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Speaker 2: On YouTube is something that everybody is aware of, but
Speaker 2: people don't fully understand like it's a real business as
Speaker 2: an industry, and especially like a lot of kids, like
Speaker 2: you know, they only watch YouTube, and you know a
Speaker 2: lot of times people don't they don't take it serious.
Speaker 2: They're just like, oh, you're a YouTuber or you know,
Speaker 2: you're just making selfie videos about stuff. But it's like, now,
Speaker 2: people is actually out here making millions of dollars and
Speaker 2: it's a it's a billion dollar industry, and brands are
Speaker 2: paying millions of dollars for people to advertise their products
Speaker 2: and promote their products, and people are selling products. So
Speaker 2: that's why I really wanted to talk about YouTube so much,
Speaker 2: because it's like, I don't think people fully understand.
Speaker 3: The power of YouTube.
Speaker 2: So just to kind of give some background perspective on YouTube,
Speaker 2: it's like it's the second biggest search engine online, second
Speaker 2: to Google, and Google actually owns YouTube, so you know
Speaker 2: that kind of puts things on. Yeah, so when you
Speaker 2: think about YouTube, don't just think about it as a
Speaker 2: place that just has a on your brandom videos. Think
Speaker 2: about it as an industry. It's a multi billion dollars.
Speaker 4: And that's very important about it is that it always
Speaker 4: gets younger.
Speaker 5: Like a lot of these platforms don't realize like, yo,
Speaker 5: how do I get a younger audience base? Well, YouTube
Speaker 5: will always have a younger audience space because a lot
Speaker 5: of kids watch YouTube, and as long as there's gonna
Speaker 5: be kids, watching videos.
Speaker 4: YouTube will always grow.
Speaker 5: So if you're looking for a place to start, start
Speaker 5: there because they have the they have the audience.
Speaker 2: Yeah and yeah, shout out to my son not see it,
Speaker 2: shout out their choice Sun Christian shouts to Jamal's.
Speaker 4: Son Chase and Jordan. Shout out Jordan too.
Speaker 2: And they all watch. They all watch YouTube. They don't
Speaker 2: even watch television. That don't have no favorite shows, man,
Speaker 2: So that just goes to a.
Speaker 6: Lot of people don't People don't even watch TV anymore.
Speaker 6: It's just YouTube and like Netflix, people just stream stuff.
Speaker 6: And that's why, like before when even some of my
Speaker 6: aunts and uncles right now, like you can't tell them
Speaker 6: I YouTube full time because they'll be like what why,
Speaker 6: Like are you crazy? You went throughout the school you're
Speaker 6: an accountant, than now you do YouTube? Like that sounds
Speaker 6: madness to them. But like I've made more money on
Speaker 6: YouTube than I would have made in my accounting career
Speaker 6: for like the next few years.
Speaker 7: Let me not say a dollar a month.
Speaker 6: You know, some uncles might be watching, but yeah, it's
Speaker 6: it's one of those industries that like it's only gonna
Speaker 6: grow because people don't watch the television anymore. They're not
Speaker 6: sitting down and watching commercials between your favorite show. Before
Speaker 6: you used to sit down watch Fresh Prince of bel Air,
Speaker 6: there's gonna be three commercials, and you're gonna sit there
Speaker 6: and watch all three.
Speaker 7: They don't do that anymore.
Speaker 6: They're on social media, they're on YouTube, they're on Netflix.
Speaker 6: So if you can't pay to advertise with the big
Speaker 6: the big guys, you're gonna go to influencers, and that's
Speaker 6: more influential. You're gonna go to the YouTube channels where
Speaker 6: they already have an audience that's cultivated and you kind
Speaker 6: of can you can gauge their target your target audience
Speaker 6: through their audience, through the influencer's audience. So it makes
Speaker 6: more sense to go through a YouTube or an instagrammer
Speaker 6: than inn to put an ad on the television where
Speaker 6: you don't know who's going to be watching it.
Speaker 5: When you got that first seventy eight dollars, you saw like, wait,
Speaker 5: they actually are giving me money. I mean, did you
Speaker 5: come to a realization of how you actually getting paid
Speaker 5: or was there a process of you having to do
Speaker 5: like some research, like wait, where's this money coming from?
Speaker 6: I knew those Google adsens, but at the time I
Speaker 6: just I was doing so many other things that I
Speaker 6: kind of didn't really care. I was like, Okay, I
Speaker 6: got seventy eight dollars, that's cool. That's probably how YouTube works,
Speaker 6: like access revenue.
Speaker 7: I brought a video, I got paid. Cool. I keep
Speaker 7: it moving.
Speaker 6: But then it was when I realized that, okay, it
Speaker 6: had to do with my CPM, and it had to
Speaker 6: do with where I placed the ads and how many
Speaker 6: ads I played. That's when it like a light bulb
Speaker 6: went off. I'm like, okay, so I can make money
Speaker 6: on access revenue and get money from brands and then
Speaker 6: put my little links in the bottom, get my affiliate
Speaker 6: links going.
Speaker 7: So that's when it was a process.
Speaker 6: Honestly, it wasn't like things just clicked and I was like, ooh,
Speaker 6: seventy dollars.
Speaker 7: How do I turn this into seven hundred and eighty.
Speaker 7: I was like, okay, like seventy eight dollars. This cool.
Speaker 7: But I wasn't thinking too much into it.
Speaker 4: There's a lot of verbs there.
Speaker 5: So CPM is that's how much you're gonna get paid
Speaker 5: for every thousand views.
Speaker 4: So we talked about that a lot.
Speaker 5: When we talk about the audios, it's how many uh,
Speaker 5: how many how much you're gonna get paid for a
Speaker 5: thousand listens YouTube obviously, how much you're gonna get paid
Speaker 5: for per thousand views in a confluctuate, which is right,
Speaker 5: some that we have to.
Speaker 7: Learn, Well, the cost per million.
Speaker 6: I hear a lot of people say that because it
Speaker 6: kind of sounds it makes sense that the CPM, the
Speaker 6: cost per million, is actually not the cost per a
Speaker 6: thousand views. It's the cost per one thousand impressions.
Speaker 7: On your video.
Speaker 6: So a lot of people think that though it's just
Speaker 6: a thousand, your cost per thousand views, but it's the impression,
Speaker 6: so matters how many ads you have there. And the
Speaker 6: CPM is determined by basically it's a good indicator to
Speaker 6: find out how much brands are willing to pay to
Speaker 6: put their ads in front of your video. So the
Speaker 6: CPM is determined by, like I don't know if you
Speaker 6: guys want.
Speaker 2: To get into this now, we're about to go into
Speaker 2: it right now. Actually that's what we do it our Alesia.
Speaker 2: So this actually is perfect because you know the thing.
Speaker 2: With a shout out to Max Maxwell, I remember he
Speaker 2: was saying, like you know, when he hit like fifteen
Speaker 2: thousand a month on YouTube and he was like, how
Speaker 2: he looks at that as that's like he does real estate.
Speaker 2: So he was like he you know, he was like,
Speaker 2: you know, fifteen thousand a month, that's five investment properties.
Speaker 2: That's how he's looking at it. It's five investment properties.
Speaker 2: All you gotta do is all you gotta do is
Speaker 2: put out content. Though you don't have to change the boyler,
Speaker 2: you don't have to cut a new grass. So it's
Speaker 2: like YouTube. We couldn't go we couldn't do this podcast
Speaker 2: without having an episode about YouTube because it's like one
Speaker 2: of these situations where it's it's like a joke until
Speaker 2: it's not funny anymore. Because it's like, I remember a
Speaker 2: doctor I was watching. He went to like medical school
Speaker 2: and all that, and his last year in medical school
Speaker 2: was last year as a resident. He quit to become
Speaker 2: a full time YouTuber and everybody was saying, like, you
Speaker 2: went through all of this medical training all that, you're
Speaker 2: going to quit to do YouTube and he's like, yeah,
Speaker 2: that's what that's what we're gonna do. And he's making
Speaker 2: like a half a million dollars on YouTube. So I
Speaker 2: think it's important for people to educate. So all right,
Speaker 2: let's break this down. Let's let's let's start from the
Speaker 2: very very beginning, since you was already on the CPM.
Speaker 2: So CPM is how you get paid, right, So all right, Yeah,
Speaker 2: can you explain that in detail as far as CPM,
Speaker 2: because those the good thing with YouTube is that they
Speaker 2: put ads in your video. It's not like you know what,
Speaker 2: the podcast. It's a little different on the audio side.
Speaker 2: So for us, we have we have two ways how
Speaker 2: we put our content, audio and visual. The audio is
Speaker 2: through like you know, Anchor and that gets shipped to
Speaker 2: Spotify and Apple and all of the audio outlets, and
Speaker 2: Anchor kind of provides ads for us. But we always
Speaker 2: we have to try to get outside ad revenue as well.
Speaker 2: Where YouTube we can get outside ads, but YouTube is
Speaker 2: always going to be ads there because they provide ads. Now,
Speaker 2: it's different what kind of content you put out because
Speaker 2: it's different CPM. But that's more we'll go into that later.
Speaker 2: So yeah, so, and it's a CPM. So can you
Speaker 2: talk about CPM and kind of explain that to the
Speaker 2: people in layman terms?
Speaker 6: Yeah, So your CPM, which stands for your cost per millie,
Speaker 6: is the cost for every one thousand impressions for every
Speaker 6: ad that's placed on or around your video. So you'll
Speaker 6: see if the video's shorter than ten minutes, it'll only
Speaker 6: have one ad at the beginning, maybe an ad at
Speaker 6: the ending. But when a video is longer than ten minutes,
Speaker 6: then you're able to play, you're able to place multiple
Speaker 6: ads throughout the video. So for those long skippable ads,
Speaker 6: as long as the viewer watches it for thirty seconds
Speaker 6: or more, that's an impression. Or those ads that you
Speaker 6: can't skip through, that's an impression. Those ads on the
Speaker 6: side of the YouTube video, if it's on there, that's
Speaker 6: an impression. The banners that show up at the bottom,
Speaker 6: if someone watches that, that's.
Speaker 7: An impression as well.
Speaker 6: So for every one thousand impressions you get on your video,
Speaker 6: that'll you that's your cost per million. That's how much
Speaker 6: you get caught. That's how much you get paid for it.
Speaker 6: The thing about the cost pamelion is that it's not
Speaker 6: determined by you, though it's determined by you too, So
Speaker 6: it's basically how much ad payers or ad creators are
Speaker 6: willing to pay to put their ads in front of
Speaker 6: your video, in front of your audience, And it's basically
Speaker 6: an indicator to see how valuable marketers take your content basically,
Speaker 6: like how valuable they perceive your content to be to
Speaker 6: help them with the business development and their business goals.
Speaker 2: Okay, so and yeah, and that's interesting because it's like
Speaker 2: what we found out that depending on what type of
Speaker 2: content you put out that determines your CPM. So like
Speaker 2: US's absolutely channel, our CPMs are a lot higher because
Speaker 2: it's clean content, like you know, I mean, it's clean
Speaker 2: business content, so we're not cursing anything like that with
Speaker 2: like if it's if it's if it's a lot of cursing,
Speaker 2: they can have potentially way more subscriber's, way more views,
Speaker 2: but their CPMs might be like three dollars. So to
Speaker 2: give you an example, our CPMs usually rings from what's
Speaker 2: the CPM price.
Speaker 5: Plus Our average right now is probably like thirty five,
Speaker 5: but we had some that go up to like seventy.
Speaker 4: We've had some that are one hundred and twelve.
Speaker 5: So it really, like you said, just depends on the
Speaker 5: type of content and how clean it is and how
Speaker 5: many people are watching.
Speaker 2: And if it's so if it's dirty content, I don't
Speaker 2: want to say dirty, but if it's like cursing and stuff,
Speaker 2: like that, Hey, they could demonetize it and not have
Speaker 2: any anything on it at all.
Speaker 4: So people gotta realize that.
Speaker 5: So you got when you really get into this YouTube thing,
Speaker 5: you got to really like dive in and do YouTube studio.
Speaker 4: I would recommend that highly and study the analytics.
Speaker 5: So like a lot of times, if you'll see that
Speaker 5: that money sign is yellow, that means that, yo, you're
Speaker 5: not monetizing the way. There's something in your content that
Speaker 5: is causing it to not get the adspace that it's
Speaker 5: supposed to. And another thing is like a lot of
Speaker 5: times people don't realize that they could. They don't turn
Speaker 5: on their ads. So like there's you can put on start,
Speaker 5: you can put on in the middle, you can put
Speaker 5: on at the end. You can actually place your ass
Speaker 5: which you like. So a lot of people don't realize that.
Speaker 5: And it's a gem because it's like, Yo, the more
Speaker 5: ads you have that there's more revenue. But there is
Speaker 5: something that we want to we kind of skipped, and
Speaker 5: that is like when you can start monetizing, right, Like
Speaker 5: there's a certain amount of users you have to have
Speaker 5: and a certain amount of.
Speaker 4: Views you have to have, right, is it like a
Speaker 4: thousand for the users.
Speaker 6: Yeah, a thousand subscribers and four thousand watch hours.
Speaker 7: They've changed it now. It wasn't like that just a
Speaker 7: couple of years ago, but they've changed it.
Speaker 6: And now you need a thousand subscribers four thousand watch
Speaker 6: hours before you can even start monetizing your platform.
Speaker 2: Okay, all right, so now you're sorry, so now, and
Speaker 2: that's important too. But the ten minute thing. Shout out
Speaker 2: to Mike, he actually put us onto that he watched
Speaker 2: the video and on YouTube.
Speaker 3: And then shofold them that.
Speaker 2: Yeah, the key with the clips, like even a lot
Speaker 2: of the micro clips that we put out from our episodes,
Speaker 2: they're always if you notice, they're always longer than ten
Speaker 2: minutes or like at ten minutes, because then you could
Speaker 2: put multiple ads in if there's anything lower than ten minutes,
Speaker 2: and you can only put one added. So it makes
Speaker 2: a big difference if you have three ads in the
Speaker 2: video as having one add in a video.
Speaker 6: Yeah, And also to touch upon what determines a CPM,
Speaker 6: it's not necessarily only when the content is clean, but
Speaker 6: that definitely is a big indicator. Like if you're swearing, cussing,
Speaker 6: you're talking about some vulgar stuff, that's probably going to
Speaker 6: get demonetized, so it's not even an option of having
Speaker 6: a low CPM. But there are certain niches that have
Speaker 6: higher CPMs than others. So you guys have a high
Speaker 6: CPM because of the topics.
Speaker 7: That you talk about. So some of those topics are.
Speaker 6: Like real estate, luxury things, so like luxury, real estate,
Speaker 6: luxury cards is.
Speaker 7: A big one as well.
Speaker 6: Gaming is big as well, but it depends like what
Speaker 6: niche and in gaming, I'm not a gamer, so I wouldn't be.
Speaker 7: Able to like indicate too deep.
Speaker 6: But finances business credit just basically oh, Amazon SBA, that's
Speaker 6: another one. So it depends on how much the.
Speaker 7: The advertisers to pay.
Speaker 6: They're not willing to pay to put their videos in
Speaker 6: front of like pranks and like couple channels. So when
Speaker 6: you're smaller, you're not going to see a big CPM
Speaker 6: for that, But then once you become once.
Speaker 2: You start what about makeup tutorial because that's very big
Speaker 2: for women, Yeah, what about makeup?
Speaker 6: So the CPM on that isn't necessarily high until you
Speaker 6: start ranking. So like for prank channels, family channels, makeup channels,
Speaker 6: because it's it's a kind of saturated, uh industry, I guess,
Speaker 6: but it's very popular. So once you start ranking and
Speaker 6: you have a very loyal customer not customer based audience,
Speaker 6: then the marketers are like, okay, I would pay more
Speaker 6: to put my video more, put my ads in front
Speaker 6: of their videos and stuff. So it depends on how
Speaker 6: large your channel is. When you're first starting out and
Speaker 6: it's a beauty channel channel, uh, prank channel, you're not
Speaker 6: really going to see large CPMs because there are so
Speaker 6: many people doing that and advertisers aren't necessarily willing to
Speaker 6: pay for content like that in the beginning when you're
Speaker 6: just starting out.
Speaker 2: Okay, all right, so now let's go to the actual
Speaker 2: content so that I guess that's the most important thing, right, So,
Speaker 2: like you your person, so our content is financial. I
Speaker 2: guess that's the hardest thing. Like people want to start,
Speaker 2: you want to become a YouTuber. You're on your journey
Speaker 2: to become a YouTuber, right, the first thing is like,
Speaker 2: what do you want to talk about?
Speaker 3: So we talk about.
Speaker 2: Financial stuff because we have financial podcasts, so that's easy.
Speaker 3: How did you find your niche to talk about?
Speaker 2: And how do you what do you recommend for people
Speaker 2: as far as finding their nache as far as the
Speaker 2: content that they're putting out.
Speaker 6: So I would say the easiest thing is to do
Speaker 6: something that you feel comfortable with, something that you're confident
Speaker 6: in as well, because if you're not confident in what
Speaker 6: you're talking about, it's going to show. It's going to
Speaker 6: come off on camera. People are going to be able
Speaker 6: to detect that. So make sure whatever topic you decide
Speaker 6: to go into your comfort and confident about that topic.
Speaker 6: But then also your audience is going to let you
Speaker 6: know what they want to see more of. So before
Speaker 6: you even start your channel, I would say, write out
Speaker 6: a whole list of titles of things you want to
Speaker 6: talk about pertaining to that. Okay, you want to start
Speaker 6: a beauty channel, that's cool. Write out fifty videos that
Speaker 6: you can do that's relating to beauty that people want
Speaker 6: to see. If you can't come up with fifty, it's
Speaker 6: probably a topic that you're not that interested in and
Speaker 6: you're not that confident, then you should probably try and
Speaker 6: find something else that you are actually interested in.
Speaker 5: So I'm not putting out a prank video, I'm not
Speaker 5: putting out vacations with the kids, I'm not putting out
Speaker 5: how to cut here.
Speaker 4: It's just it's they'll be all over the place. I
Speaker 4: do those things, but it just be all over the.
Speaker 7: Place, right, Yeah.
Speaker 6: No, you want to choose a topic and then try
Speaker 6: to find videos that surround that have to do with
Speaker 6: that topic, and don't make it too wide of arrange. Like,
Speaker 6: especially in the very beginning, nobody knows who you are,
Speaker 6: and they don't want to see every single component of
Speaker 6: your life because unfortunately, like not that relevant to them.
Speaker 6: So they it's nice that you have kids, it's nice
Speaker 6: that you, you know, like to shape up your beard
Speaker 6: and stuff. But like someone who comes up your channel
Speaker 6: and they want to see, uh, you hanging out with
Speaker 6: your kids. They're probably a dad with kids too, and
Speaker 6: they relate to that, but they might not have the
Speaker 6: same you know, grooming procedures that you do. They don't
Speaker 6: want to see the video the next video to be
Speaker 6: you grooming yourself, like it's not relevant to them. So
Speaker 6: you kind of have to keep a consistent theme because
Speaker 6: it confuses your audience.
Speaker 7: It confuses your subscriber.
Speaker 6: They come to your channel, they see one video that's
Speaker 6: pertaining to your family life and your kids, then they
Speaker 6: go look for another video that has to do with
Speaker 6: that and there's nothing else, or maybe there's only one
Speaker 6: and this is the one that they just watched. They're like, okay,
Speaker 6: this is what this was nice, this was cool. He's
Speaker 6: a nice guy, and they keep it moving. But you
Speaker 6: have to have consistency in all of your videos.
Speaker 2: All right, there you have it. That's the that's the basics.
Speaker 2: On the next step, we're going to go into how
Speaker 2: to really pop off.
Speaker 3: And become viral. You got to become vibry.
Speaker 2: Sure, and you know, just some more hacks and useful.
Speaker 2: It's about you know, getting popping online. So yeah, we're
Speaker 2: going to that next all right. So yeah, and this
Speaker 2: is once again I want to reiterate why YouTube is
Speaker 2: so important because for business owners as well, not just
Speaker 2: for people that want to become full time YouTubers. Like
Speaker 2: we talked about social media a lot, like as far
Speaker 2: as like it's a great way to push your brand,
Speaker 2: but for entrepreneurs, and there's a lot of entrepreneurs is
Speaker 2: in on your leasia, YouTube is extremely important to push
Speaker 2: your brand and you know, get the brand awareness out there.
Speaker 2: So even if you don't plan on being a full
Speaker 2: time YouTuber, you can still use YouTube.
Speaker 3: It's just like any other social network.
Speaker 2: There's a lot of millions and hundreds of millions of
Speaker 2: people on YouTube, so to not be on YouTube as
Speaker 2: a business owner, it's kind of like not being on Instagram.
Speaker 5: And something we learned, like we didn't start with the
Speaker 5: YouTube channel, like we didn't started to Abel. Everybody knows
Speaker 5: that the podcast itself started in January, but we learned, like, yo,
Speaker 5: we have to grow the audience. It's a great way.
Speaker 5: This is a platform. We knew that all our kids
Speaker 5: watch it. We knew we have to be on it.
Speaker 5: So we made a concerted effort to.
Speaker 2: Say, look, this is what yeah, and it's helped out
Speaker 2: a lot, Like if we just did the audio, we
Speaker 2: would be nowhere near where we are now because we
Speaker 2: don't have the same reach that we would have if
Speaker 2: we do YouTube. And it's a lot of other things
Speaker 2: that we do exclusively for YouTube that we'll talk about.
Speaker 2: But all right, so as far as getting on YouTube,
Speaker 2: because it's like anything, right, like same thing with social
Speaker 2: media your Instagram when you start with zero and it's
Speaker 2: like how do I grow it to two hundred and
Speaker 2: fifty thousand subscribers? So yeah, viral, try to drake viral
Speaker 2: shout out to Drake Favrio Foreign and Sosa Geek.
Speaker 4: I think that's his name. That's his song.
Speaker 3: That's my favorite song like that.
Speaker 2: So your first video, you have no subscribers and you
Speaker 2: have thirty two thousand views on that video in a month.
Speaker 3: That's a lot. That's a lot of us. How how
Speaker 3: did you do that? How'd you do that?
Speaker 6: So YouTube has little pockets and little niches, little communities.
Speaker 7: So what I.
Speaker 6: Did was I found videos that look like my type
Speaker 6: of content.
Speaker 7: I would search. So my first video was a Storytime.
Speaker 6: What I did was I searched Storytime and then I
Speaker 6: filtered the results by upload date, and that puts the
Speaker 6: newest uploads at the top. So then I searched for
Speaker 6: videos that kind of looks like they were in my
Speaker 6: neighborhood on YouTube, my community on YouTube, and then I
Speaker 6: would comment on their videos like I could totally related
Speaker 6: da da. I made a video similar to that. It
Speaker 6: wasn't very spammy, like hey check me out, I just
Speaker 6: started a channel, but it was like it was a
Speaker 6: comment letting people know that like I did also upload
Speaker 6: something similar. So from that, what that does is it
Speaker 6: puts your comment there and everyone does it where they're
Speaker 6: watching a video, they kind of scroll to see what
Speaker 6: the comments say, and so if your comment is there
Speaker 6: and you're one of the only comments there, even if
Speaker 6: that video is only going to get a thousand views,
Speaker 6: there's a good chance that a portion of those views
Speaker 6: are going to see your comment, and from those views
Speaker 6: to your comment, they're going to see your channel and
Speaker 6: maybe they're gonna either subscribe or engage with your content somehow.
Speaker 6: So that was one thing that I did to grow
Speaker 6: my first video and how it got so many views.
Speaker 7: I was commenting a lot.
Speaker 6: And then now as I've grown, I don't really get
Speaker 6: an opportunity to watch people's videos and make relevant comments
Speaker 6: as much. But I'll watch my videos on incognito and
Speaker 6: see what shows up that's similar to my channel and
Speaker 6: how I can put my spin on it and do
Speaker 6: it better because when I watch it on incognito, there's
Speaker 6: no bias there.
Speaker 7: There's no other channel history.
Speaker 3: Can you explain that incognito.
Speaker 4: Ernest, what's up?
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Speaker 6: Yeah, So incognito is just browsing in private mode. So
Speaker 6: on Google Chrome it's called incognito and in Safari it's
Speaker 6: called Private Browser. But what that does is it doesn't
Speaker 6: warp the search information, so there's no bias. When you
Speaker 6: watch a video and you're signed into your profile, YouTube
Speaker 6: is recommending videos for you based off of everything that
Speaker 6: you've ever watched on your profile. That's why you'll watch
Speaker 6: like one cleaning video, you'll go back to your homepage
Speaker 6: and there's like four other cleaning videos recommended to you.
Speaker 6: And over time, it builds up a profile for you,
Speaker 6: in a portfolio for you, and it changes your recommendations
Speaker 6: based off of stuff that you've already searched and stuff
Speaker 6: that you've already watched. So when I watch my videos
Speaker 6: on incognito, what that does is it allows me to
Speaker 6: see what YouTube associates my channel with, and what kind
Speaker 6: of content YouTube kind of places my videos, and what
Speaker 6: kind of neighborhood on YouTube my videos are in.
Speaker 7: Then that kind of gives.
Speaker 6: Me more of an idea of the type of people
Speaker 6: who watch my video and what they're interested in more
Speaker 6: along with, of course my analytics. I do watch my
Speaker 6: analytics and see what my audience likes. More of I
Speaker 6: listen to the comments, but that's one way that I
Speaker 6: get to see what YouTube what the YouTube algorithm associates
Speaker 6: my channel with.
Speaker 7: So from there I'll get an idea.
Speaker 6: I'll put my spin on it, and I flip on it,
Speaker 6: and I'll do it myself and then it usually does
Speaker 6: good when I when I choose a video like that.
Speaker 3: Okay algorithm, can you talk about that YouTube algorithm?
Speaker 6: Yeah, So the YouTube algorithm, because it's a business, right
Speaker 6: YouTube they're just interested mainly in like watch time and dollars,
Speaker 6: so they tend to push videos that have high CPMs,
Speaker 6: so videos that get them more money, and then high
Speaker 6: watch times as well and high engagement because what YouTube
Speaker 6: wants ultimately is watch time, and they want their viewers
Speaker 6: to stay on their channel or on their platform, because
Speaker 6: if you're not on YouTube, you're on something else. You're
Speaker 6: on Hulu, Netflix, maybe Instagram, you're like on another platform.
Speaker 7: So what they want is watch time and engage.
Speaker 6: So if you upload a video and in the first
Speaker 6: few minutes or first few hours, I should say it's
Speaker 6: doing well, the algorithm is most likely going to push
Speaker 6: you some more. So that's kind of like a tit
Speaker 6: behind your algorithm. Like in the first hour, you should
Speaker 6: probably be commenting back to comment and stuff like that
Speaker 6: and trying to boost up that engagement within the first hour.
Speaker 4: Can we talk about your viral video.
Speaker 5: You know, one of the one of the things you
Speaker 5: said is like not to chase trends, but you kind
Speaker 5: of did with the dad voiceover. He thought about the
Speaker 5: benefit of a chasing that trend and some of the
Speaker 5: things that didn't work that you learned from that.
Speaker 7: Yeah, okay, so that video.
Speaker 6: At the time, it was like a makeup trend that
Speaker 6: was going around and a lot of people were doing
Speaker 6: like my boyfriend does my makeup my voiceover and my dad.
Speaker 6: I thought it would be so funny if my dad
Speaker 6: did my voiceover because he's always like tracking jokes on me.
Speaker 7: He's always making fun of me. So he did it.
Speaker 6: It was funny, It was cool, and the video did
Speaker 6: really well. It was like on different social media platforms.
Speaker 6: I don't have a Twitter, so it was like all
Speaker 6: over Twitter, all over Facebook.
Speaker 7: I didn't have Facebook either.
Speaker 6: And it did go viral and it got a lot
Speaker 6: of views. It did make a lot of money because
Speaker 6: I ended up selling it to There was a media
Speaker 6: company that pitches to The Ellen Show and they bought
Speaker 6: that video off of me. They bought the rights for
Speaker 6: that video off of me. So I don't own that
Speaker 6: video anymore, but I still get the absence revenue from
Speaker 6: that video. But I would say that the game there
Speaker 6: was the money behind it, and it was a funny
Speaker 6: like joke like me and.
Speaker 7: My dad still left about that video to this day.
Speaker 6: But what I learned is that when you do videos
Speaker 6: just because it's trendy, but it has nothing to do
Speaker 6: with what your channel is about, it doesn't necessarily grow
Speaker 6: your channel or your subscribers. So that video I got
Speaker 6: like two point two thousand subscribers, I believe says.
Speaker 7: My analytics, but it has like eight hundred.
Speaker 6: Thousand views, so that's not a very good conversion like
Speaker 6: views versus people who subscribe. So it ultimately didn't grow
Speaker 6: my channel. And I learned that if you're gonna hop
Speaker 6: on a trend, it needs to pertain to what your
Speaker 6: channels about. Because I was not a makeup channel. My
Speaker 6: dad wasn't on my channel. My channel wasn't like a
Speaker 6: comedy channel either, so it wasn't great for the overall
Speaker 6: growth of my channel, but it was a learning experience.
Speaker 5: I would say that when I heard I saw it,
Speaker 5: I'm like, yo, I've never thought about that when people
Speaker 5: actually buy your content from me, that experience, Like, that
Speaker 5: was the first time you've done it.
Speaker 7: Yeah, that was my first time I had done it.
Speaker 6: It was just I was getting a lot of you
Speaker 6: know those I think they're like social media sites where
Speaker 6: they just have a bunch of viral videos and you'll
Speaker 6: see a viral video over and over, but it'll have
Speaker 6: different logos.
Speaker 7: In the corner.
Speaker 6: So at the time, I was getting a lot of
Speaker 6: questions from different media sources asking if they can post
Speaker 6: it on their Facebook group. They're like, oh, we have
Speaker 6: like six million followers on our Facebook.
Speaker 7: We're gonna post it. We'll credit you, da da da da.
Speaker 6: And I was like, yeah, sure, just put my link
Speaker 6: in the description, go for it. But then someone had
Speaker 6: asked me like, have you sold it already?
Speaker 7: And I was like, sold it to who? That didn't
Speaker 7: make no sense.
Speaker 6: And then I got another inquiry around the same time
Speaker 6: that the first one came in and was like, oh, well,
Speaker 6: we're willing to buy it.
Speaker 7: So then I went back to the first person.
Speaker 6: I was like, no, I haven't told it yet, but
Speaker 6: you know I have some inquiries, I said some like
Speaker 6: there was more than one. I was like, yeah, we
Speaker 6: have some inquiries, so I haven't sold it yet. So
Speaker 6: they came with their proposal, and then next to the
Speaker 6: other person like, oh, another media company is willing to
Speaker 6: buy for this much. So then the second one ended
Speaker 6: up having a better, better price, and I just sold
Speaker 6: this numb But the funny thing was that that all
Speaker 6: of that happened like a year and a half, maybe
Speaker 6: two years after I had already posted that video.
Speaker 7: So it was weird because the.
Speaker 6: Traffic could already died down on that video, Like I
Speaker 6: had already made my YouTube acts.
Speaker 7: And money on that video, and it was like dying down.
Speaker 6: So I guess some other media outlet picked it up
Speaker 6: and then it went viral, and like it was kind
Speaker 6: of a different community.
Speaker 7: Really, it wasn't like the audience.
Speaker 2: And another EYL alumni he had a post on Instagram
Speaker 2: a few days ago and he was like a lot
Speaker 2: of viral videos don't go viral for like two to
Speaker 2: three years.
Speaker 3: Or even five years after that actually coming out with
Speaker 3: the social media, so you never know.
Speaker 2: It's like, don't give up on content because you might think, God,
Speaker 2: it's just flopped even making facts. We had him on
Speaker 2: Shouting Me he fasted and he had a video that
Speaker 2: went to viral on Instagram when he was rapping for
Speaker 2: Flex about financial literacy, and he was like, when he
Speaker 2: first put it out, it didn't really get traction, and
Speaker 2: then out of blue, like earlier this year, it just
Speaker 2: started blowing up on like a lot of black financial
Speaker 2: literacy pages. Just so you never know. But I want
Speaker 2: to ask you about that video because you put that
Speaker 2: on YouTube and I saw it and did you showed
Speaker 2: like the clip of it of the analytics, so on
Speaker 2: the clip, I actually saw the accent accent revenue that
Speaker 2: you made was like sixty eight thousand dollars from that.
Speaker 3: It's on it, It's on your page.
Speaker 7: So he was like, I'm not exposing that's kind of
Speaker 7: what we do.
Speaker 3: So that is that something like that?
Speaker 2: Is that like something like all right, so you made
Speaker 2: sixty eight thousand on a video that that had like
Speaker 2: how many viewers of the had nine hundred thousand, eight hundred. Yeah,
Speaker 2: it was like, so that's like typical for like a million.
Speaker 2: Obviously it depends on CPM and all of that, but like,
Speaker 2: what was the CPM for that video?
Speaker 6: Ooh, I'm not sure what the CPM was on that
Speaker 6: video actually, but that was over the lifetime, so that
Speaker 6: was when I posted it. I think was that twenty seventeen.
Speaker 6: I think I posted that or maybe twenty eighteen, but
Speaker 6: it was over the lifetime, so from the moment I
Speaker 6: posted it to the current day that I screenshoted it,
Speaker 6: so over time.
Speaker 7: Yeah, that's how much it made. I think it was.
Speaker 6: Because of the timing too, because I posted it closer
Speaker 6: to the holidays, and when it did go viral, it
Speaker 6: was during the holidays when adsence revenue is the highest.
Speaker 6: But yeah, once it starts gaining a lot of traction
Speaker 6: and it starts going higher, I noticed that the CPM
Speaker 6: starts jumping higher and higher, and so that's why I
Speaker 6: ended up doing so well.
Speaker 7: But I've noticed.
Speaker 6: That it doesn't necessarily matter what your subscriber count is,
Speaker 6: or even what your channel sizes or anything like that,
Speaker 6: because some people they'll post a video on how much
Speaker 6: they made on YouTube. And I appreciate the transparency. I
Speaker 6: respect it honestly, because someone had posted how much she
Speaker 6: makes and I think she has like one point four
Speaker 6: million subscribers, and she had said that she makes like,
Speaker 6: on average, about four thousand dollars a month.
Speaker 7: I was like, this don't make sense, because when that
Speaker 7: video went.
Speaker 6: Viral and I was making a lot of money off
Speaker 6: of it, I wasn't even at twenty thousand. I don't think,
Speaker 6: like my channel was pretty small, so it doesn't necessarily
Speaker 6: matter what your subscribe account is. All of that's predetermined
Speaker 6: by YouTube. And I try to tell people when they're
Speaker 6: thinking about making that transition from being an employee to
Speaker 6: being your own boss full time, and like you're using
Speaker 6: money from YouTube to try and like forecast your budget.
Speaker 7: I always tell.
Speaker 6: People like, you don't really have control over the CPM
Speaker 6: because it's kind of like you're putting out a product.
Speaker 6: You don't know how many people are going to buy it,
Speaker 6: and you don't know what you're going to sell.
Speaker 7: It for either.
Speaker 6: We're just putting out a product and whatever money you get,
Speaker 6: you get, and it's not like you can go back
Speaker 6: to YouTube and and go tell them like, actually, you
Speaker 6: guys to me that I only had five thousand impressions
Speaker 6: on the ads this month. But I went and asked
Speaker 6: my viewers and they told me, actually they all watched it. Like,
Speaker 6: you can't go back and dispute it with YouTube if
Speaker 6: they tell you that's how much you're making, that's how
Speaker 6: much you're making. So I wouldn't know why it needs
Speaker 6: so high, but it did, and I appreciated it.
Speaker 7: I took it.
Speaker 6: But I always take AdSense revenue as a bonus. So
Speaker 6: I don't rely on AdSense revenue because that just puts
Speaker 6: you in a very vulnerable place with your finances.
Speaker 7: And I don't know about anybody else, but I don't.
Speaker 6: Like being vulnerable with my thiens as with my finances.
Speaker 6: I like to be very calculated and very like precise.
Speaker 6: So yeah, it's it's kind of a toss up. You
Speaker 6: don't know why it made so much and what the reason.
Speaker 4: Is spoken like a true accountant.
Speaker 5: My next thing is the points of consistency, right, because
Speaker 5: after you went viral, it's not like, hey, I'm going
Speaker 5: to live with this one video for the rest of
Speaker 5: my life. You started to put it out more content
Speaker 5: that was more themed. Do you want to talk about that?
Speaker 7: Yeah? So after that first video.
Speaker 6: Actually it was still a side hustle for me because
Speaker 6: my main priority was always finishing with UNI and like
Speaker 6: my nine to five career, so it was still a
Speaker 6: side hustle. I think after that video, I still was
Speaker 6: putting out I wasn't very calculated with my videos. It
Speaker 6: wasn't until recently, like once I graduated from UNI and
Speaker 6: I was paying more attention to my videos, that I
Speaker 6: was more calculated and I was more consistent.
Speaker 7: With the theme.
Speaker 6: But also like as time goes on, I think when
Speaker 6: I first started, I was like twenty one ish, so
Speaker 6: like my interest at twenty one is.
Speaker 7: Different from my interests now.
Speaker 6: So as time went on, I just started making videos
Speaker 6: that made more sense to me and what I was
Speaker 6: more interested in more confident in. So once I started
Speaker 6: making more self improvement videos, personal finances, personal development, entrepreneur
Speaker 6: type videos, that's when I really started to understand the
Speaker 6: importance of having like a theme throughout videos. And that's
Speaker 6: why I always try to tell people like if I
Speaker 6: had known now what I knew back then, I would
Speaker 6: have definitely themed down niche down on my content, and
Speaker 6: I wouldn't have been creating content from like all over
Speaker 6: the place. It would have been some sort of consistent
Speaker 6: theme throughout. So now when I'm creating content, it's mainly
Speaker 6: it has to do with money and some sort of
Speaker 6: personal development just overall becoming a better version of you.
Speaker 6: So that's the consistent theme that's throughout all my videos
Speaker 6: that I try to portray in every single videos, it's
Speaker 6: about something personal development related.
Speaker 3: So if you if you.
Speaker 2: If you take the ads off of video yourself or
Speaker 2: whatever reason, Like let's say you don't want ads on
Speaker 2: one video, that's going to hurt the chances of you
Speaker 2: YouTube pushing it, probably because they don't get paid either, or.
Speaker 6: I would say that they don't really have an incentive
Speaker 6: to push it. They might, but they don't really have
Speaker 6: an incentive too, So you could take it off if
Speaker 6: you wanted to.
Speaker 7: But also like why would you want to do that?
Speaker 2: Not, because sometimes you might put a video out in
Speaker 2: the ads that are on the video might be competition.
Speaker 3: For that video. So so yeah.
Speaker 2: I noticed that with YouTube like something, they'll run ads
Speaker 2: in a video that is like especially like if you're
Speaker 2: trying to sell something or if you have a product
Speaker 2: or something and it's like now you got you're actually
Speaker 2: running an ad for somebody.
Speaker 3: Else that's doing the same exact thing that you talks
Speaker 3: about in the video.
Speaker 4: Right, unbeknown to you, right, but to the viewer, that's
Speaker 4: going to happen.
Speaker 6: Yeah, right, Yeah, I mean it's possible that that could happen,
Speaker 6: but mainly people like they buy from people, so if
Speaker 6: they're watching their video, they're most likely going to buy
Speaker 6: from you anyways.
Speaker 7: But yeah, you could take the video the ads off if.
Speaker 6: You wanted to, and then your own, like you're subscribers
Speaker 6: watching and if it picks up, it picks up. But
Speaker 6: I find that they have more an incentive YouTube as
Speaker 6: a business to push videos that are going to make
Speaker 6: them more money and also videos that have longer watch
Speaker 6: times that keep people on their platform because at the
Speaker 6: end of the day, like the CPN is split, like
Speaker 6: the amount of money you get is after YouTube guess
Speaker 6: they're cut. So if you're making more money, that means
Speaker 6: they're making more money.
Speaker 3: Okay, So.
Speaker 2: All right, as far as like the revenue, and I
Speaker 2: want to I'm glad you said that you don't rely
Speaker 2: on that because there's more ways to make money off YouTube,
Speaker 2: and just add that's just like the first layer. But
Speaker 2: YouTube is it's just like any other thing, it's a
Speaker 2: platform where you reach a bunch of people. So through
Speaker 2: that you can do brand partnerships, you can promote your
Speaker 2: own products, you can do a variety of different things. So,
Speaker 2: how are some other revenue things that like you personally
Speaker 2: utilize the U see other YouTubers utilized outside of just
Speaker 2: regular ads that YouTube provides.
Speaker 6: Yeah, so I definitely make sure that I have enough
Speaker 6: revenue and income coming in from other places because, like
Speaker 6: I said, it's a toss up. And although I can
Speaker 6: depend on the money coming in and like it's pretty consistent,
Speaker 6: there's a theme throughout, you can't rely on it because
Speaker 6: at any moment, YouTube can come back tomorrow and say like, hey,
Speaker 6: everyone under a million, y'all don't get paid no more,
Speaker 6: or until you reach a million subscribers figure it out.
Speaker 6: They probably won't because that's a little wild on their end,
Speaker 6: but they have the option to do that. So I
Speaker 6: make sure that I'm making money from other places. For me,
Speaker 6: I have my affiliate links that I put in the
Speaker 6: description bar. I have my brand sponsorships, which is when
Speaker 6: a brand reaches out to you and asks you to
Speaker 6: promote their product or their brand for a fee and
Speaker 6: then I also use YouTube to drive traffic to my
Speaker 6: two other online businesses, which is my hair extension company
Speaker 6: and my.
Speaker 7: Business society company.
Speaker 5: You know, do you said something just now as far
Speaker 5: as the description, like you put the links in the description.
Speaker 4: I think people overlook that and don't really understand the
Speaker 4: importance of the description.
Speaker 5: I know you have a little like a tip that
Speaker 5: you said, like you don't put a link within the
Speaker 5: first three lines something like that.
Speaker 4: Can you go into detail about that?
Speaker 7: Yeah?
Speaker 6: Yeah, So once again, because it's YouTube splatform and not here,
Speaker 6: they have the discretions push videos that to not push
Speaker 6: videos that are sending traffic to other external sites.
Speaker 7: So when your first three.
Speaker 6: Lines above the fold have a link to an external website,
Speaker 6: they're less inclined to push the video.
Speaker 7: This is what I was told from like a YouTube insider.
Speaker 6: I don't know how true that is to this day
Speaker 6: or if YouTube has changed that, because I do have
Speaker 6: like two videos that have done pretty well and they
Speaker 6: have a link on the top the top fold. But
Speaker 6: I was told this from an insider, so I try
Speaker 6: to avoid it if I can. It doesn't really make
Speaker 6: a difference for me to put the links just a
Speaker 6: little bit lower, So I tend to do that so
Speaker 6: that it doesn't kind of like throw the algorithm off
Speaker 6: or whatnot.
Speaker 2: So, yeah, that's something that people don't fully understand so
Speaker 2: many different things with YouTube. It's like it says you
Speaker 2: can just have like a three hour situation about that.
Speaker 2: But I want to ask you before we go to
Speaker 2: the next day.
Speaker 4: Blog.
Speaker 2: A lot of people are doing blogs, and even allegians
Speaker 2: and people say that we should blog and things of
Speaker 2: that nature, like a video blog, like just a day
Speaker 2: in the life. So how do you do you think
Speaker 2: it's a good idea for like people that have like
Speaker 2: if they're putting out consistent content, because some people say,
Speaker 2: like the blog allows you to people to see like
Speaker 2: the personal side of you and touch different things and
Speaker 2: it's like a young own reality show kind of.
Speaker 3: So what's your thoughts on blogs?
Speaker 6: So I think blogs are a good idea if you're
Speaker 6: trying to be a blogger or if you've already established
Speaker 6: an audience, because ultimately this generation we like solution based content.
Speaker 7: That's what everybody's.
Speaker 6: After right now, you're after me everybody Like when you
Speaker 6: watch a video, you're trying to gauge something from it, right,
Speaker 6: So if you're making content that is even like family bloggers,
Speaker 6: you know, when people watch that, they feel like they're
Speaker 6: a part of the family. That's the value that you're
Speaker 6: getting from it. For people who do hair tutorials, that's
Speaker 6: the value. You're teaching people how to do their hair.
Speaker 6: Make up tutorials, you're teaching them how to do makeup.
Speaker 6: But like, you don't have to be teaching anything if
Speaker 6: you're providing some sort of value. If you are a
Speaker 6: you do comedy skits, that's the value that you provide there.
Speaker 6: Your people are coming to your videos for comedic relief.
Speaker 6: And if you're blogging, you're trying to make people feel
Speaker 6: a sense of belonging and like they're a part of
Speaker 6: whatever it is that you've got going on. So like
Speaker 6: with couple channels or even family channels, you might watch
Speaker 6: an episode and you're.
Speaker 7: Like, oh, but what was this, Like what was the reason?
Speaker 7: But to somebody else, they're very.
Speaker 6: Committed, and those channels tend to have very loyal audiences too,
Speaker 6: because they're invested in that relationship, they're invested in that family,
Speaker 6: and they feel like they're a part of the family,
Speaker 6: a couple of friend to the couple. So if you're
Speaker 6: blogging and you already have an audience, it kind of
Speaker 6: makes your audience feel like they're a part of what
Speaker 6: you're doing already, Like they watch your podcast, they see
Speaker 6: you guys do all these cool things. You guys are
Speaker 6: pretty stan up guys, so they want to know what
Speaker 6: is the behind the scenes and what does that look like.
Speaker 6: And that's the value that you provide there because you
Speaker 6: already kind of built up your audience.
Speaker 7: But when you're just coming.
Speaker 6: Straight up up the bat and no one really knows
Speaker 6: who you are. If you're going to be a blogger,
Speaker 6: stick to that because then people are going to be
Speaker 6: invested in you and your life and you're a lifestyle blogger.
Speaker 7: But if you're going to be.
Speaker 6: Doing like couple, praying, couple, challenge, couple, this, couple, that, couple,
Speaker 6: cup couple, and then all of a sudden you're doing
Speaker 6: vlogs on your own and you're like, hey, guys, so
Speaker 6: I'm out with the boys, yes, writaynight. People are gonna
Speaker 6: be like, I didn't sign up for this. I don't
Speaker 6: care about what you're doing with the boys, Like where's.
Speaker 7: Your girl at?
Speaker 6: That's what we're trying to watch Because they feel like
Speaker 6: they're a part of the couple. So if you're trying
Speaker 6: to be a lifestyle blogger, just stay consistent and stick
Speaker 6: to that. But if you've already built up an audience
Speaker 6: and you're trying to do blogging, it's more so behind
Speaker 6: the scene, and that's the value that people are getting
Speaker 6: from that. They want to see, like what is what
Speaker 6: do you guys do behind this big empire that you built?
Speaker 4: Oh l story?
Speaker 3: Yeah for sure.
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