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Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:58.600 --> 0:01:01.480 On YouTube is something that everybody is aware of, but 0:01:01.760 --> 0:01:04.960 people don't fully understand like it's a real business as 0:01:04.959 --> 0:01:07.440 an industry, and especially like a lot of kids, like 0:01:07.760 --> 0:01:11.000 you know, they only watch YouTube, and you know a 0:01:11.040 --> 0:01:13.920 lot of times people don't they don't take it serious. 0:01:14.280 --> 0:01:17.399 They're just like, oh, you're a YouTuber or you know, 0:01:17.480 --> 0:01:20.760 you're just making selfie videos about stuff. But it's like, now, 0:01:20.840 --> 0:01:24.800 people is actually out here making millions of dollars and 0:01:24.840 --> 0:01:27.880 it's a it's a billion dollar industry, and brands are 0:01:27.880 --> 0:01:32.000 paying millions of dollars for people to advertise their products 0:01:32.000 --> 0:01:34.039 and promote their products, and people are selling products. So 0:01:34.360 --> 0:01:36.800 that's why I really wanted to talk about YouTube so much, 0:01:36.840 --> 0:01:39.840 because it's like, I don't think people fully understand. 0:01:39.680 --> 0:01:40.600 The power of YouTube. 0:01:40.600 --> 0:01:43.240 So just to kind of give some background perspective on YouTube, 0:01:43.319 --> 0:01:47.120 it's like it's the second biggest search engine online, second 0:01:47.160 --> 0:01:50.120 to Google, and Google actually owns YouTube, so you know 0:01:50.240 --> 0:01:54.520 that kind of puts things on. Yeah, so when you 0:01:54.600 --> 0:01:58.760 think about YouTube, don't just think about it as a 0:01:58.840 --> 0:02:01.600 place that just has a on your brandom videos. Think 0:02:01.640 --> 0:02:05.840 about it as an industry. It's a multi billion dollars. 0:02:05.600 --> 0:02:08.000 And that's very important about it is that it always 0:02:08.000 --> 0:02:08.520 gets younger. 0:02:08.720 --> 0:02:11.320 Like a lot of these platforms don't realize like, yo, 0:02:11.600 --> 0:02:13.919 how do I get a younger audience base? Well, YouTube 0:02:14.080 --> 0:02:16.040 will always have a younger audience space because a lot 0:02:16.120 --> 0:02:18.639 of kids watch YouTube, and as long as there's gonna 0:02:18.680 --> 0:02:20.160 be kids, watching videos. 0:02:20.240 --> 0:02:21.519 YouTube will always grow. 0:02:21.600 --> 0:02:24.680 So if you're looking for a place to start, start 0:02:24.720 --> 0:02:26.480 there because they have the they have the audience. 0:02:26.600 --> 0:02:29.640 Yeah and yeah, shout out to my son not see it, 0:02:29.800 --> 0:02:32.760 shout out their choice Sun Christian shouts to Jamal's. 0:02:32.400 --> 0:02:35.000 Son Chase and Jordan. Shout out Jordan too. 0:02:35.200 --> 0:02:39.400 And they all watch. They all watch YouTube. They don't 0:02:39.440 --> 0:02:41.919 even watch television. That don't have no favorite shows, man, 0:02:42.760 --> 0:02:44.200 So that just goes to a. 0:02:44.160 --> 0:02:47.120 Lot of people don't People don't even watch TV anymore. 0:02:47.160 --> 0:02:50.000 It's just YouTube and like Netflix, people just stream stuff. 0:02:50.440 --> 0:02:53.240 And that's why, like before when even some of my 0:02:53.320 --> 0:02:55.320 aunts and uncles right now, like you can't tell them 0:02:55.320 --> 0:02:57.960 I YouTube full time because they'll be like what why, 0:02:58.040 --> 0:03:00.799 Like are you crazy? You went throughout the school you're 0:03:00.840 --> 0:03:03.160 an accountant, than now you do YouTube? Like that sounds 0:03:03.240 --> 0:03:06.080 madness to them. But like I've made more money on 0:03:06.120 --> 0:03:09.960 YouTube than I would have made in my accounting career 0:03:10.000 --> 0:03:12.040 for like the next few years. 0:03:12.200 --> 0:03:13.560 Let me not say a dollar a month. 0:03:13.680 --> 0:03:18.320 You know, some uncles might be watching, but yeah, it's 0:03:18.680 --> 0:03:21.880 it's one of those industries that like it's only gonna 0:03:21.919 --> 0:03:24.840 grow because people don't watch the television anymore. They're not 0:03:24.840 --> 0:03:27.960 sitting down and watching commercials between your favorite show. Before 0:03:28.000 --> 0:03:29.919 you used to sit down watch Fresh Prince of bel Air, 0:03:30.120 --> 0:03:32.080 there's gonna be three commercials, and you're gonna sit there 0:03:32.080 --> 0:03:32.960 and watch all three. 0:03:33.040 --> 0:03:34.080 They don't do that anymore. 0:03:34.200 --> 0:03:37.680 They're on social media, they're on YouTube, they're on Netflix. 0:03:37.720 --> 0:03:40.560 So if you can't pay to advertise with the big 0:03:40.800 --> 0:03:43.200 the big guys, you're gonna go to influencers, and that's 0:03:43.200 --> 0:03:45.880 more influential. You're gonna go to the YouTube channels where 0:03:45.880 --> 0:03:48.800 they already have an audience that's cultivated and you kind 0:03:48.800 --> 0:03:51.960 of can you can gauge their target your target audience 0:03:52.040 --> 0:03:56.720 through their audience, through the influencer's audience. So it makes 0:03:56.760 --> 0:03:59.720 more sense to go through a YouTube or an instagrammer 0:03:59.760 --> 0:04:02.440 than inn to put an ad on the television where 0:04:02.880 --> 0:04:04.280 you don't know who's going to be watching it. 0:04:04.480 --> 0:04:06.880 When you got that first seventy eight dollars, you saw like, wait, 0:04:06.920 --> 0:04:09.480 they actually are giving me money. I mean, did you 0:04:09.480 --> 0:04:11.640 come to a realization of how you actually getting paid 0:04:11.720 --> 0:04:13.520 or was there a process of you having to do 0:04:13.600 --> 0:04:18.040 like some research, like wait, where's this money coming from? 0:04:18.200 --> 0:04:21.160 I knew those Google adsens, but at the time I 0:04:21.240 --> 0:04:23.159 just I was doing so many other things that I 0:04:23.200 --> 0:04:25.640 kind of didn't really care. I was like, Okay, I 0:04:25.680 --> 0:04:28.680 got seventy eight dollars, that's cool. That's probably how YouTube works, 0:04:28.720 --> 0:04:29.719 like access revenue. 0:04:30.040 --> 0:04:32.800 I brought a video, I got paid. Cool. I keep 0:04:32.800 --> 0:04:33.200 it moving. 0:04:33.640 --> 0:04:35.880 But then it was when I realized that, okay, it 0:04:35.920 --> 0:04:37.599 had to do with my CPM, and it had to 0:04:37.600 --> 0:04:40.080 do with where I placed the ads and how many 0:04:40.120 --> 0:04:42.400 ads I played. That's when it like a light bulb 0:04:42.440 --> 0:04:44.960 went off. I'm like, okay, so I can make money 0:04:45.000 --> 0:04:49.000 on access revenue and get money from brands and then 0:04:49.320 --> 0:04:51.680 put my little links in the bottom, get my affiliate 0:04:51.680 --> 0:04:52.320 links going. 0:04:52.640 --> 0:04:54.680 So that's when it was a process. 0:04:54.720 --> 0:04:57.640 Honestly, it wasn't like things just clicked and I was like, ooh, 0:04:57.880 --> 0:04:58.599 seventy dollars. 0:04:58.640 --> 0:05:01.119 How do I turn this into seven hundred and eighty. 0:05:01.200 --> 0:05:04.640 I was like, okay, like seventy eight dollars. This cool. 0:05:05.080 --> 0:05:06.600 But I wasn't thinking too much into it. 0:05:06.680 --> 0:05:07.680 There's a lot of verbs there. 0:05:07.680 --> 0:05:09.560 So CPM is that's how much you're gonna get paid 0:05:09.560 --> 0:05:11.360 for every thousand views. 0:05:11.640 --> 0:05:12.720 So we talked about that a lot. 0:05:12.760 --> 0:05:15.039 When we talk about the audios, it's how many uh, 0:05:15.720 --> 0:05:17.160 how many how much you're gonna get paid for a 0:05:17.200 --> 0:05:20.000 thousand listens YouTube obviously, how much you're gonna get paid 0:05:20.000 --> 0:05:22.440 for per thousand views in a confluctuate, which is right, 0:05:22.600 --> 0:05:23.279 some that we have to. 0:05:23.320 --> 0:05:25.560 Learn, Well, the cost per million. 0:05:25.839 --> 0:05:28.040 I hear a lot of people say that because it 0:05:28.160 --> 0:05:32.599 kind of sounds it makes sense that the CPM, the 0:05:32.600 --> 0:05:34.920 cost per million, is actually not the cost per a 0:05:35.000 --> 0:05:38.599 thousand views. It's the cost per one thousand impressions. 0:05:38.000 --> 0:05:38.599 On your video. 0:05:39.320 --> 0:05:41.240 So a lot of people think that though it's just 0:05:41.520 --> 0:05:45.120 a thousand, your cost per thousand views, but it's the impression, 0:05:45.200 --> 0:05:48.120 so matters how many ads you have there. And the 0:05:48.160 --> 0:05:52.360 CPM is determined by basically it's a good indicator to 0:05:52.400 --> 0:05:55.080 find out how much brands are willing to pay to 0:05:55.120 --> 0:05:57.919 put their ads in front of your video. So the 0:05:57.960 --> 0:06:01.120 CPM is determined by, like I don't know if you 0:06:01.120 --> 0:06:01.560 guys want. 0:06:01.480 --> 0:06:03.599 To get into this now, we're about to go into 0:06:03.600 --> 0:06:05.679 it right now. Actually that's what we do it our Alesia. 0:06:05.800 --> 0:06:08.800 So this actually is perfect because you know the thing. 0:06:08.880 --> 0:06:11.680 With a shout out to Max Maxwell, I remember he 0:06:11.760 --> 0:06:13.600 was saying, like you know, when he hit like fifteen 0:06:13.680 --> 0:06:16.120 thousand a month on YouTube and he was like, how 0:06:16.160 --> 0:06:18.400 he looks at that as that's like he does real estate. 0:06:18.839 --> 0:06:21.039 So he was like he you know, he was like, 0:06:21.080 --> 0:06:24.680 you know, fifteen thousand a month, that's five investment properties. 0:06:24.960 --> 0:06:27.200 That's how he's looking at it. It's five investment properties. 0:06:27.440 --> 0:06:29.000 All you gotta do is all you gotta do is 0:06:29.040 --> 0:06:31.239 put out content. Though you don't have to change the boyler, 0:06:31.240 --> 0:06:33.000 you don't have to cut a new grass. So it's 0:06:33.040 --> 0:06:36.719 like YouTube. We couldn't go we couldn't do this podcast 0:06:36.800 --> 0:06:39.520 without having an episode about YouTube because it's like one 0:06:39.560 --> 0:06:44.039 of these situations where it's it's like a joke until 0:06:44.080 --> 0:06:46.599 it's not funny anymore. Because it's like, I remember a 0:06:46.720 --> 0:06:49.320 doctor I was watching. He went to like medical school 0:06:49.320 --> 0:06:50.880 and all that, and his last year in medical school 0:06:50.920 --> 0:06:53.480 was last year as a resident. He quit to become 0:06:53.520 --> 0:06:56.240 a full time YouTuber and everybody was saying, like, you 0:06:56.279 --> 0:06:58.080 went through all of this medical training all that, you're 0:06:58.080 --> 0:06:59.640 going to quit to do YouTube and he's like, yeah, 0:06:59.640 --> 0:07:02.760 that's what that's what we're gonna do. And he's making 0:07:02.880 --> 0:07:04.840 like a half a million dollars on YouTube. So I 0:07:04.880 --> 0:07:07.200 think it's important for people to educate. So all right, 0:07:07.400 --> 0:07:10.040 let's break this down. Let's let's let's start from the 0:07:10.160 --> 0:07:12.520 very very beginning, since you was already on the CPM. 0:07:12.640 --> 0:07:17.600 So CPM is how you get paid, right, So all right, Yeah, 0:07:17.640 --> 0:07:21.320 can you explain that in detail as far as CPM, 0:07:21.400 --> 0:07:24.160 because those the good thing with YouTube is that they 0:07:24.200 --> 0:07:27.480 put ads in your video. It's not like you know what, 0:07:27.600 --> 0:07:31.240 the podcast. It's a little different on the audio side. 0:07:31.280 --> 0:07:32.920 So for us, we have we have two ways how 0:07:32.920 --> 0:07:36.080 we put our content, audio and visual. The audio is 0:07:36.120 --> 0:07:39.280 through like you know, Anchor and that gets shipped to 0:07:39.320 --> 0:07:43.000 Spotify and Apple and all of the audio outlets, and 0:07:44.360 --> 0:07:47.360 Anchor kind of provides ads for us. But we always 0:07:47.360 --> 0:07:50.280 we have to try to get outside ad revenue as well. 0:07:50.360 --> 0:07:53.640 Where YouTube we can get outside ads, but YouTube is 0:07:53.640 --> 0:07:56.400 always going to be ads there because they provide ads. Now, 0:07:57.080 --> 0:07:59.160 it's different what kind of content you put out because 0:07:59.160 --> 0:08:02.120 it's different CPM. But that's more we'll go into that later. 0:08:02.520 --> 0:08:05.440 So yeah, so, and it's a CPM. So can you 0:08:05.480 --> 0:08:07.840 talk about CPM and kind of explain that to the 0:08:07.880 --> 0:08:09.120 people in layman terms? 0:08:10.360 --> 0:08:14.200 Yeah, So your CPM, which stands for your cost per millie, 0:08:14.800 --> 0:08:18.720 is the cost for every one thousand impressions for every 0:08:18.760 --> 0:08:22.840 ad that's placed on or around your video. So you'll 0:08:22.880 --> 0:08:26.400 see if the video's shorter than ten minutes, it'll only 0:08:26.440 --> 0:08:28.640 have one ad at the beginning, maybe an ad at 0:08:28.680 --> 0:08:31.520 the ending. But when a video is longer than ten minutes, 0:08:31.600 --> 0:08:34.360 then you're able to play, you're able to place multiple 0:08:34.360 --> 0:08:38.479 ads throughout the video. So for those long skippable ads, 0:08:39.120 --> 0:08:42.240 as long as the viewer watches it for thirty seconds 0:08:42.320 --> 0:08:45.320 or more, that's an impression. Or those ads that you 0:08:45.360 --> 0:08:48.000 can't skip through, that's an impression. Those ads on the 0:08:48.040 --> 0:08:50.800 side of the YouTube video, if it's on there, that's 0:08:50.840 --> 0:08:53.520 an impression. The banners that show up at the bottom, 0:08:53.600 --> 0:08:56.000 if someone watches that, that's. 0:08:55.880 --> 0:08:56.840 An impression as well. 0:08:57.120 --> 0:09:00.400 So for every one thousand impressions you get on your video, 0:09:00.640 --> 0:09:04.320 that'll you that's your cost per million. That's how much 0:09:04.360 --> 0:09:06.360 you get caught. That's how much you get paid for it. 0:09:06.800 --> 0:09:09.240 The thing about the cost pamelion is that it's not 0:09:09.400 --> 0:09:13.400 determined by you, though it's determined by you too, So 0:09:13.720 --> 0:09:18.520 it's basically how much ad payers or ad creators are 0:09:18.559 --> 0:09:21.040 willing to pay to put their ads in front of 0:09:21.080 --> 0:09:25.160 your video, in front of your audience, And it's basically 0:09:25.200 --> 0:09:30.560 an indicator to see how valuable marketers take your content basically, 0:09:30.600 --> 0:09:33.240 like how valuable they perceive your content to be to 0:09:33.320 --> 0:09:36.080 help them with the business development and their business goals. 0:09:37.000 --> 0:09:39.880 Okay, so and yeah, and that's interesting because it's like 0:09:40.000 --> 0:09:42.760 what we found out that depending on what type of 0:09:42.760 --> 0:09:45.520 content you put out that determines your CPM. So like 0:09:45.640 --> 0:09:50.600 US's absolutely channel, our CPMs are a lot higher because 0:09:50.720 --> 0:09:52.720 it's clean content, like you know, I mean, it's clean 0:09:52.840 --> 0:09:55.599 business content, so we're not cursing anything like that with 0:09:55.920 --> 0:09:58.840 like if it's if it's if it's a lot of cursing, 0:09:59.280 --> 0:10:02.600 they can have potentially way more subscriber's, way more views, 0:10:02.800 --> 0:10:05.240 but their CPMs might be like three dollars. So to 0:10:05.280 --> 0:10:07.480 give you an example, our CPMs usually rings from what's 0:10:07.480 --> 0:10:08.400 the CPM price. 0:10:08.200 --> 0:10:10.840 Plus Our average right now is probably like thirty five, 0:10:10.880 --> 0:10:12.640 but we had some that go up to like seventy. 0:10:12.720 --> 0:10:14.360 We've had some that are one hundred and twelve. 0:10:14.640 --> 0:10:16.440 So it really, like you said, just depends on the 0:10:16.480 --> 0:10:18.199 type of content and how clean it is and how 0:10:18.200 --> 0:10:19.319 many people are watching. 0:10:19.160 --> 0:10:21.800 And if it's so if it's dirty content, I don't 0:10:21.800 --> 0:10:23.640 want to say dirty, but if it's like cursing and stuff, 0:10:23.640 --> 0:10:27.280 like that, Hey, they could demonetize it and not have 0:10:27.320 --> 0:10:28.719 any anything on it at all. 0:10:28.800 --> 0:10:29.760 So people gotta realize that. 0:10:29.840 --> 0:10:32.439 So you got when you really get into this YouTube thing, 0:10:32.440 --> 0:10:35.040 you got to really like dive in and do YouTube studio. 0:10:35.080 --> 0:10:37.240 I would recommend that highly and study the analytics. 0:10:37.280 --> 0:10:39.600 So like a lot of times, if you'll see that 0:10:39.600 --> 0:10:41.760 that money sign is yellow, that means that, yo, you're 0:10:41.760 --> 0:10:44.679 not monetizing the way. There's something in your content that 0:10:44.920 --> 0:10:47.199 is causing it to not get the adspace that it's 0:10:47.240 --> 0:10:49.320 supposed to. And another thing is like a lot of 0:10:49.320 --> 0:10:51.439 times people don't realize that they could. They don't turn 0:10:51.480 --> 0:10:54.760 on their ads. So like there's you can put on start, 0:10:54.840 --> 0:10:56.360 you can put on in the middle, you can put 0:10:56.400 --> 0:10:58.720 on at the end. You can actually place your ass 0:10:58.720 --> 0:11:00.440 which you like. So a lot of people don't realize that. 0:11:00.480 --> 0:11:02.240 And it's a gem because it's like, Yo, the more 0:11:02.280 --> 0:11:05.400 ads you have that there's more revenue. But there is 0:11:05.400 --> 0:11:07.240 something that we want to we kind of skipped, and 0:11:07.240 --> 0:11:09.199 that is like when you can start monetizing, right, Like 0:11:09.240 --> 0:11:11.120 there's a certain amount of users you have to have 0:11:11.200 --> 0:11:12.040 and a certain amount of. 0:11:13.520 --> 0:11:14.760 Views you have to have, right, is it like a 0:11:14.840 --> 0:11:16.400 thousand for the users. 0:11:16.480 --> 0:11:20.000 Yeah, a thousand subscribers and four thousand watch hours. 0:11:20.200 --> 0:11:22.400 They've changed it now. It wasn't like that just a 0:11:22.400 --> 0:11:24.160 couple of years ago, but they've changed it. 0:11:24.200 --> 0:11:26.520 And now you need a thousand subscribers four thousand watch 0:11:26.640 --> 0:11:30.240 hours before you can even start monetizing your platform. 0:11:30.920 --> 0:11:33.560 Okay, all right, so now you're sorry, so now, and 0:11:33.600 --> 0:11:36.040 that's important too. But the ten minute thing. Shout out 0:11:36.080 --> 0:11:38.600 to Mike, he actually put us onto that he watched 0:11:38.600 --> 0:11:41.120 the video and on YouTube. 0:11:41.040 --> 0:11:42.640 And then shofold them that. 0:11:43.640 --> 0:11:45.400 Yeah, the key with the clips, like even a lot 0:11:45.400 --> 0:11:47.840 of the micro clips that we put out from our episodes, 0:11:47.840 --> 0:11:50.520 they're always if you notice, they're always longer than ten 0:11:50.559 --> 0:11:52.559 minutes or like at ten minutes, because then you could 0:11:52.559 --> 0:11:55.600 put multiple ads in if there's anything lower than ten minutes, 0:11:55.640 --> 0:11:57.840 and you can only put one added. So it makes 0:11:57.840 --> 0:11:59.520 a big difference if you have three ads in the 0:11:59.600 --> 0:12:01.480 video as having one add in a video. 0:12:02.520 --> 0:12:05.720 Yeah, And also to touch upon what determines a CPM, 0:12:05.800 --> 0:12:09.920 it's not necessarily only when the content is clean, but 0:12:09.920 --> 0:12:13.280 that definitely is a big indicator. Like if you're swearing, cussing, 0:12:13.360 --> 0:12:16.280 you're talking about some vulgar stuff, that's probably going to 0:12:16.360 --> 0:12:18.600 get demonetized, so it's not even an option of having 0:12:18.640 --> 0:12:22.440 a low CPM. But there are certain niches that have 0:12:22.520 --> 0:12:25.480 higher CPMs than others. So you guys have a high 0:12:25.559 --> 0:12:28.000 CPM because of the topics. 0:12:27.640 --> 0:12:31.160 That you talk about. So some of those topics are. 0:12:31.000 --> 0:12:35.240 Like real estate, luxury things, so like luxury, real estate, 0:12:35.440 --> 0:12:36.600 luxury cards is. 0:12:36.520 --> 0:12:37.640 A big one as well. 0:12:38.600 --> 0:12:40.880 Gaming is big as well, but it depends like what 0:12:41.040 --> 0:12:43.480 niche and in gaming, I'm not a gamer, so I wouldn't be. 0:12:43.440 --> 0:12:45.840 Able to like indicate too deep. 0:12:45.880 --> 0:12:53.719 But finances business credit just basically oh, Amazon SBA, that's 0:12:53.760 --> 0:13:00.920 another one. So it depends on how much the. 0:12:59.040 --> 0:13:00.400 The advertisers to pay. 0:13:00.400 --> 0:13:02.640 They're not willing to pay to put their videos in 0:13:02.679 --> 0:13:06.760 front of like pranks and like couple channels. So when 0:13:06.800 --> 0:13:09.040 you're smaller, you're not going to see a big CPM 0:13:09.120 --> 0:13:11.199 for that, But then once you become once. 0:13:11.000 --> 0:13:13.640 You start what about makeup tutorial because that's very big 0:13:13.679 --> 0:13:16.600 for women, Yeah, what about makeup? 0:13:17.400 --> 0:13:20.440 So the CPM on that isn't necessarily high until you 0:13:20.480 --> 0:13:25.240 start ranking. So like for prank channels, family channels, makeup channels, 0:13:25.280 --> 0:13:29.880 because it's it's a kind of saturated, uh industry, I guess, 0:13:30.160 --> 0:13:33.640 but it's very popular. So once you start ranking and 0:13:33.679 --> 0:13:38.000 you have a very loyal customer not customer based audience, 0:13:38.440 --> 0:13:41.560 then the marketers are like, okay, I would pay more 0:13:41.640 --> 0:13:43.680 to put my video more, put my ads in front 0:13:43.720 --> 0:13:47.200 of their videos and stuff. So it depends on how 0:13:47.280 --> 0:13:50.160 large your channel is. When you're first starting out and 0:13:50.320 --> 0:13:55.480 it's a beauty channel channel, uh, prank channel, you're not 0:13:55.520 --> 0:13:58.120 really going to see large CPMs because there are so 0:13:58.240 --> 0:14:02.200 many people doing that and advertisers aren't necessarily willing to 0:14:02.280 --> 0:14:05.440 pay for content like that in the beginning when you're 0:14:05.440 --> 0:14:06.160 just starting out. 0:14:07.200 --> 0:14:12.439 Okay, all right, so now let's go to the actual 0:14:13.000 --> 0:14:15.720 content so that I guess that's the most important thing, right, So, 0:14:15.760 --> 0:14:18.599 like you your person, so our content is financial. I 0:14:18.640 --> 0:14:20.800 guess that's the hardest thing. Like people want to start, 0:14:21.240 --> 0:14:24.200 you want to become a YouTuber. You're on your journey 0:14:24.240 --> 0:14:26.880 to become a YouTuber, right, the first thing is like, 0:14:26.920 --> 0:14:28.880 what do you want to talk about? 0:14:29.160 --> 0:14:30.600 So we talk about. 0:14:30.440 --> 0:14:33.840 Financial stuff because we have financial podcasts, so that's easy. 0:14:34.280 --> 0:14:36.200 How did you find your niche to talk about? 0:14:36.240 --> 0:14:39.000 And how do you what do you recommend for people 0:14:39.400 --> 0:14:41.520 as far as finding their nache as far as the 0:14:41.600 --> 0:14:42.880 content that they're putting out. 0:14:44.880 --> 0:14:46.920 So I would say the easiest thing is to do 0:14:46.960 --> 0:14:49.960 something that you feel comfortable with, something that you're confident 0:14:50.000 --> 0:14:51.800 in as well, because if you're not confident in what 0:14:51.840 --> 0:14:53.400 you're talking about, it's going to show. It's going to 0:14:53.480 --> 0:14:55.320 come off on camera. People are going to be able 0:14:55.360 --> 0:14:58.440 to detect that. So make sure whatever topic you decide 0:14:58.480 --> 0:15:01.920 to go into your comfort and confident about that topic. 0:15:02.320 --> 0:15:04.720 But then also your audience is going to let you 0:15:04.840 --> 0:15:07.040 know what they want to see more of. So before 0:15:07.040 --> 0:15:09.520 you even start your channel, I would say, write out 0:15:09.560 --> 0:15:12.240 a whole list of titles of things you want to 0:15:12.280 --> 0:15:14.320 talk about pertaining to that. Okay, you want to start 0:15:14.320 --> 0:15:17.600 a beauty channel, that's cool. Write out fifty videos that 0:15:17.680 --> 0:15:20.360 you can do that's relating to beauty that people want 0:15:20.400 --> 0:15:23.160 to see. If you can't come up with fifty, it's 0:15:23.160 --> 0:15:25.120 probably a topic that you're not that interested in and 0:15:25.160 --> 0:15:27.240 you're not that confident, then you should probably try and 0:15:27.280 --> 0:15:30.440 find something else that you are actually interested in. 0:15:31.600 --> 0:15:34.200 So I'm not putting out a prank video, I'm not 0:15:34.200 --> 0:15:37.360 putting out vacations with the kids, I'm not putting out 0:15:37.360 --> 0:15:38.000 how to cut here. 0:15:38.080 --> 0:15:39.720 It's just it's they'll be all over the place. I 0:15:39.760 --> 0:15:41.320 do those things, but it just be all over the. 0:15:41.200 --> 0:15:42.880 Place, right, Yeah. 0:15:42.960 --> 0:15:45.040 No, you want to choose a topic and then try 0:15:45.080 --> 0:15:48.360 to find videos that surround that have to do with 0:15:48.400 --> 0:15:51.520 that topic, and don't make it too wide of arrange. Like, 0:15:51.760 --> 0:15:54.320 especially in the very beginning, nobody knows who you are, 0:15:54.360 --> 0:15:56.600 and they don't want to see every single component of 0:15:56.680 --> 0:16:01.120 your life because unfortunately, like not that relevant to them. 0:16:01.240 --> 0:16:04.000 So they it's nice that you have kids, it's nice 0:16:04.000 --> 0:16:05.920 that you, you know, like to shape up your beard 0:16:05.960 --> 0:16:07.880 and stuff. But like someone who comes up your channel 0:16:07.920 --> 0:16:10.240 and they want to see, uh, you hanging out with 0:16:10.240 --> 0:16:13.120 your kids. They're probably a dad with kids too, and 0:16:13.160 --> 0:16:15.440 they relate to that, but they might not have the 0:16:15.440 --> 0:16:18.560 same you know, grooming procedures that you do. They don't 0:16:18.560 --> 0:16:20.320 want to see the video the next video to be 0:16:20.680 --> 0:16:23.160 you grooming yourself, like it's not relevant to them. So 0:16:23.200 --> 0:16:25.240 you kind of have to keep a consistent theme because 0:16:25.240 --> 0:16:26.680 it confuses your audience. 0:16:26.720 --> 0:16:27.960 It confuses your subscriber. 0:16:28.160 --> 0:16:30.280 They come to your channel, they see one video that's 0:16:30.320 --> 0:16:33.600 pertaining to your family life and your kids, then they 0:16:33.640 --> 0:16:35.400 go look for another video that has to do with 0:16:35.480 --> 0:16:37.360 that and there's nothing else, or maybe there's only one 0:16:37.400 --> 0:16:39.680 and this is the one that they just watched. They're like, okay, 0:16:39.720 --> 0:16:41.680 this is what this was nice, this was cool. He's 0:16:41.680 --> 0:16:43.720 a nice guy, and they keep it moving. But you 0:16:43.800 --> 0:16:46.480 have to have consistency in all of your videos. 0:16:47.120 --> 0:16:49.800 All right, there you have it. That's the that's the basics. 0:16:49.800 --> 0:16:52.360 On the next step, we're going to go into how 0:16:52.440 --> 0:16:53.720 to really pop off. 0:16:53.520 --> 0:16:57.080 And become viral. You got to become vibry. 0:16:57.280 --> 0:16:59.840 Sure, and you know, just some more hacks and useful. 0:17:00.080 --> 0:17:03.040 It's about you know, getting popping online. So yeah, we're 0:17:03.080 --> 0:17:06.040 going to that next all right. So yeah, and this 0:17:06.080 --> 0:17:08.159 is once again I want to reiterate why YouTube is 0:17:08.200 --> 0:17:12.199 so important because for business owners as well, not just 0:17:12.240 --> 0:17:14.920 for people that want to become full time YouTubers. Like 0:17:14.920 --> 0:17:16.720 we talked about social media a lot, like as far 0:17:16.720 --> 0:17:18.480 as like it's a great way to push your brand, 0:17:18.480 --> 0:17:21.280 but for entrepreneurs, and there's a lot of entrepreneurs is 0:17:21.280 --> 0:17:24.680 in on your leasia, YouTube is extremely important to push 0:17:24.680 --> 0:17:27.880 your brand and you know, get the brand awareness out there. 0:17:27.960 --> 0:17:30.320 So even if you don't plan on being a full 0:17:30.359 --> 0:17:32.400 time YouTuber, you can still use YouTube. 0:17:32.760 --> 0:17:34.600 It's just like any other social network. 0:17:34.840 --> 0:17:37.080 There's a lot of millions and hundreds of millions of 0:17:37.080 --> 0:17:40.280 people on YouTube, so to not be on YouTube as 0:17:40.320 --> 0:17:43.440 a business owner, it's kind of like not being on Instagram. 0:17:43.920 --> 0:17:46.159 And something we learned, like we didn't start with the 0:17:46.240 --> 0:17:49.040 YouTube channel, like we didn't started to Abel. Everybody knows 0:17:49.080 --> 0:17:52.640 that the podcast itself started in January, but we learned, like, yo, 0:17:52.680 --> 0:17:54.640 we have to grow the audience. It's a great way. 0:17:54.680 --> 0:17:56.240 This is a platform. We knew that all our kids 0:17:56.280 --> 0:17:57.680 watch it. We knew we have to be on it. 0:17:57.800 --> 0:17:59.040 So we made a concerted effort to. 0:17:59.040 --> 0:18:01.800 Say, look, this is what yeah, and it's helped out 0:18:01.840 --> 0:18:04.480 a lot, Like if we just did the audio, we 0:18:04.560 --> 0:18:07.520 would be nowhere near where we are now because we 0:18:07.880 --> 0:18:09.960 don't have the same reach that we would have if 0:18:09.960 --> 0:18:11.640 we do YouTube. And it's a lot of other things 0:18:11.640 --> 0:18:13.680 that we do exclusively for YouTube that we'll talk about. 0:18:13.800 --> 0:18:17.200 But all right, so as far as getting on YouTube, 0:18:17.200 --> 0:18:19.040