker 2>how big of a business I built for my father

0:24:20.840 --> 0:24:24.600
<v Speaker 2>with no money in that era. I think I have

0:24:24.720 --> 0:24:27.240
<v Speaker 2>the most pride in but it's probably just thought as

0:24:27.359 --> 0:24:31.720
<v Speaker 2>like smaller. But you know, listen, I think V Friends

0:24:31.760 --> 0:24:33.280
<v Speaker 2>is a lot of fun for me right now, Christian,

0:24:33.320 --> 0:24:35.200
<v Speaker 2>because I think a lot of people think of it

0:24:35.240 --> 0:24:37.560
<v Speaker 2>as like something that I don't even do anymore because

0:24:37.600 --> 0:24:40.239
<v Speaker 2>afts are not as hot or you know. But that

0:24:40.280 --> 0:24:42.480
<v Speaker 2>one I'm quietly building, and I think that one will

0:24:42.520 --> 0:24:47.240
<v Speaker 2>surprise people in seven to fifteen years. Look back to

0:24:47.320 --> 0:24:49.440
<v Speaker 2>this podcast. In the industry, I will tell you a

0:24:49.440 --> 0:24:51.879
<v Speaker 2>lot of people are flabbergasted of how big Vayner Media is.

0:24:52.240 --> 0:24:54.159
<v Speaker 2>I don't think most people know how big vainer X is.

0:24:54.480 --> 0:24:57.679
<v Speaker 2>I don't think most people in advertising today know that

0:24:57.720 --> 0:25:01.680
<v Speaker 2>we're a two thousand person global holding company doing you know,

0:25:01.960 --> 0:25:04.840
<v Speaker 2>hundreds and hundreds and hundreds of millions of dollars in revenue.

0:25:04.880 --> 0:25:09.200
<v Speaker 2>We're much much, much bigger than our industry realizes because

0:25:09.200 --> 0:25:13.159
<v Speaker 2>I don't play to the industry. But honestly, all of

0:25:13.200 --> 0:25:14.439
<v Speaker 2>that is vanity stuff.

0:25:14.760 --> 0:25:14.840
<v Speaker 1>Me.

0:25:15.040 --> 0:25:18.919
<v Speaker 2>I'm not overly worried about what people think or don't think.

0:25:19.320 --> 0:25:21.920
<v Speaker 2>I'm much more worried about what my employees think about

0:25:22.200 --> 0:25:26.159
<v Speaker 2>their happiness. If you ask me, Gary, if Vaynermedia was

0:25:26.200 --> 0:25:28.480
<v Speaker 2>known by everyone in the industry and you got all

0:25:28.520 --> 0:25:33.399
<v Speaker 2>the accolades and every ad week, pr Week, ad age

0:25:34.520 --> 0:25:38.280
<v Speaker 2>at the possible conference, you were awarded the best marketer

0:25:38.440 --> 0:25:41.040
<v Speaker 2>to ever live in Vaynermedia, the best agency. All of

0:25:41.080 --> 0:25:44.720
<v Speaker 2>that combined is half as interesting to me in that

0:25:44.800 --> 0:25:47.600
<v Speaker 2>my company's fifteen years old and you have almost one

0:25:47.680 --> 0:25:49.960
<v Speaker 2>hundred people that have worked in it for over ten years,

0:25:50.240 --> 0:25:53.520
<v Speaker 2>in an industry where people leave after eighteen months every day,

0:25:55.119 --> 0:25:58.760
<v Speaker 2>that I like the truth. I like real shit retention

0:25:58.840 --> 0:26:01.600
<v Speaker 2>of your employees for an agency owner should be the

0:26:01.680 --> 0:26:04.720
<v Speaker 2>number one, two, three, four, five, six, and seven kpi

0:26:05.400 --> 0:26:09.480
<v Speaker 2>other than can you make payroll right? Not the amount

0:26:09.560 --> 0:26:12.520
<v Speaker 2>of people that spend more time in our industry, counting

0:26:12.520 --> 0:26:16.000
<v Speaker 2>how many can lions the firm has won versus their

0:26:16.160 --> 0:26:19.439
<v Speaker 2>employee retention tells you everything that I think you need

0:26:19.480 --> 0:26:21.159
<v Speaker 2>to know about our industry right now.

0:26:21.000 --> 0:26:23.119
<v Speaker 1>And how they talk about yourself as a leader and

0:26:23.200 --> 0:26:25.560
<v Speaker 1>the business you're running. E said, Yeah, well that's the

0:26:25.560 --> 0:26:28.199
<v Speaker 1>thing with me. I'm such a big personality. I'm a character.

0:26:28.280 --> 0:26:29.320
<v Speaker 1>I'm not confused by that.

0:26:29.960 --> 0:26:33.120
<v Speaker 2>I've watched people be surprised how well my employees talk

0:26:33.160 --> 0:26:37.440
<v Speaker 2>about me behind my back, and that is deeply rewarding,

0:26:37.680 --> 0:26:41.000
<v Speaker 2>deeply rewarding, what super rewarding.

0:26:41.720 --> 0:26:44.760
<v Speaker 1>Congratulations to this. I hear you know that you're proud

0:26:44.760 --> 0:26:47.560
<v Speaker 1>of this, and you can be for sure, and obviously

0:26:47.600 --> 0:26:49.240
<v Speaker 1>that gives you confidence. You know that you do a

0:26:49.280 --> 0:26:51.520
<v Speaker 1>lot of things right, you know, running your different companies.

0:26:51.520 --> 0:26:54.320
<v Speaker 1>So let's talk about our industry we are acting in,

0:26:54.359 --> 0:26:57.440
<v Speaker 1>you know, the wider marketing world. Yes, I think it's

0:26:57.440 --> 0:26:59.879
<v Speaker 1>a trend to talk about trends. Right. Everybody you know

0:27:00.080 --> 0:27:03.040
<v Speaker 1>on a stage is asking you how what's coming up?

0:27:03.080 --> 0:27:06.840
<v Speaker 1>So you're in social media, you and NFTCRE in cryptocurrency

0:27:06.880 --> 0:27:10.760
<v Speaker 1>and concentration. Okay, so I've heard you talk about social

0:27:10.800 --> 0:27:13.879
<v Speaker 1>shopping as a kind of trend. Everybody what a surprise

0:27:13.960 --> 0:27:17.280
<v Speaker 1>talks about AI. Yes, let's specify a bit more. What

0:27:17.480 --> 0:27:19.640
<v Speaker 1>is the trend we are facing in the next couple

0:27:19.680 --> 0:27:20.520
<v Speaker 1>of months.

0:27:21.160 --> 0:27:25.440
<v Speaker 2>So look, and you may know you're you're so, you're

0:27:25.480 --> 0:27:28.120
<v Speaker 2>so in this as well. You'll probably know this probably

0:27:28.160 --> 0:27:29.720
<v Speaker 2>if you especially if you're prepping a little bit for

0:27:29.800 --> 0:27:32.879
<v Speaker 2>this interview. I have stayed somewhat quiet so far on

0:27:32.960 --> 0:27:36.600
<v Speaker 2>AI compared to the way I usually roll. And the

0:27:36.640 --> 0:27:38.520
<v Speaker 2>reason I've done that is I don't like to talk

0:27:38.560 --> 0:27:42.960
<v Speaker 2>about shit until I'm really knowledgeable. I've been watching China

0:27:43.320 --> 0:27:47.040
<v Speaker 2>live shopping for eight years. I've been waiting Christian for

0:27:47.119 --> 0:27:50.679
<v Speaker 2>live social shopping like you can't imagine. I've been waiting

0:27:50.720 --> 0:27:55.040
<v Speaker 2>for the qvcification of social for a long time, and

0:27:55.280 --> 0:28:00.000
<v Speaker 2>it's immediate. Abercrombie and Fitch right now is a fact

0:28:00.119 --> 0:28:02.800
<v Speaker 2>did by live shopping and affiliate influencers like it changed

0:28:02.800 --> 0:28:06.280
<v Speaker 2>their business Mary Roots Organic Like. What I like about

0:28:06.359 --> 0:28:08.919
<v Speaker 2>why I'm talking about live social shopping is I know

0:28:09.000 --> 0:28:11.280
<v Speaker 2>everybody on the incredible possible stage that I'm going to

0:28:11.320 --> 0:28:13.879
<v Speaker 2>take in a couple of months if they sell something,

0:28:14.280 --> 0:28:16.720
<v Speaker 2>not B to B, but if they or a service.

0:28:16.760 --> 0:28:20.560
<v Speaker 2>But if they sell something can be very impacted positively

0:28:20.880 --> 0:28:25.600
<v Speaker 2>because of it AI as a trend. And I'm gonna

0:28:25.600 --> 0:28:28.320
<v Speaker 2>say this as respectfully as I can, because I feel

0:28:28.359 --> 0:28:31.480
<v Speaker 2>like I was getting you know, I always feel misunderstood

0:28:31.520 --> 0:28:34.080
<v Speaker 2>when I'm rasing the industry. I RaSE the industry because

0:28:34.119 --> 0:28:37.119
<v Speaker 2>I love the industry and I don't want us to disappear. Yeah,

0:28:37.160 --> 0:28:39.720
<v Speaker 2>you know, there's a reason people are taking things in house.

0:28:39.720 --> 0:28:43.440
<v Speaker 2>We as agencies are not providing enough value. I think

0:28:43.480 --> 0:28:46.320
<v Speaker 2>what's happening in our industry, with all due respect the

0:28:46.360 --> 0:28:50.640
<v Speaker 2>Madison Avenue industry compared to the Silicon Valley industry is

0:28:50.680 --> 0:28:52.760
<v Speaker 2>we have a lot of talking heads talking about AI

0:28:52.920 --> 0:28:54.840
<v Speaker 2>that really have no idea what the fuck they're talking about.

0:28:55.920 --> 0:28:58.360
<v Speaker 2>And so I don't want to be a contributor to that.

0:28:59.560 --> 0:29:03.800
<v Speaker 2>And and it's so big, you know, Live social shopping

0:29:03.880 --> 0:29:08.200
<v Speaker 2>is a nice transformation in commerce and content creation production days,

0:29:08.400 --> 0:29:12.200
<v Speaker 2>and I can get nerdy about it. AI is one

0:29:12.200 --> 0:29:16.960
<v Speaker 2>of the biggest inventions and innovations in the history of mankind,

0:29:19.120 --> 0:29:22.640
<v Speaker 2>and so I am trying to be very thoughtful and

0:29:22.760 --> 0:29:25.880
<v Speaker 2>listening and paying attention. Plus it's moving very quickly, and

0:29:25.920 --> 0:29:30.480
<v Speaker 2>so you know both. I mean, AI is something everybody

0:29:30.480 --> 0:29:32.959
<v Speaker 2>who's listening to this podcast, everybody that comes to your

0:29:32.960 --> 0:29:36.600
<v Speaker 2>incredible conference, should be spending time on. They should be

0:29:36.680 --> 0:29:38.680
<v Speaker 2>using it, they should be downloading the apps, they should

0:29:38.680 --> 0:29:41.640
<v Speaker 2>be understanding it. It is a big deal. It's a

0:29:41.680 --> 0:29:43.840
<v Speaker 2>big deal by the way, for anyone who's listening that

0:29:43.840 --> 0:29:46.680
<v Speaker 2>their business relies on search, they should really be paying

0:29:46.720 --> 0:29:49.520
<v Speaker 2>attention because it's going to disrupt search engines. It's a

0:29:49.560 --> 0:29:52.280
<v Speaker 2>big deal. But it's way beyond what everyone thinks. It's

0:29:52.320 --> 0:29:58.040
<v Speaker 2>going to be omnipresent. It's gonna affect so much. So anyway,

0:29:58.360 --> 0:30:01.200
<v Speaker 2>I think that people should be doing their own homework

0:30:01.360 --> 0:30:04.840
<v Speaker 2>on AI, meaning actively using these products, becoming a user

0:30:04.920 --> 0:30:07.960
<v Speaker 2>of not just listening to talking heads talk about it.

0:30:08.880 --> 0:30:11.680
<v Speaker 2>I think the two actually mix in. I think, let

0:30:11.760 --> 0:30:14.480
<v Speaker 2>me just put a string of trends together. I think

0:30:14.560 --> 0:30:17.000
<v Speaker 2>virtual influencers is going to become a big deal. Okay,

0:30:18.160 --> 0:30:23.840
<v Speaker 2>I think virtual influencers doing live shopping backed by powered

0:30:23.840 --> 0:30:26.080
<v Speaker 2>by AI is going to be a big deal for

0:30:26.160 --> 0:30:28.440
<v Speaker 2>a lot of our businesses. And so there's just a

0:30:28.440 --> 0:30:30.960
<v Speaker 2>lot going on. I think I'll give you a less

0:30:31.080 --> 0:30:34.760
<v Speaker 2>exciting trend, but it's been my passion. I'm excited it's

0:30:34.760 --> 0:30:38.080
<v Speaker 2>finally happening. I think the reallocation of the P and

0:30:38.160 --> 0:30:41.080
<v Speaker 2>L budget to organic social creative because of how the

0:30:41.120 --> 0:30:44.200
<v Speaker 2>algorithms work is one of the biggest trends everyone should

0:30:44.240 --> 0:30:48.120
<v Speaker 2>be paying attention to. That's interesting, it's less sexy, it's

0:30:48.240 --> 0:30:52.760
<v Speaker 2>very narrow, but I cannot believe how much growth my

0:30:52.840 --> 0:30:57.760
<v Speaker 2>company has had this year where brands are spending more

0:30:57.840 --> 0:31:02.520
<v Speaker 2>on social organic creative than they are on above the line.

0:31:02.960 --> 0:31:06.040
<v Speaker 2>And that happened over the last twenty four months in

0:31:06.080 --> 0:31:08.280
<v Speaker 2>a meaningful way, and it's a back to like caring

0:31:08.280 --> 0:31:12.720
<v Speaker 2>about practicality versus futurism. I think a lot of people

0:31:12.720 --> 0:31:15.240
<v Speaker 2>listening here. I hope they're paying attention to that because

0:31:15.280 --> 0:31:17.080
<v Speaker 2>that's a big game changer for a lot of brands

0:31:17.160 --> 0:31:17.680
<v Speaker 2>right now.

0:31:18.400 --> 0:31:22.320
<v Speaker 1>So spending time creating experiences being really using that and

0:31:22.360 --> 0:31:24.560
<v Speaker 1>not just listening to people. What should be the next

0:31:24.560 --> 0:31:27.480
<v Speaker 1>one I hear you, is this the biggest you know

0:31:27.720 --> 0:31:31.200
<v Speaker 1>gap you know for traditional corporate leaders that they might

0:31:31.240 --> 0:31:33.960
<v Speaker 1>not still do understand about the modern business landscape? Is

0:31:34.000 --> 0:31:36.160
<v Speaker 1>this the case or is there anything else you would

0:31:36.160 --> 0:31:39.000
<v Speaker 1>give them? What kind of advice you would give corporate leaders?

0:31:39.120 --> 0:31:41.440
<v Speaker 1>Is it to spend more time, you know, with what's

0:31:41.440 --> 0:31:44.960
<v Speaker 1>really going on out there and not just tetting your team, Hey,

0:31:45.480 --> 0:31:47.800
<v Speaker 1>let me know what you think, but spending their own

0:31:47.840 --> 0:31:48.600
<v Speaker 1>time doing this.

0:31:49.160 --> 0:31:51.440
<v Speaker 2>Yeah. Look, I think being a practition to your point

0:31:51.480 --> 0:31:53.880
<v Speaker 2>of where you're leading this, being a practitioner is incredible,

0:31:53.960 --> 0:31:57.040
<v Speaker 2>Like you know, one of the reasons, Like I don't

0:31:57.040 --> 0:31:58.800
<v Speaker 2>know if people know this. If you go into the

0:31:58.840 --> 0:32:03.040
<v Speaker 2>history of me, there's two years where there's no Gary

0:32:03.080 --> 0:32:06.000
<v Speaker 2>Vee content because I wanted to be the operator and

0:32:06.080 --> 0:32:09.400
<v Speaker 2>I am the operator Vainner Media twenty eleven twenty thirteen, Like,

0:32:09.520 --> 0:32:12.880
<v Speaker 2>there's very little content of me, very little, it's insane.

0:32:12.880 --> 0:32:16.400
<v Speaker 2>From six to today, I am prolific, but there's this weird

0:32:16.400 --> 0:32:18.760
<v Speaker 2>little twenty four month gap. And do you know what happened, Christian?

0:32:19.400 --> 0:32:22.440
<v Speaker 2>I was running my business less wine videos, right, less

0:32:22.480 --> 0:32:25.440
<v Speaker 2>business videos, and at the back end of those twenty

0:32:25.480 --> 0:32:28.360
<v Speaker 2>four months, it became obvious to me that I was

0:32:28.400 --> 0:32:32.880
<v Speaker 2>losing my touch. Interesting because I wasn't being a practitioner anymore.

0:32:33.360 --> 0:32:35.120
<v Speaker 2>I could feel like people would ask me something about

0:32:35.120 --> 0:32:38.120
<v Speaker 2>Reddit or Twitter or something. I'm like, oh fuck, So

0:32:38.160 --> 0:32:41.480
<v Speaker 2>I went all back into Gary Vee and I did

0:32:41.560 --> 0:32:45.800
<v Speaker 2>everything YouTube and LinkedIn and Snapchat and and it's I

0:32:45.880 --> 0:32:48.080
<v Speaker 2>believe today, when I'm in again, it will happen. When

0:32:48.080 --> 0:32:50.320
<v Speaker 2>I come to Possible, there'll be a cocktail hour, There'll

0:32:50.360 --> 0:32:52.600
<v Speaker 2>be six of us hanging around, and when we get

0:32:52.640 --> 0:32:56.160
<v Speaker 2>into it, it's very quickly obvious to me that the

0:32:56.200 --> 0:32:59.480
<v Speaker 2>agency CEO that's sitting there with me that the two

0:32:59.560 --> 0:33:02.760
<v Speaker 2>CMO those that you know, somebody that like most people

0:33:02.760 --> 0:33:07.520
<v Speaker 2>that get senior, they lose or touched to the dirt. Yeah,

0:33:07.560 --> 0:33:09.960
<v Speaker 2>and so yes, I think that's very good advice. I

0:33:10.000 --> 0:33:13.959
<v Speaker 2>would also say the following creative's too expensive for our

0:33:14.000 --> 0:33:16.720
<v Speaker 2>industry and we're getting outflanked. We have to stop paying

0:33:16.720 --> 0:33:20.440
<v Speaker 2>the production dollars we're spending. And number two, the other

0:33:20.480 --> 0:33:22.840
<v Speaker 2>thing I would say that I would recommend to corporate

0:33:22.960 --> 0:33:28.840
<v Speaker 2>leaders is our media spends are being spent on potential reach,

0:33:29.400 --> 0:33:31.360
<v Speaker 2>not common sense actual reach.

0:33:31.920 --> 0:33:32.800
<v Speaker 3>Yeah, and I.

0:33:32.800 --> 0:33:35.560
<v Speaker 2>Would highly recommend, if that caught a nerve, for them

0:33:35.600 --> 0:33:38.560
<v Speaker 2>to look under the hood on how we're reporting against

0:33:39.440 --> 0:33:42.520
<v Speaker 2>reach and our mmms. And there's some real, real, real

0:33:42.600 --> 0:33:45.320
<v Speaker 2>vulnerabilities in marketing right now, and the doors are closing

0:33:45.360 --> 0:33:47.680
<v Speaker 2>in on us with these new brands that are popping up,

0:33:47.720 --> 0:33:49.480
<v Speaker 2>that are doing it in a contemporary way that don't

0:33:49.480 --> 0:33:52.440
<v Speaker 2>follow the Madison Avenue playbook, and we need to adjust

0:33:52.520 --> 0:33:53.520
<v Speaker 2>or we're gonna have some problems.

0:33:54.520 --> 0:33:57.719
<v Speaker 1>So becoming or going back to the entrepreneurship in some way, right,

0:33:57.760 --> 0:33:59.400
<v Speaker 1>you know, when you start your business you do everything

0:33:59.400 --> 0:34:01.600
<v Speaker 1>on your own. That's a kind of step you know,

0:34:01.720 --> 0:34:05.200
<v Speaker 1>back and learn more about, you know, than just listening

0:34:05.200 --> 0:34:09.080
<v Speaker 1>to somebody. So talking about advice for leadership and you

0:34:09.120 --> 0:34:12.319
<v Speaker 1>know also young people you've mentioned already, you know, being

0:34:12.400 --> 0:34:16.320
<v Speaker 1>happy about your self awareness. What's the one misconception people

0:34:16.400 --> 0:34:19.799
<v Speaker 1>have about what it really takes to be happy? What

0:34:19.960 --> 0:34:22.200
<v Speaker 1>is the you know, to fulfill you know, what you

0:34:22.360 --> 0:34:26.239
<v Speaker 1>do and to not necessarily meet expectations of course, and

0:34:26.239 --> 0:34:29.520
<v Speaker 1>also not not everybody's expectation out there, because you know,

0:34:29.560 --> 0:34:32.360
<v Speaker 1>if people know somebody, then they should have an opinion

0:34:32.400 --> 0:34:34.440
<v Speaker 1>on you, but not you know, not knowing somebody and

0:34:34.480 --> 0:34:37.080
<v Speaker 1>talk about but what makes a difference to be really

0:34:37.120 --> 0:34:38.480
<v Speaker 1>happy in business?

0:34:39.000 --> 0:34:43.160
<v Speaker 2>Yeah? I think this bleeds into life. I believe what

0:34:43.360 --> 0:34:45.399
<v Speaker 2>and this is a man This has been something I've

0:34:45.400 --> 0:34:48.240
<v Speaker 2>been fascinating my whole life. Yeah, you know, some people

0:34:48.480 --> 0:34:50.640
<v Speaker 2>are lucky. And I don't like using the word luck

0:34:50.680 --> 0:34:52.959
<v Speaker 2>because I think the word luck is weaponized by people

0:34:53.000 --> 0:34:55.440
<v Speaker 2>that are entitled and not looking to do anything. But

0:34:56.000 --> 0:34:57.640
<v Speaker 2>some people are lucky. And I'm one of those people

0:34:57.640 --> 0:35:01.719
<v Speaker 2>where where you're born into your DNA is a certain way,

0:35:01.760 --> 0:35:05.080
<v Speaker 2>and then the parent or parents that mold you are

0:35:05.120 --> 0:35:08.640
<v Speaker 2>a certain way. When people like one of the reasons

0:35:08.680 --> 0:35:11.400
<v Speaker 2>I'll do a podcast like this and talk about myself

0:35:11.480 --> 0:35:14.400
<v Speaker 2>quote unquote is I don't think I deserve any of

0:35:14.480 --> 0:35:16.960
<v Speaker 2>the accolades that are bestowed on me. I think that

0:35:17.000 --> 0:35:21.680
<v Speaker 2>they are When I get accolades, that's a flattering moment

0:35:21.719 --> 0:35:25.520
<v Speaker 2>for my parents, not me. So I enjoy this because

0:35:25.560 --> 0:35:27.440
<v Speaker 2>I know my mom's listening right now because she listens

0:35:27.440 --> 0:35:31.440
<v Speaker 2>to everything. And I like when you're like, hey, good job, Gary,

0:35:31.640 --> 0:35:34.840
<v Speaker 2>I feel that's like you're giving love to tomorrow Vaynerchuk,

0:35:34.920 --> 0:35:38.719
<v Speaker 2>not Gary, so that I like. So some people are

0:35:38.760 --> 0:35:42.759
<v Speaker 2>just fortunate. I knew that I was fortunate. I was

0:35:42.800 --> 0:35:46.200
<v Speaker 2>self aware. I was so emotionally intelligent in the scheme

0:35:46.239 --> 0:35:49.080
<v Speaker 2>of things. In hindsight, my whole life. I see it

0:35:49.080 --> 0:35:50.719
<v Speaker 2>a lot of my son by the way, so now

0:35:50.719 --> 0:35:53.920
<v Speaker 2>I know what it is. He's very empathetic. It's crazy

0:35:54.000 --> 0:35:56.919
<v Speaker 2>like everything he just feels, and I was that way.

0:35:57.600 --> 0:36:00.160
<v Speaker 2>I have some answers to this because I've studied for

0:36:00.239 --> 0:36:04.560
<v Speaker 2>a long time and I watch people. I believe disproportionately

0:36:05.000 --> 0:36:08.440
<v Speaker 2>the secret to happiness and business and in life is simplicity.

0:36:09.680 --> 0:36:11.360
<v Speaker 2>You know, we're getting to know each other more and

0:36:11.440 --> 0:36:13.640
<v Speaker 2>more Christian. If you really knew me, let's say we

0:36:13.680 --> 0:36:16.279
<v Speaker 2>really grew up together, you really knew me, well, you

0:36:16.280 --> 0:36:19.080
<v Speaker 2>would know. And twenty people know this about me? Is

0:36:19.120 --> 0:36:23.280
<v Speaker 2>I care about nothing professionally? It would I'm telling you, brother,

0:36:23.680 --> 0:36:28.280
<v Speaker 2>I'm telling you, it would fucking stun you how little

0:36:28.280 --> 0:36:32.000
<v Speaker 2>fucks I give about Gary Vee, Vayner viv It's shocked.

0:36:32.400 --> 0:36:37.319
<v Speaker 2>I am so detached emotionally from my professional career. It's

0:36:37.360 --> 0:36:40.600
<v Speaker 2>almost like I don't know if it's brilliant or fucked upness.

0:36:40.640 --> 0:36:42.399
<v Speaker 2>I don't know what it is, but I will tell

0:36:42.440 --> 0:36:45.799
<v Speaker 2>you that the only thing that I give a shit

0:36:45.840 --> 0:36:48.920
<v Speaker 2>about actually is are the fifteen people I love the

0:36:48.920 --> 0:36:53.440
<v Speaker 2>most on earth, healthy and alive. And I'm crippled when

0:36:53.440 --> 0:36:56.720
<v Speaker 2>there's a health scare, and I'm light as a feather

0:36:56.800 --> 0:37:00.400
<v Speaker 2>when there's not. I have so much adversity. I'm a

0:37:00.480 --> 0:37:02.640
<v Speaker 2>human being. I'm forty nine years old. I have things

0:37:02.640 --> 0:37:05.640
<v Speaker 2>in my personal life. I have a billion pressures in business.

0:37:05.760 --> 0:37:07.880
<v Speaker 2>There's not a day in business where I don't have

0:37:07.920 --> 0:37:10.160
<v Speaker 2>fucked up news. We let go of somebody today that

0:37:10.200 --> 0:37:13.640
<v Speaker 2>I care about deeply. It's fucked with me for three months.

0:37:14.400 --> 0:37:18.080
<v Speaker 2>Three months, this has been a heaviness on my chest.

0:37:18.560 --> 0:37:20.719
<v Speaker 2>It's hard to be a leader and to be out there,

0:37:20.719 --> 0:37:23.080
<v Speaker 2>and I'm a public figure, all that judgment, all those

0:37:23.120 --> 0:37:26.719
<v Speaker 2>whispers behind your back, like all that stuff. But the

0:37:26.840 --> 0:37:30.120
<v Speaker 2>reason is it's humility. I don't think I'm that important.

0:37:30.239 --> 0:37:33.040
<v Speaker 2>I think I'll die one day. Maybe I'll get twenty

0:37:33.080 --> 0:37:36.160
<v Speaker 2>four hours on whatever the social media, if social media

0:37:36.160 --> 0:37:39.120
<v Speaker 2>even exists at the time, I'll get some flowers, right,

0:37:39.640 --> 0:37:41.880
<v Speaker 2>and then everybody will move on with their life. My

0:37:41.960 --> 0:37:45.720
<v Speaker 2>family will care longer. And so I think humility and simplicity.

0:37:45.960 --> 0:37:48.320
<v Speaker 2>I don't need stuff. I don't need a fucking private

0:37:48.400 --> 0:37:51.600
<v Speaker 2>jet to impress anybody. I don't care if people think

0:37:51.640 --> 0:37:54.600
<v Speaker 2>I'm good, bad, or indifferent. I want them. I care

0:37:54.640 --> 0:37:56.960
<v Speaker 2>if you know me, By the way, Christian, I care

0:37:57.040 --> 0:37:59.560
<v Speaker 2>more today what you think about me than two years ago,

0:37:59.680 --> 0:38:03.200
<v Speaker 2>because we've interacted more that matters to me. But right now,

0:38:03.239 --> 0:38:05.920
<v Speaker 2>I promise you, Maddie, who's sitting right heroes worked with me.

0:38:06.000 --> 0:38:09.560
<v Speaker 2>Now what Mattie nine eight years, I really give a

0:38:09.600 --> 0:38:13.040
<v Speaker 2>lot of I care. Maddie is not as important to

0:38:13.080 --> 0:38:16.480
<v Speaker 2>people in the advertising world as Christian is. But I

0:38:16.520 --> 0:38:18.800
<v Speaker 2>can tell you right now, I could give a fuck

0:38:18.880 --> 0:38:21.960
<v Speaker 2>what you think compared to Maddie, because Maddie knows, and

0:38:22.000 --> 0:38:26.520
<v Speaker 2>so I think the secret to life is detachment from

0:38:26.560 --> 0:38:30.120
<v Speaker 2>bullshit and deep attachment to love.

0:38:31.080 --> 0:38:33.800
<v Speaker 1>Which is a huge achievement if you allow yourself to

0:38:33.840 --> 0:38:36.440
<v Speaker 1>think like this, I would say. But also in acting

0:38:36.480 --> 0:38:38.920
<v Speaker 1>in business, you know, in so many ways to give

0:38:38.920 --> 0:38:41.480
<v Speaker 1>a shit on you know, other's opinion in that way.

0:38:42.200 --> 0:38:44.080
<v Speaker 1>Not many people can do this, as we all know.

0:38:44.120 --> 0:38:46.480
<v Speaker 1>We know we are pressed into a framework, you know,

0:38:46.560 --> 0:38:49.040
<v Speaker 1>especially when you work for bigger companies, et cetera. But

0:38:49.239 --> 0:38:51.560
<v Speaker 1>you're your own boss, and maybe that's also one of

0:38:51.640 --> 0:38:52.640
<v Speaker 1>the key differences.

0:38:52.800 --> 0:38:55.640
<v Speaker 2>Yes, but I'm my own boss that plays with the market,

0:38:55.760 --> 0:38:58.839
<v Speaker 2>right right, Like you know, it's a different version. Yeah,

0:38:58.880 --> 0:39:00.560
<v Speaker 2>there's many days when I wake up and I'm like,

0:39:00.600 --> 0:39:04.319
<v Speaker 2>you know, being judged by three random people that are

0:39:04.360 --> 0:39:07.239
<v Speaker 2>my bosses. Sounds really good right now, versus you know,

0:39:07.760 --> 0:39:11.640
<v Speaker 2>the field of society, you know, so like you know,

0:39:11.680 --> 0:39:14.640
<v Speaker 2>there's different versions of it, but yeah, simplicity and humility,

0:39:15.160 --> 0:39:17.359
<v Speaker 2>and people say it, but then they don't act on it.

0:39:17.520 --> 0:39:20.279
<v Speaker 2>I've unfortunately had to let go of leaders through the

0:39:20.360 --> 0:39:23.280
<v Speaker 2>years who say they care about people, but they don't.

0:39:23.600 --> 0:39:26.600
<v Speaker 2>They're posturing, they're politicking me, they're trying to appease me.

0:39:27.320 --> 0:39:29.719
<v Speaker 2>But you know, I tell people, I mean, I tell

0:39:29.760 --> 0:39:31.600
<v Speaker 2>people all the time, don't worry about what I think

0:39:31.640 --> 0:39:34.239
<v Speaker 2>about you. Worry about what the people who work for

0:39:34.280 --> 0:39:36.920
<v Speaker 2>you think about you. Maddie Will if you hung out

0:39:36.920 --> 0:39:39.840
<v Speaker 2>with Maddie, she would tell you it's wild how senior

0:39:39.880 --> 0:39:41.799
<v Speaker 2>some of the people have been that have gotten fired here,

0:39:42.080 --> 0:39:46.160
<v Speaker 2>the leaders, because they just if you can't get along

0:39:46.200 --> 0:39:48.400
<v Speaker 2>with the boys and girls, especially the ones that you're leading,

0:39:48.640 --> 0:39:49.319
<v Speaker 2>you're not for me.

0:39:49.800 --> 0:39:52.960
<v Speaker 1>Yeah, Gary, I have a last one. Please, You've accomplished

0:39:52.960 --> 0:39:55.560
<v Speaker 1>so much already. What's one thing you still feel, you know,

0:39:56.800 --> 0:39:58.799
<v Speaker 1>like you you must do before you call it a day,

0:39:59.520 --> 0:40:03.200
<v Speaker 1>professional whatever, whatever?

0:40:03.280 --> 0:40:06.680
<v Speaker 2>Overall, I'd like to I'd like to become even a

0:40:06.680 --> 0:40:10.520
<v Speaker 2>better father. I think I'm a great son, like the

0:40:10.560 --> 0:40:13.000
<v Speaker 2>best I feel like, I feel like I can walk.

0:40:13.200 --> 0:40:15.640
<v Speaker 2>I can't wait to go to heaven. I expect God

0:40:15.680 --> 0:40:18.759
<v Speaker 2>to give me like best Son Ever award, But I

0:40:18.800 --> 0:40:20.879
<v Speaker 2>feel like there's more to be done as a father.

0:40:20.920 --> 0:40:22.800
<v Speaker 2>I have a fifteen and twelve year old. I want

0:40:22.840 --> 0:40:28.200
<v Speaker 2>to really crush that and do more there. Number two. Professionally,

0:40:29.719 --> 0:40:33.960
<v Speaker 2>I'd like to create a company that has the most

0:40:34.000 --> 0:40:37.680
<v Speaker 2>amount of offspring from the company that went on to

0:40:37.760 --> 0:40:41.960
<v Speaker 2>build companies that are similar to mine, which are wildly

0:40:42.000 --> 0:40:45.480
<v Speaker 2>successful but also nice to their employees. I'd like to

0:40:45.560 --> 0:40:48.160
<v Speaker 2>reframe the company. Actually, I'm going to give you a

0:40:48.200 --> 0:40:51.680
<v Speaker 2>slightly different answer, but it's the same answer. Before I'm done. Professionally,

0:40:51.719 --> 0:40:55.680
<v Speaker 2>I would like to rebrand nice Guys Finish Last to

0:40:55.840 --> 0:40:59.319
<v Speaker 2>nice Guys Finish First. That's what I would like to do.

0:41:00.960 --> 0:41:03.400
<v Speaker 1>That's a great statement to the end of our conversation today,

0:41:03.440 --> 0:41:05.759
<v Speaker 1>and to your first point, I'm pretty sure and I

0:41:05.840 --> 0:41:08.320
<v Speaker 1>know that he's a great son because you're a great father,

0:41:08.480 --> 0:41:11.400
<v Speaker 1>so that's for sure. And I can tell you because

0:41:11.560 --> 0:41:13.239
<v Speaker 1>I have a son as well as you know, and

0:41:14.239 --> 0:41:16.440
<v Speaker 1>I feel in a very similar way. So Gary, that

0:41:16.480 --> 0:41:19.279
<v Speaker 1>conversation was nothing short, but incredible. Thank you so much

0:41:19.320 --> 0:41:22.239
<v Speaker 1>for your time, your energy, insights, and that honest conversation.

0:41:22.600 --> 0:41:24.960
<v Speaker 1>And I'm sure you know many of our listeners will

0:41:24.960 --> 0:41:28.920
<v Speaker 1>walk away ready to hustle Haara and think bigger, appreciate manness.

0:41:29.480 --> 0:41:31.319
<v Speaker 2>Let me say one last thing. I assume we're going

0:41:31.360 --> 0:41:34.399
<v Speaker 2>to put this out before the conference, right, that's a plan. Yes, okay, good?

0:41:34.520 --> 0:41:36.839
<v Speaker 2>Let me just send with this please please please, Because

0:41:36.840 --> 0:41:38.400
<v Speaker 2>I see it in your eyes, which is why I

0:41:38.400 --> 0:41:40.799
<v Speaker 2>approach so many people. I'm going to be around quite

0:41:40.800 --> 0:41:43.560
<v Speaker 2>a bit. I actually am so happy this is happening

0:41:43.600 --> 0:41:44.879
<v Speaker 2>because I get to say it out loud. I send

0:41:44.920 --> 0:41:46.080
<v Speaker 2>this to you in person. Now I want to say

0:41:46.120 --> 0:41:50.240
<v Speaker 2>it out loud. The conference you've created has become the newest,

0:41:50.320 --> 0:41:53.600
<v Speaker 2>most important conference in our industry. That's an incredible accomplishment

0:41:53.640 --> 0:41:55.680
<v Speaker 2>in what is fucking two minutes? What is this year?

0:41:55.719 --> 0:41:55.959
<v Speaker 3>Three?

0:41:56.280 --> 0:41:58.080
<v Speaker 1>It's going to be the three yees.

0:41:58.160 --> 0:42:01.080
<v Speaker 2>Correct, It's absurd what you've become published you and your partners.

0:42:02.360 --> 0:42:04.040
<v Speaker 2>I'm going to be around a lot more this year

0:42:04.040 --> 0:42:06.560
<v Speaker 2>because I'm allocating more time, because it's that important. If

0:42:06.560 --> 0:42:09.280
<v Speaker 2>you happen to see me, like walking in the hotel wherever,

0:42:09.560 --> 0:42:11.600
<v Speaker 2>and you want to say hello. Please say hello. Relationships

0:42:11.640 --> 0:42:12.360
<v Speaker 2>are everything.

0:42:13.160 --> 0:42:14.799
<v Speaker 1>We make sure you have to connect with the right

0:42:14.840 --> 0:42:17.160
<v Speaker 1>people and then connect with the right one and this

0:42:17.320 --> 0:42:19.880
<v Speaker 1>is you for sure. Gary, appreciate you. Thank you very

0:42:19.960 --> 0:42:25.360
<v Speaker 1>much for mind see you by. Thanks for tuning in everyone.

0:42:25.640 --> 0:42:28.520
<v Speaker 1>Once again, I'm your host, Christian Moho. If you have

0:42:28.560 --> 0:42:31.600
<v Speaker 1>a question or suggestion to me, reach out, send me

0:42:31.640 --> 0:42:35.600
<v Speaker 1>a d M on LinkedIn. If you're courious to learn

0:42:35.600 --> 0:42:38.400
<v Speaker 1>more about Possible, sign up for our newsletter, or if

0:42:38.440 --> 0:42:40.720
<v Speaker 1>you want to join us at the Possible Show in Miami,

0:42:41.120 --> 0:42:45.280
<v Speaker 1>visit possibleevent dot com. Possible Now is a co production

0:42:45.360 --> 0:42:49.800
<v Speaker 1>of iHeartMedia and Possible. Our executive producers are Ryan Martz

0:42:49.840 --> 0:42:54.560
<v Speaker 1>and Yasmin Melendez. Our supervising producer is Meredith Barnes. Special

0:42:54.560 --> 0:42:58.319
<v Speaker 1>thanks to Colleen Lawrence Mac from our programming team. Our

0:42:58.440 --> 0:43:02.360
<v Speaker 1>theme music is composed by Anthony Keticoli. For more podcasts

0:43:02.400 --> 0:43:06.520
<v Speaker 1>from iHeart, visit the iHeart app Apple podcast, or wherever

0:43:06.560 --> 0:43:08.080
<v Speaker 1>you listen to your favorite shows.