1 00:00:02,440 --> 00:00:06,760 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. 2 00:00:07,720 --> 00:00:11,600 Speaker 2: This is Bloomberg Business of Sports. Business of Sports can 3 00:00:11,640 --> 00:00:14,240 Speaker 2: be intimidating for hard for a start to break into. 4 00:00:14,360 --> 00:00:17,319 Speaker 3: We really appreciate where our owners are actually there, you know, 5 00:00:17,400 --> 00:00:18,520 Speaker 3: with us through the journey. 6 00:00:18,520 --> 00:00:22,239 Speaker 1: Teams ours especially been very intentional to diversify at all 7 00:00:22,320 --> 00:00:23,079 Speaker 1: levels of the company. 8 00:00:23,160 --> 00:00:25,560 Speaker 3: Eybe, We're in the golden gears for the NFL and 9 00:00:25,680 --> 00:00:26,360 Speaker 3: college football. 10 00:00:26,440 --> 00:00:29,440 Speaker 4: Our demographic reach has continued to explode. 11 00:00:29,560 --> 00:00:33,200 Speaker 5: This is going to be really unlocking the streaming platform 12 00:00:33,280 --> 00:00:34,240 Speaker 5: for sports fans. 13 00:00:34,320 --> 00:00:36,800 Speaker 6: Sports evaluations arising. We'll see when they peak. 14 00:00:36,840 --> 00:00:39,440 Speaker 2: You don't have to be the best in your sports 15 00:00:39,479 --> 00:00:43,640 Speaker 2: to make a whole ton of money. Bloomberg Business of 16 00:00:43,680 --> 00:00:49,960 Speaker 2: Sports from Bloomberg Radio. This is the Bloomberg Business of 17 00:00:50,000 --> 00:00:52,360 Speaker 2: Sports show. Well, we explore the big money issues in 18 00:00:52,400 --> 00:00:53,120 Speaker 2: the world sports. 19 00:00:53,159 --> 00:00:55,560 Speaker 3: So I'm Michael Barr, I'm Scarlett Fool, and I'm Damian 20 00:00:55,600 --> 00:00:56,080 Speaker 3: sas Hour. 21 00:00:56,200 --> 00:00:58,120 Speaker 2: Coming up on the show, we take a look at 22 00:00:58,120 --> 00:01:01,800 Speaker 2: women's hockey with Amy Sheer. She senior vice president of 23 00:01:01,880 --> 00:01:05,680 Speaker 2: business Operations for the Professional Women's Hockey League. 24 00:01:06,080 --> 00:01:08,520 Speaker 1: The league just wrapped up its first season and is 25 00:01:08,560 --> 00:01:10,960 Speaker 1: now into its playoffs. We talked with Amy about this 26 00:01:11,000 --> 00:01:13,919 Speaker 1: past year and the PWHL's potential for growth. 27 00:01:14,000 --> 00:01:16,760 Speaker 7: It's been a long burn and now I think people 28 00:01:16,760 --> 00:01:19,720 Speaker 7: are finally caught on and it's great to see whether 29 00:01:19,720 --> 00:01:23,160 Speaker 7: it's WNBA and WSL and of course the PWHL arena 30 00:01:23,280 --> 00:01:26,200 Speaker 7: selling out and people enjoying themselves and appreciate the talent 31 00:01:26,240 --> 00:01:27,280 Speaker 7: and skill that these women have. 32 00:01:27,720 --> 00:01:31,200 Speaker 2: We also had to Miami and how's it becoming a 33 00:01:31,280 --> 00:01:35,240 Speaker 2: hot spot for F one racing. All that and more 34 00:01:35,440 --> 00:01:37,720 Speaker 2: is on the way on the Bloomberg Business of Sports. 35 00:01:37,760 --> 00:01:41,839 Speaker 2: But first, the NFL poised to let team sell thirty 36 00:01:41,920 --> 00:01:46,640 Speaker 2: percent of their stakes to private equity. That's a big 37 00:01:46,760 --> 00:01:49,480 Speaker 2: dug on deal to talk with us about that, You 38 00:01:49,760 --> 00:01:53,240 Speaker 2: know him, old friend of the show business of sports 39 00:01:53,320 --> 00:01:58,080 Speaker 2: reporter Randall Williams. Welcome, sir to the Bloomberg Business of Sports. 40 00:01:58,200 --> 00:01:59,960 Speaker 6: Thank you. That was a hell of an interest. 41 00:02:00,280 --> 00:02:02,320 Speaker 2: Well, you know, man, because you're a hell of a guy. 42 00:02:04,640 --> 00:02:07,560 Speaker 2: This is big. I mean thirty percent of the stakes 43 00:02:07,560 --> 00:02:08,440 Speaker 2: to private equity. 44 00:02:09,040 --> 00:02:12,000 Speaker 6: Absolutely, So it's thirty percent in terms of total of 45 00:02:12,000 --> 00:02:14,680 Speaker 6: a team. So one private equity firm can earn ten 46 00:02:14,919 --> 00:02:17,640 Speaker 6: can own ten percent, and then two more can come in, 47 00:02:17,680 --> 00:02:20,720 Speaker 6: so you could have three firms that own ten percent each, which. 48 00:02:20,520 --> 00:02:23,800 Speaker 1: Equals thirty And of course this is according to people 49 00:02:23,880 --> 00:02:25,920 Speaker 1: who are familiar with the matter. None of this is 50 00:02:26,240 --> 00:02:29,560 Speaker 1: a done deal just yet. Randall, You've been reporting on 51 00:02:29,600 --> 00:02:31,679 Speaker 1: this for a while. This has been a serious consideration 52 00:02:31,800 --> 00:02:35,480 Speaker 1: for the NFL to allow private equity to invest in teams, 53 00:02:35,720 --> 00:02:37,880 Speaker 1: and it's been a consideration for the last two years. 54 00:02:38,639 --> 00:02:42,120 Speaker 1: What change or what's changing that has moved the timetable 55 00:02:42,200 --> 00:02:44,519 Speaker 1: to something where it's more feasible Now, Well. 56 00:02:44,360 --> 00:02:46,640 Speaker 6: The business is growing, and I think that's that's just 57 00:02:46,680 --> 00:02:49,720 Speaker 6: the crux of it. When valuations a rising and you're watching. 58 00:02:50,200 --> 00:02:52,440 Speaker 6: So we go back to the last sale. The Washington 59 00:02:52,440 --> 00:02:56,760 Speaker 6: commanders six billion dollars. Whoever goes up against that, whoever's 60 00:02:56,880 --> 00:02:59,280 Speaker 6: next five billion dollars is a lot of money for 61 00:02:59,320 --> 00:03:01,360 Speaker 6: an NFL own or a new NFL owner. You have 62 00:03:01,360 --> 00:03:04,680 Speaker 6: to have thirty percent of that. So whatever that number is, 63 00:03:04,800 --> 00:03:08,200 Speaker 6: let's I think twenty five percent of six billion is 64 00:03:08,240 --> 00:03:10,280 Speaker 6: one point five and then you add whatever the five 65 00:03:10,280 --> 00:03:12,119 Speaker 6: percent number is. There aren't a lot of people who 66 00:03:12,120 --> 00:03:15,480 Speaker 6: can offer up over a billion dollars in cash right away. 67 00:03:15,720 --> 00:03:18,720 Speaker 6: Private equity helps with that. If Josh Harris Josh Harris 68 00:03:18,760 --> 00:03:21,919 Speaker 6: had a huge ownership group. That wasn't the case with Penner. 69 00:03:21,960 --> 00:03:23,799 Speaker 6: I believe his ownership group was around six to eight. 70 00:03:23,800 --> 00:03:25,520 Speaker 6: That's not a lot of people. If you have fifteen 71 00:03:25,560 --> 00:03:28,480 Speaker 6: sixteen people, that means you could argue that someone's struggling 72 00:03:28,520 --> 00:03:31,680 Speaker 6: for cash. And so over time, I think the owners 73 00:03:31,680 --> 00:03:33,359 Speaker 6: are looking at this as well as the state taxes 74 00:03:33,360 --> 00:03:35,960 Speaker 6: as well as stadium development, and this is a way 75 00:03:36,000 --> 00:03:38,760 Speaker 6: that you can have a party come in, bring in 76 00:03:38,800 --> 00:03:40,800 Speaker 6: their cash and I'd say get out of the way 77 00:03:40,840 --> 00:03:42,760 Speaker 6: for a little bit, be quiet and just happy that 78 00:03:42,800 --> 00:03:45,800 Speaker 6: they helped build a stadium. And I think owners are 79 00:03:45,840 --> 00:03:46,920 Speaker 6: becoming more comfortable with that. 80 00:03:47,440 --> 00:03:49,640 Speaker 3: Well, you know Randall's twenty, you stay hurting for money. 81 00:03:49,680 --> 00:03:52,320 Speaker 3: Because I'm looking at the committee the NFL is put 82 00:03:52,360 --> 00:03:55,720 Speaker 3: together that's going to determine or at least present their 83 00:03:55,760 --> 00:03:58,200 Speaker 3: findings in Nashville on the twentieth of May. I'm looking 84 00:03:58,240 --> 00:04:02,240 Speaker 3: at names like Robert Crab, Jimmy has LAMARKA Blank, I'm 85 00:04:02,280 --> 00:04:04,360 Speaker 3: looking at Clark Hunt and we know what just happens 86 00:04:04,400 --> 00:04:07,360 Speaker 3: in Kansas City that they were unsuccessful in their bid 87 00:04:06,800 --> 00:04:10,000 Speaker 3: to build or to get state support for a new stadium. 88 00:04:10,200 --> 00:04:12,360 Speaker 3: Talk to us a little bit about how private equity 89 00:04:12,400 --> 00:04:14,880 Speaker 3: ownership can change all that can allow some of these 90 00:04:14,920 --> 00:04:19,000 Speaker 3: teams to invest in their franchise, to perhaps build stadiums 91 00:04:19,000 --> 00:04:20,839 Speaker 3: without having to lean on the taxpayer. 92 00:04:21,160 --> 00:04:23,600 Speaker 6: This is a great example Clark Hunt specifically, because I've 93 00:04:23,600 --> 00:04:25,640 Speaker 6: spoken to him twice over the last three months and 94 00:04:25,680 --> 00:04:28,560 Speaker 6: he has said that the number one thing that this 95 00:04:28,560 --> 00:04:30,479 Speaker 6: can help with, or the first thing that he has said, 96 00:04:30,560 --> 00:04:32,719 Speaker 6: is stadium development. And so if you look at the 97 00:04:32,760 --> 00:04:36,120 Speaker 6: Chiefs deal, specifically the Chiefs, I believe those renovations were 98 00:04:36,120 --> 00:04:39,240 Speaker 6: eight hundred million. Clark Hunt, in the Hunt family, we're 99 00:04:39,279 --> 00:04:42,359 Speaker 6: going to offer three hundred million. Well, I'm sure the 100 00:04:42,360 --> 00:04:45,839 Speaker 6: sport co evaluations is probably around four to five billion dollars. 101 00:04:46,279 --> 00:04:49,320 Speaker 6: A private equity firm could come in and if it's 102 00:04:49,320 --> 00:04:51,040 Speaker 6: fort to five billion, ten percent of that is four 103 00:04:51,120 --> 00:04:53,480 Speaker 6: hundred to five hundred million that covers it. So now 104 00:04:53,480 --> 00:04:55,320 Speaker 6: it's like, okay, you sell a piece of the team. 105 00:04:55,360 --> 00:04:58,200 Speaker 6: Now Clark told me they're not interested in selling a 106 00:04:58,240 --> 00:05:00,560 Speaker 6: piece of the team, and there are lot of families 107 00:05:00,560 --> 00:05:03,560 Speaker 6: that may not be. But if there is a way, 108 00:05:03,680 --> 00:05:05,839 Speaker 6: or you want to sell a stake, this is how 109 00:05:05,880 --> 00:05:08,080 Speaker 6: you afford your next stadium. 110 00:05:08,120 --> 00:05:08,560 Speaker 2: Renovation. 111 00:05:08,760 --> 00:05:10,880 Speaker 6: This is how you do it. And there's a lot 112 00:05:10,880 --> 00:05:14,760 Speaker 6: of stadium development projects because people are looking for ways 113 00:05:15,160 --> 00:05:18,120 Speaker 6: to fill the stadiums to bring people to their cities. 114 00:05:18,279 --> 00:05:20,120 Speaker 6: Outside of just NFL games, there's only eight to nine 115 00:05:20,160 --> 00:05:21,520 Speaker 6: home games a year. What do you do when those 116 00:05:21,560 --> 00:05:22,680 Speaker 6: when you're not during the season. 117 00:05:23,600 --> 00:05:26,520 Speaker 2: By the way, speaking of the NFL, New York Jets 118 00:05:26,600 --> 00:05:31,039 Speaker 2: quarterback Aaron Rodgers, don't laugh, folks. He says flag football 119 00:05:31,120 --> 00:05:34,960 Speaker 2: might be his next chapter. That's becoming Randull a big deal. 120 00:05:35,000 --> 00:05:38,680 Speaker 6: Also, yeah, flag football is one of the NFL's primary focuses. 121 00:05:38,720 --> 00:05:40,559 Speaker 6: There's you know, it's going to make its Olympic debut 122 00:05:40,600 --> 00:05:42,520 Speaker 6: in twenty twenty eight. There's a bunch of NFL players 123 00:05:42,520 --> 00:05:45,559 Speaker 6: who are interested because imagine you're going into the NFL 124 00:05:45,600 --> 00:05:47,880 Speaker 6: Hall of Fame and you are the first Olympic gold 125 00:05:47,880 --> 00:05:51,839 Speaker 6: medal winner. Now, I don't know how Aaron Rodgers is 126 00:05:51,880 --> 00:05:54,360 Speaker 6: going to age. He is one of the greatest throwers 127 00:05:54,360 --> 00:05:57,800 Speaker 6: of the football ever, but we'll have to see. I mean, 128 00:05:57,880 --> 00:05:59,400 Speaker 6: I think it's interesting that he put his name in 129 00:05:59,440 --> 00:06:01,719 Speaker 6: the hat because if you ask any of the receivers 130 00:06:01,760 --> 00:06:04,320 Speaker 6: who he's throwing the ball to, they'll tell you he's 131 00:06:04,360 --> 00:06:04,839 Speaker 6: the greatest. 132 00:06:04,920 --> 00:06:06,720 Speaker 1: So we talk a little bit more about flag football, 133 00:06:06,720 --> 00:06:09,320 Speaker 1: because when I think of football, I think about kids 134 00:06:09,320 --> 00:06:11,400 Speaker 1: playing the sport and I think about high schools. I 135 00:06:11,440 --> 00:06:13,719 Speaker 1: don't think about this being a professional sport. 136 00:06:13,920 --> 00:06:16,320 Speaker 6: That's true for now. I think flag football has some 137 00:06:16,360 --> 00:06:19,599 Speaker 6: growing to do at the grassroots level, and eventually when 138 00:06:19,720 --> 00:06:21,960 Speaker 6: if slash, when it becomes a college sport, then there's 139 00:06:22,000 --> 00:06:24,040 Speaker 6: going to be some professional interest one hundred percent. Now 140 00:06:24,040 --> 00:06:28,240 Speaker 6: it's years away, but the Olympics serve as the moment 141 00:06:28,520 --> 00:06:30,920 Speaker 6: for this to be a trampoline moment, I would say. 142 00:06:31,240 --> 00:06:33,520 Speaker 6: And so if Patrick Mahomes is playing it, and whoever 143 00:06:33,560 --> 00:06:35,200 Speaker 6: the women who are going to be on that team 144 00:06:35,200 --> 00:06:37,640 Speaker 6: are playing it, that's going to make some girls and 145 00:06:37,839 --> 00:06:40,080 Speaker 6: who are looking at this and being like I want 146 00:06:40,080 --> 00:06:42,600 Speaker 6: to play next. So, if you're an NFL owner, there's 147 00:06:42,640 --> 00:06:44,920 Speaker 6: this eight week period I would say after the NFL 148 00:06:45,040 --> 00:06:48,080 Speaker 6: Draft where nothing in the NFL really happens. Why isn't 149 00:06:48,120 --> 00:06:49,880 Speaker 6: there a women's flag football league? 150 00:06:49,920 --> 00:06:50,000 Speaker 5: Now? 151 00:06:50,000 --> 00:06:51,600 Speaker 6: They're not in a place to do it right now 152 00:06:51,640 --> 00:06:55,400 Speaker 6: because quite frankly, there's not enough varsity programs in high schools. 153 00:06:55,440 --> 00:06:58,440 Speaker 6: There aren't even enough college programs in colleges so it 154 00:06:58,440 --> 00:07:01,359 Speaker 6: doesn't make sense. But in a deck maybe fifteen years 155 00:07:01,360 --> 00:07:04,120 Speaker 6: when this is growing tremendously. It's a cheap. It's a 156 00:07:04,200 --> 00:07:06,680 Speaker 6: cheap sport to play. You just need flax cleats. 157 00:07:06,320 --> 00:07:06,839 Speaker 2: And a ball. 158 00:07:07,640 --> 00:07:10,560 Speaker 6: Why not why not have a professional women's flag football league? No, 159 00:07:10,560 --> 00:07:13,120 Speaker 6: not again, this is not being discussed by the NFL. 160 00:07:13,160 --> 00:07:16,040 Speaker 6: I haven't reported this. I'm just speaking from a business perspective. 161 00:07:16,040 --> 00:07:18,360 Speaker 6: That is an idea that maybe the league could consider 162 00:07:18,360 --> 00:07:18,840 Speaker 6: in the future. 163 00:07:19,560 --> 00:07:21,040 Speaker 3: Now, Randall, you hit the nail on the head there 164 00:07:21,040 --> 00:07:23,440 Speaker 3: for me. I mean to clarify. We're talking about women's 165 00:07:23,440 --> 00:07:26,000 Speaker 3: flag football. And I don't know Scarlett, if you're aware, 166 00:07:26,080 --> 00:07:30,480 Speaker 3: but high school women's flag football is huge in the 167 00:07:30,520 --> 00:07:33,280 Speaker 3: Tri State area, now I mean Long Island. It's a 168 00:07:33,320 --> 00:07:36,480 Speaker 3: massive sport. New Jersey hasn't really kind of caught on 169 00:07:36,560 --> 00:07:38,640 Speaker 3: up here in Westchester, but for the New York Tried 170 00:07:38,680 --> 00:07:42,000 Speaker 3: State area, girls flag football has become a huge, huge sport. 171 00:07:42,040 --> 00:07:44,240 Speaker 3: And you know, I guess you know from my perspective, 172 00:07:44,280 --> 00:07:46,600 Speaker 3: is that what we're really talking about here, investing in 173 00:07:46,880 --> 00:07:48,760 Speaker 3: female sports and female flag football. 174 00:07:48,880 --> 00:07:51,080 Speaker 6: Well, this is that's how the NFL has to do it. 175 00:07:51,080 --> 00:07:53,800 Speaker 6: It doesn't make any sense in my humble opinion, to 176 00:07:53,880 --> 00:07:57,520 Speaker 6: do a men's flag football league. It just there's gonna 177 00:07:57,520 --> 00:07:59,120 Speaker 6: be people who are just gonna say, go play the men's. 178 00:07:59,120 --> 00:08:01,200 Speaker 6: If you're good enough to play flag, then just go 179 00:08:01,280 --> 00:08:03,560 Speaker 6: play the men's and women's. It's not gonna be looked 180 00:08:03,560 --> 00:08:06,240 Speaker 6: at that way because I don't know if there's an 181 00:08:06,280 --> 00:08:09,400 Speaker 6: appetite for consumers to watch women hit each other the 182 00:08:09,440 --> 00:08:11,840 Speaker 6: same way that men do in football. But I would 183 00:08:11,840 --> 00:08:14,520 Speaker 6: watch a women's flag football league from May until July 184 00:08:14,600 --> 00:08:16,720 Speaker 6: when training camp starts, and then go into that and 185 00:08:16,960 --> 00:08:18,960 Speaker 6: you connect it to the franchise. Is similar to how 186 00:08:18,960 --> 00:08:23,400 Speaker 6: the NBA and the WNBA works. Now again, the valuations 187 00:08:23,400 --> 00:08:25,040 Speaker 6: and what the price of the teams would be, and 188 00:08:25,040 --> 00:08:26,640 Speaker 6: where they would play and things like that. I have 189 00:08:26,800 --> 00:08:30,000 Speaker 6: no idea, but this is how the NFL can get 190 00:08:30,000 --> 00:08:33,760 Speaker 6: into women's sports more authentically than they've already done it 191 00:08:33,960 --> 00:08:36,360 Speaker 6: the consumer side of things, I think, you know they're 192 00:08:36,360 --> 00:08:39,160 Speaker 6: doing things with jerseys and apparel and Taylor Swift and 193 00:08:39,160 --> 00:08:43,000 Speaker 6: blah blah blah blah. But what if what if you 194 00:08:43,040 --> 00:08:44,240 Speaker 6: have a women's flag football league? 195 00:08:44,280 --> 00:08:46,400 Speaker 1: This is grassroots exactly. 196 00:08:46,280 --> 00:08:50,640 Speaker 2: By the way, the NBA, they're like, yeah, broadcast us 197 00:08:50,720 --> 00:08:54,880 Speaker 2: because we're talking about a seventy six billion dollar win 198 00:08:55,040 --> 00:08:56,600 Speaker 2: fall for new TV rights. 199 00:08:57,000 --> 00:09:00,400 Speaker 6: Yes, Lucas Shaw reported that there's a couple things that 200 00:09:00,440 --> 00:09:03,400 Speaker 6: are in limbo right now. No deal is quite final yet, 201 00:09:03,520 --> 00:09:07,240 Speaker 6: but you know, the NBA is currently figuring out whether 202 00:09:07,280 --> 00:09:11,840 Speaker 6: it's going to be Warner Brothers, Discovery or NBC. 203 00:09:12,720 --> 00:09:16,440 Speaker 1: Okay, and you know, this is obviously the big deal, 204 00:09:16,520 --> 00:09:18,880 Speaker 1: the big contract everyone's looking for that will kind of 205 00:09:18,920 --> 00:09:22,760 Speaker 1: reset the levels of sports franchises because of this media deal. 206 00:09:23,120 --> 00:09:25,720 Speaker 1: And one thing a lot of people are talking about 207 00:09:25,800 --> 00:09:28,480 Speaker 1: is once this deal gets struck, the NBA is going 208 00:09:28,520 --> 00:09:31,560 Speaker 1: to move forward with expansion, Yes, and that will be 209 00:09:31,760 --> 00:09:34,560 Speaker 1: very lucrative for existing team owners. Can you walk us 210 00:09:34,559 --> 00:09:36,439 Speaker 1: through how that might look so. 211 00:09:36,440 --> 00:09:39,640 Speaker 6: Once the media deal is done. I asked Adam Silver 212 00:09:39,640 --> 00:09:41,640 Speaker 6: about this probably about a month ago, and he said, 213 00:09:41,720 --> 00:09:44,079 Speaker 6: typically what they do is they form a board of governors, 214 00:09:44,320 --> 00:09:47,400 Speaker 6: a committee similar to how the NFL has this one 215 00:09:47,400 --> 00:09:50,240 Speaker 6: that has been evaluating the ownership rules. I would imagine 216 00:09:50,280 --> 00:09:52,520 Speaker 6: that the NBA is going to have four to six 217 00:09:52,559 --> 00:09:54,839 Speaker 6: owners who are going to map out the process. And 218 00:09:54,920 --> 00:09:57,720 Speaker 6: everyone has said it's going to be Vegas, Seattle, whatever 219 00:09:57,760 --> 00:09:59,760 Speaker 6: the cities those are the two favorites that everyone's been 220 00:09:59,760 --> 00:10:03,560 Speaker 6: talking about, But the NBA has not said that outright, 221 00:10:03,640 --> 00:10:05,120 Speaker 6: and I don't think they will because there's a number 222 00:10:05,160 --> 00:10:06,800 Speaker 6: of cities that are interested. It could be Nashville, it 223 00:10:06,800 --> 00:10:08,760 Speaker 6: could be Mexico City, it could be what name a 224 00:10:08,800 --> 00:10:09,200 Speaker 6: city that you. 225 00:10:09,280 --> 00:10:10,760 Speaker 1: Want to see city that'd be interesting. 226 00:10:10,840 --> 00:10:13,480 Speaker 6: Well, look, you want to talk about international, there's I 227 00:10:13,480 --> 00:10:16,199 Speaker 6: think Mexico City's where it could happen. I don't I 228 00:10:16,240 --> 00:10:18,200 Speaker 6: don't know who's going to who would be the buyer 229 00:10:18,240 --> 00:10:21,480 Speaker 6: or anything like that, but I would expect if I 230 00:10:21,520 --> 00:10:24,760 Speaker 6: was guessing, I think that when the NBA media deal closes, 231 00:10:24,840 --> 00:10:27,719 Speaker 6: and after the Olympics happened, maybe sometime next year, is 232 00:10:27,760 --> 00:10:31,640 Speaker 6: the official Hey we're expanding. Start putting in your bidding process, 233 00:10:31,840 --> 00:10:33,840 Speaker 6: get your ownership groups together, et cetera, et cetera. But 234 00:10:34,640 --> 00:10:36,080 Speaker 6: I don't think that you know the media deal, and 235 00:10:36,120 --> 00:10:38,280 Speaker 6: let's say the media deal closes this week. I don't 236 00:10:38,280 --> 00:10:40,560 Speaker 6: think Adam Silver gets on a podium in October or 237 00:10:40,600 --> 00:10:42,840 Speaker 6: in September and says we're expanding. I think it takes 238 00:10:42,840 --> 00:10:43,719 Speaker 6: a little longer than that. 239 00:10:44,520 --> 00:10:46,679 Speaker 3: So Randall quarify for me. I mean the current the 240 00:10:47,000 --> 00:10:49,679 Speaker 3: NBA's current media deals are worth around twenty four billion. 241 00:10:49,720 --> 00:10:52,760 Speaker 3: That's around two point six billion dollars a year. I 242 00:10:52,840 --> 00:10:55,280 Speaker 3: believe what's the what's the widthper numbers here? Seventy six 243 00:10:55,360 --> 00:10:58,400 Speaker 3: b over eleven years. What's it about seven billion annually? 244 00:10:59,040 --> 00:11:02,480 Speaker 3: My question is who's it going to be? I mean, 245 00:11:02,600 --> 00:11:05,920 Speaker 3: obviously Turner and Disney have you know, dominated the NBA, 246 00:11:06,000 --> 00:11:08,400 Speaker 3: and they've been the primary partners. I mean, talk to 247 00:11:08,480 --> 00:11:09,880 Speaker 3: us a little bit about some of the new players 248 00:11:09,880 --> 00:11:10,720 Speaker 3: and what they're offering. 249 00:11:11,080 --> 00:11:14,400 Speaker 6: So sources have told me that the ESPN is is 250 00:11:14,400 --> 00:11:17,400 Speaker 6: still in. Amazon is still in, and these are these 251 00:11:17,440 --> 00:11:20,800 Speaker 6: are what I would call handshake agreements. And then the 252 00:11:20,920 --> 00:11:24,840 Speaker 6: NBC versus TNT will have to see everything that I've 253 00:11:24,920 --> 00:11:28,240 Speaker 6: called a bunch of people. It's up to I think 254 00:11:28,280 --> 00:11:30,920 Speaker 6: it's just a bidding war right now. But Amazon is 255 00:11:30,920 --> 00:11:34,000 Speaker 6: going to be from what I've reported, Amazon is going 256 00:11:34,000 --> 00:11:36,800 Speaker 6: to be a new partner. How that shakes out, we'll 257 00:11:36,800 --> 00:11:39,079 Speaker 6: have to see. If you look at how Amazon has 258 00:11:39,360 --> 00:11:41,000 Speaker 6: handled the NFL, I think there's a lot of people 259 00:11:41,040 --> 00:11:43,679 Speaker 6: who are happy with that It's reached younger audiences. They 260 00:11:43,679 --> 00:11:46,920 Speaker 6: have these alternative broadcasts. I think, you know, Amazon's going 261 00:11:46,960 --> 00:11:50,160 Speaker 6: to do something similar with the NBA, assuming that nothing 262 00:11:50,200 --> 00:11:50,840 Speaker 6: falls apart. 263 00:11:51,080 --> 00:11:53,480 Speaker 1: You mentioned a couple of names that have already been 264 00:11:53,520 --> 00:11:57,280 Speaker 1: in discussions for their own sports streaming service. How would 265 00:11:57,280 --> 00:11:59,800 Speaker 1: that work with this with this NBA media deal. 266 00:12:00,120 --> 00:12:02,120 Speaker 6: Well, I've been told that they did not go to 267 00:12:02,200 --> 00:12:03,480 Speaker 6: negotiations together. 268 00:12:04,280 --> 00:12:05,800 Speaker 1: They're bidding against each other. 269 00:12:05,880 --> 00:12:07,439 Speaker 6: And so you could argue that I would just say, 270 00:12:07,440 --> 00:12:10,240 Speaker 6: they're going by themselves. Each everyone, everyone is presenting their 271 00:12:10,280 --> 00:12:13,880 Speaker 6: own form of we're going to do the NBA by themselves. 272 00:12:14,160 --> 00:12:16,600 Speaker 6: How that factors in in terms of the I can't 273 00:12:16,600 --> 00:12:18,440 Speaker 6: remember what spoolu is, I think is what people are 274 00:12:18,440 --> 00:12:18,840 Speaker 6: calling it. 275 00:12:19,400 --> 00:12:20,080 Speaker 2: Well, have to see. 276 00:12:20,120 --> 00:12:22,600 Speaker 6: I mean, the interesting thing about when spoolu was announced 277 00:12:22,600 --> 00:12:24,880 Speaker 6: is you had people from the NBA and the NFL 278 00:12:24,880 --> 00:12:26,760 Speaker 6: come out and both say we knew nothing about it. 279 00:12:27,200 --> 00:12:32,439 Speaker 6: And from a partner perspective, that's a huge It was 280 00:12:32,440 --> 00:12:34,880 Speaker 6: a huge shock to everyone. Yeah, because it could have 281 00:12:35,000 --> 00:12:39,920 Speaker 6: threatened the media negotiation process. Now, I think from an 282 00:12:40,120 --> 00:12:42,040 Speaker 6: esp interrossective for some of the parties that are involved 283 00:12:42,080 --> 00:12:43,600 Speaker 6: in this, they said, hey, we're going to market by 284 00:12:43,600 --> 00:12:46,000 Speaker 6: ourselves and then we'll figure it out after. So whatever 285 00:12:46,080 --> 00:12:48,840 Speaker 6: happens with SPOOLU and the Three Headed Monster that's that's 286 00:12:48,840 --> 00:12:52,040 Speaker 6: coming together. We're just gonna have to wait and see our. 287 00:12:51,880 --> 00:12:55,400 Speaker 2: Thanks to Bloomberg and US sports business reporter Randa Williams. 288 00:12:55,520 --> 00:12:58,520 Speaker 2: Up next, we turned at F one and Miami. You're 289 00:12:58,520 --> 00:13:02,360 Speaker 2: listening to the Bloomberginess of Sports from Bloomberg Radio. From 290 00:13:02,360 --> 00:13:08,680 Speaker 2: around the world. You're listening to Bloomberg Business of Sports 291 00:13:08,920 --> 00:13:13,600 Speaker 2: from Bloomberg Radio. This is the Bloomberg Business of Sports show. 292 00:13:13,800 --> 00:13:16,440 Speaker 2: We explore the big money issues in the world of sports. 293 00:13:16,520 --> 00:13:20,000 Speaker 2: I'm Michael Barr along with Scarlett Foo and Damian Sasaur. 294 00:13:20,559 --> 00:13:23,240 Speaker 2: Formula one racing in Miami is on the rise. The 295 00:13:23,280 --> 00:13:27,000 Speaker 2: city just hosted its third F one Grand Prix and 296 00:13:27,080 --> 00:13:29,640 Speaker 2: it was a sellout. To take us through the big 297 00:13:29,679 --> 00:13:32,720 Speaker 2: money in F one that Miami is looking to tap into, 298 00:13:33,080 --> 00:13:36,680 Speaker 2: we welcome Bloomberg Pursuits Auto columnist Hannah Elliott. 299 00:13:36,960 --> 00:13:38,720 Speaker 5: Hello, thank you for having me. 300 00:13:39,120 --> 00:13:43,480 Speaker 2: I love this man F one Miami. I could go 301 00:13:43,559 --> 00:13:46,600 Speaker 2: on and on and on. It is nice to see 302 00:13:46,640 --> 00:13:50,840 Speaker 2: that Max verse Stappin just tearing up the course. Hannah. 303 00:13:50,920 --> 00:13:53,400 Speaker 5: Yeah, you know, I have to say, of course we 304 00:13:53,559 --> 00:13:57,840 Speaker 5: all have loved watching Max dominate this season, but it 305 00:13:57,960 --> 00:14:01,319 Speaker 5: was honestly also really nice, nice to see somebody else 306 00:14:01,520 --> 00:14:04,600 Speaker 5: at the top of the winners podium this time. I'm 307 00:14:04,640 --> 00:14:06,960 Speaker 5: not gonna lie and nothing against Max, but I was 308 00:14:07,000 --> 00:14:09,679 Speaker 5: so happy to see Lando Norris up there, and it 309 00:14:09,720 --> 00:14:12,560 Speaker 5: was his first ever Formula One victory, so that's a 310 00:14:12,559 --> 00:14:13,000 Speaker 5: big deal. 311 00:14:13,720 --> 00:14:16,400 Speaker 1: It's a big deal certainly for those who followed the 312 00:14:16,480 --> 00:14:19,160 Speaker 1: race and who follow the sport. But I noticed in 313 00:14:19,240 --> 00:14:23,240 Speaker 1: looking at a picture of the winners, you have over 314 00:14:23,280 --> 00:14:26,320 Speaker 1: Stapping in second place, you have Lando Norris in first place, 315 00:14:26,360 --> 00:14:28,680 Speaker 1: and then in third place is and I'm gonna say 316 00:14:28,680 --> 00:14:31,280 Speaker 1: his name incorrectly, so forgive my French, but Charles Leclair 317 00:14:31,400 --> 00:14:34,760 Speaker 1: of Monaco. We're the Americans, Hannah. 318 00:14:34,840 --> 00:14:38,200 Speaker 5: That's a great question, and there is an American driver 319 00:14:39,200 --> 00:14:42,880 Speaker 5: logan sergeant. Of course he's back in the pack. To 320 00:14:42,920 --> 00:14:45,280 Speaker 5: answer your question, he's back in the pack. But I 321 00:14:45,360 --> 00:14:47,400 Speaker 5: know what you're really asking is why don't we have 322 00:14:47,480 --> 00:14:50,240 Speaker 5: some really prominent American drivers. And that's a great question, 323 00:14:50,560 --> 00:14:52,280 Speaker 5: and I think it really just goes back to the 324 00:14:52,360 --> 00:14:57,120 Speaker 5: roots of Formula One, which is extremely European. And you know, 325 00:14:57,240 --> 00:15:00,200 Speaker 5: Americans have always had NASCAR, We've had Indy cars, so 326 00:15:00,280 --> 00:15:03,880 Speaker 5: our drivers are really brought up in those racing series 327 00:15:03,920 --> 00:15:07,160 Speaker 5: and those championships, and you know, Americans in F one 328 00:15:07,320 --> 00:15:12,400 Speaker 5: is a relatively new thing. We of course love sports, 329 00:15:12,440 --> 00:15:14,360 Speaker 5: but this is really kind of new and it takes 330 00:15:14,360 --> 00:15:17,880 Speaker 5: some time to develop racers that could be on the 331 00:15:17,920 --> 00:15:21,160 Speaker 5: winning level. So give it time. I think we're going 332 00:15:21,200 --> 00:15:24,320 Speaker 5: to see more and more. It's great to see Logan 333 00:15:24,360 --> 00:15:27,920 Speaker 5: out there competing. And you know I should mention, of 334 00:15:27,960 --> 00:15:30,560 Speaker 5: course I have to mention Mario Andretti from back in 335 00:15:30,600 --> 00:15:33,040 Speaker 5: the day in the seventies was an American driver that 336 00:15:33,200 --> 00:15:36,040 Speaker 5: was really successful. But yeah, we need some new ones, 337 00:15:36,080 --> 00:15:36,640 Speaker 5: don't we. 338 00:15:36,640 --> 00:15:39,000 Speaker 3: Well, you know what I will say, Scarlett there, I'll 339 00:15:39,000 --> 00:15:41,240 Speaker 3: tell you where the Americans are. Zach Brown, the CEO 340 00:15:41,280 --> 00:15:44,960 Speaker 3: of McLaren Lando Norris is he is. He's a California boy. 341 00:15:45,000 --> 00:15:45,400 Speaker 2: Done good. 342 00:15:45,480 --> 00:15:47,680 Speaker 3: I mean, so you know there are some Americans about. 343 00:15:47,680 --> 00:15:49,720 Speaker 3: But you know, just speaking of American and it's roll 344 00:15:49,760 --> 00:15:52,360 Speaker 3: with n F one now. I mean, you know, Hannah, 345 00:15:52,400 --> 00:15:54,800 Speaker 3: you know we now have Miami, we have Las Vegas. 346 00:15:54,840 --> 00:15:55,560 Speaker 2: Yeah, we have Austin. 347 00:15:55,680 --> 00:15:56,120 Speaker 7: Yeah. 348 00:15:56,320 --> 00:15:58,440 Speaker 3: Talk to me about Carlones Beach. Talk to me about 349 00:15:58,480 --> 00:16:02,560 Speaker 3: what's going on around Miami. Talk to me about DJ Aoki, 350 00:16:02,800 --> 00:16:04,760 Speaker 3: Talk to me about the parties, the scene. I mean, 351 00:16:04,840 --> 00:16:06,600 Speaker 3: is Miami the one you want to go to. 352 00:16:06,920 --> 00:16:10,240 Speaker 5: Honestly, in Miami, the race is beside the point and 353 00:16:10,800 --> 00:16:14,240 Speaker 5: for most of the people there, it's just a massive party. 354 00:16:14,760 --> 00:16:17,480 Speaker 5: And I was there for four days and I'm still 355 00:16:17,480 --> 00:16:21,400 Speaker 5: trying to recover. It's a little bit of an assault 356 00:16:21,560 --> 00:16:29,080 Speaker 5: on the senses in terms of food, music, fashion, clothes. Hannah, 357 00:16:29,720 --> 00:16:30,040 Speaker 5: did you. 358 00:16:30,000 --> 00:16:32,200 Speaker 2: Get the four hundred dollars caviar topper on that? 359 00:16:32,600 --> 00:16:36,160 Speaker 5: You know, I don't think the Bloomberg expenses would cover 360 00:16:36,240 --> 00:16:39,560 Speaker 5: that for me. Unfortunately, I might get red flagged on that. 361 00:16:40,080 --> 00:16:42,640 Speaker 5: But yeah, we had the Carbone three thousand dollars a 362 00:16:42,720 --> 00:16:48,840 Speaker 5: seat dinners. It's Miami is really It's extremely expensive and glamorous. 363 00:16:48,840 --> 00:16:51,920 Speaker 5: But I have to say I was talking with Tyler Epp, 364 00:16:51,960 --> 00:16:54,320 Speaker 5: the president of the Miami Grand Prix, and he has 365 00:16:54,400 --> 00:16:59,400 Speaker 5: really focused on also making accessible options for families. And 366 00:16:59,440 --> 00:17:01,360 Speaker 5: I know that sound kind of crazy when we're talking 367 00:17:01,400 --> 00:17:04,080 Speaker 5: about Carbone, Beach and all of these really expensive dinners. 368 00:17:04,240 --> 00:17:07,600 Speaker 5: But at the race itself, there were food trucks, there 369 00:17:07,600 --> 00:17:10,960 Speaker 5: were hot dogs, you know, not everything was a two 370 00:17:11,040 --> 00:17:13,639 Speaker 5: hundred and eighty dollars lobster. Role. Of course, that is 371 00:17:13,680 --> 00:17:18,000 Speaker 5: what makes headlines, but you know, tickets were relatively affordable. 372 00:17:18,119 --> 00:17:22,040 Speaker 5: You could get in for under one hundred dollars. Actually, 373 00:17:22,119 --> 00:17:25,080 Speaker 5: Las Vegas is the more expensive race than Miami, and 374 00:17:25,119 --> 00:17:29,480 Speaker 5: Las Vegas actually has made Miami seem a little bit 375 00:17:29,520 --> 00:17:32,320 Speaker 5: more accessible for people who want to watch the budget 376 00:17:32,440 --> 00:17:35,880 Speaker 5: a little bit. I know this is all relative, we're 377 00:17:35,920 --> 00:17:39,560 Speaker 5: talking in relative terms. But yes, the headlines are the 378 00:17:39,560 --> 00:17:42,720 Speaker 5: really expensive dinners and the parties and you know Elon 379 00:17:42,880 --> 00:17:46,160 Speaker 5: Musk talking with you know, heads of State and Jeff 380 00:17:46,160 --> 00:17:50,320 Speaker 5: Bezos and Lauren Sanchez. Yes, that is all true. But 381 00:17:50,520 --> 00:17:52,639 Speaker 5: you know, for the average person who just wants to 382 00:17:52,680 --> 00:17:55,480 Speaker 5: go watch a race for a day, you can find 383 00:17:55,520 --> 00:17:58,280 Speaker 5: a way to go and keep the budget a lot 384 00:17:58,320 --> 00:17:59,920 Speaker 5: lower than those things. 385 00:18:00,119 --> 00:18:03,160 Speaker 1: I'm glad you bring up Las Vegas because it seems 386 00:18:03,200 --> 00:18:06,560 Speaker 1: like that the Formula one race put them on the 387 00:18:06,560 --> 00:18:08,840 Speaker 1: map in the sport in a different way than in Miami. 388 00:18:08,880 --> 00:18:11,679 Speaker 1: Because this was the third year that Miami hosted a 389 00:18:11,680 --> 00:18:14,679 Speaker 1: Formula one Grand Prix, and it felt like maybe some 390 00:18:14,720 --> 00:18:16,760 Speaker 1: of the excitement from the first year kind of died 391 00:18:16,800 --> 00:18:19,720 Speaker 1: down and there was a little bit of a hangover 392 00:18:19,800 --> 00:18:22,640 Speaker 1: the second year, and this third year, maybe third times 393 00:18:22,640 --> 00:18:25,920 Speaker 1: a charm things came kind of roaring back. In addition 394 00:18:26,040 --> 00:18:29,600 Speaker 1: to the cost differential between Miami and Las Vegas, what 395 00:18:29,960 --> 00:18:32,720 Speaker 1: can you compare and contrast what the event feels like 396 00:18:32,840 --> 00:18:33,840 Speaker 1: in each of these cities. 397 00:18:34,240 --> 00:18:37,480 Speaker 5: Yeah, that's a really really astute question, because you're right, 398 00:18:37,520 --> 00:18:41,640 Speaker 5: this is Miami's third year and Vegas had its first 399 00:18:41,680 --> 00:18:44,800 Speaker 5: year last year, and it did take a little bit 400 00:18:44,880 --> 00:18:48,640 Speaker 5: of the wind out of Miami's sales only because Las 401 00:18:48,800 --> 00:18:52,200 Speaker 5: Vegas is a night race. It happens at night, it's 402 00:18:52,440 --> 00:18:55,560 Speaker 5: literally through city streets, and it's on the strip at 403 00:18:55,640 --> 00:18:58,720 Speaker 5: the Las Vegas Strip, which means you don't even have 404 00:18:58,760 --> 00:19:00,879 Speaker 5: to get in a car to watch the race. You 405 00:19:00,920 --> 00:19:03,440 Speaker 5: can see the race from your hotel room. If you're 406 00:19:03,480 --> 00:19:06,280 Speaker 5: in a tower hotel, you can see it if you're 407 00:19:06,400 --> 00:19:10,879 Speaker 5: along the strip. In that way, it's an amazing venue 408 00:19:11,000 --> 00:19:13,840 Speaker 5: for a race. And also, as as you know, the 409 00:19:13,920 --> 00:19:16,879 Speaker 5: hospitality in Las Vegas is world class. The food in 410 00:19:16,960 --> 00:19:19,439 Speaker 5: Las Vegas is world class. So all of that is 411 00:19:19,480 --> 00:19:22,680 Speaker 5: a really nice environment for Oh, by the way, we're 412 00:19:22,680 --> 00:19:27,240 Speaker 5: going to watch a car race. Miami, by contrast, holds 413 00:19:27,280 --> 00:19:30,080 Speaker 5: their race in hard Rock Stadium where the Dolphins play, 414 00:19:30,400 --> 00:19:33,040 Speaker 5: which is sort of close to like Opa Loaca. If 415 00:19:33,040 --> 00:19:36,760 Speaker 5: you know that area at all. It's in a neighborhood 416 00:19:36,800 --> 00:19:40,959 Speaker 5: that is about It took me personally about ninety minutes 417 00:19:41,000 --> 00:19:43,800 Speaker 5: to get from South Beach to the stadium on Race 418 00:19:43,880 --> 00:19:48,760 Speaker 5: Dage tr So you know, it's a little bit of 419 00:19:48,800 --> 00:19:54,439 Speaker 5: a different logistically. Miami is more challenging. The race is 420 00:19:54,600 --> 00:19:58,320 Speaker 5: not in as glamorous a venue, to be honest. Some 421 00:19:58,400 --> 00:20:01,440 Speaker 5: of the track it's like a three point four mile track. 422 00:20:01,760 --> 00:20:03,920 Speaker 5: Some of the track is in like a parking lot 423 00:20:03,960 --> 00:20:08,080 Speaker 5: outside the stadium. So you know, Miami organizers have done 424 00:20:08,359 --> 00:20:12,240 Speaker 5: a lot to make it seem great, and it is great, 425 00:20:12,280 --> 00:20:14,919 Speaker 5: but it's just a little bit of a different vibe 426 00:20:14,960 --> 00:20:18,000 Speaker 5: than Vegas, which has this glamorous night race through the 427 00:20:18,040 --> 00:20:21,679 Speaker 5: streets of Las Vegas that anyone can easily see just 428 00:20:21,760 --> 00:20:25,480 Speaker 5: from your hotel room or from the strip. So logistics 429 00:20:25,480 --> 00:20:28,080 Speaker 5: in Miami are a little bit more challenging. And I 430 00:20:28,119 --> 00:20:31,800 Speaker 5: think you mentioned the softer sales in year two of Miami. 431 00:20:31,920 --> 00:20:34,879 Speaker 5: I think that is part of why we saw a 432 00:20:34,960 --> 00:20:39,040 Speaker 5: little bit of a cooling because also Miami is hot. 433 00:20:39,400 --> 00:20:43,280 Speaker 5: You know, that race started at four pm afternoon, so 434 00:20:43,560 --> 00:20:46,480 Speaker 5: it's it's just a little bit of a different thing. 435 00:20:47,000 --> 00:20:49,880 Speaker 5: I personally and selfishly would love to see Miami move 436 00:20:49,920 --> 00:20:54,639 Speaker 5: the race later at night because it's cooler temperature wise, 437 00:20:54,680 --> 00:20:58,359 Speaker 5: and then you can go out and party like right after. Yeah, 438 00:20:58,400 --> 00:20:59,879 Speaker 5: so that's that's a little bit of a change. And 439 00:20:59,880 --> 00:21:02,399 Speaker 5: then let's not forget Austin. You know, there is a 440 00:21:02,440 --> 00:21:05,440 Speaker 5: Grand Prix in Austin, which was the first US Grand 441 00:21:05,480 --> 00:21:08,680 Speaker 5: Prix in a long time. That's been going since twenty twelve, 442 00:21:09,280 --> 00:21:12,840 Speaker 5: and Austin is kind of considered like the real fan 443 00:21:13,080 --> 00:21:18,480 Speaker 5: Grand Prix. I mean, Vegas and Miami extremely sexy, extremely glamorous. 444 00:21:18,560 --> 00:21:20,480 Speaker 5: You know, we got all the parties, we got all 445 00:21:20,520 --> 00:21:22,800 Speaker 5: of this stuff. But like if you're a real like 446 00:21:22,960 --> 00:21:26,480 Speaker 5: down home fan, you go to the Austin Race. It's 447 00:21:26,520 --> 00:21:30,359 Speaker 5: held right at that's right at a purpose built track. 448 00:21:30,760 --> 00:21:33,960 Speaker 5: Like forget about street races and races in parking lots, 449 00:21:34,000 --> 00:21:37,439 Speaker 5: you know, outside an NFL stadium. You know, the Austin 450 00:21:37,600 --> 00:21:41,639 Speaker 5: Race is they literally built a purpose built circuit of 451 00:21:41,680 --> 00:21:46,119 Speaker 5: the America's coda. It's called a racing track. They raced 452 00:21:46,160 --> 00:21:49,520 Speaker 5: motorcycle Grand Prix is on that track. It's very cool space. 453 00:21:49,600 --> 00:21:53,560 Speaker 5: It's very like the real fans. The visibility is amazing. 454 00:21:53,600 --> 00:21:55,800 Speaker 5: You know, Texas it's just flat, so you can see 455 00:21:55,920 --> 00:21:58,879 Speaker 5: large portions of the track. It's just like the real 456 00:21:59,640 --> 00:22:02,400 Speaker 5: sort of hardcore racers go to Austin, which I kind 457 00:22:02,400 --> 00:22:04,320 Speaker 5: of love too, So you can kind of pick what 458 00:22:04,359 --> 00:22:08,159 Speaker 5: you want, which is great. You know. My question is 459 00:22:08,480 --> 00:22:12,480 Speaker 5: how many races in North America are too many? Because 460 00:22:12,520 --> 00:22:15,399 Speaker 5: we've got the three in the US, then we've got Montreal, 461 00:22:15,640 --> 00:22:18,760 Speaker 5: and we also have Mexico City. So what I'm asking 462 00:22:18,800 --> 00:22:22,119 Speaker 5: a lot of organizers is, hey, when does it start 463 00:22:22,160 --> 00:22:26,240 Speaker 5: to feel too crowded? Both schedule wise, like in the 464 00:22:26,320 --> 00:22:29,680 Speaker 5: racing schedule, but also does it force fans to pick 465 00:22:29,720 --> 00:22:32,960 Speaker 5: and choose and do we end up cannibalizing ourselves in 466 00:22:33,000 --> 00:22:35,320 Speaker 5: a way. I think the jury still out on that. 467 00:22:35,359 --> 00:22:39,000 Speaker 5: What I'm hearing is right now, the five races is 468 00:22:39,000 --> 00:22:41,359 Speaker 5: a good mount. You know, I don't know if we 469 00:22:41,400 --> 00:22:44,000 Speaker 5: want any more. We've heard Chicago kind of wants a race. 470 00:22:44,520 --> 00:22:46,120 Speaker 5: I don't know if that's going to happen, but it's 471 00:22:46,160 --> 00:22:50,000 Speaker 5: really interesting to see the US go from no races 472 00:22:50,400 --> 00:22:52,720 Speaker 5: to one race for a long time, and now we've 473 00:22:52,760 --> 00:22:55,480 Speaker 5: got three and then five if you include North America. 474 00:22:55,600 --> 00:23:01,200 Speaker 2: Anna, thank you so much. Bloomberg Pursuits Alto callus, Hannah 475 00:23:01,280 --> 00:23:04,000 Speaker 2: Elliott for joining us. Thank you so much for being 476 00:23:04,040 --> 00:23:06,600 Speaker 2: on the Bloomberg Business of Sports. We really do appreciate it. 477 00:23:06,800 --> 00:23:07,720 Speaker 5: Thank you. I loved that. 478 00:23:07,920 --> 00:23:10,640 Speaker 2: From Big Money and Racing, the Big Money and Broadcasting. 479 00:23:10,680 --> 00:23:14,119 Speaker 2: On the latest edition of the Deal with Alex Rodriguez 480 00:23:14,160 --> 00:23:16,760 Speaker 2: and Jason Kelly, they speak with one of the most 481 00:23:16,800 --> 00:23:21,919 Speaker 2: well known sports personalities, Stephen A. Smith. He's arguably the 482 00:23:22,000 --> 00:23:25,520 Speaker 2: face of ESPN and is due for a new contract. 483 00:23:25,640 --> 00:23:28,840 Speaker 2: Here's a portion of that conversation about the landscape at 484 00:23:29,000 --> 00:23:33,160 Speaker 2: ESPN and his next deal. We talk about I could 485 00:23:33,160 --> 00:23:36,280 Speaker 2: be the highest paid. Well, let's talk about that for 486 00:23:36,320 --> 00:23:36,760 Speaker 2: a second. 487 00:23:37,119 --> 00:23:40,639 Speaker 4: ESPN has done nothing wrong to me in that regard. 488 00:23:40,840 --> 00:23:43,639 Speaker 4: When I signed my contract years ago, I was the 489 00:23:43,680 --> 00:23:48,360 Speaker 4: highest paid. Then, Yep, they treated me right. Things just happened. 490 00:23:48,640 --> 00:23:51,840 Speaker 4: You know, other folks came down the pike, Pat McAfee, 491 00:23:51,920 --> 00:23:55,919 Speaker 4: kick and Tail in the YouTube stratus field for two 492 00:23:56,000 --> 00:24:00,520 Speaker 4: million followers, built the show over seven years. He deserved 493 00:24:00,560 --> 00:24:04,960 Speaker 4: what he got. Troy Aikman and Joe Buck on institutions. 494 00:24:05,200 --> 00:24:07,199 Speaker 4: I can't even express to you what it is to 495 00:24:07,280 --> 00:24:09,680 Speaker 4: have them. Troy Achman. I respect the hell out of 496 00:24:09,760 --> 00:24:11,000 Speaker 4: Joe Buck, but I don't really know them. 497 00:24:11,119 --> 00:24:11,639 Speaker 2: I love me some. 498 00:24:11,760 --> 00:24:14,520 Speaker 4: Troy Achman, That's that's my brother. I love Troy Aikman. 499 00:24:14,560 --> 00:24:17,960 Speaker 4: You know, he's phenomenal. You know, you think Kirk Kurves, 500 00:24:18,000 --> 00:24:19,600 Speaker 4: she's been there for years. You think all of these 501 00:24:19,600 --> 00:24:22,320 Speaker 4: other guys, they've been there for years. It was their turn. 502 00:24:23,000 --> 00:24:25,840 Speaker 4: The only reason I ever asked, I answered any questions 503 00:24:25,880 --> 00:24:29,240 Speaker 4: about me being the highest paid. It was me saying, hello, 504 00:24:30,200 --> 00:24:33,479 Speaker 4: it's my turn. You know, my contract's coming up. 505 00:24:34,240 --> 00:24:36,360 Speaker 2: I've been number one. I was number one then, I'm 506 00:24:36,359 --> 00:24:37,240 Speaker 2: still number one now. 507 00:24:37,280 --> 00:24:39,399 Speaker 4: It ain't too many does It's fifty six years of age, 508 00:24:39,440 --> 00:24:41,200 Speaker 4: twenty years in the television business. 509 00:24:41,520 --> 00:24:43,600 Speaker 2: That's number one for the last twelve years. 510 00:24:43,600 --> 00:24:45,400 Speaker 4: And when I say number one, I'm talking about every 511 00:24:45,400 --> 00:24:46,840 Speaker 4: week and every month and every. 512 00:24:46,720 --> 00:24:50,600 Speaker 2: Year for twelve years. Yeah, that's how I feel. 513 00:24:51,040 --> 00:24:56,600 Speaker 4: But that doesn't mean that ESPN is wrong or Disney 514 00:24:56,720 --> 00:24:57,600 Speaker 4: is wrong. 515 00:24:57,840 --> 00:25:00,960 Speaker 2: For feeling otherwise. If you feel otherwise, do you feel otherwise? 516 00:25:01,320 --> 00:25:03,439 Speaker 4: Then I'll have to find somebody who does feel like 517 00:25:03,480 --> 00:25:05,960 Speaker 4: I feel right, and you know, we'll go from there. 518 00:25:06,359 --> 00:25:08,960 Speaker 4: But the biggest thing for me is that people try 519 00:25:09,000 --> 00:25:10,520 Speaker 4: to act and they'll try to pit it like it's 520 00:25:10,560 --> 00:25:12,440 Speaker 4: going to be some negotiating war. 521 00:25:12,640 --> 00:25:13,879 Speaker 5: No, it's not. 522 00:25:15,320 --> 00:25:16,960 Speaker 2: This is what I bring to the table. 523 00:25:17,800 --> 00:25:21,480 Speaker 4: Do you value and appreciate me enough to give me 524 00:25:21,560 --> 00:25:24,080 Speaker 4: what I think I deserve or not. 525 00:25:24,920 --> 00:25:27,800 Speaker 2: That's Stephen A. Smith speaking with Jason Kelly and Alex 526 00:25:27,880 --> 00:25:31,040 Speaker 2: Rodriguez on the latest edition of The Deal. You can 527 00:25:31,119 --> 00:25:34,040 Speaker 2: watch new episodes every Friday night at seven Eastering on 528 00:25:34,080 --> 00:25:38,960 Speaker 2: Bloomberg Television, stream at Thursday nights at nine on Bloomberg Originals, 529 00:25:39,119 --> 00:25:42,560 Speaker 2: and listen to the podcast on your favorite podcast platform. 530 00:25:42,920 --> 00:25:46,000 Speaker 2: Up next, we turn to a new women's hockey league 531 00:25:46,320 --> 00:25:49,520 Speaker 2: looking to grow the sport in the US. You're listening 532 00:25:49,560 --> 00:25:54,399 Speaker 2: to Bloomberg Business of Sports from Bloomberg Radio. Around the Burgh, 533 00:25:58,119 --> 00:26:02,280 Speaker 2: you're listening to Bloomberg Issiness of Sports from Bloomberg Radio. 534 00:26:03,880 --> 00:26:06,119 Speaker 2: This is the Bloomberg Business of Sports show, but we 535 00:26:06,160 --> 00:26:08,240 Speaker 2: explore the big money issues in the world of sports. 536 00:26:08,320 --> 00:26:11,800 Speaker 2: I'm Michael Barr, along with Scarlett Fu and Damian Sasauer. 537 00:26:12,200 --> 00:26:14,760 Speaker 2: Women's sports is on the rise, and a new women's 538 00:26:14,800 --> 00:26:18,720 Speaker 2: hockey league is looking to take advantage. The Professional Women's 539 00:26:18,720 --> 00:26:22,560 Speaker 2: Hockey League or PWHL just wrapped up its first season 540 00:26:22,640 --> 00:26:25,560 Speaker 2: and sees big opportunities ahead to take us through the 541 00:26:25,640 --> 00:26:29,240 Speaker 2: year and what is next. We welcome Amy Sheer. She's 542 00:26:29,560 --> 00:26:34,919 Speaker 2: senior vice president of Business Operations at the PWHL. Amy, 543 00:26:35,000 --> 00:26:37,360 Speaker 2: Welcome to the Bloomberg Business of Sports. 544 00:26:37,720 --> 00:26:40,359 Speaker 7: Thanks for having me. Love talking everything p WHL. 545 00:26:41,240 --> 00:26:44,320 Speaker 2: I love Lizzle. It's about damn time, because I am 546 00:26:44,800 --> 00:26:49,000 Speaker 2: I When finally did people start to catch on? You 547 00:26:49,040 --> 00:26:51,880 Speaker 2: know what women's sports has got it going on? 548 00:26:52,160 --> 00:26:54,560 Speaker 7: Well, I think it's been a bit of a long burn. 549 00:26:55,160 --> 00:26:59,560 Speaker 7: Having a background working for a few women's teams, it's 550 00:26:59,560 --> 00:27:02,240 Speaker 7: been a long burn. And now I think people have 551 00:27:02,359 --> 00:27:05,359 Speaker 7: finally caught on and it's great to see whether it's 552 00:27:05,480 --> 00:27:09,159 Speaker 7: WNBA and WSL and of course the PWHL arenas selling 553 00:27:09,160 --> 00:27:11,919 Speaker 7: out and people enjoying themselves and appreciate the talent and 554 00:27:11,920 --> 00:27:12,879 Speaker 7: skill that these women have. 555 00:27:13,480 --> 00:27:15,520 Speaker 1: Can you take a step back, Amy and just kind 556 00:27:15,520 --> 00:27:17,840 Speaker 1: of walk us through the history of women's pro hockey 557 00:27:17,880 --> 00:27:20,960 Speaker 1: in North America, because it's gone through several iterations. There 558 00:27:21,080 --> 00:27:25,080 Speaker 1: was the CWHL in Canada, then there was the NWHL 559 00:27:25,280 --> 00:27:28,280 Speaker 1: in the US, and the two of them competed against 560 00:27:28,359 --> 00:27:30,720 Speaker 1: each other. There was talk about a merger. Then there's 561 00:27:30,760 --> 00:27:33,520 Speaker 1: a Premier Hockey Federation that had no word of women 562 00:27:33,720 --> 00:27:37,199 Speaker 1: in there, but was for women. And now we have 563 00:27:37,280 --> 00:27:39,919 Speaker 1: the PWHL. There's a lot of acronyms there and I'm 564 00:27:40,000 --> 00:27:43,119 Speaker 1: kind of confused how it leads to the PWHL. 565 00:27:44,400 --> 00:27:46,600 Speaker 7: There are definitely a lot of acronyms there and a 566 00:27:46,600 --> 00:27:48,520 Speaker 7: lot to keep in touch or keep in touch with. 567 00:27:48,760 --> 00:27:52,800 Speaker 7: And I think because there have been many iterations of 568 00:27:52,840 --> 00:27:57,080 Speaker 7: women's professional hockey prior to the PWHL, there just wasn't 569 00:27:57,080 --> 00:28:02,200 Speaker 7: the resources to put behind the league, whether money, resource 570 00:28:02,240 --> 00:28:05,480 Speaker 7: for people, and so the leagues didn't work at the 571 00:28:05,560 --> 00:28:08,360 Speaker 7: level that you would expect a professional league to work in, 572 00:28:08,440 --> 00:28:11,000 Speaker 7: whether it was the CHL, whether it was the PHF 573 00:28:11,760 --> 00:28:18,600 Speaker 7: which was the successor to the EDWHL. And now Mark 574 00:28:18,600 --> 00:28:22,200 Speaker 7: and kimber Walter have stepped in and have put significant 575 00:28:22,200 --> 00:28:26,359 Speaker 7: funding behind the PWHL to stand us up, and now 576 00:28:26,480 --> 00:28:31,199 Speaker 7: we are not strapped for resources. So we've got a 577 00:28:31,320 --> 00:28:34,720 Speaker 7: very significant size staff on the team and league level. 578 00:28:34,840 --> 00:28:37,000 Speaker 7: We've got one hundred and fifty of the best players 579 00:28:37,000 --> 00:28:41,040 Speaker 7: in the world in one single place playing, so finally 580 00:28:41,400 --> 00:28:43,920 Speaker 7: we've got all of hockey in one single place. It's 581 00:28:43,960 --> 00:28:45,640 Speaker 7: just taken quite a long time to get there. 582 00:28:46,240 --> 00:28:47,640 Speaker 3: Well, lem me tell to us a little bit about 583 00:28:47,640 --> 00:28:50,760 Speaker 3: those players, these best players in the world, these Natalie Spooners, 584 00:28:50,800 --> 00:28:53,240 Speaker 3: these Sarah Nurses. Talk to us a little bit about 585 00:28:53,280 --> 00:28:56,360 Speaker 3: what you're doing to help the league. Kind of do it. 586 00:28:56,480 --> 00:28:59,800 Speaker 3: You know, just happened in women's college basketball, right, Kitlyn Clark. 587 00:29:00,400 --> 00:29:03,040 Speaker 3: These are household names. Now, how are Natalie Spooner and 588 00:29:03,040 --> 00:29:04,560 Speaker 3: Sarah Is going to be household names? 589 00:29:04,880 --> 00:29:05,080 Speaker 2: Well? 590 00:29:05,120 --> 00:29:08,880 Speaker 7: For starters. When you look at our fans in arena, 591 00:29:09,440 --> 00:29:12,520 Speaker 7: they have just embraced our star players. Whether it's Maurice 592 00:29:12,640 --> 00:29:17,240 Speaker 7: Lee pull In in Montreal, Hillary Knight in Boston, you 593 00:29:17,280 --> 00:29:20,520 Speaker 7: know Kendall Coin Schofield in Minnesota, Alice Carpenter in New York. 594 00:29:20,560 --> 00:29:24,480 Speaker 7: We've got stars in every single market, and our fans 595 00:29:24,520 --> 00:29:26,120 Speaker 7: have taken to them. When you go to our games, 596 00:29:26,160 --> 00:29:30,240 Speaker 7: there are signs of all of our fans calling out 597 00:29:30,240 --> 00:29:33,800 Speaker 7: our players. We work with them to promote the game 598 00:29:33,960 --> 00:29:36,040 Speaker 7: and themselves and build their brand to be a social 599 00:29:36,120 --> 00:29:39,280 Speaker 7: media We do features on them on our broadcasts on 600 00:29:39,320 --> 00:29:42,800 Speaker 7: social media as well, and the players are great promoting themselves. 601 00:29:42,880 --> 00:29:45,680 Speaker 7: They understand the importance of brand. And so you look 602 00:29:45,720 --> 00:29:47,560 Speaker 7: at a player like Sarah Nurse, you look at a 603 00:29:47,560 --> 00:29:51,280 Speaker 7: player like Edmonds Mashmeyer in Ottawa. They are so business 604 00:29:51,360 --> 00:29:53,719 Speaker 7: savvy and they are so good at building their brand. 605 00:29:54,040 --> 00:29:57,120 Speaker 7: Hillary Knight in the US is the same. So these 606 00:29:57,120 --> 00:30:00,400 Speaker 7: players do a good job building their own pro files, 607 00:30:00,440 --> 00:30:02,960 Speaker 7: but we support them with the assets that they need, 608 00:30:03,480 --> 00:30:07,800 Speaker 7: make it easy for them. We provide them with media opportunities, 609 00:30:07,880 --> 00:30:12,240 Speaker 7: community opportunities, and they're starting to hopefully become household names. 610 00:30:12,480 --> 00:30:14,520 Speaker 7: Think a little bit more Canada right now than the US. 611 00:30:14,560 --> 00:30:16,120 Speaker 7: We have a little bit more work to do here, 612 00:30:16,160 --> 00:30:19,440 Speaker 7: but we're on it and going into our first off season. 613 00:30:19,520 --> 00:30:22,360 Speaker 7: Off season, after the playoffs, we'll spend a lot of 614 00:30:22,360 --> 00:30:24,120 Speaker 7: time thinking about what his content look like. 615 00:30:24,080 --> 00:30:28,400 Speaker 2: For your two Scarlet aka crazy hockey fans said, you 616 00:30:28,440 --> 00:30:30,080 Speaker 2: know what women in hockey? 617 00:30:30,160 --> 00:30:30,360 Speaker 5: Oh? 618 00:30:30,440 --> 00:30:32,480 Speaker 2: Hell yeah, I got a lot to say. 619 00:30:32,760 --> 00:30:34,160 Speaker 1: I do have a lot to say. And and one 620 00:30:34,160 --> 00:30:37,560 Speaker 1: thing I'm curious about. We mentioned the WNBA earlier. We 621 00:30:37,600 --> 00:30:41,080 Speaker 1: know the NBA owns half of the WNBA. Can you 622 00:30:41,520 --> 00:30:45,240 Speaker 1: clarify a bit here what the relationship between the NHL 623 00:30:45,280 --> 00:30:48,720 Speaker 1: and the PWHL might look like. Ideally, I understand that 624 00:30:48,800 --> 00:30:52,280 Speaker 1: right now the PWHL is fully funded by Mark Walter 625 00:30:52,440 --> 00:30:54,920 Speaker 1: and his wife, The Walters, who, of course owned the 626 00:30:55,000 --> 00:30:57,360 Speaker 1: LA Dodgers and the Chelsea Football Club. But in terms 627 00:30:57,360 --> 00:30:59,720 Speaker 1: of longevity, there is something to be said for the 628 00:30:59,760 --> 00:31:02,680 Speaker 1: men league to have an investment in the women's league. 629 00:31:02,880 --> 00:31:05,960 Speaker 7: Well, I will tell you right now that the NHL 630 00:31:06,240 --> 00:31:09,400 Speaker 7: are wonderful partners for us. I speak with my contact 631 00:31:09,400 --> 00:31:13,440 Speaker 7: there one or two times a week. We have wonderful 632 00:31:13,440 --> 00:31:15,720 Speaker 7: support from all of the NHL teams, not just in 633 00:31:15,760 --> 00:31:18,239 Speaker 7: our markets, but as you know, last year we did 634 00:31:18,240 --> 00:31:20,080 Speaker 7: a couple of neutral site games, and we work with 635 00:31:20,120 --> 00:31:23,080 Speaker 7: the NHL teams in other markets as well, And we've 636 00:31:23,080 --> 00:31:26,440 Speaker 7: got support from the NHL across all of their clubs 637 00:31:26,480 --> 00:31:29,080 Speaker 7: and across their front office. They included us in their 638 00:31:29,120 --> 00:31:31,640 Speaker 7: All Star weekend this year. We're talking about what that 639 00:31:31,680 --> 00:31:35,120 Speaker 7: looks like next year. And listen, who knows what the 640 00:31:35,120 --> 00:31:37,720 Speaker 7: future brings in terms of investment in our league and 641 00:31:37,760 --> 00:31:40,120 Speaker 7: expansion and all that fun stuff. But what I can 642 00:31:40,160 --> 00:31:43,080 Speaker 7: tell you today is the NHL are wonderful partners for 643 00:31:43,160 --> 00:31:47,920 Speaker 7: us on a national level, on a Canadian level, and 644 00:31:47,960 --> 00:31:50,719 Speaker 7: on a team level. So we're pleased that they are 645 00:31:50,760 --> 00:31:54,600 Speaker 7: supporting us. We are grateful for their help to lift 646 00:31:54,680 --> 00:31:57,560 Speaker 7: us up and provide opportunities for us and we'll continue 647 00:31:57,560 --> 00:31:59,240 Speaker 7: to explore what that looks like, you know. 648 00:31:59,320 --> 00:32:01,520 Speaker 3: And may I find it interesting that you point out 649 00:32:01,520 --> 00:32:04,600 Speaker 3: the ability for your star players to build their franchises 650 00:32:04,680 --> 00:32:06,360 Speaker 3: via social media, And I just want to point out 651 00:32:06,360 --> 00:32:10,400 Speaker 3: for our audience here the league, the PWHL's collective social 652 00:32:10,440 --> 00:32:14,920 Speaker 3: media following has reached over one million people and over 653 00:32:14,960 --> 00:32:17,080 Speaker 3: one hundred thousand YouTube subscribers. 654 00:32:17,160 --> 00:32:17,320 Speaker 2: Right. 655 00:32:17,680 --> 00:32:20,239 Speaker 7: Well, what you have to understand and remember is that 656 00:32:20,280 --> 00:32:24,040 Speaker 7: traditional media has spent zero time on women's sports, and 657 00:32:24,120 --> 00:32:26,400 Speaker 7: so for us to build our audience, for us to 658 00:32:26,560 --> 00:32:29,160 Speaker 7: build our fan base, we've had to do it our own. 659 00:32:29,600 --> 00:32:31,960 Speaker 7: So you have the gist, you have just women's sports, 660 00:32:31,960 --> 00:32:35,360 Speaker 7: you have together, you have all of these women focused sites, 661 00:32:35,480 --> 00:32:38,040 Speaker 7: because if traditional media won't give us the space, we 662 00:32:38,080 --> 00:32:40,920 Speaker 7: are going to create our own space. And so I 663 00:32:40,920 --> 00:32:43,120 Speaker 7: think women have learned if you want to do it, 664 00:32:43,160 --> 00:32:46,080 Speaker 7: you need to do it yourself. And so you've got 665 00:32:46,840 --> 00:32:50,960 Speaker 7: wonderful personalities across all of the women's leagues, in particularly 666 00:32:51,000 --> 00:32:53,360 Speaker 7: our league, and they just know what they need to 667 00:32:53,360 --> 00:32:58,240 Speaker 7: do to build audience and to build value and to 668 00:32:58,280 --> 00:33:00,640 Speaker 7: make people appreciate what they bring to the table. And 669 00:33:00,680 --> 00:33:05,000 Speaker 7: so I think when you don't have the support of 670 00:33:05,080 --> 00:33:07,840 Speaker 7: the general population or traditional media. You figure out a 671 00:33:07,840 --> 00:33:08,760 Speaker 7: way to do it on your own. 672 00:33:09,120 --> 00:33:13,040 Speaker 1: Yeah, Necessity is a mother of invention. So out of necessity, 673 00:33:12,800 --> 00:33:16,800 Speaker 1: the women's sports leagues and athletes have had to do 674 00:33:16,840 --> 00:33:19,600 Speaker 1: a lot more on their own. I know, for women's hockey, 675 00:33:19,640 --> 00:33:24,840 Speaker 1: the Olympics are really critical to building awareness, excitement, storylines. 676 00:33:25,280 --> 00:33:28,320 Speaker 1: The next Winter Games is not until twenty twenty six 677 00:33:28,400 --> 00:33:31,680 Speaker 1: in Courtina, Italy. So as someone who runs the league, 678 00:33:31,720 --> 00:33:33,760 Speaker 1: what do you do in the meantime? How involved is 679 00:33:34,160 --> 00:33:37,440 Speaker 1: the PWHL in I don't know, playing off the momentum, 680 00:33:37,440 --> 00:33:40,600 Speaker 1: building off the momentum from say annual college hockey playoffs. 681 00:33:41,360 --> 00:33:44,760 Speaker 7: Well, listen, we understand that college hockey brings us our 682 00:33:44,800 --> 00:33:49,000 Speaker 7: next line of prospects and draftees along with the international teams, 683 00:33:49,560 --> 00:33:52,160 Speaker 7: and so we look to follow what's going on in 684 00:33:52,200 --> 00:33:56,600 Speaker 7: the college level. We along with the ORUBHF World Championships 685 00:33:56,600 --> 00:34:00,440 Speaker 7: and as well as the Olympics. Every women's league uses 686 00:34:00,520 --> 00:34:06,600 Speaker 7: these as jumping off points to propel the league post event. So, 687 00:34:07,360 --> 00:34:10,440 Speaker 7: you know, the NWSL while the Women's World Cup is 688 00:34:10,440 --> 00:34:12,880 Speaker 7: going on, make sure that they're still engaging their fans, 689 00:34:13,080 --> 00:34:15,959 Speaker 7: because you get new fans through these through international play 690 00:34:15,960 --> 00:34:19,799 Speaker 7: in international competition, and so you find ways to be 691 00:34:19,880 --> 00:34:22,160 Speaker 7: able to engage those fans and to bring them into 692 00:34:22,200 --> 00:34:25,120 Speaker 7: your funnel and to have conversations with them. So you 693 00:34:25,160 --> 00:34:27,000 Speaker 7: are very aware of all these events and you have 694 00:34:27,080 --> 00:34:29,680 Speaker 7: business plans around all of them for fan engagement, for 695 00:34:29,760 --> 00:34:31,800 Speaker 7: database building, and for growth. 696 00:34:32,440 --> 00:34:34,840 Speaker 3: Amy your senior vice president of Business Operations for the 697 00:34:34,880 --> 00:34:37,880 Speaker 3: Professional Women's Hockey League. But you grew up playing tennis 698 00:34:37,880 --> 00:34:40,160 Speaker 3: in Farlow On, New Jersey. I'm from Fort Lee myself. 699 00:34:40,239 --> 00:34:42,200 Speaker 3: You know you've worked for the Nets, the Liberty, the 700 00:34:42,239 --> 00:34:45,520 Speaker 3: Red Bulls, NYCFC, the Connecticut Sun. I mean you are 701 00:34:45,560 --> 00:34:49,240 Speaker 3: a true tri state sports fanatic. Talk to us about 702 00:34:49,320 --> 00:34:51,799 Speaker 3: how those experience have helped you in your current role. 703 00:34:53,000 --> 00:34:56,360 Speaker 7: Well, the experience is everything, especially with the pace that 704 00:34:56,400 --> 00:34:59,839 Speaker 7: we're moving. We've got such a supportive board and they've 705 00:35:00,040 --> 00:35:02,440 Speaker 7: established a culture for us. It's okay to make mistakes. 706 00:35:02,440 --> 00:35:05,239 Speaker 7: We understand we're moving fast. Just make mistakes you could 707 00:35:05,280 --> 00:35:07,279 Speaker 7: walk back on. And so I think with all these 708 00:35:07,360 --> 00:35:12,319 Speaker 7: years of experience understanding women's sports, understanding the sports ecosystem, 709 00:35:12,680 --> 00:35:16,400 Speaker 7: it has allowed me to really make clear, decisive and 710 00:35:16,480 --> 00:35:20,120 Speaker 7: fast decisions, not all the right ones, but I think 711 00:35:20,280 --> 00:35:23,239 Speaker 7: having that culture and having that ability comes from all 712 00:35:23,239 --> 00:35:27,319 Speaker 7: of the years of experience working in different situations. You know, 713 00:35:27,400 --> 00:35:29,919 Speaker 7: working for a massive square garden with the Liberty is 714 00:35:30,040 --> 00:35:34,560 Speaker 7: very different from working with NYCFC and from all of 715 00:35:34,600 --> 00:35:39,160 Speaker 7: these different bosses, different types of ownerships. You grow your 716 00:35:39,160 --> 00:35:42,759 Speaker 7: skill set, you grow how you manage people, how to 717 00:35:42,800 --> 00:35:45,800 Speaker 7: manage up to our board, and it just it allows 718 00:35:45,840 --> 00:35:48,600 Speaker 7: you to be confident and to make decisions. And so 719 00:35:49,320 --> 00:35:51,440 Speaker 7: I feel fortunate that I've had the career I've had. 720 00:35:51,480 --> 00:35:54,680 Speaker 7: I've been very, very lucky, and it's brought me to 721 00:35:54,840 --> 00:35:58,000 Speaker 7: I think, probably where I've wanted to be my whole life. 722 00:35:58,520 --> 00:36:01,080 Speaker 7: But all the experience helps me make fast decisions, which 723 00:36:01,120 --> 00:36:01,560 Speaker 7: is how we. 724 00:36:01,560 --> 00:36:05,680 Speaker 1: Have to move absolutely very well, said Amy. We talked 725 00:36:05,680 --> 00:36:09,839 Speaker 1: a little bit about college hockey. We talked about personalities 726 00:36:09,840 --> 00:36:13,360 Speaker 1: and building storylines and building awareness. Who's the Caitlin Clark 727 00:36:13,400 --> 00:36:15,080 Speaker 1: of women's hockey. 728 00:36:15,280 --> 00:36:19,840 Speaker 7: That is a great question. We have several players in 729 00:36:19,880 --> 00:36:23,800 Speaker 7: our league. I think the biggest one is Amy. 730 00:36:23,840 --> 00:36:25,240 Speaker 3: We all have a favorite child. 731 00:36:25,520 --> 00:36:26,440 Speaker 2: Just tell us who it is. 732 00:36:26,480 --> 00:36:30,200 Speaker 7: Come on, no, it's plan right, Like, She's the greatest 733 00:36:30,239 --> 00:36:34,920 Speaker 7: player in the world. And when you see her reception 734 00:36:35,160 --> 00:36:38,040 Speaker 7: at the games. I literally get choked up, I kid 735 00:36:38,160 --> 00:36:41,240 Speaker 7: you not. When we played at Bell Center, the twenty 736 00:36:41,280 --> 00:36:44,640 Speaker 7: one thousand fans just went on and on and on, 737 00:36:45,160 --> 00:36:47,759 Speaker 7: and there's an appreciation for what she's brought to the game. 738 00:36:47,840 --> 00:36:50,960 Speaker 7: How she's you know, she's not just a great physical player, 739 00:36:51,160 --> 00:36:54,120 Speaker 7: she's very cerebral about the game as well. She's so smart. 740 00:36:55,560 --> 00:36:59,440 Speaker 7: So I think for us, she's the greatest player in 741 00:36:59,560 --> 00:37:02,759 Speaker 7: terms of our league in this game right now. Coming up, 742 00:37:04,000 --> 00:37:08,200 Speaker 7: we've got Sarah Phillier who is coming out of Princeton, UH, 743 00:37:08,239 --> 00:37:10,719 Speaker 7: and she already has a huge following, had a great 744 00:37:10,800 --> 00:37:15,879 Speaker 7: World Championships for Canada and in for the US. It's 745 00:37:15,960 --> 00:37:18,840 Speaker 7: it's it's too It's it's Hillary Knight and and Kendall 746 00:37:18,880 --> 00:37:21,440 Speaker 7: Coin Schofield. Those are the two bright and shining stars 747 00:37:21,440 --> 00:37:25,440 Speaker 7: for US hockey who have huge followings, and you just 748 00:37:25,520 --> 00:37:28,120 Speaker 7: see the way kids look up to them and how 749 00:37:28,200 --> 00:37:30,960 Speaker 7: kids respond to them when they take the time to 750 00:37:32,280 --> 00:37:36,799 Speaker 7: go over and you know, enjoyed their time together. So 751 00:37:36,920 --> 00:37:40,320 Speaker 7: I'd say those are a good amount. Sarah Nurse Booner, 752 00:37:40,400 --> 00:37:43,359 Speaker 7: There's there's a ton of them, and we're just now 753 00:37:43,480 --> 00:37:46,840 Speaker 7: really building out their personalities and the platforms you know, 754 00:37:47,840 --> 00:37:54,239 Speaker 7: Caitlin Clark is just next level otherworldly her right now, Yeah, yeah, 755 00:37:54,320 --> 00:37:55,920 Speaker 7: and it's been great to see. It's been great to. 756 00:37:55,880 --> 00:37:59,439 Speaker 2: Watch special thanks to Professional Women's Hockey League Senior vice 757 00:37:59,480 --> 00:38:02,839 Speaker 2: president of Business Operations Amy Shear for joining us. Now. 758 00:38:02,840 --> 00:38:05,520 Speaker 2: If you missed any of that conversation, find it on 759 00:38:05,560 --> 00:38:09,480 Speaker 2: demand now on the Bloomberg Business of Sports podcast. Subscribe 760 00:38:09,560 --> 00:38:12,879 Speaker 2: now on Apple, Spotify and anywhere else should get your podcasts. 761 00:38:13,360 --> 00:38:16,759 Speaker 2: This is the Bloomberg Business of Sports show, and we 762 00:38:16,800 --> 00:38:18,640 Speaker 2: are here each and every week at the same time 763 00:38:18,840 --> 00:38:23,000 Speaker 2: for my colleagues Scarlett Foo and Damien Sasauer. I'm Michael Barr. 764 00:38:23,320 --> 00:38:26,160 Speaker 2: Tune in again next week for the latest on the 765 00:38:26,160 --> 00:38:28,880 Speaker 2: stories moving big old money in the world of sports. 766 00:38:29,120 --> 00:38:33,280 Speaker 2: You're listening to Bloomberg Business of Sports from Bloomberg Radio 767 00:38:33,400 --> 00:38:34,480 Speaker 2: around the world.